Javorsky v. Western Athletic Clubs, Inc. , 195 Cal. Rptr. 3d 706 ( 2015 )


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  • Filed 12/11/15
    CERTIFIED FOR PUBLICATION
    IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA
    FIRST APPELLATE DISTRICT
    DIVISION FIVE
    DANIEL JAVORSKY,
    Plaintiff and Appellant,
    A142254
    v.
    WESTERN ATHLETIC CLUBS, INC.,                      (San Francisco County
    Super. Ct. No. CGC13528384)
    Defendant and Respondent.
    Daniel Javorsky appeals from a summary judgment entered against him on his
    claims under the Unruh Civil Rights Act (Civ. Code, § 51 et seq.) and the unfair
    competition law (UCL) (Bus. & Prof. Code, § 17200 et seq.). He urges that the court
    erred in ruling that a health and fitness club did not violate the Unruh Civil Rights Act by
    charging persons ages 18 to 29 a lower membership fee than it charged to persons age 30
    and over. Finding no arbitrary, unreasonable, or invidious discrimination, we will affirm
    the judgment.
    I. FACTS AND PROCEDURAL HISTORY
    Respondent Western Athletic Clubs, Inc. (WAC)1 owns and operates 10 “luxury”
    health and fitness clubs in the San Francisco Bay Area (with facilities in San Francisco,
    Marin, San Mateo, and Santa Clara counties), as well as a sports resort in San Diego.
    Members have access to services and activities designed to promote physical fitness and
    general well-being, including exercise equipment, swimming pools, basketball, squash,
    tennis courts, personal training services, and spa treatments.
    1
    The appellate record indicates that the named defendant in this action, Western
    Athletic Clubs, Inc., no longer exists, and the proper defendant is Western Athletic Clubs,
    LLC.
    1
    A. WAC Membership Levels and Discounted Membership Programs
    WAC offers a range of membership levels, providing various privileges at one or
    more of its locations. The Club West Premier membership is the most expensive,
    granting access to all of WAC’s facilities and, in 2013, costing approximately $260 per
    month. By comparison, a standard membership granting access only to WAC’s Bay Club
    San Francisco cost approximately $195 per month.
    WAC also offers reduced-cost memberships. For example, a corporate discount
    program pertains to employees of companies that have partnered with WAC to promote
    their employees’ health, fitness, and well-being. And a family membership is available to
    couples and families who join WAC together, offering memberships that are less
    expensive on a per-person basis.
    The Young Professional program—at issue in this litigation—offers a reduced-
    cost membership for individuals ages 18 to 29. Launched in 2003, the program is offered
    at all WAC facilities except the Bay Club Ross Valley and Pacific Sports Resort San
    Diego. Due to capacity constraints, Young Professional members do not have access to
    two WAC clubs (the Courtside Club and the Pacific Sports Resort Redwood Shores)
    during specified “peak” hours.
    In 2013, a Young Professional membership at the Bay Club San Francisco cost
    approximately $140 per month—$55 less than a standard membership. In 2008,
    members in the Young Professional program paid an initiation fee of $250 and monthly
    dues of $97 for a single-club membership at the Bay Club San Francisco, while members
    age 30 and over were charged an initiation fee of $975 and monthly dues of $154. Young
    Professional members also received reduced pricing for WAC’s Executive Club Premier
    membership.
    WAC maintains that the Young Professional discount reflects the reduced
    financial resources of the under-30 age group. WAC’s chief executive officer (CEO),
    Matthew Stevens, retained the program to promote WAC’s membership to younger
    individuals who might not otherwise be able to afford to join WAC’s clubs. According to
    2
    Stevens, WAC hopes its Young Professional program will inspire younger people to
    pursue a lifetime of health and fitness and eventually join WAC as full members.
    WAC also offers a senior discount program to individuals age 65 and over. In
    2013, members in this program at the Bay Club San Francisco paid just $80 per month, as
    compared to $140 for a Young Professional membership and $195 for a standard
    individual membership. However, senior members have access to the facilities only
    during nonpeak hours between noon and 5:00 p.m. on weekdays and cannot enter the
    facilities after 3:00 p.m. The senior discount is therefore an option for older members
    who desire a more affordable membership and are willing to use WAC’s clubs during
    off-peak hours; customers age 65 and over may alternatively choose to pay the standard
    rate (higher than the Young Professional rate) for an unrestricted membership.
    B. Javorsky’s Lawsuit
    In January 2013, Javorsky filed a complaint against WAC alleging that he joined
    the Bay Club San Francisco in approximately 2008, purchased a standard individual
    membership at the rate of $145 per month, and remained a member until he terminated
    his membership in June 2011 due to cost. Purporting to represent a class of similarly
    situated individuals, Javorsky asserted that the Young Professional discount constituted
    illegal age discrimination and violated the Unruh Civil Rights Act, the Consumers Legal
    Remedies Act (CLRA) (Civ. Code, § 1750 et seq.), and the UCL.
    1. WAC’s Demurrer
    WAC filed a demurrer to the complaint, arguing among other things that
    businesses may offer reasonable age-based discounts that promote access to beneficial
    activities for age groups with lower incomes, and its Young Professional discount is a
    reasonable measure to enable greater access to WAC’s facilities.
    Javorsky opposed the demurrer, contending that WAC’s age-based pricing policy
    was unlawful because it could not be justified by any “compelling societal interest” or
    strong public policy demonstrated by legislation.
    3
    The trial court sustained WAC’s demurrer as to Javorsky’s CLRA claim without
    leave to amend, but overruled the demurrer as to Javorsky’s claims under the Unruh Civil
    Rights Act and the UCL.
    2. WAC’s Motion for Summary Judgment
    WAC thereafter moved for summary judgment on Javorsky’s remaining claims.
    WAC again argued that its age-based pricing practice “promotes access to its clubs for
    those who might not otherwise be able to afford to join them” and California law permits
    reasonable discounts for this purpose. In support of its motion, WAC submitted a
    declaration from its CEO describing the Young Professional program and other
    membership programs as discussed ante. WAC also relied on a declaration from Shelley
    Lapkoff, Ph.D., an expert demographer, who analyzed publicly available income data and
    concluded that the median income of 18- to 29-year-olds (the group pertinent to the
    Young Professional program) was lower than the median income of individuals over 30.
