Medical Marijuana, Inc. v. ProjectCBD.com ( 2020 )


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  • Filed 3/20/20
    CERTIFIED FOR PUBLICATION
    COURT OF APPEAL, FOURTH APPELLATE DISTRICT
    DIVISION ONE
    STATE OF CALIFORNIA
    MEDICAL MARIJUANA, INC., et al.,                    D074755
    Plaintiffs and Respondents,
    v.                                          (Super. Ct. No. 37-2014-00036039-
    CU-DF-CTL)
    PROJECTCBD.COM et al.,
    Defendants and Appellants.
    APPEAL from an order of the Superior Court of San Diego County,
    Joel R. Wohlfeil, Judge. Reversed.
    Greenberg Traurig and Tyler R. Andrews for Defendants and Appellants.
    Procopio, Cory, Hargreaves & Savitch, Kendra J. Hall and Michael R. Kiesling for
    Plaintiffs and Respondents.
    I.
    INTRODUCTION
    This case arises from the publication of an article regarding the safety of a
    cannabidiol (CBD) product, Real Scientific Hemp Oil (RSHO), sold by plaintiffs Medical
    Marijuana, Inc. (MMI) and HempMeds PX, LLC (HempMeds) (jointly the plaintiffs).
    The plaintiffs contend that the article contains false information about RSHO and that the
    named defendants who were involved in the publication of the article, including
    ProjectCBD.com (Project CBD), the website entity on which the article was published,
    Martin Lee, the founder of ProjectCBD.com, and Aaron Miguel Cantu, the author of the
    article (jointly "the Project CBD defendants"), should be held liable for libel, false light,
    and unfair competition due to their publication of the article.1
    The Project CBD defendants appeal from the trial court's order denying their
    special motion to strike the three causes of action asserted in the second amended
    complaint. The Project CBD defendants contend that the trial court erred in denying their
    motion because the plaintiffs failed to demonstrate a probability of prevailing on their
    claims.
    We conclude that the trial court erred in determining that the plaintiffs have
    demonstrated a probability of prevailing on the merits of their claims. We therefore
    reverse the trial court's order and remand the matter with directions to enter an order
    granting the Project CBD defendants' anti-SLAPP motion.
    1       In a prior appeal, Medical Marijuana, Inc. v. ProjectCBD.com (2016) 
    6 Cal. App. 5th 602
    (Medical Marijuana), the Project CBD defendants appealed the trial
    court's denial of their anti-SLAPP motion with respect to the first amended complaint.
    (Id., at p. 606.) We affirmed the trial court's denial, on the ground that the allegations of
    the relevant causes of action did not include any conduct on the part of the Project CBD
    defendants, and in fact specifically excluded the publication of the Article by limiting the
    dates on which conduct underlying the causes of action were alleged to have occurred.
    The first amended complaint thus failed to state any claims at all as to the Project CBD
    defendants; consequently, there were no claims alleged against the Project CBD
    defendants that could be stricken from the complaint pursuant to their anti-SLAPP
    motion. (Id. at p. 621.)
    2
    II.
    FACTUAL AND PROCEDURAL BACKGROUND
    A. Factual background2
    1. The parties involved in this appeal
    Plaintiff MMI is an Oregon corporation, doing business in California. Plaintiff
    HempMeds is a California limited liability company and a wholly owned subsidiary of
    MMI. HempMeds manufactures and sells RSHO, which contains CBD derived from the
    hemp plant. MMI also holds interests in an entity called KannaLife Sciences, Inc.
    (KannaLife), which has its principal place of business in the State of New York.
    Defendant Project CBD is registered as a California nonprofit C-corporation,
    formed "for the public purpose of education regarding research into the medical utility of
    cannabidiol (CBD) and other components of the cannabis plant." Defendant Martin Lee
    is Project CBD's founder. Defendant Aaron Miguel Cantu is the author of Hemp Oil
    Hustlers: A Project CBD Special Report on Medical Marijuana Inc., HempMeds &
    Kannaway ("the Hemp Oil Hustlers Article" or "the Article"), which was published on
    the Project CBD Web site. The allegations of the second amended complaint are based
    on the publication of this article.
    2      Because we are reviewing the record on the court's ruling on the Project CBD
    defendants' anti-SLAPP motion made in response to the second amended complaint, we
    take this factual background from the allegations of the operative complaint, as well as
    from evidence presented to the court with respect to this anti-SLAPP motion.
    3
    2. The factual allegations in the operative pleading giving rise to the lawsuit
    According to the operative pleading, Jason Cranford was previously a board
    member of KannaLife. In late March 2014, Cranford resigned from the board of
    KannaLife and began to sell CBD products in direct competition with plaintiffs' product,
    RSHO, through a medical marijuana dispensary that he owns and operates called Rifle
    Mountain, LLC.
    The second amended complaint alleges that on or around April 26, 2014, Cranford
    posted on Facebook that he intended to have RSHO tested at a diagnostic lab. Cranford
    also allegedly posted on Facebook that a child had become ill after having a bad reaction
    to RSHO.
    Rather than having the RSHO sample tested at the facility that Cranford identified
    in his April 26, 2014 Facebook posting, Cranford is alleged to have taken the sample to
    Stewart Environmental Consultants, LLC (Stewart Labs) to be tested for "volatile organic
    compounds and heavy metal concentrations." According to the pleading, in late May
    2014, Stewart Labs released to Cranford a "preliminary report" regarding the RSHO
    sample. The plaintiffs allege that after receiving this preliminary report, Cranford
    "released copies of 'preliminary' test results" from Stewart Labs's testing.3
    3       The second amended complaint suggests that Cranford "released" copies of these
    " 'preliminary' test results from Stewart" by stating in a Facebook post that the results had
    been posted on someone else's Facebook page.
    4
    According to the operative complaint, on May 30, 2014, Stewart Labs "published
    the complete and final test results" from its analysis of the "purported RSHO sample" that
    Cranford had submitted. The plaintiffs allege that "[t]he final results showed
    significantly different reporting values than the preliminary results, especially for heavy
    metals such as lead, molybdenum, nickel, selenium, and silver, among others." The
    plaintiffs further allege that despite being aware of the Stewart Labs final test results, on
    June 1, 2014, Cranford posted a link to a statement written on Facebook by " 'Sarah
    Hadigan' " who asserted that her " 'daughter is dead because of this product[, i.e.,
    RSHO].' "
    The plaintiffs allege that in early June 2014, Stewart Labs stated in an e-mail "that
    the preliminary test results published by Cranford were not accurate, [and] that the
    sample was possibly contaminated as it had been handled by three different custodians
    without a proper chain of custody . . . and should not have been published."
    According to the operative pleading, on October 14, 2014, the Project CBD
    defendants "published" defendant Cantu's Hemp Oil Hustlers Article on Project CBD's
    Web site. In a section titled "FACTS COMMON TO ALL CLAIMS" (boldface &
    underscoring omitted), the plaintiffs allege the following with respect to the Hemp Oil
    Hustlers Article:
    "That article claimed the existence of evidence that RSHO was
    contaminated with heavy metals and solvents without verifying the
    accuracy of the testing results from Stewart. PROJECT CBD also
    alleged that multiple people became ill after using RSHO due to
    heavy metals and other toxins based on Cranford's opinion. LEE
    wrote a forward for the Hemp Oil Hustlers Article, asserting
    5
    opinions and rumors as fact without proof or citation, and published
    the article on the PROJECT CBD website."
    The operative complaint cites to "Exhibit 'M' attached hereto" and states that "the
    full content of [this exhibit] is incorporated herein by this reference." "Exhibit 'M' " is a
    full copy of the Hemp Oil Hustlers Article, which includes a one-page "Forward by
    Project CBD," (boldface omitted) signed by Lee, and the article itself, which comprises
    24 and 1/2 pages of single-spaced text, plus an additional 4 and 1/2 pages of endnotes.
    According to the operative complaint, "as a proximate result of the publication and
    republication of the Hemp Oil Hustlers Article" by the Project CBD defendants, MMI's
    "stock price and sales fell dramatically." The plaintiffs assert that they have "suffered
    damages" as a "direct and proximate result of the acts and omissions" of the Project CBD
    defendants.
    B. Procedural background
    On January 16, 2015, the plaintiffs filed their first amended complaint in which
    they named the Project CBD defendants as defendants.4 The first amended complaint
    stated five pleaded counts against all of the originally-named defendants, including libel
    (count 1), trade libel (count 2), false light (count 3), negligence (count 4), and intentional
    interference with prospective business advantage (count 5) and had multiple exhibits
    4       As occurred in the prior appeal, the record does not contain a copy of the original
    complaint filed in this action. (See Medical 
    Marijuana, supra
    , 6 Cal.App.5th at p. 609,
    fn. 4.)
