Masterpiece Cakeshop, Ltd. v. Colorado Civil Rights Comm'n ( 2018 )


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  • (Slip Opinion)              OCTOBER TERM, 2017                                       1
    Syllabus
    NOTE: Where it is feasible, a syllabus (headnote) will be released, as is
    being done in connection with this case, at the time the opinion is issued.
    The syllabus constitutes no part of the opinion of the Court but has been
    prepared by the Reporter of Decisions for the convenience of the reader.
    See United States v. Detroit Timber & Lumber Co., 
    200 U.S. 321
    , 337.
    SUPREME COURT OF THE UNITED STATES
    Syllabus
    MASTERPIECE CAKESHOP, LTD., ET AL. v.
    COLORADO CIVIL RIGHTS COMMISSION ET AL.
    CERTIORARI TO THE COURT OF APPEALS OF COLORADO
    No. 16–111.      Argued December 5, 2017—Decided June 4, 2018
    Masterpiece Cakeshop, Ltd., is a Colorado bakery owned and operated
    by Jack Phillips, an expert baker and devout Christian. In 2012 he
    told a same-sex couple that he would not create a cake for their wed-
    ding celebration because of his religious opposition to same-sex mar-
    riages—marriages that Colorado did not then recognize—but that he
    would sell them other baked goods, e.g., birthday cakes. The couple
    filed a charge with the Colorado Civil Rights Commission (Commis-
    sion) pursuant to the Colorado Anti-Discrimination Act (CADA),
    which prohibits, as relevant here, discrimination based on sexual ori-
    entation in a “place of business engaged in any sales to the public and
    any place offering services . . . to the public.” Under CADA’s admin-
    istrative review system, the Colorado Civil Rights Division first found
    probable cause for a violation and referred the case to the Commis-
    sion. The Commission then referred the case for a formal hearing be-
    fore a state Administrative Law Judge (ALJ), who ruled in the cou-
    ple’s favor. In so doing, the ALJ rejected Phillips’ First Amendment
    claims: that requiring him to create a cake for a same-sex wedding
    would violate his right to free speech by compelling him to exercise
    his artistic talents to express a message with which he disagreed and
    would violate his right to the free exercise of religion. Both the
    Commission and the Colorado Court of Appeals affirmed.
    Held: The Commission’s actions in this case violated the Free Exercise
    Clause. Pp. 9–18.
    (a) The laws and the Constitution can, and in some instances must,
    protect gay persons and gay couples in the exercise of their civil
    rights, but religious and philosophical objections to gay marriage are
    protected views and in some instances protected forms of expression.
    See Obergefell v. Hodges, 576 U. S. ___, ___. While it is unexceptional
    2           MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    Syllabus
    that Colorado law can protect gay persons in acquiring products and
    services on the same terms and conditions as are offered to other
    members of the public, the law must be applied in a manner that is
    neutral toward religion. To Phillips, his claim that using his artistic
    skills to make an expressive statement, a wedding endorsement in
    his own voice and of his own creation, has a significant First
    Amendment speech component and implicates his deep and sincere
    religious beliefs. His dilemma was understandable in 2012, which
    was before Colorado recognized the validity of gay marriages per-
    formed in the State and before this Court issued United States v.
    Windsor, 
    570 U.S. 744
    , or Obergefell. Given the State’s position at
    the time, there is some force to Phillips’ argument that he was not
    unreasonable in deeming his decision lawful. State law at the time
    also afforded storekeepers some latitude to decline to create specific
    messages they considered offensive. Indeed, while the instant en-
    forcement proceedings were pending, the State Civil Rights Division
    concluded in at least three cases that a baker acted lawfully in declin-
    ing to create cakes with decorations that demeaned gay persons or
    gay marriages. Phillips too was entitled to a neutral and respectful
    consideration of his claims in all the circumstances of the case.
    Pp. 9–12.
    (b) That consideration was compromised, however, by the Commis-
    sion’s treatment of Phillips’ case, which showed elements of a clear
    and impermissible hostility toward the sincere religious beliefs moti-
    vating his objection. As the record shows, some of the commissioners
    at the Commission’s formal, public hearings endorsed the view that
    religious beliefs cannot legitimately be carried into the public sphere
    or commercial domain, disparaged Phillips’ faith as despicable and
    characterized it as merely rhetorical, and compared his invocation of
    his sincerely held religious beliefs to defenses of slavery and the Hol-
    ocaust. No commissioners objected to the comments. Nor were they
    mentioned in the later state-court ruling or disavowed in the briefs
    filed here. The comments thus cast doubt on the fairness and impar-
    tiality of the Commission’s adjudication of Phillips’ case.
    Another indication of hostility is the different treatment of Phillips’
    case and the cases of other bakers with objections to anti-gay mes-
    sages who prevailed before the Commission. The Commission ruled
    against Phillips in part on the theory that any message on the re-
    quested wedding cake would be attributed to the customer, not to the
    baker. Yet the Division did not address this point in any of the cases
    involving requests for cakes depicting anti-gay marriage symbolism.
    The Division also considered that each bakery was willing to sell oth-
    er products to the prospective customers, but the Commission found
    Phillips’ willingness to do the same irrelevant. The State Court of
    Cite as: 584 U. S. ____ (2018)                     3
    Syllabus
    Appeals’ brief discussion of this disparity of treatment does not an-
    swer Phillips’ concern that the State’s practice was to disfavor the re-
    ligious basis of his objection. Pp. 12–16.
    (c) For these reasons, the Commission’s treatment of Phillips’ case
    violated the State’s duty under the First Amendment not to base laws
    or regulations on hostility to a religion or religious viewpoint. The
    government, consistent with the Constitution’s guarantee of free ex-
    ercise, cannot impose regulations that are hostile to the religious be-
    liefs of affected citizens and cannot act in a manner that passes
    judgment upon or presupposes the illegitimacy of religious beliefs
    and practices. Church of Lukumi Babalu Aye, Inc. v. Hialeah, 
    508 U.S. 520
    . Factors relevant to the assessment of governmental neu-
    trality include “the historical background of the decision under chal-
    lenge, the specific series of events leading to the enactment or official
    policy in question, and the legislative or administrative history, in-
    cluding contemporaneous statements made by members of the deci-
    sionmaking body.” 
    Id., at 540.
    In view of these factors, the record
    here demonstrates that the Commission’s consideration of Phillips’
    case was neither tolerant nor respectful of his religious beliefs. The
    Commission gave “every appearance,” 
    id., at 545,
    of adjudicating his
    religious objection based on a negative normative “evaluation of the
    particular justification” for his objection and the religious grounds for
    it, 
    id., at 537,
    but government has no role in expressing or even sug-
    gesting whether the religious ground for Phillips’ conscience-based
    objection is legitimate or illegitimate. The inference here is thus that
    Phillips’ religious objection was not considered with the neutrality
    required by the Free Exercise Clause. The State’s interest could have
    been weighed against Phillips’ sincere religious objections in a way
    consistent with the requisite religious neutrality that must be strictly
    observed. But the official expressions of hostility to religion in some
    of the commissioners’ comments were inconsistent with that re-
    quirement, and the Commission’s disparate consideration of Phillips’
    case compared to the cases of the other bakers suggests the same.
