Soto v. Bushmaster Firearms International, LLC , 331 Conn. 53 ( 2019 )


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    DONNA L. SOTO, ADMINISTRATRIX (ESTATE OF
    VICTORIA L. SOTO), ET AL. v. BUSHMASTER
    FIREARMS INTERNATIONAL, LLC, ET AL.
    (SC 19832)
    (SC 19833)
    Palmer, McDonald, Robinson, Vertefeuille,
    Mullins, Kahn and Elgo, Js.*
    Syllabus
    The plaintiffs, administrators of the estates of nine victims of the mass
    shooting at Sandy Hook Elementary School on December 14, 2012,
    brought an action in December, 2014, pursuant to this state’s wrongful
    death statute (§ 52-555), seeking damages, among other relief, from the
    defendants, the manufacturers, distributors and direct sellers of the
    semiautomatic rifle that the perpetrator, L, used to shoot the victims.
    Sometime prior to March, 2010, the rifle was manufactured by certain
    of the defendants, sold to the defendant distributors, and then resold
    to the defendant direct sellers, who operated a retail gun store in Con-
    necticut. In March, 2010, L’s mother purchased the rifle from that store.
    The rifle is capable of rapid semiautomatic fire, accommodates large
    capacity magazines, and bullets fired therefrom travel at such a high
    velocity that they cause a shockwave while passing through a human
    body, often resulting in catastrophic injuries, even in areas remote to
    the direct bullet wound. On the date of the shooting, L retrieved the
    rifle, along with multiple thirty round magazines, drove to the school,
    shot his way in, and proceeded to fatally shoot twenty-six people, includ-
    ing the plaintiffs’ decedents, in less than four and one-half minutes. The
    gravamen of the plaintiffs’ complaint was that the defendants negligently
    entrusted to civilian consumers an assault rifle that is suitable for use
    only by military and law enforcement personnel and violated the Con-
    necticut Unfair Trade Practices Act (CUTPA) (§ 42-110a et seq.) through
    the sale or wrongful marketing of the rifle. The plaintiffs’ first theory
    of liability was that the rifle is a military grade weapon that is grossly
    ill-suited for legitimate civilian purposes such as self-defense or recre-
    ation, that the rifle and other similar semiautomatic weapons have
    become the weapon of choice for mass shootings and, therefore, that
    the risks associated with selling the rifle to the civilian market far
    outweigh any potential benefits, that the defendants continued to sell
    the rifle despite their knowledge of these facts, and that it therefore was
    negligent and an unfair trade practice under CUTPA for the defendants
    to sell the weapon, knowing that it eventually would be purchased by
    a civilian customer who might share it with other civilian users. The
    plaintiffs’ second theory of liability was that the defendants marketed
    the rifle, through advertising and product catalogs, in an unethical,
    oppressive, immoral, and unscrupulous manner by extolling the militaris-
    tic and assaultive qualities of the rifle and reinforcing the image of the
    rifle as a combat weapon that is intended to be used for the purposes
    of waging war and killing human beings. The plaintiffs alleged that the
    defendants advertised this rifle differently from how they would promote
    and sell rifles intended for legal civilian purposes such as hunting and
    recreation. In connection with this second theory of liability, the plain-
    tiffs also alleged that the defendants’ marketing of the rifle to civilians
    for offensive assault missions was a substantial factor in causing the
    decedents’ injuries in that L’s attack, had it occurred at all, would have
    been less lethal if L had not been encouraged by the defendants’ market-
    ing campaign to select the rifle in question as his weapon of choice.
    The defendants moved to strike the complaint, contending that all of
    the plaintiffs’ claims were barred by the Protection of Lawful Commerce
    in Arms Act (PLCAA) (15 U.S.C. §§ 7901 through 7903 [2012]), which,
    subject to certain enumerated exceptions, immunizes firearms manufac-
    turers, distributors, and dealers from civil liability for crimes committed
    by third parties using their weapons. The defendants contended alterna-
    tively that the plaintiffs failed to state a legally valid negligent
    entrustment claim under Connecticut common law and that their claims
    predicated on alleged CUTPA violations were legally insufficient
    because, among other reasons, the plaintiffs lacked standing under
    CUTPA, their claims were time barred by CUTPA’s three year statute of
    limitations (§ 42-110g [f]), personal injuries and death are not cognizable
    damages under CUTPA, and their CUTPA claims were barred by the
    exclusivity provision of the Connecticut Product Liability Act (§ 52-
    572n [a]). In granting the defendants’ motions to strike the plaintiffs’
    complaint, the trial court concluded that the plaintiffs’ allegations did
    not fit within the common-law tort of negligent entrustment, PLCAA
    barred the plaintiffs’ claims insofar as those claims sounded in negligent
    entrustment, and the plaintiffs lacked standing to bring wrongful death
    claims predicated on CUTPA violations because they never entered into
    a business relationship with the defendants. On appeal from the trial
    court’s judgment in favor of the defendants, held:
    1. The trial court correctly concluded that the plaintiffs did not plead a
    legally sufficient cause of action based on negligent entrustment under
    this state’s common law and, therefore, properly struck the plaintiffs’
    claims predicated on that legal theory: the plaintiffs failed to establish
    that the defendants had any reason to expect that L’s mother, the direct
    purchaser of the rifle, was likely to use the rifle in an unsafe manner
    or in a manner that would involve an unreasonable risk of physical
    harm; moreover, this court declined the plaintiffs’ invitation to expand
    the common-law doctrine of negligent entrustment to allow such a cause
    of action to proceed on a theory that it was reasonably foreseeable to
    the defendants that, following the initial entrustment of a dangerous
    instrumentality, such as the rifle in question, that instrumentality would
    come into the possession of someone like L, who would use it in an
    unsafe manner, and, in any event, it was unnecessary to decide whether,
    in the present case, a cause of action for negligent entrustment could
    proceed under such a theory because the plaintiffs did not allege that
    any of the defendants possessed any knowledge or had any specific
    reason to believe either that L’s mother would share the rifle with L or
    that L was especially likely to operate it unsafely or illegally; furthermore,
    to the extent that the plaintiffs were seeking to pursue their negligent
    entrustment claim on the theory that any commercial sale of assault
    weapons to civilian users constitutes negligent entrustment because the
    societal costs of such sales outweigh the perceived benefits, this court
    followed the lead of other courts in rejecting that theory.
    2. The trial court improperly struck the plaintiffs’ claims under CUTPA on
    the ground that the plaintiffs lacked standing because they were third-
    party victims who did not have a consumer or commercial relationship
    with the defendants: upon review of the text of § 42-110g (a), the provi-
    sion of CUTPA creating a private right of action for persons injured by
    unfair trade practices, and its legislative history, and in light of the broad
    scope and remedial purpose of CUTPA, this court concluded that CUTPA
    authorizes any person who has suffered an ascertainable financial loss
    caused by an unfair trade practice to bring an action under CUTPA,
    regardless of whether they had a business relationship with the person
    or entity that engaged in the prohibited practice; moreover, prior case
    law on which the trial court had relied in striking the plaintiffs’ CUTPA
    claims for lack of standing did not recognize a business relationship
    requirement, notwithstanding the defendants’ claim to the contrary, and,
    therefore, principles of stare decisis and legislative acquiescence did
    not require this court to impose a business relationship requirement in
    the context of this case; furthermore, the defendants could not prevail
    on their claim that prudential concerns supported the restriction of
    CUTPA standing to persons who have a direct business relationship
    with the alleged wrongdoer, as none of the rationales that underlie the
    standing doctrine, either generally or in the specific context of unfair
    trade practice litigation, supported the denial of standing to the plaintiffs
    in the present case, in which the link between the allegedly wrongful
    conduct and the plaintiffs’ injuries was far more direct and less attenu-
    ated than in other cases in which this court has held that the plaintiffs
    lacked standing under CUTPA on the ground that the harms alleged
    were too indirect, remote and derivative with respect to the alleged
    wrongdoer’s conduct.
    3. This court concluded that a cause of action for wrongful death predicated
    on a CUTPA violation must comply with both the statute of limitations
    applicable to wrongful death claims, § 52-555 (a), which is two years
    from the date of death and no more than five years from the date of the
    act or omission complained of, and the statute of limitations applicable
    to CUTPA claims, § 42-110g (f), which is three years from the date of
    the alleged violation, this court having reasoned that any limitation
    period contained in a statute such as CUTPA, which creates a right of
    action that did not exist at common law, constitutes an essential element
    of the cause of action created thereunder, and that, under this state’s
    wrongful death statute, an action will lie only insofar as the decedent,
    had he or she survived, could have satisfied all of the elements of the
    underlying theory of liability on which the allegedly wrongful death is
    predicated; because it was undisputed that the manufacturing, distribu-
    tion and final sale of the rifle to L’s mother all occurred at least three
    years prior to the commencement of the present action, the plaintiffs’
    wrongful death claims predicated on the theory that any sale of military
    style assault weapons, such as the rifle in question, represented an unfair
    trade practice were time barred by the applicable statutes of limitations,
    but the plaintiffs’ wrongful death claims predicated on the theory that
    the defendants violated CUTPA by advertising and marketing the rifle
    in an unethical, oppressive, immoral, and unscrupulous manner were
    not time barred, as most of the plaintiffs’ wrongful advertising and
    marketing claims were phrased in the present tense and, thus, could be
    interpreted to allege that the defendants’ wrongful conduct continued
    through the time the complaint was filed, and as at least one allegation
    reasonably could be interpreted to mean that the defendants’ wrongful
    conduct had occurred at the time of the shootings, which was within
    the limitation period.
    4. The defendants could not prevail on their claim, as an alternative ground
    for affirming the trial court’s judgment, that the exclusivity provision
    of the Connecticut Product Liability Act, which provides that a product
    liability claim under that act shall be in lieu of all other claims against
    product sellers for harm caused by a product, barred the plaintiffs’
    CUTPA claims that were predicated on the defendants’ allegedly wrong-
    ful advertising and marketing of the rifle; the defendant failed to establish
    that those claims amounted to product liability claims, as there were
    no allegations, for example, that the defendants’ advertising and market-
    ing of the rifle contained inadequate warnings that made the rifle unrea-
    sonably dangerous.
    5. Contrary to the defendants’ claim, personal injuries resulting in death
    that are alleged to have resulted directly from wrongful advertising and
    marketing practices are cognizable under CUTPA: although the term
    ‘‘actual damages’’ in § 42-110g (a) is not defined in CUTPA, the use of
    that term in other statutes led this court to conclude that the term
    ‘‘actual damages’’ in § 42-110g (a) includes personal injuries, and prior
    case law supported the conclusion that the term ‘‘ascertainable’’ in
    that portion of § 42-110g (a) providing that a person who suffers ‘‘any
    ascertainable loss of money or property’’ as a result of a prohibited
    practice under CUTPA may recover actual damages in no way restricted
    the damages that are available to plaintiffs who have been directly and
    personally injured by an unfair trade practice; moreover, a contrary
    reading of the statute would be inconsistent with the stated intent of
    the legislature to provide broad protection from unfair trade practices
    and to incentivize private enforcement of the law, several other courts
    from other jurisdictions and a majority of Connecticut trial courts
    addressing the issue have concluded that victims of unfair trade practices
    may recover for personal injuries, and Federal Trade Commission rulings
    and cases decided under the Federal Trade Commission Act (15 U.S.C.
    § 41 et seq. [2012 and Supp. V 2017]), which the legislature intended
    would serve as a basis for interpreting CUTPA’s open-ended language,
    supported the view that wrongful advertising that poses a genuine risk
    of physical harm falls under the broad purview of the Federal Trade
    Commission Act and, by incorporation, CUTPA.
    6. The trial court correctly concluded that CUTPA, as applied to the plaintiffs’
    allegations, fell within PLCAA’s ‘‘predicate’’ exception to immunity for
    civil actions alleging that a firearms manufacturer or seller knowingly
    violated a state or federal statute ‘‘applicable to the sale or marketing
    of [a firearm], and the violation was a proximate cause of the harm for
    which relief [was] sought,’’ and, accordingly, PLCAA did not bar the
    plaintiffs’ wrongful death claims predicated on the theory that the defen-
    dants violated CUTPA by marketing the rifle in question to civilians for
    criminal purposes and that those wrongful marketing tactics caused or
    contributed to the decedents’ injuries:
    a. this court’s review of the text of the predicate exception set forth in
    PLCAA, 15 U.S.C. § 7903 (5) (A) (iii), read in the context of the broader
    statutory framework, led it to conclude that Congress did not intend to
    preclude actions alleging that firearms manufactures or sellers violated
    state consumer protection laws by promoting their firearms for illegal,
    criminal purposes and, therefore, that CUTPA qualified as a predicate
    statute insofar as it applied to wrongful advertising and marketing
    claims:
    (i) this court concluded that, although the word ‘‘applicable’’ in the
    predicate exception is subject to more than one interpretation, the
    most reasonable interpretation of the word is ‘‘capable of being
    applied,’’ in accordance with the word’s ordinary, dictionary mean-
    ing, and further concluded that, if Congress had intended to create
    an exception to PLCAA for actions alleging a violation of any law
    that is capable of being applied to the sale and marketing of firearms,
    there was little doubt that state consumer protection statutes such
    as CUTPA would qualify as predicate statutes under PLCAA, because
    CUTPA prohibits unfair or deceptive acts in the conduct ‘‘of any
    trade or commerce’’ and thus is capable of being applied to the sale
    and marketing of firearms.
    (ii) if Congress had intended to limit the scope of the predicate
    exception to violations of statutes that are directly, expressly, or
    exclusively applicable to firearms, it easily could have used such
    language, as it had done in other federal statutes.
    (iii) because the predicate exception expressly refers to state or
    federal statutes applicable to the marketing of firearms, and because,
    at the time PLCAA was enacted, no federal statute and very few
    state statutes directly or specifically regulated the marketing or
    advertising of firearms, the only logical reading of the predicate
    exception was that Congress had in mind other types of statutes,
    and this court presumed that Congress was aware, when it enacted
    PLCAA, that both the Federal Trade Commission Act and its state
    analogues, including CUTPA, had long been among the primary
    vehicles for litigating claims that sellers of potentially dangerous
    products, such as firearms, have marketed those products in an
    unsafe or unscrupulous manner.
    (iv) reading the predicate exception to encompass actions brought
    to remedy illegal and unscrupulous marketing practices under state
    consumer protection laws was consistent with the approach of the
    Second Circuit Court of Appeals, which previously held that the
    predicate exception encompasses laws that clearly can be said to
    implicate the purchase and sale of firearms, as well as laws of general
    applicability that courts have applied to the sale and marketing of
    firearms, into which categories CUTPA squarely fell.
    b. The congressional statement of findings and purposes set forth in
    PLCAA at 15 U.S.C. § 7901 lent support for this court’s conclusion that
    Congress did not intend to preclude under PLCAA the plaintiffs’ wrongful
    advertising and marketing claims brought pursuant to CUTPA:
    (i) this court read the congressional statement of findings and pur-
    poses to indicate that Congress chose not to abrogate the well
    established duty of firearms manufacturers and sellers to market
    their firearms legally and responsibly, even though no federal laws
    specifically govern the marketing of firearms, and, although the
    statement of findings and purposes indicated that Congress sought to
    immunize the firearms industry from liability for third-party criminal
    conduct, it did not indicate that the firearms industry should be
    able to evade responsibility for injuries that result if manufacturers
    or sellers promote the illegal use of their products.
    (ii) the statement of findings and purposes makes clear that Congress
    sought to preclude only novel civil actions that are based on legal
    theories without foundation in the common law and that would
    expand civil liability in a manner never contemplated by Congress
    or the state legislatures, and, as it is well established that statutes
    such as CUTPA not only govern the marketing of firearms but also
    prohibit advertisements that promote or model the unsafe or illegal
    use of potentially dangerous products, there was no reason to think
    that the present action represented the sort of civil action that
    Congress sought to bar.
    (iii) although the statement of findings and purposes emphasizes
    the importance of preserving the rights enshrined in the second
    amendment to the United States constitution, it was not clear, in
    light of prior United States Supreme Court and other federal prece-
    dent, that the second amendment’s protections extend to assault
    weapons such as the rifle at issue in the present case.
    c. The defendants could not prevail on their claim that construing a
    statute of general applicability such as CUTPA to be a predicate statute
    would lead to the absurd result that, if the predicate exception were to
    encompass every statute that might be capable of being applied to the
    sale or manufacturing of firearms, then virtually any action seeking to
    hold firearms manufacturers or sellers liable for third-party gun violence
    could proceed; the plaintiffs’ wrongful marketing claims may proceed
    without crippling PLCAA, as those claims allege only that one specific
    family of firearms sellers advertised one particular assault weapon in
    an uniquely unscrupulous manner, promoting its suitability for illegal,
    offensive assaults.
    d. Extrinsic indicia of congressional intent also supported the conclusion
    that CUTPA, as applied to the plaintiffs’ claims, qualified as a predicate
    statute under PLCAA:
    (i) applying the canon of statutory construction that a federal law
    is not to be construed to have superseded the historic police powers
    of the states unless that was the clearly expressed and manifest
    purpose of Congress, and observing that the regulation of advertising
    that threatens the public health, safety and morals has long been
    considered a core exercise of the states’ police powers, this court
    concluded that, because there was no indication in the statutory
    text or statement of findings and purposes of PLCAA that Congress
    intended to restrict the power of the states to regulate wrongful
    advertising, particularly advertising that encourages consumers to
    engage in egregious criminal conduct, it could not find that the
    plaintiffs’ wrongful marketing claims under CUTPA were precluded
    by PLCAA.
    (ii) the defendants could not prevail on their claim that the canon
    of ejusdem generis, which dictates that, when a statute sets forth
    a general category of persons or things and then enumerates specific
    examples thereof, and when the scope of the general category is
    unclear, a rebuttable presumption may arise that the general cate-
    gory encompasses only things similar in nature to the specific exam-
    ples that follow, resolved in their favor any statutory ambiguity as
    to whether CUTPA falls within the purview of the predicate excep-
    tion, as the predicate exception expressly contains two examples
    of statutes that are applicable to the sale or marketing of firearms,
    none of which relates to consumer protection or unfair trade prac-
    tices; the canon of ejusdem generis was inapplicable to the predicate
    exception in the face of a contrary manifestation of legislative intent,
    and the most reasonable interpretation of the legislative history
    surrounding the inclusion of the two examples indicated that they
    were added to the predicate exception not in an effort to define,
    clarify, or narrow the universe of laws that qualify as predicate
    statutes but, rather, simply to stave off the politically potent attack
    that PLCAA would have barred actions such as one that had arisen
    from a widely reported sniper attack involving a semiautomatic
    weapon in the District of Columbia a few years prior to the passage
    of PLCAA.
    (iii) the defendants could not rely on the canon that statutory excep-
    tions, such as the predicate exception, must be construed narrowly
    to preserve the primary purpose of the entire statutory scheme, as
    the defendants misperceived the primary purpose of PLCAA, which
    was not to shield firearms sellers from liability for wrongful or
    illegal conduct.
    (iv) the legislative history of similar federal legislation proposed but
    not passed in the same year that PLCAA was introduced, which
    would have bestowed PLCAA-type immunity on fast food restaurant
    companies to protect them from actions seeking to hold them liable
    for consumers’ obesity and related health problems, and which con-
    tained substantially identical language to that set forth in the predi-
    cate exception in PLCAA, made clear that the ‘‘applicable’’ statutes
    for purposes of the predicate exception in the proposed legislation
    were not limited to laws that directly and specifically regulated the
    food industry but, rather, encompassed state consumer protection
    laws, such as CUTPA, even though such provisions constituted laws
    of general applicability that did not expressly address food and
    beverage marketing or labeling.
    (v) this court’s review of the legislative history of PLCAA led it to
    conclude that Congress did not intend to limit the scope of the
    predicate exception to violations of firearms specific laws or to
    confer immunity from all claims alleging that firearms sellers vio-
    lated laws governing unfair trade practices, as the sponsor and
    cosponsors of the proposed legislation that became PLCAA empha-
    sized that their primary concern was not with actions such as the
    present one, in which individual plaintiffs who have been harmed
    in a specific incident of gun violence seek to hold the sellers responsi-
    ble for specific misconduct in selling the weapons involved, but,
    rather, sought to preclude the rising number of frivolous actions
    brought by municipalities and anti-gun activists that target the entire
    firearms industry, and, furthermore, many legislators stated or
    implied that the only actions that would be barred by PLCAA would
    be ones in which a firearms manufacturer or seller bore no responsi-
    bility or blame for the misuse of its firearms in the commission of
    a crime or for the plaintiff’s injuries, and sought to foreclose only
    novel legal theories and unprecedented tort theories, unlike the legal
    theories advanced in the present case, that had been developed
    by anti-gun activists with the goal of putting firearms sellers out
    of business.
    7. In light of this court’s holdings, the trial court’s judgment was reversed
    insofar as it ruled that the plaintiffs lacked standing under CUTPA
    and insofar as it concluded that the plaintiffs’ wrongful death claims
    predicated on the theory that any sale of military style assault weapons
    to the civilian market constituted an unfair trade practice were not time
    barred, the trial court’s judgment was affirmed in all other respects,
    and the case was remanded for further proceedings.
    (Three justices dissenting in part in one opinion)
    Argued November 14, 2017—officially released March 19, 2019
    Procedural History
    Action to recover damages for, inter alia, the wrongful
    death of the named plaintiff’s decedent resulting from
    the defendants’ alleged violation of the Connecticut
    Unfair Trade Practices Act, and for other relief, brought
    to the Superior Court in the judicial district of Fairfield,
    where the court, Bellis, J., granted the motions of the
    named defendant et al. to strike the amended complaint
    and rendered judgment for the named defendant et al.,
    from which the plaintiffs appealed; thereafter, the court,
    Bellis, J., granted the motion to strike filed by the defen-
    dant Riverview Sales, Inc., and rendered judgment
    thereon, and the plaintiffs filed a separate appeal.
    Reversed in part; further proceedings.
    Joshua D. Koskoff, with whom were Alinor C. Ster-
    ling and Katherine Mesner-Hage, for the appellants
    (plaintiffs).
    James Vogts, pro hac vice, and Christopher Renzulli,
    with whom were Scott M. Harrington and, on the brief,
    Andrew A. Lothson, pro hac vice, Scott C. Allan, Jona-
    than P. Whitcomb and Peter M. Berry, for the appel-
    lees (defendants).
    Howard Zelbo, Evan A. Davis, pro hac vice, and
    Elizabeth Vicens, pro hac vice, filed a brief for Trinity
    Church Wall Street as amicus curiae.
    James J. Healy filed a brief for Nora Freeman
    Engstrom et al. as amici curiae.
    Matthew H. Geelan, Michael J. Dell, pro hac vice,
    and Rebecca T. Dell, pro hac vice, filed a brief for Katie
    Bakes et al. as amici curiae.
    Vaughan Finn and Thomas H. Zellerbach, pro hac
    vice, filed a brief for The Brady Center To Prevent Gun
    Violence as amicus curiae.
    John J. Kennedy, Jr., Brendan K. Nelligan, Brad S.
    Karp, pro hac vice, H. Christopher Boehning, pro hac
    vice, and Amy J. Beaux, pro hac vice, filed a brief for the
    Law Center To Prevent Gun Violence as amicus curiae.
    George Jepsen, former attorney general, Perry Zinn
    Rowthorn, former deputy attorney general, Kimberly
    Massicotte, associate attorney general, and Jeremy
    Pearlman, assistant attorney general, filed a brief for
    the State of Connecticut et al. as amici curiae.
    Daniel J. Klau filed a brief for CT Against Gun Vio-
    lence et al. as amici curiae.
    David N. Rosen and Alexander Taubes filed a brief
    for Newtown Action Alliance et al. as amici curiae.
    Kenneth R. Slater, Jr., David H. Thompson, pro hac
    vice, Peter A. Patterson, pro hac vice, and John D.
    Ohlendorf, pro hac vice, filed a brief for the Connecticut
    Citizens Defense League, Inc., as amicus curiae.
    Lawrence G. Keane and Victor E. Schwartz, pro hac
    vice, filed a brief for the National Shooting Sports Foun-
    dation as amicus curiae.
    Robert J. Chomiak filed a brief for the Connecticut
    Defense Lawyers Association as amicus curiae.
    Kenneth R. Slater, Jr., Paul D. Clement, pro hac vice,
    and Erin E. Murphy, pro hac vice, filed a brief for the
    National Rifle Association of America, Inc., as amicus
    curiae.
    Joseph P. Secola filed a brief for Gun Owners of
    America, Inc., et al. as amici curiae.
    Opinion
    TABLE OF CONTENTS
    Page
    I.  PROCEDURAL HISTORY . . . . . . . . . . . . . .            .     xx
    II. ALLEGED FACTS . . . . . . . . . . . . . . . . . .         .     xx
    III.NEGLIGENT ENTRUSTMENT . . . . . . . . . . .               .     xx
    IV. WRONGFUL DEATH AND CUTPA: ISSUES OF
    STATE LAW . . . . . . . . . . . . . . . . . . . . . .     .    xx
    A. CUTPA Standing . . . . . . . . . . . . . . . . .       .    xx
    B. Statute of Limitations. . . . . . . . . . . . . . .    .    xx
    1. Procedural History . . . . . . . . . . . . . .      .    xx
    2. Legal Principles . . . . . . . . . . . . . . . .    .    xx
    C. Connecticut Product Liability Act Preemption           .    xx
    D. CUTPA Personal Injury Damages . . . . . . . .          .    xx
    V. WRONGFUL DEATH AND CUTPA: ISSUES OF
    FEDERAL LAW . . . . . . . . . . . . . . . . . . . .       .    xx
    A. PLCAA Overview . . . . . . . . . . . . . . . . .       .    xx
    B. The Plain Language of the Statute . . . . . . .        .    xx
    1. The Predicate Exception . . . . . . . . . . .       .    xx
    2. The Statutory Framework . . . . . . . . . .         .    xx
    3. The Statement of Findings and Purposes. .           .    xx
    4. Absurd Result . . . . . . . . . . . . . . . . .     .    xx
    C. Extrinsic Evidence of Congressional Intent . .         .    xx
    1. Canons of Statutory Construction . . . . . .        .    xx
    a. Clear Statement Requirement . . . . . . .        .    xx
    b. Ejusdem Generis . . . . . . . . . . . . . .      .    xx
    c. Statutory Exceptions To Be Construed
    Narrowly . . . . . . . . . . . . . . . . . . .   .    xx
    2. Related Legislation . . . . . . . . . . . . . .     .    xx
    3. The Legislative History of PLCAA . . . . . .        .    xx
    VI. CONCLUSION. . . . . . . . . . . . . . . . . . . . .       .    xx
    PALMER, J. On December 14, 2012, twenty year old
    Adam Lanza forced his way into Sandy Hook Elemen-
    tary School in Newtown and, during the course of 264
    seconds, fatally shot twenty first grade children and six
    staff members, and wounded two other staff members.
    Lanza carried out this massacre using a Bushmaster
    XM15-E2S semiautomatic rifle that was allegedly manu-
    factured, distributed, and ultimately sold to Lanza’s
    mother by the various defendants in this case. There
    is no doubt that Lanza was directly and primarily
    responsible for this appalling series of crimes. In this
    action, however, the plaintiffs—administrators of the
    estates of nine of the decedents—contend that the
    defendants also bear some of the blame. The plaintiffs
    assert a number of different legal theories as to why
    the defendants should be held partly responsible for the
    tragedy. The defendants counter that all of the plaintiffs’
    legal theories are not only barred under Connecticut
    law, but also precluded by a federal statute, the Protec-
    tion of Lawful Commerce in Arms Act (PLCAA), Pub.
    L. No. 109-92, 119 Stat. 2095 (2005), codified at 15 U.S.C.
    §§ 7901 through 7903 (2012), which, with limited excep-
    tions, immunizes firearms manufacturers, distributors,
    and dealers from civil liability for crimes committed by
    third parties using their weapons. See 15 U.S.C. §§ 7902
    (a) and 7903 (5) (2012).
    For the reasons set forth in this opinion, we agree
    with the defendants that most of the plaintiffs’ claims
    and legal theories are precluded by established Con-
    necticut law and/or PLCAA. For example, we expressly
    reject the plaintiffs’ theory that, merely by selling semi-
    automatic rifles—which were legal at the time1—to the
    civilian population, the defendants became responsible
    for any crimes committed with those weapons.
    The plaintiffs have offered one narrow legal theory,
    however, that is recognized under established Connecti-
    cut law. Specifically, they allege that the defendants
    knowingly marketed, advertised, and promoted the
    XM15-E2S for civilians to use to carry out offensive,
    military style combat missions against their perceived
    enemies. Such use of the XM15-E2S, or any weapon for
    that matter, would be illegal, and Connecticut law does
    not permit advertisements that promote or encourage
    violent, criminal behavior. Following a scrupulous
    review of the text and legislative history of PLCAA, we
    also conclude that Congress has not clearly manifested
    an intent to extinguish the traditional authority of our
    legislature and our courts to protect the people of Con-
    necticut from the pernicious practices alleged in the
    present case. The regulation of advertising that threat-
    ens the public’s health, safety, and morals has long been
    considered a core exercise of the states’ police powers.
    Accordingly, on the basis of that limited theory, we
    conclude that the plaintiffs have pleaded allegations
    sufficient to survive a motion to strike and are entitled
    to have the opportunity to prove their wrongful market-
    ing allegations. We affirm the trial court’s judgment
    insofar as that court struck the plaintiffs’ claims predi-
    cated on all other legal theories.
    I
    PROCEDURAL HISTORY
    The plaintiffs brought the present action in 2014,
    seeking damages and unspecified injunctive relief.2 The
    defendants include the Bushmaster defendants (Rem-
    ington),3 one or more of which is alleged to have manu-
    factured the Bushmaster XM15-E2S semiautomatic rifle
    that was used in the crimes; the Camfour defendants,4
    distributors that allegedly purchased the rifle from Rem-
    ington and resold it to the Riverview defendants; and
    the Riverview defendants,5 retailers that allegedly sold
    the rifle to Adam Lanza’s mother, Nancy Lanza, in
    March, 2010.6 The gravamen of the plaintiffs’ claims,
    which are brought pursuant to this state’s wrongful
    death statute, General Statutes § 52-555,7 is that the
    defendants (1) negligently entrusted to civilian consum-
    ers an AR-15 style assault rifle8 that is suitable for use
    only by military and law enforcement personnel, and
    (2) violated the Connecticut Unfair Trade Practices Act
    (CUTPA), General Statutes § 42-110a et seq.,9 through
    the sale or wrongful marketing of the rifle.
    The defendants moved to strike the plaintiffs’ com-
    plaint, contending that all of the plaintiffs’ claims are
    barred by PLCAA. The defendants also argued that, to
    the extent that the plaintiffs’ claims sound in negligent
    entrustment, the plaintiffs failed to state a legally valid
    negligent entrustment claim under Connecticut com-
    mon law, and, to the extent that their claims are predi-
    cated on alleged CUTPA violations, they are legally
    insufficient because, among other things, (1) the plain-
    tiffs lack standing to bring a CUTPA action, (2) the
    plaintiffs’ claims are time barred by CUTPA’s three year
    statute of limitations; see General Statutes § 42-110g
    (f); (3) personal injuries and death are not cognizable
    CUTPA damages, and (4) the plaintiffs’ CUTPA claims
    are simply veiled product liability claims and, therefore,
    are barred by General Statutes § 52-572n (a), the exclu-
    sivity provision of the Connecticut Product Liability Act
    (Product Liability Act).10
    In response, the plaintiffs argued that PLCAA does
    not confer immunity on the defendants for purposes of
    this case because two statutory exceptions to PLCAA
    immunity—for claims alleging negligent entrustment
    (negligent entrustment exception)11 and for claims
    alleging a violation of a statute applicable to the sale
    or marketing of firearms (predicate exception)12—apply
    to their claims. The plaintiffs further argued that, for
    various reasons, the defendants’ state law negligent
    entrustment and CUTPA arguments were ill founded.
    Although the trial court rejected most of the defen-
    dants’ arguments, the court concluded that (1) the plain-
    tiffs’ allegations do not fit within the common-law tort
    of negligent entrustment, (2) PLCAA bars the plaintiffs’
    claims insofar as those claims sound in negligent
    entrustment, and (3) the plaintiffs lack standing to bring
    wrongful death claims predicated on CUTPA violations
    because they never entered into a business relationship
    with the defendants. Accordingly, the court granted
    in their entirety the defendants’ motions to strike the
    plaintiffs’ amended complaint.
    On appeal, the plaintiffs challenge each of those con-
    clusions.13 For their part, the defendants contend, as
    alternative grounds for affirmance, that the trial court
    improperly rejected their other CUTPA arguments. We
    conclude that the majority of the plaintiffs’ claims were
    properly struck insofar as those claims are predicated
    on the theory that the sale of the XM15-E2S rifle to
    Lanza’s mother or to the civilian market generally con-
    stituted either negligent entrustment; see part III of this
    opinion; or an unfair trade practice. See part IV B of this
    opinion. We also conclude, however, that the plaintiffs
    have standing to prosecute their CUTPA claims under
    Connecticut law. See part IV A of this opinion. We
    further conclude that PLCAA does not bar the plaintiffs
    from proceeding on the single, limited theory that the
    defendants violated CUTPA by marketing the XM15-
    E2S to civilians for criminal purposes, and that those
    wrongful marketing tactics caused or contributed to
    the Sandy Hook massacre.14 See part V of this opinion.
    Accordingly, we affirm in part and reverse in part the
    judgment of the trial court and remand the case for
    further proceedings.
    II
    ALLEGED FACTS
    Because we are reviewing the judgment of the trial
    court rendered on a motion to strike, we must assume
    the truth of the following facts, as alleged by the plain-
    tiffs.15 Lanza carried out the Sandy Hook massacre using
    a Bushmaster XM15-E2S rifle. That rifle is Remington’s
    version of the AR-15 assault rifle, which is substantially
    similar to the standard issue M16 military service rifle
    used by the United States Army and other nations’
    armed forces, but fires only in semiautomatic mode.
    The AR-15 and M16 are highly lethal weapons that are
    engineered to deliver maximum carnage with extreme
    efficiency. Several features make these rifles especially
    well suited for combat and enable a shooter to inflict
    unparalleled carnage. Rapid semiautomatic fire
    ‘‘unleashes a torrent of bullets in a matter of seconds.’’
    The ability to accommodate large capacity magazines
    allows for prolonged assaults. Exceptional muzzle
    velocity makes each hit catastrophic. Indeed, the plain-
    tiffs contend, bullets fired from these rifles travel at
    such a high velocity that they cause a shockwave to pass
    through the body upon impact, resulting in catastrophic
    injuries even in areas remote to the direct wound.
    Finally, the fact that the AR-15 and M16 are lightweight,
    air-cooled, gas-operated, and magazine fed, enabling
    rapid fire with limited recoil, means that their lethality is
    not dependent on good aim or ideal combat conditions.
    These features endow the AR-15 with a lethality that
    surpasses even that of other semiautomatic weapons.
    ‘‘The net effect is more wounds, of greater severity, in
    more victims, in less time.’’ That lethality, combined
    with the ease with which criminals and mentally unsta-
    ble individuals can acquire an AR-15, has made the rifle
    the weapon of choice for mass shootings, including
    school shootings.
    The particular weapon at issue in this case was manu-
    factured and sold by the Bushmaster defendants. Some-
    time prior to March, 2010, the Bushmaster defendants
    sold the rifle to the Camfour defendants. The Camfour
    defendants subsequently sold the rifle to the Riverview
    defendants, who operate a retail gun store located in
    the town of East Windsor.
    In March, 2010, Lanza’s mother purchased the rifle
    from the Riverview defendants. Lanza, who was seven-
    teen years old at the time, had expressed a desire to join
    the elite United States Army Rangers unit. His mother
    bought the rifle to give to or share with him in order
    to connect with him. However, when Lanza turned eigh-
    teen on April 22, 2010, he did not enlist in the military.
    Still, he gained unfettered access to a military style
    assault rifle.
    Eight months later, on the morning of December 14,
    2012, Lanza retrieved the rifle and ten 30 round maga-
    zines. Using a technique taught in the first person
    shooter video games that he played, he taped several
    of those magazines together to allow for faster reload-
    ing. He then drove to Sandy Hook Elementary School.
    Just before 9:30 a.m., Lanza shot his way into the
    locked school using the XM15-E2S. He immediately shot
    and killed Mary Joy Sherlach as well as the school’s
    principal. He subsequently shot and wounded two
    staff members.
    Lanza next entered Classroom 8, where he used the
    rifle to kill two adults and fifteen first grade children,
    including five of the plaintiffs. Finally, he entered Class-
    room 10, where he used the rifle to kill two adults and
    five first grade children, including three of the plaintiffs.
    Nine children from Classroom 10 were able to escape
    when Lanza paused to reload with another magazine.
    In total, the attack lasted less than four and one-half
    minutes, during which Lanza fired at least 154 rounds
    from the XM15-E2S, killing twenty-six and wounding
    two others.16
    The plaintiffs filed the present action in 2014 seeking
    damages and injunctive relief. Each of the counts in
    the operative first amended complaint is predicated on
    two distinct theories of liability. First, the plaintiffs
    contend that the AR-15 is a military grade weapon that
    is ‘‘grossly ill-suited’’ for legitimate civilian purposes
    such as self-defense and recreation. They also allege
    that the AR-15 has become the weapon of choice for
    mass shootings and, therefore, that the risks associated
    with selling the weapon to the civilian market far out-
    weigh any potential benefits. The defendants continued
    to sell the XM15-E2S despite their knowledge of these
    facts. Therefore, the plaintiffs contend, it was both neg-
    ligent and an unfair trade practice for each of the defen-
    dants to sell the weapon, knowing that it eventually
    would be purchased by a civilian customer who might
    share it with other civilian users.
    The plaintiffs’ second theory of liability is that the
    defendants advertised and marketed the XM15-E2S in
    an unethical, oppressive, immoral and unscrupulous
    manner. They contend that the defendants have sought
    to grow the AR-15 market by extolling the militaristic
    and assaultive qualities of their AR-15 rifles and, specifi-
    cally, the weapon’s suitability for offensive combat mis-
    sions. The plaintiffs argue that the defendants’ milita-
    ristic marketing reinforces the image of the AR-15 as
    a combat weapon that is intended to be used for the
    purposes of waging war and killing human beings. Con-
    sistent with that image, the defendants further pro-
    moted the XM15-E2S as a combat weapon system by
    designating in their product catalogues that the rifle
    comes ‘‘standard’’ with a 30 round magazine which,
    the plaintiffs allege, differs from how the defendants
    promote and sell rifles for legal civilian purposes such
    as hunting and sport shooting.17
    The plaintiffs further contend that the defendants
    unethically promoted their assault weapons for offen-
    sive, military style missions by publishing advertise-
    ments and distributing product catalogs that (1)
    promote the AR-15 as ‘‘the uncompromising choice
    when you demand a rifle as mission adaptable as you
    are,’’ (2) depict soldiers moving on patrol through jun-
    gles, armed with Bushmaster rifles, (3) feature the slo-
    gan ‘‘[w]hen you need to perform under pressure,
    Bushmaster delivers,’’ superimposed over the silhou-
    ette of a soldier holding his helmet against the backdrop
    of an American flag, (4) tout the ‘‘military proven perfor-
    mance’’ of firearms like the XM15-E2S, (5) promote
    civilian rifles as ‘‘the ultimate combat weapons system,’’
    (6) invoke the unparalleled destructive power of their
    AR-15 rifles, (7) claim that the most elite branches of
    the United States military, including the United States
    Navy SEALs, the United States Army Green Berets and
    Army Rangers, and other special forces, have used the
    AR-15, and (8) depict a close-up of an AR-15 with the
    following slogan: ‘‘Forces of opposition, bow down. You
    are single-handedly outnumbered.’’
    Finally, with respect to this second, wrongful market-
    ing theory of liability, the plaintiffs contend that the
    defendants’ marketing of the XM15-E2S to civilians for
    offensive assault missions was a substantial factor in
    causing the plaintiffs’ injuries. Specifically, they con-
    tend that Lanza had dreamed as a child of joining the
    elite Army Rangers unit of the United States Army and
    was, therefore, especially susceptible to militaristic
    marketing. They further contend that he selected the
    XM15-E2S for his assault from among an arsenal that
    included various less lethal arms—at least three hand-
    guns, one shotgun, two bolt action rifles, and three
    samurai swords—and that he specifically chose the
    XM15-E2S not only for its functional capabilities,
    including its assaultive qualities and efficiency in
    inflicting mass casualties, but also because of its mar-
    keted association with the military.18 Finally, they con-
    tend that Lanza was a devoted player of first person
    shooter games featuring variants of the XM15-E2S and
    that he employed techniques taught in those games to
    enhance the lethality of his assault on the school. In
    other words, the plaintiffs allege that the attack, had it
    occurred at all, would have been less lethal and the
    carnage less grievous if Lanza had not been encouraged
    by the defendants’ marketing campaign to select the
    XM15-E2S as his weapon of choice and taught by violent
    video games how to kill with it most efficiently. Addi-
    tional facts and procedural history will be set forth
    as necessary.
    III
    NEGLIGENT ENTRUSTMENT
    In opposition to the defendants’ motions to strike,
    the plaintiffs argued that their claims were not barred
    by PLCAA because the claims are predicated on allega-
    tions of negligent entrustment and CUTPA violations,
    both of which satisfy statutory exceptions to PLCAA
    immunity. In this part of the opinion, we consider
    whether the trial court correctly concluded that the
    plaintiffs’ claims were legally insufficient to the extent
    that those claims are predicated on a theory of negligent
    entrustment. The trial court concluded both that the
    plaintiffs had not sufficiently pleaded a cause of action
    in negligent entrustment under Connecticut common
    law and, in the alternative, that the plaintiffs’ allegations
    did not satisfy PLCAA’s statutory definition of negligent
    entrustment. See 15 U.S.C. § 7903 (5) (B) (2012).19 The
    plaintiffs challenge both conclusions on appeal.
    Because we agree with the trial court that the plaintiffs
    have not pleaded a legally sufficient cause of action in
    negligent entrustment under our state’s common law,
    we need not consider whether negligent entrustment
    claims must meet stricter requirements in order to sat-
    isfy the federal statutory exception.
    The following additional procedural history is rele-
    vant to this issue. In response to the defendants’
    motions to strike, the plaintiffs argued that their claims
    are not precluded by PLCAA because each of their
    claims is predicated in part on a theory of negligent
    entrustment and PLCAA does not confer immunity on
    sellers of firearms in actions for negligent entrustment.
    See 15 U.S.C. § 7903 (5) (A) (ii) (2012).20 In its decision
    granting the defendants’ motions to strike, the trial
    court concluded that an action for negligent entrust-
    ment will lie only when the supplier of a dangerous
    instrumentality such as a firearm knows or has reason
    to know that the direct entrustee is likely to use the
    item unsafely. Because the plaintiffs did not allege that
    there was any specific reason to believe that the Cam-
    four defendants (as direct entrustees of the Remington
    defendants), the Riverview defendants (as direct
    entrustees of the Camfour defendants), or Lanza’s
    mother (as a direct entrustee of the Riverview defen-
    dants) was incompetent to operate the XM15-E2S or had
    a propensity to use the weapon in an unsafe manner,
    the court granted all of the defendants’ motions to strike
    with respect to the plaintiffs’ negligent entrustment the-
    ories of liability.
    We commence our review of this issue with a brief
    discussion of the history of and principles that animate
    the tort of negligent entrustment. The cause of action
    for negligent entrustment represents a departure from
    the general rule that an individual cannot be held liable
    for the conduct of others. It reflects a legitimate societal
    concern that a person in possession of a dangerous
    instrument should bear the responsibility of exercising
    care when entrusting that instrument to another, given
    the serious risk to society if items like firearms or auto-
    mobiles should fall into unfit hands. See J. Fisher, Com-
    ment, ‘‘So How Do You Hold This Thing Again?: Why
    the Texas Supreme Court Should Turn the Safety off
    the Negligent Entrustment of a Firearm Cause of
    Action,’’ 46 Tex. Tech. L. Rev. 489, 495, 501 (2014). The
    primary question that we must resolve is whether these
    principles apply only when the entrustor believes or
    has specific reason to believe that the direct entrustee
    is likely to use the item unsafely or, rather, whether
    they also apply when it is reasonably foreseeable that
    the entrustment ultimately will lead to injurious use,
    whether by the direct entrustee or by some unknown
    third party.21 If the former, then the trial court properly
    found for the defendants on this issue as a matter of
    law; if the latter, then the plaintiffs are correct that the
    plaintiffs’ claim presents an issue of fact to be decided
    by a jury.
    Although the idea that it may be wrong to entrust a
    weapon or other dangerous item to one likely to misuse
    it is as old as civilization,22 the common-law tort of
    negligent entrustment traces its origins to Dixon v. Bell,
    105 Eng. Rep. 1023 (K.B. 1816). See B. Todd, ‘‘Negligent
    Entrustment of Firearms,’’ 6 Hamline L. Rev. 467, 467
    and n.1 (1983). In Dixon, the defendant sent a preado-
    lescent girl to retrieve a loaded gun, resulting in the
    accidental shooting of the plaintiff’s son. See Dixon v.
    
