Twin Rivers Paper Co. v. SEC. & Exch. Comm'n , 934 F.3d 607 ( 2019 )


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  •  United States Court of Appeals
    FOR THE DISTRICT OF COLUMBIA CIRCUIT
    Argued March 12, 2019               Decided August 16, 2019
    No. 18-1213
    TWIN RIVERS PAPER COMPANY LLC, ET AL.,
    PETITIONERS
    v.
    SECURITIES AND EXCHANGE COMMISSION,
    RESPONDENT
    On Petition for Review of an Order of
    the Securities & Exchange Commission
    Jane C. Luxton argued the cause and filed the briefs for
    petitioners.
    Alan W. Bakowski was on the brief for amici curiae Public
    and Private Companies, Nonprofit Organizations, and Labor
    Union in support of petitioners.
    Tracey A. Hardin, Assistant General Counsel, Securities
    and Exchange Commission, argued the cause for respondent.
    With her on the brief were Michael A. Conley, Solicitor, and
    Daniel E. Matro, Senior Counsel.
    Eugene Scalia, Jacob T. Spencer, and Paul S. Stevens were
    on the brief for amici curiae Investment Company Institute and
    Independent Directors Council in support of respondent.
    2
    Before: HENDERSON, ROGERS, and KATSAS, Circuit
    Judges.
    KATSAS, Circuit Judge: In 2018, the Securities and
    Exchange Commission adopted a rule allowing investment
    companies to post shareholder reports online and mail paper
    copies to shareholders upon request. The petitioners—a
    consumer-advocacy organization and representatives of the
    paper industry—argue that the SEC did not adequately
    consider the interests of shareholders who prefer reports in
    paper form. Because the consumer organization lacks
    constitutional standing and the paper-industry representatives
    assert interests beyond those protected or regulated by the
    securities laws, we deny the petition for review.
    I
    The Securities and Exchange Commission requires
    investment companies, such as mutual funds, to transmit
    periodic shareholder reports to their investors. See, e.g., 17
    C.F.R. § 270.30e-1. Previously, the SEC required the
    companies to mail paper copies unless an investor affirmatively
    selected electronic delivery. In 2018, the Commission adopted
    Rule 30e-3, which allows companies to change their default
    method of transmission. See Optional Internet Availability of
    Investment Company Shareholder Reports, 83 Fed. Reg.
    29,158 (June 22, 2018) (Shareholder Reports). The rule now
    permits investment funds to post shareholder reports online and
    notify investors of their availability. See 17 C.F.R. § 270.30e-
    3(b)–(d). Investment companies must mail shareholder reports
    only to investors who expressly request a paper copy. See 
    id. § 270.30e-3(e).
                                   3
    The SEC gave two principal rationales for this change.
    First, it projected that the rule would save investment funds
    about $140 million annually. Shareholder Reports, 83 Fed.
    Reg. at 29,187. It explained that because printing costs are paid
    from fund assets, these savings ordinarily will be “passed along
    to investors.” 
    Id. at 29,183.
    Second, the Commission
    concluded that “many investors would prefer enhanced
    availability of fund information on the internet.” 
    Id. at 29,165.
    It explained that “an investor looking for a fund’s annual report
    is most likely to seek it out on the fund’s website, rather than
    request it by mail or phone.” 
    Id. at 29,165
    n.96. Moreover,
    internet usage “has continued to increase rapidly” over the last
    decade, including among “households owning mutual funds.”
    
    Id. at 29,165
    n.97. In short, the SEC expected the rule to match
    shareholder preferences and save them money.
    The Commission recognized that some investors may still
    prefer paper delivery of shareholder reports. See, e.g.,
    Shareholder Reports, 83 Fed. Reg. at 29,165–66. Several
    features of Rule 30e-3 accommodate that preference. The rule
    prescribes an extended transition period: investment
    companies must continue to deliver paper copies of the reports
    until at least January 1, 2021, and they must include with each
    mailing a statement advising shareholders of the coming
    change in the default mode of transmission. See 17 C.F.R.
