Universal Steel Buildings v. Reagan, P. ( 2019 )


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  • J-A14013-19
    NON-PRECEDENTIAL DECISION - SEE SUPERIOR COURT I.O.P. 65.37
    UNIVERSAL STEEL BUILDINGS                  :   IN THE SUPERIOR COURT OF
    CORP.                                      :        PENNSYLVANIA
    :
    :
    v.                             :
    :
    :
    PAULA REAGAN                               :
    :   No. 1314 WDA 2018
    Appellant
    Appeal from the Judgment Entered August 16, 2018
    In the Court of Common Pleas of Allegheny County
    Civil Division at No(s): Case No. AR-16-001991
    BEFORE: OTT, J., KUNSELMAN, J., and MUSMANNO, J.
    MEMORANDUM BY OTT, J.:                              FILED NOVEMBER 08, 2019
    Paula Reagan appeals from the judgment entered on August 16, 2018,
    in the Allegheny County Court of Common Pleas, in favor of Universal Steel
    Buildings Corp. (“Universal”), following a non-jury trial in this breach of
    contract action.     On appeal, Reagan raises the following claims:    (1) did
    Universal violate provisions of the Pennsylvania Unfair Trade Practices and
    Consumer Protection Law (“UTPCPL”)1 by failing to provide in its agreement
    with Reagan required notices of her rights to cancel; (2) was the refusal by
    Reagan to accept delivery of the building an effective cancellation under the
    provisions of the UTPCPL where no right to cancel was ever provided; (3) was
    ____________________________________________
    1   73 P.S. §§ 201-1 to 201-9.3.
    J-A14013-19
    a separate and express agreement required under the Pennsylvania
    Electronics    Transactions     Act2    where    the   transaction   was   conducted
    electronically in part and non-electronically in part; (4) does the evidence
    support a determination that regardless of the enforceability of the underlying
    agreement, Reagan ratified the contract by conduct; and (5) was there
    sufficient evidence for the court to make a determination as to the
    reasonableness of attorneys’ fees?3 Based on the following, we affirm in part
    and vacate in part.
    The trial court set forth the facts and procedural history as follows:
    Using the Internet, Defendant Paula Reagan contacted Plaintiff
    Universal Steel Building Corporation and requested a price quote
    for the purchase of a customized steel building. In response to
    Reagan’s inquiry, a sales representative from Universal contacted
    Reagan, and the two discussed details of an agreement for the
    sale of the building by Universal to Reagan. Using DocuSign, an
    online system, Universal thereafter sent a proposed contract to
    Reagan at the email she had provided. On or about January 5,
    2016, Reagan sent Universal the electronically executed contract
    and a $12,705.00 draft drawn on Reagan’s SLR Unlimited business
    account. The contract provided, inter alia, for the delivery to
    Reagan of a building pre-engineered to various particulars for the
    total price of $42,350.00 ($12,705.00 having been already paid
    by Reagan and $29,645.00 due on delivery of the building).
    Universal’s President signed the contract on or about January 6,
    2016.
    Universal arranged for Steel Building Corporation (“SBC”) to
    manufacture the building according to the specifications agreed
    upon in the Reagan-Universal contract. SBC later contacted
    Reagan and proposed a delivery date of February 21, 2016.
    ____________________________________________
    2   72 P.S. § 2260.301, et seq.
    3   We have reordered the fourth and fifth issues for ease of our analysis.
    -2-
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    Reagan then called Universal, objected to the February 21st date,
    and requested a delivery date of February 1, 2016. Universal
    agreed to Reagan’s request and, on or about January 14, 2016,
    confirmed the February 1st delivery date by letter to Reagan. Also
    on or about January 14, 2016, Universal sent Reagan various
    permit drawings for the building.
    In a letter dated January 19, 2016, Reagan’s lawyer, Roger
    Yale, asked for written assurance from Universal that Universal
    would deliver Reagan’s building on the date she requested,
    namely February 1, 2016. The letter also indicated that any
    failure by Universal to deliver Reagan’s building on February 1st
    would constitute a breach of the parties’ contract. Universal
    responded with two letters (January 19 and 21, 2016) confirming
    Universal’s intention to deliver the building on the agreed-upon
    date of February 1st.
    In order to meet Reagan’s demand for delivery on February
    1st, Universal switched the intended manufacturer from SBC to
    Corle Building Systems. Universal had, however, already incurred
    a fee of $1,500.00 to pay for various drawings that SBC had
    prepared in anticipation of constructing and delivering the
    intended steel structure.
    On January 29, 2016, Universal’s attorney contacted
    Reagan’s attorney (Yale) and advised Yale that the building was
    being shipped to Reagan for a February delivery. Universal’s
    attorney likewise sent Yale confirming emails on January 29th and
    on February 1st (just prior to delivery).
    On February 1, 2016, Reagan’s building, having been
    constructed in accordance with the contract specifications, was
    delivered to the agreed-upon address. Along with the building
    came construction drawings. Reagan refused to accept delivery
    of the building. The building was then shipped back at an expense
    of $2,700.00 to Universal.
