Razmco and Assocs. v. BB&T Ins. Services of California CA4/1 ( 2016 )


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  • Filed 2/9/16 Razmco and Assocs. v. BB&T Ins. Services of California CA4/1
    NOT TO BE PUBLISHED IN OFFICIAL REPORTS
    California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for
    publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication
    or ordered published for purposes of rule 8.1115.
    COURT OF APPEAL, FOURTH APPELLATE DISTRICT
    DIVISION ONE
    STATE OF CALIFORNIA
    RAZMCO AND ASSOCIATES, INC. et al.,                                  D066296
    Plaintiffs and Respondents,
    v.                                                          (Super. Ct. No. 37-2010-00102178-
    CU-BT-CTL)
    BB&T INSURANCE SERVICES OF
    CALIFORNIA, INC. et al.,
    Defendants and Appellants.
    APPEAL from a judgment of the Superior Court of San Diego County, Randa
    Trapp, Judge. Reversed.
    Duane Morris, Russell W. Roten, Katherine L. Nichols, Paul J. Killion and
    Kathryn T.K. Schultz for Defendants and Appellants.
    Cummins & White, Larry M. Arnold and Melody S. Mosley for Plaintiffs and
    Respondents.
    Defendants and appellants BB&T Insurance Services of California, Inc., aka
    BB&T-John Burnham (collectively BB&T) and at all times relevant its agent/employee,
    Masoud Shahri (Shahri) (sometimes collectively defendants), appeal a jury verdict of
    about $140,000 in compensatory and $600,000 in punitive damages in favor of plaintiffs
    and respondents Razmco & Associates, Inc., dba Nova Insurance Services (collectively
    Nova) and its principal, Bahman Bitaraf (Bitaraf) (sometimes collectively plaintiffs), on
    plaintiffs' cause of action for intentional interference with prospective economic
    advantage (IIPEA).
    Defendants raise a series of contentions on appeal, including the trial court
    prejudicially erred in instructing the jury it consider the alleged violation of a third party
    insurer's private "tenets," which were adopted merely as guidelines to prevent a handful
    of independent insurance brokers/agents from gaining a competitive advantage over one
    another, in determining whether defendants engaged in independently wrongful conduct
    as required in an IIPEA cause of action.
    As we explain, we conclude the court erred in ruling the insurer's tenets could be
    used as the basis to establish independently wrongful conduct for purposes of this tort.
    We further conclude there is no other basis in the record to establish this element. We
    thus reverse the judgment in favor of plaintiffs and order the trial court to enter judgment
    in favor of defendants.
    2
    FACTUAL AND PROCEDURAL SUMMARY
    Bitaraf was an experienced taxi driver and road supervisor who in 1988 became a
    licensed insurance broker. Bitaraf, as noted, at all times relevant was the owner of Nova.
    He specialized in writing commercial transportation insurance.
    At issue in this case was the placement of automobile liability insurance for the
    large taxi cab fleets of United Independent Taxi Drivers, Inc. (UITD) and San Gabriel
    Transit, Inc. (SGT). Typically, taxi companies like UITD and SGT needed insurance for
    automobile liability; general liability; accidental insurance, which Bitaraf described as
    being similar to worker's compensation for drivers; and comprehensive and collision.
    Bitaraf began writing insurance for SGT in 1989. Between 2002 and 2007, Bitaraf also
    wrote automobile liability coverage insurance for UITD.
    Plaintiffs' operative complaint1 alleged that defendant BB&T was also in the
    business of providing commercial transportation insurance and was a direct competitor of
    plaintiffs; that neither plaintiffs nor BB&T provided "insurance to their clientele directly,
    but rather through broker agreements between their clientele and various insurance
    providers"; that both plaintiffs and BB&T generally offered "insurance from common
    insurance providers, subject to those insurance providers' premium rates for commercial
    1       The record shows the court granted summary adjudication in favor of defendants
    on plaintiffs' causes of action for intentional and negligent interference with existing
    economic relationships. The court also separately granted without leave to amend
    defendants' motion for judgment on the pleadings on plaintiffs' cause of action for
    negligent interference with prospective economic relationships. Neither ruling is at issue
    in this appeal. At trial, plaintiffs had two remaining causes of action against defendants:
    IIPEA and unfair competition (Bus. & Prof. Code, § 17200 et seq.; hereafter UCL or
    Act).
    3
    vehicles garaged in different geographic locations and various discounts allowed for
    among other things, mounted cameras"; and that because of the "relatively small number
    of insurance brokers dealing in the public livery insurance business [i.e., commonly
    known as the commercial transportation business], [d]efendants . . . were aware at all
    times relevant . . . of [p]laintiffs' existing and prospective economic relationships with
    various taxi cab companies subject to this lawsuit."
    Plaintiffs' operative complaint alleged that in 1999, plaintiffs entered into a
    "Producer Agreement" with American Business Insurance Services, Inc.—an authorized
    agent of Mercury Insurance Company—and related entities (Mercury). Pursuant to the
    terms of that agreement, plaintiffs placed coverage for large taxi cab fleets, including, as
    relevant here, SGT.
    In 2005, plaintiffs entered into a "Consultant Agreement" with Ken Spiker
    Associates, Inc., another authorized agent of Mercury. The complaint alleged that as a
    producer through Ken Spiker Associates, Inc., plaintiffs placed coverage with Mercury
    for other large taxi fleets, including, as relevant here, UITD.
    The complaint alleged that when Mercury implemented its public livery coverage,
    it established guidelines or "basic tenets" that it expected brokers and agents to follow,
    including, as relevant here: "Mercury will offer the same quote, given equal
    documentation, to a prospect not currently a Mercury policyholder. The company will
    not allow the agent/broker a competitive advantage over another Mercury producer by
    relinquishing commission for a reduced rate over another Mercury quote" (hereafter the
    4
    commissions tenet); and "Mercury will not condone special monetary, gift or favors
    incentivizing arrangements outside of the premium quote to attract the business in
    competition with another Mercury [a]gent/[b]roker. Discovery of any of these types of
    incentives by the Company will be grounds for discipline which may include termination
    of the [agency] contract" (hereafter the incentives tenet). (Original emphasis omitted.)
