MARLENE CARIDE, COMMISSIONER, NEW JERSEY DEPARTMENT OF BANKING AND INSURANCE VS. RANDOLPH A. FISHER, JR. (NEW JERSEY DEPARTMENT OF BANKING AND INSURANCE) ( 2019 )


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  •                                 NOT FOR PUBLICATION WITHOUT THE
    APPROVAL OF THE APPELLATE DIVISION
    This opinion shall not "constitute precedent or be binding upon any court." Although it is posted on the
    internet, this opinion is binding only on the parties in the case and its use in other cases is limited. R. 1:36-3.
    SUPERIOR COURT OF NEW JERSEY
    APPELLATE DIVISION
    DOCKET NO. A-5327-17T4
    MARLENE CARIDE,
    COMMISSIONER,
    NEW JERSEY DEPARTMENT
    OF BANKING AND
    INSURANCE,
    Petitioner-Respondent,
    v.
    RANDOLPH A. FISHER, JR.,
    KEVIN G. MADDEN and REGAL
    FINANCIAL GROUP, LLC,
    Respondents-Appellants.
    _______________________________
    Argued September 16, 2019 – Decided October 2, 2019
    Before Judges Sabatino and Geiger.
    On appeal from the New Jersey Department of Banking
    and Insurance, Agency Docket No. OTSC E16-12.
    Richard Daniel DeVita argued the cause for appellants
    (DeVita & Associates, attorneys; Richard Daniel
    DeVita, on the briefs).
    Ryan Shawn Schaffer, Deputy Attorney General,
    argued the cause for respondent (Gurbir S. Grewal,
    Attorney General, attorney; Melissa H. Raksa,
    Assistant Attorney General, of counsel; Ryan Shawn
    Schaffer, on the brief).
    PER CURIAM
    Appellants Randolph A. Fisher, Jr., Kevin G. Madden, and Regal
    Financial Group, LLC (Regal) appeal from the final agency decision of the
    Commissioner of the Department of Banking and Insurance (the Department)
    imposing monetary penalties and revoking Fisher and Regal's insurance-
    producer licenses, for violating the New Jersey Insurance Producer Licensing
    Act of 2001 (IPLA), N.J.S.A. 17:22A-26 to -57, and related regulations. We
    affirm.
    I.
    Fisher and Madden were each fifty-percent owners of Regal. In October
    2006, Fisher and Madden, on behalf of Regal, began to promote and sell an
    investment plan offered by National Foundation of America (NFOA), a
    Tennessee corporation not registered to do business, or authorized to se ll
    insurance, in New Jersey. Fisher and Madden collectively met with four sets of
    prospective purchasers: J.K. and M.K., W.B., G.B. and M.B., and D.C. 1 Each
    1
    We use initials to protect the privacy of the purchasers.
    A-5327-17T4
    2
    prospective purchaser was over eighty years old and planned using lifetime
    savings to purchase the plans.     All four sets of clients signed an NFOA
    installment plan agreement. NFOA's application for 26 U.S.C. § 501(c)(3)
    status as a nonprofit charitable organization was pending before the Internal
    Revenue Service (IRS) when the meetings took place.
    In May 2007, the Tennessee Commissioner of Commerce and Insurance
    (Tennessee Commissioner) notified the Department of a pending investigation
    of NFOA. In July 2007, a Tennessee court entered an order appointing the
    Tennessee Commissioner as a receiver of NFOA. That same month, a court-
    appointed special deputy receiver requested and received reimbursement from
    Regal of all commissions associated with the sale of the NFOA investment
    plans. The refunded commissions totaled $37,489.75. In March 2013, Richard
    Olive, the president of NFOA, was convicted in federal court of mail fraud, wire
    fraud, and money laundering. He was sentenced to a thirty-one-year prison term
    and ordered to pay nearly $6,000,000 in restitution to approximately 190 NFOA
    plan purchasers.
    In January 2011, the Department of Enforcement at the Financial Industry
    Regulatory Authority (FINRA) filed a disciplinary proceeding against Fisher
    relating to his sale of NFOA investment plans. In March 2012, FINRA issued
    A-5327-17T4
    3
    an order accepting an offer of settlement that suspended Fisher from associating
    with FINRA members for six months and required him to pay a $15,000 fine
    and restitution totaling $47,258.90.
