Langston v. South Coast Towing CA2/5 ( 2013 )


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  • Filed 9/30/13 Langston v. South Coast Towing CA2/5
    NOT TO BE PUBLISHED IN THE OFFICIAL REPORTS
    California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for
    publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication
    or ordered published for purposes of rule 8.1115.
    IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA
    SECOND APPELLATE DISTRICT
    DIVISION FIVE
    ALLAN LANGSTON,                                                      B241405
    Plaintiff and Appellant,                                    (Los Angeles County
    Super. Ct. No. BC471173)
    v.
    SOUTH COAST TOWING, INC. et al.,
    Defendants and Respondents.
    APPEAL from a judgment of the Superior Court of Los Angeles County, Michael
    L. Stern, Judge. Reversed.
    Arias Ozzello & Gignac, Mike Arias and Mark F. Didak for Plaintiff and
    Appellant.
    Yee & Belilove, Steven R. Yee and Steve R. Belilove for Defendants and
    Respondents.
    INTRODUCTION
    Plaintiff and appellant Allan Langston (plaintiff) brought an action on behalf of
    himself and a class against defendants and respondents South Coast Towing, Inc.1 (South
    Coast) and Tamar Ohayan (Ohayan) (collectively South Coast or defendants) based on
    defendants‘ alleged operation of a scheme in which they offered persons attending events
    (in plaintiff‘s case, a USC football game) to pay to park in private lots and, after the lots
    were full, posting ―No Parking‖ signs, towing the vehicles, and charging the vehicles‘
    owners a fee to redeem their vehicles. The complaint alleged three causes of action for
    violation of the unfair competition law (UCL) (Bus. & Prof. Code, § 17200 (section
    17200)) premised on theories of unlawful, unfair, and fraudulent conduct; and causes of
    action for false advertising (Bus. & Prof. Code, § 17500 (section 17500)), elder and
    dependent financial abuse (Welf. & Inst. Code, §§ 15610.07, 15610.23, 15610.25 &
    15610.30),2 fraud, and violation of the Consumer Legal Remedies Act (CLRA) (Civ.
    Code, § 1750 et seq.). The trial court sustained without leave to amend defendants‘
    demurrer to all of plaintiff‘s causes of action except his causes of action for unfair
    competition based on fraud and violation of the CLRA, as to which causes of action the
    trial court sustained defendants‘ demurrer with leave to amend.3 Plaintiff elected not to
    1     Plaintiff also named as defendants South Coast Towing Systems, Dennis Wong,
    and Felix Wong. South Coast Towing, Inc. contends that it was erroneously sued as
    ―South Coast Towing Systems.‖ South Coast Towing Systems, Dennis Wong, and Felix
    Wong are not parties to this appeal.
    2      Defendants‘ demurrer did not address the dependent adult financial abuse
    allegations in this cause of action. Although the trial court sustained without leave to
    amend defendants‘ demurrer to the cause of action—i.e., including the dependent adult
    financial abuse allegations—plaintiff‘s appeal addresses only the elder financial abuse
    allegations and thus appears to have abandoned the dependent adult financial abuse
    allegations in this cause of action.
    3         Neither Dennis Wong nor Felix Wong had filed a responsive pleading at the time
    the trial court heard defendants‘ demurrer.
    2
    amend his complaint, the time within which to amend the complaint expired, and the trial
    court entered judgment in favor of defendants. Plaintiff appeals. We reverse.
    FACTUAL AND PROCEDURAL BACKGROUND
    In his complaint, plaintiff alleged that he ―paid persons who represented they were
    authorized to sell parking on a vacant lot at 1190 West 29th Street, Los Angeles,
    California (the ‗29th Street lot‘) while attending a USC football game at the Coliseum on
    October 30, 2010. There were no ‗No Parking‘ signs posted when he parked his vehicle
    there and left to attend the game. Soon after the 29th Street lot filled up and those who
    paid to park there left for the Coliseum; however, witnesses observed persons posting
    ‗No Parking‘ signs there, quickly followed by an efficient operation by South Coast
    defendants to tow away parked vehicles using tow trucks that had been parked nearby,
    out of view of the 29th Street lot, apparently for this purpose. This operation was
    facilitated by Dennis Wong, who signed vehicle impound authorization forms provided
    by South Coast defendants on behalf of himself and the other owner(s) of the 29th Street
    lot. When plaintiff and other class members returned to the 29th Street lot after the game
    they discovered their vehicles had been towed away, and that they could redeem their
    vehicles by going to South Coast defendants‘ impound lot at 3526 East Olympic
    Boulevard, Los Angeles, California 90023 and paying the required towing and impound
    fees, a portion of which exceeding $100 was paid by plaintiff (he was able to stop his
    credit card company from paying the remainder after complaining to it that the charge
    was fraudulent). In addition, plaintiff‘s vehicle was physically damaged as a result of
    defendants‘ handling it, causing him to incur repair bills in the approximate sum of
    $2,900.‖ Plaintiff alleged that Ohayan is liable, inter alia, as the alter ego of South Coast.