    6
    attached.5 The factual allegations regarding the Project CBD defendants, which were
    included only in the general allegations of the first amended complaint and not in any of
    the causes of action alleged against the various defendants, were essentially identical to
    those currently alleged in the second amended complaint.
    The Project CBD defendants filed an anti-SLAPP motion pursuant to California's
    anti-SLAPP statute. The trial court issued an order granting the motion in part and
    denying it in part. Specifically, the trial court determined that all of the counts alleged
    against the Project CBD defendants arose from protected activity under the anti-SLAPP
    statute, but that the plaintiffs had demonstrated a probability of prevailing on counts 1
    and 3 only, and had not demonstrated a probability of prevailing on counts 2, 4 and 5.
    (See Medical 
    Marijuana, supra
    , 6 Cal.App.5th at p. 609.) The trial court therefore struck
    counts 2, 4, and 5 insofar as those counts were asserted against the Project CBD
    defendants, but left counts 1 and 3 intact. (Id. at p. 610.)
    The Project CBD defendants appealed the trial court's order. (Medical 
    Marijuana, supra
    , 6 Cal.App.5th at p. 610.) In reviewing the record on appeal, this court noted that
    although the plaintiffs had alleged certain conduct by the Project CBD defendants in the
    "general allegations" of the first amended complaint, the plaintiffs had failed to identify
    in their causes of action for libel and false light any specific conduct or activities on the
    part of any of the Project CBD defendants. (Id. at pp. 616–619.) Because this court
    5      The originally-named defendants included Genifer Murray, Cranford, CannLabs,
    Inc., Rifle Mountain, LLC, and Stewart Labs.
    7
    determined that the first amended complaint "[did] not allege any conduct on the part of
    the Project CBD defendants giving rise to the claims for liability in the libel and false
    light counts," we concluded that "there is no activity on the part of the Project CBD
    defendants, let alone activity that amounts to 'protected speech or petitioning' [citation],
    that could give rise to the Project CBD [defendants'] claimed liability for libel or false
    light as alleged in the first amended complaint." (Id. at p. 620.) We further concluded
    that the "Project CBD defendants simply cannot identify any allegations of protected
    activity that support the libel and false light claims for relief, as is their burden under the
    first prong of the anti-SLAPP analysis. [Citation.]" (Ibid.)
    This court affirmed "the denial of the anti-SLAPP motion with respect to counts 1
    and 3, given that no protected or unprotected activity on the part of the Project CBD
    defendants [was] alleged to support the claims for relief asserted in these counts." We
    explained that our affirmance of the court's denial of the anti-SLAPP motion with respect
    to counts 1 and 3 would "allow the parties, themselves, to correct the course of this
    litigation in the trial court if they determine that such a course correction is necessary."
    (Medical 
    Marijuana, supra
    , 6 Cal.App.5th at pp. 621–622.)
    After remand of the matter to the trial court, the Project CBD defendants demurred
    to the first amended complaint, asserting that the lack of any alleged conduct on their part
    to support the remaining claims against them required dismissal of the operative
    pleading. They also contended that the plaintiffs should not be permitted to amend the
    8
    pleading, arguing that additional amendment to assert proper claims would be time-
    barred.
    The trial court sustained the Project CBD defendants' demurrer to the first
    amended complaint, but permitted the plaintiffs to file an amended complaint to properly
    set forth defamation claims against the Project CBD defendants.
    The plaintiffs filed a second amended complaint—the complaint underlying this
    appeal—in which they allege causes of action for libel, false light, and unfair competition
    under Business and Professions code section 17200 against the Project CBD defendants. 6
    In response to the filing of the second amended complaint, the Project CBD
    defendants filed an anti-SLAPP motion seeking to strike the claims asserted against them.
    In support of their contention that the plaintiffs were unable to demonstrate a probability
    of prevailing on their claims, the Project CBD defendants relied on the factual allegations
    of the second amended complaint, as well as documentary evidence intended to
    demonstrate that the plaintiffs should be considered to be limited purpose public figures,
    6      The copy of the second amended complaint in the Appellants' Appendix does not
    appear to be file stamped. We therefore do not know the date on which the second
    amended complaint was filed, nor whether the document included in the Appellants'
    Appendix is, in fact, the document filed with the court. Because the plaintiffs have not
    asserted that the record contains anything other than an accurate copy of the second
    amended complaint that was filed in this action, we proceed on the understanding that
    this document is an accurate copy of the operative pleading in the action. Parties should
    ensure that court file-stamped copies of relevant documents are provided in the appellate
    record in the future.
    9
    such that they would be required to establish that the defendants acted with actual malice
    in publishing any defamatory material.
    The plaintiffs filed an opposition to the anti-SLAPP motion in which they cited
    additional alleged inaccuracies in the Hemp Oil Hustlers Article that they did not mention
    in the second amended complaint.
    On August 3, 2018, the trial court denied the Project CBD defendants' anti-SLAPP
    motion, concluding that the second amended complaint "sufficiently pleads the substance
    of the allegedly false statements."7 The court stated that it "remains disputed as to
    whether Plaintiffs can be treated as 'limited purpose public figures,' " but went on to
    conclude that "[e]ven assuming Plaintiffs could be elevated to the status of limited public
    figures, the evidence presented by Plaintiffs supports a reasonable inference that
    Defendants engaged in 'unreasonable conduct constituting an extreme departure from the
    standards of investigation and reporting ordinarily adhered to by responsible
    publishers,' " citing Curtis Pub. Co. v. Butts (1967) 
    388 U.S. 130
    , 155. The trial court
    ultimately concluded that the "Plaintiffs have demonstrated a probability of prevailing on
    the merits" of their libel, false light, and Business and Professions Code section 17200
    claims.
    7       The trial court did not specifically state or identify the "allegedly false statements"
    that it determined had been sufficiently pleaded. Elsewhere in the court's order, the court
    stated that "Plaintiffs present several declarations demonstrating that many statements
    within the article are false." (Italics added.)
    10
    The Project CBD defendants filed a timely notice of appeal from the trial court's
    order denying their anti-SLAPP motion.
    III.
    DISCUSSION
    A. Anti-SLAPP overview and relevant legal standards
    A SLAPP suit is "a meritless lawsuit 'filed primarily to chill the defendant's
    exercise of First Amendment rights.' " (Paul v. Friedman (2002) 
    95 Cal. App. 4th 853
    ,
    861, quoting Wilcox v. Superior Court (1994) 
    27 Cal. App. 4th 809
    , 815, fn. 2.)
    California's anti-SLAPP statute allows a defendant to move to dismiss "certain
    unmeritorious claims that are brought to thwart constitutionally protected speech or
    petitioning activity." (Robinzine v. Vicory (2006) 
    143 Cal. App. 4th 1416
    , 1420–1421.)
    The anti-SLAPP statute provides: "A cause of action against a person arising from any
    act of that person in furtherance of the person's right of petition or free speech under the
    United States Constitution or the California Constitution in connection with a public issue
    shall be subject to a special motion to strike, unless the court determines that the plaintiff
    has established that there is a probability that the plaintiff will prevail on the claim."
    (Code Civ. Proc., § 425.16, subd. (b)(1).)8
    8      All further statutory references are to the Code of Civil Procedure unless otherwise
    indicated.
    11
    A court's consideration of an anti-SLAPP motion involves a two-pronged analysis.
    (Episcopal Church Cases (2009) 
    45 Cal. 4th 467
    , 477.) The Supreme Court has
    expounded on the standards to be applied in this two-pronged analysis:
    "At the first step, the moving defendant bears the burden of
    identifying all allegations of protected activity, and the claims for
    relief supported by them. . . . If the court determines that relief is
    sought based on allegations arising from activity protected by the
    statute, the second step is reached. There, the burden shifts to the
    plaintiff to demonstrate that each challenged claim based on
    protected activity is legally sufficient and factually substantiated.
    The court, without resolving evidentiary conflicts, must determine
    whether the plaintiff's showing, if accepted by the trier of fact,
    would be sufficient to sustain a favorable judgment. If not, the claim
    is stricken. Allegations of protected activity supporting the stricken
    claim are eliminated from the complaint, unless they also support a
    distinct claim on which the plaintiff has shown a probability of
    prevailing." (Baral v. Schnitt (2016) 
    1 Cal. 5th 376
    , 396 (Baral).)
