Calico Brand, Inc. v. Ameritek Imports, Inc. ( 2013 )


Menu:
  •        NOTE: This disposition is nonprecedential.
    United States Court of Appeals
    for the Federal Circuit
    ______________________
    CALICO BRAND, INC. AND HONSON MARKETING
    GROUP, INC.,
    Plaintiffs-Appellants,
    v.
    AMERITEK IMPORTS, INC.,
    Defendant,
    AND
    ACME INTERNATIONAL ENTERPRISES, INC.,
    Defendant-Cross Appellant.
    ______________________
    2008-1324, -1341
    ______________________
    Appeal from the United States District Court for the
    Central District of California in No. 05-CV-0205, Judge
    Patrick J. Walsh.
    ______________________
    Decided: July 18, 2013
    ______________________
    R. JOSEPH TROJAN, Trojan Law Offices, of Beverly
    Hills, California, argued for plaintiffs-appellants. With
    him on the brief was DYLAN C. DANG.
    2              CALICO BRAND, INC.   v. AMERITEK IMPORTS, INC.
    TRACY ZURZOLO QUINN, Reed Smith, LLP, of Philadel-
    phia, Pennsylvania, argued for defendant-cross appellant.
    With her on the brief were CARL H. PIERCE, MATTHEW P.
    FREDERICK, KHURRAM N. GORE; and JAMES C. MARTIN and
    KEVIN S. KATONA, of Pittsburgh, Pennsylvania.
    ______________________
    Before DYK, PROST, and REYNA, Circuit Judges.
    REYNA, Circuit Judge.
    This appeal arises from a patent infringement suit
    brought by Calico Brand, Inc. and Honson Marketing
    Group, Inc. (collectively, “Calico”) against Ameritek
    Imports, Inc. (“Ameritek”) and Acme International Enter-
    prises, Inc. (“Acme”). A jury found that Ameritek and
    Acme willfully infringed Calico’s claims for patented
    safety mechanisms on a utility lighter and that Calico
    was entitled to lost profits as compensation for the in-
    fringement. The district court ruled on post-trial motions,
    granting judgment as a matter of law (“JMOL”) 1 that
    Acme’s infringement was not willful and denying Acme’s
    request for a new trial on damages issues.
    Calico contends that the United States District Court
    for the Central District of California (“district court”)
    erred when it set aside the jury verdict that the infringe-
    ment was willful. Acme cross-appeals on the issue of
    damages, arguing that the jury’s award of lost profits
    should have been overturned.       We affirm the district
    1     Federal Rule of Civil Procedure 50 was
    amended in 1991 to substitute the uniform term “judg-
    ment as a matter of law” in place of “judgment notwith-
    standing the verdict” and “directed verdict.” The district
    court employed the outdated term, but we understand the
    post-trial rulings as responsive to the parties’ renewed
    motions for judgment as a matter of law or, alternatively,
    for a new trial.
    4               CALICO BRAND, INC.   v. AMERITEK IMPORTS, INC.
    44-45; ’569 Patent col. 5 ll. 46-51. Claim 1 of the ’992
    Patent recites:
    1. A utility lighter comprising: a lighter housing, a
    lighting rod projecting from the lighter hous-
    ing, a fuel tank, located within the lighter
    housing, a valve, being spring loaded so as to
    be urged into the closed position, for releasing
    fuel, a gas tube connected to the valve and ex-
    tending through the lighting rod, and a con-
    ventional piezoelectric unit for generating a
    spark;
    a trigger, slidably mounted in the
    lighter housing, having an exterior
    surface capable of being engaged by a
    user for slidably activating the piezoe-
    lectric unit, said trigger also having an
    interior portion positioned substantial-
    ly within said lighter;
    a locking mechanism comprising a
    locking lever, a locking spring, and a
    stopper tab;
    said locking lever extending from said
    interior portion of said trigger and
    having a top surface with a first eleva-
    tion and a second elevation;
    said locking spring capable of urging
    the locking lever into a position so
    that the locking lever is biased against
    the stopper tab to prevent said trigger
    from sliding a sufficient distance to
    engage said piezoelectric unit;
    a safety button, which is slidably
    mounted on said housing and capable
    of moving in a substantially parallel
    but opposite direction to said trigger;
    CALICO BRAND, INC.   v. AMERITEK IMPORTS, INC.           5
    said safety button having a contact
    surface, a fuel release segment and a
    unlocking segment;
    said contact surface capable of manip-
    ulation by a user so that said fuel re-
    lease segment opens said valve to
    release fuel while the unlocking seg-
    ment substantially and simultaneous-
    ly moves from a position in which it is
    in contact with said first elevation of
    said locking lever to a position in
    which the fuel release segment is in
    contact with the second elevation of
    said locking lever to a position in
    which the fuel release segment is in
    contact with the second elevation of
    said locking lever whereby said lock-
    ing lever is caused to move out of in-
    terference with the stopper tab
    permitting said activation of said pie-
    zoelectric unit by said trigger to ignite
    the fuel being released from said
    valve.
