John C. Flood of Virginia, Inc. v. John C. Flood, Inc. ( 2010 )


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  •                              UNITED STATES DISTRICT COURT
    FOR THE DISTRICT OF COLUMBIA
    JOHN C. FLOOD OF VIRGINIA, INC., et                   )
    at.,                                                  )
    )
    Plaintiff/Counter-Defendants,       )
    )
    v.                                  ) Civil Case No. 06-1311 (RJL)
    )
    JOHN C. FLOOD, INC., et at.,                          )
    )
    Defendants/Counter-Plaintiffs.      )
    s~
    MEMORANDUM OPINION
    (March~, 2010) [#60 and 65]
    This case involves two sister companies in the plumbing business that are, in effect,
    fighting over their "inheritance." They both claim exclusive rights to two trademarks-
    JOHN C. FLOOD and its abbreviated form FLOOD. The plaintiff John C. Flood of
    Virginia, Inc. ("Virginia Flood") brought this suit against the defendants John C. Flood,
    Inc., which does business as John C. Flood of DC, Inc., as well as other individuals and
    corporate entities (collectively, "1996 Flood"). 1 Virginia Flood alleges four causes of
    action: (1) trademark infringement in violation of 
    15 U.S.C. § 1114
    (1) (Count 1), (2) unfair
    competition in violation of 15 U.S.c. § 1125(a) (Count 2), (3) common law service mark
    infringement and unfair competition (Count 3), and (4) declaration of Virginia Flood's
    priority over all defendants and its right to register the trademarks (Count 4). (CompI. [# 1]
    at 9-11; Am. CompI. [#28] at 13-18). 1996 Flood responded by bringing a number of
    The additional defendants include lC. Flood, Inc., J.C. Flood Company, John C.
    I
    Flood of DC, JCF Inc., John Doe Companies 1 and 2, Mark Crooks, Mel Davis, Robert
    Smiley, and Joanna Smiley. (Am. CompI. [#28] at 2-3).
    counterclaims against Virginia Flood and other parties (collectively, "Virginia Flood,,).2
    The counterclaims include: (1) false designation of origin, source, or sponsorship in
    violation of 
    15 U.S.C. § 1125
    (a) (Count 1); (2) cancellation of Virginia Flood's registration
    of the disputed trademarks (Count 2-4); (3) declaration of 1996 Flood's priority over
    Virginia Flood (Count 5); and (4) common law service mark infringement and unfair
    competition (Count 6). (Countercl. [#9] at 25-33). Now before the Court is Virginia
    Flood's Motion for Summary Judgment [#60] and 1996 Flood's Renewed Motion for Partial
    Summary Judgment [#65]. Unlike Virginia Flood, which has moved for judgment on all
    claims and counterclaims, 1996 Flood moves only for judgment on Virginia Flood's claims
    and for declaratory judgment as to its counterclaim for priority over Virginia Flood. 1996
    Flood leaves its remaining counterclaims for future disposition. Having considered the
    pleadings and the record in this case, I have concluded that Virginia Flood, as the licensee of
    the FLOOD marks, is estopped from now claiming ownership of those marks. Accordingly,
    for the reasons set forth below, Virginia Flood's Motion for Summary Judgment is DENIED
    and 1996 Flood's Motion for Partial Summary Judgment is GRANTED.
    BACKGROUND
    In 1984, defendants Mark Crooks and Mel Davis incorporated in Maryland a
    business by the name of John C. Flood, Inc. ("1984 Flood"). (Countercl. [#9],-r 11). This
    business provided plumbing, heating, and air conditioning services to customers in
    Maryland, the District of Columbia, and Virginia.   (ld.,-r,-r   11-12; Davis Dep. [#63-6] at 81).
    2 The other parties include John C. Flood, Inc. (a Virginia corporation), John C. Flood
    Contractors, Inc., Clinton Haislip, and James L. Seltzer, Jr. (Countercl. [#9] at 1).
    2
    1984 Flood traded under the service marks JOHN C. FLOOD and FLOOD (or variations
    thereof). (Davis Decl. [#37-2]   ``   3-5, 10-11).
