Association of California Insurance Companies v. Jones ( 2017 )


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  • Filed 1/23/17
    IN THE SUPREME COURT OF CALIFORNIA
    ASSOCIATION OF CALIFORNIA              )
    INSURANCE COMPANIES et al.,            )
    )
    Plaintiffs and Respondents, )
    )                              S226529
    v.                          )
    )                       Ct.App. 2/1 B248622
    DAVE JONES, as Commissioner, etc.,     )
    )                       Los Angeles County
    Defendant and Appellant.    )                     Super. Ct. No. BC463124
    ____________________________________)
    The Legislature directed the Insurance Commissioner to ―promulgate
    reasonable rules and regulations . . . as are necessary to administer‖ the Unfair
    Insurance Practices Act. (Ins. Code, § 790.10.) The question before us is whether
    that statutory authority supports the Insurance Commissioner‘s 2011 regulation
    covering replacement cost estimates for homeowners insurance (Cal. Code Regs.,
    tit. 10, § 2695.183). We conclude that it does. Accordingly, we reverse the Court
    of Appeal‘s judgment invalidating the regulation.
    I. BACKGROUND
    Wildfires are a fact of life in California, and so, too, are the threats they
    pose to people and property. After the 1991 Oakland Hills fire and 2003 Southern
    California wildfires, legislators discovered through public hearings an additional
    aspect of the danger wildfires pose to homeowners: underinsurance. In case after
    case, California residents whose homes had been damaged or destroyed explained
    1
    why they had believed their homeowners insurance would enable them to rebuild
    their dwellings. Once they presented their claim to their insurance company,
    though, these homeowners discovered that their coverage fell well short of what
    they needed — sometimes by hundreds of thousands of dollars –– to rebuild their
    homes. (Sen. Rules Com., 3d reading analysis of Sen. Bill No. 2 (2005-2006 Reg.
    Sess.) as amended Aug. 30, 2005, pp. 3-4; Sen. Banking, Finance and Ins. Com.,
    Analysis of Sen. Bill No. 2 (2005-2006 Reg. Sess.) as amended Mar. 29, 2005, pp.
    3-6 (Sen. Analysis of Sen. Bill 2); Assem. Com. on Ins., Analysis of Sen Bill No.
    1854 (1991-1992 Reg. Sess.) as amended Aug. 11, 1992, pp. 2-3.)
    Between 1992 and 2005, the Legislature took several steps to address the
    divergence between homeowners‘ expectations of insurance coverage and the
    actual scope of coverage. (Stats. 2005, ch. 447, § 2, p. 3608; Stats. 2004, ch. 385,
    § 1, p. 3510; Stats. 2004, ch. 311, § 1, p. 3246; Stats. 1992, ch. 1089, § 1, p. 5031.)
    Nonetheless, when large wildfires struck Southern California in 2007 and 2008,
    state officials realized the underinsurance problem persisted. (Dept. of Ins.,
    Market Conduct Div. Summary of Targeted Market Conduct Examination
    Findings — 2007 Wildfires (2010) p. 1; United Policyholders, 2007 Wildfires
    Insurance Claim Status Survey (2008) pp. 1-8.) The Insurance Commissioner
    (Commissioner) once again received numerous complaints from affected
    homeowners who realized only too late that they were substantially underinsured.
    In 2008, the Department of Insurance‘s market conduct division conducted an
    investigation of the four largest insurers –– ones that together accounted for
    approximately half the market covering these losses. The survey revealed that for
    a majority of the policies examined, coverage limits matched what was indicated
    by the insurer‘s own coverage calculator. But the recommended coverage
    nonetheless understated what was actually needed to rebuild the insured‘s home
    over 80 percent of the time. Even when the homeowner had purchased extended
    2
    replacement cost coverage, 57 percent of these policies still underinsured their
    policyholders relative to the cost of rebuilding their homes. A United
    Policyholders survey of victims who lost their homes in the 2007 wildfires
    similarly showed that only 26 percent had sufficient coverage to repair, replace, or
    rebuild their homes. These victims were underinsured by an average of $240,000.
    Once again, in a significant number of cases, the policyholder had relied on the
    estimate provided by the insurer‘s replacement cost estimate tool in purchasing
    such coverage.
    Guaranteed replacement coverage was the norm as recently as the 1990s
    (Sen. Analysis of Sen. Bill 2, supra, at p. 6), but only a limited number of
    homeowners now qualify for such a product — and only a small subset of insurers
    even offers it. The Commissioner therefore assigned considerable importance to
    the problem of underinsurance and sought to improve the accuracy of replacement
    cost estimates. Although estimates for labor, building supply costs, and other
    costs of rebuilding a home may or may not turn out to be accurate, the
    Commissioner found that even the most careful estimate would be deficient and
    misleading if the estimate failed to consider the complete range of tasks necessary
    to repair or rebuild the home, such as the costs of replacing the foundation, debris
    removal and demolition expenses, and overhead and profit, as well as engineering
    reports and architectural plans. The Commissioner also concluded that estimates
    would be more complete and accurate –– and purchasers would be better informed
    about replacement cost coverage –– if such estimates reflected the home‘s size,
    materials, square footage, wall heights, slope, and location; the type of frame, roof,
    and siding; the number of stories; and its age.
    To address these concerns, the Commissioner proposed new regulations
    and amendments to existing regulations consistent with the procedures specified in
    the Administrative Procedure Act (Gov. Code, § 11340 et seq.). According to the
    3
    Commissioner‘s initial statement of reasons, the proposed regulation standardized
    the components of a replacement cost estimate ―to create a more consistent,
    comprehensive and accurate replacement cost calculation‖ and clarified that
    estimates ―not comporting with the applicable provision of the regulation will
    constitute making a statement with respect to the business of insurance which is
    misleading and which by the exercise of reasonable care should be known to be
    misleading, pursuant to Insurance Code section 790.03.‖ (Dept. of Ins., Initial
    Statement of Reasons, Standards and Training for Estimating Replacement Value
    on Homeowners‘ Insurance (Apr. 2, 2010) pp. 1, 20.) The Commissioner‘s initial
    statement of reasons also described the specific purpose and need for the
    regulations, the alternatives considered by the Commissioner, and the prenotice
    discussions held at the Department of Insurance‘s office. (See Gov. Code,
    §§ 11346.2, subd. (b), 11346.3, 11346.45, subd. (a).) The Commissioner‘s notice
    of proposed action solicited public comment, announced the time and date for a
    public hearing, and analyzed the potential economic impact of the regulations.
    (Gov. Code, §§ 11346.3, 11346.4, 11346.5.)
    In response to public comments submitted in writing and at the public
    hearing, the Commissioner modified the proposed regulations and issued a ―final
    statement of reasons‖ on November 17, 2010. (Gov. Code, § 11346.9.) The
    Commissioner also identified the specific statutes authorizing adoption of the
    regulations and listed the statutory provisions ―being implemented, interpreted, or
    made specific‖ by each section of the regulations. (Gov. Code, § 11346.2, subd.
    (a)(2).) On December 29, 2010, the Office of Administrative Law approved the
    regulations. The regulations became effective on June 27, 2011.