    § 270.30e-3(i). Then, after making the switch, a fund must
    mail a paper notice to all shareholders for each report that it
    posts online. See 
    id. § 270.30e-3(c).
    The notice must include
    a toll-free telephone number that investors may call to request
    a paper copy of the individual report or all future reports. See
    
    id. § 270.30e-3(c)(1)(i)–(v).
    The notice also may specify other
    ways to request paper reports, such as by e-mail or online. See
    
    id. § 270.30e-3(c)(2).
    Finally, once an investor requests a
    paper copy, the fund must mail the report within three business
    days at no cost to the investor. 
    Id. § 270.30e-3(e).
                                   4
    This case presents two sets of petitioners. Consumer
    Action is a non-profit membership organization that represents
    certain consumer interests. Twin Rivers Paper Company and
    three industry organizations—which we call the Industry
    Petitioners—represent the interests of the American paper
    industry. Together, the petitioners argue that the SEC adopted
    Rule 30e-3 in violation of three securities laws and the
    Administrative Procedure Act. Among other grounds, they
    contend that the Commission did not adequately protect
    shareholders who prefer paper delivery.
    II
    We begin with the question whether Consumer Action has
    constitutional standing to challenge Rule 30e-3.            The
    Constitution limits the “judicial Power of the United States” to
    “Cases” or “Controversies,” U.S. Const. art. III, §§ 1–2, and
    the requirement of standing is “rooted in the traditional
    understanding of a case or controversy,” Spokeo, Inc. v. Robins,
    
    136 S. Ct. 1540
    , 1547 (2016). To establish standing under
    Article III, a party “must have (1) suffered an injury in fact,
    (2) that is fairly traceable to the challenged conduct of the
    defendant, and (3) that is likely to be redressed by a favorable
    judicial decision.” 
    Id. Consumer Action
    claims standing on behalf of its
    members.       To establish representational standing, an
    organization must prove, among other things, that its members
    would “have standing to sue in their own right.” Hunt v. Wash.
    State Apple Advert. Comm’n, 
    432 U.S. 333
    , 343 (1977). In
    turn, this requires proof that at least one member suffered an
    injury in fact—“an invasion of a legally protected interest
    which is (a) concrete and particularized; and (b) actual or
    imminent, not conjectural or hypothetical.” Lujan v. Defs. of
    Wildlife, 
    504 U.S. 555
    , 560 (1992) (cleaned up). “A ‘concrete’
    5
    injury must be ‘de facto’; that is, it must actually exist.”
    
    Spokeo, 136 S. Ct. at 1548
    . Moreover, a party cannot rest on
    “abstract,” 
    id., or “conclusory”
    assertions of injury, Block v.
    Meese, 
    793 F.2d 1303
    , 1308 (D.C. Cir. 1986), but must point
    to “specific, concrete facts demonstrating … harm,” Warth v.
    Seldin, 
    422 U.S. 490
    , 508 (1975).
    In Sierra Club v. EPA, 
    292 F.3d 895
    (D.C. Cir. 2002), we
    explained the procedures for proving standing when a
    petitioner seeks review of agency action directly in a court of
    appeals. “The party invoking federal jurisdiction bears the
    burden of establishing” standing, which “must be supported in
    the same way as any other matter on which the [party] bears
    the burden of proof.” Defs. of 
    Wildlife, 504 U.S. at 561
    . So a
    petitioner “must either identify in [the administrative] record
    evidence sufficient to support its standing to seek review or, if
    there is none because standing was not an issue before the
    agency, submit additional evidence to the court of appeals.”
    Sierra 
    Club, 292 F.3d at 899
    . Moreover, because “full
    development of the arguments for and against standing requires
    the same tried and true adversarial procedure we use for the
    presentation of arguments on the merits,” the petitioner must
    make this evidentiary presentation no later than when it files
    the opening brief. 
    Id. at 900.
    We have reiterated these
    principles many times. See, e.g., Del. Dep’t of Nat. Res. &
    Envt’l Control v. EPA, 
    785 F.3d 1
    , 8 (D.C. Cir. 2015); Texas v.
