inTeam Associates, LLC v. Heartland Payment Systems, Inc. ( 2016 )


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  •    IN THE COURT OF CHANCERY OF THE STATE OF DELAWARE
    INTEAM ASSOCIATES, LLC,               )
    )
    Plaintiff,                )
    )
    v.                              )    C.A. No. 11523-VCMR
    )
    HEARTLAND PAYMENT SYSTEMS, )
    INC., a Delaware corporation,         )
    )
    Defendant.                )
    _______________________________       )
    HEARTLAND PAYMENT SYSTEMS, )
    INC.,                                 )
    )
    Counterclaim Plaintiff,   )
    )
    v.                              )
    )
    LAWRENCE GOODMAN, III, and )
    INTEAM ASSOCIATES, LLC,               )
    )
    Counterclaim Defendants. )
    MEMORANDUM OPINION
    Date Submitted: June 10, 2016
    Date Decided: September 30, 2016
    Thad J. Bracegirdle and Andrea S. Brooks, WILKS, LUKOFF &
    BRACEGIRDLE, LLC, Wilmington, Delaware; Attorneys for Plaintiff and
    Counterclaim Defendants.
    Jeffrey L. Moyer, Travis S. Hunter, and Arun J. Mohan, RICHARDS LAYTON &
    FINGER, P.A., Wilmington, Delaware; Attorneys for Defendant and Counterclaim
    Plaintiff.
    MONTGOMERY-REEVES, Vice Chancellor.
    In this action, two Delaware entities, inTEAM Associates, LLC
    (―inTEAM‖) and Heartland Payment Systems, Inc. (―Heartland‖), that own K-12
    school meal management software each assert breach of contract claims against the
    other. inTEAM‘s predecessor, School Link Technologies, Inc. (―SL-Tech‖), and
    Heartland entered into a transaction in which Heartland bought substantially all of
    SL-Tech‘s assets. The transaction was detailed in three agreements that were
    executed together and work in tandem. These agreements contain various non-
    competition, non-solicitation, exclusivity, and cross-marketing and support
    obligations.
    inTEAM alleges that Heartland breached its non-competition obligations as
    well as its cross-marketing and support obligations.        Heartland claims that
    inTEAM breached its reciprocal non-competition covenant, and inTEAM‘s chief
    executive officer breached his non-solicitation and non-competition obligations.
    In this post-trial Memorandum Opinion, I hold that inTEAM did not breach
    any of its contractual obligations.      Heartland, however, breached its non-
    competition and exclusivity obligations, and inTEAM‘s chief executive officer
    breached certain of his non-solicitation provisions. No affirmative defense excuses
    any of the breaches. As a result, both inTEAM and Heartland are entitled to relief.
    1
    I.    BACKGROUND
    These are my findings of fact based on the parties‘ stipulations, documentary
    evidence, and testimony of eight witnesses during a four-day trial. I accord the
    evidence the weight and credibility I find it deserves.1
    A.     Parties and Relevant Non-Parties
    inTEAM is a Delaware limited liability company with its principal place of
    business in Santa Monica, California.2 inTEAM operates ―in the USDA-driven,
    funded state and local school district child nutrition programs, primarily in K
    through 12 schools,‖ offering ―consulting services, training services and
    technology at both the state and school district level.‖3           Before the parties‘
    execution of the Asset Purchase Agreement, dated September 12, 2011 (the ―Asset
    Purchase Agreement‖), inTEAM was a division of SL-Tech.
    SL-Tech ―develop[ed], manufacture[d], [sold], service[d] and maintain[ed]
    computer software and POS terminal hardware‖ that was ―designed to facilitate (i)
    1
    Citations to testimony presented at trial are in the form ―Tr. # (X)‖ with ―X‖
    representing the surname of the speaker, if not clear from the text. After being
    identified initially, individuals are referenced herein by their surnames without
    regard to formal titles such as ―Dr.‖ No disrespect is intended. Exhibits are cited
    as ―JX #,‖ and facts drawn from the parties‘ Joint Pre-Trial Stipulation and Order
    are cited as ―PTO ¶ #.‖ Unless otherwise indicated, citations to the parties‘ briefs
    are to post-trial briefs.
    2
    PTO ¶ III.A.1.
    3
    Tr. 11-12 (Goodman).
    2
    accounting and (ii) reporting of transactional data functions and management of
    food service operations of K-12 schools (including point-of-sale operations, free
    and reduced application processing, ordering and inventory, menu planning and
    entry of meal and other payments by parents via the Internet or kiosk).‖4
    Chip Goodman is the Chief Executive Officer (the ―CEO‖) of inTEAM and,
    prior to the parties‘ execution of the Asset Purchase Agreement, was the CEO and
    ―Major Shareholder‖ (as defined in the Asset Purchase Agreement) of SL-Tech.5
    Janet Luc Griffin is the Director of Business Development at inTEAM and is the
    contact person for state agency deals, provides consulting services for districts and
    state agencies, and reviews software implementation.6 Lei Ditch is the Director of
    Technology at High5LA, LLC, formerly Startech Global Corporation (―Startech‖),
    who was hired by SL-Tech to help develop their software products.7
    Heartland is a Delaware corporation with its principal place of business in
    Princeton, New Jersey.8 Heartland is a credit card payment processor for various
    4
    PTO ¶ III.A.6 (citing JX 25 at 1).
    5
    
    Id. ¶ III.A.3.
    6
    Tr. 361-62 (Griffin).
    7
    Tr. 481-84 (Ditch).
    8
    PTO ¶ III.A.2.
    3
    industries, including K-12 schools.9     Heartland also offers computer software
    products designed to help customers manage school meal programs for the K-12
    foodservice industry in the United States.10      These products perform menu
    planning, create recipes, monitor inventory, process orders, analyze nutrients,
    generate production records, and facilitate USDA compliance.11
    Michael Lawler currently serves as the President of the Strategic Markets
    Group for Heartland and is responsible for the School Solutions division, among
    others.12   Terry Roberts is the Senior Vice President of Heartland‘s School
    Solutions division; he served as SL-Tech‘s Chief Operating Officer (―COO‖)
    before its acquisition by Heartland.13 Tyson Prescott is the Director of Research
    and Development for Heartland and was a software development manager at SL-
    Tech before its acquisition by Heartland.14
    9
    Tr. 611-12 (Lawler).
    10
    
    Id. 11 Id.
    at 618.
    12
    
    Id. at 608-11.
    13
    Tr. 982-83 (Roberts).
    14
    Tr. 789-90 (Prescott).
    4
    B.     Facts
    The federal government provides funding to schools that participate in and
    comply with certain meal nutrition programs for students.15 The United States
    Department of Agriculture (the ―USDA‖) issues national regulations for these meal
    nutrition programs, and state agencies monitor compliance with the regulations
    through an administrative review process.16 As part of these programs, the federal
    government subsidizes meals at various rates that are set each year.17
    Until 1977, the regulations focused on four menu ―components:‖ meat,
    vegetables/fruits, grains, and milk.18 By the 1990s, the focus shifted to certain
    nutrient targets, and the government introduced Nutrient Standard Menu Planning,
    which required schools to keep track of extensive nutrition information for various
    food offerings.19 This spurred the development of software programs to assist
    schools in managing this information. The USDA approves software programs
    15
    DOROTHY PANNELL-MARTIN & JULIE A. BOETTGER, SCHOOL FOOD & NUTRITION
    SERVICE MANAGEMENT FOR THE 21ST CENTURY 5 (6th ed. 2014).
    16
    
    Id. at 6-8.
    17
    
    Id. at 13
    (showing base rates for SY2014 are $0.34 for paid lunch, $2.59 for a
    reduced-price lunch, and $2.99 for a free lunch).
    18
    
    Id. at 77.
    19
    
    Id. 5 that
    perform the required ―nutrient analysis.‖20 This software, Nutrient Analysis
    Software Approved for Nutrient Analysis Required in the School Meal Programs
    (―Nutrient Analysis Software‖),21 analyzes calories, saturated fat, sodium, protein,
    Vitamin A, total fat, dietary fiber, carbohydrates, water, and iron, among other
    nutrients, either by utilizing manual data entry of all menu items or by retrieval of
    nutrient data from an approved database.22
    In 2010, the federal government promulgated the Healthy, Hunger-Free Kids
    Act of 2010 (the ―HHFKA‖).23         Later that year, the Institute of Medicine‘s
    Committee on Nutritional Standards for National School Lunch and Breakfast
    Programs, of which inTEAM consultant Mary Jo Tuckwell was a member, issued
    new recommendations for changes to related USDA regulations (the ―IOM
    Report‖).24 The IOM Report suggested an integration of the pre-1977 menu-
    component model with the 1990s nutrient-focused model, which would emphasize
    20
    JX 400.
    21
    
    Id. 22 Tr.
    910 (Fox); JX 400.
    23
    42 U.S.C. § 1751 et seq.; PANNELL-MARTIN & BOETTGER, supra note 15, at 78-
    80.
    24
    INST. OF MED. OF THE NAT‘L ACADS. COMM. ON NUTRITION STANDARDS FOR
    NAT‘L SCH. LUNCH AND BREAKFAST PROGRAMS, SCHOOL MEALS: BUILDING
    BLOCKS      FOR     HEALTHY       CHILDREN        v,   194-95,   235     (2010),
    http://www.fns.usda.gov/sites/default/files/SchoolMealsIOM.pdf; JX 248, at 1.
    6
    food-based menu planning and deemphasize nutrient analysis.25           The USDA
    followed these recommendations and issued proposed rule changes on January 13,
    2011 that stated, ―nutrient-based menus will be eliminated and only food-based
    menu planning will be permitted . . . .‖26 The new regulations create five main
    food groups (meat/high protein foods, whole grains, vegetables, fruit, and fat-
    free/low-fat milk), which have specified subcategories and nutrient targets for
    calories, saturated fat, trans fat, and sodium.27
    Under the HHFKA, the USDA also introduced performance-based funding
    to foster compliance with the new meal standards.28 Currently, a school district
    may receive an additional six cents per reimbursable meal if it complies with the
    meal pattern requirements promulgated               under the HHFKA (―six cent
    25
    INST. OF MED. OF THE NAT‘L ACADS. COMM. ON NUTRITION STANDARDS FOR
    NAT‘L SCH. LUNCH AND BREAKFAST PROGRAMS, supra note 24, at 194-95 (―[The]
    USDA could consider . . . approaches [that] would move away from the current
    emphasis on completing nutrient analysis and documenting compliance. The
    initial approach might address fewer elements at a time but occur on a more
    frequent basis. . . . Focusing on Meal Requirements rather than the Nutrient
    Targets in planning and assessing school meals fits with the goals of both CRE
    and SMI reviews.‖); JX 58, at 4-5; Tr. 58 (Goodman).
    26
    Nutrition Standards in the National School Lunch and School Breakfast Programs,
    76 Fed. Reg. 2494, 2536 (proposed January 13, 2011).
    27
    PANNELL-MARTIN & BOETTGER, supra note 15, at 78, 80-81.
    28
    JX 321, at 12.
    7
    certification‖).29 The governing state authority must make an initial certification
    determination and, thereafter, monitor each school district‘s ongoing compliance
    with meal pattern requirements through administrative reviews that occur every
    three years.30
    In 2012, the USDA provided three options to school districts to submit
    information to their state agencies for six cent certification. Option 1 involved
    submitting menus, a USDA worksheet, and a nutrient analysis.31 This option
    allowed school districts that already owned Nutrient Analysis Software for their
    other needs to use it towards six cent certification as well. Option 2 allowed
    districts to submit menus, the USDA worksheet, and a Simplified Nutrient
    Assessment in lieu of nutrient analysis.32 The Simplified Nutrient Assessment only
    analyzes calories, saturated fat, and sodium.33 It does not require the data entry of
    all menu items or the use of a nutrient database.34 School districts using this option
    could purchase another category of USDA-approved software, called Menu
    29
    See PANNELL-MARTIN & BOETTGER, supra note 15, at 43; see also 42 U.S.C. §
    1753(b)(3)(C)(i) & (D).
    30
    See JX 401, at 5.
    31
    
    Id. at 10.
    32
    
    Id. at 12.
    33
    
    Id. 34 Id.
    8
    Planning Tools Approved for Certification for Six Cent Reimbursement (―Menu
    Planning Tools‖),35 which performs the necessary functions under this option.
    Under Option 3, the state agency would conduct an on-site review.36
    1.   The parties prior to the transaction
    Prior to the transaction, SL-Tech owned software and hardware to help K-12
    schools monitor their food service operations‘ compliance with applicable
    regulations.37 Three of these products are relevant in this dispute: WebSMARTT,
    mylunchmoney.com (―MLM‖), and the Decision Support Toolkit (―DST‖).
    WebSMARTT, a USDA-approved Nutrient Analysis Software, provided the end-
    to-end functionality to allow schools to monitor children‘s nutrition in school
    meals.38    WebSMARTT encompassed point of sale, free and reduced meal
    eligibility tracking, menu planning, nutrient analysis, and production records
    functionalities.39 MLM, a proprietary online payment-processing product, had
    approximately 10,000 schools as users.40
    35
    Tr. at 393-94 (Griffin); JX 400.
    36
    Tr. at 393-94 (Griffin).
    37
    PTO ¶ III.A.6 (citing JX 25, at 1); Tr. 20-22 (Goodman).
    38
    Tr. 793-94 (Prescott).
    39
    
    Id. 40 JX
    12.
    9
    In 2007, SL-Tech began building DST Phase 1 as a prototype, and in 2009,
    SL-Tech engaged Startech to develop and write the functional design documents
    for the full software product, DST Phase 2, which SL-Tech published on January
    11, 2011 (the ―Functional Design Documents‖).41 In Phase 1, DST developed data
    analytics of sales and meal count data.42 In Phase 2, DST would become cloud-
    based software that would allow schools and districts to menu plan and project the
    menus‘ effects on staffing, equipment, and other costs, and state administrators
    would be able to view this data simultaneously.43
    SL-Tech also owned inTEAM, which was a ―15-year-old management
    consulting company known historically for its hands-on workshops in financial
    management for school nutrition programs.‖44 Additionally, inTEAM provided
    ―comprehensive assessments of school nutrition programs.‖45
    Heartland primarily acted as a credit card processor that provided terminals
    and software to enable merchants to accept credit cards.46 In 2010, Heartland
    41
    Tr. 487-90 (Ditch).
    42
    Tr. 30 (Goodman).
    43
    