    Bell, supra
    , 1023. In upholding a verdict for the plaintiff
    that the defendant was liable for entrusting the girl
    with the care and custody of the weapon, the court
    recognized that ‘‘he well [knew] that the said [girl] was
    too young, and an unfit and improper person to be sent
    for the gun . . . .’’ 
    Id. American courts
    began applying the doctrine of negli-
    gent entrustment in the 1920s, following the advent of
    the mass produced automobile; see J. 
    Fisher, supra
    , 46
    Tex. Tech. L. Rev. 493; and Connecticut first recognized
    the common-law cause of action in Turner v. American
    District Telegraph & Messenger Co., 
    94 Conn. 707
    , 
    110 A. 540
    (1920). In that case, the defendant security com-
    pany entrusted a loaded pistol to an employee who later
    instigated a fight with and ultimately shot the plaintiff,
    a customer’s night watchman. 
    Id., 708–11 (preliminary
    statement of facts). This court held that there was insuf-
    ficient evidence to support a verdict for the plaintiff on
    his negligent entrustment claim because there was not
    ‘‘even a scintilla of evidence that the defendant had or
    ought to have had knowledge or even suspicion that
    [its employee] possessed any of the traits . . . attrib-
    uted to him by the plaintiff,’’ including that ‘‘he was a
    reckless person, liable to fall into a passion, and unfit
    to be [e]ntrusted with a deadly weapon . . . .’’ 
    Id., 716. ‘‘Without
    this vitally important fact,’’ the court con-
    cluded, ‘‘the plaintiff’s claim falls to the ground
    . . . .’’ 
    Id. Other Connecticut
    cases decided in the early twenti-
    eth century, although not always expressly resolved
    under the rubric of negligent entrustment, also sug-
    gested that a person can be held liable for third-party
    injuries resulting from another’s use of a dangerous
    item only if the entrustment of that item was made with
    actual or constructive knowledge that misuse by the
    entrustee was foreseeable. In Wood v. O’Neil, 
    90 Conn. 497
    , 
    97 A. 753
    (1916), for example, this court held that
    no cause of action in negligence could be maintained
    against the parents of a fifteen year old boy who acci-
    dentally shot a companion with a shotgun because the
    parents, in permitting the boy to use the gun, had no
    specific knowledge that he ‘‘was possessed of a marked
    careless disposition.’’ 
    Id., 500. Subsequently,
    in Greeley v. Cunningham, 
    116 Conn. 515
    , 
    165 A. 678
    (1933), we articulated the standards that
    govern a negligent entrustment action in the context
    of automobiles, which since has become the primary
    context in which such claims have arisen. See generally
    J. 
    Fisher, supra
    , 46 Tex. Tech. L. Rev. 489. In Greeley, the
    plaintiff alleged that the defendant had been negligent
    in entrusting his car to an unlicensed driver, who subse-
    quently caused an accident while attempting to pass the
    plaintiff’s vehicle. See Greeley v. 
    Cunningham, supra
    ,
    517–18. ‘‘[Although] liability cannot be imposed [on] an
    owner merely because he [e]ntrusts [his automobile]
    to another to drive [on] the highways,’’ the court
    explained, ‘‘[i]t is . . . coming to be generally held that
    the owner may be liable for injury resulting from the
    operation of an automobile he loans to another when
    he knows or ought reasonably to know that the one to
    whom he [e]ntrusts it is so incompetent to operate it,
    by reason of inexperience or other cause, that the owner
    ought reasonably to anticipate the likelihood that in its
    operation injury will be done to others.’’ (Emphasis
    added.) 
    Id., 518. This
    court proceeded to set forth the
    elements of a cause of action sounding in negligent
    entrustment of an automobile: (1) the owner of an auto-
    mobile entrusts it to another person (2) whom the
    owner knows or should reasonably know is so incompe-
    tent to operate it that injury to others should reasonably
    be anticipated, and (3) such incompetence results in
    injury. 
    Id., 520. Since
    this court decided Wood, Turner, and Greeley, it
    never has suggested that a cause of action for negligent
    entrustment—whether involving a vehicle, a weapon,
    or some other dangerous item—will lie in the absence
    of evidence that the direct entrustee is likely to use the
    item unsafely. Most jurisdictions that have recognized
    a cause of action in negligent entrustment likewise
    require that the actor have actual or constructive knowl-
    edge that the specific person to whom a dangerous
    instrumentality is directly entrusted is unfit to use it
    properly. See, e.g., J. 
    Fisher, supra
    , 46 Tex. Tech. L.
    Rev. 496; B. 
    Todd, supra
    , 6 Hamline L. Rev. 467; S. Beal,
    ‘‘Saving Negligent Entrustment Claims,’’ Trial, Febru-
    ary, 2007, p. 35.
    In accordance with the majority view, this also is the
    rule set forth in the Restatement (Second) of Torts.
    Section 308 of the Restatement (Second) provides that
    ‘‘[i]t is negligence to permit a third person to use a thing
    . . . [that] is under the control of the actor, if the actor
    knows or should know that such person intends or is
    likely to use the thing . . . in such a manner as to
    create an unreasonable risk of harm to others.’’ (Empha-
    sis added.) 2 Restatement (Second), Torts § 308, p. 100
    (1965). Section 390, which further defines the tort of
    negligent entrustment, provides that ‘‘[o]ne who sup-
    plies . . . a chattel for the use of another whom the
    supplier knows or has reason to know to be likely
    because of his youth, inexperience, or otherwise, to use
    it in a manner involving unreasonable risk of physical
    harm to himself and others . . . is subject to liability
    for physical harm resulting to them.’’ 2 
    id., § 390,
    p. 314;
    see also B. 
    Todd, supra
    , 6 Hamline L. Rev. 467 and n.5.
    We take it as well established, then, that, in order to
    prove negligent entrustment, a plaintiff must demon-
    strate that (1) the defendant has entrusted a potentially
    dangerous instrumentality to a third person (2) whom
    the entrustor knows or should know intends or is likely
    to use the instrumentality in a manner that involves
    unreasonable risk of physical harm, and (3) such use
    does in fact cause harm to the entrustee or others.
    The rule that a cause of action for negligent
    entrustment will lie only when the entrustor knows or
    has reason to know that the direct entrustee is likely
    to use a dangerous instrumentality in an unsafe manner
    would bar the plaintiffs’ negligent entrustment claims.
    Specifically, there is no allegation in this case that there
    was any reason to expect that Lanza’s mother was likely
    to use the rifle in an unsafe manner.23
    The plaintiffs, recognizing that they cannot prevail
    under this rule, invite us to adopt a different framework,
    one ‘‘that focuses on the existence of a nexus between
    the defendant and the dangerous user—rather than the
    number of steps between them . . . .’’ In other words,
    their proposal is that a party alleging negligent
    entrustment need prove only that it was reasonably
    foreseeable that, following the initial entrustment of a
    dangerous instrumentality, that instrumentality ulti-
    mately would come into the possession of someone
    who would use it in an unsafe manner. A jury could
    find that standard satisfied in this case, they contend,
    because (1) Remington allegedly marketed its assault
    rifles to young men who play violent, first person
    shooter video games and who, as a class, have a history
    of using such rifles in real mass shootings, and (2)
    there is evidence that individuals who legally purchase
    weapons such as the AR-15 often share the weapons
    with family members, including young men.
    We decline the plaintiffs’ invitation to stretch the
    doctrine of negligent entrustment so far beyond its his-
    torical moorings. We recognize that some of our sister
    state courts have permitted negligent entrustment
    actions to proceed when, although there was no indica-
    tion that the direct entrustee was incompetent to use
    a dangerous item, there was reason to believe that the
    entrustee would in turn share the item with a specific
    third party who would misuse it. This has been the case,
    for example, when a parent or other agent purchased
    a weapon or vehicle for a child who was present at the
    place and time of sale.24 We need not decide whether
    and to what extent Connecticut would recognize a
    cause of action for negligent entrustment under such
    circumstances, however, because, in the present case,
    the plaintiffs do not allege that any of the defendants
    possessed any knowledge or had any specific reason
    to believe either that Lanza’s mother would share the
    XM15-E2S with her son or that he was especially likely
    to operate it unsafely or illegally. In any event, the
    plaintiffs have failed to cite to a single case, from any
    jurisdiction, that allowed an action for negligent
    entrustment to proceed when the nexus between a man-
    ufacturer of a product and the person who ultimately
    used that product in an unsafe manner was as attenu-
    ated as it is in the present case.25
    We also recognize that there is authority for the prop-
    osition that entrustment may be deemed negligent when
    the entrustor has no specific knowledge regarding the
    entrustee’s personal competence or character but
    knows that the entrustee is a member of a class that
    is notoriously unfit to safely utilize the entrusted item.
    See 2 Restatement (Second), supra, § 308, comment (b),
    p. 100. The plaintiffs argue that we should apply that
    principle in this case because (1) gun buyers as a class
    are known to sometimes share their weapons with fam-
    ily members, including young males, and (2) young
    males, in turn, are known to sometimes use assault
    weapons to commit mass shootings. Once again, we
    decline the invitation to so dramatically expand the
    scope of negligent entrustment liability.
    As we noted, the tort of negligent entrustment saw
    its florescence, if not its modern genesis, in the advent
    of the mass produced automobile. See B. 
    Todd, supra
    ,
    6 Hamline L. Rev. 467; A. Cholodofsky, Note, ‘‘Torts:
    Does the Negligent Entrustment Doctrine Apply to Sell-
    ers?’’ 39 U. Fla. L. Rev. 925, 928 (1987). In some
    instances, a person may be unsuited to drive an automo-
    bile because he is reckless, or inebriated, or otherwise
    distinctly unfit to drive safely on the public roads. See
    A. 
    Cholodofsky, supra
    , 926 and nn. 5–6. It also is a
    matter of common sense and common knowledge, how-
    ever, that certain classes of people—e.g., young chil-
    dren and blind persons—are inherently unfit to drive.
    Our laws recognize as much. See General Statutes § 14-
    36 (c) and (e) (establishing, among other things, age
    and vision screening requirements for motor vehicle
    operator’s permit or license). Accordingly, one may be
    negligent for entrusting an automobile to such users
    even in the absence of any particular knowledge about
    their individual driving skills, experience, or tempera-
    ment. A jury reasonably might conclude that the same
    is true with respect to firearms and other weapons and
    dangerous equipment. See B. 
    Todd, supra
    , 468–69.
    The plaintiffs’ theory, however, is fundamentally dif-
    ferent. They do not contend that all gun buyers such
    as Lanza’s mother, or young men such as Lanza, are
    incapable of safely operating an AR-15. The plaintiffs
    do not even contend that such users usually or even
    frequently operate such weapons unsafely or unlaw-
    fully. Rather, the plaintiffs contend that it is objectively
    unreasonable to legally sell an assault weapon to an
    adult buyer, for no other reason than that some small
    subset of buyers will share weapons with their young
    adult sons and some much smaller subset of young
    adult males will use those weapons to commit terrible,
    random crimes. The only plausible way to construe that
    claim—and we do not understand the plaintiffs to deny
    this—is that any commercial sale of assault weapons
    to civilian users constitutes negligent entrustment
    because the social costs of such sales outweigh the
    perceived benefits. Other courts have rejected such a
    theory, as do we. See, e.g., McCarthy v. Sturm, Ruger &
    Co., 
    916 F. Supp. 366
    , 370 (S.D.N.Y. 1996), aff’d sub
    nom. McCarthy v. Olin Corp., 
    119 F.3d 148
    (2d Cir.
    1997); Merrill v. Navegar, Inc., 
    26 Cal. 4th 465
    , 483–84,
    