    The complaint defined the putative class as ―‗All persons in the State of California
    who suffered injury in fact and lost money or property as a result of being induced by one
    or more defendants to purchase parking at properties where, such defendant(s)
    represented by words and/or conduct, it was legal for such persons to park if the right to
    park was paid for, and who later lost money or property in the form of towing and/or
    3
    impound fees to redeem their vehicles, or suffered other damages, as a result of one or
    more defendants towing their vehicles.‘ The Class includes a subclass defined as, ‗Every
    Class member who was age 65 or older, or was a disabled person, at the time he or she
    suffered injury in fact and lost money or property as a result of the conduct complained
    of.‘‖
    Defendants demurred to plaintiff‘s complaint contending that the complaint failed
    to state facts sufficient to maintain plaintiff‘s claims on a class-wide basis and that each
    cause of action failed to state facts sufficient to constitute a cause of action (Code Civ.
    Proc., § 430.10, subd. (e)) and was fatally uncertain (Code of Civ. Proc., § 430.10, subd.
    (f)). Defendants further contended that the complaint failed to state facts establishing
    Ohayan‘s liability on an alter ego theory. The trial court sustained without leave to
    amend defendants‘ demurrer to plaintiff‘s causes of action for violation of the UCL based
    on unlawful and unfair conduct, false advertising, elder and dependent financial abuse,
    and fraud. It sustained with leave to amend plaintiff‘s causes of action for unfair
    competition based on fraud and violation of the CLRA.
    DISCUSSION
    I.      Standard of Review
    ―On appeal from a judgment dismissing an action after sustaining a demurrer
    without leave to amend, the standard of review is well settled. We give the complaint a
    reasonable interpretation, reading it as a whole and its parts in their context. (Zelig v.
    County of Los Angeles (2002) 
    27 Cal. 4th 1112
    , 1126 [
    119 Cal. Rptr. 2d 709
    , 
    45 P.3d 1171
    ].) Further, we treat the demurrer as admitting all material facts properly pleaded,
    but do not assume the truth of contentions, deductions or conclusions of law. (Ibid.;
    Aubry v. Tri–City Hospital Dist. (1992) 
    2 Cal. 4th 962
    , 966–967 [
    9 Cal. Rptr. 2d 92
    , 
    831 P.2d 317
    ] (Aubry).) When a demurrer is sustained, we determine whether the complaint
    states facts sufficient to constitute a cause of action. (Zelig, supra, 27 Cal.4th at p. 1126.)
    And when it is sustained without leave to amend, we decide whether there is a reasonable
    possibility that the defect can be cured by amendment: if it can be, the trial court has
    4
    abused its discretion and we reverse. (Ibid.)‖ (City of Dinuba v. County of Tulare (2007)
    
    41 Cal. 4th 859
    , 865.)
    II.    The Class Allegations
    Plaintiff purports to appeal from the trial court‘s ruling sustaining defendants‘
    demurrer to the class allegations. The trial court made no such ruling. The trial court
    sustained defendants‘ demurrer as to each of plaintiff‘s causes of action, whether with or
    without leave to amend, because the causes of action failed to state facts sufficient to
    constitute a cause of action. The trial court did not rule on defendants‘ demurrer to the
    class allegations—i.e., that the complaint did not state facts sufficient to proceed on a
    class-wide basis. Presumably, the trial court did not rule on the class allegations because
    it did not need to reach that issue having otherwise disposed of plaintiff‘s entire action—
    i.e., because plaintiff had not asserted a viable cause of action, the trial court did not have
    to decide whether plaintiff could proceed on behalf of a class or he could proceed only on
    his own behalf. Because the trial court did not rule on this part of defendants‘ demurrer,
    the issue is not before us on appeal.4
    III.   Fraud
    Plaintiff contends that the trial court erred when it sustained without leave to
    amend his fraud cause of action. We agree.
    ―‗The elements of fraud, which give rise to the tort action for deceit, are (a)
    misrepresentation (false representation, concealment, or nondisclosure); (b) knowledge of
    falsity (or ―scienter‖); (c) intent to defraud, i.e., to induce reliance; (d) justifiable reliance;
    and (e) resulting damage.‘ [Citations.]‖ (Lazar v. Superior Court (1996) 
    12 Cal. 4th 631
    ,
    638.) ―In California, fraud must be pled specifically; general and conclusory allegations
    4       Normally, whether a class action can proceed is determined on a motion for class
    certification, but if, as a matter of law, the class action is meritless, that can be
    determined by demurrer. (Linder v. Thrifty Oil Co. (2000) 
    23 Cal. 4th 429
    , 440; Tucker v.