    EPA, 
    726 F.3d 180
    , 198 (D.C. Cir. 2013); Int’l Bhd. of
    Teamsters v. TSA, 
    429 F.3d 1130
    , 1134–36 (D.C. Cir. 2005).
    And we have codified them in our Circuit Rule 28(a)(7), which
    provides that, “[i]n cases involving direct review in this court
    of administrative actions, the brief of the appellant or petitioner
    must set forth the basis for the claim of standing,” and that,
    “[w]hen the appellant’s or petitioner’s standing is not apparent
    from the administrative record, the brief must include
    arguments and evidence establishing the claim of standing.”
    6
    Consumer Action’s initial submissions fail to show that its
    members suffered or will suffer an injury in fact. To establish
    such an injury, an organization must provide “individual
    affidavits” from “members who have suffered the requisite
    harm.” Summers v. Earth Island Inst., 
    555 U.S. 488
    , 499
    (2009). It is “not enough to aver that unidentified members
    have been injured.” Chamber of Commerce v. EPA, 
    642 F.3d 192
    , 199 (D.C. Cir. 2011). Despite these settled rules,
    Consumer Action failed to submit any member affidavits with
    its opening brief, and its own affidavit fails to identify any
    individual members. Moreover, the affidavit barely describes
    even the general contours of its membership. The affidavit
    states that “members, followers and supporters include retirees
    and retirement savers,” as well as “representatives of a national
    network of nearly 7,000 community-based organizations that
    serve seniors, minority Americans, disabled Americans, and
    individuals living in rural areas.” Pet. Add. at 433. Left
    unclear is whether the members are retirees and retirement
    savers, members of other unnamed organizations, or perhaps
    neither. To be sure, the opening brief states that Consumer
    Action’s “members” include seniors, Americans who lack
    internet access, and others. Pet. Br. at 17. But the brief still
    fails to identify individual members, as required by Earth
    Island Institute. And in any event, a petitioner must support its
    standing “by affidavit or other evidence,” Sierra 
    Club, 292 F.3d at 899
    (quotation marks omitted), and briefs “are not
    evidence,” 
    id. at 901.
    Finally, the affidavit states only that
    unspecified members or others “prefer a choice to have paper
    communications” and wish to avoid the “burdens imposed by
    SEC’s Rule 30e-3.” Pet. Add. at 433. The former statement is
    puzzling because Rule 30e-3 preserves investors’ ability to
    choose between electronic and paper communications. As for
    the latter statement, “general allegations of injury are
    insufficient,” Conservation Force, Inc. v. Jewell, 
    733 F.3d 1200
    , 1207 (D.C. Cir. 2013), so a reference to unspecified
    7
    “burdens” is not proof of “direct, real, and palpable” injury,
    Food & Water Watch, Inc. v. Vilsack, 
    808 F.3d 905
    , 914 (D.C.
    Cir. 2015) (quotation marks omitted).
    Likewise, nothing in the administrative record shows a
    concrete injury to identified members of Consumer Action.
    The organization notes that, in various comments made during
    the rulemaking, it warned that Rule 30e-3 would decrease
    readership of shareholder reports, investor access to
    information, and transparency. But none of the comments tied
    these harms to any identified members. Consumer Action
    further notes that the SEC acknowledged its comments that the
    rule would disadvantage seniors and minorities.            See
    Shareholder Reports, 83 Fed. Reg. at 29,162 n.51. But again,
    neither the comments themselves, nor the SEC’s response,
    addressed whether the harms alleged would befall identified
    members of Consumer Action. This should hardly be
    surprising: Article III standing requirements do not apply to
    agency rulemaking, so Consumer Action would have had no
    occasion to argue, and the SEC would have had no occasion to
    decide, whether the proposed rule would inflict an injury on
    identified members of the organization.          And because
    Consumer Action was not itself an object of the rulemaking, its
    standing would not likely have been apparent. See Sierra 
    Club, 292 F.3d at 899
    –900.
    Consumer Action submitted affidavits from individual
    members with its reply brief, but they came too late. We may
    excuse forfeitures of non-jurisdictional preservation
    requirements for “good cause.” Sierra 
    Club, 292 F.3d at 900
    .
