RDM CONCRETE & MASONRY, LLC VS. SURFSIDE CASUAL FURNITURE (L-2182-13, OCEAN COUNTY AND STATEWIDE) ( 2020 )


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  •                                 NOT FOR PUBLICATION WITHOUT THE
    APPROVAL OF THE APPELLATE DIVISION
    This opinion shall not "constitute precedent or be binding upon any court." Although it is posted on the
    internet, this opinion is binding only on the parties in the case and its use in other cases is limited. R. 1:36-3.
    SUPERIOR COURT OF NEW JERSEY
    APPELLATE DIVISION
    DOCKET NO. A-1077-17T2
    RDM CONCRETE
    & MASONRY, LLC,
    Plaintiff-Respondent,
    v.
    SURFSIDE CASUAL FURNITURE,
    ROBERT A. HIMMELSTEIN and
    STEPHANIE L. HIMMELSTEIN,
    Defendants-Appellants.
    ________________________________
    SURFSIDE CASUAL FURNITURE,
    Third-Party Plaintiff,
    v.
    MARK CIULLO and RYAN CIULLO,
    Third-Party Defendants-
    Respondents.
    ________________________________
    RDM CONCRETE & MASONRY, LLC,
    Fourth-Party Plaintiff,
    v.
    SL MACINTYRE UNDERGROUND,
    LLC,
    Fourth-Party Defendant.
    ________________________________
    SL MACINTYRE UNDERGROUND,
    LLC,
    Fifth-Party Plaintiff,
    v.
    SURFSIDE CASUAL FURNITURE,
    ROBERT A. HIMMELSTEIN and
    STEPHANIE L. HIMMELSTEIN,
    Fifth-Party Defendant.
    ________________________________
    Argued February 24, 2020 – Decided August 4, 2020
    Before Judges Ostrer and Vernoia.
    On appeal from the Superior Court of New Jersey, Law
    Division, Ocean County, Docket No. L-2182-13.
    William D. Wright argued the cause for appellants (The
    Wright Law Firm; attorneys; William D. Wright and
    David T. Wright, on the briefs).
    Paul John Endler, Jr. and Edward Francis Bezdecki
    argued the cause for respondent RDM Concrete &
    Masonry, LLC (Methfessel & Werbel, attorneys; Paul
    John Endler, Jr. and Steven Andrew Unterburger, on the
    brief).
    A-1077-17T2
    2
    PER CURIAM
    Defendant-counterclaimant Surfside Casual Furniture (defendant) appeals
    from a final judgment following a jury trial finding it breached a contract by
    failing to pay sums due for concrete work plaintiff RDM Concrete & Masonry,
    LLC (plaintiff) performed during the construction of defendant's Manahawkin
    furniture store. Defendant claims the court erred by dismissing its Consumer
    Fraud Act (CFA), N.J.S.A. 56:8-1 to 56:8-224, claims against plaintiff and its
    owner, defendant Mark Ciullo, and employee, Ryan Ciullo; by incorrectly
    admitting into evidence a letter defendant claims constituted inadmissible
    hearsay; and by dismissing a portion of defendant's damage claim by applying
    the economic waste doctrine. Having reviewed the record and arguments of the
    parties in light of the applicable law, we affirm.
    I.
    We summarize the facts to provide context for the specific issues raised
    on appeal.
    Defendant has been in the retail furniture business for many years. This
    appeal arises out of the construction of defendant's Manahawkin furniture store.
    Robert Himmelstein is defendant's president, and he acted as the general
    contractor for the store's construction. As the general contractor, he hired the
    A-1077-17T2
    3
    professionals and contractors for the work required for the building's
    construction, from obtaining the necessary municipal approvals through the
    excavation of the land and the completion of the site work after the building was
    fully constructed and ready for occupancy. He testified that, as the general
    contractor, he "directed [the contractors as to] what to do on . . . their job[s]."
    As designed, the store consists of a prefabricated metal building that sits
    on a 175-foot by 100-foot concrete slab. The building has an open floor plan
    with a second-floor concrete mezzanine deck, which abuts three sides of the
    building in the shape of a "U," that is open to the first floor.
    Plaintiff is a concrete contractor. Mark Ciullo is plaintiff's president and
    his son, Ryan Ciullo, is an employee. In 2012, Himmelstein sought referrals for
    concrete contractors and was referred to plaintiff. Himmelstein met with three
    or four other concrete contractors, but in September 2012, he selected plaintiff
    as the project's concrete contractor.
    Himmelstein also hired other contractors and professionals in connection
    with the construction of the building. He employed an architect, a civil engineer,
    a steel contractor, Stephlynn Ironworks, LLC (Stephlynn), and many other
    contractors.   During his testimony at trial, Himmelstein denied he directly
    employed a structural engineer for the project, but he relied on the work of
    A-1077-17T2
    4
    Nelson Structural Engineering, which did business by the tradename Nel-Struct,
    during the project. Dennis S. Nelson (Nelson) is an employee of Nel-Struct.
