Ben-E-Lect v. Anthem Blue Cross Life and Health Ins. Co. ( 2020 )


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  • Filed 7/22/20 (unmodified opn. attached)
    CERTIFIED FOR PUBLICATION
    IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA
    FIRST APPELLATE DISTRICT
    DIVISION THREE
    BEN-E-LECT,
    Plaintiff and Respondent,                A152080
    v.
    ANTHEM BLUE CROSS LIFE AND                         (Sonoma County
    HEALTH INSURANCE COMPANY                           Super. Ct. No. SCV-256990)
    et al.,                                            ORDER MODIFYING OPINION
    Defendants and Appellants.               AND DENYING REHEARING;
    NO CHANGE IN JUDGMENT
    THE COURT:
    It is ordered that the opinion filed herein on July 2, 2020, be modified
    as follows:
    1. On page 3, in the first full paragraph, in the sentence that starts
    with “Beginning in 2006,” the term “heath plans” is changed to
    “health plans.”
    2. On page 9, at the end of the first paragraph (which continues from
    page 8), the following sentence and new footnote 2 are added:
    When considering only preferred provider organization
    (PPO) health plans, Anthem has approximately 47 percent
    of the California market.2
    2 PPO plans and health maintenance organization (HMO) plans are two different
    types of health coverage. Kaiser is an HMO available in California’s major metropolitan
    1
    3. On page 10, the first two full sentences, beginning with “Here,
    Ben-E-Lect showed that Anthem is a major participant” and ending
    with “in the California small group health insurance market,” are
    deleted and replaced with the following two sentences:
    Here, Ben-E-Lect showed that Anthem is a major
    participant, if not the dominant participant, in the market
    of providers for small group PPO health insurance plans
    throughout the Central Valley, Northern California, the
    California coast from Monterey to Ventura, the Inland
    Empire, the Coachella Valley and along the I-15 corridor
    from San Bernardino to San Diego. Anthem has market
    power in the California small group PPO health insurance
    market.
    4. On page 13, at the end of the first paragraph (which continues from
    page 12), the following new footnote 3 is added, as follows:
    Instead, they are evidence of the disruption of ongoing
    relationships its competitor Ben-E-Lect established in a
    pattern of sales with its brokers and agents over the years.3
    There is no change in the judgment.
    Appellant’s petition for rehearing is denied.
    Dated:       July 22, 2020                            SIGGINS, P.J.               , P. J.
    areas. The areas of California where Anthem is the dominant provider are areas where
    Kaiser does not have facilities, and coverage is obtained primarily through the PPO
    market.
    3The trial court also considered the coercive effect of the Anthem prohibition on
    wrapping to be further evidence of its market power.
    2
    A152080/Ben-E-Lect v. Anthem Blue Cross Life & Health Ins. Co.
    Trial Court:      Superior Court of the County of Sonoma
    Trial Judge:      René Auguste Chouteau, J.
    Counsel:          Morgan, Lewis & Bockius, Thomas M. Peterson, Molly
    Moriarty Lane and Michelle Park Chiu for Defendants
    and Appellants.
    Law Offices of Michael Brook and Michael J. M. Brook for
    Plaintiff and Respondent.
    3
    Filed 7/2/20 (unmodified opinion)
    CERTIFIED FOR PUBLICATION
    IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA
    FIRST APPELLATE DISTRICT
    DIVISION THREE
    BEN-E-LECT,
    Plaintiff and Respondent,
    v.                                            A152080
    ANTHEM BLUE CROSS LIFE AND
    HEALTH INSURANCE COMPANY                      (Sonoma County
    et al.,                                       Super. Ct. No. SCV-256990)
    Defendants and Appellants.
    Defendants, Anthem Blue Cross Life and Health Insurance Company
    and Blue Cross of California (collectively Anthem), appeal from a judgment
    following a court trial that held them liable to plaintiff Ben-E-Lect for
    violating the Cartwright Act and intentionally interfering with Ben-E-Lect’s
    prospective economic relations. Anthem challenges the finding of Cartwright
    Act liability on several grounds, primarily the trial court’s determinations
    that it held sufficient market power or caused any antitrust injury. Anthem
    challenges the tort liability, arguing there was no evidence Ben-E-Lect had
    economic relationships with third parties entitled to legal protection.