    Four years later, to further expand their operations in Virginia, Crooks and Davis
    incorporated another business under the name John C. Flood of Virginia, Inc. ("Virginia
    Flood"). (Id. ~ 6). Crooks and Davis invited Clinton Haislip and James Seltzer, who then
    were employees of 1984 Flood, (Seltzer Decl. [#63-11] ~ 5), to join Virginia Flood as non-
    controlling shareholders. (Davis Decl. [#37 -2]        ~   7). Haislip and Seltzer initially owned
    49% of the stock, while Crooks and Davis owned 51 %, (Davis Dep. [#63-6] at 83), but
    eventually, Crooks and Davis gave Haislip and Seltzer an additional 1% share in the
    company, making Crooks and Davis equal owners with Haislip and Seltzer, (id. at 83-84,
    94). Because Haislip and Seltzer lacked the technical expertise to run the business by
    themselves at the outset, Crooks and Davis regularly helped with the technical aspects of the
    business, maintained the books and records, and appointed a manager to oversee day-to-day
    operations. (Id. at 58-60).
    There is no dispute that Virginia Flood had permission-that is, a license-to use the
    marks JOHN C. FLOOD and FLOOD without the modifier "of Virginia." The parties
    disagree, however, about the nature and scope of that license. In his declaration, Seltzer
    testified that Crooks and Davis made a verbal agreement to allow Virginia Flood to use the
    marks on, among other things, its service trucks, contracts, invoices, and telephone book
    advertisements. (Seltzer Decl. [#63-11]     ~   6). In exchange, Virginia Flood paid Crooks and
    Davis a weekly sum. (Id.). Davis testified, however, that Virginia Flood was allowed to use
    the marks JOHN C. FLOOD or FLOOD only until it replaced the service trucks that already
    3
    bore the marks and until it replaced old advertising spots with new ones. (Davis Dep. [#63-
    6] at 57, 60-61). In any event, neither party disputes that Virginia Flood, whether or not it
    had authority to do so, has used the disputed marks continuously since it was formed in
    1989. (See 
    id. at 91
    ; Seltzer Decl. [#63-11]    ~   7).
    In June 1991, 1984 Flood and its principals, Crooks and Davis, filed for bankruptcy
    reorganization under Chapter 11 of the Bankruptcy Code. (Countercl. [#9]         ~   15). Sometime
    after filing for bankruptcy, Crooks and Davis discontinued their involvement in Virginia
    Flood. (Davis Dep. [#63-6] at 26-27). They resigned as officers of the company in July
    1991. (Haislip Decl. [#41-1]   ~   7). Nearly two years later, in March 1993, the bankruptcy
    court appointed a trustee over 1984 Flood, and in September of that year, the bankruptcy
    court converted the case to Chapter 7 liquidation. (Countercl. [#9]    ~   15). Until the trustee
    was appointed, Crooks and Davis continued to operate 1984 Flood and to trade under the
    marks JOHN C. FLOOD and FLOOD. (Davis Decl. [#37-2] ~ 11). Once the trustee took
    control of 1984 Flood, however, Crooks and Davis shut down operations, turned the keys
    over to the trustee, and disconnected all the phones. (Davis Dep. [#63-6] at 104-06). At
    that point, 1984 Flood no longer generated any revenue. (Jd. at 105-06). Crooks and Davis
    also stopped monitoring Virginia Flood, (id. at 99), and relinquished its books, (id. at 96).
    In 1995, the trustee sold the 50% interest in Virginia Flood owned by Crooks and Davis to
    Haislip and Seltzer. (Countercl. [#9]   ~   17; Rinn Decl. [#37-3] at 234-35; Defs.' Resp. and
    Counterstatement to Virginia Flood Parties' Statement of Undisputed Material Facts [#73]            ~
    30).
    4
    Even though Crooks and Davis no longer operated 1984 Flood after the trustee
    assumed control of the company, they nevertheless carried on their plumbing, heating, and
    air conditioning business. (Davis Decl. [#37-2] ~ 12). Together with Robert and Joanna
    Smiley, Davis's son-in-law and daughter, both Crooks and Davis did business through
    various corporations known as J.C.F., Inc., J.C. Flood, John C. Flood of DC, Inc., and John
    C. Flood of MD, Inc. (collectively, "new Flood entities"). (Id.). These entities used the
    marks JOHN C. FLOOD and FLOOD, as well as other assets belonging to 1984 Flood.
    (Id.; Rinn Decl. [#37-3]   ``   5-6). To preserve those assets, the trustee commenced an
    adversary proceeding in the bankruptcy court in May 1995. (Rinn Decl. [#37-3]            ``   5-6).
