Galperti, Inc. v. Galperti S.R.L. ( 2021 )


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  • Case: 21-1011    Document: 37     Page: 1   Filed: 11/12/2021
    United States Court of Appeals
    for the Federal Circuit
    ______________________
    GALPERTI, INC.,
    Appellant
    v.
    GALPERTI S.R.L.,
    Appellee
    ______________________
    2021-1011
    ______________________
    Appeal from the United States Patent and Trademark
    Office, Trademark Trial and Appeal Board in No.
    92057016.
    ______________________
    Decided: November 12, 2021
    ______________________
    THEODORE H. DAVIS, JR., Kilpatrick, Townsend &
    Stockton LLP, Atlanta, GA, argued for appellant. Also rep-
    resented by BETHANY R. NELSON; MELISSA DAVIS, JENNIFER
    S. SICKLER, Thompson & Knight LLP, Houston, TX.
    PAOLO STRINO, Gibbons P.C., New York, NY, argued for
    appellee. Also represented by JONATHON BRUGH LOWER,
    Newark, NJ.
    ______________________
    Before MOORE, Chief Judge, PROST and TARANTO, Circuit
    Judges.
    Case: 21-1011    Document: 37      Page: 2      Filed: 11/12/2021
    2                            GALPERTI, INC.   v. GALPERTI S.R.L.
    TARANTO, Circuit Judge.
    In September 2007, Galperti S.r.l. (Galperti-Italy), to
    support its application to the Patent and Trademark Office
    (PTO) for registration of the mark GALPERTI, told the
    PTO that, in the five preceding years, its use of the mark
    was “substantially exclusive.” In 2008, the PTO granted
    the application and issued Registration No. 3411812. In
    2013, Galperti, Inc. (Galperti-USA) petitioned the PTO to
    cancel the registration, arguing, among other things, that
    the registration was obtained by fraud because Galperti-
    Italy’s 2007 statement of substantially exclusive use was
    false and, indeed, intentionally so. When the PTO’s Trade-
    mark Trial and Appeal Board dismissed the cancellation
    petition, we affirmed as to the non-fraud issues but vacated
    the Board’s rejection of the fraud charge and remanded for
    further consideration of that charge. Galperti, Inc. v.
    Galperti S.r.l., 791 F. App’x 905 (Fed. Cir. 2019) (2019
    CAFC Op.). On remand, the Board again dismissed the
    fraud claim, again finding no proven falsity of the state-
    ment at issue (and again not reaching the intent aspect of
    fraud). Galperti, Inc. v. Galperti S.r.l., Cancellation No.
    92057016 (TTAB Aug. 4, 2020) (2020 Board Op.). Now, on
    Galperti-USA’s second appeal, we hold that, in finding no
    falsity of Galperti-Italy’s assertion of substantially exclu-
    sive use from 2002 to 2007, the Board committed two legal
    errors: requiring Galperti-USA to establish its own propri-
    etary rights to the mark and disregarding use of the mark
    by others during the period at issue. We vacate the Board’s
    decision and remand for further consideration.
    I
    Galperti-USA, a Texas corporation, and Galperti-Italy,
    an Italian limited liability company, are legally unrelated
    companies, both of which manufacture and sell metal
    flanges and related products. On April 15, 2008, Galperti-
    Italy obtained a trademark registration for the mark
    GALPERTI for “[i]ronmongery in the form of metal
    Case: 21-1011       Document: 37       Page: 3   Filed: 11/12/2021
    GALPERTI, INC.   v. GALPERTI S.R.L.                           3
    hardware, namely, flanges, ring-shaped fittings of metal,
    and forgings.” 2020 Board Op. at *1–2. The registration
    claims a priority date of September 28, 2006, based on Ital-
    ian registration application No. MI2006C009605.
    It is common ground here that GALPERTI is “primar-
    ily merely a surname” and, so, without more, could not be
    registered. Lanham Act § 2(e)(4), 15 U.S.C. § 1052(e)(4).
    Here, Galperti-Italy obtained a registration of GALPERTI
    on the Principal Register under Section 2(f) of the Lanham
    Act, which, even for a mark that is “primarily merely a sur-
    name,” allows registration if the mark “has become distinc-
    tive of the applicant’s goods in commerce” and allows the
    PTO to “accept as prima facie evidence” of such acquired
    distinctiveness “proof of substantially exclusive and contin-
    uous use thereof as a mark by the applicant in commerce
    for the five years before the date on which the claim of dis-
    tinctiveness is made.” 15 U.S.C. § 1052(f). The PTO ini-
    tially rejected Galperti-Italy’s application on the ground
    that the mark GALPERTI was not registrable because it
    was primarily just a surname. J.A. 51; see Lanham Act
    § 2(e)(4), 15 U.S.C. § 1052(e)(4). On September 26, 2007,
    Galperti-Italy responded by asserting, in reliance on the
    Section 2(f) proof standard for acquired distinctiveness:
    “The mark has become distinctive of the goods listed in the
    application through the Applicant’s substantially exclusive
    and continuous use in commerce for at least the five years
    immediately before the date of this statement.” J.A. 68.