    Pp. 16–18.
    
    370 P.3d 272
    , reversed.
    KENNEDY, J., delivered the opinion of the Court, in which ROBERTS,
    C. J., and BREYER, ALITO, KAGAN, and GORSUCH, JJ., joined. KAGAN, J.,
    filed a concurring opinion, in which BREYER, J., joined. GORSUCH, J.,
    filed a concurring opinion, in which ALITO, J., joined. THOMAS, J., filed
    an opinion concurring in part and concurring in the judgment, in which
    GORSUCH, J., joined. GINSBURG, J., filed a dissenting opinion, in which
    SOTOMAYOR, J., joined.
    Cite as: 584 U. S. ____ (2018)                              1
    Opinion of the Court
    NOTICE: This opinion is subject to formal revision before publication in the
    preliminary print of the United States Reports. Readers are requested to
    notify the Reporter of Decisions, Supreme Court of the United States, Wash-
    ington, D. C. 20543, of any typographical or other formal errors, in order
    that corrections may be made before the preliminary print goes to press.
    SUPREME COURT OF THE UNITED STATES
    _________________
    No. 16–111
    _________________
    MASTERPIECE CAKESHOP, LTD., ET AL., PETITIONERS
    v. COLORADO CIVIL RIGHTS COMMISSION, ET AL.
    ON WRIT OF CERTIORARI TO THE COURT OF APPEALS OF
    COLORADO
    [June 4, 2018]
    JUSTICE KENNEDY delivered the opinion of the Court.
    In 2012 a same-sex couple visited Masterpiece
    Cakeshop, a bakery in Colorado, to make inquiries about
    ordering a cake for their wedding reception. The shop’s
    owner told the couple that he would not create a cake for
    their wedding because of his religious opposition to same-
    sex marriages—marriages the State of Colorado itself did
    not recognize at that time. The couple filed a charge with
    the Colorado Civil Rights Commission alleging discrimina-
    tion on the basis of sexual orientation in violation of the
    Colorado Anti-Discrimination Act.
    The Commission determined that the shop’s actions
    violated the Act and ruled in the couple’s favor. The Colo-
    rado state courts affirmed the ruling and its enforcement
    order, and this Court now must decide whether the Com-
    mission’s order violated the Constitution.
    The case presents difficult questions as to the proper
    reconciliation of at least two principles. The first is the
    authority of a State and its governmental entities to pro-
    tect the rights and dignity of gay persons who are, or wish
    to be, married but who face discrimination when they seek
    2       MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    Opinion of the Court
    goods or services. The second is the right of all persons to
    exercise fundamental freedoms under the First Amend-
    ment, as applied to the States through the Fourteenth
    Amendment.
    The freedoms asserted here are both the freedom of
    speech and the free exercise of religion. The free speech
    aspect of this case is difficult, for few persons who have
    seen a beautiful wedding cake might have thought of its
    creation as an exercise of protected speech. This is an
    instructive example, however, of the proposition that the
    application of constitutional freedoms in new contexts can
    deepen our understanding of their meaning.
    One of the difficulties in this case is that the parties
    disagree as to the extent of the baker’s refusal to provide
    service. If a baker refused to design a special cake with
    words or images celebrating the marriage—for instance, a
    cake showing words with religious meaning—that might
    be different from a refusal to sell any cake at all. In defin-
    ing whether a baker’s creation can be protected, these
    details might make a difference.
    The same difficulties arise in determining whether a
    baker has a valid free exercise claim. A baker’s refusal to
    attend the wedding to ensure that the cake is cut the right
    way, or a refusal to put certain religious words or decora-
    tions on the cake, or even a refusal to sell a cake that has
    been baked for the public generally but includes certain
    religious words or symbols on it are just three examples of
    possibilities that seem all but endless.
    Whatever the confluence of speech and free exercise
    principles might be in some cases, the Colorado Civil
    Rights Commission’s consideration of this case was incon-
    sistent with the State’s obligation of religious neutrality.
    The reason and motive for the baker’s refusal were based
    on his sincere religious beliefs and convictions. The
    Court’s precedents make clear that the baker, in his capac-
    ity as the owner of a business serving the public, might
    Cite as: 584 U. S. ____ (2018)            3
    Opinion of the Court
    have his right to the free exercise of religion limited by
    generally applicable laws. Still, the delicate question of
    when the free exercise of his religion must yield to an
    otherwise valid exercise of state power needed to be de-
    termined in an adjudication in which religious hostility on
    the part of the State itself would not be a factor in the
    balance the State sought to reach. That requirement,
    however, was not met here. When the Colorado Civil
    Rights Commission considered this case, it did not do
    so with the religious neutrality that the Constitution
    requires.
    Given all these considerations, it is proper to hold that
    whatever the outcome of some future controversy involv-
    ing facts similar to these, the Commission’s actions here
    violated the Free Exercise Clause; and its order must be
    set aside.
    I
    A
    Masterpiece Cakeshop, Ltd., is a bakery in Lakewood,
    Colorado, a suburb of Denver. The shop offers a variety of
    baked goods, ranging from everyday cookies and brownies
    to elaborate custom-designed cakes for birthday parties,
    weddings, and other events.
    Jack Phillips is an expert baker who has owned and
    operated the shop for 24 years. Phillips is a devout Chris-
    tian. He has explained that his “main goal in life is to be
    obedient to” Jesus Christ and Christ’s “teachings in all
    aspects of his life.” App. 148. And he seeks to “honor God
    through his work at Masterpiece Cakeshop.” 
    Ibid. One of Phillips’
    religious beliefs is that “God’s intention for mar-
    riage from the beginning of history is that it is and should
    be the union of one man and one woman.” 
    Id., at 149.
    To
    Phillips, creating a wedding cake for a same-sex wedding
    would be equivalent to participating in a celebration that
    is contrary to his own most deeply held beliefs.
    4       MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    Opinion of the Court
    Phillips met Charlie Craig and Dave Mullins when they
    entered his shop in the summer of 2012. Craig and Mul-
    lins were planning to marry. At that time, Colorado did
    not recognize same-sex marriages, so the couple planned
    to wed legally in Massachusetts and afterwards to host a
    reception for their family and friends in Denver. To pre-
    pare for their celebration, Craig and Mullins visited the
    shop and told Phillips that they were interested in order-
    ing a cake for “our wedding.” 
    Id., at 152
    (emphasis de-
    leted). They did not mention the design of the cake they
    envisioned.
    Phillips informed the couple that he does not “create”
    wedding cakes for same-sex weddings. 
    Ibid. He ex- plained,
    “I’ll make your birthday cakes, shower cakes, sell
    you cookies and brownies, I just don’t make cakes for same
    sex weddings.” 