    To mitigate its losses, Universal sold the building for
    $23,100 and incurred a $1,000.00 fee necessary to facilitate the
    sale. Universal could not reasonably secure a higher sale price
    because the structure had been built to custom specifications
    contained in the parties’ agreement. Although the contract
    provided that Reagan’s deposit of $12,705.00 was not refundable,
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    Reagan’s bank reversed the payment and, as such, Universal did
    not retain that amount.
    Universal sued Reagan in breach of contract. Reagan lodged
    six counterclaims. The case proceeded to trial and this court
    rendered a verdict in Universal’s favor on its claim and on all of
    Reagan’s claims. The particulars of the award are specified on the
    verdict slip, and they include attorneys’ fees (provided for by the
    contract) in an amount this court found to be reasonable.
    [Reagan] filed post-trial motions essentially claiming this
    court lacked subject matter jurisdiction, there was no valid
    contract, and the attorneys’ fees were excessive and otherwise
    unwarranted.
    Trial Court Opinion, 8/16/2018, at 2-4.
    The trial court denied the post-trial motions.    On August 16, 2018,
    judgment was entered on the April 10, 2018, verdict in the amount of
    $114,202.92, in favor of Universal and against Reagan. 4           This appeal
    followed.5
    In her first argument, Reagan essentially argues the UTPCPL applies to
    the present matter. She first complains Universal violated the provisions of
    the UTPCPL by failing to provide in its agreement with Reagan required notices
    ____________________________________________
    4 The breakdown of the award is as follows: (1) $19,250.00 for unpaid sales
    price; (2) $1,500.00 for drafting deposit; (3)$2,700.00 for return shipping;
    (4) $1,000.00 for mitigation referral fee; (5) $167.00 for court costs; and (6)
    $89,585.92 for attorneys’ fees. See Verdict, 4/10/2018, at 1.
    5  On September 19, 2018, the trial court ordered Reagan to file a concise
    statement of errors complained of on appeal pursuant to Pa.R.A.P. 1925(b).
    Reagan filed a concise statement on October 9, 2018. The trial court issued
    an opinion pursuant to Pa.R.A.P. 1925(a) on October 25, 2018, relying on its
    August 16, 2018 memorandum.
    -4-
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    of her rights to cancel, but to the contrary by providing false and misleading
    information as to cancellation rights. See Reagan’s Brief at 12. Relying on
    Section 201-3 of the UTPCPL,6 she states “[t]here can be no dispute but that
    the transaction involved in this case involves ‘trade and commerce’ as defined
    in” the UTPCPL. Id. Moreover, she asserts that pursuant to Section 201-77
    of the UTPCPL,
    ____________________________________________
    6   Section 201-3 provides:
    Unfair methods of competition and unfair or deceptive acts or
    practices in the conduct of any trade or commerce as defined by
    subclauses (i) through (xxi) of clause (4) of section 2 of this act
    and regulations promulgated under section 3.1 of this act are
    hereby declared unlawful. The provisions of this act shall not
    apply to any owner, agent or employe of any radio or television
    station, or to any owner, publisher, printer, agent or employe of
    an Internet service provider or a newspaper or other publication,
    periodical or circular, who, in good faith and without knowledge of
    the falsity or deceptive character thereof, publishes, causes to be
    published or takes part in the publication of such advertisement.
    73 P.S. § 201-3.
    7   Section 201-7 provides:
    (a) Where goods or services having a sale price of twenty-five
    dollars ($ 25) or more are sold or contracted to be sold to a buyer,
    as a result of, or in connection with, a contact with or call on the
    buyer or resident at his residence either in person or by telephone,
    that consumer may avoid the contract or sale by notifying, in
    writing, the seller within three full business days following the day
    on which the contract or sale was made and by returning or
    holding available for return to the seller, in its original condition,
    any merchandise received under the contract or sale. Such notice
    of rescission shall be effective upon depositing the same in the
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    [t]he evidence adduced at trial showed that Paula Reagan was
    contacted by telephone by Universal’s salesperson, George
    Poelcher, as a result of an inquiry by Reagan on the internet
    relative to the purchase of pre-fabricated steel building. Poelcher
    then on January 5, 2016 sent by email a purchase order that was
    returned and eventually countersigned by Universal on January 6,
    2016. Any fair reading of the language of the statute ([UTPCPL])
    compels the conclusion that buyer (Reagan) is entitled to the
    protections of Section 201-7, including notice of cancellation
    rights, a copy of the contract at the time it is signed signed [sic],
    ____________________________________________
    United States mail or upon other service which gives the seller
    notice of rescission.
