Linda Prentice, etc. v. R.J. Reynolds Tobacco Company ( 2022 )


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  •           Supreme Court of Florida
    ____________
    No. SC20-291
    ____________
    LINDA PRENTICE, etc.,
    Petitioner,
    vs.
    R.J. REYNOLDS TOBACCO COMPANY,
    Respondent.
    March 17, 2022
    MUÑIZ, J.
    As we will soon explain, this is an “Engle progeny” case, where
    an injured smoker sues a tobacco company for fraudulent
    concealment, conspiracy, and other tortious conduct. Today we
    resolve a district court conflict over what proof is required to prevail
    on the reliance element of those fraudulent concealment and
    conspiracy claims—a disagreement that has led to divergent jury
    instructions in Engle progeny cases. 1 We hold that an Engle
    progeny plaintiff must prove reliance on a statement that was made
    1. We have jurisdiction. See art. V, § 3(b)(3), Fla. Const.
    by an Engle defendant (for a concealment claim) or co-conspirator
    (for a conspiracy claim) and that concealed or omitted material
    information about the health effects or addictiveness of smoking
    cigarettes.
    I.
    John Price got chronic obstructive pulmonary disease after
    smoking multiple packs of R.J. Reynolds cigarettes a day for most
    of his adult life. Price sued RJR and asserted claims for strict
    liability, negligence, fraudulent concealment, and conspiracy to
    fraudulently conceal. After Price’s death from COPD, Linda Prentice
    maintained the lawsuit as a wrongful death action.
    Price and Prentice’s lawsuit traces to 1994, when injured
    smokers filed a class action seeking damages from RJR, the other
    major domestic tobacco companies, and affiliated organizations for
    smoking-related illnesses. Our Court prospectively decertified the
    class in Engle v. Liggett Group, Inc. (Engle III), 
    945 So. 2d 1246
     (Fla.
    2006). At the time of our decision in Engle III, the Engle trial court
    had completed Phases I and II of the case’s three planned phases.
    The reader can disregard Phase II, which has no relevance to our
    decision today.
    -2-
    We held in Engle III that, notwithstanding our decision to
    decertify the class, individual class members like Price could choose
    to bring individual actions in which certain factual findings from
    Phase I of Engle would be given “res judicata effect.” Engle III, 
    945 So. 2d at 1277
    . Those findings have come to be known as the
    “approved Phase I findings.” The individual class member lawsuits,
    of which there have been thousands, are usually referred to as
    “Engle progeny” cases.
    The point of an Engle progeny case is to litigate the plaintiff-
    specific reliance, causation, and damages issues that were left
    unaddressed by the Phase I jury. That jury “did not determine
    whether the defendants were liable to anyone.” 
    Id. at 1263
    .
    Instead, the Phase I findings related “exclusively to the defendants’
    conduct and the general health effects of smoking.” 
    Id. at 1256
    ; see
    also 
    id. at 1276-77
     (listing the approved Phase I findings).
    An Engle progeny plaintiff must first prove membership in the
    Engle class—a class consisting of Florida residents who developed a
    qualifying smoking-related illness by November 21, 1996, and
    whose illness was caused by an addiction to cigarettes containing
    nicotine. Upon successfully proving class membership, the plaintiff
    -3-
    is entitled to use the approved Phase I findings to establish the
    conduct elements of her Engle claims. See Engle III; Philip Morris
    USA, Inc. v. Douglas, 
    110 So. 3d 419
     (Fla. 2013) (clarifying how the
    approved Phase I findings were to be used in Engle progeny cases).
    In this case, the jury first found that Price was a member of
    the Engle class. The jury then found in Prentice’s favor on her
    claims for strict liability, negligence, and concealment conspiracy,
    but not for fraudulent concealment. The jury awarded Prentice
    $6.4 million in compensatory damages and apportioned 60% of the
    fault for Price’s death to Price and 40% to RJR. But because the
    jury found in Prentice’s favor on concealment conspiracy (an
    intentional tort), the judgment was not reduced to reflect Price’s
    comparative fault. See Schoeff v. R.J. Reynolds Tobacco Co., 
    232 So. 3d 294
    , 305 (Fla. 2017). RJR appealed.
    The First District’s decision in the appeal focused on RJR’s
    challenge to the jury instruction on Prentice’s concealment
    conspiracy claim. By way of background, the approved Phase I
    findings pertinent to that claim were (1) “that the [Engle] defendants
    concealed or omitted material information not otherwise known or
    available knowing that the material was false or misleading or failed
    -4-
    to disclose a material fact concerning the health effects or addictive
    nature of smoking cigarettes or both;” and (2) “that the defendants
    agreed to conceal or omit information regarding the health effects of
    cigarettes or their addictive nature with the intention that smokers
    and the public would rely on this information to their detriment.”
    Engle III, 
    945 So. 2d at
    1257 n.4.
    In addition to the approved Phase I findings, Prentice
    presented evidence that the
    major tobacco companies in the United States, including
    RJR, made fraudulent statements about the hazards of
    smoking as early as December 4, 1953. Over a fifty-year
    period, the tobacco companies concealed information
    about the addictive nature of nicotine and the harmful
    effects of smoking while engaging in marketing efforts to
    encourage people to smoke.
    R.J. Reynolds Tobacco Co. v. Prentice, 
    290 So. 3d 963
    , 965 (Fla. 1st
    DCA 2019).
    Although the approved Phase I findings sufficed to establish
    the conduct elements of her concealment claims, it remained for
    Prentice to prove the other elements of the claims, including the
    reliance element. As to the reliance element of her conspiracy
    claim, RJR had sought an instruction telling the jury that it must
    determine “whether Mr. Price reasonably relied to his detriment on
    -5-
    a statement that concealed or omitted material information
    regarding the health effects of smoking cigarettes or their addictive
    nature, and that was made in furtherance of” the Engle defendants’
    conspiracy. 
