Federal Trade Commission v. Wilhelmsen ( 2018 )

IN THE UNITED STATES DISTRICT COURT
FOR THE DISTRICT OF COLUMBIA
FEDERAL TRADE COMMISSION,
Plaintiff,
v.
WILH. WILHELMSEN HOLDING ASA,
WILHELMSEN MARITIME SERVICES
AS,
Civil Action No. 18-cv-00414-TSC
RESOLUTE FUND II, L.P.,
DREW MARINE INTERMEDIATE B.V.,
AND
DREW MARINE GROUP, INC.,
Defendants.
MEMORANDUM OPINION
The Federal Trade Commission (“FTC”) has moved for a preliminary injunction to block
a proposed merger between defendants Wilhelmsen Maritime Services AS (“WMS”), Wilhelmsen
Ship Services (“WSS”) (collectively “Wilhelmsen”), and The Resolute Fund II, L.P., Drew Marine
Intermediate II B.V., and Drew Marine Group, Inc. (collectively “Drew”), two large providers of
marine water treatment chemicals and related services. The FTC objects to the merger on the
grounds that Defendants are each other’s closest and only realistic competition for supplying these
chemicals and services on a global scale, and the merger threatens to reduce or eliminate tangible
consumer benefits resulting from market competition. Having considered the evidence presented
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PX10126 at 023. While international merchant ships includes many types of vessels, all of them—
and especially large ones—require regular maintenance to ensure continuous performance at
operational levels. Companies like Wilhelmsen and Drew provide an array of products and
services designed to ensure the continued operational performance of all types of maritime vessels.
See PX10126 at 008–009 (noting that “VPP [vessel performance products] applications are
necessary to maintain financial and operational efficiency of vessels,” and that such products “are
required by all commercial shipping vessel classes,” which include container ships, bulk ships,
cruise ships, military ships, tankers, cargo ships, and even offshore oil and gas rigs). Defendants
sell maritime customers several categories of products, including cleaning chemicals, fuel
treatment chemicals, welding gases, refrigerants, and, critically, water treatment chemicals. Am.
Compl. ¶ 29; Ans. ¶ 29. The products at issue in this case are consumable water treatment products
and related services, a category that includes products and services for the chemical treatment of
boiler water, cooling water, water production, waste water, ballast water, and potable water. DX-
1161 at 0019.
Marine vessels use water resources for a number of applications, including drinking,
showering, cleaning, pools, spas, and—critically—for boiler and cooling systems. JX-0149 at
003. Depending on the type of ship, a boiler is necessary either as a constituent part of the main
propulsion system or as part of an auxiliary system on which the propulsion system relies.
PX90030 at 001. In auxiliary systems, the boiler primarily serves to generate steam to support
ship functions in vessels running on marine diesel engines or diesel electric propulsion. PX90030
at 001. Examples include preventing Heavy Fuel Oil (“HFO”)—a highly viscous substance—
from falling below the temperature at which it is useable, heating HFO to ensure fluidity
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immediately before use in the engine, and for use in purifiers, booster modules, and other
applications. PX90030 at 002–005. Cooling water systems reduce excess heat produced by the
working machinery of a vessel’s engine. PX90032 at 001. Essentially, cooling water systems
circulate water through the engine to remove heat and reduce the likelihood of engine failure. Fry
Hrg. Tr. at 943: 17–24 (“If you don’t maintain the cooling water side, then you’re relying on the
oil side of the house to take up and remove that heat from the engine. And what happens is, if you
don’t cool the cylinders down, the oil starts breaking down. When the oil starts breaking down,
then you get metal-to-metal contact inside the piston and the rings, and then you have an engine
failure, and usually . . . under those circumstances you have a crank case explosion as well.”).
Marine water treatment chemicals “are all the chemicals associated with the maritime
operation of ships”—including boiler chemistry, diesel chemistry, central cooling water, and
evaporators. Fry Hrg. Tr. at 936: 11–12. After measuring the pH, conductivity, temperature, and
oxidation-reduction potential of the water with specialized testing equipment, ship engineers inject
these chemicals into the boiler and engine cooling systems through specialized dosing equipment
optimized for high-pressure/low-volume or low-pressure/high-volume applications. Fry Hrg. Tr.
at 945: 10–12; JX-0135 at 005; PX90014 at 003–004. Once injected, water treatment chemicals
ensure the performance and reliability of marine boiler and engine cooling systems by: (1)
removing excess oxygen from the systems, (2) allowing fine-tuned control of boiler water, cooling
water, and feedwater pH; and (3) preventing the leaching and circulation of harmful metals. See
Fry Hrg. Tr. at 937: 1–21; see also JX-0135 at 002. In each of these applications, the chemicals
operate to reduce or eliminate the incidence of scale, corrosion, and oxygen formation within
boiler, feedwater, and engine cooling systems, as well as the risk of engine overheating with
respect to cooling systems specifically. Fry Hrg. Tr. at 937: 1–6; JX-0135 at 003; Fry Hrg. Tr. at
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943: 12–14 (“Q. And why do vessels use engine cooling water chemicals? A. To control the
amount of corrosion and erosion within the cooling channels of the engine itself.”).
Although marine water treatment chemicals “only account for a small fraction of the cost
of managing a ship,” PX80014 ¶ 3, failure to treat the water resources in boiler and engine cooling
systems comes with significant consequences, including breakdown or catastrophic failure. See,
e.g., Thompson Hrg. Tr. at 259: 18–24 (“Q. What happens if a boiler develops corrosion? A. [I]t
could potentially damage the boiler. It may require significant servicing or even replacement”);
JX-0135 at 002 (“Deviating from recommended pH and phosphate control limits can lead to
caustic corrosion and result in catastrophic failure of the boiler system.”); Fry Hrg. Tr. at 942: 24–
25–943:4, 17–24 (describing how failure to treat high pressure boiler water could cause a ruptured
pipe and boiler explosion, and how failure to treat cooling water could cause engine failure or
explosion). System failure requires costly repairs and unscheduled downtime that translates to lost
business and profits for shipping companies. JX-0149 at 003 (“Water treatment is as much about
asset protection as it is about maintaining efficiency. The consequences of not using the right
treatments can be costly, resulting in unscheduled downtime, or in the worst cases catastrophic,
leading to total breakdown of equipment”); PX90014 at 003; Thompson Hrg. Tr. at 259:21–24
(noting that due to the size of the boilers involved, replacement would likely require cutting a hole
in the hull and removing the boiler in pieces). Maritime companies therefore regard a consistent
and effective marine water treatment program as critical to maintaining an operational fleet of
ships. See, e.g., PX80014 ¶¶ 3, 5, 7 (describing the importance of water treatment chemicals to
ship operations, the need for consistency and dependability in chemical products, and the
preference for companies offering total packages of chemical products and related services);
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Medina Hrg. Tr. at 167: 8–10 (“[C]onstancy in the chemical makeup of [marine water treatment
chemical] products is crucial to the maintenance of our equipment.”).
Consistent with customer demand for reliable water treatment chemical programs,
suppliers of water treatment chemicals focus their business strategy on providing more than the
chemicals themselves. They supply a “total solution”—a program that includes chemical products,
test kits, technical expertise and support, and access to a global network with the ability to quickly
and reliably provide product on demand, wherever a vessel is located, and whatever its specific
needs may be. JX-0231 at 154 (“Manufacturer/supplier should be able to . . . [s]upply a total
solution rather than just the product”);
uses the phrase ‘total solution’ here, can you explain what that phrase means. A. It typically
means the service that would come with the product, or even identifying what would be the best
product for that application. So the total package would be not just a product but the service
associated with the use, or identifying the right use of the right product for that application.”);
(noting that when Drew enrolls a new customer in its water treatment program it
offers recommendations on how to use specific water treatment chemicals, how to test water in
boiler and cooling systems, and how to properly dose the chemicals); Medina Hrg. Tr. at 170:7–
171:25 (discussing various services provided by marine chemical suppliers); see also, e.g.,
Thompson Hrg. Tr. at 279:9–281:22 (describing the specific products and services covered under
contract with marine chemical supplier). Defendants—whose business is described in more detail
below—provide such programs.
Defendant Drew Marine Group, Inc. is a subsidiary of defendant Drew Marine
Intermediate II B.V., which is owned by defendant The Resolute Fund II, L.P., a private equity
fund managed by The Jordan Company. Am. Compl. ¶ 24. Drew was originally established in
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1928, and has grown over the ensuing years into a company with a global infrastructure. Am.
Compl. ¶ 24; DX-1161 at 0006, 0010. As Drew Marine representatives put it at a management
presentation on February 15, 2017, “Drew Marine’s strength is in delivering technical support in
specialty chemicals.” DX-1161 at 0019. Accordingly, roughly % of Drew’s revenue is
traceable to “Water Treatment Solutions,” a category that includes an array of products and
services related to the chemical treatment of boiler water, cooling water, water production, waste
water, ballast water, and potable water. DX-1161 at 0019. Drew maintains a “sales, service and
logistics network that spans 47 countries, with stocking locations in nearly 100 distribution
facilities that in turn supply [an estimated] 1000 ports and customers worldwide.” PX10126 at
017.
Defendant Wilhelmsen Maritime Services AS is a wholly owned subsidiary of defendant
Wilh. Wilhelmsen Holding ASA, a publicly traded corporation headquartered in Norway. Am.
Compl. ¶ 23. Wilhelmsen Ship Services (WSS) is a division of WMS that focuses on supplying
marine customers with a number of products and services, including water treatment chemicals
and associated equipment for boiler water, cooling water, water production, and pool water.
PX61000 ¶¶ 51, 53; PX90046; PX90047; PX90050; PX90063. Wilhelmsen—the parent
company—was founded as a shipping business in 1861. PX61000 ¶ 51. WSS was founded in
1968. Since then, WSS has developed into “the largest maritime services network in the world,”
capable of delivering “in 125 countries . . . [and] supporting [its] non-stop operations in 2,200 port
locations across the globe.” PX20172 at 006. Marine chemicals account for % of WSS’s total
revenues. PX20137 at 0010.
Pursuant to a Share Purchase Agreement dated April 27, 2017, WMS proposed to acquire
100% of Drew’s voting securities for approximately $400 million. Am. Compl. ¶ 25. The FTC
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then conducted a ten-month investigation, after which it “found reason to believe that the proposed
Acquisition violates Section 7 of the Clayton Act and Section 5 of the FTC Act.” Mem. Supp.
Prelim. Inj. 12 (“Mot.”). The FTC initiated an administrative action alleging a violation of the
above statutes, and the merits trial in that action is scheduled to begin on July 24, 2018. Mot. at
2. The FTC also filed the instant motion for a preliminary injunction under Section 13(b) of the
FTC Act, to preserve the status quo pre-merger during the pendency of the administrative
proceeding. Mot. at 12–13.
An evidentiary hearing on the motion for preliminary injunction began on May 29, 2018
and concluded on June 19, 2018. The court heard testimony from fifteen fact witnesses—either
live or via video deposition—and three expert witnesses. Plaintiff and Defendants each submitted
proposed findings of fact and conclusions of law on June 25, 2018, along with a combined 4,186
exhibits.
II. LEGAL STANDARDS
A. Section 7 of the Clayton Act
Section 7 of the Clayton Act prevents mergers or acquisitions where “the effect . . . may
be substantially to lessen competition, or to tend to create a monopoly” in “any line of commerce
or in any activity affecting commerce in any section of the country.” 15 U.S.C. § 18. As the
Supreme Court has noted, Section 7 concerns “probabilities, not certainties,” Brown Shoe Co. v.
United States, 370 U.S. 294, 323 (1962), and thus the FTC need not demonstrate certainty that a
proposed merger will produce anticompetitive effects—only that a “substantial lessening of
competition will be ‘sufficiently probable and imminent’ to warrant relief.” FTC v. Arch Coal,
Inc., 329 F. Supp. 2d 109, 115 (D.D.C. 2004) (citing United States v. Marine Bancorporation, 418
U.S. 602, 618 (1974)).
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B. Section 13(b) Standard for Preliminary Injunction
Section 13(b) of the Federal Trade Commission Act empowers the Federal Trade
Commission to seek preliminary injunctive relief in order to prevent a merger until it can
adjudicate the merger’s legality in an administrative proceeding, provided the agency has “reason
to believe” that the merger will violate the antitrust laws. 15 U.S.C. § 53(b); see also FTC v. CCC
Holdings Inc., 605 F. Supp. 2d 26, 35 (D.D.C. 2009); FTC v. H.J. Heinz Co., 246 F.3d 708, 714
(D.C. Cir. 2001). Section 13(b) provides that an injunction may issue “[u]pon a proper showing
that, weighing the equities and considering the Commission’s likelihood of ultimate success, such
action would be in the public interest.” 15 U.S.C. § 53(b). As the D.C. Circuit noted in Heinz, the
omission of any irreparable harm element evinces Congress’s intention “to depart from what it
regarded as the . . . traditional equity standard” that applies to traditional requests for preliminary
relief. Heinz, 246 F.3d at 714; see also FTC v. Exxon Corp., 636 F.2d 1336, 1343 (1980) (“In
enacting [15 U.S.C. § 53(b)], Congress . . . demonstrated its concern that injunctive relief be
broadly available to the FTC by incorporating a unique ‘public interest’ standard . . . rather than
the more stringent, traditional ‘equity’ standard for injunctive relief.”).
