Vasquez v. Greene Motors ( 2013 )


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  • Filed 4/23/13
    CERTIFIED FOR PUBLICATION
    IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA
    FIRST APPELLATE DISTRICT
    DIVISION ONE
    GUSTAVO E. VASQUEZ,                                 A134829
    Plaintiff and Respondent,
    (Solano County
    v.                                                  Super. Ct. No. FCS038384)
    GREENE MOTORS, INC. et al.,
    ORDER MODIFYING OPINION
    Defendants and Appellants.                  AND DENYING REHEARING
    [NO CHANGE IN JUDGMENT]
    THE COURT:
    It is ordered that the opinion filed herein on March 27, 2013, be modified as
    follows:
    1. On page 26, replace existing footnote 20 with the following footnote:
    20
    We also reject two other arguments of Vasquez: (1) the contract is substantively
    unconscionable because it requires him to give up the right to judicial
    determination of certain statutory rights without requiring Greene and Honda to
    give up similar rights of their own, and (2) the arbitration clause should not be
    enforced because he did not expect to find it in the contract. As to the first,
    putting aside Vasquez‘s failure to specify exactly what rights he has in mind that
    Greene and Honda might sacrifice, a lack of unconscionability has never been held
    to depend on this type of tit-for-tat exchange. As to the second, the Supreme
    Court has not mentioned the ―reasonable expectations‖ test in evaluating the
    enforceability of an arbitration clause since 1985, in Dryer v. Los Angeles Rams
    (1985) 
    40 Cal. 3d 406
    , 416, footnote 9. Even assuming this is an appropriate
    standard, it cannot be said that the presence of an arbitration clause in a preprinted
    consumer contract contravenes the ―reasonable‖ expectations of a consumer, given
    the modern ubiquity of such clauses.
    There is no change in the judgment.
    Respondent‘s petition for rehearing is denied.
    Dated:
    ________________________________
    Margulies, Acting P.J.
    A134829
    Vasquez v. Greene Motors, Inc.
    2
    Filed 3/27/13 (unmodified version)
    CERTIFIED FOR PUBLICATION
    IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA
    FIRST APPELLATE DISTRICT
    DIVISION ONE
    GUSTAVO E. VASQUEZ,
    Plaintiff and Respondent,
    A134829
    v.
    GREENE MOTORS, INC., et al.,                        (Solano County
    Super. Ct. No. FCS038384)
    Defendants and Appellants.
    After plaintiff Gustavo E. Vasquez purchased a used car on credit from defendant
    Greene Motors, Inc. (Greene), the vehicle‘s financing was assigned to defendant
    American Honda Finance Corporation (Honda). When Vasquez later sued Greene and
    Honda in connection with the terms of the financing, defendants petitioned the superior
    court to compel arbitration of the matter under a clause in the sales agreement. Vasquez
    opposed the petition on the ground the arbitration clause, contained on the back of a
    complex, one-page, preprinted document, was procedurally and substantively
    unconscionable. The trial court agreed and denied the petition to compel.
    Because the arbitration agreement was imposed on Vasquez without the
    opportunity for negotiation, and was therefore adhesive, we agree the transaction was
    procedurally unconscionable. In light of the minimal level of procedural
    unconscionability and the absence of significant substantive unconscionability, however,
    we reverse the trial court‘s denial of the petition to compel.
    I. BACKGROUND
    Vasquez sued Greene and Honda in a complaint filed August 18, 2011, alleging
    causes of action under the Rees-Levering Automobile Sales Finance Act (Civ. Code,1
    § 2981 et seq.), the Consumers Legal Remedies Act (§ 1750 et seq.), and the unfair
    competition law (Bus. & Prof. Code, § 17200 et seq.). The complaint alleged Vasquez
    purchased a used vehicle on credit from Greene, a car dealership, on January 31, 2009,
    executing a retail installment sale contract. Soon after, Greene contacted Vasquez, told
    him it had been unable to find third party financing for the transaction, and asked him to
    execute a second retail installment sales contract. This second contract (hereafter the
    Contract) was on an identical form to the first but contained somewhat different financial
    terms. The sales contract was eventually assigned to Honda.
    Although the Contract was executed on February 2, 2009, Vasquez alleged,
    Greene backdated it to January 31, 2009, the date of the original sale. According to the
    complaint, the backdating caused the financing terms in the Contract to be inaccurate,
    and ―[t]he actual annual percentage rate, based on a contract consummation date of the
    final purchase contract, may have varied from the disclosed annual percentage rate by
    more than Regulation Z [(12 C.F.R. § 226.1 (2013))] permits.‖ Based on the variance
    created by the three-day discrepancy, Vasquez sought unspecified consequential and
    general damages, restitution, punitive damages, interest, an injunction against future
    similar conduct, and attorney fees.
    Greene and Honda filed a petition to compel arbitration on the basis of an
    arbitration clause contained in the Contract. Vasquez opposed the petition on grounds the
    arbitration clause was unconscionable.
    The Contract was a preprinted form that is apparently commonly used by vehicle
    sellers in California.2 It is a single piece of paper, 26 inches long, with dense printing on
    both sides. On the upper half of the front page, contained in a series of boxes, are
    1
    All further statutory references are to the Civil Code unless otherwise indicated.
    2
    The form, No. 553-CA-ARB, printed by the Reynolds and Reynolds Company,
    is discussed in other appellate decisions involving car dealers and manufacturers.
    2
    provisions relating largely to the financial terms of sale, credit, and insurance. Many
    contain blank spaces filled in by the seller for the particular transaction. The buyer is
    required to sign the Contract in 10 different places. Four signed provisions concern the
    purchase (or declining) of optional items, such as insurance and a service contract. The
    remaining signed provisions are acknowledgments of various legal matters: the contract
    can be amended in writing only, the buyer must obtain liability insurance, the seller is
    relying on the buyer‘s representations, the seller may cancel if the agreement cannot be
    assigned, and the buyer has certain legal remedies. Some of these signatures are required
    by law. (See §§ 2982, subd. (h); 2984.1.) Above the final signature line, on the right-
    hand side, is a statement in all capital letters acknowledging the buyer was given an
    opportunity to ―take and review‖ the contract and has read ―BOTH SIDES‖ of it and
    noting the presence of an arbitration clause ―ON THE REVERSE SIDE.‖
    The reverse side, also dense with text, contains a number of provisions in separate
    boxes, many dealing with typical ―boilerplate‖ legal matters, such as warranties,
    applicable law, and buyer and seller remedies. None of the provisions on the back page
    requires a buyer‘s signature. Toward the bottom of the page is the arbitration clause.
    The entire text of the clause is outlined in a black border. In all capital letters and bold
    type at the top is written, ―ARBITRATION CLAUSE [¶] PLEASE REVIEW—
    IMPORTANT—AFFECTS YOUR LEGAL RIGHTS.‖ Immediately below, three
    numbered provisions, also in all capital letters, inform the buyer either party may request
    arbitration, this would prevent a court or class-wide proceeding, and it might limit
    discovery. Below these, in smaller type, are the actual terms of the clause. Pursuant to
    these terms, the arbitration may be conducted under the auspices of the National
    Arbitration Forum or the American Arbitration Association (AAA), at the election of the
    buyer, or by any other mutually agreeable organization; the initial arbitration will be
    conducted by a single arbitrator; it will occur in the federal district of the buyer‘s
    residence; the seller must advance up to $2,500 of the buyer‘s arbitration costs; the award
    is binding unless it is $0 or more than $100,000 or includes injunctive relief, in which
    3
    case either party can request a second arbitration before three arbitrators; and the use of
    self-help remedies and small claims court is exempted.3
    Vasquez submitted a declaration stating that at the closing of the purchase, he
    ―was presented with a stack of documents, and was simply told by the Dealership‘s
    employee where to sign and/or initial each one. All of the documents (including the
    purchase contracts) were pre-printed form documents. When I signed the documents, I
    was not given an opportunity to read any of the documents, nor was I given an
    opportunity to negotiate any of the pre-printed terms. [¶] . . . The documents were
    presented to me on a take-it-or-leave-it basis, to either sign them or not buy the car. . . . I
    had no reason to suspect that hidden on the back of the contracts that told me how much
    the vehicle cost and how much my monthly payments would be was a section that
    prohibited me from being able to sue the Dealership in court if I had a problem. [¶] . . .
    [T]he Dealership did not ask me if I was willing to arbitrate any disputes with it, did not
    tell me that there was an ‗arbitration clause‘ on the back side of the purchase contracts,
    and I did not see any such clause before I signed the documents.‖
    The trial court denied the petition to compel arbitration, relying on a since-
    depublished opinion, Sanchez v. Valencia Holding Co., LLC (2011) 
    201 Cal. App. 4th 74
    (Sanchez), review granted March 21, 2012, S199119, in finding the arbitration clause
    unconscionable by reason of ―adhesion, oppression, and surprise.‖4
    3
    For reasons of concision we have not quoted the entire clause, but we quote
    specific challenged provisions when discussed in the next section.
    4
    The Supreme Court has also granted review of a second decision that, like
    Sanchez, considered the same preprinted vehicle purchase contract addressed here.
    (Goodridge v. KDF Automotive Group, Inc. (2012) 
    209 Cal. App. 4th 325
    , review granted
    and briefing deferred Dec. 19, 2012, S206153.) At the time of our writing, there are two
    published decisions addressing the identical contract, Flores v. West Covina Auto Group,
    LLC (2013) 
    212 Cal. App. 4th 895
    (Flores) and Natalini v. Import Motors, Inc. (2013)
    