    Id. at 33,
    54.
    44
    JX 58, at 4.
    45
    
    Id. 46 Tr.
    611-12 (Lawler).
    10
    began entering the K-12 school market because it ―saw an opportunity [to]
    acquir[e] these companies that provided [] food management software.‖47 Owning
    these products would allow Heartland to make money when the parents of students
    used their credit cards to pay for their children‘s lunches.48 This strategy became
    the Heartland School Solutions division.49
    2.        The transaction
    As part of their new School Solutions strategy, Heartland approached SL-
    Tech about a potential acquisition.50       Goodman prepared an ―Outline of Key
    Terms‖ in April 2011.51 Goodman proposed that Heartland pay $17 million at
    closing (representing 60% of a ―low-end valuation‖ of SL-Tech) plus earn-out
    payments (calculated as a percentage of a multiple of gross profit or EBITDA
    realized by Heartland) on each of the first five anniversaries of closing to
    compensate SL-Tech for the remaining 40% of the value of the company.52 In
    addition, Goodman would become CEO of Heartland‘s School Solutions
    47
    
    Id. 48 Id.
    at 613.
    49
    
    Id. at 612-13.
    50
    Tr. 738 (Lawler); Tr. 60 (Goodman).
    51
    Tr. 62 (Goodman).
    52
    JX 9, at 3.
    11
    business.53   Heartland, however, did not want inTEAM‘s consulting business,
    including DST, which it felt was outside their strategy of ―acquiring companies
    that provided the point-of-sale solutions to K through 12‖ schools.54
    Eventually, the two companies agreed that Heartland would purchase
    substantially all of SL-Tech‘s assets, excluding the ―inTEAM Business,‖ among
    others.55 Goodman would remain the owner and CEO of inTEAM as a separate
    legal entity, and he would serve as a consultant to Heartland.56        The parties
    effectuated the transaction through the execution of three agreements: the Asset
    Purchase Agreement, the Co-Marketing Agreement, dated September 30, 2011 (the
    ―Co-Marketing Agreement‖), and the Consulting Agreement, dated September 30,
    2011 (the ―Consulting Agreement‖). These agreements contain non-competition,
    non-solicitation, exclusivity, and cross-marketing and support obligations that form
    the basis of the alleged breaches here.
    a.   The Asset Purchase Agreement
    On September 12, 2011, SL-Tech (the ―Seller‖), Heartland (the ―Buyer‖),
    Goodman (the ―Major Shareholder‖), and other shareholders (the ―Seller
    53
    Tr. 65-66 (Goodman).
    54
    Tr. 614 (Lawler).
    55
    JX 25 (―Asset Purchase Agreement‖) Exs. A-4, M.
    56
    JX 13, at 3-5.
    12
    Shareholders‖) executed the Asset Purchase Agreement.57            Under the Asset
    Purchase Agreement, Heartland acquired WebSMARTT and MLM, among other
    assets, for $17 million.58
    i.   The non-competition provision
    The Asset Purchase Agreement‘s covenant not to compete states in relevant
    part as follows:
    For a period of five (5) years from and after the Closing
    Date, neither Seller nor the Major Shareholder will
    engage directly or indirectly, on Seller‘s or the Major
    Shareholder‘s own behalf or as a Principal or
    Representative of any Person, in providing any
    Competitive Services or Products or any business that
    School-Link conducts as of the Closing Date in any of
    the Restricted Territory . . . .59
    Thus, this non-competition provision prohibits SL-Tech and Goodman from
    engaging, directly or indirectly, on their own behalf or on behalf of any Person, in
    providing (1) any Competitive Services or Products, or (2) any business that
    School-Link conducts in the United States as of September 30, 2011.
    The Asset Purchase Agreement defines ―Competitive Services or Products‖
    and ―School-Link‖ as follows:
    57
    Asset Purchase Agreement at 1. The deal closed on September 30, 2011. 
    Id. at 4.
    58
    PTO ¶ III.B.4-5.
    59
    Asset Purchase Agreement § 5(n), Ex. A. (defining ―Restricted Territory‖ as the
    United States).
    13
    ―Competitive Services or Products‖ means a business
    that develops, manufactures, sells and services and
    maintains computer software and/or POS terminal
    hardware designed to facilitate (i) accounting and (ii)
    management and reporting of transactional data
    functions, of food service operations of K-12 schools
    (including point-of-sale operations, free and reduced
    application processing, ordering and inventory, and entry
    of meal and other payments by parents via the Internet or
    kiosk); provided, however, that for purposes of clarity,
    Competitive Services or Products shall not include the
    inTEAM Business as currently conducted.
    ....
    ―School-Link‖ means the entirety of Seller‘s business,
    including the business of Seller known as ―School-Link,‖
    but excluding the inTEAM Business.60
    Hence, the Asset Purchase Agreement‘s non-competition provision excludes the
    ―inTEAM Business‖ from the scope of prohibited activity (the ―inTEAM Carve-
    Out‖).
    The Asset Purchase Agreement defines ―inTEAM Business‖ as follows:
    ―inTEAM Business‖ means certain Excluded Assets
    consisting of Seller‘s consulting, e[L]earning and DST
    segments of the business known as ―inTEAM‖ and
    including those products and services described in
    Exhibit C to the Co-Marketing Agreement.61
    Accordingly, the non-competition obligations of SL-Tech and Goodman under the
    Asset Purchase Agreement are limited by and understood with reference to a
    60
    Asset Purchase Agreement Ex. A-1, A-8.
    61
    Asset Purchase Agreement Ex. A-4.
    14
    carve-out defined therein and further described in Exhibit C of the Co-Marketing
    Agreement.62
    ii.       The non-solicitation provision
    The Asset Purchase Agreement also contains a non-solicitation provision
    stating:
    For a period of five (5) years from and after the Closing
    Date, none of Seller or any Seller Shareholder will
    directly or indirectly, on Seller‘s or such Seller
    Shareholder‘s own behalf or as a Principal or
    Representative of any Person, solicit, divert, take away or
    attempt to solicit, divert or take away a Protected
    Customer or a Referral Source in any of the Restricted
    Territory for the purpose of providing Competitive
    Services or Products.63
    The Asset Purchase Agreement goes on further to define ―Protected
    Customer‖ as follows:
    (a) any Person to whom Seller sold, licensed or leased its
    products or services at any time during the twelve (12)
    month period ending on the Closing Date and (b) any
    Person that at any time during the twelve (12) month
    period ending on the Closing Date, Seller (i) provided a
    written price quote to or (ii) discussed with in writing
    other material terms.64
    62
    See infra Section I.B.2.b.i.
    63
    Asset Purchase Agreement § 5(o).
    64
    
    Id. Ex. A-7.
    15
    Thus, neither SL-Tech nor any shareholder of SL-Tech may solicit any Protected
    Customer or Referral Source in the United States in order to provide any
    Competitive Product or Service on or before September 30, 2016.65
    b.     The Co-Marketing Agreement
    The Co-Marketing Agreement grants both Heartland and SL-Tech the right
    to market one another‘s products.66 inTEAM assumed and was assigned all of SL-
    Tech‘s rights under the Co-Marketing Agreement through an Assignment and
    Assumption Agreement, dated October 31, 2011.67
    i.     The non-competition and exclusivity obligations
    Similar to the Asset Purchase Agreement, the Co-Marketing Agreement
    provides that during the five years following closing, ―inTEAM shall not engage,
    directly or indirectly, on its own behalf or as a principal or representative of any
    person, in providing any services or products competitive with the HPS
    Business.‖68 In the same provision, Heartland grants a reciprocal covenant, which
    states,
    65
    
    See supra
    Section II.B.1.a.i. for further definitions of Restricted Territory and
    Competitive Services and Products.
    66
    JX 23 (―Co-Marketing Agreement‖) § 2.1.
    67
    PTO ¶ III.C.15.
    68
    Co-Marketing Agreement § 9.1.1(B).
    16
    [Heartland] shall not engage, directly or indirectly, on its
    own behalf or as a principal or representative of any
    person, in providing any services or products competitive
    with the inTEAM Business, and [Heartland] hereby
    grants to inTEAM the exclusive right and license under
    any intellectual property of [Heartland] (other than
    trademarks) to conduct the inTEAM Business.69
    The Co-Marketing Agreement further defines ―HPS Business‖ and
    ―inTEAM Business‖ as follows:
    ―HPS Business‖ means the development, manufacture, or
    sale of computer software and/or POS terminal hardware
    designed to facilitate (A) accounting and (B) reporting of
    transactional data functions and management of of [sic]
    food service operations of K-12 schools (including point-
    of-sale operations, free and reduced application
    processing, ordering and inventory, and entry of meal
    and other payments by parents via the Internet or kiosk).
    ....
    ―inTEAM Business‖ means certain Excluded Assets
    consisting of inTEAM‘s consulting, eLearning and DST
    segments of the business known as ―inTEAM‖ and
    including those products and services described in
    Exhibit A and those inTEAM products and services
    described in Exhibit C and Exhibit D.70
    Thus, like the Asset Purchase Agreement, the Co-Marketing Agreement defines
    the inTEAM Business by reference to, among other things, products and services
    69
    
    Id. § 9.1.1.
    70
    
    Id. § 1.1.2.
    17
    described in Exhibit C, which the parties attached to the Co-Marketing
    Agreement.71
    Exhibit C states in its entirety:
    Functional Specifications
    Functional specifications for DST Phase 1 and add-ons
    and DST Phase 2 (future release); including unique state
    value added functionality (attached)
    Student Rewards functional specifications (attached)
    Off Campus        Merchants       functional   specifications
    (attached)72
    Attached to the Co-Marketing Agreement, and incorporated by reference, are the
    functional specifications for DST Phase 1 and Phase 2 in the form of the
    Functional Design Documents.73
    The two DST Phase 2 Functional Design Documents discussed at trial were
    ―Milestone A – Menu Item‖74 and ―Milestone B – Menu Planning.‖75 These
    Functional Design Documents explain how DST utilizes core menu planning
    71
    
    Id. Ex. C.
    72
    
    Id. 73 See,
    e.g., JX 3 (DST Phase 2 Functional Design, Milestone A – Menu Item, dated
    January 10, 2011); JX 4 (DST Phase 2 Functional Design, Milestone B – Menu
    Planning, dated January 11, 2011); JX 326.
    74
    JX 3.
    75
    JX 4.
    18
    concepts, such as ―menu items,‖ ―menu categories,‖ ―menu templates,‖ and ―menu
    cycles.‖76   Each represents a building block that a school district or state
    administrator would use to create and plan a menu.77 Menu items (servings of a
    specific food) are grouped into menu categories (such as fruits, etc.) and combined
    to form menu templates (an arrangement of items comprising a single meal). 78 A
    menu cycle then aggregates menu templates for each day over a specific period of
    time (week, month, etc.).79 Further, the Functional Design Documents show DST
    Phase 2 anticipates allowing the user to create, edit, copy, and save in each phase
    of menu planning.80
    ii.    The termination provision
    The Co-Marketing Agreement also contains a termination provision.
    Section 4.2.2 of the Co-Marketing Agreement states:
    76
    Tr. 501-03 (Ditch); JX 3, at 7; JX 4, at 6.
    77
    Tr. 501-02 (Ditch).
    78
    
    Id. 79 Id.
    at 502-03.
    80
    
    Id. at 509-36;
    JX 3, at 8-12 (edit, save, and delete menu category, including create
    and input description), 20-25 (copy menu items), 29-30 (input and edit portion size
    and service unit for menu items); JX 4, at 19-22 (create new menu template), 23-
    27 (copy existing menu template), 29-35 (create, copy, and edit menu items to
    populate menu template), 36-39 (create new menu cycle and input menu cycle
    data), 40-41 (copy existing menu cycle), 47-48, 52-54 (drag and drop menu
    templates into menu cycles).
    19
    In the event that a Provider does not meet a Renewal
    Threshold applicable to a Product of the Recipient, the
    Recipient may terminate this Agreement with respect to
    the provision of such Product upon thirty (30) days‘ prior
    written notice to the Provider, provided that the Recipient
    must provide notice of termination within sixty (60) days
    after the applicable anniversary of the Effective Date. In
    the event of a termination of a product . . . (A) the
    corresponding obligations set forth in Section 2 and
    Section 3 shall cease to apply and (B) if the termination
    is a termination by HPS of Student Rewards or Off-
    Campus Merchants, the obligations set forth in Section
    9.1, including, without limitation, the exclusivity and
    non-competition obligations therein, shall cease to apply
    with respect to Student Rewards or Off-Campus
    Merchants, as applicable.81
    In other words, if for instance, inTEAM does not meet its Renewal Thresholds,
    which are sales targets, for a certain Heartland product, Heartland can terminate
    the Co-Marketing Agreement with respect to that product with thirty days‘ written
    notice.82 Upon termination, the obligations in Sections 2 and 3 no longer apply.
    iii.   The cross-marketing and support obligations
    Section 2 of the Co-Marketing Agreement creates several cross-marketing
    and support obligations. The relevant portion of Section 2.4 provides:
    As part of HPS Services, during the Term, HPS shall
    prominently display the Licensed Content provided by
    inTEAM on the MLM website and shall work in good
    faith with inTEAM to determine the commercial viability
    81
    Co-Marketing Agreement § 4.2.2.
    82
    
    Id. 20 of
    incorporating such Licensed Content into other K-12
    payment center websites (with functionality similar to
    MLM) of HPS that are developed by such parties during
    the Term.83
    ―Licensed Content‖ is defined as ―website content, promotional materials or
    campaign-related communications . . . includ[ing] only content developed or
    created by or for a Party that such Party delivers to the other Party and specifically
    designates in writing as Licensed Content.‖84 Thus, Heartland agrees to display
    inTEAM‘s Licensed Content on its MLM website, and Heartland also agrees to
    perhaps incorporate the content into other K-12 payment center websites.85
    Section 2.5.2 incorporates by reference Section 4.2.2, the termination
    provision, and states:
    HPS shall provide inTEAM the customer lists and
    reseller lists pertaining solely to MLM and the
    Developed Websites (including updates to such lists that
    are made during the Term) of HPS and HPS Affiliates for
    the purposes of marketing and selling Student Rewards
    and Off-Campus Merchants to such customers and
    resellers.86
    83
    