    We affirm. The trial court considered sufficient evidence of market
    power in concluding under the rule of reason that Anthem’s conduct in
    coercing a boycott of Ben-E-Lect’s services harmed Ben-E-Lect and violated
    the Cartwright Act. Anthem’s conduct also caused a market injury of the
    type the antitrust laws were designed to address. The damages are rooted in
    1
    the evidence of harm caused to Ben-E-Lect by the Anthem boycott and are
    properly awarded for Anthem’s conduct.
    BACKGROUND
    Ben-E-Lect is a third party insurance claim administrator that
    developed a medical expense reimbursement plan. Under the Ben-E-Lect
    plan, employers could buy a group policy of medical insurance with a high
    deductible and self-fund to pay for the healthcare expenses employees
    incurred within the annual deductible or any copay requirement. Ben-E-Lect
    worked with its employer clients to set up medical expense reimbursement
    plans (MERP) or health expense reimbursement accounts (HRA) that would
    allow employers to control their costs by designing an employer’s share of the
    employee deductible and copay expenditures. This arrangement allowed
    employers to buy high-deductible and less expensive health plans and save on
    health insurance premiums. Ben-E-Lect provides employers the
    administrative support necessary to manage the plan, and Ben-E-Lect clients
    were able to reduce their costs and improve the benefits available to their
    employees.
    The practice of employers’ using MERPs and HRAs in conjunction with
    a high-deductible health plan in order to minimize employee costs is
    commonly known as “wrapping.” Ben-E-Lect’s wrapping services were sold
    through insurance brokers and agents who sold health plans to the small
    group employer market. In 2006 and 2007, Ben-E-Lect usually had between
    550 and 580 insurance brokers receiving commissions for selling its wrapping
    services. More than 1,500 brokers have received commissions over the span
    of Ben-E-Lect’s existence, and at the time of trial 475 brokers were receiving
    commissions. The definition of the small group market refers to employers
    with anywhere from 2 to 100 employees based upon the time period covered
    2
    by the insurance policy in question. Before 2017 a small group was
    understood to mean fewer than 51 employees, and after 2017, in accord with
    the Affordable Care Act, the small group market refers to groups of up to 100
    employees. Ben-E-Lect was the state’s largest third party administrator for
    small group employers who wrapped their employee medical policies.
    Anthem provides fully insured health plans to the California small
    group employer market. Under a fully insured health plan, an employer pays
    a set premium and Anthem pays all the expenses incurred for healthcare
    under the terms of the plan irrespective of the rate of utilization of the plan
    by the covered employees. Beginning in 2006, Anthem announced a policy to
    prohibit the use of an HRA, MERP or wrap with all of its heath plans, except
    for its exclusive provider organization (EPO). Under the EPO plan, benefits
    were payable only for medical services provided by an exclusive network of
    care providers. In 2011, Anthem revised its policy to permit wrapping only
    with its EPO and its high-deductible Elements plans. The Elements plans
    were designed to cover major medical events, such as hospitalization, but did
    not provide benefits for routine care or prescriptions. Then in 2014, Anthem
    prohibited wrapping all Anthem plans.
    Anthem’s prohibition against wrapping was communicated to employer
    groups and Anthem’s sales agents in a statement of understanding (SOU).
    Employer groups who used Anthem plans certified they would not wrap
    Anthem policies, and the agents certified they would not advise the employer
    to enter into any employer-sponsored wrapping plan. Anthem’s agents also
    certified that any misrepresentations or omissions made by them in the SOU
    may cause them to lose their commissions and their relationship with
    Anthem could be terminated.
    3
    In 2015, Ben-E-Lect sued Anthem over its policy to prohibit wrapping
    of its health insurance products. The complaint asserted causes of action for
    violation of the Cartwright Act (Bus. & Prof. Code, § 16700 et seq.), the unfair
    competition law (Bus. & Prof. Code, § 17200 et seq.), intentional interference
    with business relations and negligent interference with business relations.
    Ben-E-Lect sought damages for lost sales occurring from 2011 to 2014 and
    injunctive relief. The case was tried to the court.