    The registration subsequently issued.
    On April 4, 2013, within five years of the April 15, 2008
    registration, Galperti-USA petitioned to cancel the regis-
    tration under Section 14 of the Lanham Act, 15 U.S.C.
    § 1064. Its amended petition in 2014 presented three
    grounds. First, Galperti-USA argued that its use of the
    GALPERTI mark predated Galperti-Italy’s relevant use of
    the mark and Galperti-Italy’s use was likely to cause con-
    fusion. See Lanham Act § 2(d), 15 U.S.C. § 1052(d). Sec-
    ond, Galperti-USA argued that Galperti-Italy obtained the
    Case: 21-1011    Document: 37      Page: 4      Filed: 11/12/2021
    4                            GALPERTI, INC.   v. GALPERTI S.R.L.
    registration by fraud, namely, by intentionally making a
    false assertion of substantially exclusive use from 2002 to
    2007. See Lanham Act § 14(3), 15 U.S.C. § 1064(3) (cancel-
    lation available for registration “obtained fraudulently”);
    In re Bose Corp., 
    580 F.3d 1240
    , 1243 (Fed. Cir. 2009) (hold-
    ing that an applicant commits fraud when it knowingly
    makes false, material representations of fact with an intent
    to deceive the PTO). Third, Galperti-USA alleged that
    Galperti-Italy made a false claim of ownership, again in-
    voking fraud.
    After a trial, the Board deemed the ownership ground
    forfeited and rejected the other two grounds on the merits.
    Galperti-USA appealed the two merits rulings. We af-
    firmed the Board’s determination that Galperti-USA failed
    to demonstrate its prior use of the mark. 2019 CAFC Op.,
    791 F. App’x at 907–08. 1 But we vacated the Board’s de-
    termination that Galperti-USA failed to prove the falsity,
    and hence failed to prove the fraudulent character, of
    Galperti-Italy’s 2007 assertion to the PTO that its use of
    the mark had been substantially exclusive in the preceding
    five years. 
    Id. at 909
    –10. We explained that “when evalu-
    ating whether an applicant has had ‘substantially exclu-
    sive’ use of a mark, we look to whether any use by a third
    party was ‘significant,’ or whether it was merely ‘inconse-
    quential or infringing.’” 
    Id. at 910
     (quoting L.D. Kichler
    Co. v. Davoil, Inc., 
    192 F.3d 1349
    , 1352 (Fed. Cir. 1999)).
    While approving the Board’s conclusion that Galperti-It-
    aly’s mere “‘knowledge of other players in the market-
    place’” was insufficient to make its statement to the PTO
    “‘per se false,’” 
    id.,
     we held that the Board had erred in
    stopping at that point, because the absence of “per se”
    1   We also rejected Galperti-USA’s argument about
    prior trade-name use, affirming the Board’s determination
    that Galperti-USA had not properly preserved such a con-
    tention. 2019 CAFC Op., 791 F. App’x at 908–09.
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    GALPERTI, INC.   v. GALPERTI S.R.L.                           5
    falsity does not imply the absence of falsity, 
    id.
     What was
    needed was an inquiry, on remand, into whether the uses
    to which Galperti-USA pointed as showing the falsity of
    Galperti-Italy’s representation to the PTO were significant
    or, instead, inconsequential. 
    Id.
     In stating the remand in-
    struction, we referred to “Appellant’s use” (Galperti-USA
    being “Appellant”), 
    id.
     (emphasis added), but given our
    statement of the legal standard in terms of “any use by a
    third party” and “other players in the marketplace,” 
    id.,
     the
    remand mandate could not be reasonably understood as
    limited to evidence of Galperti-USA’s own use, but required
    proper consideration of all the evidence presented of signif-
    icant (rather than inconsequential) use.
    On remand, the Board did not take an improper view
    of this court’s mandate. But it again found that Galperti-
    USA had failed to prove the significant, not inconsequen-
    tial, use that would make Galperti-Italy’s representation
    false. And in so finding, the Board stated two conclusions
    that are now at issue before us.