    Pacific Bell Mobile Services (2012) 
    208 Cal. App. 4th 201
    , 211.)
    5
    do not suffice. (Stansfield v. Starkey (1990) 
    220 Cal. App. 3d 59
    , 74 [
    269 Cal. Rptr. 337
    ];
    Nagy v. Nagy (1989) 
    210 Cal. App. 3d 1262
    , 1268 [
    258 Cal. Rptr. 787
    ]; 5 Witkin, Cal.
    Procedure (3d ed. 1985) Pleading, § 662, pp. 111-112.) ‗Thus ―‗the policy of liberal
    construction of the pleadings . . . will not ordinarily be invoked to sustain a pleading
    defective in any material respect.‖‘ [Citation.] [¶] This particularity requirement
    necessitates pleading facts which ―show how, when, where, to whom, and by what means
    the representations were tendered.‖‘ (Stansfield, supra, 220 Cal.App.3d at p. 73, italics in
    original.)‖ (Id. at p. 645.) Notwithstanding this rule of specificity of pleading a fraud
    claim, however, Witkin has stated, ―the courts should not look askance at the complaint,
    and seek to absolve the defendant from liability, on highly technical requirements of form
    in pleading. . . . [¶] These views have been followed in a number of cases sustaining
    fraud complaints that would, on stricter scrutiny, be found defective.‖ (5 Witkin, Cal.
    Procedure (5th ed. 2008) Pleading, § 714, at p. 129.)
    In his fraud cause of action, plaintiff alleged that defendants‘ parking lot towing
    scheme, ―is fraudulent in that these defendants, and each of them, knowingly organized
    and engaged in a scheme to defraud plaintiff and Class members by luring them to park
    for special events at public venues on private property, pay for that parking, and after
    plaintiff and Class members left the property, to post ‗no parking‘ signs so they could
    profit by towing and impounding the vehicles parked by plaintiff and Class members.
    The conduct of defendants, and each of them, constituted a representation by conduct
    and/or words to plaintiff and Class members that they could legally and safely park at
    those locations, upon which plaintiff and Class members reasonably relied to their
    detriment by paying for parking, and later having to pay much greater sums to redeem
    their vehicles from impound after they were towed. These defendants, and each of them,
    knew or acted with reckless disregard of the fact that such representations were false and
    that plaintiff and Class members were simply being lured into being victims of this
    fraudulent scheme.‖
    Plaintiff‘s complaint alleged specific facts to state all of the elements of a fraud
    cause of action. (Lazar v. Superior Court, supra, 
    12 Cal. 4th 638
    , 645.) The complaint
    6
    alleged that defendants falsely represented to him that he could pay to park in the 29th
    Street lot, the representation was knowingly false in that defendants posted ―No Parking‖
    signs once the lot was full and then towed his vehicle, defendants intended to induce
    reliance on the false representation—i.e., they ―lured‖ plaintiff into parking in the lot,
    plaintiff ―reasonably relied‖ on the false representation in paying to park in the lot, and
    plaintiff was damaged as a result of the false representation—i.e., his vehicle was
    damaged when towed and he incurred fees to redeem his vehicle from the tow lot.
    Defendants contend that plaintiff‘s fraud cause of action was deficient because it
    failed to allege specific fact that showed who posted the ―No Parking‖ signs. Plaintiff
    may not have alleged the specific identity of the person who posted the ―No Parking‖
    signs, but he did allege that ―defendants, and each of them, knowingly organized and
    engaged in a scheme to defraud plaintiff and Class members by luring them to park for
    special events at public venues on private property, pay for that parking, and after
    plaintiff and Class members left the property, to post ‘no parking’ signs . . . .‖ (Italics
    added.) ―Less specificity should be required of fraud claims ‗when ―it appears from the
    nature of the allegations that the defendant must necessarily possess full information
    concerning the facts of the controversy,‖ [citation]; ―[e]ven under the strict rules of
    common law pleading, one of the canons was that less particularity is required when the
    facts lie more in the knowledge of the opposite party . . . .‖‘ ([Committee on Children’s
    Television, Inc. v. General Foods Corp. (1983) 
    35 Cal. 3d 197
    ] at p. 217.) Also
    ‗considerations of practicality enter in‘ when multiple plaintiffs and defendants are
    involved. [Citation.]‖ (Alfaro v. Community Housing Improvement Systems & Planning
    Assn., Inc. (2009) 
    171 Cal. App. 4th 1356
    , 1384.) Here, from the allegations, it may be
    inferred that the facts concerning the identity of the participants lies more in the
    knowledge of defendants.