    28 P.3d 116
    , 
    110 Cal. Rptr. 2d 370
    (2001); see also Phil-
    lips v. Lucky Gunner, LLC, 
    84 F. Supp. 3d 1216
    , 1226
    (D. Colo. 2015) (rejecting theory that unmediated online
    sales of hazardous items represent negligent entrust-
    ment), appeal dismissed, United States Circuit Court
    of Appeals, Docket No. 15-1153 (10th Cir. July 21, 2015).
    Accordingly, the plaintiffs’ action cannot proceed under
    the negligent entrustment exception to immunity
    under PLCAA.
    IV
    WRONGFUL DEATH AND CUTPA:
    ISSUES OF STATE LAW
    We turn next to the question of whether the trial
    court properly granted the defendants’ motion to strike
    the plaintiffs’ wrongful death claims insofar as those
    claims are predicated on alleged CUTPA violations.
    Because we have concluded that the plaintiffs have not
    pleaded a legally sufficient negligent entrustment claim
    under Connecticut common law, PLCAA will bar the
    present action unless (1) the plaintiffs have pleaded a
    cognizable CUTPA violation, and (2) CUTPA consti-
    tutes a predicate statute for purposes of 15 U.S.C. § 7903
    (5) (A) (iii).
    In their motions to strike, the defendants argued,
    among other things, that (1) the plaintiffs’ claims were
    barred by CUTPA’s three year statute of limitations,
    (2) damages for personal injuries and death resulting
    therefrom are not cognizable under CUTPA, (3) the
    plaintiffs’ CUTPA claims are precluded by the Product
    Liability Act; see General Statutes § 52-572n (a); and
    (4) CUTPA is not a valid predicate statute for purposes
    of PLCAA. The trial court rejected each of these argu-
    ments. The court agreed with the defendants, however,
    that CUTPA does not afford protection to persons who
    do not have a consumer or other commercial relation-
    ship with the alleged wrongdoer. Accordingly, the court
    concluded that the plaintiffs lacked standing to pursue
    wrongful death claims predicated on CUTPA violations.
    On appeal, the plaintiffs contend that the trial court
    improperly struck their claims for lack of standing to
    pursue them under CUTPA. For their part, the defen-
    dants claim that the trial court’s judgment can be
    affirmed on the alternative ground that the court’s other
    determinations were improper.
    As an initial matter, we reiterate that the plaintiffs’
    CUTPA based wrongful death claims are predicated on
    at least two fundamentally distinct theories of liability.
    First, the plaintiffs contend that the defendants violated
    CUTPA by selling the XM15-E2S to the civilian market
    despite their knowledge that there is no legitimate civil-
    ian use for such a weapon, that assault weapons such
    as the AR-15 pose unreasonable risks when used by
    civilians, and that individuals unfit to operate such
    weapons likely would gain access to them. In other
    words, the plaintiffs allege, in essence, that any sale of
    any assault weapon to any civilian purchaser in Con-
    necticut is, ipso facto, an unfair trade practice under
    CUTPA.
    Second, the plaintiffs contend that the defendants
    violated CUTPA by advertising and marketing the
    XM15-E2S in an unethical, oppressive, immoral, and
    unscrupulous manner that promoted illegal offensive
    use of the rifle. Specifically, they allege that the defen-
    dants:
    • promoted use of the XM15-E2S for offensive,
    assaultive purposes—specifically, for ‘‘wag-
    ing war and killing human beings’’—and not
    solely for self-defense, hunting, target prac-
    tice, collection, or other legitimate civilian
    firearm uses
    • extolled the militaristic qualities of the XM15-
    E2S
    • advertised the XM15-E2S as a weapon that
    allows a single individual to force his multiple
    opponents to ‘‘bow down’’
    • marketed and promoted the sale of the XM15-
    E2S with the expectation and intent that it
    would be transferred to family members and
    other unscreened, unsafe users after its pur-
    chase.
    The plaintiffs further allege in this regard that such
    promotional tactics were causally related to some or
    all of the injuries that were inflicted during the Sandy
    Hook massacre.
    For the reasons that follow, we conclude that the
    trial court improperly granted the defendants’ motion
    to strike these allegations in their entirety. We agree
    with the plaintiffs that the trial court improperly con-
    cluded that they lack standing to pursue any of their
    CUTPA claims against the defendants. With respect to
    the plaintiffs’ first theory of CUTPA liability—that the
    sale of AR-15s to the civilian population is ipso facto
    unfair—we agree with the defendants that the trial
    court’s judgment can be affirmed on the alternative
    ground that the plaintiffs’ claim is time barred under
    the CUTPA statute of limitations. Cf. footnote 14 of this
    opinion. However, with respect to the plaintiffs’ second
    theory of liability—that the defendants’ wrongful mar-
    keting of the XM15-E2S for illegal, offensive purposes
    was a causal factor in increasing the casualties of the
    Sandy Hook massacre—we find the defendants’ various
    alternative bases for affirmance unpersuasive.
    A
    CUTPA Standing
    Although the plaintiffs brought their claims pursuant
    to the wrongful death statute; General Statutes § 52-
    555; a wrongful death action will lie only when the
    deceased person could have brought a valid claim for
    the injuries that resulted in death if he or she had sur-
    vived. See part IV B of this opinion. Accordingly, to
    survive a motion to strike, the plaintiffs must be able
    to establish that they have standing to pursue a CUTPA
    claim for their injuries. We first consider whether the
    trial court properly concluded that the plaintiffs lacked
    standing to bring the present action under CUTPA
    because they were third-party victims who did not have
    a direct consumer, commercial, or competitor relation-
    ship (business relationship or privity requirement) with
    the defendants. Because the principal evils associated
    with unscrupulous and illegal advertising are not ones
    that necessarily arise from or infect the relationship
    between an advertiser and its customers, competitors,
    or business associates, we hold that a party directly
    injured by conduct resulting from such advertising can
    bring an action pursuant to CUTPA even in the absence
    of a business relationship with the defendant. Accord-
    ingly, we agree with the plaintiffs that the trial court
    improperly struck their CUTPA based wrongful death
    claims.
    Whether one must have entered into a consumer or
    commercial relationship with an alleged wrongdoer in
    order to have standing to bring a CUTPA action presents
    a question of statutory interpretation. The plain mean-
    ing of the statutory text must be our lodestar. See Gen-
    eral Statutes § 1-2z.
    General Statutes § 42-110g (a) creates a private right
    of action for persons injured by unfair trade practices
    and provides in relevant part: ‘‘Any person who suffers
    any ascertainable loss of money or property, real or
    personal, as a result of the use or employment of a
    method, act or practice prohibited by section 42-110b,
    may bring an action . . . to recover actual damages.
    . . .’’ (Emphasis added.) On its face, the statute plainly
    and unambiguously authorizes anyone who has suf-
    fered an ascertainable financial loss as a result of an
    unfair trade practice to bring a CUTPA action. Nothing
    in the text of the statute indicates that the right afforded
    by § 42-110g (a) is enjoyed only by persons who have
    done business of some sort with a defendant.
    Even if we were to conclude that the statute is ambig-
    uous in this regard, we perceive nothing in the legisla-
    tive history or purpose of the statute that would support
    the defendants’ theory that something more than an
    ascertainable financial loss caused by a prohibited act
    is necessary to confer standing under CUTPA. When
    CUTPA originally was enacted in 1973, the statute
    authorized private actions for ‘‘[a]ny person who pur-
    chases or leases goods or services from a seller or lessor
    primarily for personal, family or household purposes
    and thereby suffers any ascertainable loss of money or
    property, real or personal, as a result . . . .’’ (Emphasis
    added.) Public Acts 1973, No. 73-615, § 7 (P.A. 73-615),
    codified as amended at General Statutes (Rev. to 1975)
    § 42-110g (a). It is clear, then, that a direct consumer
    relationship initially was required in order to bring a
    CUTPA action.
    Over the following decade, however, a series of
    amendments eliminated that privity requirement. Of
    particular note are the 1975 and 1979 amendments. In
    1975, the legislature amended the statute to confer
    standing on two distinct classes of plaintiffs. See Public
    Acts 1975, No. 75-618, § 5 (P.A. 75-618). As amended,
    the statute provided that CUTPA actions can be brought
    either by ‘‘any person who purchases or leases goods
    or services from a seller or lessor primarily for personal,
    family or household purposes and thereby suffers any
    ascertainable loss . . . as a result’’ or by ‘‘[a]ny person
    who suffers any ascertainable loss of money or prop-
    erty, real or personal, as a result [of a prohibited prac-
    tice] . . . .’’ P.A. 75-618, § 5, codified as amended at
    General Statutes (Rev. to 1977) § 42-110g (a). In other
    words, the legislature conferred standing on an addi-
    tional category of plaintiffs, namely, those whose injur-
    ies were not the result of a direct consumer purchase
    or lease of goods or services. Presumably recognizing
    that the original category of CUTPA plaintiffs (con-
    sumer direct purchasers and lessors) had become
    redundant insofar as it was merely a subset of the new,
    broader category that had been added in the 1975
    amendments—i.e., any person who suffers an injury as a
    result of a prohibited practice—the legislature amended
    the statute again in 1979 to eliminate the reference to
    direct purchasers. See Public Acts 1979, No. 79-210, § 1,
    codified at General Statutes (Rev. to 1981) § 42-110g (a).
    As we previously have explained; see Vacco v. Microsoft
    Corp., 
    260 Conn. 59
    , 86–87 and n.30, 
    793 A.2d 1048
    (2002); it is clear from this history that, although a
    business relationship initially was required to bring a
    CUTPA action, the legislature chose to eliminate that
    privity requirement and instead conferred standing on
    any person who could establish an ascertainable loss
    as a result of an unfair trade practice.
    This conclusion finds additional support in the legis-
    lative proceedings pertaining to the various 1970s
    amendments. From the start, CUTPA prohibited unfair
    trade practices associated not only with the actual sale
    and distribution of products and services, but also with
    the advertising and offering of those products and ser-
    vices for sale.26 However, when the House of Represen-
    tatives debated Substitute House Bill No. 5613, the bill
    that ultimately became No. 78-346 of the 1978 Public
    Acts, several representatives expressed concerns that
    the original file copy of that bill might be understood
    to mean that unfair advertising would no longer consti-
    tute a prohibited trade practice. In explaining the need
    to amend the bill, Representative Raymond C. Ferrari
    cautioned that CUTPA should not be watered down so
    as to ‘‘require the actual sale of an item as opposed to
    simply allow[ing] the enforcement under an advertise-
    ment . . . .’’ 21 H.R. Proc., Pt. 10, 1978 Sess., p. 3987.
    Representative Robert F. Frankel expressed similar
    sentiments. See 21 H.R. Proc., Pt. 11, 1978 Sess., p.
    4319 (‘‘we would actually be rolling back some of the
    coverage of [CUTPA] wherein we would be requiring
    a sale of advertised products before the Commissioner
    [of Consumer Protection] could become involved’’).
    The fact that the legislature sought to ensure that adver-
    tising alone—even advertising that never results in a
    sale—could constitute a prohibited practice suggests
    that an actual business relationship was not deemed to
    be a precondition for a CUTPA action following the
    1975 amendments.
    It is true that the primary concern of those representa-
    tives during the 1978 hearings was to prevent the
    Department of Consumer Protection (department) from
    being stripped of its authority to aggressively enforce
    CUTPA violations relating to false or misleading adver-
    tising. It is, of course, possible that the legislature
    wanted the department to be able to curtail wrongful
    advertising campaigns at their inception, without hav-
    ing to wait until consumers were harmed before taking
    legal action, but intended that private individuals not
    have standing to sue unless and until they had pur-
    chased goods or services in reliance on such advertise-
    ments. It bears emphasis, however, that the legislative
    history of CUTPA is replete not only with references
    to the broad scope and remedial nature of the act27 but
    also with statements specifically indicating a legislative
    awareness that the department and the Office of the
    Attorney General were not equipped to prosecute every
    unfair trade practice and a concomitant belief that it
    was important to incentivize broad enforcement action
    by private litigants.28 See, e.g., Hinchliffe v. American
    Motors Corp., 
    184 Conn. 607
    , 615 and nn. 4–5, 618, 
    440 A.2d 810
    (1981).
    More directly on point is the testimony of Assistant
    Attorney General Arnold Feigen, which was offered on
    behalf of Attorney General Carl Ajello and Commis-
    sioner of Consumer Protection Mary Heslin, before the
    General Law Committee. See Conn. Joint Standing Com-
    mittee Hearings, General Law, Pt. 4, 1979 Sess., p. 1159.
    Testifying in favor of the 1979 amendment that elimi-
    nated the direct purchaser requirement language,
    Feigen explained that ‘‘[n]umerous arguments have
    been raised in both state and federal courts that [a]
    plaintiff, in order to sue, must be a purchaser or a lessee
    of a seller . . . .’’ 
    Id. ‘‘The amendment,’’
    he opined,
    ‘‘will now allow a suit by any person who suffers any
    ascertainable loss of money or property.’’ 
    Id. Those statements,
    although not dispositive of the question
    before us, provide support for the plaintiffs’ theory that
    the legislature intended to eliminate the business rela-
    tionship requirement when it amended CUTPA. See
    Vacco v. Microsoft 
    Corp., supra
    , 
    260 Conn. 86
    –87 and
    n.30.
    The defendants, while implicitly acknowledging that
    the plain language of § 42-110g (a) no longer imposes
    a business relationship requirement, offer two argu-
    ments as to why we should continue to read such a
    requirement into the statute. First, they contend that
    the trial court properly concluded that our prior cases
    and those of the Appellate Court have recognized a
    business relationship requirement and that principles
    of stare decisis and legislative acquiescence counsel
    against departing from those decisions. Second, the
    defendants contend that prudential concerns support
    limiting CUTPA standing to persons who have a direct
    business relationship with the alleged wrongdoer. We
    consider each argument in turn.
    In support of its conclusion that our cases impose a
    business relationship requirement, the trial court relied
    on this court’s decisions in Vacco v. Microsoft 
    Corp., supra
    , 
    260 Conn. 59
    , and Ventres v. Goodspeed Airport,
    LLC, 
    275 Conn. 105
    , 
    881 A.2d 937
    (2005), cert. denied,
    
    547 U.S. 1111
    , 
    126 S. Ct. 1913
    , 
    164 L. Ed. 2d 664
    (2006).
    Neither decision compels such a result.
    In Vacco, we recognized that the legislature, by
    ‘‘ ‘deleting all references to ‘‘purchasers, sellers, lessors,
    or lessees’’ ’ ’’ in § 42-110g (a) in 1979, had eliminated
    CUTPA’s privity requirement. Vacco v. Microsoft 
    Corp., supra
    , 
    260 Conn. 88
    . We proceeded to clarify, however,
    that the elimination of the privity requirement did not
    mean that anyone could bring a CUTPA action, no mat-
    ter how attenuated the connection between his or her
    injuries and a defendant’s allegedly unfair trade prac-
    tices. ‘‘Notwithstanding the elimination of the privity
    requirement,’’ we explained, ‘‘it strains credulity to con-
    clude that CUTPA is so formless as to provide redress
    to any person, for any ascertainable harm, caused by
    any person in the conduct of any trade or commerce.’’
    (Internal quotation marks omitted.) 
    Id. We further
    observed, however, that CUTPA liability could reason-
    ably be cabined in the same manner as with common-
    law tort actions: ‘‘[N]otwithstanding the broad language
    and remedial purpose of CUTPA, we have applied tradi-
    tional common-law principles of remoteness and proxi-
    mate causation to determine whether a party has
    standing to bring an action under CUTPA.’’ (Footnote
    omitted.) 
    Id. Notably, we
    cited Ganim v. Smith & Wes-
    son Corp., 
    258 Conn. 313
    , 
    780 A.2d 98
    (2001), as an
    example of a case in which the alleged harms suffered
    by the plaintiffs—the city of Bridgeport and its mayor—
    as a result of gun violence were ‘‘too remote and deriva-
    tive’’ with respect to the challenged conduct for the
    plaintiffs to have standing to bring a CUTPA claim.
    Vacco v. Microsoft 
    Corp., supra
    , 88–89, citing Ganim
    v. Smith & Wesson 
    Corp., supra
    , 344, 365. We proceeded
    in Vacco to apply the same three part remoteness analy-
    sis that we had applied in Ganim, ultimately concluding
    that the plaintiff lacked standing because his injuries
    were too remote in relation to the defendant’s allegedly
    anticompetitive conduct. Vacco v. Microsoft 
    Corp., supra
    , 90–92; see Ganim v. Smith & Wesson 
    Corp., supra
    , 353. Accordingly, Vacco stands for the proposi-
    tion that standing to bring a CUTPA claim will lie only
    when the purportedly unfair trade practice is alleged
    to have directly and proximately caused the plaintiff’s
    injuries. This remoteness requirement serves the same
    function as a privity requirement, as it mitigates any
    concerns associated with imposing limitless liability on
    CUTPA defendants.
    Although our decision in Ventres could be read to
    suggest that the plaintiff must have a business relation-
    ship with the defendant, a closer review indicates that
    it does not stand for this sweeping proposition. In that
    case, a land trust and a conservancy (property owners)
    alleged that the named defendant, Goodspeed Airport,
    LLC, among other defendants, had violated CUTPA by
    trespassing on the property owners’ land. See Ventres
    v. Goodspeed Airport, 
    LLC, supra
    , 
    275 Conn. 109
    , 112.
    We concluded, as a matter of law, that, even if the
    property owners had been able to prove their allega-
    tions, none of the alleged conduct would have risen to
    the level of a CUTPA violation. See 
    id., 156–58. As
    an alternative, independent basis for upholding
    the trial court’s decision to strike the property owners’
    CUTPA claims, we briefly considered the property own-
    ers’ contention that a CUTPA plaintiff is not required
    to allege any business relationship with a defendant,
    summarily rejecting that claim on the ground that the
    property owners had provided no authority for the prop-
    osition. 
    Id., 157–58. Significantly,
    in contrast to the pre-
    sent case, Ventres did not involve allegations that a
    business relationship between the defendants and a
    third party had resulted in the harm alleged. Therefore,
    we had no occasion to discuss or apply the proximate
    cause analysis set forth in Vacco. See Vacco v. Microsoft
    
    Corp., supra
    , 
    260 Conn. 90
    –92. In other words, there
    was no business relationship that could result in any
    causal connection to the injury alleged.
    Accordingly, the court in Ventres did not hold that
    every CUTPA claim requires a business relationship
    between a plaintiff and a defendant. Indeed, we did not
    analyze that issue, and at no point did we examine
    either the text or the legislative history of the statute,
    both of which, as we previously explained, strongly
    suggest that the legislature did not intend to impose a
    privity requirement. We thus conclude that the princi-
    ples of stare decisis and legislative acquiescence do not
    preclude us from construing § 42-110g (a) de novo in
    the present case to address this question. See Igartua
    v. Obama, 
    842 F.3d 149
    , 160 (1st Cir. 2016) (Torruella,
    J., concurring in part and dissenting in part) (‘‘[c]onsid-
    ering the cursory treatment given to this issue by the
    . . . panel [in the prior decision], our hands are not
    tied by stare decisis’’), cert. denied sub nom. Igartua
    v. Trump,       U.S.      , 
    138 S. Ct. 2649
    , 
    201 L. Ed. 2d 1050
    (2018).
    Next, we consider the defendants’ argument that this
    court has, for prudential reasons, set various limitations
    on the types of parties that may bring CUTPA claims.
    The defendants contend that similar policy rationales
    counsel in favor of imposing a business relationship
    requirement. In two of the cases that the defendants
    cite in support of this proposition, however, this court
    concluded that CUTPA simply did not govern the con-
    duct at issue, and, therefore, we did not consider the
    question of standing. See Haynes v. Yale-New Haven
    Hospital, 
    243 Conn. 17
    , 34, 
    699 A.2d 964
    (1997) (medical
    malpractice claims are not subject to CUTPA); Russell
    v. Dean Witter Reynolds, Inc., 
    200 Conn. 172
    , 180, 
    510 A.2d 972
    (1986) (CUTPA does not apply to deceptive
    practices in purchase and sale of securities). In the third
    case on which the defendants rely, namely, Jackson v.
    R. G. Whipple, Inc., 
    225 Conn. 705
    , 
    627 A.2d 374
    (1993),
    this court concluded that third parties lacked CUTPA
    standing only in the context of the unique professional
    relationship between attorneys and their clients. See
    
    id., 729. Accordingly,
    the cases that the defendants cite,
    which address unique professional service contexts and
    relationships, provide little support for the general
    proposition that CUTPA does not confer standing out-
    side the limited confines of a business relationship
    between the CUTPA plaintiff and defendant.
    We need not decide today whether there are other
    contexts or situations in which parties who do not share
    a consumer, commercial, or competitor relationship
    with an alleged wrongdoer may be barred, for pruden-
    tial or policy reasons, from bringing a CUTPA action.
    What is clear is that none of the rationales that underlie
    the standing doctrine, either generally or in the specific
    context of unfair trade practice litigation, supports the
    denial of standing to the plaintiffs in this case. ‘‘Standing
    . . . is a practical concept designed to ensure that
    courts and parties are not vexed by suits brought to
    vindicate nonjusticable interests and that judicial deci-
    sions [that] may affect the rights of others are forged
    in hot controversy, with each view fairly and vigorously
    represented.’’ (Internal quotation marks omitted.)
    Slimp v. Dept. of Liquor Control, 
    239 Conn. 599
    , 609, 
    687 A.2d 123
    (1996). As we explained in Ganim v. Smith &
    Wesson 
    Corp., supra
    , 
    258 Conn. 313
    , there are several
    reasons why standing traditionally has been restricted
    to those parties directly injured by a defendant’s con-
    duct: ‘‘First, the more indirect an injury is, the more
    difficult it becomes to determine the amount of [the]
    plaintiff’s damages attributable to the wrongdoing as
    opposed to other, independent factors. Second, recog-
    nizing claims by the indirectly injured would require
    courts to adopt complicated rules apportioning dam-
    ages among plaintiffs removed at different levels of
    injury from the violative acts, in order to avoid the risk
    of multiple recoveries. Third, struggling with the first
    two problems is unnecessary [when] there are directly
    injured parties who can remedy the harm without these
    attendant problems.’’ (Internal quotation marks omit-
    ted.) 
    Id., 353. Ganim,
    in fact, provides an instructive contrast to
    the present case. In Ganim, the mayor and the city of
    Bridgeport brought an action against handgun manufac-
    turers, trade associations, and retail gun sellers to
    recoup various municipal costs associated with gun
    violence, including increased police and emergency ser-
    vices, loss of investment, and victimization of Bridge-
    port’s citizens. 
    Id., 315–16, 326–27.
    We concluded that
    the municipal plaintiffs lacked standing under CUTPA
    because the ‘‘harms claimed . . . [were too] indirect,
    remote and derivative with respect to the defendants’
    conduct . . . .’’ 
    Id., 353. Moreover,
    we observed that
    one easily could identify several sets of potential plain-
    tiffs who were more directly harmed by the defendants’
    alleged misconduct than was the city: ‘‘[A]ll [of] the
    homeowners in Bridgeport who have been deceived
    by the defendants’ misleading advertising, all of the
    persons who have been assaulted or killed by the misuse
    of the handguns, and all of the families of the persons
    who committed suicide using those handguns.’’ 
    Id., 359. In
    the present case, by contrast, the plaintiffs allege
    that the defendants’ wrongful advertising magnified the
    lethality of the Sandy Hook massacre by inspiring Lanza
    or causing him to select a more efficiently deadly
    weapon for his attack. Proving such a causal link at
    trial may prove to be a Herculean task.29 But if it can
    be proven—and the posture in which this case reaches
    us requires that we assume it can30—the link between
    the allegedly wrongful conduct and the plaintiffs’ injur-
    ies would be far more direct and less attenuated than
    in Ganim.
    More fundamentally, in this case, unlike in Ganim,
    it is the direct victims of gun violence who are challeng-
    ing the defendants’ conduct; no private party is better
    situated than the plaintiffs to bring the action. A claim
    that a defendant’s advertisements unethically promote
    illegal conduct is fundamentally different from one
    alleging false or misleading advertising. The primary
    harm associated with the latter is that a consumer will
    rely to his or her detriment on the advertiser’s represen-
    tations; it is in the misinformed purchase of the product
    or service that the wrong becomes fully manifest. Actual
    customers, then, typically will be the parties most
    directly and adversely impacted by the alleged wrong.
    The gravamen of a wrongful advertising claim, by
    contrast, is that an advertisement models or encourages
    illegal or unsafe behavior. In such instances, the imme-
    diate victims are just as likely to be third parties who
    are not customers, whether it be individuals who engage
    in inappropriate conduct inspired by the advertisements
    or the direct victims of that conduct. For example, when
    an especially racy sports car commercial disclaims,
    ‘‘professional driver, closed course, do not attempt this
    at home,’’ the perceived risk is not merely—or even
    primarily—that viewers will purchase that particular
    vehicle and drive it unsafely as a result of the commer-
    cial. Of at least equal concern is the possibility that
    noncustomer viewers will emulate the commercial
    when driving their own vehicles, violating motor vehicle
    laws, and possibly causing injury to themselves or oth-
    ers, including passengers or pedestrians.
    In the present case, the wrong charged is that the
    defendants promoted the use of their civilian assault
    rifles for offensive, military style attack missions. The
    most directly foreseeable harm associated with such
    advertising is that innocent third parties could be shot
    as a result. The decedents are the ones who got shot.
    If the defendants’ marketing materials did in fact
    inspire or intensify the massacre, then there are no
    more direct victims than these plaintiffs; nor is there
    any customer of the defendants with a better claim to
    standing. That is to say, if these plaintiffs cannot test
    the legality of the defendants’ advertisements pursuant
    to § 42-110g, then no one can. For these reasons, we
    conclude that the trial court improperly determined
    that the plaintiffs lack standing to assert wrongful death
    claims predicated on the defendants’ alleged CUTPA
    violations.
    B
    Statute of Limitations
    Having concluded that the plaintiffs have standing to
    bring the present action, we must turn our attention to
    whether the judgment of the trial court dismissing the
    plaintiffs’ action may be affirmed on an alternative
    ground. Although its determination that the plaintiffs
    lacked standing to bring wrongful death claims predi-
    cated on alleged CUTPA violations disposed of the case
    before it, the trial court considered, in the interest of
    completeness, the defendants’ arguments regarding the
    legal sufficiency of the plaintiffs’ CUTPA claims. We
    first consider the defendants’ argument that the plain-
    tiffs’ claims are time barred because they did not comply
    with CUTPA’s three year statute of limitations.
    1
    Procedural History
    The following additional procedural history is rele-
    vant to this claim. The complaint alleges that Lanza’s
    mother purchased the rifle in question in March, 2010,
    and that it was manufactured and distributed sometime
    prior to that date. Lanza carried out the Sandy Hook
    massacre on December 14, 2012, on which date all of the
    decedents died. The plaintiffs delivered their summons
    and complaint to a state marshal on December 13, 2014.
    The defendants moved to strike the plaintiffs’ wrong-
    ful death claims on the theory that those claims are
    predicated on underlying CUTPA violations and that
    private actions brought pursuant to CUTPA are subject
    to a three year statute of limitations. See General Stat-
    utes § 42-110g (f).31 They argued that, because all of the
    relevant transfers of the rifle occurred no later than
    March, 2010, and because the present action was not
    initiated until more than four years later, in December,
    2014, the plaintiffs’ CUTPA claims are time barred.
    The trial court, like the defendants, proceeded on the
    theory that the date of the alleged CUTPA violations
    was, at the very latest, March, 2010, when the Riverview
    defendants sold the rifle to Lanza’s mother. The court
    was not persuaded, however, that CUTPA is the control-
    ling statute of limitations for purposes of the present
    action. Rather, the court emphasized that, although the
    plaintiffs’ claims were predicated on a theory of liability
    sounding in unfair trade practices, those claims were
    brought pursuant to § 52-555, the wrongful death stat-
    ute. That statute has its own statute of limitations,
    which requires that a wrongful death action ‘‘be brought
    . . . within two years from the date of death,’’ and its
    own statute of repose, which requires that a wrongful
    death action ‘‘be brought [no] more than five years from
    the date of the act or omission complained of.’’ General
    Statutes § 52-555 (a). Because process was served
    within two years of the date of the decedents’ deaths
    and within five years of the date on which the rifle was
    sold, the court concluded that the action would not be
    time barred if the statute of limitations contained in
    § 52-555 (a) controls.
    The trial court therefore sought to resolve the appar-
    ent conflict between the statutes of limitations con-
    tained in §§ 42-110g (f) and 52-555 (a). Relying on the
    decision of the Appellate Court in Pellecchia v. Connect-
    icut Light & Power Co., 
    139 Conn. App. 88
    , 90, 
    54 A.3d 658
    (2012) (adopting trial court’s memorandum of deci-
    sion in Pellecchia v. Connecticut Light & Power Co.,
    
