Balla v. Hall ( 2021 )


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  • Filed 1/6/21
    CERTIFIED FOR PUBLICATION
    COURT OF APPEAL, FOURTH APPELLATE DISTRICT
    DIVISION ONE
    STATE OF CALIFORNIA
    JOSEPH BALLA,                             D074804
    Plaintiff and Respondent,
    v.                                (San Diego Super. Ct.
    No. 37-2017-00040822-CU-DF-CTL)
    BRIAN HALL,
    Defendant and Appellant.
    LESA HEEBNER et al.,
    Plaintiffs and Respondents,
    v.                                (San Diego Super. Ct.
    No. 37-2017-00015622-CU-DF-CTL)
    BRIAN HALL,
    Defendant and Appellant.
    APPEAL from orders of the Superior Court of San Diego County,
    Joan R. Lewis, Judge. Affirmed in part, reversed in part, and remanded with
    directions.
    Law Offices of David C. Beavans and John T. Sylvester for Defendant
    and Appellant.
    Niddrie Addams Fuller Singh, David A. Niddrie; Schwartz Semerdjian
    Cauley & Moot, Dick A. Semerdjian and Alison K. Adelman; and Keith H.
    Rutman for Plaintiffs and Respondents.
    Defendant Edward Siegel was an unsuccessful candidate for the Solana
    Beach City Council in 2016. During and after the City Council campaign,
    Siegel’s campaign manager, defendant Brian Hall, sent a letter to the editor,
    distributed e-mails to local government and media, and posted Facebook
    messages about City Council members Lesa Heebner and Mike Nichols, and
    their relationship with local developer Joseph Balla (with Heebner and
    Nichols collectively, plaintiffs). Primarily using a fictional persona he
    created, “Andrew Jones,” Hall asserted or implied that Heebner and Nichols
    lobbied for the North County Transit District (NCTD) to select Balla for a
    Solana Beach train station project in exchange for Balla giving them design
    work on the project and directing a charitable donation to a nature
    conservancy they supported. Siegel and Hall also ran a campaign
    advertisement implying that Heebner endorsed Siegel in the City Council
    race using a favorable quote from a 2007 Certificate of Appreciation signed by
    Heebner and given to Siegel by the City for his volunteer work.
    Plaintiffs sued for defamation based on the publications, and Heebner
    claimed false light invasion of privacy based on the advertisement. Hall filed
    special motions to strike pursuant to Code of Civil Procedure section 425.16,
    the anti-SLAPP (strategic lawsuit against public participation) statute.1
    Siegel agreed not to file anti-SLAPP motions in exchange for relief from
    default; when he tried to file notices of joinder to Hall’s motions, the trial
    court rejected them. The court permitted plaintiffs to conduct discovery on
    actual malice, and then denied the anti-SLAPP motions.
    1    Unless noted, further statutory references are to the Code of Civil
    Procedure.
    2
    Hall appeals, contending the trial court erred by denying his motions,
    denying Siegel’s joinder, and permitting discovery. In essence, his position is
    that his publications were political opinions about a conflict of interest and
    not actionable. We disagree. Although political speech is appropriately
    accorded wide latitude, especially in election campaigns, calculated or
    reckless falsehoods can still amount to defamation even in that context. The
    record reflects that at the time of the publications, Hall knew or at least
    consciously disregarded the fact that Heebner and Nichols had no role in the
    NCTD selection process and the NCTD had no agreement with Balla. An
    agreement was not authorized until months later, and even then it was only
    an agreement to conduct further negotiations. Plaintiffs also suggested other
    ways in which the publications were knowingly or recklessly false. We reach
    a different conclusion as to the false light claim, as Heebner did not show the
    advertisement was defamatory per se or introduce evidence of special
    damages. Finally, we affirm the joinder and discovery rulings.
    FACTUAL AND PROCEDURAL BACKGROUND
    A.    Parties and the NCTD
    Heebner owned a residential kitchen design business until 2007, and
    served on City Council from 2004 to 2016. She was later appointed to fill a
    vacancy in 2018. Nichols is a landscape architect who was a member of the
    City Council from 2006 to 2018. Each used Gerri Retman, a common friend,
    as a campaign manager.
    Balla owns Strategic Assets Group, Inc. and works in real estate
    finance and development. He also managed property for George and Betty
    Harbaugh. The Harbaughs had a family trust, with their estate plan
    providing for a charitable trust, the George and Betty Harbaugh Charitable
    Foundation (Foundation). Betty died in 2008. In 2011, the estate plan was
    3
    amended to make Balla successor trustee after George’s death. After George
    died in 2012, Balla became trustee and director of the Foundation.
    Siegel is a psychiatrist and musician who ran for City Council in the
    November 2016 election. Hall is a real estate broker who served as his
    campaign manager. Hall created “fake people” Andrew Jones and his wife
    Lillian Rearden as pseudonyms. He set up e-mail addresses for both (using
    “Jones Consulting” in at least one e-mail signature for Jones), as well as a
    Facebook page for Jones with a stock photograph.
    NCTD plans and operates public transportation in northern San Diego
    County, and owns the Solana Beach Transit Station (train station) and
    surrounding land. The NCTD Board of Directors (NCTD Board) has nine
    seats, representing various local governments in the region. Nichols held the
    Solana Beach seat on the NCTD Board in 2016, with Heebner as alternate.
    Jewel Edson held the seat in 2017, with Nichols as alternate.
    B.    Events Prior to the Publications
    After Balla became successor trustee of the Harbaugh family trust, he
    began the process of transferring assets to the Foundation as provided for in
    the estate planning documents. In 2013, the Foundation committed a $1.15
    million donation to San Elijo Lagoon Conservancy to secure certain land in
    Solana Beach. The land was renamed “Harbaugh Seaside Trails,” and
    dedicated for public use as open space and trails.2
    Between late 2014 and mid-2015, the NCTD commenced a Request for
    Proposal (RFP) to develop the land around the train station. At Step One,
    the NCTD Source Selection Committee (the Selection Committee) evaluates
    2     Plaintiffs’ brief states the Foundation “donated” in 2014, but Balla’s
    declaration says it “committed” to a donation in 2013. We rely on the
    declaration.
    4
    proposals. At Step Two, the Selection Committee holds discussions with and
    ranks short-listed proposers. At Step Three, the Committee negotiates with
    the highest ranked proposer, but can bring in additional proposers. It then
    makes a recommendation to the NCTD Board. At Step Four, the NCTD
    Board can authorize its executive director to enter an Exclusive Negotiating
    Agreement (ENA), which provides a developer exclusive rights to negotiate a
    Development Agreement. A developer “has no rights” to the site until the
    parties execute a Development Agreement and the NCTD Board and Federal
    Transit Administration approve it. The City would also have to approve any
    proposed development. The RFP states no NCTD officer or agent shall
    participate in contract selection if they have an interest in the selected firm.
    Four proposals were submitted. Of relevance here, Balla worked with
    John DeWald, the principal of RhodesMoore, LLC, on a proposal called
    “Cedros Market.” One of the other proposals was from Michael Dieden at
    Creative Housing Associates and was called “The Cove.” In October 2016 the
    Selection Committee issued its final report. It ranked RhodesMoore first and
    Creative Housing Associates second. Hall e-mailed Siegel on October 25,
    indicating he and Dieden “met several times via the Solana Beach Chamber”;
    they “discussed working together with the sales of the development” and, in
    his “opinion, and many others, he was the most qualified.”
    Meanwhile, at a meeting of the San Diego County Democratic Party
    Central Committee in August 2016, Heebner spoke in support of City Council
    candidates Jewel Edson and Judy Hegenaur; she also said Siegel was “not
    electable.” Hall, who was at the meeting, sent Siegel multiple text messages
    that evening. He reported that Heebner “badmouthed” Siegel and stated,
    “We need a Lisa [sic] retaliation. I had to walk outside and she bashed you
    for 10 mins. They then endorsed Jewel and Judy.” In late October, Heebner
    5
    sent an e-mail to community members and a letter to voters. In both, she
    stated she did “not believe [Siegel] ha[d] the temperament or judgment to
    hold this office.” In the e-mail she also offered her opinion that he was “not a
    serious candidate.”
    C.    Challenged Publications and Surrounding Communications
    1.      First Publication: October 27, 2016 Letter to the Editor
    Hall and Siegel wrote a letter to the editor for The Coast News, a local
    newspaper.3 Siegel was the listed author. The letter ran on October 27,
    2016, identified Siegel as a candidate for City Council, and stated in part:
    “Rumors have surfaced that Lesa Heebner resigned from
    the Solana Beach City Council to take the design jobs for
    the redevelopment project from her ‘friend’ developer.
    Rumors have also surfaced that (Mike) Nichols will not
    seek re-election to do the landscaping. I and many others
    find it particularly odd that a less qualified person, with
    little experience, and no contractor’s license beat-out a very
    well-respected developer who was going to transform the
    train tracks into ’The Cove.’ This was a backdoor deal,
    many people know this, and it is not right. . . . [¶] . . . [¶]
    Solana Beach deserves better than shady business on the
    train tracks.”4
    3     When referring to actions taken by Hall as Jones or Rearden, we use
    “Hall/Jones” or “Hall/Rearden.” In addition, we recognize Siegel may
    disagree as to how much he participated in the publications or messages
    (even suggesting at deposition Hall may have written some that appeared to
    come from him). Siegel is not a party to this appeal, and we draw no
    conclusions as to the level of his involvement.
    4     Hall/Jones states here and in other publications that Balla had no
    contractor’s license, which Balla has acknowledged. We retain the references
    for context, as Hall uses “unlicensed contractor” to refer to Balla.
    6
    2.      Second Publication: October 28, 2016 E-mail
    On October 28, Hall/Jones sent an e-mail to the NCTD Board with a
    link to Siegel’s letter to the editor, stating:
    “It is especially troubling to see Mike Nichols, a member of
    the [NCTD Board], capable of having a vote in the Solana
    Beach Train Station Redevelopment Project. This is only
    troubling since many residents of Solana Beach believe
    Nichols and Councilmember Lesa Heebner have a financial
    interest in the proposal that was accepted. NCTD has been
    widely criticized by local Solana Beach residents for picking
    an unqualified candidate, who does not have a contractor’s
    license or experience, over a well-respected developer. This
    was a back door deal.”
    Hall also sent developer Dieden an e-mail with a link to the letter. The next
    day, Matthew Tucker, NCTD’s executive director, responded to Hall/Jones.
    He stated that “no action has been taken by the Board to consider or approve
    a developer for this project” and indicated they would respond formally the
    following week.
    3.      Third Publication: October 29, 2016 “All Roads” E-mail
    Around 12:30 a.m. on October 29, Siegel sent Hall a text message
    saying he was “getting interested in Balla” and it “[s]eems he’s trustee of the
    Harbaugh Foundation.” Just before 9:00 a.m., he sent another message,
    stating, “Maybe Harbaugh and Zito for the hit piece?” David Zito was
    running for re-election to City Council. At 7:00 p.m., Hall/Jones e-mailed
    local government officials, including NCTD Board members, and journalists
    with the subject line “All roads lead to Harbaugh/ NCTD Conflict of Interest”
    (“All Roads” e-mail). It stated, in part:
    7
    “Joe transferred the estate to himself in the formation of
    the [Foundation]. . . . [Joe] has no contractor’s license . . . .