    Ibid. The couple left
    the shop without
    further discussion.
    The following day, Craig’s mother, who had accompa-
    nied the couple to the cakeshop and been present for their
    interaction with Phillips, telephoned to ask Phillips why
    he had declined to serve her son. Phillips explained that
    he does not create wedding cakes for same-sex weddings
    because of his religious opposition to same-sex marriage,
    and also because Colorado (at that time) did not recognize
    same-sex marriages. 
    Id., at 153.
    He later explained his
    belief that “to create a wedding cake for an event that
    celebrates something that directly goes against the teach-
    ings of the Bible, would have been a personal endorsement
    and participation in the ceremony and relationship that
    they were entering into.” 
    Ibid. (emphasis deleted). B
      For most of its history, Colorado has prohibited discrim-
    ination in places of public accommodation. In 1885, less
    than a decade after Colorado achieved statehood, the
    General Assembly passed “An Act to Protect All Citizens
    Cite as: 584 U. S. ____ (2018)            5
    Opinion of the Court
    in Their Civil Rights,” which guaranteed “full and equal
    enjoyment” of certain public facilities to “all citizens,”
    “regardless of race, color or previous condition of servi-
    tude.” 1885 Colo. Sess. Laws pp. 132–133. A decade later,
    the General Assembly expanded the requirement to apply
    to “all other places of public accommodation.” 1895 Colo.
    Sess. Laws ch. 61, p. 139.
    Today, the Colorado Anti-Discrimination Act (CADA)
    carries forward the state’s tradition of prohibiting discrim-
    ination in places of public accommodation. Amended in
    2007 and 2008 to prohibit discrimination on the basis of
    sexual orientation as well as other protected characteris-
    tics, CADA in relevant part provides as follows:
    “It is a discriminatory practice and unlawful for a per-
    son, directly or indirectly, to refuse, withhold from, or
    deny to an individual or a group, because of disability,
    race, creed, color, sex, sexual orientation, marital sta-
    tus, national origin, or ancestry, the full and equal en-
    joyment of the goods, services, facilities, privileges,
    advantages, or accommodations of a place of public ac-
    commodation.”       Colo. Rev. Stat. §24–34–601(2)(a)
    (2017).
    The Act defines “public accommodation” broadly to include
    any “place of business engaged in any sales to the public
    and any place offering services . . . to the public,” but
    excludes “a church, synagogue, mosque, or other place that
    is principally used for religious purposes.” §24–34–601(1).
    CADA establishes an administrative system for the
    resolution of discrimination claims. Complaints of dis-
    crimination in violation of CADA are addressed in the first
    instance by the Colorado Civil Rights Division. The Divi-
    sion investigates each claim; and if it finds probable cause
    that CADA has been violated, it will refer the matter to
    the Colorado Civil Rights Commission. The Commission,
    6       MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    Opinion of the Court
    in turn, decides whether to initiate a formal hearing be-
    fore a state Administrative Law Judge (ALJ), who will
    hear evidence and argument before issuing a written
    decision. See §§24–34–306, 24–4–105(14). The decision of
    the ALJ may be appealed to the full Commission, a seven-
    member appointed body. The Commission holds a public
    hearing and deliberative session before voting on the case.
    If the Commission determines that the evidence proves a
    CADA violation, it may impose remedial measures as
    provided by statute. See §24–34–306(9). Available reme-
    dies include, among other things, orders to cease-and-
    desist a discriminatory policy, to file regular compliance
    reports with the Commission, and “to take affirmative
    action, including the posting of notices setting forth the
    substantive rights of the public.” §24–34–605. Colorado
    law does not permit the Commission to assess money
    damages or fines. §§24–34–306(9), 24–34–605.
    C
    Craig and Mullins filed a discrimination complaint
    against Masterpiece Cakeshop and Phillips in August
    2012, shortly after the couple’s visit to the shop. App. 31.
    The complaint alleged that Craig and Mullins had been
    denied “full and equal service” at the bakery because of
    their sexual orientation, 
    id., at 35,
    48, and that it was
    Phillips’ “standard business practice” not to provide cakes
    for same-sex weddings, 
    id., at 43.
       The Civil Rights Division opened an investigation. The
    investigator found that “on multiple occasions,” Phillips
    “turned away potential customers on the basis of their
    sexual orientation, stating that he could not create a cake
    for a same-sex wedding ceremony or reception” because
    his religious beliefs prohibited it and because the potential
    customers “were doing something illegal” at that time.
    
    Id., at 76.
    The investigation found that Phillips had de-
    clined to sell custom wedding cakes to about six other
    Cite as: 584 U. S. ____ (2018)           7
    Opinion of the Court
    same-sex couples on this basis. 
    Id., at 72.
    The investiga-
    tor also recounted that, according to affidavits submitted
    by Craig and Mullins, Phillips’ shop had refused to sell
    cupcakes to a lesbian couple for their commitment celebra-
    tion because the shop “had a policy of not selling baked
    goods to same-sex couples for this type of event.” 
    Id., at 73.
    Based on these findings, the Division found probable
    cause that Phillips violated CADA and referred the case to
    the Civil Rights Commission. 
    Id., at 69.
       The Commission found it proper to conduct a formal
    hearing, and it sent the case to a State ALJ. Finding no
    dispute as to material facts, the ALJ entertained cross-
    motions for summary judgment and ruled in the couple’s
    favor. The ALJ first rejected Phillips’ argument that
    declining to make or create a wedding cake for Craig and
    Mullins did not violate Colorado law. It was undisputed
    that the shop is subject to state public accommodations
    laws. And the ALJ determined that Phillips’ actions
    constituted prohibited discrimination on the basis of sex-
    ual orientation, not simply opposition to same-sex marriage
    as Phillips contended. App. to Pet. for Cert. 68a–72a.
    Phillips raised two constitutional claims before the ALJ.
    He first asserted that applying CADA in a way that would
    require him to create a cake for a same-sex wedding would
    violate his First Amendment right to free speech by com-
    pelling him to exercise his artistic talents to express a
    message with which he disagreed. The ALJ rejected the
    contention that preparing a wedding cake is a form of
    protected speech and did not agree that creating Craig and
    Mullins’ cake would force Phillips to adhere to “an ideolog-
    ical point of view.” 
    Id., at 75a.
    Applying CADA to the
    facts at hand, in the ALJ’s view, did not interfere with
    Phillips’ freedom of speech.
    Phillips also contended that requiring him to create
    cakes for same-sex weddings would violate his right to the
    free exercise of religion, also protected by the First
    8       MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    Opinion of the Court
    Amendment. Citing this Court’s precedent in Employment
    Div., Dept. of Human Resources of Ore. v. Smith, 
    494 U.S. 872
    (1990), the ALJ determined that CADA is a “valid and
    neutral law of general applicability” and therefore that
    applying it to Phillips in this case did not violate the Free
    Exercise Clause. 
