Medical Marijuana, Inc. v. ProjectCBD.com , 6 Cal. App. 5th 602 ( 2016 )


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  • Filed 11/21/16
    CERTIFIED FOR PUBLICATION
    COURT OF APPEAL, FOURTH APPELLATE DISTRICT
    DIVISION ONE
    STATE OF CALIFORNIA
    MEDICAL MARIJUANA, INC., et al.,                  D068523
    Plaintiffs and Respondents,
    v.                                        (Super. Ct. No. 37-2014-00036039-
    CU-DF-CTL)
    PROJECTCBD.COM et al.,
    Defendants and Appellants.
    APPEAL from an order of the Superior Court of San Diego County,
    Joel R. Wohlfeil, Judge. Affirmed; remanded for further proceedings.
    Greenberg Traurig and Tyler R. Andrews for Defendants and Appellants.
    Procopio, Cory, Hargreaves & Savitch, Kendra J. Hall; Phillip E. Koehnke and
    Phillip E. Koehnke for Plaintiffs and Respondents.
    I.
    INTRODUCTION
    Defendants ProjectCBD.com (Project CBD), Martin Lee, and Aaron Cantu (jointly
    "the Project CBD defendants") appeal from the trial court's order denying their special
    motion to strike1 counts 1 and 3, asserting causes of action for libel and false light, in the
    first amended complaint filed by plaintiffs Medical Marijuana, Inc. (MMI) and
    HempMeds PX, LLC (HempMeds) (jointly "the plaintiffs").
    On appeal, the Project CBD defendants contend that the trial court incorrectly
    determined that the plaintiffs demonstrated a probability of prevailing on counts 1 and 3
    against the Project CBD defendants. The Project CBD defendants also claim that the trial
    court erred in concluding that the plaintiffs are not limited public figures, meaning that
    the plaintiffs would not have to demonstrate that the Project CBD defendants acted with
    actual malice in publishing an article about the plaintiffs, and/or that the court erred in
    concluding in the alternative that the plaintiffs demonstrated that the Project CBD
    defendants acted with actual malice in publishing the article.
    We conclude that the trial court's ruling with respect to the Project CBD
    defendants' anti-SLAPP motion directed at counts 1 and 3 was correct, albeit on grounds
    different from those relied on by the trial court. We therefore affirm the court's order and
    remand the matter for further proceedings.
    1     Also known as an "anti-SLAPP motion," filed pursuant to Code of Civil Procedure
    425.16, subdivision (b)(1).
    2
    II.
    FACTUAL AND PROCEDURAL BACKGROUND
    A. Factual background2
    1. The parties
    Plaintiff MMI holds investments in numerous industrial hemp businesses,
    including plaintiff HempMeds. HempMeds manufactures and sells RSHO, a product
    containing cannabidiol (CBD) derived from the industrial hemp plant. MMI also holds
    interests in KannaLife Sciences, Inc.
    According to the first amended complaint, Jason Cranford, another defendant,
    resigned from KannaLife's Board of Directors and then began competing with MMI and
    HempMeds by selling CBD products through his Colorado medical marijuana
    dispensary, Rifle Mountain, LLC (Rifle Mountain), which is also named as a defendant in
    the case.
    Defendant Project CBD is a California nonprofit organization that identifies itself
    as an organization dedicated to promoting and publicizing research regarding CBD and
    other components of the cannabis plant. Defendant Martin Lee is Project CBD's founder
    and director. According to Lee, "Project CBD does not solicit customers anywhere. It
    sells no products whatsoever." However, a witness declaration presented with respect to
    the Project CBD defendants' anti-SLAPP motion states that the witness observed Lee
    2      Because we are reviewing the record on the court's ruling on the Project CBD
    defendants' anti-SLAPP motion, we take this factual background from the allegations of
    the operative complaint, as well as from evidence presented to the court with respect to
    the anti-SLAPP motion.
    3
    promoting and selling a competing CBD product called " 'Care By Design.' " On this
    basis, the plaintiffs assert that "Lee is in the industrial hemp business and uses the
    auspices of his purported non-profit, Project CBD, for promoting his products in
    competition with MMI."
    Defendant Aaron Cantu wrote an article about MMI, HempMeds, Kannaway and
    the RSHO product. The article, originally published on the Project CBD website on
    October 14, 2014, and "[u]pdated" on November 4, 2014, is titled " 'Hemp Oil Hustlers-
    A Project CBD Special Report on Medical Marijuana Inc., HempMeds & Kannaway' "
    (the Hemp Oil Hustlers Article). Also named as defendants in the case are CannLabs,
    Inc. (CannLabs); Genifer Murray, identified as the chief executive officer of CannLabs;
    and Stewart Environmental Consultants, LLC (Stewart Labs).
    2. The factual allegations in the operative pleading giving rise to the lawsuit
    According to the operative pleading, after Cranford resigned from the board of
    KannaLife, Cranford, through Rifle Mountain, began to sell CBD products in direct
    competition with RSHO. On or around April 26, 2014, Cranford posted on Facebook
    that he intended to have RSHO tested at a diagnostic lab. Cranford also allegedly posted
    that a child had become sickened after having a bad reaction to RSHO.
