Carr v. Gateway Inc. ( 2011 )


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  •                         Docket No. 109485.
    IN THE
    SUPREME COURT
    OF
    THE STATE OF ILLINOIS
    WILLIAM CARR, Indiv. and on Behalf of All Others Similarly
    Situated, Appellee, v. GATEWAY, INC., Appellant.
    Opinion filed February 3, 2011.
    JUSTICE GARMAN delivered the judgment of the court, with
    opinion.
    Chief Justice Kilbride and Justices Freeman, Thomas, Karmeier,
    Burke, and Theis concurred in the judgment and opinion.
    OPINION
    In 2001, plaintiff, William Carr, and his wife purchased a computer
    from defendant, Gateway, Inc. Carr subsequently filed suit alleging
    misrepresentation by Gateway as to the speed of the computer’s
    processor. Gateway sought to dismiss the suit and compel arbitration
    in accordance with the terms of the sales contract. The circuit court
    of Madison County denied the motion, holding, inter alia, that there
    was no valid arbitration agreement between the parties. Gateway
    appealed under Rule 307(a)(1) (Ill. S. Ct. R. 307(a)(1) (eff. Mar. 20,
    2009)). While the case was on appeal, the National Arbitration Forum
    (NAF), the arbitral forum designated in the arbitration agreement,
    stopped accepting consumer arbitrations. Thereafter, the appellate
    court affirmed the circuit court on the basis that the arbitration
    agreement failed due to the unavailability of the arbitral forum. 395 Ill.
    App. 3d 1079. We allowed Gateway’s petition for leave to appeal. Ill.
    S. Ct. R. 315 (eff. Feb. 26, 2010). The present appeal concerns
    whether section 5 of the Federal Arbitration Act (Arbitration Act or
    Act) (9 U.S.C. §5 (2006)) applies to permit the circuit court to
    appoint a substitute arbitrator due to the unavailability of the parties’
    designated arbitral forum.
    BACKGROUND
    Plaintiff Carr and others filed a class action complaint in June
    2002, against defendants Intel Corporation, Gateway, Inc., and other
    computer manufacturers. The complaint alleged that defendants
    marketed Pentium 4 processors and computers in a misleading manner
    by claiming that the Pentium 4 processor was faster than its
    predecessor, the Pentium III. Carr alleged that, in fact, the Pentium 4
    was slower than the Pentium III and Athlon processors from AMD
    (Advanced Micro Devices, Inc.).
    Carr’s allegations were contained in counts IV, V, and VI of the
    class action complaint. In 2003, the circuit court severed those counts
    and Carr’s allegations proceeded separately. In the other action, styled
    Barbara’s Sales, Inc. v. Intel Corp., the circuit court certified a class.
    The defendants in that action appealed and the case eventually came
    before this court, where we held that the class action could not
    proceed because the alleged representations made by the defendants
    in that case were not actionable under Illinois law. Barbara’s Sales,
    Inc. v. Intel Corp., 
    227 Ill. 2d 45
    , 76 (2007).
    With respect to the instant case, Carr alleged causes of action
    under California law and under Illinois’s Consumer Fraud and
    Deceptive Business Practices Act (815 ILCS 505/1 et seq. (West
    2000)). The allegations in Carr’s complaint were identical to those
    contained in the original class action complaint. Gateway filed a
    motion to dismiss or, in the alternative, to compel arbitration, based
    on an arbitration clause in a “Limited Warranty Terms and Conditions
    Agreement” that was included in the materials sent with the computer
    when it arrived at Carr’s home. Gateway argued that Carr agreed to
    arbitrate all disputes.
    In November 2007, the circuit court held an evidentiary hearing
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    on Gateway’s motion. Following the hearing, the circuit court denied
    the motion, ruling that the agreement containing the arbitration clause
    was not part of the sales contract entered into by the parties. The
    court also found that, even if the arbitration clause were part of the
    sales agreement, it could not be enforced because it was
    unconscionable due to the following: (1) the clause was
    nonnegotiable; (2) it was part of a preprinted form and was not read
    by Carr until several days after the computer was purchased; (3) the
    terms of the arbitration clause were one-sided; (4) Carr could be
    saddled with large costs in pursuing his claim through the designated
    arbitral forum; (5) Carr would be prohibited from pursuing his claim
    as a class action; and (6) Carr would be prohibited from pursuing a
    claim for punitive damages.