    In the context of Sierra Club and Circuit Rule 28(a)(7), we
    have found such good cause in two circumstances: where “the
    parties reasonably, but mistakenly, believed that the initial
    filings before the court had sufficiently demonstrated
    standing,” Ctr. for Sustainable Econ. v. Jewell, 
    779 F.3d 588
    ,
    8
    599 (D.C. Cir. 2015) (quoting Ams. for Safe Access v. DEA,
    
    706 F.3d 438
    , 443 (D.C. Cir. 2013)); and where the parties
    “reasonably assumed that [their] standing was self-evident”
    from the administrative record, Am. Library Ass’n v. FCC, 
    401 F.3d 489
    , 494 (D.C. Cir. 2005); see Del. Dep’t of Nat. Res. &
    Envt’l 
    Control, 785 F.3d at 8
    ; Town of Barnstable v. FAA, 
    740 F.3d 681
    , 691 (D.C. Cir. 2014). In this case, Consumer Action
    could not reasonably have believed that its barebones affidavit,
    vaguely describing the preferences and burdens of unnamed
    members and others, sufficed to prove its representational
    standing. Nor could it reasonably have believed that its
    standing was self-evident from the rulemaking record.
    Consumer Action suggests that Communities Against
    Runway Expansion, Inc. v. FAA, 
    355 F.3d 678
    (D.C. Cir. 2004)
    (CARE), allows a petitioner to prove standing for the first time
    in a reply brief, so long as standing is obvious. We do not read
    CARE that broadly. There, an organization challenged the
    approval of a runway expansion at Logan Airport. With its
    opening brief, the organization submitted affidavits from
    members who lived nearby, but the affidavits lacked “facts
    sufficient to support a finding that the declarants would be
    exposed to a concrete and particularized ‘injury in fact’ as a
    result of the contested project.” 
    Id. at 684.
    With its reply brief,
    the organization submitted additional affidavits from other
    members who declared that they would experience “increased
    noise from aircraft operations at Logan.” 
    Id. CARE thus
    involved new factual material tendered to shore up deficient
    individual affidavits submitted with the opening brief. In that
    circumstance, we considered the reply affidavits—which, we
    stressed, made the organization’s standing “patently obvious”
    and “irrefutable.” 
    Id. at 685.
    This case differs from CARE in three critical respects.
    First, Consumer Action made a far less substantial showing of
    9
    standing in its initial submissions. In CARE, the organization
    tendered affidavits from members who lived near Logan
    Airport and alleged injury in at least general terms. 
    See 355 F.3d at 684
    . So, there was at least arguably good cause to
    excuse the forfeiture. See Ctr. for Sustainable 
    Econ., 779 F.3d at 599
    . Here, in contrast, Consumer Action tendered no
    member affidavits, identified no specific members, and failed
    to describe its membership in even general terms. This cannot
    amount to good cause.
    Second, the reply affidavits in this case raise an entirely
    new theory of standing. In CARE, the injury pinned down in
    the reply affidavits—increased airport noise—was hardly
    surprising in light of initial submissions from individuals living
    near an airport and complaining about a runway expansion.
    Here, in contrast, the opening submissions give no sense of the
    theory of injury introduced in reply. Consumer Action’s
    opening affidavit speaks vaguely of “burdens,” and its opening
    brief elaborates that Rule 30e-3 will harm members “with
    respect to their ability not only to access but also to understand
    critical shareholder information.” Pet. Br. at 17. Yet, in the
    reply submissions, some affiants stress ideological opposition
    to Rule 30e-3, see Pet. Reply Add. at 50 (“I do not believe I
    should have to take these extra steps to continue receiving
    paper copies of my information”); 
    id. at 59
    (“I do not like the
    idea of fund managers relying on ‘implied consent’ to stop
    sending paper copies”), while others do not wish to “spend
    [their] valuable time” to make a toll-free telephone call to
    receive paper copies of shareholder reports, 
    id. at 55–56,
    58.
    No member alleges impeded access to or understanding of
    shareholder reports. In short, the original suggestion of
    impaired access and understanding has morphed into an
    objection about having to make a free phone call.