    Id.
    The trial court refused. It instead instructed the jury to
    determine “whether the conspiracy to withhold health information
    or information regarding addiction and any acts proven in
    furtherance of that conspiracy were relied upon by John Price to his
    detriment.” Id. at 966. RJR argued that the trial court’s refusal to
    give RJR’s requested special instruction on reliance was both
    erroneous and prejudicial.
    The First District agreed with RJR, principally on the authority
    of the decision in R.J. Reynolds Tobacco Co. v. Whitmire, 
    260 So. 3d 536
     (Fla. 1st DCA 2018). The holding in Whitmire was that, to
    prevail on fraudulent concealment, Engle progeny plaintiffs “must
    prove detrimental reliance on fraudulent statements.” Id. at 537.
    The Whitmire court started from the premise that the Engle
    defendants owed smokers no free-standing disclosure obligation
    and that the defendants’ disclosure obligation would therefore have
    to be triggered by the defendants’ statements. The court further
    -6-
    reasoned that, absent a plaintiff’s reliance on those statements,
    there could be no liability for fraud. Applying the Whitmire court’s
    holding, the First District here concluded that the disputed jury
    instruction in Prentice’s case was prejudicial error because neither
    it nor any other instruction informed the jury of the need to find
    that Price had relied on a statement. To remedy the error, the
    district court vacated the entire judgment.
    The First District’s decision on the reliance issue conflicts with
    decisions of other district courts. Specifically, although all Florida
    courts agree that fraudulent concealment and concealment
    conspiracy claims include a reliance element, the Second, Third,
    and Fourth Districts have held that an Engle progeny plaintiff need
    not prove reliance on a statement. See Philip Morris USA, Inc. v.
    Duignan, 
    243 So. 3d 426
     (Fla. 2d DCA 2017); Philip Morris USA, Inc.
    v. Chadwell, 
    306 So. 3d 174
     (Fla. 3d DCA 2020); R.J. Reynolds
    Tobacco Co. v. Burgess, 
    294 So. 3d 910
     (Fla. 4th DCA 2020).
    We have now exercised our discretionary jurisdiction to review
    the First District’s decision and to resolve the conflict. Each of the
    parties has asked us to address issues outside the conflict question,
    but we decline to do so. We will not address Prentice’s fallback
    -7-
    argument that the First District erred by vacating the entire
    judgment, not just the verdict on the concealment conspiracy
    count. Nor will we take up RJR’s renewed challenge to this Court’s
    decisions, in Engle III and later in Douglas, to give “res judicata
    effect” to the approved Phase I findings. We apply those decisions
    in our opinion today, but we neither endorse them nor question
    their correctness.
    II.
    The parties have framed their dispute in clear terms. RJR
    says that an Engle progeny plaintiff must prove reliance on a
    statement. Prentice says that the plaintiff’s burden is to prove
    reliance on silence. In our view, RJR is right. We hold that, to
    prevail on fraudulent concealment and concealment conspiracy
    claims, an Engle progeny plaintiff must prove reliance on a
    statement that was made by an Engle defendant (for a concealment
    claim) or co-conspirator (for a conspiracy claim) and that concealed
    or omitted material information about the health effects or
    addictiveness of smoking cigarettes. Before we explain why, we
    begin with three clarifying points.
    -8-
    First, although the jury here found RJR liable for concealment
    conspiracy and not for fraudulent concealment, we will discuss the
    two claims interchangeably. It is common ground that each claim
    includes a reliance element and that our answer to the question
    presented in this case should apply equally to each claim. See Loeb
    v. Geronemus, 
    66 So. 2d 241
    , 243 (Fla. 1953) (“The gist of a civil
    action for conspiracy is not the conspiracy itself but the civil wrong
    which is alleged to have been done pursuant to the conspiracy.”).
    Second, we emphasize that an Engle progeny plaintiff need not
    prove reliance on a statement that was affirmatively false on its
    face. It is enough for the plaintiff to prove reliance on statements
    that, while not necessarily false on their face, are misleading
    because they conceal or omit other material information. The key
    distinction is between making statements that are misleading by
    omission, on the one hand, and pure silence or a passive failure to
    disclose, on the other. Only the former can support fraud liability
    in an Engle progeny case.
    Third, in its briefing here RJR says that reliance on “a
    statement” does not mean reliance on a specific statement—for
    example, a specific advertisement. RJR maintains that reliance on
    -9-
    “a statement” can include “a category of statements addressing a
    particular topic (e.g., advertisements for filtered cigarettes).” We
    agree that reliance on “a statement” does not require proof of
    reliance on “a specific statement,” and our holding must be taken to
    include this understanding. As we will explain, what matters for
    purposes of reliance is that the plaintiff be able to prove a causal
    connection running from an Engle defendant’s statement or
    statements, to the plaintiff’s beliefs about the health effects or
    addictiveness of smoking cigarettes, to the plaintiff’s injury. The
    statements relied upon must have been capable of causing the
    plaintiff to form a false belief about the health effects or
    addictiveness of smoking cigarettes. 2
    A.
    We said in Hess v. Philip Morris USA, Inc., 
    175 So. 3d 687
    , 698
    (Fla. 2015), that “Engle-progeny plaintiffs must certainly prove
    detrimental reliance in order to prevail on their fraudulent
    2. We respectfully disagree with our dissenting colleague’s
    assertion that our holding “disregards the concept of proof of facts
    by inference in our jurisprudence.” Our decision today resolves a
    district court conflict over whether an Engle progeny plaintiff must
    prove reliance on a statement; it does not address how the plaintiff
    may prove such reliance.
    - 10 -
    concealment claims.” This case requires us to flesh out what that
    means. We will start by discussing what reliance is and what work
    the reliance element does in a fraud claim.
    1.