    The Department asserted Fisher, Regal, and Madden violated IPLA and
    related regulations. Among other things, it claimed Fisher failed to conduct
    adequate due diligence prior to recommending the purchase of NFOA
    investment plans to the four sets of Regal's clients. The Department contended
    the NFOA product was always "too good to be true," adequate investigation
    would have revealed NFOA was not granted Section 501(c)(3) status, and NFOA
    was not authorized to sell insurance products in New Jersey. The Department
    alleged   presenting   the   product   as   investment-worthy    amounted      to
    misrepresentation that harmed the elderly purchasers.
    In February 2016, the Department issued a seventeen-count order to show
    cause (OTSC), which sought to revoke appellants' insurance produce licenses
    and impose civil monetary penalties for conduct violating IPLA and related
    regulations. More specifically, counts one, four, seven, and ten alleged Fisher
    and Regal breached their fiduciary duty by selling NFOA installment plans to
    the victims at a time when it was not approved as a charitable non-profit
    organization by the IRS.
    A-5327-17T4
    4
    Count two, five, eight, and eleven alleged Fisher and Regal presented
    untrue, deceptive, and misleading information to the purchasers in violation of
    various statutory provisions. Counts three, six, nine, and twelve alleged Fisher
    and Regal acted as an agent for or represented an insurer not authorized to
    transact insurance in New Jersey.
    Count thirteen alleged Fisher failed to timely report the FINRA
    disciplinary proceeding to the Department. Count fourteen alleged Fisher failed
    to timely notify the Department of the FINRA settlement order. Count fifteen
    alleged Fisher did not timely provide a statement to the Department describing
    his involvement with NFOA.         Count sixteen alleged Fisher did not timely
    provide a statement to the Department describing his annuity solicitation and
    sales.
    Count seventeen alleged Madden, as designated responsible licensed
    producer for Regal, failed to properly supervise Fisher and Regal's insurance-
    related conduct, in violation of N.J.S.A. 17:22A-40(a)(2) and N.J.A.C. 11:17A-
    1.6(c).
    Appellants disputed the charges, so the Department transmitted the matter
    to the Office of Administrative Law as a contested case. The Administrative
    Law Judge (ALJ) denied the Department's motion for summary decision,
    A-5327-17T4
    5
    proceeded to conduct a two-day hearing, and issued a twenty-nine page Initial
    Decision.
    The ALJ characterized the "thrust of the dispute" as whether "Fisher
    conducted adequate due diligence prior to suggesting the NFOA product to four
    clients, and how much harm, if any, was done." The Department contended
    proper investigation would have revealed the investment plans were always "too
    good to be true," and Fisher, Regal, and Madden's conduct harmed elderly
    clients.
    Appellants argued they had researched NFOA, made reasonably prudent
    choices, the investment plan was offered to only four clients to meet their
    specific financial challenges, two clients received benefits they could not have
    received elsewhere, and the other two clients sustained no harm. Fisher pointed
    out that even though the IRS never approved Section 501(c)(3) charitable status
    for NFOA, J.K. and M.K. actually received $30,000 in income tax benefits in
    2006 and 2007. In addition, the timing of customers' sales of General Electric
    stock to fund the NFOA purchase was highly favorable because, shortly
    thereafter, the value of the stock plummeted sixty percent and never recovered.
    As to counts one, two, and three, involving sales to J.K. and M.K., the
    ALJ found, based on the exhibits and "Fisher's credible testimony," that "Fisher
    A-5327-17T4
    6
    did conduct some research on the NFOA, which at the time appeared to have
    both a legitimate Tennessee incorporation and pending charity application at the
    IRS." The ALJ further found the IRS did not warn Fisher "that the charitable-
    donation tax benefit would be yanked away from his client for the time it was
    pending and not approved, and, indeed, it was not. For two tax years, J.K. and
    M.K. were allowed to take the charitable deduction." The ALJ also found
    talking to a NFOA competitor was a legitimate investigation technique. In
    addition, the tax benefit and two liquidation payments left J.K. and M.K. whole,
    even before FINRA added the restitution payment.