    Id. § 2.4.
    84
    
    Id. § 5.2.1.
    85
    
    Id. §§ 2.4,
    5.2.1.
    86
    
    Id. § 2.5.2.
    21
    Under this provision, Heartland is obligated to provide inTEAM with lists of
    parents and schools from MLM and any other Heartland K-12 payment center
    websites with functionality similar to MLM in order to allow inTEAM to market
    Student Rewards and Off-Campus Merchants.87
    The parties also agreed to provisions governing the support of technology.
    The relevant language from Section 2.6 states:
    To the extent that performance or receipt of Services
    hereunder requires a Party to have access to the other
    Party‘s intranet or other computer software, networks,
    hardware, technology or computer-based resources
    (―Required Technology‖), such other Party shall provide
    (or cause to be provided) limited access to such Required
    Technology . . . In no event shall a Party be obligated to
    provide such access beyond the limited access necessary
    to permit the other Party to perform or receive the
    Services as required under this Agreement.88
    ―Services‖ are defined as ―inTEAM Services‖ and ―[Heartland] Services.‖
    inTEAM Services are ―subject to Section 4.2.2,‖ and give inTEAM Parties ―the
    right to market, advertise, and promote sales of the HPS Products.‖89 Heartland
    Services are ―subject to Section 4.2.2‖ and give Heartland Parties ―the right to
    87
    
    Id. §§ 2.4,
    2.5 (incorporating the definition of Developed Websites from Section
    2.4.).
    88
    
    Id. § 2.6.
    89
    
    Id. § 2.1.
    22
    market, advertise, and promote sales and licenses of the inTEAM Products.‖90 In
    other words, each party must allow the other party the minimum access to
    whatever necessary technology is required for them to perform their marketing and
    sales obligations under the agreement, but no more.         These obligations are
    expressly subject to the termination provision.
    Section 2.8 adds: ―[p]arties shall use commercially reasonable best efforts to
    develop and maintain all applicable Products, related websites and related
    technology assets and ensure that the Products and related websites and technology
    assets are all integrated and interfaced . . . such that the products may be cross-
    promoted.‖91
    c.     The Consulting Agreement
    Under the Consulting Agreement, Goodman is to act as a ―strategic advisor‖
    to Heartland and as a ―liaison with key industry stakeholders advancing
    Heartland‘s objectives.‖92 In return, Goodman is to receive a monthly salary of
    $16,666.67.93
    90
    
    Id. § 2.1.
    91
    
    Id. § 2.8.
    92
    JX 22 (―Consulting Agreement‖) ¶ 1.
    93
    
    Id. ¶ 3.
    23
    i.    The non-competition provision
    The relevant non-competition language binds Goodman (―Consultant‖)
    as follows:
    During the Term of this Agreement and for two (2) years
    thereafter, the Consultant shall not directly or indirectly,
    on behalf of himself or on behalf of any other person,
    firm or business entity: (i) become an owner of any
    outstanding capital stock, or a member or partner, of any
    company, partnership, or entity that engages in,
    Competitive Business within the Restricted Territory; or
    (ii) perform or provide any services, whether as an
    employee, owner, consultant or otherwise, to, for or on
    behalf of any company, partnership, or entity that
    engages in Competitive Business within the Restricted
    Territory, if such services are the same or similar in
    character to the services performed or provided by the
    Consultant to Heartland pursuant to this Agreement. . . .
    For purposes of this Agreement, ―Competitive Business‖
    shall be defined as follows: developing, manufacturing,
    selling, servicing or maintaining computer software
    and/or POS terminal hardware designed to facilitate (i)
    accounting or (ii) management and reporting of
    transactional data functions of food service operations of
    K-12 schools (including point-of-sale operations, free
    and reduced application processing, ordering and
    inventory, entry of meal or other payments by parents via
    the Internet or kiosk); provided, however, for purposes of
    clarity, Competitive Business shall not include the
    inTEAM Business (as defined in the Asset Purchase
    Agreement) as conducted as of the effective date of the
    Asset Purchase Agreement. For purposes of this Section
    11, ―Restricted Territory‖ shall be defined as the entire
    United States of America.94
    94
    
    Id. ¶ 11(a).
    24
    In other words, for five years95 after the agreement‘s Effective Date on September
    30, 2011, Goodman cannot directly or indirectly become an owner of any entity
    that does Competitive Business with Heartland, or perform or provide any services
    to an entity that engages in Competitive Business, in the entire United States of
    America.    ―Competitive Business‖ essentially refers to the same definition as
    ―Competitive Services or Products‖ under the Asset Purchase Agreement, and it
    specifically carves out the inTEAM Business.96 If Goodman provides services to a
    Competitive Business, he will only be in breach if such services are similar to
    those he is providing to Heartland.
    ii.    The non-solicitation provision
    The Consulting Agreement contains a non-solicitation provision that also
    binds Goodman. It states:
    During the Term of this Agreement and for two (2) years
    thereafter, the Consultant shall not directly or indirectly,
    on behalf of himself or on behalf of any other person,
    firm or business entity: (i) contact, solicit or do business
    with, or attempt to contact, solicit, or do business with,
    any Customer of Heartland for purposes of conducting
    any Competitive Business; or (ii) encourage or attempt to
    encourage any Customer of Heartland to terminate, or
    95
    The agreement‘s ―Term‖ is three years following the effective date, Consulting
    Agreement ¶ 5, and the provision at issue adds ―two (2) years thereafter,‖ totaling
    five years. Consulting Agreement ¶ 11(b).
    96
    
    See supra
    Sections I.B.2.b.i, I.B.2.a.i.
    25
    materially and adversely modify, its relationship with
    Heartland or to cease or refrain from doing business with
    Heartland. ―Customers‖ means all customers, clients,
    vendors, and suppliers, as well as any prospective
    customers, clients, vendors, and suppliers, of Heartland
    (or any of its subsidiaries or affiliated entities), and all
    customers, clients, vendors, and suppliers, as well as any
    prospective customers, clients, vendors, and suppliers, of
    Seller prior to the Effective Date. The non-solicitation
    provision in this Section 11 shall only apply to those
    Customers with whom the Consultant worked, or about
    whose business or needs the Consultant gained
    information, either in his capacity as an officer with
    Seller, or in his capacity as Consultant under this
    agreement.97
    Goodman essentially cannot contact or attempt to contact any customer or
    prospective customer of Heartland for purposes of conducting Competitive
    Business, as defined in the corresponding non-competition provision, or encourage
    any customer of Heartland to terminate or modify its relationship with Heartland.
    The customer must be someone with whom Goodman worked or on whose
    business he gained information through his capacity at SL-Tech or his capacity as
    consultant for Heartland.
    3.     Post-transaction occurrences
    After the closing of the transaction, the parties began working together under
    the new arrangement. But this co-existence was short lived and unsuccessful.
    97
    Consulting Agreement ¶ 11(b).
    26
    a.      The parties execute memoranda of understanding and
    launch KidsChoose
    Shortly after executing the Asset Purchase Agreement and Co-Marketing
    Agreement, Heartland and inTEAM executed a Memorandum of Understanding
    dated November 29, 2011 (the ―2011 MOU‖) and a supplemental Memorandum of
    Understanding dated February 10, 2012 (the ―2012 MOU‖).98 The 2011 MOU
    clarified inTEAM‘s ability to develop a state-level Meal Benefits Management
    System within DST to fulfill pre-existing contracts with customers without
    becoming competitive with Heartland.99
    The 2012 MOU memorialized the agreement between Heartland and
    inTEAM regarding the new program KidsChoose, but it did not alter the Co-
    Marketing Agreement.100           Under the 2012 MOU, inTEAM would develop
    KidsChoose to allow parents to set up spending accounts for students to buy third-
    party products, and inTEAM would have exclusive marketing rights.101 Heartland
    would share student payment information, allow promotion by a ―banner ad‖ in
    Heartland‘s existing MLM program, provide the payment processing functionality
    98
    JX 29; JX 44.
    99
    JX 29, at 1; JX 34, at 1.
    100
    JX 44, at 1.
    101
    JX 42; JX 44, at 2-3.
    27
    for the KidsChoose website, and, in return, retain a portion of the revenue.102 Over
    the course of the next year, Roberts and Goodman had multiple discussions
    regarding the pilot launch of KidsChoose.103 Heartland selected the KidsChoose
    pilot schools in January 2014 and sent out the initial marketing e-mail campaign in
    March 2014.104
    The KidsChoose launch failed to meet expectations.105                   Thereafter,
    Heartland decided not to devote additional resources to KidsChoose.106 In August
    2014, Heartland and inTEAM agreed that inTEAM would develop a version of
    KidsChoose that was independent of any Heartland product.107 Heartland agreed
    to promote KidsChoose every six months through e-mails to parents in twenty
    MLM districts and to provide meal history for students who used KidsChoose.108
    102
    JX 44, at 2-3.
    103
    JX 105; JX 112; JX 131; JX 142; JX 143.
    104
    Tr. 1117-18 (Roberts).
    105
    JX 212 (stating that the first marketing campaign did not yield a single sign up for
    KidsChoose).
    106
    Tr. 1129-30 (Roberts).
    107
    JX 240.
    108
    
    Id. 28 As
    compensation, Heartland would receive two percent of revenue from
    KidsChoose transactions.109
    b.     The USDA approves DST as a Menu Planning Tool
    After the HHFKA‘s new regulations were finalized in 2012,110 inTEAM
    incorporated the Simplified Nutrient Assessment components into the existing
    DST functions and created the ―Menu Compliance Tool+‖ module, which became
    the first USDA-approved Menu Planning Tool for six cent certification.111
    inTEAM also added administrative review software to its arsenal in 2014.112
    inTEAM‘s Menu Compliance Tool+ currently is not approved as Nutrient Analysis
    Software.113
    c.     Heartland partially terminates the Co-Marketing
    Agreement
    In November of 2013, Heartland notified inTEAM that it was terminating
    the Co-Marketing Agreement as to WebSMARTT, State Compliance Software,
    MLM, Student Rewards, and Off-Campus Merchants because inTEAM had not
    109
    Id.
    110
    
    See supra
    Section II.B.
    111
    Tr. 387 (Griffin); Tr. 542 (Ditch).
    112
    Tr. 142 (Goodman).
    113
    JX 359; JX 360.
    29
    met sales targets for those products.114 Michael Lawler sent an e-mail to Chip
    Goodman stating as follows:
    The purpose of this letter is to inform    that you [sic]
    pursuant to the inTEAM/Heartland            Co-Marketing
    Agreement, we would like to terminate to   [sic] the CMA
    in relation to the following products       and services
    identified in Exhibit B:
     WebSMARTT
     State Compliance Software
     MLM
     Student Rewards
     Off Campus Merchants
    Pursuant to section 4.2.2 of the CMA, the sales
    thresholds for these products were not met as of the 2-
    year anniversary of the CMA‘s effective date.115
    Goodman accepted this termination, but clarified that the MOU was still in
    place regarding KidsChoose and DST by stating as follows:
    [W]e accept [Heartland]‘s notice to terminate Exhibit B
    of the CMA. That said, let‘s clarify a couple of points in
    areas where we have made very substantial investments:
    As you and I discussed at our meeting last week, the
    February 10, 2012 MOU (including the exclusivity rights
    described in the MOU) continues to govern our
    relationship    with     respect      to     Off-Campus
    Merchants/KidsChoose,      and      DST      Phase      II
    114
    JX 184; Co-Marketing Agreement § 4.2.2.
    115
    JX 184.
    30
    notwithstanding the termination of Exhibit B of the
    CMA.116
    d.     inTEAM employees e-mail potential customers
    On July 24, 2014, Goodman sent an e-mail to Geri Hughes, an employee of
    inTEAM, with the subject line, ―St Paul Window of Opportunity.‖117 Goodman
    writes in the e-mail ―Did Mary Jo recap the opportunity to you?‖ to which Hughes
    replies, ―Yes. I will discuss with you when we meet this afternoon. As you know,
    Jean‘s replacement (Jim) as [sic] not been as interested in help and this is her new
    approach.‖118 Below Hughes‘ reply is the tagline: ―Note to Jim Hemmen regarding
    our menu planning tool/production record alternative to WebSMARTT.‖119
    On December 15, 2014, Tuckwell e-mailed Jean Ronnei, the COO for St.
    Paul Public Schools, stating:
    Based on interactions I had with Jim at ANC in July I
    believe the department was still struggling with
    automating production records. In August there was
    discussion of me providing a demo to key central office
    staff of the inTEAM menu planning and production
    record modules as an alternative to the WebSMARTT
    system. That offer remains open if your team is
    interested . . . whether you stay with WebSMARTT or
    116
    JX 187.
    117
    JX 234.
    118
    
    Id. 119 Id.
    31
    are interested in an alternative, I would urge the team to
    prioritize this activity to achieve financial success.120
    Tuckwell then forwarded this e-mail to Hughes, who sent it to Goodman and
    Michael Sawicky, a senior software engineer at inTEAM, saying that the inTEAM
    employees had ―confirmed that Jim is leaving St Paul and he has been stopping our
    efforts so that is good. . . . I give MJ full credit for continuing to nurture this key
    relationship with Jean and for continuing to push for them to use our tools.‖121
    e.   Heartland collaborates with Colyar on a joint
    proposal and inTEAM submits a competing proposal
    On May 12, 2015, the Texas Department of Agriculture issued a
    ―REQUEST FOR OFFERS TO PROVIDE Menu Analysis & Planning System
    (MAPS) Software Solutions‖ (the ―Texas Request‖).122             On May 27, 2015,
    inTEAM contacted Heartland regarding a potential joint proposal to the Texas
    Request.123 Heartland declined.124
    On June 19, 2015, Heartland, teamed with Colyar Technology Solutions,
    Inc. (―Colyar‖), an inTEAM competitor since 2014, and submitted a bid to provide
    120
    JX 248.
    121
    