    Reliance means that a plaintiff has entered a transaction in
    whole or in part because of the defendant’s fraudulent conduct.
    See 3 Dan B. Dobbs et al., The Law of Torts § 671, at 665 (2d ed.
    2011). More specifically, reliance requires the plaintiff to have
    “received, believed, and acted upon” a misrepresentation by the
    defendant. John C.P. Goldberg et al., The Place of Reliance in
    Fraud, 
    48 Ariz. L. Rev. 1001
    , 1007 (2006). “[W]here the recipient
    knows the true facts that are misrepresented or for any reason does
    not believe the misrepresentation, he cannot be found to rely on it.”
    2 Fowler V. Harper et al., The Law of Torts § 7.13, at 465 (2d ed.
    1986) (footnotes omitted). Similarly, there can be no reliance if the
    plaintiff is unaware of the defendant’s misrepresentation until after
    the transaction is complete, or if the plaintiff would have acted the
    same way regardless of whether the defendant had made the
    misrepresentation. See Restatement (Third) of Torts: Liability for
    Economic Harm § 11 (Am. L. Inst. 2020).
    - 11 -
    Actionable misrepresentations are not limited to statements
    that are affirmatively false on their face. Fraud liability can also be
    premised on statements that are misleading because they omit
    other material information. Indeed, the common law has long
    recognized that the representation underlying a fraud claim can be
    communicated through myriad forms of conduct. See generally W.
    Page Keeton et al., Prosser & Keeton on the Law of Torts § 106 (5th
    ed. 1984) (“The representation which will serve as a basis for an
    action of deceit . . . usually consists, of course, of oral or written
    words; but it is not necessarily so limited.”).
    What matters is that the defendant intend to induce the
    plaintiff’s reliance by creating a false impression in the plaintiff’s
    mind. That is why our cases have made clear that, in any fraud
    case, the object of a plaintiff’s reliance is a representation by the
    defendant. See, e.g., Am. Int’l Land Corp. v. Hanna, 
    323 So. 2d 567
    ,
    569 (Fla. 1975) (“In an action for fraud and deceit plaintiff must
    allege (1) that defendant made a representation on which plaintiff
    was meant to act, (2) that the representation was false and
    defendant knew that fact, and (3) that plaintiff relied on the
    - 12 -
    representation to his injury.”). Fraud is effected through
    representations.
    In the common law of fraud, reliance is what establishes the
    necessary connection between a fraudulent representation and the
    plaintiff’s injury. Put differently, regardless of the form of the
    defendant’s fraudulent conduct, reliance is an indispensable aspect
    of proving causation in a fraud claim. “The element of reliance
    overlaps with (and may be considered a form of) the usual
    requirement in tort that a defendant’s wrong be a factual or ‘but for’
    cause of the harm that the plaintiff suffered.” Restatement (Third)
    of Torts: Liability for Economic Harm § 11 cmt. a (Am. L. Inst.
    2020); see Leon Green, Deceit, 
    16 Va. L. Rev. 749
    , 762 (1930)
    (“Whether the plaintiff was induced to act upon the defendant’s
    representation is the question of causal relation in its simplest
    form. It is usually stated in terms of the plaintiff’s reliance.”).
    2.
    Against this backdrop, we can now consider the nature of the
    fraudulent concealment claim involved in Engle itself. The Engle
    class complaint had brought a single fraud count, under the
    heading “Fraud and Misrepresentation.” See Amended Class Action
    - 13 -
    Complaint for Compensatory and Punitive Damages at 38, Engle v.
    Liggett Group, Inc., 
    945 So. 2d 1246
     (Fla. 2006) (No. SC03-1856).
    Nonetheless, class counsel persuaded the Engle trial court to
    instruct the Phase I jury on two theories of fraud: “fraud and
    misrepresentation” and “fraud by concealment.”
    The tobacco defendants had objected to giving the Phase I jury
    a fraud by concealment instruction, arguing that that theory of
    fraud depends on a disclosure obligation absent from the case.
    Class counsel successfully rebutted the defendants’ argument by
    saying this to the trial court:
    And the fraud, it’s clear that concealment is very
    important, concealment in connection with representations
    or not telling the whole truth. So that’s why we put it in
    and that’s why we feel it’s important. And we also said it
    made the statements misleading, because that’s the point.
    So it is concealment, but it’s simply not concealment in the
    abstract. If they didn’t open their mouths, if they did
    nothing, then [sic] would not have had, perhaps, that
    duty. But we don’t have to address that issue because,
    not only did they speak, they spoke constantly to the
    public; and because of that they had a duty to tell the
    whole truth.
    (Emphasis added.)
    The Engle trial court eventually instructed the Phase I jury:
    On the Plaintiffs [sic] claim for fraud by
    concealment, the issues for your determination are:
    - 14 -
    (1), whether one or more of the Defendants omitted
    or concealed material facts that would be necessary to
    make statements by said Defendants not misleading;
    (2), whether one or more of the Defendants knew
    the statement was false when it was made or made the
    statement knowing that said Defendants was [sic]
    without knowledge of its truth or falsity, or knew of the
    existence of material facts that were not disclosed;
    (3), whether in making the false statement, or in
    concealing material facts, one or more of the Defendants
    intended that another rely on the omission or
    concealment.
    Intentional concealment exists where a party knows
    of defects in a product and intentionally conceals them,
    or, while under no duty to speak, nevertheless voluntarily
    does so, but does not speak honestly or makes
    misleading statements or suppresses facts.
    (Emphasis added.)
    Later, as to “fraud by concealment,” the Phase I jury answered
    yes to this question: “Did one or more of the Defendants conceal or
    omit material information, not otherwise known or available,
    knowing the material was false and misleading, or failed to disclose
    a material fact concerning or proving the health effects and/or
    addictive nature of smoking cigarettes?” (Emphasis added.) For the
    question to make sense, “the material” must be understood as
    - 15 -
    referring to material that the Engle defendants disseminated to the
    public.