    The trustee sought to enjoin the new Flood entities from misappropriating the assets of 1984
    Flood, including its service marks. (Id.    ~   6). The trustee also requested that the bankruptcy
    court appoint a receiver to take control of 1984 Flood's assets and to preserve them for the
    creditors of the bankruptcy estate. (Id.). In June 1995, the bankruptcy court entered a
    consent order for a preliminary injunction against the new Flood entities and for the
    temporary appointment of a receiver with the authority to take charge of the new Flood
    entities and their assets, including the JOHN C. FLOOD and FLOOD trade names. (Id.                ~
    10). The bankruptcy court renewed the receiver's authority in August 1995, (id.         ~   12), and
    the following month, the court entered a consent order making the receivership and the
    injunction permanent, (id.   ~   16).
    In October 1995, the trustee proposed that the assets and stock of the new Flood
    entities held in receivership, along with the trade names JOHN C. FLOOD, INC. and
    FLOOC, INC., be sold to Crooks, Davis, and the Smileys. (Id.         ~   18). Haislip and Seltzer,
    5
    as creditors of the bankruptcy estate, filed an objection to the proposed sale on the ground
    that Crooks, Davis, and the Smileys had unlawfully diverted and concealed estate assets to
    the detriment of creditors. (Id.   ~   20). Haislip and Seltzer also offered a bid of their own to
    purchase only the trade names and telephone numbers of 1984 Flood. (Id.            ~   21 &
    Attachment B-12 `` 9-10). In response to Haislip's and Seltzer's objections, both Crooks
    and Davis withdrew, leaving only the Smileys, who chose to increase their bid. (Id.            ~   22).
    After evaluating the competing bids, as well as Haislip's and SeIter's objections, the
    bankruptcy court approved the sale of the assets and stock of the new Flood entities, as well
    as the trade names of John C. Flood, Inc. and Flood, Inc., to the Smileys. (Id.         ~   22 &
    Attachment B-13). Several months later, in February 1996, the Smileys incorporated a
    business in Maryland under the name John C. Flood, Inc. ("1996 Flood"). (Pl.'s Mot. for
    Summ. J., Ex. B [#63-2]). Later the same month, the trustee executed a bill of sale
    conveying the stock of the new Flood entities and the trade names of John C. Flood, Inc. and
    Flood, Inc. to the Smileys pursuant to the proposal approved by the bankruptcy court. (Id.,
    Ex. A [#63-1]).
    Like Virginia Flood, 1996 Flood operates in the metropolitan Washington, D.C. area
    and uses the marks JOHN C. FLOOD and FLOOD. (Countercl. [#9]                ~   53). Because the
    two companies compete for the same customers, their use of the same or similar trade names
    has-not surprisingly-caused confusion in the marketplace. (Id.; Davis Dep. [#63-6] at
    131-32). In an effort to secure its right to the disputed marks, Virginia Flood sought and
    eventually obtained in 2000 two trademark registrations from the U.S. Patent and
    Trademark Office ("USPTO")-one for the word JOHN C. FLOOD and another for a logo
    6
    incorporating the mark JOHN C. FLOOD. (Virginia Flood Parties' Statement of
    Undisputed Material Facts [#61]   ``   41-42). Nearly five years later, 1996 Flood commenced
    an action before the Trademark Trial and Appeal Board ("TTAB") of the USPTO, seeking
    to cancel the registrations. (Countercl. [#9] ~ 44). In July 2006, more than a year into the
    TTAB action, Virginia Flood brought this trademark infringement suit, (see 
    id.
         ~   48), in
    which both parties claim exclusive rights to the trademarks JOHN C. FLOOD and its
    abbreviated version FLOOD.
    DISCUSSION
    This case comes before the Court on Virginia Flood's Motion for Summary
    Judgment and 1996 Flood's Motion for Partial Summary Judgment. Summary judgment is
    warranted where the evidence shows "that there is no genuine issue as to any material fact
    and that the movant is entitled to judgment as a matter of law." Fed. R. Civ. P. 56(c)(2).
    Here, there is no meaningful dispute as to any fact that bears on the Court's disposition of
    the case. As a result, the question is simply which party is entitled to prevail as a matter of
    law. For reasons discussed more thoroughly below, the Court believes that 1996 Flood, as
    the successor-in-interest to the licensor of the disputed marks, is entitled to prevail because
    Virginia Flood, the licensee, is barred by the equitable doctrine of licensee estoppel from
    asserting claims of priority over and above the licensor.