    Defendants also contend that plaintiff‘s fraud cause of action is deficient because
    it did not make ―any allegations regarding any purported representations made by
    [defendants.]‖ As set forth above, the complaint alleged that defendants falsely
    represented to plaintiff that he could pay to park in the 29th Street lot. Thus, the trial
    7
    court erred when it sustained without leave to amend defendants‘ demurrer to plaintiff
    fraud cause of action.
    IV.    UCL Violation Based on Unlawful, Unfair, and Fraudulent Conduct
    Plaintiff contends that the trial court erred in sustaining without leave to amend his
    unfair competition causes of action based on unlawful and unfair conduct, and in
    sustaining with leave to amend his cause of action for unfair competition based on
    fraudulent conduct. The trial court erred.
    A.     Unlawful conduct
    The UCL‘s ―coverage is ‗sweeping, embracing ―‗anything that can properly be
    called a business practice and that at the same time is forbidden by law.‘‖‘ [Citations.]‖
    (Cel–Tech Communications, Inc. v. Los Angeles Cellular Telephone Co. (1999) 
    20 Cal. 4th 163
    , 180.) ―An ‗unlawful‘ business practice or act within the meaning of the
    UCL ‗is an act or practice, committed pursuant to business activity, that is at the same
    time forbidden by law. [Citation.]‘ (Klein v. Earth Elements, Inc. (1997) 
    59 Cal. App. 4th 965
    , 969 [
    69 Cal. Rptr. 2d 623
    ].) The California Supreme Court has explained that ‗[b]y
    proscribing ―any unlawful‖ business practice, ―[Business and Professions Code] section
    17200 ‗borrows‘ violations of other laws and treats them as unlawful practices‖ that the
    unfair competition law makes independently actionable. [Citation.]‘ (Cel–Tech
    Communications, Inc. v. Los Angeles Cellular Telephone Co.[, supra,] 20 Cal.4th [at p.]
    180 [
    83 Cal. Rptr. 2d 548
    , 
    973 P.2d 527
    ] (Cel–Tech ).)‖ (Bernardo v. Planned
    Parenthood Federation of America (2004) 
    115 Cal. App. 4th 322
    , 351-352.) An unfair
    competition claim does not require the specific pleading required for a fraud cause of
    action. (Quelimane Co. v. Stewart Title Guaranty Co. (1998) 
    19 Cal. 4th 26
    , 46-47.)
    Plaintiff‘s cause of action for violation of the UCL based on unlawful conduct asserted
    that defendants‘ alleged parking lot towing scheme violated various Vehicle and Civil
    Code sections, including Vehicle Code section 22658. Vehicle Code section 22658,
    8
    subdivision (a)(1) through (4)5, states the circumstances under which a vehicle properly
    may be towed from private property. Plaintiff alleged that none of those circumstances
    was present when defendants towed plaintiff‘s vehicle. Accordingly, plaintiff properly
    pleaded a cause of action for violation of the UCL based on defendants‘ alleged business
    practice of towing vehicles in violation of Vehicle Code section 22658, and the trial court
    erred in sustaining without leave to amend defendants‘ demurrer to this cause of action.6
    (Bernardo v. Planned Parenthood Federation of America, supra, 115 Cal.App.4th at pp.
    351-352.)
    5      Vehicle Code section 22658, subdivisions (a)(1) through (4) provide:
    ―(a) The owner or person in lawful possession of private property, including an
    association of a common interest development as defined in Section 1351 of the Civil
    Code, may cause the removal of a vehicle parked on the property to a storage facility that
    meets the requirements of subdivision (n) under any of the following circumstances:
    ―(1) There is displayed, in plain view at all entrances to the property, a sign not
    less than 17 inches by 22 inches in size, with lettering not less than one inch in height,
    prohibiting public parking and indicating that vehicles will be removed at the owner‘s
    expense, and containing the telephone number of the local traffic law enforcement
    agency and the name and telephone number of each towing company that is a party to a
    written general towing authorization agreement with the owner or person in lawful
    possession of the property. The sign may also indicate that a citation may also be issued
    for the violation.
    ―(2) The vehicle has been issued a notice of parking violation, and 96 hours have
    elapsed since the issuance of that notice.
    ―(3) The vehicle is on private property and lacks an engine, transmission, wheels,
    tires, doors, windshield, or any other major part or equipment necessary to operate safely
    on the highways, the owner or person in lawful possession of the private property has
    notified the local traffic law enforcement agency, and 24 hours have elapsed since that
    notification.
    ―(4) The lot or parcel upon which the vehicle is parked is improved with a single-
    family dwelling.‖
    6      Because defendants‘ alleged violation of Vehicle Code section 22658 is a
    sufficient basis for plaintiff‘s UCL cause of action based on unlawful conduct, we need
    not address whether the other statutes on which plaintiff relied also are sufficient bases
    for plaintiff‘s cause of action.