    4
    A. The Replacement Cost Regulation
    The replacement cost regulation under review here is codified at California
    Code of Regulations, title 10, section 2695.183 (the Regulation; further regulation
    references are to tit. 10 of this code). The Regulation does not require an insurer
    to set or recommend a policy limit or to provide an estimate of the cost to rebuild
    or replace a home. (Cal. Code Regs., § 2695.183, subd. (m).) But if the insurer
    does choose to opine on replacement costs, the Regulation specifies how that
    estimate is to be calculated and communicated. In particular, it bars the insurer
    from communicating a replacement cost estimate in connection with an
    application for or renewal of a homeowners‘ insurance policy ―unless the
    requirements and standards set forth in subdivisions (a) through (e) below are
    met.‖ (Cal. Code Regs., § 2695.183.)
    Subdivision (a) requires a replacement cost estimate to account for ―the
    expenses that would reasonably be incurred to rebuild the insured structure(s) in
    its entirety,‖ which must include ―at least‖ the cost of labor, building materials,
    and supplies; overhead and profit; the cost of demolition and debris removal; and
    the cost of permits and architect‘s plans. (Reg., § 2695.183, subd. (a)(1)-(4).) The
    estimate must also consider ―components and features of the insured structure,‖
    including 11 specific items relevant to a typical rebuild, such as the type of
    foundation and framing, the roofing and siding materials, the square footage and
    number of stories, and the structure‘s geographic location. (Id., subd. (a)(5)(A)-
    (K).)
    The estimate must be based on ―the cost to rebuild or replace the structure
    taking into account the cost to reconstruct the single property being evaluated‖ —
    and not the cost to build multiple or tract dwellings. (Cal. Code Regs.,
    § 2695.183, subd. (b).) The estimate shall exclude the resale value of the land or
    the amount of any outstanding loan balance, and shall not include a deduction for
    5
    physical depreciation. (Id., subds. (c), (d); see Ins. Code, § 2051.5, subd. (a)
    [―replacement cost . . . is the amount that it would cost the insured to repair,
    rebuild, or replace the thing lost or injured, without a deduction for physical
    depreciation, or the policy limit, whichever is less‖].) At least annually, the
    insurer must ―take reasonable steps‖ to verify that estimate methods are updated to
    reflect changes in the costs of rebuilding, including changes in the costs of labor,
    building materials, and supplies, taking into account a structure‘s geographic
    location. (Cal. Code Regs., § 2695.183, subd. (e).)1
    1       The Regulation provides in pertinent part: ―No licensee shall communicate
    an estimate of replacement cost to an applicant or insured in connection with an
    application for or renewal of a homeowners' insurance policy that provides
    coverage on a replacement cost basis, unless the requirements and standards set
    forth in subdivisions (a) through (e) below are met:
    ―(a) The estimate of replacement cost shall include the expenses that would
    reasonably be incurred to rebuild the insured structure(s) in its entirety, including
    at least the following:
    ―(1) Cost of labor, building materials and supplies;
    ―(2) Overhead and profit;
    ―(3) Cost of demolition and debris removal;
    ―(4) Cost of permits and architect's plans; and
    ―(5) Consideration of components and features of the insured structure,
    including at least the following:
    ―(A) Type of foundation;
    ―(B) Type of frame;
    ―(C) Roofing materials and type of roof;
    ―(D) Siding materials and type of siding;
    ―(E) Whether the structure is located on a slope;
    ―(F) The square footage of the living space;
    ―(G) Geographic location of property;
    ―(H) Number of stories and any nonstandard wall heights;
    ―(I) Materials used in, and generic types of, interior features and finishes,
    such as, where applicable, the type of heating and air conditioning system, walls,
    flooring, ceiling, fireplaces, kitchen, and bath(s);
    ―(J) Age of the structure or the year it was built; and
    ―(K) Size and type of attached garage.
    (footnote continued on next page)
    6
    (footnote continued from previous page)
    ―(b) The estimate of replacement cost shall be based on an estimate of the
    cost to rebuild or replace the structure taking into account the cost to reconstruct
    the single property being evaluated, as compared to the cost to build multiple, or
    tract, dwellings.
    ―(c) The estimate of replacement cost shall not be based upon the resale
    value of the land, or upon the amount or outstanding balance of any loan.
    ―(d) The estimate of replacement cost shall not include a deduction for
    physical depreciation.
    ―(e) The licensee shall no less frequently than annually take reasonable
    steps to verify that the sources and methods used to generate the estimate of
    replacement cost are kept current to reflect changes in the costs of reconstruction
    and rebuilding, including changes in labor, building materials, and supplies, based
    upon the geographic location of the insured structure. The estimate of replacement
    cost shall be created using such reasonably current sources and methods.
    ―(f) Except as provided in subdivision (k) of this Section 2695.183, the
    provisions of this article are binding upon licensees, notwithstanding the fact that
    information, data or statistical methods used or relied upon by a licensee to
    estimate replacement cost may be obtained through a third party source. Any and
    all information received by the Department pursuant to this article shall be
    accorded the degree of confidential treatment required by section 735.5 of the
    Insurance Code or Chapter 2 of Part 1 of Division 3 of Title 2 of the Government
    Code, commencing at section 11180.
    ―(g)(1) If a licensee communicates an estimate of replacement cost to an
    applicant or insured in connection with an application for or renewal of a
    homeowners' insurance policy that provides coverage on a replacement cost basis,
    the licensee must provide a copy of the estimate of replacement cost to the
    applicant or insured at the time the estimate is communicated. However, in the
    event the estimate of replacement cost is communicated by a licensee to an
    applicant to whom the licensee determines an insurance policy shall not be issued,
    then the licensee is not required pursuant to the preceding sentence to provide a
    copy of the estimate of replacement cost. In the event the estimate of replacement
    cost is communicated by telephone to an insured, the copy of the estimate shall be
    mailed to the insured no later than three business days after the time of the
    telephone conversation. In the event the estimate of replacement cost is
    communicated by telephone to an applicant, the copy of the estimate shall be
    mailed to the applicant no later than three business days after the applicant agrees
    to purchase the coverage.
    (footnote continued on next page)
    7
    (footnote continued from previous page)
    ―(2) An estimate of replacement cost provided in connection with an
    application for or renewal of a homeowners' insurance policy that provides
    coverage on a replacement cost basis must itemize the projected cost for each
    element specified in paragraphs (a)(1) through (a)(4), and shall identify the
    assumptions made for each of the components and features listed in paragraph
    (a)(5), of this Section 2695.183.
    ―(h) If an estimate of replacement cost is updated or revised by, or on
    behalf of, the licensee and the revised estimate of replacement cost is
    communicated to the applicant or insured in connection with an application for or
    renewal of a homeowners' insurance policy that provides coverage on a
    replacement cost basis, the licensee shall provide a copy of the revised or updated
    estimate of replacement cost to the applicant as provided in paragraph (g)(1) of
    this Section 2695.183, or to the insured simultaneously with the renewal offer, as
    the case may be. This subdivision (h) shall not apply when the update or revision
    to the estimate of replacement cost or the policy limit results solely from the
    application of an inflationary provision in a policy or an inflation factor. This
    subdivision (h) shall not obligate a licensee to recalculate an estimate of
    replacement cost on an annual basis.
    ―(i) Licensees shall maintain (1) a record of the information supplied by the
    applicant or insured that is used by the licensee to generate the estimate of
    replacement cost, and (2) a copy of any estimate of replacement cost supplied to
    the applicant or insured pursuant to paragraph (g)(1), or subdivision (h), of this
    Section 2695.183. If a policy is issued, these records and copies shall be
    maintained for the entire term of the insurance policy or the duration of coverage,
    whichever terminates later in time, and for five years thereafter. However, if the
    estimate of replacement cost is provided to an applicant to whom an insurance
    policy is never issued, the records and copies referred to in the first sentence of
    this subdivision (i) shall be maintained for the period of time the licensee
    ordinarily maintains applicant files in the normal course of business, provided that
    such period of time shall be at least sufficient to ensure that the licensee is able to
    comply with the provisions of this subdivision in the event the policy is issued to
    the applicant.
