SETH POLLACK VS. QUICK QUALITY RESTAURANTS, INC.(L-1000-14, BERGEN COUNTY AND STATEWIDE) ( 2017 )


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  •                 NOT FOR PUBLICATION WITHOUT THE
    APPROVAL OF THE APPELLATE DIVISION
    SUPERIOR COURT OF NEW JERSEY
    APPELLATE DIVISION
    DOCKET NO. A-1967-15T2
    SETH POLLACK and SP REALTY
    ADVISORS, LLC,
    APPROVED FOR PUBLICATION
    Plaintiffs-Appellants/
    Cross-Respondents,               October 26, 2017
    v.                                   APPELLATE DIVISION
    QUICK QUALITY RESTAURANTS,
    INC.,
    Defendant-Respondent/
    Cross-Appellant.
    ______________________________
    Argued September 25, 2017 – Decided October 26, 2017
    Before Judges Sabatino, Whipple, and Rose.
    On appeal from Superior Court of New Jersey,
    Law Division, Bergen County, Docket No.
    L-1000-14.
    Michael J. Epstein argued the cause for
    appellants/cross-respondents   (Epstein   Law
    Firm, PA, attorneys; Mr. Epstein, of counsel
    and on the briefs; Michael A. Rabasca, on the
    briefs).
    John   R.   Wenzke  argued   the  cause   for
    respondent/cross-appellants (Lasser Hochman,
    LLC, attorneys; Mr. Wenzke, of counsel and on
    the brief).
    The opinion of the court was delivered by
    WHIPPLE, J.A.D.
    In this appeal, as an issue of first impression, we are asked
    to consider whether a tenant exercising a right of first refusal
    to adopt terms of a sale contract for certain premises is obligated
    to   pay   a   commission   to   a   third-party      broker    that     secured    a
    prospective buyer.     Because there was no contractual relationship
    here between the tenant and the third-party broker, or other basis
    to impose liability for the commission, we affirm.
    We discern the following relevant facts from the record.
    Randall Corporation and Garbrook Corporation (the sellers) entered
    into   a   twenty-two-year       lease     with    defendant,      Quick    Quality
    Restaurants, Inc., at the Butler Plaza Shopping Center (Butler
    Plaza) commencing December 1, 1994.               The lease provided defendant
    a right of first refusal.
    According to the pertinent lease provision, if the sellers
    received a bona fide purchase offer for Butler Plaza, the sellers
    were obligated to serve a copy of the proposed purchase contract,
    with any additional terms, to defendant and afford defendant a
    limited opportunity to meet such terms.               To exercise this right,
    defendant had ten days to provide the sellers with an unqualified
    written acceptance, which would operate as the final contract and
    bind   defendant.      Defendant     had     no    right   under   the     lease   to
    communicate with the third party.            The lease also provided:
    2                                  A-1967-15T2
    Tenant and landlord each warrant and represent
    to the other that it has not dealt or
    negotiated with any real estate broker or
    salesman in connection with this Lease
    Agreement. Each party indemnifies and holds
    harmless the other party from all damages,
    commissions, legal fees, litigation expenses
    and other liabilities incurred as a result of
    a breach of the foregoing warranty and
    representation by either party.
    Plaintiff Seth Pollack is a licensed real estate broker and
    principal of co-plaintiff SP Realty Advisors, LLC, and had a
    business relationship with Robert Levi.            Levi introduced Pollack
    to the sellers, who were planning to sell Butler Plaza.                During
    initial talks, the sellers made clear any brokerage commission
    paid would come from the purchaser.
    Plaintiffs   and     Levi   found   a   potential   purchaser,     Levin
    Properties, LLC (Levin).         Plaintiffs and a representative for
    Levin   orally   agreed    Levin   would     pay   plaintiffs   a   broker's
    commission of 1.5% of the purchase price.            According to Pollack,
    Levin's representative also agreed to draft a commission agreement
    and confirmed via email, on April 3, 2013, the broker's commission
    would be 1.5%.
    On June 26, 2013, the sellers and Levin entered into a
    contract of sale for Butler Plaza for $14,500,000 (the Levin
    contract).   The Levin contract identified Pollack as the broker
    and specifically stated, "[p]urchaser shall pay a real estate
    3                                A-1967-15T2
    commission     to   Broker      pursuant     to     a    separate    agreement."
    Additionally, the Levin contract provided the inspection period
    would begin eleven days following defendant's receipt of the
    contract if defendant did not exercise its right of first refusal.
    On July 10, 2013, Levin's representative sent Pollack a
    proposed     commission    agreement,       which       stated,   "[u]ntil    this
    agreement is signed by Levin Properties, . . . it is understood
    and agreed that it shall have no force and effect."                  Levin never
    signed the agreement.