    Gateway timely appealed. When it became known that the NAF
    had stopped accepting consumer arbitrations, the appellate court
    ordered supplemental briefing regarding the effect of this development
    on the case. In its decision, the court noted the circuit court had ruled
    that the agreement to arbitrate was not a part of the contract for the
    purchase of the computer. The appellate court assumed, for purposes
    of the appeal, that there was a valid agreement to arbitrate. The court
    noted a split among courts as to whether section 5 of the Arbitration
    Act applies in such cases. The court then held that the specific
    designation of the NAF as the exclusive arbitration forum was an
    integral part of the arbitration clause, noting that the NAF has a “very
    specific set of rules and procedures that has implications for every
    aspect of the arbitration 
    process.” 395 Ill. App. 3d at 1085
    . As further
    support for its decision, the appellate court also pointed to a clause in
    the agreement that allowed the arbitrator to impose monetary
    penalties on a party for bringing a dispute in any forum other than the
    NAF. Thus, the court found that section 5 of the Act could not be
    used to reform the arbitration provision. 
    Id. at 1086.
    ANALYSIS
    I
    This appeal requires us to interpret the parties’ arbitration
    agreement. An agreement to arbitrate is a matter of contract. Salsitz
    v. Kreiss, 
    198 Ill. 2d 1
    , 13 (2001). The interpretation of a contract
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    involves a question of law, which we review de novo. Dowling v.
    Chicago Options Associates, Inc., 
    226 Ill. 2d 277
    , 285 (2007).
    II
    The arbitration provision at issue states in pertinent part as
    follows:
    “You agree that any Dispute between You and Gateway will
    be resolved exclusively and finally by arbitration administered
    by the National Arbitration Forum (NAF) and conducted
    under its rules, except as otherwise provided below. The
    arbitration will be conducted before a single arbitrator, and
    will be limited solely to the Dispute between You and
    Gateway. *** Should either party bring a Dispute in a forum
    other than NAF, the arbitrator may award the other party its
    reasonable costs and expenses, including attorneys’ fees,
    incurred in staying or dismissing such other proceedings or in
    otherwise enforcing compliance with this dispute resolution
    provision. You understand that You would have had a
    right to litigate disputes through a court, and that You
    have expressly and knowingly waived that right and
    agreed to resolve any Disputes through binding
    arbitration. This arbitration agreement is made pursuant to a
    transaction involving interstate commerce, and shall be
    governed by the Federal Arbitration Act, 9 U.S.C. Section 1,
    et seq.” (Emphasis in original.)
    Section 2 of the Arbitration Act (9 U.S.C. §2 (2006)) provides:
    “A written provision in any maritime transaction or a
    contract evidencing a transaction involving commerce to settle
    by arbitration a controversy thereafter arising out of such
    contract or transaction, or the refusal to perform the whole or
    any part thereof, or an agreement in writing to submit to
    arbitration an existing controversy arising out of such a
    contract, transaction, or refusal, shall be valid, irrevocable, and
    enforceable, save upon such grounds as exist at law or in
    equity for the revocation of any contract.”
    In Borowiec v. Gateway 2000, Inc., 
    209 Ill. 2d 376
    , 384 (2004),
    this court noted that Congress enacted the Arbitration Act to reverse
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    long-standing judicial hostility to arbitration agreements and to place
    arbitration agreements on the same footing as other contracts. The
    Arbitration Act reflects a “ ‘liberal federal policy favoring arbitration
    agreements.’ ” 
    Id. (quoting Moses
    H. Cone Memorial Hospital v.
    Mercury Construction Corp., 
    460 U.S. 1
    , 24 (1983)). This court has
    recognized that, in construing federal laws, decisions of the federal
    courts are binding upon this court, to the end that such laws may be
    given uniform application. Busch v. Graphic Color Corp., 
    169 Ill. 2d 325
    , 335 (1996).