    More specifically, Dr. Lapkoff analyzed income data from the U.S. Census
    Bureau’s American Community Survey and concluded that, in each of the five counties
    where WAC operates—and California-wide—individuals under age 30 had significantly
    lower median income than individuals over age 30. In San Francisco County, where the
    disparity between the two age groups was the smallest, adults under age 30 earned only
    about half as much as those ages 30 to 64. In Marin County, individuals ages 18 to 29
    earned only 23 percent as much as those over 30. Dr. Lapkoff also organized the data
    into 10-year age groups and confirmed that, in each relevant geographical region,
    individuals ages 18 to 29 had significantly lower median income than individuals in their
    thirties, forties, fifties, and sixties. Dr. Lapkoff concluded that “the financial resources of
    the 18–29 population are substantially less than those of the 30–64 population.”
    3. Javorsky’s Opposition to the Summary Judgment Motion
    After a period of discovery, including Javorsky’s deposition of WAC’s CEO and
    Dr. Lapkoff, Javorsky filed his opposition to WAC’s summary judgment motion.
    4
    Javorsky argued, essentially, that charging persons over the age of 30 a higher
    price than persons 18 to 29 violated the Unruh Civil Rights Act because the practice was
    not supported by a compelling societal interest or other strong public policy. In addition,
    Javorsky questioned WAC’s true purpose behind the Young Professional program and
    contended there were triable issues of material fact as to whether WAC’s age
    discrimination was supported by any legitimate business interest.
    Javorsky also relied on his own expert witness, Ernest H. Manuel, Jr., Ph.D., who
    analyzed Dr. Lapkoff’s opinion and evaluated whether, from an economic standpoint,
    WAC’s Young Professional program was arbitrary or unreasonable. Like Dr. Lapkoff,
    Dr. Manuel focused on data from the American Community Survey and on median rather
    than mean income, and his tabulation of median personal and household incomes was
    substantially the same as Dr. Lapkoff’s. Dr. Manuel criticized Dr. Lapkoff’s analysis,
    however, in several respects.
    Dr. Manuel found Dr. Lapkoff’s analysis flawed because she defined “income”
    and “financial resources” in a limited manner without considering expenses such as
    health care costs, child care costs, or housing and food costs, which are likely to be
    higher for people over 30. Moreover, Dr. Manuel faulted Dr. Lapkoff for not analyzing
    single-person households, which he opined provide a purer measure of income than the
    measures analyzed by Dr. Lapkoff.
    Dr. Manuel further criticized Dr. Lapkoff’s reliance on median incomes for large
    age groups, on the ground that median income, which merely represents the midpoint of
    an income distribution, says nothing about whether any individual has higher or lower
    income than the median of his or her own age group, the median of any other age group,
    or an individual in any other age group.
    For example, Dr. Manuel observed, inclusion of lower-earning 18- to 24-year-olds
    in the 18-to-29 age group reduces the median income for the 18-to-29 age group.
    Looking solely at 25- to 29-year-olds (that is, singling out a part of the group WAC
    makes eligible for its Young Professional discount), Dr. Manuel found (1) the median
    personal and household incomes for individuals ages 25 to 29 is higher than the median
    5
    personal and household incomes for all five-year age ranges from age 50 and up in San
    Francisco County; and (2) as to single-person households, the 25-to-29 age group has a
    higher median personal income than the 30-to-34 age group and all five-year age groups
    from 60 and up in Marin County, all five-year age groups from 55 and up in San Diego
    County, all five-year age groups from 50 and up in San Francisco County, and all five-
    year age groups from 60 and up in San Mateo and Santa Clara Counties. Dr. Manuel
    further opined that actual incomes vary widely within any age group.
    According to Dr. Manuel, “[A]ge is an imprecise predictor of a person’s income”
    and “If WAC wanted to offer discounts in order to attract individuals with reduced
    incomes, it would be more reliable to inquire about income directly rather than use age as
    a basis for discriminatory pricing.”
    4. Trial Court’s Grant of Summary Judgment
    The trial court granted WAC’s summary judgment motion. The court ruled that
    WAC had made the required showing that its Young Professional discount is reasonable
    and not arbitrary, and Javorsky had not established a triable issue of material fact.
    Because Javorsky had no claim under the Unruh Civil Rights Act as a matter of law and
    his UCL claim was derivative, summary judgment was ordered and entered accordingly.
    This appeal followed.
    II. DISCUSSION
    In reviewing the grant of summary judgment, we conduct an independent review
    to determine whether there is a triable issue of material fact and the moving party is
    entitled to judgment as a matter of law. (Code Civ. Proc., § 437c, subd. (c); Aguilar v.
    Atlantic Richfield Co. (2001) 
    25 Cal.4th 826
    , 860.) We construe the moving party’s
    evidence strictly, and the non-moving party’s evidence liberally, in determining whether
    there is a triable issue. (See D’Amico v. Board of Medical Examiners (1974) 
    11 Cal.3d 1
    ,
    20; Alex R. Thomas & Co. v. Mutual Service Casualty Ins. Co. (2002) 
    98 Cal.App.4th 66
    ,
    72 (Thomas).)
    6
    A defendant seeking summary judgment must show that at least one element of
    the plaintiff’s cause of action cannot be established, or that there is a complete defense to
    the cause of action. (Code Civ. Proc. § 437c, subd. (p)(2).) The burden then shifts to the
    plaintiff to show there is a triable issue of material fact on that issue. (See Code Civ.
    Proc., § 437c, subd. (p)(2); Thomas, supra, 98 Cal.App.4th at p. 72.)
    A. Unruh Civil Rights Act
    We begin with an overview of the Unruh Civil Rights Act and resolve the parties’
    debate over the appropriate analytical standard in this case. We then consider whether
    WAC established its entitlement to judgment as a matter of law, and Javorsky’s assertion
    that there are triable issues of material fact.
    1. Overview
    The Unruh Civil Rights Act (Act), codified at Civil Code section 51 et seq.,
    provides that “[a]ll persons within the jurisdiction of this state are free and equal, and no
    matter what their sex, race, color, religion, ancestry, national origin, disability, medical
    condition, genetic information, marital status, or sexual orientation are entitled to the full
    and equal accommodations, advantages, facilities, privileges, or services in all business
    establishments of every kind whatsoever.”