    The court determined that Anthem’s policy to prohibit wrapping its
    health insurance products violated the Cartwright Act and interfered with
    Ben-E-Lect’s prospective business relationships. Anthem’s prohibition on
    wrapping was found to be an illegal, coercive, vertical group boycott under
    the rule of reason, because Anthem told its insurance agents that if they
    wrapped any Anthem policies they would be subject to termination as
    Anthem agents and lose their sales commissions. The court awarded
    damages of $2.46 million, trebled under the Cartwright Act for a total
    damages award of $7.38 million. (Bus. & Prof. Code, § 16750, subd. (a).) The
    court also enjoined Anthem from implementing its prohibition against
    wrapping health insurance products offered to the California small group
    market.
    Anthem appeals the judgment.
    DISCUSSION
    1. The Cartwright Act.
    The Cartwright Act (Bus. & Prof. Code, § 16700 et seq.) is our state’s
    principal antitrust law. “At its heart [it prohibits] agreements that prevent
    the growth of healthy, competitive markets for goods and services and the
    establishment of prices through market forces.” (In re Cipro Cases I & II
    (2015) 
    61 Cal. 4th 116
    , 136.) The act prohibits all combinations created for or
    4
    carrying out unreasonable restrictions in trade or commerce. (Marsh v.
    Anesthesia Services Medical Group, Inc. (2011) 
    200 Cal. App. 4th 480
    , 492–
    493.) Historically, some combinations, such as agreements to fix prices,
    divide markets, or tie the purchase of one product or service to another, as
    well as certain boycotts, have been considered unreasonable per se and,
    therefore, illegal. (Oakland-Alameda County Builders’ Exchange v. F. P.
    Lathrop Construction Co. (1971) 
    4 Cal. 3d 354
    , 361; Marin County Bd. of
    Realtors, Inc. v. Palsson (1976) 
    16 Cal. 3d 920
    , 930–931.) But the modern
    approach is more nuanced. (See In re Cipro Cases I & II, at p. 147.)
    Now, the per se approach is viewed side by side with traditional rule of
    reason analysis that considers whether a given combination promotes or
    harms competition. (In re Cipro Cases I & 
    II, supra
    , 61 Cal.4th at pp. 146–
    147.) “To determine whether an agreement harms competition more than it
    helps, a court may consider ‘the facts peculiar to the business in which the
    restraint is applied, the nature of the restraint and its effects, and the history
    of the restraint and the reasons for its adoption.’ [Citations.] In a typical
    case, this may entail expert testimony on such matters as the definition of
    the relevant market [citation] and the extent of a defendant’s market power
    [citations].” (Id. at p. 146.) This analytic approach involves “a continuum,
    with the ‘circumstances, details and logic’ of a particular restraint [citation]
    dictating how the courts that confront the restraint should analyze it.” (Id. at
    p. 147.)
    Here, the claim is that Anthem’s directive to its brokers and agents
    that forbids wrapping Anthem health policies amounts to a vertical boycott.
    It was alleged this directive was intended to exclude Ben-E-Lect and its
    clients from the market for Anthem health insurance products. “A ‘vertical
    boycott’ occurs when ‘entities at different levels of distribution combine to
    5
    deny a competitor at one level the benefits enjoyed by members of the vertical
    combination.’ [Citations.]” (Marsh v. Anesthesia Services Medical
    Group, 
    Inc., supra
    , 200 Cal.App.4th at p. 494.) Rule of reason analysis
    applies to determine whether a vertical boycott unreasonably restrains
    competition. (Ibid.) The elements of a Cartwright Act claim are: the
    formation and operation of a combination or conspiracy in restraint of trade;
    wrongful acts done in furtherance of the combination; and resulting damage.
    (Id. at p. 493.)
    In a rule of reason case it is the plaintiff’s burden to show that the
    challenged vertical restraint had a substantially adverse effect on
    competition in the relevant market, and thereby harms competition more
    than promotes it. (Exxon Corp. v. Superior Court (1997) 
    51 Cal. App. 4th 1672
    ,
    1680–1681.) Ordinarily, this will require the plaintiff to show the defendant
    has market power, i.e., “ ‘that the defendant plays enough of a role in the
    [relevant market] to impair competition significantly.’ ” (Roth v. Rhodes
    (1994) 
    25 Cal. App. 4th 530
    , 542.) “ ‘As a practical matter, market power is
    usually equated with market share.’ ” (Ibid.) Whether a restraint of trade is
    reasonable is a question of fact to be determined at trial. (Corwin v. Los
    Angeles Newspaper Service Bureau, Inc. (1971) 
    4 Cal. 3d 842
    , 855.) “[O]n
    appeal, this court is bound by the substantial evidence rule, and every
    intendment or presumption must be indulged in favor of the judgment.”