Under Section 13(b), the district court balances the FTC’s likelihood of success against the
equities on a sliding scale. FTC v. Whole Foods Mkt., Inc., 548 F.3d 1028, 1035 (D.C. Cir. 2008)
(Brown, J.) (citing H.J. Heinz Co., 246 F.3d at 727). Since Congress’s particular “public equity
consideration in enacting Section 13(b) was ‘the public interest in effective enforcement of the
antitrust laws,’” a showing of “private equities” alone will not suffice to overcome a showing of
likelihood of success, and the equities often favor the FTC. Id. Moreover, “[t]he FTC is not
required to establish that the proposed merger would in fact violate section 7 of the Clayton Act”
9
in a Section 13(b) proceeding. FTC v. Sysco Corp., 113 F. Supp. 3d 1, 22 (D.D.C. 2015) (quoting
Heinz, 246 F.3d at 714). Instead, “to demonstrate the likelihood of success on the merits, ‘the
government need only show that there is a reasonable probability that the challenged transaction
will substantially impair competition.” Id. (quoting FTC v. Staples, 970 F. Supp. 1066, 1072
(D.D.C. 1997)). Thus, the trial court’s role in a Section 13(b) proceeding is to “measure the
probability that, after an administrative hearing on the merits, the Commission will succeed in
proving that the effect of the [proposed] merger ‘may be substantially to lessen competition, or to
tend to create a monopoly in violation of section 7 of the Clayton Act.’” Id. (quoting Heinz, 246
F.3d at 714). The FTC satisfies this standard where it “rais[es] questions going to the merits so
serious, substantial, difficult[,] and doubtful as to make them fair ground for thorough
investigation.” Whole Foods, 548 F.3d at 1035 (Brown, J.) (quoting Heinz, 246 F.3d at 714–15);
see also Sysco, 113 F. Supp. 3d at 22. Nevertheless, a preliminary injunction in this context
remains “an extraordinarily drastic remedy,” Exxon, 636 F.2d at 1343 (quoting Medical Society v.
Toia, 560 F.2d 535, 538 (2d Cir. 1977)), especially since “as a result of the short life-span of most
tender offers, the issuance of a preliminary injunction blocking an acquisition or merger may
prevent the transaction from ever being consummated.” Id.C. Baker Hughes Burden-Shifting Framework
Courts in this Circuit apply the burden-shifting framework set out in United States v. Baker
Hughes Inc., 908 F.2d 981, 991 (D.C. Cir. 1990), to assess whether a proposed merger violates
Section 7 of the Clayton Act. Under that framework, the FTC bears the initial burden to prove that
a proposed merger would result in “undue concentration in the market for a particular product in
a particular geographic area.” Id. at 982; see also Heinz, 246 F.3d at 715 (quoting United States
v. Phila. Nat’l Bank, 374 U.S. 321, 363 (1963)); United States v. Anthem, Inc., 236 F. Supp. 3d
10171, 192 (D.D.C. 2017). Such a showing entitles the FTC to a presumption that the merger will
substantially lessen competition. Baker Hughes, 908 F.2d at 982 (citing United States v. Citizens
& Southern Nat’l Bank, 422 U.S. 86, 120 –22 (1975)); Arch Coal, 329 F. Supp. 2d at 115–17,
appeal dismissed, No. 04-5291, 2004 WL 2066879 (D.C. Cir. Sept. 15, 2004). Defendants are
then entitled to rebut the presumption by presenting evidence that “‘show[s] that the market-share
statistics [give] an inaccurate account of the [merger’s] probable effects’ on competition in the
relevant market.” Heinz, 246 F.3d at 715 (quoting Citizens & Southern Nat’l Bank, 422 U.S. at
120). Where defendants successfully rebut the presumption of illegality, “the burden of producing
additional evidence of anticompetitive effect shifts to the government, and merges with the
ultimate burden of persuasion, which remains with the government at all times.” Baker Hughes,
908 F.2d at 983; see also Heinz, 246 F.3d at 715.
III. DISCUSSION
A. Likelihood of Success on the Merits
1. Prima Facie Case
Given that “the ultimate determination of the legality of a merger involves an assessment
of the new firm’s market power . . . and the prima facie case concerns market concentration,”
Anthem, 236 F. Supp. 3d at 193 (D.D.C. 2017), it is appropriate to begin a merger analysis by
defining the “relevant product and geographic boundaries of the market[] in question.” FTC v.
Cardinal Health, Inc., 12 F. Supp. 2d 34, 45 (D.D.C. 1998); see also id. (“[d]efining the relevant
market is critical in an antitrust case because the legality of the proposed mergers in question
almost always depends upon the market power of the parties involved.”); Marine Bancorporation,
418 U.S. at 618 (describing market definition as a “necessary predicate” to evaluating the legality
of a merger under Section 7). The “relevant market has two components: (1) the relevant product
11
market and (2) the relevant geographic market.” CCC Holdings Inc., 605 F. Supp. 2d at 37; see
also Arch Coal, 329 F. Supp. 2d at 117. In this case, there is no dispute regarding the relevant
geographic market—the parties agree it is global. Nevo Hrg. Tr. at 564:18–565:8; Israel Hrg. Tr.
at 1456:21–23. Thus, the court now turns to determining the bounds of the relevant product
market.
a. Relevant Product Market
1. LEGAL STANDARD
The Supreme Court has long maintained that “[t]he outer boundaries of a product market
are determined by the reasonable interchangeability of use or the cross-elasticity of demand
between the product itself and the substitutes for it.” Brown Shoe Co., 370 U.S. at 325.
Accordingly, the touchstone is demand substitution—“[m]arket definition focuses . . . on
customers’ ability and willingness to substitute away from one product to another in response to a
price increase or a corresponding non-price change such as reduction in product quality or service.”
2010 Merger Guidelines § 4. The key question is “whether there are other products offered to
consumers which are similar in character or use to the product or products in question, as well as
how far buyers will go to substitute one commodity for another.” Staples, 970 F. Supp. at 1074
(citing United States v. E.I. du Pont de Nemours and Co., 351 U.S. 377, 393 (1956)); see also
United States v. H & R Block, 833 F. Supp. 2d 36, 51 (D.D.C. 2011). Where “one product is a
reasonable substitute for the other, it is to be included in the same relevant product market even
though the products themselves are not the same.” Cardinal Health, 12 F. Supp. 2d at 46.
Whether a product is a reasonable substitute for another depends on two factors: (a) the
extent to which “buyers view similar products as substitutes” and thus “can substitute the use of
one for the other” (i.e., functional interchangeability), Sysco 113 F. Supp. 3d at 25; Arch Coal, 329
12
F. Supp. 2d at 119; and (b) the extent to which variations in the price of one product—an increase,
for example—affects demand for another (i.e., cross-elasticity of demand). See, e.g., Cardinal
Health, 12 F. Supp. 2d at 46 (“a product is construed to be a ‘reasonable substitute’ for another
when the demand for it increases in response to an increase in the price for the other.”). Thus, the
boundaries of the relevant market lie where the reasonable alternatives for substitution—based on
use or price—end. “The relevant market consists of all the products that the Defendants’ customers
view as substitutes to those supplied by the Defendants” id., “even though the products themselves
are not entirely the same.” Sysco, 113 F. Supp. 3d at 25.
Broad markets sometimes include relevant submarkets that themselves may “constitute
product markets for antitrust purposes.” Whole Foods, 548 F.3d at 1037–38 (Brown, J.) (quoting
Brown Shoe, 370 U.S. at 325). A firm need not “be included in the relevant product market for
antitrust purposes” just because “it may be termed a competitor in the overall marketplace.” H &
R Block, 833 F. Supp. 2d at 51 (quoting Staples, 970 F. Supp. at 1075); see also Sysco, 113 F.
Supp. 3d at 26 (“[F]or example, fruit can be bought from both a grocery store and a fruit stand, but
no one would reasonably assert that buying all of one’s groceries from a fruit stand is a reasonable
substitute for buying from a grocery store”). Moreover, “the ‘product’ that comprises the market
need not be a discrete good for sale,” Sysco, 113 F. Supp. 3d at 26, but can be a “cluster of products
. . . and services,” Phila. Nat’l Bank, 374 U.S. at 356, as long as the combination of “a number of
different products or services” into “a single market . . . reflects commercial realities.” United
States v. Grinnell Corp., 384 U.S. 563, 572 (1966); Sysco, 113 F. Supp. 3d at 26 (“[W]hat is
relevant for consideration here is not any particular food item sold or delivered by Defendants, but
the full panoply of products and services offered by them that customers recognize as ‘broadline
distribution.’”). Such a “cluster market” can even “allow items that are not substitutes for each
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other to be clustered together in one antitrust market for analytical convenience.” FTC v. Staples,
Inc. (Staples II), 190 F. Supp. 3d 100, 117 (D.D.C. 2016) (finding a cluster market of consumable
office supplies justified because “market shares and competitive conditions are likely to be similar
for the distribution of pens to large customers and the distribution of binder clips to large
customers.”); see also ProMedica Health Sys., Inc. v. FTC, 749 F.3d 559, 565–68 (6th Cir. 2014)
(describing the appropriateness of clustering multiple types of hospital services for the purposes
of analytical convenience where competitive conditions were similar).
Lastly, antitrust markets can be based on targeted customers. Section 4.1.4 of the Merger
Guidelines—described by the court in Sysco as providing “[t]he clearest articulation of [a targeted
customer] approach to product market definition”—states that “[i]f a hypothetical monopolist
could profitably target a subset of customers for price increases, the Agencies may identify relevant
markets defined around those targeted customers, to whom a hypothetical monopolist would
profitably and separately impose at least a [small but significant and non-transitory increase in
price].” Merger Guidelines § 4.1.4; Sysco, 113 F. Supp. 3d at 27. In other words, a targeted
customer market may exist when “[a] price increase for targeted customers may be profitable even
if a price increase for all customers would not be profitable because too many other customers
would substitute away.” Merger Guidelines § 3. Thus, “[d]efining a market around a targeted
consumer . . . requires finding that sellers could ‘profitably target a subset of customers for price
increases,’” which in turn demands that there be “differentiated pricing and limited arbitrage.”
Staples II, 190 F. Supp. 3d at 117–18.
Courts employ two main analytical approaches in order to determine whether the
boundaries of a relevant product market are “drawn narrowly to exclude any other product to
which, within reasonable variations in price, only a limited number of buyers will turn.” United
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States v. Aetna, Inc., 240 F. Supp. 3d 1, 20 (D.D.C. 2017) (quoting Times-Picayune Publ’g Co. v.
United States, 345 U.S. 594, 612 n.31 (1953)). These include the hypothetical monopolist test, the
application of which is frequently the subject of “testimony from experts in the field of
economics,” and the “practical indicia” described by the Supreme Court in Brown Shoe. Sysco,
113 F Supp. 3d at 27.
Hypothetical Monopolist Test
In determining the bounds of a relevant market, courts often opt “to ask hypothetically
whether it would be profitable to have a monopoly over a given set of substitutable products . . . .
If so, those products may constitute a relevant market.” H & R Block, 833 F. Supp. 2d at 51–52;
see also 5C PHILLIP E. AREEDA & HERBERT HOVENKAMP, ANTITRUST LAW (hereinafter, “Areeda
& Hovenkamp”), ¶ 530a, at 237 (4th ed. 2014) (“[A] market can be seen as the array of producers
of substitute products that could control price if united in a hypothetical cartel or as a hypothetical
monopoly.”). This hypothetical inquiry is referred to by courts and in the merger guidelines as the
hypothetical monopolist test. See Sysco, 113 F. Supp. 3d at 27; Merger Guidelines § 4.1.1. The
test essentially asks whether a “hypothetical profit-maximizing firm, not subject to price
regulation, that was the only present and future seller of those products . . . likely would impose at
least a small but significant and non-transitory increase in price (“SSNIP”) on at least one product
in the market, including at least one product sold by one of the merging firms.” Merger Guidelines
§ 4.1.1. A SSNIP is usually defined as five percent or more. Id.