    The operative complaint further alleged that insurance providers' premium rates
    are "generally determined by the location in which the commercial vehicles are kept or
    'garaged' in the normal course of business"; that the premium rates for vehicles garaged in
    the City or County of Los Angeles were typically higher than the rates for vehicles
    garaged in the City of Palm Springs or San Bernardino County; and that Shahri, on behalf
    of himself and BB&T, "misrepresented to existing clients [i.e., SGT] and potential new
    clients of BB&T . . . that he could offer them insurance policies for their commercial
    vehicles fleets garaged in the City of Los Angeles and/or Los Angeles County at the same
    rate as for those commercial vehicles fleets garaged in Palm Springs and/or San
    Bernardino County."
    The operative complaint alleged Shahri also misrepresented to Mercury "where the
    clients' vehicles were actually garaged (e.g., Palm Springs or Riverside instead of Los
    Angeles) in order to get a lower premium rate quote from the insurance provider than the
    actual garaging location would have obtained, and then offered that rate to the client [i.e.,
    SGT] or potential client. Based on these false pretenses, [d]efendants were able to
    5
    acquire more business from existing clients than they normally would have, as well as
    acquire business from new clients that they had not previously serviced."
    In addition to other material misrepresentations made by Shahri, the operative
    complaint alleged that defendants paid " 'kickbacks' of insurance premiums and/or
    subsidizing the insurance premiums paid by the large taxi cab fleets"; that they paid
    "substantial sums of money (a.k.a. bribes) to large taxi cab fleets, disguised as 'Risk
    Management Incentives,' anniversary gifts or other 'authorized' discounts"; and that they
    offered loans to large taxi cab fleets at below market interest rates among other allegedly
    improper payments.
    The record shows Bitaraf on behalf of Nova and Shahri on behalf of BB&T
    separately made presentations to the UITD board during its August 2007 meeting in an
    attempt to obtain UITD's insurance business for the next policy period. The operative
    complaint alleged Mercury, in response to a complaint by plaintiffs and others in the "fall
    of 2007," conducted an internal investigation and concluded its authorized agent Shahri,
    on behalf of BB&T, had not engaged in any wrongdoing in connection with his August
    2007 presentation to the UITD board. As such, plaintiffs alleged they reasonably relied
    on Mercury's conclusion, as Mercury was in a superior position than plaintiffs to conduct
    an investigation and plaintiffs "had no reason to disbelieve" Mercury's findings and
    conclusions as a result of that investigation.
    However, the record shows that "[i]n or around January 2011," plaintiffs "further
    heard through rumor" that defendants had engaged in misconduct during the August 2007
    6
    UITD board meeting. The operative complaint alleged that plaintiffs sought to conduct
    discovery to obtain the records of UITD, but that defendants consistently objected to this
    discovery and that it was not until the "spring of 2012[ ] when Nova learned through
    formal [sic] the eventual production of the audio recordings of UITD's [August 2007]
    board meetings that contrary to representations made by BB&T, Shahri and [d]efendants
    . . . during Mercury's investigation, . . . [defendants] had in fact made material
    misrepresentations and engaged in wrongful conduct and unfair business practices to
    obtain the [UITD] account. Shahri is recorded in these minutes as stating among other
    things: [¶] [']. . . In addition to all the services that I offered, sometime ago I received a
    letter from UITD for celebration of your 30th anniversary, you guys were looking for
    sponsors, a lot of people talk, I put my money where my mouth is . . . Mercury has a
    funny way of saying . . . we cannot contribute toward the policy, but nobody in this
    country can tell me that . . . I cannot contribute money, that is my right . . . The check is
    already here. A lot of people talk, I walk the talk. What I can put on the table . . . I can
    put lines of credit . . . and all sorts of banking . . . your credit cards will be cheaper. . . . I
    have to put a lot of things on the table not just insurance.['] "
    7
    DISCUSSION
    A. Mercury's "Tenets" Do Not Constitute a "Determinable Legal Standard"
    1. Additional Background
    Before trial and in response to defendants' motion to strike, the trial court ruled
    that Mercury's tenets could be used as a basis to establish wrongful conduct separate and
    apart from the interference itself for purposes of an IIPEA cause of action.
    The author of the tenets and Mercury's head of agent relations, Richard Wolak,
    testified at trial that shortly after the August 2007 board meeting he investigated
    complaints by Bitaraf and others that Shahri had improperly given checks to UITD.
    Wolak then found Shahri had done nothing wrong.
    After UITD voted to purchase automobile liability insurance through BB&T,
    Mercury again received complaints about Shahri and how defendants had violated
    Mercury's tenets in connection with Shahri's pitch to the UITD board. Wolak reopened
    the investigation.
    Wolak testified that he wrote the tenets. At least with respect to UITD, as noted
    plaintiffs in large part relied on defendants' violation of the commissions and incentives
    tenets to show defendants' conduct was independently wrongful. Wolak testified that, at
    all times relevant, a "small club of agents and brokers," perhaps about five or six, were in
    the business of placing commercial transportation insurance in Southern California and
    that offering commercial transportation insurance was then a new venture for Mercury.
    8
    Wolak further testified he used the word "tenet," and specifically avoided the word
    "rule," because "my [i.e., Wolak's] whole purpose here was to create, like, a gentleman's
    agreement, something like a guideline. Not a strict and hard[-]fast law, but I wanted to
    give it some meaning. So I used the words that you [sic] thought would bring some
    strength to it and hopefully everyone could adhere to."
    He testified that if the tenets were violated, Mercury "didn't promote any remedy"
    and instead, "would take under advisement whatever the violation would be"; that the
    tenets were not binding but rather were "just suggestions"; that he "absolutely" did not
    intend the tenets to have "any legal effect," or to use them to set up some sort of "legal
    structure"; that he never used the tenets to take any disciplinary action against a "single
    person"; that the purpose of the tenets was "to keep the Mercury agents from fighting
    with each other while [Mercury] tried to get [its commercial transportation insurance]
    business off the ground"; and that he unilaterally withdrew the tenets in March 2008.
    As noted, Wolak further investigated whether any of the tenets were violated by
    Shahri in connection with the August 2007 board meeting after Wolak received new
    complaints in October 2007. Wolak again determined there was no such violation, a
    conclusion he reiterated at trial. In fact, at trial Wolak testified that, when Shahri offered
    through BB&T (which was owned by a bank) to provide UITD various additional
    services, including cheaper credit cards and lines of credit, Shahri was merely engaging
    in healthy competition where one independent agent/broker was seeking to "get a
    competitive advantage over another Mercury agent[/broker]."