    Rather than have the RSHO sample tested at the facility Cranford identified in his
    April 26, 2014 Facebook posting, Cranford took the sample to Stewart Labs to be tested
    for "volatile organic compounds (VOC) and heavy metal concentrations."
    According to the pleading, in late May 2014, Stewart Labs released to Cranford a
    "preliminary report" regarding the RSHO sample. The plaintiffs allege that after
    4
    receiving the preliminary report, Cranford immediately released copies of " 'preliminary'
    test results" on another individual's Facebook page, and posted on his own Facebook
    page information regarding where the results had been posted.
    The plaintiffs further allege that on May 8, 2014, Murray "posted false statements
    about Plaintiffs and its RSHO on the internet." The plaintiffs incorporated into the
    operative pleading a quotation of Murray's alleged false statements. Plaintiffs allege that
    on May 19, 2014, another individual "re-posted" Murray's statements, with very minor
    alterations to the text. On May 26, 2014, another individual "who followed Cranford's
    story, posted [on Facebook] the photos of preliminary test results from Stewart [Labs]
    that Cranford had previously posted." According to the complaint, as a result of Murray
    and Cranford's Facebook "announcements," "people throughout the world have read and
    followed the story and re-posted it on their Facebook timelines, further publishing the
    false statements concerning Plaintiffs."
    At some point after the "re-post[ing]" of Murray's statements, Cranford allegedly
    posted to Facebook a solicitation for contact from individuals who "had suffered negative
    reactions after taking Plaintiffs' RSHO product."
    According to the operative complaint, on May 30, 2014, Stewart Labs published
    the final test results from its analysis of the RSHO sample that had been submitted to it
    by Cranford. The plaintiffs allege that "[t]he final results showed significant different
    reporting values, especially for heavy metals such as lead, molybdenum, nickel,
    selenium, and silver, among other metals." Despite being aware of the Stewart Labs final
    test results, on June 1, 2014, Cranford posted a link to a statement written on Facebook
    5
    by " 'Sarah Hadigan' " who asserted in her statement that her " 'daughter is dead because
    of this product [i.e., RSHO],' " among other things.
    The operative pleading does not allege further conduct by any of the defendants
    after June 1, 2014, until October 14, 2014, the date on which the plaintiffs allege that the
    Project CBD defendants "published" the Hemp Oil Hustlers Article on Project CBD's
    website. In the portion of the first amended complaint in which the plaintiffs set forth the
    general allegations on which they base their later enumerated claims for relief (i.e., in the
    general allegations of the pleading), they allege that the Hemp Oil Hustlers Article was
    written by Cantu and published by Project CBD on its website and then further published
    on other websites,3 and that in the Hemp Oil Hustlers Article, the Project CBD
    defendants "claimed to have evidence that RSHO was contaminated with heavy metals
    and solvents without verifying the accuracy of the results from Stewart Environmental,"
    and "alleged that multiple people became ill after using RSHO due to heavy metals and
    other toxins based on Cranford's opinion."
    According to the operative complaint, MMI's stock price "has plummeted" ever
    since the named defendants "made these announcements." Plaintiffs assert that they have
    been harmed by the defendants' actions "in excess of one hundred million dollars."
    3     It has not been alleged that the Hemp Oil Hustlers Article was published on
    Facebook.
    6
    B. Procedural background
    1. Trial court proceedings
    On January 16, 2015, the plaintiffs filed their first amended complaint, the
    operative pleading for purposes of this appeal.4 The first amended complaint states five
    pleaded counts against all of the named defendants, including libel (count 1), trade libel
    (count 2), false light (count 3), negligence (count 4), and intentional infliction of
    emotional distress (count 5). Attached to the complaint are multiple exhibits.
    The first amended complaint recites all of the factual allegations regarding the
    Project CBD defendants' conduct vis-à-vis the plaintiffs in three paragraphs (paragraphs
    50, 51, and 52), which are included under the heading "FACTS COMMON TO ALL
    CLAIMS."5 These three paragraphs focus on the Project CBD defendants' publication of
    the Hemp Oil Hustlers Article.
    The Project CBD defendants responded to the complaint by filing an anti-SLAPP
    motion pursuant to California's anti-SLAPP statute. In response to the anti-SLAPP
    motion, the trial court issued an order granting the motion in part and denying it in part.
    Specifically, the court determined that all of the counts alleged against the Project CBD
    defendants arose from protected activities under the anti-SLAPP statute. The court
    therefore proceeded to consider whether the plaintiffs had demonstrated a probability of
    prevailing on their claims against the Project CBD defendants. The trial court determined
    that the plaintiffs had not demonstrated a probability of prevailing on counts 2, 4 and 5 of
    4      The record on appeal does not include the original complaint.
    5      We provide the full text of these paragraphs later in this opinion.
    7
    the first amended complaint, but had demonstrated a probability of prevailing on counts 1
    and 3.