    As required by the lease, defendant was provided with a copy
    of the Levin contract by the sellers' counsel.                      Levin's and
    plaintiffs' names were redacted from defendant's copy.                  Although
    the Levin contract required the purchaser to pay a real estate
    commission to the broker pursuant to a separate agreement, no such
    separate agreement was incorporated into the Levin contract or
    otherwise    provided     to   defendant.      Accordingly,       defendant   was
    unaware of plaintiffs' identity and the percentage of the broker's
    commission.     On July 3, 2013, defendant's counsel sent a letter
    to the sellers' counsel advising him the required due diligence
    materials were not included with the contract and therefore the
    ten-day period to exercise the right of first refusal would not
    commence until the materials were provided.
    4                                  A-1967-15T2
    On July 9, 2013, the sellers' counsel emailed Levin and the
    sellers, informing them defendant had asked about the broker's
    commission   and    inquired     whether    it   should   be   disclosed      to
    defendant.   Defendant's counsel testified that, as part of due
    diligence,   he    asked   the   sellers'   counsel   about    the   broker's
    commission and counsel advised, "Don't worry about it.               You don't
    need to know."      The sellers' counsel also informed defendant's
    counsel that the separate broker's commission agreement "[is] not
    binding on you."       Defendant's counsel then asked the sellers'
    counsel for the name of the broker, a copy of the brokerage
    agreement, and the amount of the brokerage fee.                The sellers'
    counsel emailed defendant's counsel stating, "Our purchaser has
    indicated to us that the commission that they will pay is $217,500
    [(1.5%)] of the purchase price."
    Later that day, defendant and the sellers agreed defendant
    had until July 19, 2013 at 5:00 p.m. to exercise the right of
    first refusal.      On July 19, 2013, defendant exercised its right
    of first refusal, agreeing to be bound by the terms of the Levin
    contract.    The sellers' counsel testified defendant would be
    obligated to pay the broker's commission because defendant gave
    an unqualified written acceptance of the terms.
    Almost three months later, in October 2013, Pollack called
    defendant's counsel who was unaware Pollack was the "broker" in
    5                                A-1967-15T2
    the Levin contract. Defendant's counsel and Pollack had a previous
    professional relationship.      Pollack told defendant's counsel he
    was now working for a new firm and posed a hypothetical situation,
    asking for advice.      Pollack asked defendant's counsel whether the
    broker involved in a contract of sale is entitled to a commission
    when a tenant exercised its right of first refusal contained in
    the lease.    According to defendant's counsel, he then realized
    Pollack was the unidentified broker and informed him that it was
    inappropriate for him to pose the hypothetical because of the
    conflict of interest.
    On October 17, 2013, Pollack emailed defendant's counsel and
    stated:
    I understand the conflict of interest you have
    with   regards    to   the    Butler   [Plaza]
    transaction, however I would like to know if
    your client intends on paying [the] Broker
    commission . . . I am entitled to based on
    . . . my commission agreement with Levin,
    which is incorporated in the [Levin contract].
    Defendant's   counsel    responded   on   October   21,   2013,   informing
    Pollack that defendant
    does not recognize your firm as being a broker
    on the transaction.       [Defendant] had a
    preexisting right of first refusal and no
    broker was involved in that transaction. We
    have not been provided with any brokerage
    agreement and have no knowledge of the "Levin"
    party that you reference in your email to me.
    6                              A-1967-15T2
    The sellers and defendant closed on the purchase of Butler
    Plaza on December 2, 2013.       No commission was paid to plaintiffs.
    On January 28, 2014, plaintiffs filed a complaint against
    defendant asserting breach of contract, breach of an implied
    covenant of good faith and fair dealing, unjust enrichment, quantum
    meruit,     and   third-party      beneficiary.         Plaintiffs     asserted
    defendant's right of first refusal required it to match any and
    all terms of the Levin contract, including the broker's fees
    referenced in the contract.       Defendant counterclaimed asserting a
    violation of the Consumer Fraud Act (CFA) N.J.S.A. 56:8-1 to -198.
    On August 5, 2015, plaintiffs moved for summary judgment and,
    on September 11, 2015, defendant cross-moved for summary judgment.
    The Honorable Brian R. Martinotti, J.S.C., issued an order and a
    twenty-two    page   written    decision      denying    plaintiffs'    motion,
    granting     defendant's       motion,       and     dismissing   defendant's
    counterclaim.     The judge found no signed writing memorializing an
    agreement between defendant and plaintiffs that required defendant
    "to comply with a contract it did not intend to become a party
    to."    Additionally, the judge found the statute of frauds barred
    the enforceability of the unsigned commission agreement against
    defendant.
