Stratus Networks, Inc. v. Ubta-Ubet Communications Inc. ( 2020 )


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  • Case: 19-1351     Document: 42    Page: 1    Filed: 04/14/2020
    United States Court of Appeals
    for the Federal Circuit
    ______________________
    STRATUS NETWORKS, INC.,
    Appellant
    v.
    UBTA-UBET COMMUNICATIONS INC.,
    Appellee
    ______________________
    2019-1351
    ______________________
    Appeal from the United States Patent and Trademark
    Office, Trademark Trial and Appeal Board in No.
    91214143.
    ______________________
    Decided: April 14, 2020
    ______________________
    JOSHUA JONES, The Law Office of Joshua G. Jones,
    Austin, TX, argued for appellant.
    MATTHEW BARLOW, Workman Nydegger, Salt Lake
    City, UT, argued for appellee. Also represented by JOHN C.
    STRINGHAM, DAVID R. TODD, THOMAS R. VUKSINICK.
    ______________________
    Before LOURIE, MOORE, and REYNA, Circuit Judges.
    Case: 19-1351    Document: 42      Page: 2    Filed: 04/14/2020
    2     STRATUS NETWORKS, INC. v. UBTA-UBET COMMUNICATIONS
    INC.
    REYNA, Circuit Judge.
    Stratus Networks, Inc., appeals from a Trademark
    Trial and Appeal Board decision that denied registration of
    Stratus’s trademark on grounds of a likelihood of confusion
    with a trademark registered to UBTA-UBET Communica-
    tions, Inc. On appeal, Stratus challenges the Board’s like-
    lihood of confusion determination. Because the Board’s
    determination is supported by substantial evidence and is
    not otherwise legally erroneous, we affirm.
    BACKGROUND
    Stratus Networks, Inc., (“Stratus”) is a facilities-based
    telecommunications provider. J.A. 891. On August 15,
    2012, Stratus filed U.S. Trademark Application
    No. 85/704,533, seeking to register the mark shown below
    (“the STRATUS mark”).
    UBTA is also a telecommunications provider. J.A. 791.
    UBTA owns Trademark 
    Registration No. 4,049,700
     for the
    mark shown below (“the STRATA mark”).
    On December 20, 2013, UBTA opposed registration of
    the STRATUS mark on grounds of a likelihood of confusion
    with UBTA’s STRATA mark. J.A. 99. On October 29, 2018,
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    the Board found a likelihood of confusion and refused reg-
    istration of the STRATUS mark. 1
    Board Decision
    The Board considers the so-called “DuPont factors”
    when assessing the likelihood of confusion. In re E.I.
    DuPont DeNemours & Co., 
    476 F.2d 1357
    , 1361 (C.C.P.A.
    1973). In the present case, the Board concluded that six of
    the thirteen DuPont factors were relevant to UBTA’s oppo-
    sition. J.A. 10. 2 In sum, the Board determined that two
    factors “weigh heavily in favor” of finding a likelihood of
    confusion, one factor “weighs in favor” of finding a likeli-
    hood of confusion, two factors are neutral, and one factor
    weighs “slightly” against finding a likelihood of confusion.
    