    In determining that the plaintiffs had demonstrated a probability of prevailing on
    counts 1 and 3, the trial court concluded that the "numerous purportedly false statements
    within the article, coupled with a failure to correctly cite information from sources is
    sufficient evidence of fault." In response to the Project CBD defendants' argument that
    the plaintiffs should be considered limited public figures and therefore, should be
    required to prove actual malice on the part of the Project CBD defendants, the trial court
    concluded that the plaintiffs could not be considered public figures, and that they thus
    would not have to prove malice. The court also determined, however, that even if the
    plaintiffs would have been required to establish malice, the evidence they presented in
    response to the anti-SLAPP motion was sufficient to support a finding that the Project
    CBD defendants "engaged in 'unreasonable conduct constituting an extreme departure
    from the standards of investigation and reporting ordinarily adhered to by responsible
    publishers.' " Such a finding, the court concluded, would be sufficient to raise a triable
    issue of fact with respect to the "actual malice" standard.
    In granting the Project CBD defendants' anti-SLAPP motion in part and denying it
    in part, the trial court struck counts 2, 4, and 5 insofar as those counts were asserted
    against the Project CBD defendants, but left counts 1 and 3 intact.
    8
    The Project CBD defendants filed a timely notice of appeal.6
    2. Relevant proceedings on appeal
    After the parties completed briefing on appeal and this court began reviewing the
    record, the court identified a potential issue in the case that the parties had not addressed
    in their briefing. This court issued a letter to counsel for the parties, seeking
    supplemental briefing from the parties with respect to this issue. The letter stated in
    relevant part:
    "The court requests supplemental letter briefs from the parties, as
    outlined below. The First Amended Complaint in the above-entitled
    action alleges in paragraphs 50, 51, and 52 the following:
    " '50. Plaintiffs are informed and believe, and based thereon
    allege, that on or about October 14, 2014, Cantu, [b]y and
    through Lee and Project CBD published an article titled "Hemp
    Oil Hustlers- A Project CBD Special Report on Medical
    Marijuana Inc., HempMeds & Kannaway," (hereinafter referred
    to as "Hemp Oil Hustlers"). This article claimed to have
    evidence that RSHO was contaminated with heavy metals and
    solvents without verifying the accuracy of the results from
    Stewart Environmental. Project CBD also alleged that multiple
    people became ill after using RSHO due to heavy metals and
    other toxins based on Cranford's opinion. Lee wrote a forward
    for Cantu's article, asserting opinions and rumors as fact without
    proof or citation, and published Cantu's article on his Project
    CBD website. [See Exhibit M].
    " '51. Plaintiffs are informed and believe, and based thereon
    allege, that the Hemp Oil Hustlers article from October 14, 2014,
    has been republished on at least seventy-eight other websites.
    [See Exhibit L].
    6      The plaintiffs have not appealed that portion of the trial court's order granting the
    Project CBD defendants' anti-SLAPP motion with respect to counts 2, 4, and 5.
    9
    " '52. Despite knowledge that the preliminary results were
    inaccurate, CannLabs, Rifle Mountain, LLC, Murry, Cranford,
    Project CBD, Cantu, Lee, and/or DOES 1 through 20, inclusive,
    and/or each of them, jointly or separately continued to publish
    these results.' (Italics added.)
    "In the portion of the First Amended Complaint alleging the cause of
    action for libel, which the trial court did not strike in response to
    Project CBD, Aaron M. Cantu, and Martin Lee's (the Project CBD
    defendants) anti-SLAPP motion, the sole allegation identifying the
    false statement or statements to support the cause of action provides:
    " '59. Plaintiffs are informed and believe, and based thereon
    allege, that between May 1, 2014 and June 1, 2014, CannLabs,
    Rifle Mountain, LLC, Murry, Cranford, Project CBD, Cantu,
    Lee, and/or DOES 1 through 20, inclusive, and/or each of them,
    jointly or separately, published negative statements of fact about
    Plaintiffs on Facebook, which contained untrue and false
    statements regarding Plaintiff's product, RSHO.' (Italics added.)
    "In the portion of the First Amended Complaint alleging the cause of
    action for false light, which the trial court also did not strike in
    response to the Project CBD defendants' anti-SLAPP motion, the
    sole allegation identifying the false statement or statements to
    support the cause of action provides:
    " '90. Plaintiffs are informed and believe, and based thereon
    allege, that on or about May 19, 2014, CannLabs, Rifle
    Mountain, LLC, Murry, Cranford, Project CBD, Cantu, Lee,
    and/or DOES 1 through 20, inclusive, and/or each of them,
    jointly or separately, without Plaintiffs' consent, put Plaintiffs in
    a false light by writing, publishing, and circulating negative
    statements about Plaintiffs on Facebook, which contained untrue
    statements of fact regarding Plaintiffs and Plaintiffs' product,
    RSHO.' (Italics added.)
    "These are the only false statements alleged to have been published
    by the Project CBD defendants in these two causes of action.
    "Based on these allegations, it appears that no specific conduct
    attributed to the Project CBD defendants has been alleged as the
    basis for the causes of action for libel or false light against the
    Project CBD defendants. In particular, the conduct from which
    10
    these causes of action are alleged to arise is limited to statements
    made between May 1, 2014 and June 1, 2014, and statements made
    on Facebook. The only statements identified in reference to the
    Project CBD defendants in the First Amended Complaint, however,
    are alleged to have been published in October 2014, and are not
    alleged to have been published on Facebook. (See Exhibit L to the
    First Amended Complaint.)