    ’992 Patent, col. 6 ll. 30-65.
    The written description acknowledges that utility
    lighters have become “prevalent in modern times” and are
    a well-known means of producing a flame. See ’992 Pa-
    tent col. 1 ll. 11-17; ’617 Patent, col. 1 ll. 36-41; ’569
    Patent, col. 1 ll. 41-46. The patents address a need in the
    prior art “to equip utility lighters with safety features”
    that prevent against accidents in the event the lighters
    are put in the hands of an inexperienced person, especial-
    ly young children. ’569 Patent col. 1 ll. 56-59. Previous
    inventions attempted to address safety-related concerns,
    but the unique structural improvements in the Calico
    patents “make[] it very difficult, if not impossible, for
    young children to operate the [utility lighter].” ’992
    Patent col. 2 ll. 27-31; ’617 Patent col. 2 ll. 51-54; ’569
    6               CALICO BRAND, INC.   v. AMERITEK IMPORTS, INC.
    Patent col. 2 ll. 59-60. To that end, the “primary object of
    the invention is to provide a safety mechanism for utility
    lighters.” ’992 Patent col. 3 ll. 11-12; ’617 Patent col. 3 ll.
    52-54; ’569 col. 3 ll. 58-59. The preferred embodiments, as
    illustrated in Figures 6 and 7, are representative of an
    application of the claims:
    The figures, like the description of individual compo-
    nents, offer mechanical teachings such as automatic
    locking that prevents accidental use, and prevents young
    children from pressing the trigger and operating the
    lighter. See ’992 Patent col. 3 l. 65 to col. 4 l. 1; ’617
    Patent col. 5 l. 66 to col. 6 l. 3; ’569 Patent col. 6 ll. 4-9.
    B. Procedural History
    We begin by reviewing pre-trial events that are rele-
    vant to this appeal. Before filing its Complaint, Calico
    CALICO BRAND, INC.   v. AMERITEK IMPORTS, INC.             7
    contacted both Ameritek and Acme in 2004 and gave
    notice of alleged infringement. At that time, Ameritek
    was an importer of consumer products from China, which
    it sold to distributors and/or retailers. Ameritek sold
    imported utility lighters to Acme, who in turn, distributed
    the utility lighters to retailers.
    On October 22, 2004, counsel for Calico wrote to Acme
    and demanded that Acme cease and desist from distrib-
    uting infringing lighters. J.A. 94−95. Calico also de-
    manded that Acme disclose import, inventory, and sales
    records for the Signature Series utility lighters. Id. at 95.
    Calico stated that it would not hesitate to file a patent
    infringement suit and seek treble damages and attorneys’
    fees if Acme failed to respond. Id. Acme’s President, Emil
    Giliotti, called William Tu at Ameritek to discuss Calico’s
    cease and desist letter. Acme memorialized the conversa-
    tion in a letter dated November 2, 2004 in which Acme
    sought reassurance that Ameritek would indemnify any
    damages awarded against Acme and also requested that
    Ameritek immediately set forth a non-infringement
    position. Ameritek ultimately failed to articulate a non-
    infringement position, causing Acme to return its invento-
    ry of accused lighters to Ameritek and demand a refund.
    J.A. 122−23. The letter clarifies that the return of the
    inventory was connected to Calico’s infringement allega-
    tions: “[s]hould Ameritek reach an agreement with Calico
    that enables Ameritek to sell the gas lighters, then Acme
    will repurchase the inventory in question from Ameritek
    as long as it is able to sell it to its customers.” J.A. 122.