    Although the Act explicitly lists sex, race, and other types of discrimination, this
    list is illustrative rather than restrictive, and the Act’s protection against discrimination is
    not confined to these enumerated classes. (Marina Point, Ltd. v. Wolfson (1982) 
    30 Cal.3d 721
    , 730, 732 (Marina Point).) Indeed, the Act’s “ ‘language and its history
    compel the conclusion that the Legislature intended to prohibit all arbitrary
    discrimination by business establishments,’ ” whether or not the ground of discrimination
    is expressly set forth in the Act. (Id. at p. 732; see Koebke v. Bernardo Heights Country
    Club (2005) 
    36 Cal.4th 824
    , 842–843 (Koebke) [personal characteristics covered by the
    Act encompass both “the categories enumerated in the Act and those categories added to
    the Act by judicial construction”]; Harris v. Capital Growth Investors XIV (1991)
    7
    
    52 Cal.3d 1142
    , 1160–1169 (Harris) [establishing analytic framework for determining
    whether discrimination of a category not enumerated in the Act should be cognizable].)
    As relevant here, there is no dispute that California courts have applied the Act to
    discrimination based on age. (E.g., Marina Point, supra, 30 Cal.3d at p. 730; Pizarro v.
    Lamb’s Players Theatre (2006) 
    135 Cal.App.4th 1171
    , 1174 (Pizarro).) Furthermore, the
    Act targets not just the practice of outright exclusion, but pricing differentials as well.
    (E.g., Koire v. Metro Car Wash (1985) 
    40 Cal.3d 24
    , 30 (Koire); Chabner v. United of
    Omaha Life Ins. Co. (9th Cir. 2000) 
    225 F.3d 1042
    , 1050 (Chabner).)
    Nonetheless, the Act does not absolutely preclude a business establishment from
    disparate treatment of patrons in all circumstances. The “fundamental purpose of the
    Unruh Civil Rights Act is the elimination of antisocial discriminatory practices—not the
    elimination of socially beneficial ones.” (Sargoy v. Resolution Trust Corp. (1992) 
    8 Cal.App.4th 1039
    , 1049 (Sargoy), italics added.) Thus, the Act renders unlawful “only
    arbitrary, invidious or unreasonable discrimination.” (Id. at p. 1043, italics added;
    Pizarro, supra, 135 Cal.App.4th at p. 1174; Sunrise Country Club Assn. v. Proud (1987)
    
    190 Cal.App.3d 377
    , 380–381; see Chabner, 
    supra,
     225 F.3d at p. 1050 [“disparities in
    treatment and pricing that are reasonable do not violate the Unruh Act”; “[t]he critical
    question, therefore, is whether [the challenged policy] was ‘reasonable’ ”].)
    Discrimination may be reasonable, and not arbitrary, in light of the nature of the
    enterprise or its facilities, legitimate business interests (maintaining order, complying
    with legal requirements, and protecting business reputation or investment), and public
    policy supporting the disparate treatment. (Koire, supra, 40 Cal.3d at p. 31; Harris,
    
    supra,
     52 Cal.3d at p. 1162; Pizarro, supra, 135 Cal.App.4th at p. 1174.)
    2. Analytical Standard
    While the parties acknowledge these general principles, they vigorously debate the
    appropriate analytical standard for this case. Javorsky maintains that, because public
    policy disfavors age discrimination, a practice that discriminates on the basis of age is
    unlawful under the Act unless it is supported by a “compelling societal interest” or at
    8
    least a strong public policy reflected in legislative enactments. WAC insists that a
    “relatively permissive standard” applies to age discrimination, at least in the area of
    pricing. We resolve the debate by turning to the case law.
    a. Javorsky’s Argument: Compelling Societal Interest and Statutes
    In Marina Point, supra, 
    30 Cal.3d 721
    , an apartment complex maintained a policy
    of excluding families with children under the age of 18. (Id. at pp. 726–727.) The
    landlord urged that its policy was reasonable and not arbitrary—and thus not in violation
    of the Act—because children are noisier and more mischievous than adults. (Id. at
    p. 737.) The court rejected this argument because, while the Act allows exclusion of an
    individual based on that individual’s improper conduct, it does not tolerate a generalized
    prediction that a class as a whole is more likely to commit misconduct. (Id. at pp. 738–
    739.) The landlord also argued that its policy was reasonable because the presence of
    children did not accord with the nature of its business and facilities, analogizing its
    proposed adults-only residence to adult bookstores or theaters; the court rejected this
    argument as well. (Id. at p. 741.)
    On this latter issue, the court in Marina Point ventured into an area of potential
    interest to the parties in this case, in its differentiation between the exclusion of children
    from the landlord’s apartment complex and the exclusion of children from housing
    reserved for the elderly. The court explained: “Such facilities are designed for the
    elderly and in many instances have particular appurtenances and exceptional
    arrangements for their specified purposes.” (Marina Point, supra, 30 Cal.3d at p. 742.)
    Moreover, “[i]n light of the public policy reflected by these legislative enactments”
    pertinent to the housing needs of the elderly, “age qualifications as to a housing facility
    reserved for older citizens can operate as a reasonable and permissible means under the
    Act of establishing and preserving specialized facilities for those particularly in need of
    such services or environment.” (Id. at pp. 742–743, italics added.) The landlord in
    Marina Point, by contrast, could not “plausibly claim that its exclusionary policy serves
    any similarly compelling societal interest.” (Id. at p. 743, italics added.) “It can hardly
    9
    contend, for example, that the class of persons for whom Marina Point seeks to reserve its
    housing accommodation, i.e., single adults or families without children, are more in need
    of housing than the class of persons whom the landlord has excluded from its apartment
    complex . . . .” (Id. at p. 743.) The court held that the landlord’s no-children policy
    violated the Act.
    Similar language appears in Koire, supra, 
    40 Cal.3d 24
    , involving a sex-based
    pricing discount. There, the plaintiff filed suit against numerous car washes and bars that
    maintained “Ladies’ Day” and “Ladies’ Night” discounts for females. (Id. at p. 27.) The
    court rejected the defendants’ arguments that the discounts were not arbitrary merely
    because they were profitable and encouraged women to socialize with men. (Id. at
    pp. 32–33.) The court also distinguished the defendants’ sex-based discount from
    permissible age-based discounts provided to children and to the elderly, since legislative
    enactments recognized the need for differential treatment of minors and the special needs
    of the elderly, and children and the elderly frequently have limited earning capacities.