    First, the Board concluded that Galperti-USA “had to
    show it had obtained proprietary rights in ‘Galperti’ by ev-
    idence of secondary meaning,” 2020 Board Op. at *15, and
    that Galperti-USA’s “failure to show a proprietary interest
    in the surname ‘Galperti’ as a trademark during the rele-
    vant time period renders [Galperti-USA’s] purported use
    ‘inconsequential,’” 
    id. at *17
    . Second, the Board concluded
    that Galperti-USA could not benefit from third-party use
    of GALPERTI because there was no proven privity (though
    there was affiliation) between Galperti-USA and the third-
    party users. 
    Id. at *17
     (stating that because two Galperti-
    USA “affiliates” “were neither predecessors nor successors
    in interest” of Galperti-USA, “any common law use” by the
    affiliates “did not inure to [Galperti-USA’s] benefit”). The
    Board also addressed aspects of the evidence it found not
    to help Galperti-USA for reasons not expressly dependent
    on those two conclusions. 
    Id. at *12
    –15. For the reasons it
    set forth, the Board found that Galperti-USA had
    Case: 21-1011     Document: 37      Page: 6     Filed: 11/12/2021
    6                            GALPERTI, INC.   v. GALPERTI S.R.L.
    demonstrated only insignificant use and hence had not
    shown falsity or, therefore, fraud on Galperti-Italy’s part.
    
    Id. at *17
    .
    Galperti-USA timely appealed. We have jurisdiction
    under 28 U.S.C. § 1295(a)(4)(B).
    II
    Galperti-USA contends that the Board’s analysis of fal-
    sity includes two legally incorrect premises. One is that
    Galperti-USA had to have trademark-protected rights in
    its use of the mark at issue (in 2002–2007)—specifically,
    secondary meaning (i.e., acquired distinctiveness)—in or-
    der for that use to count as significant in assessing the fal-
    sity of Galperti-Italy’s assertion of “substantially exclusive
    use.” The other is that uses by third parties do not count
    in the substantially-exclusive-use assessment unless the
    third parties were in privity with Galperti-USA. We agree
    that both premises are found in the Board’s analysis and
    that both premises are incorrect as a matter of law—a mat-
    ter we decide de novo. In re i.am.symbolic, 
    866 F.3d. 1315
    ,
    1322 (Fed. Cir. 2017). Because we cannot be confident that
    the Board’s bottom-line finding of no significant non-
    Galperti-Italy use was unaffected by the two legal errors,
    we vacate and remand. We do not reach the intent aspect
    of fraud.
    A
    Galperti-Italy made its assertion of “substantially ex-
    clusive use” of GALPERTI (in the specified 2002–2007 pe-
    riod) specifically in order to invoke Lanham Act Section
    2(f)’s authorization to rely on “substantially exclusive and
    continuous use . . . as a mark” for the five preceding years
    to make out a prima facie case of acquired distinctiveness.
    15 U.S.C. § 1052(f). The Board thus treated the meaning
    of Galperti-Italy’s representation to the PTO in 2007, as in-
    tended by Galperti-Italy and understood by the PTO, as
    mirroring the statutory provision being invoked.
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    GALPERTI, INC.   v. GALPERTI S.R.L.                           7
    Because GALPERTI is primarily just a surname, it is
    not disputed here that any proprietary rights depend on
    secondary meaning, as is true of descriptive terms. 2 J.
    McCarthy on Trademarks and Unfair Competition § 13:2
    (5th ed. 2021). Accordingly, in requiring that Galperti-
    USA have proprietary rights in GALPERTI for its use of
    the term to count in showing Galperti-Italy’s assertion of
    substantially exclusive use as a mark to be false, the Board
    required that Galperti-USA show “secondary meaning,”
    2020 Board Op. at *15, i.e., acquired distinctiveness. See
    Two Pesos, Inc. v. Taco Cabana, Inc., 
    505 U.S. 763
    , 769
    (1992) (“This acquired distinctiveness is generally called
    ‘secondary meaning.’”); Real Foods Pty. Ltd. v. Frito-Lay
    North America, Inc., 
    906 F.3d 965
    , 972 (Fed. Cir. 2018). In
    other words, the Board ruled that GALPERTI had to have
    acquired distinctiveness as a source identifier for Galperti-
    USA in order for Galperti-USA’s own use to undermine
    Galperti-Italy’s claim of substantially exclusive use.