    Three days after the November 2, 2004 letter, while
    waiting on Ameritek’s response, Acme allegedly sold
    74,556 units of product that Calico contends were infring-
    ing lighters.
    Calico filed suit against Ameritek and Acme in Janu-
    ary 2005, alleging willful infringement of claim 1 of all
    three patents. During discovery, Ameritek conceded that
    the imported lighters met every limitation of the asserted
    claims. J.A. 143 (response to Calico’s Requests for Admis-
    sion). With infringement established, Calico moved for
    8               CALICO BRAND, INC.   v. AMERITEK IMPORTS, INC.
    summary judgment on the validity of the patents in suit
    and defendants cross-moved to invalidate the patents.
    The district court considered defendants’ invalidity chal-
    lenges, and found that the patents were neither anticipat-
    ed nor obvious as a matter of law. See J.A. 96−113. At
    trial, the jury was instructed to consider only whether
    defendants’ infringement was willful and to determine an
    appropriate amount of damages to compensate for the
    infringement.
    The jury returned a verdict finding willful infringe-
    ment and that Calico was entitled to lost profits from
    Ameritek in the amount of $719,395 and from Acme in
    the amount of $178,035. The jury also determined that
    Ameritek should pay a reasonable royalty in the amount
    of $113,471 and that Acme should pay a reasonable
    royalty in the amount of $23,250.
    Both parties filed post-trial motions. The district
    court overturned the jury’s finding of willful infringement
    for both defendants, concluding as a matter of law that
    there was no substantial evidence that defendants knew
    of the patents in making sales before October 22, 2004,
    and that they were objectively reckless in their conduct.
    J.A. 8−9. The district court agreed with the jury that
    Calico was entitled to lost profits, and entered final judg-
    ment consistent with the jury’s lost profits award. J.A.
    1−2. The final judgment states that the award is joint
    and several, meaning that if either Ameritek or Acme was
    unable to satisfy their obligations, the co-defendant would
    be liable for the remaining balance. Id.
    After defendants filed a notice of appeal with this
    court, Ameritek filed for bankruptcy. Appellant Br. 6. At
    the outset of the bankruptcy proceedings, this appeal was
    stayed pursuant to 
    11 U.S.C. § 362
    . 
    Id.
     Following the
    bankruptcy proceedings, Ameritek was dismissed from
    this appeal. Thus, Acme is the only remaining defend-
    ant/cross-appellant and the issues before us only relate to
    Acme. We have jurisdiction pursuant to 
    28 U.S.C. §§ 1291
     and 1295(a)(1).
    CALICO BRAND, INC.   v. AMERITEK IMPORTS, INC.              9
    II. DISCUSSION
    This court reviews the grant or denial of a motion for
    JMOL or for a new trial under the law of the regional
    circuit of the district court, which in this case is the Ninth
    Circuit. Callicrate v. Wadsworth Mfg., Inc., 
    427 F.3d 1361
    , 1366 (Fed. Cir. 2005). The Ninth Circuit reviews a
    district court’s order granting or denying a motion for
    JMOL without deference. See Janes v. Wal-Mart Stores
    Inc., 
    279 F.3d 883
    , 886 (9th Cir. 2002); Vollrath Co. v.
    Sammi Corp., 
    9 F.3d 1455
    , 1460 (9th Cir. 1993). A JMOL
    is proper if the evidence, construed in the light most
    favorable to the nonmoving party, permits only one rea-
    sonable conclusion, and that conclusion is contrary to the
    jury’s verdict. Pavao v. Pagay, 
    307 F.3d 915
    , 918 (9th Cir.
    2002); McLean v. Runyon, 
    222 F.3d 1150
    , 1153 (9th Cir.
    2000). The resolution of a motion for a new trial is re-
    viewed for abuse of discretion. Presidio Components, Inc.
    v. Am. Technical Ceramics Corp., 
    702 F.3d 1351
    , 1358
    (Fed. Cir. 2012) (applying Ninth Circuit law); Hangarter
    v. Provident Life & Accident Ins. Co., 
    373 F.3d 998
    , 1005
    (9th Cir. 2004).