    To make a showing under the first prong, the defendant need not show that the
    actions it is alleged to have taken were protected as a matter of law, but need only
    establish a prima facie case that its alleged actions fell into one of the categories listed in
    section 425.16, subdivision (e). (See Flatley v. Mauro (2006) 
    39 Cal. 4th 299
    , 314.)
    If the court finds that the defendant has made the required showing, the burden
    shifts to the plaintiff to demonstrate that "there is a probability that the plaintiff will
    prevail on the claim." (§ 425.16, subd. (b)(1); see DuPont Merck Pharmaceutical Co. v.
    Superior Court (2000) 
    78 Cal. App. 4th 562
    , 567–568.) The second step of the anti-
    SLAPP analysis consists of "a 'summary-judgment-like procedure.' " 
    (Baral, supra
    , 1
    Cal.5th at p. 384.) At this stage, "[t]he court does not weigh evidence or resolve
    conflicting factual claims. Its inquiry is limited to whether the plaintiff has stated a
    12
    legally sufficient claim and made a prima facie factual showing sufficient to sustain a
    favorable judgment. It accepts the plaintiff's evidence as true, and evaluates the
    defendant's showing only to determine if it defeats the plaintiff's claim as a matter of
    law." (Id. at pp. 384–385.)
    "Only a cause of action that satisfies both prongs of the anti-SLAPP statute—i.e.,
    [one] that arises from protected speech or petitioning and lacks even minimal merit—is a
    SLAPP, subject to be stricken under the statute." (Navellier v. Sletten (2002) 
    29 Cal. 4th 82
    , 89, italics omitted.)
    "As is true with summary judgment motions, the issues in an anti-SLAPP motion
    are framed by the pleadings." (Paulus v. Bob Lynch Ford, Inc. (2006) 
    139 Cal. App. 4th 659
    , 672 (Paulus); Church of Scientology v. Wollersheim (1996) 
    42 Cal. App. 4th 628
    , 655
    [the pleadings "frame the issues to be decided"].) Thus, the act or acts underlying a claim
    for purposes of an anti-SLAPP statute is determined from the plaintiffs' allegations.
    
    (Baral, supra
    , 1 Cal.5th at p. 396.) Because the issues to be determined in an anti-
    SLAPP motion are framed by the pleadings, we will not "insert into a pleading claims for
    relief based on allegations of activities that plaintiffs simply have not identified . . . . It is
    not our role to engage in what would amount to a redrafting of [a] complaint in order to
    read that document as alleging conduct that supports a claim that has not in fact been
    specifically alleged, and then assess whether the pleading that we have essentially drafted
    could survive the anti-SLAPP motion directed at it." (Medical 
    Marijuana, supra
    , 6
    Cal.App.5th at p. 621, fn. omitted, italics added.)
    13
    Our review of the trial court's order on an anti-SLAPP motion is de novo. (Oasis
    West Realty, LLC v. Goldman (2011) 
    51 Cal. 4th 811
    , 819–820.) Like the trial court, this
    court considers " 'the pleadings, and supporting and opposing affidavits . . . upon which
    the liability or defense is based.' " (Soukup v. Law Offices of Herbert Hafif (2006) 
    39 Cal. 4th 260
    , 269, fn. 3, (Soukup), quoting § 425.16, subd. (b)(2).) The court does not
    weigh or compare the evidence, but rather accepts as true the evidence favorable to the
    plaintiff while evaluating the defendant's evidence " 'only to determine if it has defeated
    that submitted by the plaintiff as a matter of law.' " (Soukup, at p. 269, fn. 3.)
    B. Analysis
    1. The plaintiffs have not demonstrated a probability of prevailing on their
    pleaded cause of action for libel
    Libel is one form of defamation. (Civ. Code, § 44 [defamation occurs either
    through libel or slander].) Libel is defamation that is based on a publication in writing or
    other fixed representation that can be seen. (Id., § 45.)
    To establish defamation, a plaintiff must show a publication that was false,
    defamatory, unprivileged, and that has a natural tendency to injure or cause special
    damages. (Jackson v. Mayweather (2017) 
    10 Cal. App. 5th 1240
    , 1259 (Jackson).)
    "Because [a defamatory] statement must contain a provable falsehood, courts distinguish
    between statements of fact and statements of opinion for purposes of defamation liability.
    Although statements of fact may be actionable as libel, statements of opinion are
    constitutionally protected." (GetFugu, Inc. v. Patton Boggs LLP (2013) 
    220 Cal. App. 4th 141
    , 155.)
    14
    Publication occurs when a defamatory statement is made to at least one third
    person. (Cunningham v. Simpson (1969) 
    1 Cal. 3d 301
    , 307.)
    " 'The sine qua non of recovery for defamation . . . is the existence of a falsehood.'
    [Citation.]" (Baker v. Los Angeles Herald Examiner (1986) 
    42 Cal. 3d 254
    , 259 (Baker),
    italics omitted.) As a result, truth is a defense to a libel action. (Campanelli v. Regents of
    University of California (1996) 
    44 Cal. App. 4th 572
    , 581–582.) "[T]he defendant need
    not prove the literal truth of the allegedly libelous accusation, so long as the imputation is
    substantially true so as to justify the 'gist or sting' of the remark. [Citation.]" (Ibid.)
    Because "the issues in an anti-SLAPP motion are framed by the pleadings"
    
    (Paulus, supra
    , 139 Cal.App.4th at p. 672), we look to the second amended complaint to
    determine what activity on the part of the Project CBD defendants the plaintiffs have
    alleged as forming the basis of their claim for libel. "The general rule is that the words
    constituting an alleged libel must be specifically identified, if not pleaded verbatim, in the
    complaint." (Kahn v. Bower (1991) 
    232 Cal. App. 3d 1599
    , 1612, fn. 5 (Kahn), citing 5
    Witkin, Cal. Procedure (3d ed. 1985) Pleading, § 688, p. 140, des Granges v. Crall
    (1915) 
    27 Cal. App. 313
    , 315, Lipman v. Brisbane Elementary Sch. Dist. (1961) 
    55 Cal. 2d 224
    , 235, and Okun v. Superior Court (1981) 
    29 Cal. 3d 442
    , 458 (Okun).)
    The plaintiffs allege, under the heading titled "FIRST CAUSE OF ACTION [¶]
    (For Libel Against Defendants PROJECT CBD, CANTU, LEE and DOES 1 through 20,
    inclusive)" (boldface & underscoring omitted), the following:
    15
    "58. Plaintiffs reallege and incorporate by this reference the
    allegations contained in Paragraphs 1 through 57, above, as though
    fully set forth herein.[9]
    "59. Plaintiffs are informed and believe, and based thereon allege,
    that on or about October 14, 2014, CANTU, by and through LEE
    and PROJECT CBD, published the Hemp Oil Hustlers Article. That
    article claimed the existence of evidence that RSHO was
    contaminated with heavy metals and solvents without verifying the
    accuracy of the testing results from Stewart. PROJECT CBD also
    alleged that multiple people became ill after using RSHO due to
    heavy metals and other toxins based on Cranford's opinion. LEE
    wrote a forward for the Hemp Oil Hustlers Article, asserting
    opinions and rumors as fact without proof or citation, and published
    the article on the PROJECT CBD website. (See Exhibit 'M' attached
    hereto, the full content of which is incorporated herein by this
    reference.)" (Italics added.)
    It is clear from the text of these special allegations that the only "words
    constituting an alleged libel" 
    (Kahn, supra
    , 232 Cal.App.3d at p. 1612, fn. 5) on which
    9       The only paragraph in Paragraphs 1 through 57 in the second amended complaint
    that sets forth any allegations regarding the purportedly "false" statements published by
    the Project CBD defendants is paragraph 49, which is identical to paragraph 59 of the
    complaint, and states:
    "49. Plaintiffs are informed and believe, and based thereon allege,
    that on or about October 14, 2014, CANTU, by and through LEE
    and PROJECT CBD, published [the Hemp Oil Hustlers Article].
    That article claimed the existence of evidence that RSHO was
    contaminated with heavy metals and solvents without verifying the
    accuracy of the testing results from Stewart. PROJECT CBD also
    alleged that multiple people became ill after using RSHO due to
    heavy metals and other toxins based on Cranford's opinion. LEE
    wrote a forward for the Hemp Oil Hustlers Article, asserting
    opinions and rumors as fact without proof or citation, and published
    the article on the PROJECT CBD website. (See Exhibit 'M' attached
    hereto, the full content of which is incorporated herein by this
    reference.)"