    9
    Specifically, Wolak testified Shahri was not "rebating money. He's creating a
    better price as far as the insurance product is concerned. This is something in the
    banking business, whatever other things that a brokerage has to offer. That is what
    they're offering. This has nothing to do with the -- playing with the rates and
    commissions to overcome the competition."
    When asked if offering such services violated the incentives tenet, Wolak testified,
    "Again, going back to this: This is a guideline. Gifts mean[] tickets to the Super Bowl,
    not things that they can do in terms of what brokers do: adding products and services to a
    client's repertoire to help them better cover their business."
    With respect to the anniversary "gift," Wolak testified when he initially
    investigated the matter some numbers regarding the amount of the "gift" were "bantered
    about," but he then did not have specific knowledge about what Shahri had offered the
    UITD board. Nonetheless, he found nothing wrong with making such a "gift," noting:
    "Again, the guidelines were for the surreptitious payment, meaning that -- we're going to
    sneak this money to you under the table or however they're going to do it -- give you a
    rebate, and that's how we're going to get money back to you because I can't do it any
    other way. But it's common for contributions to be made to a fund -- anniversary fund
    that paid for their -- they can solicit that from any broker. They can solicit the taxicab
    people and say, Hey, all you four brokers in the business, would you like to contribute to
    our anniversary fund?"
    10
    With respect to the 30th anniversary "gift," the record shows BB&T conducted an
    internal audit and learned in May or June 2007 that UITD initially was owed about
    $161,000 in refunds on prior UITD polices placed by BB&T and issued by one or more
    liability insurers that had gone into liquidation. Shahri testified that in mid-July 2007,
    before the UITD board meeting, he delivered a refund check in this amount to the
    president of UITD, as also reflected by an accompanying cover letter drafted by Shahri
    explaining the audit and how the majority of the refund was due to the insolvency of
    Insurance Co. of New York. The letter stated the return of such funds was "perfect
    timing for your 30th anniversary celebration."
    The record shows a further audit by BB&T uncovered an additional $13,000 and
    change in refund owing as returned premium. Shahri again met with, and delivered a
    check in this amount to, the president of UITD before Shahri's August 2007 presentation.
    According to Shahri, the president of UITD stated during these meetings that a portion of
    the money refunded by BB&T would be used to cover the costs of a party celebrating
    UITD's anniversary and to purchase and install cameras in certain vehicles, which would
    result in lower premiums.
    The record also shows both before and during his August 2007 presentation to the
    board, Shahri told UITD it was entitled to a 5 percent renewal discount from Mercury, a
    statement which turned out to be incorrect. As discussed in more detail post, plaintiffs
    rely on this statement among others to show Shahri made material misrepresentations
    11
    during his August 2007 presentation in order to gain an unfair competitive advantage
    over plaintiffs.
    In any event, the record shows UITD was not entitled to a 5 percent renewal
    discount because UITD was going into its third year with Mercury, whereas the renewal
    discount only applied after three years for renewing customers like UITD. Shahri
    testified he misread a Mercury worksheet when he offered the 5 percent renewal
    discount, which Wolak agreed was an "easy" mistake to make because the renewal
    discount actually began in year four of the renewal, although the Mercury worksheet
    suggested the discount was available in year "3." The record shows BB&T subsequently
    made up the difference in the down payment of the policy and covered the loss by
    submitting a claim on its separate errors and omissions policy.
    After receipt of the checks, the record shows there is a conflict in the evidence
    regarding whether the UITD board conducted its own investigation regarding the
    propriety of the checks, inasmuch as Bitaraf had subsequently complained to the UITD
    board during a second presentation held on September 4, 2007 that the checks from
    BB&T were "going to be a problem." The testimony shows the money initially was
    placed in a trust account. One board member testified UITD did not conduct any form of
    investigation regarding the two checks, including determining whether the checks were a
    premium refund or a gift. Instead, according to this board member, UITD just blindly
    accepted the checks, although this member did recall a company attorney met with the
    board regarding the checks.
    12
    However, another board member in attendance at the August and September 2007
    presentations by Shahri testified the board consulted its corporate attorney, who
    concluded there was no problem with the two checks because, after investigation, it was
    determined they were merely "premium refund[s]," and, thus, it was "[UITD's] money."
    2. Guiding Principles
    The elements of an IIPEA claim are: " ' " '(1) an economic relationship between
    the plaintiff and some third party, with the probability of future economic benefit to the
    plaintiff; (2) the defendant's knowledge of the relationship; (3) intentional acts on the part
    of the defendant designed to disrupt the relationship; (4) actual disruption of the
    relationship; and (5) economic harm to the plaintiff proximately caused by the acts of the
    defendant.' [Citations.]" [Citation.]' " (Winchester Mystery House, LLC v. Global
    Asylum, Inc. (2012) 
    210 Cal. App. 4th 579
    , 596.)
    Particularly relevant to the case at issue, the interference also must amount to
    "independently actionable conduct." (Korea Supply Co. v. Lockheed Martin Corp.
    (2003) 
    29 Cal. 4th 1134
    , 1159 (Korea Supply).) For an act to be sufficiently
    independently wrongful, it must be "unlawful, that is, if it is proscribed by some
    constitutional, statutory, regulatory, common law, or other determinable legal standard."
    (Ibid., fn. omitted & italics added.) Accordingly, the alleged interference must have been
    "wrongful by some legal measure other than the fact of interference itself." (Della Penna
    v. Toyota Motor Sales, U.S.A., Inc. (1995) 
    11 Cal. 4th 376
    , 393.)
    13
    "The independently wrongful act [for purposes of IIPEA] must be the act of
    interference itself, but such act must itself be independently wrongful. That is, '[a]
    plaintiff need not allege the interference and a second act independent of the interference.
    Instead, a plaintiff must plead and prove that the conduct alleged to constitute the
    interference was independently wrongful, i.e., unlawful for reasons other than that it
    interfered with a prospective economic advantage. [Citations.]' (Stevenson Real Estate
    Services, Inc. v. CB Richard Ellis Real Estate Services, Inc. (2006) 
    138 Cal. App. 4th 1215
    , 1224 [(Stevenson)].)