The Brown Shoe Practical Indicia
Courts also determine the boundaries of a relevant product market by examining “such
practical indicia as industry or public recognition of the [relevant market] as a separate economic
entity, the product’s peculiar characteristics and uses, unique production facilities, distinct
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customers, distinct prices, sensitivity to price changes, and specialized vendors.” Whole Foods,
548 F.3d at 1037–38 (Brown, J.) (quoting Brown Shoe, 370 U.S. at 325). The Brown Shoe
“‘practical indicia’ of market boundaries may be viewed as evidentiary proxies for proof of
substitutability and cross-elasticities of supply and demand.” H & R Block, 883 F. Supp. 2d at 51
(quoting Rothery Storage & Van Co. v. Atlas Van Lines, Inc., 792 F.2d 210, 218 (D.C. Cir. 1986)).
2. ANALYSIS
The FTC defines the relevant product market here as “the supply of marine water treatment
(“MWT”) products and services to Global Fleet customers,” where MWT products and services
include “[t]he supply of BWT chemicals, CWT chemicals, and associated products and services.”
Plaintiff’s Proposed Findings of Fact and Conclusions of Law (“PFF”) ¶¶ 7, 17, ECF No. 81-2.
This definition depends on at least three premises: (1) that there are no functional substitutes for
the supply of boiler water treatment (“BWT”) products and services or cooling water treatment
(“CWT”) products and services, (2) that it is appropriate to cluster BWT products and services and
CWT products and services into one antitrust market for analytical convenience (while excluding
other water treatment products), and (3) that it is appropriate to define the relevant market around
“Global Fleets” as a distinct set of targeted customers. See PFF ¶¶ 17–44.
As an initial matter, the court finds that there are no reasonable substitutes for BWT or
CWT products and services. These products and services have unique purposes—preserving the
functionality of boilers and engines—and no party has pointed to any chemical or group of
chemicals, or associated services, that could replace the critical functions that such products
perform. In other words, it is possible to regard BWT products and services and CWT products
and services as two separate product markets (e.g., the market for BWT and the market for CWT),
insofar as none of the products grouped in either category have any reasonable substitutes that can
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perform the same functions.1 Thus, the disputed threshold issues are (1) whether the markets for
BWT and CWT can be clustered together in the manner proposed by the FTC, and (2) whether
that cluster market can be further defined around the FTC’s preferred set of targeted customers.
i. BWT and CWT as a Cluster Market
Defendants, supported by their expert, Dr. Mark A. Israel, advance two primary arguments
against the FTC’s proposed cluster market: that the market is overinclusive and underinclusive.
Mem. Supp. Opp’n to Mot. at 23, ECF No. 50-2. They argue that the market is overinclusive
insofar as it combines two categories of product—BWT and CWT—that are not reasonably
interchangeable, meaning that combining them does not accurately reflect commercial realities
and conflicts with the notion that product market definition depends on substitutability. ECF No.
50-2 at 24; DX-0060 ¶¶ 66–67. Defendants also argue that the proposed market is underinclusive
because it is inappropriate for the FTC to consider BWT and CWT in the same market without
also including the other water treatment and marine products typically sold alongside BWT and
CWT, frequently in the same contract. ECF No. 50-2 at 25; DX-0060 ¶¶ 68–70. While Defendants
acknowledge that these other products are not reasonable substitutes for BWT or CWT, they assert
that neither are BWT and CWT reasonable substitutes for one another, such that with respect to
products typically sold together, the FTC cannot include one product category that is not a
reasonable substitute and then exclude others on that same ground. In other words, “the FTC
cannot both lump BWTC and CWTC because they are part of the same sales and purchase process,
1
Defendants essentially concede this narrow point in their Memorandum in Opposition to
Plaintiff’s Motion for Preliminary Injunction, which acknowledges that “a market could be the
market for the sale of boiler water treatment chemicals.” ECF No. 50-2 at 2; see also ECF No. 50-
2 at 28 (describing the appropriateness of separate BWT and CWT product markets).
17
but then also exclude all other products that are also part of that process.” ECF No. 50-2 at 25–
26.
The FTC responds first that Defendants’ argument regarding overinclusiveness—based on
the absence of interchangeability between BWT and CWT—fundamentally misapprehends the
nature of a cluster market. According to the FTC, a cluster market does not aim to group together
substitutable products, but rather groups non-substitutable products that face similar competitive
conditions. Reply to Opp’n. to Mot. 5, ECF No. 56-2. The FTC argues that since both BWT and
CWT products function to maintain operational equipment on marine vessels, both involve the
same customers with the same need for global consistency, and both are distinguishable from
products like cleaning chemicals, which do not require the same level of consistency. ECF No.
56-2 at 5–6. Moreover, the FTC argues that Defendants face the same set of competitors for both
products, and therefore BWT and CWT face similar competitive conditions and can be
appropriately clustered. ECF No. 56-2 at 5–6. As for Defendants’ underinclusiveness argument,
the FTC notes that clustering BWT and CWT with other marine products is inappropriate because
those products do not share similar competitive conditions, despite the fact that customers
negotiate for them at the same time as they negotiate for BWT and CWT. ECF No. 56-2 at 9–10.
The court concludes that the FTC’s use of the cluster market approach is appropriate in this
case.2 Although BWT and CWT products are distinct products intended for distinct uses, they are
also indisputably similar. Both are specially blended chemicals that are injected into water systems
using special equipment, in order to prevent corrosion and erosion in critical systems. Thompson
2
Defendants’ argument regarding the lack of interchangeability between BWT and CWT—i.e.,
the alleged product market’s “overinclusiveness”—is at odds with the concept of a cluster market
as a doctrine that “allow[s] items that are not substitutes for each other to be clustered together in
one antitrust market for analytical convenience.” Staples II, 190 F. Supp. 3d at 117.
18
Hrg. Tr. at 259:18–24; Fry Hrg. Tr. at 943:13–14. While both products make up a “small fraction
of the cost of managing a ship,” PX80014 ¶ 3, the cost of system failure in the absence of these
products is high. JX-0135 at 002. The fact that these products are low cost, highly critical, and
heavily dependent on precise chemistry means that maritime companies strongly prefer
consistency in their use, so as to avoid the risk of adverse chemical reaction and the resulting
temporary or catastrophic system failure. Moreover, BWT and CWT products are frequently sold
together as part of an overall management program that includes a number of additional product-
related services. Deckman Hrg. Tr. at 475: 4–14. These similar characteristics matter because
they factor into customers’ decisions regarding the quantity of products they purchase, the timing
of those purchases, as well as where they make their purchases. In other words, similar product
characteristics—including function and risk—produce similar needs and constraints for shipping
companies, which in turn affects supplier strategies and, accordingly, promotes similar competitive
conditions across these product categories.3
It follows from this point that products that do not share key characteristics do not produce
similar needs or constraints for shipping companies, meaning that they give rise to different
competitive conditions. The court finds that the FTC has carried its burden to demonstrate those
3
The FTC also notes that for both BWT and CWT, “Defendants have similar market shares, earn
similar margins, and face a nearly identical set of competitors,” PFF ¶ 12, and the margins and
revenue shares are higher than for other marine products. PX-61002 ¶¶ 84, 85. To be sure,
competitive conditions for BWT and CWT are not identical. Defendants have noted that while
engine manufacturers approve specific brands of CWT chemicals for use in their engines, DX-
2599 at 0007, boiler manufacturers do not maintain any such list. DX-0060 ¶ 67. Moreover, there
is at least one supplier of CWT chemicals that does not supply BWT chemicals. DX-0060 ¶ 67.
Nevertheless, the law on cluster markets requires only similarity in competitive conditions—not
indistinguishability. See Staples II, 190 F. Supp. 3d at 117.
19
between these products and BWT/CWT are material. For example, tank cleaning products are less
technically complex, do not pose the same operational risks, and are ordered on a short term,
cleaning-by-cleaning basis, which makes it easier for shippers to switch suppliers. See Franzo
Hrg. Tr. at 348:22–350:1–22 (describing the differences between tank cleaning and water
treatment business and the difference in competitive conditions based on the characteristics of each
product); JX-0254 ¶ 7 (“Different categories of chemicals require different levels of sophistication
in chemistry. Water treatment chemicals are generally more sophisticated and harder to develop
than other categories of marine chemicals.”). Accordingly, tank cleaning presents a more lucrative
business opportunity for smaller suppliers than does water treatment, where ships “really [do not]
want to upset the apple cart by changing their products.” Franzo Hrg. Tr. at 349:7–11; JX-0254 ¶
3 (noting that tank cleaning is roughly 60% of business, and that water treatment
business is small in comparison); PX-80028 at ¶ 3 (describing water treatment chemicals as
“smallest product category” and tank cleaning chemicals as the largest). In other
words, differences in product characteristics between BWT/CWT and other water treatment
products lead to differences in maritime companies’ sourcing decisions and are therefore
connected to differences in competitive conditions.
Moreover, while the evidence suggests that companies tend to negotiate prices for multiple
products at the same time, it also cuts against the notion that customers engage in one-stop
shopping for all their marine products. See PX00004 at 010, 015 (noting that WSS and Drew
customers do not typically “one-stop shop” and often “mix and match across suppliers”). In other
words, framework agreements may set the price for several products from a particular supplier,
but such agreements tend to be non-exclusive, leaving the door open to other, specific product
purchases at individual ports. See PX-61002 at 041–042. Thus, an analytical approach that focuses
21
on BWT and CWT to the exclusion of other marine products does not appear to fundamentally
conflict with commercial reality, given that customers are empowered to make individualized
product choices in different places and at different times.
For these reasons, the court concludes that FTC has appropriately clustered BWT and CWT
products and services into one antitrust market for analytical convenience.
ii. “Global Fleets” as Targeted Customers
As defined by the FTC, “Global Fleets are fleets of 10 or more globally trading vessels—
vessels above 1,000 gross tons in size that have traded at two ports that are at least 2,000 nautical
miles apart in the preceding 12 months.” Mot. Prelim. Inj. at 18, ECF No. 45-3. The FTC argues
that it is appropriate to define the relevant product market around this group because “Global Fleets
have distinct characteristics and requirements that limit customer choice, as compared to local or
regional fleets,” thus making them susceptible to price discrimination as a distinct customer group.
ECF No. 45-3 at 19. In particular, the FTC points out that Global Fleet customers have “particular
needs as it relates to centralized negotiation of contracts for delivery to geographically dispersed
locations, product consistency, and product availability.” ECF No. 45-3 at 19. The FTC also
argues that Defendants have the ability to price discriminate because they “individually negotiate
prices with each customer[,] and customers have a limited ability to arbitrage.” ECF No. 45-3 at
19.
Defendants proffer several reasons why the “Global Fleets” distinction is not a meaningful
way of segmenting customer groups. First, they contend that the definition of Global Fleets does
not accord with commercial reality, given that neither WSS nor Drew use the FTC’s definition of
that term and less than half of WSS customers meet the Global Fleet criteria. ECF No. 50-2 at 26;
DX-0060 ¶¶ 82, 85, 86. Defendants further argue that the Global Fleets construct is premised on
22
arbitrary thresholds and accordingly produces variable and underinclusive results. Specifically,
they allege that: (1) 43% of the vessels that WSS and Drew supply had trading patterns fitting the
FTC’s criteria in some fiscal quarters, but not in others, indicating that the boundaries of the Global
Fleets construct are too permeable to be analytically helpful; and (2) the FTC’s numerical cutoff—
10 or more globally trading vessels—is arbitrary, and produces the following anomalous
mismatches: (a) a quarter of the vessels in 23% of Global Fleets were not globally trading vessels,
(b) 31% of the vessels in non-Global Fleets count as globally trading vessels, and (c) 20% of non-
Global Fleets are comprised completely of globally trading vessels. ECF No. 50-2 at 27; see also
DX-0060 ¶¶ 83–84 & Table 4. Defendants contend that including all vessels weighing 1,000 gross
tons or more in the antitrust market would better accord with commercial realities.
The “Global Fleets” construct is meant to capture key aspects of the economic reality facing
fleets with a significant number of globally trading vessels and which need access to the products
and services that defendants provide. The construct purports to isolate a relevant subset of the
market and measure how the result of a merger would affect customers within that subset. It
follows that the construct is a useful way to discuss and predict economic conditions only if its key
aspects correspond to elements of the existing marketplace that would make it possible to
“profitably target a subset of customers for price increases” post-merger. Sysco, 113 F. Supp. 3d
at 38. The FTC, relying on the analysis of its economic expert, Dr. Aviv Nevo, has carried its
burden to show that the construct is useful here.
a. Global Fleets Constitute a Distinct Customer Group with Distinct Needs
The FTC has adequately demonstrated that Global Fleets are a distinct group with distinct
needs, as compared to the entire group of MWT customers. The distinction matters primarily
because vessel trading patterns differ. Some vessels trade more globally than regionally or locally,
23
preferences over the importance of high quality water treatment products and services that are
consistently available differs from vessels with regional and local trading patterns); see Sarro Hrg.
