Beverage v. Apple, Inc. ( 2024 )

Filed 4/25/24
CERTIFIED FOR PUBLICATION
IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA
SIXTH APPELLATE DISTRICT
MICHELLE BEVERAGE et al., H050526
(Santa Clara County
Plaintiffs and Appellants, Super. Ct. No. 20CV370535)
v.
APPLE, INC.,
Defendant and Respondent.
I. INTRODUCTION
This case requires us to explore the intersection of laws regulating antitrust
activities and unfair competition. Plaintiffs Michelle Beverage and Joseph Mejia
(Plaintiffs) appeal after the trial court sustained without leave to amend a demurrer
brought by Defendant Apple, Inc. (Apple) to their class action complaint. They alleged
that Apple’s restrictive contractual terms and its coercive conduct toward portable
software developers who seek to do business on Apple’s App Store constituted unlawful
and unfair practices that violated both the Cartwright Act (Bus. & Prof. Code, § 16700 et
seq.) and the Unfair Competition Law (Id. § 17200 et seq. (UCL).). Applying the
Colgate doctrine, U. S. v. Colgate & Co. (1919) 250 U.S. 300 (Colgate) and the holding
of Chavez v. Whirlpool Corporation (2001) 93 Cal.App.4th 363 (Chavez), the trial court
determined that Plaintiffs did not and could not state causes of action under either legal
regime as a matter of law.
On appeal, Plaintiffs challenge only one aspect of the trial court’s ruling. They
argue the court erred by relying on Chavez to sustain the demurrer to their UCL cause of
action alleging unfair practices by Apple toward one developer, Epic Games, Inc. (Epic),
and its gaming application known as Fortnite. Plaintiffs claim that Chavez is inconsistent
with the California Supreme Court’s decision in Cel-Tech Communications, Inc. v. Los
Angeles Cellular Telephone Company (1999) 20 Cal.4th 163 (Cel-Tech).
As we will explain, we disagree that Chavez reflects a misapplication of Cel-Tech.
Since the trial court properly relied on Chavez to sustain the demurrer without leave to
amend, we affirm the judgment.
II. FACTUAL AND PROCEDURAL BACKGROUND
We summarize the facts underlying this action assuming, as we must, the truth of
all properly pleaded allegations in Plaintiffs’ operative complaint. (Heckart v. A-1 Self
Storage, Inc. (2018) 4 Cal.5th 749, 753.)
A. Apple and the App Store
Apple “designs, manufactures, markets, and sells to consumers” portable
electronic devices that can connect to the internet via Wi-Fi or cellular data, such as
iPhones and iPads (iOS devices). Apple released the first iPhone in 2007 and the iPad in
2010. “Since then, Apple has sold billions of devices—setting a record for 1.5 billion
active devices in 2020.” iOS devices have a market share of roughly 50 percent in the
United States.
iOS devices operate software programs called “apps” that are specifically designed
to run on portable electronics. Apps are also operating system specific, such that they
must be specifically configured to function on iOS devices. In 2008, Apple launched the
App Store, which “makes apps and updates available for purchase, download, and
update.” The App Store is the only legal means by which developers can market and sell
their apps to users of iOS devices, and the only legal means for those users to purchase
and download apps to their devices. On that point, Plaintiffs allege that “[c]onsumers are
unable to legally load apps onto their iOS Devices in any other way—they are required to
purchase and download applications on their iOS Devices through the App Store and
make In-App Purchases through Apple’s payment system.” Additionally, “Apple has
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complete control over the content found on the App Store—the approval or removal of
applications or updates rests entirely with them.” The App Store features 1.96 million
apps available for download, the vast majority of which are developed and programmed
by third-party developers.
Developers who wish to do business on the App Store must agree to a
non-negotiable contract that requires them to use Apple’s in-app purchase system.
Developers are also prohibited from “steering” users to alternative payment methods
outside of the app. When it first launched the App Store, Apple collected 30 percent of
the price paid for each app and the developer received the remaining 70 percent. A year
later, Apple also began collecting 30 percent of all sales of digital goods and currency
made within apps. Aside from a handful of developers who have negotiated with Apple
to receive a larger percentage of purchases made on the App Store, “[d]evelopers and
firms had no way to avoid or minimize Apple’s 30% cut for purchases of digital content.”
B. Fortnite
Epic created Fortnite, which is a social and gaming app “where dozens of
participants, either individually or in teams, are dropped into a landscape” to engage in a
“King of the Hill” style match where “the last one standing at the end wins.” Within
Fortnite, users can pay for digital currency, known as V-Bucks, which can then be used to
“buy” digital goods for use in the application, such as costumes or specialized dances for
the playable characters. When users on iOS devices purchase V-Bucks or digital goods
in Fortnite, “the transaction goes through Apple,” who takes a 30 percent cut of the user’s
payment and sends the remaining 70 percent to Epic “as is the custom for in-app
purchases on iOS devices.”