    Id. 122 PTO
    ¶ III.F.31.
    123
    JX 261, at 2.
    124
    
    Id. at 1.
    32
    a MAPS solution.125 Colyar‘s software assists state agencies in performing audits
    and administrative reviews for USDA compliance.126 Texas did not select the
    Heartland/Colyar joint proposal.127 After losing the bid, Heartland promised to
    ―ramp up efforts with Colyar[]‖ to bid in other states.128
    After the Heartland rejection, inTEAM submitted its competing bid to the
    Texas Request.129 In its proposal, inTEAM represents that its new software, will
    have the capability to meet all of the requirements of the Texas Request, including
    point-of-sale, nutrient analysis, and menu planning.130 inTEAM‘s proposal also
    was not selected by Texas.131 On July 20, 2015, inTEAM notified Heartland of its
    wrongful competition and breach of the Co-Marketing Agreement.132
    125
    PTO ¶ III.F.32-34; Tr. 142 (Goodman).
    126
    Tr. 141-42 (Goodman); Tr. 1161, 1165 (Roberts).
    127
    PTO ¶ III.F.32-34; Tr. 1166 (Roberts).
    128
    JX 295.
    129
    PTO ¶ III.F.32.
    130
    JX 275; Tr. 472-79 (Griffin).
    131
    PTO ¶ III.F.32-34.
    132
    JX 433.
    33
    f.   inTEAM launches CN Central
    In July 2015, inTEAM presented its ―Big Reveal‖ of the new, rebranded
    successor to DST, CN Central, to the public.133 CN Central combined all of
    inTEAM‘s modules, including the Menu Compliance Tool+, under one system.134
    This brought together the ability to analyze certain nutrients, menu plan, menu
    search, menu share, generate production records, and assist administrative
    reviews.135
    g.   An inTEAM employee gathers information regarding
    point of sale software
    On March 22, 2016, inTEAM Senior Consultant Kim Coleman e-mailed
    Lisa Sims at the Kentucky School District stating:
    We are looking at adding a POS feature to our inTEAM
    software package to go with the Menu Planning,
    Production Records, Pre-cost, etc. My boss has asked me
    to reach out to several KY schools and see if I could get a
    copy of your current POS maintenance invoice for
    competitive research purposes. I was told that this
    should be public record and could help us offer the best
    deal possible in moving forward with this decision.136
    133
    JX 265; Tr. 29 (Goodman).
    134
    Tr. 283-84 (Goodman); Tr. 445, 448-51 (Griffin).
    135
    
    Id. 136 JX
    418, at 2.
    34
    C.    Parties’ Contentions
    inTEAM alleges that Heartland has materially breached the non-
    competition, exclusivity rights, and cross marketing and support provisions of the
    Co-Marketing Agreement.         Specifically, inTEAM avers that Heartland‘s
    partnership with Colyar breached the first two provisions, and its repeated failure
    to support inTEAM in various capacities or to display inTEAM‘s content breached
    the final provision. inTEAM seeks damages, costs and attorney‘s fees, specific
    performance requiring Heartland to provide certain customer and reseller lists, and
    injunctive relief preventing Heartland from continuing to compete with inTEAM.
    Heartland denies any breach and argues that the inTEAM Business as
    defined at the execution of the Co-Marketing Agreement controls, which at that
    time did not contain anything competitive with Colyar. Furthermore, Heartland
    contends that it did not actually provide any service to Colyar, and inTEAM
    provided no evidence of Heartland‘s breach of cross-marketing or support
    obligations. Heartland also asserts the defenses of laches, prior material breach,
    unclean hands, and prior termination.
    Against inTEAM, Heartland alleges breach of the Co-Marketing
    Agreement‘s non-competition provision because inTEAM developed a product,
    CN Central, which is competitive with WebSMARTT.               Heartland requests
    35
    injunctive relief enforcing the Co-Marketing Agreement, as well as costs and
    attorney‘s fees.
    Against Goodman, Heartland asserts breach of both the non-competition and
    non-solicitation provisions under both the Asset Purchase Agreement and the
    Consulting Agreement. Heartland alleges Goodman violated his non-solicitation
    obligations by serving as majority owner and CEO of a company that has
    developed a product that competes with WebSMARTT. Heartland further claims
    that Goodman breached his non-solicitation obligations through his involvement
    with inTEAM employees‘ efforts to solicit business from St. Paul Public Schools.
    Heartland seeks injunctive relief preventing Goodman from engaging in any
    further competitive activities or further participation at inTEAM, and preventing
    inTEAM from using any of the knowledge or services provided by Goodman.
    Heartland also seeks disgorgement by Goodman of any profits realized from his
    competitive activities.
    inTEAM and Goodman contend that they are not in breach of the non-
    competition provisions because the three agreements create the inTEAM Carve-
    Out, which includes the business currently run by inTEAM. Goodman argues he is
    not in breach of his non-solicitation obligations under the Asset Purchase
    Agreement or the Consulting Agreement because there is no evidence that he made
    any type of contact in violation of either agreement. Goodman contends he also is
    36
    not in breach of the non-solicitation provision under the Asset Purchase Agreement
    because he is not a Seller Shareholder as defined under that agreement. inTEAM
    and Goodman also assert the defenses of laches, acquiescence, waiver/estoppel,
    unclean hands, prior material breach, failure to mitigate damages, and ask for
    reduction/set off of damages against inTEAM‘s own damages.
    II.    ANALYSIS
    ―Plaintiffs, as well as Counterclaim-Plaintiffs, have the burden of proving
    each element, including damages, of each of their causes of action against each
    Defendant or Counterclaim-Defendant, as the case may be, by a preponderance of
    the evidence.‖137 Proof by a preponderance of the evidence means proof that
    something is more likely than not.138 ―By implication, the preponderance of the
    evidence standard also means that if the evidence is in equipoise, Plaintiffs
    lose.‖139   Thus, to prevail on their respective breach of contract claims, both
    inTEAM as plaintiff and Heartland as counterclaim plaintiff must prove by a
    preponderance of the evidence (1) the existence of a contract, (2) the breach of an
    137
    Revolution Retail Sys., LLC v. Sentinel Techs., Inc., 
    2015 WL 6611601
    , at *9 (Del.
    Ch. Oct. 30, 2015).
    138
    Agilent Techs., Inc. v. Kirkland, 
    2010 WL 610725
    , at *13 (Del. Ch. Feb. 18,
    2010).
    139
    Revolution Retail, 
    2015 WL 6611601
    , at *9; 2009 Caiola Family Tr. v. PWA,
    LLC, 
    2015 WL 6007596
    , at *12 (Del. Ch. Oct. 14, 2015).
    37
    obligation imposed by that contract, and (3) damages suffered as a result of that
    breach.140
    ―A contract‘s express terms provide the starting point in approaching a
    contract dispute.‖141 Delaware follows an objective theory of contracts, ―which
    requires a court to interpret a particular contractual term to mean ‗what a
    reasonable person in the position of the parties would have thought it meant.‘‖142
    When a contract is clear and unambiguous, ―the court‘s role is to effectuate the
    parties‘ intent based on the parties‘ words and the plain meaning of those
    words.‖143 ―‗In upholding the intention of the parties, a court must construe the
    agreement as a whole, giving effect to all provisions therein.‘       The meaning
    inferred from a particular provision cannot control the meaning of the entire
    140
    Revolution Retail, 
    2015 WL 6611601
    , at *9.
    141
    Ostroff v. Quality Servs. Labs., Inc., 
    2007 WL 121404
    , at *11 (Del. Ch. Jan. 5,
    2007).
    142
    Charney v. Am. Apparel, Inc., 
    2015 WL 5313769
    , at *10 (Del. Ch. Sept. 11, 2015)
    (citing Rhone-Poulenc Basic Chems. Co. v. Am. Motorists Ins. Co., 
    616 A.2d 1192
    , 1196 (Del. 1992)).
    143
    Zimmerman v. Crothall, 
    62 A.3d 676
    , 690 (Del. Ch. 2013) (citing Lorillard
    Tobacco Co. v. Am. Legacy Found., 
    903 A.2d 728
    , 739 (Del. 2006)).
    38
    agreement if such an inference conflicts with the agreement‘s overall scheme or
    plan.‖144
    ―The parties‘ steadfast disagreement over interpretation will not, alone,
    render the contract ambiguous.‖145 Neither will ―extrinsic, parol evidence . . . be
    used to manufacture an ambiguity in a contract that facially has only one
    reasonable meaning.‖146 A term in a contract is ambiguous when it is ―reasonably
    or fairly susceptible to different interpretations or may have two or more different
    meanings.‖147 If a contract is ambiguous, a court may consider extrinsic evidence
    to interpret the intent of the parties.148
    144
    GMG Capital Invs., LLC v. Athenian Venture P’rs I, L.P., 
    36 A.3d 776
    , 779 (Del.
    2012) (quoting E.I. du Pont de Nemours and Co., Inc. v. Shell Oil Co., 
    498 A.2d 1108
    , 1113 (Del. 1985)).
    145
    Osborn v. Kemp, 
    991 A.2d 1153
    , 1160 (Del. 2010) (citing Twin City Fire Ins. Co.
    v. Del. Racing Ass’n, 
    840 A.2d 624
    , 628 (Del. 2003); Rhone-Poulenc Basic
    Chems. Co. v. Am. Motorists Ins. Co., 
    616 A.2d 1192
    , 1195 (Del. 1992)).
    146
    United Rentals, Inc. v. RAM Hldgs., Inc., 
    937 A.2d 810
    , 830 (Del. Ch. 2007)
    (citing Eagle Indus., Inc. v. DeVilbiss Health Care, Inc., 
    702 A.2d 1228
    , 1232
    (Del. 1997) (―If a contract is unambiguous, extrinsic evidence may not be used to
    interpret the intent of the parties, to vary the terms of the contract or to create an
    ambiguity.‖)).
    147
    
    Id. (citing Rhone-Poulenc
    Basic Chems. Co. v. Am. Motorists Ins. Co., 
    616 A.2d 1192
    , 1196 (Del. 1992)).
    148
    iBio, Inc. v. Fraunhofer USA, Inc., 
    2016 WL 4059257
    , at *5 (Del. Ch. July 29,
    2016) (citing Eagle Indus., Inc. v. DeVilbiss Health Care, Inc., 
    702 A.2d 1228
    ,
    1232 (Del. 1997)).
    39
    None of the parties challenges the validity or enforceability of any of the
    provisions; as such, I do not analyze those issues. The claims, instead, hinge on
    this Court‘s interpretation of inTEAM Business as defined in the relevant
    agreements. Thus, I begin by analyzing the definition of inTEAM Business and
    determining whether the inTEAM business as currently conducted violates any of
    the non-competition provisions. Then, I analyze whether Heartland or Goodman
    breached any contractual obligations. Finally, I determine the appropriate remedy
    for any breaches.
    A.     inTEAM’s Business as Currently Conducted Does Not Breach its
    Non-Competition Obligations Under the Asset Purchase
    Agreement or the Co-Marketing Agreement
    Heartland contends that inTEAM breached its non-competition obligations
    under the Co-Marketing Agreement because the inTEAM Carve-Out only
    extended to functionality that existed as of the closing date.149 Heartland argues
    that, because inTEAM‘s CN Central product now can plan menus,150 generate
    production records,151 facilitate USDA compliance,152 and analyze nutrients,153
    149
    Def.‘s Opening Br. 37-38.
    150
    Tr. 344 (Griffin).
    151
    
    Id. 152 Id.
    153
    
    Id. at 445.
                                           40
    which are capabilities developed after closing, inTEAM is in breach of the non-
    competition provision.154 For all the reasons stated below, inTEAM did not breach
    its non-competition obligations.
    The Asset Purchase Agreement and the Co-Marketing Agreement contain
    materially similar non-competition obligations.155             The Asset Purchase
    Agreement‘s non-competition provision states that SL-Tech and Goodman will not
    provide Competitive Services or Products (or any business that SL-Tech conducts)
    in the United States for five years.156 The definition of SL-Tech and the definition
    of Competitive Services and Products exclude the inTEAM Business.157 Similarly,
    the Co-Marketing Agreement prohibits inTEAM from directly or indirectly
    ―providing any services or products competitive with [Heartland].‖ 158 Both the
    Asset Purchase Agreement and the Co-Marketing Agreement define the inTEAM
    Business as the consulting, eLearning, and DST portions of the business.159 And,
    154
    Def.‘s Opening Br. 43.
    155
    Although Heartland only asserts claims under the Co-Marketing Agreement
    against inTEAM, I also discuss the Asset Purchase Agreement for the sake of
    completeness.
    156
    Asset Purchase Agreement § 5(n), Ex. A-8 (definition of Restricted Territory).
    157
    
    Id. Exs. A-1,
    A-8.
    158
    Co-Marketing Agreement § 9.1.1.
    159
    Asset Purchase Agreement Ex. A-4; Co-Marketing Agreement § 1.1.2.
    41
    both definitions of the inTEAM Business reference those products and services
    described in Exhibit C to the Co-Marketing Agreement.160 Exhibit C incorporates
    by reference the Functional Design Documents for ―DST Phase 2 (future
    release)‖ (emphasis added).161 Thus, the inTEAM Business as defined in the Asset
    Purchase Agreement, Co-Marketing Agreement, Exhibit C, and the Functional
    Design Documents, does not breach the non-competition provisions.
    1.        The inTEAM Business definition expressly includes the
    ability to plan menus, generate production records, and
    assist administrative reviews
    Throughout 2010, SL-Tech closely followed the developments of the
    Committee on Nutritional Standards for National School Lunch and Breakfast
    Programs.162 When the committee published the IOM Report in 2010, SL-Tech
    foresaw the sea change the new recommendations would bring under the
    HHFKA.163 Thus, SL-Tech incorporated the IOM Report‘s proposed changes to
    de-emphasize nutrient analysis and emphasize food-based menu planning into their
    ―2011 Business Plan,‖ which was published at the end of 2010.164 This plan
    160
    