    [¶] Who can explain why NCTD would hire . . . an
    unlicensed contractor . . . to take on a multi-million dollar
    project? All roads lead to Harbaugh. The [Foundation] and
    Strategic Assets Group share the same address . . . . It is
    Lesa Heebner and Mike Nichols who lobbied for this
    imposturous proposal to be accepted. Neither Heebner nor
    Nichols are seeking reelection. Heebner will be designing
    the kitchens in the Cedros Market Development and
    Nichols will be doing the landscaping. Joe Balla did a back
    door deal with Lesa Heebner and Mike Nichols. . . . [¶] It
    is worth noting that Balla was in foreclosure in 2012. The
    [Foundation] was founded on 12-17-2012. George
    Harbaugh died on 12-17-2012. We might now conjecture
    that George died with a pen in his hand and with Balla
    putting his hand to the paper. (Maybe it was even done
    after the fact). [¶] In 2015, Balla made a $1M donation
    from his newly retained [Foundation] fund to save the
    ‘Harbaugh Trails’ and bought himself a train ticket to
    conduct the NCTD . . . [p]roject. It is clear as day that a
    non-profit businessman donated $1M to secure a multi-
    million dollar project . . . . Balla is a fraud. This is a major
    conflict of interest. . . . If Cedros Market moves forward
    with NCTD, they will be hit with a class action
    lawsuit. . . .”
    Hall/Jones also included website links and a timeline, which indicated,
    among other things, that Balla “received the . . . project” in 2016. A little
    after 9 p.m., Siegel sent Hall a text message stating, “Wow, that was fast!
    The seed has been planted, and hopefully it will shoot up like Chinese
    bamboo torture!” Shortly after, Siegel wrote, “Way to go! I will forever have a
    vivid memory of significant moments in the process of polishing your inspired
    narrative.”
    Some pertinent communications followed. On October 31, NCTD’s
    Chief Procurement and Contract Administration Officer, Samuel Elmer,
    wrote to Hall/Jones. He stated the project was “within the negotiations phase
    8
    with the highest ranked proposer”; if successful, “staff would make a
    recommendation to the Board”; and “no date has been scheduled” for the
    Board to consider the project. He also stated any Board member representing
    Solana Beach “would likely be precluded” from voting on developer approval,
    as they “will likely be voting” on it for the City.
    On November 6, Hall/Jones e-mailed a journalist at The Coast News
    with a response by RhodesMoore to Siegel’s letter, and reiterated claims of
    wrongdoing by the three plaintiffs. He forwarded this e-mail to someone
    named Mary Jane Boyd, stating he understood she was “very connected
    around Solana Beach” and “might find this interesting.” Hall/Jones then sent
    another e-mail to the journalist about a response by Nichols. He complained
    that Nichols, Heebner and Balla were “dragging my name through the mud,”
    adding that “[f]ortunately my wife thinks it is kind of funny.” He later
    acknowledged that by “wife” he meant the fictitious Lillian Rearden.
    4.      Fourth Publication: November 13, 2016 E-mail
    On November 13, Hall/Jones again e-mailed journalists and
    government officials, including Tucker and others at NCTD. He claimed that
    “RhodesMoore, LLC has been a suspended entity by the Secretary of State
    ever since 2012,” and included a link to the Secretary of State website. He
    then stated in part:
    “The NCTD is conducting back door deals. You have a [sic]
    unlicensed contractor . . . and suspended LLC leading a
    triple million dollar development project. If NCTD moves
    forward with this project there will be a class action lawsuit
    against the City of Solana Beach and NCTD.”
    Tucker responded that day, stating, “I want to assure you that there is no
    back door deal--in fact no deal has been reached with any of the proposers.”
    9
    5.      Fifth Publication: November 15, 2016 E-mail
    On November 15, Hall/Jones replied to Tucker’s November 13 e-mail,
    copying the government and media recipients. He reiterated RhodesMoore
    “is a suspended entity,” and then stated in part:
    “It is unbelievable that you and Councilmember Nichols are
    expressing no concerns, are attempting to sweep this under
    the rug, and acting so cavalier that your developer doesn’t
    have an active LLC, zero experience, and no contractor’s
    license. This is a conflict of interest. Nichols and Heebner
    have lobbied for Joe Balla in return for personal incentives.
    If you hire Joe Balla, Strategic Assets Group, or
    RhodesMoore you may expect a lawsuit to follow. [¶] The
    citizens of Solana Beach deserve better than the shady
    business on the Solana Beach train tracks. If you are not
    part of the solution you are part of the problem. You are a
    major part of the problem enabling Mike Nichols, Lesa
    Heebner, and Joe Balla.”
    6.      Sixth Publication: Facebook Posts (Heebner and Nichols only)
    Hall/Jones made several posts in the Solana Beach Community Forum
    on Facebook between October 28 and November 8. After a post regarding the
    City’s board appointment policy, he commented, “How can you defend these
    people? They are co-conspirators!” and included a picture of the NCTD Board
    alternate list with Heebner’s name highlighted. In another post, he said, “are
    these candidates going to continue the shady business on the Solana Beach
    train tracks,” including a link to the letter to the editor. He also submitted
    posts asking “why doesn’t Heebner and Nichols come out and say she [sic]
    won’t take any jobs after their terms [sic]” and calling them “phony
    criminals”; “shady crooks”; and, along with Zito, “slim-balls [sic].” A post
    from Zito followed, which noted NCTD had a Selection Committee and there
    were no City Council members on it. Finally, Hall/Jones posted, “Lesa claims
    she is going to make a living off selling . . . cookbooks and not take any back
    10
    door deals. It is my believe [sic] that Lesa should write a book on cookin’ the
    books at city hall.”
    7.    Seventh Publication: Campaign Advertisement (Heebner only)
    Finally, in early November Hall ran a campaign advertisement for
    Siegel in the Solana Beach Sun Newspaper. It contained a photograph of
    Siegel next to the words “Vote for Ed”; the quoted statement, “ ‘Your time,
    energy and level of commitment have greatly enhanced the quality of life in
    the City of Solana Beach’ ~ Lisa Heebner, Solana Beach Former Mayor”; the
    statement, “A special ‘thank you’ to Lesa Heebner”; and the statement, “Ed
    Siegel City Council 2016, www.VoteforEd.org.”
    D.    Postpublication Events
    Siegel was not elected in the November 2016 City Council election. A
    few months later, in February and March 2017, Hall and Siegel exchanged
    text messages regarding Nadia Tkachenko, an acquaintance of Hall who was
    objecting to probate of Harbaugh’s estate. Before a probate hearing in early
    March, they met with her and Candice Dodge, a mutual friend of Tkachenko
    and Hall. Tkachenko and Dodge attended the hearing, at which the court
    approved the petition and distribution of assets to Balla as trustee. Its order
    reflects that the court and parties conferred about issues raised by
    Tkachenko, but does not elaborate. In late March, Hall sent Siegel a text
    message stating that Tkachenko was going to make a “complaint to the
    attorney general.” Hall addressed these matters at his deposition.
    In April 2017, Hall/Rearden wrote a letter to NCTD’s general counsel,
    which reiterated or expanded on Hall/Jones’s claims about the train station
    project. In May 2017, the NCTD Board agenda included a staff report
    supporting approval of the Committee’s recommendation. The report noted
    the “receipt of a complaint,” and stated a “thorough investigation was
    11
    conducted” and the allegations were either “unsubstantiated” or not a
    violation of NCTD or state conflict of interest laws. In June 2017, the NCTD
    Board voted to approve the Selection Committee’s recommendation and
    authorize an ENA with RhodesMoore. Solana Beach’s representative, Edson,
    recused herself.
    E.    Procedural History
    In May 2017, Heebner and Nichols sued defendants for defamation
    based on the first six publications; Heebner also sued for false light invasion
    of privacy based on the campaign advertisement. They filed their operative
    first amended complaint in October 2017. The same month, Balla sued for
    defamation based on the first five publications.5 The cases were assigned to
    the same department. Hall filed an anti-SLAPP motion in each case, stating
    in each notice of motion that he was moving to strike the complaint “in its
    entirety.”
    Defaults were entered against Siegel, which the parties agreed to set
    aside in exchange for him not filing anti-SLAPP motions. When he filed
    joinders to Hall’s motions, the trial court rejected them.6 Meanwhile,
    plaintiffs successfully moved to lift the anti-SLAPP discovery stay to obtain
    discovery on the issue of actual malice.
    Hall filed amended anti-SLAPP motions, with substantially similar
    notices of motion. His memoranda addressed the individual publications and
    the elements of plaintiffs’ claims.
    5    Plaintiffs also sued Boyd and an individual named Sandy Parrish, but
    voluntarily dismissed them.
    6     The minute order in the record was in Balla’s case, but Heebner and
    Nichols’ counsel was present, and we take notice on our own motion that the
    order was filed in both cases.
    12
    According to Hall’s supporting declarations, Siegel asked him who
    Harbaugh was, and he agreed to find out. He said he learned, among other
    things, that Balla was not supposed to receive estate assets, the Foundation
    and his company had the same address, and after the Harbaugh Trails
    donation he was chosen to negotiate a valuable development project. He
    explained he reviewed the RFP responses, Balla was “in [his] opinion the
    least qualified,” and DeWald had issues including litigation history. He
    stated that based on his “review of these public documents, [he] strongly
    believe[d] [Heebner and Nichols] wanted to obtain a donation for Harbaugh
    Trails and in exchange they granted [Balla] the right to exclusively negotiate
    the development project.” He understood that the Heebner quote in the
    advertisement came from a 2007 appreciation certificate. Finally, he denied
    malicious intent.7
    Plaintiffs separately filed opposing briefs and declarations. In Balla’s
    declaration, he stated he learned after George’s death that he was chosen as
    successor trustee and denied that any assets were transferred to him
    personally. He addressed the donation, explaining that the Harbaughs loved
    open space and nature, he wanted to memorialize them, and there was no
    quid pro quo deal. He denied considering Heebner or Nichols for kitchen or
    landscaping work, and indicated the RFP identified others for these tasks.
    He also responded to specific claims. For example, he denied he had been in
    foreclosure, explaining he went into default to obtain a loan modification on
    7     Hall also addressed a Committee member, Gary Martin, who
    supposedly had a relationship with Balla and DeWald. He does not discuss
    Martin in the argument section of his opening brief and nowhere in his briefs
    explains the connection, if any, to Heebner and Nichols. We do not discuss
    him further.
    13
    one property and modified another loan notwithstanding a judicial
    foreclosure action. He provided a declaration from a real estate attorney
    confirming these events.
    Balla provided other declarations as well. DeWald said he founded
    RhodesMoore in 2012, it was not suspended at the time of the proposal in
    2015 or revised proposal in 2016, and to his knowledge, “any . . . suspension
    that may have appeared online” was due to government clerical error. He
    also responded to other assertions by Hall, including about the litigation.
    Stephen Toohill, who worked with the Harbaughs, described the disposition
    of the trust and property transfers to the Foundation. He did not believe
    Balla had any ownership in the properties. Kent Seton, retained by Balla to
    assist with the estate, stated the donation was “made to advance charitable
    purposes” and agreed Balla did not take possession of any trust assets.
    In Heebner’s declaration, she stated she “was never required to cast
    any vote on the train station project” as an NCTD Board alternate member,
    she would have “recused” herself if she had been, and if the matter was ever
    before City Council she “would be entitled to vote.” She explained her
    decision not to run for reelection had nothing to do with the project; she never
    planned to do kitchen design for it; and she had not been in that business
    since 2007. She denied having any financial interest in common with Balla
    or lobbying on his behalf. Heebner said the advertisement quotation was
    from a 2007 Certificate of Appreciation to Siegel from the City. They were
    given to all outgoing volunteers; she signed certificates that year as then-
    mayor; and in Siegel’s case, it was for service as “a member of the Public Arts
    Commission.”
    Nichols provided a declaration as well. He stated he resigned from City
    Council in 2018 for personal reasons. He further explained that when the
    14
    NCTD Board considered the ENA, he was the alternate member for Solana
    Beach and did not attend; Edson attended as primary member and recused
    herself, as he would have. Nichols denied discussing landscaping work for
    Balla’s proposal, having any financial interest in common with him, or
    lobbying on his behalf.