    16
    the plaintiffs are relying are the following (in italics above): (1) that the "[Hemp Oil
    Hustlers] article claimed the existence of evidence that RSHO was contaminated with
    heavy metals and solvents without verifying the accuracy of the testing results from
    Stewart" and (2) that the defendants "alleged that multiple people became ill after using
    RSHO due to heavy metals and other toxins based on Cranford's opinion."10
    The parties appear to agree that the plaintiffs' libel claims "aris[e] from" (§ 425.16,
    subd. (b)(1)) the Project CBD defendant's protected speech, and that the first prong of the
    anti-SLAPP statute is therefore met.
    The burden thus shifted to the plaintiffs to demonstrate that "there is a probability
    that [they] will prevail on the claim." (§ 425.16, subd. (b)(1); see Equilon Enterprises,
    LLC v. Consumer Cause, Inc. (2002) 
    29 Cal. 4th 53
    , 61.)
    a. The claims relate back to the first amended complaint and thus are
    not time-barred
    As an initial matter, with respect to the plaintiffs' probability of prevailing, the
    Project CBD defendants contend that the plaintiffs are unable to demonstrate a
    probability of prevailing on their claims for libel11 because any such claims are time-
    10     Although the second amended complaint also alleges that Lee, in particular,
    "assert[ed] opinions and rumors as fact without proof or citation," this statement does not
    specify which "opinions and rumors" Lee is alleged to have asserted that are purportedly
    false. This statement thus does not sufficiently identify the "words constituting an
    alleged libel" 
    (Kahn, supra
    , 232 Cal.App.3d at p. 1612, fn. 5) committed by Lee.
    11       Although the second amended complaint pleads a single "cause of action" for
    libel, it is clear that there are—for purposes of section 425.15—at least two "causes of
    action," or claims, for libel asserted in the complaint. In 
    Baral, supra
    , 
    1 Cal. 5th 376
    , the
    California Supreme Court held that a "motion to strike" under section 425.16 "may be
    17
    barred. According to the Project CBD defendants, because libel and false light claims
    have a one-year statute of limitations, and the alleged defamatory statements were
    published in 2014, the plaintiffs were required to bring their claims for libel and false
    light no later than October 14, 2015. The Project CBD defendants assert that the second
    amended complaint was not filed on or before that date.
    The plaintiffs contend that their claims for libel and false light should relate back
    to the filing of the first amended complaint, which was filed prior to October 14, 2014.
    A complaint must contain "[a] statement of the facts constituting the cause of
    action, in ordinary and concise language." (§ 425.10, subd. (a)(1).) This fact-pleading
    requirement obligates the plaintiff to allege ultimate facts that "as a whole apprise[ ] the
    adversary of the factual basis of the claim. [Citations.]" (Estate of Archer (1987) 
    193 Cal. App. 3d 238
    , 245.)
    used to attack parts of a [single cause of action] as pleaded." (Baral, at pp. 381–382, 393,
    384–396.) In defining a claim properly subject to a motion to strike, the Baral court
    stated that the Legislature "had in mind allegations of protected activity that are asserted
    as grounds for relief. The targeted claim must amount to a 'cause of action' in the sense
    that it is alleged to justify a remedy." (Id. at p. 395, italics omitted.) "Neither the form of
    the complaint nor the primary right at stake is determinative" of what constitutes such a
    claim. (Ibid.) Here, each assertion of a defamatory statement represents a specific act
    that could, on its own, give rise to a claim for relief. (See Shively v. Bozanich (2003) 
    31 Cal. 4th 1230
    , 1242 [each publication of a defamatory statement gives rise to a new cause
    of action].) One of the plaintiffs' claims for libel is that the Project CBD defendants
    published a statement that "claimed the existence of evidence that RSHO was
    contaminated with heavy metals and solvents without verifying the accuracy of the
    testing results from Stewart," and the other claim for libel is that the Project CBD
    defendants published a statement that "alleged that multiple people became ill after using
    RSHO due to heavy metals and other toxins based on Cranford's opinion."
    18
    The requirement that the complaint allege ultimate facts forming the basis for the
    plaintiff's cause of action is central to the relation-back doctrine and the determination
    whether an amended complaint should be deemed filed as of the date of the original
    pleading. (See Bartalo v. Superior Court (1975) 
    51 Cal. App. 3d 526
    , 533 [explaining role
    of fact-pleading requirement in application of the relation-back doctrine].) An amended
    complaint relates back to a timely filed original complaint, and thus avoids the bar of the
    statute of limitations, only if it rests on the same general set of facts and refers to the
    same " 'offending instrumentalities' " as the original complaint. (Barrington v. A. H.
    Robins Co. (1985) 
    39 Cal. 3d 146
    , 151; Austin v. Massachusetts Bonding & Ins. Co.
    (1961) 
    56 Cal. 2d 596
    , 600 ["where an amendment is sought after the statute of limitations
    has run, the amended complaint will be deemed filed as of the date of the original
    complaint provided recovery is sought in both pleadings on the same general set of facts"
    (italics added)].)
    The plaintiffs' claims for libel relate back to the first amended complaint because
    even though the plaintiffs failed to sufficiently assert claims for libel or false light against
    the Project CBD defendants in their first amended complaint, the plaintiffs nevertheless
    did include in that pleading allegations of the "ultimate facts" (Estate of 
    Archer, supra
    ,
    193 Cal.App.3d at p. 245) upon which they base their current libel and false light claims.
    Specifically, the same factual allegations that are alleged in the second amended
    complaint pertaining to the conduct on the part of the Project CBD defendants on which
    the libel claims are based were alleged in the general factual allegations of the first
    19
    amended complaint. (See Medical 
    Marijuana, supra
    , 6 Cal.App.5th at p. 617 [quoting
    from first amended complaint where the following statements were made in the factual
    allegations of the general allegations: "This article claimed to have evidence that RSHO
    was contaminated with heavy metals and solvents without verifying the accuracy of the
    results from Stewart Environmental. Project CBD also alleged that multiple people
    became ill after using RSHO due to heavy metals and other toxins based on Cranford's
    opinion"].) While these allegations were set forth in the general factual allegations of the
    first amended complaint and were not in any of the enumerated claims, they were
    sufficient to "apprise[ ]" the Project CBD defendants of "the factual basis of the claim[s]"
    asserted in the second amended complaint." (Estate of 
    Archer, supra
    , at p. 245.) We
    therefore conclude that the relation-back doctrine applies, such that the Project CBD
    defendants cannot rely on the statute of limitations to establish that the plaintiffs cannot
    demonstrate a probability of prevailing.
    b. The plaintiffs cannot demonstrate falsity with respect to the
    statements identified in the second amended complaint, and they fail
    to properly plead any other provably false statements
    We conclude that the plaintiffs cannot demonstrate a probability of prevailing on
    their libel claims because the plaintiffs have not demonstrated that they can establish that
    the purportedly defamatory statements set forth in the libel cause of action are false.12
    12      Where a case involves matters of public interest, the plaintiff, even a private figure
    plaintiff, bears the burden of proving that the statements at issue are false. (Gallagher v.
    Connell (2004) 
    123 Cal. App. 4th 1260
    , 1274–1275.) "A review of the case law since
    Philadelphia Newspapers, Inc. v. Hepps [(1986) 
    475 U.S. 767
    ] reveals no precise
    boundaries defining an issue of public importance." (Id. at p. 1275.) "It does appear,
    20
    As we have previously summarized, " ' "[t]he elements of a defamation claim are
    (1) a publication that is (2) false, (3) defamatory, (4) unprivileged, and (5) has a natural
    tendency to injure or causes special damage." ' [Citations.] 'In general, . . . a written
    communication that is false, that is not protected by any privilege, and that exposes a
    person to contempt or ridicule or certain other reputational injuries, constitutes libel.' "
    
    (Jackson, supra
    , 10 Cal.App.5th at pp. 1259–1260.) A " 'provably false factual
    assertion' . . . is indispensable to any claim for defamation." (Gilbert v. Sykes (2007) 
    147 Cal. App. 4th 13
    , 32.) "The general rule is that the words constituting an alleged libel must
    be specifically identified, if not pleaded verbatim, in the complaint." 
    (Kahn, supra
    , 232
    Cal.App.3d at p. 1612, fn. 5, italics added.)
    In considering a claim for libel, a court examines the totality of the circumstances,
    including the context in which the statement was made. 
    (Baker, supra
    , 42 Cal.3d at pp.
