E. Glen Porter, III v. State of Wisconsin , 382 Wis. 2d 697 ( 2018 )


Menu:
  •                                                             
    2018 WI 79
    SUPREME COURT            OF   WISCONSIN
    CASE NO.:               2016AP1599
    COMPLETE TITLE:         E. Glen Porter, III and Highland Memorial Park,
    Inc.,
    Plaintiffs-Appellants-Petitioners,
    v.
    State of Wisconsin, Laura Gutierrez and
    Wisconsin Funeral Directors Examining Board,
    Defendants-Respondents.
    REVIEW OF DECISION OF THE COURT OF APPEALS
    Reported at 
    378 Wis. 2d 117
    , 
    902 N.W.2d 566
                                   PDC No: 
    2017 WI App 65
    - Published
    OPINION FILED:          June 27, 2018
    SUBMITTED ON BRIEFS:
    ORAL ARGUMENT:          April 19, 2018
    SOURCE OF APPEAL:
    COURT:               Circuit
    COUNTY:              Waukesha
    JUDGE:               Patrick C. Haughney
    JUSTICES:
    CONCURRED:
    DISSENTED:           R.G. BRADLEY, J., and KELLY, J., dissent
    (opinion filed).
    NOT PARTICIPATING:
    ATTORNEYS:
    For        the   plaintiffs-appellants-petitioners,       there     were
    briefs filed by Thomas C. Kamenick, Richard M. Esenberg, Michael
    Fischer,        Clyde   Taylor,   and    Wisconsin   Institute   for     Law   &
    Liberty, Milwaukee.          There was an oral argument by Richard M.
    Esenberg.
    For the defendants-respondents, there was a brief filed by
    Ryan J. Walsh, chief deputy solicitor general, with whom on the
    brief were Brad D. Schimel, attorney general, and Sopen B. Shah,
    deputy solicitor general.         There was an oral argument by Ryan J.
    Walsh, chief deputy solicitor general.
    An amicus curiae brief was filed on behalf of Institute for
    Justice by Lee U. McGrath, Anthony B. Sanders, and Institute for
    Justice, Minneapolis, Minnesota, with whom on the brief were
    Erica   Smith   and   Institute   for   Justice,   Arlington,   Virginia.
    2
    
    2018 WI 79
                                                                         NOTICE
    This opinion is subject to further
    editing and modification.   The final
    version will appear in the bound
    volume of the official reports.
    No.       2016AP1599
    (L.C. No.    2014CV1763)
    STATE OF WISCONSIN                                 :            IN SUPREME COURT
    E. Glenn Porter, III and Highland Memorial
    Park, Inc.,
    Plaintiffs-Appellants-Petitioners,
    FILED
    v.
    JUN 27, 2018
    State of Wisconsin, Laura Gutierrez and
    Wisconsin Funeral Directors Examining Board,                            Sheila T. Reiff
    Clerk of Supreme Court
    Defendants-Respondents.
    REVIEW of a decision of the Court of Appeals.                      Affirmed.
    ¶1      SHIRLEY      S.   ABRAHAMSON,   J.       This    is    a   review     of    a
    published decision of the court of appeals affirming a judgment
    of the Circuit Court for Waukesha County, Patrick C. Haughney,
    Judge.1
    
    1 Port. v
    . State, 
    2017 WI App 65
    , 
    378 Wis. 2d 117
    , 
    902 N.W.2d 566
    .
    No.        2016AP1599
    ¶2     The   plaintiffs-appellants-petitioners,         E.      Glenn
    Porter, III, and Highland Memorial Park, Inc.,2 challenge the
    constitutionality of two statutes: Wis. Stat. §§ 157.067(2)3 and
    445.12(6)4 (2015-16).5    The parties refer to these two statutes
    2
    E. Glenn Porter, III, is the president and one of the
    principal owners of Highland Memorial Park, a cemetery located
    in New Berlin, Wisconsin. Mr. Porter and Highland Memorial Park
    shall be referred to collectively as "Porter."
    3
    Wisconsin Stat. § 157.067(2) provides:
    No   cemetery   authority   may    permit   a  funeral
    establishment to be located in the cemetery.        No
    cemetery authority may have or permit an employee or
    agent of the cemetery to have any ownership, operation
    or   other    financial   interest    in   a   funeral
    establishment.   Except as provided in sub. (2m), no
    cemetery authority or employee or agent of a cemetery
    may, directly or indirectly, receive or accept any
    commission, fee, remuneration or benefit of any kind
    from a funeral establishment or from an owner,
    employee or agent of a funeral establishment.
    4
    Wisconsin Stat. § 445.12(6) provides:
    No licensed funeral director or operator of a funeral
    establishment may operate a mortuary or funeral
    establishment that is located in a cemetery or that is
    financially,   through   an  ownership    or    operation
    interest or otherwise, connected with a cemetery. No
    licensed funeral director or his or her employee may,
    directly   or   indirectly,  receive   or    accept   any
    commission, fee, remuneration or benefit of any kind
    from any cemetery, mausoleum or crematory or from any
    owner, employee or agent thereof in connection with
    the sale or transfer of any cemetery lot, outer burial
    container, burial privilege or cremation, nor act,
    directly or indirectly, as a broker or jobber of any
    cemetery property or interest therein.
    5
    All subsequent references to the Wisconsin Statutes are to
    the 2015-16 version unless otherwise indicated.
    2
    No.     2016AP1599
    as the "anti-combination laws."                    Generally, these laws prohibit
    the joint ownership or operation of a cemetery and a funeral
    home.       Porter argues that the anti-combination laws violate his
    rights to equal protection and substantive due process under the
    Wisconsin and United States constitutions.6
    ¶3         In    the   circuit    court,     the   State    moved     for    summary
    judgment.              It argued that rational basis scrutiny applied to
    Porter's claims because he had not alleged the creation of a
    suspect class or the violation of a fundamental right.                                   See
    Aicher ex rel. LaBarge v. Wis. Patients Comp. Fund, 
    2000 WI 98
    ,
    ¶56, 
    237 Wis. 2d 99
    , 
    613 N.W.2d 849
    .                      The State asserted that
    the anti-combination laws survived rational basis review because
    they       were    rationally      related     to    three      legitimate       government
    interests: (1) preserving competition in the death care services
    industry; (2) protecting consumers from higher prices and poor
    services;          and    (3)    reducing     the    potential      for     abuses      from
    commingling of cemetery and funeral revenues.
    ¶4         The    circuit    court    granted      the     State's    motion      for
    summary judgment.               It concluded that the anti-combination laws
    are    constitutional           because     they    are   rationally       related     to   a
    number of legitimate government interests, namely "preserving
    competition, avoiding commingling of funds, preserving consumer
    choices,      avoiding          higher   prices,     fostering      personal       service,
    [and] avoiding undue pressure on consumers . . . ."                          The circuit
    6
    U.S. Const. amend. XIV, § 1; Wis. Const. art. I, § 1.
    3
    No.     2016AP1599
    court explained that it was "satisfied . . . that if there are
    arguments         over   whether    some    of    this     works   or    some      of   that
    doesn't work, it stands as proof then that there is a basis for
    the law . . . ."
    ¶5        Porter appealed.         The parties disagreed on the proper
    scope of rational basis review and whether the anti-combination
    laws have a rational basis.
    ¶6        The court of appeals held that regardless of the scope
    of   rational       basis    review    employed,       the   anti-combination            laws
    were       not     unconstitutional        on     either     equal      protection        or
    substantive due process grounds.7                 The court of appeals explained
    that the anti-combination laws were rationally related to the
    legitimate         government      interests      of     protecting      consumers       and
    limiting the possibility for abuse of trusting requirements.
    ¶7        Applying the standard set forth in Mayo v. Wisconsin
    Injured Patients & Families Compensation Fund, 
    2018 WI 78
    , ___
    Wis. 2d ___,         ___     N.W.2d ___,         we    conclude      that        the    anti-
    combination statutes do not violate the equal protection or due
    process          clauses     of     the     Wisconsin        and        United         States
    constitutions.             The    anti-combination        statutes      are      rationally
    related to the legitimate government interests of protecting the
    welfare      of    particularly      vulnerable        consumers     and      limiting    or
    minimizing the manipulation of funds required to be held in
    trust by funeral directors and cemetery operators.
    