    213 Cal. App. 4th 587
    (Natalini). Both are the subject of currently unresolved petitions for
    review in the Supreme Court. We do not directly address Flores and Natalini, but the
    arguments raised in those decisions are essentially identical to the arguments addressed in
    this decision.
    4
    II. DISCUSSION
    Greene and Honda contend the trial court erred in denying enforcement of the
    arbitration clause on grounds of unconscionability.
    A. Legal Background
    Through enactment of a comprehensive statutory scheme regulating private
    arbitration, the Legislature ―has expressed a ‗strong public policy in favor of arbitration
    as a speedy and relatively inexpensive means of dispute resolution.‘ ‖ (Moncharsh v.
    Heily & Blase (1992) 
    3 Cal. 4th 1
    , 9.) ―The policy of [California‘s] law in recognizing
    arbitration agreements and in providing by statute for their enforcement is to encourage
    persons who wish to avoid delays incident to a civil action to obtain an adjustment of
    their differences by a tribunal of their own choosing.‖ (Utah Const. Co. v. Western Pac.
    Ry. Co. (1916) 
    174 Cal. 156
    , 159, disapproved on other grounds in Moncharsh v. Heily &
    Blase (1992) 
    3 Cal. 4th 1
    , 27.) Thus, California law establishes ―a presumption in favor
    of arbitrability.‖ (Engalla v. Permanente Medical Group, Inc. (1997) 
    15 Cal. 4th 951
    ,
    971.)
    When seeking to compel arbitration, the petitioner bears the burden of proving that
    an agreement to arbitrate exists, while the opponent has the burden of proving the facts of
    any defense to enforceability. (Chin v. Advanced Fresh Concepts Franchise Corp.
    (2011) 
    194 Cal. App. 4th 704
    , 708.) Notwithstanding the ―highly favored‖ status of
    arbitration (Doers v. Golden Gate Bridge etc. Dist. (1979) 
    23 Cal. 3d 180
    , 189), an
    agreement to arbitrate may be avoided on the same ―grounds as exist for the revocation of
    any contract‖ (Code Civ. Proc., § 1281). The most commonly asserted ground for
    refusing to enforce an arbitration agreement is the one asserted here, unconscionability.
    ―Unconscionability is ultimately a question of law, which we review de novo when no
    meaningful factual disputes exist as to the evidence.‖ (Chin, at p. 708; see § 1670.5.)
    ― ‗[U]nconscionability has both a ―procedural‖ and a ―substantive‖ element,‘ the
    former focusing on ‗ ―oppression‖ ‘ or ‗ ―surprise‖ ‘ due to unequal bargaining power, the
    latter on ‗ ―overly harsh‖ ‘ or ‗ ―one-sided‖ ‘ results. [Citation.] ‗The prevailing view is
    that [procedural and substantive unconscionability] must both be present in order for a
    5
    court to exercise its discretion to refuse to enforce a contract or clause under the doctrine
    of unconscionability.‘ [Citation.] But they need not be present in the same degree.
    ‗Essentially a sliding scale is invoked which disregards the regularity of the procedural
    process of the contract formation, that creates the terms, in proportion to the greater
    harshness or unreasonableness of the substantive terms themselves.‘ [Citations.] In other
    words, the more substantively oppressive the contract term, the less evidence of
    procedural unconscionability is required to come to the conclusion that the term is
    unenforceable, and vice versa.‖ (Armendariz v. Foundation Health Psychcare Services,
    Inc. (2000) 
    24 Cal. 4th 83
    , 114 (Armendariz).)
    ―Procedural unconscionability focuses on the elements of oppression and surprise.
    [Citation.] Oppression occurs where there is an inequality of bargaining power which
    results in a lack of real negotiation and an absence of meaningful choice.‖ (Lanigan v.
    City of Los Angeles (2011) 
    199 Cal. App. 4th 1020
    , 1035 (Lanigan).) The classic example
    of oppression is the use of a contract of adhesion—a contract presented without the
    option of negotiation, on a take-it-or-leave-it basis. ―The procedural element of an
    unconscionable contract generally takes the form of a contract of adhesion, ‗ ―which,
    imposed and drafted by the party of superior bargaining strength, relegates to the
    subscribing party only the opportunity to adhere to the contract or reject it.‖ ‘ ‖ (Little v.
    Auto Stiegler, Inc. (2003) 
    29 Cal. 4th 1064
    , 1071 (Little).) Surprise is ― ‗a function of the
    disappointed reasonable expectations of the weaker party‘ ‖ (Higgins v. Superior Court
    (2006) 
    140 Cal. App. 4th 1238
    , 1252) and ―results from misleading bargaining conduct or
    other circumstances indicating that a party‘s consent was not an informed choice‖
    (Dotson v. Amgen, Inc. (2010) 
    181 Cal. App. 4th 975
    , 980). Most often, ―[s]urprise
    involves the extent to which the terms of the bargain are hidden in a verbose printed form
    drafted by the party in a superior bargaining position.‖ (Lanigan, at p. 1035.)
    ―Substantive unconscionability pertains to the fairness of an agreement‘s actual
    terms and to assessments of whether they are overly harsh or one-sided. [Citations.] A
    contract term is not substantively unconscionable when it merely gives one side a greater
    benefit; rather, the term must be ‗so one-sided as to ―shock the conscience.‖ ‘ ‖
    6
    (Pinnacle Museum Tower Assn. v. Pinnacle Market Development (US), LLC (2012)
    