    With their opposition filings, plaintiffs also provided excerpts of
    deposition testimony; deposition exhibits, including the text messages; and
    other documents. We have already described the relevant documents. Here
    we discuss the pertinent deposition testimony.
    Hall testified that the claims about Heebner and Nichols doing design
    work were based on rumors, and he was aware that a different landscape
    designer was listed in the RFP. He said he wanted the “right person” to get
    the project and thought Dieden was “probably the most qualif[ied].” He
    testified he did “extensive research” about the Foundation, including the
    websites linked in the “All Roads” e-mail. There were assets unaccounted for,
    and he believed Balla “financially abused” the estate. He denied LLC
    ownership was with the Foundation, based on his “review of title and tax
    records,” but did not know if Balla was a member or nonmember manager of
    various LLCs. He also testified he helped Tkachenko and Dodge prepare for
    the probate hearing; Dodge said the probate judge advised them to report
    Balla to the Attorney General; and he helped with a letter to the Attorney
    General but did not know the status. He was aware Tkachenko sued the
    Harbaugh trust, and it was “fair” to say she “doesn’t care much for Balla”.
    He also noted Tkachenko or Dodge told him Harbaugh was supposed to give
    Tkachenko a condo, but she did not receive it.
    Siegel testified he had no information to confirm that Heebner or
    Nichols would be doing design work, or that they lobbied for Balla. He also
    15
    had no information they did a “back-door deal,” and had not seen foreclosure
    documents for Balla, stating Hall “shared” this with him. Siegel further
    complained about Ira Opper (husband of Gerri Retman, Heebner and
    Nichols’s friend and campaign manager). According to Siegel, Opper said he
    would be Siegel’s “nemesis.” At the same time, Siegel felt that Opper’s “wife
    and her friends” had “continued to marginalize him.” He was also “shocked
    and hurt and dismayed” at Heebner’s comments about him during the
    election. Siegel addressed Tkachenko, explaining he met her at a meeting in
    Hall’s office with Dodge and others, the purpose of which was to get
    information about Harbaugh and Balla. Siegel also noted that Tkachenko
    said Harbaugh promised her a condo when he died, and that she felt
    betrayed.
    In Hall’s reply declarations, he stated that prior to the publications he
    undertook a “substantial investigation into the matters of the NCTD, the
    [City Council], and the related affairs” of plaintiffs. He said he began in Fall
    2016; spent a “1000+ hours,” including speaking to community members,
    online research, and public records searches; and was “so convinced” he gave
    his information to law enforcement and did not have it when litigation began.
    He said he then did “supplemental” research, which confirmed his “well-
    founded beliefs” from his earlier research.
    After an initial hearing on Balla’s motion to address exhibit issues, the
    trial court heard both anti-SLAPP motions in September 2018 and denied
    them in separate orders. As to Balla’s motion, the court stated that although
    the parties “devote considerable time” to the publications, Hall’s “notice of
    motion sought to strike the complaint ‘in its entirety’ and did not separately
    notice any specific language.” As a result, the court determined, “if any
    portion of the complaint is actionable, the motion must be denied,” citing
    16
    Optional Capital Inc. v. Akin, Gump, Strauss, Hauer & Feld, LLP (2017) 
    18 Cal.App.5th 95
    , 111, fn. 5 (Optional Capital).
    The trial court found that Hall met his burden on the first prong,
    disagreeing with Balla that the “All Roads” e-mail was not a matter of public
    interest and stating he “essentially conceded” as to the other publications.
    The court explained that “[a]lthough there may be portions of [the “All
    Roads”] e-mail that when isolated would not be a matter of public interest, in
    context, the Court concludes that this communication concerned a matter of
    public interest – the train station project.”
    On the second prong, the trial court first found Balla was a limited
    public figure. It explained the statements “generally concern the [train
    station project] and the proposals submitted to the [NCTD]”; the issue was
    who should be awarded the contract; and this was a public controversy. The
    court noted that Balla’s complaint stated he was “ ‘a known representative
    and public face of RhodesMoore,’ ” and that “ ‘impugning the actions or
    reputation of Rhodes Moore’ ” was tantamount to impugning his.
    As a public figure, Balla had to show he could prove falsity and actual
    malice, and the trial court concluded he met his burden. Focusing on the “All
    Roads” e-mail, it found the “statement . . . that [Balla] transferred the estate
    to himself is capable of being proven false,” citing the Toohill declaration. It
    also found the “ ‘backdoor deal’ ” claim was “essentially a statement that
    [Balla] was colluding with City Councilmembers to be improperly awarded a
    public contract,” and the “evidence reflect[ed] that neither Heebner nor
    Nichols were capable of voting on who should be awarded the project.” The
    court also rejected Hall’s arguments that the claim “conflict of interest” could
    not be proven false here, or that prefatory language like “rumors have
    surfaced” rendered all of his statements nonactionable.
    17
    The trial court also found that Balla could establish actual malice. It
    explained that “[u]nlike a pseudonym where an individual may publish under
    a name other than their own true name, here Hall actually created people–
    ’fake people’–through which a jury could find he pursued a campaign, at least
    in part, to defame the Plaintiffs.” The court also cited, among other things,
    the text messages between Hall and Siegel before and after the “All Roads” e-
    mail, which it found “clearly suggest[ed] that in response to Siegel’s request
    for a ‘hit piece’ regarding Harbaugh (i.e., Balla)[,]” Hall sent the “All Roads”
    e-mail.
    Finally, the trial court found the defamation was libel per se. It
    explained statements implicating a person’s “ ‘office, profession, trade or
    business’ ” without the need for explanation could be libelous per se; at least
    some of Hall’s statements, including “back door deal,” qualified; and special
    damages were not required.
    As for Heebner and Nichols, the trial court also found that under
    Optional Capital, “if any portion of the complaint is actionable, the motion
    must be denied.” At the first prong, the court found Hall met his burden. At
    the second, it found Heebner and Nichols conceded they were public figures,
    but met their higher burden. On falsity, the court engaged in a similar
    analysis of the “backdoor deal,” “conflict of interest,” and prefatory language,
    including finding that Heebner and Nichols were not capable of voting on the
    project. On actual malice, the court similarly focused on the Jones/Rearden
    personas and the text messages. Here, it cited Hall’s text message about a
    “[Lesa] retaliation” after Heebner’s comments at the Democratic meeting,
    stating “[t]his exchange could . . . support a finding that [they] engaged in a
    campaign to defame Heebner (and Nichols as well) for the opposition to
    18
    Siegel’s campaign and support of other candidates.” The court again found
    defamation per se.
    The trial court then found Heebner met her burden on her false light
    claim:
    “While the language in the ad . . . is an accurate statement
    of what was said in the Certificate of Appreciation, in
    context, the language was clearly included to convey that
    for the 2016 election Heebner supported Siegel’s campaign.
    Considering the Defendants’ conduct prior to [its]
    publication . . . , a trier of fact could conclude that the
    publishing of this advertisement conveying that Heebner
    supported Siegel’s campaign when she clearly did not and
    Defendants knew she did not, was made with actual
    malice.”
    The court also found that a “reasonable person could find this advertisement
    – under the facts of this case – to be highly offensive.”
    The trial court granted Siegel’s motion to consolidate the cases the next
    day. Hall timely appealed from the anti-SLAPP orders.
    DISCUSSION
    A.    Anti-SLAPP Principles and the Standard of Review
    The anti-SLAPP statute “authorizes defendants to file a special motion
    to strike ‘[a] cause of action against a person arising from’ the petition or
    speech activities ‘of that person . . . in connection with a public issue.’ (Code
    Civ. Proc., § 425.16, subd. (b)(1).)” (Barry v. State Bar of California (2017)
    
    2 Cal.5th 318
    , 321.) Such activities include writings made “in a place open to
    the public or in a public forum in connection with an issue of public interest”
    (§ 425.16, subd. (e)(3)) and “conduct in furtherance of . . . the constitutional
    right of free speech in connection with a public issue or an issue of public
    interest.” (Id., subd. (e)(4)).
    19
    “Resolution of an anti-SLAPP motion involves two steps. First, the
    defendant must establish that the challenged claim arises from activity
    protected by section 425.16. [Citation.] If the defendant makes the required
    showing, the burden shifts to the plaintiff to demonstrate the merit of the
    claim by establishing a probability of success.” (Baral v. Schnitt (2016)
    
    1 Cal.5th 376
    , 384 (Baral).) At the second step, the court’s “inquiry is limited
    to whether the plaintiff has stated a legally sufficient claim and made a
    prima facie factual showing sufficient to sustain a favorable judgment. It
    accepts the plaintiff’s evidence as true, and evaluates the defendant’s
    showing only to determine if it defeats the plaintiff’s claim as a matter of law.
    [Citations.] ‘[C]laims with the requisite minimal merit may proceed.’ ”
    (Id. at pp. 384-385.)
    “ ‘We review de novo a ruling on a special motion to strike under
    section 425.16. [Citation.] Thus, we apply our independent judgment, both
    to the issue of whether the cause of action arises from a protected activity
    and whether the plaintiff has shown a probability of prevailing on the
    claim.’ ” (South Sutter, LLC v. LJ Sutter Partners, L.P. (2011) 
    193 Cal.App.4th 634
    , 657.) An appellant still bears the “ ‘burden of affirmatively
    demonstrating error.’ ” (See State Farm Fire & Casualty Co. v. Pietak (2001)
    
    90 Cal.App.4th 600
    , 610 (Pietak).)
    B.    Scope of Hall’s Anti-SLAPP Motion
    Hall contends the trial court erred by concluding it had to deny the
    anti-SLAPP motions if any portion of the complaints were actionable. We
    agree.
    In Baral, the California Supreme Court held that an anti-SLAPP
    motion could reach separate claims within a single pleaded cause of action,
    disapproving Mann v. Quality Old Time Service, Inc. (2004) 
    120 Cal.App.4th 20
    90 (Mann). (Baral, supra, 1 Cal.5th at p. 396.) Mann held that “ ‘once a
    plaintiff shows a probability of prevailing on any part of its claim,’ ” a court
    “ ‘need not parse the cause of action so as to leave only those portions it has
    determined have merit.’ ” (Baral, at p. 385, citing Mann, at p. 106.) Baral
    opted for a different rule.
    The Supreme Court acknowledged it had appeared to take differing
    approaches on this issue in Taus v. Loftus (2007) 
    40 Cal.4th 683
     (Taus) and
    Oasis West Realty, LLC v. Goldman (2011) 
    51 Cal.4th 811
     (Oasis). (Baral,
    supra, 1 Cal.5th at p. 388.) In Taus, the court had examined specific
    incidents in a defamation lawsuit, concluding the action could proceed as to
    one, but not others. (Baral, at p. 389, citing Taus, at pp. 717-742.) But in
    Oasis, the court reasoned that although the complaint alleged multiple acts
    of attorney wrongdoing, it was “ ‘sufficient to focus’ on just one.’ ” (Baral, at
    pp. 390-391; quoting Oasis, at pp. 820-821.) Baral explained that the
    difference “flow[ed] from the way the parties framed the issues.” (Baral, at
    p. 391.) In Taus, the defendants addressed the “viability of claims arising
    from discrete allegations of wrongdoing,” whereas in Oasis, they “sought to
    strike the entire complaint based on the assertion that the attorney
    defendant had breached no duty.” (Baral, at p. 391.) The Court limited
    Oasis to its facts, and confirmed that a “plaintiff must make the requisite
    showing as to each challenged claim that is based on allegations of protected
    activity.” (Id. at pp. 392.)
    The trial court relied on a case called Optional Capital to find that “if
    any portion” of the complaint was actionable, the motion had to be denied.