    (b) At the time of the sale or contract the buyer shall be provided
    with:
    (1)
    A fully completed receipt or copy of any contract
    pertaining to such sale, which is in the same language
    (Spanish, English, etc.) as that principally used in the
    oral sales presentation, and also in English, and which
    shows the date of the transaction and contains the
    name and address of the seller, and in immediate
    proximity to the space reserved in the contract for the
    signature of the buyer or on the front page of the
    receipt if a contract is not used and in bold face type
    of a minimum size of ten points, a statement in
    substantially the following form:
    “You, the buyer, may cancel this transaction at any time
    prior to midnight of the third business day after the date of
    this transaction. See the attached notice of cancellation
    form for an explanation of this right.”
    (2)    A completed form in duplicate, captioned “Notice of
    Cancellation,” which shall be attached to the contract or receipt
    and easily detachable, and which shall contain in ten-point bold
    face type the following information and statements in the same
    language (Spanish, English, etc.) as that used in the contract[.]
    73 P.S § 201-7.
    -6-
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    the right to cancel the transaction within three business days, and
    a continuing right to cancel until actual notice of cancellation rights
    are provided. []If the language as fairly construed encompasses
    the buyer then the buyer must be afforded the benefits of the
    statute ([UTPCPL]). Burke v Yingling, 
    666 A. 2d 288
    , __ Pa.
    Super __ (Pa. Super 1991)[.]
    To the contrary, the standardized agreement furnished by
    Universal did not contain any notice of cancellation rights and
    instead falsely advised the buyer, Reagan, that no cancellation
    rights existed. In a subsequent writing dated January 14, 2016
    Victor Guiterrez, again falsely led Reagan to believe no
    cancellation rights existed.
    Reagan’s Brief at 14-15.
    Lastly, Reagan contends the court erred in failing to apply Section 201-
    7 to the matter by finding that because of Reagan’s business-account
    payment, the case involved a commercial transaction. Id. at 16. She asserts
    this was a commercial transaction, but protected under the UTPCPL, and
    points to the following: (1) the action specifically named her an individual;
    (2) all subsequent allegations mentioned her only; (3) the written agreement
    identified her as the buyer; and (4) the testimony concerning the deposit
    check, which was drawn from SLR Unlimited’s account, failed to provide any
    identity as to SLR Unlimited or any relationship by SLR Unlimited to the
    transaction. Id. at 16-17. Reagan states, “The protections afforded by the
    [UTPCPL] are not restricted to individuals and do not exclude other types of
    entities. Commercial transactions are not precluded from coverage under the
    law. To the contrary, it is logical to conclude that most transactions involving
    the [UTPCPL] are, in fact, commercial.” Id. at 17.
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    Reagan’s issue concerns statutory interpretation of the UTPCPL, which
    is a legal question. Therefore, “our scope of review is plenary, and our
    standard of review is de novo.” Gregg v. Ameriprise Fin., Inc., 
    195 A.3d 930
    , 940 (Pa. Super. 2018), appeal granted on other grounds, __ A.3d __
    [490 WAL 2018] (June 27, 2019). We are also guided by the following:
    The UTPCPL is Pennsylvania’s consumer protection law, which
    serves the purpose of protecting the public from unfair or
    deceptive business practices. The UTPCPL explicitly authorizes a
    private cause of action for anyone who purchases goods primarily
    for personal, family, or household purposes and “suffers any
    ascertainable loss of money or property” as a result of any person
    employing an unlawful method, act, or practice. 73 P.S. §201-
    9.2(a).
    Zajick v. Cutler Grp., Inc., 
    169 A.3d 677
    , 680 (Pa. Super. 2017) (citation
    omitted). Whether a purchase is for “personal, family or household purposes”
    is contingent on the “purpose of the purchase, not the type of product
    purchased.”    Valley Forge Towers S. Condo. v. Ron-Ike Foam
    Insulators, Inc., 
    574 A.2d 641
    , 648 (Pa. Super. 1990) (italics in original)
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    (“Valley Forge”), aff’d, 
    605 A.2d 798
     (Pa. 1992).8 See also Novinger Grp.,
    Inc. v. Hartford Ins., Inc., 
    514 F. Supp. 2d 662
    , 670 (M.D. Pa. 2007).9
    Moreover,
    [t]he statute affords the right to cancel to any consumer who
    agrees to purchase goods or services with a value of $ 25 or more
    “as a result of or in connection with” contact between the seller
    and the consumer at the consumer’s home. The statute provides
    for no exceptions.
    Burke v. Yingling, 
    666 A.2d 288
    , 291 (Pa. Super. 1995).
    Here, the trial court found the following:
    Reagan is incorrect to argue that Section 201-7 of Pennsylvania
    Unfair Trade Practices and Consumer Protection Law (“UTPCPL”)
    bars Universal’s recovery. Reagan’s business-account payment
    ____________________________________________
    8  The Valley Forge panel set forth the following example, illustrating the
    distinction between the purpose of a purchase and the type of product
    purchased:
    If a laundry business were to purchase a home-use model,
    department store dryer for the primary purpose of drying clothes
    for the laundry business, such a purchase would be primarily for
    a business purpose, despite the fact that the dryer may have been
    a typical “consumer product.” On the other hand, if the parents
    of twelve growing children purchased an industrial washer and
    dryer from a business supplier to be used primarily to do the
    family’s laundry, the purchase would be primarily for a family
    purpose and come within the ambit of 73 P.S. § 201-9.2,
    notwithstanding the fact that industrial washers and dryers
    generally might not be considered typical "consumer products."