    "The court therefore requests that the parties respond to the
    following questions:
    "1) Is the First Amended Complaint deficient with respect to
    alleging the existence of any conduct on the part of the Project CBD
    defendants to support the causes of action for libel and false light?
    "2) Assuming that the First Amended Complaint fails to state a
    legally sufficient cause of action against the Project CBD defendants
    for libel or false light because the First Amended Complaint fails to
    identify any conduct on the part of these defendants in setting forth
    these causes of action, comment on the following potential
    dispositions of this appeal, and/or provide an alternative proposed
    disposition:
    "(a) This court affirms the trial court's denial of the Project CBD
    defendants' anti-SLAPP motion with respect to the libel and false
    light causes of action on the ground that the causes of action do
    not arise from the defendants' alleged 'protected activity' because
    no activity on the part of these defendants has been alleged as to
    the libel and false light causes of action (see Jarrow Formulas,
    Inc. v. LaMarche (2003) 
    31 Cal.4th 728
    , 733 [in considering an
    anti-SLAPP motion, the court first decides 'whether the
    defendant has made a threshold showing that the challenged
    cause of action is one arising from protected activity']), without
    prejudice to the Project CBD defendants filing a demurrer or
    other challenge to the legal sufficiency of the claims against them
    on remand; or
    "(b) This court reverses the trial court's denial of the Project
    CBD defendants' anti-SLAPP motion with respect to the libel
    and false light causes of action on the ground that the plaintiffs
    cannot demonstrate a probability of prevailing on these causes of
    action against the Project CBD defendants because they cannot
    demonstrate that the complaint is legally sufficient with respect
    11
    to these claims (see Briggs v. Eden Council for Hope &
    Opportunity (1999) 
    19 Cal.4th 1106
    , 1122-1123 [in second step
    of anti-SLAPP motion analysis, court must determine whether
    the plaintiff has demonstrated a probability of prevailing on the
    merits by assessing whether the plaintiff has stated and
    substantiated a legally sufficient claim])." (Footnote omitted.)
    The parties submitted timely supplemental briefs in which they took opposing
    positions with respect to both of the court's questions.
    III.
    DISCUSSION
    The Project CBD defendants assert that the trial court erred in failing to strike the
    plaintiffs' causes of action for libel and false light as pleaded in counts 1 and 3 of the first
    amended complaint. According to the Project CBD defendants, the court correctly
    determined that the claims for libel and false light against them arose from protected
    conduct under the anti-SLAPP statute, but incorrectly determined that the plaintiffs had
    demonstrated a probability of prevailing on these claims against the Project CBD
    defendants. The Project CBD defendants also assert that the trial court erred in
    concluding that the plaintiffs are not limited public figures, meaning that the plaintiffs
    would not have to demonstrate that the Project CBD defendants acted with actual malice
    in publishing the Article, and/or that the court erred in concluding in the alternative that
    the plaintiffs had demonstrated that the Project CBD defendants acted with actual malice.
    After reviewing the record, we conclude that the trial court properly declined to
    strike the plaintiffs' claims for libel and false light against the Project CBD defendants,
    but on grounds different from the grounds on which the trial court based its order. As we
    12
    explain, the Project CBD defendants cannot meet their burden to identify any protected
    activity that forms the basis of the libel and false light claims against them, because the
    complaint does not allege any activity on the part of the Project CBD defendants to
    support the libel and false light claims. Thus, the anti-SLAPP statute's protections have
    not been triggered with respect to the libel and false light claims ostensibly asserted
    against the Project CBD defendants.
    A. The anti-SLAPP statute and applicable legal standards
    A SLAPP suit is "a meritless lawsuit 'filed primarily to chill the defendant's
    exercise of First Amendment rights.' " (Paul v. Friedman (2002) 
    95 Cal.App.4th 853
    ,
    861, quoting Wilcox v. Superior Court (1994) 
    27 Cal.App.4th 809
    , 815, fn. 2.)
    California's anti-SLAPP statute allows a defendant to move to dismiss "certain
    unmeritorious claims that are brought to thwart constitutionally protected speech or
    petitioning activity." (Robinzine v. Vicory (2006) 
    143 Cal.App.4th 1416
    , 1420-1421.)
    The anti-SLAPP statute provides: "A cause of action against a person arising from any
    act of that person in furtherance of the person's right of petition or free speech under the
    United States Constitution or the California Constitution in connection with a public issue
    shall be subject to a special motion to strike, unless the court determines that the plaintiff
    has established that there is a probability that the plaintiff will prevail on the claim."
    (Code Civ. Proc.,7 § 425.16, subd. (b)(1).)
    7      Further statutory references are to the Code of Civil Procedure unless otherwise
    indicated.
    13
    A court's consideration of an anti-SLAPP motion involves a two-pronged analysis.
    (Episcopal Church Cases (2009) 
    45 Cal.4th 467
    , 477.) Recently, the Supreme Court has
    expounded on the standards to be applied in this two-pronged analysis:
    "At the first step, the moving defendant bears the burden of
    identifying all allegations of protected activity, and the claims for
    relief supported by them. . . . If the court determines that relief is
    sought based on allegations arising from activity protected by the
    statute, the second step is reached. There, the burden shifts to the
    plaintiff to demonstrate that each challenged claim based on
    protected activity is legally sufficient and factually substantiated.