    The threshold issue in any trademark infringement case is whether the plaintiff can
    show "that it owns a valid trademark." Globalaw Ltd. v. Carmon & Carmon Law Office,
    
    452 F. Supp. 2d 1
    ,26 (D.D.C. 2006) (internal quotation marks omitted). The same
    requirement applies to statutory and common law claims of infringement as well as statutory
    7
    and common law claims of unfair competition. See, e.g., Info. Superhighway, Inc. v. Talk
    Am., Inc., 
    395 F. Supp. 2d 44
    , 56 (S.D.N.Y. 2005) ("The elements necessary to prevail on
    common law causes of action for trademark infringement and unfair competition mirror
    Lanham Act claims."); Am. Ass 'nfor Advancement ofSci. v. Hearst Corp., 
    498 F. Supp. 244
    ,262 (D.D.C. 1980) ("Where [the mark] is not inherently distinctive, the essential
    elements are the same for either a trademark infringement or unfair competition action.").
    Obviously, a plaintiff cannot claim infringement, or unfair competition, if it cannot
    rightfully establish ownership of the disputed marks.
    Virginia Flood offers two theories to support its claim of ownership over the FLOOD
    marks. First, Virginia Flood contends, quite simply, that it has "priority." In other words, it
    owns the marks by virtue of having used them first. "In the ordinary case of parties
    competing under the same mark in the same market, it is correct to say that prior
    appropriation settles the initial question of ownership, and that the service mark rights of the
    senior user trump those of the junior user." Globalaw, 
    452 F. Supp. 2d at 27
    . Because
    Virginia Flood has used the FLOOD marks continuously since its formation in 1989,
    whereas 1996 Flood did not begin using them until its incorporation in 1996, Virginia Flood
    contends that it has priority over 1996 Flood and thus an exclusive right to use the marks. 3
    3 Virginia Flood also contends that the two registrations it obtained from the USPTO
    in 2000 establish a presumption that it has an exclusive right to the marks. Although a
    registration is "prima facie evidence of the validity ... of the registrant's ownership of the
    mark, and of the registrant's exclusive right to use the registered mark," 15 U.S.c. §
    1115(a), that presumption runs only to the date on which the registrant filed its trademark
    application. See id. § 1057( c) ("Contingent on the registration of a mark ... , the filing of
    the application to register such mark shall constitute constructive use of the mark, conferring
    a right of priority .... "). In this case, Virginia Flood filed its application to register the
    FLOOD marks in 1999, (Am. Compi. [#28] `` 39-40), three years after 1996 Flood began
    8
    This theory is unconvincing, however, because it conveniently disregards how 1996
    Flood came to use the marks. 1996 Flood did not obtain the marks surreptitiously. To the
    contrary, it purchased the marks from the trustee of the bankruptcy estate, who in tum had
    obtained the marks when 1984 Flood, the original owner of the FLOOD marks, entered into
    Chapter 7 bankruptcy. (See Pl.'s Mot. for Summ. J., Ex. A [#63-1]). There is no reason to
    believe-and Virginia Flood certainly offers none-that a company's priority of ownership
    over its trademark ceases merely because the company goes bankrupt. The company's
    trademark and associated goodwill are valuable assets that become part of the bankruptcy
    estate and can be validly sold, assigned, or transferred by the estate. See, e.g., McKay v.
    Mad Murphy's, Inc., 899 F. SUpp. 872, 878 (D. Conn. 1995) ("A trustee in bankruptcy has
    the power to sell the trademarks and accompanying good will of the bankrupt .... ");
    Johanna Farms, Inc. v. Citrus Bowl, Inc., 468 F. SUpp. 866, 874 (E.D.N.Y. 1978) ("[U]pon
    the bankruptcy of the trademark owner, the trademark together with the goodwill it
    symbolizes becomes vested in the Trustee in Bankruptcy, and may be sold by him as an
    asset of the estate." (internal citation omitted)); Merry Hull & Co. v. Hi-Line Co., 
    243 F. Supp. 45
    , 52 (S.D.N.Y. 1965) (holding that the "defendant obtained good title to the mark
    through [the defendant's] purchase at the bankruptcy sale"). Because 1996 Flood acquired
    the FLOOD marks from the bankruptcy estate, it is the successor-in-interest of 1984 Flood,
    the original owner of the marks. Therefore, the fact that Virginia Flood can demonstrate
    using the marks, (id. ,-r 57). Because the registrations are later in time, they cannot establish
    Virginia Flood's priority over 1996 Flood. In any event, the presumption claimed by
    Virginia Flood is not conclusive. It may be overcome by "any legal or equitable defense or
    defect ... which might have been asserted ifsuch mark had not been registered." 