    Id.
     at 3–27. We discuss the Board’s finding on each factor
    in turn.
    The Board found that the first DuPont factor—similar-
    ity of the parties’ marks—“weighs in favor” of finding a
    likelihood of confusion. J.A. 22–24. The Board analyzed
    the trademarks in Stratus’s application and UBTA’s regis-
    tration and concluded that the marks are similar in ap-
    pearance and sound. The Board relied on dictionary
    definitions of the terms “stratus” and “strata” to evaluate
    1   UBTA’s opposition also asserted a likelihood of con-
    fusion with UBTA’s federally registered “STRATA” word
    mark (“the Word Mark”). After the Board concluded that
    there was a likelihood of confusion with respect to the
    STRATA mark, it determined that it was “unnecessary to
    consider [UBTA’s] other pleaded registration.” J.A. 11.
    2   The Board did not consider DuPont factors five
    (fame), seven (nature of actual confusion), nine (variety of
    goods), ten (market interface), eleven (applicant’s right to
    exclude), twelve (potential confusion), or thirteen (effect of
    use). On appeal, no party contends that the Board should
    have considered any of these additional factors.
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    similarities in the connotation of each mark. 
    Id.
     The Board
    found that the terms “differ somewhat in meaning” but
    found little evidence that relevant consumers would signif-
    icantly recognize the different meanings. J.A. 23–24. The
    Board concluded that, on balance, the “marks convey over-
    all commercial impressions that are more similar than dis-
    similar.” J.A. 24.
    The Board found that the second DuPont factor—simi-
    larity of the parties’ services—“weighs heavily in favor” of
    finding a likelihood of confusion. J.A. 13–16. The Board
    relied on the description of services in Stratus’s application
    and UBTA’s registration, and the unrebutted declaration
    testimony of UBTA’s marketing specialist, Mr. Rasmussen.
    J.A. 13. Mr. Rasmussen testified that each of the services
    listed in the STRATA mark registration corresponded with
    services listed in the STRATUS mark application. J.A. 13–
    15. Based on that evidence, the Board determined that
    UBTA’s “telephone services encompass certain of Appli-
    cant’s more specifically identified voice communication ser-
    vices and are legally equivalent thereto.” J.A. 15.
    The Board found that the third DuPont factor—simi-
    larity of trade channels—also “weighs heavily in favor” of
    finding a likelihood of confusion. J.A. 16. The Board ex-
    plained that its finding of legal equivalence between the
    parties’ services gives rise to a presumption that the ser-
    vices “move in the same channels of trade and are offered
    to the same classes of consumers.” 
    Id.
     The Board noted
    that Stratus failed to rebut that presumption. 
    Id.
    The Board concluded that the fourth DuPont factor—
    consumer sophistication—was neutral or weighed
    “slightly” against finding a likelihood of confusion. J.A. 26.
    The Board considered testimony from Mr. Kevin Morgan,
    Stratus’s CEO. Mr. Morgan testified that Stratus sold cus-
    tomized services to businesses at customized prices and
    that the average cost of Stratus’s services was $130,000.
    J.A. 25; J.A. 891. In support of his testimony, Stratus
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    provided a revenue document that showed the average con-
    tracted revenue for each of Status’s accounts. J.A. 891,
    893–920. UBTA challenged Mr. Morgan’s testimony as un-
    supported because the revenue document was “unintelligi-
    ble” and lacked foundation. Opposition No. 91214143, 85
    TTABVUE 25–27. The Board explained that even with the
    support of the revenue document, Mr. Morgan’s testimony
    on consumer sophistication was insufficient to weigh in fa-
    vor of finding no likelihood of confusion in this case.
    J.A. 25. “Even if we accept” Mr. Morgan’s testimony, the
    Board explained, “the legal identity in part of the services
    and similarity of the marks outweigh any sophisticated
    purchasing decision.” 
    Id.
    The Board found that the sixth DuPont factor—
    strength of the opposer’s mark—was neutral to finding a
    likelihood of confusion. J.A. 21. The Board relied on
    UBTA’s registration and dictionary definitions of “strata”
    to assess the distinctiveness of the STRATA mark. J.A. 20.
    The Board found that the mark is “arbitrary or, at most,
    slightly suggestive of [UBTA’s] services in that it connotes
    levels or divisions in an organized telecommunications sys-
    tem.” 
    Id.
     The Board also considered evidence submitted
    by Stratus showing third-party use, including five third-
    party registrations and five screenshots of third-party web-
    sites. J.A. 17–20. The Board found that the majority of
    third-party use was unrelated to the relevant industry:
    only one website and one trademark registration involved
    services relating to telecommunications. 
    Id.
     The Board
    also found that “all of the [third-party] marks differ in ap-
    pearance, sound, meaning, and commercial impression”
    from the STRATA mark. J.A. 20. On balance, the Board
    found that the “dictionary and third-party use and regis-
    tration evidence,” was “insufficient to diminish the scope of
    protection to be afforded the [STRATA mark].” J.A. 22.
    The Board found that the eighth DuPont factor—
    length of time during and conditions under which there has
    been concurrent use without evidence of actual confusion—
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    was neutral to finding a likelihood of confusion. Although
    the Board found no evidence of actual confusion, the evi-
    dence showed the parties’ respective marks were not con-
    currently used in the same geographic space during the
    relevant times: UBTA offered services in Utah, Wyoming,
    Colorado, and Texas, while Stratus offered services in Illi-
    nois and Missouri. J.A. 803, 891. As a result, the Board
    found this factor to be neutral.
    In sum, the Board concluded that Stratus’s “modest ev-
    idence of the sophistication of consumers and weakness of
    [the STRATA mark] is insufficient to overcome our findings
    with regard to the first, second, and third [DuPont] fac-
    tors.” J.A. 27. Accordingly, the Board held that UBTA had
    shown by a preponderance of the evidence that Stratus’s
    mark is “likely to cause consumer confusion when used in
    association with its services.” 
    Id.
    Stratus timely appealed. We have jurisdiction under
    
    28 U.S.C. § 1295
    (a)(4)(B).
    ANALYSIS
    The Lanham Act bars the registration of trademarks
    that are likely to cause confusion with a registered mark.
    