    The court, without resolving evidentiary conflicts, must determine
    whether the plaintiff's showing, if accepted by the trier of fact,
    would be sufficient to sustain a favorable judgment. If not, the claim
    is stricken. Allegations of protected activity supporting the stricken
    claim are eliminated from the complaint, unless they also support a
    distinct claim on which the plaintiff has shown a probability of
    prevailing." (Baral v. Schnitt (2016) 
    1 Cal.5th 376
    , 396 (Baral).)
    To make a showing under the first prong, the defendant need not show that the
    actions it is alleged to have taken were protected as a matter of law, but need only
    establish a prima facie case that its alleged actions fell into one of the categories listed in
    section 425.16, subdivision (e).8 (See Flatley v. Mauro (2006) 
    39 Cal.4th 299
    , 314.)
    "[T]he statutory phrase 'cause of action . . . arising from' means simply that the
    8       The statute defines " 'act[s] in furtherance of a person's right of petition or free
    speech' " as including: "(1) any written or oral statement or writing made before a
    legislative, executive, or judicial proceeding, or any other official proceeding authorized
    by law, (2) any written or oral statement or writing made in connection with an issue
    under consideration or review by a legislative, executive, or judicial body, or any other
    official proceeding authorized by law, (3) any written or oral statement or writing made
    in a place open to the public or a public forum in connection with an issue of public
    interest, or (4) any other conduct in furtherance of the exercise of the constitutional right
    of petition or the constitutional right of free speech in connection with a public issue or
    an issue of public interest." (§ 425.16, subd. (e).)
    14
    defendant's act underlying the plaintiff's cause of action must itself have been an act in
    furtherance of the right of petition or free speech." (City of Cotati v. Cashman (2002) 
    29 Cal.4th 69
    , 78; see also Kolar v. Donahue, McIntosh & Hammerton (2006) 
    145 Cal.App.4th 1532
    , 1537 [a cause of action arises from an act if that act forms the basis for
    the cause of action].) A cause of action may be triggered by a protected act but not arise
    from that act. (Ibid.) Thus, the "anti-SLAPP statute's definitional focus is not the form of
    the plaintiff's cause of action but, rather, the defendant's activity that gives rise to his or
    her asserted liability—and whether that activity constitutes protected speech or
    petitioning." (Navellier v. Sletten (2002) 
    29 Cal.4th 82
    , 92 (Navellier I).)
    Only if the court finds that the defendant has made the required showing, does the
    burden shift to the plaintiff to demonstrate that "there is a probability that the plaintiff
    will prevail on the claim." (§ 425.16, subd. (b)(1); DuPont Merck Pharmaceutical Co. v.
    Superior Court (2000) 
    78 Cal.App.4th 562
    , 567-568.) "Only a cause of action that
    satisfies both prongs of the anti-SLAPP statute—i.e., that arises from protected speech or
    petitioning and lacks even minimal merit—is a SLAPP, subject to be stricken under the
    statute." (Navellier, 
    supra,
     29 Cal.4th at p. 89.)
    "Review of an order granting or denying a motion to strike under section 425.16 is
    de novo." (Soukup v. Law Offices of Herbert Hafif (2006) 
    39 Cal.4th 260
    , 269, fn. 3.)
    This court considers " 'the pleadings, and supporting and opposing affidavits . . . upon
    which the liability or defense is based.' " (Ibid., italics added, citing § 425.16, subd.
    (b)(2).) The court does not weigh or compare the evidence, but rather accepts as true the
    15
    evidence favorable to the plaintiff while evaluating the defendant's evidence " 'only to
    determine if it has defeated that submitted by the plaintiff as a matter of law.' " (Ibid.)
    B. Legal standards regarding the two counts at issue on appeal9
    Count 1 asserts a cause of action for libel as to all of the named defendants.
    " ' "Defamation is an invasion of the interest in reputation. The tort involves the
    intentional publication of a statement of fact which is false, unprivileged, and has a
    natural tendency to injure or which causes special damage." [Citation.]' . . . Defamatory
    publications that are made 'by writing, printing, picture, effigy, or other fixed
    representation to the eye,' are considered libel. (Civ. Code, § 45.)" (Burrill v. Nair
    (2013) 
    217 Cal.App.4th 357
    , 382, disapproved on other grounds in Baral, supra, 1
    Cal.5th at p. 391.) The tort of defamation " 'involves (a) a publication that is (b) false,
    (c) defamatory, and (d) unprivileged, and that (e) has a natural tendency to injure or that
    causes special damage.' " (Taus v. Loftus (2007) 
    40 Cal.4th 683
    , 720.) " 'The sine qua
    non of recovery for defamation . . . is the existence of a falsehood.' " (Baker v. Los
    Angeles Herald Examiner (1986) 
    42 Cal.3d 254
    , 259.) " 'The general rule is that the
    9      As we have explained, only the Project CBD defendants appealed the trial court's
    ruling on the anti-SLAPP motion, even though the trial court issued a split-outcome
    ruling—i.e., the court denied the motion with respect to counts 1 and 3, but granted the
    motion with respect to counts 2, 4 and 5. Because the plaintiffs did not appeal the portion
    of the court's ruling granting the anti-SLAPP motion, we are reviewing only that portion
    of the court's order denying the Project CBD defendants' anti-SLAPP motion—i.e., that
    portion of the court's order declining to strike counts 1 and 3 as pled in the plaintiffs' first
    amended complaint. Therefore, we consider the legal standards for the claims asserted in
    counts 1 and 3 of the first amended complaint.