    There, a company sued its former law firm in connection with various legal
    matters. (Optional Capital, supra, 18 Cal.App.5th at p. 106.) In the firm’s
    anti-SLAPP motion, it argued it was not counsel in two matters, and plaintiff
    21
    could not prevail in the third due to the litigation privilege. (Ibid.) The trial
    court granted the motion and the Court of Appeal affirmed, holding the
    litigation privilege defeated the claims. (Id. at p. 119.) In the footnote relied
    upon by the trial court, the appellate court defended its use of
    thrust/gravamen analysis at prong one; in doing so, it contended that a case
    rejecting this approach read Baral too broadly; Baral permitted striking
    either the entire complaint or subparts; and “[c]ritically . . . Defendants . . .
    moved to strike [the] entire complaint.” (Optional Capital, at p. 111, fn. 5.)
    Optional Capital, in our view, does not validate the trial court’s
    approach. Baral makes clear that not only can an anti-SLAPP motion attack
    portions of causes of action, but also that whether it does so turns on how the
    issues are framed—not simply the text of the notice of motion. (Baral, supra,
    1 Cal.5th at p. 391.) To the extent the Optional Capital footnote is not just
    dicta, the procedural posture of the case remains akin to Oasis; a single
    theory could—and did—defeat the entire complaint. Here, in contrast, Hall’s
    supporting memoranda below addressed individual publications and
    elements; plaintiffs’ briefing did as well; and the parties continue to frame
    the issues in this manner on appeal. We thus examine each publication,
    recognizing some issues will be common to some or all.
    C.    Prong One: Do Plaintiffs’ Claims Arise From Protected Activity?
    Plaintiffs argue Hall did not meet his burden to show his publications
    involved protected activity. We conclude he did.8
    8      Plaintiffs did not file a protective cross-appeal to challenge the prong
    one ruling, but “[a] prevailing party on an anti-SLAPP motion need not file a
    cross-appeal to preserve his disagreement with the trial court’s reasoning.”
    (Klem v. Access Insurance, Inc. (2017) 
    17 Cal.App.5th 595
    , 609.) We note
    they include under their “Prong One” heading arguments about both whether
    the publications involve a public issue (a prong one matter), and whether
    22
    At prong one, “the focus is on determining what ‘the defendant’s
    activity [is] that gives rise to his or her asserted liability—and whether that
    activity constitutes protected speech or petitioning.’ ” (Park v. Board of
    Trustees of California State University (2017) 
    2 Cal.5th 1057
    , 1063.) Hall’s
    alleged liability arises from his publications in newspapers, over e-mail to
    local government and media, and on Facebook, which asserted or implied
    that Heebner and Nichols arranged for Balla to receive the train station
    project in exchange for favors. These publications are protected activity
    under the anti-SLAPP statute.
    At least three publications were in public forums: the letter to the
    editor, the newspaper campaign advertisement, and the Facebook posts.
    (§ 425.16, subd. (e)(3)); Nygard, Inc. v. Uusi–Kerttula (2008) 
    159 Cal.App.4th 1027
    , 1039 [newspapers are public fora under anti-SLAPP]; Jackson v.
    Mayweather (2007) 
    10 Cal.App.5th 1240
    , 1252 (Jackson) [Facebook posts
    were made in public forum for anti-SLAPP purposes].) All of them concerned
    issues of public interest. (§ 425.16, subd. (e)(4).) A public issue includes
    “conduct that could directly affect a large number of people beyond the direct
    participants” and a “topic of widespread, public interest.” (Rivero v.
    American Federation of State, County and Municipal Employees, AFL–CIO
    (2003) 
    105 Cal.App.4th 913
    , 924.) There must also be “some degree of
    closeness between the challenged statements and the asserted public
    interest.” (Weinberg v. Feisel (2003) 
    110 Cal.App.4th 1122
    , 1132;
    FilmOn.com Inc. v. Doubleverify, Inc. (2019) 
    7 Cal.5th 133
    , 150 [statement
    cannot simply refer to issue, but must “ ‘contribute to the public debate’ ”].)
    Hall’s publications related to the City Council election and/or the train
    Balla was a public figure (a defamation issue, pertinent here at prong two).
    We address the former here, and the latter post.
    23
    station project, a major public development. (Rosenaur v. Scherer (2001) 
    88 Cal.App.4th 260
    , 273-274 (Rosenaur) [anti-SLAPP “applies to actions arising
    from statements made in political campaigns”]; Damon v. Ocean Hills
    Journalism Club (2000) 
    85 Cal.App.4th 468
    , 479 [statements concerning how
    “large residential community would be governed” involved public interest;
    concept has been “broadly construed to include not only governmental
    matters, but also private conduct that impacts a broad segment of society
    and/or that affects a community in a manner similar to that of a
    governmental entity”]; Integrated Healthcare Holdings, Inc. v. Fitzgibbons
    (2006) 
    140 Cal.App.4th 515
    , 523 [acquisition and operation of hospitals was
    public issue].)
    Plaintiffs’ arguments do not compel a different result. First, they
    maintain that Hall’s intent in attacking Balla was “not political,” but was
    rather “to damage Balla’s credibility with NCTD.” They also suggest that
    any connection between Balla’s estate work and politics “is so attenuated as
    to take the defamatory statement out of any possible connection to any issue
    of legitimate public interest.” But anti-SLAPP protection requires a public
    issue, not necessarily a political one. (§ 425.16, subd. (e)(3), (4).) And the
    publications did have political implications, given that some related to the
    election and all involved the City Council and/or the NCTD.
    We also reject plaintiffs’ related arguments that estate matters are
    private, and the “only purported connection between Balla’s handling of
    Harbaugh’s Estate and the Train Station project arises from the stories Hall
    made up.” They are not disputing that the publications concerned the train
    station project; they are disputing their veracity, rendering the cases they
    cite inapposite. (Greco v. Greco (2016) 
    2 Cal.App.5th 810
    , 824 [alleged
    wrongful taking from trusts and estate was private matter]; Kettler v. Gould
    24
    (2018) 
    22 Cal.App.5th 593
    , 603, 605 [complaint to professional organization
    about alleged elder abuse by financial planner was not a public issue].)
    Second, plaintiffs focus on the “All Roads” e-mail, contending the trial
    court assumed a “defamatory statement need only tangentially relate to a
    matter of public interest.” To the contrary, the court found the e-mail did
    concern a public issue—the train station project—despite isolated statements
    that touched on other subjects. We agree. Indeed, the central assertion was
    that Balla secured the project by making the donation from the Foundation.
    For similar reasons we reject plaintiffs’ suggestion that the e-mail merely
    “referred” to the public issue, and find their cases distinguishable. (See, e.g.,
    Martinez v. Metabolife Internat., Inc. (2003) 
    113 Cal.App.4th 181
    , 188 [anti-
    SLAPP did not apply in product liability case where complaint also addressed
    speech used to market product].)
    Finally, plaintiffs contend Hall published the statements for financial
    gain, and “statements . . . for the ‘purpose of furthering a business interest’ ”
    do not involve the public interest, citing World Financial Group, Inc. v. HBW
    Insurance & Financial Services, Inc. (2009) 
    172 Cal.App.4th 1561
    , 1572.
    That case found that statements for the “sole purpose” of furthering business
    interests were unprotected, and is accordingly inapposite. (Id. at p. 1572,
    italics added; id. at pp. 1564-1565, 1573 [trade secret case; statements were
    part of “competitor’s pitch” to solicit employees and “motivated solely” by
    desire to increase sales ranks].) Plaintiffs do not establish that Hall’s motive
    was solely financial. Although there is some evidence he supported Dieden’s
    proposal and may have seen it as a business opportunity, there is
    25
    significantly more evidence that his statements were motivated by personal
    hostility to plaintiffs—as they argue elsewhere.9
    D.    Prong Two: Plaintiffs’ Likelihood of Success on the Merits
    We next consider whether Hall has demonstrated the trial court erred
    in concluding that plaintiffs could prevail on their various claims.
    1.    Defamation
    a.    Overview
    Plaintiffs base their defamation claim on the first six publications.
    Defamation “ ‘involves the intentional publication of a statement of fact that
    is false, unprivileged, and has a natural tendency to injure or which causes
    special damage.’ ” (Sonoma Media Investments, LLC v. Superior Court (2019)
    
    34 Cal.App.5th 24
    , 37.) Libel is a type of defamation based on written or
    depicted communication. (Civ. Code, § 45; Jackson, supra, 10 Cal.App.5th at
    pp. 1259-1260.) Public figures have the “burden of proving both that the
    challenged statement is false, and that [defendant] acted with ‘ “actual
    malice.” ’ ” (Christian Research Institute v. Alnor (2007) 
    148 Cal.App.4th 71
    ,
    84 (Christian Research); see also Sonoma Media, at p. 37 [plaintiff has
    burden on falsity when statements involve “matters of public concern”].)
    “A statement is defamatory when it tends ‘directly to injure [a person]
    in respect to his office, profession, trade or business, either by imputing to
    him general disqualification in those respects which the office . . . peculiarly
    requires, or by imputing something with reference to his office . . . that has a
    natural tendency to lessen its profits.’ (Civ. Code, § 46, subd. 3.) Statements
    that contain such a charge directly, and without the need for explanatory
    9     Plaintiffs’ claim that Hall admitted the main purpose of his statements
    was to “benefit [him] professionally” and “increase [his] business” relies on
    messages from Siegel, and is not persuasive.
    26
    matter, are libelous per se. [Citation.] A statement can also be libelous per
    se if . . . a listener could understand the defamatory meaning without the
    necessity of knowing extrinsic explanatory matter.” (McGarry v. University
    of San Diego (2007) 
    154 Cal.App.4th 97
    , 112 (McGarry).) If the false
    statement is not libelous per se, a plaintiff must prove special damages.
    (Barnes–Hind, Inc. v. Superior Court (1986) 
    181 Cal.App.3d 377
    , 382 (Barnes-
    Hind).)
    b.     Balla is a Limited Purpose Public Figure
    Plaintiffs contend the trial court erred in finding that Balla was a
    limited purpose public figure. An “all purpose” public figure has “ ‘achiev[ed]
    such pervasive fame or notoriety that he becomes a public figure for all
    purposes and in all contexts.’ ” (Reader’s Digest Ass’n v. Sup. Ct. (1984) 
    37 Cal.3d 244
    , 253 (Reader’s Digest).) A “ ‘limited purpose’ ” public figure is one
    who ‘ “voluntarily injects himself or is drawn into a particular public
    controversy and thereby becomes a public figure for a limited range of
    issues.’ ” (Id. at pp. 253-254; Copp v. Paxton (1998) 
    45 Cal.App.4th 829
    , 845-
    846 (Copp) [enough to “ ‘attempt[] to thrust [oneself] into the public eye’ ” or
    “ ‘influence a public decision’ ”].)
    The trial court rejected Balla’s claim that the matters did not involve a
    public controversy and noted his allegation that he was a public
    representative of RhodesMoore. These findings are sound. The train station
    project is a public issue, as previously discussed, and selection of a developer
    for the project constitutes a public controversy. (See Copp, supra, 45
    Cal.App.4th at p. 845 [“ ‘If the issue was being debated publicly and if it had
    foreseeable and substantial ramifications for nonparticipants, it was a public
    controversy.’ ”].) Balla not only alleged he was a representative of one of the
    prospective developers, RhodesMoore, but also that he and DeWald presented
    27
    on it at public workshops and met with the Selection Committee. He thus
    “ ‘voluntarily inject[ed] himself’ ” into the controversy. (Reader’s Digest,
    supra, 37 Cal.3d at p. 253; see e.g., Greenbelt Cooperative Pub. Ass’n v.