    The judge found the terms of the separate commission agreement
    between    plaintiffs   and    Levin   were    not    incorporated     into   the
    7                               A-1967-15T2
    contract of sale provided to defendant, nor were they disclosed
    to defendant when it was provided with a copy of the approved
    offer.    Moreover, plaintiffs were not third-party beneficiaries
    because defendant never received a copy of the separate commission
    agreement, did not know the identities of the purchaser or broker
    until Pollack contacted defendant's counsel months later, and
    there was never an agreement between plaintiffs and defendant.
    Additionally, the judge found the redacted information in the
    Levin contract belied plaintiffs' argument that they were an
    intended third-party beneficiary.
    As to unjust enrichment, the judge found defendant "would
    have been able to exercise its right upon submission of any buyer's
    offer accepted . . . regardless of whether that buyer was procured
    by a broker or not."       As such, plaintiffs did not bestow a benefit
    upon defendant other than that which it had already secured for
    itself.     Lastly, the judge dismissed plaintiffs' arguments on
    quantum meruit because they had not established defendant knew
    Pollack expected defendant to pay him.
    As to defendant's claim under the CFA, the judge found
    plaintiffs made no material misrepresentations or omissions to
    induce    defendant   to   purchase   Butler   Plaza   and   dismissed   the
    counterclaim.    Plaintiffs and defendant both appealed.
    8                            A-1967-15T2
    I.
    On appeal, plaintiffs argue the trial court should have found
    they were third-party beneficiaries of the right of first refusal.
    Plaintiffs also assert defendant breached an implied covenant of
    good faith and fair dealing, that their claims were not barred by
    the statute of frauds, and they are entitled to recover under a
    theory of quantum meruit.
    When reviewing a trial court's grant of summary judgment, we
    are "bound by the same standard as the trial court under Rule
    4:46-2(c)."    State v. Perini Corp., 
    221 N.J. 412
    , 425 (2015)
    (citations    omitted).     We   "consider   whether   the   competent
    evidential materials presented, when viewed in the light most
    favorable to the non-moving party, are sufficient to permit a
    rational factfinder to resolve the alleged disputed issue in favor
    of the non-moving party."    
    Ibid.
     (quoting Brill v. Guardian Life
    Ins. Co. of Am., 
    142 N.J. 520
    , 540 (1995)).      "To the extent that
    the grant or denial of summary judgment is based on an issue of
    law, we owe no deference to an interpretation of law that flows
    from established facts."    
    Ibid.
     (citing Town of Kearny v. Brandt,
    
    214 N.J. 76
    , 92 (2013)).
    A.
    For the same reasons given by the trial judge, we reject
    plaintiffs' argument they were third-party beneficiaries.           The
    9                            A-1967-15T2
    sellers and Levin may have intended Pollack to benefit from the
    Levin contract because he was specifically identified as the
    "broker."     However, the Levin contract did not bind defendant to
    the separate commission agreement.           Plaintiffs argue the court's
    focus on their lack of involvement with defendant's lease was
    erroneous and had no bearing on their status as a third-party
    beneficiary.    We disagree.
    To   determine    whether   a   party    is   in   fact   a   third-party
    beneficiary, the court must "focus[ ] on whether the parties to
    the contract intended others to benefit from the existence of the
    contract, or whether the benefit so derived arises merely as an
    unintended incident of the agreement."             Broadway Maint. Corp. v.
    Rutgers, State Univ., 
    90 N.J. 253
    , 259 (1982).              Therefore, "[t]he
    determining factor as to the rights of a third-party beneficiary
    is the intention of the parties who actually made the contract."
    
    Ibid.
     (citation omitted).        The parties who made the contract are
    the ones who agreed upon the terms and create the rights and
    obligations that come from the contract.            
    Ibid.
    Ultimately, the "real test is whether the contracting parties
    intended that a third party should receive a benefit which might
    be enforced in the courts; and the fact that such a benefit exists
    or that a third party is named, is merely evidence of this
    intention."    
    Ibid.
       If there was no intention that a third person
    10                                A-1967-15T2
    would receive a benefit from the contract, "then the third person
    is    only    an      incidental      beneficiary,         having       no     contractual
    standing."      
    Ibid.
          The contract need not specifically identify the
    plaintiff, as long as the "pertinent provisions of the contract
    and   the     surrounding       circumstances"          demonstrate           the    parties
    intended the plaintiff to receive a direct benefit from the
    contract.          Model    Jury     Charge      (Civil)      §    4.10B     "Third       Party
    Beneficiary" (2009).            The question here is not whether a broker
    could ever be a third-party beneficiary; it is whether these
    plaintiffs are third-party beneficiaries of this contract between
    the sellers and defendant.