    16
    words constituting an alleged libel must be specifically identified, if not pleaded
    verbatim, in the complaint.' " (Vogel v. Felice (2005) 
    127 Cal.App.4th 1006
    , 1017, fn. 3.)
    Count 3 asserts a cause of action for false light as to all of the named defendants.
    "A 'false light' claim, like libel, exposes a person to hatred, contempt, ridicule, or obloquy
    and assumes the audience will recognize it as such." (M. G. v. Time Warner, Inc. (2001)
    
    89 Cal.App.4th 623
    , 636.) "A 'false light' cause of action is in substance equivalent to a
    libel claim, and should meet the same requirements of the libel claim, including proof of
    malice [where malice is required for the libel claim]." (Aisenson v. American
    Broadcasting Co. (1990) 
    220 Cal.App.3d 146
    , 161.)
    C. Analysis
    The trial court determined that the Project CBD defendants had met their burden
    on the first prong of the anti-SLAPP analysis—i.e., the court concluded that they had
    demonstrated that the plaintiffs' claims for relief against the Project CBD defendants
    were based on allegations arising from activities engaged in by the Project CBD
    defendants that are protected by the statute, specifically, the Project CBD defendants'
    publication of the Hemp Oil Hustlers Article. The trial court proceeded to the second
    step of the anti-SLAPP analysis and determined, with respect to counts 1 and 3, that the
    plaintiffs had demonstrated a probability of prevailing on these claims. The court
    therefore denied the Project CBD defendant's anti-SLAPP motion with respect to counts
    1 and 3.
    Our independent review of the record, however, reveals that the plaintiffs' asserted
    claims for relief against the Project CBD defendants in counts 1 and 3 are not based on
    17
    any conduct alleged to have been undertaken by the Project CBD defendants. The sole
    allegations referring to the Project CBD defendants in the first amended complaint are the
    factual allegations found in paragraphs 50, 51, and 52 of the general allegations. Those
    paragraphs state the following:
    "50. Plaintiffs are informed and believe, and based thereon allege,
    that on or about October 14, 2014, Cantu, [b]y and through Lee and
    Project CBD published an article titled 'Hemp Oil Hustlers- A
    Project CBD Special Report on Medical Marijuana Inc., HempMeds
    & Kannaway,' (hereinafter referred to as 'Hemp Oil Hustlers'). This
    article claimed to have evidence that RSHO was contaminated with
    heavy metals and solvents without verifying the accuracy of the
    results from Stewart Environmental. Project CBD also alleged that
    multiple people became ill after using RSHO due to heavy metals
    and other toxins based on Cranford's opinion. Lee wrote a forward
    for Cantu's article, asserting opinions and rumors as fact without
    proof or citation, and published Cantu's article on his Project CBD
    website. [See Exhibit M].
    "51. Plaintiffs are informed and believe, and based thereon allege,
    that the Hemp Oil Hustlers article from October 14, 2014, has been
    republished on at least seventy-eight other websites. [See Exhibit L].
    "52. Despite knowledge that the preliminary results were inaccurate,
    CannLabs, Rifle Mountain, LLC, Murry, Cranford, Project CBD,
    Cantu, Lee, and/or DOES 1 through 20, inclusive, and/or each of
    them, jointly or separately continued to publish these results."10
    (Brackets in original, italics added.)
    The factual allegations in paragraphs 50, 51, and 52 are incorporated into each
    separate count asserted in the first amended complaint, including counts 1 and 3.11 We
    10    Exhibit M to the first amended complaint includes the full text of the Article.
    Exhibit L is a list of websites.
    11    Both counts 1 and 3 include the following language: "Plaintiffs re-allege and
    incorporate by reference the allegations contained in [the preceding paragraphs] above as
    though fully set forth herein."
    18
    therefore proceed with the understanding that the first amended complaint may be read as
    if the text of paragraphs 50, 51, and 52 were included, verbatim, within the paragraphs
    setting forth the counts identified in the first amended complaint as "FIRST CAUSE OF
    ACTION [¶] (For Libel as to Defendants CannLabs, Rifle Mountain, LLC, Murray,
    Cranford, Project CBD, Cantu, and Lee)" and "THIRD CAUSE OF ACTION [¶] (For
    False Light as to Defendants CannLabs, Rifle Mountain, LLC, Murray, Cranford Project
    CBD, Cantu, Lee)." (Boldface omitted.)
    Nevertheless, in the portion of the first amended complaint setting forth count 1,
    the cause of action for libel, the sole allegation identifying the false statement or
    statements on which the plaintiffs' claim for libel is based is found in paragraph 59,
    which provides:
    "59. Plaintiffs are informed and believe, and based thereon allege,
    that between May 1, 2014 and June 1, 2014, CannLabs, Rifle
    Mountain, LLC, Murry, Cranford, Project CBD, Cantu, Lee, and/or
    DOES 1 through 20, inclusive, and/or each of them, jointly or
    separately, published negative statements of fact about Plaintiffs on
    Facebook, which contained untrue and false statements regarding
    Plaintiff's product, RSHO." (Italics added.)