    "It is the plaintiff's burden to plead and prove that the defendant's conduct is
    independently wrongful in order to recover. The fact that the defendant's conduct was
    independently wrongful is an element of the cause of action itself. (Bed, Bath & Beyond
    of La Jolla, Inc. v. La Jolla Village Square Venture Partners (1997) 
    52 Cal. App. 4th 867
    ,
    881.)
    "The question has arisen as to whether, in order to be actionable as interference
    with prospective economic advantage, the interfering act must be independently wrongful
    as to the plaintiff. It need not be. There is 'no sound reason for requiring that a
    defendant's wrongful actions must be directed towards the plaintiff seeking to recover for
    this tort. The interfering party is liable to the interfered-with party [even] "when the
    independently tortious means the interfering party uses are independently tortious only as
    to a third party." ' (Korea Supply Co. v. Lockheed Martin 
    Corp., supra
    , 29 Cal.4th at p.
    14
    1163.)" (Crown Imports, LLC v. Superior Court (2014) 
    223 Cal. App. 4th 1395
    , 1404-
    1405, fn. omitted.)
    The Stevenson case informs our analysis on this issue. There, the plaintiff sued the
    defendants for IIPEA after the plaintiff " 'expended hundreds of hours of time' "
    identifying rental properties at the request of a third party. 
    (Stevenson, supra
    , 138
    Cal.App.4th at p. 1218.) Ultimately, the plaintiff located a suitable property for the third
    party and provided the third party with "substantial information" regarding that particular
    property. (Ibid.) After the plaintiff commenced negotiations for the lease of the
    property, the third party demanded defendant Insignia negotiate the lease on its behalf.
    Plaintiff in response informed Insignia that its conduct violated the Rules of Professional
    Conduct of the American Industrial Real Estate Association (Association), which applied
    to the property because it was listed for lease with Association member defendant CB
    Richard Ellis, the successor-in-interest to Insignia. (Id. at pp. 1218-1219.) Eventually,
    the third party leased the property for 66 months, and Insignia, rather than the plaintiff,
    received a 3 percent commission. (Id. at p. 1219.)
    A key issue in Stevenson was whether "a trade association's written rules are
    sufficient to constitute a 'determinable legal standard,' as required by Korea 
    Supply, supra
    , 29 Cal.4th at page 1159." 
    (Stevenson, supra
    , 138 Cal.App.4th at p. 1222.) In
    analyzing this issue, the Stevenson court noted as follows: "No California case has
    addressed this issue. Several states that require or permit a showing of wrongful conduct
    for intentional interference with prospective economic advantage permit a cause of action
    15
    based upon a violation of established industry, trade or professional rules or standards."
    (Ibid., fn. omitted.)
    Although the Stevenson court recognized that reliance on "industry, trade or
    professional rules or standards" to support an interference claim was "not without
    criticism" 
    (Stevenson, supra
    , 138 Cal.App.4th at p. 1223), it nonetheless concluded that
    "a violation of well-defined, established rules or standards of a trade, association or
    profession may constitute the type of wrongful conduct that will support a cause of action
    for intentional interference with prospective economic advantage. The conclusion is
    based primarily upon the language used in Korea Supply. The California Supreme Court
    held an act was 'independently wrongful if it is unlawful, that is, if it is proscribed by
    some constitutional, statutory, regulatory, common law, or other determinable legal
    standard.' (Korea 
    Supply, supra
    , 29 Cal.4th at p. 1159, fn. omitted.) The specified
    sources—constitution, statute, regulation and common law—account for virtually all
    sources of legal restrictions imposed upon a party's conduct. 'Other determinable legal
    standard' necessarily refers to some other source of limitations upon behavior by which
    conduct could be assessed. Given the prevailing rule in other states, . . . in an action
    between competitors, who are bound by well-defined, established rules or standards of a
    trade, association or profession, those rules may constitute 'a determinable legal standard'
    within the scope of Korea Supply. If particular rules or standards unduly restrict free
    competition, it may be inappropriate to permit a plaintiff to base an interference with
    prospective economic advantage upon them.
    16
    "Korea Supply also required, however, that the defendant's conduct amount to
    'independently actionable conduct.' (Korea 
    Supply, supra
    , 29 Cal.4th at p. 1159.) This
    necessarily requires that the rules or standards provide for, or give rise to, a sanction or
    means of enforcement for a violation of the particular rule or standard that allegedly
    makes the defendant's conduct wrongful. Seldom are the rules or standards of
    associations, trades and professions likely to give rise to legal causes of action. However,
    internal remedies available within the association, such as a right of arbitration between
    the aggrieved members, should suffice to establish 'independently actionable conduct.' "
    
    (Stevenson, supra
    , 138 Cal.App.4th at pp. 1223-1224.)
    In reaching its decision, the court in 
    Stevenson, supra
    , 138 Cal.App.4th at page
    1222, distinguished this court's opinion in Gemini Aluminum Corp. v. California Custom
    Shapes, Inc. (2002) 
    95 Cal. App. 4th 1249
    (Gemini), which also informs our decision in
    this case. In Gemini, the plaintiff subcontracted with the defendant to "power coat"
    aluminum parts in connection with a contract between the plaintiff and a third-party
    manufacturer. After a dispute arose between the plaintiff and the defendant in connection
    with the subcontract, a principal of the defendant instructed one of his salespersons to
    " 'go get the [third party's] business.' " (Id. at p. 1254.) The plaintiff sued the defendant
    for IIPEA among other causes of action after the defendant was successful in providing
    the third party the same services/materials previously provided by the plaintiff.
    In affirming the judgment in favor of the defendant, this court in Gemini
    concluded opinion testimony proffered by the plaintiff to the effect that that it would be
    17
    " 'unethical,' 'really bad business' or not 'customary in the industry' " for the defendant "to
    solicit the account of a company with which [the plaintiff] was [then] doing business"
    was insufficient to establish independently wrongful conduct for purposes of IIPEA.
    
    (Gemini, supra
    , 95 Cal.App.4th at pp. 1257-1258.) In so concluding, this court noted that
    relying on opinions applying a "nebulous 'industry standards' test . . . would create
    uncertainty and chill, not maximize, competition." (Id. at p. 1258.)