    Notwithstanding these findings, the ALJ concluded that "on the company
    side of [NFOA's] ledger, the plan made no financial sense." The plan "involved
    three ways for the NFOA to lose money, with no compelling explanation of how
    it could turn a profit, which is why it wound up in receivership. By its nature,
    [the plan] was risky, and the Department's position is that insurance is not risky."
    The ALJ stated, "selling what turns out to be a fraudulent product is at least
    incompetent if not itself a fraudulent act." The ALJ determined the Department
    proved selling NFOA plans "violated the prohibition against incompetence and,
    in turn, against breaking the insurance laws." Selling a product that was "too
    good to be true" breached the fiduciary duty owed to prospective purchasers.
    A-5327-17T4
    7
    As to counts four, five, and six, involving the sale to W.B., the ALJ found
    Fisher presented a plan that would return $111,770.78 over ten years for an
    investment of $111,258.05. It would also yield a tax deduction of $43,312,
    resulting in tax savings of $10,828. This reduced W.B.'s gross income enough
    to maintain her eligibility for Pharmaceutical Assistance to the Aged and
    Disabled (PAAD) benefits. W.B. received an $18,000 payment from NFOA in
    2007, and payments totaling $80,585.97 from the bankruptcy receiver, for a total
    of $98,585.97. The value of an annuity that was transferred to NFOA was
    $122,351.02. The 2012 FINRA settlement required Fisher to repay $15,896.25
    to W.B. Thus, W.B. "was still out $15,896.25 from her original annuity" until
    the FINRA settlement payment was made.
    As to counts seven, eight, and nine, involving G.B. and M.B., the ALJ
    found the Department made the same set of allegations against Fisher and Regal
    as raised in the previous counts. G.B. and M.B. signed a contract with NFOA
    to transfer $108,161.26 from an insurance policy in return for deferred payments
    beginning in May 2022. "However, the shutdown of the NFOA occurred before
    any funds were transferred, so no financial loss was sustained by" G.B. and M.B.
    The ALJ found the Department proved all three counts.
    A-5327-17T4
    8
    The ALJ noted counts ten, eleven, and twelve, involving D.C., "repeat the
    allegations of breach of fiduciary duty, providing untrue and misleading
    information, and representing an insurer not authorized to transact such
    insurance in New Jersey." The ALJ found in favor of the Department.
    The ALJ determined the Department had not proven counts thirteen,
    fourteen, fifteen, and sixteen by a preponderance of the evidence.
    Count seventeen alleged Madden failed to properly supervise Fisher and
    Regal. Based on Madden's credible testimony, the ALJ found that Fisher and
    Madden "offered the NFOA plan only after W.B. had turned down two other
    ideas; that Madden relied on Fisher's accurate representation that [NFOA] was
    licensed as a Tennessee corporation, . . . had an IRS charitable-tax status
    application pending[,] and that Fisher had made attempts at other confirmation."
    The ALJ also found "Madden directly participated in the recommendation of the
    product without conducting independent due diligence on it."               The ALJ
    concluded the Department proved Madden failed to properly supervise Regal
    and was vicariously liable for the acts of its partners, officers, and directors .
    A-5327-17T4
    9
    The ALJ then considered the seven Kimmelman 2 factors with respect to
    imposing a penalty. She concluded "Fisher erred, but his mistake did not rise to
    bad faith." His ability to pay monetary penalties was "very limited" based on
    his 2015 income tax return. Fisher realized no profit from the sales because the
    commissions were repaid to NFOA in 2007. As to injury to the public, the ALJ
    found "the public is harmed when faith in the insurance markets is damaged by
    illegal activity." The duration of the improper conduct was only five months.
    The case did not involve criminal activity by Fisher, Regal, or Madden. FINRA
    imposed a $47,258.90 restitution obligation, a $15,000 fine, and a six-month
    suspension against Fisher. Madden was not named in the FINRA proceeding.
    Fisher, Regal, and Madden had no past violations.