    Id. 161 Co-Marketing
    Agreement Ex. C.
    162
    JX 58, at 4-5.
    163
    Tr. 54-55 (Goodman).
    164
    JX 58, at 4-5.
    42
    discusses a product that will ―focus on new menu planning requirements‖ and
    ―may only be feasible in large districts or when offered by the state agencies.‖165
    SL-Tech also began to overhaul DST Phase 2 in 2010 in response to the IOM
    Report by incorporating the recommendations into the Functional Design
    Documents for DST Phase 2, which were finalized in early January 2011.166
    The Functional Design Documents, including those titled ―Milestone A —
    Menu Item‖ and ―Milestone B — Menu Planning,‖ envisioned a product that
    would have the new, post-HHFKA menu planning as its core concept. The menu
    planning functionality would allow the user to create, edit, copy, and save menu
    items, menu categories, and menus to be placed in menu cycles.167 The user could
    manage the entire menu planning process from inputting a single serving of a
    specific food, to assigning it to a larger category, to arranging a collection of foods
    into a meal, to finally, creating a cycle of meals to rotate over weeks or months.168
    The Functional Design Documents also described a product that would allow
    schools or districts to project the menus‘ impact on other areas of food programs,
    165
    
    Id. at 8.
    166
    JX 3; JX 4.
    167
    See JX 3, at 8-12; JX 4, at 19-22; Tr. 509-36 (Ditch).
    168
    Tr. 501-503 (Ditch).
    43
    such as staffing, equipment, and food/labor costs.169 Both Heartland and inTEAM
    point to extrinsic evidence to support their competing interpretations of the
    inTEAM Business and whether menu planning is included. I need not consider
    any extrinsic evidence because I find that the contract unambiguously includes
    menu planning in the inTEAM Carve-Out.
    The Functional Design Documents also envisioned that DST Phase 2 would
    generate production records.170        The Functional Design Documents do not
    explicitly reference ―production records‖ in the same way they mention menu
    planning. Both parties, however, agree on the definition of a production record.171
    Notably, Heartland‘s own witness, Prescott, testified that a production record is a
    comparison of what the school planned to serve, what the school actually prepared,
    and what the school actually sold.172 He stated these components include: the
    menu plan to which the school is referring, the menu cycle‘s week, how many of
    each item the school planned to serve, how many the school actually produced, and
    how many items they actually served.173 The DST Phase 2 Functional Design
    169
    JX 3; JX 4; JX 326; Tr. 33, 54-57 (Goodman).
    170
    JX 4.
    171
    See Tr. 794 (Prescott); Tr. 451-52 (Griffin).
    172
    Tr. 794.
    173
    
    Id. at 810.
    44
    Documents have inputs for all of these components.174 Although Heartland points
    to extrinsic evidence to argue the agreement unambiguously supports its contention
    that production records are not included in the definition of inTEAM Business, I
    need not consider this evidence because the functionality is included,
    unambiguously, in the Functional Design Documents.175
    To prove that the inTEAM Carve-Out includes administrative review
    software, inTEAM relies on Exhibit C, which states that DST Phase 2 will include
    ―unique state value added functionality.‖176 Goodman testified that he understood
    the phrase in Exhibit C to mean the ability to ―allow[] [state reviewers or auditors]
    immediate access to records that they needed to review electronically that were
    created and generated generally at the school district level,‖177 causing ―a
    breakthrough in the way audits were conducted and the value that was added for
    state agencies.‖178 Additionally, Ditch testified that the cloud-based integration
    174
    See JX 4, at 31 (showing an input for Name, Served as Meal %, A La Carte %, and
    a Week and Day label); JX 326, at 259 (showing editable columns for Served as
    Meal %, A La Carte %).
    175
    See Def.‘s Opening Br. 37, 43 (citing Sawicky Dep. Tr. 78, 79, 87); JX 104;
    Sawicky Dep. Tr. 14.
    176
    Pl.‘s Opening Br. 52.
    177
    Tr. 91.
    178
    
    Id. 45 would
    allow both state agencies and school districts to use common functions and
    access records in real time.‖179
    Goodman also testified that the phrase meant ―during an administrative
    review related to menu plans, in particular, the ability to have school districts
    within that state either to utilize the third-party systems that they already had, or
    allow them to utilize our menu compliance tool directly so that the data feed was
    always available at the state level.‖180 Griffin then testified that the ―additional
    state value‖ of inTEAM‘s Menu Compliance Tool+ was that the state agencies are
    able to access the districts‘ menu information directly and, as a result, are able to
    modify the menus within the system to assure the district is in compliance before
    the agency comes on-site to do a review.181
    Heartland does not rebut this testimony and instead argues that because this
    functionality did not exist until 2014, three years after the parties signed the Co-
    Marketing Agreement, it could not be part of the ―state value added functionality‖
    described in the agreement.182      This argument fails because the definition of
    inTEAM Business, which references Exhibit C and discusses a ―future release‖ of
    179
    Tr. 500-01 (Ditch); JX 23, at 33.
    180
    Tr. 153-54.
    181
    Tr. 414-15.
    182
    Def.‘s Answering Br. 26-27.
    46
    DST Phase 2 as defined in the Functional Design Documents, anticipated the
    development of a product with functionality that did not exist at closing.
    Heartland also argues ―no inTEAM witness made any effort to show that the
    functionality of inTEAM‘s administrative review software module was identified
    in the functional design documents.‖183 This argument ignores the first part of
    Goodman‘s testimony, which specifically discusses Exhibit C (and, by reference,
    the Functional Design Documents).184 This argument also fails to address the
    language    of     the   Functional   Design   Documents,   which    state   ―District
    Administrators [] will configure their districts within DST . . . State Agency
    Administrators (SAs) will . . . be able to access the new district and building setup
    screens.‖185 Heartland offers no testimony or evidence to rebut these descriptions
    of the ―unique state value added functionality‖ of the inTEAM Carve-Out, and
    inTEAM meets its burden to show it bargained for this functionality at the time of
    the transaction.
    By January 2011, inTEAM was contemplating a future release of DST Phase
    2 that would have greater functionalities than existed at the time of the agreement.
    Exhibit C and the Functional Design Documents expressly reference those
    183
    
    Id. at 27.
    184
    Tr. 91 (Goodman).
    185
    JX 3-4, at 5.
    47
    functionalities, which included the ability to plan menus, generate production
    records, and assist administrative reviews. Heartland agreed to incorporate Exhibit
    C and the Functional Design Documents into the inTEAM Business definition
    described in the Asset Purchase Agreement and the Co-Marketing Agreement, and
    it cannot now simply ignore what those documents state.
    2.     The ability to analyze certain nutrients does not violate the
    non-competition obligations
    Heartland also points to the Menu Compliance Tool+‘s ability to analyze
    limited nutrients to show that inTEAM attempted to ―engage in providing‖186
    products and services competitive with WebSMARTT. 187 The parties seem to
    agree that Heartland had the exclusive ability to conduct ―nutrient analysis‖ as the
    USDA regulations define that term.188 The parties, however, dispute whether the
    ability to analyze a more limited subset of nutrients would violate the non-
    competition clause.189    Neither the Asset Purchase Agreement nor the Co-
    Marketing Agreement addresses this issue or expressly defines ―nutrient analysis.‖
    Therefore, I look to the USDA regulations, because the very purpose of this
    186
    Co-Marketing Agreement § 9.1.1.
    187
    Def.‘s Opening Br. 31.
    188
    See Tr. 21-22, 122, 154-56 (Goodman); Def.‘s Opening Br. 33.
    189
    Pl.‘s Answering Br. 18; Def.‘s Opening Br. 33 n.10.
    48
    software is to aid districts in reporting for USDA compliance. Even if Heartland
    can point to some overlap in the functionalities of WebSMARTT and inTEAM‘s
    Menu Compliance Tool+ in terms of analyzing nutrients, Heartland fails to prove
    that inTEAM‘s product improperly competes with WebSMARTT.
    Nutrient Analysis Software and Menu Planning Tools perform different
    functions under the HHFKA.190                Nutrient Analysis Software, such as
    WebSMARTT, can run a full nutrient analysis, while Menu Planning Tools, such
    as inTEAM‘s Menu Compliance Tool+, can run a Simplified Nutrient Assessment
    of calories, saturated fat, and sodium.191 Heartland‘s own expert witness admitted
    that this is only a subset of the nutrients WebSMARTT can analyze, and
    inTEAM‘s Menu Compliance Tool+ cannot analyze the full range of components
    necessary for a full nutrient analysis.192
    Heartland tries to argue that the classification of the products is not the issue,
    but rather the overlapping functionality. 193 The USDA, however, classifies these
    various software programs according to their functionality in carrying out the
    190
    
    See supra
    Section I.B.
    191
    See 
    id. 192 Tr.
    921-22 (Fox).
    193
    Def.‘s Opening Br. 35, n.10.
    49
    purpose of the regulations.194 The USDA approves certain programs as one and
    not the other, and some as both.195 Heartland should be familiar with this concept,
    as WebSMARTT unsuccessfully attempted to obtain USDA approval as a Menu
    Planning Tool,196 and another Heartland program, Mosaic Menu Planning, is an
    approved Menu Planning Tool and Nutrient Analysis Software.197 Thus, Heartland
    has not met its burden to prove that inTEAM‘s Menu Compliance Tool+‘s ability
    to analyze limited nutrients violates the Co-Marketing Agreement‘s non-
    competition provision.
    B.     Heartland Breached its Non-Competition and Exclusivity
    Obligations Under the Co-Marketing Agreement
    inTEAM argues that Heartland breached its obligation not to compete with
    inTEAM (directly or indirectly) when Heartland collaborated with Colyar, a direct
    competitor of inTEAM, to create an interface between Heartland‘s Mosaic Menu
    Planning product and Colyar‘s administrative review software for the express
    194
    JX 400 (stating that Menu Planning Tools provide an assessment of meal pattern
    contributions and a Simplified Nutrient Assessment that does not require data
    entry, while Nutrient Analysis tools provide nutrient analysis from a data source
    and weighted nutrient analysis).
    195
    See JX 359; JX 360 (listing different programs on each list, with only some
    programs on both lists); JX 400 (stating that if certain software programs consist
    of both assessment of meal pattern contributions and nutrient analysis functions,
    they need both approvals).
    196
    Tr. 875 (Prescott).
    197
    See JX 359; JX 360 (Mosaic appears on both lists).
    50
    purposes of ―provid[ing] state auditors a consistent view of school district menu
    data so that they can perform audits in a more efficient manner‖ and offering
    ―access to school district menu data as needed in performing an audit and
    providing recommendations.‖198 inTEAM alleges that by enhancing the ―state
    value added functionality‖ of Colyar‘s products through a data exchange between
    Mosaic Menu Planning and Colyar‘s administrative review software, Heartland
    improperly assisted a direct competitor.199 inTEAM concedes that Heartland lost
    the bid and had no opportunity to provide the services, but inTEAM argues that
    Heartland‘s failure to secure the Texas bid does not excuse Heartland‘s ―indirect[]‖
    competition with inTEAM.200
    Under the Co-Marketing Agreement, Heartland cannot ―engage, directly or
    indirectly . . . in providing services or products competitive with the inTEAM
    Business.‖201   This non-competition obligation excludes products and services
    defined as ―[Heartland] Business.‖ Thus, I must determine whether the products
    198
    JX 227, at 3-4; JX 255, at 5 (Heartland will ―[p]rovide Mosaic menu planning in a
    hosted environment for access by Colyar‘s Customers (i.e., States) and Users (i.e.,
    School Districts).‖).
    199
    Pl.‘s Opening Br. 55.
    200
    Pl.‘s Opening Br. 55; see Kan-Di-Ki, LLC v. Suer, 
    2015 WL 4503210
    , at *21
    n.242 (Del. Ch. July 22, 2015) (―Directly engaging in the proscribed Business
    would entail the actual provision of mobile diagnostic services to nursing facilities
    by [defendant] himself.‖).
    201
    Co-Marketing Agreement § 9.1.1.
    51
    and services at issue are reserved for inTEAM, Heartland, or both. Under the Co-
    Marketing Agreement, both Heartland and inTEAM can build and maintain
    products with menu planning functions.202        Additionally, Heartland may own
    products that conduct a full nutrient analysis, as understood under the relevant
    regulations at the time of the transaction.203 inTEAM‘s Business includes the
    ability to build products that assist state agencies in conducting their administrative
    review process as part of ―unique state value added functionality.‖204
    Heartland does not rebut inTEAM‘s purported definition of ―unique state
    value added functionality‖ under the Asset Purchase Agreement and Co-Marketing
    Agreement.205 Heartland also does not argue that its own business as defined in the
    relevant agreements contains a similar ―state value added functionality‖ or
    administrative review software of any kind. Thus, the non-competition provisions
    allow inTEAM, but not Heartland, to provide administrative review software.
    Heartland cannot now obtain through this Court what it did not reserve for itself in
    contract negotiations.
    202
    
    See supra
    Section II.A.1.
    203
    See 
    id. 204 See
    id.
    205
    Def.‘s 
    Answering Br. 25-27.
    52
    Heartland teamed with Colyar to provide the same functionality that the
    Asset Purchase Agreement and the Co-Marketing Agreement reserve for inTEAM.
    Although offering Heartland‘s Mosaic Menu Planning product on its own would
    not have been a breach,206 Heartland assisting a direct competitor of inTEAM‘s
    administrative review software, Colyar, indirectly breached the non-competition
    obligations under the Co-Marketing Agreement.207            Based on the same facts,
    Heartland also breached its exclusivity obligations under the same provision.208
    C.     Heartland Did Not Breach its Cross-Marketing and Support
    Obligations Under the Co-Marketing Agreement
    inTEAM argues that Heartland breached its cross-marketing and support
    obligations under various provisions of Section 2 of the Co-Marketing Agreement.
    Specifically, inTEAM asserts that Heartland breached its obligations with respect
    to its lack of support for KidsChoose and its refusal to integrate DST and
    206
    Both Heartland and inTEAM have the ability to own and develop products with
    menu planning functionality.
    207
    See, e.g., Kan-Di-Ki, LLC v. Suer, 
    2015 WL 4503210
    , at *21 n.242 (Del. Ch. July
    22, 2015) (holding former CEO‘s involvement in assisting a direct competitor‘s
    ―efforts to replace [plaintiff] as the service provider‖ was a breach.); Pl‘s Opening
    Br. 55.
    208
    Cf. Def.‘s Answering Br. 27 (arguing ―any exclusivity requirement found in
    Section 9.1 of the CMA does not apply because inTEAM was not ‗conducting the
    inTEAM Business‘ by marketing menu planning and administrative review
    software to Texas.‖).
    53
    Nutrikids/WebSMARTT.209          inTEAM‘s conclusory allegations of breaches of
    Section 2 of the Co-Marketing Agreement fail.
    Under Section 2 of the Co-Marketing Agreement, Heartland is obligated to
    (1) ―prominently display Licensed Content provided by inTEAM on the MLM
    website;‖210 (2) ―work in good faith with inTEAM‖ to consider incorporating the
    Licensed Content ―into other [Heartland] K-12 payment center websites;‖211 (3)
    provide inTEAM with customer and reseller lists of MLM and Developed
    Websites of Heartland in order to market and sell Student Rewards and Off-
    Campus Merchants;212 (4) provide limited access (as necessary to perform
    obligations under the Co-Marketing Agreement) to intranet, software, networks,
    hardware, technology, or computer-based resources; 213 and (5) use ―commercially
    reasonable best efforts to develop and maintain all‖ related described products,
    websites, and technology assets to ensure the integration and cross-promotion of
    the products.214
    209
    Pl.‘s Opening Br. 56-57.
    210
    Co-Marketing Agreement § 9.1.1.
    211
    Id.
    212
    