    (Kolling v. Dow Jones & Co. (1982) 
    137 Cal. App. 3d 709
    , 718.)
    2. Ben-E-Lect Cartwright Act Claim.
    a. Anthem’s Restraint of Trade Proven Under the Cartwright Act.
    Anthem contests virtually every finding of fact or legal conclusion made
    by the trial court regarding whether its ban on wrapping constitutes an
    unreasonable economic restraint. But several aspects of the court’s findings
    6
    are clearly rooted in the evidence. First of all, we have no reason to vacate
    the finding that Anthem and Ben-E-Lect are competitors. The evidence was
    plain that Ben-E-Lect provided services to Anthem plan holders. Ben-E-Lect
    clients were able to subscribe to less expensive Anthem plans because of
    Ben-E-Lect’s wrapping services. In this way, Ben-E-Lect competes with
    Anthem for small group health insurance clients. Rather than subscribe to a
    fully insured plan, an employer could subscribe to an alternative, less
    expensive Anthem plan with a higher deductible and use the saving in
    premiums, which would otherwise be paid to Anthem, to pay Ben-E-Lect.
    We also have no reason to doubt the court’s conclusion that the Anthem
    policy facilitated a vertical group boycott with Anthem brokers and agents.
    Anthem argues that, as a matter of law, it could not “conspire” with its own
    agents. Anthem says that because insurance agents are statutorily classified
    as authorized to represent insurers, there is no combination here in restraint
    of trade. Anthem argues the brokers were not independent economic actors,
    so there could be no conspiracy or combination. Essentially, its argument is
    that a corporation cannot conspire with itself or its controlled entities. The
    trial court rejected the argument, and so do we.
    While Anthem is correct to argue that an agreement or conspiracy to
    violate the antitrust laws must be among actors with separate economic
    interests (see Kolling v. Dow Jones & 
    Co., supra
    , 137 Cal.App.3d at p. 720), it
    goes too far when it says that insurance agents or brokers selling Anthem
    products are not independent actors. The evidence at trial showed that
    brokers and agents may and do sell plans offered by different insurers.
    Brokers also work on behalf of their clients to try and sell them the least
    expensive health benefits solution suitable for their employees. They are not
    exclusive agents of Anthem, and their economic interests are separate. The
    7
    relationship between Anthem and its broker agents most closely resembles
    the producer–distributor relationship that supported an agreement to violate
    the Cartwright Act in Kolling v. Dow Jones & 
    Co., supra
    , 137 Cal.App.3d at
    p. 720. Anthem and its broker agents could agree or act in concert to violate
    the Cartwright Act.
    Ben-E-Lect had relationships with approximately 475 California
    insurance brokers who sold or would sell its services on Anthem health plans
    if there were no policy against wrapping Anthem products. Anthem was
    aware of Ben-E-Lect’s business model, and beginning in 2001, Ben-E-Lect’s
    principal had discussions about wrapping Anthem plans with its
    representatives. Ben-E-Lect thus had ongoing relationships with insurance
    brokers that would inure to its economic benefit if they were allowed to sell
    Ben-E-Lect services to Anthem subscribers, and Anthem was aware of
    Ben-E-Lect’s desire to sell wrapping services for its health plans.
    b. The Geographic and Product Market and Anthem’s Market
    Power.
    Anthem argues it could not be held liable under the Cartwright Act
    because Ben-E-Lect failed to prove it had sufficient market power in two
    respects: It asserts that Ben-E-Lect did not prove the relevant geographic
    market and that it did not demonstrate Anthem had sufficient power in the
    relevant market to charge prices higher than the competitive level. But the
    evidence was sufficient to show that Anthem has sufficient market power in a
    defined market for small group employer health plans in California.