    10
    We cannot read CARE to permit reply affidavits that
    propose a new theory of injury—whether obvious or not.
    Because standing must be shown in the same way as other
    issues, Defs. of 
    Wildlife, 504 U.S. at 561
    , we have held that “the
    ordinary rules of forfeiture apply to standing,” Gov’t of
    Manitoba v. Bernhardt, 
    923 F.3d 173
    , 179 (D.C. Cir. 2019).
    Those rules include the basic precept that arguments generally
    are forfeited if raised for the first time in reply. See, e.g.,
    United States v. Van Smith, 
    530 F.3d 967
    , 973 (D.C. Cir. 2008).
    Likewise, an argument is forfeited if the petitioners “were
    obscure on the issue in their opening brief and only warmed to
    the issue in their reply brief.” Novak v. Capital Mgmt. & Dev.
    Corp., 
    570 F.3d 305
    , 316 n.5 (D.C. Cir. 2009) (cleaned up). At
    best, that is what Consumer Action has done here, for its
    opening submissions did not fairly raise the theory of injury
    that it now seeks to press. We recognize that Americans for
    Safe Access considered a theory of injury first raised in a
    supplemental brief ordered by this Court. 
    See 706 F.3d at 443
    –
    45. But we reasoned that the agency, by not arguing in its own
    later submission that the theory was raised too late, forfeited its
    forfeiture argument. 
    Id. at 444.
    Here, in contrast, the SEC had
    no comparable opportunity to respond to the theory of injury
    first raised by Consumer Action in its reply. And in any event,
    it has stressed all along that “[a] petitioner is generally required
    to meet its burden to establish standing in its opening brief.”
    Resp. Br. at 22.
    Third, the reply affidavits in this case hardly make
    standing patently obvious. The affiants stating ideological
    opposition to Rule 30e-3 plainly lack standing, for an “interest
    in the proper administration of the laws” is quintessentially
    “nonconcrete.” Earth Island 
    Inst., 555 U.S. at 497
    (quotation
    marks omitted). The affiants complaining of lost time present
    a closer question. On the one hand, even a small financial
    injury confers Article III standing. See, e.g., Carpenters Indus.
    11
    Council v. Zinke, 
    854 F.3d 1
    , 5 (D.C. Cir. 2017). On the other
    hand, at least where intangible injuries are at issue, either the
    injury must have “a close relationship to a harm that has
    traditionally been regarded as providing a basis for a lawsuit in
    English or American courts,” or a statute must make the injury
    “legally cognizable.” 
    Spokeo, 136 S. Ct. at 1549
    (quotation
    marks omitted). Consumer Action cites an out-of-circuit
    decision predicating Article III standing on “the occupation of
    [a] fax machine for … one minute.” Palm Beach Golf Ctr.–
    Boca, Inc. v. John G. Sarris, D.D.S., P.A., 
    781 F.3d 1245
    , 1251
    (11th Cir. 2015) (parentheses omitted). But Palm Beach Golf
    arose under the Telephone Consumer Protection Act, which
    created statutory protection against unwanted phone or fax
    solicitations. See 
    id. at 1252.
    Here, in contrast, we are aware
    of no analogous statute that protects shareholders from having
    to use the telephone. Nor does Consumer Action contend that
    the minimal time lost in making a free phone call bears any
    close relationship to injuries traditionally deemed adequate in
    law. These may be debatable questions, but Consumer Action
    frustrated the adversarial process by teeing them up for the first
    time in reply. Under these circumstances, we cannot find
    standing based on its reply submissions.