    52 Conn. Supp. 435
    , 
    54 A.3d 1080
    [2011]), cert. denied,
    
    307 Conn. 950
    , 
    60 A.3d 740
    (2013), the trial court con-
    cluded that, when a wrongful death claim is predicated
    on an underlying theory of liability that is subject to
    its own statute of limitations, it is the wrongful death
    statute of limitations that controls. Because the court
    concluded that the CUTPA statute of limitations did
    not apply, and because the action was brought within
    two years of the decedents’ deaths and within five years
    of the initial sale of the rifle, the court also concluded
    that the plaintiffs’ wrongful death claims were timely.
    Accordingly, the court did not have reason to consider
    whether the plaintiffs’ claims predicated on a wrongful
    advertising theory of liability, which could be premised
    on conduct postdating the sale of the rifle, were timely.
    2
    Legal Principles
    Turning to the governing legal principles, we first
    consider whether the trial court correctly determined
    that, when a wrongful death claim is predicated on an
    underlying theory of liability that is subject to its own
    statute of limitations, the plaintiffs need only satisfy
    the statute of limitations contained in § 52-555 (a). The
    trial court was correct that, in the ordinary case, § 52-
    555 (a) supplies the controlling statute of limitations
    regardless of the underlying theory of liability. This
    court applied that rule in Giambozi v. Peters, 
    127 Conn. 380
    , 
    16 A.2d 833
    (1940), overruled in part on other
    grounds by Foran v. Carangelo, 
    153 Conn. 356
    , 
    216 A.2d 638
    (1966), in which the court held that the statute of
    limitations of the predecessor wrongful death statute,
    rather than the limitations provision applicable to medi-
    cal malpractice claims, governed in a wrongful death
    action based on malpractice. 
    Id., 385; see
    also Ecker v.
    West Hartford, 
    205 Conn. 219
    , 245, 
    530 A.2d 1056
    (1987)
    (suggesting that statute of limitations contained in § 52-
    555 may control in wrongful death actions predicated
    on contract and warranty theories of liability). The legis-
    lative history of the 1991 amendments to the wrongful
    death statute reflecting the current statutory language;
    Public Acts 1991, No. 91-238, § 1; makes clear that
    Giambozi continues to accurately reflect the intent of
    the legislature in this respect. See 34 H.R. Proc., Pt.
    14, 1991 Sess., pp. 5170–72, remarks of Representative
    Michael P. Lawlor (expressing view that there would
    be cases in which plaintiffs would be able to maintain
    wrongful death action under 1991 amendment to § 52-
    555 even though statute of limitations applicable to
    underlying medical malpractice would have run).
    As the defendants emphasize, however, it is well
    established that different rules apply to statutes, such
    as CUTPA, that create a right of action that did not
    exist at common law. See Greco v. United Technologies
    Corp., 
    277 Conn. 337
    , 345 n.12, 
    890 A.2d 1269
    (2006).
    For such statutes, we have said that the limitations
    provision ‘‘embodies an essential element of the cause
    of action created—a condition attached to the right to
    sue at all. The liability and the remedy are created by
    the same statutes, and the limitations of the remedy
    are, therefore, to be treated as limitations of the right.
    . . . It follows that the statutory provision or provisions
    prescribing the limitation must be strictly observed if
    liability is to attach to the claimed offender. Failure to
    show such observance results in a failure to show the
    existence of a good cause of action.’’ (Internal quotation
    marks omitted.) Blakely v. Danbury Hospital, 
    323 Conn. 741
    , 748–49, 
    150 A.3d 1109
    (2016); see also 
    id., 749 (time
    limitation is ‘‘essential and integral’’ to exis-
    tence of cause of action); Avon Meadow Condominium
    Assn., Inc. v. Bank of Boston Connecticut, 50 Conn.
    App. 688, 699–700, 
    719 A.2d 66
    (time limitation that is
    contained within statute that creates right of action that
    did not exist at common law is limitation of liability
    itself, and, accordingly, CUTPA statute of limitations is
    jurisdictional), cert. denied, 
    247 Conn. 946
    , 
    723 A.2d 320
    (1998), and cert. denied, 
    247 Conn. 946
    , 
    723 A.2d 320
    (1998).
    The plaintiffs respond that, regardless of whether the
    statute of limitations contained in § 42-110g (f) amounts
    to an essential element of a CUTPA cause of action, it
    need not be satisfied in the present case because this
    is not a CUTPA action. Rather, their claims are wrongful
    death claims, for which CUTPA merely provides the
    underlying theory of wrongfulness.
    That argument, although perhaps facially attractive,
    is precluded by a long line of cases holding that Con-
    necticut’s wrongful death statute does not create a new
    cause of action, independent of any claims that the
    decedent might have had during his or her life. Rather,
    the wrongful death statute merely allows the adminis-
    trator of an estate to append to an already valid claim
    an additional element of damages consisting of costs
    associated with the decedent’s death. See, e.g., Sand-
    erson v. Steve Snyder Enterprises, Inc., 
    196 Conn. 134
    ,
    149, 
    491 A.2d 389
    (1985); Foran v. 
    Carangelo, supra
    ,
    
    153 Conn. 360
    ; Shaker v. Shaker, 
    129 Conn. 518
    , 520–21,
    
    29 A.2d 765
    (1942); see also Kling v. Torello, 
    87 Conn. 301
    , 305–306, 
    87 A. 987
    (1913). A necessary consequence
    of this principle is that a cause of action for wrongful
    death predicated on a CUTPA violation will lie only
    insofar as the decedent, had he or she survived, could
    have satisfied all of the essential elements of the CUTPA
    claim. See, e.g., Roque v. United States, 
    676 F. Supp. 2d
    36, 42 (D. Conn. 2009) (plaintiff must prove elements
    of negligence claim in wrongful death action predicated
    on negligence); Nolan v. Morelli, 
    154 Conn. 432
    , 435, 
    226 A.2d 383
    (1967) (plaintiff must establish that decedent
    could recover damages under Dram Shop Act in wrong-
    ful death action predicated on that statute); see also
    Schwarder v. United States, 
    974 F.2d 1118
    , 1129 (9th
    Cir. 1992) (Alarcon, J., concurring in part and dissenting
    in part) (‘‘[a] majority of the state courts that have
    considered the question have held that a survivor can-
    not bring a wrongful death action if the decedent was
    barred from [bringing a claim for his injuries] in his
    lifetime, because the wrongful death claim is essentially
    derivative of the injury to the decedent’’); W. Keeton
    et al., Prosser and Keeton on the Law of Torts (5th Ed.
    1984) § 127, p. 955 (‘‘[t]he wrongful death action for
    the benefit of survivors is, like other actions based on
    injuries to others, derivative in nature, arising out of
    and dependent [on] the wrong done to the injured per-
    son and thus barred when his claim would be barred’’
    [footnote omitted]). It is clear, then, that the plaintiffs’
    wrongful death claims must comply not only with the
    statute of limitations that governs wrongful death
    actions but also with CUTPA’s statute of limitations.
    Accordingly, because it is undisputed that the manufac-
    ture, distribution, and final sale of the rifle to Lanza’s
    mother all occurred at least three years prior to the
    commencement of the present action, we conclude that
    the trial court should have struck as time barred the
    plaintiffs’ wrongful death claims predicated on a theory
    that any sale to the civilian market of military style
    assault weapons such as the AR-15 represents an unfair
    trade practice. Cf. footnote 14 of this opinion.
    That determination, however, is not fatal to all of the
    plaintiffs’ claims. As we discussed, the plaintiffs also
    pleaded, in the alternative, that the defendants violated
    CUTPA by advertising and marketing the XM15-E2S in
    an unethical, oppressive, immoral, and unscrupulous
    manner. Although the complaint does not specifically
    allege on what dates or over what period of time such
    marketing activities occurred, most of the plaintiffs’
    wrongful marketing claims are phrased in the present
    tense and, therefore, may be understood to allege that
    those activities continued through the time the com-
    plaint was filed. In addition, the plaintiffs’ allegation
    that Lanza selected the XM15-E2S on the morning of
    the assault ‘‘because of its marketed association with
    the military’’ reasonably could be interpreted to mean
    that such marketing schemes remained in place at the
    time of the massacre, during the limitation period.
    Accordingly, because we are compelled to construe the
    complaint liberally, in the manner most favorable to
    sustaining its legal sufficiency, we conclude that, for
    present purposes, the plaintiffs’ wrongful advertising
    theory is not barred by CUTPA’s statute of limitations.32
    C
    Connecticut Product Liability Act Preemption
    We next consider whether the trial court correctly
    determined that § 52-572n (a), the exclusivity provision
    of the Product Liability Act, does not bar the plaintiffs’
    CUTPA claims. Section 52-572n (a) provides that ‘‘[a]
    product liability claim as provided in [the Product Lia-
    bility Act] may be asserted and shall be in lieu of all
    other claims against product sellers, including actions
    of negligence, strict liability and warranty, for harm
    caused by a product.’’ The defendants contend that all
    of the plaintiffs’ CUTPA claims ultimately boil down
    to the argument that the XM15-E2S is unreasonably
    dangerous for sale to the civilian market and, therefore,
    that manufacturers and distributors of that weapon
    should be held strictly liable for any injuries resulting
    from its misuse. They contend that this is ‘‘nothing more
    than a [P]roduct [L]iability [A]ct claim dressed in the
    robes of CUTPA’’; Gerrity v. R.J. Reynolds Tobacco
    Co., 
    263 Conn. 120
    , 129, 
    818 A.2d 769
    (2003); and that,
    pursuant to § 52-572n (a), the Product Liability Act pro-
    vides the exclusive remedy. We are not persuaded.
    As we have explained, the plaintiffs’ wrongful death
    claims are predicated on two distinct theories of unfair
    trade practice: (1) the sale of assault rifles such as the
    XM15-E2S to the civilian market is inherently unreason-
    able and dangerous; and (2) the defendants marketed
    and promoted the XM15-E2S in an unethical, oppres-
    sive, immoral, and unscrupulous manner. The defen-
    dants’ primary argument with respect to the Product
    Liability Act relates to the plaintiffs’ first theory of liabil-
    ity. Because we have concluded that claims predicated
    on the plaintiffs’ first CUTPA based theory of liability
    are time barred, however, we need not determine
    whether those claims also are precluded by § 52-572n
    (a). Cf. footnote 14 of this opinion.
    With respect to the plaintiffs’ second theory of liabil-
    ity, the defendants fail to offer any explanation as to
    why the allegation that they wrongfully marketed the
    XM15-E2S by promoting the gun’s use for illegal pur-
    poses—offensive, military style assault missions—
    amounts to a product defect claim.33 There is no allega-
    tion in the present case, for example, that the marketing
    for the XM15-E2S contained inadequate warnings that
    made the weapon unreasonably dangerous.
    The defendants’ sole argument in this regard is their
    contention that, in Merrill v. Navegar, 
    Inc., supra
    , 
    26 Cal. 4th 465
    , the California Supreme Court rejected
    allegations of wrongful firearms marketing as disguised
    product liability claims. We read Merrill differently. It
    is true that the California Supreme Court concluded
    that many of the negligent marketing and distribution
    claims at issue in that case were barred by a California
    statute that provided that a gun manufacturer may not
    be held liable in a product liability action on the basis
    that the benefits of its product fail to outweigh the
    product’s risk of injury when discharged. 
    Id., 470; see
    Cal. Civ. Code § 1714.4 (a) (Deering 1994) (repealed in
    2002). But the claims in Merrill, while dressed in terms
    of negligent marketing and distribution, were substan-
    tially similar to the claims of the plaintiffs in the present
    case, namely, that the sale of assault weapons to the
    civilian market is inherently unreasonable because
    those weapons have no legitimate civilian purpose. See
    Merrill v. Navegar, 
    Inc., supra
    , 470, 480–81.
    The only claims at issue in Merrill that were akin to
    the plaintiffs’ immoral advertising claims were their
    allegations that Navegar, Inc. (Navegar), a gun manufac-
    turer, advertised its semiautomatic assault pistols ‘‘as
    tough as your toughest customer’’ and as featuring
    ‘‘excellent resistance to finger prints,’’ which might have
    suggested that the weapons were especially well suited
    for criminal use. (Internal quotation marks omitted.)
    
    Id., 471. In
    holding that the trial court had properly
    granted Navegar’s motion for summary judgment with
    respect to those ‘‘more inflammatory aspects of Naveg-
    ar’s advertising’’; 
    id., 489; however,
    the California
    Supreme Court relied not on the immunity provision
    in California’s product liability statute but, rather, on
    the facts that (1) the plaintiffs in Merrill expressly disa-
    vowed any claims based on the specific content of
    Navegar’s advertising; 
    id., 474, 487–88;
    and (2) there
    was no evidence that the shooter in that case ever had
    seen, let alone had been inspired by, any of Navegar’s
    allegedly inappropriate promotional materials. 
    Id., 471, 473,
    488–91. Accordingly, we do not read Merrill as
    supporting the defendants’ contention that the wrongful
    advertising claims in the present case are merely
    masked product defect claims.
    The defendants have offered no other arguments as
    to why the plaintiffs’ wrongful advertising claims repre-
    sent veiled product liability claims. Accordingly, we
    conclude that those claims are not precluded by § 52-
    572n (a). See Gerrity v. R.J. Reynolds Tobacco 
    Co., supra
    , 
    263 Conn. 124
    , 128 (analyzing language of exclu-
    sivity provision and concluding that claim that tobacco
    companies violated CUTPA by targeting minors with
    their cigarette advertising did not allege product defect
    and, therefore, was not precluded by Product Liabil-
    ity Act).
    D
    CUTPA Personal Injury Damages
    We next consider the defendants’ argument that per-
    sonal injuries resulting in death do not give rise to
    cognizable damages for purposes of CUTPA.34 As we
    explained, an action for wrongful death will lie only if
    the deceased, had he or she survived, would have had
    a valid claim for the injuries that resulted in death. See
    part IV B of this opinion. For that reason, the plaintiffs
    can prevail on their CUTPA based wrongful death
    claims only if CUTPA permits the recovery of damages
    for the decedents’ injuries. As a matter of first impres-
    sion, we hold that CUTPA permits recovery for personal
    injuries that result directly from wrongful advertising
    practices.35
    Whether personal injuries give rise to cognizable
    CUTPA damages presents a question of statutory inter-
    pretation. We begin by setting forth the relevant statu-
    tory language. Subsection (a) of § 42-110g contains two
    clauses potentially relevant to the issue before us. First,
    subsection (a) creates a private right of action for ‘‘[a]ny
    person who suffers any ascertainable loss of money or
    property, real or personal, as a result of the use or
    employment of a method, act or practice prohibited by
    section 42-110b . . . .’’ This provision is known as the
    ascertainable loss clause. Second, subsection (a) pro-
    vides that any person so injured ‘‘may bring an action
    . . . to recover actual damages.’’ This provision of sub-
    section (a) is known as the actual damages clause.
    The view of the plaintiffs is that these two clauses
    serve distinct, independent functions within the statute
    and that only the actual damages clause restricts the
    types of damages that are available. Specifically, they
    contend that, although one must suffer some ascertain-
    able loss of money or property in order to have standing
    to bring a CUTPA action, once the standing require-
    ments set by the ascertainable loss clause have been
    satisfied, a successful plaintiff may recover not only for
    those financial losses but for any and all actual dam-
    ages. Relying on DiNapoli v. Cooke, 
    43 Conn. App. 419
    ,
    427, 
    682 A.2d 603
    , cert. denied, 
    239 Conn. 951
    , 
    686 A.2d 124
    (1996), cert. denied, 
    520 U.S. 1213
    , 
    117 S. Ct. 1699
    ,
    
    137 L. Ed. 2d 825
    (1997), the plaintiffs further contend
    that the term ‘‘actual damages’’ is synonymous with
    compensatory or general damages and excludes only
    special damages such as nominal and punitive damages.
    Certainly, they contend, that term is sufficiently expan-
    sive to encompass personal injuries.
    The defendants, by contrast, argue that the ascertain-
    able loss clause modifies and cabins the meaning of
    the actual damages clause. In their view, the fact that
    a plaintiff must have suffered some manner of financial
    loss to bring a CUTPA action implies that the legislature
    intended to limit recovery to damages of that sort. Inso-
    far as both of these interpretations of the statutory
    language are facially plausible,36 we conclude that the
    statute is ambiguous and that we may properly look
    to extratextual sources to ascertain the intent of the
    legislature. See General Statutes § 1-2z.
    The legislative histories of CUTPA and of the model
    legislation on which CUTPA is based are largely silent
    with respect to the question of personal injury damages.
    R. Langer et al., 12 Connecticut Practice Series: Con-
    necticut Unfair Trade Practices, Business Torts and
    Antitrust (2018–19 Ed.) § 6.7, pp. 849, 851. Nevertheless,
    four considerations persuade us that the legislature did
    not intend to bar plaintiffs from recovering for personal
    injuries resulting from unfair trade practices, at least
    under circumstances such as those presented here.
    First, although both the plaintiffs’ and the defendants’
    interpretations of the statutory language are facially
    plausible, the plaintiffs’ reading of § 42-110g (a) is more
    reasonable. While the term ‘‘actual damages’’ is not
    defined in CUTPA, the term is used in other statutes in
    such a manner as to leave no doubt that actual damages
    include personal injuries. For example, General Stat-
    utes § 53-452 (a) provides in relevant part that ‘‘[a]ny
    person whose property or person is injured by [a com-
    puter crime committed in violation of] section 53-451
    may bring a civil action in the Superior Court to enjoin
    further violations and to recover the actual damages
    sustained by reason of such violation . . . .’’ (Empha-
    sis added.)
    In addition, the plaintiffs’ interpretation of the statute
    better comports with our analysis in Hinchliffe v. Amer-
    ican Motors 
    Corp., supra
    , 
    184 Conn. 612
    –20. In that
    case, we considered the closely related question of
    whether the ‘‘ascertainable loss’’ requirement means
    that a CUTPA plaintiff must be able to prove that he
    or she has suffered actual damages in a particular
    amount. 
    Id., 612–13. We
    rejected that reading of the
    statute, concluding that the ascertainable loss and
    actual damage clauses of § 42-110g (a) serve distinct
    purposes and that the legislature did not intend the
    term ‘‘ascertainable’’ to modify ‘‘actual damages.’’ 
    Id., 613–15. We
    also cited favorably the view of one legal
    scholar that ‘‘the only function served by a threshold
    ‘loss’ requirement in a consumer protection statute is
    to guard against vicarious suits by self-constituted attor-
    neys general when they spot an apparently deceptive
    advertisement in the newspaper, on television or in a
    store window.’’ 
    Id., 615 n.6,
    citing D. Rice, ‘‘New Private
    Remedies for Consumers: The Amendment of Chapter
    93A,’’ 54 Mass. L.Q. 307, 314 (1969). That view, if correct,
    strongly supports the conclusion that the presence of
    the ascertainable loss clause in the statute in no way
    restricts the damages that are available to plaintiffs who
    have been directly and personally injured by an unfair
    trade practice.
    Second, we frequently have remarked that ‘‘CUTPA’s
    coverage is broad and its purpose remedial.’’ (Internal
    quotation marks omitted.) Cheshire Mortgage Service,
    Inc. v. Montes, 
    223 Conn. 80
    , 113–14, 
    612 A.2d 1130
    (1992); see also 12 R. Langer et al., supra, § 2.5, p. 81.
    As we explained in part IV A of this opinion, whereas
    unfair trade practices such as false advertising and
    other forms of commercial deception tend to result
    primarily in financial harm, a principal evil associated
    with unethical and unscrupulous advertising is that
    viewers or innocent third parties will be physically
    injured as a result of dangerous or illegal conduct
    depicted in the advertisements. See, e.g., Lorillard
    Tobacco Co. v. Reilly, 
    533 U.S. 525
    , 556–61, 
    121 S. Ct. 2404
    , 
    150 L. Ed. 2d 532
    (2001). That is precisely what
    the plaintiffs in the present case allege. If personal injur-
    ies are not recoverable under those circumstances, then
    no recovery will be available for a substantial category
    of unfair trade practices, and the threat of private litiga-
    tion will not serve as a deterrent to such conduct. That
    outcome would be inconsistent with the stated intent of
    the legislature to provide broad protection from unfair
    trade practices and to incentivize private enforcement
    of the law.
    Third, it is well established that the legislature
    intended that Federal Trade Commission (FTC) rulings
    and cases decided under the Federal Trade Commission
    Act (FTC Act), 15 U.S.C. § 41 et seq. (2012 and Supp.
    V 2017), would ‘‘serve as a lodestar’’ for interpreting
    CUTPA’s open-ended language.37 Russell v. Dean Witter
    Reynolds, Inc., 
    200 Conn. 172
    , 179, 
    510 A.2d 972
    (1986).38
    Notably, the FTC itself has construed the FTC Act as
    prohibiting practices that are physically dangerous to
    consumers. See J. Beales III, ‘‘Advertising to Kids and
    the FTC: A Regulatory Retrospective That Advises the
    Present,’’ 12 Geo. Mason L. Rev. 873, 876 (2004). In In
    re International Harvester Co., 104 F.T.C. 949, 1088
    (1984), for example, the FTC held that a manufacturer’s
    failure to disclose safety risks associated with fuel gey-
    sering in its tractors represented an unfair trade prac-
    tice that violated the FTC Act. In reaching this
    conclusion, the FTC relied on the fact that fuel gey-
    sering is a hazard that creates a substantial risk of injury
    or death: ‘‘There clearly has been serious consumer
    injury. At least one person has been killed and eleven
    others burned. . . . Many of the burn injuries have
    been major ones, moreover, resulting in mobility limita-
    tions, lasting psychological harm, and severe disfigure-
    ment. . . . These injuries are of a kind that satisfies
    the . . . unfairness test. It is true that they involve
    physical rather than economic injury, but the
    [u]nfairness [s]tatement reaches such matters.’’ (Cita-
    tions omitted.) 
    Id., 1064; see
    also In re LabMD, Inc.,
    Docket No. 9357, 
    2016 WL 521327
    , *12 (F.T.C. January
    14, 2016) (‘‘unquantifiable health and safety risks’’ can
    give rise to unfair trade practice injuries).
    Of particular relevance to the present action, the FTC
    has, on multiple occasions, found violations of the FTC
    Act when companies have advertised or promoted their
    products in a manner that is likely to result in physical
    injury, even in the absence of product sales. For exam-
    ple, the FTC has required companies to refrain from
    advertising that depicts young children operating bicy-
    cles and tricycles in an unsafe or unlawful manner; In
    re AMF, Inc., 95 F.T.C. 310, 313–14 (1980); advertising
    the use of electric hairdryers by children in close prox-
    imity to a filled bathroom sink; In re Mego Interna-
    tional, Inc., 92 F.T.C. 186, 189–90 (1978); and adver-
    tising that depicts children attempting to cook food
    without close adult supervision; In re Uncle Ben’s, Inc.,
    89 F.T.C. 131, 136 (1977); as well as promotional give-
    aways that expose young children to unguarded razor
    blades. In re Philip Morris, Inc., 82 F.T.C. 16, 19 (1973).
    The FTC concluded that such marketing activities had
    the tendency to induce behavior that involves an unrea-
    sonable risk of harm to person or property and, there-
    fore, constituted unfair trade practices.
    In 1997, Federal Trade Commissioner Roscoe B.
    Starek III underscored the FTC’s interest in combat-
    ing unfair trade practices that may result in physical
    injuries to children: ‘‘Although injury must be both sub-
    stantial and likely’’ to draw the FTC’s attention, ‘‘unwar-
    ranted health or safety risks can suffice.’’ R. Starek
    III, ‘‘The ABCs at the FTC: Marketing and Advertis-
    ing to Children,’’ Address at the Minnesota Institute
    of Legal Education (July 25, 1997), available at
    https://www.ftc.gov/public-statements/1997/07/abcs-
    ftc-marketing-and-advertising-children (last visited
    March 8, 2019). More recently, the FTC has taken an
    interest in the marketing of violent movies, songs, and
    video games to children. See, e.g., Federal Trade Com-
    mission, Report to Congress, ‘‘Marketing Violent Enter-
    tainment to Children: A Sixth Follow-up Review of
    Industry Practices in the Motion Picture, Music
    Recording & Electronic Game Industries (December,
    2009), available at 
    2009 WL 5427633
    . It is clear, then,
    that wrongful advertising that poses a genuine risk of
    physical harm falls under the broad purview of the FTC
    Act and, by incorporation, CUTPA.
    Fourth, we observe that courts in several of our sister
    states have concluded that victims of unfair trade prac-
    tices may recover for personal injuries. See, e.g., Pope
    v. Rollins Protective Services Co., 
    703 F.2d 197
    , 203 (5th
    Cir. 1983) (applying Texas law); Maurer v. Cerkvenik-
    Anderson Travel, Inc., 
    181 Ariz. 294
    , 297–98, 
    890 P.2d 69
    (App. 1994); Maillet v. ATF-Davidson Co., 
    407 Mass. 185
    , 192, 
    552 N.E.2d 95
    (1990). Although we recognize
    that the statutory language at issue in those cases was
    not identical to the language at issue in this case, we
    nevertheless find it significant that sister courts have
    understood personal injuries to fall within the scope of
    the harms to which broadly worded consumer protec-
    tion statutes are directed. In addition, we note that a
    majority of Connecticut trial courts addressing the issue
    have concluded that damages for personal injuries can
    be recovered under CUTPA. 12 R. Langer et al., supra,
    § 6.7, p. 850. For all of these reasons, we conclude that,
    at least with respect to wrongful advertising claims,
    personal injuries alleged to have resulted directly from
    such advertisements are cognizable under CUTPA.
    V
    WRONGFUL DEATH AND CUTPA:
    ISSUES OF FEDERAL LAW
    Having concluded that the plaintiffs have pleaded
    legally cognizable CUTPA claims sounding in wrongful
    marketing, we next consider whether the trial court
    properly determined that PLCAA does not bar the plain-
    tiffs’ wrongful death claims. Our review of the federal
    statute persuades us that the trial court correctly con-
    cluded that CUTPA, as applied to the plaintiffs’ allega-
    tions, falls within one of PLCAA’s exceptions.
    A
    PLCAA Overview
    PLCAA generally affords manufacturers and sellers
    of firearms39 immunity from civil liability arising from
    the criminal or unlawful use of their products by third
    parties. 15 U.S.C. §§ 7902 (a) and 7903 (5) (A) (2012).40
    Congress carved out six exceptions to this immunity,
    pursuant to which firearms sellers may be held liable
    for third-party crimes committed with their products.
    See 15 U.S.C. § 7903 (5) (A) (2012). The exception at
    issue in the present case, the predicate exception; see
    footnote 12 of this opinion and accompanying text; per-
    mits civil actions alleging that ‘‘a manufacturer or seller
    of a [firearm] knowingly violated a State or Federal
    statute applicable to the sale or marketing of the [fire-
    arm], and the violation was a proximate cause of the
    harm for which relief is sought . . . .’’ 15 U.S.C. § 7903
    (5) (A) (iii) (2012). The question presented by this
    appeal is whether CUTPA qualifies as such a predicate
    statute, that is, a ‘‘statute applicable to the sale or mar-
    keting of [firearms] . . . .’’ (Emphasis added.) 15
    U.S.C. § 7903 (5) (A) (iii) (2012). The answer to this
    question necessarily hinges on the meaning and scope
    of the statutory term ‘‘applicable.’’ See Ileto v. Glock,
    Inc., 
    565 F.3d 1126
    , 1133 (9th Cir. 2009), cert. denied,
    
    560 U.S. 924
    , 
    130 S. Ct. 3320
    , 
    176 L. Ed. 2d 1219
    (2010).
    ‘‘[W]e begin by setting forth the rules and principles
    that govern our interpretation of federal law. With
    respect to the construction and application of federal
    statutes, principles of comity and consistency require
    us to follow the plain meaning rule . . . .’’ (Internal
    quotation marks omitted.) CCT Communications, Inc.
    v. Zone Telecom, Inc., 
    327 Conn. 114
    , 140, 
    172 A.3d 1228
    (2017). ‘‘Under the [federal] plain meaning rule,
    [l]egislative history and other tools of interpretation
    may be relied [on] only if the terms of the statute are
    ambiguous.’’ (Internal quotation marks omitted.) Web-
    ster Bank v. Oakley, 
    265 Conn. 539
    , 555, 
    830 A.2d 139
    (2003), cert. denied, 
    541 U.S. 903
    , 
    124 S. Ct. 1603
    , 
    158 L. Ed. 2d 244
    (2004). ‘‘If the text of a statute is ambigu-
    ous, then we must construct an interpretation consis-
    tent with the primary purpose of the statute as a whole.
    . . . Thus, our interpretive process will begin by inquir-
    ing whether the plain language of [the] statute, when
    given its ordinary, common meaning . . . is ambigu-
    ous.’’ (Citations omitted; internal quotation marks omit-
    ted.) 
    Id., 555–56. In
    assessing ambiguity, the meaning
    of the statute must be evaluated not only by reference
    to the language itself but also in the specific context
    in which that language is used, as well as in the broader
    context of the statute as a whole. New York v. Beretta
    U.S.A. Corp., 
    524 F.3d 384
    , 400 (2d Cir. 2008), cert.
    denied, 
    556 U.S. 1104
    , 
    129 S. Ct. 1579
    , 
    173 L. Ed. 2d 675
    (2009).
    B
    The Plain Language of the Statute
    Both the plaintiffs and the defendants contend that
    the plain language of the predicate exception, read in
    the context of the broader statute, unambiguously
    favors their position. In this part of the opinion, we
    explain why the plaintiffs’ interpretation of the statutory
    language is plainly the more reasonable one. We con-
    sider the text of the predicate exception itself, the
    broader statutory framework, the congressional state-
    ment of findings and purposes, and the defendants’
    argument that treating CUTPA as a predicate statute
    would lead to absurd results.
    Although we agree with the plaintiffs that their read-
    ing of the statutory language is the better one, we recog-
    nize that the defendants’ interpretation is not implau-
    sible. Therefore, in part V C of the opinion, we also
    review various extrinsic sources of congressional intent
    to resolve any ambiguities. Our review of both the statu-
    tory language and these extrinsic sources persuades us
    that Congress did not mean to preclude actions alleging
    that firearms companies violated state consumer pro-
    tection laws by promoting their weapons for illegal,
    criminal purposes.
    1
    The Predicate Exception
    When construing a federal law in which key terms
    are undefined, we begin with the ordinary, dictionary
    meaning of the statutory language. See, e.g., Maslenjak
    v. United States,      U.S.    , 
    137 S. Ct. 1918
    , 1924,
    