    The sellers and Levin accounted for plaintiffs' services when
    they executed the Levin contract, listing plaintiffs as the broker
    and   tasking      Levin's     representative         with        preparing    a    separate
    written commission agreement.              However, the Levin contract and the
    separate      commission        agreement        were    not        finalized,       because
    defendant     exercised        its    right      of   first       refusal.      The       Levin
    contract,     when     provided       to   defendant,      was      redacted        and   when
    defendant sought information regarding the broker, the sellers did
    not disclose it.           Additionally, defendant's 1994 lease agreement
    with the sellers expressly excluded brokerage commissions.
    There     was    never    any    manifestation          after    the     1994       lease
    agreement that plaintiffs, or any broker for that matter, would
    11                                        A-1967-15T2
    receive a direct benefit.   As such, defendant did not intend for
    plaintiffs to receive a direct benefit from the contract between
    the sellers (defendant's landlord) and itself.   Defendant's right
    of first refusal was not contingent upon a broker's involvement
    in procuring a potential purchaser.   The right of first refusal,
    instead, was contingent upon the seller's receiving a bona fide
    offer for the property, regardless of how the potential purchaser
    was procured.
    We also reject plaintiffs' argument that the trial judge
    erred by ignoring the existence of a valid commission agreement
    with Levin because it was never executed.   The separate commission
    agreement, which Levin drafted, stated "[u]ntil this agreement is
    signed by Levin Properties, . . . it is understood and agreed that
    it shall have no force and effect."     We concur with the trial
    judge.
    B.
    We turn to plaintiffs' argument they were entitled to a
    commission by virtue of the right of first refusal in the lease.
    A right of first refusal "limits the right of the [landlord] to
    dispose freely of his property by compelling him to offer it first
    to the party who has the first right to buy."         St. George's
    Dragons, LP v. Newport Real Estate Grp., LLC, 
    407 N.J. Super. 464
    ,
    482 (App. Div. 2009) (quoting Mazzeo v. Kartman, 
    234 N.J. Super. 12
                               A-1967-15T2
    223, 229 (App. Div. 1989)).    The right of first refusal depends
    on how the parties decide to structure it.   
    Ibid.
       Here, the right
    was structured in contemplation of "a bona fide third-party offer
    as the triggering event."   
    Ibid.
     (quoting Mazzeo, supra, 234 N.J.
    Super. at 229).
    We construe a right of first refusal provision under the same
    rules of construction as any other type of contract.      Ibid.     We
    "ascertain the intention of the parties as revealed by the language
    used, the situation of the parties, the attendant circumstances,
    and the objects the parties were striving to attain."       Celanese
    Ltd. v. Essex Cty. Imp. Auth., 
    404 N.J. Super. 514
    , 528 (App. Div.
    2009).   Where the terms of a contract are clear, we enforce the
    contract as written and ascertain the intention of the parties
    based upon the language.      CSFB 2001-CP-4 Princeton Park Corp.
    Ctr., LLC v. SB Rental I, LLC, 
    410 N.J. Super. 114
    , 120 (App. Div.
    2009).
    To establish a breach of contract claim, plaintiffs must
    prove: the parties entered into a contract, containing certain
    terms; plaintiffs performed what was required under the contract;
    defendant did not fulfill its obligation under the contract; and
    defendant's breach caused a loss to plaintiffs.      Globe Motor Co.
    v. Igdalev, 
    225 N.J. 469
    , 482 (2016) (citing Model Jury Charge
    (Civil) § 4.10A "The Contract Claim – Generally" (May 1998)).
    13                           A-1967-15T2
    Plaintiffs    bear     the   burden   of   proving   each    element     by    a
    preponderance of the evidence.         Ibid.
    "[W]hen a broker[,] who had been duly authorized by the owner
    to find a buyer for his property[,] produced a willing and able
    purchaser who entered into a contract to buy on terms agreeable
    to the owner, the broker has fulfilled his undertaking" and is
    entitled to a commission.        Ellsworth Dobbs, Inc. v. Johnson, 
    50 N.J. 528
    , 543 (1967).          As for a broker's right to receive a
    commission when a tenant exercises the right of first refusal,
    plaintiffs have provided no compelling precedent either from New
    Jersey or elsewhere to support this claim.
    Case law from other jurisdictions has addressed this issue.