    The ALJ recommended imposing an aggregate $4000 monetary penalty
    on counts one, four, seven, and ten; an aggregate $6000 monetary penalty on
    counts two, five, eight, and eleven; a $500 monetary penalty on count two; an
    2
    Kimmelman v. Henkels & McCoy Inc., 
    108 N.J. 123
    , 137-39 (1987). The
    Kimmelman factors may be summarized as follows: (1) the good or bad faith
    of the defendant, (2) the defendant’s ability to pay, (3) the amount of profits
    defendant gained as a result of the illegal activity, (4) the injury to the public,
    (5) the duration of the conspiracy or scheme, (6) whether criminal or treble
    damages actions have been filed, and whether "[a] large civil penalty may be
    unduly punitive if other sanctions have been imposed for the same violation of
    the [same statute]," and (7) whether past violations occurred. 
    Id. at 137-40.
                                                                               A-5327-17T4
    10
    aggregate $400 monetary penalty on counts three, six, nine, and twelve; and a
    $2000 monetary penalty on count 17. Fisher and Regal were made jointly and
    severally liable for the monetary penalties on counts one through twelve,
    totaling $10,900. Madden was made individually liable for the $2000 monetary
    penalty on count seventeen. Finally, the ALJ concluded license revocation was
    not warranted, and license suspension should be imposed only if Fisher, Regal,
    or Madden "fail to comply with the payment of penalties within a reasonable
    time."
    The Department filed written exceptions to the ALJ's Initial Decision
    regarding proof of certain allegations, the amount of the monetary penalties
    imposed, and the determination not to revoke or suspend Fisher's insurance
    producer license. Appellants opposed those exceptions, but did not seek to
    overturn the ALJ's recommendations.
    The Commissioner adopted the findings that the Department met its
    burden of proof as to counts one through twelve and seventeen but not counts
    fifteen and sixteen. The Commissioner rejected the finding that the Department
    failed to prove counts thirteen and fourteen.
    Count thirteen alleged Fisher failed to timely notify the Department of the
    FINRA disciplinary proceeding in violation of N.J.S.A. 17:22A-47(c). The
    A-5327-17T4
    11
    statute also requires the notification to "include a copy of the order, consent
    order or other relevant legal documents." 
    Ibid. The Commissioner found
    the
    Department had no record of any such notification and Fisher "failed to provide
    any written communication to the Department as proof that he complied with
    the notification requirement."    The Commissioner also concluded that any
    purported oral notification is insufficient to satisfy the reporting requirement.
    Similarly, count fourteen alleges Fisher violated N.J.S.A. 17:22A-
    40(a)(19) by failing to timely notify the Department of the disposition of the
    FINRA disciplinary proceedings and the March 2012 settlement order. The
    Commissioner noted the Department had no record of such notification and
    Fisher "failed to provide any written communication to the Department as proof
    that he complied with the notification requirement." Although she found the
    record unclear whether oral notification was provided, the Commissioner again
    concluded oral notification did not satisfy the reporting requirement .
    The Commissioner then considered the sanctions to be imposed. She first
    addressed the appropriate monetary penalties to be imposed by application of
    the Kimmelman factors.
    As to the first factor, addressing the good or bad faith of the violator, the
    Commissioner noted that under the IPLA, "bad faith need not be proven by
    A-5327-17T4
    12
    actual intent or malice because the Act does not require proof of intent.
    Moreover, after the fact attempts to 'cure' the results of the improper conduct are
    not dispositive."   (Citations omitted).    The Commissioner emphasized the
    following findings by the ALJ:
    Fisher, as an experienced insurance producer, did not
    reasonably conduct due diligence regarding the NFOA
    or their product prior to recommending it to his elderly
    clients.     These elderly clients, upon Fisher's
    recommendation, took their life savings from legitimate
    insurance products and transferred those monies to a
    company that had not been properly vetted, despite
    numerous "red flags," jeopardizing their financial
    futures.