    Himmelstein also employed Craig Testing to test "the concrete and inspect[] the
    job" for plaintiff.
    In September 2012, plaintiff provided defendant with a proposal for the
    concrete work on the project.       Himmelstein testified he had "a lot" of
    conversations with Ryan Ciullo prior to the proposal, and it can be reasonably
    inferred the proposal was the product of many discussions between Himmelstein
    and plaintiff because the proposal identifies ten separate tasks plaintiff offered
    to perform. The proposal also references Nel-Struct's plans for the building that
    Himmelstein testified were supplied to him by Stephlynn. The plans did not
    include wire mesh reinforcement for the mezzanine concrete, but, according to
    Himmelstein, Ryan Ciullo suggested the inclusion of wire mesh during their pre-
    proposal discussions.    The proposal included wire mesh in the mezzanine
    concrete.
    Himmelstein accepted plaintiff's proposal, but Nel-Struct's final plans
    were not provided until November 2012. Himmelstein testified about the goods
    and services plaintiff was required to provide and perform under the proposal.
    Plaintiff was responsible for laying out the building from established points to
    A-1077-17T2
    5
    ensure it was located where it was "supposed to be." Plaintiff was also retained
    to perform the "[f]ooting, pier and elevator pit excavation," "[s]upply and install
    steel reinforcement in footings, pier footings, and elevator pit," pour concrete
    for the building's elevator, form the walls, and place and finish the concrete for
    the elevator pit foundation.
    Plaintiff was also responsible for digging out the area where the building
    slab was to be placed and making a "monolithic pour" of concrete for the
    footings and a 175 foot by 100 foot slab "at the same time." According to
    Himmelstein, plaintiff was also required to construct a concrete block elevator
    shaft, pour concrete for the mezzanine slab, and install concrete stair pans.
    In January 2013, plaintiff completed what is described as a "monolithic"
    two-day pour of over 700 cubic feet of concrete for the building's footings and
    slab. Himmelstein was present for the pour, as was Craig Testing, an inspection
    service Himmelstein employed to "test[] . . . the concrete and inspect[] the job
    for" plaintiff. Prior to the pour, Himmelstein agreed to an increase in the price
    for the concrete because a chemical additive was necessary due to the winter
    conditions.    Himmelstein approved the price increase after receiving
    correspondence from Stephlynn indicating that Nelson from Nel-Struct
    indicated the change in the concrete mix was acceptable.
    A-1077-17T2
    6
    Himmelstein later approved a change order for the addition of fiber mesh
    to the concrete that was poured in May 2013 for the mezzanine. He testified he
    agreed to the price increase because he understood the fiber mesh was being
    added to the wire mesh for the mezzanine specified in plaintiff's original
    proposal. Ryan Ciullo testified the Nel-Struct plans did not include wire mesh,
    fiber mesh, or any other reinforcement for the mezzanine contract, and he asked
    Himmelstein to obtain direction from the engineer, Nel-Struct, as to what
    reinforcement was required. He also testified he was later provided an April 7,
    2013 letter from Nelson that was addressed to Stephlynn stating that either wire
    mesh or fiber mesh could be used for reinforcement. Ciullo explained that
    plaintiff submitted a change order for the addition of fiber mesh at an increased
    price because fiber mesh is more expensive than the wire mesh included in the
    original proposal. Himmelstein approved the change order, but, as noted, he
    testified he understood the fiber mesh was being added to the wire mesh plaintiff
    included in the proposal.
    Plaintiff poured the mezzanine concrete in May 2013. Himmelstein and
    Craig Testing were present, but Himmelstein testified he could not gain access
    to the mezzanine level. Neither he nor Craig Testing made any claim on the day
    of the pour that plaintiff failed to include wire mesh.
    A-1077-17T2
    7
    Subsequent to the mezzanine pour, plaintiff sought payment from
    defendant for sums it claimed remained due and owing. Defendant did not
    respond to the demand for payment, and plaintiff filed a construction lien claim
    dated June 7, 2013.
    Plaintiff subsequently initiated this action to enforce the construction lien
    and assert various contractual claims.       The complaint alleged defendant,
    Himmelstein, and Himmelstein's wife were indebted to plaintiff in the amount
    of $35,576.94.    Defendant, Himmelstein, and Himmelstein's wife filed an
    answer and counterclaim, as well as a third-party complaint against Mark Ciullo
    and Ryan Ciullo for breach of contract and violation of the CFA. Plaintiff filed
    a fourth-party complaint against defendant's site work contractor, SL MacIntyre,
    which filed a fifth-party complaint against defendant, Himmelstein, and
    Himmelstein's wife.
    Prior to trial, the parties agreed defendant would first present witnesses–
    Himmelstein and civil engineer Robert Romano—that it contended would prove
    defendant's CFA claim against plaintiff, Mark Ciullo, and Ryan Ciullo.
    Following Himmelstein's and Romano's testimony, plaintiff, Mark Ciullo, and
    Ryan Ciullo moved for an involuntary dismissal of the CFA claim, but the court
    did not decide the motion.