    In Fallenius v. Walker, 
    787 P.2d 203
    , 205-06 (Colo. App. 1989),
    the Colorado Court of Appeals found the purchaser was required to
    pay   the   broker's    commission    because   it   was   included    in     the
    contracting price, and not doing so would violate the terms of the
    right of first refusal provision requiring the purchaser to accept
    all contractual terms. 
    Ibid.
     Fallenius is not factually analogous
    here, however, because the Levin contract did not include the
    broker's commission in the contracting price. Indeed, the contract
    specifically stated the purchase price was $14,500,000 and the
    broker's commission would be determined in a separate agreement.
    14                               A-1967-15T2
    In City National Bank v. Lundgren, 
    307 So. 2d 870
    , 972 (Fla.
    Dist. Ct. App. 1975), the Florida appellate court held a purchaser
    exercising    a     right   of       first   refusal,      who    was   aware    of   the
    obligation to pay the broker, could not unconditionally exercise
    the right of first refusal and opt out of the obligation to pay
    the broker.       Here, by contrast, the contract of sale did not
    require defendant to pay plaintiffs.
    Lastly, plaintiffs cite to Simmons v. Plummer, 
    120 N.M. 481
    ,
    483-84 (1995), which found a broker was entitled to a commission
    despite a party's exercise of the right of first refusal because
    the broker procured a willing and able potential purchaser. There,
    however, the seller was obligated to pay the commission, not the
    third party who exercised the right of first refusal.                      
    Ibid.
    The trial judge found Stein v. Chalet Susse International,
    Inc., 
    492 N.E.2d 369
     (Mass. App. Ct. 1986), more persuasive for
    the proposition that a holder of a right of first refusal is not
    obligated to pay a broker's commission when it was the third-party
    purchaser who agreed to pay the commission at the close of the
    purchase.      In    Stein,      a    broker      sought   to    recover   a    broker's
    commission from the holder of the right of first refusal.                         
    Id. at 369-70
    .     The triggering event for the right of first refusal was
    a "bona fide written offer from a fully disclosed party."                         
    Id. at 370
    .    The broker claimed the right holder was liable because he
    15                                  A-1967-15T2
    succeeded the third-party purchaser's position who agreed to a
    certain price and promised to pay a commission at the completion
    of sale.     
    Id. at 371-72
    .      Because the sale was never completed
    between the broker and the third-party purchaser, the court found
    the language of the agreement controlled and the broker was only
    entitled   to   a   commission   at   the   close   with   the   third-party
    purchaser.      
    Ibid.
        Additionally, the court stated it was the
    brokers who deliberately "gave up their right to look to the seller
    for a commission and failed to secure a firm substitute for that
    right."    
    Id. at 372
    .
    While not binding on this court, Stein is instructive.              Like
    the broker in Stein, plaintiffs deliberately relinquished the
    right to seek a commission from the sellers and negotiated with
    Levin to receive a commission, while aware of defendant's right
    of first refusal.        The contract provided to defendant did not
    define plaintiffs as a broker, nor was any commission agreement
    incorporated therein.       Additionally, the commission agreement,
    which was not signed by Levin, expressly stated the commission
    would be paid upon the close of title under the terms of the
    contract made between the sellers and Levin.               As Levin and the
    sellers never closed on the sale of Butler Plaza, plaintiffs are
    not entitled to a commission.
    16                             A-1967-15T2
    Plaintiffs argue that when defendant exercised the right of
    first refusal and entered into the contract, it agreed to be bound
    by the obligations set forth in the Levin contract, including the
    obligation to enter into a separate agreement with plaintiffs to
    pay   the   broker's   commission.       Therefore,     plaintiff's     claim
    defendant breached the contract by not entering into the separate
    agreement.    We stated in St. George's Dragons, supra, 
    407 N.J. Super. at 483
    , any ambiguities in the contract must be construed
    in favor of the non-drafting party.
    Construing the contractual ambiguities in favor of the non-
    drafting party, defendant did not breach the contract.                  Levin
    agreed to pay $14,500,000 and to enter into a separate agreement
    with the plaintiffs on June 26, 2013.        The trial judge found the
    July 10, 2013 commission agreement had no force or effect because
    it was never signed and expressly made plaintiffs' commission
    payable upon the closing of title of the contract between sellers
    and Levin.    Because the closing of title never occurred between
    the sellers and Levin, plaintiffs are not entitled to a commission.
    The   trial   judge   correctly   applied   St.   George's   Dragons,
    supra, 
    407 N.J. Super. at 483-85
    , because the holder of the right
    of first refusal must accept the terms and conditions of the third-
    party offer only if the contract is unambiguous.           There, we held
    an ambiguously worded contract did not demonstrate the parties
    17                                 A-1967-15T2
    intended the holder to pay the commissions in addition to matching
    the third-party offer.    