    That requirement is counter to our precedent on what
    uses count as undermining a claim of acquired distinctive-
    ness of a term based on substantially exclusive use of the
    term as a mark for the statutory five-year period. Our prec-
    edents hold that even marketplace uses of a term lacking
    secondary meaning for the users are among the uses that
    legitimately play that role. After all, a significant amount
    of marketplace use of a term not as a source identifier for
    those users does tend to undermine an applicant’s asser-
    tion that its own use has been substantially exclusive so as
    to create a prima facie case that the term has come to ac-
    quire distinctiveness as a source identifier for the appli-
    cant. An applicant’s assertion that it has attained the
    status of recognition as the source of goods carrying a given
    mark is not undermined only by uses made by another per-
    son that has attained that status for itself. We and our
    relevant predecessor court have so held, in particular, as to
    merely descriptive uses of such a term.
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    8                            GALPERTI, INC.   v. GALPERTI S.R.L.
    Thus, in De Walt, Inc. v. Magna Power Tool Corp., one
    of this court’s predecessors (whose decisions are preceden-
    tial for us) rejected a claim of substantially exclusive use
    where the opposer had “a long established right to use
    ‘power sh[o]p’ descriptively and prominently in connection
    with the sale of woodworking saws and it would be incon-
    sistent to register ‘Power Shop’ to [the applicant] for those
    wares.” 
    289 F.2d 656
    , 661 (CCPA 1961). In Otto Roth &
    Co. v. Universal Foods Corp., the same court elaborated:
    Any use by opposer, whether begun prior or subse-
    quent to applicant’s, and whether in a descriptive
    context or in the manner of a mark, may be suffi-
    cient to defeat the applicant’s claim that the term
    is distinctive of its goods or has become distinctive
    thereof with the meaning of section 2(f) of the Lan-
    ham Act.
    
    640 F.2d 1317
    , 1320 (CCPA 1981). And in In re Boston Beer
    Co., we affirmed a refusal to register “The Best Beer in
    America,” explaining that “[t]he examples of use of the
    phrase by others in its descriptive form support the board’s
    conclusion that the mark had not acquired distinctiveness.”
    
    198 F.3d 1370
    , 1373 (Fed. Cir. 1999). In our earlier opinion
    in this case, moreover, we instructed the Board to consider
    “whether any use by a third party was ‘significant,’” with-
    out suggesting that the only uses that would count would
    be those for which acquired distinctiveness for the user was
    present. 2019 CAFC Op., 791 F. App’x at 910.
    Under those precedents, the Board committed a legal
    error here. If evidence of uses lacking secondary meaning
    is pertinent under Section 2(f), the evidence is pertinent to
    showing the falsity of the assertion made by Galperti-Italy
    using the statutory language in order to meet the Section
    2(f) standard. Contrary to the Board’s ruling, therefore, we
    conclude that Galperti-USA does not need to establish sec-
    ondary meaning of its own uses of GALPERTI in order for
    Case: 21-1011       Document: 37       Page: 9   Filed: 11/12/2021
    GALPERTI, INC.   v. GALPERTI S.R.L.                           9
    those uses to be counted in determining the falsity of
    Galperti-Italy’s claim of substantially exclusive use.
    B
    The Board also erred in its related requirement that
    Galperti-USA had to demonstrate privity with other users
    of the mark during the 2002–2007 period at issue to rely on
    those uses to show falsity of Galperti-Italy’s claim of sub-
    stantially exclusive use. See 2020 Board Op. at *17. This
    requirement is inconsistent with our precedent. In Otto
    Roth, the court explained that “any” use may frustrate a
    claim for substantially exclusive use, without limiting that
    use to the party challenging registration. 640 F.2d at 1320.
    A few years ago, we confirmed the common-sense point
    that the “most relevant evidence” in a Section 2(f) inquiry
    “will be the trademark owner’s and third parties’ use in the
    recent period before first use or infringement.” Converse,
    Inc. v. Int’l Trade Comm’n, 
    909 F.3d 1110
    , 1122 (Fed. Cir.
    2018) (advising that “both Converse’s use and the use by
    its competitors” must be considered). Use by anyone, re-
    gardless of relation to the challenger, may undercut a claim
    of substantially exclusive use. This straightforward point
    is reflected in our prior opinion in the present matter,
    where we said that “any use by a third party” could be sig-
    nificant. 2019 CAFC Op., 791 F. App’x at 910.
    III
    For the foregoing reasons, we reject two aspects of the
    Board’s decision on what constitutes “use” for purposes of
    defeating a claim of substantially exclusive use. We vacate
    the Board’s decision and remand. Further analysis of the
    falsity issue must proceed in the absence of the legal errors
    we have identified. We do not address the intent aspect of
    the charge of fraud, which the Board has not addressed.
    The parties shall bear their own costs.
    VACATED AND REMANDED