    Id., at 879;
    App. to Pet. for Cert. 82a–
    83a.     The ALJ thus ruled against Phillips and the
    cakeshop and in favor of Craig and Mullins on both consti-
    tutional claims.
    The Commission affirmed the ALJ’s decision in full. 
    Id., at 57a.
    The Commission ordered Phillips to “cease and
    desist from discriminating against . . . same-sex couples by
    refusing to sell them wedding cakes or any product [they]
    would sell to heterosexual couples.” 
    Ibid. It also ordered
    additional remedial measures, including “comprehensive
    staff training on the Public Accommodations section” of
    CADA “and changes to any and all company policies to
    comply with . . . this Order.” 
    Id., at 58a.
    The Commission
    additionally required Phillips to prepare “quarterly com-
    pliance reports” for a period of two years documenting “the
    number of patrons denied service” and why, along with “a
    statement describing the remedial actions taken.” 
    Ibid. Phillips appealed to
    the Colorado Court of Appeals,
    which affirmed the Commission’s legal determinations and
    remedial order. The court rejected the argument that the
    “Commission’s order unconstitutionally compels” Phillips
    and the shop “to convey a celebratory message about same
    sex marriage.” Craig v. Masterpiece Cakeshop, Inc., 
    370 P.3d 272
    , 283 (2015). The court also rejected the argu-
    ment that the Commission’s order violated the Free Exer-
    cise Clause. Relying on this Court’s precedent in 
    Smith, supra, at 879
    , the court stated that the Free Exercise
    Clause “does not relieve an individual of the obligation to
    comply with a valid and neutral law of general applicabil-
    ity” on the ground that following the law would interfere
    with religious practice or 
    belief. 370 P.3d, at 289
    . The
    Cite as: 584 U. S. ____ (2018)             9
    Opinion of the Court
    court concluded that requiring Phillips to comply with the
    statute did not violate his free exercise rights. The Colo-
    rado Supreme Court declined to hear the case.
    Phillips sought review here, and this Court granted
    certiorari. 582 U. S. ___ (2017). He now renews his claims
    under the Free Speech and Free Exercise Clauses of the
    First Amendment.
    II
    A
    Our society has come to the recognition that gay persons
    and gay couples cannot be treated as social outcasts or as
    inferior in dignity and worth. For that reason the laws
    and the Constitution can, and in some instances must,
    protect them in the exercise of their civil rights. The
    exercise of their freedom on terms equal to others must be
    given great weight and respect by the courts. At the same
    time, the religious and philosophical objections to gay
    marriage are protected views and in some instances pro-
    tected forms of expression. As this Court observed in
    Obergefell v. Hodges, 576 U. S. ___ (2015), “[t]he First
    Amendment ensures that religious organizations and
    persons are given proper protection as they seek to teach
    the principles that are so fulfilling and so central to their
    lives and faiths.” Id., at ___ (slip op., at 27). Nevertheless,
    while those religious and philosophical objections are
    protected, it is a general rule that such objections do not
    allow business owners and other actors in the economy
    and in society to deny protected persons equal access to
    goods and services under a neutral and generally applica-
    ble public accommodations law. See Newman v. Piggy
    Park Enterprises, Inc., 
    390 U.S. 400
    , 402, n. 5 (1968) (per
    curiam); see also Hurley v. Irish-American Gay, Lesbian
    and Bisexual Group of Boston, Inc., 
    515 U.S. 557
    , 572
    (1995) (“Provisions like these are well within the State’s
    usual power to enact when a legislature has reason to
    10      MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    Opinion of the Court
    believe that a given group is the target of discrimination,
    and they do not, as a general matter, violate the First or
    Fourteenth Amendments”).
    When it comes to weddings, it can be assumed that a
    member of the clergy who objects to gay marriage on
    moral and religious grounds could not be compelled to
    perform the ceremony without denial of his or her right to
    the free exercise of religion. This refusal would be well
    understood in our constitutional order as an exercise of
    religion, an exercise that gay persons could recognize and
    accept without serious diminishment to their own dignity
    and worth. Yet if that exception were not confined, then a
    long list of persons who provide goods and services for
    marriages and weddings might refuse to do so for gay
    persons, thus resulting in a community-wide stigma in-
    consistent with the history and dynamics of civil rights
    laws that ensure equal access to goods, services, and
    public accommodations.
    It is unexceptional that Colorado law can protect gay
    persons, just as it can protect other classes of individuals,
    in acquiring whatever products and services they choose
    on the same terms and conditions as are offered to other
    members of the public. And there are no doubt innumera-
    ble goods and services that no one could argue implicate
    the First Amendment. Petitioners conceded, moreover,
    that if a baker refused to sell any goods or any cakes for
    gay weddings, that would be a different matter and the
    State would have a strong case under this Court’s prece-
    dents that this would be a denial of goods and services
    that went beyond any protected rights of a baker who
    offers goods and services to the general public and is
    subject to a neutrally applied and generally applicable
    public accommodations law. See Tr. of Oral Arg. 4–7, 10.
    Phillips claims, however, that a narrower issue is pre-
    sented. He argues that he had to use his artistic skills to
    make an expressive statement, a wedding endorsement in
    Cite as: 584 U. S. ____ (2018)           11
    Opinion of the Court
    his own voice and of his own creation. As Phillips would
    see the case, this contention has a significant First
    Amendment speech component and implicates his deep
    and sincere religious beliefs. In this context the baker
    likely found it difficult to find a line where the customers’
    rights to goods and services became a demand for him to
    exercise the right of his own personal expression for their
    message, a message he could not express in a way con-
    sistent with his religious beliefs.
    Phillips’ dilemma was particularly understandable
    given the background of legal principles and administra-
    tion of the law in Colorado at that time. His decision and
    his actions leading to the refusal of service all occurred in
    the year 2012. At that point, Colorado did not recognize
    the validity of gay marriages performed in its own State.
    See Colo. Const., Art. II, §31 
    (2012); 370 P.3d, at 277
    . At
    the time of the events in question, this Court had not
    issued its decisions either in United States v. Windsor, 
    570 U.S. 744
    (2013), or Obergefell. Since the State itself did
    not allow those marriages to be performed in Colorado,
    there is some force to the argument that the baker was not
    unreasonable in deeming it lawful to decline to take an
    action that he understood to be an expression of support
    for their validity when that expression was contrary to his
    sincerely held religious beliefs, at least insofar as his
    refusal was limited to refusing to create and express a
    message in support of gay marriage, even one planned to
    take place in another State.