    55 Cal. 4th 223
    , 246 (Pinnacle).)
    B. Procedural Unconscionability
    There is little question the Contract is procedurally unconscionable under
    California law. Absent unusual circumstances, a contract offered on a take-it-or-leave-it
    basis is deemed adhesive, and a commercial transaction conditioned on a party‘s
    acceptance of such a contract is deemed procedurally unconscionable. (Gentry v.
    Superior Court (2007) 
    42 Cal. 4th 443
    , 469 (Gentry).) As the Supreme Court noted in
    Gentry, ―Ordinary contracts of adhesion, although they are indispensable facts of modern
    life that are generally enforced [citation], contain a degree of procedural
    unconscionability even without any notable surprises, and ‗bear within them the clear
    danger of oppression and overreaching.‘ ‖ (Ibid., italics added.)5 Greene‘s use of a
    preprinted contract, without offering Vasquez the opportunity to negotiate its terms,
    qualified the transaction as procedurally unconscionable.6
    It is generally said that a finding of procedural unconscionability depends on
    inequality of ―bargaining power.‖ (E.g., Lona v. Citibank, N.A. (2011) 
    202 Cal. App. 4th 89
    , 109 [adhesive contract procedurally unconscionable where one party has
    5
    A number of other decisions have also held the use of a nonnegotiable contract,
    standing alone, to be sufficient to support a finding of procedural unconscionability. (See
    Arguelles-Romero v. Superior Court (2010) 
    184 Cal. App. 4th 825
    , 843; Dotson v. Amgen,
    
    Inc., supra
    , 
    181 Cal. App. 4th 975
    , 981; Szetela v. Discover Bank (2002) 
    97 Cal. App. 4th 1094
    , 1100; Gatton v. T-Mobile USA, Inc. (2007) 
    152 Cal. App. 4th 571
    , 585.)
    6
    We have found only a small number of decisions in which a nonnegotiable
    contract was found not to involve procedural unconscionability, generally involving
    unusual circumstances. In Walnut Producers of California v. Diamond Foods, Inc.
    (2010) 
    187 Cal. App. 4th 634
    (Walnut Producers), for example, not only were the parties
    sophisticated businesspeople—walnut growers and a walnut processor—but the growers
    were found, in effect, to have imposed the nonnegotiable contract on themselves through
    their prior dealings with the processor. (Id. at p. 646.) Similarly unusual is 
    Pinnacle, supra
    , 
    55 Cal. 4th 223
    . Although the Supreme Court found the use of a contract of
    adhesion in the purchase of a condominium unit not procedurally unconscionable, it
    relied on the unique nature of condominium sales, in which a contract of adhesion is, as a
    practical matter, required by law. (Id. at pp. 247–248.)
    7
    ―overwhelming bargaining power‖].) Greene and Honda argue Greene could not have
    had superior bargaining power because Vasquez had many options for purchasing a
    vehicle. In the transaction at issue, Vasquez was likely able to choose from among some
    dozen vehicle manufacturers making hundreds of type of vehicles. Further, as a
    consumer in a large urban area, he was able to choose from among several new car
    dealerships for each brand and even more used car dealerships, effectively pitting dozens
    of merchants against each other. As Greene and Honda suggest, it is by no means certain
    Greene possessed the greater economic leverage in the negotiation of the vehicle
    purchase.
    Superior bargaining power, however, does not necessarily depend upon greater
    economic leverage. An inequality of bargaining power existed here, not because of the
    parties‘ relative economic leverage, but because of Greene‘s greater sophistication in the
    nonfinancial aspects of the transaction. As a business devoted to selling vehicles, Greene
    has the resources and motivation to study the aspects of law relating to that business, to
    determine the most advantageous strategy for protecting those rights, and to embody
    those conclusions in a preprinted contract. The ordinary consumer has neither the
    resources nor the time, and often not the skill, to make the same determination. While a
    typical consumer may be perfectly capable of negotiating the financial aspects of the
    transaction—the vehicle type and features, the price, and the financing terms, if any—he
    or she normally lacks the knowledge and experience to negotiate the remaining
    contractual terms, even assuming such negotiation is possible. As a result, with respect
    to these aspects of the transaction the seller has substantially greater bargaining power.
    (See Reyes v. Liberman Broadcasting, Inc. (2012) 
    208 Cal. App. 4th 1537
    , 1547 [―It is not
    hard to see how informational asymmetry leads to unequal bargaining power; an
    individual unaware of her rights is unlikely to vigorously bargain over those rights. An
    unsophisticated party may unknowingly concede her rights without asking for
    concessions, whereas a knowledgeable party may leverage her rights into a superior
    bargaining position‖].)
    8
    Given the widely differing levels of sophistication and interest normally present
    when one party to a transaction presents another with a preprinted contract, courts must
    retain the right to review such contracts to ensure the party with the greater sophistication
    does not exploit ― ‗the clear danger of oppression and overreaching.‘ ‖ 
    (Gentry, supra
    ,
    42 Cal.4th at p. 469.) As Gentry explained, the use of a take-it-or-leave-it contract is
    deemed to constitute procedural unconscionability because ―a conclusion that a contract
    contains no element of procedural unconscionability is tantamount to saying that, no
    matter how one-sided the contract terms, a court will not disturb the contract . . . . [A]
    court would have no basis under common law unconscionability analysis to scrutinize or
    overturn even the most unfair or exculpatory of contractual terms.‖ (Id. at p. 470.)
    C. Degree of Procedural Unconscionability
    ―[T]here are degrees of procedural unconscionability. At one end of the spectrum
    are contracts that have been freely negotiated by roughly equal parties, in which there is
    no procedural unconscionability. Although certain terms in these contracts may be
    construed strictly, courts will not find these contracts substantively unconscionable, no
    matter how one-sided the terms appear to be. [Citation.] Contracts of adhesion that
    involve surprise or other sharp practices lie on the other end of the spectrum.‖ 
    (Gentry, supra
    , 42 Cal.4th at p. 469.)
    Although we conclude a sufficient degree of procedural unconscionability is
    present to trigger our examination of the terms of the Contract, we do not agree with
    Vasquez that Greene‘s conduct demonstrates a high degree of procedural
    unconscionability. This is legally significant because, as noted above, ―the more
    substantively oppressive the contract term, the less evidence of procedural
    unconscionability is required to come to the conclusion that the term is unenforceable,
    and vice versa.‖ 
    (Armendariz, supra
    , 24 Cal.4th at p. 114.)
    1. Oppression
    We begin with the recognition that Greene‘s use of a preprinted, nonnegotiable
    contract is common in the modern commercial world. As noted in Gentry, such contracts
    are ―indispensable facts of modern life.‖ 
    (Gentry, supra
    , 42 Cal.4th at p. 469.) They
    9
    have long been a feature of the purchase of insurance and high value goods, such as
    vehicles and homes, but they have become ubiquitous as commerce has moved to the
    Internet. It is virtually impossible to purchase or use software or acquire cellular
    telephone and other telecommunications services without being required to execute
    nonnegotiable licenses or other terms of purchase or use. When a transaction occurs over
    the Internet, not only is the contract nonnegotiable, but there is not even a person with
    whom to negotiate. Despite the negative connotations of the legal terms applied to the
    use of take-it-or-leave-it contracts—―oppression,‖ ―adhesion,‖ and ―unconscionability‖—
    the very ubiquity of the practice precludes a conclusion that the use of a nonnegotiable
    contract, on its own, is in any way unethical. Indeed, given the substantial regulation of
    many modern consumer transactions, a preprinted contract may be the merchant‘s only
    means of ensuring its compliance with the law, and granting an employee the authority to
    negotiate puts that compliance at risk.
    Viewed in this light, we do not view Greene‘s conduct during the process of
    contract execution, described by Vasquez in his declaration, as contributing to the
    procedural unconscionability of the transaction. While Vasquez contends he was not
    given the opportunity to read the contract, he does not claim Greene actively interfered
    with its review. Vasquez does not, for example, state that he attempted to read the
    Contract and was prevented from doing so, or asked to take the Contract to an attorney
    for review and was refused the opportunity, or was presented with a contract in a
    language he did not understand, or was told the sale was conditioned on his acceptance of
    the contract without review. (See Samaniego v. Empire Today, LLC (2012)
    