    7 Port. v
    . State, 
    2017 WI App 65
    , ¶2, 
    378 Wis. 2d 117
    , 
    902 N.W.2d 566
    .
    4
    No.     2016AP1599
    ¶8     Accordingly, we affirm the decision of the court of
    appeals.
    I
    ¶9     E.   Glenn    Porter      is    the        president    and     one    of    the
    principal owners of Highland Memorial Park, a cemetery located
    in   New     Berlin,     Wisconsin.       Porter         would   like   to        expand   his
    business      by   operating       a   funeral      establishment       in    conjunction
    with   his     existing     cemetery      operations.              However,       the   anti-
    combination laws prevent him from doing so.
    ¶10    As   a     result,       Porter      filed     the     instant        lawsuit,
    asserting          the      anti-combination                laws        are         facially
    unconstitutional on both equal protection and substantive due
    process grounds.
    ¶11    In support of his equal protection challenge, Porter
    alleged that the anti-combination laws create anticompetitive,
    irrational,        and    arbitrary       distinctions           between      classes       of
    Wisconsin       citizens      in       that       only     cemetery     operators          are
    prohibited from operating or obtaining ownership interests in
    funeral       establishments,          and        only     funeral      directors          are
    prohibited from obtaining ownership interests in cemeteries.
    ¶12    In support of his substantive due process challenge,
    Porter alleged that the anti-combination laws arbitrarily and
    irrationally prevent cemetery operators from owning an interest
    in a funeral establishment and owners and operators of funeral
    establishments from having an ownership interest in a cemetery.
    ¶13    As relief, Porter sought (1) a declaratory judgment
    that the anti-combination laws violate the equal protection and
    5
    No.     2016AP1599
    due   process   clauses    of    the       Wisconsin     and    United      States
    constitutions; (2) an order permanently enjoining the State from
    enforcing the anti-combination laws; and (3) reasonable costs
    and attorney fees.
    ¶14   The State moved for summary judgment.               It argued that
    rational    basis   scrutiny    applied     to   both    of    Porter's     claims
    because he had not alleged the creation of a suspect class or
    the violation of a fundamental right.             The State asserted that
    the   anti-combination    laws    were      rationally    related      to    three
    legitimate government interests: (1) preserving competition in
    the death care services industry; (2) protecting consumers from
    higher prices and poor service; and (3) reducing the potential
    for abuses from commingling of cemetery and funeral revenues.8
    ¶15   Porter argued that even if he has not definitively
    established that the anti-combination laws are unconstitutional,
    he has raised a genuine issue of material fact with regard to
    8
    On appeal, the State asserts that the anti-combination
    laws are rationally related to two legitimate government
    interests: (1) protecting consumers from increased prices; and
    (2) limiting or minimizing the manipulation of funds required to
    be held in trust by funeral directors and cemetery operators.
    As we explain below, we agree with the State that the anti-
    combination laws are rationally related to the two legitimate
    government interests articulated by the State on appeal.
    Accordingly, we do not address whether the anti-combination
    laws are rationally related to any other legitimate government
    interests.    A.O. Smith Corp. v. Allstate Ins. Cos., 
    222 Wis. 2d 475
    , 491, 
    588 N.W.2d 285
    (Ct. App. 1998).
    6
    No.       2016AP1599
    whether the anti-combination laws actually advance the State's
    asserted interests.
    ¶16   In support of its motion, the State submitted a report
    authored by economics professor Jeffrey Sundberg, who rendered
    an opinion to a reasonable degree of professional certainty that
    the anti-combination laws serve the State's claimed interests.
    ¶17   Sundberg      opined      that      the     anti-combination           laws
    "protect     the    interest     of    consumers"       by   "encourag[ing],          or
    prevent[ing]       the    discouragement        of,    competition."           Sundberg
    explained that combination firms, if permitted, would "have an
    opportunity to significantly reduce the amount of competition
    they face" through a process called "foreclosure."                    According to
    Sundberg:
    [A] cemetery with a financial interest in a funeral
    home could easily create an advantage by charging a
    normal or perhaps lower price for burials from its
    partner home, and a higher price for burials from
    other funeral homes. This would allow the combination
    to achieve a higher market share and create a
    disadvantage for rival firms, as long as the number of
    cemeteries was limited. This at least appears to be a
    consumer-friendly result, as long as it lasts.
    However, as the combination captures more market
    share, the amount of competition will decline and the
    firm can then charge full prices that include the
    artificially higher cost of the burial plot previously
    charged to other firms.     Prices faced by consumers
    will rise.
    ¶18   Although Sundberg conceded that foreclosure is "not a
    common result," he asserted that it is "most likely to work in a
    case   where   one       part   of    the   integrated       firm   is     a    special
    resource,    one    that    cannot     easily     be    replicated       by    others."
    Sundberg explained that "[t]his is likely to be the case with
    7
    No.   2016AP1599
    cemeteries" because there are far fewer cemeteries in the United
    States than funeral homes.           Sundberg continued:
    Given the land, capital, and regulatory requirements,
    it is reasonable to believe that entering the cemetery
    industry is much more difficult than starting a new
    funeral home.
    As a result, a funeral home that is owned by, or owns,
    a cemetery has access to a scarce resource, one that
    gives it an advantage over other funeral homes.     As
    other firms exit the market it becomes advantageous
    for the combination to use its market power to extract
    more money from consumers, perhaps by charging higher
    prices or perhaps by simply encouraging distraught
    consumers with few alternatives to add more features
    to their loved one's service.
    The small number of cemeteries and the barriers to
    creating new ones, especially in urban areas, give a
    special advantage to well-capitalized large firms that
    can afford to purchase multiple funeral homes.    With
    enough funeral homes, it may be profitable for a
    cemetery to completely exclude burials from funeral
    homes owned by others.
    ¶19   As    to   whether     the   anti-combination      laws    limit    or
    minimize the manipulation of funds required to be held in trust
    by   funeral      directors   and   cemetery    operators,      Sundberg   opined
    that   the     anti-combination       laws    "reduce[]   the    potential      for
    abuses from commingling of cemetery and funeral revenues."                      He
    explained:
    [T]here is some potential for abuse when combinations
    exist.   The amount of money set aside is supposed to
    be 15% of the value of [a cemetery] plot.           By
    providing funeral services as well as cemetery plots,
    a firm could potentially exploit [the trusting
    requirement for cemetery plots] by increasing the
    price of something like burial vaults and reducing the
    price of the plot itself, collecting the same amount
    of revenue while being required to set aside less
    8
    No.    2016AP1599
    money for perpetual care, without actually reducing
    the actual expenses of perpetual care.
    Sundberg      opined    that     having       a     single       firm     selling      more
    categories     of   merchandise       "makes       the     commingling         potentially
    easier to disguise, if a firm were interested in doing so."                              At
    a minimum, Sundberg asserted, "detecting such activity would be
    more   difficult"      without    the    anti-combination             laws.       Sundberg
    also    explained,        without     contradiction,             that     having        more
    categories of merchandise makes the commingling of funds with
    different      trusting    requirements           easier    to    disguise       and   more
    difficult to detect.
    ¶20    In response, Porter submitted a report and affidavit
    authored by economics professor David Harrington, who opined to
    a reasonable degree of professional certainty that the anti-
    combination laws do not actually advance the State's claimed
    interests.
    ¶21    Harrington     opined      that       the     anti-combination            laws
    actually increase the cost of death care services to Wisconsin
    consumers.       Harrington      explained         that    it    is     less    costly    to
    produce      funeral   services     at    combination           firms    because       those
    firms are able to benefit from economies of scale and scope.
    Harrington also disputed Sundberg's assertion that permitting
    combination firms would lead to foreclosure:
    Perhaps the best evidence for this point is [the] fact
    that combination firms already exist and do business
    in almost all of the states.      Although I have not
    deliberately investigated the possibility, I can say
    that over the many years I have studied the industry I
    have not seen any evidence that combination firms
    actually engage in the kind of exclusionary behavior
    9
    No.   2016AP1599
    that [Sundberg] says that he fears.    If they did so,
    their conduct would likely have been the subject of a
    challenge under the antitrust laws.     I am not aware
    that any such case has ever been brought in the states
    where combination firms are permitted to do business.
    ¶22   Harrington further opined:
    Wisconsin has a state statute (Wis. Stat. § 157.11[9])
    designed to ensure that cemeteries are cared for in
    9
    Presumably,  Harrington   is   referring   to     Wis.   Stat.
    § 157.11(9g), which reads as follows:
    (9g) Care fund for cemetery lots.
    (a)
    1. Except as provided in ss. 66.0603(1m)(c) and
    157.19(5)(b), funds that are received by a cemetery
    authority for the care of a cemetery lot shall be
    invested in one or more of the following manners:
    a. Deposited and invested as provided in s. 157.19.
    c. If not invested as provided in subd. 1.a.,
    otherwise deposited by the cemetery authority in an
    investment approved by the cemetery board if the care
    funds are segregated and invested separately from all
    other moneys held by the cemetery authority.
    2. The manner in which the care funds are invested may
    not permit the cemetery authority to withdraw the care
    fund's principal amount.       The income from the
    investment of a care fund for the care of cemetery
    lots may be used only to maintain the cemetery lots
    and grounds, except that if the amount of income
    exceeds the amount necessary to maintain the cemetery
    lots or grounds properly, the excess amount may be
    used to maintain any other portion of the cemetery,
    including mausoleums.
    (b) Anyone having in custody or control any cemetery
    care trust fund received other than by testament
    shall, upon demand, deliver it to the cemetery
    authority   to  be  handled  as  provided   in  this
    subsection.
    (continued)
    10
    No.    2016AP1599
    perpetuity.     This statute applies to cemeteries
    operated by combination firms to the same extent that
    it applies to any cemetery. Abuse or misuse of funds
    is no more or less likely simply because a cemetery
    firms [sic] operates a funeral establishment.       By
    defendant's logic, a cemetery should be precluded from
    operating a flower shop because of the possibility
    that funds could be comingled [sic].     Wisconsin law
    does not prohibit cemeteries from engaging in the
    flower   business    or   from   selling    any  other
    complementary goods other than funeral services.
    ¶23     The    circuit    court      granted      the   State's        motion    for
    summary judgment.       It concluded that the anti-combination laws
    are constitutional because they are rationally related to the
    legitimate    government      interests         of    "preserving      competition,
    avoiding    commingling      of    funds,       preserving    consumer        choices,
    avoiding     higher   prices,          fostering      personal    service,          [and]
    avoiding undue pressure on consumers."                 The court explained that
    it was "satisfied . . . that if there are arguments over whether
    some of this works or some of that doesn't work, it stands as
    proof then that there is a basis for the law . . . ."                                 The
    circuit    court   concluded      that    it    did   not   "need     to    go    beyond
    summary    judgment     and       to     have    a    trial      on   the        matter,
    (c) Except as provided in sub. (11), any cemetery
    authority that sells a cemetery lot on or after
    November 1, 1991, shall deposit 15 percent of each
    payment of principal into a care fund under par. (a)
    within 30 business days after the last day of the
    month in which the payment is received, except as
    provided in sub. (7)(d) and s. 157.115(2)(f). The
    total amount deposited must equal 15 percent of the
    total amount of all payments of principal that have
    been received, but not less than $25.
    11
    No.     2016AP1599
    because . . . there's enough information before the court that
    the court finds the law is constitutional."
    ¶24    Porter appealed.         He argued that the anti-combination
    laws must be examined under the "rational basis with teeth"
    standard that this court applied in Ferdon ex rel. Petrucelli v.
    Wisconsin     Patients       Compensation      Fund,        
    2005 WI 125
    ,    
    284 Wis. 2d 573
    ,      
    701 N.W.2d 440
    .        Under     this       standard,    Porter
    argued,    the    State    must   demonstrate       that    the    anti-combination
    laws bear a "real and substantial connection" to a legitimate
    government purpose.
    ¶25    The    court     of   appeals    held    that     regardless      of    the
    standard of review employed (i.e., traditional rational basis or
    "rational basis with teeth"), the anti-combination laws were not
    unconstitutional on either equal protection or substantive due
    process grounds.          The court of appeals explained that the anti-
    combination      laws     were    rationally    related       to    the    legitimate
    government interests of protecting consumers and limiting the
    possibility for abuse of trusting requirements.
    ¶26    The    court    of    appeals    also    held    that    a     remand   for
    further proceedings would be inappropriate.                    It explained that
    although evidence, including expert opinions, had been presented
    in the instant case, "the court must determine the relative
    merit of that evidence during a constitutional challenge."10
    II
    10
    Porter, 
    378 Wis. 2d 117
    , ¶48.
    12
    No.     2016AP1599
    ¶27     We begin by setting forth the general standards of
    review        and     principles            of     law      applicable       to      Porter's
    constitutional challenges.
    ¶28     Porter         raises             facial        challenges           to         the
    constitutionality          of     the       anti-combination         laws.         "A     facial
    constitutional challenge to a statute is an uphill endeavor."
    State    v.    Dennis      H.,    
    2002 WI 104
    ,    ¶5,    
    255 Wis. 2d 359
    ,          
    647 N.W.2d 851
    .         To succeed, Porter must demonstrate that the anti-
    combination laws cannot be constitutionally enforced under any
    set of circumstances; that is, "a facial challenge is '[a] claim
    that a statute . . . always operates unconstitutionally[.]'"
    Voters with Facts v. City of Eau Claire, 
    2018 WI 63
    , ¶60, ___
    Wis. 2d ___, ___ N.W.2d ___ (quoting Olson v. Town of Cottage
    Grove, 
    2008 WI 51
    , ¶44 n.9, 
    309 Wis. 2d 365
    , 
    749 N.W.2d 211
    ).
    The constitutionality of a statute presents a question of law
    that we review independently.                     Aicher, 
    237 Wis. 2d 99
    , ¶18.
    ¶29     In    assessing        Porter's         constitutional      challenges,          we
    presume the anti-combination laws are constitutional.                                    Aicher,
    