    The Commissioner rejected applying the so-called "rule of reason" test,
    because it "should not be applied in consumer protection oriented cases where
    noncompliance would directly injure the public and is only appropriate in
    matters that are inherently business or competition oriented."                 The
    Commissioner noted, "producer misconduct—like selling impermissible
    insurance products that cannot provide the benefits promised elderly clients —
    can directly injure consumers."     The Commissioner concluded the "rule of
    reason" test should not be applied to licensed insurance producers because they
    "are held to a higher standard of conduct." The Commissioner found appellants
    "did not conduct sufficient due diligence into the legitimacy or legality of this
    A-5327-17T4
    13
    product or the NFOA as was their duty as licensed insurance producers under
    the insurance laws of this State."     Although the Commissioner found that
    appellants' "cooperation with regulatory bodies and repayment of commissions
    after the fact is commendable, it does not excuse their reckless behavior, nor
    does it demonstrate that [their] actions were not undertaken in bad faith." The
    Commissioner found "Fisher and Regal's conduct rose to bad faith and that this
    factor weighs in favor of a significant monetary penalty."
    As to the second factor, the Commissioner agreed with the ALJ that Fisher
    provided proof of a limited ability to pay fines. She noted, however, that "an
    insurance producer's ability to pay is only a single factor to be considered in
    determining an appropriate fine and does not obviate the need for the imposition
    of an otherwise appropriate monetary penalty."
    The third factor addresses the amount of profits obtained or likely to be
    obtained from the unlawful conduct. The Commissioner noted the penalty must
    be proportional to the potential profits resulting from the illegal conduct to have
    a deterrent effect, citing 
    Kimmelman, 108 N.J. at 138
    .            She found the
    commissions would have been far higher than the $37,489.75 stated in the Initial
    Decision if the Tennessee regulatory authorities did not intercede. Absent such
    intervention, "there is no evidence that Fisher and Regal would have stopped
    A-5327-17T4
    14
    recommending this product to their clients." The Commissioner found this
    weighed in favor of a significant monetary penalty.
    The fourth factor addresses injury to the public.          The Commissioner
    emphasized that licensed producers are fiduciaries. The Commissioner must
    "protect the public welfare" and "instill public confidence in both insurance
    producers and the insurance industry."         "[T]he public's confidence in a
    producer's honesty, trustworthiness and integrity is of paramount concern."
    Breach of fiduciary duties, fraudulent conduct, and unfair trade practices
    financially harm insurance consumers and erode public confidence in the
    insurance industry.    The Commissioner determined a significant monetary
    penalty was warranted because Fisher and Regal's conduct resulted in a
    substantial harm to their clients and the public.
    "Fisher's reckless incompetence put his clients in jeopardy of losing their
    life savings and deprived his clients of their ability to use their money as they
    saw fit. When his clients were repaid, they were not made whole for several
    years and were repaid without interest." The Commissioner found Fisher and
    Regal's conduct harmed their elderly clients, the public's confidence in insurance
    producers, and the public's perception of the profession as a whole. She found
    this factor weighed heavily in favor of a significant penalty.
    A-5327-17T4
    15
    The fifth factor addresses the duration of the misconduct.           The
    Commissioner found appellants' conduct was of relatively short duration,
    occurring during five nonconsecutive months spread over two years.
    The sixth factor addresses criminal penalties and other sanctions imposed
    against the violator. Here, appellants were not criminally prosecuted. The
    Commissioner determined that the $15,000 fine, $47,258.90 in restitution, and
    a six-month suspension imposed by FINRA did not weigh in favor of mitigation
    or negate the need for a substantial monetary penalty.
    The seventh factor concerns prior violations. The Commissioner agreed
    with the ALJ that appellants had no past violations. Thus, this factor weighed
    in favor of mitigation.
    Based on this analysis of the Kimmelman factors, the Commissioner
    determined that the nature of appellants' violations warranted substantially
    higher monetary penalties than those imposed by the ALJ. The Commissioner
    increased the aggregate penalty assessment on counts one through twelve to
    $60,000 against Fisher and Regal, for which they were jointly and severally
    liable. She imposed an aggregate $5000 penalty against Fisher individually on
    A-5327-17T4
    16
    counts thirteen and fourteen. The penalty against Madden on count seventeen
    was increased from $2000 to $5000. 3
    The Commissioner concluded the record compelled the revocation of
    Fisher's producer license. She found his "pattern of misrepresentation" related
    to over $800,000 in sales of annuities to senior citizens over eighty years old.