Fortnite was released for iOS devices in April 2018 and, by July 2018, reached $1
billion in revenue for in-app purchases of digital currency and goods. By May 2020,
Fortnite had a cumulative total of 350 million users, and the mobile application reached
$1 billion in revenue, with the vast majority coming from iOS devices and the App Store.
3
In August 2020, Epic contacted Apple about the company’s plans to launch a
direct payment system via Fortnite on iOS devices where users could purchase digital
currency and goods at a discounted price. Apple responded by removing Fortnite from
the App Store, which prevented users from downloading or updating Fortnite. This led
Epic to initiate legal action against Apple in federal court.1
After Apple removed Fortnite from the App Store, it began promoting Fortnite’s
biggest competitor on both the App Store and on Twitter. Apple also “threatened” to
remove the apps of other companies who contracted with Epic from the App Store, and
“considered punitive measures against Netflix when Netflix was considering the removal
of in-app purchases.”
C. The Pleadings and Demurrers
Plaintiffs are two individuals who made purchases through the App Store in
Fortnite for use on iOS devices. They initiated this action in September 2020 on behalf
of themselves and a putative class of iOS device users who downloaded Fortnite onto
their device and made purchases of digital goods or currency within the app using
Apple’s purchase system.
After the trial court sustained a demurrer to Plaintiffs’ first amended complaint,
they filed a second amended complaint (SAC) in April 2022. Plaintiffs alleged that
Apple’s restrictions on app distribution increased the prices developers charge iOS device
users, and that Apple’s anti-steering restrictions “artificially increase” Apple’s power
within the market for mobile gaming transactions.2
1
The federal lawsuit, which we will refer to as the “district court case” to avoid
confusion with a related appellate proceeding in the Ninth Circuit Court of Appeals, was
filed in the United States District Court for the Northern District of California. (See Epic
Games, Inc. v. Apple Inc. (N.D. Cal. 2021) 559 F. Supp. 3d 898.).
2
Although Plaintiffs alleged that Apple promulgated “monopolistic policies and
practices,” they did not allege that Apple held a monopoly over the market for mobile
gaming transactions. Rather, Plaintiffs alleged in the SAC that Google was Apple’s
(continued)
4
Plaintiffs asserted three causes of action in the SAC. The first was under the
Cartwright Act, which Plaintiffs alleged Apple violated by leveraging “its market power
to make developers and consumers accept unreasonable and anticompetitive terms in
order to access the iOS marketplace.” The second, for violation of the “unlawful” prong
of the UCL, was based on the same conduct.
In the third cause of action, Plaintiffs asserted that Apple violated the “unfair”
prong of the UCL by “threatening an incipient violation of an antitrust law by preventing
an informed choice among users of the iOS platform by limited information regarding
pricing and purchase option[s].” Plaintiffs further alleged that Apple’s conduct “violates
the policy and spirit of antitrust laws because anti-steering has the effect of preventing
substitution among platforms for transactions.”
Apple filed a demurrer to the SAC, which the trial court sustained without leave to
amend. The court found that Plaintiffs did not state claims under the Cartwright Act or
the “unlawful” prong of the UCL as a matter of law because they alleged only unilateral
conduct by Apple that was immunized from antitrust liability by the Colgate doctrine.
Analyzing the UCL cause of action under the “unfair” prong separately, the trial court
determined it was barred by Chavez.
Plaintiffs timely appealed.
III. DISCUSSION
Plaintiffs contend that the trial court wrongly relied on Chavez and misapplied
Cel-Tech to sustain Apple’s demurrer to their cause of action under the “unfair” prong of
the UCL. The central premise of Plaintiffs’ argument is that Chavez was wrongly
decided to the extent it held that a failed antitrust claim cannot be replead as an unfair
business practice under the UCL. Our review of Cel-Tech, Chavez, and related antitrust
principles shows otherwise.
“main competitor” within the market. These “two companies combine to dominate the
mobile operating system market” and the market for mobile gaming transactions.
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A. Standard of Review
“ ‘The purpose of a demurrer is to test the sufficiency of a complaint by raising
questions of law.’ ” (Candelore v. Tinder, Inc. (2018) 19 Cal.App.5th 1138, 1143
(Candelore).) “We review an order sustaining a demurrer de novo, exercising our
independent judgment as to whether a cause of action has been stated as a matter of law.”
(Thompson v. Ioane (2017) 11 Cal.App.5th 1180, 1190.) In doing so, “ ‘[w]e assume the
truth of the properly pleaded factual allegations, [and] facts that reasonably can be
inferred from those expressly pleaded.’ [Citation.] But we do not assume the truth of
‘contentions, deductions, or conclusions of law.’ [Citation.] We liberally construe the
complaint ‘with a view to substantial justice between the parties,’ drawing ‘all reasonable
inferences in favor of the asserted claims.’ ” (Liapes v. Facebook, Inc. (2023) 95
Cal.App.5th 910, 919.) “To survive a demurrer, the complaint need only allege facts
sufficient to state a cause of action.” (C.A. v. William S. Hart Union High School Dist.