    237 Wis. 2d 99
    , ¶18; Riccitelli v. Broekhuizen, 
    227 Wis. 2d 100
    ,
    119,     
    595 N.W.2d 392
             (1999).           "The     court     indulges        every
    presumption to sustain the law if at all possible, and if any
    doubt     exists      about      a     statute's          constitutionality,         we     must
    resolve that doubt in favor of constitutionality."                               Aicher, 
    237 Wis. 2d 99
    ,         ¶18;   State       ex    rel.       Hammermill       Paper     Co.    v.    La
    Plante,      
    58 Wis. 2d 32
    ,        46-47,       
    205 N.W.2d 784
       (1973).         This
    strong       presumption         of    statutory          constitutionality          "is       the
    product of our recognition that the judiciary is not positioned
    13
    No.     2016AP1599
    to make the economic, social, and political decisions that fall
    within    the    province    of   the       legislature."          Aicher,    
    237 Wis. 2d 99
    ,     ¶20;   State ex rel. Carnation Milk Prods. Co. v.
    Emery, 
    178 Wis. 147
    , 160, 
    189 N.W. 564
    (1922).
    III
    ¶30    We now turn to the merits of Porter's constitutional
    challenges.      We first establish the scope of rational basis
    review   applicable     to   Porter's       claims.   We    then    apply    that
    standard to the anti-combination laws.
    A
    ¶31    Porter challenges the constitutionality of Wis. Stat
    §§ 157.067(2) and 445.12(6).       Generally speaking, these statutes
    prohibit the joint ownership or operation of a cemetery and a
    funeral home.
    ¶32    The parties dispute how rational basis scrutiny is to
    be applied under the specific circumstances of the instant case.
    ¶33    Porter argues that the anti-combination laws must be
    examined under the "rational basis with teeth" standard that
    this court applied in Ferdon ex rel. Petrucelli v. Wisconsin
    Patients Compensation Fund, 
    2005 WI 125
    , 
    284 Wis. 2d 573
    , 
    701 N.W.2d 440
    .     Porter argues that under this standard, the State
    must demonstrate that the anti-combination laws bear a "real and
    substantial connection" to a legitimate government purpose.                  The
    State argues that Porter's constitutional challenges should be
    analyzed under the traditional rational basis test, but that the
    anti-combination laws pass constitutional muster under either
    traditional rational basis or "rational basis with teeth."
    14
    No.   2016AP1599
    ¶34    On the same day that we heard arguments in the instant
    case, we heard arguments in Mayo v. Wisconsin Injured Patients &
    Families Compensation Fund, 
    2018 WI 78
    , ___ Wis. 2d ___, ___
    N.W.2d ___.11     Noting that "[t]he analysis under both the due
    process and equal protection clauses is largely the same[,]"12
    the Mayo court disposed of an equal protection and due process
    challenge    to    Wis.   Stat.   § 893.55   under   the    following
    articulation of the rational basis standard:
    A classification created by legislative enactment will
    survive rational basis scrutiny upon meeting five
    criteria:
    (1) All classification[s] must be based upon
    substantial distinctions which make one class
    really different from another.
    (2) The classification adopted must be germane
    to the purpose of the law.
    (3) The classification must not be based upon
    existing circumstances only. [It must not be so
    constituted as to preclude addition to the
    numbers included within a class.]
    (4) To whatever class a law may apply, it must
    apply equally to each member thereof.
    (5) That the characteristics of each class
    should be so far different from those of other
    classes as to reasonably suggest at least the
    11
    We scheduled the release of the instant opinion to be
    contemporaneous with the release of our opinion in Mayo v.
    Wisconsin Injured Patients & Families Compensation Fund, 
    2018 WI 78
    , ___ Wis. 2d ___, ___ N.W.2d ___.      We apply Mayo in the
    instant case.
    12
    Mayo, ___ Wis. 2d ___, ¶39 (quoting State v. Quintana,
    
    2008 WI 33
    , ¶78, 
    308 Wis. 2d 615
    , 
    748 N.W.2d 447
    ).
    15
    No.     2016AP1599
    propriety, having regard to the public good, of
    substantially different legislation.
    Mayo, ___ Wis. 2d ___, ¶42; see also Aicher, 
    237 Wis. 2d 99
    ,
    ¶58.
    ¶35   This     five-step      analysis       is    the   proper       standard      to
    apply in the instant case to Porter's constitutional claims.
    See Mayo, ___ Wis. 2d ___, ¶¶39, 42.
    B
    ¶36   Applying the five-step analysis relied upon in Mayo,
    we conclude that the anti-combination laws do not violate equal
    protection or substantive due process.
    ¶37   First,        we     determine       whether       the     classifications
    created      by     the     anti-combination         statutes         are     based       upon
    "substantial        distinctions"      which       makes    the   classes         different
    from one another.           This step is satisfied.
    ¶38   Cemetery operators and funeral establishment directors
    both serve a particularly vulnerable class of consumers: those
    who have suffered the loss of a loved one.                            Moreover, certain
    goods and services in the death care industry are subject to
    statutory trusting requirements so that persons can pay for them
    "pre-need" with assurance that the necessary funds will exist
    when the need arises.               See, e.g., Wis. Stat. §§ 157.11(9g)(c)
    (requiring        sellers    of    cemetery       plots    to   entrust       15%    of    the
    principal         paid       to      cover        perpetual       care            expenses);
    445.125(1)(a)1. (requiring sellers of caskets to hold in trust
    100%   of    funds        paid    before   death     until      the     "death       of   the
    potential decedent").             Thus, the classifications created by the
    16
    No.    2016AP1599
    anti-combination laws are based upon "substantial distinctions"
    that make the classes different from one another.
    ¶39   Second,     we     determine      whether    the    classifications
    adopted are germane to the purpose of the laws.                      This step is
    satisfied.
    ¶40   The State argues that the anti-combination laws are
    rationally related to two legitimate government interests: (1)
    protecting consumers from increased prices; and (2) limiting or
    minimizing the manipulation             of funds required to be held in
    trust by funeral directors and cemetery operators.13
    ¶41   As the court of appeals correctly explained, "[b]oth
    interests      conceivably      serve   to    protect    consumers     in    markets
    encountered by virtually everyone, and at a time in their lives
    when    they    may    be     particularly      vulnerable      to    questionable
    marketing influences due to the loss of loved ones."                         Porter,
    
    378 Wis. 2d 117
    , ¶34.
    ¶42   Moreover,        the   State's     expert,     Jeffrey        Sundberg,
    explained at length how the anti-combination laws advanced these
    legitimate government interests.              
    See supra
    ¶¶16-19.
    ¶43   As to the State's first articulated interest (i.e.,
    protecting consumers), Sundberg opined that without the anti-
    13
    Because we agree with the State that the anti-combination
    laws are rationally related to the two legitimate government
    interests posited by the State, we do not address whether the
    anti-combination laws are rationally related to any other
    legitimate government interests.   A.O. Smith 
    Corp., 222 Wis. 2d at 491
    .
    17
    No.    2016AP1599
    combination laws, combination firms would, in the short run,
    offer     lower   prices    than     stand-alone        funeral    homes       and   limit
    stand-alone       firms'    access      to   cemeteries.          This    would      drive
    stand-alone       funeral       homes   from      the   market     at     which      point
    combination firms would increase their prices.
    ¶44     As to the State's second articulated interest (i.e.,
    limiting or minimizing the manipulation of funds required to be
    held in trust), Sundberg also opined that the potential for
    abuse arises when a combination firm sells both cemetery plots
    and other merchandise subject to higher trusting requirements
    because such a firm could charge more for merchandise that is
    subject to a lower trusting requirement and lower its prices for
    merchandise that is subject to a higher trusting requirement.
    Doing this would give the combination firm immediate access to
    more funds at the risk that funds are not available when the
    pre-need purchaser dies and needs the paid-for merchandise.14
    ¶45     Accordingly, the classifications created by the anti-
    combination laws support the purposes of those laws.
    ¶46     Third,        we      determine        whether        the         statutory
    classifications are based solely upon existing circumstances.
    The anti-combination laws do nothing to "preclude addition to
    14
    We do not recite Porter's contrary evidence because doing
    so would be unnecessary.        Sundberg's report provides an
    independent and sufficient basis for concluding that the anti-
    combination laws advance legitimate government interests, and
    Harrington's report and affidavit to the contrary does not
    compel a different conclusion.
    18
    No.     2016AP1599
    the numbers included within a class" and "allow expansion of the
    class[es]" to include additional members in the future.                          Aicher,
    