    9
    B.      Unfair Conduct
    ―[A] practice may be deemed unfair even if not specifically proscribed by some
    other law.‖ (Cel–Tech, supra, 20 Cal.4th at p. 180.) However, ―[t]he standard for
    determining what business acts or practices are ‗unfair‘ in consumer actions under the
    UCL is currently unsettled. (See Aleksick v. 7–Eleven, Inc. (2012) 
    205 Cal. App. 4th 1176
    ,
    1192 [
    140 Cal. Rptr. 3d 796
    ] [public policy that is predicate for action must be tethered to
    specific constitutional, statutory or regulatory provisions]; Ticconi v. Blue Shield of
    California Life & Health Ins. Co. (2008) 
    160 Cal. App. 4th 528
    , 539 [
    72 Cal. Rptr. 3d 888
    ]
    [applying balancing test, but also examining whether practice offends established public
    policy or is immoral, unethical, oppressive, unscrupulous or substantially injurious to
    consumers]; Camacho v. Automobile Club of Southern California (2006) 
    142 Cal. App. 4th 1394
    , 1403 [
    48 Cal. Rptr. 3d 770
    ] [consumer injury must be substantial, and
    neither outweighed by countervailing benefits nor avoidable by consumers]; Progressive
    West Ins. Co. v. Superior Court (2005) 
    135 Cal. App. 4th 263
    , 285 [
    37 Cal. Rptr. 3d 434
    ]
    [impact of the act or practice on victim is balanced against reasons, justifications and
    motives of the alleged wrongdoer].)‖ (Zhang v. Superior Court (2013) 
    57 Cal. 4th 364
    ,
    380, fn. 9.)
    Plaintiff, in his cause of action for violation of the UCL based on unfair conduct,
    contended that defendants‘ alleged parking lot towing scheme is ―unfair, offends public
    policy, is immoral, unscrupulous, unethical, deceitful, fraudulent, and offensive, and
    causes substantial injury to consumers.‖ The cause of action incorporated the allegation
    that defendants‘ scheme violated various Vehicle and Civil Code sections. Plaintiff‘s
    allegation that defendants engaged in a scheme pursuant to which they lured persons to
    park their vehicles in private parking lots for a fee and, when the lots were full, posted
    ―No Parking‖ signs, towed the vehicles, and charged fees to redeem the vehicles from the
    tow lots is sufficient to state a cause of action for unfair conduct in violation of the UCL
    under any standard. (Zhang v. Superior Court, supra, 57 Cal.4th at p. 380, fn. 9.)
    Accordingly, the trial court erred in sustaining without leave to amend defendants‘
    demurrer to plaintiff‘s cause of action for violation of the UCL based on unfair conduct.
    10
    C.     Fraudulent Conduct
    ―The ‗―fraud‖ contemplated by section 17200‘s third prong bears little
    resemblance to common law fraud or deception. The test is whether the public is likely
    to be deceived.‘ (State Farm Fire & Casualty Co. v. Superior Court [(1996)] 45
    Cal.App.4th [1093,] 1105, citing Committee on Children’s Television, Inc. v. General
    Foods Corp. [(1983)] 35 Cal.3d [197,] 211.) Stated otherwise, ‗―Fraudulent,‖ as used in
    the statute, does not refer to the common law tort of fraud but only requires a showing
    members of the public ―‗are likely to be deceived.‘‖‘ (Saunders v. Superior Court
    [(1994)] 27 Cal.App.4th [832,] 839, citing Bank of the West v. Superior Court [(1992)] 2
    Cal.4th [1254,] 1267; see also Rubin v. Green (1993) 
    4 Cal. 4th 1187
    , 1200–1201 [
    17 Cal. Rptr. 2d 828
    , 
    847 P.2d 1044
    ].) ‗This means that a section 17200 violation, unlike
    common law fraud, can be shown even if no one was actually deceived, relied upon the
    fraudulent practice, or sustained any damage.‘ (State Farm Fire & Casualty Co. v.
    Superior Court, supra, at p. 1105; see also Klein v. Earth Elements, Inc., supra, 59
    Cal.App.4th at p. 970.)‖ (South Bay Chevrolet v. General Motors Acceptance Corp.
    (1999) 
    72 Cal. App. 4th 861
    , 888.)