    A-1077-17T2
    8
    Defendant then presented Edward Ryan, an engineering expert; Robert
    Delaney, who formally worked for MacIntyre; and Douglas Sell, a certified
    fraud examiner, as witnesses. Defendant rested its case, and plaintiff presented
    Ryan Ciullo, engineering expert Joseph Danatzko, and Mark Ciullo.
    The court then heard further argument on plaintiff's, Mark Ciullo's, and
    Ryan Ciullo's motions for an involuntary dismissal and for a directed verdict on
    the CFA claim. The court granted the motions, finding the transaction did not
    involve the sale of merchandise covered by the CFA; defendant failed to present
    evidence establishing it suffered ascertainable damages; and there was no
    evidence either Mark Ciullo or Ryan Ciullo engaged in unconscionable business
    practices. Following the granting of plaintiff's motion, MacIntyre presented two
    witnesses, counsel presented their closing arguments, and the court charged the
    jury.
    The jury determined defendant breached its contract with plaintiff by
    failing to pay for services performed and defendant's breach proximately caused
    plaintiff to suffer damages in the amount of $35,576.94. The jury also found
    defendant failed to prove plaintiff breached the contract by failing to perform
    A-1077-17T2
    9
    the required work. The court entered a judgment reflecting the jury's verdicts.
    Defendant appealed from the court's order. 1
    II.
    Defendant argues the court erred by involuntarily dismissing its CFA
    counterclaim against plaintiff and its third-party CFA claims against Mark
    Ciullo and Ryan Ciullo. Defendant asserts the court erred by finding the CFA
    inapplicable to the transaction between plaintiff and defendant. Defendant also
    claims the court incorrectly concluded it did not present evidence establishing
    an ascertainable loss proximately caused by plaintiff's, Mark Ciullo's, and Ryan
    Ciullo's alleged unconscionable business practices. Last, defendant claims it
    presented sufficient evidence Mark Ciullo and Ryan Ciullo engaged in
    unconscionable business practices and the court erred by finding otherwise.
    We review a decision dismissing a claim under Rule 4:37-2(b) and Rule
    4:40-1, applying the same standard as the trial court. 
    2 Smith & H. v
    . Millville Rescue
    1
    The jury also rendered verdicts on defendant's breach of contract claim against
    MacIntyre and MacIntyre's breach of contract claims against defendant, but we
    do not address those verdicts because they are not at issue on appeal.
    2
    It is unclear if the court granted plaintiff's motion dismissing the CFA claims
    under Rule 4:37-2(b), Rule 4:40-1, or both. Given our conclusion the CFA
    claims were properly dismissed after the presentation of all the evidence
    concerning defendant's CFA claim, see Rule 4:40-1, it is unnecessary to
    A-1077-17T2
    10
    Squad, 
    225 N.J. 373
    , 397 (2016).        In both motions, we apply "'the same
    evidential standard: "if, accepting as true all the evidence which supports the
    position of the party defending against the motion and according him [or her]
    the benefit of all inferences which can reasonably and legitimately be deduced
    therefrom, reasonable minds could differ, the motion must be denied."'"
    Ibid. (quoting Estate of
    Roach v. TRW, Inc., 
    164 N.J. 598
    , 612 (2000)). A motion
    made under either Rule "should only 'be granted where no rational juror could
    conclude that the plaintiff marshaled sufficient evidence to satisfy each prima
    facie element of a cause of action.'"
    Ibid. (quoting Godfrey v.
    Princeton
    Theological Seminary, 
    196 N.J. 178
    , 197 (2008)).
    We first address the court's dismissal of the CFA claim based on its
    finding the transaction did not fall within the CFA's definition of "merchandise."
    More particularly, the court found the nature of the transaction rather than the
    identity of the purchaser determines the CFA's applicability, and transactions
    involving merchandise that is not generally sold to the public at large fall outside
    the CFA's protections.     The court found the transaction at issue here—the
    pouring of thousands of pounds of concrete to support a metal frame building in
    separately consider whether the record before the court following defendant's
    presentation of its evidence on the CFA claim supported an involuntary
    dismissal of the claim under Rule 4:37-2(b).
    A-1077-17T2
    11
    winter temperatures into a continuous 17,500 square foot area, with a tolerance
    of one inch per 100 feet—is not an activity that is marketed to the public at large.
    The court also noted the involvement of other contractors in directing plaintiff's
    work and the contractual requirement that plaintiff perform its work in
    accordance with the plans as directed by Nel-Struct.
    Although the CFA's original purpose was to "combat 'sharp practices and
    dealings' that victimized consumers by luring them into purchases through
    fraudulent or deceptive means," Cox v. Sears Roebuck & Co., 
    138 N.J. 2
    , 16
    (1994) (quoting D'Ercole Sales, Inc. v. Fruehauf Corp., 
    206 N.J. Super. 11
    , 23
    (App. Div. 1985)), the CFA "protect[s] the public even when a merchant acts in
    good faith," D'Ercole 
    Sales, 206 N.J. Super. at 23
    .