    Id. § 2.5.2.
    213
    
    Id. § 2.6.
    214
    
    Id. § 2.8.
    54
    1.      Heartland did not breach its obligations with respect to
    KidsChoose under Section 2 of the Co-Marketing
    Agreement
    In order to decide whether Heartland breached its obligations, I must first
    determine the true ownership of KidsChoose.          The Co-Marketing Agreement
    designates Off-Campus Merchants and Student Rewards as Heartland products.215
    Goodman testified that KidsChoose was the ―embodiment of Off-Campus
    Merchants and rewards program that was described in the [Co-Marketing
    Agreement],‖ which Goodman admitted were Heartland products at the time of the
    execution of the Co-Marketing Agreement.216 In his deposition, Roberts testified
    that Off-Campus Merchants and Student Rewards were ―inTEAM products.‖217 At
    trial, Roberts clarified that each side was to focus on developing the capabilities it
    knew best—Heartland on MLM and inTEAM on KidsChoose—but that Heartland
    did not transfer ownership of Student Rewards or Off-Campus Merchants.218
    Further, the 2012 MOU explicitly states that it does not modify the Co-Marketing
    Agreement.219     Thus, the Co-Marketing Agreement‘s language remains in full
    215
    Co-Marketing Agreement Ex. B.
    216
    Tr. 103, 284-85 (Goodman).
    217
    Roberts. Dep. 39-40.
    218
    Tr. 1048-53.
    219
    JX 44, at 1.
    55
    effect, and Heartland continues to own Off-Campus Merchants and Student
    Rewards, which KidsChoose embodies.
    a.     Heartland validly terminated the Co-Marketing
    Agreement as to Off-Campus Merchants and Student
    Rewards
    Heartland partially terminated the Co-Marketing Agreement in a November
    26, 2013 e-mail from Lawler to Goodman.220 Under Section 4.2.2 of the Co-
    Marketing Agreement, the ―Recipient‖ (in this case, Heartland) of the cross-
    marketing services has the ability to terminate with respect to a specific product if
    the ―Provider‖ (in this case, inTEAM) does not meet its particular goals related to
    that product.221     Heartland specifically terminated the agreement as to
    WebSMARTT, State Compliance Software, MLM, Student Rewards, and Off-
    Campus Merchants.222       inTEAM does not challenge Heartland‘s ability to
    terminate or the enforceability of the termination as to Heartland‘s products.223
    Instead, inTEAM argues that the 2012 MOU ―continued to govern the relationship
    with respect to Off-Campus Merchants/KidsChoose, and DST Phase II.‖224
    220
    JX 184.
    221
    Co-Marketing Agreement § 4.2.2.
    222
    JX 184.
    223
    Pl.‘s Opening Br. 57-58.
    224
    JX 187.
    56
    As discussed more thoroughly above, Goodman testified that KidsChoose
    was a ―brand of‖ Off-Campus Merchants and Student Rewards, which were
    Heartland products at the time of the execution of the Co-Marketing Agreement.225
    Thus, Heartland had the right to terminate its obligations as they related to
    KidsChoose. Section 4.2.2 provides that any termination of a product causes ―the
    corresponding obligations set forth in Section 2‖ to cease to apply, as long as the
    Recipient gives the Provider ―30 days‘ prior written notice‖ and the termination is
    within 60 days after the applicable anniversary of the Effective Date.‖226 This
    means Heartland‘s obligations under the agreement ended as of December 26,
    2013.227
    b.     Heartland’s conduct prior to the termination did not
    breach its obligations under Section 2 of the Co-
    Marketing Agreement
    inTEAM argues that even if the agreement was terminated at the end of
    2013, Heartland is still liable for any breach prior to the termination.228 The 2012
    MOU gave inTEAM the ―exclusive right to market and sell products and services
    225
    Tr. 103, 284-85 (Goodman); see supra Section 2.C.1.
    226
    Co-Marketing Agreement § 4.2.2.
    227
    Heartland was validly within sixty days of the execution of the agreement (before
    November 26, 2013) and the beginning of the term of the agreement (before
    December 1, 2013). inTEAM does not argue Heartland‘s termination was invalid
    on timeliness grounds.
    228
    Pl.‘s Opening Br. 57-58 n.24.
    57
    on the KidsChoose . . . website[]‖ and stated that inTEAM ―shall develop the
    functionality described in the FDD relating to the . . . KidsChoose website[].‖229
    Meanwhile, Heartland was to develop ―the functionality contained within MLM
    and . . . web service functionality consistent with the FDD to exchange identified
    information with the inTEAM-developed websites.‖230         inTEAM asserts that
    Heartland did not display any ―Licensed Content‖ to promote KidsChoose and did
    not work ―in good faith‖ with inTEAM to promote KidsChoose on its other ―K-12
    payment center websites‖ that replaced MLM in 2015.231 inTEAM, however, does
    not point to any materials it ―designate[d] in writing as ‗Licensed Content‘‖ under
    the Co-Marketing Agreement and provided to Heartland that Heartland then
    refused to display as required under Section 2.4.232 Therefore, inTEAM has not
    met its burden to prove breach under this section of the Co-Marketing Agreement.
    Similarly, with regard to Heartland‘s obligation to provide customer and
    reseller lists under Section 2.5.2 of the Co-Marketing Agreement, inTEAM asserts
    that Heartland never furnished the required lists of parents to inTEAM in support
    229
    JX 44, at 2.
    230
    
    Id. 231 Pl.‘s
    Opening Br. 56.
    232
    Co-Marketing Agreement §§ 5.2.1, 2.4.
    58
    of KidsChoose before the termination.233 Heartland offers evidence that it did
    produce these lists prior to November 2013 for the purposes of allowing inTEAM
    to conduct marketing under the Co-Marketing Agreement.234               inTEAM does
    nothing to rebut either the list produced by Heartland or Roberts‘s testimony that
    the list was produced for marketing purposes. At the very least, inTEAM has not
    met its burden of proving that it is more likely than not that Heartland did not
    produce these lists.
    inTEAM also argues that Heartland failed to timely respond to scheduling
    Steering Committee meetings, did not agree to a ―reasonable timeline‖ for
    development, and never agreed to a final version of the functional design document
    for KidsChoose.235 All of these claims refer to obligations under the 2012 MOU
    and under Section 12.2.3 of the Co-Marketing Agreement, neither of which
    233
    Pl.‘s Opening Br. 57.
    234
    JX 97 (showing an e-mail from Erik Ramp, Vice President of Operations at
    inTEAM, dated Oct. 30, 2012, to Roberts at Heartland, with an attached document
    titled ―HPS Customer List 2012‖); Tr. 1080-81 (Roberts) (stating that this list was
    sent for the purposes of allowing inTEAM to do marketing under the Co-
    Marketing Agreement).
    235
    Pl.‘s Opening Br. 37.
    59
    inTEAM argues that Heartland breached.236             Therefore, I need not consider
    inTEAM‘s arguments as to these issues.
    inTEAM generally argues that Heartland engaged in various delay tactics
    that caused KidsChoose to launch much later than expected.              Specifically,
    inTEAM argues that in 2012, Heartland assured inTEAM it would be ready to
    meet its June 15 deadline, but in May, Heartland told inTEAM it was ―stopping
    development.‖237 Heartland offered no justification, provided no information about
    what Heartland had already developed, refused to establish a new timeline for the
    product, and ignored inTEAM‘s inquiries.238 inTEAM also asserts that Heartland
    delayed in (1) selecting the pilot schools, which occurred in January 2014, and (2)
    sending e-mails to promote KidsChoose, which occurred in March 2014.239
    236
    See JX 44, at 2 (―The Steering Committee will mutually agree on a functional
    design document (‗FDD‘) to detail the functionality described in this MOU.
    Based on that FDD, the Steering Committee will agree to a timeline.‖); Co-
    Marketing Agreement § 12.2.3 (―The Steering Committee shall meet at such
    frequency as mutually agreed by the Parties, but in any event no less frequently
    than once per month. Steering Committee meetings shall be at a mutually
    acceptable location or telephonically.‖).
    237
    Pl.‘s Opening Br. 37; JX 380; JX 384; JX 385.
    238
    
    Id. 239 Pl.‘s
    Opening Br. 38.
    60
    With respect to the June 2012 deadline, Heartland contends that it completed
    its development work,240 but that inTEAM caused the delay of the pilot launch
    because of its own inability to secure regulatory approval until the end of January
    2014.241 Heartland also argues that the departure of Scott Fennel, an inTEAM
    employee responsible for securing deals for KidsChoose, caused severe internal
    disruption at inTEAM and further delays.242 Moreover, Heartland alleges that as
    soon as inTEAM notified Heartland of the necessary approvals, Heartland
    immediately complied with its obligations to launch the pilot.243                 inTEAM
    concedes that the pilot schools were selected in January 2014, presumably the
    same time as inTEAM secured its regulatory approval.244 Importantly, inTEAM
    240
    JX 388; see also JX 137, at 2; JX 142.
    241
    Def.‘s Answering Br. 16; JX 193 (showing a Jan. 24, 2014 e-mail from Goodman
    stating ―it has been a tedious, expensive, and time consuming task to craft a model
    for state bank regulators where rules differ. . . . We believe that we have finally
    resolved the custodial and other mulit[sic] state issues with the ability to write and
    manage differential agreements.‖).
    242
    Def.‘s Answering Br. 13 (quoting JX 387, an e-mail from Ditch on Jan. 29, 2013)
    (―[D]ue to the issues we were having with Scott that it wouldn‘t be wise to hunt
    [Heartland] down for this because we wouldn‘t have any Deals to pilot with
    anyways, and it was better to restart the conversation when we have our act
    together.‖); 
    id. at 15-16
    (quoting JX 148, an e-mail from Sawicky on May 7, 2013)
    (―[T]he project is already three weeks behind with regard to staffing and
    provisioning‖ and ―I‘m trying to fudge an update to the Project Plan that we can
    share with [Heartland] and that doesn‘t air too much of our dirty laundry.‖).
    243
    Def.‘s Answering Br. 16.
    244
    Pl.‘s Opening Br. 38.
    61
    does not suggest that it received the regulatory approval before January 2014, or
    that Fennel‘s departure did not cause severe issues. Therefore, inTEAM has not
    proven that it is more likely than not any delay in the KidsChoose launch or the
    integration problems were due to Heartland‘s behavior.
    With respect to Heartland‘s ―obligation‖ to send e-mails promoting
    KidsChoose, inTEAM suggests that Heartland sent the emails in March 2014, two
    months after the launch, which was too late. But, inTEAM does not argue what
    specific provision of the Co-Marketing Agreement this action breaches, if any.
    inTEAM simply asserts the fact that this occurred, which is not enough to prove a
    breach by Heartland.
    inTEAM also points to the ―integration problems‖ between KidsChoose and
    MLM as causing a negative impact on the pilot launch.245 inTEAM states that it
    repeatedly tried to engage Heartland to address the issues, but Heartland ignored
    these requests.246 inTEAM‘s evidence of its attempts to engage Heartland are
    dated June 2014, months after the pilot launch failure and the termination of the
    Co-Marketing Agreement.247       As Heartland did not have any continuing
    obligations under the Co-Marketing Agreement to support the prior version of
    245
    
    Id. 246 Id.
    247
    JX 225.
    62
    KidsChoose in 2014, inTEAM has not met its burden of proving Heartland
    breached its obligations.
    After the failure of the KidsChoose launch, Heartland further agreed to
    allow inTEAM to develop a stand-alone version of KidsChoose, independent of
    any Heartland products, and to send promotional e-mails to MLM users every six
    months and provide user data to inTEAM.248 Concerning the e-mail obligation,
    Heartland agreed to send ―jointly designed emails‖ to parents in certain districts
    using their payment platforms promoting KidsChoose and to provide meal
    information for students who performed transactions using KidsChoose.249
    inTEAM alleges that Heartland failed to comply with its new obligations. But,
    inTEAM produces no evidence of any ―jointly designed e-mails‖ or even
    inTEAM‘s drafts of such e-mails. Regarding the user data, Heartland produces
    evidence that it provided the required user data in December 2014, including an e-
    mail from Goodman to Roberts thanking him for the data.250 Although inTEAM
    points to certain testimony that the information Heartland produced was not in a
    ―final usable KidsChoose launchable form,‖251 it provides no explanation for why
    248
    Pl.‘s Opening Br. 40; JX 240; JX 242.
    249
    JX 242.
    250
    JX 414; JX 415; JX 416.
    251
    Tr. 139 (Goodman).
    63
    the data was not usable or how being in a final, usable form was required per the
    parties‘ 2014 agreement.252 Hence, inTEAM has not met its burden of proving
    Heartland did not comply with its obligations.
    2.        Heartland did not breach its obligations with respect to
    DST
    inTEAM argues that Heartland did not cooperate with inTEAM‘s attempts
    to create an interface between Heartland‘s Nutrikids and WebSMARTT and
    inTEAM‘s DST, which would have allowed DST to extract data from Nutrikids
    and WebSMARTT.253 inTEAM argues Heartland violated Section 2.8 of the Co-
    Marketing Agreement by not using ―commercially reasonable best efforts‖ to
    maintain its products for the purpose of cross-promoting inTEAM‘s products, as
    well as Section 2.6 of the Co-Marketing Agreement, by not providing limited
    access to Heartland‘s technology for the purpose of allowing inTEAM to ―market,
    advertise and promote sales and licenses‖ of Heartland.254
    As an initial matter, Nutrikids is not subject to the Co-Marketing Agreement,
    and any claim regarding obligations towards that product fail.              The ―HPS
    252
    Pl.‘s Opening Br. 40; JX 242 (―[Heartland] will return the meal history for
    breakfast and lunch or ―invalid ID‖ or ―no meal history‖. [sic] We will not need
    other information or addresses. This query will include some students eligible for
    free meals and possibly on other [Heartland] platforms as well.‖).
    253
    Pl.‘s Opening Br. 46.
    254
    