    As noted, Stevenson distinguished Gemini from its facts, concluding: "Unlike the
    opinion testimony relied upon by the plaintiff in Gemini, the Association's Rules are
    written and presumably made available to all Association members. The Rules therefore
    cannot be deemed nebulous. Any Association member and anyone with access to the
    Rules could easily refer to the written rules to discover what the Rules permitted,
    required and prohibited. The Rules therefore do not implicate the concerns regarding
    uncertainty and chilling competition expressed by the court in Gemini." 
    (Stevenson, supra
    , 138 Cal.App.4th at p. 1222.)
    3. Analysis
    We independently conclude Mercury's tenets do not constitute a "determinable
    legal standard" as required by our Supreme Court. (See Korea 
    Supply, supra
    , 29 Cal.4th
    at p. 1159.) Indeed, as noted by their author Wolak, the tenets were not intended to be
    "rules" but rather a "gentlemen's agreement" between Mercury and its independent
    agents/brokers; they applied only to a handful of agents/brokers then placing commercial
    transportation insurance with Mercury, which was seeking to enter the commercial
    18
    transportation market; they were enforced rarely if ever by Mercury; and they were
    ambiguous regarding what Mercury permitted, required, and prohibited, including with
    respect to incentives and/or refunds, as aptly demonstrated by Wolak's testimony in this
    case.
    As such, we conclude the tenets were not "well-defined, established rules or
    standards" on which to base an IIPEA claim (see 
    Stevenson, supra
    , 138 Cal.App.4th at p.
    1223, italics added) but rather were "nebulous" guidelines that "would create uncertainty"
    (see 
    Gemini, supra
    , 95 Cal.App.4th at p. 1259).
    However, even if the tenets constituted a "determinable legal standard" for
    purposes of an IIPEA cause of action, we conclude they nonetheless unduly restricted
    free competition. (See 
    Stevenson, supra
    , 138 Cal.App.4th at p. 1223; see also 
    Gemini, supra
    , 95 Cal.App.4th at p. 1258.) Indeed, our own independent research suggests it is
    not unlawful for an agent/broker to obtain a competitive advantage by offering
    incentives, including reducing his or her commission or offering rebates, when placing
    insurance.2 Although former Insurance Code section 7513 prohibited "unlawful rebates"
    2      We note Insurance Code section 750 prohibits offering any "rebate, refund,
    commission, or other consideration . . . as compensation or inducement" in connection
    with the "processing, presenting, or negotiating claims, including claims under policies of
    insurance." (Italics added.) This statute has no application to the case at bar, which does
    not involve an insurance claim.
    3      Insurance Code former section 751 provided: "An insurer, or an insurance agent,
    broker, or solicitor, personally or otherwise, shall not offer or pay, directly or indirectly,
    as an inducement to enter into an insurance contract, any valuable consideration which is
    not clearly specified, promised or provided for in the policy, or application for the
    insurance, and any such consideration not appearing in the policy is an unlawful rebate."
    19
    in connection with the procurement of insurance, this anti-rebating statute was repealed
    in 1988 by the passage of Proposition 103. (Repealed by Initiative Measure (Prop. 103,
    approved Nov. 8, 1988, § 7).)
    As such, it appears Mercury's incentives tenet, which as noted prohibited
    "incentivizing arrangements outside of the premium quote to attract . . . business," was an
    invalid restraint on competition. (See Antitrust Guidelines for the Insurance Industry
    (Cal. Dept. of Justice, 1990) at p. 59 (Antitrust Guidelines) [noting the "repeal of the anti-
    rebating statute necessarily affects the antitrust context by giving legal recognition to the
    entrepreneurial freedom of agents to compete by reducing their commissions" and further
    noting "coercive arrangements [by insurers] to prohibit agents from granting or
    advertising rebates are unlawful"].)
    We reach the same conclusion with respect to the commissions tenet. As noted,
    that tenet provided: "The company [Mercury] will not allow the agent/broker a
    competitive advantage over another Mercury producer by relinquishing commission for a
    reduced rate over another Mercury quote." Again, after repeal of the anti-rebating statute
    in 1988, an agent/broker may properly exercise his or her "entrepreneurial freedom" and
    compete for business by "relinquishing" commission in order to offset premiums. (See
    Antitrust Guidelines, at p. 59.)
    In sum, we independently conclude Mercury's tenets cannot be used as a
    "determinable legal standard" for purposes of plaintiffs' IIPEA claim. The tenets were
    not rules, much less "well-defined" rules (see 
    Stevenson, supra
    , 138 Cal.App.4th at p.
    20
    1223), but were rather merely guidelines that were intended by their drafter to be a
    "gentlemen's agreement" between Mercury and a few independent agents/brokers to
    discourage infighting when competing for business.
    However, even if such tenets constituted a "determinable legal standard," we
    further conclude it would be "inappropriate to permit a plaintiff to base an interference
    with prospective economic advantage upon them" (see 
    Stevenson, supra
    , 138
    Cal.App.4th at p. 1223) because, at a minimum, they unduly restricted lawful competition
    among agents/brokers when placing insurance. (See Antitrust Guidelines, at p. 59.)
    B. Other Bases to Establish a "Determinable Legal Standard"
    1. The UCL Claim
    Plaintiffs contend that even if Mercury's tenets do not constitute a "determinable
    legal standard" for purposes of their IIPEA cause of action, they nonetheless established
    this element of the tort based on the jury's finding that defendants committed an "unfair,
    fraudulent or unlawful business practice in regard to either the [UITD] or the [SGT]
    accounts."
    a. Additional Background
    The record shows that with respect to plaintiffs' UCL claim, the jury was
    instructed as follows:
    "Question No. 1: Did Defendants commit an unfair, fraudulent or unlawful
    business practice in regard to either the [UITD] or the [SGT] accounts?"
    21
    Because the jury answered this question "yes," they were instructed to go to
    Question No. 2, which asked:
    "Question No. 2: Did Defendants give rebates, give up commissions, provide
    unearned discounts or credits to either [UITD] or [SGT] that were not given to other taxi
    cab companies purchasing insurance on like terms and conditions?"
    Because the record shows the jury again answered this question "yes," they were
    instructed to go to Question No. 3, which asked:
    "Question No. 3: Did the payment of money, allowance for unearned credits or
    discounts, or giving up of commissions have a tendency to destroy competition?"