    Valley Forge, 574 A.2d at 648 (emphasis in original).
    9  We note “decisions of the federal district courts . . . are not binding on
    Pennsylvania courts, even when a federal question is involved.” Kubik v.
    Route 252, Inc., 
    762 A.2d 1119
    , 1124 (Pa. Super. 2000) (citation omitted).
    Nevertheless, these decisions are persuasive authority and helpful in our
    review of the issue presented.
    -9-
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    for the building in question persuaded this court that this case
    involved a commercial transaction. Section 201-7 of the UTPCPL
    is intended to protect residential consumers who have fallen prey
    to sellers who contact those customers at their home before they
    have time to reflect on the transaction. See Johnson v. Metlife
    Bank, 
    883 F.Supp.2d 542
    , 551 (E.D.Pa. 2012); Burke v.
    Yingling, 
    666 A.2d 288
    , 291 (Pa. Super. 1991); 73 P.S. § 201-7.
    The UTPCP[L] is inapplicable.
    Trial Court Opinion, 8/16/2018, at 5.
    We agree with the trial court that the UTPCPL does not apply to the
    present matter. As noted above, the UTPCPL provides for a private cause of
    action for anyone who purchases goods “primarily for personal, family, or
    household purposes” and “suffers any ascertainable loss of money or
    property” as a result of any person employing an unlawful method, act, or
    practice. 73 P.S. §201-9.2(a). A review of Reagan’s original answer, her four
    sets of amended answers, new matters, and counterclaims, and her
    preliminary objections10 reveals that Reagan failed to set forth any allegation
    or point to any evidence establishing her “purpose” for the purchase. Valley
    Forge, 574 A.2d at 648. Indeed, in none of those documents did Reagan
    even mention that the purchase at issue was “primarily for personal, family,
    or household purposes” as set forth in Section 201-9.2 of the UTPCPL. Zajick,
    ____________________________________________
    10  See Defendant’s Original Answer, 6/28/2016; Amended Answer, New
    Matter and Counterclaim, 1/19/2017; Second Amended Answer, New Matter
    and Counterclaim, 2/27/2017; Third Amended Answer, New Matter and
    Counterclaim, 4/7/2017; Amended Answer, New Matter and Counterclaim,
    5/11/2017; and Defendant’s Preliminary Objections to Plaintiff’s New Matter
    Raising Questions of Fact, 7/3/2017.
    - 10 -
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    169 A.3d at 680. Rather, she made general references to the UTPCPL but did
    not explicitly plead why she qualified for protection under the statute. For
    example, in her second Amended Answer, New Matter and Counterclaim,
    Reagan sets forth the following allegations, in relevant part:
    5. The averments of paragraph 5 of [Universal]’s Complaint are
    denied. It is denied that Paula Reagan provided a check to
    [Universal] in the amount of $12,705.00 for engineering of a
    building and other preliminary work. To the contrary Paula
    Reagan at no time knowingly and/or intentionally provided any
    check or funds to [Universal]. By way of further response, at all
    times material, [Universal] engaged in conduct intended to cause
    the likelihood of confusion and misunderstanding on the part of
    Paula Reagan in violation of the [UTPCPL]. [Universal] provided
    false information to Paula Reagan and/or knowingly failed to
    disclose material facts to Ms. Reagan including the fact that
    [Universal] intended to obtain information from [Reagan] to be
    used to withdraw funds from her bank accounts without her
    consent or knowledge. The funds alleged to have been provided
    were reversed by Ms. Reagan’s bank based on [Universal]’s
    fraudulent conduct.
    …
    New Matter
    …
    17. [Universal]’s claims are barred based on [Universal]’s fraud
    in execution of the alleged agreement.
    18. In the course of conducting an internet search to purchase a
    pre-fabricated steel building, [Reagan] came upon [Universal]’s
    website. [Reagan] requested an on-line quote for the type and
    size of building she required.
    19. On or about January 5, 2016, [Universal]’s salesperson,
    George Poelcher, contacted [Reagan] and represented to [her]
    that the information [Universal] was requesting from [Reagan]
    was in order to allow [Universal] to prepare a bid (quote) on the
    type of building [Reagan] was shopping, when in reality it was the
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    intention of [Universal] to induce [Reagan] to provide information
    which would be used by [Reagan]’s software to affix [Reagan]’s
    e-signature without her knowledge or consent on both an
    agreement and deposit check.
    20. The representations by George Poelcher were material to the
    transaction, knowingly false and/or made with reckless disregard
    for the truth with the intent to mislead [Reagan], who justifiably
    relied upon [Universal]’s representations, suffering injuries as a
    result.