    Reading these three things together—Engle class counsel’s
    argument at the Phase I charge conference, the Phase I jury
    instruction, and the Phase I jury finding—gives a clear picture of
    the Engle plaintiffs’ theory of the Engle defendants’ fraudulent
    conduct. Namely, the Engle plaintiffs alleged that the defendants
    had made statements that concealed material information about the
    health effects or addictiveness of smoking cigarettes, with the
    intention of misleading would-be purchasers of the defendants’
    products. This conduct breached a duty that was well established
    in the common law of fraud: “Though a vendor may have no duty to
    speak, yet ‘if he does assume to speak, he must make a full and fair
    disclosure as to the matters about which he assumes to speak. He
    must then avoid a deliberate nondisclosure.’ ” Harper, et al., supra
    p.11, § 7.14, at 472 (quoting Franchey v. Hannes, 
    207 A.2d 268
    ,
    271 (Conn. 1965)).
    3.
    Now consider an Engle progeny case. These cases involve “the
    same causes of action between the same parties” as in Engle.
    - 16 -
    Douglas, 
    110 So. 3d at 432
    . They allow a member of the decertified
    class to “pick up litigation of the approved six causes of action right
    where the class left off.” 
    Id.
     For the reliance element of the
    fraudulent concealment claims, the Engle progeny plaintiff’s burden
    is to prove that the defendant’s fraudulent conduct—as defined in
    Engle—caused the plaintiff to form a false belief about the health
    effects or addictiveness of smoking cigarettes and then to act to his
    detriment. And as we have explained, as to fraudulent
    concealment, the Engle defendants perpetrated their fraud through
    incomplete statements.
    The only way for an Engle progeny plaintiff to prove reliance
    (and therefore causation) is to show that he received, believed, and
    acted upon the statements that omitted the material information.
    Otherwise, the tobacco defendants’ omission of information from
    those statements could not have harmed the plaintiff. It could not
    be said that the defendants’ fraudulent conduct deceived the
    plaintiff. As the Restatement (Second) of Torts explains, when a
    defendant makes a statement that purports to tell the whole truth
    but does not, “there is a duty to disclose the additional information
    - 17 -
    necessary to prevent it from misleading the recipient.” Restatement
    (Second) of Torts § 551 cmt. g (Am. L. Inst. 1977) (emphasis added).
    The reasoning underlying our holding is straightforward. The
    Engle plaintiffs pursued a “fraud by concealment” theory that the
    tobacco defendants chose to speak and then did so incompletely
    and misleadingly. It was only through their incomplete statements
    that the Engle defendants were able to create a false impression in
    the minds of listeners. Only recipients of the defendants’
    statements were capable of being deceived by those statements. No
    statements, no deception, no causation. Therefore, to prevail on a
    fraudulent concealment or concealment conspiracy claim, an Engle
    progeny plaintiff must prove reliance on a statement that was made
    by an Engle defendant or co-conspirator and that concealed or
    omitted material information about the health effects or
    addictiveness of smoking cigarettes.
    B.
    We are unconvinced by Prentice’s arguments to the contrary,
    starting with her assertion that an Engle progeny “plaintiff’s burden
    on causation is to prove reliance on silence.” That is wrong for at
    least two reasons.
    - 18 -
    Analytically, the problem with Prentice’s argument is that the
    Engle defendants did not have a freestanding disclosure obligation.
    See generally Restatement (Second) of Torts § 551 (Am. L. Inst.
    1977); Restatement (Third) of Torts: Liability for Economic Harm
    § 13 (Am. L. Inst. 2020). Absent such a duty, a plaintiff is not
    entitled to infer any communicative content from a defendant’s
    silence or nondisclosure. Even if we assume that there are some
    situations where a confidential or fiduciary relationship between the
    parties is such that silence could potentially communicate a tacit
    representation, this is not such a case. (We need not address here
    whether it would ever be correct to instruct a jury to determine
    whether a plaintiff “relied on silence.”)
    More concretely, Prentice’s “reliance on silence” argument is
    utterly disconnected from the fraudulent conduct asserted in Engle.
    As we have detailed, class counsel told the Engle trial court that it
    should instruct the Phase I jury on “fraud by concealment” because
    “not only did [the Engle defendants] speak, they spoke constantly to
    the public; and because of that they had a duty to tell the whole
    truth.” Prentice echoes this theme in her brief here, where she
    describes “a campaign of doubt unprecedented in American
    - 19 -
    history.” She says that the Engle defendants for decades fostered a
    “false controversy” over the health effects and addictiveness of
    smoking; “attacked accurate health warnings”; used front
    organizations to “ventriloquize[] the conspirators’ controversy
    message to the American public”; and even lied publicly to
    Congress. This is the opposite of silence.
    Prentice also argues that requiring an Engle progeny plaintiff
    to prove reliance on a statement disregards the fact that, having
    chosen to speak, the Engle defendants took on a duty to disclose.
    But we do not question that the Engle defendants had a duty to
    disclose or that they breached that duty—the approved Phase I
    concealment findings require us to take those things as a given.
    The role of the reliance element now is to require proof that the
    Engle defendants’ breach of their duty caused harm to the plaintiff
    in an Engle progeny case. See Ford New Holland, Inc. v. Proctor-
    Russell Tractor Co., Inc., 
    630 So. 2d 395
    , 399 (Ala. 1993) (“The
    requirement that the plaintiff show that a failure to disclose an
    existing material fact created a false impression is as basic to an
    action alleging fraudulent suppression as the requirement that the
    plaintiff establish the defendant’s duty to disclose.”).
    - 20 -
    Here we emphasize that “[t]he type of interest protected by the
    law of deceit is the interest in formulating business judgments
    without being misled by others—in short, in not being cheated.”