Tr. at 77:15–25 (“Q. When Teekay’s vessels are operating on a spot charter, how predictable is
where they’re traveling to? A. Well, it’s quite unpredictable, actually, because it’s subject to
market conditions. So whatever charter we pick up at the time—you know, that’s what ends up
happening. And it’s on a per-voyage basis, is whatever it is . . . would be where we’re loading,
and then we have to discharge. . . . Q. Do you know necessarily which port a spot charter will call
in from month to month? A. No.”); PX80002 at 003 (“Because we conduct much of our business
as spot charters, we have limited ability to predict our vessels’ trade routes, including what ports
they will visit or when.”). The industry itself recognizes that vessel trading patterns have
commercial significance, as shown by the parties’ own statements and internal documents. See
e.g., PX70006 (Grimholt IH Vol. 1 Tr.) at 164:23–167:15 (describing how WSS categorizes
vessels as global when they “have traveled in excess of 2,000 nautical miles between the furthest
points in a given twelve months,” noting that such categorization “makes a difference [in] how
[WSS] sell[s] and deliver[s],” and explaining how globally trading vessels “have different needs
because they have vessels trading globally or further from their home ports, which means that our
capability to serve them will be of more interest in a sales meeting than their local needs would
be”); PX20388 at 005 (explaining that a potential sales model distinguishes between local,
regional, and global trading patterns, and noting that the former two “don’t necessarily correspond
as well with our main competitive advantage which is our ability to provide standard products and
services in virtually every port worldwide”).5 Notably, WSS collects data on which vessels
5
Although WSS President and CEO Bjoerge Grimholt testified that trading pattern was not used
internally for sales purposes, Grimholt Hrg. Tr. at 1224:24–25, this assertion is at odds with
internal WSS documents explicitly using trading patterns to track sales and define market segments
25
traveled 2,000 nautical miles between furthest points in the last 12 months in order guide its sales
strategy. See JX-0188 at 044–45.
The FTC’s vessel size cutoff of 1,000 gross tons is also non-arbitrary and based on the
parties’ own conceptions of the market. The evidence shows that vessel size correlates with global
trading pattern and, accordingly, with distinct product needs. See PX61000 ¶¶ 109, 111. In
general, the larger the vessel, the more likely it is to trade globally. PX61000 ¶ 109. In keeping
with this trend, internal documents show that Defendants focus their sales efforts on larger vessels
and frame their business and competitive potential in terms of vessel size. See PX61000 ¶ 93; DX-
1247_WSSFTC-0018878 at 11 (discussing categorization of vessels by weight for purposes of
segmenting market and estimating market size); Grimholt Hrg. Tr. at 1236:10–16 (describing the
total market in terms of sailing ships above 1,000 gross tons). Thus, combining the court’s findings
regarding trading pattern and vessel size, it follows that the FTC’s definition of a globally trading
vessel—vessels larger than 1,000 gross tons that have traveled 2,000 nautical miles between
furthest points in the last 12 months—is both non-arbitrary and grounded in the ordinary course of
business.
The evidence also shows that vessels are typically organized into fleets, containing varying
numbers of globally trading vessels. See PX61000 ¶ 91. In order to measure the effect that a
significant number of globally trading vessels would have on the water treatment needs of a fleet
as a whole, Dr. Nevo organized the vessel-level raw data into fleets according to affiliation with
unique owners or separate technical managers (“operators”). PX61000 ¶ 113. Dr. Nevo grouped
vessels with the same operator into the same fleet, producing 9,407 unique “fleets” made up of
for sales purposes, see, e.g., JX-0188 at 044–45, and with Grimholt’s deposition testimony
explaining the relationship between the two. PX70006 (Grimholt IH Vol. 1 Tr.) at 164:23–167:15.
26
varying numbers of vessels. PX61000 ¶¶ 113, 114; Nevo Hrg. Tr. at 586:6–20. He then defined
“Global Fleets” as those having ten or more globally trading vessels, Nevo Hrg. Tr. at 586:21–
587:6, and on the basis of that definition, identified 532 Global Fleets and calculated Defendants’
market shares within the Global Fleets category. PX61000 ¶¶ 118, 123.
As noted above, Defendants objected to Dr. Nevo’s definition of “ten or more globally
trading vessels,” on the grounds that ten vessels is arbitrary and incongruent with commercial
reality. While the court agrees that Dr. Nevo’s choice of ten globally trading vessels was arbitrary
in the sense that the number ten is not compelled by any specific market reality, the court disagrees
that Dr. Nevo’s construction is therefore meaningless. As the court understands it, Dr. Nevo’s
choice of ten globally trading vessels was not intended as an exact statement of the threshold
number of globally trading vessels a fleet must have in order to manifest distinct product-related
needs and preferences. Rather, Dr. Nevo chose ten as a starting point for developing a series of
statistical estimates, the non-statistical implications of which support the appropriateness of
regarding Global Fleets as a distinct customer group.
Dr. Nevo’s fleet-level analysis took the following course: first, he inferred—after analyzing
data and documentation used or created in the ordinary course of Defendants’ business—that fleets
with a significant number of globally trading vessels were likely to have distinct preferences that
uniquely suit global suppliers. Nevo Hrg. Tr. at 587:7–19. Then, using the fleet data he compiled,
Dr. Nevo sought to approximate what share of the fleet-level market would have those preferences.
Because he did not know what threshold number of vessels would separate fleets with distinct
preferences from those without, Dr. Nevo chose the number ten because of its roundness and
simplicity. Nevo Hrg. Tr. at 587:20–22 (“So then, the question is, where’s the cutoff. And I started
with ten. Ten is a starting point. . . . [I]t’s a round number. That’s literally why we chose [it].”),
27
589:3–4 (“[I]’ll be the first to admit . . . there’s no hard rule as to why it was ten); see also Staples
II, 190 F. Supp. 3d at 118 n.10 (acknowledging and accepting expert’s need to establish threshold
cutoff for “practical analytical purposes”). After obtaining the results of that analysis, he ran trials
to test the robustness of the results—that is, to measure how dependent his initial results were on
his initial assumption of ten vessels. Nevo Hrg. Tr. at 589:1–590:11. Less dependency—i.e., more
stability in the result—indicates the presence of a stable market reality that produces similar results
despite variation in threshold numbers. See Nevo Hrg. Tr. at 596:20–597:19. Based on the initial
trial, Dr. Nevo found that (1) Global Fleets accounted for most of all globally trading vessels—
84% of vessels by tonnage and 71% by vessel count; (2) Global Fleets were mostly made up of
globally trading vessels: 81.8% and 92.2% by count and tonnage; and (3) Global Fleets accounted
for and of WSS’s and Drew’s respective MWT revenue. See Nevo Hrg. Tr. at
595:16–596:13; PX61000 ¶¶ 118, 161, 123. He also found that similar market share calculations
held across four subsequent trials, two substituting five and then fifteen as the threshold numbers,
one using ten but omitting any attempt to standardize the names of “operators” as they appeared
in the raw data, and one only measuring sales to all globally trading vessels, without sorting those
vessels into fleets (thus eliminating the need for any threshold number at all). PX61000 ¶ 123
n.234; Nevo Hrg. Tr. at 589:14–590:11. Notably, the specific percentages differ between each of
these trials. PX61000 ¶ 123 n.234. That is because the point of the trials is not to establish that
any particular set of percentages is the most accurate one, but rather to rely on the consistency
across the range of percentages to illustrate that (1) there is a significant segment of the market—
whatever the exact numbers—that focuses on global trading and therefore has needs and
preferences that distinguish it from other customers; and (2) that segment accounts for a majority
of Defendants’ business. See PX61000 ¶¶ 119–21. In other words, the qualitative implications of
28
the percentages do not change even if the percentages themselves shift somewhat across trials. See
PX61000 ¶ 123 n.234 (noting that market share percentages “are not qualitatively sensitive to
alternative definitions of ‘global fleets’”); Nevo Hrg. Tr. at 589:10–13 (“So . . . I really tried to
say, well, what happens if I define it as 5 and 15, or various other measures, to make sure that the
end result, at least qualitatively, doesn’t actually change.”). The court considers these factual
observations to be accurate and well supported, and therefore finds that the FTC has carried its
burden to demonstrate that it is appropriate to consider Global Fleets a distinct customer group
within the market for MWT products.
b. Price Discrimination Against Global Fleet Customers is Possible Post-Merger
The court finds that the FTC has carried its burden to demonstrate that price discrimination
is possible post-merger because: (1) Global Fleets are a distinct group of customers with distinct
needs; (2) negotiation with Global Fleets typically occurs on an individualized basis; and (3)
documentation reveals that Defendants have contemplated pricing differentials based on size and
trading pattern. As the court has already discussed the first factor, the discussion in this section
focuses on the remaining two.
Defendants typically negotiate framework agreements with Global Fleets for the whole
fleet or for a significant proportion of vessels. See e.g., PX80006 ¶ 21 (describing fleet-level
negotiations for the entire fleet); JX-0277 ¶ 23 (describing same for Teekay). These
negotiations are customer specific, and result in customer-specific pricing at ports relevant to the
particular customer. See JX-0248 at 014 (“In negotiations, customers often focus on specific ports
that they consider to be key in light of their trading patterns. They then negotiate a customer
specific net price for the ports relevant to them.”). JX-0240 at 011–014 (showing course of
negotiation between and Drew Marine). While there are general pricing trends—for
29
instance, low volume ports tend to have higher pricing than high volume ports—ultimate prices
are determined on a customer-by-customer basis. PX70000 (Cassaras (Drew) IH Tr. at 84:8–85:3,
87:7–10). While customers retain the freedom to purchase outside of framework agreements, they
typically choose not to do so with products for which consistency is valued. Sarro Hrg. Tr. at
106:9–107:11 (noting that he prefers not to purchase outside contract when “it’s really important
that you have that product on board from that supplier,” including BWT). This individualization
makes the pricing for each Global Fleet opaque to the next, which in turn facilitates differential
pricing.
Moreover, WSS internal documents expressly contemplate market segmentation for the
purpose of price discrimination. An internal pricing presentation dated November 2014 notes the
benefits of “value-based pricing,” which allows WSS to “segment customer[s] based upon
preferences.” PX20381 at 003. The presentation also distinguishes local and global customers by
their preference for suppliers with global reach, and then considers a price discrimination exemplar
that distinguishes local and global customers, noting that global customers are willing to pay more
for global reach and describing how “[v]alue based pricing identifies differences in customers’
preferences and valuation of attributes, then identifies ways to make them pay different prices for
virtually the same product/service.” PX20381 at 003. The presentation also describes how
“[a]greement discount levels will be built bottom up by applying indexes to multiple price
discrimination levels,” which include “segment” and “trading pattern” indexes, among other
factors. PX20381 at 011.
In sum, based on (a) the lack of pricing transparency in a marketplace characterized by
individualized negotiations, combined with (b) evidence that Global Fleets constitute a distinct
segment of the market with distinct preferences, (c) evidence that WSS recognizes the potential
30
benefits of price discrimination, and (d) the lack of any evidence suggesting arbitrage, the court
concludes that price discrimination is possible post-merger.
iii. Hypothetical Monopolist Test
Having determined in the foregoing discussion the validity of the cluster market and
targeted customer approaches in defining the relevant product market in this case, the court also
finds that the Brown Shoe practical indicia support the FTC’s candidate market, with regard to (1)
a product’s peculiar characteristics and uses, for which there are no reasonable substitutes; (2)
industry recognition of the product market as a separate entity, as shown by ordinary course
documents demonstrating a business focus on globally trading vessels; and (3) distinct customers
with distinct needs who require (4) specialized vendors who provide both the products and value-
added services. Whole Foods, 548 F.3d at 1037–38 (Brown, J.); Brown Shoe, 370 U.S. at 325.
The court now turns to an examination of expert evidence concerning the Hypothetical Monopolist
Test (“HMT”).