    ―(j) To communicate an estimate of replacement value not comporting with
    subdivisions (a) through (e) of this Section 2695.183 to an applicant or insured in
    connection with an application for or renewal of a homeowners' insurance policy
    that provides coverage on a replacement cost basis constitutes making a statement
    with respect to the business of insurance which is misleading and which by the
    (footnote continued on next page)
    8
    B. The Unfair Insurance Practices Act
    In 1959, the Legislature enacted the Unfair Insurance Practices Act (UIPA)
    (Ins. Code, § 790 et seq.). Its purpose is to regulate trade practices in the business
    of insurance ―by defining, or providing for the determination of, all such practices
    in this State which constitute unfair methods of competition or unfair or deceptive
    acts or practices and by prohibiting the trade practices so defined or determined.‖
    (Ins. Code, § 790.)2 Section 790.03 ―define[s]‖ various unfair methods of
    competition and unfair or deceptive acts or practices, including (as pertinent here)
    ―[m]aking or disseminating or causing to be made or disseminated before the
    public in this state, in . . . any . . . manner or means whatsoever, any statement
    containing any assertion, representation, or statement with respect to the business
    of insurance or with respect to any person in the conduct of his or her insurance
    business, which is untrue, deceptive, or misleading, and which is known, or which
    (footnote continued from previous page)
    exercise of reasonable care should be known to be misleading, pursuant to
    Insurance Code section 790.03.
    ―(k) When an insurer identifies one or more specific sources or tools that a
    broker-agent must use to create an estimate of replacement cost,
    ―(1) the insurer shall prescribe complete written procedures to be followed
    by broker-agents when they use the sources or tools,
    ―(2) the insurer shall provide the broker-agent with the training and written
    training materials necessary to properly utilize the sources or tools according to
    the insurer's prescribed procedures, and
    ―(3) the insurer, and not the broker-agent, shall be responsible for any
    noncompliance with this Section 2695.183 that results from the failure of the
    estimate to satisfy the requirements of subdivisions (a) through (e), unless that
    noncompliance results from failure by the broker-agent to follow the insurer's
    prescribed written procedures when using the source or tool.‖ (Cal. Code Regs.,
    § 2695.183, subds. (a)-(j).)
    2       All further undesignated statutory references are to the Insurance Code.
    9
    by the exercise of reasonable case should be known, to be untrue, deceptive, or
    misleading.‖ (§ 790.03, subd. (b).)
    Empowered by authority granted in the UIPA, the Commissioner may
    investigate those engaged in the business of insurance. Through such
    investigation, the Commissioner can determine whether insurance companies are
    or have been engaged ―in any unfair method of competition or in any unfair or
    deceptive act or practice prohibited by Section 790.03 or determined pursuant to
    this article to be an unfair method of competition or an unfair or deceptive practice
    in the business of insurance.‖ (§ 790.04.) The Commissioner may bring an
    administrative enforcement action against, recover damages from, and enjoin any
    person who is or has been engaged ―in any unfair method of competition or any
    unfair or deceptive act or practice defined in Section 790.03.‖ (§ 790.05; see
    § 790.035.)
    A separate statutory provision applies where the Commissioner believes a
    method of competition, act, or business practice ―not defined in Section 790.03‖
    nonetheless ―should be declared to be unfair or deceptive.‖ (§ 790.06.) The
    Commissioner may issue an order to show cause and initiate an administrative
    proceeding to determine whether the challenged conduct is unfair or deceptive —
    and, if determined to be unfair or deceptive, serve a written report so declaring on
    the insurer. (Id., subd. (a).) When proceeding under this provision, the
    Commissioner lacks the administrative authority to assess monetary penalties
    against the insurer or enjoin the conduct, but must instead apply (through the
    Attorney General) to the superior court for an injunction. (Id., subds. (b), (d).)
    Finally, the UIPA grants the Commissioner rulemaking power: ―The
    commissioner shall, from time to time as conditions warrant, after notice and
    public hearing, promulgate reasonable rules and regulations, and amendments and
    additions thereto, as are necessary to administer this article.‖ (§ 790.10.)
    10
    C. The Declaratory Relief Action
    A few weeks before the Regulation was to become effective, plaintiffs
    Association of California Insurance Companies and the Personal Insurance
    Federation of California (collectively, the Association) filed a complaint for
    declaratory relief. The action challenged the validity of the Regulation on the
    ground (1) that the Regulation exceeded the Commissioner‘s authority by defining
    a new unfair or deceptive insurance practice; (2) that the Regulation improperly
    restricted the underwriting of insurance, which the Commissioner lacked authority
    to regulate; and (3) that the Regulation violated insurers‘ rights to free speech
    under the state and federal Constitutions. The parties agreed that the case could be
    tried based on the rulemaking file, written briefs, and oral argument, without the
    need for oral testimony.
    The trial court invalidated the Regulation on the first ground — i.e., ―that
    the Commissioner exceeded his authority by attempting to define additional acts
    or practices by regulation rather than by the procedure set out in section 790.06.‖
    The trial court reasoned that an estimate of replacement costs is ―inherently
    inaccurate‖ but could not be deemed misleading, unless one were to claim or
    imply that the estimate was accurate. Because the Regulation thus expanded the
    scope of misleading statements beyond that defined in section 790.03, subdivision
    (b), upholding the Regulation would ―obviate the need‖ to use the mechanism in
    section 790.06 to determine that conduct not defined by the UIPA was unfair or
    deceptive. Having invalidated the Regulation, the trial court found it unnecessary
    to consider the Association‘s remaining challenges.
    The Court of Appeal affirmed. The appellate court found it significant that
    the Legislature had specifically defined the advertising of insurance that the
    insurer does not sell as ―an unfair and deceptive act or practice‖ (§ 790.036, subd.
    (a)) but had failed to so define incomplete replacement cost estimates. Invoking
    11
    the interpretive canon expressio unius est exclusio alterius, the court inferred that
    the omission ―was a deliberate choice‖ by the Legislature and that ―the
    Commissioner did not have authority to add content and format requirements for
    replacement cost estimates in homeowner insurance to the list of practices set forth
    in section 790.03 under the guise of deeming nonconforming estimates misleading
    under section 790.03, subdivision (b).‖
    The Court of Appeal believed also that the Commissioner‘s interpretation
    of his rulemaking authority would render it needlessly duplicative of his power to
    bring an enforcement action under section 790.05, on the one hand, or to institute
    an administrative proceeding under section 790.06 to determine whether undefined
    conduct was unfair or deceptive, on the other. As to the first, ―there would be no
    need for the Regulation because, as the Commissioner points out, he would
    already have had the means in section 790.05 to assess penalties and issue a cease
    and desist order against a licensee the Commissioner believed had given a lowball
    or incomplete estimate . . . .‖ As to the second, the Commissioner ―would never
    have to resort to the procedures in section 790.06 regarding practices not ‗defined‘
    in section 790.03 because the Commissioner could always argue that conduct not
    meeting standards in a regulation promulgated under the cover of the
    Commissioner‘s power to administer under section 790.10 would be
    ‗misleading.‘ ‖
    We granted review to consider the Commissioner‘s authority to promulgate
    regulations implementing, interpreting, or making specific the prohibitions in
    section 790.03, subdivision (b).
