Indiana Insurance Company v. James Demetre ( 2017 )


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  • RENDERED: AUGUST 24, 2017
    TO BE PUBLISHED
    §wpreme cloud of Q!FQN AL
    2015-sc-000107-DG DATEMMW. D‘~
    INDIANA INSURANCE COMPANY APPELLANT
    ON REVIEW FROM COURT OF APPEALS
    V. CASE NO. 2013-CA-000338-MR
    CAMPBELL CIRCUIT COURT NO. 09-CI-01 175
    JAMES DEMETRE APPELLEE
    OPINION OF THE COURT BY JUSTICE HUGHES
    AFFIRMING
    Appellee James Demetre sued his insurer, the Indiana Insurance
    Company (hereafter “Indiana Insurance”), for bad faith arising from breach of
    his insurance contract, violation of the Kentucky Unfair Claims Settlement
    Practices Act, and violation of the Kentucky Consumer Protection Act, These
    claims stemmed from a vacant property owned by Demetre that had operated
    decades earlier as a gas station. When Demetre received notice that a family
    occupying a nearby residence Was pursuing environmental claims against him
    for alleged migration of petroleum and other substances, he notified his liability
    carrier, Indiana Insurance, which provided a defense and eventually settled the
    family’s claims. Indiana Insurance maintains that, having provided a defense
    and indemnification, Demetre has no viable bad faith claim but the trial court
    and the jury viewed the evidence of What occurred in the more than three years
    from notice of the family’s claims to settlement of their lawsuit in an altogether
    different light. After an eight-day trial, the jury awarded Demetre $925,000 in
    emotional distress damages and $2,500,000 in punitive damages. The trial
    court denied post-trial motions and Indiana Insurance appealed to the Court of
    Appeals, which rejected Indiana Insurance’s allegations of error and affirmed
    the trial court’s judgment in its entirety.
    On discretionary review, Indiana Insurance makes the following
    allegations of error: 1) the trial court erred in not granting its motions for
    directed verdict and judgment notwithstanding the verdict; 2) there was
    insufficient evidence of Demetre’s emotional distress to sustain the jury’s
    award of damages; and 3) the trial court erred by barring two of Indiana
    Insurance’s witnesses from testifying at trial and by erroneously instructing the
    jury. The second issue requires us to consider whether expert testimony is '
    necessary to support an emotional distress damage award in a bad faith
    insurance claim, a potential application (or more accurately extension) of our
    relatively recent decision in Osborne v. Keeney, 
    399 S.W.3d 1
    (Ky. 2012). After
    careful consideration of the record and law, we affirm the Court of Appeals and
    thus affirm the trial court’s judgment upon jury verdict.
    FACTUAL AND PROCEDURAL BACKGROUND
    In 2006, Demetre contracted with Indiana Insurance to provide coverage
    for his condominium residence and automobile. At the same time, Demetre
    obtained an excess liability or “umbrella” policy to provide him with additional
    coverage. These bundled policies provided Demetre with approximately
    $2,500,000 in liability coverage. Demetre expanded his coverage in 2008 by
    adding liability coverage for two parcels of real estate, one in Kenton County
    and the other in Campbell County. Indiana Insurance’s coverage of the
    Campbell County property was the genesis of the case at bar.
    Until 1962, the Campbell County property was the site of an active
    Texaco gas station. The station remained dormant until the 1990s, when
    efforts were made to remove the station and its fixtures from the property. In
    1998, the station’s underground gasoline storage tanks were removed and, the
    next year, the station’s building was torn down and all remaining materials
    were hauled away. As such, when Demetre acquired the Campbell County
    property from his in-laws in' 2000, the property had been reduced to an empty
    lot. Despite the removal of the gas station and tanks, the Commonwealth of
    Kentucky’s Department for Environmental Protection continued monitoring of
    the property for some time.
    In April 2008, Demetre contacted Indiana Insurance to obtain coverage
    for the Campbell County property. Demetre informed Gwendolyn Rich, an
    Indiana Insurance agent, that the lot had previously been the site of a gas
    station. When later deposed, Rich confirmed that she had informed Indiana
    Insurance’s underwriting department of the lot’s prior use as a gas station.
    Indiana Insurance agreed to insure the Campbell County property and added it
    to Demetre’s liability coverage in April. At this time, a major misstep occurred
    internally at Indiana Insurance because although the property was insured it
    3
    was apparently underwritten as though it was residential property.1 Shortly
    thereafter, on June 29, 2008, renewed Demetre’s insurance policy for another
    year.
    On September 4, 2008, Demetre received a letter from an attorney
    representing Mahannare Harris, her partner Dorian Cosby, and Harris’s five
    minor children (collectively, the “Harris family”). The Harris family had moved
    into a house on a lot adjoining the Campbell County property in 2004. In the
    letter, Paul Dickman, the lawyer for the Harris family, alleged that members of
    n the family had suffered injuries due to gasoline emissions from the Campbell
    County property including “significant medical damages” and a loss in the fair
    market value of their residence. Demetre immediately notified his agent of the
    letter and, on September 11, 2008, the agent notified Indiana Insurance of the
    Harris family’s claims l
    Indiana Insurance initially assigned Demetre’s case to adjuster Allen
    Geisinger. On September 17, 2008, Geisinger sent an “alert” to Indiana
    Insurance’s Special Claims Unit, which handled environmental claims and
    toxic torts. -Eighty-eight minutes later, Geisinger received a response from
    David Cowles of the Special Claims Unit, instructing him to work with adjuster
    Paula Matheny and stating that “[i]t appears their (sic) may not be coverage
    under the Insured’s condo policy for this matter.”
    1 There is no suggestion that Demetre misrepresented the Campbell County
    property as a personal_residence. See pp. 13-14 infra.
    4
    On October 30, 2008, Geisinger sent Demetre a letter by certified mail
    informing him that Indiana Insurance had questions as to whether the Harris
    family’s claims were covered by his insurance policy and would “handle this
    matter under a reservation of rights.” This letter was sent approximately two
    weeks after Geisinger acknowledged in an email to a co-worker that he was
    unsure whether there would be coverage for the Harris family’s claims, while at
    the same time admitting “I don’t know what claims are being made against the
    insured by the attorney.”
    Subsequently, Geisinger directed Indiana Insurance’s Field Investigation
    Unit to interview Demetre and to conduct an investigation of the Campbell
    County property. This investigation included obtaining from Shield
    Environmental Associatesr-the contractor monitoring groundwater underneath
    the Campbell County property for the Commonwealth-all environmental
    records, inforrnation, data, and testing documents related to the
    Commonwealth’s monitoring of the property. These efforts were directed to
    determining whether Demetre knew of the Harris family’s claims before the
    Campbell County property was added to Demetre’s insurance policy.
    While Geisinger thoroughly investigated Demetre, his investigation of the
    Harris family’s claims was practically non-existent When asked what he had
    done to assist Demetre, Geisinger explained that he “undertook this
    investigation,‘ responded to Mr. Dickman’s letters, hired or assigned a Field
    Investigation Unit to do sitework.” Geisinger acknowledged that while he had
    spoken to Dickman early in the case, the attorney knew very little about his
    5
    clients or their alleged injuries. When asked about following up on the Harris
    family’s claims, Geisinger explained that he was waiting for the Harris family’s
    attorney to respond to him. There was no effort to interview the Harris family
    members, request medical records, seek medical exams, inspect or sample the
    soil near the Harris residence or otherwise determine the validity and nature of
    the claims being asserted against Demetre.
    Despite this inaction, Geisinger wrote a letter to Demetre on March 23,
    2009 (more than six months after indiana Insurance had received notice of the
    Harris family’s claims), where he stated “[p]lease recall that we are investigating
    the claims being made by Ms. Harris and her family. Their attorney has not
    ”
    provided us with any information regarding those claims. Geisinger then
    proceeded to ask questions about the status of the storage tanks from the
    Campbell County property. In closing his letter, Geisinger reminded Demetre
    that “[Indiana Insurance] continues to handle this matter under a reservation
    of rights.”2
    On March 27., 2009, Demetre’s case Was reassigned from Geisinger to
    Karen Shields Glardon.3 Despite the change in personnel, Indiana Insurance
    was consistent in its lack of progress in assessing the Harris family’s claims.
    When questioned during the subsequent litigation, Glardon admitted to doing
    2 On March 23, 2009, shortly before he was to leave the case, Geisinger
    acknowledged in an email “I have not determined a coverage position [as to the Harris
    claims]. I will need to obtain a coverage opinion from Claims Legal.” When
    questioned, Geisinger testified that he never requested or obtained a coverage opinion.
    3 In this same month, the Harris family demanded alternative living
    arrangements to be paid for by Indiana Insurance. The insurer declined.
    6
    nothing to protect Demetre’s interests during her handling of the case file. She
    did not seek information about the Harris family or their claims nor did she
    recall ever speaking with De-metre or Dickman.4
    Despite Glardon’s inaction, two significant developments occurred during
    her handling of the case. On June 29, 2009, Indiana Insurance renewed
    Demetre’s insurance policy for another year. The second and more critical
    development came to pass on August 14, 2009, when the Harris family filed
    suit alleging trespass, nuisance and negligence claims against Demetre, anda
    third-party bad faith claim against Indiana Insurance. After consulting with
    the Special Claims Unit, Glardon engaged Tim Schenkel to represent Demetre
    and Don Lane to represent Indiana Insurance.5 Although Glardon engaged
    Schenkel to represent Demetre, she admitted that she never spoke to him
    during her management of the case.
    On September 25, 2009, Demetre’s case was reassigned yet again to
    James Magi. Magi had significant experience handling toxic tort claims, to
    such an extent that he was considered the “go-to-guy” in the Special Claims
    Unit for this type of work. This reputation was likely in part derived from his
    success in closing 72% of his assigned insurance claims without paying any
    money to claimants. Further, on those cases where payment was made, 31%
    4 Glardon did acknowledge sending an email inquiring about the existence of a
    coverage opinion.
    5 In Aug'ust 2009, Demetre hired his own personal counsel to protect his
    interests given Indiana Insurance’s seemingly adversarial position.
    7
    of them took an average of ten years to process (from the date a claim was
    made until the claim was closed and payment made). Magi was assigned
    Demetre’s coverage claim and was also designated by Indiana Insurance to
    simultaneously handle the Harris family’s liability claims.
    Bruce Freden`ck, the unit leader of the Special Claims Unit and Magi’s
    supervisor, explained that in Magi’s role as insurance adjuster, he controlled
    and directed the activities of the attorneys involved in the case_Lane who
    represented Indiana Insurance and Schenkel who represented Demetre. As
    such Lane and Schenkel had to request permission from Magi to take
    necessary actions in representing their clients. To further demonstrate this,
    Magi testified that it was correct that, “[s]teps taken in litigation, whether to file
    a motion for summary judgment, whether to file a motion to bifurcate
    something, or take any other significant step in the conduct of litigation,” had
    to be suggested by counsel to him, discussed with him, and approved by him,
    prior to the lawyer being permitted to take action.
    In October 2009, Schenkel and Magi discussed hiring an expert to
    “determine the status” of the Campbell County property with the state
    environmental agency. With Magi’s permission, Schenkel asked his associate
    Jason Morgan to find an expert to check the state regulatory records. On
    October 21, 2009, Morgan informed Schenkel that he had spoken to Bill
    Johnson, an environmental engineer in Louisville, who informed Morgan that
    the Campbell County property was “in Site Investigation NOT Corrective
    Action.” In a memorandum to Schenkel, Morgan explained that “it seems to
    8
    me that if the site is in Site Investigation and not Corrective Action, it is
    unlikely that the [Harris family]’s claims are legitimate.”
    On November 4, 2009, Magi noted in an internal data management
    system that he “[s]poke to D/C, he is in the process of retaining an expert from
    Louisville. He will send me the CV and rates.” Given the context of the diary
    and the date of the entry, it Would appear that this message was referring to
    Schenkel, in his role as defense counsel, and Johnson, as the expert from
    Louisville. Additionally, in copies of email messages between Schenkel and
    Magi that were admitted as evidence in trial, Schenkel reiterates that Magi
    should “be assured that I Will keep you informed of all future developments in
    this matter.” Yet, in his trial testimony Magi denied having any knowledge of
    Morgan’s memorandum about the questionable nature of the Harris family’s
    claims.