    Id. at 485
    .   Here, the ambiguous wording
    in the Levin contract, requiring purchaser to pay a "broker" a
    commission pursuant to a separate agreement not incorporated into
    the contract, creates no inference that defendant is obligated to
    pay plaintiffs' commission.
    C.
    Plaintiffs' other theories of recovery are also unavailing.
    In every contract in New Jersey there is the implied covenant of
    good faith and fair dealing, Wilson v. Amerada Hess Corp., 
    168 N.J. 236
    , 244 (2001), to which every party to a contract is bound.
    Brunswick Hills Racquet Club, Inc. v. Route 18 Shopping Ctr.
    Assocs., 
    182 N.J. 210
    , 224 (2005).      While this covenant "cannot
    override an express term in a contract, a party's performance
    under a contract may breach that implied covenant even though that
    performance does not violate a pertinent express term."     Wilson,
    
    supra,
     
    168 N.J. at 244
    .    The covenant requires that parties to a
    contract "refrain from doing 'anything which will have the effect
    of destroying or injuring the right of the other party to receive'
    the benefits of the contract."        Brunswick Hills Racquet Club,
    Inc., supra, 
    182 N.J. at 224-25
     (quoting Palisades Props., Inc.
    v. Brunetti, 
    44 N.J. 117
    , 130 (1965)).
    18                          A-1967-15T2
    A party who claims there has been a breach of this covenant
    must provide proof of "bad motive or intention."         
    Id. at 225
    .     The
    party   must   also   "provide   evidence   sufficient    to   support    a
    conclusion that the party alleged to have acted in bad faith has
    engaged in some conduct that denied the benefit of the bargain
    originally intended by the parties."        
    Ibid.
     (citing 23 Williston
    on Contracts § 63:22 at 513-14 (Lord ed. 2002)).
    Plaintiffs argue defendant acted with bad motives when it
    inquired as to the amount of the commission, but then made no
    further inquiries.      But the record demonstrates defendant was
    unaware of plaintiffs' identity when it signed the contract.
    Defendant asked the sellers for information about the broker and
    the commission price because the name of the broker was redacted
    and there was supposed to be a separate commission agreement,
    which was not part of the contract provided to defendant.         Pollack
    did not attempt to contact defendant at the time the contract was
    signed. Rather, defendant did not learn of plaintiffs' involvement
    as a broker for the sellers until the phone call to defendant's
    counsel in October.
    Defendant did not act in bad faith, denying plaintiffs' the
    benefit of the bargain originally intended by the parties as
    defendant did not know of plaintiffs' existence or involvement.
    Plaintiffs were not listed on the contract and the sellers, the
    19                             A-1967-15T2
    other party to the contract, never disclosed plaintiffs' identity
    or their role in the sale of Butler Plaza to defendant. Therefore,
    defendant did not breach the implied covenant of good faith and
    fair dealing because plaintiffs were never intended to benefit
    from the contract between the sellers and defendant.
    D.
    We also find no merit in plaintiffs' argument that the trial
    court improperly barred their claims under the statute of frauds.
    Plaintiffs contend that the acceptance of the contractual terms
    required   defendant    to   execute    a   separate   written   broker's
    commission agreement.    Pursuant to the statute of frauds, N.J.S.A.
    25:1-16(b) provides:
    [A] real estate broker who acts as agent or
    broker on behalf of a principal for the
    transfer of an interest in real estate . . .
    is entitled to a commission only if before or
    after the transfer the authority of the broker
    is given or recognized in a writing signed by
    the principal or the principal's authorized
    agent, and the writing states either the
    amount or the rate of commission.
    A broker will only be entitled to a commission pursuant to an oral
    agreement if:
    within five days after making the oral
    agreement and before the transfer or sale, the
    broker serves the principal with a written
    notice which states that its terms are those
    of the prior oral agreement including the rate
    or amount of commission to be paid[.]
    20                              A-1967-15T2
    [N.J.S.A. 25:1-16(d)(1).]
    "[S]trict compliance with the statute of frauds is essential
    for a broker to recover a commission for the sale of real estate."
    C&J Colonial Realty v. Poughkeepsie Sav. Bank, 
    355 N.J. Super. 444
    , 473 (App. Div. 2002), certif. denied, 
    176 N.J. 73
     (2003).
    Our courts disapprove of business practices where brokers rely on
    the "hope" that a commission "'will be voluntarily paid even though
    there is no legal obligation to do so,' and their wish 'to avoid
    the possibility of the refusal of an owner to sign at the outset
    a document of authority the full import of which the latter may
    not be sure.'"    Coldwell Banker Commercial/Feist & Feist Realty
    Corp. v. Blancke P.W. LLC, 
    368 N.J. Super. 382
    , 392 (App. Div.