    205 Cal. App. 4th 1138
    , 1145 [finding procedural unconscionability on these grounds].)
    Nor did Greene attempt to coerce him into signing the contract by suggesting he could
    get no better terms elsewhere. (See Lhotka v. Geographic Expeditions, Inc. (2010)
    
    181 Cal. App. 4th 816
    , 822, 824.) Similarly, he does not claim any affirmative
    misrepresentations about the terms of the contract. (See Olsen v. Breeze, Inc. (1996)
    
    48 Cal. App. 4th 608
    , 622.) Rather, it appears the salesperson merely guided Vasquez
    through the preprinted contract, seeking his signature in appropriate places, without, on
    10
    his or her own initiative, pausing to allow Vasquez to read. It has never been held that
    merchants have an obligation to ―sit beside‖ a customer ―and force them to read (and ask
    if they understand) every provision‖ in a contract. (Mission Viejo Emergency Medical
    Associates v. Beta Healthcare Group (2011) 
    197 Cal. App. 4th 1146
    , 1156 (Mission Viejo)
    [insurance policy not unconscionable]; see Robison v. City of Manteca (2000)
    
    78 Cal. App. 4th 452
    , 459 [no procedural unconscionability where plaintiff presented with
    contract open to signature page but not prevented from reading it].)7
    Importantly, this was a consumer contract, not an employment contract. Although
    it is sometimes said the same unconscionability standards apply to all contracts (Walnut
    
    Producers, supra
    , 
    187 Cal. App. 4th 634
    , 644), an exception must be made for
    employment contracts. The Supreme Court has recognized that adhesion contracts of
    employment are particularly likely to be found to feature procedural unconscionability
    because of the critical importance of the employment relationship. (E.g., Sonic-
    Calabasas A, Inc. v. Moreno (2011) 
    51 Cal. 4th 659
    , 686, judgment vacated and case
    remanded (2011) ___ U.S. ___ [
    132 S. Ct. 496
    ] [―contract terms imposed as a condition
    of employment are particularly prone to procedural unconscionability‖]; 
    Armendariz, supra
    , 24 Cal.4th at p. 115; Ajamian v. CantorCO2E, L.P. (2012) 
    203 Cal. App. 4th 771
    ,
    796.) Because of the importance of the employment relationship, burdens of disclosure
    and informed consent are placed on employers seeking to impose arbitration agreements
    that have not been imposed outside that relationship. Conversely, conduct found
    objectionable in the employment context does not carry the same stigma in an ordinary
    consumer transaction.
    7
    The claim Vasquez was not provided an opportunity to read the Contract is
    particularly unpersuasive here, since he signed the first sales contract three days before
    signing the identical contract that is the subject of his action. As a practical matter, he
    had three days to review the Contract before he signed it. If he did not review the
    Contract, it is because he chose not to. Our holding of no ―surprise‖ would, however,
    remain the same even if Vasquez had not been given the contract in advance.
    11
    2. Surprise
    Nor do we agree with Vasquez that the arbitration clause was tainted by
    ―surprise.‖ Vasquez argues surprise on the basis of the densely packed nature of the
    contract, the placement of the arbitration provision on the reverse side of the contract
    from the signature page, the failure to require him to sign or initial the arbitration
    provision, and Greene‘s failure to bring the clause to his attention.
    We decline to find surprise merely on the basis of the length or layout of the
    agreement. The use of a single, unusually long page with writing on both sides was,
    arguably, dictated by state law, which requires a vehicle installment sale contract to ―be
    printed in type no smaller than 6-point‖ and ―contain in a single document all of the
    agreements of the buyer and seller with respect to the total cost and the terms of payment
    for the motor vehicle.‖ (§ 2981.9.) The vehicle sales industry has traditionally
    interpreted ―single document‖ to mean ―single sheet of paper.‖ (See
    92 Ops.Cal.Atty.Gen. 97, 100 (2009).)8 While perhaps not conclusive, Greene‘s
    attempted compliance with a specific state statute on the format of the agreement
    certainly argues against a finding of procedural unconscionability on that ground.
    (
    Pinnacle, supra
    , 55 Cal.4th at pp. 247–248.) In any event, there is no reason to think a
    multi-sheet document would have been more easily understood. On the contrary, use of a
    multi-sheet document would have made it easier to ―bury‖ the clause.9
    8
    In an opinion issued at the end of 2009, after the Contract was signed, the
    Attorney General took issue with this requirement. Although noting the industry‘s long-
    standing interpretation of the statute as requiring a single-sheet document, the Attorney
    General opined, ―While a single-sheet document, which forecloses the possibility of
    pages becoming detached, may serve these objectives [of the statute] well, the single
    document rule does not require that the document consist of only one sheet of paper.‖
    (92 Ops.Cal.Atty.Gen. 97, 
    100, supra
    .) We need not rule on the requirements of the
    statute and note only that Greene‘s interpretation is plausible and consistent with industry
    practice.
    9
    Vasquez argues the use of a two-page document would have made the clause
    more evident, citing Crippen v. Central Valley RV Outlet (2004) 
    124 Cal. App. 4th 1159
    ,
    1165. Crippen, however, did not address the impact of the state‘s vehicle sales
    regulatory statutes. Vasquez also argues the arbitration clause could have been placed in
    12
    While the Contract is certainly busy and long, with a welter of provisions, this
    appears in large part to be a result of the highly regulated nature of the transaction. Many
    of the provisions are affirmatively required by state and federal law, which closely
    regulate the terms of vehicle installment sales contracts. The Automobile Sales Finance
    Act contains detailed requirements for the disclosures in such contracts. (See generally
    92 Ops.Cal.Atty.Gen. 97, 97–98, supra.) Section 2982 alone requires over 40 different
    disclosures. Various provisions specify the exact text, type size, and even type color for
    some and require at least two disclosures to be acknowledged by the buyer‘s signature.
    (See §§ 2982, subds. (h), (r); 2984.1.)10 Other terms are prohibited. (§ 2983.7.)11 A
    wholly separate federal regulation, Regulation Z (12 C.F.R. § 226.1 (2013)), must also be
    satisfied. (Thompson v. 10,000 RV Sales, Inc. (2005) 
    130 Cal. App. 4th 950
    , 966.) As a
    result, the seller has only limited discretion in the content and composition of the
    contract. In this case, the printer of the document has made an apparent effort to enhance
    the comprehensibility of the document by grouping provisions together in separate,
    black-outlined boxes, breaking up the monotony of the presentation, and using titles in
    large, all-capitalized letters describing the subject matter of the provisions. Vasquez does
    not suggest Greene could have made the Contract shorter and less complex without
    compromising its legal substance. He does not, for example, contend that any of the
    provisions were unnecessary, let alone inserted into the agreement merely for the purpose
    a separate agreement consistent with state law because it does not concern ―the total cost
    and the terms of payment for the motor vehicle.‖ (§ 2981.9.) This is by no means self-
    evident, and the seller who placed the clause in a separate document would be risking the
    enforceability of the sale. In any event, there is no guarantee placing the clause in a
    separate document would have made it more evident.
    10
    Section 2982, subdivision (h) requires the buyer to acknowledge in writing a
    provision stating (1) unfair business practices may be referred to law enforcement
    authorities and (2) the terms of the contract cannot be changed by the seller unilaterally
    after signing. Section 2984.1 requires the buyer to acknowledge in writing the legal
    obligation to obtain vehicle insurance.
    11
    Section 2983.7 prohibits, among other provisions, clauses that waive a legal
    defense of the buyer, waive a right of action to recover for the seller‘s illegal acts, grant
    certain powers of attorney, and allow the seller to sue in an inconvenient county.
    13
    of creating prolixity to disguise the arbitration clause. Given the legally complex nature
    of the transaction, we decline to find procedural unconscionability solely on the basis of
    the complexity of the sales contract.
    More importantly, despite the complexity of the sales contract, the arbitration
    provision is obvious upon even a cursory read. Vasquez argues the clause is hidden
    because it is placed on the back of the document, but in a contract containing only two
    pages, a provision does not become hidden merely by being placed on the back. A
    consumer can be expected to turn the contract over. We are reluctant to cast all
    provisions on the back into the shadow of unconscionability, particularly because, under
    state law, placing all provisions on the front arguably would have required a single, 52-
    inch sheet of paper. (§ 2981.9.) Further, the fact of the writing on the reverse side is
    hardly hidden. The face page of the document contains an acknowledgment above the
    signature line that the purchaser has read ―BOTH SIDES OF THIS CONTRACT,
    INCLUDING THE ARBITRATION CLAUSE ON THE REVERSE SIDE, BEFORE
    SIGNING BELOW.‖12
    When the document is flipped, the arbitration clause occupies the bottom third of
    the page, in a box outlined in black. In all capitals and bold, at the top, it states:
    ―ARBITRATION CLAUSE [¶] PLEASE REVIEW—IMPORTANT—AFFECTS
    YOUR LEGAL RIGHTS.‖ Directly underneath, again in all capitals, it states,
    ―EITHER YOU OR WE MAY CHOOSE TO HAVE ANY DISPUTE BETWEEN US
    DECIDED BY ARBITRATION AND NOT IN COURT OR BY JURY TRIAL.‖ There
    is no attempt to hide or disguise the clause, and the most important legal element of the
    clause, the waiver of court proceedings, is plainly and prominently stated. Many
    decisions have found no surprise when an arbitration clause is captioned in large, bold
    12
    Vasquez notes that because this provision is on the right-hand side of the page,
    it is not located directly above the signature line for the buyer; rather, it is above the
    adjacent signature line for a ―Co-buyer.‖ We are not persuaded the provision is
    significantly less visible to a buyer merely because it is placed a couple inches to the right
    of center.
    14
    type and presented in type no smaller than the remainder of the contract. In Pinnacle, the
    Supreme Court recently found no surprise when ―the arbitration provisions . . . appear in
    a separate article under a bold, capitalized, and underlined caption titled ‗ARTICLE
    XVIII CONSTRUCTION DISPUTES,‘ and within a separate section with the bold and
    underlined title, ‗Section 18.3. Resolution of Construction Disputes by Arbitration.‘ The
    provision . . . describing the waivers of jury trial and right to appeal, are set forth in
    separate subsections of section 18.3, with the latter appearing in bold and capital letters.
    . . . Additionally, the recitals on page 2 . . . state, in capital letters, that article XVIII of
    the declaration ‗refers to mandatory procedures for the resolution of construction defect
    disputes, including the waiver of the right to a jury trial for such disputes.‘ ‖ (
    Pinnacle, supra
    , 55 Cal.4th at p. 247, fn. 12.)13 The presentation of the arbitration clause in the
    Contract is not materially different from this.
    When applied to a complex contract such as this, particularly one in which certain
    of the disclosures are required by statute, Vasquez‘s argument places the merchant in a
    13
    Other cases have come to a similar conclusion. (See Bigler v. Harker School
    (2013) 
    213 Cal. App. 4th 727
    , 737 [no surprise where arbitration clause ―located at the top
    of the second page in a two-page document with the heading ‗Arbitration‘ in
    boldfaced font‖]; Mission 
    Viejo, supra
    , 197 Cal.App.4th at p. 1150, 1156 [no surprise
    where arbitration clause ―clear and conspicuous‖ with a title in capital letters]; Walnut
    