    Fisher induced four clients "to divest their life savings from legitimate financial
    products and invest that money in a product that Fisher had failed to vet prior to
    his recommendation." He promoted a product that "he should have known" was
    "too good to be true," yet "was not troubled enough by these enchanted promises
    to investigate any further." He solicited sales of "an annuity without knowing
    what it was he was selling to his elderly clients." His misconduct only ceased
    upon intervention by Tennessee regulatory authorities. His misbehavior was
    aggravated by his sale of products that were not permitted to be sold in New
    Jersey by an insurer that was not permitted to do business in this State. Fisher's
    testimony "indicates that he did not concern himself with the ramifications of
    recommending elderly clients to invest in a product that could jeopardize their
    3
    Appellants have not briefed the issue of the sanctions imposed against
    Madden. We have authority to deem the issue waived. See Sklodowsky v.
    Lushis, 
    417 N.J. Super. 648
    , 657 (App. Div. 2011) ("An issue not briefed on
    appeal is deemed waived."). In any event, based on the record and the applicable
    law, we discern no reason to disturb the sanctions against him, either.
    A-5327-17T4
    17
    life savings."   The Commissioner determined Fisher's breach of trust and
    fiduciary duties through "gross incompetence" "constitut[ed] a gross deviation
    from the standard of care required of insurance producers."
    The Commissioner also found revocation of Regal's insurance producer
    license was appropriate, since it was vicariously liable for Fisher's actions under
    N.J.S.A. 17:22A-40(c).
    This appeal followed. Appellants argue: (1) the penalties imposed are so
    punitive and disproportionate to the offenses as to shock the sense of fairness
    and reasonableness; (2) the penalty of revocation is at odds with the trial
    testimony and exhibits, appellants' clean record, the ALJ's findings and decision,
    case law, and other enforcement actions and settlements; and (3) the final
    decision misapplied the Kimmelman factors.
    II.
    Established precedents guide our task on appeal. Our scope of review of
    an administrative agency’s final determination is limited. In re Herrmann, 
    192 N.J. 19
    , 27 (2007). "A strong presumption of reasonableness attaches to the
    actions of administrative agencies." In re Vey, 
    272 N.J. Super. 199
    , 205 (App.
    Div.1993), aff’d, 
    135 N.J. 306
    (1994). The burden is upon the appellant to
    demonstrate grounds for reversal. McGowan v. N.J. State Parole Bd., 347 N.J.
    A-5327-17T4
    18
    Super. 544, 563 (App. Div. 2002). "However, we are not bound by the agency’s
    interpretation of a statute or resolution of a question of law." In re Carroll, 
    339 N.J. Super. 429
    , 437 (App. Div. 2001) (citing In re Taylor, 
    158 N.J. 644
    , 658
    (1999)).
    Thus, we will "not disturb an administrative agency’s determinations or
    findings unless there is a clear showing that (1) the agency did not follow the
    law; (2) the decision was arbitrary, capricious, or unreasonable; or (3) the
    decision was not supported by substantial evidence." In re Application of
    Virtua-West Jersey Hosp. Voorhees, 
    194 N.J. 413
    , 422 (2008).
    An agency has "broad discretion in determining the sanctions to be
    imposed for a violation of the legislation it is charged with administering. " In
    re Scioscia, 
    216 N.J. Super. 644
    , 660 (App. Div. 1987) (citation omitted). It is
    not our place to second-guess or substitute our judgment for that of the agency
    and, therefore, we do not "engage in an independent assessment of the evidence
    as if [we] were the court of first instance." 
    Taylor, 158 N.J. at 656
    (quoting
    State v. Locurto, 
    157 N.J. 463
    , 471 (1999)). An appellate court "may not vacate
    an agency determination because of doubts as to its wisdom or because the
    record may support more than one result," but it is "obliged to give due deference
    to the view of those charged with the responsibility of implementing legislative
    A-5327-17T4
    19
    programs." In re N.J. Pinelands Comm’n Resolution, 
    356 N.J. Super. 363
    , 372
    (App. Div. 2003).
    Applying these principles, we discern no basis for disturbing the
    Commissioner’s reasoned determination.       We affirm substantially for the
    reasons set forth in the Commissioner’s comprehensive written decision. We
    add the following comments.