    At the time, state law also afforded storekeepers some
    latitude to decline to create specific messages the store-
    keeper considered offensive. Indeed, while enforcement
    proceedings against Phillips were ongoing, the Colorado
    Civil Rights Division itself endorsed this proposition in
    cases involving other bakers’ creation of cakes, concluding
    on at least three occasions that a baker acted lawfully in
    declining to create cakes with decorations that demeaned
    12      MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    Opinion of the Court
    gay persons or gay marriages. See Jack v. Gateaux, Ltd.,
    Charge No. P20140071X (Mar. 24, 2015); Jack v. Le Bak-
    ery Sensual, Inc., Charge No. P20140070X (Mar. 24, 2015);
    Jack v. Azucar Bakery, Charge No. P20140069X (Mar. 24,
    2015).
    There were, to be sure, responses to these arguments
    that the State could make when it contended for a differ-
    ent result in seeking the enforcement of its generally
    applicable state regulations of businesses that serve the
    public. And any decision in favor of the baker would have
    to be sufficiently constrained, lest all purveyors of goods
    and services who object to gay marriages for moral and
    religious reasons in effect be allowed to put up signs say-
    ing “no goods or services will be sold if they will be used
    for gay marriages,” something that would impose a serious
    stigma on gay persons. But, nonetheless, Phillips was
    entitled to the neutral and respectful consideration of his
    claims in all the circumstances of the case.
    B
    The neutral and respectful consideration to which Phil-
    lips was entitled was compromised here, however. The
    Civil Rights Commission’s treatment of his case has some
    elements of a clear and impermissible hostility toward the
    sincere religious beliefs that motivated his objection.
    That hostility surfaced at the Commission’s formal,
    public hearings, as shown by the record. On May 30,
    2014, the seven-member Commission convened publicly to
    consider Phillips’ case. At several points during its meet-
    ing, commissioners endorsed the view that religious beliefs
    cannot legitimately be carried into the public sphere or
    commercial domain, implying that religious beliefs and
    persons are less than fully welcome in Colorado’s business
    community. One commissioner suggested that Phillips
    can believe “what he wants to believe,” but cannot act on
    his religious beliefs “if he decides to do business in the
    Cite as: 584 U. S. ____ (2018)           13
    Opinion of the Court
    state.” Tr. 23. A few moments later, the commissioner
    restated the same position: “[I]f a businessman wants to
    do business in the state and he’s got an issue with the—
    the law’s impacting his personal belief system, he needs to
    look at being able to compromise.” 
    Id., at 30.
    Standing
    alone, these statements are susceptible of different inter-
    pretations. On the one hand, they might mean simply
    that a business cannot refuse to provide services based on
    sexual orientation, regardless of the proprietor’s personal
    views. On the other hand, they might be seen as inappro-
    priate and dismissive comments showing lack of due
    consideration for Phillips’ free exercise rights and the
    dilemma he faced. In view of the comments that followed,
    the latter seems the more likely.
    On July 25, 2014, the Commission met again. This
    meeting, too, was conducted in public and on the record.
    On this occasion another commissioner made specific
    reference to the previous meeting’s discussion but said far
    more to disparage Phillips’ beliefs. The commissioner
    stated:
    “I would also like to reiterate what we said in the
    hearing or the last meeting. Freedom of religion and
    religion has been used to justify all kinds of discrimi-
    nation throughout history, whether it be slavery,
    whether it be the holocaust, whether it be—I mean,
    we—we can list hundreds of situations where freedom
    of religion has been used to justify discrimination.
    And to me it is one of the most despicable pieces of
    rhetoric that people can use to—to use their religion
    to hurt others.” Tr. 11–12.
    To describe a man’s faith as “one of the most despicable
    pieces of rhetoric that people can use” is to disparage his
    religion in at least two distinct ways: by describing it as
    despicable, and also by characterizing it as merely rhetori-
    14      MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    Opinion of the Court
    cal—something insubstantial and even insincere. The
    commissioner even went so far as to compare Phillips’
    invocation of his sincerely held religious beliefs to defenses
    of slavery and the Holocaust. This sentiment is inappro-
    priate for a Commission charged with the solemn respon-
    sibility of fair and neutral enforcement of Colorado’s anti-
    discrimination law—a law that protects discrimination on
    the basis of religion as well as sexual orientation.
    The record shows no objection to these comments from
    other commissioners. And the later state-court ruling
    reviewing the Commission’s decision did not mention
    those comments, much less express concern with their
    content. Nor were the comments by the commissioners
    disavowed in the briefs filed in this Court. For these
    reasons, the Court cannot avoid the conclusion that these
    statements cast doubt on the fairness and impartiality of
    the Commission’s adjudication of Phillips’ case. Members
    of the Court have disagreed on the question whether
    statements made by lawmakers may properly be taken
    into account in determining whether a law intentionally
    discriminates on the basis of religion. See Church of
    Lukumi Babalu Aye, Inc. v. Hialeah, 
    508 U.S. 520
    , 540–
    542 (1993); 
    id., at 558
    (Scalia, J., concurring in part and
    concurring in judgment). In this case, however, the re-
    marks were made in a very different context—by an adju-
    dicatory body deciding a particular case.
    Another indication of hostility is the difference in treat-
    ment between Phillips’ case and the cases of other bakers
    who objected to a requested cake on the basis of conscience
    and prevailed before the Commission.
    As noted above, on at least three other occasions the
    Civil Rights Division considered the refusal of bakers to
    create cakes with images that conveyed disapproval of
    same-sex marriage, along with religious text. Each time,
    the Division found that the baker acted lawfully in refus-
    ing service. It made these determinations because, in the
    Cite as: 584 U. S. ____ (2018)          15
    Opinion of the Court
    words of the Division, the requested cake included “word-
    ing and images [the baker] deemed derogatory,” Jack v.
    Gateaux, Ltd., Charge No. P20140071X, at 4; featured
    “language and images [the baker] deemed hateful,” Jack v.
    Le Bakery Sensual, Inc., Charge No. P20140070X, at 4; or
    displayed a message the baker “deemed as discriminatory,
    Jack v. Azucar Bakery, Charge No. P20140069X, at 4.
    The treatment of the conscience-based objections at
    issue in these three cases contrasts with the Commission’s
    treatment of Phillips’ objection. The Commission ruled
    against Phillips in part on the theory that any message
    the requested wedding cake would carry would be at-
    tributed to the customer, not to the baker. Yet the Divi-
    sion did not address this point in any of the other cases
    with respect to the cakes depicting anti-gay marriage
    symbolism. Additionally, the Division found no violation
    of CADA in the other cases in part because each bakery
    was willing to sell other products, including those depict-
    ing Christian themes, to the prospective customers. But
    the Commission dismissed Phillips’ willingness to sell
    “birthday cakes, shower cakes, [and] cookies and brown-
    ies,” App. 152, to gay and lesbian customers as irrelevant.
    The treatment of the other cases and Phillips’ case could
    reasonably be interpreted as being inconsistent as to the
    question of whether speech is involved, quite apart from
    whether the cases should ultimately be distinguished. In
    short, the Commission’s consideration of Phillips’ religious
    objection did not accord with its treatment of these other
    objections.