    Because the jury also answered "yes" to this question, it was instructed to answer
    Question No. 4, which provided:
    "Question No. 4: Was Defendants' conduct a substantial factor in causing
    Plaintiffs' harm?"
    The jury again answered this question "yes" but found plaintiffs' "out-of-pocket
    expenses . . . as a result of the unfair, fraudulent, or unlawful business practice" by
    defendants was "$0.00." The record also shows the jury was given other instructions
    regarding plaintiffs' UCL claim, including defining "business act or practice," "unfair,"
    "fraudulent," and "unlawful" among others.
    b. Guiding Principles and Analysis
    The UCL defines " 'unfair competition' as 'any unlawful, unfair or fraudulent
    business act or practice and unfair, deceptive, untrue or misleading advertising.' " (Zhang
    22
    v. Superior Court (2013) 
    57 Cal. 4th 364
    , 370.) A UCL action " 'is not an all-purpose
    substitute for a tort or contract action.' [Citation.] Instead, the [A]ct provides an
    equitable means through which both public prosecutors and private individuals can bring
    suit to prevent unfair business practices and restore money or property to victims of these
    practices. . . . [T]he 'overarching legislative concern [was] to provide a streamlined
    procedure for the prevention of ongoing or threatened acts of unfair competition.' "
    (Korea 
    Supply, supra
    , 29 Cal.4th at p. 1150.) As a result, the remedies available to
    private individuals for violation of the UCL are limited to restitution and injunctive relief.
    (Id. at p. 1144.) Because the statute " 'is written in the disjunctive, it establishes three
    varieties of unfair competition—acts or practices which are unlawful, or unfair, or
    fraudulent.' " (Cel–Tech Communications, Inc. v. Los Angeles Cellular Telephone Co.
    (1999) 
    20 Cal. 4th 163
    , 180 (Cel-Tech).)
    A business act or practice is "unfair" under the UCL when the conduct "threatens
    an incipient violation of an antitrust law, or violates the policy or spirit of one of those
    laws because its effects are comparable to or the same as a violation of the law, or
    otherwise significantly threatens or harms competition." 
    (Cel–Tech, supra
    , 20 Cal.4th at
    p. 187, fn. omitted.) A business act or practice is "unlawful" when it violates a predicate
    law. (Id. at p. 180; see also CADC/RAD Venture 2011-1 LLC v. Bradley (2015) 
    235 Cal. App. 4th 775
    , 793 [noting the "standards applicable to a UCL unfairness claim are
    something of a moving target"].)
    23
    "Finally, a fraudulent business act or practice is one in which members of the
    public are likely to be deceived. [Citation.] Thus, in order to state a cause of action
    based on a fraudulent business act or practice, the plaintiff must allege that consumers are
    likely to be deceived by the defendant's conduct. (Committee on Children's Television,
    Inc. v. General Foods Corp. (1983) 
    35 Cal. 3d 197
    , 211.)" (Prakashpalan v. Engstrom,
    Lipscomb & Lack (2014) 
    223 Cal. App. 4th 1105
    , 1134 (Prakashpalan).)
    Here, the special verdict required the jury in Question Nos. 2 and 3 to determine
    whether defendants engaged in conduct that had a "tendency to destroy competition" as a
    result of defendants' giving "rebates" or giving up "commissions . . . or other credits" to
    UITD or SGT. Although the jury answered both questions "yes," as noted ante we
    independently conclude that after repeal of Insurance Code former section 751 in 1988,
    defendants' conduct as so described in Question Nos. 2 and 3 was not unlawful and, thus,
    cannot be used as a basis to show unfair competition. (See Antitrust Guidelines, at p. 59.)
    That is, offering rebates or giving up commissions is not "unfair" within the
    meaning of the UCL because such conduct does not "threaten[] an incipient violation of
    an antitrust law, or violate[] the policy or spirit of one of those laws because its effects
    are comparable to or the same as a violation of the law, or otherwise significantly
    threaten[] or harm[] competition." (See 
    Cel–Tech, supra
    , 20 Cal.4th at p. 187.) Rather,
    as noted, such conduct actually encourages lawful competition.
    Such conduct, again as specifically described in Question Nos. 2 and 3, is also not
    "unlawful" within the meaning of the UCL because it does not result in the "violation of
    24
    another law" that can be used as a predicate under this prong. (See Smith v. State Farm
    Mutual Automobile Ins. Co. (2001) 
    93 Cal. App. 4th 700
    , 718; see also Antitrust
    Guidelines, at p. 59.) Nor is such conduct "fraudulent"; not only is there no evidence in
    the record to support the finding that the public was likely to be deceived by defendants
    offering UITD, SGT or both, a rebate of commissions but, as was the case with respect to
    the "unfair" and "unlawful" prongs of the UCL, such conduct (as specifically described in
    the special verdict form) is not unlawful or deceitful. (See 
    Prakashpalan, supra
    , 223
    Cal.App.4th at p. 1134.)
    In sum, we independently conclude that the conduct defined in Question Nos. 2
    and 3 of the special verdict cannot be the basis for a finding of an "unfair," "unlawful" or
    "fraudulent" act or practice under the UCL, as such conduct as a matter of law is not
    "unlawful competition." As such, we further conclude this conduct cannot be the basis to
    establish a "determinable legal standard" for the tort of IIPEA.
    Plaintiffs nonetheless contend that defendants' conduct of "[d]efrauding insurance
    companies out of premiums, placing cabs in wrong zip codes and selling phony insurance
    coverages" established the "unlawful" prong for purposes of the UCL because such
    conduct separately violates various provisions of the Insurance Code. But, as noted ante,
    the jury was specifically instructed with respect to the conduct that was deemed
    actionable under the UCL claim, which did not include any alleged Insurance Code
    violation.
    25
    In any event, we note from the record that plaintiffs did not allege in their
    operative complaint, or argue in their opposition to defendants' motion to strike portions
    of that complaint, that defendants' conduct violated Insurance Code sections 780,4 7815
    and/or 790.03, subdivision (a)6 in order to show such conduct was "unlawful" under the
    4      Insurance Code section 780 provides: "An insurer or officer or agent thereof, or an
    insurance broker or solicitor shall not cause or permit to be issued, circulated or used, any
    statement that is known, or should have been known, to be a misrepresentation of the
    following: [¶] (a) The terms of a policy issued by the insurer or sought to be negotiated
    by the person making or permitting the misrepresentation. [¶] (b) The benefits or
    privileges promised thereunder. [¶] (c) The future dividends payable thereunder."