    Similarly, in the portion of the first amended complaint asserting a claim for false
    light, the sole allegation identifying the false statement or statements on which the
    plaintiffs' claim for false light is based is found in paragraph 90, which provides:
    "90. Plaintiffs are informed and believe, and based thereon allege,
    that on or about May 19, 2014, CannLabs, Rifle Mountain, LLC,
    Murry, Cranford, Project CBD, Cantu, Lee, and/or DOES 1 through
    20, inclusive, and/or each of them, jointly or separately, without
    Plaintiffs' consent, put Plaintiffs in a false light by writing,
    publishing, and circulating negative statements about Plaintiffs on
    19
    Facebook, which contained untrue statements of fact regarding
    Plaintiffs and Plaintiffs' product, RSHO." (Italics added.)
    These are the only portions of the first amended complaint in which the plaintiffs
    identify the specific acts (i.e., the purported false statements published by the defendants)
    underlying the libel and false lights counts/causes of action at issue.12 Thus, for the libel
    claim, the alleged activities on the part of any of the named defendants that give rise to
    the plaintiffs' claims of liability, according to the first amended complaint, is the
    "publi[cation of] negative statements of fact about Plaintiffs on Facebook ['between May
    1, 2014 and June 1, 2014'], which contained untrue and false statements regarding
    Plaintiff's product, RSHO." (Italics added.) For the false light claim, alleged activities
    on the part of any of the named defendants that give rise to the plaintiffs' claims of
    liability, according to the first amended complaint, is the "writing, publishing, and
    circulating [of] negative statements about Plaintiffs on Facebook ['on or about May 19,
    2014'], which contained untrue statements of fact regarding Plaintiffs and Plaintiffs'
    product, RSHO." (Italics added.) However, the first amended complaint specifically
    alleges that the only time that the Project CBD defendants engaged in any activity related
    to the plaintiffs was on October 14, 2014, and the plaintiffs do not allege that the Project
    12      In supplemental briefing, the plaintiffs contend that although "[p]aragraphs 59 and
    90 again reference certain facts from the incorporated 'Facts Common to All Claims,'
    there is no indication that the allegations against the Project CBD Defendants were
    limited to only Facebook posts or to a certain time frame." We disagree. The references
    to false statements made in the paragraphs following paragraphs 59 and 90 are clearly
    references to the "statements" identified in paragraphs 59 and 90.
    20
    CBD defendants published the Hemp Oil Hustler Article on Facebook, but, rather,
    elsewhere.
    Thus, the operative pleading, as it stands, does not allege any conduct on the part
    of the Project CBD defendants that supports the plaintiffs' claims for relief for libel or
    false light. The Project CBD defendants concede that this is so in their supplemental
    briefing: "Plaintiffs fail to connect Project CBD's purportedly defamatory statements in
    the October 2014 Report to their specific causes of action for libel and false light. . . .
    The Project CBD Defendants clearly have no connection to allegedly defamatory
    Facebook posts published several months before Project CBD's Report was even
    authored, and Plaintiffs' have not argued otherwise." More importantly, the plaintiffs
    have not alleged otherwise. Rather, all of the conduct identified in the first amended
    complaint to support the claims for libel and false light is conduct alleged to have been
    engaged in by other defendants, not the Project CBD defendants.13
    13      In contrast to the allegations made to support the claims asserted in counts 1 and 3,
    which reference solely actions by defendants other than the Project CBD defendants, the
    claim for trade libel asserted in count 2, for example, includes the following allegations
    that can be read to allege specific conduct on the part of the Project CBD defendants:
    "Plaintiffs are informed and believe, and based thereon allege, that [all of the defendants],
    inclusive, and/or each of them, jointly or separately, intentionally, wrongfully, without
    justification, and without privilege made statements that Plaintiffs' product (RSHO) was
    dangerous to consume, contained heavy metals, fluorides, chlorides, bromine, and bleach
    at high concentration[s], that it was not even hemp oil, that it caused the death of a child
    [known as 'Jaqi Angel' on Facebook]" and "Plaintiffs are informed and believe, and based
    thereon allege, that Murray's Post and/or DOES 1 through 20's statements were quoted
    and publicized in a paper by Project CBD, an online information website calling for the
    legalization of medical marijuana, and Aaron Miguel Cantu, an employee of Project
    CBD. The 'Hemp Oil Hustlers' article has been reprinted and updated as of November 4,
    2014." (Brackets in original.) Thus, it is clear that the plaintiffs knew how to reference
    21
    Given that the first amended complaint does not allege any conduct on the part of
    the Project CBD defendants giving rise to the claims for liability in the libel and false
    light counts, there is no activity on the part of the Project CBD defendants, let alone
    activity that amounts to "protected speech or petitioning" (Navellier I, supra, 29 Cal.4th
    at p. 92), that could give rise to the Project CBD's claimed liability for libel or false light
    as alleged in the first amended complaint. As a result, defendants simply cannot identify
    any allegations of protected activity that support the libel and false light claims for relief,
    as is their burden under the first prong of the anti-SLAPP analysis. (See Baral, supra, 1
    Cal.5th at p. 396 ["the moving defendant bears the burden of identifying all allegations of
    protected activity, and the claims for relief supported by them" (italics added)].) Because
    the relief sought in the libel and false light counts is not based on allegations arising from
    any activity attributed to the Project CBD defendants, no protected activity on their part
    supports these claims, and we therefore do not reach the second step of the anti-SLAPP
    analysis. (See ibid. [only "[i]f the court determines that relief is sought based on
    allegations arising from activity protected by the statute" is the "second step . . .