    21. [Universal] deceived [Reagan] into believing the information
    she was providing was to allow [Universal] to prepare a bid when
    in reality [Universal] intended to fraudulently obtain [Reagan]’s
    electronic signature without her knowledge, agreement, consent,
    or intention.
    22. [Reagan] at no time formed any intent to enter an agreement
    and/or to provide an electronic signature to any agreement nor
    did [she] intend to provide [Universal] with an advance payment.
    23. [Universal] used [Reagan]’s information to fraudulently
    obtain funds without [her] knowledge or consent as there was no
    mutual assent to enter any agreement.
    …
    27. [Universal]’s claims are barred as [its] conduct in this matter
    is in violation of the requirements of the Pennsylvania Unfair Trade
    Practices and Consumer Protection Law, 73 P.[S.] 201 et seq.
    …
    Counterclaim
    …
    COUNT 1-PLAINTIFF HAS VIOLATED THE UNFAIR TRADE
    PRACTICES AND CONSUMER PROTECTION LAW
    66. [Reagan] incorporates paragraphs 1 through 51 as though
    fully set forth at length.
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    67. [Reagan] brings this count and the Court has jurisdiction
    pursuant to Section 201.92 of the Pennsylvania Unfair Trade
    Practices and Consumer Protection Law (hereinafter UTPCPL) 73
    P.S. 201-1 et seq.
    68. Pursuant to 73 P.S[.] 201.92 of the UTPCPL [Reagan] avers
    that the conduct by [Universal] described herein has violated the
    UTPCPL Section 201-2(4) ii, iii, v, viii, ix, xi, xvii, and xxi by:
    a. engaging in conduct which created a likelihood of
    confusion and misunderstanding and,
    b. engaging in fraudulent or deptive [sic] practices as set
    forth hereinabove.
    69. Pursuant to the provisions of the UTPCPL 201-9.2 (a)
    [Reagan] requests three (3) times her actual damages or $100.00
    plus attorney’s fees and costs.
    WHEREFORE, [Reagan] requests judgment in her behalf as set
    forth above plus any additional relief as deemed necessary and
    proper by the Court.
    Second Amended Answer, New Matter and Counterclaim, 2/27/2017, at ¶¶ 5,
    17-23, 27, and 66-69.
    Furthermore, even in her appellate brief, Reagan does not assert what
    her purpose in acquiring the building was to support a finding that the UTPCPL
    applies to this case; rather, she merely points to the fact that she, as an
    individual, was the only party named in the action and the underlying
    allegations, and there was no connection between her company, SLR
    Unlimited, and the disputed transaction even though funds were taken from
    SLR Unlimited’s business account to pay for the building. See Reagan’s Brief
    at 16-17.
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    Likewise, Reagan does not provide any argument regarding the
    standard described in Burke, 
    supra,
     in which the UTPCPL affords any
    consumer the right to cancel when she agrees “to purchase goods or services
    with a value of $ 25 or more ‘as a result of or in connection with’ contact
    between the seller and the consumer at the consumer’s home.” Burke,
    
    666 A.2d at 291
     (emphasis added).11 Specifically, Reagan never alleged that
    Universal made contact with her at her home.
    Without more evidence, it does not appear that Reagan, as the buyer in
    this case, has met her burden of demonstrating that she was in need of any
    special protection from Universal, the seller. One can reasonably infer that
    Universal’s services, constructing a customized steel building, were of a
    ____________________________________________
    11  In Burke, 
    supra,
     the appellant-buyer initially contacted appellee-seller,
    and the parties entered into a contract whereby appellee-seller was to design
    and install a customized audio/video system in appellant-buyer’s home.
    “Buyer and Seller then met at Buyer’s home to discuss the transaction. The
    parties continued to negotiate concerning the purchase of the system over the
    next few months. At least one more meeting between the parties concerning
    the transaction occurred at Buyer’s home.” Burke, 
    666 A.2d at 289
    . The
    trial court “found little or no significance to the fact that Seller made repeated
    contacts with Buyer at Buyer’s home[,]” and concluded that “since Buyer is a
    sophisticated consumer who himself initiated contact with Seller and who
    conducted lengthy negotiations over the purchase of a very expensive
    product,” he was “not the type of consumer that [S]ection 201-7 s[ought] to
    protect.” 
    Id. at 290
    . On appeal, a panel of this Court rejected that finding,
    determining “the broad language of UTPCPL does not support the trial court’s
    rationale or decision.” 
    Id. at 290-291
    . The panel concluded the buyer was
    entitled to the benefits of the statute based on the facts of the case, the Buyer
    and Seller negotiated the terms of the transaction at Buyer’s home. Burke is
    distinguishable from the present matter, where the record is void of any
    evidence that Universal went to Reagan’s home and discussed the terms of
    the contract.
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    J-A14013-19
    commercial nature and were not intended to serve family, personal or
    household purposes. Moreover, the building was to be delivered to an address
    different from Reagan’s residence.       See Complaint, 5/18/2016, at ¶¶ 2, 7
    (Reagan resided in Roanoke, Texas, and the building was to be delivered to
    Valley View, Texas). Therefore, the trial court acted properly in finding the
    UTPCPL did not apply to the present matter. Accordingly, Reagan’s first claim
    fails.