    5      Section 781 of the Insurance Code provides: "(a) A person shall not make any
    statement that is known, or should have been known, to be a misrepresentation (1) to any
    other person for the purpose of inducing, or tending to induce, such other person either to
    take out a policy of insurance, or to refuse to accept a policy issued upon an application
    therefor and instead take out any policy in another insurer, or (2) to a policyholder in any
    insurer for the purpose of inducing or tending to induce him or her to lapse, forfeit or
    surrender his or her insurance therein. [¶] (b) A person shall not make any representation
    or comparison of insurers or policies to an insured which is misleading, for the purpose of
    inducing or tending to induce him or her to lapse, forfeit, change or surrender his or her
    insurance, whether on a temporary or permanent plan."
    6      Insurance Code section 790.03 defines "unfair methods of competition and unfair
    and deceptive acts or practices" to include: "(a) Making, issuing, circulating, or causing
    to be made, issued or circulated, any estimate, illustration, circular, or statement
    misrepresenting the terms of any policy issued or to be issued or the benefits or
    advantages promised thereby or the dividends or share of the surplus to be received
    thereon, or making any false or misleading statement as to the dividends or share of
    surplus previously paid on similar policies, or making any misleading representation or
    any misrepresentation as to the financial condition of any insurer, or as to the legal
    reserve system upon which any life insurer operates, or using any name or title of any
    policy or class of policies misrepresenting the true nature thereof, or making any
    misrepresentation to any policyholder insured in any company for the purpose of
    inducing or tending to induce the policyholder to lapse, forfeit, or surrender his or her
    insurance."
    26
    UCL.7 " '[I]t is fundamental that a reviewing court will ordinarily not consider claims
    made for the first time on appeal which could have been but were not presented to the
    trial court.' Thus, 'we ignore arguments, authority, and facts not presented and litigated in
    the trial court. Generally, issues raised for the first time on appeal which were not
    litigated in the trial court are waived.' " (Newton v. Clemons (2003) 
    110 Cal. App. 4th 1
    ,
    11, fns. omitted.)
    And, assuming without deciding defendants' conduct of "[d]efrauding insurance
    companies out of premiums, placing cabs in wrong zip codes and selling phony insurance
    coverages" violated Insurance Code sections 780, 781 and/or 790.03, subdivision (a), as
    plaintiffs now claim, we nonetheless conclude such violations do not establish as a matter
    of law unfair competition for purposes of the UCL. "[N]either the Insurance Code nor
    regulations adopted under its authority provide a private right of action." (Rattan v.
    United Servs. Auto. Ass'n (2000) 
    84 Cal. App. 4th 715
    , 724.) As such, in order to state a
    claim under the UCL based on an agent/broker's conduct, a plaintiff must allege
    something more than a mere violation of the Insurance Code. (See Raisin Bargaining
    Ass'n v. Hartford Cas. Ins. Co. (E.D. Cal. 2010) 
    715 F. Supp. 2d 1079
    , 1091; see also
    Maler v. Superior Court (1990) 
    220 Cal. App. 3d 1592
    , 1598 [noting a plaintiff cannot
    circumvent the ban on a private action for damages under Insurance Code section 790.03
    7      We note that in connection with the UCL claim, the special verdict also did not
    require the jury to specify which of the "three varieties" of unfair competition defendants'
    conduct violated (see 
    Cel–Tech, supra
    , 20 Cal.4th at p. 180), as the special verdict merely
    asked whether defendants committed "an unfair, fraudulent or unlawful business
    practice." (Italics added.)
    27
    "by bootstrapping an alleged violation [of that statute] onto [the UCL] so as to state a
    cause of action [under a different provision of the Insurance Code]"].) Thus, even
    assuming defendants violated one or more of these (or other) provisions of the Insurance
    Code, we conclude such violations do not establish as a matter of law unlawfulness under
    the UCL.
    2. Intentional Misrepresentation
    Although plaintiffs' operative complaint did not assert a cause of action for
    intentional misrepresentation, we note from the record the jury was instructed with
    respect to this common law tort ostensibly because it too potentially could serve as a
    basis to establish a "determinable legal standard" for plaintiffs' IIPEA claim. (See Korea
    
    Supply, supra
    , 29 Cal.4th at p. 1159 [noting an "act is independently wrongful if it is
    unlawful, that is, if it is proscribed by some constitutional, statutory, regulatory, common
    law, or other determinable legal standard" (italics added & fn. omitted)].)
    With respect to "intentional misrepresentation," the jury was instructed as follows:
    "1. That Defendants represented to Mercury, to [UITD] or to [SGT] that a fact was
    true; [¶] 2. That Defendants' representation was false; [¶] 3. That Defendants knew that
    the representation was false when it was made, or that the representation was made
    recklessly and without regard for its truth; [¶] 4. That Defendants intended that Mercury,
    UITD or [SGT] rely on the representation; [¶] 5. That Mercury, UITD or [SGT]
    reasonably relied on Defendants' representation; [¶] 6. That Plaintiffs were harmed; and
    28
    [¶] 7. That Mercury's, UITD's or [SGT's] reliance on Defendants' representation was a
    substantial factor in causing Plaintiffs' harm."
    The jury was also instructed as follows on the meaning of "reliance":
    "Mercury, [UITD] or [SGT] relied on Defendants' misrepresentation if the
    misrepresentation substantially influenced Mercury, UITD or [SGT] to take action in a
    certain manner.
    "With respect to UITD, UITD would likely have renewed its policy with Plaintiffs
    had Defendants not made misrepresentations of returned premiums as a gift for UITD's
    30th anniversary, or had not misrepresented that UITD was entitled to a 5% credit and
    paid 5% of UITD's premium in violation of Mercury's written guidelines.
    "Or
    "With respect to [SGT], Mercury would not have offered the policy for the amount
    of premium quoted to Defendants without Defendants' misrepresentation regarding the
    location of [SGT's] taxi cab units.
    "Or
    "UITD would likely have renewed its policy through Plaintiffs without the
    misrepresentations of Defendants.