    237 Wis. 2d 99
    , ¶69.            Therefore, the third step is satisfied.
    ¶47   Fourth, we determine whether all members of each class
    are treated equally.             There is nothing in the anti-combination
    laws that would treat some cemetery operators differently than
    other   cemetery      operators.             See     Wis.   Stat.    § 157.067(2).
    Further,    there    is    nothing    in     the   anti-combination        laws    that
    would   treat      some    funeral     directors       differently     than       other
    funeral directors.         See Wis. Stat. § 445.12(6).              Therefore, the
    fourth step is satisfied.
    ¶48   Fifth,        and     finally,      we     determine     whether        the
    characteristics of each class are so different from those of the
    other class to "reasonably suggest" that the legislation is for
    the public good.       This step is satisfied.
    ¶49   Both     funeral       establishment       directors     and    cemetery
    operators serve a particularly vulnerable class of consumers:
    those who have suffered the loss of a loved one.                     Both funeral
    establishment directors and cemetery operators are subject to
    trusting requirements for the products and services they sell.
    The unique characteristics of funeral establishment directors
    and   cemetery      operators      "reasonably       suggest"   that       the    anti-
    combination laws serve the public good by protecting vulnerable
    consumers and making it more difficult for funeral directors and
    cemetery operators to disguise the commingling of funds with
    different trusting requirements.
    19
    No.     2016AP1599
    ¶50    According, we conclude that the anti-combination laws
    are constitutional.15
    IV
    ¶51    We conclude that summary judgment was properly granted
    in favor of the State.          The anti-combination statutes do not
    violate    the    equal   protection   or    due    process      clauses    of     the
    Wisconsin and United States constitutions.                The anti-combination
    statutes    are   rationally   related      to   the     legitimate      government
    interests of protecting the welfare of particularly vulnerable
    consumers and limiting or minimizing the manipulation of funds
    required to be held in trust by funeral directors and cemetery
    operators.
    By    the    Court.—The   decision     of     the   court    of     appeals    is
    affirmed.
    15
    Because we conclude that the anti-combination laws are
    constitutional as a matter of law, we need not decide whether
    Porter has raised an issue warranting a trial. We do, however,
    highlight a passage from the court of appeals opinion:
    We decline Porter's invitation to remand this case for
    further proceedings, as none are necessary. . . . In
    addition to being unprecedented, allowing for a fact-
    finding hearing would improperly elevate a so-called
    factual determination——presumably one made under a
    mere     preponderance-of-the-evidence    standard——as
    dispositive of the question of the anti-combination
    laws' constitutionality——which determination we know
    involves a more stringent standard that is a question
    of law.
    Porter, 
    378 Wis. 2d 117
    , ¶48.
    20
    No.   2016AP1599.rgb&dk
    ¶52       REBECCA     GRASSL       BRADLEY,          J.    and       DANIEL    KELLY,      J.,
    (dissenting).            The         people         of      Wisconsin          vest      distinct
    constitutional        powers         of       governance            in    each        branch    of
    government, but consistent with founding principles of limited
    government      and     individual            freedom,        the    people       also     impose
    constraints on the exercise of those powers.                                    The Wisconsin
    Constitution      begins        with      a     Declaration          of    Rights,        echoing
    language      from      our     nation's             Declaration          of     Independence,
    recognizing that the proper role of government——the very reason
    governments are instituted——is to secure our inherent rights,
    including liberty:
    All people are born equally free and independent, and
    have certain inherent rights; among these are life,
    liberty and the pursuit of happiness; to secure these
    rights, governments are instituted, deriving their
    just powers from the consent of the governed.
    Wis. Const. art. I, § 1 (emphasis added).                                 "Too much dignity
    cannot well be given to that declaration."                           State v. Redmon, 
    134 Wis. 89
    , 101, 
    114 N.W. 137
    (1907).                       An inherent right to liberty
    means   all    people     are    born         with    it;     the    government        does    not
    bestow it upon us and it may not infringe it.                                     Our nation's
    founders      dissolved       "all    Allegiance          to    the      British      Crown"    in
    order to restore liberty to the people.1                              "Give me liberty or
    give me death," Patrick Henry's impassioned plea during those
    revolutionary        times,     embodies         the      fundamental          importance       of
    1
    The Declaration of Independence para. 32 (U.S. 1776).
    1
    No.   2016AP1599.rgb&dk
    liberty, our "[f]reedom from arbitrary, despotic, or autocratic
    control."2
    ¶53     While the people empower the legislature to enact laws
    and   make    policy,   the   constitution       compels   the    judiciary    to
    protect the liberty of the individual from intrusion by the
    majority.      "[C]ourts of justice are to be considered as bulwarks
    of        a     limited       Constitution            against       legislative
    encroachments . . . ."        The Federalist No. 78, at 469 (Alexander
    Hamilton) (Clinton Rossiter ed., 1961).                 Consistent with that
    duty, courts must earnestly scrutinize laws that are challenged
    for infringing constitutional rights.
    ¶54     Because   government   exists      to   protect    and   safeguard
    liberty, the legislature may restrict it only for a legitimate
    government purpose.        Applying even the most deferential review
    of the laws challenged in this case, we discern no legitimate
    government     interest   underlying       the   anti-combination      statutes.
    We would reverse the court of appeals and declare the anti-
    combination laws unconstitutional.           We respectfully dissent.
    I
    ¶55     Mr. Porter argues that Wis. Stat. §§ 157.067(2)3 and
    445.12(6),4 commonly referred to as the anti-combination laws,
    2
    Liberty, Oxford English Dictionary (3d ed. 2010).
    3
    Wisconsin Stat. § 157.067(2) provides:
    No   cemetery   authority    may   permit  a   funeral
    establishment to be located in the cemetery.        No
    cemetery authority may have or permit an employee or
    agent of the cemetery to have any ownership, operation
    or   other    financial   interest    in   a   funeral
    establishment.   Except as provided in sub. (2m), no
    (continued)
    2
    No.   2016AP1599.rgb&dk
    are unconstitutional under Article I, Section 1 of the Wisconsin
    Constitution because those laws deny him his fundamental right
    to economic liberty——here, the right to earn a living in the
    lawful occupation of his choice.                 The challenged laws prohibit
    contemporaneous ownership or operation of both a funeral home
    and a cemetery.         Mr. Porter owns and operates Highland Memorial
    Park       Cemetery   and   would    like   to    operate    a     funeral    home   in
    addition, but the anti-combination statutes prohibit him from
    doing so.       He asserts that these laws were passed at the behest
    of   the     funeral    directors     seeking      to   limit      competition     from
    cemetery owners.        Indeed, funeral directors drafted the original
    statutory       language    and     submitted     it    to   the       legislature   on
    Wisconsin        Funeral      Directors          and    Embalmers          Association
    cemetery authority or employee or agent of a cemetery
    may, directly or indirectly, receive or accept any
    commission, fee, remuneration or benefit of any kind
    from a funeral establishment or from an owner,
    employee or agent of a funeral establishment.
    4
    Wisconsin Stat. § 445.12(6) provides:
    No licensed funeral director or operator of a funeral
    establishment may operate a mortuary or funeral
    establishment that is located in a cemetery or that is
    financially,   through   an  ownership    or    operation
    interest or otherwise, connected with a cemetery.      No
    licensed funeral director or his or her employee may,
    directly   or   indirectly,  receive   or    accept   any
    commission, fee, remuneration or benefit of any kind
    from any cemetery, mausoleum or crematory or from any
    owner, employee or agent thereof in connection with
    the sale or transfer of any cemetery lot, outer burial
    container, burial privilege or cremation, nor act,
    directly or indirectly, as a broker or jobber of any
    cemetery property or interest therein.
    3
    No.   2016AP1599.rgb&dk
    letterhead.         The law went into effect in 1939, and was amended
    in 1943, as a "measure requested and sponsored by the Wisconsin
    Funeral     Directors       and     Embalmers         Association."         See     Drafting
    File,      1939    WI     Act    240,     p.2,       Legislative     Reference      Bureau,
    Madison,     Wis.5         Mr.    Porter    believes       there     is    no     legitimate
    governmental interest supporting the anti-combination laws, and
    he submitted evidence demonstrating that the 39 states without
    these laws experience no monopolistic or price-fixing behavior
    in the industry.           Mr. Porter contends favoritism toward funeral
    directors      at    the     expense       of    cemetery       owners     motivated     the
    legislature to enact these protectionist laws.
    ¶56     The State argues the statutes protect against funeral
    industry     monopolies,          which    would       stifle    competition,       violate
    anti-trust        laws,    and    ultimately          result    in   higher     prices   for
    grieving customers.              The State points to eight other states that
    enacted prophylactic statutes discouraging or forbidding joint
    operation of funeral homes and cemeteries as evidence of the
    need for Wisconsin's anti-combination statutes.                             It notes the
    heavy consumer protection regulations in the death industry due
    to   the    vulnerability         of    individuals       who     must     make   important
    financial decisions within hours of the loss of a loved one.
    The State's position is that these laws are rationally related
    to   the      following          legitimate          government      interests:          (1)
    protecting consumers from higher prices and (2) reducing the
    5
    Wisconsin's anti-combination laws have been revised and
    rewritten over the years and now appear in Wis. Stat.
    §§ 157.067(2) and 445.12(6).
    4
    No.    2016AP1599.rgb&dk
    potential    for       evasion        of     Wisconsin's           death     care    trusting
    requirements.
    ¶57    Mr. Porter's constitutional challenge is a facial one;
    he   asserts       the            statute     is         unconstitutional           in       every
    circumstance.          See State v. Smith, 
    2010 WI 16
    , ¶10 n.9, 
    323 Wis. 2d 377
    , 
    780 N.W.2d 90
    (discussing difference between facial
    and as-applied constitutional challenges).                          The burden to prove
    a statute unconstitutional rests with the party challenging it.
    This court describes that burden as a "heavy" one because the
    court   presumes       the        legislation       is    constitutional,         engages       in
    every   attempt        to    uphold     the     statute,       and       requires        a   party
    challenging a law to prove it "is unconstitutional beyond a
    reasonable doubt."            
    Id., ¶8; see
    also, Borgnis v. Falk Co., 
    147 Wis. 327
    ,       348,        
    133 N.W. 209
           (1911)     ("In        approaching         the
    consideration of the present law, we must bear in mind the well-
    established principle that it must be sustained, unless it be
    clear   beyond         reasonable           question        that     it      violates         some
    constitutional limitation or prohibition.").                               This is the law
    and we are bound to apply it.                       But see Mayo v. Wis. Injured
    Patients    &     Families          Comp.      Fund,       
    2018 WI 78
    ,   ¶___,        ___
    Wis. 2d ___, ___ N.W.2d ____ (R. Grassl Bradley, J., concurring)
    (questioning whether beyond a reasonable doubt is an appropriate
    burden to impose on a person challenging the constitutionality
    of a statute).
    II
    ¶58    Before assessing whether the anti-combination statutes
    violate the Wisconsin Constitution, it is necessary to decide
    5
    No.    2016AP1599.rgb&dk
    what level of judicial review applies:                 (1) rational basis; (2)
    rational basis "with teeth"; or (3) strict scrutiny.                      The State
    advocates for the basic rational basis test while Mr. Porter
    requests rational basis "with teeth" review, couching it as the
    "real and substantial" standard historically applied to strike
    down    protectionist       laws     in   Wisconsin        lacking    a   real     and
    substantial link to some legitimate governmental purpose.                         This
    court, however, overruled the supreme court case that created
    the rational basis with teeth standard, thereby eliminating this
    level of review.           See 
    id., ¶38 (majority
    opinion) (overruling
    Ferdon ex rel. Petrucelli v. Wis. Patients Comp. Fund, 
    2005 WI 125
    , 
    284 Wis. 2d 573
    , 
    701 N.W.2d 440
    ).                     Only two options for
    judicial     review   of    challenged        legislation     remain:       (1)   the
    traditional     rational     basis    test      or   (2)   the   strict     scrutiny
    standard.
    A
    ¶59   The level of judicial scrutiny depends upon the nature
    of the challenged legislation.            State v. Alger, 
    2015 WI 3
    , ¶39,
    
    360 Wis. 2d 193
    , 
    858 N.W.2d 346
    .               When the statute implicates a
    fundamental right or discriminates against a suspect class, this
    court applies strict scrutiny and the law will be upheld "only
    if narrowly tailored 'to serve a compelling state interest.'"
    
    Id. (quoting Milwaukee
    Cty. v. Mary F.-R., 
    2013 WI 92
    , ¶35, 351
    6
    No.    2016AP1599.rgb&dk
    Wis. 2d 273,         
    839 N.W.2d 581
    ).6            In    all     other    challenges,      we
    review    the    law       under   the     rational        basis     test   and     uphold   it
    "unless     it       is    'patently       arbitrary'          and   bears     no     rational
    relationship to a legitimate government interest."                             
    Id. (quoting Smith,
    323 Wis. 2d 377
    , ¶12).
    ¶60     No       one    argues       the   challenged         statutes     discriminate
    against a suspect class, but Mr. Porter does assert the statute
    implicates       a    fundamental         right——liberty.            Wisconsin       case    law
    defines     "fundamental           rights"          as    "those      which     are     either
    explicitly or implicitly based in the Constitution."                                  State v.
    Martin, 
    191 Wis. 2d 646
    , 651-52, 
    530 N.W.2d 420
    (Ct. App. 1995).
    This court reaffirmed that definition in Vincent v. Voight, 
    2000 WI 93
    , ¶80, 
    236 Wis. 2d 588
    , 
    614 N.W.2d 388
    ("Fundamental rights
    are based on the Constitution either explicitly or implicitly."
    (citing 
    Martin, 191 Wis. 2d at 652
    )).
    B
    ¶61     The           Wisconsin       Constitution           explicitly         identifies
    liberty as an inherent right and establishes state government
    for the express purpose of securing liberty, among other rights.
    The question then becomes whether economic liberty falls within
    liberty's       protection.              The   Wisconsin         Constitution        does    not
    define    liberty,          but    the    framers         of   our    state    constitution
    6
    Whether strict scrutiny or rational basis applies to a
    statute involving a fundamental right may also depend on the
    extent the law burdens the right.  See State v. Alger, 
    2015 WI 3
    , ¶39 n.16, 
    360 Wis. 2d 193
    , 
    858 N.W.2d 346
    .        A severe
    restriction compels strict scrutiny review but a reasonable
    restriction, which does not cause significant restriction, may
    trigger rational basis review. 
    Id. 7 No.
       2016AP1599.rgb&dk
    expressly        incorporated     language          from       the         Declaration       of
    Independence,         including   liberty         among      those        inherent    rights
    governments       are    instituted     to       protect.        Therefore,          we     may
    ascertain the original public meaning of liberty by considering
    the   documented         perspective     of       our        nation's        founders,       in
    particular        the    principal      author          of     the         Declaration       of
    Independence, Thomas Jefferson.
    ¶62       Thomas   Jefferson's     understanding               of     "liberty"       was
    influenced by the writings of Enlightenment thinkers and Whig
    intellectuals.7          At the time of Independence, the concept of
    "liberty"       was   "quite   broad,   encompassing            economic          liberty    as
    well as other forms of liberty less tangible than mere freedom
    from physical restraint."8            Cato's Letters, from which Jefferson
    and   other        Framers     conceptualized           economic            and    political
    doctrine, defined "liberty" as follows:
    [T]he Right of every Man to pursue the natural,
    reasonable, and religious Dictates of his own Mind; to
    think what he will, and act as he thinks, provided not
    to the Prejudice of another; to spend his own Money
    himself, and lay out the Produce of his Labour his own
    Way; and to labour for his own Pleasure and Profit,
    and not for others who are idle, and would live and
    riot by pillaging and oppressing him, and those that
    are like him.[9]
    7
    David N. Meyer, Liberty of Contract:                     Rediscovering a Lost
    Constitutional Right 14 (2011).
    8
    