    II. DISCUSSION
    The Regulation, like any agency action, comes to the court with a
    presumption of validity. (Credit Ins. Gen. Agents Assn. v. Payne (1976) 
    16 Cal.3d 651
    , 657; Gov. Code, § 11343.6.) The Association contends the Regulation falls
    12
    outside the lawmaking authority delegated by the Legislature to the Insurance
    Commissioner, and conflicts with the UIPA. (Gov. Code, §§ 11342.1, 11342.2.)
    These contentions implicate interpretation of the relevant statutes, which is a
    question of law on which this court exercises independent judgment. (Western
    States Petroleum Assn. v. Board of Equalization (2013) 
    57 Cal.4th 401
    , 415
    (Western States).) In exercising our ultimate responsibility to construe the
    statutory scheme, however, we ― ‗ ―accord[] great weight and respect‖ ‘ ‖ to the
    administrative agency‘s construction. (American Coatings Assn. v. South Coast
    Air Quality Management Dist. (2012) 
    54 Cal.4th 446
    , 461 (American Coatings);
    see also Western States, at p. 415.)
    How much weight to accord the agency‘s construction depends on the
    context, a term encompassing both the nature of the statutory issue and
    characteristics of the agency. (American Coatings, supra, 54 Cal.4th at p. 461.)
    Among the factors bearing on the value of the administrative interpretation, two
    broad categories emerge: factors relating to the agency‘s technical knowledge and
    expertise, which tend to suggest the agency has a comparative interpretive
    advantage over a court; and factors relating to the care with which the
    interpretation was promulgated, which tend to suggest the agency‘s interpretation
    is likely to be correct. (Yamaha Corp. of America v. State Bd. of Equalization
    (1998) 
    19 Cal.4th 1
    , 12 (Yamaha).) Bearing these factors in mind, we retain the
    ultimate responsibility to decide whether the Regulation falls within the
    Commissioner‘s ― ‗broad discretion to adopt rules and regulations as necessary to
    promote the public welfare.‘ ‖ (State Farm Mut. Auto Ins. Co. v. Garamendi
    (2004) 
    32 Cal.4th 1029
    , 1040.)
    13
    A. Whether the Regulation Exceeded the Authority Granted to the
    Commissioner by the Legislature
    The Commissioner leads an executive agency created by statute. He or she
    has only as much rulemaking power as that statute invests in the Commissioner.
    (Carmel Valley Fire Protection Dist. v. State of California (2001) 
    25 Cal.4th 287
    ,
    299.) Regulations that alter or amend the statute, or enlarge or impair its scope,
    are invalid. (Id. at p. 300.) A valid regulation must fit ―within the scope of
    authority conferred‖ by the Legislature. (Gov. Code, § 11342.1.)
    What authority the Legislature conferred here appears to be quite broad:
    ―The Commissioner shall, from time to time as conditions warrant, after notice
    and public hearing, promulgate reasonable rules and regulations, and amendments
    and additions thereto, as are necessary to administer this article.‖ (§ 790.10.) The
    ―article‖ referenced in section 790.10 is article 6.5 (unfair practices; Ins. Code,
    div. 1, pt. 2, ch. 1, art 6.5, § 790 et seq.), which includes the prohibition in section
    790.03, subdivision (b) on making or disseminating any untrue, deceptive, or
    misleading statements with respect to the business of insurance. Implied in the
    phrase ―from time to time as conditions warrant‖ is a measure of flexibility for the
    Commissioner to discern when regulation is proper. The Commissioner thus
    ostensibly has authority to craft regulations as necessary to administer the
    statutory bar on untrue, deceptive, or misleading statements. (Spray, Gould &
    Bowers v. Associated Internat. Ins. Co. (1999) 
    71 Cal.App.4th 1260
    , 1269
    [declaring that § 790.10 granted the Commissioner power to ―flesh out the
    statutory public policy‖ of the UIPA].)
    We construed a very similar grant of regulatory authority in Ford Dealers
    Assn. v. Department of Motor Vehicles (1982) 
    32 Cal.3d 347
     (Ford Dealers). The
    Legislature had endowed the director of the Department of Motor Vehicles
    (DMV) with the power to adopt and enforce rules and regulations ― ‗as may be
    14
    necessary to carry out the provisions‘ of the Vehicle Code‖ (Ford Dealers, at p.
    354, quoting Veh. Code, § 1651), and we considered the validity of various
    regulations designed to implement a statutory bar on making or disseminating
    untrue or misleading statements. (Id. at p. 356.) One of the challenged regulations
    concerned dealer-added charges for services performed by the dealer that are or
    will be reimbursed by the franchisor. The trial court had found the regulation
    invalid ―as beyond the scope of the authorizing statute.‖ (Id. at p. 362.) In
    reversing, we explained that the DMV, which was authorized ―to ‗ ―fill up the
    details‖ ‘ of the statutory scheme,‖ had the statutory authority to promulgate a
    regulation ―barring a specific class of misleading statements.‖ (Id. at pp. 362-
    363.)
    The grant of regulatory authority to the Commissioner in section 790.10 is
    written in terms of what is necessary to administer the authorizing statute (see also
    §§ 765, 10199.5, 10234, 10509.918, 10608, 10820, 12129, 12880.5), not what is
    necessary to carry it out (as in Ford Dealers, supra, 
    32 Cal.3d 347
    ) or implement
    it. We do not perceive such slight difference in wording to evince any substantial
    distinction in the power the Legislature conveyed. (Morris v. Williams (1967) 
    67 Cal.2d 733
    , 741 & fn. 10 [explaining that a statute granting the Health and
    Welfare Agency the power to ― ‗adopt such rules and regulations as are necessary
    for carrying out . . . the provisions‘ ‖ of the law ―authorized the Administrator of
    the . . . Agency to administer the program‖]; see Webster‘s Collegiate Thesaurus
    (1976) p. 16 [―administer‖ is synonymous with ―carry out effectively‖]; Burton‘s
    Legal Thesaurus (4th ed. 2007) p. 16 [―administer‖ is synonymous with ―carry
    out,‖ ―control,‖ and ―direct‖].) To administer is to carry out or direct, and in the
    process to implement.
    Consider another example. In Moore v. California State Bd. of
    Accountancy (1992) 
    2 Cal.4th 999
     (Moore), we upheld a regulation by the State
    15
    Board of Accountancy specifying that particular titles and designations were
    misleading. The board had been granted power ―to adopt regulations as may be
    reasonably necessary to administer the Accountancy Act‖ (id. at p. 1010), which
    included a general prohibition on the use of any title or designation that was likely
    to be confused with the terms reserved for licensed accountants. (Id. at p. 1004.)
    In construing the board‘s authority to administer the general prohibition on
    misleading titles and designations, we found it ―apparent‖ that the board had been
    delegated the power to determine whether a particular title or designation not
    explicitly identified in the statute was nonetheless likely to confuse or mislead the
    public. (Id. at p. 1013.) We note as well that other jurisdictions have
    characterized a similar grant of administrative rulemaking authority as ―broad.‖
    (Suttman v. Brown (1993) 
    5 Vet.App. 127
    , 135; Massachusetts Elec. Co. v.