    Before the Colorado Court of Appeals, Phillips protested
    that this disparity in treatment reflected hostility on the
    part of the Commission toward his beliefs. He argued that
    the Commission had treated the other bakers’ conscience-
    based objections as legitimate, but treated his as illegiti-
    mate—thus sitting in judgment of his religious beliefs
    themselves. The Court of Appeals addressed the disparity
    16      MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    Opinion of the Court
    only in passing and relegated its complete analysis of the
    issue to a footnote. There, the court stated that “[t]his
    case is distinguishable from the Colorado Civil Rights
    Division’s recent findings that [the other bakeries] in
    Denver did not discriminate against a Christian patron on
    the basis of his creed” when they refused to create the
    requested 
    cakes. 370 P.3d, at 282
    , n. 8. In those cases,
    the court continued, there was no impermissible discrimi-
    nation because “the Division found that the bakeries . . .
    refuse[d] the patron’s request . . . because of the offensive
    nature of the requested message.” 
    Ibid. A principled rationale
    for the difference in treatment of
    these two instances cannot be based on the government’s
    own assessment of offensiveness. Just as “no official, high
    or petty, can prescribe what shall be orthodox in politics,
    nationalism, religion, or other matters of opinion,” West
    Virginia Bd. of Ed. v. Barnette, 
    319 U.S. 624
    , 642 (1943),
    it is not, as the Court has repeatedly held, the role of the
    State or its officials to prescribe what shall be offensive.
    See Matal v. Tam, 582 U. S. ___, ___–___ (2017) (opinion of
    ALITO, J.) (slip op., at 22–23). The Colorado court’s at-
    tempt to account for the difference in treatment elevates
    one view of what is offensive over another and itself sends
    a signal of official disapproval of Phillips’ religious beliefs.
    The court’s footnote does not, therefore, answer the
    baker’s concern that the State’s practice was to disfavor
    the religious basis of his objection.
    C
    For the reasons just described, the Commission’s treat-
    ment of Phillips’ case violated the State’s duty under the
    First Amendment not to base laws or regulations on hos-
    tility to a religion or religious viewpoint.
    In Church of Lukumi Babalu 
    Aye, supra
    , the Court
    made clear that the government, if it is to respect the
    Constitution’s guarantee of free exercise, cannot impose
    Cite as: 584 U. S. ____ (2018)           17
    Opinion of the Court
    regulations that are hostile to the religious beliefs of af-
    fected citizens and cannot act in a manner that passes
    judgment upon or presupposes the illegitimacy of religious
    beliefs and practices. The Free Exercise Clause bars even
    “subtle departures from neutrality” on matters of religion.
    
    Id., at 534.
    Here, that means the Commission was obliged
    under the Free Exercise Clause to proceed in a manner
    neutral toward and tolerant of Phillips’ religious beliefs.
    The Constitution “commits government itself to religious
    tolerance, and upon even slight suspicion that proposals
    for state intervention stem from animosity to religion or
    distrust of its practices, all officials must pause to remem-
    ber their own high duty to the Constitution and to the
    rights it secures.” 
    Id., at 547.
       Factors relevant to the assessment of governmental
    neutrality include “the historical background of the deci-
    sion under challenge, the specific series of events leading
    to the enactment or official policy in question, and the
    legislative or administrative history, including contempo-
    raneous statements made by members of the decisionmak-
    ing body.” 
    Id., at 540.
    In view of these factors the record
    here demonstrates that the Commission’s consideration of
    Phillips’ case was neither tolerant nor respectful of Phil-
    lips’ religious beliefs. The Commission gave “every ap-
    pearance,” 
    id., at 545,
    of adjudicating Phillips’ religious
    objection based on a negative normative “evaluation of the
    particular justification” for his objection and the religious
    grounds for it. 
    Id., at 537.
    It hardly requires restating
    that government has no role in deciding or even suggest-
    ing whether the religious ground for Phillips’ conscience-
    based objection is legitimate or illegitimate. On these
    facts, the Court must draw the inference that Phillips’
    religious objection was not considered with the neutrality
    that the Free Exercise Clause requires.
    While the issues here are difficult to resolve, it must be
    concluded that the State’s interest could have been
    18      MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    Opinion of the Court
    weighed against Phillips’ sincere religious objections in a
    way consistent with the requisite religious neutrality that
    must be strictly observed. The official expressions of
    hostility to religion in some of the commissioners’ com-
    ments—comments that were not disavowed at the Com-
    mission or by the State at any point in the proceedings
    that led to affirmance of the order—were inconsistent with
    what the Free Exercise Clause requires. The Commis-
    sion’s disparate consideration of Phillips’ case compared to
    the cases of the other bakers suggests the same. For these
    reasons, the order must be set aside.
    III
    The Commission’s hostility was inconsistent with the
    First Amendment’s guarantee that our laws be applied in
    a manner that is neutral toward religion. Phillips was
    entitled to a neutral decisionmaker who would give full
    and fair consideration to his religious objection as he
    sought to assert it in all of the circumstances in which this
    case was presented, considered, and decided. In this case
    the adjudication concerned a context that may well be
    different going forward in the respects noted above. How-
    ever later cases raising these or similar concerns are
    resolved in the future, for these reasons the rulings of the
    Commission and of the state court that enforced the
    Commission’s order must be invalidated.
    The outcome of cases like this in other circumstances
    must await further elaboration in the courts, all in the
    context of recognizing that these disputes must be re-
    solved with tolerance, without undue disrespect to sincere
    religious beliefs, and without subjecting gay persons to
    indignities when they seek goods and services in an open
    market.
    The judgment of the Colorado Court of Appeals is re-
    versed.
    It is so ordered.
    Cite as: 584 U. S. ____ (2018)            1
    KAGAN, J., concurring
    SUPREME COURT OF THE UNITED STATES
    _________________
    No. 16–111
    _________________
    MASTERPIECE CAKESHOP, LTD., ET AL., PETITIONERS
    v. COLORADO CIVIL RIGHTS COMMISSION, ET AL.
    ON WRIT OF CERTIORARI TO THE COURT OF APPEALS OF
    COLORADO
    [June 4, 2018]
    JUSTICE KAGAN, with whom JUSTICE BREYER joins,
    concurring.
    “[I]t is a general rule that [religious and philosophical]
    objections do not allow business owners and other actors
    in the economy and in society to deny protected persons
    equal access to goods and services under a neutral and
    generally applicable public accommodations law.” Ante, at
    9. But in upholding that principle, state actors cannot
    show hostility to religious views; rather, they must give
    those views “neutral and respectful consideration.” Ante,
    at 12. I join the Court’s opinion in full because I believe
    the Colorado Civil Rights Commission did not satisfy that
    obligation. I write separately to elaborate on one of the
    bases for the Court’s holding.
    The Court partly relies on the “disparate consideration
    of Phillips’ case compared to the cases of [three] other
    bakers” who “objected to a requested cake on the basis of
    conscience.” Ante, at 14, 18. In the latter cases, a customer
    named William Jack sought “cakes with images that
    conveyed disapproval of same-sex marriage, along with
    religious text”; the bakers whom he approached refused to
    make them. Ante, at 15; see post, at 3 (GINSBURG, J.,
    dissenting) (further describing the requested cakes).