    Id. 9 Id.
    at 15 (quoting "Cato," An Enquiry into the Nature and
    Extent of Liberty (Letter No. 62) (Jan. 20, 1721), in John
    Trenchard & Thomas Gordon, 2 Cato's Letters: Or, Essays on
    Liberty, Civil and Religious, and Other Important Subjects 244-
    45, 248 (1733).
    8
    No.    2016AP1599.rgb&dk
    Cato's      Letters,       a   major      influence      upon      Jefferson,          envisioned
    "liberty"         to    encompass       economic        freedom       and        the    right     of
    individuals to choose the means and manner of their labor, free
    from restraint.
    ¶63       Jean     Jacques      Burlamaqui,       a        Swiss     jurist,          heavily
    influenced         the     Framers'         language         in     the         Declaration       of
    Independence.10           Burlamaqui regarded liberty as a natural right
    of individuals "[to] dispos[e] of their persons and property,
    after the manner they judge most convenient to their happiness."
    With Jefferson grounding his philosophy in Burlamaqui and Cato's
    Letters,      the concept of "liberty" that formed the basis for
    Independence naturally encompasses economic freedom.11
    ¶64        James     Madison       regarded       a        government        that      would
    infringe individual economic liberty as unjust:                                 "That is not a
    just     government,           nor   is     property         secure       under        it,    where
    arbitrary restrictions, exemptions, and monopolies deny to part
    of   its     citizens      that      free   use    of    their       faculties,         and     free
    choice      of    their    occupations . . . ."12                  Just     as    our    nation's
    founders recognized the importance of economic freedom, over a
    century ago this court adopted an expansive interpretation of
    10
    
    Id. at 14.
           11
    See 
    id. at 14-17
    (arguing that Jefferson, as well as most
    other Framers, understood "liberty" and the "Pursuit of
    Happiness" as broad concepts based on Cato's Letters and
    Burlamaqui).
    12
    James Madison, Property, Nat'l Gazette, Mar. 29, 1792,
    reprinted in The Founder's Constitution 598 (Philip B. Kurland &
    Ralph Lerner eds., 1987).
    9
    No.   2016AP1599.rgb&dk
    liberty.         The term "liberty" in our constitution "does not mean
    merely immunity from imprisonment,"
    [but] include[s] the opportunity to do those things
    which are ordinarily done by free men, and the right
    of each individual to regulate his own affairs, so far
    as consistent with rights of others.
    State ex rel. Zillmer v. Kreutzberg, 
    114 Wis. 530
    , 533-34, 
    90 N.W. 1098
         (1902).       Early   in     Wisconsin       history,    this    court
    repeatedly        and    consistently        recognized      economic     liberty——the
    right       to    earn   a   living     in    any     lawful     occupation       without
    unnecessary           government        interference——as           a      fundamental,
    constitutional right.13
    ¶65       In   Maxwell   v.   Reed,     
    7 Wis. 493
       (*582),     499    (*594)
    (1859), this court recognized the right to earn a living as "one
    of     the       great    bulwarks      of        individual     freedom"      "guarded
    by . . . fundamental            law."    The       Maxwell     court    emphasized    the
    need to protect and preserve the right every citizen has to
    attain "the means of living."                
    Id. at 498
    (*594).           In Taylor v.
    State, 
    35 Wis. 298
    , 301 (1874), this court declared location
    restriction laws imposed on businesses posing no danger to the
    public to be invalid and "an unjustifiable restriction upon, and
    interference with, the fundamental rights of the citizen."                             In
    13
    Economic liberty is also rooted in our nation's history.
    See Patel v. Tex. Dep't of Licensing & Regulation, 
    469 S.W.3d 69
    , 93 (Tex. 2015) (Willett, J., concurring) ("The U.S. Supreme
    Court has repeatedly declared that the right to pursue a lawful
    calling 'free from unreasonable governmental interference' is
    guaranteed under the federal Constitution, and is 'objectively,
    deeply rooted in this Nation's history and tradition.'"
    (footnotes omitted)).
    10
    No.     2016AP1599.rgb&dk
    State    ex    rel.      Winkler        v.    Benzenberg,        
    101 Wis. 172
    ,          176,    
    76 N.W. 345
          (1898),       this       court       noted       that       unreasonable         laws
    "interfer[ing]        with        the    right      of    the    citizen      to       pursue    his
    calling," which "invade the right of the citizen to pursue a
    lawful      business"       cannot           be    upheld.          This     court      has     long
    acknowledged that laws unreasonably interfering with "the right
    of   the      citizen       to     pursue         his    calling"      run     afoul      of     the
    constitution.                
    Id. at 176-78
          (voiding           a     law      as
    unconstitutionally               discriminating           against      solo        plumbers       by
    granting "special privileges" to plumbers in partnership).
    ¶66     This court's protection of economic liberty continued
    into the 20th century, when the court held that "[t]he general
    right of every person to pursue any calling, and to do so in his
    own way, provided that he does not encroach upon the rights of
    others, cannot be taken away from him by legislative enactment."
    
    Kreutzberg, 114 Wis. at 534
          (emphasis      added)      (quoted         source
    omitted).             The        court        later       identified          an       employer's
    constitutional right to employ whom he will, see, e.g., A.J.
    Monday Co. v. Auto., Aircraft & Vehicle Workers of America,
    Local No. 25, 
    171 Wis. 532
    , 539-541, 
    177 N.W. 867
    (1920) ("The
    right of an employer to exercise his constitutional privilege as
    to   whom     he   will     employ       has       been     fully    established         in     this
    state."     (citing       
    Kreutzberg, 114 Wis. at 534
    ));    and       upheld    a
    citizen's constitutional right to carry on a lawful business,
    see, e.g., McGraw-Edison Co. v. Sewerage Comm'n of Milwaukee, 
    11 Wis. 2d 46
    , 53, 
    104 N.W.2d 161
    (1960) ("Prohibition of the use
    11
    No.    2016AP1599.rgb&dk
    of a suitable and legitimate product certainly interferes with
    plaintiffs' right to carry on a lawful business.").
    ¶67   In several cases, this court specifically recognized
    the limits on legislative power to confer economic prerogatives
    on certain groups to the exclusion of others.            For example, the
    court   declared    unconstitutional    a   law   banning      the    sale    of
    oleomargarine, which was passed to protect the dairy industry
    from competition posed by makers of butter substitutes.                John F.
    Jelke Co. v. Emery, 
    193 Wis. 311
    , 321-22, 
    214 N.W. 369
    (1927).
    Criticizing   the   legislature   for   violating    its      constitutional
    duty to protect personal liberty, the John F. Jelke court noted:
    "The constitution is the mandate of a sovereign people to its
    servants and representatives, and no one of them has a right to
    ignore or disregard its plain commands."          
    Id. at 321.
            The John
    F. Jelke court also emphasized limits on legislative power when
    its   exercise   touches   constitutional    rights,     as    well    as    the
    judicial duty to employ a more exacting scrutiny of legislation
    that oppresses the people:
    [F]rom the standpoint of constitutional right the
    Legislature has no more power to prohibit the
    manufacture and sale of oleomargarine in aid of the
    dairy industry than it would have to prohibit the
    raising of sheep in aid of the beef cattle industry,
    or to prohibit the manufacture and sale of cement for
    the benefit of the lumber industry.   In some cases a
    proper exercise of the police power results in
    advantage to a particular class of citizens and to the
    disadvantage of others.    When that is the principal
    purpose of the measure, courts will look behind even
    the declared intent of Legislatures, and relieve
    citizens against oppressive acts, where the primary
    purpose is not to the protection of the public health,
    safety, or morals.
    12
    No.   2016AP1599.rgb&dk
    
    Id. at 323
    (emphasis added).
    ¶68   In    Dairy     Queen       of     Wis.,           Inc.   v.    McDowell,      
    260 Wis. 471
    , 478c, 
    51 N.W.2d 34
    (1952), reh'g denied, 
    260 Wis. 471
    ,
    
    52 N.W.2d 791
    , Dairy Queen challenged a ban on its lower fat
    ice-cream-like product in Wisconsin.                           Organizations associated
    with the dairy industry filed amicus briefs, which the court
    construed    as     "promot[ing]          a        restricted         market"      for   that
    industry.    
    Id. The Dairy
    Queen court rejected the notion "that
    the legislature or the court should be party to an act which
    appears to have no purpose except to protect the interests of
    the . . . manufacturers             of        ice          cream . . . against             the
    competition of Dairy Queen."                   
    Id. at 478b-78c.
                 Instead, the
    court applied John F. Jelke in holding the statute invalid.
    ¶69   In State ex rel. Grand Bazaar Liquors, Inc. v. City of
    Milwaukee, 
    105 Wis. 2d 203
    , 
    313 N.W.2d 805
    (1982), this court
    declared    unconstitutional        a     Milwaukee             ordinance    that    granted
    liquor   licenses    only    if     the       licensee's          business      received    at
    least 50 percent of its income from the sale of intoxicants.
    
    Id. at 204-06.
          The ordinance had an anti-competitive purpose
    "to keep large retail stores out of the retail liquor business."
    