    (Id. at pp. 37–38.) Citing Marina Point in dictum, Koire added that excluding children
    from bars or adult bookstores is permissible because the exclusion is based on a
    “compelling societal interest.” (Id. at p. 31.)2 Elsewhere in Koire, however, the court
    explained that price discounts are impermissible under the Act if they are contingent on
    some “arbitrary, class-based generalization.” (Id. at p. 36.)
    Based on Marina Point and Koire, Javorsky insists that any age-based
    discrimination is unlawful under the Act unless it is supported by a “compelling societal
    interest” or “public policy reflected by . . . legislative enactments.” (Marina Point, supra,
    30 Cal.3d at pp. 742–743.)3 His analysis is incorrect.
    2
    In addition, Koire observed that the nature of the business enterprise or its
    facilities has most often been a basis for upholding a discriminatory practice only when
    there is a strong public policy in favor of such treatment. (Koire, supra, 40 Cal.3d at
    p. 31.) WAC does not rely on the nature of its business enterprise or its facilities.
    3
    Javorsky also relies on Koebke, 
    supra,
     
    36 Cal.4th 824
    . There, a country club
    provided membership benefits to a member’s spouse but not to a member’s domestic
    partner. (Id. at p. 833.) At issue was whether the Act applied. The court concluded that
    10
    In the first place, Marina Point involved an exclusionary policy and Koire
    pertained to a sex-based policy; neither addressed the age-based pricing policy at issue
    here. (Indeed, Marina Point did not really involve age discrimination, but discrimination
    against families with children.) But more fundamentally, the phrase “compelling societal
    interest” in Marina Point and Koire was simply a way of stating that the justification
    tendered for the disparate treatment would have to be of sufficient societal benefit to
    render the disparate treatment reasonable and not arbitrary. The phrase does not
    necessarily mandate an extraordinarily high or laudable justification in every conceivable
    case under the Act, but merely one that is sufficient given the nature of the particular
    disparate treatment at issue and other attendant circumstances. In addition, while it is
    true that Marina Point and Koire referred to “legislative enactments” as evidence of
    public policy favoring children and the elderly, neither case held that disparate treatment
    could never be lawful under the Act unless there was a statute favoring the class that was
    the beneficiary of the disparate treatment.
    Cases subsequent to Marina Point and Koire bear out our conclusion.
    In Starkman v. Mann Theatres Corp. (1991) 
    227 Cal.App.3d 1491
     (Starkman), the
    plaintiff challenged a movie theater’s pricing policy of offering discounted movie tickets
    to children and seniors. (Id. at p. 1493.) Noting that the court in Marina Point indicated
    that an exclusionary policy must serve a “ ‘compelling societal interest’ ” while the court
    in Koire indicated that a pricing policy must not constitute “arbitrary, class-based
    generalization” (and without noting Koire’s reference to compelling societal interests),
    the court in Starkman concluded that the pivotal question in evaluating the theater’s
    pricing policy was simply whether it involved an “arbitrary, class-based generalization.”
    (Id. at p. 1497.)
    The court in Starkman also took note of the distinction Koire made between sex-
    based discounts and age-based discounts for children and the elderly, quoting Koire’s
    the plaintiffs’ marital status discrimination claim was cognizable under the Act for the
    period beginning with the enactment of the California Domestic Partner Rights and
    Responsibilities Act of 2003. (Id. at pp. 839, 852.)
    11
    observation that age-based discounts are “justified by social policy considerations as
    evidenced by legislative enactments.” (Starkman, supra, 227 Cal.App.3d at p. 1499.)
    But Starkman characterized the existence of such legislative enactments not as a
    requirement, but as a “factor we may consider in determining if a classification violates”
    the Act. (Ibid., italics added.) Ultimately, Starkman concluded that the discount for
    children and seniors did not violate the Act: the discount was designed to promote the
    family-oriented nature of the business; it benefited disadvantaged groups (since seniors
    and children have less disposable income); public policy encouraged the availability of
    societal benefits to children and the elderly; and statutes in other contexts were designed
    to assist children and the elderly. (Id. at pp. 1498–1499.) Further, the court observed, the
    disparate treatment did not perpetuate irrational stereotypes; unlike other classifications
    “(e.g., race, sex, and national origin), all persons benefit from these discounts during their
    lifetimes, first as children and then as senior citizens.” (Id. at pp. 1499, 1501.)
    Here, in light of Starkman and Koire, we must examine the age-based pricing in
    this case to determine whether, under the circumstances, it constitutes arbitrary
    discrimination. The existence of a particular statute favoring the age group may be
    evidence of public policy justifying the discrimination, but it is not the only factor to be
    considered in evaluating the overall arbitrariness or reasonableness of the practice.
    To similar effect is Sargoy, supra, 
    8 Cal.App.4th 1039
    , involving another type of
    age-based economic preference. There, a bank offered savings accounts with higher
    interest rates to customers age 55 and older. (Id. at p. 1042.) The court noted that not all
    distinctions based on age are unlawful, but only “arbitrary, invidious or unreasonable
    discrimination.” (Id. at p. 1043.) Citing Koire and Starkman, the court observed that
    discriminatory treatment was uniformly held to be reasonable and nonarbitrary where a
    strong public policy exists in favor of such treatment. (Ibid.) These same policy
    considerations applied to the preferential interest rate for seniors, which “does not
    constitute the type of arbitrary and invidious discrimination falling within the ambit of
    the [Act].” (Id. at pp. 1045–1046.) In addition, the court noted, prohibiting the bank’s
    12
    favorable treatment to seniors would jeopardize other socially desirable benefits and
    diminish the quality of life of senior citizens. (Id. at p. 1049.)