    To sustain a cause of action under the CFA, "a plaintiff [must] prove three
    elements: '1) unlawful conduct by defendant; 2) an ascertainable loss by
    plaintiff; and 3) a causal relationship between the unlawful conduct and the
    ascertainable loss.'"   D'Agostino v. Maldonado, 
    216 N.J. 168
    , 184 (2013)
    (quoting Bosland v. Warnock Dodge, Inc., 
    197 N.J. 543
    , 557 (2009)).
    An "unlawful practice" is defined as:
    The act, use or employment by any person of any
    unconscionable commercial practice, deception, fraud,
    false pretense, false promise, misrepresentation, or the
    knowing, concealment, suppression, or omission of any
    A-1077-17T2
    12
    material fact with intent that others rely upon such
    concealment, suppression or omission, in connection
    with the sale or advertisement of any merchandise or
    real estate, or with the subsequent performance of such
    person as aforesaid, whether or not any person has in
    fact been misled, deceived or damaged thereby, is
    declared to be an unlawful practice . . . .
    [N.J.S.A. 56:8-2 (emphasis added).]
    N.J.S.A. 56:8-1(c) defines "merchandise" to "include any objects, wares,
    goods, commodities, services or anything offered, directly or indirectly to the
    public for sale."   At issue here is the court's determination plaintiff's and
    defendant's agreement for plaintiff to supply concrete contracting services did
    not constitute a sale of merchandise under the CFA.
    "[I]t is well established that the CFA is applicable to commercial
    transactions," but "context is important." All the Way Towing, LLC v. Bucks
    Cty. Int'l, Inc., 
    236 N.J. 431
    , 443 (2019). "In business-to-business transactions
    it is the 'nature of the transaction' that will determine whether it can fit within
    the CFA's definition of 'merchandise."
    Id. at 447.
    In All the Way Towing, the Court addressed business-to-business
    transactions that are not within the CFA's definition of merchandise. The Court
    described our decisions in Finderne Management Co. v. Barrett, 
    402 N.J. Super. 546
    (App. Div. 2008) and Princeton Healthcare System v. Netsmart New York,
    A-1077-17T2
    13
    Inc., 
    422 N.J. Super. 467
    (App. Div. 2011), as examples of courts "examin[ing]
    with care the nature of the transaction when customized products and
    commercial entities are involved in a private individual CFA claim." All the
    Way 
    Towing, 236 N.J. at 446
    .
    The Court explained that in Finderne, we determined a plaintiff's
    participation in a "tax-deductible vehicle to fund pre-retirement death benefits"
    did not constitute merchandise under the CFA because the contract included a
    disclosure document and recommendation to consult with a tax attorney ; the
    transaction actually consisted of a series of complex transactions; and the buyers
    were not "unsophisticated" and "were informed through advice from an
    accountant and an attorney."
    Id. at 445-46
    (quoting 
    Finderne, 402 N.J. Super. at 571-72
    ). The Court also noted our conclusion that the service in Finderne
    "did not fit within the CFA because [it] was not 'of the type sold to the general
    public.'"
    Id. at 446
    (quoting 
    Finderne, 402 N.J. Super. at 570
    ).
    In All the Way Towing the Court further observed that in Princeton
    Healthcare we focused on the nature of the transaction and found a contract for
    an upgrade of a computer system "did not constitute a simple purchase of
    computer software sold to the public at large," in part because the system's
    purchaser requested proposals that were prepared with the assistance of a
    A-1077-17T2
    14
    consultant.
    Ibid. (quoting Princeton Healthcare,
    422 N.J. Super. at 473). The
    Court also noted our conclusion that the transaction did "not constitute a 'sale of
    merchandise'" under the CFA because it involved a "heavily negotiated contract
    between two sophisticated corporate entities."
    Ibid. (quoting Princeton Healthcare,
    422 N.J. Super. at 474).
    The Court rejected the claim that our decisions in Finderne and Princeton
    Healthcare limited the application of the CFA in business-to-business
    transactions.
    Id.
    at 447.
    The Court explained that in those cases "it was the
    nature of the transaction between the two business entities that precluded CFA
    protection."
    Ibid. To promote efficiency
    "in assessing the nature of a
    transaction in a business-to-business setting," the Court established the
    following four criteria to be considered in determining whether "the CFA will
    apply to the merchandise":
    (1) the complexity of the transaction, taking into
    account any negotiation, bidding, or request for
    proposals process; (2) the identity and sophistication of
    the parties, which includes whether the parties received
    legal or expert assistance in the development or
    execution of the transaction; (3) the nature of the
    relationship between the parties and whether there was
    any relevant underlying understanding or prior
    transactions between the parties; and . . . (4) the public
    availability of the subject merchandise.
    [Id. at 447-48.]
    A-1077-17T2
    15
    In our analysis of the All the Way Towing factors, we turn first to the
    second factor by noting that defendant, through its president, Himmelstein, was
    a sophisticated party that chose to engage in a sophisticated endeavor.