    Id. at 209-10.
           The court, applying the rational basis test,
    cautioned that "we should not blindly rubber stamp legislation
    enacted under the guise of the city's police power when careful
    review has revealed no logical link between the legislation and
    the   objective     it    was     enacted           to     effect."          
    Id. at 218.
    Accordingly, the court determined that the ordinance did "not
    accomplish   the    articulated          goals"          and    was   "an   arbitrary      and
    13
    No.   2016AP1599.rgb&dk
    irrational exercise of the city's police power and a denial of
    equal protection."       
    Id. at 212.
    ¶70   Permeating these decisions is the notion of individual
    freedom, which may not be subjugated by majoritarian impulses or
    the    success   of    certain   interest    groups   in   prevailing    upon
    legislators for special privileges at the expense of individual
    rights:      "Free will in making private contracts, and even in
    greater degree in refusing to make them, is one of the most
    important and sacred of the individual rights intended to be
    protected."      
    Kreutzberg, 114 Wis. at 540
    .
    ¶71   Courts and legal commentators increasingly recognize
    the importance of an engaged judiciary in protecting economic
    liberty, and modern courts are abandoning the reflexive rubber-
    stamping of legislative acts that infringe it.             See, e.g., Patel
    v. Tex. Dep't of Licensing & Regulation, 
    469 S.W.3d 69
    (Tex.
    2015) (Willett, J. concurring) (discussing economic liberty as
    fundamental right under state constitution); Randy E. Barnett,
    Does the Constitution Protect Economic Liberty?, 35 Harv. J.L. &
    Pub.    Pol'y    5    (2012)   (concluding   the   Constitution     protects
    economic liberty as a fundamental right that may be reasonably
    regulated but not infringed); see also Saint Joseph Abbey v.
    Castille, 
    712 F.3d 215
    , 226-27 (5th Cir. 2013) (striking down
    anticompetitive law restricting the sale of funeral merchandise
    to state-licensed funeral directors in challenge by Benedictine
    monks wanting to sell handcrafted pine coffins); Merrifield v.
    Lockyer, 
    547 F.3d 978
    , 991-92 n.15 (9th Cir. 2008); Craigmiles
    v. Giles, 
    312 F.3d 220
    , 222, 224 (6th Cir. 2002) (invalidating
    14
    No.   2016AP1599.rgb&dk
    state law banning sale of caskets by anyone other than funeral
    directors     as    infringement       of   economic          liberty    and    concluding
    that     "protecting        a    discrete        interest      group     from       economic
    competition is not a legitimate governmental purpose"); Casket
    Royale, Inc. v. Mississippi, 
    124 F. Supp. 2d 434
    , 436-37 (S.D.
    Miss. 2000); Santos v. City of Houston, 
    852 F. Supp. 601
    , 607-08
    (S.D. Tex. 1994) ("[A] statute based on pure favoritism which
    creates       a         closed      class        will         likely      be        declared
    unconstitutional."); Shoul v. Commonwealth, 
    173 A.3d 669
    , 677
    (Pa. 2017) (quoting Gambone v. Commonwealth, 
    101 A.2d 634
    , 636-
    37     (Pa.   1954)       for    the   proposition,           "Under     the    guise       of
    protecting        the     public    interests,          the    legislature          may    not
    arbitrarily interfere with private business or impose unusual or
    unnecessary restrictions upon lawful occupations."); David E.
    Bernstein, The Due Process Right To Pursue a Lawful Occupation:
    A Brighter Future Ahead?, 126 Yale L.J.F. 287 (Dec. 5, 2016).
    Regardless of the standard of review employed, the court in this
    case     overlooked        an      opportunity       to       thoroughly        scrutinize
    legislation that advances the economic interests of one group
    over the liberty interests of another at the level of inquiry it
    deserves.
    III
    A
    ¶72    Economic       liberty——the         right       to   pursue       a     lawful
    occupation or business endeavor——predates the establishment of
    Wisconsin statehood, as well as our nation's founding.                                    "[A]t
    the Common Law no man might be forbidden to work in any lawful
    15
    No.    2016AP1599.rgb&dk
    Trade . . . ."         The Case of the Tailors of Habits &c. of Ipswich
    (1614) 12 James I (KB), reprinted in 1 The Selected Writings of
    Sir Edward Coke 392 (Steve Sheppard ed., 2003).                              As Blackstone
    noted,    "[a]t       common     law   every       man   might      use     what      trade    he
    pleased."14
    ¶73    Historically, Wisconsin courts rejected laws grounded
    solely in economic protectionism.                        In doing so, as Wisconsin
    case law illustrates, this court demonstrated its longstanding
    commitment       to    protecting      the     people's       constitutional           liberty
    interest, enshrined in Article I, Section 1, of the Wisconsin
    Constitution as an inherent and fundamental right.
    ¶74    Because        Article       I,     Section        1    of      the       Wisconsin
    Constitution          includes       economic       liberty        within       its    general
    guarantee of liberty as an inherent and fundamental right, we
    question     whether      rational       basis        review       is     the     appropriate
    standard    to    apply    in     assessing        the    constitutionality             of    the
    anti-combination         statutes       in     this      case.          When      fundamental
    constitutional rights are implicated, we generally apply strict
    scrutiny     review.           The     anti-combination            statutes        completely
    prohibit funeral homes and cemeteries from combining operations,
    thereby flatly forbidding Mr. Porter to "do those things which
    are ordinarily done by free men" and infringing "the right of
    each individual to regulate his own affairs."                              See 
    Kreutzberg, 114 Wis. at 534
    .          Specifically, the statutes deny Mr. Porter his
    inherent right to earn a living in the lawful occupation of his
    14
    2 William Blackstone, Commentaries *427.
    16
    No.    2016AP1599.rgb&dk
    choice by precluding him from providing funeral home services
    solely because he already operates a cemetery.                           Because the
    statutes infringe a fundamental right and the burden imposed
    upon the right is a severe restriction, strict scrutiny review
    would seem to be appropriate.               See Alger, 
    360 Wis. 2d 193
    , ¶39
    n.16.
    ¶75   The    parties      here,     however,    did   not    brief    or   argue
    application of strict scrutiny to the asserted infringement of
    economic liberty under the declaration of inherent rights in
    Article I, Section 1; therefore, we leave that analysis for
    another case.       Instead, we address the issues presented by the
    parties:    whether       the    anti-combination       statutes      violate      the
    constitutional      guarantee        of   equal    protection,     and     under   the
    rational basis test, do the anti-combination statutes bear a
    relationship with any legitimate government interest?
    B
    ¶76   As applicable to Mr. Porter, the effect of the anti-
    combination laws is to create a class of people who may not have
    a   financial     interest      in   funeral      establishments.        That    class
    consists    exclusively         of   cemetery     associations'     employees      and
    agents.     Wis. Stat. § 157.067(2).              As for Highland Memorial, the
    laws create a class of organizations that may not host funeral
    establishments       on    their        property.        That      class    consists
    17
    No.    2016AP1599.rgb&dk
    exclusively of cemetery associations.15                   Mr. Porter and Highland
    Memorial        say       these     classifications,        and         the     attendant
    differential treatment, violate their equal protection rights.
    We agree.
    ¶77     The United States Constitution promises Mr. Porter and
    Highland Memorial the equal protection of the laws.                              See U.S.
    Const. amend. XIV, § 1 ("No state shall . . . deprive any person
    of life, liberty, or property, without due process of law; nor
    deny to any person within its jurisdiction the equal protection
    of the laws.").                So does Wisconsin's Constitution.                 See Wis.
    Const.       art.    1,   § 1     ("All    people   are   born    equally       free    and
    independent, and have certain inherent rights; among these are
    life, liberty and the pursuit of happiness; to secure these
    rights, governments are instituted, deriving their just powers
    from the consent of the governed.").                   When a law divides people
    into        classes,      it     creates    the     potential      for     differential
    treatment under the law.                  That is why, when we encounter such
    classes,       our     first     question    is   whether   the     law       treats   them
    differently.           Aicher ex rel. LaBarge v. Wis.                   Patients Comp.
    Fund, 
    2000 WI 98
    , ¶56, 
    237 Wis. 2d 99
    , 
    613 N.W.2d 849
    ("Parties
    15
    Because the anti-combination laws are interlocking as
    between cemetery associations and funeral establishments, the
    law also creates a class of people who may not have a financial
    interest in cemetery associations, or locate their businesses on
    cemetery grounds.    That class comprises funeral directors and
    operators. Wis. Stat. § 445.12(6). We could conduct the equal
    protection analysis from the perspective of either (a) funeral
    directors and operators, or (b) cemetery association employees
    and agents.     Because the petitioners fall into the latter
    category, we will address their perspective.
    18
    No.    2016AP1599.rgb&dk
    seeking to challenge the constitutional[ity] of a statute on
    equal   protection    grounds          must    demonstrate       that     the    statute
    treats members of a similarly situated class differently.").                            If
    so, we then evaluate the legitimacy of the law's purpose, and
    whether there is an acceptable fit between the purpose and the
    means by which the law attempts to achieve it.                       See, e.g., State
    v. West, 
    2011 WI 83
    , ¶90, 
    336 Wis. 2d 578
    , 
    800 N.W.2d 929
    ("The
    right to equal protection does not require that such similarly
    situated    classes   be       treated   identically,          but     rather   requires
    that the distinction made in treatment have some relevance to
    the purpose for which classification of the classes is made.").
    When the classification does not affect a fundamental right, we
    review the "fitness" aspect under the rational basis standard of
    scrutiny.      Castellani        v.    Bailey,       
    218 Wis. 2d 245
    ,         264,   
    578 N.W.2d 166
    (1998) ("Where . . . a suspect classification is not
    alleged, and fundamental constitutional rights are not at stake,
    the statute must be sustained unless it is patently arbitrary
    and bears no rational relationship to a legitimate government
    interest."    (internal        quotations      and    citation       omitted)).        For
    purposes of this section of our opinion, we assume the anti-
    combination    laws       do     not     touch       on    a   fundamental        right.
    Therefore,    we   will    conclude       the     "legislative          classification
    satisfies the rational basis test if it meets five criteria":
    (1)   All   classification[s] must  be   based  upon
    substantial distinctions which make one class really
    different from another.
    (2) The classification adopted must be germane to the
    purpose of the law.
    19
    No.    2016AP1599.rgb&dk
    (3) The classification must not be based upon existing
    circumstances only. [It must not be so constituted as
    to preclude addition to the numbers included within a
    class].
    (4) To whatever class a law may apply, it must apply
    equally to each member thereof.
    (5) That the characteristics of each class should be
    so far different from those of other classes as to
    reasonably suggest at least the propriety, having
    regard to the public good, of substantially different
    legislation.
    Aicher, 
    237 Wis. 2d 99
    , ¶58 (brackets in original).
    ¶78    The second and fifth elements of this test, which lie
    at   the    heart    of   this   contest,         are    best   evaluated           together.
    Combined,     they    instruct        us    to     consider        whether      the    law's
    classification       is    germane         to     its    purpose,        and    reasonably
    suggests     the    propriety    of    imposing         on   the    different         classes
    substantially       different     rights         or     disabilities.           The     State
    proffers two explanations in satisfaction of these requirements.
    First, it says, the anti-combination laws "reasonably restrict
    anti-competitive          commercial            activity     through           prophylactic
    antitrust-like       rules    forbidding          the    formation       of    potentially
    monopolistic firms."           And second, it says "the anti-combination
    laws are also rationally related to the State's interest in
    limiting     the    manipulation       of       funds    required        to    be    held   in
    trust."
    1. Anti-Competitiveness
    ¶79    The     State's     first           justification       for        the     anti-
    combination laws rests on what might be the firmest possible
    grounds.     Protecting consumers from monopolistic practices is an
    20
    No.     2016AP1599.rgb&dk
    exercise of the state's police powers.16           And when the State
    exercises its police powers, it is operating in an arena where
    it has maximum flexibility to craft and implement its policies.17
    But the arena, like all arenas, has boundaries.                 It is our
    responsibility to point them out and adjudge whether the State's
    chosen policy has fallen out of bounds.            And even though we
    presume the policies fall on the lee side of the line, our
    rational basis scrutiny is neither feckless nor lackadaisical.
    We   insist   that   there   really    be   a   rational,     non-fanciful
    connection between the law's purpose and the means by which the
    law pursues that purpose.     The guiding principle of this type of
    scrutiny is bound up in its name——"rational basis."               Something
    is rational only if there are reasons that support it.              Reasons
    16
    See, e.g., Carlson & Erickson Builders, Inc. v. Lampert
    Yards, Inc., 
    190 Wis. 2d 650
    , 662, 
    529 N.W.2d 905
    (1995)
    ("Antitrust laws are intended to prevent restraints on free
    competition, restraints which can harm purchasers, consumers of
    goods and the public. The importance of the antitrust laws in
    preventing   monopolies   and   encouraging  competition,   'the
    fundamental economic policy of this state,' is directly
    reflected in the statement of legislative intent in sec. 133.01,
    Stats. 1991–92, and in the case law.").
    17
    See   Kahn  v.   McCormack,   
    99 Wis. 2d 382
    ,   384,  
    299 N.W.2d 279
    (Ct. App. 1980) ("The state's police power has been
    defined as 'the inherent power of government to promote the
    general welfare.'   This power is broad, and includes the right
    to regulate the use of property and the conduct of business."
    (quoted source and internal citation omitted)); see also
    Bisenius v. Karns, 
    42 Wis. 2d 42
    , 54, 
    165 N.W.2d 377
    (1969)
    ("[O]nce within the area of proper exercise of police power, it
    is for the legislature to determine what regulations, restraints
    or prohibitions are reasonably required to protect the public
    safety and only the abrogation of a basic and substantial
    individual liberty would justify judicial intervention to set
    aside the legislative enactments.").
    21
    No.       2016AP1599.rgb&dk
    require logic, and logic is communicable from one person to
    another.      So the anti-combination laws survive rational basis
    scrutiny      only    if    the    State      can      provide       to        us     a   logical
    explanation for how they accomplish their legitimate purpose.
    ¶80     The    State's      argument       requires       us        to        unpack      some
    economic     theory    before      we   can      determine       whether            there    is   a
    logical     connection      between     the      anti-combination              laws       and    the
    monopoly-averting objective they are to achieve.                                    The State's
    concern lies with what it believes might occur if cemeteries and
    funeral establishments were allowed to combine into one company.
    It fears that such an integrated company would consolidate so
    much market share that the resulting control of the field would
    allow it to charge higher prices for its goods and services than
    would be possible absent the integration.                        The general concept
    is sound, and courts have regularly affirmed that legislatures
    may   adopt    laws    protecting       against        that    danger.               See,    e.g.,
    Carlson & Erickson Builders, Inc. v. Lampert Yards, Inc., 
    190 Wis. 2d 650
    , 662, 
    529 N.W.2d 905
    (1995) .                         And the State need
    not   wait     until       the    injury     comes      to     pass        before         acting;
    legislatures properly deploy anti-combination laws prospectively
    to prevent the monopolistic seeds from taking root.                                  See, e.g.,
    Paramount Pictures, Inc. v. Langer, 
    23 F. Supp. 890
    , 900 (D.
    N.D. 1938) (per curiam) (acknowledging that a state legislature,
    in exercising its police power, may enact laws "'to prevent a
    practice      conceived      to    be      promotive      of     monopoly             with      its
    attendant     evils'"      and    stating     the      court's    opinion             "that     the
    existence      of      unusual       power        to     deal        with            competitors
    22
    No.    2016AP1599.rgb&dk
    unfairly . . . is probably a sufficient basis for legislative
    action to prevent the possibility of its exercise." (citation
    omitted)); see also May's Drug Stores v. State Tax Comm'n, 
    45 N.W.2d 245
    , 247 (Iowa 1950) (stating that in considering the
    validity of various legislation addressing fair trade, unfair
    discrimination,       and       unfair     competition,         "the     courts       always
    recognized that the promotion of free competition was a proper
    legislative endeavor under the police power.").
    ¶81     Because       all      of     that    spadework       has     already      been
    accomplished, we can narrow our work to a fine point.                             We need
    only explore whether there is something about cemeteries and
    funeral establishments that gives rise to a monopolistic dynamic
    if they are allowed to integrate.                     If there is, then we must
    conclude    there    is     a    rational     basis       for   the    anti-combination
    laws.   If there is not, then we will have to move on to the
    State's second justification for these laws.
    ¶82     Anti-competitive behavior can present in any number of
    different forms.          The one immediately of concern here is the
    "foreclosure"       effect        that     can      follow      from     the    "vertical
    integration" of two or more companies.                       Although the jargon is
    technical,    what    it        describes    is     not    especially      complicated.
    "Vertical    integration,"          the     State    explained,         "occurs   when     a
    company merges with another company that provides a necessary
    input in the product supply chain."                    It says higher prices may
    result from such a combination, "specifically when a company
    combines with a firm that provides a scarce resource and when
    other   would-be      sellers       of     that     scarce      resource       face    high
    23
    No.    2016AP1599.rgb&dk
    barriers to entry."                 The foreclosure effect occurs when the
    integrated firm uses its control of the scarce resource to give
    itself a price advantage in the marketplace that it can pass
    along to its customers.                   It accomplishes this by making the
    scarce resource more expensive to its competitors, either by
    controlling       so   much    of     the   market      that    competition         for   the
    remaining resources causes a supply-demand upward spiral, or by