(2012) 53 Cal.4th 861, 872.) “[B]ecause we are reviewing the trial court’s ruling and not
its reasoning, we may affirm on any ground supported by the record regardless of
whether the trial court relied upon it.” (Doe v. Roman Catholic Archbishop of Los
Angeles (2016) 247 Cal.App.4th 953, 960.)
“When a demurrer is sustained without leave to amend, ‘we decide whether there
is a reasonable possibility that the defect can be cured by amendment: if it can be, the
trial court has abused its discretion and we reverse; if not, there has been no abuse of
discretion and we affirm.’ [Citation.] Plaintiff has the burden to show a reasonable
possibility the complaint can be amended to state a cause of action.” (Hamilton v.
Greenwich Investors XXVI, LLC (2011) 195 Cal.App.4th 1602, 1609.) “Where, however,
amendment could not correct a deficiency in the complaint or where the action is barred
as a matter of law, the demurrer is properly sustained without leave to amend.” (State of
California Automobile Dismantlers Assn. v. Interinsurance Exchange (1986) 180
6
Cal.App.3d 735, 742.) “The issue of leave to amend is always open on appeal, even if
not raised by the plaintiff.” (City of Stockton v. Super. Ct. (2007) 42 Cal.4th 730, 746.)
B. The UCL and Cel-Tech
“The UCL prohibits, and provides civil remedies for, unfair competition, which it
defines as ‘any unlawful, unfair or fraudulent business act or practice.’ [Citation.] Its
purpose ‘is to protect both consumers and competitors by promoting fair competition in
commercial markets for goods and services.’ ” (Kwikset v. Super. Ct. (2011) 51 Cal.4th
310, 320 (Kwikset).) The law is “broad” and “ ‘sweeping, embracing “ ‘anything that can
properly be called a business practice and that at the same time is forbidden by law.’ ” ’ ”
(Cel-Tech, supra, 20 Cal.4th at p. 180.)
Functionally, “[t]he UCL operates as a three-pronged statute: ‘Each of these three
adjectives [unlawful, unfair, or fraudulent] captures a “separate and distinct theory of
liability.” ’ ” (Beaver v. Tarsadia Hotels (9th Cir. 2016) 816 F.3d 1170, 1177; accord
Adhav v. Midway Rent A Car, Inc. (2019) 37 Cal.App.5th 954, 970 [since the UCL is
written in the disjunctive, it establishes three varieties of unfair competition].) “By
proscribing ‘any unlawful’ business practice, ‘section 17200 “borrows” violations of
other laws and treats them as unlawful practices’ that the unfair competition law makes
independently actionable.” (Cel-Tech, supra, 20 Cal.4th at p. 180; Candelore, supra, 19
Cal.App.5th at p. 1155.) However, “[i]t is not necessary for a business practice to be
‘unlawful’ in order to be subject to an action under the unfair competition law.” (Smith v.
State Farm Mutual Automobile Insurance Co. (2001) 93 Cal.App.4th 700, 718.) Under
the UCL’s “unfair” prong, “a practice may be deemed unfair even if not specifically
proscribed by some other law.” (Cel-Tech, supra, 20 Cal.4th at p. 180.) “ ‘ “In other
words, a practice is prohibited as ‘unfair’ . . . even if not ‘unlawful’ and vice versa.” ’ ”
(Ibid.) In creating this distinction, the Legislature recognized that “ ‘unfair or fraudulent
business practices may run the gamut of human ingenuity and chicanery’ ” and sought to
account for “ ‘the creative nature of the scheming mind.’ ” (Id. at p. 181.)
7
Although the UCL’s scope is broad, it is not unlimited. (Cel-Tech, supra, 20
Cal.4th at p. 182.) “Courts may not simply impose their own notions of the day as to
what is fair or unfair.” (Ibid.) To prevent that from occurring, the California Supreme
Court has held that “[s]pecific legislation may limit the judiciary’s power to declare
conduct unfair. If the Legislature has permitted certain conduct or considered a situation
and concluded no action should lie, courts may not override that determination.” (Ibid.)
Thus, “[w]hen specific legislation provides a ‘safe harbor,’ plaintiffs may not use the
general unfair competition law to assault that harbor.” (Ibid.)