    "Or
    "[SGT] would likely have renewed its policy through Plaintiffs without the
    misrepresentations by Defendants regarding the lower premium based on the incorrect
    garaging locations or areas of operation of [SGT's] taxi cabs, or Defendants'
    29
    misrepresentations regarding the policy's $1 million in uninsured motorist (UM)
    coverage, or that [SGT] did not have to pay premiums for its spare taxis.
    "It is not necessary for Defendants' misrepresentations to be the only reason for the
    conduct by Mercury, SGT or UITD."
    Finally, the jury was instructed as follows on the meaning of "reasonable
    reliance":
    "In determining whether UITD's, Mercury's, or [SGT's] reliance on the
    misrepresentation was reasonable, Plaintiffs must first prove that the matter was material.
    A matter is material if a reasonable person would find it important in determining his or
    her choice of action.
    "If you decide that the matter is material, you must then decide whether it was
    reasonable for UITD, Mercury, or [SGT] to rely on this representation. In making this
    decision, take into consideration UITD's, Mercury's, or [SGT's] intelligence, knowledge,
    education, and experience.
    "However, it is not reasonable for anyone to rely on a misrepresentation that is
    preposterous. It also is not reasonable for anyone to rely on a misrepresentation if facts
    that are within UITD's, Mercury's, or [SGT's] observation show that it is obviously false."
    Here, plaintiffs contend there is substantial evidence showing Shahri on behalf of
    BB&T made myriad false representations.8 However, assuming some or all of such
    8      Such misrepresentations included among others Shahri's statement during the
    August 2007 UITD board meeting that the returned premiums already given to UITD
    were a "gift" for UITD's 30th anniversary; his statement both before and during that same
    meeting that UITD was entitled to a 5 percent renewal credit when in fact UITD was not
    30
    representations were false and assuming plaintiffs can rely on the representations of
    defendants to others to establish an intentional misrepresentation cause of action,9 we
    conclude under the circumstances of this case that such misrepresentations do not
    constitute a "determinable legal standard" for purposes of plaintiffs' IIPEA claim.
    Indeed, as the jury instructions illustrate, to state a valid cause of action for
    intentional misrepresentation plaintiffs were required to prove, and the jury to find,
    several elements other than whether defendants' various representations to UITD, SGT
    and/or Mercury were false. We note plaintiffs have not argued in their brief that there is
    substantial evidence in the record to support findings with respect to these additional
    elements, including that UITD, SGT and/or Mercury relied on such misrepresentations
    and/or whether their reliance was reasonable. We further note there is no finding by the
    entitled to such a credit; his statement that SGT's taxi cab units were operated and/or
    garaged in certain locations, when in fact those units were actually operated and/or
    garaged in a different location that subsequently required an upward adjustment of SGT's
    premiums; and his statement that SGT was not required to pay a premium on 75 of its
    "spare" cabs, which were operated when a "regular" cab was out of commission, which
    turned out not to be correct.
    9       We note the jury was instructed it could find intentional misrepresentation based
    on defendants' conduct directed at UITD, SGT and/or Mercury. We note none of these
    entities were a party to the lawsuit, and it is not altogether clear that plaintiffs had
    "standing" to assert a misrepresentation claim involving conduct not directed at them.
    California Civil Jury Instruction (CACI) No. 1900, the standard jury instruction for
    intentional misrepresentation, teaches that the misrepresentations must have been directed
    to the plaintiff and that the plaintiff must have relied on such misrepresentations. (See
    CACI No. 1900, which provides in part that defendant represented to plaintiff a fact that
    was true that turned out to be false; that defendant intended plaintiff to rely on the
    representation and plaintiff did so rely; and that plaintiff's reliance on the representation
    was reasonable.) In light of our decision in this case, we decline to reach the standing
    issue or address any other issues in connection with the intentional misrepresentation jury
    instructions, including the (confusing) instruction regarding "reliance."
    31
    jury in the special verdict form that defendants actually committed the tort of intentional
    misrepresentation.
    We therefore conclude on this record that plaintiffs' failure to address this issue on
    appeal and to provide evidence from the record—which also must be substantial—to
    establish all the elements of intentional misrepresentation, if such evidence even exists,
    results in a forfeiture of the issue on appeal. (See Tiernan v. Trustees of Cal. State
    University & Colleges (1982) 
    33 Cal. 3d 211
    , 216, fn. 4.) As such, we further conclude
    plaintiffs cannot use the tort of intentional misrepresentation to establish the element of
    "determinable legal standard" for purposes of IIPEA.
    C. Plaintiffs Cannot State a Cause of Action for IIPEA or for the Violation of the
    UCL
    We conclude as a matter of law plaintiffs cannot state a cause of action for IIPEA
    because they did not prove conduct that is independently wrongful separate from the
    interference itself, which is a required element of this tort. (See Korea 
    Supply, supra
    , 29
    Cal.4th at p. 1159.) We reach this conclusion because Mercury's commissions and/or
    incentives tenets do not constitute a "determinable legal standard" for purposes of this
    tort; because these two tenets, in any event, "unduly restrict[ed] free competition" (see
    
    Stevenson, supra
    , 138 Cal.App.4th at p. 1223); and because neither plaintiffs' UCL claim
    nor an intentional misrepresentation cause of action based on defendants'
    misrepresentations to UITD, SGT and/or Mercury satisfy the independently wrongful
    standard under the circumstances of this case.
    32
    We further conclude plaintiffs cannot state a UCL claim because, as noted, the
    conduct set forth in Question Nos. 2 and 3 of the special verdict, on which this claim is
    expressly based, does not constitute "unfair competition" as a matter of law.10
    DISPOSITION11
    The judgment is reversed. The trial court is ordered to enter judgment in favor of
    defendants. Defendants to recover their costs of appeal.
    BENKE, Acting P. J.
    WE CONCUR:
    AARON, J.
    IRION, J.
    10     In any event, we note the jury awarded plaintiffs "$0.00" for out-of-pocket
    expenses on their UCL claim. We also note that plaintiffs were not entitled to an award
    of damages or punitive damages even if successful on this claim. (See Clark v. Superior
    Court (2010) 
    50 Cal. 4th 605
    , 610 [noting "damages, including punitive damages and
    increased or enhanced damages" are not recoverable for a violation of the UCL].)
    11     In light of our decision, we need not reach defendants' other contentions on appeal.
    33