    2004) (quoting McCann v. Biss, 
    65 N.J. 301
    , 308 (1974)).
    The statute of frauds may be satisfied when the property,
    seller, broker, and price is identified, even if the exact amount
    of the commission is not listed as long as the "proposal which
    states a net price to the owner or that the purchaser is to pay
    the broker's commission is uniformly held to comply with the
    statute."   Stanchak v. Cliffside Park Lodge, L.O. of M., Inc., 
    116 N.J. Super. 471
    , 477-78 (App. Div. 1971).   In order to satisfy the
    statute of frauds, the writing must signify or "fairly" imply the
    broker is selling the property on behalf of the owner.      
    Id. at 478
    .
    21                         A-1967-15T2
    Here, no written broker's commission agreement was in effect
    between any of the parties.              The separate commission agreement
    drafted by Levin specifically stated until it was mutually signed,
    it "shall have no force and effect."                 Only Pollack signed the
    separate        commission    agreement;        Levin   never       signed     it.
    Accordingly, while defendant may stand in the shoes of Levin by
    adopting all of the terms in the contract of sale, the separate
    commission agreement was not part of it.
    While defendant was informed that the prospective purchaser
    would pay a commission, there was never a suggestion that defendant
    owed    plaintiffs     for   the   broker's     commission.         Contrary    to
    plaintiffs' claims, defendant did not refuse to comply with the
    contract.    Defendant attempted to obtain the information about the
    broker's    commissions      but   was   told   it   would    not   apply.     The
    property, seller, and price were identified in the contract, but
    the    broker    and   the   broker's     commission    was    not;   therefore,
    plaintiffs did not strictly comply with N.J.S.A. 25:1-16.                See C&J
    Colonial Realty, supra, 
    355 N.J. Super. at 473
    ; Stanchak, 
    supra,
    116 N.J. Super. at 477-78
    .
    There was no signed written agreement between plaintiffs and
    defendant, which required defendant to pay 1.5% of the purchase
    price in commission to plaintiffs.            Therefore, the trial judge did
    not err in finding "[a]bsent a signed writing memorializing an
    22                              A-1967-15T2
    agreement between [defendant] and [plaintiff] Pollack, he may not
    require [defendant] to comply with a contract it did not intend
    to become a party to."
    We also reject plaintiffs' assertion that the oral agreement
    between themselves and Levin for 1.5% of the purchase price,
    confirmed via email to defendant, binds defendant.         Defendant was
    never a party to the oral agreement between Levin and plaintiffs.
    Additionally, when plaintiffs became aware defendant exercised its
    right of first refusal, plaintiffs did not serve notice upon
    defendant of the terms of the oral agreement.        See N.J.S.A. 25:1-
    16(d)(1).    No agreement complied with N.J.S.A. 25:1-16(b) or
    N.J.S.A. 25:1-16(d)(1).
    E.
    Plaintiffs'    quantum   meruit    argument   that   defendant   was
    unjustly enriched is also devoid of merit.         In order to recover
    under a theory of quantum meruit, plaintiffs must establish: "(1)
    the performance of services in good faith, (2) the acceptance of
    the services by the person to whom they are rendered, (3) an
    expectation of compensation therefor, and (4) the reasonable value
    of the services."    Starkey v. Estate of Nicolaysen, 
    172 N.J. 60
    ,
    68 (2002).
    Plaintiffs    argue   Pollack     performed   extensive   brokerage
    services in good faith, procured Levin as the purchaser of Butler
    23                              A-1967-15T2
    Plaza, Levin accepted the services, plaintiffs expected to be
    paid, and Levin agreed to pay Pollack 1.5% of the sale price,
    which was the reasonable value of the services provided.
    However, plaintiffs, did not perform services for defendant's
    benefit.       The benefit received by defendant, the ability to
    exercise     the   right   of    first    refusal,      was     obtained   through
    defendant's own negotiations in 1994, and paid for through a higher
    rent.      Plaintiffs had no involvement in the 1994 lease agreement
    and cannot now argue Pollack bestowed a benefit, by his procurement
    of Levin as a potential purchaser of Butler Plaza, which unjustly
    enriched defendant.
    II.
    In its cross-appeal, defendant argues the trial judge erred
    in finding plaintiffs did not violate the CFA, and should have
    awarded it attorney's fees.         Because plaintiffs did not make any
    knowing misrepresentations that induced defendant to purchase
    Butler Plaza, the trial judge correctly found defendant's CFA
    counterclaim was without merit.