    Finally, in Pizarro, supra, 
    135 Cal.App.4th 1171
    , the court addressed an age-
    based price discount for a group other than children and the elderly. There, a theater
    offered “baby-boomers” (individuals born between 1946 and 1964) discount tickets to a
    musical called “Boomers” concerning their generation. (Id. at p. 1173.) Reiterating that
    “[t]he objective of the Act is to prohibit businesses from engaging in unreasonable,
    arbitrary or invidious discrimination,” the court concluded the discount did not constitute
    an arbitrary, class-based generalization. (Id. at p. 1174.) First, the discount for baby
    boomers would encourage attendance at a family-based entertainment event: “Because a
    theater ticket discount allows greater access to the theater, public policy favors the
    disparate treatment, whether the discount is made available to children, seniors or ‘baby-
    boomers.’ ” (Id. at p. 1176.) Second, without identifying any statute favoring baby
    boomers, the court relied on a passage in a United States Supreme Court case to conclude
    that the baby boomer generation, in light of age and a corresponding lack of job security
    and disposable income, would benefit from price discounts as do children and seniors.4
    (Ibid.) Third, the court determined, the discount to baby boomers would not perpetuate
    any irrational stereotypes. (Ibid.) Indeed, the discount was given to all baby boomers
    whether or not they possessed the personal characteristics enumerated in the Act. (Ibid.)
    Starkman, Sargoy, and Pizarro collectively teach that, consistent with our
    Supreme Court’s decision in Koire, the Act’s objective of prohibiting “unreasonable,
    arbitrary or invidious discrimination” is fulfilled by examining whether a price
    differential reflects an “arbitrary, class-based generalization.” They further instruct that a
    policy treating age groups differently in this respect may be upheld, at least if the pricing
    policy (1) ostensibly provides a social benefit to the recipient group; (2) the recipient
    4
    The court in General Dynamics Land Systems, Inc. v. Cline (2004) 
    540 U.S. 581
    ,
    588, stated there were “unjustified assumptions about the effect of age on ability to
    work.” “ ‘At age 40, a worker may find that age restrictions become common . . . . By
    age 45, his employment opportunities are likely to contract sharply; they shrink more
    severely at age 55 and virtually vanish by age 65.’ ”
    13
    group is disadvantaged economically when compared to other groups paying full price;
    and (3) there is no invidious discrimination. (Starkman, supra, 227 Cal.App.3d at
    pp. 1498–1499; Sargoy, supra, 8 Cal.App.4th at pp. 1045–1046; Pizarro, supra, 135
    Cal.App.4th at p. 1176.) In those instances, public policy justifies the discrimination;
    legislative enactments are sufficient, but unnecessary, to evince the public policy.
    b. WAC’s Argument: “Relatively Permissive Standard”
    WAC points out that the Act has been amended several times to increase the
    number of enumerated classifications from five to eleven, but the Legislature has never
    amended the Act to specify “age” as an enumerated classification. WAC does not go so
    far as to contend this means that age discrimination is not covered by the Act; but it does
    argue that “[c]onsistent with legislative intent,” California courts apply a “relatively
    permissive standard” to age-based distinctions, at least as to pricing.
    We question whether the absence of “age” in the Act reflects any legislative intent
    for courts to apply a different standard to age discrimination. There is no express
    legislative statement to that effect. Furthermore, while California appellate courts have
    held for decades that the enumerated categories are merely illustrative and the Act’s
    protections extend to age discrimination, the Legislature has never amended the Act to
    provide that age-based classifications are not covered by the Act or should be governed
    by a different standard. (See Marina Point, supra, 30 Cal.3d at p. 734 [discussing
    legislative acquiescence].)5 Nor does WAC point to any California precedent holding
    that age-based treatment is subject to a “relatively permissive standard” of scrutiny. Age
    discrimination, like discrimination on the basis of the categories expressly set forth in the
    5
    Javorsky requests that we take judicial notice of the bill analysis for the Act’s
    2005 amendments, which declared “the Legislature’s intent that the enumerated bases in
    the Act continue to be construed as illustrative rather than restrictive.” (Sen. Com. on
    Judiciary, Analysis of Assem. Bill No. 1400 (2005–2006 Reg. Sess.) as amended Apr. 11,
    2005, p. 2.) In light of WAC’s legislative history arguments and in the absence of any
    objection, we grant that request. Javorsky further requests that we take judicial notice of
    a complaint filed in federal district court, in an action between parties not involved in this
    case, concerning age discrimination. We deny that request.
    14
    Act, is illegal if it is arbitrary, unreasonable or invidious. (Pizarro, supra, 135
    Cal.App.4th at p. 1174; Sargoy, supra, 8 Cal.App.4th at p. 1043.)6
    On the other hand, while the analytical standard for age-based discrimination is
    the same as for other types of discrimination, the nature and context of age-based
    discrimination may more likely lead to the conclusion that the discrimination is not
    arbitrary. As the court in Pizarro remarked: “[C]ourts treat age classification differently
    from categories enumerated in the statute. There is no general prohibition against all age-
    based discrimination or preferential treatment, as there is with the categories expressly
    mentioned in the Act.” (Pizarro, supra, 135 Cal.App.4th at p. 1175.) Indeed, courts
    have recognized that age-based disparate treatment may be justified by the circumstances
    of the age group that is being favored, and treatment on the basis of age is less likely to
    perpetuate stereotypes than discrimination on the basis of immutable characteristics such
    as sex and race. (Starkman, supra, 227 Cal.App.3d at pp. 1498–1501; Pizarro, at
    p. 1176.) And since we all age over time, age-based benefits are often something that all
    members of society, at some point in life, can enjoy. (Starkman, at p. 1501.)
    With these precepts in mind, we turn to the parties’ arguments.
    B. WAC Met Its Burden on Summary Judgment
    WAC contends that its Young Professional discount is reasonable and not
    arbitrary because (1) it expands access to beneficial, recreational activities; (2) it benefits
    an age group with limited financial resources; and (3) it does not perpetuate any invidious
    stereotypes.
    6
    WAC argues that, in a more recent decision “analyzing” Koire, our Supreme Court
    “confirmed that appropriate age-based discounts are considered ‘non-discriminatory’
    under the Unruh Act.” (Citing Angelucci v. Century Supper Club (2007) 
    41 Cal.4th 160
    ,
    174–175 (Angelucci).) But Angelucci did not deal with age-based discrimination. The
    court held that males, who had to pay a higher admission fee to a supper club than
    females, did not have to make an express demand for equal treatment in order to sue
    under the Act. (Id. at p. 164.) In the paragraph WAC cites, Angelucci merely recounted
    that in Koire the court had described policies permitting discounts for children or older
    adults and stated that the impermissibility of sex-based price discounts did not impact the
    validity of age-based discounts.