    Anthem had about 25 percent of the overall California market.1 But,
    the availability of health insurance plans in California varies county by
    1One chart in evidence showed that in 2011, the beginning of the
    damages period in this case, Anthem had a 29.7-percent share of the
    California market. Kaiser had 28 percent of the market with Blue Shield at
    8
    county. In some areas, Anthem’s market share was estimated to be much
    higher. Anthem was the dominant health insurance provider to the small
    group market in inland Northern California, north of Santa Rosa across to
    Sacramento; through the Central Valley; the Inland Empire; the Coachella
    Valley; and along Interstate 15 from San Bernardino to San Diego. Along the
    central coast from Ventura to Monterey, Anthem was estimated to control 80
    percent of the health insurance market. It also has the state’s largest
    network of physicians.
    Moreover, the ability to raise prices above competitive levels may be
    relevant in a case involving a monopoly or conspiracy to fix prices (e.g., In re
    Cipro Cases I & 
    II, supra
    , 61 Cal.4th at p. 157), but here we are dealing with
    a vertical boycott. In a vertical restraint case, the inquiry is whether the
    defendant plays enough of a role in the relevant market to significantly
    impair competition. (Exxon Corp. v. Superior 
    Court, supra
    , 51 Cal.App.4th at
    p. 1682.) To show this, typically a plaintiff “ ‘must delineate a relevant
    market and show that the defendant plays enough of a role in that market to
    impair competition significantly.’ ” (Roth v. 
    Rhodes, supra
    , 25 Cal.App.4th at
    p. 542.) The ability to raise prices above a competitive level is an example of
    market power but does not define it. (See In re Cipro Cases I & 
    II, supra
    , 61
    Cal.4th at p. 148 [monopoly power is “ ‘the power to control prices or exclude
    competition’ ”]; Exxon Corp. v. Superior 
    Court, supra
    , 51 Cal.App.4th at p.
    1681–1682; Roth v. 
    Rhodes, supra
    , 25 Cal.App.4th at p. 542; Redwood
    Theatres, Inc. v. Festival Enterprises, Inc. (1988) 
    200 Cal. App. 3d 687
    , 703–
    704 [power to raise price significantly above the competitive level without
    12 percent, United Health at 8 percent, Aetna at 7 percent, Health Net at 6
    percent, CIGNA at 4 percent and other companies making up the remaining
    5 percent of the California market.
    9
    losing all of one’s business].) Here, Ben-E-Lect showed that Anthem is a
    major participant, if not the dominant participant, in the market of providers
    for small group health insurance plans throughout the Central Valley,
    Northern California, the California coast from Monterey to Ventura, the
    Inland Empire, the Coachella Valley and along the I-15 corridor from San
    Bernardino to San Diego. Anthem has market power in the California small
    group health insurance market.
    c. Antitrust Injury.
    There is no question that Anthem’s prohibition against wrapping its
    insurance products harmed Ben-E-Lect. The evidence showed that Anthem’s
    expert calculated Ben-E-Lect’s lost profits to be between approximately
    $400,000 and $3 million as a result of Anthem’s policy. But injury to a
    competitor is not the same thing as injury to competition. (Asahi Kasei
    Pharma Corp v. CoTherix, Inc. (2012) 
    204 Cal. App. 4th 1
    , 20.) The
    Cartwright Act protects against injury to competition. (Ibid.) “[T]he
    antitrust injury requirement means that an antitrust plaintiff must show
    that it was injured by the anticompetitive aspects or effects of the defendant’s
    conduct, as opposed to being injured by the conduct’s neutral or even
    procompetitive aspects.” (Flagship Theatres of Palm Desert, LLC v. Century
    Theatres, Inc. (2011) 
    198 Cal. App. 4th 1366
    , 1380.) While an injured
    competitor need not show that the market has actually become less
    competitive, to prove an illegal vertical restraint the conduct must be of the
    type that harms competition and is done for an anticompetitive purpose.
    (Exxon Corp. v. Superior 
    Court, supra
    , 51 Cal.App.4th at p. 1682.) Here, the
    anticompetitive aspects of Anthem’s conduct outweigh its procompetitive
    aspects (see
    ibid. at p. 1681)
    for the following reasons.
    10
    The evidence showed that beginning in 2006 Anthem intentionally
    prohibited the sale of wrapping services on certain of its health plans and
    expanded that prohibition to all of its plans beginning in 2014. Anthem
    implemented its prohibition on wrapping because it said wrapping increases
    utilization of a health plan. An increase in utilization means that the use of
    healthcare services by individuals covered by the plan requires the plan
    provider to spend more money on healthcare than it anticipates when it sets
    premiums for the plan. But the trial court found Anthem’s prohibition was
    an unreasonable restraint because Anthem based its decision on generalized
    statistical projections and not on an actual analysis of Anthem’s experience.