    III
    To seek judicial review, the Industry Petitioners must
    assert interests falling “arguably within the zone of interests to
    be protected or regulated” by the laws that they invoke. Clarke
    v. Secs. Indus. Ass’n, 
    479 U.S. 388
    , 396 (1987) (quotation
    marks omitted). This rule was once described as one of
    “prudential standing,” but then, in a case originating in district
    court, was recast as one for “determining who may invoke the
    cause of action” providing the basis for the lawsuit. Lexmark
    Int’l, Inc. v. Static Control Components, Inc., 
    572 U.S. 118
    ,
    130 (2014). The zone-of-interests requirement also limits who
    12
    may seek judicial review directly in a court of appeals, as we
    have recognized both before and after Lexmark. See, e.g.,
    Sierra Club v. EPA, 
    755 F.3d 968
    , 976 (D.C. Cir. 2014);
    Hazardous Waste Treatment Council v. Thomas, 
    885 F.2d 918
    ,
    921–22 (D.C. Cir. 1989) (HWTC). Protected interests are ones
    asserted either by “intended beneficiaries” of the statute at
    issue or by other “suitable challengers”—i.e., parties whose
    interests coincide “systemically, not fortuitously” with those of
    intended beneficiaries. 
    HWTC, 885 F.2d at 922
    –24. These
    rules are designed to prevent litigation by parties “whose suits
    are more likely to frustrate than to further statutory objectives.”
    
    Id. at 922
    (quotation marks omitted).
    The Industry Petitioners contend that Rule 30e-3 violates
    the Securities Act of 1933, the Securities Exchange Act of
    1934, and the Investment Company Act of 1940. Two of those
    statutes permit any person aggrieved by an SEC regulation to
    seek judicial review in this Court. See 15 U.S.C. §§ 77i(a),
    80a-42(a); N.Y. Republican State Comm. v. SEC, 
    799 F.3d 1126
    , 1130–34 (D.C. Cir. 2015).1 The Industry Petitioners also
    invoke the Administrative Procedure Act, but it neither creates
    jurisdiction, Califano v. Sanders, 
    430 U.S. 99
    , 104–07 (1977),
    nor augments specific-review provisions like those in the
    securities statutes, see 5 U.S.C. § 704; Bennett v. Spear, 
    520 U.S. 154
    , 161–62 (1997). As their basis for constitutional
    standing and statutory aggrievement, the Industry Petitioners
    allege that Rule 30e-3 will harm paper companies by reducing
    the demand for their products. So the dispositive question is
    1
    All three statutes permit any person aggrieved by an SEC “order”
    to seek judicial review in this Court. 15 U.S.C. §§ 77i(a), 78y(b)(1),
    80a-42(a). The word “order” encompasses SEC rules in the context
    of the Securities Act and the Investment Company Act, see N.Y.
    Republican State 
    Comm., 799 F.3d at 1130
    –34, but not in the context
    of the Exchange Act, Am. Petrol. Inst. v. SEC, 
    714 F.3d 1329
    , 1333–
    37 (D.C. Cir. 2013).
    13
    whether that interest—in selling more paper—is one arguably
    protected by the securities laws.
    As sellers of paper, the Industry Petitioners are not
    intended beneficiaries of the securities laws. The Securities
    Act “regulates initial distributions of securities,” and the
    Exchange Act “regulates post-distribution trading.” Cent.
    Bank of Denver, N.A. v. First Interstate Bank of Denver, N.A.,
    
    511 U.S. 164
    , 171 (1994). These statutes “embrace a
    fundamental purpose to substitute a philosophy of full
    disclosure for the philosophy of caveat emptor.” 
    Id. (cleaned up).
    Likewise, the Investment Company Act regulates
    investment companies to protect investors. See 15 U.S.C.
    § 80a-1(b). In sum, “shareholders [are] the direct and intended
    beneficiaries” of the securities laws, Piper v. Chris-Craft
    Indus., Inc., 
    430 U.S. 1
    , 32 (1977)—and paper sellers are not.
    That leaves the question whether the interests asserted by
    the Industry Petitioners systematically coincide with those of
    shareholders. In HWTC, we held that a group representing the
    interests of waste treatment plants could not challenge the
    alleged laxity of regulations under the Resource Conservation
    and Recovery Act. We reasoned that overly stringent
    regulation might sometimes harm environmental interests, but
    waste treatment facilities—which stand to profit from it—
    would urge stricter regulation “whether the effect on health and
    the environment [was] good, bad, or 
    indifferent.” 885 F.2d at 924
    –25. We have applied this holding repeatedly, see Sierra
    
    Club, 755 F.3d at 976
    , and we have extended it to bar
    challenges by manufacturers of pollution-control equipment to
    the alleged laxity of regulations under the Clean Air Act, see
    Cement Kiln Recycling Coal. v. EPA, 
    255 F.3d 855
    , 870–71
    (D.C. Cir. 2001).