    15
    1. Societal Benefit: More Affordable Recreational Activities
    California courts have approved age-based discounts that promote participation in
    beneficial activities. (Pizarro, supra, 135 Cal.App.4th at p. 1176 [public policy favored a
    ticket discount for “baby-boomers” because it encouraged attendance at a “family-based
    entertainment event”]; Starkman, supra, 227 Cal.App.3d at p. 1499 [reasonable discounts
    allow people to “enjoy[] some of the pleasures of our society” and “American pastimes”
    such as baseball games, amusement parks, Disneyland, the zoo, museums, campgrounds,
    state fairs, parks, and movies]; cf. Koire, supra, 40 Cal.3d at p. 33 [rejecting nightclub’s
    argument that its gender-based discount served a “socially desirable goal” by
    encouraging women to socialize with men in a bar].)
    Akin to the discounts in Starkman and Pizarro, the Young Professional discount
    increases access of 18- to 29-year-olds to worthy facilities and activities promoting
    physical fitness, including swimming, basketball, squash, tennis, and the like.
    2. Benefit to Age Group With Relatively Limited Financial Resources
    Age-based discounts have been upheld where they benefited age groups with
    relatively limited financial resources. (Sargoy, supra, 8 Cal.App.4th at pp. 1048–1049
    [higher interest rates for deposits by seniors]; Starkman, supra, 227 Cal.App.3d at
    p. 1499 [discounted movie-theater tickets for children and seniors]; Pizarro, supra, 135
    Cal.App.4th at p. 1176 [discounted theater tickets for “baby-boomers”].)
    WAC contends the 18-to-29 age group benefited by the Young Professional
    discount has relatively limited resources like the groups at issue in Pizarro and Starkman,
    and the discount promotes access to WAC’s clubs for those who might not otherwise be
    able to afford to join them. WAC’s justification for its Young Professional discount thus
    raises two questions: (1) did WAC submit sufficient evidence that persons ages 18 to 29
    have a lower economic position than persons age 30 and older; and (2) is providing an
    economic benefit to this group, for the purpose of furthering access to WAC’s luxury
    health clubs, an adequate justification for disparate treatment?
    16
    a. Evidence of Limited Income and Net Worth of Persons 18 to 29
    In support of its summary judgment motion, WAC presented evidence from its
    expert witness demographer, Dr. Lapkoff, that individuals under age 30 tend to have
    substantially less disposable income than individuals over 30. Dr. Lapkoff found that, in
    each of the counties where WAC operates, and in California as a whole, a significant
    income gap exists between the group eligible for the Young Professional discount and
    their older counterparts. This gap was largest in Marin County, where individuals ages
    30 to 64 earned more than four times the median income of individuals ages 18 to 29. In
    San Francisco, where the two groups’ income levels were closest, the older group earned
    approximately double the median income of the younger group.
    WAC points out that, in every county with a WAC club, individuals under 30
    earned far less than individuals in their forties and fifties—individuals who would have
    been eligible for the discount approved in Pizarro. In all but one of those counties,
    individuals under 30 tended to earn less than those over 65—an age group benefiting
    from discounts approved in Starkman and Sargoy. Household income for the entire state
    and the relevant counties corroborated this income disparity between people under 30 and
    people ages 30 to 64.
    Dr. Lapkoff’s findings regarding net worth reinforced the results obtained from
    her review of income data. Reviewing national data from the Federal Reserve Board,
    Dr. Lapkoff found that families with heads of household under age 35 had virtually no
    net worth compared to families with older heads of household.
    From this evidence, a trier of fact could reasonably conclude that persons 18 to 29
    are less able to afford a WAC membership than persons 30 and over.
    b. Sufficiency of Justification
    Javorsky contends, however, that WAC’s purported goal of facilitating access for
    an age group with lower income is insufficient to justify its age-based pricing plan, for
    two reasons.
    17
    First, Javorsky attacks the connection between an age bracket and income: age
    brackets are poor indicators of income, there were alternative ways WAC could
    accomplish its goal of assisting patrons financially, and Dr. Lapkoff failed to consider the
    expenses borne by the age groups in his analysis. Despite Dr. Lapkoff’s median income
    figures, Javorsky points out, certain individuals in the under-30 age group will earn more
    than certain individuals in the over-30 group. Indeed, Dr. Lapkoff’s results show that
    people age 28 have equal to or greater median income than people ages 33, 35, 41, 44,
    46, 47, 49, and 51 to 89. Javorsky insists it would be better for WAC to have a pricing
    structure based on income rather than age.
    These arguments miss the mark. If accepted, Javorsky’s arguments would
    obliterate all age-based discounts—including those upheld in Starkman and Pizarro—
    since all age groups include persons with higher incomes and persons with lower
    incomes. Moreover, the question is not whether WAC could do a better job making
    memberships affordable. The question is whether the Young Professional program is
    arbitrary. Because persons ages 18 to 29, as a group, have less income than persons age
    30 and over, providing lower prices to persons ages 18 to 29, as a group, is not arbitrary.
    Second, Javorsky attacks the societal benefit of facilitating access for 18- to 29-
    year-olds, urging that it is not sufficiently supported by public policy. After all, the plight
    of “young professionals” in the San Francisco Bay Area is a far cry from the economic
    plight the Legislature had in mind when protecting children and seniors. No statute or
    published decision identifies 18- to 29-year-olds in the San Francisco Bay Area as a
    “financially disadvantaged” group entitled to a “luxury” health and fitness club. While
    WAC’s evidence provided an economic comparison between groups, it said little about
    the actual ability of 18- to 29-year-olds to afford a membership. Furthermore, the age-
    based discounts approved in Starkman and Pizarro were for low monetary amounts and
    one-time events, not memberships over the course of as many as 12 years.
    The question, however, is not whether 18- to 29-year-olds in the Bay Area are
    impoverished, or whether they suffer the same economic, physical, or social
    disadvantages as children and the elderly. The question here is rooted in the particular
    18
    facts at hand: whether 18- to 29-year-olds, as a group, have some economic disadvantage
    when compared to those over 30, as a group, so as to justify lower prices for 18- to 29-
    year-olds to access the health club enjoyed by those over 30. WAC’s evidence was
    sufficient to carry its burden in this regard. And while there may not be an exceedingly
    strong public policy favoring the access of 18- to 29-year-olds to a luxury health club,
    neither is there an exceedingly strong public policy entitling persons over 30 access to a
    luxury health club for the same discounted price.