    Producers, supra
    , 187 Cal.App.4th at p. 647 [no surprise where arbitration clause in same
    size type as remainder under a heading ― ‗Dispute Resolution‘ ‖]; Parada v. Superior
    Court (2009) 
    176 Cal. App. 4th 1554
    , 1571 (Parada) [no surprise where arbitration
    provisions have headings in bold describing their substance]; Gatton v. T-Mobile USA,
    Inc. (2007) 
    152 Cal. App. 4th 571
    , 582 [no surprise where arbitration provision not
    disguised or hidden and disclosed in a sticker on the box]; Greenbriar Homes
    Communities, Inc. v. Superior Court (2004) 
    117 Cal. App. 4th 337
    , 345, disapproved on
    other grounds in Tarrant Bell Property, LLC v. Superior Court (2011) 
    51 Cal. 4th 538
    ,
    545, fn. 5 [no procedural unconscionability when provision written in same sized font as
    the remainder and easily understood]; compare Samaniego v. Empire Today, 
    LLC, supra
    ,
    205 Cal.App.4th at p. 1146 [surprise found where arbitration clause neither flagged by an
    individual heading nor required to be initialed]; Gutierrez v. Autowest, Inc. (2003) 
    114 Cal. App. 4th 77
    , 89 (Gutierrez) [surprise found where arbitration clause ―particularly
    inconspicuous, printed in eight-point typeface on the opposite side of the signature
    page‖].)
    15
    proverbial ―Catch-22.‖ Any attempt to make one clause more conspicuous inevitably
    makes every other clause less conspicuous. By attempting to avoid an argument of
    ―surprise‖ with respect to one provision, the merchant risks having the same argument
    made with respect to any other provision not given more prominent treatment. Placing
    the arbitration agreement next to the signature line, for example, would have forced other,
    equally or more important provisions into a subsidiary role. Placing it on the front page
    would have forced some other provision to the back. All provisions could have been
    placed on the front page of the document, of course, but the effort would have required a
    52-inch contract. Ultimately, the merchant has no choice but to make compromises
    regarding the placement and relative importance of contractual provisions. We are
    satisfied the Contract represents a good faith effort to make the consumer aware of the
    various significant provisions of the agreement.
    Nor do we find surprise from Vasquez‘s failure to read the Contract and his
    consequent ignorance of the presence of the arbitration clause. While we realize there is
    authority to the contrary (see Bruni v. Didion (2008) 
    160 Cal. App. 4th 1272
    , 1290–1291
    (Bruni) and cases cited therein), we find ourselves in disagreement with the reasoning of
    these cases. The ordinary rule of contract law is, ― ‗in the absence of fraud, overreaching
    or excusable neglect, that one who signs an instrument may not avoid the impact of its
    terms on the ground that he failed to read the instrument before signing it.‘ ‖ (Stewart v.
    Preston Pipeline Inc. (2005) 
    134 Cal. App. 4th 1565
    , 1588.) This principle has been
    applied by the Supreme Court in the context of at least one contract of adhesion. (Casey
    v. Proctor (1963) 
    59 Cal. 2d 97
    , 104–105 [plaintiff‘s failure to read preprinted release
    does not excuse enforcement]; see also 
    Pinnacle, supra
    , 55 Cal.4th at p. 236 [―An
    arbitration clause within a contract may be binding on a party even if the party never
    actually read the clause‖].)
    In Bruni, the court declined to apply this ordinary rule, holding ―failure to read the
    contract helps ‗establish actual surprise,‘ ‖ on the theory a contract of adhesion involves
    ― ‗ ―overreaching‖ ‘ ‖ or ― ‗ ―imposition.‖ ‘ ‖ 
    (Bruni, supra
    , 160 Cal.App.4th at p. 1291.)
    As discussed above, however, in modern consumer transactions the mere use of a
    16
    preprinted form cannot fairly be characterized as either overreaching or imposition.
    More important, to find surprise on the basis of a consumer‘s declared failure to read a
    contract—in this case, in spite of his written affirmation that he had, in fact, read the
    contract and three days‘ possession of an identical form prior to signing—discourages
    diligence by penalizing the consumer who admits to reviewing a preprinted contract. It
    risks making an arbitration clause enforceable against one consumer and not another
    merely because the first consumer was diligent. In this way, Vasquez‘s argument
    subverts the very premise of contract law, that ― ‗ ―[i]t is the objective intent, as
    evidenced by the words of the contract, rather than the subjective intent of one of the
    parties, that controls interpretation.‖ ‘ ‖ (See Mission 
    Viejo, supra
    , 197 Cal.App.4th at
    pp. 1154–1155.)14
    Finally, Vasquez contends Greene acted unconscionably in failing to present him
    with a copy of the AAA rules. The arbitration clause does not, however, require the use
    of any particular arbitration organization. It proposes two default organizations at the
    choice of the buyer and permits any other organization by agreement of the parties.
    Accordingly, presentation of the rules of any particular organization would be premature
    and could be viewed as coercive. In any event, Vasquez cites us to no decisions in which
    this requirement has been applied outside the context of employment contracts, which, as
    noted, are subject to more stringent requirements of procedural unconscionability. We
    decline to extend it outside that unique context.
    D. Substantive Unconscionability
    Vasquez contends several aspects of the arbitration clause make it substantively
    unconscionable, including the provisions governing the request for a second arbitration,
    the cost advance provision, the exclusion of self-help remedies, and the class action
    waiver.
    14
    For similar reasons, we reach the same conclusion with respect to Vasquez‘s
    claim it was unconscionable for the Greene employee who supervised the signing not to
    bring the arbitration clause to his attention. (See Mission 
    Viejo, supra
    , 197 Cal.App.4th
    at p. 1154.)
    17
    Greene and Honda argue the standard for substantive unconscionability in
    California is inconsistent, since some decisions have struck down arbitration clauses if
    their provisions are found ―one-sided,‖ while other decisions have applied a facially more
    tolerant standard by declining to invalidate provisions unless they ―shock the
    conscience.‖ The Supreme Court appears to have reconciled these two standards in its
    most recent pronouncement on the standard for substantive unconscionability, Pinnacle.
    In that case, the court initially noted, ―Substantive unconscionability pertains to the
    fairness of an agreement‘s actual terms and to assessments of whether they are overly
    harsh or one-sided.‖ (
    Pinnacle, supra
    , 55 Cal.4th at p. 246.) It then added the
    qualification, ―A contract term is not substantively unconscionable when it merely gives
    one side a greater benefit; rather, the term must be ‗so one-sided as to ―shock the
    conscience.‖ ‘ ‖ (Ibid.) Accordingly, one-sidedness, standing alone, is not sufficient to
    qualify an arbitration clause as substantively unconscionable.
    The Supreme Court‘s seminal decision in Armendariz is helpful in giving a
    functional meaning to the inherently subjective ―shock the conscience‖ standard.
    Discussing prior authority, the court noted, ―We conclude that Stirlen [v. Supercuts, Inc.
    (1997) 
    51 Cal. App. 4th 1519
    ] and Kinney [v. United HealthCare Services, Inc. (1999)
    