    Department of Pub. Utils. (Mass. 1994) 
    643 N.E.2d 1029
    , 1033; Pascucci v.
    Vagott (N.J. 1976) 
    362 A.2d 566
    , 571.)
    The Commissioner‘s authority to administer the UIPA thus includes the
    power to promulgate a rule applying to a specific kind of statement prohibited
    under section 790.03, subdivision (b). This definition of ―administer‖ is consistent
    with the scope of the word as used in the statutory definition of ―regulation,‖
    which provides that an agency‘s authority to enforce or administer a statute
    includes the power to adopt a regulation ―to implement, interpret, or make specific
    the law enforced or administered by it.‖ (Gov. Code, § 11342.600.)
    Relying on a series of arguments based on the structure of the UIPA, the
    Association contends that the grant of regulatory authority here should be
    construed more narrowly than in Ford Dealers and Moore. The Association
    points out that the UIPA either defines or provides for the determination of unfair
    or deceptive acts or practices. (§ 790 [―The purpose of this article is to regulate
    trade practices in the business of insurance . . . by defining, or providing for the
    16
    determination of, all such practices . . . which constitute unfair methods of
    competition or unfair or deceptive acts or practices and by prohibiting the trade
    practices so defined or determined‖].) From this, the Association reasons that the
    Legislature reserved to itself the power to define unfair or deceptive acts (as, for
    example, in § 790.03) and to set forth a procedure by which conduct not statutorily
    defined as unfair or deceptive could be determined (using the order to show cause
    procedure in § 790.06) to be so. In the Association‘s view, the Regulation is either
    unnecessary (in that the subject of the Regulation has already been defined as
    unfair in § 790.03), or it represents an unlawful expansion of the Commissioner‘s
    power by purporting to reach conduct not otherwise defined as unfair or deceptive
    without complying with the order to show cause procedure in section 790.06.
    The dichotomy posited by the Association is incomplete. Yes, the
    Legislature ―defined‖ untrue, deceptive, or misleading statements with respect to
    the business of insurance as an unfair method of competition or an unfair and
    deceptive act or practice in section 790.03, subdivision (b). But it would be wrong
    to conclude that the Commissioner was thereby deprived of authority to ―interpret,
    or make specific‖ those defined methods, acts, or practices by rule or regulation.
    (Gov. Code, § 11342.600.) Where, as here, the Legislature uses open-ended
    language that implicates policy choices of the sort the agency is empowered to
    make, a court may find the Legislature delegated the task of interpreting or
    elaborating on the statutory text to the administrative agency. (American
    Coatings, supra, 54 Cal.4th at p. 461.)
    In this instance, the Commissioner undertook an investigation into the
    widespread problem of underinsurance and, in particular, the disconnect between a
    homeowner‘s expectation and the actual scope of insurance coverage purchased.
    Based on that investigation, he determined that an incomplete replacement cost
    estimate — i.e., an estimate that fails to account for all of the costs necessary to
    17
    rebuild the structure — qualifies as ―a specific kind of misleading statement,‖ and
    that regulation of any misleading statement ―is authorized by the broad statutory
    prohibition against false and misleading statements‖ in section 790.03, subdivision
    (b). (Ford Dealers, supra, 32 Cal.3d at p. 362.) The Commissioner‘s
    determination complied with relevant procedures in the Insurance Code and the
    Administrative Procedure Act, which require an initial statement of reasons from
    the agency, a request for public comment, a public hearing, an assessment of
    alternatives to and the economic impact of the Regulation, and a final statement of
    reasons and written responses to public input. Even if the statutory prohibition on
    misleading statements is (as the Association contends) self-executing, an
    administrative agency nonetheless has authority to promulgate rules and
    regulations as reasonably necessary to administer it. (American Nurses Assn. v.
    Torlakson (2013) 
    57 Cal.4th 570
    , 586; Armstrong v. County of San Mateo (1983)
    
    146 Cal.App.3d 597
    , 610.)
    A survey of the agency‘s legal authority and role readily shows why. As
    the Association concedes, the Commissioner could certainly have brought an
    enforcement action against an insurer‘s use of misleading replacement cost
    estimates under section 790.05, which permits an agency to address unfair
    practices defined in section 790.03 on a case-by-case basis even in the absence of
    a specific regulatory rule. What this enforcement power does not imply is that the
    Commissioner was disabled from addressing the problem posed by such estimates
    through regulation. A key part of the expertise an agency brings to bear on its
    administrative function is its assessment of the tradeoffs inherent in deciding
    whether to enforce a statutory mandate by way of an adjudication against a
    regulated entity or through a generalized rule. (Shapiro, The Choice of
    Rulemaking or Adjudication in the Development of Administrative Policy (1965)
    78 Harv. L.Rev. 921; see generally California Building Industry Assn. v. Bay Area
    18
    Air Quality Management Dist. (2015) 
    62 Cal.4th 369
    , 390; Calfarm Ins. Co. v.
    Deukmejian (1989) 
    48 Cal.3d 805
    , 824.) Adjudication may prove desirable when
    a problem is unforeseeable, when it is so specialized or idiosyncratic as not to be
    susceptible to a general rule, or when the agency lacks the experience to justify
    announcement of a general rule. (Agricultural Labor Relations Bd. v. California
    Coastal Farms, Inc. (1982) 
    31 Cal.3d 469
    , 478-479; accord, Securities & Exch.
    Com. v. Chenery Corp. (1947) 
    332 U.S. 194
    , 202-203.) Rulemaking, on the other
    hand, offers the agency an opportunity to research and develop all relevant
    arguments from the affected stakeholders and address a problem in a
    comprehensive way that treats regulated entities in a like manner. (Tidewater
    Marine Western, Inc. v. Bradshaw (1996) 
    14 Cal.4th 557
    , 568-569, 576; accord,
    National Petroleum Refiners Assn. v. FTC (D.C. Cir. 1973) 
    482 F.2d 672
    , 682-
    683.)
    Where an agency has been granted both the power to adjudicate and to
    promulgate rules, we generally defer to the agency‘s choice of how to proceed. In
    Agricultural Labor Relations Bd. v. Superior Court (1976) 
    16 Cal.3d 392
    , for
    example, we upheld the agency‘s authority to issue a regulation allowing qualified
    access to agricultural property by farm labor organizers, even though the agency
    could have filed a complaint and obtained injunctive relief against an employer‘s
    interference with the farmworkers‘ right to organize and bargain collectively. (Id.
    at pp. 399-400, 413.) Relying on a ―well-settled principle of administrative law,‖
    we declared that ―in the absence of an express statutory directive to the contrary
    . . . the choice between proceeding by general rule or by ad hoc adjudication ‗lies
    primarily in the informed discretion of the administrative agency.‘ ‖ (Id. at p. 413,
    quoting Securities & Exch. Com. v. Chenery Corp., supra, 332 U.S. at p. 203.) An
    agency‘s choice regarding the use of rulemaking or adjudication implicates the
    expertise and accountability rationales that cut in favor of deference to the agency,
    19
    and the Association does not contend that any statute expressly limited the
    Commissioner‘s ability to choose between rulemaking and adjudication. We
    therefore defer to the Commissioner‘s decision to address the problem of
    underinsurance by rulemaking.
    Finding otherwise would not only cut against the grain of our previous
    decisions and the importance they ascribe to the agency‘s expertise in deciding
    how it makes policy, but would also eviscerate section 790.10. It is the agency‘s
    prerogative to promulgate reasonable rules and regulations ―as are necessary to
    administer‖ the Unfair Insurance Practices Act (§ 790.10) –– not merely to do so
    where it cannot otherwise address offending conduct through enforcement actions.