    Bresler (1970) 
    398 U.S. 6
    , 8-9 (Greenbelt) [developer who sought zoning
    variances for high-density housing “clearly fell within even the most
    restrictive definition of a ‘public figure’ ”]; Okun v. Superior Court (1981)
    
    29 Cal.3d 442
    , 447-448, 451 (Okun) [developer of large condominium project
    involving city land exchange was public figure].)
    Plaintiffs’ contrary arguments are not persuasive. First, they contend
    that Balla is a “private citizen who develops and manages commercial real
    estate,” and one does not become a public figure by “advertising . . . wares” or
    being involved in something with “public attention.” But Balla was not
    pursuing commercial development or merely involved in a notable situation;
    he was actively seeking a contract for a major public project. The cases
    plaintiffs cite are thus distinguishable. (Vegod Corp. v. Am. Broad. Cos.
    (1979) 
    25 Cal.3d 763
    , 769-770 [companies that conducted close-out sales for
    department store whose closure generated controversy were not themselves
    public figures]; Wolston v. Reader’s Digest Assn. (1979) 
    443 U.S. 157
    , 159-161,
    167 [plaintiff’s failure to answer subpoena about spy activity and resulting
    publicity did not make her public figure for defamation claim involving book
    written years later about Soviet spies]; Time, Inc. v. Firestone (1976) 
    424 U.S. 448
    , 450, 454, fn. 3 [ex-wife of “scion of one of America’s wealthier industrial
    families” was not limited public figure, even though divorce was highly
    publicized and she had press conferences during it].)
    Second, plaintiffs contend that “ ‘those charged with defamation
    cannot, by their own conduct, create their own defense by making the
    claimant a public figure,’ ” citing Wilson v. Cable News Network, Inc. (2019)
    28
    
    7 Cal.5th 871
    , 902. There, the California Supreme Court rejected the
    defendant’s attempt to rely on news stories generated by plaintiff’s lawsuit to
    contend he was a public figure. Here, in contrast, Balla’s role in the public
    controversy as a potential train station developer preceded his lawsuit.
    Finally, and relatedly, plaintiffs dispute that Balla voluntarily injected
    himself into a public controversy, contending “the attack by Hall and Siegel
    on Balla had little to do with any public interest issue concerning the Train
    Station; rather, it was simply a personal vendetta and financial goal.” The
    publications plainly did concern the train station project and selection of the
    developer, and Hall’s personal motivations for publishing them do not impact
    the public figure analysis.
    c.     Falsity
    Next, Hall argues that plaintiffs failed to meet their burden on falsity.
    We disagree, and conclude plaintiffs offered sufficient evidence to prove that
    each publication was false.
    “Though mere opinions are generally not actionable,” a “statement that
    implies a false assertion of fact is actionable.” (Issa v. Applegate (2019) 
    31 Cal.App.5th 689
    , 702 (Issa); McGarry, supra, 154 Cal.App.4th at p. 112
    [“ ‘[s]imply couching such statements in terms of opinion does not dispel these
    [false, defamatory] implications’ ”].) “ ‘[I]t is not the literal truth or falsity of
    each word or detail used in a statement which determines whether or not it is
    defamatory; rather, the determinative question is whether the “gist or sting”
    of the statement is true or false, benign or defamatory, in substance.’ ” (Issa,
    at p. 702; cf. Grenier v. Taylor (2015) 
    234 Cal.App.4th 471
    , 486 [“rhetorical
    hyperbole, vigorous epithets, lusty and imaginative expressions of contempt
    and language used in a loose, figurative sense will not support a defamation
    action”].)
    29
    “The ‘pertinent question’ is whether a ‘reasonable fact finder’ could
    conclude that the statements ‘as a whole, or any of its parts, directly made or
    sufficiently implied a false assertion of defamatory fact that tended to injure’
    plaintiff’s reputation.’ ” (Issa, supra, 31 Cal.5th at p. 703.) “We apply a
    ‘ “totality of the circumstances” ’ test to determine whether a statement is
    fact or opinion, and whether a statement declares or implies a provably false
    factual assertion; that is, courts look to the words of the statement itself and
    the context in which the statement was made.” (Ibid.) Under this test,
    “ ‘ “[f]irst, the language of the statement is examined. For words to be
    defamatory, they must be understood in a defamatory sense . . . . [¶] Next,
    the context in which the statement was made must be considered.” ’
    (Citation.) Whether challenged statements convey the requisite factual
    imputation is ordinarily a question of law for the court.” (Ibid.)
    We begin with the content of the publications. A provably false claim
    constitutes the gist of each: that Heebner and Nichols lobbied for Balla to
    receive the train station project in exchange for the donation to Harbaugh
    Trails and for work opportunities. It was this alleged arrangement that Hall
    referred to as a “backdoor deal” and a “conflict of interest.”10 And the record
    10    The October 27 letter to the editor indicated Balla “beat-out” another
    developer, Heebner and Nichols would leave City Council to work on his
    project, and this was a “backdoor deal.” The October 28 e-mail to the NCTD
    Board indicated Nichols was a Board member “capable of having a vote” on
    the project, NCTD “pick[ed]” Balla, and this was a “backdoor deal.” The “All
    Roads” e-mail said Balla “received” the project in 2016, “made a $1M
    donation” and “bought himself a train ticket,” and this was a “conflict of
    interest”; it also stated Heebner and Nichols “lobbied” for Balla and “will be”
    working on the project. The November 13 e-mail now stated “NCTD is in
    negotiations” with Balla, but also that it was doing “back door deals,” “had”
    an unlicensed contractor, and Heebner and Nichols “lobbied” for Balla (and
    suggested NCTD had a “conflict of interest” with Balla). The November 15 e-
    30
    contains evidence that this claim was not only false, but also basically
    impossible at the time given the NCTD RFP process.
    During that process, the Selection Committee would recommend a
    developer, the NCTD Board would enter an ENA and try to reach a
    Development Agreement, and after other approvals the City Council would
    vote on it. When Hall published his statements in fall 2016, the process was
    still with the Selection Committee—meaning Heebner and Nichols had no
    opportunity to use their NCTD Board or City Council membership to
    advocate for Balla’s project, much less vote for it. By the time the NCTD
    Board voted to authorize an ENA with RhodesMoore in June 2017, Heebner
    was no longer a member, Nichols held the alternate seat for Solana Beach
    and did not attend the vote, and Edson, who held the primary seat and did
    attend, recused herself. This is consistent with what Tucker and Elmer told
    Hall/Jones in fall 2016, that the Board had not yet chosen a developer and
    when it did come to a vote, the Solana Beach member would likely recuse.
    Hall disputes that the “backdoor deal” he described was impossible,
    citing the ENA and Heebner’s declaration. With respect to the ENA, the
    issue is whether it was false for Hall to claim in fall 2016 that Heebner and
    Nichols had lobbied for NCTD to select Balla in exchange for favors—not
    whether he could reach some kind of deal with NCTD at some point. (See
    Rosenaur, supra, 88 Cal.App.4th at p. 275 [plaintiff pursued initiative for
    zoning changes to property; evidence he had only two partners at the time
    mail, directed to Tucker, called Balla “your developer,” claimed Heebner and
    Nichols “lobbied” for Balla in exchange for favors, and described the situation
    as a “conflict of interest.” The Facebook posts cited the “the shady business
    on the . . . train tracks,” asked why Heebner and Nichols did not “say she [sic]
    won’t take any jobs after their terms [sic],” and linked to the letter to the
    editor.
    31
    could show campaign fliers alleging additional owners were false].) As for
    Heebner’s declaration, Hall contends she stated that “both [she and Nichols]
    were capable of [voting] with the NCTD and she was entitled to do so with
    the City Council.” But general capability was not the issue. She specifically
    said they would have recused themselves from an NCTD vote, as Edson did.
    NCTD Board votes on different subjects, or a potential future City Council
    vote, are not relevant to whether Hall’s statements regarding the train
    station project were true at the time they were published.
    There were other provably false statements as well. We address some,
    but not every detail; our focus remains on the gist of the publications. (Issa,
    supra, 31 Cal.App.5th at 702.) For example, plaintiffs denied in their
    declarations that Heebner and Nichols were going to work for Balla; Balla
    further stated that others were identified for this work in the RFP, as Hall
    acknowledged at deposition with respect to landscaping; and Hall conceded
    these claims were based on rumors (with Siegel indicating he had no
    information at all).
    As to the “All Roads” e-mail, plaintiffs offered evidence to show that the
    claims that Balla transferred the Harbaugh estate to himself and was in
    foreclosure were false. Regardless of Balla’s apparent use of the same office
    space for his commercial and nonprofit work, the Toohill and Seton
    declarations indicate that he did not personally receive estate assets. The
    declarations of Balla and his real estate attorney provide evidence he was
    never in foreclosure.11 Finally, plaintiffs can utilize DeWald’s declaration to
    11    The parties dispute whether the “All Roads” statement about George
    dying “with a pen in his hand” is a false claim that Balla murdered
    Harbaugh. Plaintiffs can prove the gist of the e-mail is false, but a
    reasonable reader would view this particular statement as hyperbole
    32
    refute the assertion that RhodesMoore was suspended since 2012. DeWald
    specifically stated that the company was not suspended when it submitted
    the RFP proposal and any apparent suspension was due to clerical error.
    We now address the political context. As this court previously
    recognized with respect to political advertising, we “must be vigilant to afford
    a wide berth to the free exchange of ideas, including those that challenge or
    criticize statements made or actions taken by candidates seeking elected
    office.” (Issa, supra, 31 Cal.App.5th at 704; ibid. [“ ‘[p]olitical and self
    expression lie at the very heart of the First Amendment’ ”]; Beilenson v.
    Superior Court (1996) 
    44 Cal.App.4th 944
    , 954 (Beilenson) [“[h]yperbole,
    distortion, invective, and tirades” are part of American politics]; id. at p. 955
    [“to ensure the preservation of a citizen’s right of free expression, we must
    allow wide latitude”].)
    But characterizing speech as “political” does not automatically or
    entirely exempt it from liability for defamation. “The [United States
    Supreme Court] has made clear . . . that even as to public officials, knowingly
    false statements of fact are constitutionally unprotected.” (People v.
    Stanistreet (2002) 
    29 Cal.4th 497
    , 505; Garrison v. Louisiana (1964) 
    379 U.S. 64
    , 75 (Garrison) [“That speech is used as a tool for political ends does not
    automatically bring it under the protective mantle of the Constitution. . . .
    Calculated falsehood falls into that class of utterances which ‘are no essential
    part of any exposition of ideas’ ”].) Claims of criminal activity and personal
    dishonesty also may not be protected. (Cf. Okun, supra, 29 Cal.3d at p. 451
    intended to imply that Balla was unethical. (See Greenbelt, 
    supra,
     398 U.S.
    at p. 14 [developer claimed articles describing his negotiation approach as
    blackmail imputed the crime to him; even “the most careless reader” would
    view this as hyperbole].)
    33
    [in context of labor dispute, “even sharp attacks on the character, motives,
    and moral qualifications” of public officers are protected “short of accusations
    of crime or personal dishonesty”].)
    Here, Hall’s publications asserted or implied that Heebner and Nichols
    used their positions to give Balla the train station project in exchange for
    favors, and he offered those favors to get the project, including making a
    donation from the Foundation he directed. Put simply, Hall claimed that all
    three plaintiffs misused their positions to their benefit, in a manner that did
    not and could not have happened. As our discussion of actual malice will
    shortly reflect, the evidence indicates that Hall was motivated by personal
    hostility to the plaintiffs and had little to no regard for the truth of the
    publications. We conclude there is more than sufficient evidence that they
    encompass calculated falsehoods and claims of personal dishonesty, and fall
    beyond the bounds of protection. (Garrison, supra, 379 U.S. at p. 75; Okun,
    supra, 29 Cal.3d at p. 451.)