    70 Cal. App. 4th 1322
    ] are correct in requiring [a] ‗modicum of bilaterality‘ in an
    arbitration agreement. Given the disadvantages that may exist for plaintiffs arbitrating
    disputes, it is unfairly one-sided for an employer with superior bargaining power to
    impose arbitration on the employee as plaintiff but not to accept such limitations when it
    seeks to prosecute a claim against the employee, without at least some reasonable
    justification for such one-sidedness based on ‗business realities.‘ As has been recognized
    ‗ ―unconscionability turns not only on a ‗one-sided‘ result, but also on an absence of
    ‗justification‘ for it.‖ ‘ [Citation.] If the arbitration system established by the employer
    is indeed fair, then the employer as well as the employee should be willing to submit
    claims to arbitration. Without reasonable justification for this lack of mutuality,
    arbitration appears less as a forum for neutral dispute resolution and more as a means of
    maximizing employer advantage. Arbitration was not intended for this purpose.‖
    18
    
    (Armendariz, supra
    , 24 Cal.4th at pp. 117–118.) The court returned to the ―justification‖
    issue later in the decision, noting in its holding, ―We emphasize that if an employer does
    have reasonable justification for the arrangement—i.e., a justification grounded in
    something other than the employer‘s desire to maximize its advantage based on the
    perceived superiority of the judicial forum—such an agreement would not be
    unconscionable.‖ (Id. at p. 120.) In other words, substantive unconscionability adheres
    only if a one-sided provision has no objective justification other than to tilt the arbitration
    scales in the favor of the clause‘s author. It is the attempt to make the arbitration
    proceeding something other than a fair forum that ―shocks the conscience.‖
    From that perspective, we review the various aspects of the clause cited by
    Vasquez as unfair.
    1. Costs of Arbitration
    Vasquez contends it is substantively unconscionable to require him to pay his own
    costs of arbitration. Although the Contract provides that Greene must advance the first
    $2,500 of the buyer‘s arbitration costs, the buyer is responsible for costs above this
    amount, and the advance may be recovered by Greene in the arbitrator‘s award.15
    Vasquez has failed to carry his burden of creating the factual record necessary to prevail
    on this claim.
    In 
    Gutierrez, supra
    , 
    114 Cal. App. 4th 77
    , the court held ―where a consumer enters
    into an adhesive contract that mandates arbitration, it is unconscionable to condition that
    process on the consumer posting fees he or she cannot pay.‖ (Id. at p. 89, fn. omitted.)
    Outside of employment claims, however, neither Gutierrez nor any other California
    decision has found that an arbitration clause requiring a plaintiff to pay arbitration costs is
    15
    The agreement provides: ―We will advance your filing, administration, service
    or case management fee and your arbitrator or hearing fee all up to a maximum of $2500,
    which may be reimbursed by decision of the arbitrator at the arbitrator‘s discretion. Each
    party shall be responsible for its own attorney, expert and other fees, unless awarded by
    the arbitrator under applicable law.‖
    19
    per se unconscionable.16 Instead, in Gutierrez and 
    Parada, supra
    , 
    176 Cal. App. 4th 1554
    ,
    the courts held that the substantive unconscionability of provisions in consumer
    (Gutierrez) and financial (Parada) agreements requiring the claimant to pay his or her
    own arbitration costs must be evaluated on a ―case-by-case basis,‖ with the outcome
    dependent on the ability of the claimant to pay, the anticipated costs of the arbitration,
    and the amount at issue in the arbitration. (Gutierrez, at pp. 97–98; Parada, at pp. 1580–
    1581.) The consumer has the burden of demonstrating the clause unconscionable on
    these grounds, necessarily by submitting evidence on the relevant issues. (Gutierrez, at
    p. 97.)
    The United States Supreme Court has similarly declined to find an arbitration
    clause invalid on grounds of expense when the plaintiff failed to provide evidence he or
    she could not afford the arbitration, holding: ―To invalidate the agreement on that basis
    would . . . . conflict with our prior holdings that the party resisting arbitration bears the
    burden of proving that the claims at issue are unsuitable for arbitration. [Citations.] We
    have held that the party seeking to avoid arbitration bears the burden of establishing that
    Congress intended to preclude arbitration of the statutory claims at issue. [Citations.]
    Similarly, we believe that where, as here, a party seeks to invalidate an arbitration
    agreement on the ground that arbitration would be prohibitively expensive, that party
    bears the burden of showing the likelihood of incurring such costs.‖ (Green Tree
    Financial Corp.-Ala. v. Randolph (2000) 
    531 U.S. 79
    , 91–92.)
    Our Legislature has also stopped short of declaring arbitration clauses in a
    consumer contract invalid solely because they require a consumer to bear his or her own
    costs of arbitration. Code of Civil Procedure section 1284.3, subdivision (a) proscribes
    arbitration clauses ―requiring that a consumer who is a party to the arbitration pay the
    fees and costs incurred by an opposing party if the consumer does not prevail in the
    16
    In Armendariz and Little, the Supreme Court required employers to pay the
    costs of arbitration in certain statutory employment cases. The court declined to extend
    that rule outside the employment context in Boghos v. Certain Underwriters at Lloyd’s of
    London (2005) 
    36 Cal. 4th 495
    , 507–508.
    20
    arbitration.‖ (Italics added.) It does not, however, invalidate an arbitration clause that
    requires the consumer to bear his or her own fees.
    Accordingly, to demonstrate substantive unconscionability on grounds of
    affordability, Vasquez was required to submit evidence of his own financial resources,
    the reasonably anticipated cost of this particular arbitration, and the amount of the
    potential award. Because Vasquez provided no evidence of indigence, let alone the likely
    cost and value of his proposed arbitration, he failed to carry his evidentiary burden in
    demonstrating substantive unconscionability on this ground.
    2. “Appeal” Rights
    On several grounds, Vasquez challenges the ―appeal‖ provision of the arbitration
    clause, which permits either party to request a second arbitration before three arbitrators
    if the first arbitration, conducted before a single arbitrator, results in injunctive relief or
    an award of $0 or more than $100,000.17 Vasquez first argues the $100,000 threshold is
    one-sided because the buyer is far more likely than the seller to receive an award of that
    size.
    The argument fails to consider the full scope of the clause, which contains two
    thresholds for an appeal, not one. The first is an award of $0—the equivalent of a
    defense verdict. As a result, a party can request a new arbitration if it seeks an award in
    arbitration and is denied a recovery. Given the limited range of affirmative claims
    available to a seller, this provision is likely to be used more often by buyers. The
    provision allowing appeal of an award in excess of $100,000 is presumably of more value
    to sellers, but that value is likely limited, since only the most expensive vehicles have a
    replacement cost in excess of $100,000. In any event, the clause as a whole is not one-
    17
    The precise language of the clause is as follows: ―The arbitrator‘s award shall
    be final and binding on all parties, except that in the event the arbitrator‘s award for a
    party is $0 or against a party is in excess of $100,000, or includes an award of injunctive
    relief against a party, that party may request a new arbitration under the rules of the
    arbitration organization by a three-arbitrator panel. The appealing party requesting a new
    arbitration shall be responsible for the filing fee and other arbitration costs subject to a
    final determination by the arbitrators of a fair apportionment of costs.‖
    21
    sided because this appeal right is balanced by the corresponding right to a second
    arbitration in the event of an award of $0. This balance distinguishes the clause from the
    provision found unconscionable in 
    Little, supra
    , 
    29 Cal. 4th 1064
    , which permitted only
    the appeal of an award in excess of $50,000. (Id. at p. 1070.) Little struck down the
    provision because it was ―asymmetrical,‖ allowing appeals of awards against the
    employer but rarely allowing an appeal to the employee. (Id. at p. 1073.) Because it
    allows the appeal of a ―defense‖ award, the sales contract is not similarly asymmetrical.
    Vasquez also argues the appeal provisions are unfair because they permit a second