    It follows that the Commissioner‘s authority under section 790.06 to
    determine what undefined conduct qualifies as unfair or deceptive is irrelevant to
    the question whether the Commissioner had the authority to regulate incomplete
    replacement cost estimates as misleading statements within the meaning of section
    790.03, subdivision (b). The Regulation does not address an unfair method, act, or
    practice ―that is not defined in Section 790.03.‖ (§ 790.06, subd. (a).) To the
    contrary: the Legislature has already ―defined‖ untrue, deceptive, or misleading
    statements with respect to the business of insurance as unfair methods, acts, or
    practices in section 790.03, subdivision (b). Indeed, the Association‘s insistence
    that misleading replacement cost estimates could be adjudicated under section
    790.05, which is limited to unfair acts and practices ―defined in Section 790.03,‖
    effectively concedes as much. The Commissioner‘s rulemaking authority to
    delineate particular categories of misleading statements is unaffected by his power
    under section 790.06 to identify new categories of unfair acts or practices,
    including acts or practices that are unfair but that do not involve the use of
    misleading statements, such as redlining.
    20
    Finally, we reject the Association‘s assertion that the Commissioner‘s
    regulatory authority must be narrowly cabined to fit what the Association takes to
    have been the Legislature‘s intended purpose in enacting section 790.10. (Stats.
    1971, ch. 975, § 1, p. 1887.) The Association relies on a snippet of an enrolled bill
    report prepared by the Department of Finance — an entity that has no role in
    administering or enforcing the UIPA — that estimated the fiscal effect of section
    790.10 as ―[o]ne time $1,500 hearing costs.‖ (Dept. of Finance, Enrolled Bill Rep.
    on Assem. Bill No. 1353 (1971 Reg. Sess.) Oct. 8, 1971, p. 1.) From the ―low
    figure‖ and the reference to ― ‗one time‘ costs,‖ the Association infers that ―all the
    Legislature anticipated was limited post-enactment activity‖ and ―did not expect
    that the Commissioner would engage in quasi-legislative lawmaking of the sort
    represented by the . . . Regulation.‖ Whether or not the enrolled bill report
    language suggests the Department of Finance assumed that only a single hearing
    would occur during the period for which expenses were estimated, we are
    unpersuaded. Although we have often found enrolled bill reports instructive on
    matters of legislative intent when prepared by a responsible agency
    contemporaneously with passage, we have also cautioned that such a report
    ―cannot be used to alter the substance of legislation.‖ (Conservatorship of Whitley
    (2010) 
    50 Cal.4th 1206
    , 1218, fn. 3.)
    If read in the way the Association suggests, the enrolled bill report would
    be flatly inconsistent with the statutory text. There is nothing remotely resembling
    a ―one time‖ limitation in section 790.10. Rather, the Legislature provided the
    Commissioner with authority to promulgate rules and regulations ―from time to
    time as conditions warrant,‖ as well as ―amendments and additions thereto.‖
    (§ 790.10, italics added.) Whatever else ―from time to time‖ means, it cannot
    conceivably mean the opposite of ―from time to time‖: that the agency‘s
    21
    regulatory authority under section 790.10 is a single-admission ticket that can be
    punched only once.
    Moreover, an enrolled bill report cannot prevail over ―more direct windows
    into legislative intent,‖ such as a committee analysis of the bill. (Conservatorship
    of Whitley, supra, 50 Cal.4th at p. 1218, fn. 3.) Those sources likewise undermine
    the Association‘s reading. One legislative bill summary recited that the proposal
    to enact section 790.10 ―gives the Insurance Commissioner the authority to
    promulgate rules and regulations so that if the need therefor arises, he can, without
    delay, promulgate necessary rules making such practices definite and specific for
    the benefit of the public without having to wait for the Legislature to act at a later
    date.‖ (Assem. Com. on Finance and Ins., summary of Assem. Bill No. 1353
    (1971 Reg. Sess.) p. 1 [undated; contained in committee bill file]; see also Legis.
    Counsel, letter to Sen. Clark L. Bradley, July 14, 1971, p. 2 [the bill authorizes the
    Commissioner to promulgate rules and regulations ―as conditions warrant‖]; see
    generally Tidewater Marine Western, Inc. v. Bradshaw, supra, 14 Cal.4th at p. 576
    [―agencies cannot always respond to changing circumstances promptly if they
    must ask the Legislature for a statutory amendment‖].) As the Legislative Counsel
    pointed out, the only limitation on the Commissioner‘s regulatory authority under
    section 790.10 was the general requirement that the regulations ―be consistent, and
    not in conflict, with‖ the UIPA and be ―reasonably necessary to effectuate the
    purposes‖ of that legislation. (Legis. Counsel, letter to Sen. Clark L. Bradley,
    supra, at p. 3.)
    In any event, the nominal sum set forth in the enrolled bill report is fully
    consistent with the Commissioner‘s determination that the Regulation ―will result
    in no cost or savings to any state agency.‖ In light of the statutory text and other
    indicia of section 790.10‘s purpose, however, the enrolled bill report does not
    22
    appear to shed light on the number, scope, or timing of regulations that could be
    promulgated by the Commissioner.
    B. Whether the Regulation Is Consistent With the UIPA
    Having concluded that the Regulation fits within the lawmaking authority
    delegated by the Legislature, we now consider whether the Regulation is
    ―consistent and not in conflict with‖ the statute and whether it is ―reasonably
    necessary to effectuate the purpose of the statute.‖ (Gov. Code, § 11342.2.) The
    parties contend that our analysis of those questions depends in part on whether the
    Regulation is best understood as quasi-legislative or interpretive.
    Quasi-legislative rules represent ―an authentic form of substantive
    lawmaking‖ in which the Legislature has delegated to the agency a portion of its
    lawmaking power. (Yamaha, supra, 19 Cal.4th at p. 10; see Western States, supra,
    57 Cal.4th at pp. 414-415.) Because such rules ―have the dignity of statutes,‖ a
    court‘s review of their validity is narrow: ―If satisfied that the rule in question lay
    within the lawmaking authority delegated by the Legislature, and that it is
    reasonably necessary to implement the purpose of the statute, judicial review is at
    an end.‖ (Yamaha, at pp. 10-11.)
    Not so with an interpretive rule that is devoid of any quasi-legislative
    authority. Such a rule instead represents the agency‘s understanding of the
    statute‘s meaning and effect –– consequential, but not an exercise of delegated
    lawmaking power. (Yamaha, supra, 19 Cal.4th at p. 11.) A court reviewing the
    validity of an interpretive rule therefore must consider more than simply whether
    the rule is within the scope of the authority conferred, and whether the rule is
    reasonably necessary to effectuate the statute‘s purpose. Rather, a court must also
    consider whether the administrative interpretation is a proper construction of the
    statute. (Gov. Code, §§ 11342.1, 11342.2.) In answering the latter question, the
    23
    standard of review ― ‗is one in which the judiciary, although taking ultimate
    responsibility for the construction of the statute, accords great weight and respect
    to the administrative construction.‘ ‖ (Yamaha, at p. 12.) While the agency‘s
    position therefore matters a great deal, its interpretation does not carry with it the
    dignity of statutes.