    Those bakers prevailed before the Colorado Civil Rights
    Division and Commission, while Phillips—who objected for
    2       MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    KAGAN, J., concurring
    religious reasons to baking a wedding cake for a same-sex
    couple—did not. The Court finds that the legal reasoning
    of the state agencies differed in significant ways as be-
    tween the Jack cases and the Phillips case. See ante, at
    15. And the Court takes especial note of the suggestion
    made by the Colorado Court of Appeals, in comparing
    those cases, that the state agencies found the message
    Jack requested “offensive [in] nature.” Ante, at 16 (inter-
    nal quotation marks omitted). As the Court states, a
    “principled rationale for the difference in treatment” can-
    not be “based on the government’s own assessment of
    offensiveness.” 
    Ibid. What makes the
    state agencies’ consideration yet more
    disquieting is that a proper basis for distinguishing the
    cases was available—in fact, was obvious. The Colorado
    Anti-Discrimination Act (CADA) makes it unlawful for a
    place of public accommodation to deny “the full and equal
    enjoyment” of goods and services to individuals based on
    certain characteristics, including sexual orientation and
    creed. Colo. Rev. Stat. §24–34–601(2)(a) (2017). The three
    bakers in the Jack cases did not violate that law. Jack
    requested them to make a cake (one denigrating gay peo-
    ple and same-sex marriage) that they would not have
    made for any customer. In refusing that request, the
    bakers did not single out Jack because of his religion, but
    instead treated him in the same way they would have
    treated anyone else—just as CADA requires. By contrast,
    the same-sex couple in this case requested a wedding cake
    that Phillips would have made for an opposite-sex couple.
    In refusing that request, Phillips contravened CADA’s
    demand that customers receive “the full and equal enjoy-
    ment” of public accommodations irrespective of their
    sexual orientation. 
    Ibid. The different outcomes
    in the
    Jack cases and the Phillips case could thus have been
    justified by a plain reading and neutral application of
    Colorado law—untainted by any bias against a religious
    Cite as: 584 U. S. ____ (2018)                     3
    KAGAN, J., concurring
    belief.*
    I read the Court’s opinion as fully consistent with that
    view. The Court limits its analysis to the reasoning of the
    state agencies (and Court of Appeals)—“quite apart from
    whether the [Phillips and Jack] cases should ultimately be
    distinguished.” Ante, at 15. And the Court itself recognizes
    the principle that would properly account for a difference
    in result between those cases. Colorado law, the Court
    ——————
    * JUSTICE GORSUCH disagrees. In his view, the Jack cases and the
    Phillips case must be treated the same because the bakers in all those
    cases “would not sell the requested cakes to anyone.” Post, at 4. That
    description perfectly fits the Jack cases—and explains why the bakers
    there did not engage in unlawful discrimination. But it is a surprising
    characterization of the Phillips case, given that Phillips routinely sells
    wedding cakes to opposite-sex couples. JUSTICE GORSUCH can make the
    claim only because he does not think a “wedding cake” is the relevant
    product. As JUSTICE GORSUCH sees it, the product that Phillips refused
    to sell here—and would refuse to sell to anyone—was a “cake celebrat-
    ing same-sex marriage.” Ibid.; see post, at 3, 6, 8–9. But that is wrong.
    The cake requested was not a special “cake celebrating same-sex
    marriage.” It was simply a wedding cake—one that (like other stand-
    ard wedding cakes) is suitable for use at same-sex and opposite-sex
    weddings alike. See ante, at 4 (majority opinion) (recounting that
    Phillips did not so much as discuss the cake’s design before he refused
    to make it). And contrary to JUSTICE GORSUCH’S view, a wedding cake
    does not become something different whenever a vendor like Phillips
    invests its sale to particular customers with “religious significance.”
    Post, at 11. As this Court has long held, and reaffirms today, a vendor
    cannot escape a public accommodations law because his religion disap-
    proves selling a product to a group of customers, whether defined by
    sexual orientation, race, sex, or other protected trait. See Newman v.
    Piggie Park Enterprises, Inc., 
    390 U.S. 400
    , 402, n. 5 (1968) (per
    curiam) (holding that a barbeque vendor must serve black customers
    even if he perceives such service as vindicating racial equality, in
    violation of his religious beliefs); ante, at 9. A vendor can choose the
    products he sells, but not the customers he serves—no matter the
    reason. Phillips sells wedding cakes. As to that product, he unlawfully
    discriminates: He sells it to opposite-sex but not to same-sex couples.
    And on that basis—which has nothing to do with Phillips’ religious
    beliefs—Colorado could have distinguished Phillips from the bakers in
    the Jack cases, who did not engage in any prohibited discrimination.
    4       MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    KAGAN, J., concurring
    says, “can protect gay persons, just as it can protect other
    classes of individuals, in acquiring whatever products and
    services they choose on the same terms and conditions as
    are offered to other members of the public.” Ante, at 10.
    For that reason, Colorado can treat a baker who discrimi-
    nates based on sexual orientation differently from a baker
    who does not discriminate on that or any other prohibited
    ground. But only, as the Court rightly says, if the State’s
    decisions are not infected by religious hostility or bias. I
    accordingly concur.
    Cite as: 584 U. S. ____ (2018)           1
    GORSUCH, J., concurring
    SUPREME COURT OF THE UNITED STATES
    _________________
    No. 16–111
    _________________
    MASTERPIECE CAKESHOP, LTD., ET AL., PETITIONERS
    v. COLORADO CIVIL RIGHTS COMMISSION, ET AL.
    ON WRIT OF CERTIORARI TO THE COURT OF APPEALS OF
    COLORADO
    [June 4, 2018]
    JUSTICE GORSUCH, with whom JUSTICE ALITO joins,
    concurring.
    In Employment Div., Dept. of Human Resources of Ore.
    v. Smith, this Court held that a neutral and generally
    applicable law will usually survive a constitutional free
    exercise challenge. 
    494 U.S. 872
    , 878–879 (1990). Smith
    remains controversial in many quarters.             Compare
    McConnell, The Origins and Historical Understanding of
    Free Exercise of Religion, 103 Harv. L. Rev. 1409 (1990),
    with Hamburger, A Constitutional Right of Religious
    Exemption: An Historical Perspective, 60 Geo. Wash. L.
    Rev. 915 (1992). But we know this with certainty: when
    the government fails to act neutrally toward the free
    exercise of religion, it tends to run into trouble. Then the
    government can prevail only if it satisfies strict scrutiny,
    showing that its restrictions on religion both serve a com-
    pelling interest and are narrowly tailored. Church of
    Lukumi Babalu Aye, Inc. v. Hialeah, 
    508 U.S. 520
    , 546
    (1993).