    selling the scarce resource to competitors at an inflated price,
    or by denying its competitors access to the resource altogether.
    As the State explained, "a combined firm——one with access to the
    resource     through    ownership——can              charge   its    consumers       a    lower
    price for the resource and charge rival firms a higher price,
    thus gaining market share."
    ¶83   There is nothing inherently wrong, of course, with one
    company obtaining more market share than its competitors.                                 The
    problem,     if    there      is     to   be    a    problem,      comes        later.     An
    integrated firm with control of a scarce resource can use that
    control to underwrite lower prices for its own customers while
    inflating the cost of its competitors' products.                                 Eventually,
    with that price advantage, the integrated firm could not only
    obtain greater market share, but also drive its competitors from
    the market.        Finding itself alone, or virtually alone, in its
    product category, the State says, the integrated firm will do an
    about-face and "charge all consumers higher prices."                             There is a
    real    danger     that       the     remaining       player       on     the    field    can
    thereafter maintain its dominant (or even exclusive) position
    because its control of the scarce resource makes it either too
    24
    No.    2016AP1599.rgb&dk
    expensive for potential competitors to re-enter the field, or
    entirely impossible.             The validity of this theoretical construct
    is accepted        broadly enough that it has generated no dispute
    between the parties here.
    ¶84    As     we    now     consider          how     this    theory      applies     to
    cemeteries and funeral establishments, remember that vertical
    integration is about obtaining a company that has a resource
    necessary     to    production          of    the     integrated       firm's       goods    or
    services; the key to understanding the theory (and the analysis
    below) is keeping a watchful eye on where that resource appears
    in the supply chain.              If the scarce resource is to empower the
    company to produce a maleficent effect, its place in the supply
    chain must precede the ultimate product.                       The importance of that
    resource's place in the supply chain is the power it gives the
    company to make its final product more competitive through the
    foreclosure effect.             But if the ultimate product is itself the
    scarce resource, then vertical integration has added nothing to
    the   company's          power     to        exert       economic     pressure       on     its
    competitors.
    ¶85    The State says the scarce resource in this calculation
    is burial plots:          "[C]emeteries provide a relatively scarce good
    (burial     plots),      and     it     is    difficult       for     would-be       cemetery
    operators to break into this market."                         Its expert also agreed
    that the burial plots are the scarce resource, particularly when
    compared     to     funeral       homes:             "As     economist       Dr.    Sundberg
    explained,         '[g]iven       the         land,        capital,     and        regulatory
    requirements,       it    is     reasonable         to    believe     that    entering      the
    25
    No.     2016AP1599.rgb&dk
    cemetery industry is much more difficult than starting a new
    funeral home.'"          (Alteration in original.)       Therefore, the State
    says, integrated cemetery/funeral homes are problematic because,
    "having access to the scarce resource of burial plots, [the
    integrated firm] would be well positioned to use its market
    share to set inflated burial-plot prices for consumers coming
    through competitors' standalone funeral homes while charging its
    own consumers reduced prices."                (Alteration in original.)        The
    State goes on to say that "[t]he small number of cemeteries and
    the barriers to creating new ones, especially in urban areas,
    give a special advantage to well-capitalized large firms that
    can afford to purchase multiple funeral homes.                      With enough
    funeral homes, it may be profitable for a cemetery to completely
    exclude burials from funeral homes owned by others."
    ¶86    Notice the direction of economic movement through the
    supply chain.       The customer goes through the funeral home to the
    cemetery.        The scarce resource (the burial plot) already belongs
    to   the    cemetery      before   it   vertically    integrates.        Vertical
    integration theory, however, teaches us to look for the scarce
    resource in the part of the supply chain the cemetery does not
    already own.       So when the State looks in the proper spot, all it
    sees is funeral homes, which it admits (as does its expert) is
    not the scarce resource.           Therefore, vertically integrating with
    a funeral home will not empower the cemetery to foreclose its
    competitors, or make itself into a price-gouging monopoly.                     The
    thing      the   State     fears   cannot     be   accomplished     through    the
    mechanism of vertical integration.              Here's why.
    26
    No.    2016AP1599.rgb&dk
    ¶87    Imagine     that        Highland       Memorial       and      Mr.     Porter
    vertically-integrated with a funeral home; if this gives it the
    power to turn itself into a monopoly, we should be able to watch
    it happen in our mind's eye as the theory described by the State
    comes to life and governs Highland Memorial's economic progress
    in   the    market.      But    as    we     will   see,    if    Highland        Memorial
    attempted     the     foreclosure       gambit,      it    would        undoubtedly     be
    disappointed by the results.               Lowering the cost of burial plots
    for those who use its funeral home services and raising it for
    others is not likely to bring it additional market share.                             This
    price reduction must be accounted for somewhere.                              There are
    three possibilities:           (1) Highland Memorial absorbs the loss as
    a short-term hit in an attempt to gain market share, after which
    it raises prices back to an economically-viable level (or higher
    if   it    captures    enough       market    share);      (2)    Highland        Memorial
    raises the cost of its funeral home services to make up the
    difference; or (3) the profits from its funeral home operations
    subsidize     its     cemetery       operations      to    such     an     extent     that
    Highland Memorial can operate profitably even with the reduced
    rates on burial plots.              If the first option describes Highland
    Memorial's operations, it will be able to put economic pressure
    on competing cemeteries——but its ability to do so has nothing to
    do with the funeral home; it could have done the same thing
    without integrating.            If    the second option is the operative
    scenario, then Highland Memorial can put no economic pressure on
    competing     cemeteries       at    all     because      the    combined      cost    for
    cemetery     plots    and   funeral        home     services      does     not    change.
    27
    No.   2016AP1599.rgb&dk
    Option three presents the most likely scenario in which Highland
    Memorial may make a sustainable bid for market share because the
    combined operations allow it to offer a cumulative price to its
    customers that stand-alone cemeteries and funeral homes cannot
    match.
    ¶88     But not even option three gives Highland Memorial the
    power    to    foreclose      its    competitors.         The   key,       as   mentioned
    above, is the position of the scarce resource in the supply
    chain.       A cemetery competing with Highland Memorial has no need
    to acquire such a resource to remain competitive.                               It is the
    scarce resource.         The only thing it needs to remain on par with
    Highland Memorial is the addition of funeral home services.                            And
    as the State and its expert admitted, those are not scarce.
    Once the competing cemetery obtains its own funeral home, it's
    back    to    parity    with    Highland       Memorial,     and     neither     has   any
    inborn advantage as they compete for market share.
    ¶89     But let's assume Highland Memorial is a very well-
    capitalized       cemetery          (a   scenario      the      State        posits     as
    particularly dangerous), and it uses its reserves to snap up one
    funeral home after another until it believes it can direct all
    funeral traffic to itself.               Here, the State's concession that
    funeral       homes    are    not    scarce     is   especially          important,    and
    explains why Highland Memorial can gain no advantage.                            Highland
    Memorial could burn through the most generous stack of cash and
    never acquire a controlling interest in the funeral home market.
    That supply is theoretically unlimited, and if Highland Memorial
    made    an    attempt    to    corner    the    market,    it   would       find   itself
    28
    No.    2016AP1599.rgb&dk
    paying parlors full of funeral directors with not enough work to
    keep them busy.            Meanwhile, the competing cemetery would simply
    send an employee through the funeral-director licensing process,
    after which its overhead would be substantially lower than the
    funeral-director           heavy    Highland          Memorial.         The        free    market's
    creative destruction would have its way with Highland Memorial,
    after which the competitor, not Highland Memorial, would be left
    standing.
    ¶90    The     only    way    vertical          integration          could     create      the
    type of danger the State fears is an exact reversal of the
    State's       well-capitalized              cemetery           scenario.                  In     this
    hypothetical, the cemeteries and funeral homes switch places,
    and   it     is   the    well-capitalized             funeral        home     that    goes      on   a
    spending spree.            Here, the funeral home would use its resources
    to    acquire     a     large      number    of       cemeteries,           such     that      anyone
    wishing to be buried must use its services.                            That would at least
    position the scarce resource (the burial plots) in the supply
    chain where it could give the well-capitalized funeral home the
    power to foreclose its competitors.                           The State likely did not
    advance this alternative scenario because there is nothing for
    the     anti-combination           laws     to        do     under     such        circumstances.
    Vertical      integration          cannot        create       a      funeral-home          monopoly
    without preliminarily creating another monopoly——a monopoly in
    cemeteries.           So     the    aspiring          proprietor        of     a     funeral-home
    monopoly will find himself stymied by the statutes that have as
    their      purpose      the       prevention          of     that     harmful        preliminary
    monopoly.         See      Wis.    Stat.    ch.        133    (Trusts        and     Monopolies).
    29
    No.    2016AP1599.rgb&dk
    Without      the    ability    to    form       the    cemetery   monopoly,      vertical
    integration will do nothing to advance his plans for a funeral
    home   monopoly.        Consequently,            the    anti-combination      laws     have
    nothing to do with the prevention of anti-competitive behavior
    under these circumstances.
    ¶91    It is not a trifling thing when our laws prevent some
    of Wisconsin's citizens, but not others, from engaging in lawful
    economic activity.           There must be an acceptable reason for doing
    so, and it must be expressible in logical terms.                          The court, in
    deciding     there    is     such    a    reason,      provided   no     analysis.      It
    instead chose to simply paraphrase the State's expert:
    As to the State's first articulated interest
    (i.e., protecting consumers), [the State's expert]
    opined   that   without  the   anti-combination   laws,
    combination firms would, in the short run, offer lower
    prices than stand-alone funeral homes and limit stand-
    alone firms' access to cemeteries.    This would drive
    stand-alone funeral homes from the market at which
    point combination firms would increase their prices.
    Majority      op.,    ¶43.      As       we     
    demonstrated, supra
    ,    the    expert
    provided no logical connection between the anti-combination laws
    and the asserted interest in protecting against anti-competitive
    behavior.      Because the court provided no independent analysis,
    we have no way of knowing what it believes the connection to be.
    The bench and bar would benefit from the court's own analysis
    rather than a paraphrase of the State's argument.
    ¶92    Our    conclusion          with    respect    to    this    part    of   the
    State's argument should not be understood as                            questioning the
    legislature's wisdom in enacting the anti-combination laws.                             We
    question only whether they have any rational relationship to
    30
    No.     2016AP1599.rgb&dk
    preventing anti-competitive behavior.                      Because they do not, we
    must    consider      the     second        asserted      justification               for     their
    existence.
    2.     Trust Requirements
    ¶93    Wisconsin's      statutes        protect         consumers         who    purchase
    death-care         products    and      services,         in      part,          by    requiring
    purveyors to hold a certain amount of sale proceeds in trust.
    For example, a pre-death purchase of a casket requires a funeral
    home to hold 100 percent of the proceeds in trust until the
    person is deceased.            Wis. Stat. § 445.125(1)(a)1.                           Cemeteries
    are required to hold 15 percent of the proceeds from the sale of
    burial plots in trust for perpetual care purposes.                                    Wis. Stat.
    § 157.11(9g)(c).           Cemetery pre-need sellers licensed under Wis.
    Stat. § 440.92 must hold in trust 40 percent of the proceeds of
    cemetery merchandise (such as monuments, markers, nameplates,
    vases, and urns).          Wis. Stat. §§ 440.92(3)(a), 157.061(3).
    ¶94    The    State    says     it    can    justify       the    anti-combination
    laws    as     a     means     of      preventing         cemeteries             and        funeral
    establishments from circumventing these trust requirements.                                     Its
    cursory      argument      notes    that     if    a    cemetery        and      funeral       home
    combine, it might charge artificially higher prices for burial
    plots and artificially lower prices for caskets.                                      This would
    allow the combination firm to keep a smaller amount of funds in
    trust even as the company's revenue remains the same.                                  The anti-
    combination         laws     prevent        companies          with     dissimilar            trust
    requirements        from    combining,       the       State    says,       as    a    safeguard
    against such accounting abuses.                    Therefore, it concludes, there
    31
    No.    2016AP1599.rgb&dk
    is   a    rational         connection         between      the    anti-combination             laws'
    purpose and the means by which the laws accomplish that purpose.
    ¶95    We allow a certain amount of creative license when the
    State performs its post hoc rationalizations, but we need not
    entertain sophistry.                Not a word of the anti-combination laws
    suggests, even obliquely, any connection at all to the trust
    requirements          of     cemeteries         and        funeral      homes.          And        the
    legislature has affirmatively demonstrated it does not share the
    State's         concern         regarding            the      differential             in      trust
    requirements.           Cemetery associations may obtain a license under
    Wis. Stat. § 440.92 to serve as cemetery pre-need sellers.                                         Upon
    acquiring such a license, the cemetery must not only comply with
    the 15 percent trust requirement related to burial plots, it
    must also satisfy the 40 percent trust requirement related to
    cemetery merchandise.               The statutory text and framework indicate
    that      any    effect       the    anti-combination                 laws     might        have    on
    compliance        with       the    various           trust      requirements          would        be
    accidental        and      fortuitous.          Fortuity         cannot       stand    in     for    a
    rational connection between a law's purpose and means.                                      In fact,
    it is fair to say that fortuity is the negation of a rational
    connection, inasmuch as logic cannot explain a chance event.
    Fortifying        the      trust    requirements           imposed       on    cemeteries          and
    funeral         establishments           is     no     explanation            for     the      anti-
    combination laws.
    *
    ¶96    The     State      has    identified             no    rational        connection
    between the anti-combination laws and the objectives it says
    32
    No.   2016AP1599.rgb&dk
    they are meant to achieve.                But that does not mean the laws lack
    any rational basis.           We should not suppose that our legislature
    acts randomly, and without purpose.                    The State was unable to
    make the required logical connection because it was trying to
    link the anti-combination laws to a purpose they do not have.
    The solution to such an analytical impasse is not to develop
    increasingly         fantastic      means    of   relating    the       laws    to    the
    asserted purposes.            If we want to discover the true rational
    basis for the anti-combination laws, we should be looking for a
    purpose that fits the laws like a jigsaw puzzle.                          Here, if we
    look     for     a    fitting        purpose,     rather     than     a    convoluted
    relationship, we instantly discover what these laws are about:
    trade protectionism, plain and simple.                  As a functional matter,
    there is a perfect fit between that purpose and the terms of the
    anti-combination           laws.      They   protect    funeral     directors        from
    facing the possibility that market forces might teach us that
    integrated firms are more efficient than stand-alone operations.
    That creates a boon to funeral directors, but a financial burden
    on   consumers       who    would     otherwise    have    access   to     lower-cost
    funeral arrangements.              This basis is not enough to uphold the
    anti-combination laws, however, because the purpose of the law
    itself    must       be    legitimate.        Trade    protectionism       is    not     a
    legitimate     purpose.            See,   e.g.,   
    Craigmiles, 312 F.3d at 224
    ("Courts have repeatedly recognized that protecting a discrete
    interest group from economic competition is not a legitimate
    governmental         purpose.").             Therefore,     because       the        anti-
    combination laws are rationally related only to an illegitimate
    33
    No.    2016AP1599.rgb&dk
    purpose,   they    violate    the    petitioners'     right     to   the   equal
    treatment of the laws.
    IV
    ¶97    Because   there     is    no    rational   basis    connecting    the
    anti-combination statutes to any legitimate government interest,
    we conclude the statutes are unconstitutional.                   The rational
    basis test applied by the court "means property is at the mercy
    of the pillagers."18         Wisconsin's "constitutional guarantee of
    liberty deserves more respect——a lot more."19                  While generally
    majoritarianism    rules,     it    may    not   subordinate    constitutional
    rights to its preferences.            And while the judiciary rightly
    defers to legislative policy choices, the judiciary should never
    defer to legislative trampling of individual liberty.
    ¶98    We respectfully dissent.
    18
    See Hettinga v. United States, 
    677 F.3d 471
    , 483 (D.C.
    Cir. 2012) (Brown, J., concurring).
    19
    See 
    id. 34 No.
      2016AP1599.rgb&dk
    1
    