    15 U.S.C. § 1052
    . The owner of a registered mark who be-
    lieves they may be damaged by a trademark application
    may commence an opposition proceeding: an adversarial,
    inter partes proceeding before the Trademark Trial and Ap-
    peal Board. 
    Id.
     at § 1063; see also In re I.AM.Symbolic,
    LLC, 
    866 F.3d 1315
    , 1328 (Fed. Cir. 2017).
    In opposition proceedings, the opposer has the burden
    of proving a likelihood of confusion by a preponderance of
    the evidence. Cunningham v. Laser Golf Corp., 
    222 F.3d 943
    , 951 (Fed. Cir. 2000). The Board analyzes likelihood of
    confusion based on the DuPont factors. In re E.I. DuPont
    DeNemours, 476 F.2d at 1361. Not all DuPont factors are
    relevant in each case, and the weight afforded to each fac-
    tor depends on the circumstances. In re Dixie Restaurants,
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    INC.
    Inc., 
    105 F.3d 1405
    , 1406–07 (Fed. Cir. 1997). Any single
    factor may control a particular case. 
    Id.
    Likelihood of confusion is a question of law based on
    underlying findings of fact. Hylete LLC v. Hybrid Athletics,
    LLC, 
    931 F.3d 1170
    , 1173 (Fed. Cir. 2019). We review the
    Board’s fact findings on each DuPont factor for substantial
    evidence. 
    Id.
     For example, “the question of the similarity
    between two marks and the relatedness of goods are factual
    determinations.” Swagway, LLC v. Int’l Trade Comm’n,
    
    934 F.3d 1332
    , 1338 (Fed. Cir. 2019). Substantial evidence
    is such relevant evidence that a reasonable mind would ac-
    cept as adequate to support a conclusion. Hylete, 931 F.3d
    at 1173.
    I. Substantial Evidence
    Stratus challenges a number of the Board’s factual
    findings on individual DuPont factors. In general, Stra-
    tus’s arguments effectively ask us to reweigh the evidence
    considered by the Board. That is not the role of this court.
    Instead, we evaluate whether the Board’s factual findings
    for each considered DuPont factor are supported by sub-
    stantial evidence. Henkel Corp. v. Procter & Gamble Co.,
    
    560 F.3d 1286
    , 1290 (Fed. Cir. 2009). We conclude that
    they are.
    As noted above, the Board based its decision for each of
    the DuPont factors it considered on record evidence. For
    example, the Board’s finding on the similarity of the marks
    is based on dictionary definitions of the relevant terms,
    J.A. 789, J.A. 1001–1011, and on the marks themselves, as
    set forth in Stratus’s application and UBTA’s registration,
    J.A. 39, J.A. 753. The Board’s finding on the similarity of
    services and the similarity of trade channels is based on
    the services identified in Stratus’s application and UBTA’s
    registration, J.A. 79, J.A. 753, as well as the unrebutted
    declaration testimony of UBTA’s Marketing and Public Re-
    lations Manager, Mr. Rasmussen, J.A. 798–804. The
    Board’s finding on the strength of UBTA’s mark is based
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    on dictionary definitions of the relevant terms, J.A. 789,
    J.A. 1001–1011, and third-party registrations and web-
    sites, J.A. 941–954, J.A. 1013–1021. The Board’s finding
    on actual confusion is supported by testimony from Stra-
    tus’s CEO, Kevin Morgan, J.A. 890–891, and testimony
    from Mr. Rasmussen, J.A. 803. We conclude that a reason-
    able mind would accept this record evidence as adequate to
    support the Board’s conclusions. As such, we hold that the
    Board’s decision as a whole is supported by substantial ev-
    idence. Hylete, 931 F.3d at 1173. We are not persuaded by
    Status’s arguments to the contrary.
    Stratus argues that the record evidence supports a dif-
    ferent conclusion than that reached by the Board. For ex-
    ample, Stratus contends that (i) the marks are not similar
    in appearance because “there is no S in the STRATUS De-
    sign Mark orb, . . . [only] the tail of the S cuts through the
    orb”; (ii) the Board focuses too much on the fact that the
    marks are similar in sound; and (iii) the Board focuses too
    little attention on the marks’ different connotations, that
    “stratus” refers to a type of cloud while “strata” refers to
    layers of rocks. Appellant Br. 10, 12; Reply Br. 4. None of
    these arguments demonstrate that the Board’s finding
    lacks substantial evidence. Even if Stratus were correct
    that different conclusions may reasonably be drawn from
    the evidence in record, we must sustain the Board’s deci-
    sion as supported by the substantial evidence outlined
    above. See Real Foods Pty Ltd. v. Frito-Lay N. Am., Inc.,
    