    Plaintiff, in his cause of action for violation of the UCL based on fraudulent
    conduct, asserted that defendants engaged in the alleged parking lot towing scheme
    ―knowing, or with reckless or conscious disregard of the fact, that they or persons acting
    in concert with them lured plaintiff and Class members to pay to park at locations from
    which their vehicles would later be towed on the pretext that they had parked illegally,
    and that members of the Class reasonably relied to their detriment on defendants‘
    representations that they were providing Class members with legal parking. Defendants
    and each of them did so with the intent to share in the wrongfully obtained profits of the
    fraudulent scheme.‖ Plaintiff sufficiently alleged facts that he and members of the public
    were likely to be deceived by defendants‘ scheme. (South Bay Chevrolet v. General
    Motors Acceptance Corp., supra, 72 Cal.App.4th at p. 888.) Accordingly, the trial court,
    with respect to the claim for violation of the UCL based on fraudulent conduct, erred in
    sustaining with leave to amend defendants‘ demurrer.
    11
    V.     False Advertising
    Plaintiff contends that the trial court erred in sustaining without leave to amend
    defendants‘ demurrer to amend his cause of action for false advertising in violation of
    section 17500. The trial court erred in sustaining the demurrer.
    Under section 17500, it is unlawful for any person or entity ―with intent directly or
    indirectly . . . to perform services . . . or to induce the public to enter into any obligation
    relating thereto, to make or disseminate . . . in . . . any advertising device . . . or in any
    other manner or means whatever . . . any statement, concerning . . . those services . . .
    which is untrue or misleading . . . .‖ To plead properly a cause of action under section
    17500, ―[t]he complaint need only show that members of the public are likely to be
    deceived; allegations of actual deception, reasonable reliance, and damage are not
    required. [Citation.] It is not necessary to plead the exact language of each
    advertisement, to identify the persons making the misrepresentations and those to whom
    they were made, or to indicate the time and place of the deception. It is sufficient to
    describe a scheme to mislead customers, and allege that each misrepresentation to each
    customer conforms to that scheme.‖ (5 Witkin, supra, Pleading, § 781, pp. 199-200,
    citing Committee on Children’s Television, Inc. v. General Foods Corp., supra, 35 Cal.3d
    at pp. 211-214; People v. Orange County Charitable Services (1999) 
    73 Cal. App. 4th 1054
    , 1076 [―The test of a cause of action is whether the advertising is such that
    ‗―members of the public are likely to be deceived.‖ [Citations.] Allegations of actual
    deception, reasonable reliance, and damage are unnecessary.‘ [Citation.]‖]; People ex
    rel. Dept. of Motor Vehicles v. Cars 4 Causes (2006) 
    139 Cal. App. 4th 1006
    , 1016 [―The
    ‗likely to be deceived‘ standard requires a probability that ‗a significant portion of the
    general consuming public or of targeted consumers, acting reasonably in the
    circumstances, could be misled.‘ [Citation.]‖].)
    Plaintiff‘s false advertising cause of action incorporated the allegations concerning
    defendant‘s alleged parking lot towing scheme and further alleged specifically that
    ―defendants, and each of them, advertised safe and lawful paid parking for events to
    plaintiff and Class members when defendants, and each of them, knew or reasonably
    12
    should have known that plaintiff and Class members would be towed whether or not they
    had legally paid to park at those locations, so that defendants, and each of them, could
    profit thereby.‖ These allegations contained sufficient facts that defendants falsely
    advertised parking as part of their parking lot towing scheme and that plaintiff and
    members of the public were likely to be deceived by defendants‘ false advertising. (5
    Witkin, supra, Pleading, § 781, pp. 199-200; Committee on Children’s Television, Inc. v.
    General Foods Corp., supra, 35 Cal.3d at pp. 211-214; People v. Orange County
    Charitable Services, supra, 73 Cal.App.4th at p. 1076; People ex rel. Dept. of Motor
    Vehicles v. Cars 4 Causes, supra, 139 Cal.App.4th at p. 1016.) Accordingly, the trial
    court erred in sustaining without leave to amend defendants‘ demurrer to plaintiff cause
    of action for false advertising.
    VI.    Elder Financial Abuse
    Defendants demurred to plaintiff‘s cause of action for elder financial abuse on the
    ground that plaintiff failed to allege that he was at least 65 years old and thus had
    standing to bring such a cause of action. The trial court sustained the demurrer without
    leave to amend. On appeal, plaintiff contends that the trial court erred in sustaining the
    demurrer without leave to amend. He asserts that he could have amended his cause of
    action to correct the defect because he was born on April 3, 1945, and thus was 65 years
    old at the time his vehicle was towed from the 29th Street lot.
    To maintain an action for elder financial abuse under Welfare and Institutions
    Code section 15610.307, the plaintiff must be at least 65 years old. (Welf. & Inst. Code,
    7      Welfare and Institutions Code section 15610.30 provides, in relevant part:
    ―(a) ‗Financial abuse‘ of an elder or dependent adult occurs when a person or
    entity does any of the following:
    ―(1) Takes, secretes, appropriates, obtains, or retains real or personal property of
    an elder or dependent adult for a wrongful use or with intent to defraud, or both.