In Cel-Tech, the California Supreme Court examined whether the defendant, a
seller of cellular telephones and services, could invoke a “safe harbor” to prevent liability
under the unfair prong of the UCL. (Cel-Tech, supra, 20 Cal.4th at p. 187.) The
defendant was one of two federally licensed providers of cellular telephone service in the
Los Angeles area and “formulated a strategy of selling cellular telephones below cost in
order to increase the number of subscribers” to its service. (Id. at p. 169.) The plaintiffs
sued the defendant over that practice, alleging that selling telephones below cost violated
the Unfair Practices Act (UPA) (Bus. & Prof. Code, § 17000 et seq.)3 and constituted an
unfair business practice under the UCL. (Cel-Tech at p. 187.) The California Supreme
Court held that plaintiffs did not prove a violation of the UPA because the evidence did
not show that the defendant acted with the necessary mental state. (Id. at p. 178.) At the
same time, however, the court also determined that the UPA did not provide the
defendant a “safe harbor” for the UCL cause of action since “nothing in [the UPA] makes
all other below-cost sales lawful, including those that have the effect, although not the
purpose, of destroying competition.” (Id. at pp. 174-175, 178, 187.) The court reasoned
3
Unlike the UCL, the UPA “prohibits specific ‘practices which the [L]egislature
has determined constitute unfair trade practices,” such as “purposeful below-cost sales
and loss leaders.” (Cel-Tech, supra, 20 Cal.4th at p. 179.) “The [UCL] is independent of
the [UPA] and other laws.” (Ibid.)
8
that because the defendant was a “ ‘duopolist,’ employing an overall strategy that might
not be available to its nonduopolist competitors,” the Legislature “undoubtedly did not
consider below-cost sales in this context.” (Id. at p. 188.) The court also rejected the
defendant’s argument that, because the UPA addressed below-cost sales but did not
prohibit the defendant’s specific conduct, its practice could not be considered unfair.
(Ibid.)
C. The Cartwright Act and the Colgate Doctrine
“The Cartwright Act was passed in 1907 as part of a wave of turn-of-the-century
state and federal legislation intended to stem the power of monopolies and cartels.”
(Clayworth v. Pfizer, Inc. (2010) 49 Cal.4th 758, 772.) But unlike its federal counterpart,
the Sherman Act (15 U.S.C. §§ 1, 2),4 “single firm monopolization is not cognizable
under the Cartwright Act.” (Asahi Kasei Pharma Corp. v. CoTherix, Inc. (2012) 204
Cal.App.4th 1, 8 (Asahi); Dimidowich v. Bell & Howell (9th Cir. 1986) 803 F.2d 1473,
1478 (Dimidowich) [“No California statute deals expressly with monopolization or
attempted monopolization”].) Instead, “[t]he act ‘generally outlaws any combinations or
agreements which restrain trade or competition or which fix or control prices’ [citation],
and declares that, with certain exceptions, ‘every trust is unlawful, against public policy
and void’ [citation].” (Pacific Gas & Electric Co. v. County of Stanislaus (1997) 16
Cal.4th 1143, 1147; accord Kolling v. Down Jones & Co. (1982) 137 Cal.App.3d 709,
717 (Kolling) [Cartwright Act codifies “the common law prohibition against restraint of
trade”].) A violation of the Cartwright Act “requires ‘a combination of capital, skill or
acts by two or more persons’ that seeks to achieve an anticompetitive end.” (Asahi,
supra, 204 Cal.App.4th at p. 8.) Accordingly, “a corporation cannot conspire with itself
The two sections of the Sherman Act “focus on different problems. Section 1
4
deals with concerted activity, outlawing ‘combination[s] . . . in restraint of trade.’
[Citation.] Section 2, on the other hand, concerns unilateral activity, punishing ‘every
person who shall monopolize, or attempt to monopolize . . . .’ [Citation.]” (Alaska
Airlines, Inc. v. United Airlines, Inc. (9th Cir. 1991) 948 F.2d 536, 540-541.)
9
or its agents for purposes of the antitrust laws.” (Kolling at p. 720.) “Only separate
entities pursuing separate economic interests can conspire within the proscription of the
antitrust laws.” (Freeman v. San Diego Assn. of Realtors (1999) 77 Cal.App.4th 171,
189.)
In order to state a claim under the Cartwright Act, a plaintiff must allege “ ‘the
formation and operation of the conspiracy and the illegal acts done in furtherance of the
conspiracy.’ ” (Marsh v. Anesthesia Services Medical Group, Inc. (2011) 200
Cal.App.4th 480, 493; Kolling, supra, 137 Cal.App.3d at p. 720 [“The Cartwright Act . . .
requires an illegal ‘combination’ or ‘conspiracy’ to restrain trade”].) Conversely, a claim
describing only a unilateral refusal to deal without alleging a corresponding illegal
conspiracy or combination does not state an actionable antitrust claim. (Kolling, supra,
137 Cal.App.3d at p. 720.) This premise, that “[a]bsent a legal provision to the contrary,
a private party generally may choose to do or not do business with whomever it pleases”
without violating antitrust laws (Drum v. San Fernando Valley Bar Assn. (2010) 182
Cal.App.4th 247, 254 (Drum)), is known as the Colgate doctrine, arising from the United
States Supreme Court’s opinion of the same name. (Chavez, supra, 93 Cal.App.4th at
p. 370.) In Colgate, “the Supreme Court recognized that, subject to antitrust laws such as
the Sherman Act, there is a ‘long recognized right of [a] trader or manufacturer engaged
in an entirely private business, freely to exercise his own independent discretion as to
parties with whom he will deal.’ ” (People’s Choice Wireless, Inc. v. Verizon Wireless
(2005) 131 Cal.App.4th 656, 663, fn. omitted; accord Monsanto Co. v. Spray-Rite Service
Corp. (1984) 465 U.S. 752, 761 (Monsanto) [“A manufacturer of course generally has a
right to deal, or refuse to deal, with whomever it likes, as long as it does so
independently”]; Dimidowich, supra, 803 F.3d at p. 1478 [“A manufacturer may choose
those with whom it wishes to deal and unilaterally may refuse to deal with a distributor or
customer for business reasons without running afoul of the antitrust laws”].)