    Id. at 46,
    57.
    64
    Products‖ that are subject to the Co-Marketing Agreement are WebSMARTT,
    MLM, Student Rewards, and Off-Campus Merchants.255 There is no mention of
    Nutrikids, a product Heartland acquired well after the SL-Tech transaction, in the
    Co-Marketing Agreement.256 Therefore, the Co-Marketing Agreement imposes no
    obligations as to this product.
    With regard to WebSMARTT, inTEAM fails to demonstrate adequately the
    basis for this alleged breach.       inTEAM‘s sole evidence of this breach is
    Goodman‘s testimony that inTEAM ―looked forward to [Heartland‘s] continuing
    support connections to WebSMARTT for our Portland contract.‖257 To the extent
    this claim relates to Section 2.8, inTEAM does not explain how Heartland failed to
    use ―commercially reasonable best efforts‖ to ―develop and maintain‖
    WebSMARTT with the specifications under Section 2.8 for the purpose of cross-
    promotion.258 inTEAM merely states that Heartland ―failed to continue supporting
    an interface‖ that inTEAM relied on for an ―existing contract.‖259 As to Section
    2.6, inTEAM does not allege attempts to cross-promote WebSMARTT or that
    255
    Co-Marketing Agreement at 1.
    256
    Pl.‘s Opening Br. 41.
    257
    Tr. 89 (Goodman).
    258
    Co-Marketing Agreement § 2.8.
    259
    Pl.‘s Opening Br. 46.
    65
    inTEAM was not able to access to Heartland‘s technology in order to do so. Thus,
    inTEAM fails to prove that Heartland breached Section 2 of the Co-Marketing
    Agreement.
    D.     No Affirmative Defenses Bar inTEAM’s Claims
    Heartland asserts the following affirmative defenses as a bar to inTEAM‘s
    claims: (1) laches, (2) prior material breach, (3) unclean hands, and (4) failure to
    mitigate damages.
    First, Heartland argues that the doctrine of laches bars inTEAM‘s claims.
    The standard for a traditional laches analysis requires a defendant to prove three
    elements: (1) the plaintiff had knowledge of the claim; (2) the plaintiff
    unreasonably delayed in bringing suit on that claim; and, (3) the delay resulted in
    injury or prejudice to the defendant.260 Heartland asserts that inTEAM knew of the
    breach by December 6, 2014,261 but inTEAM waited nine months to file this suit
    on September 21, 2015.262 Heartland ignores inTEAM‘s July 20, 2015 letter to
    260
    Homestore, Inc. v. Tafeen, 
    888 A.2d 204
    , 210 (Del. 2005).
    261
    JX 381 (containing an e-mail attachment to Goodman from Craig Cheslog,
    Prinicipal Advisor to California State Superintendent of Public Instruction, which
    showed the California Department of Education was using Colyar‘s product for
    administrative review, and was working with Heartland to create a menu planning
    interface that could be used by state administrators in Colyar‘s system); Tr. 147-49
    (Goodman).
    262
    Def.‘s Answering Br. 45-46.
    66
    Heartland notifying Heartland of its breach.263 Thus, the ―delay‖ at issue here is
    seven months. Heartland fails to convince me that this was an unreasonable delay
    under the facts and circumstances of this case. Additionally, Heartland has not
    argued adequately that it suffered any injury from this seven-month delay. If the
    alleged injury is Heartland‘s investment in the Colyar relationship, Heartland
    engaged in that behavior before inTEAM knew about the breach. To the extent
    that Heartland has incurred some cost by investing further in its relationship with
    Colyar after finding out about inTEAM‘s objections, it did so at its own risk, as it
    was on notice of its possible violation.
    Second, Heartland asserts that inTEAM‘s development of a product that
    improperly competes with WebSMARTT was a prior material breach by inTEAM
    that bars its recovery. As discussed above, however, inTEAM is not in breach of
    its non-competition obligations, and this defense fails.264
    Third, Heartland asserts the unclean hands defense. Heartland argues that
    inTEAM ―violated conscience or good faith or other equitable principles in [its]
    conduct‖265 by concealing its prohibited development of the Menu Compliance
    263
    JX 433.
    264
    See infra Section II.A.
    265
    Sutter Opportunity Fund 2 LLC v. Cede & Co., 
    838 A.2d 1123
    , 1131 (Del. Ch.
    2003).
    67
    Tool+, and as a result, ―the doors of equity should shut against [inTEAM].‖266 The
    Co-Marketing Agreement, however, allowed inTEAM to develop its Menu
    Compliance Tool+.      Further, the evidence on which Heartland relies actually
    undercuts Heartland‘s argument.267 On June 8, 2012, the same year the Menu
    Compliance Tool+ was approved as a Menu Planning Tool, Erik Ramp, Vice
    President of Operations at inTEAM, e-mailed Roberts at Heartland to ―make sure
    [he] was clear about what [inTEAM was] doing with menu compliance.‖268 Ramp
    informed Roberts that inTEAM was ―building a menu compliance tool for use
    under Option #2 to certify menus submitted under the new regulations,‖269 which
    expressly included menu planning and analysis of certain nutrients, namely
    calories, saturated fat, and sodium.270    Ramp went on to assure Roberts that
    inTEAM was ―not building full nutrient analysis software like what you have in
    the POS.‖271 He added that the product may be sold to both states and districts.272
    266
    
    Id. 267 Tr.
    1185-87 (Roberts).
    268
    JX 425.
    269
    Id.
    270
    
    See supra
    Section I.B.
    271
    JX 425.
    272
    
    Id. 68 And
    he ended by stating that the new software is an add-on to DST.273 This is
    exactly what inTEAM proceeded to do.           Thus, Heartland fails to prove that
    inTEAM was not being transparent. Moreover, as explained below, Heartland has
    also not met its burden of proving that inTEAM is ―surreptitiously developing‖
    point of sale software.274 Thus, the claim of unclean hands fails.275
    Fourth, and finally, Heartland asserts the defense that inTEAM has made no
    effort to mitigate damages. Because I do not award damages for Heartland‘s
    breach of the Co-Marketing Agreement, I need not analyze this defense.
    E.     Goodman Did Not Breach His Non-Competition Obligations
    Under the Asset Purchase Agreement or the Consulting
    Agreement
    Heartland argues that Goodman‘s ownership of CN Central and his related
    work at inTEAM violates the non-competition provisions in both the Asset
    Purchase Agreement and the Consulting Agreement because CN Central can
    generate the same types of data that WebSMARTT could prior to closing, namely
    analyzing nutrients, planning menus, and generating production records, and
    273
    
    Id. 274 See
    infra Section II.E.2.
    275
    Def.‘s Answering Br. 53.
    69
    because inTEAM is developing point of sale software.276 Heartland, however, fails
    to prove these allegations.
    1.    Work at inTEAM
    The Asset Purchase Agreement provides that Goodman improperly
    competes with Heartland if he engages, directly or indirectly, ―in providing any
    Competitive Services or Products‖ or ―any business that [SL-Tech] conducts as of
    the Closing Date‖ in the United States.277       Under the Consulting Agreement,
    Goodman may not ―directly or indirectly . . . become an owner of any outstanding
    capital stock, or a member or partner of any . . . entity that engages in Competitive
    Business within the Restricted Territory; or perform or provide any services . . . for
    any . . . entity that engages in Competitive Business within the Restricted
    Territory.‖278
    The definitions of SL-Tech and Competitive Services or Products (in the
    Asset Purchase Agreement) and Competitive Business (in the Consulting
    Agreement) exclude the inTEAM Business.279 The inTEAM Business expressly
    276
    Def.‘s Opening Br. 30, 33-34.
    277
    Asset Purchase Agreement § 5(n).
    278
    Consulting Agreement ¶ 11.a.
    279
    The Consulting Agreement directly states ―Competitive Business shall not include
    the inTEAM Business (as defined in the Asset Purchase Agreement).‖ Consulting
    Agreement § 11(a); see 
    also supra
    Section I.B.2.a.i.
    70
    includes the ability to create menus and generate production records, and analyzing
    certain nutrients does not per se make a product competitive with
    WebSMARTT.280 Therefore, Heartland has not proven Goodman violated his non-
    competition obligations by owning a competitive business under either the Asset
    Purchase Agreement or the Consulting Agreement.
    2.    Point-of-sale software
    Heartland also fails to prove that inTEAM is surreptitiously developing
    point of sale (―POS‖) software and, as such, has failed to prove that Goodman
    breached certain non-competition obligations under the Asset Purchase Agreement
    or the Consulting Agreement.
    Heartland cites to Revolution Retail Sys., LLC v. Sentinel Techs., Inc., as
    support for the proposition that ―broad non-compete language regarding
    development‖281 would prevent an entity from beginning to develop, design, or
    market a competitive product, i.e. a ―running start.‖282 Even if the provisions in the
    Asset Purchase Agreement or the Consulting Agreement at issue here prohibit a
    ―running start,‖ Heartland fails to prove that inTEAM began such a process.
    280
    
    See supra
    Section II.A.
    281
    Def.‘s Opening Br. 38.
    282
    Revolution Retail Sys., LLC v. Sentinel Techs., Inc., 
    2015 WL 6611601
    , at *11
    (Del. Ch. Oct. 30, 2015).
    71
    Heartland relies on one e-mail to prove the ―running start‖ allegations. That e-
    mail, sent by inTEAM employee Kim Coleman to the Kentucky School District,
    states that inTEAM is ―looking at adding a POS feature‖ to the inTEAM software
    package and requests a copy of Kentucky‘s POS maintenance invoice for
    ―competitive research purposes.‖283 Griffin testified that inTEAM knew this type
    of software improperly would compete with Heartland until September 30, 2016;
    thus, inTEAM simply was ―gathering information‖ and conducting research.284
    Comparatively, in Revolution Retail, the defendant claimed that the non-
    competition provision at issue only prohibited an ―actual sale‖ of a competitively
    priced product.285 The defendant argued it was not in breach because it was
    conducting ―market research,‖ and it never formally agreed to sell a competitive
    product.286 This Court held that the defendant was in fact engaging in actual
    negotiations intended to sell the competitive product, and the non-competition
    283
    JX 418, at 2.
    284
    Tr. 471-72 (Griffin).
    285
    Revolution Retail, 
    2015 WL 6611601
    , at *11-12.
    286
    
    Id. 72 agreement
    prohibited such behavior, as well as other behavior occurring much
    earlier than the point of sale.287
    The plaintiff in that case proved the breach through an exchange of e-mails
    that showed multiple employees‘ ―desire to move towards, or beyond, the
    [competitive] price line,‖288 as well as a document specifying the technical plans to
    develop the competitive product, and various sell-side documents prepared during
    the non-competition period that explicitly discussed the competitive product.289
    Here, one e-mail stating that inTEAM is ―looking at adding a POS feature‖ hardly
    rises to the level of proving by a preponderance of evidence that inTEAM has
    begun development of POS software, or is otherwise actively engaging in selling
    POS software while claiming to gather information and conduct research.290 As
    such, Heartland has failed to show a breach of Goodman‘s non-competition
    obligations.
    287
    
    Id. (stating defendant
    ―undertook, directly and indirectly, to assist and advise
    others, and to both engage in, and propose to engage in, the development,
    marketing, and manufacturing of the . . . R50 at per unit selling prices above the
    Inflation Adjusted Price Line. I find unpersuasive [defendant]‘s argument that the
    R50 cannot be proven to ‗have a selling price‘ above the price line because
    [defendant] never actually sold an R50 at any price during the Non-Competition
    Period.‖).
    288
    
    Id. at *12.
    289
    
    Id. at *12-13.
    290
    Def.‘s Opening Br. 26.
    73
    F.     Goodman Did Not Breach His Non-Solicitation Obligations Under
    the Asset Purchase Agreement
    Heartland argues that Goodman breached his non-solicitation obligations
    under the Asset Purchase Agreement by ―working on behalf of inTEAM‖ to solicit
    business from an undisputed Protected Customer, St. Paul Public Schools.291
    Section 5(o) of the Asset Purchase Agreement prohibits solicitations made
    ―for the purpose of providing Competitive Services or Products.‖ 292 The definition
    of ―Competitive Services or Products‖ explicitly excludes the inTEAM Business.
    Therefore, any solicitation of a customer of Heartland simply for the purposes of
    providing the inTEAM products included in the inTEAM Carve-Out is not a
    violation of this provision. As such, Goodman is not in breach, and the Court need
    not address Goodman‘s argument that the Asset Purchase Agreement‘s non-
    solicitation provision does not bind him.
    G.     Goodman Breached His Non-Solicitation Obligations Under the
    Consulting Agreement
    Heartland also argues that Goodman breached his non-solicitation
    obligations in the Consulting Agreement by encouraging St. Paul Public Schools to
    291
    
    Id. at 39-40;
    JX 25, at 291 (showing list of customers of inTEAM for twelve
    months ended on June 30, 2011); Tr. 242 (Goodman) (stating that St. Paul was a
    WebSMARTT customer prior to the transaction between SL-Tech and Heartland
    and was a customer of Heartland after the transaction).
    292
    Asset Purchase Agreement § 5(o).
    74
    modify adversely its relationship with Heartland. Heartland points to two e-mail
    chains discussing St. Paul Public Schools as a possible opportunity for inTEAM as
    evidence that Goodman breached his non-solicitation obligations under the
    Consulting Agreement. In the first e-mail chain, dated July 24, 2014, Goodman
    emails Hughes about the ―St. Paul Window of Opportunity‖ asking whether
    Tuckwell relayed the news to her about the opportunity.293 Included in Hughes‘
    reply is a note to Jim Hemmen, the point of contact at St. Paul, regarding
    inTEAM‘s        ―menu     planning   tool/production   record    alternative   to
    WebSMARTT.‖294          Hughes also plans to have a future conversation with
    Goodman about Tuckwell‘s ―new approach‖ to get Hemmen interested in
    inTEAM.295
    In the second e-mail chain, Tuckwell e-mails Ronnei, the COO at St. Paul,
    on December 15, 2014, reiterating her July conversation with Hemmen about St.
    Paul‘s struggles with automating production records.296 Tuckwell goes on to say
    that in August she offered to provide a demonstration of inTEAM‘s product, once
    293
    JX 234.
    294
    