    Section 4 of the Arbitration Act (9 U.S.C. §4 (2006)) permits a
    party in a civil action to petition the court for an order directing that
    arbitration proceed in the manner provided in the parties’ arbitration
    agreement. Section 5 of the Arbitration Act is the provision with
    which we are concerned here. That section provides:
    “If in the agreement provision be made for a method of
    naming or appointing an arbitrator or arbitrators or an umpire,
    such method shall be followed; but if no method be provided
    therein, or if a method be provided and any party thereto shall
    fail to avail himself of such method, or if for any other reason
    there shall be a lapse in the naming of an arbitrator or
    arbitrators or umpire, or in filling a vacancy, then upon the
    application of either party to the controversy the court shall
    designate and appoint an arbitrator or arbitrators or umpire, as
    the case may require, who shall act under the said agreement
    with the same force and effect as if he or they had been
    specifically named therein; and unless otherwise provided in
    the agreement the arbitration shall be by a single arbitrator.”
    (Emphasis added.) 9 U.S.C. §5 (2006).
    In this case, NAF, the chosen arbitral forum, no longer accepts
    consumer arbitrations. No provision is made in the arbitration
    agreement for the naming of a substitute arbitral service or arbitrator.
    Thus, the question before us is whether section 5 of the Arbitration
    Act may be applied to permit the circuit court to name a replacement
    for NAF.
    Some courts have used section 5 to uphold arbitration clauses
    where the chosen arbitral forum was unavailable. For example, in
    Zechman v. Merrill Lynch, Pierce, Fenner & Smith, Inc., 742 F.
    Supp. 1359 (N.D. Ill. 1990), the arbitration clause provided that any
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    arbitration would be governed by regulations prescribed by the
    Chicago Board of Trade (CBOT). CBOT declined jurisdiction and
    dismissed the plaintiff’s demand for arbitration. Merrill Lynch filed a
    motion to compel arbitration with a neutral arbitrator. Noting that the
    case implicated the strong federal policy favoring arbitration, the
    district court stated that the decision between substituting a new
    provision for the failed one and refusing to enforce the agreement
    turns on the intent of the parties at the time the agreement was
    executed. To determine this intent, a court looks to the essence of the
    arbitration agreement, i.e., whether the essential term is the agreement
    to arbitrate or whether the failed term is not merely an ancillary
    logistical concern, but instead is as important a consideration as the
    agreement to arbitrate itself. The district court found the provision at
    issue there not to be integral to the agreement to arbitrate. CBOT was
    not named as arbitrator or as the arbitration coordinator. The intent
    of the provision appeared to be that arbitrations would proceed under
    CBOT regulations as a general matter; thus, a neutral arbitrator could
    proceed under those regulations. 
    Id. at 1365.
        In Brown v. ITT Consumer Financial Corp., 
    211 F.3d 1217
    (11th
    Cir. 2000), the plaintiff, an employee of the defendant, filed suit after
    he was terminated from his position. The plaintiff had signed an
    employment agreement that contained an arbitration clause, which
    stated that the parties agreed that any dispute or claim would be
    resolved by binding arbitration “under the Code of Procedure of the
    National Arbitration Forum.” 
    Id. at 1220.
    The plaintiff filed an action
    in district court, and the defendant moved to compel arbitration. The
    district court granted the motion. On appeal, the plaintiff argued, inter
    alia, that the arbitration clause was void because the chosen forum
    had dissolved. The appeals court rejected this argument. The court
    noted that where the chosen forum is unavailable, section 5 of the
    Arbitration Act permits a substitute arbitrator to be named. This is
    true, however, only if the choice of the arbitral forum is not an integral
    part of the agreement to arbitrate, but instead is an “ ‘ancillary
    logistical concern.’ ” The Brown court found no evidence that the
    choice of the NAF was an integral part of the agreement to arbitrate.
    
    Id. at 1222.
         The parties’ chosen arbitrator declined jurisdiction in Reddam v.
    KPMG LLP, 
    457 F.3d 1054
    (9th Cir. 2006). The arbitration
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    agreement stated that any arbitration would be determined “pursuant
    to the rules then in effect of the National Association of Securities
    Dealers, Inc., [NASD] as the undersigned you may elect.” 
    Id. at 1059.
    The appeals court found that this provision was not integral to the
    agreement to arbitrate. In fact, noted the court, there was not even an
    express agreement that the NASD would be the arbitrator, but only
    that any arbitration would utilize its rules. 
    Id. at 1060.