    198 L. Ed. 2d 460
    (2017). Looking to dictionaries that
    were in print around the time PLCAA was enacted,
    we find that the principal definition of ‘‘applicable’’ is
    simply ‘‘[c]apable of being applied . . . .’’ Black’s Law
    Dictionary (10th Ed. 2014) p. 120; accord Webster’s
    Third New International Dictionary (2002) p. 105.
    If Congress had intended to create an exception to
    PLCAA for actions alleging a violation of any law that
    is capable of being applied to the sale and marketing
    of firearms, then there is little doubt that state consumer
    protection statutes such as CUTPA would qualify as
    predicate statutes. CUTPA prohibits ‘‘unfair methods
    of competition and unfair or deceptive acts or practices
    in the conduct of any trade or commerce.’’ (Emphasis
    added.) General Statutes § 42-110b (a). Accordingly, the
    statute clearly is capable of being applied to the sale
    and marketing of firearms. The only state appellate
    court to have reviewed the predicate exception con-
    strued it in this manner; see Smith & Wesson Corp. v.
    Gary, 
    875 N.E.2d 422
    , 431, 434–35 and n.12 (Ind. App.
    2007) (predicate exception unambiguously applies to
    any state law capable of being applied to sale or market-
    ing of firearms), transfer denied, 
    915 N.E. 978
    (Ind.
    2009).
    It is true that secondary dictionary definitions of
    ‘‘applicable’’ might support a narrower reading of the
    predicate exception. Webster’s Third New International
    Dictionary, for example, also defines ‘‘applicable’’ as
    ‘‘fit, suitable, or right to be applied: appropriate . . .
    relevant . . . .’’ Webster’s Third New International Dic-
    tionary, supra, p. 105. Pursuant to such definitions, the
    Ninth Circuit concluded, it would not be unreasonable
    to read PLCAA to exempt only those state laws that
    are exclusively relevant to the sale or marketing of
    firearms. See Ileto v. Glock, 
    Inc., supra
    , 
    565 F.3d 1134
    .
    If Congress had intended to limit the scope of the
    predicate exception to violations of statutes that are
    directly, expressly, or exclusively applicable to fire-
    arms, however, it easily could have used such language,
    as it has on other occasions.41 The fact that the drafters
    opted instead to use only the term ‘‘applicable,’’ which
    is susceptible to a broad reading, further supports the
    plaintiffs’ interpretation. See, e.g., Scholastic Book
    Clubs, Inc. v. Commissioner of Revenue Services, 
    304 Conn. 204
    , 219, 
    38 A.3d 1183
    (‘‘the legislature knows
    how to . . . use broader or limiting terms when it
    chooses to do so’’ [citation omitted]), cert. denied, 
    568 U.S. 940
    , 
    133 S. Ct. 425
    , 
    184 L. Ed. 2d 255
    (2012).
    2
    The Statutory Framework
    In construing the predicate exception, we also must
    consider the broader statutory framework. The plain-
    tiffs’ contention that CUTPA qualifies as a predicate
    statute as applied to their wrongful marketing claims
    finds additional support in the repeated statutory refer-
    ences to laws that govern the marketing of firearms.
    There is no doubt that statutes that govern the adver-
    tising and marketing of firearms potentially qualify as
    predicate statutes. The predicate exception expressly
    provides that the ‘‘qualified civil liability actions’’ from
    which firearms sellers are immune shall not include ‘‘an
    action in which a manufacturer or seller of a [firearm]
    knowingly violated a State or Federal statute applicable
    to the sale or marketing of the [firearm] . . . .’’42
    (Emphasis added.) 15 U.S.C. § 7903 (5) (A) (iii) (2012).
    Importantly, however, at the time PLCAA was
    enacted, no federal statutes directly or specifically regu-
    lated the marketing or advertising of firearms. In addi-
    tion, only a handful of states have enacted firearm
    specific laws that address in any way the marketing
    function, and none of those purports to comprehen-
    sively regulate the advertising of firearms.43 It would
    have made little sense for the drafters of the legislation
    to carve out an exception for violations of laws applica-
    ble to the marketing of firearms if no such laws existed.44
    If Congress intended the predicate exception to
    encompass laws that prohibit the wrongful marketing
    of firearms, and if no laws expressly and directly do
    so, then the only logical reading of the statute is that
    Congress had some other type of law in mind. What
    type? At both the federal and state levels, false, decep-
    tive, and other forms of wrongful advertising are regu-
    lated principally through unfair trade practice laws such
    as the FTC Act and its state analogues.45 We must pre-
    sume that Congress was aware, when it enacted PLCAA,
    that both the FTC Act and state analogues such as
    CUTPA have long been among the primary vehicles for
    litigating claims that sellers of potentially dangerous
    products such as firearms have marketed those prod-
    ucts in an unsafe and unscrupulous manner. See Good-
    year Atomic Corp. v. Miller, 
    486 U.S. 174
    , 185, 108 S.
    Ct. 1704, 
    100 L. Ed. 2d 158
    (1988) (Congress is presump-
    tively knowledgeable about pertinent federal and state
    law). CUTPA, for example, has long been construed to
    incorporate the FTC’s traditional ‘‘cigarette rule,’’ which
    prohibits as unfair advertising that is, among other
    things, ‘‘immoral, unethical, oppressive and unscrupu-
    lous.’’46 Ivey, Barnum & O’Mara v. Indian Harbor Prop-
    erties, Inc., 
    190 Conn. 528
    , 539 and n.13, 
    461 A.2d 1369
    (1983).
    Reading the predicate exception to encompass
    actions brought to remedy illegal and unscrupulous
    marketing practices under state consumer protection
    laws is consistent with the approach followed by the
    United States Court of Appeals for the Second Circuit,
    whose decisions ‘‘carry particularly persuasive weight
    in the interpretation of federal statutes by Connecticut
    state courts.’’ (Internal quotation marks omitted.) CCT
    Communications, Inc. v. Zone Telecom, 
    Inc., supra
    ,
    
    327 Conn. 140
    . In New York v. Beretta U.S.A. 
    Corp., supra
    , 
    524 F.3d 384
    , the Second Circuit considered
    whether PLCAA barred the municipal plaintiffs’ action
    alleging that distribution practices of the defendant fire-
    arms manufactures and sellers violated a New York
    criminal nuisance statute; see N.Y. Penal Law § 240.45
    (McKinney 2008); by marketing guns to legitimate buy-
    ers with the knowledge that those guns will be diverted
    into illegal markets. See New York v. Beretta U.S.A.
    
    Corp., supra
    , 389–90. The court concluded that the
    action should have been dismissed because the nui-
    sance statute was a law of general applicability that
    had never been applied to the firearms trade and simply
    did not ‘‘encompass the conduct of firearms manufac-
    turers of which the [municipal plaintiffs] complain[ed].’’
    
    Id., 400. Notably,
    in reaching that conclusion, the Sec-
    ond Circuit held that the predicate exception encom-
    passes not only laws that expressly regulate commerce
    in firearms but also those that ‘‘clearly can be said to
    implicate the purchase and sale of firearms,’’ as well
    as laws of general applicability that ‘‘courts have applied
    to the sale and marketing of firearms . . . .’’47 
    Id., 404. CUTPA
    falls squarely into both of these categories.
    Statutes such as the FTC Act and state analogues
    that prohibit the wrongful marketing of dangerous con-
    sumer products such as firearms represent precisely the
    types of statutes that implicate and have been applied
    to the sale and marketing of firearms. In the early 1970s,
    for example, the FTC entered into consent decrees with
    three firearms sellers relating to allegations that they
    had precluded their dealers from advertising their guns
    at lower than established retail prices.48 A few years
    later, the FTC ordered Emdeko International, Inc., a
    marketing company, to refrain from predatory and mis-
    leading advertising regarding various consumer prod-
    ucts, including firearms. See In re National House-
    wares, Inc., 90 F.T.C. 512, 580–81 (1977).
    CUTPA also has been applied to the sale of firearms.
    For example, in Salomonson v. Billistics, Inc., Superior
    Court, Judicial District of New London, Docket No. CV-
    88-508292 (September 27, 1991), the plaintiff prevailed
    on his claim that the defendant gun dealer’s sales prac-
    tices relating to the sale of a Ruger pistol and three
    remanufactured semiautomatic rifles violated CUTPA.49
    
    Id. The court
    specifically found that the defendant’s
    conduct was ‘‘oppressive’’ and, therefore, violated the
    second prong of the cigarette rule, the same standard
    at issue in the present case. 
    Id. Equally important,
    regulation of firearms advertising
    in our sister states frequently has been accomplished
    under the auspices of state consumer protection and
    unfair trade practice laws.50 It is clear, therefore, that
    consumer protection statutes such as CUTPA long have
    been an established mechanism for regulating the mar-
    keting and advertising schemes of firearms vendors.
    The FTC Act and its various state analogues also have
    been applied in numerous instances to the wrongful
    marketing of other potentially dangerous consumer
    products, especially with respect to advertisements that
    promote unsafe or illegal conduct.51 See S. Calkins,
    ‘‘FTC Unfairness: An Essay,’’ 46 Wayne L. Rev. 1935,
    1962, 1974 (2000). Although Congress temporarily cur-
    tailed the FTC’s authority to regulate unfair commercial
    advertising in 1980, that authority was reinstated in
    1994. 
    Id., 1954–55. Subsequently,
    just a few years before Congress began
    considering predecessor legislation to PLCAA, the FTC
    entered into a new consent decree addressing wrongful
    advertising. In In re Beck’s North America, Inc., Docket
    No. C-3859, 1999 FTC LEXIS 40 (F.T.C. March 25, 1999),
    the commission prohibited the publication of advertise-
    ments that portrayed young adult passengers consum-
    ing alcohol while sailing, in a manner that was unsafe
    and depicted activities that ‘‘may also violate federal
    and state boating safety laws.’’ 
    Id., *2. The
    consent
    decree prohibited the ‘‘future dissemination . . . of
    any . . . advertisement that . . . depicts activities
    that would violate [federal laws that make] it illegal to
    operate a vessel under the influence of alcohol or illegal
    drugs.’’ (Citations omitted.) In re Beck’s North America,
    Inc., File No. 982-3092, 1998 FTC LEXIS 83, *15–16
    (F.T.C. August 6, 1998). More generally, the FTC cau-
    tioned that it ‘‘ha[d] substantial concern about advertis-
    ing that depicts conduct that poses a high risk to health
    and safety. As a result, the [FTC] will closely scrutinize
    such advertisements in the future.’’ 
    Id., *15.52 Because
    Congress clearly intended that laws govern-
    ing the marketing of firearms would qualify as predicate
    statutes, and because Congress is presumed to be aware
    that the wrongful marketing of dangerous items such
    as firearms for unsafe or illegal purposes traditionally
    has been and continues to be regulated primarily by
    consumer protection and unfair trade practice laws
    rather than by firearms specific statutes, we conclude
    that the most reasonable reading of the statutory frame-
    work, in light of the decision of the Second Circuit in
    New York v. Beretta U.S.A. 
    Corp., supra
    , 
    524 F.3d 384
    ,
    is that laws such as CUTPA qualify as predicate statutes,
    insofar as they apply to wrongful advertising claims.53
    3
    The Statement of Findings and Purposes
    When it drafted PLCAA, Congress included a state-
    ment of findings and purposes. See 15 U.S.C. § 7901
    (2012). In his dissenting opinion, Justice Robinson reads
    this statement to support the position of the defendants.
    On balance, however, we conclude, for the following
    reasons, that the congressional findings and purposes
    also lend support to the plaintiffs’ interpretation of
    the statute.
    First, Title 15 of the 2012 edition of the United States
    Code, § 7901 (a) (4), provides that ‘‘[t]he manufacture,
    importation, possession, sale, and use of firearms and
    ammunition in the United States are heavily regulated
    by Federal, State, and local laws . . . [s]uch [as] . . .
    the Gun Control Act of 1968, the National Firearms Act
    . . . and the Arms Export Control Act . . . .’’ (Cita-
    tions omitted; emphasis added.) Notably, this provision,
    which expressly references various firearms specific
    laws, makes no mention of the marketing function. By
    contrast, the very next finding expressly references the
    ‘‘lawful . . . marketing . . . of firearms . . . .’’54 15
    U.S.C. § 7901 (a) (5) (2012). Reading these two findings
    in concert, it is clear that Congress chose not to abro-
    gate the well established duty of firearms sellers to
    market their wares legally and responsibly, even though
    no federal laws specifically govern the marketing of
    firearms.
    Second, although the findings indicate that Congress
    sought to immunize the firearms industry from liability
    for third-party criminal conduct, they emphasize that
    that immunity extended only to ‘‘harm that is solely
    caused by others . . . .’’ (Emphasis added.) 15 U.S.C.
    § 7901 (a) (6) (2012); see also 15 U.S.C. § 7901 (b) (1)
    (2012) (principal purpose of PLCAA is to prohibit
    causes of action ‘‘for the harm solely caused by the
    criminal or unlawful misuse of firearm products’’
    [emphasis added]); Ileto v. Glock, 
    Inc., supra
    , 
    565 F.3d 1158
    (Berzon, J., concurring in part and dissenting in
    part) (same). The statement of findings and purposes
    further provides that the purpose of PLCAA is ‘‘[t]o
    preserve a citizen’s access to a supply of firearms and
    ammunition for all lawful purposes, including hunting,
    self-defense, collecting, and competitive or recreational
    shooting.’’ (Emphasis added.) 15 U.S.C. § 7901 (b) (2)
    (2012). In the present case, the plaintiffs allege that the
    defendants illegally marketed the XM15-E2S by promot-
    ing its criminal use for offensive civilian assaults, and
    that this wrongful advertising was a direct cause of the
    Sandy Hook massacre. At no time and in no way does
    the congressional statement indicate that firearm sell-
    ers should evade liability for the injuries that result if
    they promote the illegal use of their products.
    Third, the findings make clear that Congress sought
    to preclude only novel civil actions that are ‘‘based on
    theories without foundation in hundreds of years of the
    common law and jurisprudence of the United States
    and do not represent a bona fide expansion of the com-
    mon law,’’ recognition of which ‘‘would expand civil
    liability in a manner never contemplated . . . by Con-
    gress . . . or by the legislatures of the several States.’’
    15 U.S.C. § 7901 (a) (7) (2012). As we previously dis-
    cussed, however, it is well established that the FTC Act
    and state analogues such as CUTPA not only govern the
    marketing of firearms, but also prohibit advertisements
    that promote or model the unsafe or illegal use of poten-
    tially dangerous products. Accordingly, there is simply
    no reason to think that the present action represents the
    sort of novel civil action that Congress sought to bar.55
    The dissent relies on one other provision of the state-
    ment of findings and purposes that purportedly disquali-
    fies CUTPA, as applied to the plaintiffs’ wrongful
    marketing theory, as a potential predicate statute. Spe-
    cifically, the statement emphasizes the importance of
    preserving the rights enshrined in the second amend-
    ment to the United States constitution. See 15 U.S.C.
    § 7901 (a) (1), (2) and (6) (2012).
    There is no doubt that congressional supporters of
    PLCAA were committed to Americans’ second amend-
    ment freedoms and sought to secure those freedoms
    by immunizing firearms companies from frivolous law-
    suits. It is not at all clear, however, that the second
    amendment’s protections even extend to the types of
    quasi-military, semiautomatic assault rifles at issue in
    the present case. See District of Columbia v. Heller,
    
    554 U.S. 570
    , 627, 
    128 S. Ct. 2783
    , 
    171 L. Ed. 2d 637
    (2008) (indicating that second amendment’s protection
    does not extend to ‘‘ ‘dangerous and unusual weapons’ ’’
    and, therefore, that M16s and related military style rifles
    may be banned); Kolbe v. Hogan, 
    849 F.3d 114
    , 143 (4th
    Cir.) (reading Heller to mean that second amendment
    does not protect right to possess assault weapons fea-
    turing high capacity magazines, such as AR-15), cert.
    denied,       U.S.     , 
    138 S. Ct. 469
    , 
    199 L. Ed. 2d 374
    (2017); New York State Rifle & Pistol Assn., Inc. v.
    Cuomo, 
    804 F.3d 242
    , 257 (2d Cir. 2015) (assuming for
    sake of argument that second amendment does apply
    to semiautomatic assault weapons such as AR-15 but
    upholding outright prohibitions against civilian owner-
    ship of such weapons), cert. denied sub nom. Shew v.
    Malloy,       U.S.     , 
    136 S. Ct. 2486
    , 
    195 L. Ed. 2d 822
    (2016); see also Friedman v. Highland Park, 
    784 F.3d 406
    , 410–12 (7th Cir.), cert. denied,       U.S.    , 136 S.
    Ct. 447, 
    193 L. Ed. 2d 483
    (2015); Fyock v. Sunnyvale,
    
    779 F.3d 991
    , 999 (9th Cir. 2015); Heller v. District of
    Columbia, 
    670 F.3d 1244
    , 1261 (D.C. Cir. 2011). Accord-
    ingly, we conclude that, on balance, PLCAA’s statement
    of findings and purposes also bears out the plaintiffs’
    interpretation of the statute, namely, that illegal market-
    ing is not protected.56
    4
    Absurd Result
    We next address the defendants’ argument that con-
    struing a statute of general applicability such as CUTPA
    to be a predicate statute would lead to an absurd result.
    As one judge has articulated, ‘‘the predicate exception
    cannot possibly encompass every statute that might be
    ‘capable of being applied’ to the sale or manufacture
    of firearms; if it did, the exception would swallow the
    rule, and no civil lawsuits would ever be subject to
    dismissal under . . . PLCAA.’’ (Emphasis omitted.)
    Ileto v. Glock, 
    Inc., supra
    , 
    565 F.3d 1155
    (Berzon, J.,
    concurring in part and dissenting in part).
    Of course, to surmount PLCAA immunity via the pred-
    icate exception, there must be at least a colorable claim
    that a defendant has, in fact, violated some statute,
    resulting in harm to the plaintiff. Accordingly, Judge
    Berzon’s argument appears to be predicated on the
    assumptions that (1) most states have public nuisance
    statutes or similar laws, such as the California nuisance
    statutes at issue in Ileto, and (2) virtually any action
    seeking to hold firearms sellers liable for third-party
    gun violence could allege a colorable violation of those
    statutes because the mere act of selling the weapons
    involved might be deemed to create a public nuisance.
    We will assume, without deciding, that Judge Berzon
    is correct that, as a general matter, the predicate excep-
    tion cannot be so expansive as to fully encompass laws
    such as public nuisance statutes insofar as those laws
    reasonably might be implicated in any civil action aris-
    ing from gun violence.57 Although we believe that the
    plaintiffs’ primary allegations—that any sale of assault
    weapons to the civilian market constitutes an unfair
    trade practice—would falter on this shoal, we need not
    address that issue more fully in light of our determina-
    tion that those allegations are time barred. See part IV
    B of this opinion. What is clear, however, is that the
    plaintiffs’ wrongful marketing allegations may proceed
    without crippling PLCAA. Those claims allege only that
    one specific family of firearms sellers advertised one
    particular line of assault weapons in a uniquely unscru-
    pulous manner, promoting their suitability for illegal,
    offensive assaults. As we have stated throughout this
    opinion, we do not know whether the plaintiffs will be
    able to prove those allegations to a jury. But we are
    confident that this sort of specific, narrowly framed
    wrongful marketing claim alleges precisely the sort of
    illegal conduct that Congress did not intend to immu-
    nize. For this reason, CUTPA’s prohibition against such
    conduct appears to fall squarely within the predicate
    exception and does not lead to an absurd result.
    C
    Extrinsic Evidence of Congressional Intent
    Other courts that have construed the predicate excep-
    tion are divided as to whether the exception unambigu-
    ously encompasses laws, such as CUTPA, that do not
    expressly regulate firearms sales and marketing but are
    nevertheless capable of being and have been applied
    thereto. Compare Ileto v. Glock, 
    Inc., supra
    , 
    565 F.3d 1133
    –35 (predicate exception is ambiguous), and New
    York v. Beretta U.S.A. 
    Corp., supra
    , 
    524 F.3d 401
    (same),
    with Smith & Wesson Corp. v. Gary, 
    875 N.E.2d 422
    ,
    431, 434 and n.12 (predicate exception unambiguously
    applies), and New York v. Beretta U.S.A. 
    Corp., supra
    ,
    405–407 (Katzmann, J., dissenting) (same). In part V B
    of this opinion, we explained why the plain text of 15
    U.S.C. § 7903 (5) (A) (iii) strongly suggests that CUTPA,
    as applied to the plaintiffs’ claims, qualifies as a predi-
    cate statute. In this part, we explain why extrinsic indi-
    cia of congressional intent support the same conclu-
    sion. These indicia include canons of statutory con-
    struction, closely related legislation, and the legislative
    history of PLCAA.
    1
    Canons of Statutory Construction
    Under the law of the Second Circuit, if the plain
    language of a statute is ambiguous, we then consider
    whether any ambiguities may be resolved by the appli-
    cation of canons of statutory construction and, failing
    that, through review of the legislative history. E.g.,
    United States v. Rowland, 
    826 F.3d 100
    , 108 (2d Cir.
    2016), cert. denied,      U.S.    , 
    137 S. Ct. 1330
    , 
    197 L. Ed. 2d 517
    (2017). In the present case, three canons
    of construction are potentially relevant.
    a
    Clear Statement Requirement
    We begin with the well established canon that a fed-
    eral law is not to be construed to have superseded the
    historic police powers of the states unless that was the
    clearly expressed and manifest purpose of Congress.
    E.g., Cipollone v. Liggett Group, Inc., 
    505 U.S. 504
    , 516,
    
    112 S. Ct. 2608
    , 
    120 L. Ed. 2d 407
    (1992); Rice v. Santa
    Fe Elevator Corp., 
    331 U.S. 218
    , 230, 
    67 S. Ct. 1146
    , 
    91 L. Ed. 1447
    (1947); Federal Housing Finance Agency
    v. Nomura Holding America, Inc., 
    873 F.3d 85
    , 112 n.30
    (2d Cir. 2017), cert. denied,   U.S.     , 
    138 S. Ct. 2679
    ,
    
    201 L. Ed. 2d 1073
    (2018), and cert. denied sub nom.
    Findlay v. Federal Housing Finance Agency,             U.S.
    , 
    138 S. Ct. 2697
    , 
    201 L. Ed. 2d 1073
    (2018). The
    regulation of advertising that threatens the public
    health, safety, and morals has long been considered a
    core exercise of the states’ police powers. See, e.g.,
    Altria Group, Inc. v. Good, 
    555 U.S. 70
    , 77, 
    129 S. Ct. 538
    , 
    172 L. Ed. 2d 398
    (2008); Semler v. Oregon State
    Board of Dental Examiners, 
    294 U.S. 608
    , 611–12, 
    55 S. Ct. 570
    , 
    79 L. Ed. 1086
    (1935); Varney & Green v.
    Williams, 
    155 Cal. 318
    , 321, 
    100 P. 867
    (1909), overruled
    in part on other grounds by Metromedia, Inc. v. San
    Diego, 
    26 Cal. 3d 848
    , 
    610 P.2d 407
    , 
    164 Cal. Rptr. 510
    (1980); State v. Certain Contraceptive Materials, 
    7 Conn. Supp. 264
    , 277–78 (1939), rev’d on other grounds,
    
    126 Conn. 428
    , 
    11 A.2d 863
    (1940). Accordingly, we will
    find the plaintiffs’ CUTPA action to be superseded by
    PLCAA only if that is the clearly expressed intent of
    Congress.58
    In the case of PLCAA, there is no indication in the
    statutory text or statement of findings and purposes
    that Congress intended to restrict the power of the
    states to regulate wrongful advertising, particularly
    advertising that encourages consumers to engage in
    egregious criminal conduct. Indeed, sponsors of the
    legislation repeatedly emphasized during the legislative
    hearings that they did not intend to abrogate well estab-
    lished legal principles.59 Accordingly, in the absence of
    a clear statement in the statutory text or legislative
    history that Congress intended to supersede the states’
    traditional authority to regulate the wrongful advertis-
    ing of dangerous products such as firearms, we are
    compelled to resolve any textual ambiguities in favor
    of the plaintiffs.
    b
    Ejusdem Generis
    The defendants contend that a different canon of
    construction, namely, ejusdem generis, essentially
    resolves any statutory ambiguity in their favor. Specifi-
    cally, from the fact that PLCAA provides two examples
    of predicate federal statutes, both of which specifically
    relate to firearms, the defendants infer that all predicate
    statutes must be of that same ilk.60 We are not per-
    suaded.
    When it drafted the predicate exception, Congress
    set forth two examples of statutes that are applicable
    to the sale or marketing of firearms. PLCAA provides
    that entities engaged in the firearms business are not
    immune from liability with respect to ‘‘an action in
    which a manufacturer or seller of a [firearm] knowingly
    violated a State or Federal statute applicable to the sale
    or marketing of the [firearm] . . . including—
    ‘‘(I) any case in which the manufacturer or seller
    knowingly made any false entry in, or failed to make
    appropriate entry in, any record required to be kept
    under Federal or State law with respect to the [firearm],
    or aided, abetted, or conspired with any person in mak-
    ing any false or fictitious oral or written statement with
    respect to any fact material to the lawfulness of the
    sale or other disposition of a [firearm]; or
    ‘‘(II) any case in which the manufacturer or seller
    aided, abetted, or conspired with any other person to
    sell or otherwise dispose of a [firearm], knowing, or
    having reasonable cause to believe, that the actual
    buyer of the [firearm] was prohibited from possessing
    or receiving a firearm . . . under subsection (g) or (n)
    of section 922 of title 18 [of the United States Code]
    . . . .’’61 15 U.S.C. § 7903 (5) (A) (iii) (2012) (setting
    forth record keeping and unlawful buyer exceptions).
    The defendants argue that we can discern the scope
    of the predicate exception by applying ejusdem generis.
    That canon applies when a statute sets forth a general
    category of persons or things and then enumerates spe-
    cific examples thereof. In those cases, when the scope
    of the general category is unclear, a presumption, albeit
    a rebuttable one, may arise that the general category
    encompasses only things similar in nature to the spe-
    cific examples that follow. See, e.g., 2A N. Singer & S.
    Singer, Statutes and Statutory Construction (7th Ed.
    2014) § 47:17, pp. 364–68. Several courts have acknowl-
    edged the potential relevance of the canon when con-
    struing the predicate exception. See, e.g., New York v.
    Beretta U.S.A. 
    Corp., supra
    , 
    524 F.3d 401
    –402.
    It is well established, however, that ejusdem generis,
    like other canons of construction, is merely a tool to
    assist us in gleaning the intent of Congress; it should
    not be applied in the face of a contrary manifestation
    of legislative intent. Helvering v. Stockholms Enskilda
    Bank, 
    293 U.S. 84
    , 88–89, 
    55 S. Ct. 50
    , 
    79 L. Ed. 211
    (1934); 2A N. Singer & S. Singer, supra, § 47:22, pp.
    400–404. This is particularly true, for example, when
    the legislative history of a statute reveals a contrary
    intent. See 2A N. Singer & S. Singer, supra, § 47:22,
    pp. 404–405.
    In the case of PLCAA, the legislative history of the
    statute makes clear why Congress specifically chose to
    include the record keeping and unlawful buyer excep-
    tions when drafting the final version of the predicate
    exception. Bills substantially similar to PLCAA had
    been introduced in both the 107th Congress and the
    108th Congress. See S. 1805, 108th Cong. (2003), H.R.
    1036, 108th Cong. (2003); H.R. 2037, 107th Cong. (2001).
    Those bills contained the same exemption for ‘‘State
    or Federal statute[s] applicable to the sale or marketing
    of [firearms]’’ that ultimately was codified at 15 U.S.C.
    § 7903 (5) (A) (iii). H.R. 2037, supra, § 4; accord S. 1805,
    supra, § 4; H.R. 1036, supra, § 4. Notably, however, they
    did not include the record keeping or the unlawful buyer
    exception. Indeed, they did not offer any specific exam-
    ples of predicate statutes.
    The legislative history indicates that the record keep-
    ing and unlawful buyer illustrations were added to the
    bill that became law during the 109th Congress not to
    define or clarify the narrow scope of the exception but,
    rather, because, in 2002, two snipers had terrorized the
    District of Columbia and surrounding areas. One of the
    snipers allegedly stole a Bushmaster XM-15 semiauto-
    matic rifle identical or similar to the one at issue in the
    present case from a gun dealer with a history of lax
    inventory control procedures.62 In 2003, the families of
    the victims of the sniper attacks brought a civil action
    against the gun dealer that ultimately resulted in a $2.5
    million settlement.63 During the legislative debates,
    many of the members who spoke in opposition to the
    bill that ultimately became PLCAA argued that the bill
    would have prevented victims of the sniper attacks from
    bringing an action against that gun dealer, even though
    the dealer’s carelessness had allowed the snipers to
    obtain the assault weapon.64 Indeed, it was in part for
    that very reason, and the public outcry over the sniper
    attacks, that prior versions of the bill failed to pass.65
    To deflect these potent political attacks, the author
    and other supporters of the 2005 incarnation of the bill
    pointed to the recently added record keeping and illegal
    buyer exception language as evidence that victims of
    the sniper attacks would not have been barred from
    pursuing their action under the predicate exception.66
    Indeed, several legislators strongly suggested that these
    examples of predicate statutes were specifically added
    to PLCAA to make clear that the lawsuits arising from
    the sniper attacks would not have been barred by
    PLCAA.67
    The most reasonable interpretation of this legislative
    history, then, is that the record keeping and unlawful
    buyer illustrations were included in the final version of
    PLCAA not in an effort to define, clarify, or narrow the
    universe of laws that qualify as predicate statutes but,
    rather, simply to stave off the politically potent attack
    that PLCAA would have barred lawsuits like the one
    that had arisen from the widely reported Beltway sniper
    attacks. There is no other plausible explanation for
    why Congress chose to modify the predicate exception
    language contained in the 2001 and 2003 bills, which
    otherwise was ‘‘virtually identical’’ to the language in
    PLCAA. 151 Cong. Rec. 2561 (2005), remarks of Senator
    Larry Edwin Craig; see also 
    id., 18,096, remarks
    of Sena-
    tor Craig (indicating that bill is same for all intents and
    purposes as version introduced during 108th Congress,
    with addition of clarifying examples).
    This conclusion is bolstered by the fact that Congress
    was fully aware that there are many types of federal
    statutes and regulations, filling ‘‘hundreds of pages,’’
    that specifically govern the firearms industry. 151 Cong.
    Rec. 18,059 (2005), remarks of Senator Thomas Allen
    Coburn. Indeed, 18 U.S.C. § 922 is dedicated to delineat-
    ing dozens of different unlawful acts relating to the
    production, distribution, and sale of firearms. Congress
    could have simply identified 18 U.S.C. § 922, or the
    other federal firearms laws to which Senator Coburn
    alluded, as examples of predicate statutes. Instead, the
    author of PLCAA opted to highlight only the two specific
    subsections of 18 U.S.C. § 922—subsection (g) and
    (n)—that would have barred the Beltway snipers from
    obtaining the weapon used in the shootings.
    Under similar circumstances, when it is clear that
    examples have been included in a statute for purposes
    of emphasis or in response to recent, high profile events,
    rather than to restrict the scope of coverage, both the
    United States Supreme Court and the lower federal
    courts have declined to apply canons, including ejus-
    dem generis, to construe a statutory provision overly
    narrowly.68 For similar reasons, we conclude that the
    ejusdem generis canon is not applicable to the predi-
    cate exception.
    c
    Statutory Exceptions To Be Construed Narrowly
    Citing Commissioner of Internal Revenue v. Clark,
    