    The evidence supports the trial court’s conclusion.
    Anthem never conducted its own study to determine whether wrapping
    increases utilization of its health plans. Instead, it relied principally on what
    are known as the Milliman guidelines, which were described as a set of
    foundational principles and factors that are used to project trends in
    utilization when pricing plans. Health plans are priced so that 80 cents of
    each dollar received in premiums is expended on care. If the benefit design is
    modified as a result of wrapping or some other factor that increases
    utilization, the amount expended on care increases but is not offset by an
    increase in price. Such a situation becomes unsustainable when prices must
    be raised to noncompetitive levels in order to take into account increased
    utilization brought about by wrapping. But nothing in the record shows that
    Anthem ever tested its experience against the Milliman guidelines to
    determine whether reliance on the Milliman projections to set rates was
    warranted.
    The problem with Anthem’s reliance on the Milliman guidelines and
    general statistical observances is that its conclusions were contradicted by
    11
    the evidence. Ben-E-Lect’s records showed that less than 5 percent of its plan
    members would present claims that exceeded the deductible required to be
    paid by a member of a high-deductible Anthem plan. So, 95 percent of its
    plan members, who do not exceed their deductible, do not appear to have any
    effect on plan utilization rates. One of Ben-E-Lect’s competitors, which
    employed approximately 18 people, testified that in 13 years it never had one
    of its employees exceed the deductible amount of his or her Anthem plan. An
    actuary who designed pricing for a high-deductible health plan other than
    Anthem’s, and who took into account the possibility of wrapping when he
    priced the plan, testified that even with wrapping, the plan was more
    profitable than projected. This evidence supports the trial court’s conclusion
    that Anthem’s ban on wrapping was an unreasonable and unwarranted
    restraint of trade. Whether a restraint of trade is reasonable is a question of
    fact to be determined at trial. (Corwin v. Los Angeles Newspaper Service
    Bureau, 
    Inc., supra
    , 4 Cal.3d at p. 855.)
    Anthem’s prohibition on wrapping also disrupted the relationships
    Ben-E-Lect had with the insurance brokers and agents selling its products.
    One agent who served the Central Valley of California, from Sacramento to
    Los Angeles, testified that before 2006 she had 80 employer groups using
    wrapping services, but once Anthem implemented its prohibition on
    wrapping the number dropped to two. A broker from the Southern California
    Inland Empire testified that about 80 percent of his clients were Anthem
    subscribers prior to 2011, and following the prohibition on wrapping about 50
    percent of his clients used a Ben-E-Lect HRA. If Anthem had no restriction
    on wrapping, he would have sold more Ben-E-Lect services. An agent from
    Orange County testified that he lost 8 to 10 group employer clients because
    he could not wrap Anthem plans with a Ben-E-Lect HRA. The principal of
    12
    Ben-E-Lect stated that approximately 75 to 80 percent of his plan
    cancellations from 2008 to 2014 were due to the Anthem prohibition on
    wrapping. Between 2006 and the time of trial in this case, the number of
    brokers receiving commissions from Ben-E-Lect dropped from between 550
    and 580 to 475. These are not speculative sales opportunities as Anthem
    suggests. Instead, they are evidence of the disruption of ongoing
    relationships its competitor Ben-E-Lect established in a pattern of sales with
    its brokers and agents over the years.
    Anthem argues that the relationships Ben-E-Lect has with its agents
    and brokers are irrelevant. It argues that Ben-E-Lect was required to show a
    disruption in its relationships with employers who purchased health plans.
    This contention ignores the reality that Ben-E-Lect relied on insurance
    agents and brokers to procure its customers. Its services were sold primarily
    through these intermediaries, and when they were prohibited from doing so,
    Ben-E-Lect was harmed. So, too, were the consumers who relied upon their
    brokers and Ben-E-Lect to provide them a less expensive option for employee
    health benefits.
    “Antitrust laws are designed primarily to aid the consumer. They rest
    ‘on the premise that the unrestrained interaction of competitive forces will
    yield the best allocation of our economic resources, the lowest prices, the
    highest quality and the greatest material progress, while at the same time
    providing an environment conducive to the preservation of our democratic
    political and social institutions.’ [Citation.]