    260–261.) Thus, when analyzing whether a particular publication or statement is
    defamatory, "[t]he publication in question may not be divided into segments and each
    however, for a matter to be of public interest in the defamation context it must be of
    concern to a large segment of the populace as opposed to a small fragment having a
    special interest." (Id. at p. 1275.) It would seem that the efficacy and safety of a product
    marketed and sold to the public does concern a matter of public interest. (See, e.g.,
    Wilbanks v. Wolk (2004) 
    121 Cal. App. 4th 883
    , 898 ["Consumer information . . . at least
    when it affects a large number of persons, also generally is viewed as information
    concerning a matter of public interest"]; Melaleuca, Inc. v. Clark (1998) 
    66 Cal. App. 4th 1344
    , 1363 ["the public has a well-recognized interest in knowing about the quality and
    contents of consumer goods"].) Indeed, the plaintiffs here appear to concede that this is
    so, arguing at one point in their briefing that they "met [their] burden of presenting
    evidence of falsity." (Boldface & some capitalization omitted.)
    21
    portion treated as a separate unit; it must be read as a whole in order to understand its
    import and the effect that it was calculated to have on the reader, and construed in the
    light of the whole scope and apparent object of the writer, considering not only the actual
    language used, but the sense and meaning that may be fairly presumed to have been
    conveyed to those who read it. [Citation.]" (Selleck v. Globe International, Inc. (1985)
    
    166 Cal. App. 3d 1123
    , 1131.) In addition, falsity cannot be shown if the statement at
    issue appears substantially true: "To bar liability, ' "it is sufficient if the substance of the
    charge be proved true, irrespective of slight inaccuracy in the details." [Citations.] . . .
    [Citation.] . . . Minor inaccuracies do not amount to falsity so long as "the substance, the
    gist, the sting, of the libelous charge be justified." [Citations.] Put another way, the
    statement is not considered false unless it "would have a different effect on the mind of
    the reader from that which the pleaded truth would have produced." [Citations.]'
    [Citation.]" (Vogel v. Felice (2005) 
    127 Cal. App. 4th 1006
    , 1021 (Vogel), italics omitted.)
    Starting as we must with the pleading, which provides the outer boundaries of the
    issues that are to be addressed in an anti-SLAPP motion (see 
    Paulus, supra
    , 139
    Cal.App.4th at p. 672), we begin with the statement in the second amended complaint
    that the Hemp Oil Hustlers Article "claimed the existence of evidence that RSHO was
    contaminated with heavy metals and solvents without verifying the accuracy of the
    testing results from Stewart." To the extent that the plaintiffs are alleging, in this
    statement, that the Project CBD defendants published "evidence that RSHO was
    contaminated with heavy metals and solvents without verifying the accuracy of the testing
    22
    results from Stewart" (italics added), this allegation does not constitute an allegation of
    defamation. An allegation that someone published information without having first
    verified its accuracy is insufficient, on its own, to allege that the person published a false
    and defamatory statement about the plaintiff. Further, even assuming that the purportedly
    false statement is that there is "evidence that RSHO was contaminated with heavy metals
    and solvents," our review of the attached Hemp Oil Hustlers Article reveals no statement
    "claim[ing] the existence of evidence that RSHO was contaminated with heavy metals
    and solvents." However, the article does contain the following statements, which appear
    to form the basis of the plaintiffs' contention with respect to this factual allegation related
    to the Stewart Labs testing: "Most cannabis testing labs do not test for heavy metals, so
    Cranford submitted the RSHO sample to Stewart Environmental Consultants in Fort
    Collins. The initial results appeared to confirm what Cranford and Warrior had
    suspected: The RSHO contained high levels of several heavy metals, including nickel,
    selenium, molybdenum, arsenic, and silver."
    As the plaintiffs acknowledge in the second amended complaint, there is evidence
    that a sample presented to Stewart labs as being RSHO resulted in a preliminary report
    reflecting what is reported in the Hemp Oil Hustlers Article. The Hemp Oil Hustlers
    Article makes clear that it was Cranford who submitted the sample to Stewart Labs, and
    the Article as a whole is clear in identifying Cranford as someone who was seeking to
    discredit the RSHO product. Readers are thus free to question—as the plaintiffs appear
    to do by alleging that the sample was only "purported" to be RSHO—whether the sample
    23
    provided to Stewart Labs by Cranford was actually RSHO, or whether, even if it was
    RSHO, it may have been contaminated after production. The Article does not attempt to
    state whether the findings by the lab were accurate; rather, the Article simply states,
    accurately, what the initial Stewart Labs report indicated.
    Further, the context of the Article as a whole makes clear that there were
    contradictory lab results, some of which demonstrated the existence of problematic
    ingredients, and some of which did not. Indeed, the Hemp Oil Hustlers Article is
    completely up front about the fact that within days of releasing the initial test results,
    Stewart Labs issued its final report with respect to the RSHO sample, in which it reported
    that it had obtained results that contradicted its preliminary findings. In the paragraph
    immediately following the paragraph discussing the "initial results" of the RSHO testing,
    the Article states: "A few days later, Stewart Environmental Consultants issued a second
    report that contradicted its earlier findings. Five numbers, all pertaining to heavy metal
    toxins, were changed from unsafe to safe levels (see Appendix B)." The Hemp Oil
    Hustlers Article thus does not state or imply that all RSHO contains heavy metals and
    solvents. Rather, the Article states that one lab's testing produced contradictory results
    with respect to the levels of heavy metals present in an RSHO sample. The article thus
    acknowledges and addresses conflicting evidence regarding the RSHO testing, and in
    doing so, truthfully and accurately reports the discrepancies in the test results and leaves
    it to readers to determine for themselves what might have caused these discrepancies.
    24
    The plaintiffs do not argue on appeal (nor did they argue in the trial court) that the
    statement in the Hemp Oil Hustlers Article regarding Stewart Labs's initial test results
    demonstrating that the RSHO sample "contained high levels of several heavy metals,
    including nickel, selenium, molybdenum, arsenic, and silver" is false. Nor do they
    contend that there was no evidence "that RSHO was contaminated with heavy metals and
    solvents" (the phrasing in the second amended complaint), such that a statement or
    implication to the effect that there was "evidence that RSHO was contaminated with
    heavy metals and solvents" could be demonstrated to be provably false. Indeed, they do
    not contend that the initial test results from Stewart Labs were not as the Hemp Oil
    Hustlers Article reports. Rather, their contention is that the initial lab results that Stewart
    Labs reported to Cranford were inaccurate or wrong, and that the Hemp Oil Hustlers
    article "claimed the existence of evidence that RSHO was contaminated with heavy
    metals and solvents without verifying the accuracy of the testing results from Stewart."
    However, as the plaintiffs appear to concede, Stewart Labs's report of its initial testing
    results did state that RSHO was contaminated with heavy metals. The plaintiffs therefore
    cannot demonstrate that a statement reporting the existence of these initial lab results is a
    provably false statement.
    The next statement that we consider is the plaintiffs' factual allegation that the
    Hemp Oil Hustlers Article "alleged that multiple people became ill after using RSHO due
    to heavy metals and other toxins based on Cranford's opinion." First, to the extent that
    the plaintiffs are alleging that the Article reported that it was "Cranford's opinion" that
    25
    multiple people became ill after using RSHO, the plaintiffs have presented no evidence
    that such a statement is false; there is no evidence that it is not Cranford's opinion that
    more than one person became ill after taking RSHO.13 Further, to the extent that this
    allegation may be broadly interpreted as alleging that the Project CBD defendants,
    themselves, asserted that "multiple people became ill after using RSHO," the plaintiffs
    have not demonstrated that they can establish that such an assertion is false.
    Specifically, the Article does not state anything that can be understood as asserting
    as fact that RSHO, in fact, caused multiple people to become ill. Rather, the Article is
    clear that it is merely reporting what others have claimed regarding their experiences in
    using RSHO. For example, the Article states that "Warrior [one of the original persons
    who purportedly complained to Cranford] alleges that Real Scientific Hemp Oil . . .
    sickened her girl." (Italics added.) The Article also states, "Several people, adults as well
    as children, say they became ill after ingesting Real Scientific Hemp Oil. Others
    maintain they've gotten positive results with RSHO. And some assert that the hemp oil
    derivative didn't do much for them one way or another." (Italics added.) At another
    point, the Article details claims made by "Brandon Krenzler," that "[a]lmost
    immediatedly [after he gave his daughter some RSHO], she complained of severe
    stomach cramps." Krenzler also told Cantu that "[o]ther people he'd sent samples to
    13      The term "multiple" may refer to more than one. Indeed, the first definition
    provided for the word "multiple" in Merriam-Webster's online dictionary is "consisting
    of, including, or involving more than one. (, viewed March 20, 2020.)