    Although the characterization of the Regulation as quasi-legislative or
    interpretive directs the sequence of a reviewing court‘s analysis, some rules defy
    easy categorization. (Ramirez v. Yosemite Water Co. (1999) 
    20 Cal.4th 785
    , 799
    (Ramirez).) It may be helpful instead to imagine ―quasi-legislative‖ and
    ―interpretive‖ as the outer boundaries of a continuum measuring the breadth of the
    authority delegated by the Legislature. (Ibid.) Thus, in certain circumstances, a
    regulation may have both quasi-legislative and interpretive characteristics — ―as
    when an administrative agency exercises a legislatively delegated power to
    interpret key statutory terms.‖ (Ibid.)
    In this instance, we need not decide whether the Regulation‘s interpretation
    of a ―misleading‖ statement under section 790.03, subdivision (b) is best
    characterized as quasi-legislative or merely an interpretive rule devoid of any
    quasi-legislative authority. (Ramirez, 
    supra,
     20 Cal.4th at pp. 800-801.) Even if
    the Regulation were considered purely interpretive, we would conclude that the
    Commissioner has reasonably and properly interpreted the statutory mandate.
    It is the Commissioner who is charged with implementing the UIPA. In
    doing so here, the Commissioner set forth his interpretation in a regulation
    adopted pursuant to the Administrative Procedure Act. (Ramirez, supra, 20
    Cal.4th at p. 801.) Moreover, the Regulation does no more than identify a specific
    class of offending statements within the general statutory prohibition on any
    untrue, deceptive, or misleading statements in connection with the business of
    insurance. (Ford Dealers, supra, 32 Cal.3d at p. 362-363; Association of
    24
    California Ins. Cos. v. Poizner (2009) 
    180 Cal.App.4th 1029
    , 1047-1048.) In the
    Commissioner‘s view, ―calling something a replacement cost estimate when what
    is being estimated is necessarily something less than what it could take to replace
    the structure is a misleading statement.‖
    The Association points to the list of unfair acts or practices prohibited by
    the other subdivisions of section 790.03, including a detailed enumeration of 16
    separate unfair claims settlement practices set forth in subdivision (h). Invoking
    the maxim expressio unius est exclusio alterius, the Association contends that the
    Legislature‘s decision not to specifically designate incomplete replacement cost
    estimates as misleading statements must be viewed as a conscious choice by the
    Legislature. The Commissioner, in its view, was therefore precluded from
    promulgating a regulation on the topic of replacement cost estimates. The
    Association has misconstrued the maxim as well as the interplay between the
    Commissioner and the Legislature. When the expressio unius canon of
    construction is applicable, it implies that ―the explicit mention of some things in a
    text may imply other matters not similarly addressed are excluded.‖ (Howard
    Jarvis Taxpayers Assn. v. Padilla (2016) 
    62 Cal.4th 486
    , 514.) But the fact that
    the Legislature defined as unfair or deceptive a detailed list of specific unfair
    claims settlement practices in section 790.03, subdivision (h) — or (as the Court
    of Appeal pointed out) defined as unfair or deceptive the act of advertising
    insurance the insurer does not sell (§ 790.036, subd. (a)) — does not signal an
    intent to exempt any particular category of misleading statements from the broad
    prohibition on such statements in section 790.03, subdivision (b). (Ibid.) Rather,
    it means only that the Legislature did not itself choose to specify the types of
    statements that must be deemed misleading and entrusted that determination
    instead to the Commissioner‘s expertise. (Ford Dealers, supra, 32 Cal.3d at pp.
    362-363; Credit Ins. Gen. Agents Assn. v. Payne, supra, 16 Cal.3d at p. 656.) That
    25
    the Legislature entrusted to the Commissioner the application of these and other
    statutory provisions to specific problems –– problems the Legislature did not, and
    in some cases could not, anticipate –– is precisely why enactment of section
    790.10 makes sense in the broader statutory scheme.
    To conclude that these statutory schemes require the Legislature to define
    in advance every problem it expects an agency to address is to suggest that the
    Legislature had little need for agencies in the first place. We rejected an
    analogous argument in Ralphs Grocery Co. v. Reimel (1968) 
    69 Cal.2d 172
    , which
    upheld a Department of Alcoholic Beverage Control regulation addressing
    quantity discounts for beer. The Department asserted it had broad authority to
    address the issue under Business and Professions Code section 25006, which
    granted power to ― ‗adopt such rules . . . as will foster and encourage the orderly
    wholesale marketing and wholesale distribution of beer.‘ ‖ (Ralphs Grocery,
    supra, 69 Cal.2d at p. 174.) The challengers sought to invalidate the regulation by
    pointing out that the Legislature had separately enacted laws governing quantity
    discounts on milk and wine and drawing the inference that the Legislature had
    therefore consciously chosen not to regulate quantity discounts for beer. (Id. at p.
    182.) In rejecting the proposed inference, we declared that the challengers had
    misapprehended the relationship between specific statutory mandates and general
    grants of power to an administrative agency. (Ibid.) When the Legislature is
    confident that it has identified a given problem and the best solution, it may enact
    its specific remedy into statutory law — as it did with unfair claims settlement
    practices in section 790.03, subdivision (h). But the Legislature may also choose
    to grant an administrative agency broad authority to apply its expertise in
    determining whether and how to address a problem without identifying specific
    examples of the problem or articulating possible solutions. (Ralphs Grocery, at
    pp. 182-183.)
    26
    We similarly reject the suggestion by amicus curiae Pacific Association of
    Domestic Insurance Companies that the disclosure form mandated by section
    10102 impliedly restricted the Commissioner‘s authority to specify the content of
    a replacement cost estimate. The form, which must be provided prior to or
    concurrent with an application for or renewal of residential property insurance
    (§ 10102, subds. (a), (d)), warns the applicant of the risks of underinsurance,
    advises that ―[t]he coverage limit on the dwelling structure should be high enough
    so you can rebuild your home if it is completely destroyed,‖ and directs the
    insured to contact the agent, broker, or insurance company ―if you believe your
    policy limits may be inadequate.‖ (Stats. 2010, ch. 589, § 2 [residential dwellings
    coverage form].) Far from being inconsistent or in conflict with the disclosure
    form, the Regulation works in a complementary fashion with it. Once the
    disclosure form leads the applicant to inquire further about coverage limits, the
    Regulation helps ensure that any replacement cost estimate supplied by the insurer
    is high enough that the coverage secured will allow the property owner to rebuild
    the dwelling even if it is completely destroyed.
    The trial court reasoned that a replacement cost estimate –– as an estimate
    — is inherently inaccurate and therefore cannot be deemed ―misleading‖ within
    the meaning of section 790.03, subdivision (b). But the defect sought to be
    remedied by the Regulation is not the possibility that actual costs, for
    unforeseeable reasons, may not align with estimated costs. Rather, the Regulation
    seeks to reduce the possibility that an estimate would be misleading by ensuring
    that the estimate include all that is reasonably knowable about actual costs at the
    time the insurance contract is executed. It may be theoretically possible for a
    replacement cost estimate that omits consideration of labor costs or the materials
    used in constructing the home nonetheless to come close to the actual replacement
    cost if (say) the expected rate of inflation or some other cost component was badly
    27
    or unreasonably overstated. But the estimate would still have been misleading in
    purporting to represent each of the essential components for rebuilding the
    dwelling. In addition, it would have been misleading to the extent that the
    incomplete estimate could not meaningfully have been compared with a
    competitor‘s estimate that did faithfully account for each component necessary to
    rebuild the dwelling. In any event, the validity of the Regulation does not depend
    on a finding that an incomplete replacement cost estimate would be misleading in
    every conceivable circumstance. The prohibition on untrue or misleading
    statements in section 790.03, subdivision (b), like the statutory prohibition on
    untrue or misleading statements at issue in Ford Dealers, extends to statements
    that are ― ‗likely‘ ‖ to deceive the public. (Ford Dealers, supra, 32 Cal.3d at p.