    14
    Those cases control this one. As paper companies, the
    Industry Petitioners would prefer paper disclosure for all
    shareholders. There is no reason to think that this unqualified
    preference systematically aligns with the interests of
    shareholders. In fact, there is good reason to believe the
    opposite. As the SEC explained, “an investor looking for a
    fund’s annual report is most likely to seek it out on the fund’s
    website, rather than request it by mail or phone.” Shareholder
    Reports, 83 Fed. Reg. at 29,165 n.96. So, the Industry
    Petitioners already are opposed to the largest cross-section of
    individual shareholders. Moreover, there is a pronounced and
    growing trend in favor of internet usage, especially among
    households that own mutual funds. See 
    id. at 29,165
    n.97.
    Thus, the conflict between the interests of paper sellers and
    those of shareholders is likely to increase over time. This
    suggests a systematic misalignment with shareholder
    preferences, which makes paper companies distinctly
    unqualified to advance the interests of shareholders.
    The Industry Petitioners invoke First National Bank &
    Trust Co. v. National Credit Union Administration, 
    988 F.2d 1272
    (D.C. Cir. 1993), and Honeywell International, Inc. v.
    EPA, 
    374 F.3d 1363
    (D.C. Cir. 2004). These cases permitted
    suits to enforce specific entry restrictions imposed on
    competitors of the plaintiffs or petitioners. In First National
    Bank, we allowed a bank to challenge an agency decision
    allowing a rival credit union to expand its 
    membership. 988 F.2d at 1275
    –79. The bank argued that the decision violated a
    statute limiting membership to “groups having a common bond
    of occupation or design.” 
    Id. at 1273
    (quotation marks
    omitted). In Honeywell, we permitted a company to challenge
    an agency decision allowing a competitor to market certain
    
    products. 374 F.3d at 1370
    –71. The company argued that the
    agency impermissibly had rested on economic rather than
    environmental considerations, in violation of section 612(c) of
    15
    the Clean Air Act. See 
    id. at 1365,
    1371–72. In both cases, we
    distinguished HWTC on the ground that “the potentially
    limitless incentives of competitors were channeled by the terms
    of the statute into suits of a limited nature brought to enforce
    the statutory demarcation.” First Nat’l 
    Bank, 988 F.2d at 1278
    ;
    see 
    Honeywell, 374 F.3d at 1370
    –71. In other words, both
    cases involved statutes that “constrain[ed] competitors to a
    limited role in guarding a congressionally drawn boundary.”
    First Nat’l 
    Bank, 988 F.2d at 1278
    .
    The challenge here is not so limited. The SEC adopted
    Rule 30e-3 under general grants of rulemaking authority to
    carry out the purposes of the Securities Act, the Exchange Act,
    and the Investment Company Act. See 15 U.S.C. §§ 77s(a),
    78w(a), 80a-37(a). In exercising these authorities, the
    Commission must consider “the public interest,” “the
    protection of investors,” and “whether the action will promote
    efficiency, competition, and capital formation.” 15 U.S.C.
    §§ 77b(b), 78c(f), 80a-2(c). The Exchange Act further
    prohibits rules that impose “a burden on competition not
    necessary or appropriate in furtherance of the purposes of this
    chapter.” 
    Id. § 78w(a)(2).
    The Industry Petitioners argue that
    the Commission violated these provisions, but none of them
    forms a discrete “statutory demarcation” enforceable by “suits
    of a limited nature.” First Nat’l 
    Bank, 988 F.2d at 1278
    .
    Because the securities laws impose no meaningful constraint
    on the Industry Petitioners’ ability and incentive to push paper
    regardless of the interests or preferences of shareholders, the
    controlling precedent here is HWTC.
    IV
    Consumer Action lacks Article III standing, and the
    Industry Petitioners assert interests beyond those arguably
    16
    protected or regulated by the securities laws. Accordingly, we
    deny the petition for review.
    So ordered.