    Himmelstein admitted he served as the general contractor on the project,
    directing work on the construction of a commercial building with a 17,500
    square footprint and a second story mezzanine, and coordinating the work of the
    many subcontractors he employed on the job. He had done this work before.
    He had been previously involved in the construction of furniture stores, and he
    listed himself as the general contractor on the building permit for the
    Manahawkin store.
    Like the purchasers in Finderne and Princeton Healthcare, Himmelstein's
    negotiation of the contract "[was] informed through [the] advice" of
    professionals
    , id. at 446
    (quoting 
    Finderne, 402 N.J. Super. at 571
    ) (noting the
    seller in Princeton Healthcare relied on a computer consultant and legal counsel
    in entering into the transaction), including an architect, civil engineer and a
    structural engineer, in formulating plans for the construction of the building,
    obtaining approvals, and defining the terms of plaintiff's contract with
    defendant. See All the Way 
    Towing, 236 N.J. at 448
    (explaining an individual
    consumer transaction was for merchandise under the CFA in part because there
    A-1077-17T2
    16
    were no experts or attorneys consulted). Defendant required, and plaintiff's
    proposal included, the condition that plaintiff supply concrete and its services
    in accordance with plans provided by the structural engineer, Nel-Struct, that
    was designated by defendant.
    Defendant argues that in Coastal Group, Inc. v. Dryvit Systems, Inc., 
    274 N.J. Super. 171
    , 174-75 (App. Div. 1994), we determined the sale of a product,
    prefabricated wall system panels, was within the protections of the CFA even
    though the purchaser "engaged professional architects and engineers in the
    construction project at issue." Our holding in Coastal Group, however, was not
    in any manner dependent on the involvement, or lack of involvement , of
    professionals in the transaction. We determined only that the trial court erred
    by dismissing the CFA claim based on its finding the CFA "does not apply to
    products . . . which are not available to the average consumer,"
    id. at 175,
    and
    we explained "the protections of the [CFA] extend to the purchase of
    merchandise for use in business operations,"
    id. at 179.
    Turning to the first of the All the Way Towing factors, we also find that
    although the contract may not have been as "heavily negotiated" and for as long
    a period as the one at issue in Princeton 
    Healthcare, 422 N.J. Super. at 473
    -74,
    it nonetheless was discussed during many conversations between sophisticated
    A-1077-17T2
    17
    business parties, with defendant relying on professionals to define the contract's
    terms.
    In addition, like the transaction at issue in Princeton Healthcare, plaintiff's
    and defendant's transaction "did not constitute a simple purchase of [a product]
    sold to the public at large." All the Way 
    Towing, 236 N.J. at 446
    (quoting
    Princeton 
    Healthcare, 422 N.J. Super. at 473
    ). Defendant did not simply buy
    concrete from plaintiff. The transaction required plaintiff to provide goods and
    services, including a monolithic pour of concrete, to exacting standards
    prescribed by a structural engineer. As detailed by Himmelstein, plaintiff was
    required to perform ten different services that were essential to the timely
    completion of a substantial commercial construction project.
    Defendant's bidding and request for proposal process did not consist of
    mere acceptance of plaintiff's proposal in September 2012. Himmelstein sought
    referrals for concrete contractors from those he considered knowledgeable and
    spoke with three or four other contractors before selecting plaintiff. Moreover,
    Himmelstein and Ryan Ciullo discussed the transaction during "a lot" of
    conversations before Himmelstein signed the proposal in September 2012. The
    proposal required that plaintiff provide its services in conformity with Nel-
    A-1077-17T2
    18
    Struct's plans, but the final plans were not actually provided until November
    2012, and that is when the proposal was executed on plaintiff's behalf.
    The transaction was also subject to further negotiations following
    plaintiff's and defendant's initial agreement. During the course of the project,
    the terms of the transaction changed based on ongoing discussions between the
    parties and plaintiff's reliance on the consultants. In January 2013, the parties
    agreed on a change in price for concrete, and there were subsequent change
    orders allowing plaintiff reimbursement for additional pumping equipment for
    the monolithic pour and later for the addition of the fiber mesh to the mezzanine
    concrete.   These changes reflect ongoing discussions and negotiations to
    complete the transaction.
    The "nature of the relationship between the parties" is also a factor in
    determining whether the transaction involves merchandise falling within the
    CFA. All the Way 
    Towing, 236 N.J. at 447-48
    . Plaintiff and defendant did not
    have any "prior transactions," ibid., but their relationship during the transaction
    was that of a general contractor and a sub-contractor on a commercial
    construction project. As Himmelstein explained, he was the general contractor
    on plaintiff's construction project, and on its behalf he was responsible for
    A-1077-17T2
    19
    directing the work that was the subject of the transaction upon which defendant's
    CFA claim is founded.
    We also consider the "public availability of the subject merchandise."
    Id. at 448.