         In contrast, Carr cites cases that have refused to utilize section 5
    of the Arbitration Act to name a substitute arbitrator. He principally
    relies, as did the appellate court, on Grant v. Magnolia Manor-
    Greenwood, Inc., 
    678 S.E.2d 435
    (S.C. 2009), a case from the South
    Carolina Supreme Court. There, a nursing home resident fell and
    injured herself, resulting in her subsequent death. Her husband filed a
    wrongful-death action. The nursing home sought to compel arbitration
    in accordance with an arbitration agreement entered into by the
    parties. The agreement named the arbitral service that would
    administer the arbitration. That service subsequently became
    unavailable as to preinjury arbitration agreements. The circuit court
    denied the nursing home’s motion to compel arbitration. The supreme
    court noted a dispute in the case law as to whether section 5 of the
    Arbitration Act applies in cases where the parties have specified an
    arbitral forum and that forum becomes unavailable. The court also
    noted that courts applying section 5 have identified an exception to
    application where the choice of arbitral forum is an integral part of the
    agreement to arbitrate, rather than an ancillary logistical concern.
    Assuming that section 5 applied in the case before it, the South
    Carolina court found that the specific designation of an arbitral forum
    in the arbitration agreement was an integral part of the agreement. The
    court noted that by choosing the arbitral forum, the parties waived a
    set of rights regarding procedural rules and the right to choose an
    arbitrator. The court found this waiver to reflect the parties’ intent to
    arbitrate exclusively before their chosen arbitral forum. Thus, section
    5 of the Arbitration Act did not apply and the arbitration agreement
    was unenforceable. 
    Id. at 438-39.
         The appellate court here found that Grant supported its
    conclusion that the designation of the NAF in the agreement to
    arbitrate was integral to the agreement. Specifically, citing Grant, the
    appellate court noted that the NAF has a “very specific set of rules
    -7-
    and procedures that has implications for every aspect of the arbitration
    
    process.” 395 Ill. App. 3d at 1085
    .
    Gateway argues that the appellate court erroneously determined
    that there is a split in the federal case law as to the proper application
    of section 5 of the Arbitration Act. It argues that the South Carolina
    court in Grant relied on the flawed analysis of In re Salomon Inc.
    Shareholders’ Derivative Litigation, 
    68 F.3d 554
    (2d Cir. 1995). In
    that case, certain shareholders sued the defendants, who were officers
    of Salomon, Inc. The district court granted the defendants’ motion to
    compel arbitration. The arbitration agreements at issue stated that any
    controversy would be submitted for arbitration “in accordance with”
    the constitution and rules then obtaining of the New York Stock
    Exchange (NYSE). The NYSE declined to arbitrate the dispute. The
    district court denied the defendants’ request to appoint a substitute
    arbitrator. The defendants appealed. The appeals court rejected the
    defendants’ argument that arbitration need not take place before the
    NYSE as long as the NYSE’s rules govern in any arbitration. Citing
    cases in which the court had considered similar arbitration language,
    the court concluded that a proper reading of the parties’ agreement
    showed that they had designated the NYSE as the exclusive arbitral
    forum. 
    Id. at 559.
        The court also rejected the defendants’ argument that there had
    been a “lapse” in the naming of an arbitrator such that section 5 would
    permit the appointment of a substitute arbitrator. The court stated its
    belief that the “lapse” language of section 5 referred to a mechanical
    breakdown in the arbitrator selection process such as a lapse in time
    in the naming of an arbitrator or in the filling of a vacancy on a panel
    of arbitrators. Because the district judge had referred the matter to the
    NYSE for arbitration, there was no lapse or breakdown in selecting
    the arbitrator. The court noted other cases that had applied section 5
    to appoint new arbitrators when the named arbitrator could not or
    would not proceed. However, the court noted, none of those cases
    could be read to permit a court to use section 5 of the Arbitration Act
    to circumvent the parties’ designation of an exclusive arbitral forum.
    
    Id. at 560-61.
        Gateway argues that Salomon relied on inapposite cases for its
    holding and it notes that the Reddam case pointed this out. However,
    the court in Reddam faulted Salomon for concluding that where a
    -8-
    forum selection clause “ ‘is as important a consideration as the
    agreement to arbitrate itself, a court will not sever the failed term from
    the rest of the agreement and the entire arbitration provision will
    fail.’ ” 
    Reddam, 457 F.3d at 1060
    (quoting 
    Salomon, 68 F.3d at 561
    ).
    The language the Reddam court quotes from Salomon, however,
    actually comes from Zechman, a case on which Gateway relies. See
    
    Zechman, 742 F. Supp. at 1364
    .