    Harper, et al., 
    supra p.11
    , § 7.1, at 378. This interest is different in
    kind from a freestanding interest in being informed by others. The
    common law of fraud does not protect the latter interest.
    Prentice is therefore wrong when she argues that the decisive
    question here is “whether the plaintiff would have behaved the
    same way had she known the true facts.” Under that theory, it
    would not matter whether an Engle defendant’s fraudulent conduct
    caused an Engle plaintiff in the first instance to form a false belief
    about the health effects or addictiveness of smoking cigarettes; all
    that would matter is whether additional disclosure by the
    defendants would have cured any such misapprehension, whatever
    its source. But that type of causal relationship between a
    defendant’s conduct and a plaintiff’s injury is not reliance. And
    Prentice’s theory invites pure speculation over questions as basic as
    whether an Engle plaintiff would even have heard and given
    credence to additional disclosures from the Engle defendants.
    - 21 -
    Finally, we address Prentice’s overarching contention that this
    Court’s decision in Engle III to give “res judicata effect” to the Phase
    I “fraud by concealment” findings but not to the “fraud and
    misrepresentation” findings necessarily requires us to accept
    Prentice’s position on reliance. As to “fraud and
    misrepresentation,” the Phase I jury answered yes to this question:
    “Did one or more of the Defendants make a false statement of a
    material fact, either knowing the statement was false or misleading,
    or being without knowledge as to its truth or falsity, with the
    intention of misleading smokers?” In Engle III, we held that this
    finding “cannot stand” for res judicata purposes in individual class
    member actions, because the finding is “nonspecific” and
    “inadequate to allow a subsequent jury to consider individual
    questions of reliance and legal cause.” Engle III, 
    945 So. 2d at 1255
    .
    Prentice reads far too much into this Court’s unexplained
    distinction between the fraud findings that we approved in Engle III
    and the ones that we did not. 3 Our Court drew this distinction on
    3. Whatever the difference between the two might be, it is
    hardly self-evident. The Restatement (Second) of Torts says that the
    - 22 -
    its own, unprompted by the parties and without the benefit of
    argument on the point. We adopted the distinction as a supposedly
    “pragmatic solution” to the perceived problem of how to decertify
    the Engle class without wasting the year-long Phase I proceedings.
    Our Engle III opinion did not explain what made the Phase I
    finding on fraud by concealment sufficiently “specific,” nor did our
    decision elaborate on how that finding was to be used in the
    progeny cases. Most importantly, nowhere in Engle III—or in any of
    our Engle follow-on cases—did our Court express any view as to
    two theories of fraud are sometimes interchangeable. See
    Restatement (Second) of Torts § 551 cmt. g, § 529 (Am. L. Inst.
    1977). And, as the Arizona Supreme Court has observed,
    “misrepresentation and concealment both may constitute actionable
    fraud, and in some cases may factually be but two sides of the same
    legal coin.” Madisons Chevrolet, Inc. v. Donald, 
    505 P.2d 1039
    ,
    1042 (Ariz. 1973). This Court itself has observed that “where a
    failure to disclose a material fact is calculated to induce a false
    belief, the distinction between concealment and affirmative
    representations is tenuous.” Johnson v. Davis, 
    480 So. 2d 625
    , 628
    (Fla. 1985). See also Little v. First Cal. Co., 
    532 F.2d 1302
    , 1304 n.4
    (9th Cir. 1976) (“The categories of ‘omission’ and ‘misrepresentation’
    are not mutually exclusive. All misrepresentations are also
    nondisclosures, at least to the extent that there is a failure to
    disclose which facts in the representation are not true.”). As we
    have already explained, even in concealment cases the defendant’s
    fraudulent conduct must convey to the plaintiff a representation,
    one that is capable of being believed or disbelieved.
    - 23 -
    what an Engle progeny plaintiff must prove to establish the reliance
    element of a concealment-based fraud claim. Our obligation now is
    to answer that question by recourse to longstanding principles of
    the common law of fraud, not to invent a new, Engle-only law of
    reliance.
    C.
    Against this backdrop, we readily agree with the First District
    that RJR’s requested jury instruction on concealment conspiracy
    was correct and that the trial court’s instruction was both
    erroneous and prejudicial. The trial court here instructed the jury
    to determine “whether the conspiracy to withhold health
    information or information regarding addiction and any acts proven
    in furtherance of that conspiracy were relied upon by John Price to
    his detriment and were a legal cause of John Price’s death.” We do
    not know what it means to rely on a conspiracy, and we doubt that
    the jury did, either. The jury here could reasonably have been
    misled into finding liability based on mere nondisclosure, without
    connecting that nondisclosure to Price’s injury.
    Similarly, it is error in an Engle progeny case to instruct the
    jury that the plaintiff can prevail on fraudulent concealment and
    - 24 -
    concealment conspiracy by proving “reliance on concealment” or
    “reliance on an omission.” For one thing, the concept of reliance on
    a concealment or omission—reliance on information hidden from
    the plaintiff—is unavoidably confusing and maybe even
    nonsensical. See duPont v. Brady, 
    828 F.2d 75
    , 78 (2d Cir. 1987)
    (“[I]n instances of total non-disclosure, . . . it is of course impossible
    to demonstrate reliance.” (quoting Titan Group, Inc. v. Faggen, 
    513 F.2d 234
    , 239 (2d Cir. 1975))). And in practical terms, by telling an
    Engle progeny jury to look for proof of reliance on a concealment or
    omission, a trial court erroneously invites the jury to find liability
    without causation.
    III.
    We approve the First District’s decision in the case under
    review, to the extent it is consistent with this opinion. We
    disapprove the decisions of the Second, Third, and Fourth Districts
    in Duignan, Chadwell, and Burgess, to the extent they are
    inconsistent with this opinion.