    15 U.S.C. §1115
    (a).
    9
    continuous use prior to 1996 Flood's acquisition of the marks does not necessarily entitle
    Virginia Flood to priority over 1996 Flood.
    Of course, a trustee can lose ownership or priority over trademarks that are within the
    bankruptcy estate. Even though a trademark and its associated goodwill may survive the
    temporary cessation of business activities during the course of a bankruptcy, the trustee may
    nevertheless, "by his actions or inaction[,] effect the demise" of the trademark or trade
    name. Hough Mfg. Corp. v. Va. Metal Indus., Inc., 
    453 F. Supp. 496
    , 500 (E.D. Va. 1978)
    (citing Merry Hull & Co., 
    243 F. Supp. at 50
    ). This principle is the basis for Virginia
    Flood's second theory of ownership. According to Virginia Flood, 1996 Flood did not
    acquire the FLOOD marks from the bankruptcy estate because the estate had already
    abandoned ownership of the marks through naked licensing. 4 Simply put, the trustee had
    nothing to sell. Because the bankruptcy estate abandoned the FLOOD marks, Virginia
    Flood claims that it now has priority ownership by virtue of its continuous use of the marks
    since 1989.
    Abandonment by naked licensing occurs when a trademark owner licenses its
    trademark but fails "to exercise appropriate control and supervision over its licensees."
    Exxon Corp. v. Oxxford Clothes, Inc., 
    109 F.3d 1070
    , 1075 (5th Cir. 1997); see also
    Boersma v. Executive Travel Club, Inc., 
    256 F. Supp. 289
    , 290 (D.D.C. 1966) (stating that
    4  The only theory of abandonment raised by Virginia Flood in its Motion for
    Summary Judgment is naked licensing. All other theories, even if alluded to in the
    Complaint, are therefore waived. See Grenier v. Cyanamid Plastics, Inc., 
    70 F.3d 667
    ,678
    (1 st Cir. 1995) ("Even an issue raised in the complaint but ignored at summary judgment
    may be deemed waived."); Head Start Family Educ. Program, Inc. v. Coop. Educ. Servo
    Agency 11,
    46 F.3d 629
    , 635 (7th Cir. 1995) (holding that an argument not raised by a party
    in its motion for summary judgment is waived).
    10
    "the owner of a registered mark may license its use to others so long as such agreements are
    not merely naked license agreements"). The licensor, however, need not micromanage the
    licensee. To the contrary, "[r]etention of a trademark requires only minimal quality
    control." Ky. Fried Chicken Corp. v. Diversified Packaging Corp., 
    549 F.2d 368
    , 387 (5th
    Cir. 1977). Because naked licensing is treated as an unintentional abandonment of the
    trademark, "which triggers the loss of trademark rights against the world, anyone attempting
    to show such abandonment via naked licensing faces a stringent burden of proof." Creative
    Gifts, Inc. v. UFO, 
    235 F.3d 540
    , 548 (lOth Cir. 2000); see also Exxon Corp., 
    109 F.3d at 1075-76
    . The rationale for abandonment by naked licensing is rather straightforward: "If a
    trademark owner allows licensees to depart from its quality standards, the public will be
    misled, and the trademark will cease to have utility as an informational device. A trademark
    owner who allows this to occur loses its right to use the mark." Ky. Fried Chicken, 
    549 F.2d at 387
    .
    Typically, naked licensing is used as a shield by the licensee against infringement
    claims brought by the licensor. See Exxon Corp., 109 F .3d at 1078 ("The naked licensing
    defense has traditionally been used in the context of infringement claims brought by the
    trademark owner .... "). Here, however, the licensee is using naked licensing as a sword to
    pry ownership rights from the licensor. Indeed, Virginia Flood does not contend that the
    oral agreement made by Crooks and Davis to allow Virginia Flood to use the FLOOD marks
    was a naked license. Instead, it contends that the arrangement became a naked license in
    September 1993, at the latest, when Crooks and Davis, and then the trustee, ceased
    monitoring Virginia Flood's operations. From that point forward, says Virginia Flood, the
    11
    licensor exercised absolutely no control over the quality of services performed by Virginia
    Flood under the FLOOD trade name.