    Each party presents only one issue on appeal. Calico
    challenges the district court’s willfulness determination.
    Acme challenges the district court’s award of damages in
    the form of lost profits. We take each issue in turn.
    A. Willful Infringement
    In order to make the requisite showing for willful in-
    fringement, Calico must show by clear and convincing
    evidence that Acme “acted despite an objectively high
    likelihood that its actions constituted infringement of a
    valid patent.” In re Seagate Tech., 
    497 F.3d 1360
    , 1371
    (Fed. Cir. 2007). It must also demonstrate that this
    objectively-defined risk . . . was either known or so obvi-
    ous that it should have been known to the accused in-
    fringer.”     Power Integrations, Inc. v. Fairchild
    Semiconductor Int’l., Inc., 
    711 F.3d 1348
    , 1357 (Fed. Cir.
    2013) (quoting Seagate, 497 F.3d at 1371). We review the
    legal question of whether the infringing conduct was
    10              CALICO BRAND, INC.   v. AMERITEK IMPORTS, INC.
    objectively reckless without deference, and we review for
    substantial evidence the factual question of whether the
    risk presented to Acme was either known or so obvious
    that it should have been known. Bard Peripheral Vascu-
    lar, Inc. v. W.L. Gore & Assocs., Inc., 
    682 F.3d 1003
    , 1006–
    07 (Fed. Cir. 2012).
    In this case, the district court analysis centered on the
    second prong of the Seagate standard. The court reversed
    the jury’s finding of willful infringement because it be-
    lieved there was no indication that Acme infringed de-
    spite knowledge of an objectively-defined risk that its
    actions constituted infringement of Calico’s patents. The
    court analyzed uncontroverted evidence presented at trial
    and concluded that there was no showing that Acme had
    knowledge of Calico’s patents at the time it was selling
    the infringing Ameritek lighters before October 22, 2004.
    Rather, the district court found that, when informed of
    Calico’s patents, Acme switched to selling readily-
    available non-infringing lighters and returned the inven-
    tory of infringing lighters to Ameritek. J.A. 9. Weighing
    the totality of the evidence, the district court determined
    that “[p]erhaps Acme should have done more to ensure
    that Ameritek was not selling [it] infringing goods,” but
    that this failure constituted, at most, negligent conduct.
    
    Id.
    Calico first addresses the facts and circumstances dis-
    cussed by the district court in its post-trial opinion, argu-
    ing that the utility lighters Acme purchased from
    Ameritek were sold as “cheap knock-offs” of its products
    and Acme willfully infringed by not investigating the
    differences between the patented products and the ac-
    cused lighters. Contrary to Calico’s contention that Acme
    neither knew nor cared whether the purchased Ameritek
    lighters were infringing, the record shows that when
    Acme learned of its potential liability for infringement, it
    immediately demanded assurances from Ameritek that
    the products did not infringe and stated it would return
    its inventory of accused products to Ameritek, which it
    eventually did. J.A. 120−21; J.A. 186 (testimony stating
    CALICO BRAND, INC.   v. AMERITEK IMPORTS, INC.           11
    that Acme planned to return inventory because it did not
    want to buy infringing products). Based on this spartan
    record, the district court was correct to conclude that the
    jury’s finding that Acme’s conduct was willful was not
    supported by substantial evidence.
    Calico makes a second argument to this court—
    requesting that we reinstate the jury’s verdict based on a
    November 2004 report (“Lot Tracking document”). Calico
    represents that the Lot Tracking document shows that
    Acme sold four lots of products (74,556 lighters) to its
    customer, Linens N Things, days after Acme’s President
    learned of the patents in suit, and that a decision to
    continue selling the accused products after receiving
    notice of the infringement allegations demonstrates
    Acme’s reckless disregard for the patents. Even if we
    assume that the jury awarded damages for those 74,556
    lighters, the record does not establish willful infringement
    with respect to those sales.
    The district court did not discuss the Lot Tracking
    document in the post-trial ruling, but this omission is
    consistent with our review of the record, which indicates
    that the Lot Tracking document was not relied on at trial
    in connection with allegations of willful infringement.
    Indeed, Calico does not point to any citation in the record
    suggesting that the jury considered the Lot Tracking
    document as evidence of willful infringement.