    489 U.S. 726
    , 739, 
    109 S. Ct. 1455
    , 
    103 L. Ed. 2d 753
    (1989), the defendants rely on another canon, con-
    tending that the predicate exception, like other statu-
    tory exceptions, must be construed narrowly to pre-
    serve the primary purpose of PLCAA. As we explained,
    however, our review of the statutory language strongly
    suggests that the defendants have misperceived the pri-
    mary purpose of PLCAA, which is not to shield firearms
    sellers from liability for wrongful or illegal conduct. If
    Congress had intended to supersede state actions of
    this sort, it was required to make that purpose clear.69
    2
    Related Legislation
    We also find it instructive that, in early 2005, at
    approximately the same time that the proposed legisla-
    tion that ultimately became PLCAA was introduced,
    bills were introduced in both the House of Representa-
    tives and the Senate that would have bestowed PLCAA-
    type immunity on fast food restaurant companies to
    protect them from lawsuits seeking to hold them liable
    for consumers’ obesity and related health problems.70
    Both bills contained language that was substantially
    similar to PLCAA’s predicate exception: ‘‘A qualified
    civil liability action shall not include . . . an action
    based on allegations that . . . a manufacturer or seller
    of [food] knowingly violated a Federal or State statute
    applicable to the marketing, advertisement, or labeling
    of [food] with intent for a person to rely on that violation
    . . . .’’ S. 908, 109th Cong. § 4 (2005); accord H.R. 554,
    109th Cong. § 4 (2005). The House Report accompa-
    nying H.R. 554 made clear that ‘‘applicable’’ statutes for
    purposes of that bill were not limited to laws, such as
    the Federal Food, Drug and Cosmetic Act; 21 U.S.C.
    § 301 et seq. (2012); that directly and specifically regu-
    late the food industry. Rather, the report indicated that
    state consumer protection laws, such as CUTPA, also
    qualified as predicate statutes, even though they are
    laws of general applicability that do not expressly
    address food and beverage marketing or labeling:
    ‘‘Every state has its own deceptive trade practices laws,
    and a knowing violation of any of such state laws could
    allow suits to go forward under the legislation if the
    criteria specified . . . are met.’’71 H.R. Rep. No. 109-
    130, p. 8 (2005).
    We recognize that these bills never became law and
    also that food and firearms are different types of prod-
    ucts that implicate different risks and concerns. Never-
    theless, we cannot ignore the fact that PLCAA and the
    fast food bills were introduced at essentially the same
    time, with substantially similar language and structure.72
    See 2B N. Singer & J. Singer, Statutes and Statutory
    Construction (7th Ed. 2012) § 51:4, pp. 275–76 (vetoed
    bills and repealed statutes may be construed in pari
    materia to assist in interpreting ambiguous legislation).
    In light of this fact, there is good reason to believe that
    legislators would have understood the term ‘‘statute
    applicable to’’ in 15 U.S.C. § 7903 (5) (A) (iii) as similarly
    encompassing an action under CUTPA against a com-
    pany that unethically markets firearms for illegal pur-
    poses.
    3
    The Legislative History of PLCAA
    Finally, to the extent that any ambiguities remain
    unresolved, we consider the legislative history of
    PLCAA. Although the extensive history of the statute
    presents something of a mixed bag, our review per-
    suades us that Congress did not intend to limit the
    scope of the predicate exception to violations of fire-
    arms specific laws or to confer immunity from all claims
    alleging that firearms sellers violated unfair trade prac-
    tice laws.
    During the legislative debates, opponents of the pro-
    posed legislation that became PLCAA repeatedly ques-
    tioned why it was necessary to confer immunity on the
    firearms industry when, in their view, only a very small
    number of gun violence related lawsuits had been filed
    against firearms manufacturers and distributors, most
    of which had been dismissed at the trial court level.73
    In response, PLCAA’s sponsor and several of PLCAA’s
    cosponsors described the specific types of lawsuits that
    the legislation was intended to prohibit. See footnotes
    74 and 76 of this opinion. They emphasized that their
    primary concern was not with lawsuits such as the
    present action, in which individual plaintiffs who have
    been harmed in a specific incident of gun violence seek
    to hold the sellers responsible for their specific miscon-
    duct in selling the weapons involved. See 
    id. Many pro-
    ponents indicated that their intent was to preclude the
    rising number of instances in which municipalities and
    ‘‘anti-gun activists’’ filed ‘‘junk’’ or ‘‘frivolous’’ lawsuits
    targeting the entire firearms industry.74 As one cospon-
    sor of the legislation explained, ‘‘[t]his bill is only
    intended to protect law-abiding members of the fire-
    arms industry from nuisance suits that have no basis
    in current law, that are only intended to regulate the
    industry or harass the industry or put it out of business
    . . . which are [not] appropriate purposes for a law-
    suit.’’75 151 Cong. Rec. 18,104 (2005), remarks of Senator
    Max Sieben Baucus.76 In the present action, by contrast,
    the private victims of one specific incident of gun vio-
    lence seek compensation from the producers and dis-
    tributors of a single firearm on the basis of alleged
    misconduct in the specific marketing of that firearm.
    Few if any of the bill’s sponsors indicated that cases
    of this sort were what PLCAA was intended to preclude.
    In addition, during the course of the legislative
    debates, many legislators either expressly stated or
    clearly implied that the only actions that would be
    barred by PLCAA would be ones in which a defendant
    bore absolutely no responsibility or blame for a plain-
    tiff’s injuries and was, in essence, being held strictly
    liable for crimes committed with firearms that it had
    merely produced or distributed. See Ileto v. Glock, 
    Inc., supra
    , 
    565 F.3d 1159
    (Berzon, J., concurring in part
    and dissenting in part). One cosponsor, for example,
    emphasized that ‘‘the heart of this bill’’ was that one
    can be held liable for violating a statute during the
    production, distribution, or sale of firearms, ‘‘[b]ut we
    are not going to extend it to a concept where you are
    responsible, after you have done everything right, for
    what somebody else may do who bought your product
    and they did it wrong and it is their fault, not yours.’’
    (Emphasis added.) 151 Cong. Rec. 18,920 (2005),
    remarks of Senator Lindsey O. Graham. Another
    cosponsor explained the essential evil to which the bill
    was directed: ‘‘It is out of that fear and concern that
    we have mayors and cities passing laws that create
    strict liability . . . . [Firearms sellers have] become
    . . . insurer[s] against criminal activity by criminals.’’
    
    Id., 18,924, remarks
    of Senator Jefferson Beauregard
    Sessions III. Senator Sessions added: ‘‘That is what we
    are trying to curtail here—this utilization of the legal
    system . . . .’’ 
    Id. A common
    theme running through supporters’ state-
    ments was that holding a firearms seller liable for third-
    party gun violence for which the seller is wholly blame-
    less is no different from holding producers of products
    such as automobiles, matches, baseball bats, and knives
    strictly liable when those ubiquitous but potentially dan-
    gerous items are inappropriately or illegally used to
    commit crimes. As the author of PLCAA, Senator Craig,
    explained: ‘‘If a gun manufacturer is held liable for the
    harm done by a criminal who misuses a gun, then there
    is nothing to stop the manufacturers of any product
    used in crimes from having to bear the costs resulting
    from the actions of those criminals. So as I mentioned
    earlier, automobile manufacturers will have to take the
    blame for the death of a bystander who gets in the way
    of the drunk driver. The local hardware store will have
    to be held responsible for a kitchen knife it sold, if later
    that knife is used in the commission of a rape. The
    baseball team whose bat was used to bludgeon a victim
    will have to pay the cost of the crime. The list goes on
    and on.’’ 
    Id., 18,085. The
    implication of this argument
    is that legislators’ primary concern was that liability
    should not be imposed in situations in which the pro-
    ducer or distributor of a consumer product bears abso-
    lutely no responsibility for the misuse of that product
    in the commission of a crime. There is no indication
    that the sponsors of PLCAA believed that sellers of
    those consumer products should be shielded from lia-
    bility if, for example, an automobile manufacturer
    advertised that the safety features of its vehicles made
    them ideally suited for drunk driving, or if a sporting
    goods dealer ran advertisements encouraging high
    school baseball players to hurl their bats at the opposing
    pitcher in retaliation for an errant pitch. That is, in
    essence, what the plaintiffs have alleged in the present
    case.
    To the extent that supporters of PLCAA were con-
    cerned with lawsuits other than those seeking to hold
    firearms sellers strictly liable for gun violence, they
    consistently expressed that their intention was to fore-
    close novel legal theories that had been developed by
    anti-gun activists with the goal of putting firearms sell-
    ers out of business.77 The author of the legislation
    explained as follows: ‘‘As we have stressed repeatedly,
    this legislation will not bar the courthouse doors to
    victims who have been harmed by the negligence or
    misdeeds of anyone in the gun industry. Well recognized
    causes of action are protected by the bill. Plaintiffs can
    still argue their cases for violations of law . . . . The
    only lawsuits this legislation seeks to prevent are novel
    causes of action that have no history or grounding in
    legal principle.’’ 
    Id., 18,096, remarks
    of Senator Craig.
    In addition, a number of lawmakers emphasized that
    the legislation was primarily directed at heading off
    unprecedented tort theories,78 which explains why the
    predicate exception expressly preserved liability for
    statutory violations. See Ileto v. Glock, 
    Inc., supra
    , 
    565 F.3d 1135
    (‘‘Congress clearly intended to preempt com-
    mon-law claims, such as general tort theories of liabil-
    ity’’); 
    id., 1160–61 (Berzon,
    J., concurring in part and
    dissenting in part) (‘‘[PLCAA] was viewed essentially
    as a [tort reform] measure, aimed at restraining the
    supposed expansion of tort liability’’).
    As we discussed previously, the plaintiffs’ theory of
    liability is not novel; nor does it sound in tort.79 The
    plaintiffs allege that the defendants engaged in unfair
    trade practices in violation of CUTPA, a statute that
    was enacted in 1973. See P.A. 73-615. Furthermore,
    CUTPA, by its express terms, is modeled on the FTC
    Act; see General Statutes § 42-110b (b); which has been
    in effect for more than one century. See Act of Septem-
    ber 26, 1914, Pub. L. No. 63-203, 38 Stat. 717. As we
    explained, the FTC Act and its state counterparts have
    long been used to regulate not only the sale and market-
    ing of firearms but also claims that sellers of other
    dangerous products have advertised their wares in a
    manner that modeled or promoted unsafe behavior and
    created an unreasonable risk that viewers would engage
    in unsafe or illegal conduct.80
    The defendants, purporting to rely on the decision
    of the Ninth Circuit in Ileto, argue that the legislative
    history of PLCAA supports a more restrictive view of
    the scope of the predicate exception. We read Ileto
    differently. As we noted; see footnote 47 of this opinion;
    the court in that case concluded that ‘‘congressional
    speakers’ statements concerning the scope of . . .
    PLCAA reflected the understanding that manufacturers
    and sellers of firearms would be liable only for statutory
    violations concerning firearm[s] regulations or sales
    and marketing regulations.’’ (Emphasis added.) Ileto
    v. Glock, 
    Inc., supra
    , 
    565 F.3d 1137
    . Because CUTPA
    specifically regulates commercial sales and marketing
    activities such as those at issue in the present case;
    see, e.g., Izzarelli v. R.J. Reynolds Tobacco Co., 117 F.
    Supp. 2d 167, 178 (D. Conn. 2000); it falls squarely within
    the predicate exception, as Ileto construed the legisla-
    tive history.
    We do not dispute that, over the course of the hun-
    dreds of pages of coverage of the legislative debates,
    a few congressional supporters of PLCAA made a few
    brief references to predicate statutes as being firearms
    specific.81 What the defendants have overlooked, how-
    ever, are the dozens of statements by PLCAA’s drafter
    and cosponsors that imply or directly state that the
    predicate exception applies far more broadly, such that
    firearms companies may be held liable for violation
    of any applicable law, and not only those laws that
    specifically govern the firearms trade. Indeed, in the
    vast majority of instances in which the predicate excep-
    tion was discussed during the legislative debates, pro-
    ponents spoke in broad, general terms, indicating that
    the bill would not immunize firearms companies that
    had engaged in any illegal activity.82
    Several cosponsors of the bill that became PLCAA
    specifically explained that it would not preclude victims
    of gun violence from holding firearms companies
    accountable for injuries resulting from their gross negli-
    gence or reckless conduct, because, essentially, any
    such conduct would be in violation of some state or
    federal law. See, e.g., 151 Cong. Rec. 18,919 (2005),
    remarks of Senator Jon Llewellyn Kyl (‘‘[M]ost of the
    acts that would meet the definition of gross negligence
    would already be in violation of law. And if they are
    in violation of law, they are not exempted from this
    legislation. We don’t try to exempt any gun manufac-
    turer for conduct [that] is in violation of law. So by
    definition that would be an exemption from the provi-
    sions of the bill . . . . The bottom line here is that if
    there really is a problem, that is to say, the conduct is
    so bad that it is a violation of law, no lawsuit is pre-
    cluded under our bill in any way. . . . So in fact if the
    gross negligence or reckless conduct of a person was
    the proximate cause of death or injury—that is the
    allegation—you are in court irrespective of this bill
    . . . .’’); 
    id., 18,922, remarks
    of Senator Orrin Grant
    Hatch (‘‘[v]irtually any act that would meet the defini-
    tion of gross negligence . . . would already be a viola-
    tion of [f]ederal, [s]tate or local law, and therefore
    would not receive the protection of this law anyway’’).
    The clear implication of these comments is that the
    predicate exception extends beyond firearms specific
    laws and encompasses laws such as CUTPA, which
    prohibit wholly irresponsible conduct such as the
    wrongful advertising of potentially dangerous products
    for criminal or illegal purposes.
    The strongest support for the defendants’ reading of
    the legislative history is a passing statement by the
    author of PLCAA, Senator Craig, that ‘‘[t]his bill does
    not shield . . . [those who] have violated existing law
    . . . and I am referring to the [f]ederal firearms laws
    . . . .’’ 
    Id., 18,085. That
    statement was made, however,
    in the context of a discussion of the federal record
    keeping requirements that govern sales of firearms,
    requirements that are indisputably specific to that
    industry. At no point did Senator Craig suggest that, in
    his opinion, the only state laws that qualify as predicate
    statutes are those that specifically regulate the firearms
    industry. Rather, on numerous occasions during the
    legislative debates, Senator Craig categorically stated
    that the bill was intended to protect only law abiding
    firearms companies that had not violated any federal
    or state law.83 ‘‘As we have stressed repeatedly,’’ Senator
    Craig emphasized, ‘‘this legislation will not bar the
    courthouse doors to victims who have been harmed by
    the negligence or misdeeds of anyone in the gun indus-
    try. Well recognized causes of action are protected by
    the bill. Plaintiffs can still argue their cases for viola-
    tions of law . . . .’’84 
    Id., 18,096. Accordingly,
    we con-
    clude that the legislative history of PLCAA does not
    support the defendants’ contention that Congress
    intended to shield them from potential liability for the
    types of CUTPA violations that the plaintiffs have
    alleged.
    VI
    CONCLUSION
    It is, of course, possible that Congress intended to
    broadly immunize firearms sellers from liability for the
    sort of egregious misconduct that the plaintiffs have
    alleged but failed to effectively express that intent in the
    language of PLCAA or during the legislative hearings.
    If that is the case, and in light of the difficulties that
    the federal courts have faced in attempting to distill
    a clear rule or guiding principle from the predicate
    exception, Congress may wish to revisit the issue and
    clarify its intentions.
    We are confident, however, that, if there were credi-
    ble allegations that a firearms seller had run explicit
    advertisements depicting and glorifying school shoot-
    ings, and promoted its products in video games, such
    as ‘‘School Shooting,’’ that glorify and reward such
    unlawful conduct,85 and if a troubled young man who
    watched those advertisements and played those games
    were inspired thereby to commit a terrible crime like
    the ones involved in the Sandy Hook massacre, then
    even the most ardent sponsors of PLCAA would not
    have wanted to bar a consumer protection lawsuit seek-
    ing to hold the supplier accountable for the injuries
    wrought by such unscrupulous marketing practices.
    That is not this case, and yet the underlying legal princi-
    ples are no different. Once we accept the premise that
    Congress did not intend to immunize firearms suppliers
    who engage in truly unethical and irresponsible market-
    ing practices promoting criminal conduct, and given
    that statutes such as CUTPA are the only means avail-
    able to address those types of wrongs, it falls to a jury
    to decide whether the promotional schemes alleged in
    the present case rise to the level of illegal trade practices
    and whether fault for the tragedy can be laid at their feet.
    For the foregoing reasons, we conclude that the trial
    court properly determined that, although most of the
    plaintiffs’ claims should have been dismissed, PLCAA
    does not bar the plaintiffs’ wrongful marketing claims
    and that, at least to the extent that it prohibits the
    unethical advertising of dangerous products for illegal
    purposes, CUTPA qualifies as a predicate statute. Spe-
    cifically, if the defendants did indeed seek to expand the
    market for their assault weapons through advertising
    campaigns that encouraged consumers to use the weap-
    ons not for legal purposes such as self-defense, hunting,
    collecting, or target practice, but to launch offensive
    assaults against their perceived enemies, then we are
    aware of nothing in the text or legislative history of
    PLCAA to indicate that Congress intended to shield the
    defendants from liability for the tragedy that resulted.
    The judgment is reversed with respect to the trial
    court’s ruling that the plaintiffs lack standing to bring
    a CUTPA claim and its conclusion that the plaintiffs’
    wrongful death claims predicated on the theory that
    any sale of military style assault weapons to the civilian
    market represents an unfair trade practice were not
    barred under the applicable statute of limitations, and
    the case is remanded for further proceedings according
    to law; the judgment is affirmed in all other respects.
    In this opinion McDONALD, MULLINS and KAHN,
    Js., concurred.
    * This case originally was scheduled to be argued before a panel of this
    court consisting of Justices Palmer, McDonald, Robinson, Mullins, Kahn,
    Vertefeuille and Elgo. Although Justices Robinson and Kahn were not present
    when the case was argued before the court, they have read the briefs
    and appendices, and listened to a recording of the oral argument prior to
    participating in this decision.
    The listing of justices reflects their seniority status on this court as of
    date of oral argument.
    1
    Following the Sandy Hook massacre, the legislature added the Bushmas-
    ter XM15, among many other assault rifles, to the list of firearms the sale
    or transfer of which is prohibited in Connecticut. See Public Acts 2013, No.
    13-3, § 25, codified at General Statutes (2014 Supp.) § 53-202a (1) (B) (xxi).
    2
    The plaintiffs are Donna L. Soto, administratrix of the estate of Victoria
    L. Soto; Ian Hockley and Nicole Hockley, coadministrators of the estate of
    Dylan C. Hockley; David C. Wheeler, administrator of the estate of Benjamin
    A. Wheeler; Mary D’Avino, administratrix of the estate of Rachel M. D’Avino;
    Mark Barden and Jacqueline Barden, coadministrators of the estate of Daniel
    G. Barden; William D. Sherlach, executor of the estate of Mary Joy Sherlach;
    Neil Heslin and Scarlett Lewis, coadministrators of the estate of Jesse
    McCord Lewis; Leonard Pozner, administrator of the estate of Noah S.
    Pozner; and Gilles J. Rousseau, administrator of the estate of Lauren G.
    Rousseau. For convenience, we refer to these plaintiffs simply as ‘‘the dece-
    dents’’ with respect to claims brought by the administrators in their fidu-
    ciary capacity.
    We note that one administrator, William D. Sherlach, also filed suit in his
    individual capacity, seeking damages for loss of consortium. The parties
    have not specifically briefed and we do not separately address William D.
    Sherlach’s loss of consortium claims in this opinion.
    We further note that Natalie Hammond, a staff member who was wounded
    in but survived the attack, also was named as a plaintiff. Hammond has
    abandoned her claims and, therefore, is not a party to this appeal.
    3
    The Bushmaster defendants are Bushmaster Firearms; Bushmaster Fire-
    arms, Inc.; Bushmaster Firearms International, LLC; Remington Outdoor
    Company, Inc.; Remington Arms Company, LLC; Bushmaster Holdings, LLC;
    and Freedom Group, Inc.
    4
    The Camfour defendants are Camfour, Inc., and Camfour Holding, LLP,
    also known as Camfour Holding, Inc.
    5
    The Riverview defendants are Riverview Sales, Inc., and David LaGuercia.
    6
    We will refer to Adam Lanza as Lanza and to Nancy Lanza as his mother.
    7
    General Statutes § 52-555 provides in relevant part: ‘‘(a) In any action
    surviving to or brought by an executor or administrator for injuries resulting
    in death, whether instantaneous or otherwise, such executor or administra-
    tor may recover from the party legally at fault for such injuries just damages
    together with the cost of reasonably necessary medical, hospital and nursing
    services, and including funeral expenses, provided no action shall be brought
    to recover such damages and disbursements but within two years from the
    date of death, and except that no such action may be brought more than
    five years from the date of the act or omission complained of. . . .’’
    8
    The parties and the amici disagree as to whether the term ‘‘assault rifle’’
    is an appropriate moniker for this class of weapons. We use the term because
    it is how the General Assembly has chosen to refer to semiautomatic fire-
    arms. See General Statutes § 53-202a (1) (B) (xxi); see also Merrill v.
    Navegar, Inc., 
    26 Cal. 4th 465
    , 470 n.3, 
    28 P.3d 116
    , 
    110 Cal. Rptr. 2d 370
    (2001) (term has become widely accepted in law).
    9
    General Statutes § 42-110b (a) provides that ‘‘[n]o person shall engage
    in unfair methods of competition and unfair or deceptive acts or practices
    in the conduct of any trade or commerce.’’
    Other relevant provisions of CUTPA are set forth in part IV of this opinion.
    10
    The referenced statutory provisions are set forth in part IV of this
    opinion.
    11
    See 15 U.S.C. § 7903 (5) (A) (ii) (2012).
    12
    See 15 U.S.C. § 7903 (5) (A) (iii) (2012). This exception has come to be
    known as the predicate exception because a plaintiff must allege a knowing
    violation of a predicate statute.
    13
    The plaintiffs appealed to the Appellate Court from the judgment of the
    trial court, and we transferred the appeal to this court pursuant to General
    Statutes § 51-199 (c) and Practice Book § 65-1.
    We granted permission to thirteen groups to appear and file amicus curiae
    briefs in this appeal. Five of the amici have filed briefs in support of the
    defendants’ position: (1) Connecticut Citizens Defense League, Inc.; (2)
    Connecticut Defense Lawyers Association; (3) Gun Owners of America,
    Inc., Gun Owners Foundation, United States Justice Foundation, The Heller
    Foundation, and Conservative Legal Defense and Education Fund; (4)
    National Rifle Association of America, Inc.; and (5) National Shooting Sports
    Foundation. Eight of the amici have filed briefs in support of the plaintiffs’
    position: (1) medical doctors Katie Bakes, William Begg, Barbara Blok,
    Kathleen Clem, Christopher Colwell, Marie Crandall, Michael Hirsh, Stacy
    Reynolds, Jeffrey Sankoff, and Comilla Sasson (physicians amici); (2) The
    Brady Center to Prevent Gun Violence; (3) CT Against Gun Violence and
    Tom Diaz; (4) Law Center to Prevent Gun Violence; (5) Newtown Action
    Alliance and the Connecticut Association of Public School Superintendents;
    (6) law professors Nora Freeman Engstrom, Alexandra D. Lahav, Anita
    Bernstein, John J. Donohue III, Michael D. Green, Gregory C. Keating, James
    Kwak, Douglas Kysar, Stephan Landsman, Anthony J. Sebok, W. Bradley
    Wendel, John Fabian Witt, and Adam Zimmerman; (7) the State of Connecti-
    cut and the Department of Consumer Protection; and (8) Trinity Church
    Wall Street.
    14
    Although our conclusion that the plaintiffs’ primary theory—that the
    legal sale of the AR-15 assault rifle to the civilian market constitutes an unfair
    trade practice—is barred by the relevant statute of limitations disposes of
    that theory; see part IV B of this opinion; we believe that that theory, if
    timely presented, also would be barred by PLCAA immunity and/or the
    Product Liability Act, General Statutes § 52-572n (a).
    15
    The standard of review regarding motions to strike is well established.
    ‘‘A motion to strike attacks the legal sufficiency of the allegations in a
    pleading. . . . In reviewing the sufficiency of the allegations in a complaint,
    courts are to assume the truth of the facts pleaded therein, and to determine
    whether those facts establish a valid cause of action. . . . [I]f facts provable
    in the complaint would support a cause of action, the motion to strike must
    be denied. . . . Thus, we assume the truth of both the specific factual
    allegations and any facts fairly provable thereunder. . . . Because a motion
    to strike challenges the legal sufficiency of a pleading, and, consequently,
    requires no factual findings by the trial court, our review of the court’s
    ruling [on a motion to strike] is plenary.’’ (Citations omitted; internal quota-
    tion marks omitted.) Himmelstein v. Windsor, 
    304 Conn. 298
    , 307, 
    39 A.3d 1065
    (2012).
    16
    Although the plaintiffs do not specifically allege it, an investigation
    revealed that Lanza killed his mother in their home prior to the massacre
    and that the massacre ended when he took his own life in the school. Both
    of those killings apparently were carried out with other firearms and are
    not at issue in this case. See Division of Criminal Justice, State of Connecti-
    cut, Report of the State’s Attorney for the Judicial District of Danbury on
    the Shootings at Sandy Hook Elementary School and 36 Yogananda Street,
    Newtown, Connecticut on December 14, 2012 (November 25, 2013) p. 2.
    17
    In addition to alleging that the defendants promoted the XM15-E2S for
    illegal, offensive use by civilians, the plaintiffs contended in their briefs
    and at oral argument before this court that the defendants’ marketing was
    unethical and unscrupulous insofar as they (1) marketed the weapon to
    unstable, or even mentally ill, teenaged boys who were likely to use the
    rifle to commit violent assaults, (2) attempted to circumvent firearms sales
    laws by marketing the weapon to legal buyers who would foreseeably pro-
    vide them to family members who could not legally purchase such weapons,
    and (3) further promoted the weapons for offensive use by unstable young
    men by licensing them for placement in violent video games that promote
    illegal civilian uses of military type assault rifles. Because these legal theories
    are not clearly articulated in the operative complaint, however, we do not
    consider them for purposes of this opinion.
    18
    Although the plaintiffs do not expressly allege it in their complaint, the
    physicians amici contend that, according to the medical literature, assault
    weapon advertisements may activate people who are predisposed to
    violence.
    19
    Title 15 of the 2012 edition of the United States Code, § 7903 (5) (B),
    provides in relevant part: ‘‘[T]he term ‘negligent entrustment’ means the
    supplying of a qualified product by a seller for use by another person when
    the seller knows, or reasonably should know, the person to whom the
    product is supplied is likely to, and does, use the product in a manner
    involving unreasonable risk of physical injury to the person or others.’’
    20
    Title 15 of the 2012 edition of the United States Code, § 7903 (5) (A),
    provides in relevant part: ‘‘The term ‘qualified civil liability action’ . . . shall
    not include—
    ***
    ‘‘(ii) an action brought against a seller for negligent entrustment . . . .’’
    21
    As we explain hereinafter, there is, of course, a third option: it may be
    foreseeable that the direct entrustee will share the dangerous item with a
    specific, identifiable third party who is incompetent to use it safely. The
    present case does not require us to determine whether and when an action
    for negligent entrustment will lie under those circumstances, when the nexus
    between the entrustor and the ultimate user is less attenuated than it is in
    the present case.
    22
    See, e.g., The Republic of Plato (H. Davis trans., M. Walter Dunne 1901)
    c. 5, p. 33 (arguing that, having taken temporary possession of weapons
    from friend who was then in his right mind, it would be unjust to return
    those weapons if friend, having since gone mad, demanded them back).
    23
    The plaintiffs expressly disclaim any allegation that Riverview’s employ-
    ees were careless in their decision to sell the rifle to Lanza’s mother.
    24
    See, e.g., Dillon v. Suburban Motors, Inc., 
    212 Cal. Rptr. 360
    , 362–67
    (Cal. App.), cause dismissed, 
    705 P.2d 1260
    , 
    218 Cal. Rptr. 584
    (Cal. 1985);
    Semeniuk v. Chentis, 
    1 Ill. App. 2d 508
    , 510, 
    117 N.E.2d 883
    (1954); Sickles
    v. Montgomery Ward & Co., 
    6 Misc. 2d 1000
    , 1001, 
    167 N.Y.S.2d 977
    (1957);
    Corey v. Kaufman & Chernick, Inc., 
    70 R.I. 27
    , 30–31, 
    36 A.2d 103
    (1944).
    25
    The plaintiffs have drawn our attention to several cases in which the
    dangerous instrumentality at issue was misused by someone other than the
    direct entrustee. In each of those cases, however, the defendants had specific
    reason to know or believe that the direct entrustee should not be trusted
    with the instrumentality. See, e.g., Collins v. Arkansas Cement Co., 
    453 F.2d 512
    , 513–14 (8th Cir. 1972) (defendant’s employee who gave explosive to
    children had history of horseplay with such explosives); LeClaire v. Com-
    mercial Siding & Maintenance Co., 
    308 Ark. 580
    , 581–82, 
    826 S.W.2d 247
    (1992) (defendant knew that employee, who allowed another driver to use
    defendant’s vehicle, leading to accident, had history of intoxication and
    moving violations); Rios v. Smith, 
    95 N.Y.2d 647
    , 653, 
    744 N.E.2d 1156
    , 
    722 N.Y.S.2d 220
    (2001) (defendant knew that son often drove defendant’s all-
    terrain vehicle [ATV] in unsafe manner and that son’s friend, whose misuse
    of ATV injured plaintiff, was frequent visitor and previously had ridden ATV
    with son).
    26
    General Statutes (Rev. to 1975) § 42-110b (a) provided in relevant part:
    ‘‘No person shall engage in unfair methods of competition . . . in the con-
    duct of any trade or commerce. . . .’’ General Statutes (Rev. to 1975) § 42-
    110a (4) defined ‘‘trade and commerce’’ as ‘‘the advertising, offering for sale,
    sale, or distribution of any services and any property . . . .’’
    27
    See, e.g., 19 H.R. Proc., Pt. 6, 1976 Sess., pp. 2186–87, remarks of Repre-
    sentative Ferrari.
    28
    See, e.g., 22 S. Proc., Pt. 8, 1979 Sess., p. 2575, remarks of Senator Steven
    C. Casey; 19 S. Proc., Pt. 6, 1976 Sess., pp. 2276–78, remarks of Senator
    Louis Ciccarello.
    29
    See, e.g., Bubalo v. Navegar, Inc., Docket No. 96 C 3664, 
    1997 WL 337218
    ,
    *9 (N.D. Ill. June 13, 1997), modified on other grounds, 
    1998 WL 142359
    (N.D. Ill. March 20, 1998); S. Calkins, ‘‘FTC Unfairness: An Essay,’’ 46 Wayne
    L. Rev. 1935, 1975–76 n.182 (2000); T. Lytton, ‘‘Halberstam v. Daniel and
    the Uncertain Future of Negligent Marketing Claims Against Firearms Manu-
    facturers,’’ 64 Brook. L. Rev. 681, 704–705 (1998).
    30
    We note that other courts and commentators have deemed this to be
    a plausible theory of causation. See Friedman v. Highland Park, 
    784 F.3d 406
    , 411 (7th Cir.) (ban on assault weapons and large capacity magazines
    may reduce carnage if mass shooting occurs), cert. denied,                 U.S.     ,
    