    26
    reported similar gut-wrenching reactions." (Italics added.) Cantu further reported that
    Project CBD had sent to a laboratory for testing "a[n] RSHO Gold sample from a Crohn's
    patient who said that she and a friend both became 'violently ill' after they ingested the
    oil." (Italics added.) In response to this reporting, the plaintiffs did not refute or deny
    that any of these individuals had, in fact, made these claims about their own subjective
    experiences after using RSHO. Rather, the "evidence" on which the plaintiffs rely in
    contending that an assertion that "multiple people became ill after using RSHO" is false
    is the declaration of Stuart W. Titus, who identifies himself as "the President of Medical
    Marijuana, Inc." In his declaration, Titus states:
    "3. The ProjectCBD report states that 'several' people have gotten
    sick from RSHO. This is a false statement. I am unaware of any
    persons ever getting sick from Medical Marijuana, Inc.'s RSHO
    product.
    "4. Only the two persons identified in the ProjectCBD report have
    ever presented as being 'sick' from RSHO. No other 'several'
    persons have ever been identified and I do not know what other
    'persons' the article is referring to."
    These statements do not demonstrate, or even suggest, that Cantu fabricated the
    existence of the sources cited in the Article or that he fabricated or falsified what the
    sources actually told him. Indeed, these statements do not even manage to undermine the
    veracity of the underlying claims in the sources' statements; the mere fact that the
    President of MMI is "unaware of any persons ever getting sick from" RSHO is
    insufficient to establish that no one has ever gotten sick as a result of ingesting RSHO.
    Further, this statement appears to concede the existence of at least two individuals who
    27
    "presented as being 'sick' from RSHO"; two persons is sufficient to support the Article's
    reporting that "multiple" people have reported becoming ill after using RSHO.
    In fact, rather than specifically stating how they can demonstrate that either of the
    alleged defamatory statements is false, in briefing on appeal the plaintiffs instead refer to
    multiple other statements in the Hemp Oil Hustlers Article—statements that plaintiffs
    neither identify nor refer to in the second amended complaint—to demonstrate on appeal
    that they have "[m]et [their] [b]urden of [p]resenting [e]vidence of [f]alsity." (Boldface
    omitted.) What the plaintiffs fail to recognize is that their burden is not merely to claim
    that there exist some false statement in an article identified by the operative pleading, but
    rather, to demonstrate the falsity of specific statements from the article that are identified
    as defamatory in the plaintiffs' operative pleading.14 In fact, in a subheading titled
    "False Statements in the Report" (boldface omitted), in the portion of the plaintiffs' brief
    that purports to set forth the factual background of this action, the plaintiffs include a
    table "summariz[ing]" 19 purportedly "false statements and inaccuracies" in the Hemp
    Oil Hustlers Article. 15 None of these 19 statements is quoted, identified, mentioned or
    otherwise referenced in any way in the second amended complaint.
    14      These statements are not even highlighted, underlined, or otherwise identified as
    being the basis for a claim for libel in the copy of the Article that is attached as an exhibit
    to the second amended complaint.
    15      The table includes quotations of portions of the Article, together with the evidence
    that the plaintiffs assert demonstrates the falsity of the quoted statements.
    28
    We reiterate that the pleading itself provides the outer boundaries of the issues that
    are to be addressed in an anti-SLAPP motion. (See 
    Paulus, supra
    , 139 Cal.App.4th at p.
    672.) Because "[t]he general rule is that the words constituting an alleged libel must be
    specifically identified, if not pleaded verbatim, in the complaint" 
    (Kahn, supra
    , 232
    Cal.App.3d at p. 1612, fn. 5, italics added), a court need not consider assertions of
    defamatory statements that are not alleged in the complaint (see 
    Vogel, supra
    , 127
    Cal.App.4th at p. 1017, fn. 3 [A court would be "justified in disregarding any evidence or
    argument concerning statements not explicitly set forth in the complaint"]).
    In response to the Project CBD defendants' contention that the pleading sets forth,
    at most, two potentially actionable assertions of defamatory statements (the two
    statements identified above, from paragraph 59 of the second amended complaint), the
    plaintiffs argue that they need not plead the falsehoods underlying their libel claims
    "verbatim," but instead, that "a pleading is sufficient if it alleges the substance of the
    defamatory statement." In support of this assertion, the plaintiffs quote the following
    language from 
    Okun, supra
    , 29 Cal.3d at p. 458: "Less particularity is required when it
    appears that defendant has superior knowledge of the facts, so long as the pleading gives
    notice of the issues sufficient to enable preparation of a defense. [Citations.] Nor is the
    allegation defective for failure to state the exact words of the alleged slander."
    The plaintiffs' position is problematic, at best. First, Okun is inapposite. The
    Okun court was describing the pleading requirements for a claim for slander, not libel.
    "Slander is a false and unprivileged publication, orally uttered, and also communications
    29
    by radio or any mechanical or other means." (Civ. Code, § 46.) "Libel is a false and
    unprivileged publication by writing, printing, picture, effigy, or other fixed representation
    to the eye . . . ." (Id., § 45.) Case law requires that statements alleged to constitute libel
    "must be specifically identified, if not pleaded verbatim, in the complaint" (Gilbert v.
    Sykes (2007) 
    147 Cal. App. 4th 13
    , 31; 
    Vogel, supra
    , 127 Cal.App.4th at p. 1017, fn. 3;
    
    Kahn, supra
    , 232 Cal.App.3d at p. 1612, fn. 5); less specificity is required in the pleading
    of slander, given that slander may "be charged by alleging the substance of the
    defamatory statement" (
    Okun, supra
    , 29 Cal.3d at p. 458, italics added). The quotation
    that the plaintiffs have provided from Okun helps explain why this is so; where the
    defendant may have superior knowledge of the precise words that were actually stated
    and on which a plaintiff is basing his or her claim, it makes sense to give the plaintiff
    more leeway to allege the "substance" of the perceived wrong. "It is obvious that a
    plaintiff, attempting to plead and prove an alleged slander which occurred when he was
    not present, has a far more difficult task than when the defamation alleged is written,
    where it may be seen. As we have previously pointed out, there is no requirement that, in
    slander, the pleading and [ultimate] proof must be identical in order for a plaintiff to
    recover." (Albertini v. Schaefer (1979) 
    97 Cal. App. 3d 822
    , 832–833, italics altered.)
    However, even for purposes of slander, "the disparagement set forth in the complaint
    must be sufficiently close to the actual words proved to acquaint a defendant with what
    he must defend against." (Ibid.) (Italics added.)
    30
    Here, the plaintiffs have a written copy of the article published by the defendants;
    there is simply no justification for them to set forth in their complaint only the
    "substance" of the statements that they claim are defamatory, instead of the actual
    statements that they assert are false and defamatory.
    Second, even if plaintiffs were correct, other than the two "statements" that we
    have addressed, plaintiffs do not even allege in the second amended complaint the
    purported "substance" of any of the other purportedly false statements that they
    enumerate in the table set forth in their brief on appeal. Thus, even if we were to apply
    the pleading standard to which the plaintiffs suggest they should be held—i.e., the
    pleading standard for slander—the plaintiffs have failed to meet even that standard with
    respect to the additional false statements on which they attempt to rely in demonstrating
    the existence of "falsity" on appeal that do not relate to the two "statements" alleged in
    the second amended complaint. 16
    We unequivocally reject the plaintiffs' suggestion that "[i]t was . . . unnecessary to
    recite each challenged statement in the pleading because the entire [Article] was attached
    to the second amended complaint." Specifically, we reject the idea that asserting that a
    16     To the extent that the statements that the plaintiffs refer to in their table of
    purportedly "false statements" go to the question of whether the Project CBD defendants
    "claimed the existence of evidence that RSHO was contaminated with heavy metals and
    solvents without verifying the accuracy of the testing results from Stewart" or "alleged
    that multiple people became ill after using RSHO due to heavy metals and other toxins
    based on Cranford's opinion," we have considered those statements in our discussion of
    these allegations.
    31
    25-plus page article contains false statements and merely attaching a copy of the entire
    article to the complaint—without identifying the specific matter that is purportedly
    false—is sufficient to put a defendant (or a court, for that matter) on notice of the conduct
    or statement that is alleged to form the basis for an actionable claim for defamation. In
    justifying their use of this tactic, the plaintiffs note, that "the complaint should set the
    matter out verbatim, either in the body or as an attached exhibit," (5 Witkin, Cal.