    arbitration if injunctive relief is granted but not if such relief is requested but denied. We
    agree with Vasquez this provision will be of primary benefit to the seller, which seems
    more likely to be the subject of injunctive relief. Yet we find the allowance of an appeal
    in the event of injunctive relief to be justified by ― ‗business realities.‘ ‖ 
    (Armendariz, supra
    , 24 Cal.4th at p. 117.) Depending on its nature, injunctive relief could have a
    substantial, continuing effect on a business. As Greene and Honda argue, it could ―force
    the dealership to change its actions with respect to future customers and future sales.‖
    Given the potential significance of this result for a seller‘s business, it is proper to
    preserve the right to challenge such an award.
    While it is true the clause does not allow an equivalent appeal to a claimant denied
    injunctive relief, the one-sided impact of the provision is mitigated by the claimant‘s right
    to appeal a $0 award. In most cases in which injunctive relief is requested and denied, a
    monetary award will also be denied, triggering the right to request a second arbitration.
    As discussed above, a provision is not substantively unconscionable merely because it is
    ―one-sided‖; it must be so one-sided as to shock the conscious. Because a claimant
    denied injunctive relief will, as a practical matter, ordinarily be entitled to request a
    second arbitration, the actual one-sidedness of this aspect of the appeal provision is
    sufficiently minimal that it cannot be said to shock the conscience.
    Vasquez next challenges the requirement in this provision that the appealing party
    pay the costs of the second arbitration, pending possible reallocation by the arbitrators.
    On its face, the provision is even-handed, since it applies equally to buyers and sellers.
    22
    Further, it has two possible justifications. First, by requiring a substantial initial
    investment, it discourages disappointed parties from appealing, thereby promoting the
    efficiency and finality of the arbitration process. Second, and potentially more important,
    it mitigates the adverse financial impact of the appeal provision for the nonappealing
    party by requiring a party demanding a second arbitration initially to cover the associated
    costs.18 This is a distinct benefit to a buyer if the seller requests a second arbitration,
    since the buyer will not be required to pay the upfront costs of defending his or her award
    from the first arbitration.
    In challenging the requirement, Vasquez relies heavily on Gutierrez, but that
    decision is distinguishable in two important ways. First, as discussed above, Gutierrez
    did not purport to invalidate all arbitration clauses that required a nondrafting party to pay
    arbitration fees. Rather, Gutierrez was, in effect, an ―as applied‖ decision; the arbitration
    clause was held to be substantively unconscionable as to the particular plaintiffs because
    they provided affirmative evidence they could not afford to arbitrate. (
    Gutierrez, supra
    ,
    114 Cal.App.4th at pp. 85 [plaintiffs submitted evidence of ―their monthly net income
    and expenses and their savings‖], 90 [calculating expected fees].) Because Vasquez has
    provided no similar evidence, we have no evidentiary basis for finding he cannot afford a
    second arbitration.
    Second, Gutierrez concerned the fees for an initial arbitration. The provision
    attacked by Vasquez concerns a second arbitration brought for the purpose of challenging
    the result of an initial arbitration. The equities are quite different in that situation, since
    the party required to bear the costs has already had a hearing and received a decision with
    respect to his or her claim. The imposition of upfront costs therefore does not deny an
    arbitral forum to the party, but only the opportunity for a second bite at the apple.
    Because an ―ordinary‖ arbitration clause merely provides the very limited review
    available in a judicial forum (Code Civ. Proc., § 1286.2; Haworth v. Superior Court
    18
    If not for the provision allowing later reallocation, this provision would arguably
    be invalid under Code of Civil Procedure section 1284.3, subdivision (a), which
    precludes a consumer from being required to pay an opposing party‘s expenses.
    23
    (2010) 
    50 Cal. 4th 372
    , 380), the provision confers a significant benefit on unsuccessful
    claimants who feel strongly enough about their claims to risk the expense of a second
    arbitration. Making the claimant pay the initial costs to gain this benefit is not an
    unreasonable trade and is, of course, balanced by the same obligation on the part of a
    seller appealing an award in excess of $100,000.
    Given the justifications and equities discussed above, we do not find the
    requirement to pay initially all costs of an appellate arbitration to be so one-sided as to
    shock the conscience. While recognizing the provision might be invalid on a case-by-
    case basis, for which we have no evidentiary support here, we cannot say requiring an
    appealing party initially to bear the expense of a second arbitration is per se
    unconscionable.
    3. Exempting Self-help and Small Claims
    Vasquez next challenges the arbitration clause‘s exemption of the remedy of
    repossession and of disputes within the jurisdictional amount of the small claims court.19
    Vasquez argues this provision is one-sided, but that is by no means obvious.
    Certainly the exemption of repossession is made only for the benefit of the seller, the
    only party that can take advantage of the remedy. Exempting small claims, however,
    would appear to balance this provision by benefitting buyers at least as much as sellers,
    since many buyers‘ disputes will have a relatively small monetary value. While it is true,
    as Vasquez points out, that some sellers‘ claims for nonpayment could be pursued in
    small claims, we have no basis, in the absence of actual evidence, for presuming sellers
    would use small claims court proportionately more than buyers.
    Yet even if this exemption did tend to benefit the seller, there is a plain and
    sufficient justification for carving out these remedies that has nothing to do with creating
    an unfair forum for dispute resolution. Arbitration is intended as a substitute for judicial
    19
    The clause states: ―You and we retain any rights to self-help remedies, such as
    repossession. You and we retain the right to seek remedies in small claims court for
    disputes or claims within that court‘s jurisdiction, unless such action is transferred,
    removed or appealed to a different court.‖
    24
    proceedings. (Berglund v. Arthroscopic & Laser Surgery Center of San Diego, L.P.
    (2008) 
    44 Cal. 4th 528
    , 539 [―The policy in favor of enforcing arbitration agreements
    [citation] is based on the assumption that ‗parties have elected to use [arbitration] as an
    alternative to the judicial process‘ ‖].) Repossession and other self-help remedies by
    definition operate outside such proceedings. Repossession, governed by statute in
    California (Bus. & Prof. Code, § 7500 et seq.; Civ. Code, § 2983.2 et seq.), is intended to
    provide an expeditious remedy for nonpayment, avoiding the time and expense of judicial
    proceedings. Exempting it from arbitration preserves this efficiency. To bring
    repossession inside the dispute resolution system by, presumably, requiring a seller to
    arbitrate its right to repossess would frustrate the purpose of its statutory exclusion from
    judicial proceedings. In this way, the clause merely preserves the status quo; a buyer
    who has no right to litigate prior to repossession also has no right to arbitrate.
    The same considerations support the exclusion of small claims matters. Those,
    too, are exempted from full judicial process as a means of achieving efficiency and
    avoiding unnecessary expense. To bring them within the arbitration process would risk
    frustrating those objectives. Indeed, a clause that purported to require arbitration of small
    claims matters might well be attacked as unconscionable precisely because it thwarted
    their efficient resolution.
    4. Class Waiver and Arbitration of “Public” Claims
    Finally, Vasquez argues the waiver of class action rights and the requirement to
    arbitrate ―public‖ claims, such as the statutory violations alleged here, are impermissible.
    (See Discover Bank v. Superior Court (2005) 
    36 Cal. 4th 148
    (Discover Bank); Cruz v.
    PacifiCare Health Systems, Inc. (2003) 
    30 Cal. 4th 303
    .) Both arguments have been
    foreclosed by the United States Supreme Court‘s decision in AT&T Mobility, LLC v.
    Concepcion (2011) 
    131 S. Ct. 1740
    (Concepcion), which found preemption by the Federal
    Arbitration Act (9 U.S.C. § 1 et seq.). (See Phillips v. Sprint PCS (2012)
    