To model the course of a hypothetical monopolist, Dr. Nevo—the only economist to have
performed the HMT in this case—conducted a critical loss analysis, which essentially calculates
“the largest amount of sales that a monopolist can lose before a price increase becomes
unprofitable.” Swedish Match, 131 F. Supp. 2d at 160. The test has three steps. First, Dr. Nevo
calculated the critical loss threshold—that is, the point at which a hypothetical monopolist would
lose too many customers for a SSNIP to be profitable. This step is purely mathematical—the
critical loss threshold is the point at which increased profit margins resulting from an increase in
price are offset by increased costs resulting from lost sales. Second, Dr. Nevo estimated the actual
aggregate diversion ratio, which “represents the proportion of lost sales that are recaptured by all
other firms in the proposed market as the result of a price increase . . . [s]ince these lost sales are
31
recaptured within the proposed market, they are not lost to the hypothetical monopolist.” H & R
Block, 833 F. Supp. 2d at 63. The aggregate diversion is calculated with reference to suppliers to
whom lost customers would potentially take their business. Sysco, 113 F. Supp. 3d at 34. Third,
Dr. Nevo compared aggregate diversion to critical loss, and if aggregate diversion exceeds critical
loss, then a SSNIP would be profitable for a hypothetical monopolist. Id. (citing Swedish Match,
131 F. Supp. 2d at 160).
Dr. Nevo used four kinds of data to calculate margins for different trials—estimates of
gross margin for all water treatment products sold to all customers, WSS and Drew invoice data
specific to BWT/CWT and Global Fleets, lowest gross margins by quarter, and variable cost
margins based on accounting data specific to BWT/CWT and Global Fleets. For aggregate
diversion, Dr. Nevo used three kinds of data—revenue information provided by marine suppliers,
WSS salesforce data, and WSS and Drew win-loss data. PX61000 ¶ 227. After running multiple
trials with varying inputs, including a SSNIP of 10% (in addition to the typical 5%), Dr. Nevo
found that across all cases, the highest critical loss estimate was 17.5%, and the lowest aggregate
diversion ratio estimate was 90%. PX61000 ¶¶ 232, 237; Nevo Hrg. Tr. at 903:14–904:4. In cross-
examining Dr. Nevo and in closing arguments, Defendants challenged the basis for his estimates
of margins and aggregate diversion, correctly noting that his BWT/CWT-specific estimates are
drawn from broader data sets that include all water treatment products. Nevo Hrg. Tr. at 812:1–
17. Nevertheless, Defendants’ expert, Dr. Israel, presented nothing to suggest that the
methodology Dr. Nevo employed in arriving at his estimates was flawed (apart from contesting
the appropriateness of a cluster market analysis), and did not present any alternative calculations
or HMT results. See generally DX-0060. Moreover, the gap between critical loss and aggregate
diversion in every trial was so large as to ensure the stability of the HMT’s qualitative result against
32
any but the gravest of statistical errors. See PX61000 ¶¶ 232, 237. Further, that large gap is
consistent with other, qualitative evidence regarding the role of ship chandlers and industrial
suppliers in the product market.6
In sum, the court concludes that “the supply of MWT products and services”—including
BWT chemicals, CWT chemicals, and associated products and services—to Global Fleets
constitutes a relevant antitrust market.
a. Market Concentration, Probable Effects on Competition, and Prima Facie Case
1. LEGAL STANDARD
Having defined a relevant antitrust market, the court must “consider the likely effects of
the proposed acquisition on competition within that market.” Swedish Match, 131 F. Supp. 2d at
166. At this juncture, the government must complete its prima facie case by showing that “the
6
Defendants argue that industrial suppliers and ship chandlers should be included as sellers in the
relevant market, insofar as they sell some MWT chemicals to marine customers. The court
disagrees. The evidence establishes that industrial suppliers focus most of their business on
providing water treatment for industrial use on land, and have very limited involvement in the
marine market. See, e.g., Lange Hrg. Tr. at 1141:1–9 (noting that Nalco (owned by Ecolab) does
not promote itself to the marine business), 1143:2–17 (describing total of in annual sales
to marine industry, of which is to WSS); JX-0283 at 001 (explaining that “deals with
water treatment chemicals for manufacturing industry sector on ‘land,’” that only
deals with water treatment for the marine sector, and that it only sells to a distributor in Japan).
Additionally, Defendants have not shown that the small number of marine sales attributable to
industrial suppliers includes the range of additional services that comprise the “total solution” that
WSS and Drew provide. Cf. Sysco, 113 F. Supp. 3d at 26 (“[F]or example, fruit can be bought
from both a grocery store and a fruit stand, but no one would reasonably assert that buying all of
one’s groceries from a fruit stand is a reasonable substitute for buying from a grocery store.”).
Defendants have also produced no evidence to suggest that ship chandlers—marine retailers that
stock a wide range of consumable goods in warehouses near ports—provide that solution. The
same is true of testing equipment manufacturers. These observations are consistent with the HMT
results, which suggest that neither industrial suppliers nor ship chandlers would be considered
viable substitutes by any significant group of customers in the event of a price increase. To the
extent that Defendants suggest that ship chandlers or other companies could easily reorganize to
supply a total MWT solution that argument relates to ease of entry into the market, not to current
market conditions.
33
merger would produce ‘a firm controlling an undue percentage share of the relevant market, and
[would] result[ ] in a significant increase in the concentration of firms in that market.’” Heinz, 246
F.3d at 715 (quoting Philadelphia Nat’l Bank, 374 U.S. at 363); see also Baker Hughes, 908 F.2d
at 982. “Market concentration . . . is often measured using the Herfindahl-Hirschmann Index
(“HHI”).” Heinz, 246 F.3d at 716; Swedish Match, 131 F. Supp. 2d at 167 n.11. As the court
explained in Swedish Match:
“The HHI calculates market power [by] summing the squares of the individual
market shares of all the firms in the market. The HHI takes into account the relative
size and distribution of the firms in a market, increasing both as the number of firms
in the market decreases and as the disparity in size among those firms increases.”
Id. Sufficiently high HHI figures establish a prima facie case of anticompetitiveness. H & R
Block, 883 F. Supp. 2d at 71 (citing Heinz, 246 F.3d at 715 n.9). The merger guidelines consider
markets with an HHI above 2500 to be “highly concentrated,” and state that “[m]ergers resulting
in highly concentrated markets that involve an increase in the HHI of more than 200 points will be
presumed to be likely to enhance market power.” Merger Guidelines § 5.3; Heinz, 246 F.3d at 715
(citing Baker Hughes, 908 F.2d at 982) (noting that significant increase in market concentration
“establishes a ‘presumption’ that the merger will substantially lessen competition.”).
The FTC may also bolster its prima facie case by offering additional evidence. Relevant
to this case, courts generally recognize that “a merger that eliminates head-to-head competition
between close competitors can result in a substantial lessening of competition.” Sysco, 113 F.
Supp. 3d at 61. Where head-to-head competition between close competitors is an important feature
of the relevant market, “[a] merger is likely to have unilateral anticompetitive effect if the acquiring
firm will have the incentive to raise prices or reduce quality after the acquisition, independent of
competitive responses from other firms.” H & R Block, 883 F. Supp. 2d at 81; see also Whole
Foods, 548 F.3d at 1043 (Tatel, J.) (citation omitted) (internal quotation marks omitted) (“[T]here
34
can be little doubt that the acquisition of the second largest firm in the market by the largest firm
in the market will tend to harm competition in that market.”).
2. ANALYSIS
i. Defendants Have High Market Shares and HHIs Predict High Concentration
Dr. Nevo calculated HHIs based on market share information from two sources—revenue
information reported by Defendants and in sworn declarations of third-party suppliers, and
information provided by WSS’s Potential Sales Model (“PSM”).7 PX61000 ¶¶ 250–51. Dr. Nevo
claims that market shares based on revenue information are preferred because such information
“actually reflect[s] the actual choices made by customers when choosing products.” Nevo Hrg. Tr.
at 627:17–628:3. He calculated market size by (a) aggregating the revenues of all suppliers who
provided information, and (b) assigning each supplier a share based on their revenue as a
proportion of overall revenue. See PX61000 ¶¶ 252–56. The market share calculations indicated
that Defendants are the two largest MWT suppliers by revenue. The following graph depicts the
size of all marine water treatment suppliers who submitted revenue data.
7
Though Dr. Nevo believes that the PSM tends to overestimate the size of the market and
accordingly understate market concentration, he found that the results of his calculations using the
PSM do not qualitatively differ from those obtained using revenue information from MWT
suppliers. PX61000 ¶ 251.
35
the revenue and market share calculations revealed HHIs between 6,235 and 6,883, along with
changes in HHIs between 3,075 and 3,399. PX61002 ¶ 272, Ex. 27.
Defendants’ expert Dr. Israel challenged Dr. Nevo’s analysis on a number of grounds.
First, Dr. Israel questioned the appropriateness of applying the cluster market doctrine and
focusing on Global Fleets, contending that BWT and CWT should be broken out separately and
that the relevant market should include sales to all vessels. DX-0060 ¶¶ 109–10. Dr. Israel also
suggested that Dr. Nevo’s use of revenues as a metric to compute shares is problematic because it
(a) relies on several estimates and assumptions to fill gaps in revenue data, (b) places more weight
on larger vessels with more engines and boilers, rather than treating every vessel as an equal
business opportunity, and (c) ignores the utility of treating sales of MWT chemicals as unit sales—
corresponding to vessels—where one vessel makes one lower or higher-priced product choice and
so constitutes one unit share. DX-0060 ¶¶ 112–114. Dr. Israel calculated market share based on
sales to all vessels weighing 1,000 gross tons or more. DX-0060 ¶¶ 108, 111, 112, 115. He also
employed a “single invoice” rule, whereby he assumed that any vessel with less than two invoices
from the merging parties in 2017 was making a “one-off” purchase, which Dr. Israel took to mean
that that vessel purchased most of its BWT or CWT products from other suppliers. DX-0060 ¶
116. Dr. Israel separated BWT and CWT into individual market categories, and, applying the
single invoice rule, computed Defendants’ combined market share as 31% and 33%, resulting in
HHIs that are substantially lower and below the Guidelines cutoff of 2500. DX-0060 ¶ 117.
The court credits Dr. Nevo’s analysis. While it has already determined that both the cluster
market approach and the focus on Global Fleets are appropriate, the court also disagrees with Dr.
Israel for other reasons. For one, the court sees no justification for treating all vessels as
constituting equal shares of the overall market for MWT. The core of the FTC’s argument in this
38
case—as borne out by the evidence—is that all vessels are not created equal. See Nevo Hrg. Tr.
at 640:18–19 (noting that “not all vessels are created equal”). Where a vessel has more boilers
and engines, it has greater MWT needs that comprise a correspondingly larger part of the market,
making such vessels more valuable to suppliers. Conducting the analysis by using just the number
of vessels obscures this fact, while using revenue data acknowledges that capturing the market for
larger ships means capturing a larger part of the market for MWT. The court views this increased
sensitivity to market reality as a strength of Dr. Nevo’s revenue-based analysis, not a flaw.
Moreover, while there is some imprecision inherent in estimating revenue shares for suppliers that
did not produce revenue information, there appears to be only one known supplier—Vecom—that
failed to produce such data. See PX61002 ¶ 271 Ex. 26. Dr. Nevo ran trials accounting for up to
ten additional hypothetical suppliers with revenues matching the median and average of all non-
party suppliers. See PX61002 ¶ 271 Ex. 26; PX61000 ¶ 263 Ex. 32. Defendants have pointed to
no evidence suggesting that the absence of specific information about one missing supplier would
change the data more substantially than ten additional suppliers with median or average revenues.9
See Sysco, 113 F. Supp. 3d at 54 (“The FTC need not present market shares and HHI estimates
with the precision of a NASA scientist. The ‘closest available approximation’ often will do.”)
(quoting FTC v. PPG Industries, Inc., 798 F.2d 1500, 1505 (1986)).
9
The court does however have concerns about Dr. Israel’s “single invoice” rule. In an effort to
exclude “one-off” purchasers, that rule excludes any vessel with only a single invoice in 2017,
regardless of how much was purchased in that invoice and regardless of the timing of purchases
from year to year. Thus, if a vessel were to purchase multiple times from Defendants in 2015 and
2016, but only once in 2017, the single invoice rule would treat that vessel as a non-loyal customer
that bought its total supply of MWT elsewhere—ignoring the quantity it did buy from Defendants
during 2017, and discounting the possibility that the vessel stocked up on supplies for the relevant
time period, or experienced downtime, or did not need to purchase again during that year for some
other reason.
39
Moreover, Dr. Nevo explained in his reply report that, notwithstanding his conceptual
misgivings, he did compute market shares and HHI using Dr. Israel’s methodology. PX61002 ¶
142. Disregarding the single-invoice rule and clustering BWT and CWT, Dr. Nevo’s analysis
yielded a combined market share across all vessels of 49.2% and lower bound HHI of 2,546 with
change in HHI of 945. See PX61002 ¶¶ 141–42, Ex. 15 & 16. Dr. Nevo further explained at the
evidentiary hearing and in his reply report that he performed multiple alternative HHI calculations
using several of Defendants’ preferred candidate markets. Nevo Hrg. Tr. at 637:24–640:6. These
markets include supply of marine water treatment as a whole, BWT separately, CWT separately,
and one market including all chemicals, gases, and refrigerants—all at the vessel level, regardless
of trading pattern, and including only vessels weighing at least 1,000 gross tons. Nevo Hrg. Tr. at
637:24–640:6; PX61002 ¶¶ 104–12. The results in each case satisfied the Guidelines threshold
for a structural presumption.10 PX61002 ¶ 104 Ex. 8. In other words, here, as in PPG and Sysco,
the FTC has presented “share calculations for ‘every market the evidence suggests is remotely
possible,’ which yield[ed] results of similar magnitudes in market concentration.” Sysco, 133 F.