    Procedure (5th ed. 2008) Pleading, § 739, p. 159, italics added), thus suggesting that
    attaching an article that is alleged to contain defamatory statements to a complaint
    constitutes setting the matter out verbatim. However, the requirement that the alleged
    defamatory statement be set out verbatim does not permit a plaintiff to attach an entire
    multi-page article to a complaint without identifying the specific defamatory matter on
    which the plaintiff is relying and expect the defendants (and the court) to ferret out the
    purportedly false statements with no guidance whatsoever from the plaintiff. The
    plaintiffs clearly are not contending that every statement in the Hemp Oil Hustlers Article
    is false and defamatory. Attaching the entire Article to the operative complaint, without
    identifying which statements in the Article form the basis of their libel claims, is clearly
    insufficient.
    The plaintiffs accuse the Project CBD defendants of "seek[ing] to avoid
    liability . . . by reframing the nature of MMI's claim." We reject this accusation, given
    that the "nature of MMI's claim" is determined by the allegations of the pleading,
    allegations that very clearly do not include any of the false statements upon which the
    32
    plaintiffs rely in asserting that they can establish a cause of action for libel. In sum, the
    plaintiffs, themselves, controlled the framing of their cause of action for libel, and they
    failed to identify any of the statements on which they rely on appeal to establish that the
    Project CBD defendants published "false" statements about them. We reject the
    plaintiffs' contention that they demonstrated a probability of prevailing based on
    purportedly false statements that are not mentioned or even alluded to in the second
    amended complaint. We therefore conclude that the plaintiffs have not demonstrated a
    probability of prevailing on their claim for libel.
    2. The plaintiffs have failed to demonstrate a probability of prevailing on their
    causes of action for false light and violations of Business and Professions
    Code section 17200
    "A 'false light' claim, like libel, exposes a person to hatred, contempt, ridicule, or
    obloquy and assumes the audience will recognize it as such." (M. G. v. Time Warner,
    Inc. (2001) 
    89 Cal. App. 4th 623
    , 636.) "A 'false light' cause of action is in substance
    equivalent to a libel claim, and should meet the same requirements of the libel claim,
    including proof of malice [when required]." (Aisenson v. American Broadcasting Co.
    (1990) 
    220 Cal. App. 3d 146
    , 161.) The plaintiffs acknowledge that their claims for false
    light are "subsumed" in the analysis of their libel claims. Indeed, neither party provides
    separate argument with respect to the false light cause of action, and both appear to
    concede that our determination with respect to the libel claims will determine the
    outcome of the anti-SLAPP analysis with respect to any false light claims, as well. Given
    that the plaintiffs rely on the same alleged conduct on the part of the Project CBD
    33
    defendants as the basis for their libel, false light, and unfair competition claims, we
    conclude that their false light and unfair competition claims suffer the same fate as their
    libel claims. (See 
    Jackson, supra
    , 10 Cal.App.5th at p. 1264 [" '[w]hen a false light claim
    is coupled with a defamation claim, the false light claim is essentially superfluous, and
    stands or falls on whether it meets the same requirements as the defamation cause of
    action' "].)
    Business and Professions Code section 17200 "prohibits unfair competition,
    including unlawful, unfair, and fraudulent business acts. The UCL [unfair competition
    law] covers a wide range of conduct. It embraces ' " ' "anything that can properly be
    called a business practice and that at the same time is forbidden by law." ' " [Citations.]'
    [Citation.] . . . [¶] [Business and Professions Code] section 17200 'borrows' violations
    from other laws by making them independently actionable as unfair competitive
    practices. [Citation.]" (Korea Supply Co. v. Lockheed Martin Corp. (2003) 
    29 Cal. 4th 1134
    , 1143.) However, "a practice may violate the UCL even if it is not prohibited by
    another statute. Unfair and fraudulent practices are alternate grounds for relief.
    [Citation.]" (Zhang v. Superior Court (2013) 
    57 Cal. 4th 364
    , 370.)
    With respect to the plaintiffs' claim under the UCL, the conduct on the part of the
    Project CBD defendants that the plaintiffs identify is the following: "Plaintiffs are
    informed and believe, and based thereon allege, that said Defendants' publication and
    republication of the Hemp Oil Hustlers Article has caused, and will continue to cause,
    confusion, mistake, and deception, in that those actions have caused, and will continue to
    34
    cause, customers, potential customers, and the public to believe that Plaintiffs are
    companies which supply a dangerous product, RSHO, that contains high heavy metal
    concentrations and bleach, and as companies that misrepresent the nature of their
    product." Immediately following this allegation, the plaintiffs refer to the "false and
    defamatory statements as alleged herein." On appeal, the plaintiffs appear to suggest that
    their UCL claim stands on its own, without reference to the allegations in the pleaded
    cause of action for libel. However, in the trial court, the plaintiffs conceded that their
    UCL claim "is derivative of [the plaintiffs'] defamation and false light causes of action;
    that is, it is based on the same false and defamatory statements in the Article," and that
    the UCL "cause of action must therefore stand or fall with the underlying claims." Given
    that there is no further indication in the second amended complaint as to what conduct or
    statements on the part of the Project CBD defendants, other than the statements identified
    in the pleaded cause of action for libel, plaintiffs rely on for their UCL cause of action,
    we agree that plaintiffs' UCL cause of action "must . . . stand or fall with the underlying
    claims" for libel and false light. (See Hawran v. Hixson (2012) 
    209 Cal. App. 4th 256
    ,
    277 [where a plaintiff's "UCL claim is derivative of [the plaintiff's] defamation cause of
    action, that is, it is based on the same assertedly false and defamatory press release
    statements, . . . that cause of action stands or falls with that underlying claim"].) We
    therefore conclude that the trial court erred in denying the Project CBD defendants' anti-
    SLAPP motion to strike the causes of action stated for false light and unfair competition.
    35
    3. Plaintiffs may not amend their complaint
    The plaintiffs contend that if this court concludes that the Project CBD defendants'
    anti-SLAPP motion should have been granted due to defects in the operative complaint,
    then they should be permitted to amend the complaint under the authority of Nguyen-Lam
    v. Cao (2009) 
    171 Cal. App. 4th 858
    (Nguyen-Lam). The Project CBD defendants counter
    that, pursuant to Simmons v. Allstate Ins. Co. (2001) 
    92 Cal. App. 4th 1068
    , 1073
    (Simmons), the general rule disallowing amendment after a defendant has made a prima
    facie showing that the allegations of the complaint are protected by the anti-SLAPP
    statute should apply because here, unlike in Nguyen-Lam, the problems with the
    plaintiffs' pleading are not "minor 'pleading technicalit[ies].' " Instead, an amended
    complaint would require "yet another Special Motion to Strike under 425.16, and,
    contrary to the prohibitions outlined in Simmons, the vicious cycle of using litigation to
    chill [the Project CBD defendants'] protected speech would continue." (Italics altered.)
    We conclude that the Project CBD defendants' argument is the better one under the
    circumstances.
    "[S]ection 425.16 provides no mechanism for granting anti-SLAPP motions with
    leave to amend." (Martin v. Inland Empire Utilities Agency (2011) 
    198 Cal. App. 4th 611
    ,
    629, italics omitted.) Courts have routinely concluded that plaintiffs may not be
    permitted to evade the intent of the anti-SLAPP statute by amendment once faced with an
    anti-SLAPP motion. (See, e.g., 
    Simmons, supra
    , 
    92 Cal. App. 4th 1068
    ; 
    Jackson, supra
    ,
    10 Cal.App.5th at pp. 1263–1264; Contreras v. Dowling (2016) 
    5 Cal. App. 5th 394
    , 411
    36
    [" '[a] plaintiff . . . may not seek to subvert or avoid a ruling on an anti-SLAPP motion by
    amending the challenged complaint . . . in response to the motion' "]; Hansen v.
    Department of Corrections & Rehabilitation (2008) 
    171 Cal. App. 4th 1537
    , 1547 ["A
    plaintiff cannot avoid [an anti-]SLAPP motion by amending the complaint"]; Sylmar Air
    Conditioning v. Pueblo Contracting Services, Inc. (2004) 
    122 Cal. App. 4th 1049
    , 1055.)