    The Commissioner's power to impose sanctions is broad in scope. The
    Commissioner has the discretion to "place on probation, suspend, revoke, or
    refuse to issue or renew an insurance producer's license or may levy a civil
    penalty," N.J.S.A. 17:22A-40(a), "not exceeding $5000 for the first offense, and
    not exceeding $10,000 for each subsequent offense," N.J.S.A. 17:22A-45(c).
    Such sanctions are properly imposed, in part, to deter similar conduct in the
    future by the violator and those similarly situated. Sanctions serve to protect
    consumers from conduct that violates the fiduciary obligations, high standards,
    and expertise required of insurance producers.
    Our deferential standard for reviewing agency actions "applies to the
    review of disciplinary sanctions as well." 
    Herrmann, 192 N.J. at 28
    . Thus, our
    "review of an agency's choice of sanction is limited." In re License Issued to
    Zahl, 
    186 N.J. 341
    , 353 (2006).     "Deference is appropriate because of the
    A-5327-17T4
    20
    ‘expertise and superior knowledge’ of agencies in their specialized fields and
    because agencies are executive actors[.]" 
    Ibid. (citations omitted) (quoting
    Greenwood v. State Police Training Ctr., 
    127 N.J. 500
    , 513 (1992)).           A
    reviewing court:
    will modify a sanction only when necessary to bring the
    agency’s action into conformity with its delegated
    authority.     The [c]ourt has no power to act
    independently as an administrative tribunal or to
    substitute its judgment for that of the agency. It can
    interpose its views only where it is satisfied that the
    agency has mistakenly exercised its discretion or
    misperceived its own statutory authority.
    [Id. at 353-54 (quoting In re Polk License Revocation,
    
    90 N.J. 550
    , 578 (1982)).]
    We review administrative sanctions to determine "whether such
    punishment is so disproportionate to the offense, in light of all the
    circumstances, as to be shocking to one’s sense of fairness." 
    Herrmann, 192 N.J. at 28
    -29 (quoting 
    Polk, 90 N.J. at 578
    ).
    Applying those principles of deference to the facts in this case, we hold
    the Commissioner was within the bounds of her statutory authority and
    discretion by imposing the civil penalties and license revocations.
    The Commissioner found appellants breached the fiduciary duty they
    owed to their clients through their reckless and incompetent conduct. They sold
    A-5327-17T4
    21
    expensive fraudulent investment plans to their elderly clients without
    conducting even rudimentary investigation of NFOA, a company that had not
    received Section 501(c)(3) approval from the IRS and was not authorized to sell
    the investment plan in New Jersey. This placed their clients at risk of suffering
    an $800,000 loss of lifetime savings upon which they depended for financial
    security. While the commissions were refunded, it took years for the restitution
    to be paid, which did not include interest.
    The Commissioner noted that an insurance producer's "honesty,
    trustworthiness and integrity are of paramount concern, since an insurance
    producer acts as a fiduciary to both the consumers and insurers they represent. "
    Consequently, "a producer is held to a high standard of conduct."            The
    Commissioner found Fisher "engaged in a pattern of misrepresentation related
    to sales of annuities to senior citizens amounting to just over $800,000 over the
    course of five months." The Commissioner noted his sales of the fraudulent
    plans only ceased upon notification by Tennessee regulators that NFOA was
    under investigation.
    The Commissioner may revoke a producer's license for any violation of
    IPLA. N.J.S.A. 17:22A-40(a). Thus, revocation may be based on conduct other
    than   fraud,   such   as   "incompetence,    untrustworthiness    or   financial
    A-5327-17T4
    22
    irresponsibility in the conduct of insurance business."        N.J.S.A. 17:22A-
    40(a)(8).
    The Commissioner found that revocation of Fisher's producer license was
    appropriate and necessary due to "Fisher's breach of his fiduciary duties through
    his gross incompetence" that "constitutes a gross deviation from the standard of
    care required of insurance producers in this State."          The Commissioner
    concluded "the egregiousness of [Fisher's] misconduct [was] aggravated by his
    sale of products that were not permitted for sale in New Jersey and from an
    unauthorized insurer that was not permitted to do business in New Jersey. "
    Those findings and conclusions are fully supported by the record.