    Magi seemingly focused his full attention on attempting to deny coverage.
    On December 11, 2009, Magi sent a second Reservation of Rights letter to
    Demetre, in which he noted that defense counsel had been provided to Demetre
    and “Indiana [Insurance] shall continue such defense until a determination is
    made that no coverage exists for the [u]nderlying [c]laim. . . .”
    Thus fifteen months after Demetre notified Indiana Insurance of the Harris
    family’s claims, there was still no determination as to coverage.
    Shortly after Magi sent this letter to Demetre, Indiana Insurance
    internally separated the Harris family’s claims file, the bad faith file, and the
    coverage file. William Ambrose was assigned to handle the Harris family’s
    9
    claims, while Magi retained control over the coverage and bad faith files.
    Despite the split in management of the files, Schenkel continued to update
    Magi about any developments he learned of in the handling of the Harris
    family’s claims.
    On January 22, 2010, Indiana Insurance answered the Harris family’s
    amended complaint and filed a declaratory judgment cross-claim, under
    Kentucky Revised Statutes (KRS) 418.045, against its insured, Demetre.
    Indiana Insurance claimed that while Demetre contacted Indiana Insurance’s
    agent to insure the Campbell County property, “the parties have been unable to
    identify an actual endorsement that was appended to the [p]olicy adding
    coverage for the [p]roperty to it.” Second, Indiana Insurance alleged that ‘[a]t
    the time that Demetre sought to insure the [p]roperty, he was aware that
    investigations concerning possible contamination of the [p]roperty had been
    ongoing for several years and failed to inform the [a]gent or Indiana [Insurance]
    of contamination on the [p]roperty before seeking to insure it.”
    On May 4, 2010, Demetre filed an answer to Indiana Insurance’s cross-
    claim and raised his own cross-claims alleging bad faith breach of contract,
    unfair claims settlement practices and violations of the Kentucky Consumer
    Protection Act. Demetre asserted that Indiana Insurance had wrongly asserted
    a reservation of rights, and he requested a declaration of his rights and duties
    under the liability policy.
    On September 23, 2010, Indiana Insurance filed a motion for a
    declaratory judgment seeking a summary ruling that it had no duty to defend
    10
    or indemnify Demetre for the Harris family’s claims under any insurance
    policies issued to Demetre by Indiana Insurance. Indiana Insurance argued
    that “[j]udgment is appropriate because the Harris claim results from a loss in
    progress under the relevant insurance coverage, and therefore, this ‘loss’
    cannot be covered as a matter of law.” The loss-in-progress doctrine relieves
    the insurer of a coverage obligation where the insured was aware of an ongoing
    progressive loss at the time the policy became effective. While the loss-in-
    progress doctrine has never been recognized by this Court or the Kentucky
    Court of Appeals, Indiana Insurance relied on a decision from the United States
    District Court for the Western District of Kentucky. See Pizza Magia Int’l, LLC
    v. Assurance Co. of America, 
    447 F. Supp. 2d 766
    , 776 (W.D. Ky. 2006). That
    Court opined that the Kentucky Supreme Court Would adopt the loss-in-
    progress doctrine.6
    On December 8, 2010, the trial court, after reviewing Indiana Insurance
    and Demetre’s detailed pleadings, denied Indiana Insurance’s motion for a
    6 In support of the declaratory judgment motion, Indiana Insurance included an
    affidavit from Deborah Chikar, a senior underwriter with the Liberty Mutual Group, of
    which Indiana Insurance is a member company. She claimed that the insurer added
    the Campbell County property to Demetre’s policy believing it was another residence
    occupied by the insured; that it was unaware that it was a “contaminated former
    gasoline station;” and that had it known the true status of the property it would never
    have insured it. This affidavit `also provides some insight as to why Demetre’s
    insurance policy was repeatedly renewed during this litigation. Chikar claimed that in
    September 2008, Indiana Insurance sought to discontinue its coverage. I-Iowever, she
    claimed that Indiana Insurance could not cancel the coverage midterm for the 2008-
    2009 policy period. Second, she alleged that Dawn Dunham, a former employee of
    Liberty Mutual, had intended to send Demetre a notice cancelling the policy before its
    2009-2010 renewal, but through clerical oversight failed to do so. Third, Chikar
    admitted that when it was time to renew the policy for 2010-2011 , that she “was
    unable to timely complete [her own] due diligence” and as such renewed the policy for
    another year. ~
    11
    declaratory judgment The trial court determined that a declaratory judgment
    would not be appropriate as “Indiana [Insurance] is essentially asking the [trial
    court] to adopt factual defenses in order to grant judgment in their favor.”
    After noting that there was no controversy regarding whether the policy would
    cover the type of third-party loss that was the Subject of the underlying Harris
    litigation or that Indiana Insurance had a duty to defend, the trial court
    explained:
    Indiana [Insurance] is asking this Court to declare that its public
    policy based defense under the known loss rule or loss in progress
    doctrine excludes them from having to indemnify Demetre should
    [the Harris family] succeed at trial. However, there is a controversy
    between Demetre and Indiana [Insurance] regarding whether
    Demetre knew of the loss at the time he sought coverage.
    Nonetheless, this is a fact-based question which goes directly to
    the proof of Indiana [Insurance]’s defense that cannot be disposed
    of through a declaratory judgment. The question is best reserved
    for the trier of fact and not appropriate for judicial determination
    as a matter of law unless the Known Loss Rule or the Loss in
    Progress Doctrine applies to the present case,
    (emphasis in original).
    Additionally, the trial court acknowledged the cited federal authority but
    concluded, “the Courts of the Commonwealth have [had] the opportunity to
    adopt the known loss rule and have not exercised that authority. Instead, the
    Kentucky appellate courts have recognized the fortuity doctrine.” The trial
    court refused to recognize the known loss rule or the loss-in-progress doctrine
    and further noted that “even if [it] were to adopt the rule, Indiana [Insurance]
    has not provided sufficient facts to warrant summary judgment in its favor as a
    12
    matter of law under the known loss rule or the loss in progress doctrine or even
    the fortuity doctrine.”"' l
    On January 21, 2011, Demetre moved to discharge Schenkel as
    counsel.8 Demetre sought an order “declaring that the lack of measureable
    progress by the attorney assigned to defend him in the tort action over the past
    17 months and the conflict of interests between Indiana [Insurance] and
    Demetre in the tort action over-rides Demetre’s duty to cooperate with Indiana
    [Insurance] foundin his homeowner’s policy.” Accordingly, Demetre sought the
    discharge of the law firm assigned by Indiana Insurance and to proceed with
    independent counsel.
    After Demetre’s motion was filed, Indiana Insurance elected to abandon
    all insurance policy defenses, with the exception of the “time-on-loss” defense.
    In a February 10, 2011 response opposing Demetre’s motion regarding counsel
    and seeking declaratory judgment in his favor regarding the coverage issue,
    ’Indiana Insurance stated that “[a[fter investigation, Indiana [Insurance] waived
    [insurance policy defenses] because the investigation revealed that they may not
    apply, and Indiana chose to resolve all doubts in favor of James Demetre.”9
    7 In the same order, the trial court expressed its displeasure with the failure of
    the parties to engage in discovery on the bad faith issue: “there has been no discovery
    on this issue despite this Court’s order several months ago that the parties engage in
    discovery on all claims. The Court admonishes the parties to immediately commence
    discovery on the bad faith claim against Indiana (emphasis in original].”
    8 At trial, Demetre testified that he had met with Schenkel only on one occasion,
    during Which they discussed his case for approximately fifteen minutes.
    9 Indiana Insurance apparently informed the trial court of its intent to waive its
    policy defenses at a January 28, 2011 hearing. When Indiana Insurance waived all
    13
    (Emphasis supplied). While the August 2010 Chikar affidavit supporting
    Indiana Insurance’s motion for declaratory judgment had alleged that Demetre
    misled the insurer about the Campbell County property and its former use, in
    this response Indiana Insurance acknowledged it did not believe Demetre had
    ever intentionally obtained coverage on a false basis. The remaining insurance
    policy defense, “time-on-loss,” was described by Indiana Insurance as “whether
    the [I-Iarris family’s] injuries, if any, occurred during the policy period, as
    opposed to occurring during a period in which Demetre chose not to insure the
    property.”10
    On March 7, 2011, while Demetre’s motion for a declaratory judgment
    was still pending, Schenkel filed a motion requesting leave to withdraw as
    counsel. Schenkel explained that Demetre, “alleges that a conflict of interest
    has developed between and among the undersigned and himself which
    precludes further representation in this matter.” The trial court granted
    Schenkel’s motion to withdraw on March 22, 2011. Also, on the same day
    Schenkel moved to withdraw as counsel, three attorneys from Frost Brown
    Todd entered their appearance as Indiana Insurance’s appointed counsel for
    Demetre.
    defenses to coverage with the exception of time-on-loss, it informed the trial court that
    it also “was voluntarily waiving its right of appeal on the ‘loss in progress’ issue.”
    1° On June 29, 2011, Indiana Insurance in its answer to the Harris
    family’s second amended complaint, formally adopted the time-on-loss defense
    in its cross-claim against Demetre. The time-on-loss defense was also
    maintained in Indiana Insurance’s November 7, 2011 answer to the Harris
    family’s third amended complaint. Under the time-on-loss theory, Indiana
    Insurance argued that Demetre would be liable for fifty percent of any personal
    injuries and two-thirds of any property damages awarded to the Harris family.
    14
    On September 28, 2011, more than three years after Indiana Insurance
    was first notified of the Harris family’s claims and over two years after the
    family filed suit against Demetre, Mahannare Harris was finally deposed. All
    depositions which concerned the Harris family’s claims were completed on
    December 19, 201 1. In addition to the depositions, medical records of the
    Harris family were obtained, independent medical exams on the adult plaintiffs
    were conducted, and inspections of the Harris residence were performed.
    Based on this investigation (which took less than ninety days), Philip J.
    Schworer, an attorney with Frost Brown Todd, concluded in his December 16,
    2011 pre-mediation statement for Demetre that the Harris case “is a nuisance
    value case.” The attorney concluded there was no evidence that the Harris
    family had suffered or Would suffer harm from any substances associated with
    the Campbell County property. Schworer’s conclusion about the merits of the
    ' Harris family’s claims was similar to that reached by Morgan two years earlier
    in his October 2009 memorandum where he stated that, based on his
    consultation with an environmental engineer about the Campbell County
    property, “it is unlikely that the [Harris family]’s claims are legitimate.” On
    January 23, 2012, Indiana Insurance elected to settle the Harris family’s case
    for $165,000.11
    With the resolution of the Harris family’s claims, Demetre moved on
    February 7, 2012, to dismiss Indiana Insurance’s cross-claim against him and
    11 The Harris family’s earlier settlement demands had been for $10,000,000
    and $3,000,000.
    15
    that cross-claim was dismissed With prejudice on February 17, 2012. By that
    point, Demetre had spent a significant amount of his own money litigating with
    Indiana Insurance. The sum total of Demetre’s personal legal fees and
    expenses from August 27, 2009, to February 17, 2012, was approximately
    $397,541.04. However, the dismissal of Indiana Insurance’s cross-claim
    against Demetre was not the end of the case, as Demetre continued to litigate
    his claims against Indiana Insurance.
    On April 13, 2012, Indiana Insurance requested summary judgment on
    Demetre’s bad faith claim, stating that it had “fully defend[ed] and
    indemniflied] [Demetre],” which included taking “reasonable and necessary
    steps to protect Mr. Demetre.” Further, Indiana Insurance argued that
    Demetre was unable to prove that it acted in bad faith or breached a
    contractual obligation, “because he cannot show that Indiana [Insurance] failed
    to pay the claim; cannot deny that he has failed to prove any damages related
    to the improper manner in which he alleges that Indiana [Insurance] handled
    the claim; and cannot show that Indiana [Insurance] acted with malice or ill
    will toward him (emphasis in original).”