    One of the reasons that a plaintiff is not permitted to amend in the face of an anti-SLAPP
    motion, and particularly after obtaining a ruling on an anti-SLAPP motion, is to prevent a
    lawsuit from becoming a moving target and thereby undermining the very purpose of the
    statute, as the court in Simmons explained:
    "Allowing a SLAPP plaintiff leave to amend the complaint once the
    court finds the prima facie showing has been met would completely
    undermine the statute by providing the pleader a ready escape from
    section 425.16's quick dismissal remedy. Instead of having to show
    a probability of success on the merits, the SLAPP plaintiff would be
    able to go back to the drawing board with a second opportunity to
    disguise the vexatious nature of the suit through more artful
    pleading. This would trigger a second round of pleadings, a fresh
    motion to strike, and inevitably another request for leave to amend.
    [¶] By the time the moving party would be able to dig out of this
    procedural quagmire, the SLAPP plaintiff will have succeeded in his
    goal of delay and distraction and running up the costs of his
    opponent. [Citation.] Such a plaintiff would accomplish indirectly
    what could not be accomplished directly, i.e., depleting the
    defendant's energy and draining his or her resources. [Citation.]
    This would totally frustrate the Legislature's objective of providing a
    quick and inexpensive method of unmasking and dismissing such
    suits. [Citation.]" (
    Simmons, supra
    , at pp. 1073–1074.)
    
    Nguyen-Lam, supra
    , 
    171 Cal. App. 4th 858
    , cited by the plaintiffs, appears to
    present the sole exception to this otherwise broadly accepted rule. The Nguyen-Lam
    court was reviewing a ruling by the trial court granting a defendant's anti-SLAPP motion,
    37
    but also granting the plaintiff an opportunity to amend her complaint to correct a possible
    deficiency in her pleading; the plaintiff's complaint for defamation was ambiguous as to
    whether the plaintiff had properly alleged actual malice. (Id. at pp. 868, 869–870.)17
    Apparently failing to appreciate that her role as a potential school superintendent
    rendered her a public figure,18 the plaintiff had failed to clearly plead actual malice.
    (Ibid.) However, as the trial court determined, and the appellate court agreed, the
    evidence submitted in connection with the motion to strike was sufficient to demonstrate
    that the defendant had acted with actual malice in making provably false oral statements
    about the plaintiff. (Ibid.)
    In deciding whether to affirm the trial court's order permitting the plaintiff to
    amend her complaint to adequately allege that the defendant had acted with malice, the
    Nguyen-Lam court distinguished Simmons and noted that unlike the Simmons plaintiff,
    the Nguyen-Lam plaintiff's proposed amendment before the trial court would not "attempt
    to void [the] defendant's showing on the first prong of the anti-SLAPP inquiry."
    (
    Nguyen-Lam, supra
    , 171 Cal.App.4th at p. 870.) The Nguyen-Lam court further
    17     The Nguyen-Lam court determined that it "need not resolve whether plaintiff
    adequately alleged actual malice in her original complaint," given that "facts probative of
    actual malice emerged through the evidence the parties submitted for the hearing on the
    strike motion." (
    Nguyen-Lam, supra
    , 171 Cal.App.4th at pp. 868, 869–870.)
    18     "[W]hen the plaintiff is a public figure, he or she 'must also show the speaker
    made the objectionable statements with malice in its constitutional sense " 'that is, with
    knowledge that it was false or with reckless disregard of whether it was false or not.' "
    [Citation.]' [Citation.]" (Nygård, Inc. v. Uusi-Kerttula (2008) 
    159 Cal. App. 4th 1027
    ,
    1048.)
    38
    explained that its decision was also based on the fact that the "plaintiff's amendment had
    nothing to do with [the] defendant's assertion his statements were made in connection
    with his right of petition or free speech. Rather, assuming that showing had been made,
    and in conjunction with her burden on the second prong to show a probability of
    prevailing on the merits, [the] plaintiff sought to amend the complaint to plead
    specifically that [the] defendant harbored the requisite actual malice as shown by the
    evidence presented for the hearing on the strike motion." (Id. at pp. 870–871.)
    The Nguyen-Lam court determined that because the plaintiff had demonstrated a
    probability of prevailing at trial if she could amend her complaint to include malice,
    " '[d]isallowing an amendment would permit [the] defendant to gain an undeserved
    victory, undeserved because it was not what the Legislature intended when it enacted the
    anti-SLAPP statute.' " (
    Nguyen-Lam, supra
    , 171 Cal.App.4th at p. 873.) The court
    concluded that when "the strike opponent has demonstrated the requisite probability of
    success in showing such malice, as here, her complaint falls outside the purpose of the
    anti-SLAPP statute—indeed, it is not a SLAPP suit at all. Simply put, the Legislature did
    not intend to shield statements shown to be malicious with an unwritten bar on
    amendment in the circumstances here. Consequently, the trial court did not err in
    permitting [the] plaintiff to amend her complaint to plead actual malice in conformity
    with the proof presented at the hearing on the strike motion." (Ibid.)
    Assuming that Nguyen-Lam was correctly decided, the unique exception
    articulated in Nguyen-Lam is inapplicable here. The Nguyen-Lam plaintiff sought to
    39
    amend her complaint to plead a necessary element (malice) of a claim for which the
    defendant's protected activity had already been sufficiently pleaded (defamation).
    (
    Nguyen-Lam, supra
    , 171 Cal.App.4th at p. 862.) Thus, the plaintiff was not seeking to
    amend the "allegations of protected activity that are asserted as grounds for relief" 
    (Baral, supra
    , 1 Cal.5th at p. 395, italics omitted) in the face of the anti-SLAPP ruling, but rather,
    was seeking to amend to further allege the legal elements necessary for relief to be
    granted based on the same activity that was already alleged in the deficient complaint.
    Thus, in Nguyen-Lam, the proposed amendment to the complaint would not trigger a new
    anti-SLAPP motion, since the trial court had already determined that the conduct alleged
    in the first pleading, which would be the same in any amended pleading, was protected
    under the anti-SLAPP motion (prong one) and that the plaintiff had demonstrated a
    probability of prevailing on all necessary elements (prong two), including the element of
    malice. 19
    The plaintiffs indicate that they would amend to assert that other statements made
    in the Hemp Oil Hustlers Article—statements that are not identified or referred to in the
    second amended complaint—are false and defamatory. The plaintiffs would thus be
    19     The Nguyen-Lam court noted that the defendant had "admitted in his first
    declaration [that] he had never met plaintiff and knew of her only through media reports,"
    and there was nothing in those reports that suggested that the plaintiff was a
    "communist." (
    Nguyen-Lam, supra
    , 171 Cal.App.4th at p. 869.) The appellate court
    concluded that "because defendant had no basis for his claim plaintiff was a Communist,
    a jury could reasonably determine he lied in leveling the charge against her and,
    moreover, could infer malice from the lie." (Ibid.)
    40
    asserting entirely new causes of action for defamation, based on conduct different from
    that alleged in the second amended complaint. Such an amendment would implicate the
    precise concerns articulated by the Simmons court as counseling against permitting
    amendment in the face of an adverse anti-SLAPP ruling, in that it would trigger "a fresh
    motion to strike," and would allow "a plaintiff [to] accomplish indirectly what could not
    be accomplished directly, i.e., depleting the defendant's energy and draining his or her
    resources," which would, in turn, "totally frustrate the Legislature's objective of providing
    a quick and inexpensive method of unmasking and dismissing such suits." (
    Simmons, supra
    , 92 Cal.App.4th at pp. 1073–1074.)
    We conclude that it would not be appropriate to permit plaintiffs to amend their
    complaint to plead entirely new causes of action, particularly when there was nothing
    prohibiting the plaintiffs from pleading claims based on the purportedly defamatory
    unpled statements at the outset of this action. (See Navellier v. Sletten (2003) 
    106 Cal. App. 4th 763
    , 772 [plaintiff's should not be permitted to plead new cause of action for
    malicious prosecution when nothing prohibited plaintiff's from timely alleging the cause
    of action before].) As we have explained, to allow the plaintiffs to amend again would
    serve only to create the procedural quagmire discussed in Simmons as being antithetical
    to the purpose of the anti-SLAPP statute. Such a result is simply not justified under the
    circumstances of this case. We therefore conclude that the plaintiffs may not amend to
    attempt yet again to adequately plead new claims for libel against the Project CBD
    defendants based on purportedly false statements in the Hemp Oil Hustlers Article.
    41
    IV.
    DISPOSITION
    The order of the trial court is reversed. On remand, the trial court is directed to
    enter an order granting the Project CBD defendants' anti-SLAPP motion in its entirety.
    The Project CBD defendants are entitled to costs on appeal.
    AARON, J.
    WE CONCUR:
    HALLER, Acting P. J.
    GUERRERO, J.
    42