    reached"].)14
    and rely on the specific factual allegations of the Project CBD defendants' activities to
    support a particular claim for relief. As we have explained, they made no similar
    allegations regarding the conduct of the Project CBD defendants, with respect to the two
    pleaded causes of action at issue on appeal.
    14      This case presents a unique circumstance in which the failure of the plaintiff to
    state a legally sufficient claim against the defendant requires a determination at the first
    step of the anti-SLAPP motion analysis, where the defendant bears the burden of
    identifying "all allegations of protected activity, and the claims for relief supported by
    them." (Baral, supra, 1 Cal.5th at p. 396.) This is because the insufficiency of the claims
    22
    It would be inappropriate for us to insert into a pleading claims for relief based on
    allegations of activities that the plaintiffs simply have not identified, even if the parties
    suggest on appeal how the plaintiffs might have intended to frame those claims and/or
    attempt to identify the specific conduct or assertions of statements alleged to be false on
    which the plaintiffs intended to base such claims for relief.15 It is not our role to engage
    in what would amount to a redrafting of the first amended complaint in order to read that
    document as alleging conduct that supports a claim that has not in fact been specifically
    alleged, and then assess whether the pleading that we have essentially drafted could
    survive the anti-SLAPP motion directed at it. The anti-SLAPP statute operates in a very
    specific way, permitting a court to strike from a complaint only "[a] cause of action
    against a person arising from any act of that person in furtherance of the person's right of
    against the Project CBD defendants arises as a result of the complete failure of the first
    amended complaint to allege any conduct on the part of this particular set of defendants
    to support the plaintiffs' claims for relief in the counts at issue. As a result, the
    defendants cannot identify protected activity on their part supporting the claim that would
    trigger the anti-SLAPP statute's protection. We can imagine, however, that in a more
    typical scenario, the plaintiff will have identified specific conduct on the part of the
    defendant at issue, and that the identified conduct may be determined to be either
    "protected activity" or "unprotected activity" for purposes of the anti-SLAPP analysis,
    thereby triggering application of the second prong analysis. In such an instance, is it also
    possible that the conduct identified and determined to be "protected activity" does not
    establish a sufficient claim for relief as a matter of law. In such a circumstance, the
    appropriate disposition would be a determination that the plaintiff has not met his or her
    burden to demonstrate a probability of success on the merits of the claim, and the anti-
    SLAPP motion would be properly granted as to that claim. (See Vogel v. Felice, supra,
    127 Cal.App.4th at pp.1018-1019 [if the pleadings are not adequate to support a cause of
    action, the plaintiff has failed to carry the plaintiff's burden in opposing an anti-SLAPP
    motion].)
    15     Our decision not to attempt to reimagine the operative complaint is particularly
    appropriate given the fact that the parties disagree as to what the plaintiffs intended to,
    and did in fact, allege in that pleading.
    23
    petition or free speech under the United States Constitution or the California Constitution
    in connection with a public issue" when the plaintiff cannot establish a probability of
    prevailing on the claim. (§ 425.16, subd. (b)(1).) The anti-SLAPP statute's stark
    remedies come into play to bring an end solely to "meritless" claims filed primarily to
    chill the defendant's exercise of his or her First Amendment rights (see Paul v. Friedman,
    supra, 95 Cal.App.4th at p. 861). Where, as here, the operative complaint alleges no act
    on the part of the moving defendants in support of the claim or claims for relief that those
    defendants seek to strike from that complaint, the defendants are not entitled to strike
    those claims for relief pursuant to the anti-SLAPP statute, although they may have other
    remedies available to them to address deficiencies in the pleading.
    We conclude that the appropriate course of action is to affirm the denial of the
    anti-SLAPP motion with respect to counts 1 and 3, given that no protected or
    unprotected activity on the part of the Project CBD defendants has been alleged to
    support the claims for relief asserted in these counts, and to allow the parties, themselves,
    to correct the course of this litigation in the trial court if they determine that such a course
    correction is necessary.16
    16       Specifically, this opinion is not intended to preclude the Project CBD defendants
    from demurring to the remaining counts of the first amended complaint on the ground
    that it fails to state a claim against them based on the insufficiencies in the libel and false
    light counts identified here.
    24
    IV.
    DISPOSITION
    The trial court's order denying the Project CBD defendants' anti-SLAPP motion
    with respect to counts 1 (libel) and 3 (false light) is affirmed. The matter is remanded to
    the trial court for further proceedings.
    AARON, J.
    WE CONCUR:
    BENKE, Acting P. J.
    PRAGER, J.*
    *       Judge of the San Diego Superior Court, assigned by the Chief Justice pursuant to
    article VI, section 6 of the California Constitution.
    25