    Regardless of any perceived conflict among courts on this issue,
    we agree with those federal courts that have held section 5 of the Act
    may be applied to name a substitute arbitrator where the parties’
    designated arbitral forum fails, unless the designation of the arbitral
    forum is integral to the parties’ agreement to arbitrate. We are mindful
    that the Act promotes a liberal federal policy favoring arbitration as an
    alternate dispute resolution mechanism. 
    Cone, 460 U.S. at 24
    . To that
    end, section 5 permits the naming of a substitute arbitrator where, “for
    any *** reason,” there has been a lapse, inter alia, in the naming of an
    arbitrator. 9 U.S.C. §5 (2006). Where the designation of an arbitral
    forum is only an ancillary, logistical concern and the primary
    consideration is the intent to arbitrate disputes, allowing a court to
    appoint a substitute arbitrator fulfills the parties’ agreement to
    arbitrate. Accordingly, we now turn to the arbitration agreement in
    this case to determine whether section 5 of the Act applies here.
    Gateway argues the appellate court should have followed Brown
    and Reddam. Carr, on the other hand, cites cases in which courts held
    that because parties designated a particular forum and a set of rules to
    govern arbitrations, the designated forum was integral to the
    agreement. Carr cites Covenant Health & Rehabilitation of Picayune,
    LP v. Estate of Moulds, 
    14 So. 3d 695
    (Miss. 2009), a Mississippi
    Supreme Court case, which involved a nursing home resident and an
    admissions agreement that contained an arbitration clause. The chosen
    forum became unavailable due to a change in its policies toward
    preinjury arbitration agreements. The supreme court refused to allow
    for the appointment of a substitute arbitrator. However, prior to this
    holding, the court had ruled that the arbitration clause was
    unconscionable, thereby rendering the entire admissions agreement
    unenforceable. 
    Id. at 703.
    Thus, it was not necessary for the court to
    consider whether a substitute arbitrator could be appointed. In
    addition, we note that the court did not consider the impact of section
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    5 of the Arbitration Act on the question of the appointment of a
    substitute arbitrator.
    Carr also cites Carideo v. Dell, Inc., 
    2009 WL 3485933
    (W.D.
    Wash. Oct. 26, 2009), where the parties had designated the NAF as
    the arbitral forum with much of the same language at issue here. After
    the NAF stopped administering consumer arbitrations, the district
    court was faced with the question of whether a substitute arbitrator
    could be appointed. The court held that the designation of the NAF
    was integral to the arbitration agreement, relying in part on the
    appellate court case that we are reviewing in the instant appeal. The
    court interpreted language in the arbitration clause stating that
    disputes shall be resolved “exclusively and finally” by binding
    arbitration administered by the NAF under its rules then in effect. The
    court rejected Dell’s argument that “exclusively” modified “binding
    arbitration,” holding instead that the word referred to arbitration by
    the NAF. As to the NAF’s rules, the court questioned whether there
    were any NAF rules for consumer arbitrations that remain in effect. 
    Id. at 4-5.
        In contrast, we note that the district court in Adler v. Dell Inc.,
    
    2009 WL 4580739
    (E.D. Mich. Dec. 3, 2009), reached a contrary
    conclusion in construing an identical arbitration clause. The court
    found the phrase “exclusively and finally by binding arbitration
    administered by the [NAF]” to be ambiguous as to whether the parties
    intended “to embrace arbitration as their exclusive and final recourse
    for disputes while identifying NAF as a secondary matter to administer
    the process, or whether they intended NAF arbitration only to be their
    exclusive and final recourse for disputes.” The court noted that both
    interpretations had merit, but there was nothing in the language of the
    arbitration clause to indicate which was the intended interpretation. 
    Id. at 2.
    The court pointed to two aspects of the agreement that tended
    to support the interpretation that the designation of the NAF was
    secondary to the intent to arbitrate. First, the agreement required that
    NAF rules be used, which would appear to be surplusage unless
    another arbitral forum were to be used. The court noted that the
    plaintiff had given no reason why NAF rules could not be applied by
    a substitute arbitrator. Second, the court noted, the agreement
    specifically limited the arbitration process to the customer and Dell,
    which adds emphasis to the process agreed upon, as opposed to the
    -10-
    designated forum. However, the court noted that the agreement
    lacked any provision for an alternative to the NAF in the event the
    NAF was unable or unwilling to administer the arbitration. This could
    support either interpretation. Ultimately, the court determined that the
    language of the agreement fell short of satisfying the exception to
    application of section 5 of the Arbitration Act that an arbitration
    agreement will fail only if it is clear that the designation of the arbitral
    forum is integral to the agreement. Thus, the arbitration agreement did
    not fail due to the unavailability of the parties’ chosen arbitral forum.