Supp. 3d at 54 (quoting PPG Industries, 798 F.2d at 1506).
In sum, the court finds that based on Dr. Nevo’s testimony and other evidence, the FTC
has demonstrated that the proposed merger will significantly increase concentration in the market
for supply of MWT products to Global Fleets. Thus, the FTC has made out a prima facie case and
10
The complete results of these trials are presented in Dr. Nevo’s reply report at PX61002 ¶ 104
Ex. 8. The relevant HHI statistics are summarized in the chart below:
PFF ¶ 65.
40
established a rebuttable presumption that the merger will substantially lessen competition in the
aforementioned market.
ii. Ordinary Course Documentation and Customer Testimony Confirm Market Position and
Suggest Competitive Effects From Elimination of Head-to-Head Competition
The notion that WSS and Drew are each other’s primary competition in the relevant market
is supported by a number of Defendants’ own documents. For instance, in a January 2015 internal
presentation on the strategic rationale for the merger, WSS acknowledged that “[t]he combined
entity will be the unrivalled leader in maritime services in general and marine chemicals in
particular.” PX20329 at 48. Another WSS internal presentation titled “Global Strategy 2013-
2017” described WSS as having “relatively high market shares within Marine Chemicals”—
listing WSS as possessing slightly more than 50% market share in marine chemicals and describing
Drew as having 25%. JX-0192 at 005. Furthermore, internal Drew documents acknowledge that
“Drew Marine essentially has one global competitor – Wilh. Wilhemsen Holding ASA.” JX-0055
at 027; see also JX-0053 at 024 (noting that “VPP segment is dominated by Drew Marine and the
market’s largest participant, Wilh. Wilhelmsen Holding ASA” and that “[r]emaining market [is]
characterized by small regional/local suppliers, specializing in product sub-categories with limited
product offerings, execution capabilities, and geographic reach.”); JX-0048 at 006 (suggesting in
strategic planning email that if Drew were to “[a]cquire WSS chemical business, take away [its]
main competitor and win back this space fully for [Drew Marine], this could increase our ability
to charge far better prices and win across all segments.”); JX-0182 at 067 (noting that “WSS and
DM hold majority of contract business for marine chemicals (in particular water treatment) due to
long-term market participation and global presence.”); JX-0096 at 054 (describing Drew Marine
as “one of two global players in the performance chemicals market”). Moreover, the record
41
includes multiple instances of serious competition between WSS and Drew, specifically on issues
such as price and other non-price incentives.11 See Sysco, 113 F. Supp. 3d at 64–65.12
Customer testimony from Global Fleets further supports the notion that Defendants occupy
the number one and number two market positions and that competition between them plays a key
role in providing consumer benefits at the fleet level. See, e.g.,
(describing WSS and Drew as only viable options, describing how merger would
leave fleet without alternatives, describing how negotiation with Vecom broke down over
capability concerns); Sarro Hrg. Tr. at 93:24–99:9, 157:6–25 (describing WSS and Drew as only
realistic options, and explaining how review process that originally included multiple suppliers
was necessarily narrowed to WSS and Drew based on capability considerations);
(describing WSS and Drew as only credible options,
explaining how other suppliers would be unable to meet fleet-level needs, and explaining that
merger would leave fleet without options); see also PX400013 (same). The court agrees with
11
See, e.g., (describing process of pitting WSS and Drew against
one another, resulting in lower prices); Knowles Hrg. Tr. at 1426:23–1427:6 (describing how Drew
won business through competitive pricing against WSS); PX20063
(internal WSS email describing “aggressive offer from Drew” leading to increase in cost savings
for Global Fleet customer); PX10346 at 002 (describing multiple non-price benefits afforded by
Drew to Global Fleet customer in an effort to win business from WSS).
12
Defendants argue that current market pricing is inconsistent with the notion that they exercise
market power. This is because the generally low cost of MWT (as a function of vessel operating
cost) relative to the importance of the products should incentivize suppliers to charge higher prices
to realize maximum value. Defendants argue that the fact that suppliers have not done so indicates
that the products must exist in a competitive environment—not a highly concentrated (and
therefore noncompetitive) one. Israel Hrg. Tr. at 1500:8–1501:17. However, the court does not
understand the FTC to contend that the current market is noncompetitive—rather, the FTC
contends that the market is competitive, and that the continued competitiveness of the market
depends on aggressive competition between the two existing global suppliers with high market
shares. A head-to-head competition theory is not inconsistent with the presence of lower prices in
the current market.
42
Defendants that such testimony is not without its flaws—while many customers testified that they
consider Drew and WSS to be the only proven suppliers capable of meeting their needs on a global
basis, some also admitted that they have not undertaken any detailed investigation of other
suppliers. See, e.g., PX70028 106:14–18. It is also true that customer testimony alone is often
considered a less reliable form of evidence in this context. Arch Coal, 329 F. Supp. 2d at 145(noting that “[i]n many contexts . . . antitrust authorities do not accord great weight to the subjective
views of customers in the market.”). Nevertheless, in light of the extensive documentary and
statistical evidence the FTC has presented in this case, it does not appear that the FTC is over-
relying on customer input, and the fact that the documentary and statistical evidence aligns with
customer testimony bolsters the reliability of the testimony.
iii. Quantitative Evidence Suggests Competitive Effects Based on High Market Shares and
Elimination of Head-to-Head Competition
Dr. Nevo performed two additional studies to confirm that Defendants will have the
incentive and ability to raise post-merger prices—the Gross Upward Pricing Pressure Index
methodology (“GUPPI”) and a merger simulation model.
A GUPPI analysis is essentially a bargaining framework that quantifies a firm’s change in
incentive to raise prices following a merger—i.e., the “upward pricing pressure.” PX61000 ¶¶
318–19. The model takes as a premise that, when WSS (or Drew) bids for business in the current
market, higher prices increase the chance that customers will choose another supplier, and that
given the closeness of competition between WSS and Drew, Drew (or WSS) will usually be the
alternative supplier. PX61000 ¶ 317. In this model, the firm that chooses to raise or lower prices
must balance the potential for increased profits at a higher price against the potential to lose profits
but gain business at a lower price. PX61000 ¶ 317. The optimal price lies somewhere between
these points. PX61000 ¶ 317. The model hypothesizes that without Drew or WSS as a check, the
43
need for balancing disappears. PX61000 ¶ 317. The incentive to raise prices depends on the size
of the fraction of diverting WSS customers that go to Drew (or vice versa) and the size of the
margin that Drew or WSS earns. PX61000 ¶ 320. To estimate these variables, Dr. Nevo used a
number of values drawn from market share estimates based on revenue data, market share
estimates based on WSS’s PSM tool, WSS salesforce data, and WSS win-loss data. PX61000 ¶
321. For margins, Dr. Nevo used invoice data and variable cost margins. PX61000 ¶ 323. Dr.
Nevo’s results across multiple trials, accounting for variations of these inputs and calculated from
the perspective of both Drew and WSS, produced percentages consistently over 20%, indicating
strong incentives for post-merger price increase. Nevo Hrg. Tr. at 658:20–660:23.13
Dr. Nevo’s merger simulation model aimed to quantify the effect that combining the first
and second choice MWT suppliers would have on bargaining and prices in the relevant antitrust
market. The model hypothesized that since customers needing supply are likely to solicit more
than one bid and play the second-best supplier alternative off the first-best in order to secure better
offers, a situation in which (a) the first and second-best merge, and (b) the third-best supplier
(which will become second-best post-merger) represents a weak alternative relative to the merging
parties, will tend to produce higher prices. Indeed, the weaker an option the third supplier
represents relative to the merging parties, the more likely it is that customers will face higher
prices. PX61000 ¶¶ 332–23; Nevo Hrg. Tr. at 663:22–665:5, 670:16–671:18. Using the same
market share and margin estimates as in the GUPPI analysis, Dr. Nevo calculated estimated
percentage price increases post-merger using eight scenarios involving all input combinations.
Percentage increases across all sensitivities ranged from 13.6% to 53.1% ($6.7 million to $26
13
Dr. Nevo’s calculations did not rely on the salesforce data for the Drew GUPPI because that
data was unavailable. Nevo Hrg. Tr. at 660:15–16.
44
million in dollar increases), with ranges based on Dr. Nevo’s preferred data of 29% to 46.6% (14.4
million to 23 million in dollar increases). PX61000 ¶ 339. Notably, the model did not predict the
timing of price increases. As Dr. Nevo testified at the evidentiary hearing, such high price
increases can be implemented over time, and in a market where it is typical for parties negotiating
framework agreements to bargain over substantial discounts off list prices, price increases could
simply involve reducing the amount of the discount in proportion to reduced negotiating leverage.
Nevo Hrg. Tr. at 675:12–677:5.
Defendants argue that Dr. Nevo’s models are flawed because they depend on unreliable
data, specifically incomplete win-loss data and overbroad salesforce data. See Nevo Hrg. Tr. at
581:23–582:3 (“THE COURT: Dr. Nevo . . . for this win-loss data . . . what kind of numbers are
we talking about in reaching these percentages? THE WITNESS: So these are very small numbers.
I forget exactly. . . . But I think this is—it is very sparsely populated.”), 722:11–723:8 (noting that
salesforce and win-loss datasets are not specific to the market alleged). While the court agrees
that there are some reliability issues with both the win-loss and salesforce data, the court disagrees
that this flaw dooms the studies’ significance, especially when, with respect to the merger
simulation model in particular, the difference in market share between the merging parties and the
third-best alternative so closely tracks the model’s basic assumptions. Win-loss and salesforce
data were the basis for market share estimates in only two of the scenarios in each analytical
category (GUPPI and merger simulation), and did not form the basis of Dr. Nevo’s preferred
calculations. In all other trials, market shares were estimated using other data, and the results were
stable across these variations. Moreover, even acknowledging the limited usefulness of certain
data, calculations using that data can be considered as confirmatory, insofar as the results match
the results of calculations that use more reliable data and accord with the inferences suggested by
45
a larger body of evidence. See Sysco, 113 F. Supp. 3d at 67 (finding merger simulation
strengthened prima facie case despite imperfections in underlying data where result was
qualitatively robust to other variations using more reliable data). Thus, the court concludes that
Dr. Nevo’s GUPPI analysis and merger simulation model strengthen the FTC’s prima facie case
that the proposed merger will substantially lessen competition in the relevant antitrust market.14
iv. Summary
The FTC has made out a strong prima facie case of anticompetitive effects based on high
market concentration and has bolstered that case with additional evidence that the merger would
substantially lessen competition in the market for supply of MWT chemicals and services to Global
Fleets.
14
The court also acknowledges the vessel-level “switching” study performed by Dr. Israel, which
investigated head-to-head competition by examining what happens when vessels stop buying
MWT from one of the merging parties, in order to find out whether the vessels “switch” to the
other merging party or go elsewhere. Essentially, Dr. Israel used sales data to focus on vessels
weighing 1,000 gross tons or more that purchase from one of the merging parties in one year but
not the next year (or years, in some formulations). If that vessel disappeared from the invoice data
for one party, and did not show up in the invoice data for the other within the relevant time period,
Dr. Israel counted it as a “loss.” Dr. Israel’s results indicated that most vessels that switch from
one merging party do not typically switch to the other. DX-0060 at ¶ 124 & Appendix 3.
Dr. Israel’s study does not factor heavily in the court’s calculus for several reasons: (1) the
study does not appear to address the effect of the transaction on fleet-level bargaining over
framework agreements, unlike Dr. Nevo’s studies; (2) it employs the single-invoice rule, which
this court has already found to be problematic in note 9, supra; (3) it assumes that vessel absences
from sales data for a given period mean that another supplier is serving its needs, but provides no
data to support that assumption (while the FTC has come forward with some evidence to show that
the assumption is false or true in only a small number of cases that do not relate to competitive
considerations, see, e.g., PX70025 (Sarro Dep. Tr. at 116:12–23); PX40031 at 001)).