    363.) The Commissioner could reasonably conclude that replacement cost
    estimates are likely to mislead the public about the actual cost of repair or
    replacement when they willfully omit cost components essential to repairing or
    rebuilding a dwelling. (Cf. Argonaut Ins. Co. v. Industrial Acc. Com. (1962) 
    57 Cal.2d 589
    , 595 [an estimate of lost earnings that omits ―relevant and helpful‖
    facts ―may be misleading‖].)
    The individual components the Regulation requires were also subject to a
    brief challenge from the Association. The Association asserts, for example, that a
    dwelling‘s age (Cal. Code Regs., § 2695.183, subd. (a)(5)(J)) may have no bearing
    on the cost to replace the structure, and that the annual requirement to verify and
    update sources and methods of estimating replacement costs (id., subd. (e)) may
    be unnecessary if costs have not changed or have decreased in the interim. As the
    Commissioner pointed out in his initial statement of reasons, however, a
    structure‘s age may help identify the costs of complying with current building
    code requirements and assess the availability of certain materials. And the
    happenstance that a replacement cost estimate might in unusual circumstances
    28
    remain current even without taking reasonable steps to update the sources and
    methods of estimating replacement costs on an annual basis is hardly a basis for
    invalidating the Regulation. If (as the Association supposes) the estimate thereby
    provided ―a dollar amount higher than required to cover reconstruction,‖ the
    estimate would have resulted in the unnecessary expense of overinsurance and
    would, once again, be misleading.
    Finally, we reject the Association‘s challenge to the parts of the Regulation
    detailing the format of the replacement cost estimate, the means by which such
    estimates are to be communicated to the applicant or insured, and how records
    shall be maintained. (Cal. Code Regs., § 2695.183, subds. (g)-(i).) The
    Regulation deems misleading only those estimates that fail to comply with the
    content requirements of subdivisions (a) through (e). (Id., subd. (j).) Whether an
    estimate that fails to comply with the other parts of the Regulation is misleading
    would depend on the circumstances of the particular case. Because the
    Association has advanced only a facial challenge to the Regulation, its burden was
    to show, at the least, that a noncompliant estimate would not be misleading in the
    generality or vast majority of cases. (Association of California Ins. Cos. v.
    Poizner, supra, 180 Cal.App.4th at p. 1054; T.H. v. San Diego Unified School
    Dist. (2004) 
    122 Cal.App.4th 1267
    , 1281; see generally Today’s Fresh Start, Inc.
    v. Los Angeles County Office of Education (2013) 
    57 Cal.4th 197
    , 218.) The
    Association has not carried its burden. Moreover, the recordkeeping components
    of the Regulation appear designed to facilitate the Commissioner‘s ability to
    examine and investigate an insurer‘s compliance with the substantive components
    of the Regulation. (See Ins. Code, § 790.04.) We therefore reject the
    Association‘s facial challenge to the Regulation.
    29
    III. CONCLUSION
    The Commissioner enacted the replacement cost regulation by exercising
    valid authority conferred under section 790.10 of the UIPA. That the
    Commissioner also possesses authority to enforce the statute through case-by-case
    adjudication merely underscores that sometimes agencies must make considered
    judgments about how they will implement a statute. But such authority does not
    preclude the Commissioner‘s use of a regulation to address the type of concern
    that motivated the present measure. Neither the UIPA nor any other statute
    categorically limits the Commissioner‘s authority to issue the Regulation. On the
    contrary: section 790.10 explicitly vests in the Commissioner authority to issue
    ―reasonable rules and regulations‖ to administer the UIPA. Which is what the
    Commissioner sought to do here.
    Because the Regulation was invalidated below solely under the
    Administrative Procedure Act, neither the trial court nor the Court of Appeal has
    yet considered the Association‘s remaining challenges to the Regulation. We
    therefore reverse the judgment of the Court of Appeal and remand the matter for
    further proceedings consistent with our opinion.
    CUÉLLAR, J.
    WE CONCUR:
    CANTIL-SAKAUYE, C. J.
    WERDEGAR, J.
    CHIN, J.
    CORRIGAN, J.
    LIU, J.
    KRUGER, J.
    30
    See next page for addresses and telephone numbers for counsel who argued in Supreme Court.
    Name of Opinion Association of California Insurance Companies v. Jones
    __________________________________________________________________________________
    Unpublished Opinion
    Original Appeal
    Original Proceeding
    Review Granted XXX 
    235 Cal.App.4th 1009
    Rehearing Granted
    __________________________________________________________________________________
    Opinion No. S226529
    Date Filed: January 23, 2017
    __________________________________________________________________________________
    Court: Superior
    County: Los Angeles
    Judge: Gregory Wilson Alarcon
    __________________________________________________________________________________
    Counsel:
    Kamala D. Harris, Attorney General, Edward C. DuMont, State Solicitor General, Paul D. Gifford and
    Diane S. Shaw, Assistant Attorneys General, Janill L. Richards and Linda Berg Gándara, Deputy State
    Solicitors General, W. Dean Freeman, Stephen Lew and Lisa W. Chao, Deputy Attorneys General, for
    Defendant and Appellant.
    Michael R. Asimow as Amicus Curiae on behalf of Defendant and Appellant.
    Amy Bach, Daniel Wade; Kerr & Wagstaffe, Ivo Michael Labar and Daniel J. Veroff for United
    Policyholders, Scripps Ranch Civic Association and Rancho Bernardo Community Council as Amici
    Curiae on behalf of Defendant and Appellant.
    Seth E. Mermin, Thomas Bennigson, Joseph Lavitt and Alexi Pfeffer-Gillett for Consumers for Auto
    Reliability and Safety, East Bay Community Law Center, Housing and Economic Rights Advocates, Public
    Counsel and Public Good Law Center as Amici Curiae on behalf of Defendant and Appellant.
    Greenberg Traurig, Gene Livingston , Gregory Sperla, Stephen E. Paffrath; Gibson, Dunn & Crutcher,
    Theodore J. Boutrous, Jr., Julian W. Poon, Vanessa C. Adriance and Jennafer M. Tryck for Plaintiffs and
    Respondents.
    Hinshaw & Culbertson, Robert W. Hogeboom and Kent R. Keller for The Pacific Association of Domestic
    Insurance Companies as Amicus Curiae on behalf of Plaintiffs and Respondents.
    Luke A. Wake; Benbrook Law Group, Bradley A. Benbrook and Stephen M. Duvernay for National
    Federation of Independent Business Small Business Legal Center, California Business Roundtable, and
    California Chamber of Commerce as Amici Curiae on behalf of Plaintiffs and Respondents.
    Counsel who argued in Supreme Court (not intended for publication with opinion):
    Janill L. Richards
    Deputy State Solicitor General
    300 South Spring Street, Suite 1702
    Los Angeles, CA 90013
    (213) 897-2481
    Theodore J. Boutrous, Jr.
    Gibson, Dunn & Crutcher
    333 South Grand Avenue
    Los Angeles, CA 90071-3197
    (213) 229-7000