    
    Id. at 3-4.
        Gateway argues that the parties anticipated in their agreement that
    the NAF might become unavailable when they agreed that their
    disputes would be resolved by arbitration administered by the NAF
    and conducted under its rules, “except as otherwise provided below.”
    Gateway then points to a subsequent sentence in the agreement that
    states the agreement is made pursuant to a transaction involving
    interstate commerce and shall be governed by the Arbitration Act.
    Gateway concludes that section 5 of the Act “is therefore an agreed
    exception to any requirement that the arbitration be administered by
    the NAF where (as is true here), the NAF is not available.” Carr
    disagrees with Gateway’s interpretation, noting that the sentence
    immediately following the “except as otherwise provided below”
    language states that the arbitration will be limited to the dispute
    between the purchaser and Gateway. Carr believes the “except as
    otherwise provided below” language was likely an attempt by
    Gateway to guard against the possibility that the NAF may repeal its
    prohibition against class arbitrations. We conclude that, since it is not
    clear what this phrase refers to, its presence in the agreement is
    neutral on the issue of whether section 5 applies here.
    The parties disagree as to the significance of the requirement in the
    arbitration clause that the arbitration proceed under the NAF Code of
    Procedure. Gateway argues that by stating that arbitrations would be
    conducted under NAF rules, the parties anticipated that arbitration
    would go forward even if the NAF were unavailable. According to
    Gateway, this language would be mere surplusage if the NAF were the
    only acceptable forum. Gateway also argues that the appellate court
    erred in relying on Grant, arguing that NAF rules do not affect the
    substantive outcome of an arbitration, citing Rule 5 of the NAF Code
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    of Procedure, which states that “[a]n arbitrator follows the applicable
    substantive law and may grant any remedy or relief provided by law
    or equity, including monet ary and injunctive relief.”
    http://www.adrforum.com/users/naf/resources/CodeofProcedure2008-
    print2.pdf. Gateway further argues that the appellate court seemed to
    believe that the rules of any selected forum would have such an effect.
    Carr claims that NAF rules do have substantive implications for the
    outcome of his claim. He asserts that the NAF fee schedule, as set by
    its rules, would require him to pay more in filing costs than he could
    expect to receive in any recovery from Gateway.
    We agree with Gateway that the mere fact parties name an arbitral
    service to handle arbitrations and specify rules to be applied does not,
    standing alone, make that designation integral to the agreement. If this
    were so, section 5 of the Arbitration Act would not apply in any case
    where the parties specify an arbitrator that later becomes unwilling or
    unable to handle the arbitration. Such a construction would encourage
    parties to be as vague as possible in drafting their arbitration
    agreements to guard against a court refusing to apply section 5 of the
    Act in the event the chosen arbitral forum became unavailable. Section
    5 anticipates that a named arbitral forum may become unavailable and
    it provides a mechanism to appoint a substitute. As courts have noted,
    it is possible in some cases for a substitute arbitrator to use the rules
    specified in an arbitration agreement and where that is so, the mere
    designation of particular rules to govern an arbitration will not prevent
    the naming of a substitute arbitrator under section 5. See, e.g.,
    
    Reddam, 457 F.3d at 1060
    ; 
    Brown, 211 F.3d at 1222
    ; 
    Zechman, 742 F. Supp. at 1365
    .