    Id. 295 Id.
    296
    JX 248.
    75
    again, as an ―alternative‖ to the WebSMARTT system.297 Tuckwell then forwards
    this e-mail to Hughes, who forwards it to Goodman, stating that Hemmen is
    leaving St. Paul, and this is a positive development since Hemmen was blocking
    inTEAM‘s efforts in this regard. Further, she applauds Tuckwell to Goodman for
    her efforts of continuing to ―push [St. Paul] to use [inTEAM‘s] tools.‖298
    The Consulting Agreement prohibits Goodman from directly or indirectly,
    on behalf of himself or any other entity, ―encourag[ing] or attempt[ing] to
    encourage any Customer of Heartland to terminate, or materially and adversely
    modify, its relationship with Heartland or to cease or refrain from doing business
    with Heartland.‖299 Customer is defined as any current or prospective customers,
    clients, vendors, and suppliers of either SL-Tech prior to closing or Heartland.300
    The Customer must be someone ―with whom the Consultant worked, or about
    whose business or needs the Consultant gained information, either in his capacity
    as an officer with [SL-Tech], or in his capacity as a Consultant [for Heartland].‖301
    Thus, any direct or indirect solicitation by Goodman that attempted to affect
    297
    
    Id. 298 Id.
    299
    Consulting Agreement ¶ 11(b).
    300
    
    Id. 301 Id.
    76
    adversely an existing customer‘s relationship with Heartland would breach the
    Consulting Agreement, regardless of whether Goodman sought to provide
    Competitive Products and Services or a Competitive Business.
    Importantly, Goodman does not attempt to rebut the facts that St. Paul is a
    customer of Heartland, that St. Paul was a customer of SL-Tech while he was
    CEO, that Tuckwell or Hughes work for him, that Tuckwell was marketing
    inTEAM‘s products as an ―alternative‖ to WebSMARTT, that Goodman was
    aware of an opportunity at St. Paul, or that he was proactively discussing with his
    employees attempts to offer inTEAM as an ―alternative‖ to WebSMARTT.302
    Instead, Goodman argues that inTEAM was merely ―help[ing] out a consulting
    client‖ and that ―inTEAM had every right to market that product to the St. Paul
    [P]ublic [S]chools.‖303 What Goodman‘s argument fails to consider is that by
    allowing his employees to market this product as an ―alternative‖ to
    WebSMARTT, he indirectly is involved in attempting to encourage St. Paul to
    modify or alter its relationship with Heartland by replacing WebSMARTT with
    inTEAM‘s products. The language in the non-solicitation provision prohibits any
    attempts to get customers to materially or adversely ―modify‖ their relationship
    with Heartland. Goodman encouraged, or at the very least implicitly condoned,
    302
    Tr. 240-44.
    303
    
    Id. at 244.
    77
    inTEAM employees‘ efforts to persuade a Heartland customer to use inTEAM
    products as an alternative to WebSMARTT.
    Goodman attempts to assert multiple defenses against Heartland‘s ability to
    bring these claims—namely, laches, acquiescence, waiver/estoppel, unclean hands,
    and prior material breach of contract.         While I agree that there is ―evidence
    establishing that [Heartland] has long been aware that inTEAM developed and sold
    software   with   the   functions    [Heartland]     now   alleges   are   wrongfully
    competitive,‖304 I need not analyze individually the affirmative defenses because
    each focuses on whether inTEAM‘s business as currently conducted violates the
    various non-competition provisions. Here, Goodman has breached the second
    clause of the non-solicitation provision, which is not dependant on and does not
    relate to the definition of the inTEAM Business. Instead, it precludes Goodman
    from encouraging any customer of Heartland to change adversely its relationship
    with Heartland.    Thus, Goodman has not argued that any of the affirmative
    defenses specifically apply to this clause of the non-solicitation provision.
    Additionally, no facts in the record support the application of any of the
    affirmative defenses to the non-solicitation clause of the Consulting Agreement.
    304
    Pl.‘s Answering Br. 45; see JX 425; Tr. 1177 (Roberts).
    78
    H.     Remedies
    In awarding relief, this Court ―has broad flexibility and discretion.‖305 The
    Court also must ―put in place a balanced remedy that is equitable and reasonably
    tailored to address the precise nature of the misconduct at issue.‖ 306 In the context
    of violations of restrictive covenants, this Court has awarded both injunctive and
    monetary relief.307 To obtain an injunction, the plaintiff must show ―(1) actual
    success on the merits, (2) irreparable harm, and (3) that the balance of the equities
    weighs in favor of issuing the injunction.‖308 With respect to damages, ―[t]he law
    does not require certainty in the award of damages where a wrong has been proven
    and injury established.‖309 ―[W]hen a contract is breached, expectation damages
    305
    DONALD J. WOLFE, JR. & MICHAEL A. PITTENGER, CORPORATE AND
    COMMERCIAL PRACTICE IN THE DELAWARE COURT OF CHANCERY § 12.01(a)
    (2014).
    306
    Agilent Techs., Inc. v. Kirkland, 
    2010 WL 610725
    , at *24 (Del. Ch. Feb. 18,
    2010).
    307
    See, e.g., Concord Steel, Inc. v. Wilmington Steel Processing Co., 
    2009 WL 3161643
    , at *14-17 (Del. Ch. Sept. 30, 2009) (awarding money damages,
    injunctive relief, and attorney‘s fees for breach of a non-competition covenant).
    308
    Concord Steel, 
    2009 WL 3161643
    , at *18.
    309
    Red Sail Easter Ltd. P’rs, L.P. v. Radio City Music Hall Prods., Inc., 
    1992 WL 251380
    , at *7 (Del. Ch. Sept. 29, 1992).
    79
    can be established as long as the plaintiff can prove the fact of damages with
    reasonable certainty. The amount of damages can be an estimate.‖310
    1.     inTEAM is entitled to an injunction
    inTEAM seeks an injunction ordering Heartland ―and its agents,
    representatives and any persons in active concert or participation with them
    (including Colyar) from competing directly or indirectly with the ‗inTEAM
    Business,‘ which includes DST‘s ‗unique state value added functionality‘ as
    defined in Exhibit C to the CMA.‖311 As discussed above, inTEAM has proven
    actual success on the merits by showing that Heartland breached the non-
    competition agreement in Section 9.1.1 of the Co-Marketing Agreement.
    Delaware law recognizes the uncertainty of what ―could have been‖ had the
    non-competition agreement been honored and, thus, has consistently found a threat
    of irreparable injury in circumstances where a covenant not to compete is
    breached. Measuring the effects of breaches like this involves a costly process of
    educated guesswork with no real pretense of accuracy. This court has been candid
    310
    SIGA Techs., Inc. v. PharmAthene, Inc., 
    132 A.3d 1108
    , 1111 (Del. 2015).
    311
    Pl.‘s Opening Br. 63.
    80
    to admit this reality and to use injunctive relief as the principal tool of enforcing
    covenants not to compete.312
    Here, it is unknowable whether inTEAM would have gained more business,
    such as that from the Texas Department of Agriculture, had Heartland not
    improperly competed with inTEAM. Thus, the irreparable harm prong is met.
    Finally, the equities favor injunctive relief as Heartland agreed not to pursue
    certain types of actions in the Co-Marketing Agreement, specifically, providing
    integrated administrative review and menu planning services to state agencies.
    And, inTEAM will continue to suffer the specific type of harm it sought to protect
    against in signing reciprocal non-competition clauses if Heartland is allowed to
    continue engaging in this behavior.
    Heartland‘s breach began on March 17, 2014, when the relationship with
    Colyar first began, and ran until September 8, 2015, when Heartland announced
    Texas had not selected its proposal with Colyar.313 This totals almost eighteen
    months of breach. Thus, I find the appropriate remedy is to extend the non-
    competition agreement from September 30, 2016 to March 21, 2018 in order to
    give inTEAM the full benefit of its bargain.
    312
    Hough Assocs. Inc. v. Hill, 
    2007 WL 148751
    , at *18 (Del. Ch. Jan. 17, 2007)
    (footnotes omitted).
    313
    JX 295; JX 203; Tr. 1162 (Roberts).
    81
    2.     inTEAM is not entitled to costs and fees
    The Co-Marketing Agreement states that ―if a court of competent
    jurisdiction . . . determines that either Party has breached this Agreement, then the
    breaching Party shall be liable and pay to the non-breaching Party the reasonable
    and verifiable legal fees and costs incurred in connection with such litigation or
    proceeding.‖314 The Co-Marketing Agreement, however, limits the amount of any
    monetary payments by a breaching party to ―not exceed the Fees previously paid
    by the other Party.‖315 The provisions state further that these limitations ―shall not
    apply with respect to (A) damages caused by the willful misconduct of the other
    Party; (B) damages resulting from a Party‘s breach of its confidentiality obligations
    . . . or (C) Losses that are the subject of indemnification . . .‖316   inTEAM does
    not rebut the fact that inTEAM has not paid Heartland any fees under the Co-
    Marketing Agreement, and inTEAM does not argue that any of the exceptions to
    the limitation under Section 11.3 apply. Therefore, inTEAM is not entitled to any
    costs and fees pursuant to the limitation in Section 11.2 of the Co-Marketing
    Agreement.
    314
    Co-Marketing Agreement § 6.5.
    315
    
    Id. § 11.2.
    316
    
    Id. §11.3. 82
                 3.     Heartland is entitled to an injunction
    Section 11(e) of the Consulting Agreement states that ―any violation or
    threatened violation of the provisions of Section 11 by the Consultant would cause
    Heartland irreparable harm, and the Consultant agrees that Heartland shall be
    entitled, in addition to any other right or remedy it may have at law or in equity, to
    an injunction.‖317 Heartland contends that in order to receive the full benefit if its
    bargain, the Court should tack on the amount of time from the beginning of
    Goodman‘s breach in July 2014, to the end date of the agreement in September
    2016, equaling two years and two months.318
    Heartland has proven that Goodman breached Section 11(b) of the
    Consulting Agreement from July 24, 2014 until December 15, 2014, totaling
    almost five months. Essentially, Heartland only received four-and-a-half years of
    non-solicitation, rather than the five it bargained for. The parties concede that
    under the Consulting Agreement, ―any violation or threatened violation of the
    provisions of Section 11 by the Consultant would cause Heartland irreparable
    317
    Consulting Agreement ¶ 11(e).
    318
    Def.‘s Opening Br. 51; see also Consulting Agreement ¶ 11(f) (―Consultant agrees
    that the time periods referenced [in the operative provisions] shall not include any
    period(s) of violation or period(s) of time required for litigation to enforce the
    covenants set forth herein.‖).
    83
    harm.‖319 In balancing the equities in this case, I find Heartland is entitled to an
    injunction against Goodman continuing the second clause of the non-solicitation
    provision for six months beginning September 30, 2016, and ending March 22,
    2017.
    4.     Heartland is entitled to damages
    Section 3 of the Consulting Agreement states that ―[i]n the event the
    Consultant breaches Sections 7, 8, 9, 10, or 11 of this Agreement, Heartland shall
    have no obligation to pay the Consultant any compensation set forth herein.‖320
    Heartland argues Goodman should disgorge all compensation he received, totaling
    $600,000, along with pre- and post-judgment interest.321             Heartland continued
    paying Goodman fees in July, August, and September 2014, all while Goodman
    was breaching the non-solicitation provision.              Pursuant to the Consulting
    Agreement, Goodman lost his entitlement to those fees as soon as he began
    319
    Consulting Agreement ¶ 11(e); see Hough Assocs. Inc. v. Hill, 
    2007 WL 148751
    ,
    at *18 (Del. Ch. Jan. 17, 2007) (―[T]he Non-Competition Agreement should be
    enforced according to its plain terms, which in this case, specify that Hill‘s breach
    would, by definition, cause irreparable harm to Hough and justify the entry of an
    injunction against him. No one has to sign a contract with such a provision, but
    when one does, he should not complain if the terms are given effect.‖).
    320
    Consulting Agreement ¶ 3.
    321
    Def.‘s Opening Br. 51-52.
    84
    breaching.322 The agreement, however, does not state that Goodman must return
    the fees he was entitled to before the breach occurred. Hence, I find that Goodman
    must disgorge any consulting fees paid in July, August, and September 2014,
    totaling $50,003.01.
    III.   CONCLUSION
    For the foregoing reasons, I find in favor of inTEAM on its non-competition
    claims against Heartland and against Heartland on all its claims against inTEAM.
    Heartland shall be enjoined for a period of approximately eighteen months from
    ―engag[ing], directly or indirectly, on its own behalf or as a principal or
    representative of any person, in providing any services or products competitive
    with the inTEAM Business.‖323
    I also find in favor of Heartland and against Goodman for breach of the
    second clause of the non-solicitation provision in the Consulting Agreement.
    Goodman shall be enjoined for a period of approximately five months from
    ―directly or indirectly, on behalf of himself or on behalf of any other person, firm
    or business entity . . . encourag[ing] or attempt[ing] to encourage any Customer of
    Heartland to terminate, or materially and adversely modify, its relationship with
    322
    Consulting Agreement ¶ 3 (stating in the event of breach, Heartland has ―no
    obligation to pay the Consultant any compensation‖).
    323
    Co-Marketing Agreement § 9.1.1.
    85
    Heartland or to cease or refrain from doing business with Heartland.‖324 Goodman
    also shall disgorge $50,003.01 in consulting fees.
    The parties shall submit a joint conforming final judgment within ten days.
    IT IS SO ORDERED.
    324
    Consulting Agreement ¶ 11(b).
    86