    In denying Indiana Insurance’s motion for summary judgment, the trial
    court noted that Indiana Insurance presented a legal argument, without
    specific evidentiary support, to establish that “the company did not act in bad
    faith and fulfilled all fiduciary duties owed Demetre.” Further, the trial Court
    interpreted Indiana Insurance’s motion as a request ‘to find as a matter of law
    that, because Indiana [Insurance] provided Demetre a defense and indemnity,
    16
    it fulfilled its obligations to Demetre.’” The trial court was unwilling to
    construe the Unfair Claims Settlement Practices Act (“the UCSPA”) and
    Demetre’s related causes of action so narrowly. Further, the trial court was
    persuaded that an insurer’s unreasonable delay could be the basis of a claim
    under the UCSPA, if there was evidence to demonstrate that the delay was
    prompted to deceive the insured with respect to coverage or part of an attempt
    to extort a more favorable settlement.
    In September 2012, the bad faith case went to trial. During Demetre’s
    case-in-chief, he called Magi to testify. In his deposition prior to trial, Magi had
    claimed that there was a factual basis for Indiana Insurance to assert that
    Demetre knew about contamination on the Harris family’s property prior to his
    obtaining insurance in April 2008. Specifically, Magi alleged the existence of a
    document, identifying soil vapors that existed on the Harris family’s property
    and moreover that document was located in the claims file. After Magi was
    asked if that document had been provided to Demetre’s counsel, Lane
    interjected saying “I’ll just state for the record the entirety of the claim file has
    been produced.” During that deposition, Demetre’s counsel and Magi had the
    following exchange:
    Q - So, If I look at the claims file that’s been produced by Indiana
    Insurance Company in this case, I’m going to find proof of soil
    contamination on Mrs. Harris’s property prior to April 30th, 2008;
    correct?
    A - Correct.
    Q ~ That’s the position of Indiana Insurance Company; correct?
    A `- Correct.
    Q - I’m going to find a document confirming or verifying or
    identifying groundwater contamination underneath Mrs. Harris’s
    17
    house or Mrs. Harris’s property prior to April 30th, 2008, in the file
    correct?
    A - Correct.
    Q - That’s the position of Indiana Insurance Company; correct?
    A - Correct.
    Q ~ I’m going to find in the file documentation identifying soil
    vapors on her property, on Mrs. Harris’s property, existing prior to
    April 30th, 2008, in the file; correct?
    A - Correct.
    Q - And, again, that’s the position of Indiana Insurance Company;
    correct? '
    A ~ Correct.
    Q - And that is the factual basis for the allegation that this is a
    known loss; correct?
    A - Correct.
    When questioned at trial, Magi explained that three letters_and only
    those letters-constituted the basis for Indiana Insurance’s position that
    Demetre knew prior to insuring his property about underground contamination
    on the Harris family’s property. The first letter was sent to Demetre on March
    28, 2007, from the Kentucky Department for Environmental Protection,_
    Division of Waste Management’s Underground Storage Tank Branch. The letter
    explained that review of information submitted in December 2004 by Shield
    Environmental Associates concerning the Campbell County property
    “indicate[s] the presence of BTEX constituents above allowable'levels in the
    t following areas: Entire Konens Site and possibly off-site to the East and West.
    This indicates the necessity for additional site investigation.”12 However, as
    later noted by the trial court, “[w]hat is noticeably absent from this notification
    is any indication of actual offsite migration or an indication of such and
    12 The “Konens Site” referenced in the letter is the Campbell County property at
    issue in this case,
    18
    whether any migration Was in an amount rising to unallowable levels
    (emphasis in original).” Additionally, Magi admitted that Indiana Insurance
    never asked Demetre about this letter.
    The second letter relied upon by Magi, dated January 7, 2008, was from
    the Department for Environmental Protection to Mahannare Harris. In that
    letter, the Department requested permission for Shield Environmental
    Associates to access the Harris family’s property. The Department was
    interested in determining the extent of contamination, if any, caused by the
    Campbell County property. The letter explained that “[i]f contamination above
    allowable levels, is confirmed on your property, Mr. Jim Demetre-will be
    required to perform corrective action, pursuant to 401 KAR 42:060, as
    necessary to remediate the contamination.” The third letter, dated August 28,
    2007, was from Shield Environmental Associates to Harris. This letter
    informed Harris that they would be investigating soil and groundwater
    conditions at the Campbell County property. Shield Environmental Associates
    requested access to the Harris family’s property because to complete its
    “investigation, the drilling and sampling of soils and possibly groundwater on
    your property will be necessary.” Demetre was not copied on either of these
    letters to Harris and there was no evidence he was aware of the letters before
    insuring the Campbell County property in April 2008.
    When questioned at trial about Indiana Insurance’s time-on-loss defense,
    Magi admitted that it was rooted in speculation and conjecture. Specifically,
    Magi had speculated that any injury to the Harris family had occurred between
    19
    2004 when the Harris family obtained their property and April 2008 when
    Demetre contracted with Indiana Insurance to insure the Campbell County
    property. However, Magi admitted that there was no evidence available to
    support this defense,
    Demetre testified at trial and acknowledged that he was in very good
    physical health for a seventy-two~year-old man, but he explained at length that
    the dispute with Indiana Insurance had taken a heavy toll on his mental
    health. When asked by his counsel about what his last four years had been
    like, Demetre said:
    Oh my God, it has been a total disaster. lt has been a nightmare.
    What I’ve been through in these past four years because of that
    insurance company over there. They didn’t honor their contract. I
    think it’s wrong. I made a deal with them and they took my money
    and they fought me. And they just fought me for four years. To
    this day I’m still fighting.
    Demetre described the stress of being sued for millions of dollars by the Harris
    family and worrying about what would happen to him and his wife if the Harris
    family succeeded on their claims and the insurance company refused to cover
    the damages Demetre explained that he “[w]as scared to death. I was looking
    at all this money. Where was it going to come from? l didn’t have that kind of
    coverage and I didn’t have that kind of money and I’m looking at who knows
    What. I am looking at bankruptcy. I had no clue. Didn’t know what was going
    to happen.”
    Demetre described to the jury the significant anxiety and worry he had
    experienced due to this case by saying, “[w]ell When y.ou’re about to lose
    whatever these figures come out, ten million, three million, it does cause a lot
    20
    of havoc. Past four years have been a total hell to me. Couldn’t talk to my wife
    about it, just kept everything inside.”13 He revealed that it impacted all aspects
    of his life, including his marital life, his business relations, and his ability to
    sleep. While Demetre did not see a mental health professional for his stress, he
    sought spiritual comfort from his priest. Demetre labeled his treatment by
    Indiana Insurance a “persecution” that impacted his mental health
    dramatically for a considerable period of time, He also testified to the
    substantial financial and emotional stress caused by incurring almost
    $400,000 in attorney fees in order to secure the coverage he had purchased.
    Demetre offered the expert testimony of Carl Grayson, who concluded
    that Indiana Insurance violated its common law and statutory duties of good
    faith and fair dealing, its fiduciary duties, and the Unfair Claims Settlement
    Practices Act. While Grayson acknowledged that Indiana Insurance could
    defend under a reservation of rights and that a declaratory judgment action is
    a proper means to resolve coverage issues, he was sharply critical of Indiana
    Insurance’s conduct. Specifically, Grayson determined that Indiana Insurance:
    1) misrepresented pertinent facts or insurance policy provisions relating to the
    coverage at issue; 2) failed to acknowledge and act reasonably promptly upon
    communications with respect to claims arising under the insurance policy; 3)
    failed to adopt and implement reasonable standards for the prompt
    13 Demetre’s wife later learned of the litigation through a notice sent to their
    residence by the sheriffs’ office. Demetre had not revealed the dispute to her, for three
    and one-half years, due to concerns for her failing health.
    21
    investigation of insurance claims; 4) refused to pay claims without having
    conducted a reasonable investigation based upon all available information; and
    5) failed to affirm or deny coverage of claims within a reasonable time after
    receiving notice.
    At the close of Demetre’s case, Indiana Insurance moved for a directed
    verdict on all claims, contending that the evidence showed that they had
    provided Demetre a defense and indemnification Further, Indiana Insurance
    argued that there-was insufficient evidence of Demetre’s alleged emotional
    distress. The motion was denied.' Subsequently, Indiana Insurance called
    Peter Hildebrand, an expert witness, as its first and only witness. Hildebrand
    testified that Indiana Insurance did not deny Demetre coverage and that it
    conducted a reasonable investigation and defended Demetre from the Harris
    family’s claims. Although Indiana Insurance had abandoned the defense, he
    explained the known loss rule in describing and defending the insurer’s
    original position regarding the lack of coverage. He also opined that
    environmental claims are difficult to handle and that generally it takes two to
    four years to resolve claims involving leaky underground storage tanks. At the
    conclusion of Hildebrand’s testimony, Indiana Insurance renewed its motion for
    directed verdict, which was again denied.
    The case was submitted to the jury with instructions setting forth three
    causes of actions 1) violation of the Unfair Claims Settlement Practices Act; 2)
    violation of the Consumer Protection Act; and 3) breach of contract. The jury _
    22
    found for Demetre on all three theories and awarded him $925,000 in
    emotional distress damages and $2,500,000 in punitive damages.14
    Shortly thereafter, Indiana Insurance filed a motion for judgment
    notwithstanding the verdict or for a new trial. While that motion was pending,
    Indiana Insurance alerted the trial court to this Court’s recently rendered
    opinion in Osbome v. Keeney regarding expert testimony. After considering
    Indiana Insurance’s arguments and pleadings, the trial court overruled the
    motion for judgment notwithstanding the verdict or for a new trial.15 Indiana
    Insurance then appealed the trial court’s judgment to the Court of Appeals,
    which, as noted above, affirmed the judgment in its entirety.
    ANALYSIS
    I. The Trial Court Properly Denied Indiana Insurance’s Motions for
    Directed Verdict and Judgment Notwithstanding the Verdict.
    Indiana Insurance argues that the trial court erred by not granting its
    motions for directed verdict and judgment notwithstanding the verdict. The
    standard of review of a trial court’s denial of a motion for directed verdict is
    explained in detail in Lewis v. Bledsoe Su)jface Mining Co., 
    798 S.W.2d 459
    (Ky.
    1990y
    Upon review of the evidence supporting a judgment entered upon a
    jury verdict, the role of an appellate court is limited to determining
    14 The jury instructions included a “not to exceed” number of $2.5 million for
    emotional distress and $10 million for punitive damages
    15 Subsequently, Demetre sought an award of attorneys’ fees in the amount of
    $1,006,991. The trial court denied the motion, except that in the event that the
    verdict under the Consumer Protection Act was affirmed but the overall verdict in
    favor of Demetre was reduced below the amount claimed by Demetre as fees, in that
    case Demetre would be adjudged entitled to an award of fees necessary to reach a total
    award of $1,006,99 1.
    23
    whether the trial court erred in failing to grant the motion for
    directed verdict. All evidence Which favors the prevailing party
    must be taken as true and the reviewing court is not at liberty to
    determine credibility or the weight which should be given to the
    evidence, these being functions reserved to the trier of fact.
    
    Id. at 461
    (citing Kentucky & Indiana Terminal R. Co. v. Cantrell, 184 S.W.2d
    ll 1 (Ky. 1944); Cochran v. Downing, 
    247 S.W.2d 228
    (Ky. 1952)). Additionally,
    the nonmoving party “is entitled to all reasonable inferences which may be
    drawn from the evidence.” 
    Lewis, 798 S.W.2d at 461
    . The decision of the trial
    court will stand unless it is determined that “the verdict rendered is ‘palpably
    or flagrantly’ against the evidence so as ‘to indicate that it was reached as a
    result of passion or prejudice.’” 
    Id. at 461
    -62 (quoting NCAA v. Hornung, 
    754 S.W.2d 855
    , 860 (Ky. 1988)}. Further, “the considerations governing a proper
    decision on a motion for judgment notwithstanding the verdict are exactly the
    same as those . . . on a motion for a directed verdict.” Cassinelli v. Begley, 
    433 S.W.2d 651-52
    (Ky. 1968).