    We agree with Acme that the Lot Tracking document
    does not establish willful infringement. 2 Because the
    2    During trial, the Lot Tracking document was
    discussed only for purposes of substantiating Calico’s
    damages demand. See J.A. 236 (relying on the Lot Track-
    ing document for calculation of accused sales from 2003
    through 2004). Calico chose to focus its willful infringe-
    ment allegations on Acme’s failure to investigate whether
    the products it buys from third parties are infringing and
    12              CALICO BRAND, INC.   v. AMERITEK IMPORTS, INC.
    document does not establish basic facts—such as whether
    the products sold were infringing lighters or non-
    infringing alternatives—it is facially insufficient to prove
    willful disregard for Calico’s patent rights.      As Acme
    points out, the Lot Tracking document was admitted
    outside the presence of the jury for the purpose of estab-
    lishing damages. After counsel stipulated to its admis-
    sion, Calico did not solicit relevant testimony about as to
    its contents. Mr. Giliotti—the lone witness testifying
    about the Lot Tracking document—was asked what the
    Lot Tracking document represented, and he testified that
    he did not know other than it was prepared by his finan-
    cial people. J.A. 181−82. Mr. Giliotti could not testify
    whether the Lot Tracking document reflected “sales or
    purchases of utility lighters.” J.A. 182. Mr. Giliotti was
    not asked, and therefore provided no testimony, whether
    the November 2004 Lot Tracking shipment purportedly
    destined for Linens N Things, was of infringing lighters or
    alternative non-infringing lighters.
    Because it does not establish sales of infringing light-
    ers, the Lot Tracking document does not establish that
    Acme willfully infringed by selling Ameritek lighters after
    being notified of Calico’s patents. On its face, the Lot
    Tracking document is bereft of identifying information
    that demonstrates what goods, if any, were actually sold.
    J.A. 124. It similarly fails to indicate that the products
    were sourced from Ameritek. Details such as product
    identity and source are particularly relevant here because
    Acme established that during the period it sold infringing
    lighters, it was simultaneously selling non-infringing
    lighters not obtained from Ameritek. J.A. 184. Without
    more, the record does not constitute clear and convincing
    evidence of willful infringement. We affirm the district
    court’s determination that the jury’s willful infringement
    finding was not supported by substantial evidence.
    to seek indemnification from its suppliers.        E.g., J.A.
    233−35.
    CALICO BRAND, INC.   v. AMERITEK IMPORTS, INC.            13
    B. Lost Profits
    We next address the district court’s legal analysis re-
    garding the award of lost profits as compensation for
    Acme’s infringement. The availability of lost profits is a
    question of law we review de novo. Siemens Med. Solu-
    tions USA, Inc. v. Saint-Gobain Ceramics & Plastics, Inc.,
    
    637 F.3d 1269
    , 1287 (Fed. Cir. 2011). To recover lost
    profits, a patent owner “must show causation in fact,
    establishing that but for the infringement, he would have
    made additional profits.” 
    Id.
     (internal quotation marks
    omitted) (quoting Wechsler v. Macke Int’l Trade, Inc., 
    486 F. 3d 1286
    , 1293 (Fed. Cir. 2007)); see also Rite-Hite Corp.
    v. Kelley Co., Inc., 
    56 F.3d 1538
    , 1544 (Fed. Cir. 1995) (en
    banc) (stating the applicable standard of review). In
    general, a patent owner must prove causation in fact by
    showing (1) a demand for the patented product, (2) an
    absence of acceptable non-infringing substitutes, (3) the
    manufacturing and marketing capability to exploit the
    demand, and (4) the amount of profit the patent owner
    would have made (“the Panduit factors”). Rite-Hite, 
    56 F.3d at 1544
     (“Panduit Corp. v. Stahlin Bros. Fibre
    Works, Inc., 
    575 F.2d 1152
    , (6th Cir.1978), articulated a
    four-factor test that has since been accepted as a useful,
    but non-exclusive, way for a patentee to prove entitlement
    to lost profits damages.”).
    The district court ruled on Calico’s theory of lost prof-
    its twice. First, in a summary judgment decision, the
    district court agreed with Calico that there was a triable
    issue as to lost profits as a measure of damages. Yet, in
    reaching this conclusion, the district court acknowledged
    that the patented safety mechanism was not driving
    Calico’s performance in the marketplace:
    The parties agree that there are other noninfring-
    ing utility lighter products in the marketplace.