    “Another beneficiary of antitrust law is the competitor himself. The
    preservation of competition, while indirectly aiding society by producing
    lower prices and higher quality goods and services, directly aids the
    scrupulous trader by insuring [sic] him a fair opportunity to compete on the
    13
    market. An anticompetitive practice ‘is not to be tolerated merely because
    the victim is just one merchant whose business is so small that his
    destruction makes little difference to the economy.’ ” (Marin County Bd. of
    Realtors, Inc. v. 
    Palsson, supra
    , 16 Cal.3d at p. 935, citing Klor’s v.
    Broadway-Hale Stores (1959) 
    359 U.S. 207
    , 213; accord, Flagship Theatres of
    Palm Desert, LLC v. Century Theatres, 
    Inc., supra
    , 198 Cal.App.4th at pp.
    1379–1380.) The record supports the trial court’s conclusion that the
    anticompetitive effect of Anthem’s conduct outweighed its procompetitive
    purpose. Ben-E-Lect suffered antitrust injury.
    d. Damages.
    Finally, as a result of the Anthem policy and the harm it caused,
    Ben-E-Lect lost profits. In assessing damages, the trial court used the
    analysis of Ben-E-Lect sales performed by Anthem’s expert witness on
    damages calculation. Anthem’s expert agreed with Ben-E-Lect’s calculation
    that it had 500 agents selling Anthem products. But while Ben-E-Lect
    projected each of the agents would sell one plan per year, the Anthem expert
    thought that assumption was unrealistic and instead projected that each of
    them would sell half of a plan per year. Anthem’s expert also determined
    that each employer would remain a Ben-E-Lect customer for 3.5 years and
    not the 5 years projected by Ben-E-Lect. Each of those customer
    relationships would yield Ben-E-Lect $1,800 a year in commissions. The
    Anthem expert also estimated Ben-E-Lect’s incremental return of profit could
    range between 4.4 percent and 24.9 percent of sales. After taking into
    account a discount rate and prejudgment interest for lost sales beginning in
    2011 and running through 2014, the Anthem expert estimated lost profits in
    the range of $430,000 at the low end to a high of $3.15 million. The trial
    14
    court awarded damages for lost profits of $2.46 million based upon the
    Anthem expert’s analysis with an incremental return of profit of 24.9 percent.
    Anthem’s damages expert also opined that Anthem’s policy caused
    Ben-E-Lect no injury at all because it was not generating enough profit at the
    beginning of the damages period to be a viable business and had to rely on
    infusions of capital to stay open. Like the trial court, we do not give credence
    to this contention. Ben-E-Lect was an operating business at the time of trial,
    and although the expert pointed to other economic factors that contributed to
    Ben-E-Lect’s deteriorating financial condition, the evidence showed it was
    harmed by Anthem’s prohibition on wrapping.
    The judgment for $2.46 million in lost profits was trebled by the trial
    court under California Business and Professions Code section 16750,
    subdivision (a) in light of Ben-E-Lect’s recovery under the Cartwright Act, for
    a total award of $7.38 million dollars. In light of our affirmance of recovery
    under the Cartwright Act, we also affirm Ben-E-Lect’s recovery for
    intentional interference with prospective economic relations.
    DISPOSITION
    The judgment in favor of Ben-E-Lect and against Anthem on claims
    brought under the Cartwright Act, for intentional interference with
    prospective economic relations, and for injunctive relief based on the
    Cartwright Act violations is affirmed. Ben-E-Lect is awarded its costs on
    appeal.
    15
    _________________________
    Siggins, P. J.
    WE CONCUR:
    _________________________
    Petrou, J.
    _________________________
    Jackson, J.
    A152080/Ben-E-Lect v. Anthem Blue Cross Life & Health Ins. Co.
    16
    A152080/Ben-E-Lect v. Anthem Blue Cross Life & Health Ins. Co.
    Trial Court:      Superior Court of the County of Sonoma
    Trial Judge:      René Auguste Chouteau, J.
    Counsel:          Morgan, Lewis & Bockius, Thomas M. Peterson, Molly
    Moriarty Lane and Michelle Park Chiu for Defendants
    and Appellants.
    Law Offices of Michael Brook and Michael J. M. Brook for
    Plaintiff and Respondent.
    17