    209 Cal. App. 4th 758
    , 769; Nelsen v. Legacy Partners Residential, Inc. (2012) 207
    
    25 Cal. App. 4th 1115
    , 1136–1137.)20 Although Concepcion expressly considered only
    Discover Bank‘s judicially created ban on class action waivers as unconscionable, the
    same rationale would require a finding of preemption of the statutory ban on class action
    waivers in section 1751, which is similarly based on public policy.
    E. Enforcement of the Arbitration Clause
    As discussed above, ―the more substantively oppressive the contract term, the less
    evidence of procedural unconscionability is required to come to the conclusion that the
    term is unenforceable, and vice versa.‖ 
    (Armendariz, supra
    , 24 Cal.4th at p. 114.) While
    we find the Contract to be procedurally unconscionable, we also conclude it was only
    minimally so, given the absence of evidence of ―surprise or other sharp practices.‖
    
    (Gentry, supra
    , 
    42 Cal. 4th 443
    , 469.) As a result, a substantial degree of substantive
    unconscionability would be required to defeat enforcement of the clause. In the above
    discussion, the only suggestion of substantive unconscionability we found was the failure
    of the clause to permit an ―appeal‖ arbitration in the event a buyer sought and was denied
    injunctive relief. Because this asymmetry is mitigated by the provision permitting a
    second arbitration if a buyer is denied a monetary recovery, we conclude it did not rise to
    the level of substantive unconscionability. Accordingly, there is no basis for declining to
    enforce the parties‘ agreement to arbitrate.
    Because we find minimal unconscionability, we do not address Greene and
    Honda‘s arguments regarding severability and the purported bias in California law
    against the enforcement of arbitration agreements.
    20
    We also reject Vasquez‘s argument that the contract is substantively
    unconscionable because it requires Vasquez to give up the right to judicial determination
    of certain statutory rights without requiring Greene and Honda to give up similar rights of
    their own. Putting aside Vasquez‘s failure to specify exactly what rights he has in mind
    that Greene and Honda might sacrifice, a lack of unconscionability has never been held to
    depend on this type of tit-for-tat exchange.
    26
    III. DISPOSITION
    The trial court‘s order denying the petition to compel arbitration is reversed. The
    matter is remanded to the trial court for entry of an appropriate order directing arbitration
    under the terms of the sales contract.
    _________________________
    Margulies, Acting P.J.
    We concur:
    _________________________
    Dondero, J.
    _________________________
    Banke, J.
    27
    Trial Court: Solano County Superior Court
    Trial Judge: Hon. Robert S. Bowers
    Counsel:
    Toschi, Sidran, Collins & Doyle, David R. Sidran and Thomas M. Crowell for
    Defendants and Appellants.
    Rosner, Barry & Babbitt, Hallen D. Rosner, Christopher P. Barry and Angela J. Smith for
    Plaintiff and Respondent.
    28