    136 S. Ct. 447
    , 
    193 L. Ed. 2d 483
    (2015); Merrill v. Navegar, 
    Inc., supra
    , 
    26 Cal. 4th 517
    (Werdegar, J., dissenting) (reasonable juror could find that
    features of assault pistol allowed shooter to kill and injure more victims
    than would have been possible with conventional weapons); T. Lytton,
    ‘‘Halberstam v. Daniel and the Uncertain Future of Negligent Marketing
    Claims Against Firearms Manufacturers,’’ 64 Brook. L. Rev. 681, 706 (1998)
    (‘‘[i]f plaintiffs can somehow prove that a defendant’s marketing efforts
    create a new market among individuals known to be likely to engage in
    criminal activity who, but for the defendant’s efforts, would be less likely
    to purchase a weapon . . . with the firepower of the defendant’s, then
    [those] plaintiffs may be able to convince a jury on the issues of breach
    and causation’’).
    31
    General Statutes § 42-110g (f) provides: ‘‘An action under this section
    may not be brought more than three years after the occurrence of a violation
    of this chapter.’’
    32
    Of course, on remand the defendants are not foreclosed from attempting
    to demonstrate, in the context of a motion for summary judgment, that they
    did not engage in any of the allegedly wrongful marketing activities within
    three years prior to the date of the massacre.
    33
    We note that, although a ‘‘ ‘[p]roduct liability claim’ includes all claims
    or actions brought for personal injury, death or property damage caused
    by [among other things] the . . . marketing . . . of any product’’; General
    Statutes § 52-572m (b); it is well established that the exclusivity provision
    of the Product Liability Act applies only to those claims seeking to recover
    damages caused by a defective product. Gerrity v. R.J. Reynolds Tobacco
    
    Co., supra
    , 
    263 Conn. 128
    .
    34
    Although the defendants frame the issue as whether damages for wrong-
    ful death are recoverable under CUTPA, the issue is more accurately charac-
    terized as whether CUTPA permits recovery for personal injuries, fatal or
    otherwise. Because death itself was not a recognized type of damage at
    common law, ‘‘[d]eath and its direct consequences can constitute recover-
    able elements of damages only if, and to the extent that, they are made so
    by statute.’’ Lynn v. Haybuster Mfg., Inc., 
    226 Conn. 282
    , 295, 
    627 A.2d 1288
    (1993). In fact, ‘‘[t]he wrongful death statute . . . is the sole basis [on]
    which an action that includes as an element of damages a person’s death
    or its consequences can be brought.’’ (Citation omitted.) 
    Id. There is
    no
    question, then, that CUTPA itself does not authorize the recovery of damages
    for wrongful death.
    35
    We express no opinion as to under what other circumstances CUTPA
    may allow recovery for personal injuries.
    36
    See R. Langer et al., 12 Connecticut Practice Series: Connecticut Unfair
    Trade Practices, Business Torts and Antitrust (2018–19 Ed.) § 6.7, p. 850
    (noting that Connecticut’s trial courts are divided on this question).
    37
    General Statutes § 42-110b (b) provides in relevant part that ‘‘[i]t is the
    intent of the legislature that in construing subsection (a) of this section,
    the commissioner and the courts of this state shall be guided by interpreta-
    tions given by the Federal Trade Commission and the federal courts to
    Section 5 (a) (1) of the Federal Trade Commission Act . . . .’’
    38
    We recognize that the FTC Act does not authorize a private right of action
    and, therefore, that neither the FTC nor the federal courts, in construing
    the FTC Act, have confronted the issue of whether a plaintiff harmed by
    immoral marketing practices may recover for resulting personal injuries.
    Nevertheless, we find it instructive that the FTC Act has been construed
    to apply to unethical and unscrupulous marketing and other unfair trade
    practices that are likely to result in primarily physical harms. See, e.g., In
    re International Harvester 
    Co., supra
    , 104 F.T.C. 1064.
    39
    The statute applies to sales of both firearms and ammunition. See, e.g.,
    15 U.S.C. § 7903 (4) (2012). In the interest of simplicity, we use the term
    ‘‘firearm’’ to encompass ammunition as well.
    40
    The law provides that ‘‘[a] qualified civil liability action may not be
    brought in any Federal or State court.’’ 15 U.S.C. § 7902 (a) (2012). ‘‘The
    term ‘qualified civil liability action’ means a civil action or proceeding or
    an administrative proceeding brought by any person against a manufacturer
    or seller of a [firearm], or a trade association, for damages, punitive damages,
    injunctive or declaratory relief, abatement, restitution, fines, or penalties,
    or other relief, resulting from the criminal or unlawful misuse of a [firearm]
    by the person or a third party . . . .’’ 15 U.S.C. § 7903 (5) (A) (2012).
    41
    See, e.g., 15 U.S.C. § 6211 (9) (2012) (for purposes of international
    antitrust enforcement assistance, defining ‘‘regional economic integration
    organization’’ as ‘‘an organization that is constituted by, and composed of,
    foreign states, and on which such foreign states have conferred sovereign
    authority to make decisions that are . . . directly applicable to and binding
    on persons within such foreign states’’); 22 U.S.C. § 283ii (a) (2012) (‘‘securi-
    ties guaranteed by the [Inter-American Investment] Corporation as to both
    principal and interest to which the commitment in article II, section 2 (e)
    of the agreement [establishing that Corporation] is expressly applicable,’’
    are exempt from rules governing domestic securities); 26 U.S.C. § 833 (c)
    (4) (B) (i) (2012) (health insurance organization is treated as existing Blue
    Cross or Blue Shield organization for tax purposes if it is ‘‘organized under,
    and governed by, State laws which are specifically and exclusively applicable
    to not-for-profit health insurance or health service type organizations’’).
    42
    We recognize that the term ‘‘marketing’’ is facially ambiguous. One
    dictionary in print at the time the statute was enacted defines ‘‘marketing’’
    as follows: ‘‘1. The act or process of buying and selling in a market. 2.
    The commercial functions involved in transferring goods from producer to
    consumer. 3. The promotion of sales of a product, as by advertising and
    packaging.’’ The American Heritage College Dictionary (4th Ed. 2007) p.
    847. Notably, whereas the first two definitions are roughly synonymous
    with the general concepts of distribution and sales, the third is limited to
    advertising and other purely promotional functions.
    In context, however, it is clear that the term ‘‘marketing’’ is used in PLCAA
    in the third, narrower sense. As we noted, the predicate exception refers
    to statutes ‘‘applicable to the sale or marketing of’’ firearms. 15 U.S.C. § 7903
    (5) (A) (iii) (2012). Elsewhere, PLCAA refers to ‘‘[b]usinesses in the United
    States that are engaged in interstate and foreign commerce through the
    lawful design, manufacture, marketing, distribution, importation, or sale to
    the public of firearms or ammunition products . . . .’’ 15 U.S.C. § 7901 (a)
    (5) (2012). If the term ‘‘marketing’’ had been meant to encompass sales and
    distribution, as well as advertising and the like, then Congress’ inclusion of
    the terms ‘‘sale’’ and ‘‘distribution’’ would be superfluous. See, e.g., Milner
    v. Dept. of the Navy, 
    562 U.S. 562
    , 575, 
    131 S. Ct. 1259
    , 
    179 L. Ed. 2d 268
    (2011) (citing TRW, Inc. v. Andrews, 
    534 U.S. 19
    , 31, 
    122 S. Ct. 441
    , 151 L.
    Ed. 2d 339 [2001], for proposition that statutes should be read to avoid
    making any provision superfluous).
    In addition, there are several other provisions of the statute in which the
    drafters referred to the ‘‘sale’’ and ‘‘distribution’’ of firearms but did not
    mention ‘‘marketing.’’ See, e.g., 15 U.S.C. § 7901 (a) (4) (2012); 15 U.S.C.
    § 7903 (1) (2012). We must assume that the drafters selected their language
    with conscious intent, and that the use of the additional term ‘‘marketing’’
    in the predicate exception is meant to import a distinct meaning. See, e.g.,
    Russello v. United States, 
    464 U.S. 16
    , 23, 
    104 S. Ct. 296
    , 
    78 L. Ed. 2d 17
    (1983).
    Our conclusion that the meaning of the term ‘‘marketing’’ is limited to
    advertising and promotional functions in the context of PLCAA finds addi-
    tional support in the 2018 edition of 22 C.F.R. § 123.4 (a) (3), which permits
    the temporary importation of certain defense articles, including arms, if an
    item ‘‘[i]s imported for the purpose of exhibition, demonstration or marketing
    in the United States and is subsequently returned to the country from which
    it was imported . . . .’’ This is consistent with the more restrictive definition
    of ‘‘marketing’’ in other federal regulations. See, e.g., 45 C.F.R. § 164.501
    (2018). Several recently proposed federal bills that would have regulated
    the firearms industry provide further support. H.R. 5093, 113th Cong. (2014),
    for example, which would have directed the FTC to ‘‘promulgate rules . . .
    to prohibit any person from marketing firearms to children’’; 
    id., § 2
    (a);
    barred advertising practices such as ‘‘the use of cartoon characters to pro-
    mote firearms and firearms products.’’ 
    Id., § 2
    (a) (1). Also instructive is
    H.R. 2089, 115th Cong. (2017). One provision of that bill would have prohib-
    ited ‘‘the manufacture, importation, sale, or purchase by civilians of the
    Five-seveN Pistol . . . .’’ 
    Id., § 2
    (b) (2). Another provision references ‘‘the
    current or historical marketing of the firearm’s capabilities . . . .’’ 
    Id., § 3
    (b).
    43
    See Cal. Bus. & Prof. Code § 5272.1 (c) (2) (Deering Supp. 2018) (prohib-
    iting firearms advertisements at public, multimodal transit facilities); N.J.
    Admin. Code § 13:54-5.6 (2007) (establishing requirements for newspaper
    advertisements of machine guns, assault firearms, and semiautomatic rifles);
    R.I. Gen. Laws § 11-47-40 (b) (2002) (regulating advertisement of conceal-
    able firearms).
    44
    Clearly, as one original cosponsor of the bill that became PLCAA; S.
    397, 109th Cong. (2005); explained, legislators were of the view that such
    laws do exist: ‘‘[P]laintiffs are demanding colossal monetary damages and
    a broad range of injunctive relief . . . . These injunctions would relate to
    the design, manufacture, distribution, marketing, and the sale of firearms.
    We already have laws that cover all of that.’’ (Emphasis added.) 151 Cong.
    Rec. 17,371 (2005), remarks of Senator Jefferson Beauregard Sessions III.
    45
    See, e.g., R. Petty, ‘‘Supplanting Government Regulation with Competitor
    Lawsuits: The Case of Controlling False Advertising,’’ 
    25 Ind. L
    . Rev. 351,
    359 (1991); M. Meaden, Comment, ‘‘Joe Camel and the Targeting of Minors
    in Tobacco Advertising: Before and After 44 Liquormart v. Rhode Island,’’
    31 New Eng. L. Rev. 1011, 1026–27 (1997).
    46
    The plaintiffs’ CUTPA claim is predicated on their contention that the
    defendants ‘‘unethically, oppressively, immorally, and unscrupulously pro-
    moted’’ the XM15-E2S. Commonly known as the ‘‘cigarette rule,’’ that stan-
    dard originated in a policy statement of the Federal Trade Commission
    issued more than one-half century ago; see Unfair or Deceptive Advertising
    and Labeling of Cigarettes in Relation to the Health Hazards of Smoking,
    29 Fed. Reg. 8324, 8355 (July 2, 1964); and rose to prominence when men-
    tioned in a footnote in Federal Trade Commission v. Sperry & Hutchinson
    Co., 
    405 U.S. 233
    , 244–45 n.5, 
    92 S. Ct. 898
    , 
    31 L. Ed. 2d 170
    (1972). The
    decades since have seen a move away from the cigarette rule at the federal
    level. See Ulbrich v. Groth, 
    310 Conn. 375
    , 474–77, 
    78 A.3d 76
    (2013) (Zarella,
    J., concurring in part and dissenting in part); 12 R. Langer et al., supra,
    § 2.2, pp. 39–45. That move culminated with a revision of the FTC Act by
    Congress in 1994, which codified the limitations on the FTC’s authority to
    regulate unfair practices. See Federal Trade Commission Act Amendments
    of 1994, Pub. L. No. 103-312, § 9, 108 Stat. 1691, 1695, codified at 15 U.S.C.
    § 45 (n) (1994). This court has characterized the federal standard for unfair
    trade practices contained therein as ‘‘a more stringent test known as the
    substantial unjustified injury test,’’ under which ‘‘an act or practice is unfair
    if it causes substantial injury, it is not outweighed by countervailing benefits
    to consumers or competition, and consumers themselves could not reason-
    ably have avoided it.’’ Artie’s Auto Body, Inc. v. Hartford Fire Ins. Co., 
    317 Conn. 602
    , 622 n.13, 
    119 A.3d 1139
    (2015).
    The defendants have not asked us to reexamine our continued application
    of the cigarette rule as the standard governing unfair trade practice claims
    brought under CUTPA, and, therefore, the issue is not presently before us.
    We recognize, however, that a question exists as to whether the cigarette
    rule should remain the guiding rule as a matter of state law. See, e.g., 
    id., (‘‘[i]n light
    of our conclusion . . . that the plaintiffs’ CUTPA claim fails
    even under the more lenient cigarette rule, it is unnecessary for us to decide
    whether that rule should be abandoned in favor of the federal test’’); Ulbrich
    v. 
    Groth, supra
    , 
    310 Conn. 429
    (declining to review ‘‘the defendants’ unpre-
    served claim that the cigarette rule should be abandoned in favor of the
    substantial unjustified injury test’’); State v. Acordia, Inc., 
    310 Conn. 1
    , 29
    n.8, 
    73 A.3d 711
    (2013) (declining to ‘‘address the issue of the viability of
    the cigarette rule until it squarely has been presented’’). At the same time,
    notwithstanding the questions raised in those decisions, we have continued
    to apply the cigarette rule as the law of Connecticut; see, e.g., Landmark
    Investment Group, LLC v. CALCO Construction & Development Co., 
    318 Conn. 847
    , 880, 
    124 A.3d 847
    (2015); and, even though we have flagged the
    issue for reexamination by the legislature; see Artie’s Auto Body, Inc. v.
    Hartford Fire Ins. 
    Co., supra
    , 
    317 Conn. 622
    n.13; the legislature has contin-
    ued to acquiesce in our application of the cigarette rule.
    In any event, even if we were to adopt the current federal standard
    governing unfair advertising, it would not bar the plaintiffs’ CUTPA claims,
    as they have alleged that the defendants engaged in trade practices that
    caused substantial, unavoidable injury and that were not outweighed by
    countervailing benefits. Still, on remand, the defendants are not foreclosed
    from arguing that a different standard should govern the plaintiffs’
    CUTPA claims.
    47
    Although the Ninth Circuit construed the predicate exception more
    narrowly, that court also rejected a reading that would limit predicate stat-
    utes to those that pertain exclusively to the sale or marketing of firearms,
    recognizing that other statutes that regulate ‘‘sales and manufacturing activi-
    ties’’ could qualify. Ileto v. Glock, 
    Inc., supra
    , 
    565 F.3d 1134
    ; see also 
    id., 1137 (legislative
    history indicates intent to restrict liability to ‘‘statutory
    violations concerning firearm[s] regulations or sales and marketing regula-
    tions’’ [emphasis added]). In Ileto, the Ninth Circuit held that the California
    laws at issue did not qualify as predicate statutes, but it reached that conclu-
    sion primarily because (1) California had codified its common law of tort,
    which remained subject to judicial evolution; 
    id., 1135–36; and
    (2) during
    the legislative debates, members of Congress had referenced that very case
    as an example of one that PLCAA would preclude. 
    Id., 1137. In
    other words,
    the fact the California statutes at issue were, in a sense, merely general tort
    theories masquerading as statutes meant that the plaintiffs’ claims were
    precisely the sort that Congress intended to preempt.
    48
    See In re Colt Industries Operating Corp., 84 F.T.C. 58, 61–62 (1974);
    In re Browning Arms Co., 80 F.T.C. 749, 752 (1972); In re Ithaca Gun Co.,
    78 F.T.C. 1104, 1107 (1971).
    49
    In another Connecticut case, Ganim v. Smith & Wesson 
    Corp., supra
    ,
    
    258 Conn. 313
    , the plaintiffs asserted CUTPA claims similar to those at
    issue in the present case, alleging, among other things, that misleading and
    unscrupulous firearms advertising contributed to gun violence. 
    Id., 334–35. Because
    the municipal plaintiffs lacked standing, however, we did not rule
    on the validity of their CUTPA claims. See 
    id., 343, 373.
        A CUTPA violation also was alleged on the basis of conduct similar to
    that at issue in the present case in Wilson v. Midway Games, Inc., 198 F.
    Supp. 2d 167 (D. Conn. 2002). In that case, the plaintiff’s son had been
    stabbed to death by a friend who had become obsessed with a violent
    interactive video game. 
    Id., 169. The
    plaintiff alleged, among other things,
    that the defendant manufacturer of that game violated CUTPA by aggres-
    sively and inappropriately marketing the game to a vulnerable adolescent
    audience. See 
    id., 175–76. The
    court dismissed the CUTPA claim for failure
    to comply with CUTPA’s statute of limitations. 
    Id., 176. In
    Izzarelli v. R.J.
    Reynolds Tobacco Co., 
    117 F. Supp. 2d 167
    , 170–71 (D. Conn. 2000), by
    contrast, the court denied a motion to dismiss the plaintiff’s claim that
    the defendant violated CUTPA by unethically marketing tobacco products
    to minors.
    50
    See, e.g., Melton v. Century Arms, Inc., 
    243 F. Supp. 3d 1290
    , 1306 (S.D.
    Fla. 2017) (defective design action in which plaintiffs stated cognizable claim
    under Florida unfair trade practice law that, among other things, advertising
    falsely represented that AK-47 rifles are safe); Beretta U.S.A. Corp. v. Federal
    Ins. Co., 
    117 F. Supp. 2d 489
    , 490, 492 (D. Md. 2000) (firearms manufacturer
    sought defense and indemnification in underlying state actions alleging,
    among other things, that manufacturer falsely advertised that gun ownership
    and possession increased one’s security), aff’d, 17 Fed. Appx. 250 (4th Cir.
    2001); People v. Arcadia Machine & Tool, Inc., Docket No. 4095, 
    2003 WL 21184117
    , *15, 22, 26–27 (Cal. Super. April 10, 2003) (granting summary
    judgment for defendant manufacturers because plaintiffs failed to present
    evidence that [1] reasonable consumers would be misled by defendants’
    advertisements, or [2] California public policy disapproved of marketing
    firearms to children, but allowing case to proceed against defendant distribu-
    tors accused of advertising banned assault weapons), aff’d sub nom. In re
    Firearm Cases, 
    126 Cal. App. 4th 959
    , 992, 
    24 Cal. Rptr. 3d 659
    (2005);
    Opinions, N.M. Atty. Gen. No. 77-23 (July 19, 1977) p. 149 (advertising illegal
    sale of firearms in liquor establishment would constitute unfair or deceptive
    trade practice); see also FN Herstal, S.A. v. Clyde Armory, Inc., 123 F.
    Supp. 3d 1356, 1376 (M.D. Ga. 2015) (trademark infringement action), aff’d,
    
    838 F.3d 1071
    (11th Cir. 2016), cert. denied,         U.S.     , 
    137 S. Ct. 1436
    ,
    
    197 L. Ed. 2d 649
    (2017); American Shooting Sports Council, Inc. v. Attorney
    General, 
    429 Mass. 871
    , 875, 
    711 N.E.2d 899
    (1999) (attorney general may
    regulate firearms sales and marketing pursuant to state unfair trade practice
    law in order to address sale of products that do not perform as warranted,
    including those that pose safety and performance issues, as well as those
    that legislature has defined as unlawful).
    51
    See, e.g., In re MACE Security International, Inc., 117 F.T.C. 168,
    182 (1994) (advertisements made unsubstantiated claims that single, poorly
    directed spray of self-defense chemical would instantly stop assailants); In
    re Benton & Bowles, Inc., 96 F.T.C. 619, 622–23 (1980) (advertisements
    depicting children riding bicycles unsafely or illegally); In re AMF, 
    Inc., supra
    , 95 F.T.C. 313–14 (advertisements representing young children riding
    bicycles and tricycles in improper, unsafe or unlawful manner); In re Mego
    International, 
    Inc., supra
    , 92 F.T.C. 189–90 (advertisements depicting chil-
    dren using electrical toys and appliances near water without adult supervi-
    sion); In re Uncle Ben’s, 
    Inc., supra
    , 89 F.T.C. 136 (advertisements depicting
    children attempting to cooking food without close adult supervision); In re
    Hudson Pharmaceutical Corp., 89 F.T.C. 82, 86–88 (1977) (advertisements
    that might induce children to take excessive amounts of vitamin supple-
    ments); In re General Foods Corp., 86 F.T.C. 831, 840 (1975) (advertisements
    depicting consumption of raw plants growing in wild or natural surround-
    ings); but see J. Vernick et al., ‘‘Regulating Firearm Advertisements That
    Promise Home Protection: A Public Health Intervention,’’ 277 JAMA 1391,
    1396 (1997) (for unstated reasons, FTC did not act on request by various
    advocacy groups to adopt rules regulating firearm advertising).
    52
    Since that time, the FTC also has taken an interest in the marketing of
    violent video games to children. See generally Federal Trade Commission,
    Report to 
    Congress, supra
    , 
    2009 WL 5427633
    .
    53
    As we previously noted; see footnote 47 of this opinion; although the
    Ninth Circuit has construed the predicate exception more narrowly than
    has the Second Circuit, CUTPA also might well qualify as a predicate statute
    under the standard articulated in the Ninth Circuit’s decision in Ileto. Specifi-
    cally, the court suggested that a predicate statute must either concern ‘‘fire-
    arm[s] regulations or sales and marketing regulations.’’ (Emphasis added.)
    Ileto v. Glock, Inc., 
    565 F.3d 1137
    ; see also 
    id., 1134 (statutory
    examples of
    predicate statutes ‘‘target the firearms industry specifically’’ or ‘‘pertain
    specifically to sales and manufacturing activities’’). Accordingly, insofar as
    CUTPA specifically regulates commercial sales activities and is, therefore,
    narrower in scope and more directly applicable than the general tort and
    nuisance statutes at issue in Ileto, it arguably qualifies as a predicate statute
    under the standards articulated by each of the three appellate courts to
    have construed the federal statute.
    54
    Title 15 of the 2012 edition of the United States Code, § 7901 (a) (5),
    provides: ‘‘Businesses in the United States that are engaged in interstate
    and foreign commerce through the lawful design, manufacture, marketing,
    distribution, importation, or sale to the public of firearms or ammunition
    products that have been shipped or transported in interstate or foreign
    commerce are not, and should not, be liable for the harm caused by those
    who criminally or unlawfully misuse firearm products or ammunition prod-
    ucts that function as designed and intended.’’
    55
    The standards embodied in the cigarette rule have been established
    law—first federal, and then state—for nearly six decades. As one legal
    scholar has explained, ‘‘at one time challenges to the depiction of unsafe
    practices in advertisements [were] a staple of [FTC] unfairness enforcement
    . . . .’’ (Footnote omitted.) S. 
    Calkins, supra
    , 46 Wayne L. Rev. 1974. More-
    over, even under the current federal unfairness standard, one of the FTC’s
    primary areas of focus in challenging unfair trade practices has been ‘‘adver-
    tising that promotes unsafe practices.’’ 
    Id., 1962. The
    plaintiffs merely seek to
    apply these established legal principles to the marketing of assault weapons,
    products that are at least as dangerous as any that have been the subject
    of prior FTC enforcement actions.
    During the legislative debates, the author of PLCAA made clear that all
    the law sought to preclude was novel causes of action, rather than specific
    applications of established legal principles: ‘‘Plaintiffs can still argue their
    cases for violations of law . . . . The only lawsuits this legislation seeks
    to prevent are novel causes of action that have no history or grounding in
    legal principle.’’ 151 Cong. Rec. 18,096 (2005), remarks of Senator Larry
    Edwin Craig. In fact, the plaintiffs’ claims invoke a statutory cause of action
    that falls squarely within established consumer protection law. See, e.g.,
    Izzarelli v. R.J. Reynolds Tobacco Co., 
    117 F. Supp. 2d 167
    , 170–71, 178 (D.
    Conn. 2000) (denying motion to dismiss claim that defendant violated CUTPA
    by unethically and unscrupulously marketing cigarettes to underage smokers
    and encouraging minors to violate law).
    56
    We further note that among the stated purposes of PLCAA was ‘‘[t]o
    protect the right, under the First Amendment to the Constitution, of manufac-
    turers, distributors, dealers, and importers of firearms or ammunition prod-
    ucts, and trade associations, to speak freely . . . .’’ 15 U.S.C. § 7901 (b) (5)
    (2012). We recognize that the advertisement and marketing of goods is a
    quintessential form of commercial speech under established first amend-
    ment jurisprudence. See, e.g., Zauderer v. Office of Disciplinary Counsel,
    