    It is so ordered.
    CANADY, C.J., and POLSTON, LAWSON, COURIEL, and
    GROSSHANS, JJ., concur.
    LABARGA, J., dissents with an opinion.
    - 25 -
    NOT FINAL UNTIL TIME EXPIRES TO FILE REHEARING MOTION
    AND, IF FILED, DETERMINED.
    LABARGA, J., dissenting.
    Today’s decision by the majority disturbs decades of settled
    law regarding Engle progeny litigation and injects uncertainty into
    the remaining Engle progeny cases. Because I cannot agree with
    such a fundamental shift in this Court’s jurisprudence, I
    respectfully dissent.
    In this Engle progeny case, the jury found in favor of Linda
    Prentice (Prentice), as personal representative of the Estate of John
    C. Price (Price), the now deceased smoker in this litigation, on
    Prentice’s claims for strict liability, negligence, and the intentional
    tort of concealment conspiracy. Price, who throughout his adult life
    smoked multiple packs of R.J. Reynolds cigarettes per day
    (including during the heyday of the Marlboro Man, Joe Camel and
    the Old Gold Dancers), was afflicted with chronic obstructive
    pulmonary disease (COPD)—a disease that ultimately led to his
    death.
    The focus of this appeal is whether Prentice was required to
    present direct evidence showing that Price relied on a statement
    - 26 -
    made by an Engle defendant to satisfy the reliance element of the
    concealment claims, or whether the reliance element may be
    inferred from the now well-known pervasive and misleading
    advertising campaigns pursued by tobacco companies over the
    years.
    Until today, it was settled law in Florida that a jury in an Engle
    progeny case was permitted to infer reliance based upon evidence of
    the smoker’s own history coupled with the tobacco industry’s
    pervasive advertising and creation of a false controversy about the
    risks of smoking, without the necessity of proving that the smoker
    relied on any specific statement by tobacco companies. After all,
    Engle findings conclusively established that the tobacco companies
    agreed to conceal, omit, and misinterpret information regarding the
    health effects of cigarettes or their addictive nature, with the
    intention that smokers and the public would rely on this
    information to their detriment. See Engle v. Liggett Grp., Inc., 
    945 So. 2d 1246
    , 1257 n.4 (Fla. 2006).
    To that end, the notion of requiring proof of reliance based
    upon a specific statement by the tobacco industry was soundly
    rejected by a majority of Florida appellate courts, notably beginning
    - 27 -
    with the seminal case of R.J. Reynolds Tobacco Co. v. Martin, 
    53 So. 3d 1060
     (Fla. 1st DCA 2010), rendered by the First District Court of
    Appeal twelve years ago. There, the First District rejected the
    requirement of proof of reliance based upon a statement made by
    an Engle defendant. The court deemed the following persuasive:
    [T]he record contains abundant evidence from which the
    jury could infer Mr. Martin’s reliance on pervasive
    misleading advertising campaigns for the Lucky Strike
    brand in particular and for cigarettes in general, and on
    the false controversy created by the tobacco industry
    during the years he smoked aimed at creating doubt
    among smokers that cigarettes were hazardous to health.
    
    Id. at 1069
     (emphasis added).
    However, eight years after Martin, the First District
    inexplicably made a marked shift regarding what constitutes proof
    of reliance. See R.J. Reynolds Tobacco Co. v. Whitmire, 
    260 So. 3d 536
     (Fla. 1st DCA 2018). In Whitmire, the First District held that to
    prevail on a claim of fraudulent concealment, “Engle [progeny]
    plaintiffs must prove detrimental reliance on fraudulent
    statements.” Id. at 537. The court stated: “The circumstantial
    evidence must establish individualized reliance by the plaintiff, and
    this cannot be shown through mere presentation of general
    evidence of the plaintiff's life and behavior, where, as here, that
    - 28 -
    evidence gives no indication that the plaintiff relied on any false
    information disseminated by the tobacco companies.” Id. at 540-
    41.
    Notably however, the First District did not recede from Martin,
    which as Judge Makar noted in his dissent, “remains applicable
    law.” Id. at 542 (Makar, J., dissenting). Nonetheless, the First
    District’s decision in Whitmire paved the way for the court’s 2019
    decision in Prentice, and ultimately, the conflict that the majority
    decides today. These decisions, though, rendered the First District
    an outlier among the district courts of appeal.
    Since Martin, a majority of the district courts of appeal have
    rejected the requirement of reliance on a specific statement to prove
    fraudulent concealment. See, e.g., Philip Morris USA, Inc. v.
    Duignan, 
    243 So. 3d 426
    , 441-42 (Fla. 2d DCA 2017) (“[Florida]
    courts have refused to hold that an Engle progeny plaintiff must
    identify specific statements that he read or heard and relied upon in
    making a decision regarding cigarette smoking in order to prevail.”).
    For instance, in R.J. Reynolds Tobacco Co. v. Burgess, 
    294 So. 3d 910
     (Fla. 4th DCA 2020), the Fourth District Court of Appeal
    noted the First District’s pivot in Whitmire and observed that
    - 29 -
    Whitmire “appears to be in tension with its earlier Martin decision.”
    Id. at 913. The court in Burgess acknowledged that Whitmire
    “found substantially similar evidence of detrimental reliance to be
    insufficient as a matter of law,” but determined nonetheless:
    Here, we conclude that the trial court properly
    denied RJR’s motion for directed verdict. The plaintiff
    presented sufficient evidence from which the jury could
    infer that Mr. Burgess detrimentally relied upon the
    tobacco industry’s pervasive advertising and creation of a
    false controversy about the risks of smoking. Mr.
    Burgess did not need to prove that he relied on any
    specific statement from the tobacco industry. Because
    the evidence showed that the tobacco industry delivered
    a fraudulent message to the smoking public, it was
    “immaterial whether it passe[d] through a direct or
    circuitous channel in reaching” Mr. Burgess.