    Before turning to Indiana Insurance’s specific arguments in support of a
    directed verdict or judgment notwithstanding the verdict, it is necessary to
    revisit briefly Kentucky law regarding bad faith. As this Court recognized in
    Davidson v. American Freightways, Inc., 
    25 S.W.3d 94
    (Ky. 2000), bad faith
    claims against an insurer can be premised on common law as developed in
    cases such as Manchester Ins. &, Indem. Co. v. Grundy, 
    531 S.W.2d 493
    (Ky.
    1975) (bad faith claim premised on insurer’s refusal to settle a third-party
    liability claim, resulting in a verdict in excess of policy limits) and Curry v.
    Fireman’s Fund Ins. Co., 
    784 S.W.2d 176
    (Ky. 1989) (bad faith claim for failure
    24
    to settle claim made by insured under his own policy). Common law bad faith
    claims flow from the insurer’s breach of the covenant of good faith and fair
    dealing. n
    A bad faith claim can also be based on either or both of two Kentucky
    statutes: the Kentucky Consumer Protection Act, KRS 367.170, and the
    UCSPA, KRS 304.12-230. See 
    Davidson, 25 S.W.3d at 96-100
    . The Consumer
    Protection Act prohibits “unfair, false, misleading, or deceptive acts or practices
    in the conduct of any trade or business” and grants a right of recovery to
    persons who have purchased or leased goods or services for personal, family or
    household purposes and in conjunction therewith have been injured by a
    prohibited act or practice. KRS 367.170; KRS 367.220. See, e.g., Stevens v.
    Motorists Mut. Ins. Co., 
    759 S.W.2d 819
    (Ky. 1988) (homeowner’s policy was
    purchase of “service” and homeowner had Consumer Protection Act claim
    where insurer intentionally misrepresented experts’ report and arbitrarily
    refused to negotiate blasting damage claim).
    The UCSPA prohibits a number of different “ac'ts or omissions” including,
    but not limited to, misrepresenting pertinent facts or policy provisions relating
    to coverage; failing to promptly acknowledge and respond to claims; failing to
    adopt and implement standards for prompt investigation of claims; refusing to
    pay claims without first conducting a reasonable investigation; failing to affirm
    or deny coverage within a reasonable period of time; and not attempting in
    good faith to reach a prompt, fair and equitable settlement of claims on which
    liability is reasonably clear. KRS 304.12-230. “The gravamen of the UCSPA is
    25
    that an insurance company is required to deal in good faith with a claimant,
    whether an insured or a third-party, with respect to a claim which the
    insurance company is contractually obligated to pay.” 
    Davidson, 25 S.W.3d at 100
    . Although the UCSPA does not include a private right of action provision,,
    KRS 446.070 allows a person injured by a violation of any Kentucky statute to
    recover damages from the offender. Thus, “KRS 446.070 and KRS 304.12-230
    read together create a statutory bad faith cause of action.” State Farm Mut.
    Auto Ins. Co. v. Reeder, 
    763 S.W.2d 116
    , 118 (Ky. 1988).
    As the Davidson court noted, Justice Leibson, writing for a unanimous
    court in Wittmer v. Jones, 
    864 S.W.2d 885
    (Ky. 1993), “gathered all of the bad
    faith liability theories under one roof and established a test applicable to all
    bad faith actions,” whether first-party or third-party claims and whether based
    on common law or 
    statute. 25 S.W.3d at 100
    . The three required elements
    are:
    (1) the insurer must be obligated to pay the claim under the terms
    of the policy; (2) the insurer must lack a reasonable basis in law or
    fact for denying the claim; and (3) it must be shown that the
    insurer either knew there was no reasonable basis for denying the
    claim or acted with reckless disregard for whether such a basis
    existed.
    
    Id. quoting Wittmer,
    864 S.W.2d at 890.
    Indiana Insurance argues, rather half-heartedly, that the Wittmer
    elements do not actually apply to this case because Demetre is neither a first-
    party claimant seeking to recover personally on his own policy nor a third-party
    claimant seeking recovery from a tortfeasor’s liability policy. While this is true,
    26
    we reject the insurer’s proposition that Demetre is not a claimant at all. The
    essence of liability insurance is that the insured is indemnified in the event of a
    third-party claim and, if necessary, has counsel to represent his or her interest
    in litigation, A liability insured who seeks these benefits owed under a policy of
    insurance is most assuredly making his or her own claim. As this Court noted
    in Knotts v. Zurich Ins. Co., 
    197 S.W.3d 512
    , 516 (Ky. 2006), “‘claim’ is subject
    to multiple, subtly different definitions . . . But at its most basic, the word
    means an assertion of a right, With the contours and specific nature of the
    right depending on context.”16 When Demetre notified Indiana Insurance`of the
    Harris family’s claims in September 2008, he himself made ja “claim” for the
    benefits he had purchased under the liability policy.17 With this overview of
    bad faith claims in mind, we turn to Indiana Insurance’s argument that it was
    entitled to judgment as a matter of law.
    16 Knotts also quotes the following Black’s Law Dictionary of the word “claim:”
    1. The aggregate of operative facts giving rise to a right
    enforceable by a court .--Also termed claim
    for relief. 2. The assertion of an existing right; any right to
    payment or to an equitable remedy, even if contingent or
    provisional . 3. A demand for money, property, or a legal
    remedy to which one asserts a right; esp., the part of a
    complaint in a civil action specifying what relief the plaintiff
    asks for.... 4. An interest or remedy recognized at law; the
    means by which a person can obtain a privilege,
    possession, or enjoyment of a right or thing; CAUSE OF
    ACTION (1)  . ”).
    17 The jury instructions in this case appropriately defined “claim” as ‘”I`he
    assertion of a right or a demand for something that is believed to be rightfully due
    under an insurance policy.”
    27
    A. Demetre’s UCSPA and Breach of Contract Claims.
    Indiana Insurance repeatedly emphasizes that it provided Demetre with
    defense counsel and indemnified him by settling the Harris family’s claims
    Given that these two primary obligations under the liability insurance policy
    were met, Indiana Insurance perceives that Demetre’s bad faith claim is solely
    (and improperly) premised on the fact that Indiana Insurance raised a coverage
    issue and filed a declaratory judgment claim, actions it was legally entitled to
    take. As the trial court found, Indiana Insurance’s view of the scope of
    common law and statutory bad faith is too narrow. Further, the insurer
    overlooks (or fails to acknowledge) that Demetre’s bad faith allegations were
    about more than the fact that the insurer sought a judicial determination
    regarding coverage. Nevertheless, we begin our review with Guaranty Nat’l Ins.
    Co. v. George, 
    953 S.W.2d 946
    (Ky. 1997), the case Indiana Insurance
    principally relies on to argue that it was entitled as a matter of law to question
    coverage and seek a judicial determination, and thus the trial court was
    obligated to grant its motion for directed verdict
    In George, the George family contracted with Guaranty National to
    provide commercial insurance coverage for a truck used for mail service but
    the wrong vehicle Was mistakenly listed on the policy. 
    Id. at 947.
    After the
    mail truck WaS involved in a fatal accident, the Georges were sued for wrongful
    death. 
    Id. Guaranty National
    provided them with counsel, but reserved the
    right to deny coverage, should the facts indicate the insurance policy did not
    cover the vehicle involved in the accident 
    Id. In- response,
    the Georges'filed an
    ~28
    action alleging bad faith on the part of Guaranty National. 
    Id. Ultimately the
    circuit court concluded that there had been a mutual mistake, and ordered
    equitable reformation of the insurance contract, resulting in the insurer
    settling the wrongful death case. 
    Id. at 948.
    In granting Guaranty National
    summary judgment on the Georges’ bad faith claims, the circuit court
    concluded that the “legal questions of reformation and agency raised by
    Guaranty National in filing the declaration of rights action were ‘fairly
    debatable.”’ 
    Id. (quoting Empire
    Fire & Marine v. Simpsonville Wrecker, 
    880 S.W.2d 886
    (Ky. App. 1994)). Additionally, the circuit court opined that “[i]t
    should not be left to a jury to determine whether the legal principles involved
    are ‘fairly debatable.”’ 
    Id. Although the
    Court of Appeals held that the Georges were entitled to
    pursue a bad faith action, this Court, citing the Wittmer elements, concluded
    otherwise, siding with the trial court 
    Id. ln George,
    the Supreme Court held
    that an insurer is expressly “entitled to challenge a claim and litigate it if the
    claim is debatable on the law or the facts.” 
    Id. at 949.
    This Court found that
    the insurer’s conduct did not rise to the level necessary to sustain a bad faith
    action in large part because “Guaranty National provided a defense for the
    Georges and the claim proceeded without delay.” 
    Id. Significantly, the
    George Court expressly rejected the position Indiana
    Insurance now advocates, i.e., that defending the insured under a reservation
    of rights and seeking declaratory judgment on coverage precludes a bad faith
    claim.
    29
    Some may argue that the insurer, by notifying its insured that it is
    defending under a reservation of rights and filing a declaratory
    action, is automatically absolved of bad faith. We do not so hold.
    Clearly, one can envision factual situations where an insurer could
    abuse its legal prerogative in requesting a court to determine
    coverage issues Those may well be addressed through a motion
    under [Kentucky Rule of Civil Procedure (CR)] 11 or, in certain
    circumstances an action for bad faith.
    Id.’ (emphasis supplied).
    Indiana Insurance insists that, as in George, the trial court should have
    concluded that their conduct did not meet the “bad faith threshold,” and points
    to several similarities between George and the case at bar. ln particular, both
    cases involve: l) a suit against an insured; 2) an insurer defending under a
    reservation of rights; 3) the assertion of a bad faith claim; 4) a judgment that
    coverage exists; and 5) the insurer settling the underlying claim within the
    policy’s limits. Despite these similarities, George is readily distinguishable
    from this case,
    In George, the circuit court found that there had been “a mutual
    mistake” that required equitable reformation of the insurance contract The
    mutual mistake was due to Guaranty National’s erroneously listing the wrong
    vehicle in preparing the policy and the Georges not subsequently identifying
    this prominent error in the policy. The case at bar was manifestly not about a
    “mutual mistake” in the underlying insurance contract but rather a coverage
    dispute premised on the insured allegedly having misled the insurer at the time
    the policy was purchased and the insurer’s expectation that Kentucky courts
    would recognize the loss-in-progress doctrine.
    30
    It was uncontested that when Demetre sought coverage for the Campbell
    County property in April 2008 he informed Indiana Insurance’s agents that the
    property had previously been the site of a gas station. Accepting the potential
    risk inherent in insuring such va property, Indiana received Demetre’s premium
    payments and provided coverage.18 In September 2008, when Demetre
    informed Indiana Insurance about the Harris family’s claims, Indiana
    Insurance conducted an eighty-eight-minute review of the policy and
    determined that there was a potential coverage issue, Later, in October 2008,
    Indiana Insurance informed Demetre that they were proceeding with his claim
    under a reservation of rights Indiana Insurance then began a detailed
    investigation of Demetre’s property directed to determining what Demetre knew
    about the property’s status When he purchased insurance in April 2008.
    Almost a year after Demetre had notified Indiana Insurance of the Harris
    family’s claims, the family sued Demetre and Indiana Insurance. Shortly
    thereafter, in October 2009, the defense counsel assigned to Demetre by
    Indiana Insurance consulted an environmental engineer and determined that it
    was unlikely that the Harris family’s claims were legitimate However, the
    environmental engineer was not hired and nothing was done to advance
    Demetre’s defense.
    18 As noted, there was apparently an internal error in classifying and
    underwriting the Campbell County property but that error on the part of Indiana
    Insurance was not chargeable to Demetre.
    31
    In January 2010, sixteen months after first being notified of the Harris
    family’s claims, Indiana Insurance filed a declaratory action against Demetre,
    claiming that it was unable to identify “an actual endorsement that was
    appended to the policy adding coverage to it.” Indiana Insurance advanced this
    argument despite having renewed the policy on June 29, 2009. The insurer
    also alleged that when Demetre insured the property, he “was aware that
    investigations concerning possible contamination of the [p]roperty had been
    ongoing for several years and failed to inform the [a]gent or Indiana [Insurance]
    of contamination on the [p]roperty before seeking to insure it.” Far from the
    mutual mistake at issue in George, Indiana Insurance alleged that its insured
    had deliberately misled the company.