    471 U.S. 626
    , 637, 
    105 S. Ct. 2265
    , 
    85 L. Ed. 2d 652
    (1985). At the same time,
    it is equally well settled that commercial speech that proposes an illegal
    transaction or that promotes or encourages an unlawful activity does not
    enjoy the protection of the first amendment. See, e.g., Village of Hoffman
    Estates v. Flipside, Hoffman Estates, Inc., 
    455 U.S. 489
    , 496, 
    102 S. Ct. 1186
    ,
    
    71 L. Ed. 2d 362
    (1982); Pittsburgh Press Co. v. Pittsburgh Commission on
    Human Relations, 
    413 U.S. 376
    , 388–89, 
    93 S. Ct. 2553
    , 
    37 L. Ed. 2d 669
    (1973); see also Thompson v. Western States Medical Center, 
    535 U.S. 357
    ,
    367, 
    122 S. Ct. 1497
    , 
    152 L. Ed. 2d 563
    (2002); Lamar Outdoor Advertising,
    Inc. v. Mississippi State Tax Commission, 
    701 F.2d 314
    , 321–22 (5th Cir.
    1983). In reviewing the propriety of a motion to strike, we are obligated to
    assume the truth of the facts pleaded in the operative complaint. See, e.g.,
    Himmelstein v. 
    Windsor, supra
    , 
    304 Conn. 307
    . The plaintiffs’ complaint in
    the present case alleges that the marketing in question promoted unlawful
    activity, namely, the civilian use of the XM15-E2S ‘‘as a combat weapon
    . . . for the purpose of waging war and killing human beings.’’ Accordingly,
    the first amendment is not implicated by the claims as set forth by the
    plaintiffs in their complaint.
    57
    We note that the Second Circuit, in considering whether a criminal
    nuisance statute of general applicability qualified as a predicate statute,
    indicated that the relevant legal question is whether a statute is applicable
    to the sale or marketing of firearms as applied to the particular circumstances
    of the case at issue, rather than facially applicable. See New York v. Beretta
    U.S.A. 
    Corp., supra
    , 
    524 F.3d 401
    (discussing whether state statute at issue
    had been applied to firearms suppliers ‘‘for conduct like that complained
    of by the [plaintiff]’’); 
    id., 400–401 n.4
    (in future, another statute of general
    applicability may be found to govern specific conduct complained of and,
    thus, qualify as predicate statute). We agree that that is the proper lens
    through which to consider the question, especially with respect to a statute
    such as CUTPA, which authorizes a cause of action that encompasses a
    number of distinct legal theories and principles. See 12 R. Langer et al.,
    supra, § 2.1, p. 13.
    58
    Similar principles and presumptions apply if the issue is framed in terms
    of whether PLCAA preempts the plaintiffs’ CUTPA action. As the United
    States Supreme Court recently explained, ‘‘[a]mong the background princi-
    ples of construction that our cases have recognized are those grounded in
    the relationship between the [f]ederal [g]overnment and the [s]tates under
    [the United States] [c]onstitution. It has long been settled, for example, that
    we presume federal statutes do not . . . preempt state law . . . .’’ (Cita-
    tions omitted.) Bond v. United States, 
    572 U.S. 844
    , 857–58, 
    134 S. Ct. 2077
    ,
    
    189 L. Ed. 2d 1
    (2014). The court further explained: ‘‘Closely related . . .
    is the [well established] principle that it is incumbent [on] the . . . courts
    to be certain of Congress’ intent before finding that federal law overrides
    the usual constitutional balance of federal and state powers. . . . [W]hen
    legislation affect[s] the federal balance, the requirement of clear statement
    [ensures] that the legislature has in fact faced, and intended to bring into
    issue, the critical matters involved in the judicial decision.’’ (Citations omit-
    ted; internal quotation marks omitted.) 
    Id., 858. These
    principles apply with
    particular force to congressional legislation that potentially intrudes into a
    field, such as advertising, that traditionally has been occupied by the states.
    See Altria Group, Inc. v. 
    Good, supra
    , 
    555 U.S. 77
    .
    59
    See, e.g., 151 Cong. Rec. 19,119 (2005), remarks of Senator John Thune;
    
    id., 19,120, remarks
    of Senator Larry Edwin Craig.
    60
    In part III of his dissenting opinion, Justice Robinson makes a similar
    point, although framed in terms of the closely related canon of noscitur
    a sociis.
    61
    With respect to the unlawful buyer exception set forth in 15 U.S.C.
    § 7903 (5) (A) (iii) (II), the referenced subsections of 18 U.S.C. § 922 prohibit
    various persons, including convicted felons, illegal immigrants, and individu-
    als indicted for felonies or addicted to controlled substances, from shipping,
    transporting, or receiving firearms in interstate commerce. 18 U.S.C. §§ 922
    (g) and (n) (2012). The unlawful buyer exception thus directly references
    federal statutes that specifically regulate trade in firearms. Although the
    record keeping exception set forth in 15 U.S.C. § 7903 (5) (A) (iii) (I) does
    not expressly reference any specific statute, the language of that provision
    closely mirrors that of 18 U.S.C. § 922 (m), which mandates compliance
    with the record keeping requirements that govern federally licensed firearms
    dealers. Moreover, the legislative history indicates that Congress drafted 15
    U.S.C. § 7903 (5) (A) (iii) (I) with an eye toward regulations such as 27
    C.F.R. § 478.39a (a) (1), which mandates that licensed firearms dealers report
    lost or stolen weapons to the federal Bureau of Alcohol, Tobacco, Firearms
    and Explosives no more than forty-eight hours after the loss or theft is
    discovered. See 151 Cong. Rec. 18,937–38 (2005), remarks of Senator Larry
    Edwin Craig.
    62
    See 151 Cong. Rec. 23,262 (2005), remarks of Representative Christopher
    Van Hollen; see also 
    id., 23261 remarks
    of Representative Frank James
    Sensenbrenner, Jr.
    63
    151 Cong. Rec. 23,263 (2005), remarks of Representative Christopher
    Van Hollen.
    64
    See, e.g., 151 Cong. Rec. 19,131 (2005), remarks of Senator Barbara
    Boxer; 
    id., 23,278, remarks
    of Representative Rahm Emanuel.
    65
    See 151 Cong. Rec. 17,372–73 (2005), remarks of Senator John Reed;
    
    id., 23,263, remarks
    of Representative Christopher Van Hollen; H.R. Rep.
    No. 108-59, p. 98 (2003); J. Jiang, ‘‘Regulating Litigation Under the Protection
    of Lawful Commerce in Arms Act: Economic Activity or Regulatory Nullity?,’’
    70 Alb. L. Rev. 537, 539–40 (2007).
    66
    See, e.g., 151 Cong. Rec. 18,937 (2005), remarks of Senator Larry Edwin
    Craig (dealer violated federal record keeping laws); 
    id., 19,128, remarks
    of
    Senator Kathryn Ann Bailey Hutchison (dealer violated laws); 
    id., 23,261, remarks
    of Representative Frank James Sensenbrenner, Jr. (arguing that
    plaintiffs could have established record keeping violations and noting that
    federal Bureau of Alcohol, Tobacco, Firearms and Explosives report docu-
    mented more than 300 such violations by dealer); see also 
    id., 18,112, remarks
    of Senator John William Warner (noting that both snipers were legally barred
    from purchasing firearms).
    67
    See, e.g., 151 Cong. Rec. 23,020 (2005), remarks of Representative Phil
    Gingrey (‘‘[t]his exception would specifically allow lawsuits against firearms
    dealers such as the dealer whose firearm ended up in the hands of the
    [Beltway] snipers who failed to maintain a required inventory list necessary
    to ensure that they are alerted to any firearm thefts’’); 
    id., 23,273, remarks
    of Representative Frank James Sensenbrenner, Jr. (‘‘this exception would
    specifically allow lawsuits against firearms dealers such as the dealer whose
    firearm ended up in the hands of the [Beltway] snipers’’); see also 
    id., 18,066, remarks
    of Senator Dianne Feinstein (acknowledging that ‘‘new
    modifications’’ to legislation were directed toward sniper case); 
    id., 18,941, remarks
    of Senator Barbara Ann Mikulski (alluding to Beltway snipers in
    debating legislation).
    68
    See, e.g., Ali v. Federal Bureau of Prisons, 
    552 U.S. 214
    , 226–27, 128 S.
    Ct. 831, 
    169 L. Ed. 2d 680
    (2008); Watt v. Western Nuclear, Inc., 
    462 U.S. 36
    , 44 n.5, 
    103 S. Ct. 2218
    , 
    76 L. Ed. 2d 400
    (1983); Millsap v. Andrus, 
    717 F.2d 1326
    , 1329 n.5 (10th Cir. 1983); United States v. Kaluza, Docket No.
    12-265, 
    2013 WL 6490341
    , *21–23 (E.D. La. December 10, 2013), aff’d, 
    780 F.3d 647
    (5th Cir. 2015).
    69
    We further observe that, during the legislative debates surrounding
    PLCAA, the author and various cosponsors of the proposed legislation
    repeatedly emphasized that it must be narrowly construed and that it pro-
    tects only those firearms sellers who have not engaged in any illegal or
    irresponsible conduct. See, e.g., 151 Cong. Rec. 17,371 (2005), remarks of
    Senator Jefferson Beauregard Sessions III, 
    id., 18,044, remarks
    of Senator
    Craig; 
    id., 18,911, remarks
    of Senator Craig; 
    id., 19,137, remarks
    of Senator
    Craig; 
    id., 23,266, remarks
    of Representative Clifford Bundy Stearns.
    70
    See S. 908, 109th Cong. (2005); H.R. 554, 109th Cong. (2005).
    71
    See 1 N. Singer & J. Singer, Statutes and Statutory Construction (New
    Ed. 2010) § 11:14, p. 565 (‘‘[committee] report is of great significance for
    purposes of statutory interpretation’’); 2A N. Singer & S. Singer, supra, § 48:6,
    p. 585 (‘‘courts generally view committee reports as the ‘most persuasive
    indicia’ of legislative intent’’); 2A N. Singer & S. Singer, supra, § 48:6, pp.
    588–89 (legislative intent clearly expressed in committee report trumps rules
    of textual construction, such as ejusdem generis).
    72
    Notably, all but one of the thirty-two sponsors and cosponsors of S.
    908 also cosponsored S. 397, 109th Cong. (2005), the bill that ultimately
    became PLCAA, and the sponsor of each bill cosponsored the other.
    73
    See, e.g., 151 Cong. Rec. 18,099 (2005), remarks of Senator Christopher
    John Dodd.
    74
    151 Cong. Rec. 18,058 (2005), remarks of Senator Coburn; 
    id., 18,084, 18,100,
    19,135, remarks of Senator Craig; 
    id., 18,941–42, remarks
    of Senator
    Richard John Santorum; 
    id., 19,118–19, remarks
    of Senator John Thune; 
    id., 19,119, remarks
    of Senator Jefferson Beauregard Sessions III; 
    id., 23,268, remarks
    of Representative Robert William Goodlatte; 
    id., 23,278, remarks
    of Representative John J. H. Schwarz; see also Cincinnati v. Beretta U.S.A.
    Corp., 
    95 Ohio St. 3d 416
    , 417, 
    768 N.E.2d 1136
    (2002) (recognizing ‘‘[the]
    growing number of lawsuits brought by municipalities against gun manufac-
    turers and their trade associations to recover damages associated with the
    costs of firearm violence incurred by the municipalities’’).
    75
    The House report on a substantially similar bill introduced during the
    107th Congress explained the need for the legislation as follows: ‘‘There are
    a number of legal theories under which plaintiffs are arguing [that] the
    firearms industry should be held responsible, including improper or defective
    distribution, unsafe design or product liability, and public nuisance. To date,
    every case that has been litigated to conclusion has been dismissed . . . .’’
    H.R. Rep. No. 107-727, pt. 1, p. 4 (2002). Notably, wrongful marketing claims
    are not identified among the category of legal theories that Congress sought
    to preclude.
    76
    The cosponsors further emphasized that plaintiffs in the cases of concern
    were seeking legislative type equitable remedies, such as purchase limits
    or restrictions on sales to small gun dealers. See, e.g., 151 Cong. Rec. 18,103
    (2005), remarks of Senator Baucus; see also 
    id., 18,059, remarks
    of Sena-
    tor Coburn.
    77
    See, e.g., 151 Cong. Rec. 17,370 (2005), remarks of Senator Sessions;
    
    id., 18,942, remarks
    of Senator Richard John Santorum; 
    id., 19,119, 19,129,
    remarks of Senator Orrin Grant Hatch; 
    id., 19,120, remarks
    of Senator Craig;
    78
    See, e.g., 151 Cong. Rec. 19,120 (2005), remarks of Senator Craig; 
    id., 23,267, remarks
    of Representative Mike Pence; 
    id., 23,273, remarks
    of Repre-
    sentative Frank James Sensenbrenner, Jr.
    79
    We note, however, that there also is ample precedent for recognizing
    wrongful marketing claims of this sort predicated on tort theories of liability.
    See, e.g., Braun v. Soldier of Fortune Magazine, Inc., 
    968 F.2d 1110
    , 1112,
    1114, 1122 (11th Cir. 1992) (affirming judgment for plaintiff under Georgia
    common law when defendants published advertisement in which ‘‘merce-
    nary’’ offered ‘‘[discreet] gun for hire,’’ resulting in murder of plaintiffs’
    decedent), cert. denied, 
    506 U.S. 1071
    , 
    113 S. Ct. 1028
    , 
    122 L. Ed. 2d 173
    (1993); Merrill v. Navegar, 
    Inc., supra
    , 
    26 Cal. 4th 491
    and n.9 (leaving
    open possibility that California law recognizes cause of action for negligent
    advertising premised on immoral promotion of criminal use of firearms);
    Bubalo v. Navegar, Inc., Docket No. 96 C 3664, 
    1997 WL 337218
    , *9 (N.D.
    Ill. June 13, 1997) (determining that Illinois law recognizes cause of action
    for negligent marketing of assault pistols for criminal purposes but holding
    that plaintiffs had failed to plead sufficient facts to establish causation),
    modified on other grounds, 
    1998 WL 142359
    (N.D. Ill. March 20, 1998);
    Moning v. Alfono, 
    400 Mich. 425
    , 432, 
    254 N.W.2d 759
    (1977) (question of
    whether marketing slingshots directly to children creates unreasonable risk
    of harm was for jury to resolve).
    80
    We further observe that, during the legislative debates, supporters of
    the bill that became PLCAA frequently stated that more than one half of
    the states in the country already had adopted similar laws and that PLCAA
    was necessary primarily to establish uniform national standards and to
    ensure that frivolous actions were not filed in the minority of jurisdictions
    that had not enacted such protections. See, e.g., 151 Cong. Rec. 17,370
    (2005), remarks of Senator Sessions; 
    id., 23,020, remarks
    of Representative
    Phil Gingrey; 
    id., 23,024, remarks
    of Representative Charles Foster Bass;
    
    id., 23,265, remarks
    of Representative Frederick C. Boucher; see also Ileto
    v. Glock, 
    Inc., supra
    , 
    565 F.3d 1136
    (noting ‘‘Congress’ intention to create
    national uniformity’’ in enacting PLCAA). As the author of a virtually identical
    House bill explained, ‘‘[t]he bill we are considering today is designed to
    simply mirror these [s]tates and what they have done to provide a unified
    system of laws . . . .’’ 151 Cong. Rec. 23,266, remarks of Representative
    Clifford Bundy Stearns.
    Notably, most of the state laws to which PLCAA was analogized, by their
    terms, bar only actions against firearms sellers brought by municipalities
    and other public entities. See H.R. Rep. No. 108-59, p. 16 (2003). Indeed,
    legislators recognized that ‘‘[m]any [states’] immunity statutes only limit
    the ability of cities, counties, and other local governments to sue [gun
    manufacturers and sellers].’’ 
    Id. Moreover, of
    the state laws that provide
    broader immunity to firearms sellers, many govern only product liability
    actions; see, e.g., Idaho Code Ann. § 6-1410 (2004); N.C. Gen. Stat. § 99B-
    11 (2017); S.C. Code Ann. § 15-73-40 (2005); Tex. Civ. Prac. & Rem. Code
    Ann. § 82.006 (b) (West 2017); Wn. Rev. Code Ann. § 7.72.030 (1) (a) (West
    2017); whereas others permit actions alleging the violation of any state law.
    See, e.g., Ohio Rev. Code Ann. § 2305.401 (B) (3) (West 2017); see also Mich.
    Comp. Laws Serv. § 28.435 (7) (LexisNexis 2015) (‘‘[a] federally licensed
    firearms dealer is not liable for damages arising from the use or misuse of
    a firearm if the sale complies with this section, any other applicable law of
    this state, and applicable federal law’’). Accordingly, very few of the state
    laws on which legislators purported to model PLCAA would even potentially
    bar the types of wrongful marketing claims at issue in the present action.
    81
    See, e.g., 151 Cong. Rec. 18,085 (2005), remarks of Senator Craig; 
    id., 18,914, remarks
    of Senator Kathryn Ann Bailey Hutchison; 
    id., 18,942, remarks
    of Senator Richard John Santorum.
    82
    See, e.g., 151 Cong. Rec. 17,370–71 (2005), remarks of Senator Sessions
    (‘‘Why would the manufacturer or seller of a gun who is not negligent,
    who obeys all of the applicable laws—we have a host of them—be held
    accountable . . . ? . . . I don’t understand how . . . [a product that is]
    sold according to the laws of the United States [can create legal liability]
    for an intervening criminal act.’’); 
    id., 17,371, remarks
    of Senator Sessions
    (‘‘Manufacturers and sellers are still responsible for their own negligent or
    criminal conduct and must operate entirely within the complex [s]tate and
    [f]ederal laws. . . . Plaintiffs can go to court if the gun dealers do not follow
    the law . . . .’’); 
    id., 17,377, remarks
    of Senator Sessions (‘‘Under this bill,
    I think it is very important to note that you can sue gun sellers and manufac-
    turers who violate the law. It is crystal clear in the statute that this is so.’’);
    
    id., 17,390, remarks
    of Senator Orrin Grant Hatch (‘‘This bill is not a license
    for the gun industry to act irresponsibly. If a manufacturer or seller does
    not operate entirely within [f]ederal or [s]tate law, it is not entitled to the
    protection of this legislation.’’ [Emphasis added.]); 
    id., 18,059, remarks
    of
    Senator Coburn (‘‘[m]anufacturers and sellers are still responsible for their
    own negligent or criminal conduct and must operate entirely within the
    [f]ederal and [s]tate laws’’ [emphasis added]); 
    id., 18,103, remarks
    of Senator
    Baucus (bill confers immunity on ‘‘[b]usinesses that comply with all applica-
    ble [f]ederal and [s]tate laws’’ [emphasis added]); 
    id., remarks of
    Senator
    Baucus (‘‘This bill . . . will not shield the industry from its own wrongdoing
    or from its negligence . . . . For example, the bill will not require dismissal
    of a lawsuit if a member of the industry breaks the law . . . .’’); 
    id., 18,942, remarks
    of Senator Richard John Santorum (PLCAA is ‘‘narrowly crafted’’
    law that continues to hold responsible ‘‘individuals and companies that
    knowingly violate the law’’); 
    id., 19,118–19, remarks
    of Senator John Thune
    (‘‘This bill . . . [protects] innocent . . . gun manufacturers and gun deal-
    ers . . . who have abided by the law . . . [but] allows suits against manu-
    facturers . . . for violating a law in the production or sale of a firearm
    . . . . These are not arbitrary standards . . . . They are established legal
    principles that apply across the board to all industries.’’); 
    id., 23,020, remarks
    of Representative Phil Gingrey (exception applies to violations of ‘‘a [s]tate
    or [f]ederal statute applicable to sales or marketing’’); 
    id., 23,265, remarks
    of Representative Frederick C. Boucher (‘‘[t]he bill . . . does not affect
    suits against anyone who has violated other [s]tate or [f]ederal laws’’); 
    id., 23,266, remarks
    of Representative Clifford Bundy Stearns (‘‘[T]his legislation
    is very narrowly tailored to allow suits against any bad actors to proceed.
    It includes carefully crafted exceptions . . . for . . . criminal behavior by
    a gun maker or seller . . . .’’); 
    id., 23,274, remarks
    of Representative Frank
    James Sensenbrenner, Jr. (‘‘This is a carefully crafted bill. It provides immu-
    nity for people who have not done anything wrong . . . but it does allow
    lawsuits to proceed against the bad actors.’’); 
    id., remarks of
    Representative
    Steny Hamilton Hoyer (bill provides immunity ‘‘unless a manufacturer or
    seller of arms acts in some wrongful or criminal way’’).
    83
    See, e.g., 151 Cong. Rec. 2561 (2005) (‘‘These lawsuits are based [on]
    the notion that even though a business complies with all laws and sells a
    legitimate product, it should be held responsible . . . . [PLCAA] specifi-
    cally provides that actions based on the wrongful conduct of those involved
    in the business of manufacturing and selling firearms would not be affected
    by this legislation. The bill is solely directed to stopping abusive, politically
    driven litigation . . . .’’ [Emphasis added.]); 
    id., 18,057 (‘‘[t]his
    bill gives
    specific examples of lawsuits not prohibited . . . lawsuits based on viola-
    tions of [state] and [f]ederal law’’); 
    id., 18,057–58 (‘‘Any
    manufacturer, distrib-
    utor, or dealer who knowingly violates any [s]tate or [f]ederal law can be
    held civilly liable under the bill. This bill does not shut the courthouse door.
    . . . Current cases [in which] a manufacturer, distributor, or dealer know-
    ingly violates a [s]tate or [f]ederal law will not be thrown out.’’ [Emphasis
    added.]); 
    id., 18,061 (‘‘[This
    bill] does not protect firearms . . . manufactur-
    ers, sellers or trade associations from any lawsuits based on their own
    negligence or criminal conduct. The bill gives specific examples of lawsuits
    not prohibited. Let me repeat, not prohibited: Product liability . . . [n]egli-
    gence or negligent entrustment, breach of contract, lawsuits based on a
    violation of [s]tate and [f]ederal law, it is very straightforward, and we think
    it is very clear.’’); 
    id., 18,085 (‘‘Finally,
    this bill does not protect any member
    of the gun industry from lawsuits for harm resulting from any illegal actions
    they have committed. Let me repeat it. If a gun dealer or manufacturer
    violates the law, this bill is not going to protect them . . . .’’ [Emphasis
    added.]); 
    id., 18,096 (‘‘[i]f
    manufacturers or dealers break the law or commit
    negligence, they are still liable’’); 
    id., 18,911 (‘‘this
    legislation [has come] to
    the floor to limit the ability of junk or abusive kinds of lawsuits in a very
    narrow and defined way, but in no way—and I have said it very clearly—
    denying the recognition that if a gun dealer or a manufacturer acted in an
    illegal or irresponsible way . . . this bill would not preempt or in any way
    protect them’’); 
    id., 19,136–37 (‘‘[t]his
    bill will not prevent a single victim from
    obtaining relief for wrongs done to them by anyone in the gun industry’’);
    
    id., 19,137 (‘‘This
    bill is intended to do one thing, and that is to end the
    abuse that is now going on in the court system of America against law-
    abiding American businesses when they violate no law. . . . But if that law-
    abiding citizen violates the law . . . then they are liable.’’ [Emphasis
    added.]).
    84
    Indeed, Senator Craig suggested during the legislative debates that a
    law as broadly applicable as a local zoning regulation could qualify as a
    predicate statute. See 151 Cong. Rec. 18,096 (2005).
    85
    As the amici Newtown Action Alliance and Connecticut Association of
    Public School Superintendents stated in their amicus brief, at the time of
    the Sandy Hook massacre, Lanza owned a computer game entitled ‘‘School
    Shooting,’’ in which the player enters a school and shoots at students.
    

Document Info

Docket Number: SC19832, SC19833

Citation Numbers: 202 A.3d 262, 331 Conn. 53

Judges: Palmer

Filed Date: 3/19/2019

Precedential Status: Precedential

Modified Date: 10/19/2024

Authorities (54)

Bond v. United States , 134 S. Ct. 2077 ( 2014 )

Corey v. Kaufman & Chernick, Inc. , 70 R.I. 27 ( 1944 )

Smith & Wesson Corp. v. City of Gary , 2007 Ind. App. LEXIS 2381 ( 2007 )

Commissioner v. Clark , 109 S. Ct. 1455 ( 1989 )

Milner v. Department of the Navy , 131 S. Ct. 1259 ( 2011 )

Russello v. United States , 104 S. Ct. 296 ( 1983 )

Lamar Outdoor Advertising, Inc. v. Mississippi State Tax ... , 701 F.2d 314 ( 1983 )

Metromedia, Inc. v. City of San Diego , 26 Cal. 3d 848 ( 1980 )

Mrs. Sylva B. Pope v. Rollins Protective Services Company v.... , 703 F.2d 197 ( 1983 )

Semeniuk v. Chentis , 1 Ill. App. 2d 508 ( 1954 )

Maillet v. ATF-Davidson Co. , 407 Mass. 185 ( 1990 )

Hoffman Estates v. Flipside, Hoffman Estates, Inc. , 102 S. Ct. 1186 ( 1982 )

Thompson v. Western States Medical Center , 122 S. Ct. 1497 ( 2002 )

Altria Group, Inc. v. Good , 129 S. Ct. 538 ( 2008 )

City of New York v. Beretta U.S.A. Corp. , 524 F.3d 384 ( 2008 )

Helvering v. Stockholms Enskilda Bank , 55 S. Ct. 50 ( 1934 )

Moning v. Alfono , 400 Mich. 425 ( 1977 )

State v. Certain Contraceptive Materials , 126 Conn. 428 ( 1940 )

michael-f-braun-v-soldier-of-fortune-magazine-inc-and-omega-group , 968 F.2d 1110 ( 1992 )

Watt v. Western Nuclear, Inc. , 103 S. Ct. 2218 ( 1983 )

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