    In this case, it is unclear whether a substitute arbitrator could use
    NAF rules. We first note that Rule 1(C) of the Code provides that
    arbitrations are to be conducted in accordance with the applicable
    Code of Procedure in effect at the time a claim is filed, unless the
    parties agree otherwise. http://www.adrforum.com/users/naf/
    resources/CodeofProcedure2008-print2.pdf. Because a claim has not
    yet been filed in this case, the Code that would govern any arbitration
    is the current Code, which became effective on August 1, 2008. Rule
    1(A) of that Code states as follows:
    “Parties who contract for or agree to arbitration provided by
    the Forum or this Code of Procedure agree that this Code
    -12-
    governs their arbitration proceedings, unless the Parties agree
    to other procedures. This Code shall be deemed incorporated
    by reference in every Arbitration Agreement, which refers to
    the National Arbitration Forum, the International Arbitration
    Forum, the Arbitration Forum, adrforum.com, Forum or this
    Code of Procedure, unless the parties agree otherwise. This
    Code shall be administered only by the National Arbitration
    Forum or by any entity or individual providing administrative
    services by agreement with the National Arbitration Forum.”
    http://www.adrforum.com/users/naf/resources/CodeofProce
    dure2008-print2.pdf.
    Neither party has indicated whether an arbitrator could be
    appointed who would be allowed to conduct an arbitration under NAF
    rules. Nor is it known whether NAF rules could be used in a consumer
    arbitration, given the fact that NAF no longer accepts such
    arbitrations. Thus, any finding by this court concerning the use of
    NAF rules by a substitute arbitrator would be based on speculation.
    The fact that the NAF restricts the use of its rules to only those
    entities and individuals providing arbitral services by agreement with
    the NAF militates in favor of a finding that the designation of the NAF
    and its rules was integral to the parties’ agreement to arbitrate.
    There is one additional matter to consider. Carr argues that the
    following clause in the arbitration agreement supports a finding that
    designation of the NAF as the arbitral forum is integral to the
    agreement to arbitrate:
    “Should either party bring a Dispute in a forum other than
    NAF, the arbitrator may award the other party its reasonable
    costs and expenses, including attorneys’ fees, incurred in
    staying or dismissing such other proceedings or in otherwise
    enforcing compliance with this dispute resolution provision.”
    Gateway disagrees with Carr’s interpretation of this provision,
    arguing that a more sensible construction is that the parties did not
    intend this provision to apply unless the NAF was available. Gateway
    states, “[t]his provision simply empowers the arbitrator, whoever that
    might be, to award reasonable costs incurred to enforce compliance
    with the Agreement if anybody brings a dispute outside the NAF.
    Obviously, since the NAF is no longer available, it would be absurd
    for either party to ask a court-named arbitrator to sanction the other
    -13-
    party under this provision for bringing a dispute to him for resolution.
    Therefore, this provision is entirely consistent with the parties’ intent
    that the designation of the NAF was a secondary concern, while the
    agreement to arbitrate was paramount.”
    We reject Gateway’s interpretation of this provision. The plain
    language of the provision penalizes any party for bringing a dispute in
    any forum other than the NAF. It is self-evident that the provision was
    intended to apply if the NAF was available to administer arbitrations.
    That is the whole point of the clause. Gateway, which drafted the
    agreement and presented the nonnegotiable terms to Carr when he
    purchased his computer, sought, by this clause, to ensure that only the
    NAF would administer any arbitrations that arose under the
    agreement. Significantly, the penalty provision does not merely allow
    monetary penalties to be imposed for bringing a dispute in a court of
    law. Such a provision might tend to indicate that the agreement to
    arbitrate was paramount and that the designation of the NAF was
    merely a secondary, logistical consideration. Instead, the provision
    allows for the imposition of monetary penalties even if a party files a
    claim with an arbitral service other than NAF.
    To find that the designation of the NAF as the arbitral forum is
    integral to the agreement to arbitrate, we must be able to conclude
    that the choice of the NAF was so central to the agreement to
    arbitrate that the unavailability of the NAF brought the agreement to
    an end. See 
    Reddam, 457 F.3d at 1061
    . A reading of the penalty
    provision clearly indicates that the designation of the NAF as the
    arbitral forum is integral to the agreement. Therefore, we conclude
    that the designation of the NAF as the arbitral forum was integral to
    the agreement to arbitrate and, thus, section 5 of the Arbitration Act
    may not be utilized to select a substitute arbitrator.
    CONCLUSION
    For the reasons stated, we hold that the designation of the NAF as
    the arbitral forum was integral to the parties’ agreement to arbitrate.
    We further hold that, in light of this fact, section 5 of the Arbitration
    Act does not apply to permit the appointment of a substitute
    arbitrator. Accordingly, the agreement to arbitrate fails.
    -14-
    For the reasons stated, the judgment of the appellate court is
    affirmed.
    Affirmed.
    -15-