    The only foundation for this serious allegation against its insured~
    consisted of two letters to Mrs. Harris that Demetre had never seen and a
    March 2007 letter that Demetre had received from the Department for
    Environmental Protection. The latter identified likely contamination on the
    Campbell County property and “possibly off-site to the East and West,” but
    indicated that further investigation should be conducted. Notably, after
    obtaining this letter to Demetre, Indiana Insurance never asked him for
    clarification about his understanding of this correspondence. In any event by
    the fall of 2009, Indiana Insurance no longer needed to rely on speculation
    about contamination of the Harris property and Demetre’s knowledge of it
    because the insurer had performed its own investigation of the Campbell
    County property. Based on this information and defense counsel’s
    32
    consultation with an environmental engineer, Indiana Insurance was aware
    that the Harris family’s claims were likely “not legitimate.”
    Despite this knowledge, Indiana Insurance pursued a declaratory action
    against Demetre for a full year, finally abandoning in January 201 1 its legal
    justifications for denying coverage. Even then, the insurer continued to rely on
    the “time-on-loss” doctrine to limit its liability. Ultimately, this last theory was
    shown to be meritless, with Magi testifying at trial that there was no evidence
    to support the time-on-loss defense-it was essentially speculation and
    conjecture.
    Manifestly, this case was not about a “mutual mistake” as in George, but
    rather, viewing the evidence in the light most favorable to Demetre, a sustained
    effort on the part of Indiana Insurance to deny coverage long after it could and
    should have determined that it was legally obligated under its contract with
    Demetre. Similarly, there was a significant difference in how Guaranty
    National and Indiana Insurance defended the claims asserted against their
    respective insureds ln George, the Court _noted that the insurer “provided a
    defense for the Georges and`the claim proceeded without 
    delay.” 953 S.W.2d at 949
    . Indiana Insurance took a decidedly different approach.
    In October 2008, Geisinger, the first adjuster assigned to Demetre’s case,
    authorized a thorough investigation of Demetre’s property, but did not inquire
    into the validity or nature of the Harris family’s claims Glardon, the second
    adjuster assigned to Demetre’s case, did even less The Harris suit was filed in
    August 2009 and Indiana Insurance engaged Schenkel to defend Demetre but
    33
    by January 2011, Demetre sought to discharge Schenkel noting, quite
    accurately, the lack of measurable progress in defense of the tort action over a
    seventeen-month period. Later, with newly appointed counsel, an investigation
    into the Harris family’s claims began in earnest ln September 2011,
    Mahannare Harris was finally deposed and within weeks medical records were
    obtained and an inspection of the house was performed. By December 2011,
    Demetre’s second appointed counsel concluded that the Harris family’s claims
    were nothing more than a “nuisance value case.” Despite this conclusion,
    Indiana Insurance settled the case with the Harris family for $165,000 in
    January 2012, three years and four months after first being apprised of the
    claim and over two years after the family’s lawsuit was filed. Based on these
    facts it cannot be said that the resolution of the claim “proceeded without
    delay" as in George. Further, the evidence readily supports Demetre’s
    contention that Indiana Insurance was far more interested in denying coverage
    than defending its insured against the Harris family’s claims
    Finally, unlike in George where the coverage question was “fairly
    debatable,” here the coverage question was straight forward; the Campbell
    County property was insured by Indiana Insurance and there was no credible
    evidence that Demetre was aware of the Harris family’s claims and misled the
    company, a position the insurer finally abandoned in January 2012. Notably,
    the George Court expressly recognized that while the actions of Guaranty
    National in that case did not rise to the threshold of bad faith, an insurer could
    “abuse its legal prerogative in requesting a court to determine coverage issues.”
    
    34 953 S.W.2d at 949
    . I-lere, a reasonable jury could conclude that Indiana
    -Insurance’s assertion and prolonged continuation of an ultimately meritless
    coverage dispute reflected bad faith and caused its insured to endure
    significant emotional and financial strain. Nothing in George supports Indiana
    Insurance’s position that it was entitled on these facts to a directed verdict as a
    matter of law.
    Indiana Insurance also relies on Philadelphia Indem. Ins. Co. v. Youth
    Alive, Inc., 
    732 F.3d 645
    (6th Cir. 2013), asserting that the United States Court
    of Appeals for the Sixth Circuit, applying Kentucky law, has recognized that an
    insurer can raise coverage disputes without opening itself up to a bad faith
    claim. In that case, an employee of Youth Alive, a nonprofit corporation that
    provided services to at-risk youth, asked a sixteen-year-old to transport four
    children back to their homes from a Youth Alive event 
    Id. Unbeknownst to
    the employee, the sixteen-year-old did not have a driver’s license and the car he
    was driving was stolen. 
    Id. at 648.
    In a police pursuit following a traffic stop,
    the young driver crashed the vehicle, killing all four children. When the
    children’S estates brought suit, Philadelphia Indemnity provided a defense to
    Youth Alive but filed a declaratory judgment seeking a determination that
    Youth Alive’s insurance policies did not provide coverage for the claims because
    the sixteen-year-old driver was a “volunteer worker” or a “club member,”
    bringing into play a specific policy exclusion. Id.19
    19 Youth Alive’s excess liability policy did not provide coverage for any liability
    arising out of the use of an automobile but the organization’s commercial general
    liability policy did provide such coverage unless the automobile was owned or operated
    35
    Youth Alive filed a bad faith counterclaim against Philadelphia Indemnity
    contending that the insurer’s coverage positions had no reasonable basis in law
    or fact and that the insurer violated the common law duty of good faith and the
    UCSPA. 
    Id. Ultimately, Philadelphia
    Indemnity settled the estates’ wrongful
    death claims against Youth Alive, and the district court dismissed Youth Alive’s
    bad faith claims based on its determination that Philadelphia Indemnity’s
    coverage position was reasonable and had not been taken in bad faith. 
    Id. at 649.
    The Sixth Circuit affirmed the dismissal, explaining that Youth Alive had
    failed to demonstrate that Philadelphia Indemnity lacked a reasonable basis in
    law for contesting coverage under both policies 
    Id. at 651.
    Indiana Insurance misconstrues the holding and reasoning of
    Philadelphia Indemnity by suggesting that it stands for the proposition that an
    insurer can raise coverage disputes Without opening itself to a bad faith claim.
    On the contrary, Philadelphia Indemnity indicates that whether bad faith
    liability exists is predicated on the reasonableness of the insurer’s
    conduct-namely was there a “genuine dispute” as to the pertinent facts or law.
    
    Id. at 650
    (citing Empire 
    Fire, 880 S.W.2d at 889-90
    ). In particular, “a bad
    faith claim is precluded as a matter of law as long as there is room for
    reasonable disagreement as to the proper outcome of a contested legal issue,”
    but where the insurer’s coverage obligation is not fairly debatable seeking to
    avoid coverage through a declaratory judgment claim can expose the insurer to
    by the 
    insured. 732 F.3d at 648
    . “Insured” was defined in the policy to include a
    “volunteer Worker” or “club member,” 
    Id. 36 a
    bad faith claim. 
    Id. In Philadelphia
    Indemnity, the coverage dispute focused
    on the application of specific policy language to the facts and the courts
    ultimately determined that the insurer’s “position regarding the policy language
    was reasonable,” i.e., its position that the sixteen-year-old driver was a
    “volunteer worker” and hence an “insured” whose operation of the vehicle was
    excluded from coverage was reasonable. 
    Id. Unlike Philadelphia
    Indemnity, the coverage issue here was not about
    specific policy language andl whether the Harris family’s claims were covered.
    There was no “genuine dispute” that Demetre had contracted with indiana
    Insurance to insure the Campbell County property and that the Harris family’s
    claims arose from alleged contamination caused by that property. Nor was
    Indiana Insurance ever able to demonstrate that Demetre had concealed
    information about possible contamination of his or the Harris family’s property
    from his insurer, the premise for the insurer’s refusal to acknowledge coverage
    and a position it eventually abandoned. Indiana Insurance maintains that it
    should not be penalized for raising legal issues of first-impression (e.g., the
    known loss rule or the loss-in-progress doctrine) and we agree, but we also
    agree with the trial court that it is necessary that there be sufficient factual
    support to establish the appropriateness of applying that first-impression legal
    theory. Here, there was clearly insufficient factual support even if Kentucky
    courts were to adopt the known loss / loss-in-progress rule, Moreover, even
    after Indiana Insurance abandoned these first-impression legal theories, it
    37
    raised the time-on-loss theory; a theory that Magi acknowledged at trial was
    without any factual justification whatsoever.
    George and Philadelphia Indemnity simply do not support Indiana
    Insurance’s position that it was entitled to judgment as a matter of law because
    the filing of a declaratory judgment claim precludes a finding of bad faith.
    Similarly Indiana Insurance was not entitled to a directed verdict on Demetre’s
    bad faith claim simply because it ultimately met its contractual obligations by
    providing an attorney for Demetre and indemnifying him on the Harris family’s
    claims20 In the context of a first-party bad faith claim, this Court has stated
    that our inquiry focuses on “whether there is sufficient evidence from which
    reasonable jurors could.conclude that in the investigation, evaluation, and
    processing of the claim, the insurer acted unreasonably and either knew or was
    conscious of the fact that its conduct was unreasonable.” Farmland Mut. Ins.
    Co. v. Johnson, 
    36 S.W.3d 368
    , 376 (Ky. 2000) (quoting Zilisch v. State Farm,
    
    995 P.2d 276
    , 280 (Ariz. 2000)). We see no reason for a different standard
    where the insured is seeking a defense and indemnification pursuant to a
    20 Indiana Insurance maintains that there was no breach of contract
    Specifically, Indiana Insurance claims that “[Demetre] did not cite to any provision of
    the insurance policy Indiana Insurance supposedly breached.” Indiana Insurance
    states that “the trial court correctly recognized that Indiana Insurance had not
    breached the contract of insurance.” In support of this proposition, Indiana Insurance
    quotes a portion of a sentence from the trial court’s April 26, 2011 order denying
    Demetre’s motion for declaratory relief. However, this statement is misleading based
    on the trial court’s later statement on this matter, “l have never found and l made it
    very, very clear, that I never intended to find that Indiana Insurance did not breach its
    contract with, of insurance, with James Demetre.” Referencing his April_26, 20 1 1
    order, the trial court explained that, “what l did, 1 found that I was not willing at that
    time, with what was before the court at that time, to summarily find that Indiana
    [Insurance] had done so.” Ultimately, the trial court submitted the claim of breach of
    contract to the jury, which unanimously found for Demetre on that claim.
    38
    liability policy. The jury was entitled to hear, and did hear, about the handling
    of Demetre’s claim from notification of his insurer in September 2008 through
    settlement with the Harris family in January 2012. Viewing all evidence in the
    light most favorable to Demetre and granting him “all reasonable inferences
    which may be drawn from the evidence,” 
    Lewis,, 798 S.W.2d at 461
    , it is clear
    that the trial court properly denied Indiana Insurance’s motion for directed
    verdict
    In answering specific individual interrogatories in the jury instructions,
    the jury unanimously found that Indiana Insurance violated the UCSPA by,
    among other things, lacking a reasonable basis to delay the coverage
    determination; misrepresenting pertinent facts or policy provisions; failing to
    acknowledge and act reasonably promptly upon communications relating to
    Demetre’s claim; failing to adopt and implement reasonable standards for the
    prompt investigation of claims such as Demetre’s; and not attempting in good
    faith to effectuate prompt, fair and equitable settlement of the claim after
    liability had become reasonably clear. The jury also unanimously found that
    Indiana Insurance, in its dealings with Demetre, engaged in unfair, false,
    misleading or deceptive acts or practices as prohibited by the Kentucky
    Consumer Protection Act. Finally, the jury unanimously found that Indiana
    Insurance breached its contract with Demetre with breach defined to include
    failing or refusing to perform essential contract terms; violating the fiduciary
    duties owed to a policy holder; or violating the covenant of good faith and fair
    39
    dealing. The evidence supporting most, if not all, of these conclusions is
    readily discernible from a review of the record.
    Based on this same evidence, we cannot say that the verdict was
    “palpably or flagrantly” against the evidence so as to “indicate that it was
    reached as a result of passion or prejudice.” 