    906 F.3d 965
    , 971 (Fed. Cir. 2018) (“The TTAB’s findings
    may be supported by substantial evidence even if two in-
    consistent conclusions can be drawn from the evidence.”).
    We affirm the Board’s determination to bar registration
    of Stratus’s STRATUS mark on grounds of a likelihood of
    confusion with UBTA’s STRATA mark.
    II. Legal Error
    Stratus separately argues that the Board committed le-
    gal error when considering the DuPont factors related to
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    consumer sophistication and actual confusion. E.g., Appel-
    lant Br. 24.
    A. Consumer Sophistication
    Stratus argues that the Board “did not properly con-
    sider” the consumer sophistication factor when it evaluated
    the likelihood of confusion. Reply Br. 2; Appellant Br. 24.
    Specifically, Stratus argues that the Board “made no ex-
    press finding as to this factor and instead simply quoted
    case law that even sophisticated customers are not immune
    from confusion.” Reply Br. 10. Stratus asserts that, as a
    result, the Board “improperly discounted” the factor when
    rendering its likelihood of confusion determination. Appel-
    lant Br. 24. We disagree.
    While the Board is required to consider each DuPont
    factor for which it has evidence, the Board “may focus its
    analysis on dispositive factors, such as similarity of the
    marks and relatedness of the goods.” Han Beauty, Inc. v.
    Alberto-Culver Co., 
    236 F.3d 1333
    , 1336 (Fed. Cir. 2001);
    see also Oakville Hills Cellar, Inc. v. Georgallis Holdings,
    LLC, 
    826 F.3d 1376
    , 1379 (Fed. Cir. 2016); In re Dixie Res-
    taurants, 
    105 F.3d at 1407
     (“We see no error in the
    [B]oard’s decision to focus on the DuPont factors it deemed
    dispositive.”).
    Contrary to Stratus’s argument, the Board did not hold
    that the consumer sophistication factor can never outweigh
    the “similarity of the marks” and “similarity of the ser-
    vices” factors. Rather, the Board determined that “even
    careful purchasers are likely to be confused by similar
    marks used in connection with services that are, in part,
    legally identical.” J.A. 25 (citing In re Research & Trading
    Corp., 
    793 F.2d 1276
    , 1279 (Fed. Cir. 1986)). While it is
    preferable for the Board to make explicit findings about
    each relevant DuPont factor, the absence of explicit find-
    ings on a given factor does not give rise to reversible error
    where the record demonstrates that the Board considered
    that factor and the corresponding arguments and evidence.
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    Han Beauty, 
    236 F.3d at 1338
     (finding no error because,
    “while the Board did not make explicit findings about the
    strength of the [opposer’s mark], the Board’s opinion re-
    veals that the Board considered this factor”); Weiss Assocs.,
    Inc. v. HRL Assocs., Inc., 
    902 F.2d 1546
    , 1548 (Fed. Cir.
    1990). The parties’ extensive arguments to the Board on
    the consumer sophistication factor and the Board’s final
    written decision demonstrate that the Board sufficiently
    considered the consumer sophistication factor. E.g., J.A.
    25; Opposition No. 91214143, 84 TTABVUE 45–47; 85
    TTABVUE 25–27; 86 TTABVUE 27–30. We find no legal
    error in the Board’s decision concerning consumer sophis-
    tication.
    B. Actual Confusion
    Stratus argues that the Board legally erred in its deci-
    sion on actual confusion. Stratus argues that the parties’
    marks have “coexisted for over six years with not one ex-
    ample of actual confusion.” Appellant Br. 24. This fact,
    Stratus explains, combined with the Board’s finding that
    the parties’ trade channels overlap, requires a determina-
    tion that the lack of actual confusion weighs heavily
    against a likelihood of confusion. 
    Id.
     We disagree.
    Although the Board found no evidence of actual confu-
    sion, the Board explained that it also considered “the
    length of time during and conditions under which there has
    been concurrent use.” J.A. 26. The record shows that, alt-
    hough the parties offer similar services in similar trade
    channels, the parties’ services did not geographically over-
    lap. J.A. 803, 891. As a result, the record indicates that no
    consumers were exposed to both trademarks during the rel-
    evant time periods, further reducing the significance of the
    absence of actual confusion. See In re Majestic Distilling
    Co., 
    315 F.3d 1311
    , 1317 (Fed. Cir. 2003). We find no legal
    error in the Board’s finding concerning the actual confusion
    factor.
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    CONCLUSION
    We have considered Stratus’s other arguments and
    find them unpersuasive. We affirm the Board’s determina-
    tion that UBTA showed a likelihood of confusion by a pre-
    ponderance of the evidence.
    AFFIRMED