    Pursuant to N.J.S.A. 17:22A-40(c), Regal is vicariously liable for the
    actions and inactions of Fisher and Madden, its sole members and owners. The
    Commissioner found Fisher's conduct and Madden's failure to supervise the
    actions of Fisher and Regal, made it necessary and appropriate to revoke Regal's
    producer license. We find no basis to disturb that finding.
    Appellants contend the Commissioner erred by not expressly considering
    the Kimmelman factors in determining license revocation was warranted. We
    disagree.   Kimmelman involved per diem monetary penalties, not license
    suspension or revocation. The Kimmelman factors are utilized in determining
    A-5327-17T4
    23
    whether any particular fine is appropriate, not to determine if an insurance
    producer's license should be suspended or revoked. See 
    Kimmelman, 108 N.J. at 137
    (noting it was the Court's "first decision relating to the calculation of civil
    penalties" and "delineat[ing] some of the factors that courts should consider in
    setting civil penalties"). Appellants provide no published precedent to the
    contrary. In any event, even if the Kimmelman factors were legally pertinent to
    licensure suspension and revocation issues, much of the analysis of those factors
    in the Commissioner's decision logically and substantially pertain to the non-
    monetary sanctions in this case.
    Finally, Fisher and Regal argue the fines imposed were excessive. 4 We
    disagree.
    Administrative penalties "must be tested for reasonableness as applied to
    the specific facts involved." In re Garay, 
    89 N.J. 104
    , 115 (1982). Aside from
    consideration of the Kimmeman factors, the Commissioner may also consider
    the need for deterrence when determining the appropriate monetary penalty.
    
    Kimmelman, 108 N.J. at 129
    ; In re Midland Ins., 
    167 N.J. Super. 237
    , 256 (App.
    Div. 1979).
    4
    As we have already noted, appellants did not brief the alleged excessiveness
    of the monetary penalty imposed on Madden. See supra note 3.
    A-5327-17T4
    24
    The insurance industry uniquely affects the public interest and the
    Commissioner is charged with the duty to protect the public welfare. See, e.g.,
    Sheeran v. Nationwide Mut. Ins., 
    80 N.J. 548
    , 559 (1979). Civil monetary
    penalties are an effective enforcement device that "deter future unlawful
    behavior by the [violator] and those similarly situated." 
    Kimmelman, 108 N.J. at 129
    (citing Colin S. Diver, The Assessment and Mitigation of Civil Money
    Penalties by Federal Administrative Agencies, 79 Colum. L. Rev. 1435, 1456
    (1979)).
    The Commissioner carefully considered and weighed each of the
    Kimmelman factors and determined appellants should pay a substantial
    monetary penalty for each violation they committed.        The Commissioner's
    findings were based upon substantial, credible evidence in the record. With all
    due respect to the ALJ's evaluation of sanctions, the Commissioner has the final
    word as regulator and did not misapply her authority in strengthening them.
    Although these were appellants' first violations, they jeopardized the lifetime
    savings of elderly investors through purchasing investment plans that were
    nothing more than part of a large scale Ponzi scheme. The decision to impose
    substantial monetary sanctions was reasonable given the nature of the violations,
    A-5327-17T4
    25
    the magnitude of the investments involved, and the need for deterrence.5 We
    discern no abuse of discretion.
    In sum, the Commissioner's final decision is consistent with the law and
    was not arbitrary, capricious, or unreasonable. The monetary sanctions and
    license revocations were statutorily authorized and are not "shocking to [our]
    sense of fairness." 
    Herrmann, 192 N.J. at 29
    (quoting 
    Polk, 90 N.J. at 578
    ). We
    therefore affirm the revocation of Fisher and Regal's insurance producer licenses
    and the monetary penalties imposed.
    Affirmed.
    5
    In their brief, appellants refer to the Department's settlement offer they had
    rejected in support of their argument that the sanctions were excessive or unduly
    punitive. Settlement offers do not constitute an admission and are not
    admissible. N.J.A.C. 1:1-15.10. Disclosing a settlement offer in an appellate
    brief is ordinarily "highly inappropriate." Vastano v. Algeier, 
    178 N.J. 230
    , 242
    (2003) (citing N.J.R.E. 408). Accordingly, we do not consider the settlement
    offer.
    A-5327-17T4
    26