    Lewis, 798 S.W.2d at 461
    -62. By
    the time Indiana Insurance decided to accept coverage and settle the Harris
    family’s claims, Demetre had been forced to expend substantial amounts of
    money defending himself. More significantly though, Demetre endured years of
    stress and worry about what would happen to him and his family due to
    Indiana Insurance’s handling of the Harris family’s claims and its litigation of
    the coverage issue. The reason “[a]n insured purchases insurance in the first
    place [is] so as not to suffer such anxiety, fear, stress, and uncertainty. The
    fact that an insurer finally pays in full does not erase the distress caused by
    the bad faith conduct” Goo-dson v. American Standard Ins. Co. of Wisconsin,
    
    89 F.3d 409
    , 417 (Colo. 2004).
    In sum, Demetre presented sufficient evidence to support the jury’s
    determination that Indiana Insurance breached its contract with Demetre by
    violating the implied covenant of good faith and fair dealing. There was also
    sufficient evidence supporting Demetre’s claims that Indiana Insurance’s acts
    40
    or omissions in this matter violated the UCSPA.21»‘22 The trial court did not err
    in denying a directed verdict on either of those bad faith claims
    B. Demetre’s Kentucky Consumer Protection Act Claim
    Indiana Insurance also contends that the trial court erred by not
    granting its motions for directed verdict and judgment notwithstanding the
    verdict on the Kentucky Consumer Protection Act claim. Specifically, Indiana
    Insurance argues that Demetre’s emotional distress damages and attorney fees
    cannot satisfy the Act’s requirement of an “ascertainable loss of money or
    property.” See KRS 367.220(1) (granting right of recovery to person who
    “suffers any ascertainable loss of money or property” in conjunction with
    21 Indiana Insurance makes a barebones argument that the UCSPA was never
    intended to apply in this situation. According to Indiana Insurance, the UCSPA “is
    designed to afford protections to persons asserting a claim for benefits under the
    policy, and Mr. Demetre never asserted a claim for benefits under the policy. Instead,
    Mr. Demetre was an insured against whom a claim had been asserted.” We strongly
    disagree with this construction, which would render the UCSPA inapplicable to an
    insured seeking benefits purchased pursuant to a liability insurance policy. As we
    have explained, Demetre made a “claim” on his policy when he alerted his insurer to
    the Harris family’s claims and his own need for a defense and indemnification If
    Indiana Insurance failed to meet its UCSPA obligations Demetre was permitted to
    bring suit for relief.
    22 Indiana Insurance also contends that Demetre’s dissatisfaction with his first
    defense counsel, Schenkel, was a basis for his bad faith claim. Indiana Insurance
    argues that this was error and that the case was permitted “to go to the jury based on
    rhetoric instead of evidence.” However, Demetre was very clear during the trial that
    his allegations of bad faith were not based on any alleged misconduct by Schenkel,
    but rather Indiana Insurance’s conduct in handling the claim. Further, in»denying
    Indiana Insurance’s motion for a judgment notwithstanding the verdict, the trial court
    explained “[t]his is about the insurance company conduct, not about its lawyers
    . It’s about adjuster and internal, you know, how an insurance company handles
    its claim, not how its lawyers handled its claims, because the adjusters make most of
    the calls on what, you know, what they can spend and who they can hire.” Contrary
    to Indiana Insurance’s argument, the adequacy of Schenkel’s representation was not
    at issue at trial, rather it was Indiana Insurance’s conduct that was offered to prove
    bad faith. ~
    41
    unfair, false, misleading or deceptive business acts or practices). We need not
    reach the question of whether damages for emotional distress could constitute
    an “ascertainable loss of money or property” under the Act, given that
    Demetre’s attorney fees incurred in his dispute with Indiana Insurance over the
    coverage issue were sufficient to submit the Consumer Protection Act claim to
    the jury.23
    Indiana Insurance relies on two cases, Yates v. Bankers Life, 720 F.
    Supp. 2d 809 (W.D. Ky. 2010) and Holmes v. Countrywide Fin. Corp., No. 5:08-
    CV-00205-R, 
    2012 WL 2873892
    (W.D. Ky. 2012), to argue that attorney fees
    cannot satisfy the Act’s requirement of an “ascertainable loss of money or
    property.” In Holmes, several former customers of the Countrywide Financial
    Corporation filed suit due to the illegal disclosure of their personal financial
    information. 
    2012 WL 2873892
    at *2. The plaintiffs contended that attorney
    fees amassed during their litigation against Countrywide constituted an
    “ascertainable loss” under the New Jersey Consumer Fraud Act. 
    Id. at *14.
    The district court rejected this theory, which had been expressly repudiated by
    the New Jersey Supreme Court in Weinberg v. Sprint Corp., 
    801 A.2d 281
    (N.J.
    2002), as “nonsensical” and insupportable under both the New Jersey and
    23 A review of closing arguments reveals that the almost $400,000 in attorney
    fees testified to by Demetre was what his counsel pointed to in addressing
    Interrogatory No. 11 of the jury instructions “Do you believe from the evidence that
    Mr. Demetre suffered an ascertainable loss of money or property as a result of Indiana
    Insurance Company’s conduct?” Interrogatory No. 10 had asked whether Indiana
    Insurance “in dealing with its policy holder, Mr. James Demetre, engaged in unfair,
    false, misleading, or deceptive acts or practices?” The jury found unanimously for
    Demetre on the liability interrogatory and nine jurors found in his favor on
    Interrogatory No. 1 1 regarding-an ascertainable loss
    42
    Kentucky consumer protection statutes 
    Id. Yates also
    involved a plaintiff
    relying on attorney fees that would prospectively accrue during the prosecution
    of the Consumer Protection Act claim as evidence of an “ascertainable loss”
    Logically, attorney fees that have not yet accrued but that are anticipated
    during the pursuit of a Consumer Protection Act claim cannot constitute an
    ascertainable loss giving rise to the claim. That, however, is not the issue here.
    In the case at bar, Demetre was compelled to hire counsel and incurred
    almost $400,000 in attorney fees seeking to protect himself and defending the
    declaratory judgment cross-claim brought by Indiana Insurance on the
    coverage issue, As such, Demetre suffered an ascertainable economic loss in
    the form of attorney fees separate and apart from any attorney fees incurred in
    pursuing the Consumer Protection Act claims he brought against Indiana
    Insurance. Courts in sister states have recognized that such out-of-pocket
    attorney fees can constitute a loss supporting a statutory consumer protection
    act /unfair trade practices claim. See, e.g., Columbia Chiropractic Grp., Inc. v.
    Trust Ins. Co., 
    712 N.E.2d 93
    , 96 (Mass 1999) (chiropractic group committed
    unfair or deceptive acts or practices in attempting to collect medical bills from
    insurance company; company’s litigation expenses in defense of collection suit,
    including attorney fees, were a loss of money recoverable under unfair trade
    practices_statute); Nationwide Mut. Ins. Co. v. Holmes, 
    842 S.W.2d 335
    , 342
    (Tex. Ct, App. 1992) (attorney fees that Holmes incurred “to induce Nationwide
    to indemnify him” in initial motor vehicle accident litigation recoverable as
    damages in deceptive trade practices act claim). As Demetre’s personal
    43
    attorney fees were sufficient evidence of an “ascertainable loss of money” under
    the Consumer Protection Act, the trial court did not-err in denying Indiana
    Insurance’s motion for directed verdict or judgment notwithstanding the verdict
    on that claim;24
    II. Expert Testimony is Unnecessary to Substantiate Damages for
    Emotional Distress in a Bad Faith Case.
    Relying on this Court’s opinion in Osbome, Indiana Insurance argues
    that Demetre was required to present expert medical or scientific proof to
    support his claim for emotional distress damages Further, because Demetre
    relied solely on his own testimony to establish his emotional distress Indiana
    Insurance alleges that this evidence was insufficient to sustain an award of
    emotional distress damages Demetre counters that Osborne’s heightened
    proof requirement--expert testimony regarding severe emotional
    distress-_-applies only to claims of negligent infliction of emotional distress
    In Osbome, the plaintiff was sitting in her horne when an airplane
    crashed through the roof causing considerable damage to the horne and its
    
    contents 399 S.W.3d at 6
    . Fortunately, Osborne was not struck and she
    Suffered no physical injury. 
    Id. She tried
    to bring an action against the pilot of
    the plane, but her counsel, Keeney, failed to file suit in a timely manner. 
    Id. at 7.
    Osborne later sued Keeney for breach of contract, legal malpractice, and
    24 We reject Indiana Insurance’s suggestion that the attorney fees cannot be an
    ascertainable loss under the Act because the jury was not asked to award them as
    damages Further, to the extent Indiana Insurance suggests it was entitled to
    judgment because there was no evidence of the acts or practices prohibited by the
    Consumer Protection Act, we reject that argument as well.
    44
    fraud and deceit, and obtained a jury verdict in her favor on all claims 
    Id. However, the
    Court of Appeals reversed several portions of the jury’s verdict,
    including the damages for pain and suffering because she experienced no
    physical impact in the plane crash. 
    Id. at 8.
    Specifically, the case-within-the
    case-Osborne’s original action against the pilot_-was based, at least in part,
    on negligent infliction of emotional distress and our law then required a
    physical impact to support such a claim.
    At the time Osborne Was decided, Kentucky was one of only six courts
    nationwide that adhered to the impact rule, 
    Id. at 14,
    n.39. Principally, the
    impact rule held that “an action will not lie for fright, shock[,] or mental
    anguish which is unaccompanied by physical contact or injury.” 
    Id. (quoting Deutsch
    v. Shein, 
    597 S.W.2d 141
    , 145-46 (Ky. 1980)). While the impact rule
    was longstanding, having been adopted by Kentucky in 1903, the Osborne
    Court determined that the rule had become “difficult in its application and
    ha[d] been repeatedly stretched and diluted.” 
    Id. at 15.
    Accordingly, the Court
    concluded that the impact rule should be abandoned in favor of an analysis
    based on general negligence principles 
    Id. at 17.
    Further, relying on the
    Tennessee Supreme Court’s decision in Camper v. Minor, 
    915 S.W.2d 437
    (Tenn. 1996), the Osborne Courtresolved that recovery in those cases should
    be limited to those instances where there was a “severe” or “serious” emotional
    injury. 
    Id. In conformity
    with Camper, the Osborne Court directed that “a
    plaintiff claiming emotional distress damages must present expert medical or
    scientific proof to support the claimed injury or impairment.” 
    Id. at 17-18.
    45
    After Osborne was decided, it was unclear whether Osbome’s heightened
    requirement of expert testimony to establish emotional damages was restricted
    to claims of intentional or negligent infliction of emotional distress or if expert
    testimony is always necessary to establish emotional distress damages25
    While this Court has not directly addressed this issue, a number of federal
    courts sitting in diversity suits have issued conflicting interpretations of _
    Osborne.26 As this is an issue of state law, we are not bound by these
    decisions but we often consider federal decisions to be persuasive authority.
    See Embs v. Pepsi-Cola Bottling Co. of Lexington, Kentucky, 
    528 S.W.2d 703
    ,
    705 (Ky. 1975).
    In .Sergent v. ICG Knott County, LLC, No. CIV. 12-1 18-ART, 
    2013 WL 6451210
    , at *6 (E.D. Ky. 2013), a division of the United States District Court,
    25 Four years earlier in Childers Oil Co. Inc. v. Adkins, 
    256 S.W.3d 19
    (Ky. 2008),
    an age-discrimination action, this Court had unanimously affirmed an emotional
    distress damage award premised only on the plaintiffs testimony. The Court
    distinguished between the tort action for intentional infliction of emotional distress
    and a statutory compensatory damage award that included damages for emotional
    distress It did not address the issue of expert testimony.
    26 Demetre argues that in Banker v. Univ. of Louisville Athletic Ass’n, Inc., 
    466 S.W.3d 456
    (Ky. 2015), this Court implicitly limited Osbome’s expert proof
    requirement to negligent infliction of emotional distress cases Banker alleged that
    she had been discharged for engaging in conduct protected by the Kentucky Civil
    Rights Act. 
    Id. at 458.