    Burgess, 294 So. 3d at 913-14 (emphasis added) (quoting Phillip
    Morris USA v. Naugle, 
    103 So. 3d 944
    , 947 (Fla. 4th DCA 2012)).
    Similarly, in Philip Morris USA, Inc. v. Chadwell, 
    306 So. 3d 174
    , 183-84 (Fla. 3d DCA 2020), the Third District Court of Appeal
    acknowledged the decisions in Whitmire and Prentice but rejected
    their reasoning:
    Here, the record contains sufficient evidence from
    which the jury could infer Mr. Chadwell's reliance on
    statements, advertisements, or omissions via the tobacco
    companies’ pervasive misleading advertising campaigns.
    We reject the Whitmire holding to the extent it appears to
    require an Engle-progeny plaintiff to show that a smoker
    - 30 -
    explicitly relied to his detriment on specific “false or
    misleading statements,” as opposed to a smoker’s
    misapprehension concerning a material fact the
    conspirators concealed from the smoker in furtherance of
    their agreement to conceal or omit information regarding
    the health effect or addictive nature of cigarettes, as
    previously allowed by many Florida courts when the
    circumstances of a given case so warranted.
    Id. at 184 (emphasis added).
    Despite the sound reasoning set forth in these decisions, today
    the majority concurs with the First District’s decision in Prentice
    and lays to rest any doubt about whether an Engle progeny plaintiff
    must prove reliance on a statement made by an Engle defendant or
    co-conspirator. However, in doing so, the majority not only
    disregards the point of the Engle findings, but it also disregards the
    importance of the concept of proof of facts by inference in our
    jurisprudence.
    An inference, unlike a presumption, is “[a] logical and
    reasonable conclusion of a fact not presented by direct evidence but
    which, by process of logic and reason, a trier of fact may conclude
    exists from the established facts.” Golden Yachts, Inc. v. Hall, 
    920 So. 2d 777
    , 780-81 (Fla. 4th DCA 2006) (quoting Black’s Law
    Dictionary 778 (6th ed. 1990). Whether the inferred fact is found to
    - 31 -
    exist will be decided by the trier of fact. Charles W. Ehrhardt,
    Florida Evidence § 301.1 (2021 ed.).
    Proof of fact by inference is a recognized standard in Florida
    jurisprudence. It is often a substantial factor in the consideration
    of motions for directed verdicts in civil actions. For instance, in
    Owen v. Publix Supermarkets, Inc., 
    802 So. 2d 315
    , 329 (Fla. 2001),
    this Court concluded that the directed verdicts in a slip and fall
    case at a supermarket were erroneously entered because the
    condition of the substance (a piece of banana) alleged to have
    caused the fall raised a basis for establishing the store’s
    constructive knowledge. The Court noted that whether the aging of
    the banana occurred before it fell or whether the aging occurred on
    the floor is an issue for the jury, as are the reasonable inferences
    from the failure to sweep the floors regularly. 
    Id. at 332
    .
    In reaching this conclusion, the Court reasoned that appellate
    courts “reviewing the grant of a directed verdict must view the
    evidence and all inferences of fact in the light most favorable to the
    nonmoving party, and can affirm a directed verdict only where no
    proper view of the evidence could sustain a verdict in favor of the
    nonmoving party.” 
    Id. at 329
     (emphasis added) (citing Frenz
    - 32 -
    Enters., Inc. v. Port Everglades, 
    746 So. 2d 498
    , 502 (Fla. 4th DCA
    1999)).
    Additionally, in Florida civil cases, a jury may infer negligence
    when the concept of res ipsa loquitur has been established. This
    Court has explained:
    Res ipsa loquitur is not a substantive rule of law,
    but is rather a rule of evidence. It permits the jury (but
    not the court in a jury trial) to draw an inference of
    negligence where the instrument causing an injury is
    shown to have been under the exclusive management
    and control of the party charged with negligence, and an
    accident has occurred from it that under circumstances
    of due care would not have occurred in the ordinary
    course of events, except for negligent handling by the
    party having control of the instrument causing injury.
    Turner, Law of Implied Negligence, par. 1, p. 3.
    Am. Dist. Elec. Prot. Co. v. Seaboard Air Line Ry. Co., 
    177 So. 294
    ,
    296 (Fla. 1937) (emphasis added). Consistent with this language,
    the standard jury instruction on res ipsa loquitur provides:
    If you find that ordinarily the [incident] [injury] would not
    have happened without negligence,
    [and that the (item) causing the injury was in the
    exclusive control of (defendant) at the time it caused the
    injury,] . . .
    you may infer that (defendant) was negligent unless,
    taking into consideration all of the evidence in the case,
    you find that the (describe the event) was not due to any
    negligence on the part of (defendant).
    - 33 -
    Fla. Std. Jury Instr. (Civ.) 401.7 (footnote omitted) (emphasis
    added). 4
    Moreover, in the business litigation context, Florida courts
    have utilized the sanction of adverse evidentiary inferences in cases
    involving negligent spoliation of evidence by a party to address the
    lack of evidence. Martino v. Wal-Mart Stores, Inc., 
    908 So. 2d 342
    ,
    346-47 (Fla. 2005).
    So firmly ingrained is the use of inferences in our
    jurisprudence, that it has been codified in Florida’s Evidence Code.
    “In 1976, presumptions were codified into the Florida Evidence
    Code,” and they have “remained essentially unchanged.” Universal
    Ins. Co. of N. Am. v. Warfel, 
    82 So. 3d 47
    , 53 (Fla. 2012). Section
    90.301(3), Florida Statutes (2021), provides: “Nothing in this
    chapter shall prevent the drawing of an inference that is
    appropriate.” 5
    4. The instruction also provides alternative language for
    “cases involving exploding bottles or other instrumentalities that are
    no longer in the defendant’s control at the time of plaintiff’s injury.”