    Not surprisingly, Hall maintains that his publications were
    nonactionable political speech. He contends they represented his “voiced
    opinions” that he believed plaintiffs’ “actions represented a ‘major’ conflict of
    interest, ‘shady business,’ and a ‘backdoor deal.’ ” We reject Hall’s attempt to
    portray his publications as merely stating some vague opinion that Heebner
    and Nichols were corrupt politicians or that Balla was an unethical
    developer. He made repeated claims about specific actions supposedly taken
    by plaintiffs, which they can prove are false. The fact that he also refers to
    these events with terms like “backdoor deal” and “conflict of interest” does
    not shield him from liability. (See McGarry, supra, 154 Cal.App.4th at p. 112
    [statement “couched as an opinion” can still actionable].)
    34
    For similar reasons, we reject Hall’s reliance on Savage v. Pacific Gas
    & Electric Co. (1993) 
    21 Cal.App.4th 434
     to contend that each publication
    was merely “an allegation of a conflict of interest” and thus not defamatory.
    There, the gist of the statement was the conflict of interest claim. (Id. at
    pp. 444-445 [executive’s opinion that reporter who participated in rate
    lawsuit had conflict of interest was not provably false; explaining a “conflict
    of interest involves . . . an application of an ethical standard to facts,
    reflecting the exercise of judgment”].) Here, “conflict of interest” is one of
    multiple ways Hall describes an alleged corrupt deal among plaintiffs, and
    those specific factual allegations can be proven false.
    Hall offers several additional arguments, but none convince us to reach
    a different conclusion. First, he contends “prefatory language permeates” the
    allegedly defamatory statements. But many statements lacked prefatory
    language (e.g. the “All Roads” e-mail assertions that Heebner and Nichols
    “lobbied” for Balla’s proposal and “will be” working on it) and, again,
    characterizing an assertion as an opinion does not automatically shield the
    author from liability. (McGarry, supra, 154 Cal.App.4th at p. 112; see Cianci
    v. New Times Publishing Co. (2d Cir. 1980) 
    639 F.2d 54
    , 64 [“It would be
    destructive of the law of libel if a writer could escape liability for accusations
    of crime simply by using, explicitly or implicitly, the words ‘I think’ ”].)12
    12    The cases he cites here predate the Supreme Court’s clarification that
    opinion is not exempt from defamation (Milkovich v. Lorain Journal Co.
    (1990) 
    497 U.S. 1
    , 18), and are also distinguishable. (Baker v. Los Angeles
    Herald Examiner (1986) 
    42 Cal.3d 254
    , 260–265 [critic’s statement about his
    “impression” of what television producer told his writer was “merely a
    colorful illustration of what . . . might have gone on behind studio doors”];
    Gregory v. McDonnell Douglas Corp. (1976) 
    17 Cal.3d 596
    , 599, 603 [company
    statements during wage dispute that union leaders were “apparently” eager
    to prevent employees from getting payments and motivated by internal
    35
    Second, Hall contends that courts “frequently find . . . name calling,
    exaggeration, and ridicule to be nonactionable speech.” But the insults used
    by Hall (e.g. “a fraud”) were in reference to the specific deal he alleged existed
    among plaintiffs; they were not the gist of his statements. (Compare Carver
    v. Bonds (2005) 
    135 Cal.App.4th 328
    , 347 [“ ‘liar’ ” could be defamatory, if
    “taken to refer to something dishonorable that transpired in the business . . .
    dealings” at issue] with, e.g., Ferlauto v. Hamsher (1999) 
    74 Cal.App.4th 1394
    , 1401 [describing attorney as “ ‘Kmart Johnnie Cochran’ ” in connection
    with lawsuit was an “expression of contempt”; phrase like “loser wannabe
    lawyer” was “classic rhetorical hyperbole”]; James v. San Jose Mercury News,
    Inc. (1993) 
    17 Cal.App.4th 1
    , 12 [description of attorney tactic as “sleazy” and
    other statements were rhetoric].)
    Finally, Hall argues that “ ‘online blogs and message boards are places
    where readers expect to see strongly worded opinions rather than objective
    facts.’ ” But even were we to accept the premise, online speech can still be
    defamatory. Only the Facebook posts would appear to constitute speech of
    that type here, and Hall took steps to lend special credence to his claims by
    creating the Jones persona and reiterating his assertions in multiple
    publications. (See Bently Reserve LP v. Papaliolios (2013) 
    218 Cal.App.4th 418
    , 429 [fact that speech is “broadcast across the Internet by an anonymous
    speaker does not ipso facto make it nonactionable opinion”].) Indeed, Tucker
    politics were nonactionable; gist was leaders would sacrifice member’s
    interests for their ambitions, which was “not of a factual nature”].)
    36
    and Elmer took the e-mails seriously enough that they responded three times
    to clarify that the Board had not made a deal with a developer yet.13
    d.   Actual Malice
    Hall contends that plaintiffs failed to provide clear and convincing
    evidence of actual malice. The record is to the contrary.
    To prove actual malice, a plaintiff must show that statements were
    made with “ ‘knowledge that [they were] false or with reckless disregard of
    whether [they were] false or not.’ ” (Reader’s Digest, supra, 37 Cal.3d at
    pp. 256-257.) “ ‘There must be sufficient evidence to permit the conclusion
    that the defendant in fact entertained serious doubts as to the truth,’ ” and
    the evidence must be clear and convincing. (Id. at pp. 252, 256; see Copp,
    supra, 45 Cal.App.4th at p. 846 [“burden of proof by clear and convincing
    evidence ‘requires a finding of high probability’; must ‘leave no substantial
    doubt’ ”].)
    “[A]ctual malice can be proved by circumstantial evidence.” (Reader’s
    Digest, supra, 37 Cal.3d at p. 257.) Considerations such as “anger and
    13     Hall raises more points on reply, such as the dubious assertion that the
    claim Balla “transferred” the estate to himself is too vague to be false. We do
    not consider most (American Drug Stores, Inc. v. Stroh (1992) 
    10 Cal.App.4th 1446
    , 1453 [“[p]oints raised for the first time in a reply brief will ordinarily
    not be considered”]), but address two. First, Hall claims that plaintiffs select
    nine statements in their brief to allege falsity and, because they have the
    burden on falsity, must prove the falsity of these statements. We do not view
    this to be plaintiffs’ position and, regardless, Hall has the burden here.
    (Pietak, supra, 90 Cal.App.4th at p. 610; cf. Claudio v. Regents of Univ. of
    California (2005) 
    134 Cal.App.4th 224
    , 230 [on an appeal from summary
    judgment, appellant has the burden even if he did not have it below].)
    Second, Hall claims that DeWald’s statements on RhodesMoore’s status are
    opinions for which he lacks foundation. Hall does not establish he made an
    objection below and we will not consider it for the first time on appeal.
    (Gallagher v. Connell (2004) 
    123 Cal.App.4th 1260
    , 1268.)
    37
    hostility toward the plaintiff,” “reliance upon sources known to be unreliable
    [citations] or known to be biased against the plaintiff,” and “failure to
    investigate” may, “in an appropriate case, indicate that the publisher himself
    had serious doubts regarding the truth of his publication.” (Id. at p. 258.)
    Such evidence is relevant “to the extent that it reflects on the subjective
    attitude of the publisher,” and failure to investigate, without more, generally
    is insufficient. (Ibid.)
    We agree with the trial court that plaintiffs provided sufficient proof
    from which a trier of fact, applying the clear and convincing evidence
    standard, could find that defendants acted with actual malice.
    First, the text messages provide compelling evidence that Hall was
    motivated by hostility and lacked regard for the truth of his publications.
    (Reader’s Digest, supra, 37 Cal.3d at p. 257.) Like the trial court, we find
    especially telling Hall’s message after Heebner’s comments at the Democratic
    Committee meeting that they “need[ed] a Lisa [sic] retaliation.” His sending
    of the “All Roads” e-mail after Siegel expressed an interest in Balla and
    suggested Harbaugh for a hit piece, and Siegel’s later messages about
    “polishing [Hall’s] inspired narrative,” similarly support a vengeance motive.
    There is other evidence of animosity too. For example, Hall confirmed at
    deposition that he wanted Dieden to get the deal, and admitted he assisted in
    Tkachenko’s claims against the Harbaugh estate and an Attorney General
    letter regarding Balla. And Siegel, for whom Hall was working, testified at
    deposition that he was hurt by Heebner and felt marginalized by her
    friends.14
    14   Plaintiffs also direct us to messages and documents from 2017 in which
    defendants reference each other’s roles in the publications and their alleged
    aims. Plaintiffs meet their burden without these materials, and we leave it
    38
    Hall argues actual malice is not satisfied through ill will alone. And it
    is certainly true that actual malice in this context requires “reckless
    disregard for the truth,” and not “merely . . . ill will or ‘malice’ in the ordinary
    sense of the term.” (Harte-Hanks Communications, Inc. v. Connaughton
    (1989) 
    491 U.S. 657
    , 667 (Harte-Hanks).) But hostility is relevant if it reflects
    on the publisher’s attitude toward the truth of the statements (Reader’s
    Digest, supra, 37 Cal.3d at p. 257), and it does so here.
    Second, the record reflects that Hall disregarded reliable sources and
    appeared to rely on unreliable ones. (Reader’s Digest, supra, 37 Cal.3d at
    p. 257.) He did not seem to take seriously the clarifying communications
    from NCTD officials Tucker and Elmer after the October 28 e-mail, the
    October 29 “All Roads” e-mail, or the November 13 e-mail explaining that the
    Board had not selected a developer. Instead, Hall accused Tucker of being
    “part of the problem.” He and Siegel would later seek information from
    Tkachenko, whom he knew did not like Balla and felt Harbaugh owed her
    something, and he apparently believed her close friend Dodge’s report that
    the probate judge told them to report Balla to the Attorney General.
    Third, Hall’s use of the fictional Jones would support a finding of actual
    malice. We are not persuaded by his claim that he used Jones to express
    political opinions, for which he cites the “respected tradition of anonymity” in
    political causes. (McIntyre v. Ohio Elections Comm’n (1995) 
    514 U.S. 334
    ,
    343). His publications go well beyond opinion, as we have already discussed.
    to the trier of fact to consider their relevance. We do note plaintiffs’ claim
    that “Siegel later admitted he and Hall had no evidence of wrongdoing by
    Balla and were ‘probably talking more about feelings than facts,’ ” relies on
    another message from Siegel in 2017, appears to concern tension between
    them (at a time when they were confronting the looming prospect of
    litigation), and does not seem to be an admission of anything.
    39
    And he did not simply use an alias, but rather created an identity, with a
    Facebook page, stock photo, and a wife. One could conclude he was trying to
    convey that the publications were from a real person unafraid to use his
    name—allowing him to persuasively, but safely, disseminate known or
    potential falsehoods. (Compare Summit Bank v. Rogers (2012) 
    206 Cal.App.4th 669
    , 696-697 [that most electronic bulletin board users stayed
    anonymous was “cue to discount their statements”].) Further, he does not
    explain why he used the fictional wife Rearden to write to the NCTD, casting
    further doubt on his claim that he was just trying to hide his identity. The
    tradition of anonymity does not aid him. (See McIntyre, at pp. 336, 342-343,
    357 [law prohibiting anonymous political literature was unconstitutional;
    citing pseudonyms in Federalist Papers and stating anonymity permits
    publication without prejudgment, persecution, or retaliation].)
    Finally, any investigation by Hall was inadequate, and with the other
    evidence provides further proof of actual malice. We reject his claim that the
    evidence necessarily shows he did “vigorous[] research[]” and “vehemently
    believed” his publications.” (See Reader’s Digest, supra, 37 Cal.3d at p. 257
    [“[p]rofessions of good faith” not persuasive where story is fabricated].) Even
    if it were true that Hall no longer had prepublication research because he
    gave it to law enforcement, he fails to identify relevant post-litigation
    evidence to support his central claim. For example, he cites “public
    documents” as grounds for his purported belief that Heebner and Nichols
    wanted the Harbaugh Trails donation, and gave Balla the ENA in exchange.