10
The Colgate doctrine is “firmly entrenched in antitrust jurisprudence.” (The
Jeanery, Inc. v. James Jeans, Inc. (9th Cir. 1988) 849 F.2d 1148, 1154.) It reflects a
limitation to the reach of antitrust liability, grounded in the concept that “a single firm’s
conduct, absent the danger of monopolization, is not the object of intense antitrust
scrutiny because to treat it with such scrutiny would heighten ‘the risk that the antitrust
laws will dampen the competitive zeal of a single aggressive entrepreneur.’ ” (Id. at
p. 1152.) “[C]oncerted action poses a substantially greater risk of anticompetitive harm
than does independent behavior” because it “ ‘deprives the marketplace of the
independent centers of decisionmaking that competition assumes and demands.’ ” (Id. at
pp. 1152-1153.)
“California courts have adopted the Colgate doctrine for purposes of applying the
Cartwright Act.” (Chavez, supra, 93 Cal.App.4th at p. 370; see G.H.I.I. v. MTS, Inc.
(1983) 147 Cal.App.3d 256, 267 [“It is well settled that the antitrust laws do not preclude
a trader from unilaterally determining the parties with whom it will deal and the terms on
which it will transact business]; Drum, supra, 182 Cal.App.4th at p. 254 [“ ‘right to
refuse to deal remains sancrosanct’ ”].)
D. Chavez
In Chavez, a case decided after Cel-Tech, the court applied the Colgate doctrine to
preclude a UCL cause of action. There, the consumer plaintiff alleged that the
defendants, a home appliances manufacturer and retailer, had agreed to maintain
minimum resale prices for products in violation of the Cartwright Act and the UCL.
(Chavez, supra, 93 Cal.App.4th at p. 367.) The plaintiff alleged that the manufacturer
announced a unilateral resale price policy and advised retailers it would monitor their
compliance and terminate any retailers who failed to implement the minimum resale
prices with no “ ‘second chances.’ ” (Ibid.) The plaintiff further contended that the
retailer from whom he purchased an appliance either voluntarily agreed to implement the
manufacturer’s policy or did so under coercion. (Ibid.) Reviewing these allegations, the
11
trial court sustained the defendants’ demurrer to the complaint without leave to amend,
relying on the Colgate doctrine. (Id. at p. 368.)
The Second District Court of Appeal affirmed, holding that the plaintiff failed to
plead facts sufficient to establish a coerced agreement in violation of the Cartwright Act
or the “unlawful” prong of the UCL. (Chavez, supra, 93 Cal.App.4th at p. 367.) Citing
Colgate and Monsanto, the court reasoned that the plaintiff did not state a claim under the
Cartwright Act because “a manufacturer’s announcement of a resale price policy and its
refusal to deal with the dealers who do not comply coupled with the dealers’ voluntary
acquiescence in the policy does not constitute an implied agreement or an unlawful
combination as a matter of law.” (Id. at p. 372.) Although the plaintiff alleged that the
manufacturer went beyond merely announcing a policy and refusing to deal by taking
several steps to monitor retailers’ compliance, such as reviewing advertisements,
collecting sales receipts, and sending in “mystery shoppers,” the court held that the
manufacturer’s conduct was permitted by the Colgate doctrine. (Id. at p. 373.) To that
end, the court explained that “measures to monitor compliance that do not interfere with
the dealers’ freedom of choice are permissible,” because “[t]o hold otherwise would
render the manufacturer’s announced policy ineffective and undermine rights protected
by the Colgate doctrine.” (Ibid.) “In this manner, a manufacturer that announces a resale
price policy and enforces the policy by monitoring the dealers’ compliance and refusing
to deal with dealers who do not comply does not violate the Cartwright Act.” (Ibid.)
The court also held that the plaintiff’s allegations did not state a claim under the
UCL’s “unfair” prong. (Chavez, supra, 93 Cal.App.4th at p. 375.) Since “[t]he purpose
of federal and state antitrust laws is to protect and promote competition for the benefits of
consumers,” the court reasoned that “[i]f the same conduct is alleged to be both an
antitrust violation and an ‘unfair’ business act or practice for the same reason—because it
unreasonably restrains competition and harms consumers—the determination that the
conduct is not an unreasonable restraint of trade necessarily implies that the conduct is
12
not ‘unfair’ toward consumers.” (Ibid.) In the Chavez court’s view, permitting a
“separate inquiry” under the UCL “into essentially the same question” raised by the
Cartwright Act claim “would only invite conflict and uncertainty and could lead to the
enjoining of procompetitive conduct.” (Ibid.)