    Whatever the merits of this naked licensing argument, Virginia Flood is in no
    position to make it. Virginia Flood's status as the licensee bars it from using the naked
    licensing doctrine as a weapon to pry ownership of the FLOOD marks from 1996 Flood, the
    successor-in-interest of the licensor 1984 Flood. "The licensee is estopped from claiming
    any rights against the licensor which are inconsistent with the terms of the license. . .. He is
    estopped from contesting the validity of the mark, ... or challenging the license agreement
    as void or against public policy, e.g., because it granted a naked license." Creative Gifts,
    
    235 F.3d at 548
     (internal quotation marks omitted).5
    By entering into the license agreement, the licensee recognizes the licensor's
    ownership of the mark and by implication, covenants not to challenge the
    licensor's rights. This implied covenant also estops the licensee from
    claiming that the licensor abandoned his rights by failing to exercise adequate
    quality control during the terms of the license.
    Westco Group, Inc. v. K.B. & Assocs., Inc., 
    128 F. Supp. 2d 1082
    , 1089 (N.D. Ohio 2001)
    (internal quotation marks and emphasis omitted). Indeed, '''[t]he case for estoppel is
    strongest when the licensee's challenge rests on its own conduct under the license, such as ..
    . a claim of abandonment based on inadequate supervision of the licensee by the licensor. '"
    5 See also Pro!'l Golfers Ass 'n ofAm. v. Bankers Life & Cas. Co., 
    514 F.2d 665
    ,671
    (5th Cir. 1975) (noting that "a licensee is estopped to contest the validity of the licensor's
    title during the course of the licensing arrangement"); Heaton Distrib. Co. v. Union Tank
    Car Co., 
    387 F.2d 477
    ,482 (8th Cir. 1967) ("Even in the absence of any proviso in the
    contract not to contest the validity of the trademark or trade name, we think that the dealer,
    in recognizing the manufacturer as the owner of the trademark or trade name under the
    terms of the agreement, would be estopped to claim otherwise. "); E. G.L. Gem Lab Ltd. v.
    Gem Quality Inst., Inc., 
    90 F. Supp. 2d 277
    , 292 (S.D.N.Y. 2000) (holding that the licensee
    "is precluded from contending that the [marks] are invalid by virtue of his acceptance of a
    sublicense to use them").
    12
    
    Id.
     (quoting Restatement (Third) of Unfair Competition § 33 (1995) (emphasis omitted)).
    The reason is clear: "[A] licensee claiming that its own license is a naked license essentially
    seeks to benefit from its own misfeasance." Id. To make out a claim of naked licensing, the
    licensee must show that the quality of its goods or services suffered due to the lack of
    supervision by the licensor. "[B]y relying on its own ability to offer inferior or nonuniform
    goods and services under the trademark or trade name, the licensee seeks to free itself of the
    constraints imposed by the licensor's ownership of the trademark or trade name." Id. A
    naked licensing claim is particularly self-serving (and contrary to the consuming public's
    interests) when used, as it is here, as a sword against the licensor.
    The Court recognizes, of course, that licensee estoppel is an equitable defense. "[T]he
    doctrine is not subject to rigid application. Instead, a court considering the doctrine's
    application remains free to consider the particular circumstances of the case, including the
    nature of the licensee's claim." Id. at 1090 (internal quotation marks and alterations
    omitted). Here, the equities weigh in favor of applying licensee estoppel.
    First, as I have already mentioned, Virginia Flood seeks to employ the naked
    licensing doctrine, not as a defense to 1996 Flood's infringement claims, but as an offensive
    claim to transfer ownership of the marks from the licensor to the licensee based solely on the
    licensee's allegations that it is not adequately supervised. The equitable considerations that
    justify licensee estoppel are partiCUlarly relevant in this case given that Virginia Flood is the
    only licensee. Had Virginia Flood pointed to other licensees the quality of whose services
    had also declined due to inadequate control by 1996 Flood and its predecessors, the scales
    might have tipped against licensee estoppel. "The case for applying the licensee estoppel
    13
    doctrine is weak when the licensee asserts a lack of control by the licensor over other users."
    Id. (internal quotation marks omitted and emphasis added). That is because a licensee loses
    the value of its licensed trademark "[ w]hen a licensor fails to control the quality of goods or
    services sold by other licensees." Id. Unfortunately for Virginia Flood, that is not the case
    here. As the only licensee, Virginia Flood has complete control over the value of its license.