    The Court defined the public availability requirement "when evaluating
    a private individual CFA action" as follows: the requirement "can be met by
    showing that any member of the public could purchase the product or service, if
    willing and able, regardless of whether such a purchase is popular."
    Id. at 447.
    However, the Court noted that it did "not suggest that all business-to-business
    transactions automatically fit the intendment of a sale offered to the public ."
    Id. at 443.
    The Court further explained that it did not need to "plumb such limits"
    because the "plaintiffs, as interested members of the public," purchased the tow
    truck at issue "for their own use" and the "nub of issue" presented to the Court
    "focus[ed] on the good in question."
    Ibid. Here, although in
    theory any member of the public with sufficient funds
    could purchase the goods and services plaintiff provided to defendant, we are
    not convinced the nature of this business-to-business transaction supports a
    conclusion the good and services were publicly available within the meaning of
    the CFA. In Finderne, we observed that "[t]o qualify as a consumer transaction,
    which is not defined in the CFA, the challenged services generally must be of
    A-1077-17T2
    20
    the type sold to the general 
    public," 402 N.J. Super. at 570
    , and we noted "[t]he
    entire thrust of the [CFA] is pointed to products and services sold to consumers
    in the popular sense,"
    ibid. (citation omitted). Similarly,
    in Princeton Healthcare, we explained the definition of
    "merchandise" under the CFA includes "'any objects, wares, [goods],
    commodities, services or anything offered, directly or indirectly to the public
    for 
    sale.'" 422 N.J. Super. at 473
    (quoting N.J.S.A. 56:8-1(c) (emphasis in
    original)). We further found "that 'the public,' as used in this definition of
    'merchandise,' refers to 'the public at large.'"
    Ibid. (quoting Finderne ,
    402 N.J.
    Super. at 570).
    In All the Way Towing, the Court found the fact that a product or service
    is not "typically sold to 'public at large' does not mean [it is] not offered 'to the
    public for sale'" under the CFA.
    Id. at 448.
    However, in finding the tow truck
    purchase at issue constituted the sale of merchandise that was publicly available
    under the CFA, the Court explained that the transaction involved a "direct
    consumer purchase transaction" with "no attorneys or other experts . . .
    involved."
    Ibid. Here, in contrast,
    the goods and services plaintiff agreed to provide were
    to satisfy the requirements of a general contractor on a large commercial
    A-1077-17T2
    21
    building project in accordance with plans and specifications developed by
    experts designated and relied upon by defendant. Considering, as we must, the
    nature of the transaction, the goods and services at issue are not those general ly
    sold to the general public or the public at large. To the contrary, the nature of
    the goods and services provided pursuant to the transaction are those that would
    be exclusively provided, as they were here, as part of a subcontract on a large
    and complex commercial construction project.
    In sum, none of the All the Way Towing criteria support a finding the
    goods and services provided by plaintiff constitute merchandise within the
    protection of the CFA. We are therefore convinced that based on the nature of
    the transaction between plaintiff and defendant, the court correctly determined
    defendant did not present sufficient evidence supporting its CFA cause of action
    against plaintiff, Mark Ciullo, and Ryan Ciullo. 3
    III.
    Defendant next argues the court erred by admitting into evidence an April
    7, 2013 letter from Nelson, the Nel-Struct representative, to "Walter,"
    3
    Because we conclude defendant did not present sufficient evidence
    establishing a CFA cause of action, it is unnecessary to address defendant's
    arguments that the court erred by finding defendant did not present sufficient
    evidence establishing an ascertainable loss or that Mark Ciullo and Ryan Ciullo
    engaged in unconscionable practices.
    A-1077-17T2
    22
    Stephlynn's representative on the project. The letter, which consists of a single
    sentence and is printed on Nel-Struct letterhead, states the mezzanine deck "can
    either use [wire mesh] or fiber [] mesh for reinforcement." Defendant claims
    the court erred by admitting the letter because it was not properly authenticated
    and there was no evidence supporting the court's finding the letter constituted a
    business record under N.J.R.E. 803(c)(6). Plaintiff does not address defendant's
    authenticity argument and does not dispute that the court erred by finding the
    letter was admissible as a business record. Instead, plaintiff generally asserts
    the letter "did not constitute hearsay," but nonetheless claims the letter was
    admissible under the hearsay rule exceptions for adoptive statements of a party
    opponent under N.J.R.E. 803(b)(3) and (4).
    "A trial court's ruling on the admissibility of evidence is reviewed on
    appeal for abuse of discretion." State v. Rose, 
    206 N.J. 141
    , 157 (2011). Under
    this standard, the trial court's decision to allow evidence should not be
    overturned "unless it can be shown that the trial court palpably abused its
    discretion, that is, that its finding was so wide [of] the mark that a manifest
    denial of justice resulted." State v. Lykes, 
    192 N.J. 519
    , 534 (2007) (alteration
    in original) (quoting Verdicchio v. Ricca, 
    179 N.J. 1
    , 34 (2004)). If the trial
    court does not determine the admissibility of evidence under the correct legal
    A-1077-17T2
    23
    standard, however, its decision is not afforded any deference and we review the
    issue de novo. State v. Reddish, 
    181 N.J. 553
    , 609 (2004).