    ―(2) Assists in taking, secreting, appropriating, obtaining, or retaining real or
    personal property of an elder or dependent adult for a wrongful use or with intent to
    defraud, or both.
    13
    § 15610.27 [―‗Elder‘ means any person residing in this state, 65 years of age or older‖].)
    Plaintiff‘s cause of action for elder financial abuse did not allege that plaintiff was at least
    65 years old. Based on that defect, plaintiff‘s cause of action was deficient.8 Because the
    defect in plaintiff‘s cause of action could have been corrected by amendment, the trial
    court erred in sustaining the demurrer without leave to amend. (City of Dinuba v. County
    of Tulare, supra, 41 Cal.4th at p. 865.) Plaintiff can make this showing in the first
    instance to the appellate court. (Lee v. Los Angeles County Metropolitan Transportation
    Authority (2003) 
    107 Cal. App. 4th 848
    , 854.) This being a simple amendment, we
    determine that plaintiff should be allowed to amend to plead his age.
    VII.   CLRA
    Plaintiff contends that he properly pleaded a cause of action for violation of the
    CLRA and the trial court erred in sustaining with leave to amend defendant‘s demurrer.
    We agree.
    The CLRA is ―‗a nonexclusive statutory remedy for ‗unfair methods of
    competition and unfair or deceptive acts or practices undertaken by any person in a
    transaction intended to result or which results in the sale or lease of goods or services to
    ―[¶]-[¶]
    ―(b) A person or entity shall be deemed to have taken, secreted, appropriated,
    obtained, or retained property for a wrongful use if, among other things, the person or
    entity takes, secretes, appropriates, obtains, or retains the property and the person or
    entity knew or should have known that this conduct is likely to be harmful to the elder or
    dependent adult.
    ―(c) For purposes of this section, a person or entity takes, secretes, appropriates,
    obtains, or retains real or personal property when an elder or dependent adult is deprived
    of any property right, including by means of an agreement, donative transfer, or
    testamentary bequest, regardless of whether the property is held directly or by a
    representative of an elder or dependent adult.‖
    8       The allegations in support of this cause of action appear to fit within the literal
    wording of the Elder Financial Abuse Statute. (Welf. & Ins. Code, § 15610.30.) We
    leave it to the trial court to decide this matter in connection with any amended complaint
    plaintiff may file and any demurrer thereto.
    14
    any consumer. . . .‘ [Citation.]‖‘ [Citation.]‖ (Wang v. Massey Chevrolet (2002) 
    97 Cal. App. 4th 856
    , 869.) The CLRA is to ―be liberally construed and applied to promote
    its underlying purposes, which are to protect consumers against unfair and deceptive
    business practices and to provide efficient and economical procedures to secure such
    protection.‖ (Civ. Code, § 1760.) Under the CLRA,―‗[p]erson‘ means an individual,
    partnership, corporation, limited liability company, association, or other group, however
    organized‖; and ―‗[c]onsumer‘ means an individual who seeks or acquires, by purchase
    or lease, any goods or services for personal, family, or household purposes.‖ (Civ. Code,
    § 1761, subds. (c) & (d).)
    In his cause of action for violation of the CLRA, plaintiff incorporated his
    allegations concerning defendants‘ parking lot towing scheme and alleged specifically
    that ―[t]he policies, acts and practices of defendants, and each of them, as described
    above were intended to deceive plaintiff and the Class and have resulted (and will result)
    in monetary loss.‖ Defendants‘ conduct, the cause of action alleged, violated various
    parts of Civil Code section 1770, including subdivision (a)(9)9 which identifies
    ―[a]dvertising . . . services with intent not to sell them as advertised‖ as an unfair method
    of competition or an unfair or deceptive act or practice under the CLRA. Accordingly,
    plaintiff properly pleaded a cause of action for violation of the CLRA based on
    defendants‘ advertisement that persons could park at the 29th Street lot with the intent not
    to allow parking as advertised in violation of Civil Code section 1770, subdivision (a)(9),
    and the trial court erred in sustaining with leave to amend defendants‘ demurrer to this
    cause of action.10
    9       Civil Code section 1770, subdivision (a)(9) provides, ―(a) The following unfair
    methods of competition and unfair or deceptive acts or practices undertaken by any
    person in a transaction intended to result or which results in the sale or lease of goods or
    services to any consumer are unlawful: [¶]-[¶] (9) Advertising goods or services with
    intent not to sell them as advertised.‖
    10      Because defendants‘ alleged violation of Civil Code section 1770, subdivision
    (a)(9) is a sufficient basis for plaintiff‘s CLRA cause of action, we need not address
    15
    VIII. Ohayan
    Ohayan demurred to all of plaintiff‘s causes of action on the ground that plaintiff
    failed to ―sufficiently plead alter ego allegations‖ against her because he failed to plead
    facts that establish that the ―individuality or separateness of [South Coast] has ceased to
    exist and that Ohayon [sic] is in fact the corporation. Furthermore, plaintiff has not
    alleged a single fact in the complaint that alter ego liability is necessary to avoid an
    inequitable result in this case.‖11 Plaintiff contends that he properly pleaded Ohayan‘s
    liability.