E. Analysis of this Case
With these principles in mind, we now turn to the parties’ arguments. But first, we
comment on the scope of this appeal. Since Plaintiffs’ challenge is limited only to the
dismissal of their cause of action under the “unfair” prong of the UCL, they have
abandoned any claim of error in the other aspects of the trial court’s ruling on Apple’s
demurrer. (See Limon v. Circle K Stores, Inc. (2022) 84 Cal.App.5th 671, 687.)
Applying well-settled appellate standards, we therefore presume the trial court correctly
found that Plaintiffs’ causes of action under the Cartwright Act and the “unlawful” prong
of the UCL were legally insufficient by application of the Colgate doctrine and we
conduct our analysis with that presumption in mind. (See Denham v. Super. Ct. (1970) 2
Cal.3d 557, 564 [judgment of the trial court is presumed correct on appeal and error must
be affirmatively shown]; Mejia v. City of Los Angeles (2007) 156 Cal.App.4th 151, 158
[“We presume that the court properly applied the law and acted within its discretion
unless the appellant affirmatively shows otherwise”].) The question that remains is
whether Plaintiffs adequately alleged an “unfair” act or practice under the UCL
considering the trial court’s ruling that Apple’s practices constituted permissible
unilateral conduct. Under these circumstances, we hold that Plaintiffs did not state a
claim as a matter of law.
Looking at the SAC, there is no doubt that Plaintiffs’ UCL cause of action based
on the “unfair” prong fell squarely within the rule announced in Chavez. Like their
Cartwright Act cause of action, Plaintiffs alleged under the UCL that Apple’s practices
toward Epic and other developers that dictated the terms of business on the App Store
and imposed restrictions on contacting and steering the users of iOS devices to other app
13
storefronts threatened “an incipient violation of an antitrust law by preventing an
informed choice among users of the iOS platform” and violated “the policy and spirit of
antitrust laws because anti-steering has the effect of preventing substitution among
platforms for transactions.” Thus, the same conduct was alleged in the SAC “to be both
an antitrust violation and an ‘unfair’ business act or practice for the same reason—
because it unreasonably restrains competition and harms consumers.” (Chavez, supra, 93
Cal.App.4th at p. 375.) According to Chavez, once the trial court determined that the
Colgate doctrine applied to these practices, this “necessarily implie[d] that the conduct
[was] not ‘unfair’ toward consumers.” (Ibid.) Chavez, therefore, forecloses Plaintiffs’
UCL claim.
To resist that outcome, Plaintiffs argue that Chavez was wrongly decided and is
“wholly inconsistent” with Cel-Tech. According to Plaintiffs, the implication from
Chavez that a “safe harbor” can be found outside of explicit statutory language
immunizing specific conduct cannot be reconciled with Cel-Tech, particularly with the
court’s declaration that the “Legislature’s mere failure to prohibit an activity does not
prevent a court from finding it unfair.” (Cel-Tech, supra, 20 Cal.4th at p. 184.) Stated
differently in the context of this case, Plaintiffs theorize that because the Legislature has
not enacted a statute or provision condoning conduct embraced by the Colgate doctrine
as lawful, Cel-Tech establishes that such conduct may constitute a predicate “unfair”
practice for a UCL cause of action even though it could not support an antitrust claim.
Looking closely at Cel-Tech, however, we disagree that it countenances Plaintiffs’
theory. As Apple points out, the court’s description of qualifying “safe harbors” in
Cel-Tech was not limited solely to instances where explicit statutory language either
authorizes conduct as lawful or imposes a litigation bar. Instead, the court explained that
“safe harbors” can arise in two ways: “If the Legislature has permitted certain conduct or
considered a situation and concluded no action should lie, courts may not override that
determination.” (Cel-Tech, supra, 20 Cal.4th at p. 182, italics added; accord Zhang v.
14
Super. Ct. (2013) 57 Cal.4th 364, 379, fn. 8.) Building on that concept, the court
emphasized the principle that a plaintiff may not “ ‘plead around’ an ‘absolute bar to
relief’ simply ‘by recasting the cause of action as one for unfair competition.’ ”
(Cel-Tech at p. 182.) This rule ensures that courts are not imposing “their own notions of
the day as to what is fair or unfair” under the guise of the UCL, as the Cel-Tech court
cautioned. (Ibid.) Indeed, “[a]lthough its reach is broad, the UCL ‘ “ ‘is not an
all-purpose substitute for a tort or contract action.’ ” ’ ” (People v. Potter Handy, LLP
(2023) 97 Cal.App.5th 938, 950.) In substance, that is exactly what Chavez held; a
plaintiff cannot plead around the absolute bar imposed by the Colgate doctrine by
resurrecting a failed antitrust claim as an unfair business practice under the UCL (Chavez,
supra, 93 Cal.App.4th at p. 375), especially when, as here, the only other cause of action
alleged in the SAC was a violation of the Cartwright Act. (Cf. Zhang, supra, 57 Cal.4th
at p. 384 [UCL action may lie if defendant’s alleged conduct independently violates
“obligations imposed by other statutes or the common law” even if “safe harbor” also
applies].) To find otherwise would permit plaintiffs to use the UCL to “assault” the
“ ‘absolute bar to relief’ ” established by the Colgate doctrine. (Cel-Tech, supra, 20
Cal.4th at p. 182.) Viewed in that way, Chavez is entirely consistent with Cel-Tech.