    The ENA was not authorized until June 2017 and they had no role in doing
    so; Hall does not identify any documents that could support such a belief in
    fall 2016. (See Burrill v. Nair (2013) 
    217 Cal.App.4th 357
    , 393 (Burrill),
    distinguished on other grounds in Baral [defendant cited “no source” for
    40
    claim plaintiff “fabricated domestic violence allegations” and took “money to
    influence her child custody recommendations”; he “simply says so” and jury
    could conclude charges were “product of his imagination”]. Further, Siegel
    admitted at deposition he had no evidence of a backdoor deal (suggesting Hall
    never had any either). Finally, Hall gave deposition testimony calling into
    question his investigation into other statements as well, such as his
    admission that the RFP specifically identified a landscape designer other
    than Nichols.15
    Hall contends that failure to investigate is insufficient for actual
    malice. We agree that the “failure to conduct a thorough and objective
    investigation, standing alone” is not enough. (Reader’s Digest, supra, 37
    Cal.3d at p. 258.) But the evidence here goes well beyond mere lack of
    investigation, and includes Hall’s disregard of contradictory input from
    Tucker and Elmer. (See Harte-Hanks, 
    supra,
     491 U.S. at p. 692 [“purposeful
    avoidance of the truth” distinguishable from failure to investigate; newspaper
    failed to interview key witness who might have confirmed statement was
    false]; Khawar v. Globe Internat., Inc. (1998) 
    19 Cal.4th 254
    , 276 [accord];
    Antonovich v. Superior Court (1991) 
    234 Cal.App.3d 1041
    , 1048-1051 [actual
    malice shown where official failed to investigate statement that predecessor
    destroyed office files; evidence showed he had information about them being
    left].) The cases that Hall cites involve defendants who, unlike him, had at
    least some evidence to support their central claims. (See Beilenson, supra, 44
    15    Plaintiffs also question other evidence supposedly relied upon by Hall.
    For example, he produced a map of Solana Beach from Nichols’s website with
    markings for the train station and other areas, but Nichols stated in a
    declaration that the image did not exist until he redesigned the website in
    2017.
    41
    Cal.App.4th at pp. 947, 951-952 [actual malice not shown for campaign
    mailer alleging candidate was unethical for having law practice while
    employed by state where, among other things, there was conflicting evidence
    as to whether quoted witness authorized statement]; Christian Research,
    supra, 148 Cal.App.4th at pp. 77, 85 [employee’s claim that institute was
    focus of federal investigation, based on supposed report from post office
    employee, insufficient for actual malice; there was no direct evidence
    employee fabricated report and no “obvious reason[]” to doubt it].)
    e.     Libel Per Se
    Hall contends in his opening brief that plaintiffs did not establish the
    publications were libel per se because their trial court opposition papers
    supposedly asserted libel per se without evidentiary support. This argument
    also lacks merit.
    Statements constitute libel per se when “a listener could understand
    the defamatory meaning without the necessity of knowing extrinsic
    explanatory matter.” (McGarry, supra, 154 Cal.App.4th at p. 112.) Courts
    have viewed “false statements . . . tending directly to injure a plaintiff in
    respect to his or her profession by imputing dishonesty or questionable
    professional conduct [to be] defamatory per se.” (Burrill, supra, 217
    Cal.App.4th at p. 383; see Barnes–Hind, supra, 181 Cal.App.3d at p. 385
    [false accusations of “ ‘questionable business methods’ ” are libel per se].)
    Whether a statement is “reasonably susceptible of [a defamatory per se]
    interpretation is a question for the court”; whether it “was so understood is a
    question for the jury.” (MacLeod v. Tribune Publishing Co. (1959) 
    52 Cal.2d 536
    , 546.)
    Hall does not demonstrate error by focusing on plaintiffs’ trial court
    briefs. Courts “consider the pleadings, and supporting and opposing
    42
    affidavits” in assessing anti-SLAPP motions (§ 425.16, subd. (b)(2))—not
    simply the materials expressly identified in the parties’ briefs. Further, our
    review is de novo, and “ ‘entails an independent review of the entire record.’ ”
    (De Havilland v. FX Networks, LLC (2018) 
    21 Cal.App.5th 845
    , 856
    (De Havilland.)
    We also reject Hall’s related contention that there was no evidence
    “even a single reader” understood the publications as making factual
    representations. To the extent he is suggesting defamation per se requires
    such evidence, he provides no authority in his opening brief for this claim,
    and the De Havilland case he cites on reply does not support it.
    (De Havilland, supra, 21 Cal.App.5th at pp. 865-866 [confirming issue of
    whether docudrama could be viewed as defamatory was “matter of law”;
    noting plaintiff must offer evidence, but concluding based on “actual
    docudrama itself” she could not prevail]; see also, cf., Selleck v. Globe
    International, Inc. (1985) 
    166 Cal.App.3d 1123
    , 1132-1133 (Selleck) [reversing
    dismissal of libel per se claim on demurrer; explaining article was
    “reasonably susceptible of a defamatory meaning on its face”].) And even if
    this kind of evidence were necessary, the communications from Tucker and
    Elmer would suffice.
    Moreover, were we to focus on the substantive question of whether
    Hall’s publications are susceptible of a defamatory per se meaning (which he
    does not address until his reply brief), we would conclude that they are. The
    core claim in each publication was that elected officials Heebner and Nichols
    arranged for a developer, Balla, to receive a contract for a public project in
    exchange for him giving them jobs on the project and directing a large
    charitable donation to a cause they supported. In essence, plaintiffs were
    accused of taking specific, improper actions while performing official and
    43
    professional duties. Any reasonable reader would understand the
    publications to be asserting facts harmful to their reputations, without
    external information. (See Kramer v. Ferguson (1964) 
    230 Cal.App.2d 237
    ,
    242-243 [letter stating City Council members used positions to affect trials,
    voted on issues in which they had financial interests, and were “dupes” of an
    individual whose identity could be presumed, as well as poster depicting
    them as puppets, were libel per se, noting “wide latitude” allowed in political
    disputes but finding they “clearly impute[d] dishonesty and corruption to the
    plaintiffs”]; Silk v. Feldman (2012) 
    208 Cal.App.4th 547
    , 551, 554-556 [letter
    asserting homeowner association official “used her position . . . to settle a
    lawsuit” in order to get free parking spaces alleged “serious breach of
    fiduciary duty” on “its face” and was “libelous per se”].) Other provably false
    statements in the publications, such as the claim that Balla transferred
    estate assets to himself, bolstered this understanding.
    We conclude the trial court properly denied Hall’s anti-SLAPP motions
    as to plaintiffs’ defamation claims, with respect to each of the six publications
    at issue.
    2.    False Light
    We reach a different conclusion with respect to Heebner’s false light
    claim based on the campaign advertisement that quoted language from a
    nearly decade-old certificate of appreciation. Although we agree with
    Heebner that the advertisement could be found to have placed her in a false
    light, we conclude she failed to introduce evidence sufficient to prove the
    advertisement was defamatory per se. Because she also failed to offer
    evidence of special damages, this deficiency is fatal to her claim.
    “ ‘False light is a species of invasion of privacy, based on publicity that
    places a plaintiff before the public in a false light that would be highly
    44
    offensive to a reasonable person, and where the defendant knew or acted in
    reckless disregard as to the falsity of the publicized matter and the false light
    in which the plaintiff would be placed.’ ” (Jackson, supra, 10 Cal.App.5th at
    p. 1264.) To establish a false light claim based on a defamatory publication, a
    plaintiff “must meet the same requirements” as for a defamation claim.
    (Hawran v. Hixson (2012) 
    209 Cal.App.4th 256
    , 277.)
    Hall first contends the advertisement was true because Heebner
    actually made the quoted statement in the 2007 Certificate of Appreciation.
    But the trial court concluded that notwithstanding the literal accuracy of the
    quoted words, the use of language from the certificate was “included to
    convey” that Heebner “supported Siegel’s campaign,” impliedly finding that
    taking it out of context in this manner rendered it false. This reasoning is
    sound, and Masson v. New Yorker Magazine, Inc. (1991) 
    501 U.S. 496
    , 499 is
    instructive. There, a psychoanalyst sued a magazine under California law for
    misquoting some passages from a recorded interview and omitting a portion
    of another. (Id. at p. 502.) The Court reversed summary judgment,
    explaining in pertinent part:
    “In general, quotation marks around a passage indicate to
    the reader that the passage reproduces the speaker’s words
    verbatim. . . . [Q]uotations add authority to the statement
    and credibility to the author’s work. . . . [¶] A fabricated
    quotation may injure reputation in at least two senses,
    either giving rise to a conceivable claim of defamation.
    First, the quotation might injure because it attributes an
    untrue factual assertion to the speaker. . . . [¶] Second,
    regardless of the truth or falsity . . . , the attribution may
    result in injury to reputation because the manner of
    expression or even the fact that the statement was made
    indicates a negative personal trait or an attitude the
    speaker does not hold.” (Id. at p. 511.)
    45
    The Court concluded that a “material change” to the speaker’s meaning could
    amount to a knowing falsehood. (Id. at p. 516.) Of particular relevance here,
    the Court noted that “an exact quotation out of context can distort meaning,
    although the speaker did use each reported word.” (Id. at p. 515.)
    Courts have applied these principles to statements that were taken out
    of context or otherwise misleading. (See, e.g., Price v. Stossel (9th Cir. 2010)
    
    620 F.3d 992
    , 998, 1003 [reversing grant of anti-SLAPP motion for television
    program that used video of pastor describing a wealthy man; original context
    reflected he was using a hypothetical, but program suggested he meant
    himself]; Issa, supra, 31 Cal.App.5th at pp. 696-697, 709, 714 [applying
    Masson to television advertisements in congressional campaign; they did not
    materially alter the meaning of a referenced newspaper article about the
    congressman or his remarks from a hearing]; cf. Huntington Beach City
    Council v. Superior Court (2002) 
    94 Cal.App.4th 1417
    , 1432 (HBCC) [issuing
    writ of mandate in challenge to proposition pamphlet with misleading
    statement about company not paying “ ‘this tax’ ”; explaining a “literally true”
    statement “can still be materially misleading”].)16
    Here, as in Price, and unlike in Issa, Hall’s out-of-context use
    materially altered the statement’s meaning and rendered it misleading. That
    statement (“Your time, energy and level of commitment have greatly
    enhanced the quality of life in the City of Solana Beach”) was from a nearly
    decade-old appreciation certificate, signed by Heebner as mayor, which Siegel
    16    See also Crane v. The Arizona Republic (9th Cir. 1992) 
    972 F.2d 1511
    ,
    1522 (article juxtaposing denials of corruption by two officials to sound
    contradictory could be viewed as materially altering their gist); Block v.
    Tanenhaus (5th Cir. 2017) 
    867 F.3d 585
    , 590 (newspaper subject to libel
    claim for taking professor’s statement about slavery out of context).
    46
    received for serving as a volunteer on an arts commission. Hall then inserted
    the statement in Siegel’s campaign advertisement in quotation marks,
    without referencing the certificate and adding, “A special ‘thank you’ to Lesa
    Heebner.” The implication of including the quote was that Heebner
    supported Siegel, which was amplified by the omission of context and
    addition of the thanks. Knowing that Heebner did not support Siegel, one
    could fairly conclude that Hall materially altered Heebner’s statement in a
    manner directly contrary to her public position.