    Prior to addressing defendant's arguments challenging the court's
    admission of the letter into evidence, we summarize the trial testimony
    concerning the letter. Ryan Ciullo first testified he "believed" plaintiff received
    the letter "through Walter from [Stephlynn] . . . or Himmelstein," but initially
    he did not offer any other information concerning plaintiff's receipt of the letter.
    During his trial testimony, Himmelstein had denied receiving or seeing the letter
    at any time prior to the litigation.
    Defendant's counsel objected to the letter's admission, arguing it was not
    properly authenticated. The court asked defense counsel if he was aware of any
    basis to believe the letter was not "reliable." The court also confirmed with
    plaintiff's counsel that he did not seek admission of the letter to establish the
    truth of its singular assertion, but that he sought the letter's admission to
    establish only that plaintiff received it and "acted upon the opinion" expressed
    in it. Without any further argument, and without making any findings, the court
    declared the letter was a "business record" and admitted it under N.J.R.E.
    803(c)(6).
    A-1077-17T2
    24
    Ryan Ciullo also offered additional testimony supporting the letter's
    authenticity.   He explained that as plaintiff planned the pouring for the
    mezzanine, he told Himmelstein the Nel-Struct plans did not include a
    requirement that the concrete include wire mesh, or any other, reinforcement.
    According to Ciullo, he told Himmelstein to raise the issue with the engineer,
    which the trial evidence showed was Nel-Struct, because plaintiff "wanted the
    blessing of" the engineer before pouring the mezzanine concrete.
    Ciullo testified he "told Himmelstein, go to [Nel-Struct], [it's] your
    engineer, and make sure, . . . what we're doing is the right thing because [we're]
    not engineers and we don't propose what kind of reinforcing goes on a building
    and that's what [Himmelstein] did and that's how [plaintiff] got the [April 7,
    2013] letter," which said "use fiber mesh or wire" for reinforcement. 4 Ciullo
    also explained that as a result of his conversation with Himmelstein and his
    receipt of the letter, he forwarded the change order for the addition of fiber mesh
    to Himmelstein, and Himmelstein approved the change order on May 4, 2013.
    Based on that record, we first consider defendant's claim plaintiff failed
    to satisfy its burden of authenticating the letter. "[A] writing must be properly
    4
    On cross-examination, Ciullo testified that he received the April 7, 2013 letter
    as an attachment to an email, but he could not identify the email.
    A-1077-17T2
    25
    authenticated before it is admitted into evidence." State v. Marroccelli, 448 N.J.
    Super. 349, 364 (App. Div. 2017). N.J.R.E. 901 provides that "[t]he requirement
    of authentication or identification as a condition precedent to admissibility is
    satisfied by evidence sufficient to support a finding that the matter is what its
    proponent claims."
    The burden of establishing authentication "was not designed to be
    onerous." State v. Hockett, 
    443 N.J. Super. 605
    , 613 (App. Div. 2016). Thus,
    "[a]uthentication 'does not require absolute certainty or conclusive proof,'" but
    instead requires "only 'a prima facie showing of authenticity.'" State v. Hannah,
    
    448 N.J. Super. 78
    , 89 (App. Div. 2016) (quoting State v. Tormasi, 443 N.J.
    Super. 146, 155 (App. Div. 2015)). Authenticity may be demonstrated by direct
    evidence
    , id. at 90,
    such as testimony from the person who authored the writing,
    see State v. Moore, 
    158 N.J. Super. 68
    , 83 (App. Div. 1978), or witnessed the
    document's    execution,   see   Marroccelli, 448 N.J.      Super. at     364-65.
    Authentication may also be established by circumstantial evidence, 
    Hannah, 448 N.J. Super. at 90
    , including, for example, by "'evidence establishing that it was
    sent in reply to a previous communication,'"
    ibid. (quoting State v.
    Mays, 
    321 N.J. Super. 619
    , 629 (App. Div. 1999)), or by evidence "'divulg[ing] intimate
    A-1077-17T2
    26
    knowledge of information which one would expect only the person alleged to
    have been the writer or participant to have,'"
    ibid. (citation omitted). Here,
    plaintiff bore the burden of presenting some evidence the April 7,
    2013 letter was what it purported to be: correspondence from the engineer
    responsible for the structural plans for the concrete explaining that the
    reinforcement for the mezzanine concrete could be either wire mesh or fiber
    mesh. Recognizing "the low burden imposed by our authentication rules,"
    id. at 91,
    we conclude the trial record supports a finding the letter was properly
    authenticated by circumstantial evidence.