In any event, we find sufficient indication from the text and history of the
Cartwright Act that the Legislature has determined that “no action should lie” for
unilateral refusals to deal that are permissible under the Colgate doctrine. (Cel-Tech,
supra, 20 Cal.4th at p. 182.) Since its enactment over 100 years ago, the Cartwright Act
has by its own terms prohibited only anticompetitive conduct by two or more entities in
conspiracy or in combination. (See State of California ex rel. Van de Kamp v. Texaco,
Inc. (1988) 46 Cal.3d 1147, 1161 (Texaco), superseded by statute on another ground as
stated in Stop Youth Addiction, Inc. v. Lucky Stores, Inc. (1998) 17 Cal.4th 553, 570.)
Although other states’ antitrust acts in existence at the time of its adoption had broader
application, the California Legislature chose to model the Cartwright Act after a “more
15
narrowly worded” Texas act that defined a “trust” as a “ ‘combination of capital, skills or
acts . . .’ for various improper purposes.” (Texaco at pp. 1154-1155, italics omitted.)
As we have mentioned, the Colgate doctrine “has been a basic part of antitrust law
concepts since it was first announced in 1919” by the United States Supreme Court.
(United States v. Parke, Davis & Co. (1960) 362 U.S. 29, 49 (dis. opn. of Harlan, J.).)
Rather than retreat from the doctrine over time, the high court continues to recognize its
viability. (See, e.g., Monsanto, supra, 465 U.S. at p. 760; Leegin Creative Leather
Products, Inc. v. PSKS, Inc. (2007) 551 U.S. 877, 901 [observing that Supreme Court
decisions have accommodated the Colgate doctrine].) The Colgate doctrine was first
recognized by California courts in 1979. (See R.E. Spriggs Co. v. Adolph Coors Co.
(1979) 94 Cal.App.3d 419, 424-425, fn. 1.) Although the Legislature has amended the
Cartwright Act at least twice since 1979 (Stats. 1983, ch. 1069, § 1; Stats 1987, ch. 865,
§ 2), not to mention numerous times since 1919 (Texaco, supra, 46 Cal.3d at
pp. 1162-1163), it has not undermined the applicability or effect of the Colgate doctrine.
Nor did the Legislature act in response to Chavez. Because “[w]e generally presume the
Legislature is aware of appellate court decisions” (Therolf v. Super. Ct. (2022) 80
Cal.App.5th 308, 335), its inaction on this subject for at least the past 45 years is
significant. (See Texaco, supra, 46 Cal.3d at p. 1162.)
Moreover, Chavez does not stand alone. Its holding has been adopted and applied
by other California Courts of Appeal. (See Belton v. Comcast Cable Holdings, LLC
(2007) 151 Cal.App.4th 1224, 1240; SC Manufactured Homes, Inc. v Liebert (2008) 162
Cal.App.4th 68, 93; Drum, supra, 182 Cal.App.4th at p. 254.) Additionally, the Ninth
Circuit Court of Appeals recognized in Epic Games, Inc. v. Apple, Inc. (9th Cir. 2023) 67
F.4th 946 (Epic Games), that a “categorical legal bar”—as opposed to express statutory
language— can also operate as a “safe harbor” against UCL liability in the area of
antitrust. There, the court acknowledged the distinction outlined in Cel-Tech that “there
is a ‘difference between (1) not making an activity unlawful, and (2) making that activity
16
lawful.’ ” (Epic Games, supra, 67 F.4th at p. 1001.) But it continued its discussion of
“safe harbors” by explaining that “in every instance where a court found the Sherman Act
to preclude a UCL action, a categorical antitrust rule formed the basis of the decision.”
(Ibid.) By way of example, the court cited its decision in City of San Jose v. Office of the
Commissioner of Baseball (9th Cir. 2015) 776 F.3d 686, in which it “held that the
judge-made baseball exemption—that ‘the business of providing public baseball games
for profit . . . [is] not within the scope of the federal antitrust laws’—precluded a UCL
action.” (Epic Games, supra, 67 F.4th at p. 1001.) While the baseball exemption applies
to a particular industry not at issue here, the exemption is nonetheless indistinguishable
from the Colgate doctrine since it operates as a categorical rule exempting certain
business conduct from the reach of the antitrust laws.