    Neither party has put forth evidence showing that
    consumers distinguish between the various utility
    lighters based on product features. Thus, Plain-
    tiffs are not claiming that their patented safety
    14              CALICO BRAND, INC.   v. AMERITEK IMPORTS, INC.
    mechanism has drawn customers to purchase
    their specific products.
    J.A. 114.
    Second, after the jury awarded lost profits, the district
    court considered Acme’s motion for JMOL or, alternative-
    ly, for a new trial. It considered the four Panduit factors,
    concluding that the evidence demonstrated that Calico
    lost sales due to defendants’ infringement. For the rea-
    sons discussed herein, we conclude that the district court
    improperly permitted the jury to consider lost profit
    damages, and that it erred in denying Acme’s motion for
    JMOL.
    1. Customer Demand
    Focusing on the first Panduit factor, Acme argues
    that the district court erred in finding lost profits to be an
    available form of damages because the child safety fea-
    tures claimed in the patents in suit are divorced from
    consumer demand. Acme points to evidence indicating
    that the only distinguishing feature influencing consum-
    ers to buy the infringing lighters over the Calico lighters
    was price. Appellee Br. 31 (citing J.A. 166).
    Calico responds that the evidence supports the con-
    clusion that “but for” the infringement, Calico would have
    maintained its market share of 28.4% and would not have
    experienced a 7% decrease in sales during the period of
    infringement.
    In each of the district court’s rulings, it overlooked
    well-established precedent requiring “a causal relation
    between the infringement and its lost profits.” Ericsson,
    Inc. v. Harris Corp., 
    352 F.3d 1369
    , 1377 (Fed. Cir. 2003)
    (quoting BIC Leisure, Inc. v. Windsurfing Int’l, Inc., 
    1 F.3d 1214
    , 1218 (Fed. Cir. 1993)). In Rite-Hite, we ex-
    plained that lost profits must be tied to the intrinsic value
    of the patented feature. See 
    56 F.3d at
    1548−50. We have
    also held that demand for the entire apparatus is, in most
    circumstances, not interchangeable with demand for a
    patented component of the larger apparatus. Uniloc USA,
    CALICO BRAND, INC.   v. AMERITEK IMPORTS, INC.           15
    Inc. v. Microsoft Corp., 
    632 F.3d 1292
    , 1320 (Fed. Cir.
    2011); Lucent Techs., Inc. v. Gateway, Inc., 
    580 F.3d 1301
    ,
    1337−38 (Fed. Cir. 2009).
    Here, the district court credited testimony regarding
    accounting records for sales of Calico utility lighters as
    sufficient evidence of customer demand. J.A. 11. We
    disagree that evidence of gross sales data is sufficient
    under the Rite-Hite framework to establish consumer
    demand based on the patented safety mechanism.
    Indeed, the lack of demand for the patented safety
    mechanism is reflected in the summary judgment ruling,
    where the district court acknowledges that Calico made
    no attempt to argue that the safety mechanism drives
    demand for its specific product. J.A. 114. The patents in
    suit are directed to a safety mechanism with a trigger, a
    locking lever, and a safety button, but Calico never ex-
    plored the commercial benefits of these features and
    elicited no testimony to distinguish between the value of
    the patented and unpatented features.          Specifically,
    Calico’s Vice President of Sales and Marketing conceded
    that Calico had no documentation showing that consum-
    ers preferred the Calico safety mechanism to an alterna-
    tive mechanism found in competitors’ products. J.A.
    169−70. While the record lacks evidence that the patent-
    ed feature drove customer demand, evidence was present-
    ed that the most salient driver of customer demand
    seemed to be the utility lighter’s price. J.A. 166. The
    district court’s conclusion on the first Panduit factor was
    error. We next turn to the second Panduit factor.
    2. Acceptable Non-infringing Alternatives
    The district court did not make specific findings con-
    cerning the second Panduit factor—a requirement of no
    acceptable non-infringing alternatives. Instead, it gener-
    ally referred to a line of cases holding that “a patent
    owner may satisfy the second Panduit element by substi-
    tuting proof of its market share for proof of the absence of
    acceptable substitutes.” J.A. 11 (citing BIC Leisure, 
    1 F.3d at 1219
    ).