    The CFA was enacted in order to address "fraudulent practices
    in   the     marketplace   and    deter        such   conduct    by   merchants."
    Thiedemann v. Mercedes-Benz USA, 
    183 N.J. 234
    , 245 (2005).                      The
    CFA protects the public, even if the merchant has acted in good
    faith.     Gennari v. Weichert Co. Realtors, 
    288 N.J. Super. 504
    , 533
    24                                A-1967-15T2
    (App. Div. 1996).    Specifically, it was designed "to protect the
    public from sharp practices and dealings in the marketing of
    merchandise and real estate which could victimize the public by
    luring the consumer into a purchase through fraudulent, deceptive,
    or similar kinds of selling or advertising practices."                 
    Ibid.
    (citations omitted).
    The CFA provides a cause of action to
    [a]ny person who suffers an ascertainable loss
    of moneys or property, real or personal, as a
    result of the use or employment by another
    person of any method, act, or practice
    declared unlawful under this act[,] . . . may
    bring an action . . . in any court of competent
    jurisdiction.
    [N.J. Citizen Action v. Schering-Plough Corp.,
    
    367 N.J. Super. 8
    , 12 (App. Div.), certif.
    denied, 
    178 N.J. 249
     (2003) (citing N.J.S.A.
    56:8-19).]
    To establish a claim under the CFA, plaintiffs must prove: (1)
    unlawful conduct by defendant; (2) an ascertainable loss on the
    part   of   plaintiffs;   and     (3)    a   causal   relationship   between
    defendant's unlawful conduct and plaintiffs' ascertainable loss.
    Id. at 12-13.
    The CFA sets forth three general categories of unlawful
    conduct:    affirmative   acts;    knowing     omissions;   and   regulatory
    violations.     Thiedemann, 
    supra,
     
    183 N.J. at 245
    .               While "[a]
    practice can be unlawful even if no person was in fact misled or
    25                           A-1967-15T2
    deceived," the determination will turn on whether there was "[t]he
    capacity to mislead."          Cox v. Sears Roebuck & Co., 
    138 N.J. 2
    , 17
    (1994).
    Defendant argues plaintiffs violated the Real Estate Brokers
    and Salesman Act (the Act), N.J.S.A. 45:15-1 to -42.                     The Act was
    designed     to   "protect       consumers      by     excluding        undesirable,
    unscrupulous and dishonest persons . . . from the real estate
    business."     Sammarone v. Bovino, 
    395 N.J. Super. 132
    , 138 (App.
    Div.), certif. denied, 
    193 N.J. 275
     (2007).                     N.J.S.A. 45:15-1
    requires a real estate broker to be licensed and N.J.S.A. 45:15-
    3.1 states that a licensed real estate broker may pay a referral
    fee or commission to a person not licensed in New Jersey, as long
    as   that   person    is   a   licensed      real   estate     broker    in   another
    jurisdiction.
    Defendant      contends     plaintiffs        violated    the     Act   because
    Pollack initially agreed to split the broker's commission with
    Levi, satisfying the first element of a CFA claim.                      Levi was not
    a licensed broker in any jurisdiction, and was not authorized to
    receive a real estate broker's commission.               However, when Pollack
    learned that Levi did not have a real estate license, he and Levin
    informed Levi they could not split the commission with him.
    Accordingly,      plaintiffs      did   not    violate       N.J.S.A.     45:15-3.1.
    Additionally, neither plaintiffs nor Levi contacted defendant
    26                                    A-1967-15T2
    until well after defendant exercised its right of first refusal.
    Consequently,    the   record     demonstrates     there    were   no   material
    misrepresentations       which    could    have    induced    defendant       into
    purchasing Butler Plaza.
    Defendant    also    argues     plaintiffs'    attempt    to   collect      a
    commission from defendant violated the statute of frauds and
    attempting to collect a commission without an agreement was an
    "unconscionable commercial practice" in violation of the CFA.
    Asserting there was an "ascertainable loss," defendant argues it
    paid an additional $2,946 in closing costs for counsel to review
    plaintiffs'     commission       claims.       Here,    defendant       has   not
    established unlawful conduct by plaintiffs.                Plaintiffs did not
    induce defendant to exercise its right of first refusal by a
    misrepresentation or knowing omission, especially since defendant
    was unware of plaintiffs' involvement as brokers, and Levi's
    uncompensated    initial     role.         Therefore,   defendant       has   not
    established a claim under the CFA, and the trial judge correctly
    dismissed defendant's counterclaim.
    Affirmed.
    27                                 A-1967-15T2