    Fla. Std. Jury Instr. (Civ.) 401.7 (Note on Use).
    5. Section 90.301(4), Florida Statutes (2021), limits the
    application of sections 90.301-.304 to civil actions and proceedings.
    - 34 -
    Paradoxically, this Court will readily allow a conviction for
    first-degree murder to stand entirely on inference even though the
    evidentiary burdens and potential consequences in criminal cases
    are much greater than in civil cases. In Bush v. State, 
    295 So. 3d 179
     (Fla. 2020), where this Court abandoned the long-standing
    heightened standard of review applicable to convictions in death
    penalty cases based solely on circumstantial evidence, this Court
    gave great weight to the strength of jury inference. 6 Explaining its
    decision, the Court stated:
    Indeed, if we were to reject the jury’s verdict and the
    reasonable inferences the jury must have drawn from the
    evidence to reach that verdict, we would, in effect, be
    saying that a jury is required to entertain “a mere
    possible doubt, a speculative, imaginary, or forced
    doubt,” contrary to the standard jury instructions given
    in all criminal cases. See Fla. Std. Jury Inst. (Crim.) 3.7.
    Bush, 295 So. 3d at 201 (emphasis added).
    It defies logic to say that inference can be reliable enough to
    secure a criminal conviction and resulting sentence of death, but at
    6. “Circumstantial evidence is proof of certain facts and
    circumstances from which the trier of fact may infer that the
    ultimate facts in dispute existed or did not exist.” Davis v. State, 
    90 So. 2d 629
    , 631 (Fla. 1956).
    - 35 -
    the same time so unreliable that it can never, on its own,
    demonstrate reliance in the Engle civil context. If anything, the
    situation should be reversed, with inference receiving heightened
    scrutiny in the criminal context, and receiving some deference in
    the civil context.
    Such deference is entirely appropriate with respect to proof of
    fraudulent concealment in Engle progeny cases. I fully agree with
    the Third District’s conclusion in Chadwell, 
    306 So. 3d 174
    , that
    “the element of reliance can be inferred from the now well-known
    pervasive and misleading advertising campaigns pursued by
    tobacco companies over the years.” Id. at 182. Here, Price
    described the impact of the tobacco industry’s pervasive advertising
    campaign on his smoking decisions, and under any process of logic
    or reason, satisfied the reliance element in question.
    The dissent in Prentice provides a clear picture of how the
    pervasiveness of the misleading advertising by the tobacco industry
    impacted not only Price’s smoking decisions, but surely also the
    decisions of countless similarly situated persons. According to the
    dissent, when asked how R.J. Reynolds’ advertisements injured
    him, Price testified that “they presented the ‘Marlboro Man’ as if to
    - 36 -
    ‘make everything look hunky-dory’ and ‘Joe Camel’ and the ‘Old
    Gold Dancers’ who ‘made [smoking] look like the thing to do, the in
    crowd. You’re in the in crowd.’ ” R.J. Reynolds Tobacco Co. v.
    Prentice, 
    290 So. 3d 963
    , 969 (Fla. 1st DCA 2019) (Makar, J.,
    dissenting).
    In other words, “Mr. Price’s deposition testimony (read at trial)
    indicates that the pervasive tobacco advertisements duped him into
    thinking smoking was the thing to do when the tobacco companies
    knew, but concealed, smoking’s devastating health consequences,
    which is precisely the type of evidence that demonstrates
    detrimental reliance.” Id. at 970. Based on this evidence, the jury
    was entitled to infer that the misleading advertisements
    detrimentally affected Mr. Price’s smoking behavior, thereby
    establishing reliance. By requiring reliance on a specific statement,
    the majority has removed all permissible inferences of fact
    concerning the causal relationship between the tobacco industry’s
    advertisement campaigns and the smoking decisions of Engle
    progeny plaintiffs, such as Price. In doing so, the majority has not
    only encroached on the exclusive province of the jury, but it has
    - 37 -
    made it virtually impossible for Engle plaintiffs to maintain a
    fraudulent concealment claim.
    Because I cannot agree with such a consequential and
    erroneous shift in the well-established jurisprudence of Engle
    progeny litigation in our state, I respectfully dissent.
    Application for Review of the Decision of the District Court of Appeal
    Direct Conflict of Decisions
    First District – Case No. 1D17-2104
    (Duval County)
    Celene H. Humphries, Thomas J. Seider, and Shea T. Moxon of
    Brannock Humphries & Berman, Tampa, Florida; Gregory D.
    Prysock, Katherine M. Massa, and Antonio Luciano of Morgan &
    Morgan, P.A., Jacksonville, Florida, and Keith R. Mitnik of Morgan
    & Morgan, P.A., Orlando, Florida,
    for Petitioner
    Marie A. Borland and Troy A. Fuhrman of Hill Ward Henderson,
    Tampa, Florida; and Jason T. Burnette, Brian Charles Lea,
    Stephanie E. Parker, John Walker, and Emily Baker of Jones Day,
    Atlanta, Georgia, Charles R.A. Morse of Jones Day, New York, New
    York, and Michael A. Carvin of Jones Day, Washington, District of
    Columbia,
    for Respondent
    Christine R. Davis and Joseph H. Lang, Jr. of Carlton Fields, P.A.,
    Tallahassee, Florida; and William W. Large of Florida Justice
    Reform Institute, Tallahassee, Florida,
    for Amicus Curiae Florida Justice Reform Institute
    - 38 -
    Geoffrey J. Michael of Arnold & Porter Kaye Scholer LLP,
    Washington, District of Columbia; and Jesse Panuccio of Boies
    Schiller Flexner LLP, Fort Lauderdale, Florida,
    for Amicus Curiae Philip Morris USA Inc.
    - 39 -