    Next, Reagan argues, “Where no notice of a right to cancel was ever
    provided[,] was the refusal by [] Reagan to accept the building transported to
    her by Universal and effective cancellation [protected] under the [UTPCPL]?”
    Reagan’s Brief at 19. Specifically, she states:
    The evidence adduced at trial is that the required notice was never
    provided by Universal to Reagan at the time or at any time
    thereafter. Under [73 P.S. § 201-7](b)(2) … the cancellation
    period never began to run. Ms. Reagan, therefore, possessed
    such rights through February 1, 2016. Ms. Reagan could not
    provide the written notice of cancellation detailed in the act
    because she never received it. However, she clearly provided
    other notice which gave the seller, Universal notice in notifying
    the transport company that she did not intend to accept delivery
    (exhibit 10) and in refusing to accept delivery and returning the
    goods in the same condition they were delivered.
    Those rights to cancel were not amenable to waiver under
    §201-7 (j.1) (1) and, therefore, no prior conduct on the part of
    Ms. Reagan can be deemed such a waiver.
    Id. at 20.
    Based on our above-provided analysis, including our agreement with the
    trial court’s findings, we conclude Reagan’s second argument also fails. As
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    J-A14013-19
    discussed supra, the UTPCPL does not apply to the present matter because
    Reagan failed to meet her burden in demonstrating that she is protected under
    the statute. Accordingly, we need not address this issue further.
    In her third argument, Reagan contends that because the transaction
    was conducted, in part, electronically and, in part, non-electronically, a
    separate and express agreement to do so was required under the
    Pennsylvania Electronic Transactions Act (“PETA”).12 Relying on Subsections
    2260.901 and 2260.903 of PETA, Reagan alleges there is “no evidence of any
    such separate agreement upon which [Universal] can rely agreeing to conduct
    the transaction (signature) by electronic means” between Universal and
    Reagan. Id. at 22. She argues the testimony supports her contention and
    points to the following:        “The evidence [in] this case is that part of the
    transaction was conducted by electronic means, the email of the purchase
    order to Ms. Reagan and the return; and part of the transaction was conducted
    non-electronically, the signing by Arnold Davis and the return of the
    agreement to Reagan by mail.” Id. Reagan concludes,
    There is no authority for the trial court’s conclusion that since the
    contract was executed by both parties the [PETA] is satisfied. The
    Act nowhere discusses that conclusion. Execution by both parties
    may satisfy one of the requirements for a nonelectronic
    transaction, but the act specifically requires the separate
    agreement in a transaction such as here.
    Id.
    ____________________________________________
    12   73 P.S. § 2260.301, et seq.
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    Subsection 2260.901 provides:
    In the case of a nonelectronic consumer contract or agreement,
    the contract or agreement may not contain a provision authorizing
    the conducting of the transaction or any part thereof by electronic
    means unless the consumer agrees to such a provision by a
    separate and express acknowledgment. Such an agreement shall
    specifically indicate the parts of the transaction to be conducted
    by electronic means, and shall indicate the manner in which the
    electronic transaction or a part thereof shall be conducted. An
    agreement to conduct a consumer transaction or a part thereof
    electronically may not be inferred solely from the fact that the
    consumer has used electronic means to pay an account or register
    a purchase or warranty.
    73 P.S. § 2260.901.
    Subsection 2260.903 provides:
    The provisions of this chapter may not be varied by agreement of
    the parties to a consumer contract or transaction.
    73 P.S. § 2260.903.
    The court found the following: “Reagan’s contention that there needed
    to be a separate, non-electronic agreement under 73 P.S. § 2260.901 in order
    to validate the electronic contract is incorrect.   The instant contract was
    executed by both parties and constitutes an enforceable electronic contract
    under 73 P.S. § 2260.101, et seq.” Trial Court Opinion, 8/16/2018, at 5.
    Keeping our standard of review regarding statutory interpretation in
    mind, we agree with the court’s conclusion.         Reagan misconstrues the
    language in Subsection 2260.901, which provides:         “In the case of a
    nonelectronic    consumer    contract   or   agreement,     the   contract   or
    agreement may not contain a provision authorizing the conducting of the
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    J-A14013-19
    transaction or any part thereof by electronic means unless the consumer
    agrees to such a provision by a separate and express acknowledgment.” 73
    P.S. § 2260.901 (emphasis added).         Here, this was not the case of a
    non-electronic consumer contract or agreement. Rather, as noted above, this
    was a commercial transaction. Moreover, Universal sent Reagan a proposed
    contract via email and she electronically executed the contract.      See Trial
    Court Opinion, 8/16/2018, at 2.      Therefore, her argument that a separate
    agreement authorizing electronic means with respect to the transaction is
    meritless. Accordingly, Reagan’s third argument also fails.