    At trial, Banker and her mother provided testimony in support
    of her claim of emotional distress and the jury ultimately awarded Banker $300,000
    in emotional distress damages 
    Id. On appeal,
    the University of Louisville Athletic
    Association (ULAA) argued that while this lay testimony may have supported an award
    of some damages it was insufficient to support the jury’s award, 
    Id. As such,
    ULAA
    disputed only the amount of the award, not that Banker had failed to provide expert
    evidence to sustain any emotional distress damages This Court concluded that the
    trial court did not abuse its discretion in refusing to alter the jury’s award. 
    Id. at 464.
    Plainly, the Banker Court did not address Osborne as the necessity of expert testimony
    to support Banker’s emotional damages was not raised. Accordingly, we do not find
    Banker to be controlling in the resolution of the case at bar,
    46
    Eastern District of Kentucky, concluded that “plaintiffs seeking damages for
    emotional distress must adduce expert testimony in support of their claims.”
    Noting that the Osborne Court “gave no indication that the expert-testimony
    requirement is limited to impact-free cases,” that district court found that the
    reasoning employed by the Osborne Court supports a general rule requiring
    proof by medical experts to recover emotional distress damages in a negligence
    action. 
    Id. at *7.27
    However, this interpretation of Osborne was rejected by a judge of the
    United States District Court, Western District of Kentucky, in MacGlashan v.
    ABS Lincs KY, Inc., 
    84 F. Supp. 3d 595
    (W.D. 2015). In MacGlashan, the
    plaintiff was working as a nurse manager when she was notified that a patient
    with a sulfa allergy had been treated with a sulfa-based antibiotic. 
    Id. at 598.
    After the patient was transported to a different hospital for medical treatment,
    MacGlashan was ordered to investigate the incident 
    Id. As part
    of her
    investigation, MacGlashan visited the patient and obtained the patient’s
    medical records 
    Id. Afterwards, MacGlashan
    was fired by the hospital. 
    Id. Claiming that
    she was fired based on a false allegation that she violated the
    Health Insurance Portability and Accountability Act of 1996 (HIPPA),
    MacGlashan filed suit in federal court alleging retaliation, wrongful discharge,
    and defamation. 
    Id. 27 ln
    a separate unpublished opinion, Adkins v. Shelter Mut. Inc. Co, No. 5:12-
    173-KKC, 
    2015 WL 4548728
    (E.D. Ky. 2015), a different division of the United States
    District Court, Eastern District of Kentucky, citing Sergent, concluded that Osborne
    applied to all negligence actions and dismissed Adkins’ claims as her own testimony
    was insufficient evidence of emotional distress
    47
    On a motion for summary judgment, the hospital argued, citing Osbome,
    that MacGlashan’s claim for emotional distress damages should be denied due
    to her failure to present expert testimony. 
    Id. at 604-05.
    The district court
    acknowledged Sergent, but disagreed with the analysis in that case, specifically
    the conclusion that the Osborne court “gave no indication that the expert-
    testimony requirement is limited.” 
    Id. Further, the
    district court explained
    that “[t]his [Sergent’s] interpretation is questionable because the Osborne court
    was clearly talking in the context of an NIED [negligent infliction of emotional
    distress] claim.” 
    Id. The district
    court noted that other federal courts had also
    rejected Sergent’s interpretation of Osbome. See Minter v. Liberty Mut. Fire Ins.
    Co., No. 3:11-CV-00249-S, 
    2014 WL 4914739
    at ’55, n.l (W.D. Ky. 2014)
    (responding to a bad faith claim, “Liberty Mutual incorrectly asserts that, in
    order to recover emotional distress damages Minter must meet the strict
    standard of proof that is required for a Negligent or Intentional Infliction of
    Emotional Distress claim (‘NIED’ and ‘IIED’)”); Smith v. Walle Corp., No. CIV.
    5:13-219-DCR, 
    2014 WL 5780959
    at *4 (E.D. Ky. 2014) (district court Was not
    persuaded that “expert evidence is necessary to substantiate a claim [of
    damages for emotional distress] for discrimination or retaliation under the
    KCRA).”28 Based on the foregoing, the MacGlashan court concluded that
    28 In Minter, a different division of the United States District Court, Western
    District of Kentucky, went on to explain that Osborne’s expert requirement made
    sense in negligent or intentional infliction of emotional distress cases “as the elements
    of such a claim specifically require ‘severe or serious emotional injury.’” 
    2014 WL 5780959
    at *4 (citing 
    Osbome, 399 S.W.3d at 17
    ). However, in the case before the
    district court1
    48
    “Osbome’s requirement for expert testimony is limited to NIED and intentional
    infliction of emotional distress claims” Id.29
    Although Indiana Insurance urges the Court to extend the requirement of
    expert testimony to support recovery of emotional distress damages to a bad
    faith claim, it cites no authority for the view other than Sergent and a handful
    of other negligence cases from the Eastern District of Kentucky that have
    followed Sergent. Specifically, Indiana Insurance does not cite a single case
    from any other jurisdiction in the country imposing such a requirement in a
    bad faith case, and we have found none.
    Notably, in Estate of Amos v. l./anderbilt Univ., 
    62 S.W.3d 133
    (Tenn.
    2001), the Tennessee Supreme Court declined to extend Camper’s (the case
    bad-faith conduct in settling a claim is alleged to have caused the
    Plaintiff emotional harm. 'This is not a claim sounding in negligence,
    NIED, or IIED. Liberty Mutual cites no authority applying Osborne in the
    context of_ bad faith, Nor could it, because plaintiffs claiming statutory
    violations have recovered for humiliation, embarrassment, or nervous
    shock, and the courts allowing those recoveries did not require evidence
    of serious or severe emotional'injury.
    
    Id. (citations omitted).
    Indiana Insurance argues that Minter closely resembles
    the case at bar, and that we should take note that Minter’s claims of emotional
    damages based solely on her testimony, were insufiicient to survive summary '
    judgment 
    Id. at *5.
    However, Minter is distinguishable While Demetre’s
    testimony was the sole basis for his recovery for emotional damages he testified
    at length and was very specific about the impact of Indiana Insurance’s bad
    faith on his mental health and wellbeing. There was apparently no such
    testimony in the Minter case.
    29 Indiana Insurance also cites the Court to an earlier unpublished
    memorandum opinion and order by the author of MacGlashan issued in Powell v.
    Tosh, No. 5:09-CV-00 121-TBR, 
    2013 WL 1878934
    (W.D. Ky. 2013), In Powell, the
    district court denied the plaintiffs’ motion to reconsider its grant of summary
    judgment on their negligence claims due to the failure to provide expert proof of
    emotional distress 
    Id. at *4-5.
    However, the Powell case has little persuasive value,
    as it is clear that the district court reconsidered its interpretation of Osborne as
    expressed in its more recent and published MacGlashan decision.
    49
    relied on by this Court in Osborne) heightened standard of proof for the
    recovery of emotional damages in negligent infliction of emotional distress
    claims to all claims for emotional damages ln that case, Amos underwent jaw
    surgery at Vanderbilt University Medical Center and received a blood
    transfusion, including a unit of blood that had been contaminated with human
    immunodeficiency virus (Hli/). 
    Id. At the
    time (1984), Vanderbilt did not test
    blood for HIV and did not have a policy mandating patient notification when a
    blood transfusion had occurred. 
    Id. ln 1991,
    Amos gave birth to a daughter
    who died shortly after birth from HIV. Subsequent testing led to Amos’s
    discovery of her own HIV infection. 
    Id. Amos filed
    suit against Vanderbilt and recovered at trial on her claims for
    wrongful birth, negligence, and negligent infliction of emotional distress 
    Id. The Tennessee
    Court of Appeals reversed the estate’s award for emotional
    injuries however, “[b]ecause the Amoses failed to present expert or scientific
    testimony of serious or severe emotional injury, as required under this Court’s
    decision in Camper.” 
    Id. at 136.
    On appeal, the Tennessee Supreme Court reversed, declining to extend
    Camper’s requirements of expert medical or scientific proof and serious or
    severe injury to all negligence cases where emotional damages are sought 
    Id. at 134.
    Specifically, the Court noted that “[t]he special proof requirements in
    Camper are a unique safeguard to ensure the reliability of ‘stand-alone’
    negligent infliction of emotional distress claims.” 
    Id. at 136-37
    (citing 
    Camper, 915 S.W.2d at 440
    ; Miller v. Willbanks, 
    8 S.W.3d 607
    , 614 (Tenn. 1999)).
    50
    While the nature of “stand-alone” emotional injuries creates a risk of
    fraudulent claims that risk is reduced “however, in a case in which a claim for
    emotional injury damages is one of multiple claims for damages.” 
    Id. (citations omitted).
    “When emotional damages are a ‘parasitic’ consequence of negligent
    conduct that results in multiple types of damages there is no need to impose
    special pleading or proof requirements that apply to ‘stand-alone’ emotional
    distress claims.” 
    Id. (citations omitted).
    As the Amos Court reasoned
    [i]mposing the more stringent Camper proof requirements upon all
    negligence claims resulting in emotional injury would severely limit
    the number of otherwise compensable claims Such a result would
    be contrary to the intent of our opinion in Camper-to provide a
    more adequate, flexible rule allowing compensation for valid
    “stand-alone” emotional injury claims
    
    Id. ar v137
    (citing camper, 915 s.W.2d at 446).
    Indiana Insurance argues that Amos is distinguishable from the case at
    bar as Demetre only sought recovery for emotional damages unlike the Amos
    plaintiffs who requested “damages for emotional injuries stemming from those
    causes of action as well as . . . other damages” It is true‘that the only
    compensatory damages that the jury was asked to award in this case were
    damages for “emotional pain and suffering, stress worry, anxiety, or mental
    anguish,” but it is further true that Demetre testified to an out-of-pocket loss in
    the form of the almost $400,000 in attorney fees that he incurred litigating
    with Indiana Insurance to obtain coverage. Demetre sought to recover these
    damages along with his other attorney fees through a fee award from the
    51
    judge. Thus, this case is not one where the only injury identified by the
    plaintiff is emotional distress
    Nor is this case a negligence case like Amos. lt is a bad faith case and
    Kentucky has long recognized that “damages for anxiety and mental anguish
    are recoverable in an action for statutory bad faith” provided there is “clear and
    satisfactory” evidence from Which “the jury could infer that anxiety or mental
    anguish in fact occurred.” Motorists Mut. Ins. 
    Co., 996 S.W.2d at 454
    .
    Moreover, we share the concern expressed by the Amos Court that the
    imposition of the stringent proof requirements adopted by this Court in
    Osborne for all claims for emotional damages would dramatically limit the
    otherwise compensable claims that arise in bad faith cases as well as a variety
    of other actions Such a result would not be conducive to the interests of
    justice. Accordingly, we hold that Osbome’s requirement of expert medical or
    scientific proof is limited to claims of intentional or negligent infliction of
    emotional distress
    Our conclusion is due in part to the recognition that claims for emotional
    damages grounded in breach of contract or violation of statute, such as those
    alleged by Demetre in the case at bar, are less likely to be fraudulent than
    those advanced under a free-standing claim of intentional or negligent infliction
    of emotional distress To evaluate whether emotional damages are appropriate
    in those cases that do not allege the free-standing torts of intentional or
    negligent infliction of emotional distress we have historically relied on our trial
    courts and the jury system to evaluate the evidence and determine the merits
    52
    of the alleged claims See 
    Curry, 784 S.W.2d at 178
    (“Throughout the history
    of Anglo-American law, the most important decisions societies have made have
    been entrusted to duly empaneled and properly instructed juries Decisions as
    to human life, liberty and public and private property have been routinely
    made by jurors and extraordinary confidence has been placed in this decision-
    making process.”); 
    Goodson, 89 P.3d at 417
    (“[T]he jury system itself serves as
    a safeguard; we routinely entrust the jury with the important task of weighing
    the credibility of evidence and determining whether, in light of the evidence,
    plaintiffs have satisfied their burden of proof.”). We see no compelling reason
    to depart from this view.
    With this standard established we turn to the facts in the case at bar to
    determine whether there was “clear and satisfactory” proof to support
    Demetre’s recovery of emotional damages See Motorists Mut. Ins. 