    Hall’s arguments to the contrary are not persuasive. In his opening
    brief, he contended without authority that the statement was true and that
    Heebner cited no authority below for her position. But the burden here is on
    Hall and the case law, in any event, supports Heebner. On reply, he tries to
    distinguish HBCC by arguing the case expressed caution about hyperbole in
    political debate and Heebner did not identify a false statement. Even if we
    were to address this belated point, the attempt to distinguish HBCC fails;
    indeed, the case confirms that use of a technically accurate statement in
    campaign literature can still be materially misleading. (HBCC, supra, 94
    Cal.App.4th at p. 1432.)
    Second, Hall contends there was no actual malice because the
    statement was true and he never had serious doubts about it. As we
    previously explained, however, Hall’s use of the statement could be viewed as
    materially altering its meaning. He also cannot reasonably deny he knew he
    was doing so, because he altered the meaning to suggest support for a person
    (Siegel) that Hall knew Heebner actively opposed. (Reader’s Digest, supra, 37
    Cal.3d at pp. 256-257 [actual malice established through evidence of knowing
    falsehood].) Hall stated in his declaration that he understood the statement
    came from an appreciation certificate, and his messages to Siegel after the
    47
    Democratic Committee meeting reflect that he knew Heebner opposed his
    candidacy. And as we have already discussed, his call for a “Lisa [sic]
    retaliation” is further evidence of actual malice.
    Finally, even if Heebner proved the advertisement created a false
    impression and that Hall acted with actual malice, to prevail on her claim
    Heebner would be required to prove that (1) the advertisement was
    defamatory per se, or (2) she suffered special damages. Here, we agree with
    Hall that Heebner failed to introduce sufficient evidence of either option, and
    thus did not meet her burden of establishing a likelihood of success on the
    merits of this particular claim.
    The issue is not simply, as Hall suggests, that the publication involves
    an out-of-context statement. Defamation requires both falsity and injury to
    reputation; the defamation per se analysis focuses on the latter, and even if
    context is necessary to show falsity it might not be needed for reputational
    harm. (See Barnes–Hind, supra, 181 Cal.App.3d at p. 382 [with libel per se,
    “ ‘damage to . . . reputation is conclusively presumed” (italics added)]; see,
    e.g., Selleck, supra, 166 Cal.App.3d at p. 1132 [article purporting to quote
    “ ‘leading man’ ” actor Tom Selleck’s father as saying he was “ ‘ill at ease with
    women’ ” and “ ‘not the person’ ” women thought was libelous per se].) But a
    harmful meaning must still be clear to constitute defamation per se. For
    readers to perceive the advertisement as harmful to Heebner’s reputation,
    they would need to know, at a minimum, who Siegel was and something
    about his views and position within the Solana Beach community. In other
    words, understanding the defamatory meaning required outside context. The
    reader had to appreciate where on the local positive-negative spectrum Siegel
    fell.
    48
    Heebner’s arguments to the contrary are not persuasive. First, she
    cites Selleck, but unlike Siegel, a leading television and movie actor and his
    reputation would be known to the average reader. Second, she argues that
    special damages generally do not need to be proven when the defendant
    intended to hurt the plaintiff’s professional reputation, citing De Havilland,
    supra, 
    21 Cal.App.5th 845
    , Sommer v. Gabor (1995) 
    40 Cal.App.4th 1455
    ,
    1474, and Sunward Corp. v. Dun & Bradstreet, Inc. (10th Cir. 1987) 
    811 F.2d 511
    , 535. But defamation per se turns on whether the defamatory meaning is
    clear; the portion of De Havilland discussing intent concerns actual malice;
    and the other cases are inapposite. (De Havilland, at pp. 869-870 [addressing
    actual malice; noting courts have required showing of intent where the
    “defamatory aspect . . . is implied”]; Sommer, at p. 1474 [statements about
    actress were “defamatory on their face” where they could subject her to
    professional harm or ridicule]; Sunward, at pp. 535-538 [finding statements
    regarding business defamatory per se under Colorado law].)17
    The trial court erred by not granting Hall’s motion as to Heebner’s false
    light claim.
    E.    Siegel Joinder
    Hall contends the trial court erred by rejecting Siegel’s joinder notices,
    and that we should determine whether the complaints should be stricken as
    to him. Some additional facts are helpful here. Plaintiffs initially filed
    requests for entry of default against Siegel. The parties then stipulated in
    each case to set aside the default, with Siegel “agree[ing] not to file an Anti-
    SLAPP motion in this case.” The court signed orders on the stipulations,
    stating that Siegel “is not to file an Anti-SLAPP motion in this matter.”
    17   In light of our conclusion on the defamation per se issue, we need not
    address Hall’s other arguments regarding the false light claim.
    49
    Siegel then filed notices of joinder to Hall’s pending anti-SLAPP motions,
    which Balla sought to strike. At an ex parte hearing on the matter, which
    Heebner and Nichols’ counsel attended, the court ruled that Siegel “is not
    allowed to file a joinder.”
    Even assuming we have jurisdiction to consider the issue and that Hall
    has standing to raise it—both of which plaintiffs dispute—Hall does not
    establish that the trial court erred. He contends codefendants may join anti-
    SLAPP motions, citing Barak v. The Quisenberry Law Firm (2006) 
    135 Cal.App.4th 654
    , 661 (Barak) and that Siegel’s joinder requests “did not run
    afoul” of his agreement not to file anti-SLAPP motions. We disagree.
    Barak does support joinder in certain situations. There, the plaintiff
    sued a law firm and its client for malicious prosecution. (Barak, supra, 135
    Cal.App.4th at p. 656.) The firm filed an anti-SLAPP motion that the client
    joined, the trial court granted it, and the Court of Appeal affirmed. (Id. at
    pp. 660-662.) The court rejected the plaintiff’s argument that the joinder was
    invalid, explaining that the claim “qualifie[d] for treatment under section
    425.16” and the client sought affirmative relief. (Barak, at p. 661; see ibid.
    [distinguishing summary judgment, which requires evidence by moving
    defendant to trigger response by plaintiff].) But Barak does not support
    joinder here. Its reasoning turned on the fact that the client’s joinder request
    was sufficient to invoke anti-SLAPP—that is, to have the same effect as an
    anti-SLAPP motion. (Barak, at p. 661.) Here, Siegel agreed not to file anti-
    SLAPP motions, and then tried to file joinders to achieve the same result. It
    is because they are equivalent that the trial court properly rejected them.
    F.    Discovery
    Finally, Hall argues the trial court abused its discretion by granting
    plaintiffs’ motions to conduct limited discovery prior to the hearing on the
    50
    anti-SLAPP motion. We again begin with some additional facts. Following
    the filing of Hall’s anti-SLAPP motion, Heebner and Nichols moved to lift the
    discovery stay, and Balla filed a similar motion. They argued good cause
    existed for discovery, as they could establish a prima facie case of defamation
    and the evidence they sought to discover was relevant to actual malice. Hall
    filed oppositions, disputing the publications were provably false and
    contending plaintiffs did not establish they could not get the evidence
    elsewhere. The trial judge granted Heebner and Nichols’s motion, stating at
    the hearing, “I think when there’s malice, some discovery needs to be done.”
    She added that “plaintiff’s discovery in a defamation suit is of prime
    importance and . . . the defendant will generally be the principal . . . source of
    evidence,” subsequently observing, “[d]on’t you think that there has to be
    some discovery as to who Andrew Jones was[?]” The order found that
    plaintiffs “demonstrated ‘good cause’ to conduct the subject discovery,
    including that this discovery goes to the element of malice.” Hall filed a
    petition for writ of mandate with this court, arguing the trial court did not
    properly apply the good cause standard. We denied the petition, and the trial
    court granted Balla’s similar motion the following month. The order found
    that Balla demonstrated good cause, noting that he “submitted sufficient
    evidence that the subject communications are provably false and that the
    information is not readily available from other sources.”
    As a general rule, discovery is stayed upon the filing of an anti-SLAPP
    motion. (§ 425.16, subd. (g).) But the trial court may still “for good cause
    shown, . . . order that specified discovery be conducted.” (Ibid.; Mattel, Inc. v.
    Luce, Forward, Hamilton & Scripps (2002) 
    99 Cal.App.4th 1179
    , 1189-1190.)
    In the anti-SLAPP context, “good cause” requires “a showing that the
    specified discovery is necessary for the plaintiff to oppose the [anti-SLAPP]
    51
    motion and is tailored to that end.” (Britts v. Superior Court (2006) 
    145 Cal.App.4th 1112
    , 1125.) We review discovery rulings for abuse of discretion.
    (Schroeder v. Irvine City Council (2002) 
    97 Cal.App.4th 174
    , 191 [in anti-
    SLAPP context, reviewing court “may not disturb the trial court’s ruling” on
    request for specified discovery “absent an abuse of discretion”].)
    Plaintiffs contend the issue is moot because discovery is over, while
    Hall argues we can strike the evidence and should consider the issue even if
    moot. The cases cited by Hall involve successful writ petitions challenging
    anti-SLAPP discovery. (See Paterno v. Superior Court (2008) 
    163 Cal.App.4th 1342
     and Garment Workers Ctr. v. Sup. Ct. (2004) 
    117 Cal.App.4th 1156
     (Garment Workers).) He cites no authority to support
    striking anti-SLAPP evidence after the motion is granted. (Cf. Garment
    Workers, at p. 1163 [court could consider limited discovery, if and when it
    determined plaintiff could prevail on elements besides actual malice].)
    Assuming the issue were not moot, we would find no abuse of
    discretion. Plaintiffs sought discovery on actual malice, which they must
    show to prove defamation as public figures. They also narrowly tailored their
    requests by seeking the depositions of Hall, Siegel, and a handful of others.
    The trial court reasonably found good cause for discovery, noting its
    importance in showing actual malice and that the defendant is generally a
    primary source of evidence. (See Lafayette Morehouse, Inc. v. Chronicle
    Publishing Co. (1995) 
    37 Cal.App.4th 855
    , 868 [libel defendant “will generally
    be the principal, if not the only, source of evidence” as to whether he “knew
    the statement published was false,” or published it “in reckless disregard of
    whether the matter was false and defamatory”].)
    Hall disagrees, contending the trial court erred by allowing discovery
    before determining whether plaintiffs had established a prima face case of
    52
    falsity or if they could obtain the information elsewhere, citing Paterno and
    Garment Workers. But the court expressly or impliedly found that plaintiffs
    made this showing, as reflected in its hearing comments and orders.
    Moreover, the finding was sound. As we have already discussed, plaintiffs
    introduced sufficient evidence to prove falsity. And with regard to the
    additional requirement of actual malice, the discovery that the trial court
    permitted yielded evidence only defendants could have provided, such as the
    text messages and Hall’s testimony about Andrew Jones.18
    18    The cases Hall cites are distinguishable. (See Garment Workers, supra,
    117 Cal.App.4th at p. 1162 [defamation lawsuit by corporation against
    nonprofit groups; trial court abused discretion by permitting discovery where,
    among other things, there were “serious questions” about falsity]; Paterno,
    supra, 163 Cal.App.4th at p. 1351 & fn. 4 [publisher suing reporter did not
    establish prima facie case of falsity or show information was unavailable
    from other sources, such as the reporter’s assistant].)
    53
    DISPOSITION
    The trial court’s order denying Hall’s anti-SLAPP motion against
    Heebner and Nichols is affirmed in part and reversed in part. The court shall
    vacate the order, and enter a new order (1) granting the anti-SLAPP motion
    on the Second Cause of Action (False Light); and (2) denying the anti-SLAPP
    motion on all other grounds. The order denying Hall’s anti-SLAPP motion
    against Balla, and the joinder and discovery rulings as to both motions, are
    affirmed. Plaintiffs shall be awarded their costs on appeal.
    DATO, J.
    WE CONCUR:
    McCONNELL, P. J.
    AARON, J.
    54