    In her penultimate issue, Reagan claims there was insufficient evidence
    to support the conclusion that she ratified the contract by her conduct
    regardless the enforceability of the underlying agreement. Reagan’s Brief at
    31. She points out that she did not raise this issue in her concise statement
    but that the trial court “elected to[,] on its own initiative[,] to raise this
    contention for the first time” in its Rule 1925(a) opinion. Id. A review of
    Reagan’s concise statement confirms that she did not raise the issue of
    ratification with the trial court.    See Defendant’s Statement of Errors
    Complained of on Appeal, 10/9/2018.           Nevertheless, Reagan’s contention
    warrants no relief as the trial court was merely supplementing its analysis
    regarding Reagan’s UTPCPL and PETA issues, and not sua sponte addressing
    a new claim. The court stated:
    In any event, however, Reagan’s conduct (e.g., making a down
    payment, objecting to an initially intended delivery date,
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    J-A14013-19
    demanding a different specific delivery date, threatening to claim
    breach if Universal failed to deliver on the date she demanded,
    acquiescing in and not repudiating the contract as Universal/Corle
    prepared to ship and did ship the building) demonstrate plainly
    that she ratified the contract in this case. Sams v. Sams, 
    808 A.2d 206
    , 212 (Pa. Super. 2002) (indicating a party ratifies a
    contract by accepting benefits, remaining silent, or acquiescing
    when party has an opportunity to void the contract). Reagan
    cannot now avoid her responsibilities by relying on the [UTPCPL]
    or 73 P.S. § 2260.901.
    Trial Court Opinion, 8/16/2018, at 5. The underlying substantive issue at trial
    was whether Reagan breached the contract with Universal even though she
    had accepted the benefits of the agreement through ratification. The court
    was merely pointing out that she cannot rely on UTPCPL and PETA to avoid
    her acceptance of the contract. Accordingly, Reagan’s fourth argument fails.
    Lastly, Reagan contends there was insufficient evidence to support the
    court’s determination as to the reasonableness of the attorneys’ fees and the
    court abused its discretion in awarding $89,585.92 in attorneys’ fees on a
    $24,450.00 breach of contract dispute. Reagan’s Brief at 23. She states:
    The fee award in this case operates as a windfall to Universal
    and their attorneys. The case involved a simple breach of contract
    complaint involving at most $24,450.00 in damages. It required
    no special skill or expertise to litigate.
    In support of its fee determination the trial court indicated
    that it relied upon the “factors relevant” in [Holz v. Holz, 
    850 A.2d 751
     (Pa. Super. 2004)] but failed to actually discuss any of
    the factors.
    Reagan’s Brief at 26. Reagan further complains that “in this case the only
    factors discussed in support of the fee award were that Ms. Reagan had raised
    six counterclaims involving electronic communications and that there was
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    J-A14013-19
    vigorous litigation by both parties.”   Id. at 27.   She notes the award of
    attorneys’ fees is almost four times the amount of damages, and appears to
    be punitive and an abuse of discretion, arguing:
    There is no evidence in the record as to what efforts or services
    were required of Universal’s counsel as a result of Ms. Reagan’s
    counterclaims.     The pleadings indicate that Universal’s first
    counsel, Anthony Jeselnik, filed an Answer to the counterclaims.
    No motions or objections relevant to the counterclaims were ever
    filed nor discovery or depositions relevant thereto were taken and
    the reality is that the counterclaims were never really litigated.
    No evidence or testimony is on the record as to any efforts in that
    regard.
    The record also does not support the conclusion that this case
    involved vigorous litigation. There was a one-half day arbitration
    hearing and a one day non-jury trial. The record in this case
    shows that attorney Anthony Jeselnik, was counsel of record for
    Universal from the inception of the lawsuit in May 2016 through
    the pre trial conference in December 2018, one month before the
    non-jury trial. Without explanation or formal filing of a request to
    withdraw by attorney Jeselnik, J. Alexander Hershey, Esq. of Clark
    Hill, a Pittsburgh law firm, entered an appearance on behalf of
    Universal on January 3, 2018, five days before trial.
    Neither attorney offered into evidence a fee agreement or any
    writing relative to a fee arrangement with Universal.
    Id. at 27-28.
    The contract between the two parties provides:
    In the event that Buyer defaults or breaches any of the terms or
    conditions of this Contract and Seller utilizes an attorney to
    enforce or defend any of the provisions of the Contract, Buyer
    shall pay to Seller, Seller’s attorneys’ fees and costs to the
    maximum extent allowed by law. Seller’s attorney’s fees include
    attorney time spent by its in house counsel, which shall be payable
    by Buyer at the prevailing market rates of Seller’s outside
    attorneys in Pittsburgh Pennsylvania.
    Complaint, 5/18/2016, at Exhibit A (page 3, ¶ 20).
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    J-A14013-19
    “[O]ur standard of review of awards of attorneys’ fees is well-settled.
    Whether to award attorneys’ fees and costs incurred in bringing an action [is]
    within the discretion of the trial court, and we will not reverse a trial court’s
    decision on the matter in the absence of an abuse of discretion.” Regis Ins.