    16              CALICO BRAND, INC.   v. AMERITEK IMPORTS, INC.
    Acme argues that, as legal matter, lost profits are not
    available because non-infringing utility lighters were
    available throughout the period in which the infringing
    lighters were on the market. Acme points out that under
    the BIC Leisure line of cases, the patentee still bears the
    burden of establishing a causal connection between the
    infringement and the lost profits. Given the presence of
    non-infringing alternatives, Acme argues that Calico
    failed to establish that it would have made the sales that
    Acme made “but for” the infringement.
    We hold that Calico failed to demonstrate a reasona-
    ble probability that, in the absence of the infringing
    Ameritek lighters, Acme and/or its customers would have
    purchased Calico lighters rather than the non-infringing
    alternatives. See Rite-Hite, 
    56 F.3d at 1545
    . Under these
    facts, Calico’s failure to establish that its lost sales were a
    direct result of Acme’s sales of infringing lighters, and not
    due to the sales of non-infringing lighters, precludes the
    recovery of lost profits. See Shockley v. Arcan, Inc., 
    248 F.3d 1349
    , 1362−64 (Fed. Cir. 2001); Oiness v. Walgreen
    Co., 
    88 F.3d 1025
    , 1029 (Fed. Cir. 1996) (internal citations
    omitted).
    There is no dispute that at all relevant times, Acme
    and Calico competed in the same market for utility light-
    ers. But Calico and Acme were not the sole competitors in
    the market. At minimum, Easton Products, Beacon
    Products, BIC, and New York utility lighters also compet-
    ed in the same market. J.A. 168. Given the crowded
    nature of this market, there is no reasonable basis to
    support an assumption that Calico would have made
    additional sales “but for” the presence of Ameritek light-
    ers. The record evidence shows that there were 20 to 30
    brands of utility lighters comparable to the Ameritek
    product. J.A. 189
    Indeed, the district court acknowledged in its sum-
    mary judgment ruling that Acme was able to switch to an
    alternative product and maintain its sales volume. J.A.
    115. At trial, Mr. Giliotti offered unrebutted testimony
    CALICO BRAND, INC.   v. AMERITEK IMPORTS, INC.           17
    that Acme had an established practice of purchasing
    utility lighters from a California manufacturer that were
    interchangeable with the Calico lighters. J.A. 184; see
    also J.A. 189 (testifying that there were a variety of other
    suppliers whose utility lighters did not differ from the
    Ameritek product in terms of price, functionality, or
    consumer preference). A seamless substitution of the
    asserted product with a non-infringing, alternative prod-
    uct that is sourced from a third party supplier, is evidence
    of acceptable non-infringing alternatives under the second
    Panduit factor.
    We reverse the district court’s conclusion that under a
    market share theory Calico would have captured profits
    “but for” Acme’s infringement.
    3. Acme’s Remaining Liability
    In entering judgment, the district court held that Ac-
    me and Ameritek were jointly and severally liable for
    damages. On appeal, neither party challenges the district
    court’s decision to impose joint and several liability.
    Acme agreed at oral argument that if we concluded as a
    matter of law that lost profits are not an available reme-
    dy, then a reasonable royalty of three cents per unit
    should be applied. Oral Argument at 18:06−18:44, No.
    2008-1324, available at http://www.cafc.uscourts.gov/oral-
    argument-recordings/2008-1324/all. Therefore, we vacate
    the lost profits award and reinstate the reasonable royal-
    ty award in the amount of $113,471. We have considered
    the parties’ remaining arguments and conclude that they
    are without merit.
    III. CONCLUSION
    For the foregoing reasons, we affirm the district
    court’s legal conclusion that the infringement was not
    willful. We reverse the district court’s legal conclusion
    that damages were available in the form of lost profits.
    We vacate the award of lost profits and remand for entry
    of judgment reflecting the jury’s award of damages in the
    form of a reasonable royalty.
    18               CALICO BRAND, INC.   v. AMERITEK IMPORTS, INC.
    AFFIRMED-IN-PART, REVERSED-IN-PART,
    VACATED-IN-PART, AND REMANDED
    COSTS
    No costs.