    Ciullo's testimony established that he spoke with Himmelstein about
    plaintiff's request for direction from Nel-Struct concerning a very precise issue:
    what type of reinforcement was required for the mezzanine concrete? Plaintiff
    subsequently received the April 7, 2013 letter addressing the exact issue for
    which plaintiff requested that Himmelstein obtain direction from Nel-Struct. In
    addition, following Ciullo's conversation with Himmelstein, Ciullo's request
    that Himmelstein obtain direction from Nel-Struct, and plaintiff's receipt of the
    April 7, 2013 letter from Nel-Struct, Himmelstein agreed without objection to a
    change order adding the fiber mesh the letter stated was acceptable.
    A-1077-17T2
    27
    The totality of those circumstances supports a reasonable inference the
    letter was authored by Nelson on behalf of Nel-Struct to address the issue for
    which Ciullo requested Himmelstein obtain direction. In addition, like a writing
    that includes information which one could expect only the author to have, see
    
    Mays, 321 N.J. Super. at 629
    , the limited and precise statement in the April 7,
    2013 letter reveals knowledge of the very specific issue Ciullo requested
    Himmelstein have Nelson address, and the letter solely addresses that issue. In
    our view, the circumstances demonstrate a prima facie showing the letter is what
    it purports to be: a statement by the structural engineer that plaintiff used to
    provide the project's structural plans that either wire mesh or fiber mesh could
    be used as reinforcement of the mezzanine.             The letter was properly
    authenticated under N.J.R.E. 901.
    We next address the parties' arguments, and the court's conclusion,
    concerning the application of the exceptions to the hearsay rule, N.J.R.E. 802,
    purportedly supporting admission of the April 7, 2013 letter into evidence. As
    noted, the court admitted the letter as a business record under N.J.R.E. 803(c)(6),
    and on appeal plaintiff argues for the first time the letter was admissible as an
    adopted statement of party under N.J.R.E. 803(b)(3) and (4).
    A-1077-17T2
    28
    The record shows that, prior to admitting the letter into evidence, the court
    confirmed with plaintiff's counsel the letter was not offered to prove the truth of
    the statement that the mezzanine deck "can either use [wire] or fiber[]mesh for
    reinforcement." Instead, the letter was expressly offered only to prove plaintiff
    received the letter and, in response, decided with Himmelstein's subsequent
    approval to use fiber mesh. Thus, because the letter was not "offered in evidence
    to prove the truth of the matter asserted," N.J.R.E. 801(c), it did not constitute
    hearsay, was not subject to the prohibition in the hearsay rule, N.J.R.E. 802, and
    did not require an exception to the hearsay rule permitting its admission into
    evidence.   See State v. Kuropchak, 
    221 N.J. 368
    , 387 (2015) (explaining
    "[h]earsay is inadmissible unless it falls into one of the recognized exceptions").
    Moreover, consistent with the letter's admission for that limited purpose,
    plaintiff asserted only that it relied on the letter for its submission of the change
    order to Himmelstein for the addition of the fiber mesh to the mezzanine
    concrete.
    We are therefore convinced the court did not abuse its discretion by
    admitting the April 7, 2013 letter into evidence. The letter was authenticated in
    A-1077-17T2
    29
    accordance with N.J.R.E. 901 and did not constitute inadmissible hearsay under
    N.J.R.E. 802.5
    Our determinations render it unnecessary to address the merits of
    defendant's remaining arguments. Defendant asserts the court erred by applying
    the economic waste doctrine to dismiss a portion of its damage claim on its
    breach of contract cause of action, but the jury determined defendant failed to
    prove plaintiff breached the contract and defendant offers no basis to reverse the
    jury's determination. As a result, defendant's argument is moot because any
    decision we might render on the merits of the court's application of the economic
    waste doctrine "can have no practical effect on the existing controversy." Redd
    v. Bowman, 
    223 N.J. 87
    , 104 (2015) (citations omitted).
    5
    It is unnecessary to address the court's determination the letter constituted a
    business record under N.J.R.E. 803(c)(6), other than to note that "[t]o qualify as
    a business record, . . . a writing must meet three conditions: it must be made in
    the regular course of business, within a short time of the events described in it,
    and under circumstances that indicate its trustworthiness." State v. Kuropchak,
    
    221 N.J. 368
    , 387-88 (2015). The record is devoid of any evidence establishing
    the elements required to permit the letter's introduction under the Rule. In
    addition, although it is also unnecessary to address plaintiff's claim the letter
    was admissible under N.J.R.E. 803(b)(3) and (4), we would not otherwise
    consider the argument because it was not raised before the trial court. See
    Zaman v. Felton, 
    219 N.J. 199
    , 226-27 (2014) (explaining appellate courts
    generally decline to address arguments that were not presented to the trial court
    and are not related to jurisdiction or issues of public concern).
    A-1077-17T2
    30
    Similarly, defendant's remaining argument—that defendant's breach of
    contract claim should be reinstated if its CFA claim is reinstated—is mooted by
    our determination the court properly dismissed the CFA claim. To the exten t
    we have not expressly addressed any of defendant's remaining arguments, they
    are without sufficient merit to warrant discussion in a written opinion. R. 2:11-
    3(e)(1)(E).
    Affirmed.
    A-1077-17T2
    31