    Co. v. Wood, 
    852 A.2d 347
    , 349-350 (Pa. Super. 2004), citing First
    Pennsylvania v. National Union, 
    580 A.2d 799
     (Pa. Super. 1990).
    Moreover, the Pennsylvania Supreme Court “has held that courts may consider
    reasonableness when making a counsel fee award, regardless of the precise
    verbiage of the document authorizing such award.” Law Offices of Justin
    R. Lewis, PLLC v. Diven, 
    18 A.3d 1223
    , 1224 (Pa. Super. 2011), appeal
    denied, 
    34 A.3d 831
     (Pa. 2011), citing McMullen v. Kutz, 
    985 A.2d 769
    , 776-
    777 (Pa. 2009) (“[W]e join the majority of our sister states in finding that
    parties may contract to provide for the breaching party to pay the attorney
    fees of the prevailing party in a breach of contract case, but that the trial court
    may consider whether the fees claimed to have been incurred are reasonable,
    and to reduce the fees claimed if appropriate.”).
    This Court has previously evaluated the reasonableness of
    attorneys’ fees by examining the following factors:
    [T]he amount of work performed; the character of the
    services rendered; the difficulty of the problems involved;
    the importance of the litigation; … the degree of
    responsibility incurred; whether the fund involved was
    ‘created’ by the attorney; the professional skill and standing
    of the attorney in his profession; the results he was able to
    obtain; the ability of the client to pay a reasonable fee for
    the services rendered; and, very importantly, the amount of
    money or the value of the property in question.
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    J-A14013-19
    Holz v. Holz, 
    2004 PA Super 181
    , 
    850 A.2d 751
    , 761 (Pa. Super.
    2004), appeal denied, 
    582 Pa. 700
    , 
    871 A.2d 192
     (2005) (quoting
    Gilmore by Gilmore v. Dondero, 
    399 Pa. Super. 599
    , 
    582 A.2d 1106
    , 1109 (Pa. Super. 1990). “[I]n exercising its discretion, [the
    trial court] must evaluate the reasonableness of time spent by
    counsel in relation to the particular case.” Danks v. Government
    Employees Ins. Co., 
    307 Pa. Super. 421
    , 
    453 A.2d 655
    , 656 (Pa.
    Super. 1982).
    Although the responsibility for setting counsel fees lies primarily
    with the trial court, this Court has the power to reverse that
    exercise when there is plain error. Gilmore, supra at 1108.
    “Plain error is found where the award is based either on factual
    findings for which there is no evidentiary support or on legal
    factors other than those that are relevant to such an award.” Id.
    Sutch v. Roxborough Mem’l Hosp., 
    142 A.3d 38
    , 70 (Pa. Super. 2016).
    Here, the court found the following:
    [T]his court’s award of counsel fees was appropriate. This case
    involved Universal’s breach of contract claim, six counterclaims
    raised by Reagan, evidence involving numerous electronic
    communications, and vigorous litigation by both parties. This
    court reviewed the claim for counsel fees and, in light of all factors
    relevant thereto, see [Holz v. Holz], 
    850 A.2d 751
    , 761 (Pa.
    Super. 2004) (discussing factors relevant to award of counsel
    fees), determined that the awarded amount was fair and
    reasonable.
    Trial Court Opinion, 8/26/2018, at 6.
    Based on the specific record before us, we are constrained to disagree
    with the court’s determination as we find the award of attorneys’ fees
    ($89,585.92),   which    is   over   three     times   the   amount   of   damages
    ($24,617.00), facially unreasonable.         Moreover, while the court generally
    refers to applying the Holz reasonableness factors, it provides no detailed
    explanation, including why the filing of six counterclaims could amount to such
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    J-A14013-19
    excessiveness for attorneys’ fees.      Additionally, with respect to the Holz
    reasonableness factors, we note that even though the transaction was
    processed electronically, this was a standard breach of contract cause of
    action, and the matter began in May of 2016 and concluded in August of 2018,
    with a one-day non-jury trial. Pursuant to Holz, we are “unable to discern
    from the court’s opinion exactly what factors it found relevant and on what
    basis it awarded the counsel fees. Moreover, we are unable to determine the
    parties’ respective financial situations[.] Holz, 
    850 A.2d at 761
    . With such a
    deficient record and analysis regarding the reasonable factors, we conclude
    the attorneys’ fee award in the present matter “is based either on factual
    findings for which there is no evidentiary support [and] on legal factors other
    than those that are relevant to such an award.” Gilmore by Gilmore, 582
    A.2d at 1108. Accordingly, we are compelled to vacate the attorneys’ fees
    award and remand the matter to allow the court also to reconsider the amount
    of the attorneys’ fees to be awarded.
    Judgment affirmed in part, vacated in part and remanded for
    proceedings consistent with this memorandum. Jurisdiction relinquished.
    Judgment Entered.
    Joseph D. Seletyn, Esq.
    Prothonotary
    Date: 11/8/2019
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