    Furthermore, while we have rejected Javorsky’s contention that WAC must be
    able to point to a specific statute favoring the 18-to-29 age group to justify its age-based
    pricing, the law is not entirely bereft of indications that persons under 30—including
    students and those just beginning their careers—might feel economic pressures worthy of
    attention and assistance as a public policy matter. For example, WAC points us to a
    provision in the Patient Protection and Affordable Care Act that requires health insurance
    providers offering dependent coverage to make that coverage available for an adult child
    until the child turns 26. (42 U.S.C. § 300gg-14.) The legislative history of the provision
    includes the following statement by Senator Durbin: “Today, in most cases, if your child
    has reached the age of 24, they are off your family plan. Well, we extend that now so
    those 24 and 25 will have the protection of their family health insurance plan while they
    finish school, look for their first job and obtain their own health insurance. That is going
    to be peace of mind for a lot of families across America, just those 2 years when young
    people are the most vulnerable and need the protection of their family health insurance
    plan.” (155 Cong. Rec. S13647, S13649 (2009), italics added.)7
    Finally, Javorsky urges that the Young Professional program yields a result
    contrary to Pizarro and other cases, because it favors persons ages 18 to 29 over baby
    boomers and the elderly, whom state and federal legislatures have protected. He insists
    7
    Javorsky counters that 42 United States Code section 300gg-14 was intended to
    benefit older persons (or families) with dependent adult children, not persons 18 to 29.
    (See 26 U.S.C. § 5000A.) Regardless, the provision is premised on the understanding
    that the economic circumstances of persons 18 to 26 may preclude them from affording
    insurance.
    19
    that the program disadvantages these groups by requiring them to pay more for
    membership or, for those 65 or older, to access WAC’s facilities at nonpeak times.
    But Javorsky misperceives Pizarro and the other cases approving economic
    benefits to baby boomers and seniors. Those cases merely concluded that particular
    policies did not run afoul of the Act. They did not ordain that baby boomers or seniors
    must always receive the lowest price, or require every business establishment to reserve
    its best deals for them.
    3. Invidious Discrimination
    Invidious discrimination is the treatment of individuals in a manner that is
    malicious, hostile, or damaging. The Young Professional discount does not do this. It
    applies equally to all persons regardless of their “sex, color, race, religion, ancestry,
    national origin, disability, medical condition, marital status, or sexual orientation or to
    persons regardless of their genetic information.” (Civ. Code, § 51.) Moreover, it does
    not perpetuate any harmful stereotypes regarding the age groups at issue. (Starkman,
    supra, 227 Cal.App.3d at p. 1499 [“[e]stablishing different price rates for seniors and
    children in an amusement business does not perpetuate irrational stereotypes”]; Pizarro,
    supra, 135 Cal.App.4th at p. 1176 [“[p]roviding discounted theater admissions to ‘baby-
    boomers’ to attend a musical about that generation does not perpetuate any irrational
    stereotypes”]; cf. Koire, supra, 40 Cal.3d at p. 34 [“differential pricing based on sex may
    be generally detrimental to both men and women, because it reinforces harmful
    stereotypes”].)
    Javorsky nonetheless contends the Young Professional discount perpetuates
    “ageism” and the harmful stereotype that “young is better.” He asserts there are
    “unjustified assumptions” about the ability of the 40-to-65 age group to obtain work.
    20
    (See Pizarro, supra, 135 Cal.App.4th at p. 1176.) And he claims that its invidious nature
    is demonstrated by the fact that WAC received some complaints from its older members. 8
    Javorsky’s argument lacks merit. Offering a reasonable discount to a particular
    age group does not suggest that the group is better than another. Even if it did, the
    Young Professional program in this case does not communicate malice, hostility, or
    damage to persons over 30; and persons ages 30 to 64 have not, as a group, been
    historical targets of discrimination or irrational stereotypes. Nor does Javorsky provide
    any legal authority for the proposition that the complaints of disgruntled customers can
    turn a discount for 18- to 29-year-olds into invidious discrimination.
    4. Conclusion
    In sum, WAC established that its Young Professional program provides 18- to
    29-year-olds with lower-cost access to the healthful benefits of health club membership,
    18- to 29-year-olds have lower median incomes than persons over 30 in the relevant
    geographical areas, and charging 18- to 29-year-olds less than persons over 30 does not
    perpetuate irrational stereotypes. Under these circumstances, WAC met its burden to
    demonstrate that its pricing program does not constitute arbitrary, unreasonable or
    invidious discrimination, the program does not reflect an arbitrary, class-based
    generalization, and, indeed, public policy supports the disparate pricing. The burden
    therefore shifted to Javorsky to establish a triable issue of material fact.
    C. Javorsky Did Not Establish a Triable Issue of Material Fact
    Javorsky reminds us that evidence submitted in opposition to a summary judgment
    motion must be liberally construed, as to both the admissibility of expert witness
    testimony and the sufficiency of the evidence to create a triable issue of material fact.
    8
    In April 2009, WAC’s CEO wrote an email stating: “Legal Issue—Members
    seem upset learning about YP programs. Received call from one member threatening
    lawsuit claiming its [sic] illegal to offer YP memberships in California—need to research
    this issue and figure out solution.” In February 2010, another member over the age of 30
    complained that the Young Professional program was “unfair.” The following month,
    another member complained that people under the age of 30 and others were provided
    reduced-cost memberships.
    21
    (Garrett v. Howmedica Osteonics Corp. (2013) 
    214 Cal.App.4th 173
    , 189.) This rule
    applies, however, only with respect to evidence that pertains to a material fact. (Code
    Civ. Proc., § 437c, subd. (c).)
    Here, Javorsky argues there are triable issues of fact as to whether WAC was
    really assisting economically disadvantaged persons with its Young Professional
    program. Specifically, he urges there are triable issues as to (1) whether WAC’s policy
    was a reasonable and legitimate business decision to aid economically disadvantaged
    individuals, as opposed to a “post hoc justification, created for purposes of this
    litigation”; and (2) whether there was a sufficient relationship between WAC’s age-based
    pricing scheme and economic need, as opposed to a scheme that resulted in higher prices
    for many older persons with lower incomes. Neither is material.