    Co., 996 S.W.2d at 454
    (citations omitted). Indiana Insurance claims that any stress
    Demetre suffered was due solely to his being sued by Harris: “[i]t is not
    surprising that Mr. Demetre may have been experiencing stress since a claim
    had been made against him and he had been sued by Ms Harris Those are
    certainly stress-inducing events.” This causal explanation offered by Indiana
    Insurance for Demetre’s stress is self-serving as it purposefully omits any
    recognition that Demetre endured stress due to Indiana Insurance’s lackluster
    handling of the Harris family’s claims and subsequent legal action against
    Demetre. The jury heard extensive evidence about the totality of the
    circumstances surrounding the Harris family’s claims and Demetre’s
    53
    interactions with his insurer, and it was a factual issue for the jury as to
    whether Demetre suffered any emotional distress and, if he did, whether
    Indiana Insurance bore any responsibility on that score. .
    Contrary to Indiana Insurance’s assertions Demetre presented sufficient
    evidence to establish his emotional distress during the four years prior to trial,
    describing the experience in some detail as a “total disaster,” and a
    “nightmare.” Additionally, Demetre testified to daily stress wondering what
    would happen to his family due to his potentially uninsured million-dollar
    exposure in the Harris litigation, a case which would deplete his financial
    resources and likely force him to declare bankruptcy. Further, Demetre
    explained that the stress impacted all aspects of his life, from his marital life to
    his business relations and resulted in a perpetual loss of sleep. Lastly,
    Demetre testified to seeking spiritual comfort from his priest to weather the
    stress caused by Indiana Insurance’s conduct Based on this evidence, we
    conclude there was sufficient clear and satisfactory proof presented to sustain
    the jury’s award of emotional distress damages30
    39 Indiana Insurance suggests this Court should revisit the genesis of the tort of
    bad faith in Kentucky and adopt the requirements of “severe” emotional distress and
    “substantial damages aside and apart from the emotional distress” articulated in
    Anderson v. Cont’l Ins. Co., 
    271 N.W.2d 368
    , 378 (Wis. 1978). This argument was not
    raised in the motion for discretionary review but, in any event, we are not inclined to
    change the Motorists Mut. Ins. Co. standard. When Anderson was rendered, Kentucky
    was grappling with whether there should be a tort action against an insurance
    company for breach of an implied covenant of good faith and fair dealing. In fact, the
    Court expressly rejected the tort of bad faith in Federal Kemper Ins. Co. v. Hornback,
    71 
    1 S.W.2d 844
    , 845 (Ky. 1986) overruled by Cuny v. Fireman’s Fund Ins. Co., 
    784 S.W.2d 176
    (Ky. 1989)), but in his dissent Justice Leibson advocated adopting the
    Wisconsin Supreme Court’s three-part Anderson test for a bad faith claim. 
    71 1 S.W.2d at 846-47
    (citing 
    Anderson, 271 N.W.2d at 371
    .) Eventually, the Curry Court
    (and later Wittmer v. Jones) adopted Anderson’s three-part test, but we have never
    54
    III. Indiana Insurance’s Two Remaining Allegations of Error Are Not
    Properly Before This Court For Review.
    In one of its final claims of error, Indiana Insurance contends that even if
    this Court concludes that a directed verdict or judgment notwithstanding the
    verdict was not appropriate, that a new trial is nonetheless warranted due to:
    l) the trial court’s exclusion of the testimony of Tim Schenkel and Don Lane;
    and 2) the trial court’s jury instructions Prior to trial, Demetre asked the trial
    court to bar Indiana Insurance from deposing or calling Lane and Schenkel as
    witnesses at trial due to the insurer’s violation of the deadlines in the parties’
    agreed scheduling order. The agreed scheduling order mandated that the
    parties list all potential witnesses in their written discovery responses by March
    30, 2012, or depose them by the April 30, 2012 discovery cut-off. The trial
    court was unsympathetic to Indiana Insurance’s belated request to name
    embraced Anderson’s requirement that the plaintiff must “prove substantial damages
    aside and apart from the emotional distress,” nor have we barred recovery for
    emotional distress damages that were not severe. See Motorists 
    Mut., 996 S.W.2d at 454
    (damages for anxiety and mental anguish are recoverable in an action for
    statutory bad faith, if clear and satisfactory evidence supports inference that anxiety
    or mental anguish occurred). ln not requiring “severe” emotional distress Kentucky is
    certainly not alone. See, e.g., Farr v. 'I‘ransamerica Occidental Life Ins. Co, of
    California, 
    699 P.2d 376
    , 382 (Ariz. Ct. App. 1984) (emotional distress damages could
    be awarded in a bad faith case, “even though the defendant did not intentionally cause
    the distress and even though the distress was not severe.”); Jacobsen v. Allstate Ins.
    Co., 
    215 P.3d 649
    (Mont. 2009) (plaintiff was not required to demonstrate serious or
    severe emotional distress to recover emotional distress damages arising out of a bad
    faith claim). Nor are we alone in not requiring proof of economic or physical loss
    caused by the insurer’s bad faith. See, e.g., 
    Goodson, 89 P.3d at 412
    (“We hold that,
    in a tort claim against an insurer for breach of the duty of good faith and fair dealing,
    the plaintiff may recover damages for emotional distress without proving substantial
    property or economic loss.”); Miller v. Hartford Life Ins. Co, 
    268 P.3d 418
    , 432 (Haw.
    201 1) (“If a first-party insurer commits bad faith, an insured need not prove that the
    insured suffered economic or physical loss caused by the bad faith in order to recover
    emotional distress damages caused by the bad faith.”) (emphasis in original).
    55
    Schenkel and Lane as witnesses noting that “[w]here, as here, the parties
    represented by seasoned counsel, have negotiated and set specific deadlines
    and memorialized them in an Agreed Scheduling Order, the [trial court] will not
    . vacate them, absent unusually compelling circumstances.” The court ruled
    that neither Lane nor Schenkel could testify.
    On appeal the Court of Appeals observed that Schenkel and Lane were
    classic rebuttal witnesses and that Demetre had sufficient time to depose both
    witnesses after the trial date was moved from June 2012 to September 2012
    due to courthouse construction. Although the Court of Appeals concluded that
    the trial court abused its discretion in barring Schenkel and Lane’s testimony,
    the Court of Appeals deemed that error harmless The Court of Appeals was
    frustrated by Indiana Insurance’s failure to “cite to the record where the avowal
    testimony can be found or offer the content of that testimony” and to argue
    “how the exclusion Was prejudicial or demonstrate that the outcome of the trial
    would have been different.” Accordingly, the Court of Appeals determined that
    Indiana Insurance failed to provide a basis for that court to conclude the trial
    court’s error constituted reversible error.
    Now before this Court, Indiana Insurance again contends that it was
    reversible error for the trial court to exclude Lane and Schenkel’s testimony.
    However, Indiana Insurance failed to properly raise this issue before this Court,
    having neglected in its motion for discretionary review to ask the Court to
    address the exclusion of this testimony. Without any mention of this issue in
    the motion for discretionary review, it is not properly before the Court See
    56
    Ellison v. R & B Contracting, Inc., 
    32 S.W.3d 66
    , 71 (Ky. 2000) (“The Ellisons'
    Motion for Discretionary Review focused solely on the directed verdict issue
    and made no mention of the punitive damage and injunctive relief issues they
    raised before the Court of Appeals Although those issues were briefed before
    us and addressed at oral argument, we find that neither the punitive damages
    nor the injunctive relief issue is properly before this Court, CR 76.20(3)(d)).”
    Accordingly, we decline review.
    Additionally, Indiana Insurance alleges that the trial court’s jury
    instructions were erroneous because the jury was permitted to award punitive
    damages if it concluded Indiana Insurance breached its contract with Demetre.
    The Court of Appeals rejected this argument explaining that “[t]he trial court
    instructed the jury that it could only award punitive damages if it found that
    Indiana Insurance violated the Unfair Claims Settlement Practices Act or the
    Consumer Protection Act. No punitive damages were authorized under the
    ‘breach of contract’ instruction and, therefore, Indiana Insurance’s claimed
    error is without merit.” This jury instruction claim, like the exclusion of
    testimony from Lane and Schenkel, was not raised in Indiana Insurance’s
    motion for discretionary review and therefore we decline to examine it.~°'1
    31 Although we decline to review this issue on the merits we concur with the
    Court of Appeals’ reading of the jury instructions i.e., the instructions did not allow
    the jury to award punitive damages for breach of contract See Jury Instruction No.
    10.
    57
    CONCLUSION
    For the reasons explained herein, we affirm the Court of Appeals and
    thereby affirm the judgment entered by the trial court following the jury’s
    verdict
    All sitting. Minton, C.J.; Cunningham, Keller, Venters and Wright, JJ.,
    concur. VanMeter, J., dissents by separate opinion.
    VANMETER, J., DISSENTING: l respectfully dissent In Guaranty Nat’l
    Ins. Co. v. George, 
    953 S.W.2d 946
    , 949 (Ky. 1997), this court recognized that
    an insurer may permissibly advise its insured that it is defending under a
    reservation of rights and file a declaration of rights action when coverage under
    the policy is unclear. In my view, the circumstances surrounding the
    property’s prior use, and the timing of Demetre’s obtaining coverage and the
    Harrises’ claim gave rise to a reasonable belief that Demetre may have been
    aware of the potential claim, which belief the insurer was entitled to
    investigate. The fact that the insurer ultimately changed course and dropped
    this argument does not mean its initial belief was unreasonable My concern
    with the majority opinion is that, in the future, insurance companies having
    reservations about questionable claims will be placed between the proverbial
    “rock and a hard place” notwithstanding decisions in cases such as Hollaway
    v. Direct Gen. Ins. Co. of Mississippi, Inc., 
    497 S.W.3d 733
    , 739 (Ky. 2016)
    (stating “KUCSPA only requires insurers to negotiate reasonably with respect to _
    claims; it does not require them to acquiesce to a third party's demands[]").
    Additionally, my view is that Demetre’s proof of emotional damages was
    58
    insufficient Litigation is stressful, and this case will be cited for the
    proposition that litigation stress is compensable
    As to Demetre’s claim for violation of Kentucky Consumer Protection Act,
    KRS 367.2_20, I question whether Demetre satisfied the requirement that he`_
    “suffered any ascertainable loss of money or property, real or personal” as
    required by the statute since his instructed damages were limited to “emotional
    pain and suffering, stress worry, anxiety or mental anguish.”v
    Finally, with respect to the common law breach of contract claim, our
    longstanding case law recognizes the “universal rule that damages for mental
    anguish is not recoverable for the violation of a contract unaccompanied with
    physical injury.” Clark v. Life &, Cas. Ins. Co., 
    245 Ky. 579
    , 582, 
    53 S.W.2d 968
    , 970 (1932). While the proof in the case demonstrates that Demetre
    expended almost $400,000 for attomey’s fees in defending the coverage issue,
    the jury instructions only articulated a damage claim for Demetre’s “emotional
    pain and suffering,v stress worry, anxiety or mental anguish.” Based on a
    failure of proof for the requisite damages the trial court erred in failing to
    direct a verdict in favor of Indiana on this count Further, KRS 411.184(4),
    prohibits an award of punitive damages for breach of contract
    59
    COUNSEL FOR APPELLANT:
    Donald Lee Miller, II
    Kristin M. Lomond
    Quintairos, Prieto, Wood & Boyer, P.A.
    Michael D. Risley
    Bethany A. Breetz
    Stites 85 Harbison, PLLC
    COUNSEL FOR APPELLEE:
    Kevin Crosby Burke
    Burke Neal PLLC
    Robert Edward Sanders
    Justin Aaron Sanders
    The Sanders Law Firm
    Jeffrey Sanders
    Jeffrey M. Sanders PLLC
    COUNSEL FOR AMICUS CURIAE,
    THE INSURANCE INSTITUTE OF KENTUCKY:
    Ronald L. Green
    Green, Chesnut 85 Hughes, PLLC
    COUNSEL FOR AMICUS CURIAE,
    KENTUCKY JUSTICE ASSOCIATION:
    Hans George Poppe, Jr.
    Wamer Thomas Wheat
    The Poppe Law Firm
    60