    So long as it provides quality services on par with the licensor's services, the value of the
    license will not diminish. Virginia Flood cannot claim that the license is void and that it now
    has exclusive rights to the FLOOD marks because it has failed to maintain the quality of
    services that customers have come to expect from the FLOOD name. The point of licensee
    estoppel is to foreclose the sort of claim, like the one here, where the licensee blames the
    licensor for the licensee's own failure to preserve the value of the license, and it is
    particularly warranted where the claim is raised offensively to deprive the licensor of its
    ownership of the licensed trademark.
    Second, although Virginia Flood's principals could have asserted their claim of
    ownership over the FLOOD marks when the trustee proposed in October 1995 to sell the
    marks to the Smileys, (Rinn Decl. [#37-3],-r 18-19), they did not do so. Instead, Haislip and
    Seltzer challenged the sale, not on the basis that they owned the marks by virtue of naked
    licensing, but on the basis that Crooks, Davis, and the Smileys had unlawfully diverted and
    concealed estate assets to the detriment of creditors. (See id. ,-r 20 & Attachment B-12).
    They even offered a bid to purchase the marks. (Id. ,-r 21 & Attachment B-12 ,-r,-r 9-10). To
    say the least, it is curious that Haislip and Seltzer offered to pay for the very marks that they
    now claim to have owned since September 1993, at the latest, when Crooks and Davis, and
    14
    then the trustee, ceased exercising control over Virginia Flood. It is even more curious that
    Haislip and Seltzer failed to even mention their claim of ownership at that time. As such,
    Virginia Flood's utter failure to assert its ownership rights when afforded an obvious
    opportunity to do so weighs decisively in favor of applying licensee estoppel to its claims
    here. 6
    CONCLUSION
    Because 1996 Flood is the successor-in-interest of 1984 Flood, the original owner of
    the FLOOD marks, and because Virginia Flood is barred by the doctrine of licensee
    estoppel from asserting its naked licensing claim to obtain priority over the marks, 1996
    Flood is entitled to summary judgment on all of Virginia Flood's claims. For the same
    reasons, it is also entitled to summary judgment on Count 5 of its Counterclaim for a
    declaration of its priority over Virginia Flood and of its exclusive right to use and register
    the marks JOHN C. FLOOD and FLOOD. 7 Accordingly, Count 5 of 1996 Flood's
    Virginia Flood contends that 1996 Flood cannot seek equitable relief because it has
    6
    "unclean hands." (Virginia Flood Parties' Reply to Defs.' Opp'n to PIs.' Mot. for Summ. J.
    [#74] at 16). Virginia Flood points specifically to evidence that Crooks, Davis, and the
    Smileys misappropriated assets from the bankruptcy estate. (Jd. at 17). Although it is true
    that their unauthorized use of estate assets prompted the trustee to seek and obtain
    appointment of a receiver, it is not altogether clear why that should foreclose 1996 Flood
    from obtaining equitable relief now that it has purchased the marks from the trustee. That
    the trustee decided to sell the marks to 1996 Flood, even over the same objections now
    raised by Virginia Flood, weighs heavily against Virginia Flood's unclean hands argument.
    7 Because 1996 Flood requested relief only on Count 5 of its Counterclaim, the Court
    reserves judgment as to the remaining counts. The Court notes, however, that even though
    licensee estoppel forecloses Virginia Flood from using naked licensing as a sword, it does
    not necessarily foreclose Virginia Flood from asserting naked licensing as an estoppel
    defense against 1996 Flood's infringement and unfair competition counterclaims. See
    Exxon Corp., 109 FJd at 1076 n.7 (noting that a licensee in a purported naked license may
    "invoke the naked licensing defense as a form of estoppel"); Sheila's Shine Prods., Inc. v.
    Sheila Shine, Inc., 
    486 F.2d 114
    , 124 (5th Cir. 1973) ("Failure to exercise such control and
    15
    Renewed Motion for Partial Summary Judgment is GRANTED and Virginia Flood's
    Motion for Summary Judgment is DENIED. An Order consistent with this Memorandum
    Opinion is attached herewith.
    ,
    ~
    United States District Judge
    supervision for a significant period of time may estop the trademark owner from challenging
    the use of the mark and business which the licensee has developed during the period of such
    unsupervised use."). A word to the wise is sufficient.
    16