46
2. Rebuttal
Given the court’s conclusion that the FTC has met its burden to show a prima facie case,
the burden now shifts to Defendants “to show that traditional economic theories of the competitive
effects of market concentration are not an accurate indicator of the merger’s probable effect on
competition in [this] market or that the procompetitive effects of the merger are likely to outweigh
any potential anticompetitive effects.” CCC Holdings, 605 F. Supp. 2d at 46. Typically, “the
more ‘compelling the [FTC’s] prima facie case, the more evidence the defendant must present to
rebut [the presumption] successfully.” Sysco, 113 F. Supp. 3d at 72 (quoting Baker Hughes, 908
F.2d at 991). Given that the FTC has made out a strong prima facie case, Defendants must make
out a correspondingly strong rebuttal showing.
a. Barriers to Entry or Expansion
1. LEGAL STANDARD
A prima facie showing of anticompetitive effects associated with a merger can be rebutted
by—among other factors—evidence that there are no significant entry barriers in the relevant
market. CCC Holdings, 605 F. Supp. 2d at 47. Indeed, the D.C. Circuit has recognized that “[t]he
existence and significance of barriers to entry are frequently . . . crucial considerations in a rebuttal
analysis,” given that “[i]n the absence of significant barriers, a company probably cannot maintain
supracompetitive pricing for any length of time. Baker Hughes, 908 F.2d at 987. Accordingly,
analysis of ease of entry—“the ability of other firms to respond to collusive pricing practices by
entering to compete in the market,” Cardinal Health, 12 F. Supp. 2d at 54–55—is key to
“evaluating whether market concentration statistics accurately reflect the pre- and likely post-
merger competitive picture.” Heinz, 246 F.3d at 717 n.13. “Low barriers to entry enable a
potential competitor to deter anticompetitive behavior by firms within the market simply by its
47
ability to enter the market.” Id. (citing FTC v. Procter & Gamble Co., 386 U.S. 568, 581 (1967)).
“In other words, entry is one way in which post-merger pricing practices can be forced back down
to competitive levels.” CCC Holdings, 605 F. Supp. 2d at 47.
Nevertheless, “[t]he prospect of entry into the relevant market will alleviate concerns about
adverse competitive effects only if such entry will deter or counteract any competitive effects of
concern so the merger will not substantially harm customers.” Merger Guidelines § 9. Thus, entry
must be “timely, likely, and sufficient in its magnitude, character, and scope to deter or counteract
the competitive effects of concern.” Id.; Cardinal Health, 12 F. Supp. 2d at 55. According to the
Merger Guidelines, entry is timely when it is “rapid enough to make unprofitable overall the
actions causing [competitive] effects and thus leading to entry,” likely where it is profitable even
“accounting for the assets, capabilities, and capital needed and the risks involved”—including sunk
costs—and sufficient where the entering competitors provide products that “are . . . close enough
substitutes to the products offered by the merged firm to render a price increase . . . unprofitable”
and there are limited constraints on entrants’ “competitive effectiveness,” such that one firm can
replicate the scale and strength of a merging firm, or one or more firms can operate without
competitive disadvantage. Merger Guidelines § 9.1–9.3. In general, “[t]he relevant time frame
for consideration . . . is two to three years.” Staples II, 190 F. Supp. 3d at 133. The expansion of
current competitors is regarded as “essentially equivalent to new entry,” and is therefore evaluated
according to the same criteria. CCC Holdings, 605 F. Supp. 2d at 57; Cardinal Health, 12 F. Supp.
2d at 55.
48
2. ANALYSIS
Defendants contend that there are no significant barriers to expansion by other firms
already in the market as defined by the FTC, and that one or more of those firms will expand to
provide a competitive counterbalance that will maintain prices at pre-merger levels. Defendants
note that they are required only to show that “another competitor or group of competitors could
fill Drew’s current position in the market,” DFF ¶ 280, examine a number of potential barriers,
and argue that none of them prevent expansion in this case.
First, Defendants argue that “there is no meaningful limit on the supply of BWTC and
CWTC,” meaning that the FTC cannot argue that “current suppliers are capacity constrained.”
ECF No. 50-2 at 39. In particular, Defendants assert that the chemistry that guides formulation of
MWT products is well known, and toll blenders—chemical companies that blend MWT chemicals
for suppliers, including Drew—are not bound by exclusive agreements and could find another
outlet for their products among other market participants. ECF No. 50-2 at 34; DFF ¶¶ 287–91.
Second, Defendants argue that the need for a global distribution network does not constitute a
significant barrier to entry because “there is nothing that prevents . . . competitors from easily
expanding their [distribution] networks in response to customer demand.” ECF No. 50-2 at 40;
DFF ¶¶ 298–300. Defendants emphasize that Drew outsources about two-thirds of its MWT
business, and engaging others such as Wrist—a large ship
chandler—to make last-mile deliveries to vessels at distant ports, often far from warehouses
(which are leased, rather than owned). DFF ¶¶ 301–03. Defendants also argue that the FTC has
failed to identify any ports “where entry would be needed and would purportedly not occur.” ECF
No. 50-2 at 37; DFF ¶¶ 298, 301–14. Third, Defendants argue that the ability to offer technical
services in conjunction with the delivery of chemical products poses no barrier. They point out
49
that Drew offers only three kinds of technical services: (1) log sheet reporting, which involves
periodically recording boiler and cooling testing results in proprietary software and collating data
in a central location to ensure consistency over time; (2) initial training sessions, which involve
providing new customers with written materials describing dosing and testing methods for Drew’s
products and conducting a presentation for onboard engineers; (3) on-board visits to customer
vessels, during which Drew representatives answer shipboard engineers’ questions, review the
testing history, and make recommendations. Defendants note that Drew had 40–53 service
engineers between January 2015 and June 2017, and contend that procuring engineers is not a
sustainable entry barrier because an entrant can start with a smaller number and scale up over time.
ECF No. 50-2 at 40–41; DFF ¶¶ 316–21. Fourth, Defendants argue that reputation and brand are
not significant barriers to entry because Global Fleet customers are highly sophisticated, and are
therefore unlikely to be influenced by branding. DFF ¶ 322. Defendants note that to the extent
that some Global Fleet customers believe other suppliers are incapable of serving their needs, they
are uninformed. DFF ¶ 326.
The court concludes that Defendants have not carried their burden to establish that entry
will be appropriately timely, likely, and sufficient to deter or counteract the competitive effects of
the merger. See Cardinal Health, 12 F. Supp. 2d at 55. Defendants’ contention that Drew’s
business—including its products, services, reputation, customer relationships, and distribution
model—is simple and capable of replication in a short period of time is at odds with inferences
drawn from the state of the current market and with documentary and testimonial evidence from
customers and suppliers. It defies basic economic principles for a profitable market to be
simultaneously characterized by (a) markedly high concentration and head-to-head competition
between two dominant firms over a significant period of time, and (b) low barriers to entry and
50
easily replicable business models. Where the latter is true, economic incentives to compete should
ensure that the former is not. Low barriers signify economic opportunities, and as Defendants’
own expert acknowledges, “[e]conomics teaches that firms will enter markets where there are
opportunities to earn economic profits (profits above the competitive level) until those economic
profits are pushed to zero.” DX-0060 ¶ 224; Israel Hrg. Tr. at 1567:4–10, 1568:11–24. The FTC
has presented strong evidence that the current market is highly concentrated and dominated by
head-to-head competition between Drew and WSS, notwithstanding that a number of other
suppliers have been present in the market for years. In other words, “the fact that the merging
parties have been able to maintain high margins and market shares without witnessing notable
entry and expansion” suggests that, contrary to Defendants’ contentions, the market for supply of
MWT products is characterized by significant barriers to entry. PX61002 at ¶ 244.
This perspective is borne out in documentary and testimonial evidence, which suggests that
barriers to entry—especially global distribution networks, customer relationships and reputation,
and customer retention rates—play a significant role in the merging parties’ respective business
models. Global presence in particular is consistently considered a distinguishing feature of
Defendants’ business that is capital intensive and difficult to replicate. See JX-0279 at 022 (Drew
presentation describing one of its features as an “Established Global Presence with Significant
Barriers to Entry,” and further explaining that its “Expansive Global Logistics and Distribution
Network Enables Swift Order Fulfillment and is Difficult and Costly to Replicate”); see also
PX60008 (Drew) at 006 (“Q. Rough order, how long would it take and how much would it cost to
replicate your global fulfillment network? A. It would take a vast investment to enter our market
from a distribution perspective and even if they did that they would inevitably fail to gain any
traction [because]: [(i)] brand reputation (quality, consistency and reliability); [(ii)] High cost of
51
failure means customers are not going to swap supplier from a product they trust for essential
compliance or maintenance products and services”); JX-0231 at 157 (consultant’s internal
presentation to WSS describes barriers to entry as “logistics, channel, market knowledge, and
customer base”); PX20184 at 003 (internal assessment explaining that “[t]he business idea and the
strategic role played by the company is to supply these products to vessels around the world . . .
through a truly global and seamless operation, meticulously designed for the global shipping
community . . . [t]he complexity of this operation is the major barrier to entry for competing
manufacturers and suppliers, focusing their efforts towards larger, land based markets.”). Indeed,
other market participants have confirmed that expanding a distribution network to the size of
Drew’s would require significant capital investment. See Franzo Hrg. Tr. at 357: 13–358:4 (“Q.
What would it take for UNI Americas to expand its distribution network to the size of Drew
Marine’s? A. . . . I mean, we would need financial backing to make that move . . . Drew has built
a tremendous company over 50 years . . . they didn’t do it overnight. . . . [I]t would take a financial
influx of capital to do such a thing.”).
Similarly, evidence indicates that prior customer relationships and reputation function as
barriers in the MWT industry because customers are highly risk averse, leading them to favor
known providers and avoid switching suppliers. See JX-0250 at 009 (consultant presentation of
MWT analysis to WSS indicates that “[c]ustomer relationships are important to maintain sales and
contract extensions,” because “[w]ater treatment products has a lock-in effect, as the vessels cannot
change water treatment supplier continuously, as it would defeat its purpose”);
(describing elimination of Marine Care from bidding process because “[t]he
evaluation of the team was that the Marine Care bid had more risk to it. They didn’t cover as many
ports as we were seeking. They were an unknown supplier to us, so a lot more testing would be
52
required to consider their chemicals.”); Fry Hrg. Tr. at 962:11–23 (explaining that Military Sealift
Command single sources its chemicals worldwide because “[c]ommonality of chemicals,
commonality of training, commonality of test equipment” helps “prevent[] . . . mistakes and . . .
minimize the risk to the ship itself.”);15 PX80000 (MSC Decl.) at ¶¶ 51–52 (noting that
“[r]eputation cannot be understated given that even small discrepancies in the quality, availability,
or service of marine chemicals could shorten the lifecycle of equipment or cause immediate
failure,” and that “if another company decided to make a concerted effort to replace Drew, it would
take additional time for that company to earn the reputation for quality, service, and reliability that
Drew and Wilhelmsen have developed over decades in the marine industry”).
In sum, evidence relating to the foregoing barriers alone shows that here, as in Sysco, new
entry and/or expansion are “capital intensive and demand[] a long time horizon”—capital to fund
expansion of distribution network, and time to build relationships with customers and develop a
high reputation for quality and reliability. 113 F. Supp. 3d at 81. The evidence does not reveal
any specific competitor or potential competitor with any plan to enter, and in fact suggests the
opposite—that expansion is costly, and no smaller competitor or potential competitor intends to
expand or reposition in order to make a bid for Global Fleet customers. See, e.g.,
¶ 10 (noting that expansion is costly, on the order of $20,000–$30,000 in shipping per
container of product on top of third-party fees, and that has not expanded for water
treatment chemicals in five years); ¶ 8 (noting that has no intention
of entering the MWT business); ¶ 6 (noting absence of expansion
15
Defendants’ contention that customers who believe that there are no other MWT suppliers
capable of serving their needs are uninformed is itself indicative of the importance of reputation
in the industry—if reputation were less important, it is unlikely that a sophisticated customer would
fail to investigate potentially cheaper alternatives.
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plans); cf. Sysco, F. Supp. 3d at 81 (“Based on their assessment that expansion would not be an
economically viable strategy, regional distributors have said that they have no plans to expand or
reposition in order to serve national customers.”). Defendants may be correct that at some point
in the future one or more smaller competitors will be in a position to replicate the competitive
benefits that Drew’s presence currently provides. Nevertheless, the record does not support the
notion that any entry or credible threat thereof will be timely, likely, and sufficient to counteract
the likely anticompetitive effects of this merger.
b. Power Buyers
1. LEGAL STANDARD
Courts have also noted that the existence of power buyers—sophisticated customers who
retain strategies post-merger that “may constrain the ability of the merging parties to raise prices,”
Merger Guidelines § 8—is a factor that can serve to “rebut a prima facie case of anti-
competitiveness.” Cardinal Health, 12 F. Supp. 2d at 59. However, “[t]he ability of large buyers
to keep prices down . . . depends on the alternatives these large buyers have available to them.”