Document Info

Docket Number: 2016AP001599

Citation Numbers: 913 N.W.2d 842, 2018 WI 79, 382 Wis. 2d 697

Judges: Abrahamson

Filed Date: 6/27/2018

Precedential Status: Precedential

Modified Date: 10/19/2024

Authorities (21)

nathaniel-craigmiles-tommy-wilson-craigmiles-wilson-casket-supply-angela , 312 F.3d 220 ( 2002 )

Bisenius v. Karns , 42 Wis. 2d 42 ( 1969 )

May's Drug Stores, Inc. v. State Tax Commission , 242 Iowa 319 ( 1950 )

Kahn v. McCormack , 99 Wis. 2d 382 ( 1980 )

State Ex Rel. Grand Bazaar Liquors, Inc. v. City of ... , 105 Wis. 2d 203 ( 1982 )

Vincent v. Voight , 236 Wis. 2d 588 ( 2000 )

Riccitelli v. Broekhuizen , 227 Wis. 2d 100 ( 1999 )

State v. Martin , 191 Wis. 2d 646 ( 1995 )

Ferdon Ex Rel. Petrucelli v. Wisconsin Patients ... , 284 Wis. 2d 573 ( 2005 )

Olson v. Town of Cottage Grove , 309 Wis. 2d 365 ( 2008 )

A.O. Smith Corp. v. Allstate Insurance , 222 Wis. 2d 475 ( 1998 )

Carlson & Erickson Builders, Inc. v. Lampert Yards, Inc. , 190 Wis. 2d 650 ( 1995 )

Aicher Ex Rel. LaBarge v. Wisconsin Patients Compensation ... , 237 Wis. 2d 99 ( 2000 )

Dairy Queen of Wisconsin, Inc. v. McDowell , 260 Wis. 471 ( 1952 )

State v. Dennis H. , 255 Wis. 2d 359 ( 2002 )

State v. Smith , 323 Wis. 2d 377 ( 2010 )

State v. Quintana , 308 Wis. 2d 615 ( 2008 )

State Ex Rel. Hammermill Paper Co. v. La Plante , 58 Wis. 2d 32 ( 1973 )

Santos v. City of Houston, Tex. , 852 F. Supp. 601 ( 1994 )

Paramount Pictures, Inc. v. Langer , 23 F. Supp. 890 ( 1938 )

View All Authorities »