Consistent with Chavez, we conclude—taking into account the Cartwright Act’s
prohibition only on coordinated conduct, the Colgate doctrine’s longstanding and
prominent role in federal and state antitrust jurisprudence, and the Legislature’s
nonintervention against that backdrop—that the Colgate doctrine provides Apple with a
“safe harbor” against Plaintiffs’ UCL claim under the “unfair” prong. Although we
disagree with Plaintiffs that Chavez is irreconcilable with Cel-Tech, this result
harmonizes the two.
In their appellate briefing, Plaintiffs argue that the trial court conflated the
“unlawful” and “unfair” prongs of the UCL by sustaining Apple’s demurrer. They imply
that affirming the trial court in this instance would have the effect of collapsing the two
prongs into one in a manner contrary to Cel-Tech, such that “[t]here could be no instance
where the defendant’s conduct was ‘lawful’ (in the sense that it did not violate any
prohibitory statute) but was still ‘unfair.’ ” However, we do not perceive that danger
because our decision is a narrow one. We do not broadly hold that a “safe harbor”
precluding a UCL claim can necessarily arise from legislative inaction in connection with
other statutory schemes or in contexts outside of the Colgate doctrine’s application to
17
antitrust claims based on unilateral refusals to deal. We also acknowledge, as did the
Chavez court, that an “unfair” business act or practice need not violate an antitrust law to
be actionable under the UCL. (Chavez, supra, 93 Cal.App.4th at p. 375.) Instead, our
decision is limited to situations typified by this case, where the same conduct found
immune from antitrust liability by the Colgate doctrine is also alleged to violate the
“unfair” prong of the UCL. Because both antitrust laws and the UCL are designed to
protect and promote competition for the benefit of consumers (Kwikset, supra, 51 Cal.4th
at p. 320; Chavez, supra, 93 Cal.App.4th at p. 375), logic dictates that there can be no
harm to consumers under the UCL based on the same unilateral practices that have been
historically accepted as procompetitive and categorically shielded from antitrust liability
by the Colgate doctrine. (See Verizon Communications Inc. v. Law Offices of Curtis V.
Trinko, LLP (2004) 540 U.S. 398, 407-408 (Verizon Communications).)5 This remains
true whether the “unlawful” and “unfair” prongs are considered jointly or separately.6
5
In Verizon Communications, the United States Supreme Court explained why the
Colgate doctrine protects unilateral conduct as procompetitive: “Firms may acquire
monopoly power by establishing an infrastructure that renders them uniquely suited to
serve their customers. Compelling such firms to share the source of their advantage is in
some tension with the underlying purpose of antitrust law, since it may lessen the
incentive for the monopolist, the rival, or both to invest in those economically beneficial
facilities. Enforced sharing also requires antitrust courts to act as central planners,
identifying the proper price, quantity, and other terms of dealing—a role for which they
are illsuited. Moreover, compelling negotiation between competitors may facilitate the
supreme evil of antitrust: collusion.” (Verizon Communications, supra, 540 U.S. 398,
407-408.)
6
Plaintiffs also argue we should depart from Chavez and instead follow Epic
Games and the order filed after trial in the underlying district court case. We have
reviewed these decisions but decline to do so. Although we recognize that the “decisions
of . . . the lower federal courts may be instructive to the extent we find their analysis
persuasive, they are neither binding nor controlling on matters of state law.” (T.H. v.
Novartis Pharmaceuticals Corporation (2017) 4 Cal.5th 145, 175.) The Ninth Circuit and
the district court mentioned Chavez only in passing, and neither court engaged a rigorous
analysis of the Colgate doctrine and its effect on UCL claims. We therefore do not find
these decisions persuasive on the precise issue presented by this appeal.
18
Turning back to the SAC, we find that the trial court correctly sustained Apple’s
demurrer because Plaintiffs did not state a cause of action against Apple for violation of
the “unfair” prong of the UCL. Since Plaintiffs do not argue in their opening brief on
appeal that the trial court abused its discretion in denying leave to amend under these
circumstances, we therefore affirm the judgment.
IV. DISPOSITION
The judgment is affirmed. Apple may recover its costs on appeal. (Cal. Rules of
Court, rule 8.278(a)(1), (2)
19
____________________________
ADAMS, J.
WE CONCUR:
_____________________________________
GREENWOOD, P. J.
_____________________________________
BAMATTRE-MANOUKIAN, J.
Beverage et al. v. Apple, Inc.
H050526

Judge of the Santa Clara County Superior Court, assigned by the Chief Justice pursuant
to article VI, section 6 of the California Constitution.
Trial Court: Santa Clara County
Superior Court No.: 20CV370535
Trial Judge: The Honorable Sunil Kulkarni
Attorneys for Plaintiffs and Appellants Kurt Kessler
Michelle Beverage & Joseph Mejia: William Audet
Ling Kuang
Myron Moskovitz
Attorneys for Defendant and Respondent Julian Kleinbrodt
Apple, Inc.: Ethan Dettmer
Anna Mathieson
Beverage et al. v. Apple, Inc.
H050526