    ―Ordinarily, a corporation is regarded as a legal entity, separate and distinct from
    its stockholders, officers and directors, with separate and distinct liabilities and
    obligations. [Citations.] A corporate identity may be disregarded—the ‗corporate veil‘
    pierced—where an abuse of the corporate privilege justifies holding the equitable
    ownership of a corporation liable for the actions of the corporation. [Citation.] Under
    the alter ego doctrine, then, when the corporate form is used to perpetrate a fraud,
    circumvent a statute, or accomplish some other wrongful or inequitable purpose, the
    courts will ignore the corporate entity and deem the corporation‘s acts to be those of the
    persons or organizations actually controlling the corporation, in most instances the
    equitable owners. [Citations.] The alter ego doctrine prevents individuals or other
    corporations from misusing the corporate laws by the device of a sham corporate entity
    formed for the purpose of committing fraud or other misdeeds. [Citation.] [¶] In
    California, two conditions must be met before the alter ego doctrine will be invoked.
    whether the other subdivisions on which plaintiff relied also are sufficient bases for
    plaintiff‘s cause of action.
    11      Although the trial court expressly did not sustain defendants‘ demurrer as to
    plaintiff‘s causes of action on this ground, we consider the issue because we will sustain
    defendant‘s demurrer if the demurrer was well taken on any ground pleaded, even if not
    relied upon by the trial court. (Mendoza v. Town of Ross (2005) 
    128 Cal. App. 4th 625
    ,
    631 [―We affirm if any ground offered in support of the demurrer was well taken . . . .
    [Citations.] We are not bound by the trial court‘s stated reasons, if any, supporting its
    ruling; we review the ruling, not its rationale. [Citation.]‖].)
    16
    First, there must be such a unity of interest and ownership between the corporation and its
    equitable owner that the separate personalities of the corporation and the shareholder do
    not in reality exist. Second, there must be an inequitable result if the acts in question are
    treated as those of the corporation alone. [Citations.]‖ (Sonora Diamond Corp. v.
    Superior Court (2000) 
    83 Cal. App. 4th 523
    , 538-539.)
    Plaintiff alleged on information and belief that South Coast Towing Systems and
    South Coast were mere shells without capital, assets, stock, or stockholders. It further
    alleged that South Coast Towing Systems and South Coast were the alter egos of Ohayan
    and the Doe defendants who were their controlling shareholders, officers, directors, or
    partners. Plaintiff alleged, ―There is, and at all relevant times was, a unity of interest
    and/or ownership between all of these defendants so that any individuality or
    separateness between them has ceased to exist in that TA [sic] is and was under their
    control and domination. Defendants [South Coast Towing Systems] and/or [South Coast]
    is/are, and at all relevant times was/were, completely controlled, dominated, managed
    and operated by defendants Ohayan and/or Does 1 through 25, inclusive, and each of
    them, so that defendants [South Coast Towing Systems] and/or [South Coast] was/were a
    mere shell(s), instrumentality/ies and/or conduit(s) through which each of these
    defendants conducted some or all of his/her/their/its business. Adherence to the fiction of
    the separate existence of defendants [South Coast Towing Systems] and/or [South Coast]
    as an entity or entities distinct from defendants Ohayan and/or Does 1 through 25,
    inclusive, or any of them, would permit an abuse of the corporate privilege and sanction
    fraud or promote injustice in that, among other things, it would enable each of these
    defendants to avoid liability and to defraud his, her or its creditors, the effect of which
    would be to render each defendant financially unable to respond to a monetary judgment
    awarded against each or any of them in this action.‖ Plaintiff, in alleging alter ego,
    pleaded sufficiently that any individuality or separateness between South Coast and
    Ohayan had ceased to exist and that alter ego liability was necessary to avoid an
    inequitable result. (Sonora Diamond Corp. v. Superior Court, supra, 83 Cal.App.4th at
    pp. 538-539.)
    17
    DISPOSITION
    The judgment is reversed. Plaintiff is awarded his costs on appeal.
    NOT TO BE PUBLISHED IN THE OFFICIAL REPORTS.
    MOSK, J.
    We concur:
    TURNER, P. J.
    KRIEGLER, J.
    18