Sysco, 113 F. Supp. 3d at 48. Where mergers reduce alternatives—i.e., prevent the use of certain
competitive strategies—“the power buyers’ ability to constrain price and avoid price
discrimination can be correspondingly diminished.” Id. (citing Merger Guidelines § 8). Thus, the
mere presence of power buyers “does not necessarily mean that a merger will not result in anti-
competitive effects.” Cardinal Health, 12 F. Supp. 2d at 59. In assessing a power buyer argument,
the court should “examine the choices available to powerful buyers and how those choices likely
would change due to the merger,” keeping in mind that “[n]ormally, a merger that eliminates a
supplier whose presence contributed significantly to a buyer’s negotiating leverage will harm that
buyer.” Merger Guidelines § 8. Finally, although the consideration of non-entry factors—
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including the existence of power buyers—is “relevant, and can even be dispositive, in a section 7
rebuttal analysis,” Baker Hughes, 908 F.2d at 987, courts have not typically held “that power
buyers alone enable a defendant to overcome the government’s presumption of
anticompetitiveness.” Cardinal Health, 12 F. Supp. 2d at 58; Chicago Bridge & Iron Co. N.V. v.
FTC, 534 F.3d 410, 440 (5th Cir. 2008) (“[C]ourts have not considered the ‘sophisticated
customer’ defense as itself independently adequate to rebut a prima facie case.”).
2. ANALYSIS
Defendants argue that the FTC’s Global Fleets construct focuses on the largest shipping
companies—those most likely to have the power to constrain the merger’s anticompetitive effects.
In support of this contention, Defendants point out that customers tend to purchase other goods
from suppliers, which permits them to discipline attempted BWT and CWT price increases by
switching or credibly threatening to switch purchases of these other products to other suppliers or
by negotiating price decreases on other products. ECF No. 50-2 at 45; DFF ¶¶ 246–249.
Defendants further argue that customers could adapt purchases to another supplier’s distribution
network or shift part of their fleet to another competitor, since many vessels in Global Fleets do
not avail themselves of all of Defendants’ networks—instead visiting a subset of available ports
and picking up MWT from an even smaller subset. DFF ¶¶ 250–253. Defendants also contend
that Global Fleets could stockpile larger quantities of MWT products in order to shift purchases to
major ports with lower costs, DFF ¶¶ 254–258; ECF No. 50-2 at 45–46, and that customers can
partner with suppliers to sponsor entry or expansion to new ports.
The court is unpersuaded by Defendants’ power buyer argument. The evidence is mixed—
at best—regarding the effectiveness of each of the Defendants’ suggested strategies. Although at
least one witness suggested that customers could shift purchases of other products in more
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competitive markets to other suppliers, see Kelleher Hrg. Tr. at 536:6–20, there is, as Dr. Nevo
noted, little empirical basis for the notion that this strategy—already available to large customers—
would yield any additional benefits beyond those customers currently enjoy. PX61002 ¶¶ 223,
232. Similarly, while testimony suggested that customers may be able to stockpile product and
concentrate purchases in ports where products are cheaper, that same testimony suggests that
storage space is often limited and that customers already do so. See e.g.,
(describing size of storage facilities onboard and efforts to ensure that product
sourcing occurs efficiently); see also Fry Hrg. Tr. at 963:13–964:22 (describing space constraints
due to safety regulations, number of different consumable products, and need to maximize
revenue-generating space). Defendants have not identified any new strategy or alternative likely
to emerge post-merger—instead, they have focused on strategies that are already part of the
competitive landscape and which show no promise of becoming more effective. On the other
hand, the FTC has shown that the merger will result in the loss of a proven strategy—the ability to
leverage one large, global supplier against another—that appears to be the most effective price
constraint in the consolidated MWT market. In other words, the FTC has established a reasonable
probability that as a result of the merger, sophisticated buyers will have one less alternative strategy
through which they can exercise power, and Defendants have not identified any equally or more
effective buyer options to counteract that loss. Thus, the reduction of buyer alternatives means
that “power buyers’ ability to constrain price and avoid price discrimination can be
correspondingly diminished,” Sysco, 113 F. Supp. 3d at 48, and evidence of buyer power is
insufficient to rebut the FTC’s prima facie case.
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c. Efficiencies
1. LEGAL STANDARD
As the Merger Guidelines explain, “a primary benefit of mergers to the economy is their
potential to generate significant efficiencies and thus enhance the merged firm’s ability and
incentive to compete, which may result in lower prices, improved quality, enhanced services, or
new products.” Merger Guidelines § 10. Though the Supreme Court has never recognized the so-
called “efficiencies” defense in a Section 7 case, other courts and the Horizontal Merger Guidelines
acknowledge that evidence of efficiencies may prove “relevant to the competitive effects analysis
of the market required to determine whether the proposed transaction will substantially lessen
competition,” Arch Coal, 329 F. Supp. 2d at 151, and accordingly that efficiencies produced by a
merger can form part of a defendant’s rebuttal of the FTC’s prima facie case. Sysco, 113 F. Supp.
3d at 81; Heinz, 246 F.3d at 720. This is true even though “[c]ourts have rarely, if ever, denied a
preliminary injunction solely based on the likely efficiencies.” CCC Holdings, 605 F. Supp. 2d at
72.
Potential efficiencies require close judicial scrutiny—“the court must undertake a rigorous
analysis of the kinds of efficiencies being urged by the parties in order to ensure that those
‘efficiencies’ represent more than mere speculation and promises about post-merger behavior,”
Heinz, 246 F.3d at 721, and a defendant must prove “extraordinary efficiencies” where market
concentration levels are high. Id. at 720–21. An efficiencies analysis must demonstrate that the
claimed efficiencies are (1) merger-specific, and (2) verifiable—meaning that efficiency claims
“must represent a type of cost saving that could not be achieved without the merger and the
estimate of the predicted saving must be reasonably verifiable by an independent party.” United
States v. H & R Block, Inc., 833 F. Supp. 2d 36, 89 (D.D.C. 2011); see also Sysco, 113 F. Supp.
573d at 82. Moreover, “it is incumbent upon the merging firms to substantiate efficiency claims,” as
“much of the information relating to efficiencies is uniquely in the possession of the merging
firms.” Merger Guidelines § 10.
2. ANALYSIS
Defendants claim that the proposed merger will result in significant merger-specific
efficiencies in the form of cost savings of and that these efficiencies will
be realized in four ways: (1) production cost reductions from eliminating duplicative product lines,
(2) customer-facing cost reductions from eliminating duplicative account managers and customer
service operations, (3) reductions from eliminating duplicative back-office and administrative
costs, and (4) price reductions as part of a plan to address expected revenue dis-synergies, in order
to compensate for the possibility of lost customers who oppose the merger.
The FTC engaged an expert, Dr. Dov Rothman, to evaluate whether Defendants had
substantiated their estimated cost efficiencies, and whether such efficiencies were merger-specific.
Dr. Rothman reviewed data and documentation from the merging parties, and the parties’
consultants provided him with spreadsheets relevant to their claimed cost savings. Dr. Rothman
concluded in his report and his testimony at the evidentiary hearing that the merging parties had
failed to provide sufficient information for him to verify the likelihood and magnitude of the
claimed cost savings. PX61001 at ¶ 10. In particular, Dr. Rothman found that the alleged cost
savings in each of the categories were based on a series of significant assumptions—percentage
reductions in cost, percentage increases in productivity, or assumed cost/product equivalencies—
that were “doing all the work” in calculation of the estimates. Rothman Hrg. Tr. at 1035:5–6. Dr.
Rothman further pointed out that Wilhelmsen failed to provide any information that would have
allowed him to confirm whether those assumptions are reasonable. See, e.g., Rothman Hrg. Tr. at
58
1039:19–1040:5 (“So what Wilhelmsen has provided here, it’s provided a description of the
process by which these cost savings were estimated. So it’s explained that it had functional teams
and Cardo Partners go around and identify and assess areas of duplicative overlap. And
Wilhelmsen has . . . provided information that describes the output of the analysis. What
Wilhelmsen hasn’t provided is information about the analysis itself. And I think there’s an
important distinction between describing the process of estimating cost savings and describing the
actual analysis, the assumptions that go into that analysis.”).
In response to these criticisms, Defendants note that WSS has a history of acquiring
companies that produce MWT chemicals—specifically Unitor and Nalfleet—that demonstrates
that WSS has previously achieved the cost savings it projected. Defendants also note that the
efficiency estimates went through many rounds of internal vetting, DFF ¶¶ 352, 354, 357, 358, and
rely on the testimony and report of Dr. Israel, who contended that the estimates are verifiable
insofar as WSS identified the potential bases for cost savings, performed its own vetting and due
diligence, and has a track record of realizing projected cost savings. DX-0060 ¶¶ 287, 290, 298.
The court finds that Defendants have failed to carry their burden to demonstrate the
verifiability of their claimed efficiencies. In reaching this decision, the court stresses that the
determinative issue is neither the presence of assumptions nor the absence of completely precise
estimates. Instead, the critical issue is that because the bases for the assumptions Dr. Rothman
identified and their role in the efficiencies analysis is unclear, the reasonableness of those
assumptions, along with the ultimate determinations of likelihood and magnitude, cannot be
verified with any degree of rigor. Heinz, 246 F.3d at 721 (“[G]iven the high concentration levels,
the court must undertake a rigorous analysis of the kinds of efficiencies being urged by the parties
in order to ensure that those ‘efficiencies’ represent more than mere speculation and promises
59
about post-merger behavior.”) (emphasis added); see also id. (scrutinizing quantitative basis for
claimed efficiencies). Nor can reference to the merging parties’ past practices, managerial
expertise and incentives, or internal verification processes serve to substantiate any efficiencies.
The court cannot substitute Defendants’ assessments and projections for independent verification.
H & R Block, 883 F. Supp. 2d at 91 (“While reliance on the estimation and judgment of
experienced executives about costs may be perfectly sensible as a business matter, the lack of a
verifiable method of factual analysis resulting in the cost estimates renders them not cognizable
by the Court. If this were not so, then the efficiencies defense might well swallow the whole of
Section 7 of the Clayton Act because management would be able to present large efficiencies based
on its own judgment and the Court would be hard pressed to find otherwise.”). The court concludes
that Defendants have failed to provide enough information about their estimated efficiencies to
render them “reasonably verifiable by an independent party.” Id. at 89. Given this conclusion, the
court need not address the question of merger-specificity.
B. Weighing the Equities
Notwithstanding the court’s determination on the likelihood of success on the merits, the
court must still “weigh the equities in order to decide whether enjoining the merger would be in
the public interest.” Heinz, 246 F.3d at 726. The interests at issue are “(i) the public interest in
effectively enforcing antitrust law and (ii) the public interest in ensuring that the FTC has the
ability to order effective relief if it succeeds at the merits trial.” Sysco, 113 F. Supp. 3d at 86; see
also Heinz, 246 F.3d at 726 (“The principal public equity weighing in favor of issuance of
preliminary injunctive relief is the public interest in effective enforcement of the antitrust laws.”).
The FTC notes that absent a preliminary injunction, Defendants can combine assets and operations
such that it is administratively difficult to restore competition to its pre-merger state. Heinz, 246
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F.3d at 726 (“Section 13(b) itself embodies congressional recognition of the fact that divestiture is
an inadequate and unsatisfactory remedy in a merger case.”). On the other hand, Defendants note
that if this court issues a preliminary injunction, they will abandon the transaction rather than
continue with the administrative proceeding—meaning that the efficiencies that they have
identified will be lost, along with their potential benefits to consumers. See Arch Coal, 329 F.
Supp. 2d at 160 (taking abandonment of the transaction into account in weighing the equities).
Given the court’s finding that Defendants’ claimed efficiencies cannot be independently
verified, the court cannot conclude on this record that those efficiencies outweigh the potential
harm to the public resulting from further consolidation in the MWT industry. Moreover, although
the court recognizes the time, resources, and effort that Defendants have put into planning this
transaction, the parties’ stated intention to abandon the transaction prior to the merits proceeding
is a private equity, and cannot on its own overcome the public equities that favor the FTC. Heinz,
246 F.3d at 727; Sysco, 113 F. Supp. 3d at 87.
IV. CONCLUSION
The court finds on the basis of the entire record that the FTC has carried its burden to show
a “reasonable probability” that the proposed merger between Drew and WSS would harm
competition in the market for supply of MWT products and services to Global Fleets. The FTC
has “raised questions going to the merits so serious, substantial, difficult and doubtful as to make
them fair ground for thorough investigation, study, deliberation and determination by the FTC in
the first instance and ultimately by the Court of Appeals,” Heinz, 246 F.3d at 714–15 (quoting
FTC v. Beatrice Foods Co., 587 F.2d 1225, 1229 (D.C. Cir. 1978)), and Defendants have offered
insufficient evidence to rebut the FTC’s showing of likely harm. Moreover, the equities favor
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issuance of a preliminary injunction. Accordingly, the FTC’s Motion for Preliminary Injunction
will be GRANTED. An appropriate order accompanies this memorandum opinion.
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