    1. WAC’s Subjective Motivation
    Javorsky argues that the failure of WAC’s CEO to know the original basis for the
    18-to-29 age bracket of the Young Professional program, the absence of documentation
    concerning the purpose for the program, and the lack of any income analysis by WAC,
    reflect a material dispute as to whether WAC’s pricing scheme was really designed to
    address the income levels of 18- to 29-year-olds and promote WAC’s legitimate business
    interests. (Arguably, Javorsky’s evidence in opposition to the summary judgment
    motion, including Dr. Manuel’s view that the Young Professional age-based pricing
    program does not directly correlate to an individual’s income level, could also draw into
    question the true motivations for the program.)
    WAC’s subjective motivations for the Young Professional discount, however, are
    immaterial. The Act protects against limitations on a group’s access to public
    accommodations, if those limitations reflect arbitrary, unreasonable, or invidious
    discrimination; it does not inquire into the subjective motivations underlying the
    limitation. Neither Starkman nor Pizarro delved into the subjective thinking behind a
    business’s pricing policy, and Javorsky cites no California precedent holding that a
    business’s motivations factor into the analysis of an age-based discount under the Act.
    22
    Instead, in a footnote in his opening brief, Javorsky directs us to a ruling by a
    federal district court judge in Rodriguez v. Provident Life & Accident Ins. Co. (C.D. Cal.,
    Mar. 2, 2001, No. CV 00-01828-GHK(CWx)) 2001 U.S. Dist. Lexis 13102 (Rodriguez).
    A federal trial court’s decision is not binding on this court. Moreover, Rodriguez is
    inapposite.
    In Rodriguez, the plaintiff had alleged claims under 42 United States Code section
    1981, the Act, the UCL, and various common law causes of action, alleging that the
    defendant had arbitrarily discriminated against him by denying him disability insurance
    due to his inability to understand and speak the English language. The defendant moved
    for summary judgment. With respect to the claim under the Act, the defendant contended
    it had a rational business reason for the English proficiency requirement because it
    ensured that all policyholders understood and accepted the terms of its contracts and
    helped to avoid future litigation and the costs of having to communicate with insureds in
    dozens of different languages. The plaintiff produced evidence that no one ever
    contacted him to verify he did not speak or understand English, the literacy requirement
    was not generally enforced, and the company had no training or standards for its
    employees to determine English proficiency. The court ruled that the plaintiff had raised
    disputed issues of material fact as to whether “the proferred reasons are untrue and
    merely pretextual.” (Rodriguez, supra, 2001 U.S. Dist. Lexis 13102 at p. *25.)
    Rodriguez is distinguishable. The question in Rodriguez was whether the insurer’s
    policy was subject to the Act because it was, in reality, a race-based classification. Here,
    there is no dispute that WAC’s Young Professional program is an age-based
    classification subject to the Act. Javorsky is not arguing that there is a triable issue as to
    whether WAC’s subjective motivation was to discriminate on the basis of age; he is
    arguing there is a triable issue as to whether the discrimination on the basis of age was
    really motivated by a desire to address the income disparity of that group. That question
    is immaterial to the matter at hand.
    23
    2. Relation Between WAC’s Program and Economic Need
    Javorsky contends he presented evidence that the Young Professional program,
    based on age, does not accomplish the stated goal of providing access to WAC’s health
    club to individuals who could not otherwise afford it, since age is not a good indicator of
    economic need. He urges that this evidence raised a triable issue of fact as to whether the
    program was designed to accomplish its stated purpose, or effectively implemented its
    purpose, and therefore whether the program furthers any legitimate business or public
    policy. As Dr. Manuel opined, it would be “more reliable to inquire about income
    directly rather than use age as a basis for discriminatory pricing.”
    None of this evidence is material in this case, however. The material fact is that
    the persons in the age bracket pertinent to the Young Professional program, as a group,
    had less income to pay for a WAC membership than persons in Javorsky’s age bracket, as
    a group. Whether WAC could have tailored some other means of addressing the income
    needs of 18- to 29-year-olds is not germane. While Dr. Manuel opined that the median
    personal income for 25- to 29-year-olds in San Francisco is higher than the median
    personal income for all five-year age ranges from age 50 and up, that does not disprove
    that 18- to 29-year-olds, as a group, are economically disadvantaged when compared to
    persons ages 30 to 50 in WAC’s geographical markets. And while Dr. Manuel pointed
    out that certain expenses of the compared populations were not taken into account, he did
    not provide any evidence as to what those expenses would be or any means of
    ascertaining them.
    Javorsky did not establish a triable issue of material fact. Thus, the trial court did
    not err in ruling that WAC was entitled to judgment on Javorsky’s claim under the Act.
    D. Javorsky’s Claim Under the UCL
    Javorsky’s claim for violation of the UCL is predicated on the alleged violation of
    the Act. Because the claim under the Act was properly rejected on summary judgment,
    we must affirm the trial court’s ruling disposing of the derivative UCL claim as well.
    24
    (Pizarro, supra, 135 Cal.App.4th at p. 1177; Ingels v. Westwood One Broadcasting
    Services, Inc. (2005) 
    129 Cal.App.4th 1050
    , 1068.)
    III. DISPOSITION
    The judgment is affirmed.
    NEEDHAM, J.
    We concur.
    SIMONS, ACTING P.J.
    BRUINIERS, J.
    (A142257)
    25
    San Francisco County Superior Court Case No. CGC-13-528384, Curtis E. A. Karnow,
    Judge.
    Finkelstein Thompson LLP, Rosemary M. Rivas, Caitlyn D. Finley; Glancy Prongay &
    Murray LLP, Marc L. Godino for Appellant.
    Keker & Van Nest LLP, Susan J. Harriman, Benjamin W. Berkowitz and John C. Bostic
    for Defendant and Respondent.
    (A142257)
    26
    

Document Info

Docket Number: A142254

Citation Numbers: 242 Cal. App. 4th 1386, 195 Cal. Rptr. 3d 706, 2015 Cal. App. LEXIS 1111

Judges: Needham, Simons, Bruiniers

Filed Date: 12/11/2015

Precedential Status: Precedential

Modified Date: 11/3/2024