    Today’s decision respects these principles. As the Court
    explains, the Colorado Civil Rights Commission failed to
    act neutrally toward Jack Phillips’s religious faith. Maybe
    most notably, the Commission allowed three other bakers
    to refuse a customer’s request that would have required
    them to violate their secular commitments. Yet it denied
    2       MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    GORSUCH, J., concurring
    the same accommodation to Mr. Phillips when he refused
    a customer’s request that would have required him to
    violate his religious beliefs. Ante, at 14–16. As the Court
    also explains, the only reason the Commission seemed to
    supply for its discrimination was that it found Mr. Phil-
    lips’s religious beliefs “offensive.” 
    Ibid. That kind of
    judgmental dismissal of a sincerely held religious belief is,
    of course, antithetical to the First Amendment and cannot
    begin to satisfy strict scrutiny. The Constitution protects
    not just popular religious exercises from the condemnation
    of civil authorities. It protects them all. Because the
    Court documents each of these points carefully and thor-
    oughly, I am pleased to join its opinion in full.
    The only wrinkle is this. In the face of so much evidence
    suggesting hostility toward Mr. Phillips’s sincerely held
    religious beliefs, two of our colleagues have written sepa-
    rately to suggest that the Commission acted neutrally
    toward his faith when it treated him differently from the
    other bakers—or that it could have easily done so con-
    sistent with the First Amendment. See post, at 4–5, and
    n. 4 (GINSBURG, J., dissenting); ante, at 2–3, and n.
    (KAGAN, J., concurring). But, respectfully, I do not see
    how we might rescue the Commission from its error.
    A full view of the facts helps point the way to the prob-
    lem. Start with William Jack’s case. He approached three
    bakers and asked them to prepare cakes with messages
    disapproving same-sex marriage on religious grounds.
    App. 233, 243, 252. All three bakers refused Mr. Jack’s
    request, stating that they found his request offensive to
    their secular convictions. 
    Id., at 231,
    241, 250. Mr. Jack
    responded by filing complaints with the Colorado Civil
    Rights Division. 
    Id., at 230,
    240, 249. He pointed to
    Colorado’s Anti-Discrimination Act, which prohibits dis-
    crimination against customers in public accommodations
    because of religious creed, sexual orientation, or certain
    other traits. See ibid.; Colo. Rev. Stat. §24–34–601(2)(a)
    Cite as: 584 U. S. ____ (2018)            3
    GORSUCH, J., concurring
    (2017). Mr. Jack argued that the cakes he sought reflected
    his religious beliefs and that the bakers could not refuse to
    make them just because they happened to disagree with
    his beliefs. App. 231, 241, 250. But the Division declined
    to find a violation, reasoning that the bakers didn’t deny
    Mr. Jack service because of his religious faith but because
    the cakes he sought were offensive to their own moral
    convictions. 
    Id., at 237,
    247, 255–256. As proof, the Divi-
    sion pointed to the fact that the bakers said they treated
    Mr. Jack as they would have anyone who requested a cake
    with similar messages, regardless of their religion. 
    Id., at 230–231,
    240, 249. The Division pointed, as well, to the
    fact that the bakers said they were happy to provide reli-
    gious persons with other cakes expressing other ideas. 
    Id., at 237,
    247, 257. Mr. Jack appealed to the Colorado Civil
    Rights Commission, but the Commission summarily de-
    nied relief. App. to Pet. for Cert. 326a–331a.
    Next, take the undisputed facts of Mr. Phillips’s case.
    Charlie Craig and Dave Mullins approached Mr. Phillips
    about creating a cake to celebrate their wedding. App.
    168. Mr. Phillips explained that he could not prepare a
    cake celebrating a same-sex wedding consistent with his
    religious faith. 
    Id., at 168–169.
    But Mr. Phillips offered
    to make other baked goods for the couple, including cakes
    celebrating other occasions. 
    Ibid. Later, Mr. Phillips
    testified without contradiction that he would have refused
    to create a cake celebrating a same-sex marriage for any
    customer, regardless of his or her sexual orientation. 
    Id., at 166–167
    (“I will not design and create wedding cakes
    for a same-sex wedding regardless of the sexual orienta-
    tion of the customer”). And the record reveals that Mr.
    Phillips apparently refused just such a request from Mr.
    Craig’s mother. 
    Id., at 38–40,
    169. (Any suggestion that
    Mr. Phillips was willing to make a cake celebrating a
    same-sex marriage for a heterosexual customer or was not
    willing to sell other products to a homosexual customer,
    4       MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    GORSUCH, J., concurring
    then, would simply mistake the undisputed factual record.
    See post, at 4, n. 2 (GINSBURG, J., dissenting); ante, at 2–3,
    and n. (KAGAN, J., concurring)). Nonetheless, the Com-
    mission held that Mr. Phillips’s conduct violated the Colo-
    rado public accommodations law. App. to Pet. for Cert.
    56a–58a.
    The facts show that the two cases share all legally sa-
    lient features. In both cases, the effect on the customer was
    the same: bakers refused service to persons who bore a
    statutorily protected trait (religious faith or sexual orien-
    tation). But in both cases the bakers refused service
    intending only to honor a personal conviction. To be sure,
    the bakers knew their conduct promised the effect of leav-
    ing a customer in a protected class unserved. But there’s
    no indication the bakers actually intended to refuse ser-
    vice because of a customer’s protected characteristic. We
    know this because all of the bakers explained without
    contradiction that they would not sell the requested cakes
    to anyone, while they would sell other cakes to members of
    the protected class (as well as to anyone else). So, for
    example, the bakers in the first case would have refused to
    sell a cake denigrating same-sex marriage to an atheist
    customer, just as the baker in the second case would have
    refused to sell a cake celebrating same-sex marriage to a
    heterosexual customer. And the bakers in the first case
    were generally happy to sell to persons of faith, just as the
    baker in the second case was generally happy to sell to gay
    persons. In both cases, it was the kind of cake, not the
    kind of customer, that mattered to the bakers.
    The distinction between intended and knowingly accepted
    effects is familiar in life and law. Often the purposeful
    pursuit of worthy commitments requires us to accept
    unwanted but entirely foreseeable side effects: so, for
    example, choosing to spend time with family means the
    foreseeable loss of time for charitable work, just as opting
    for more time in the office means knowingly forgoing time
    Cite as: 584 U. S. ____ (2018)            5
    GORSUCH, J., concurring
    at home with loved ones. The law, too, sometimes distin-
    guishes between intended and foreseeable effects. See,
    e.g., ALI, Model Penal Code §§1.13, 2.02(2)(a)(i) (1985); 1
    W. LaFave, Substantive Criminal Law §5.2(b), pp. 460–
    463 (3d ed. 2018). Other times, of course, the law proceeds
    differently, either conflating intent and knowledge or
    presuming intent as a matter of law from a showing of
    knowledge. See, e.g., Restatement (Second) of Torts §8A
    (1965); Radio Officers v. NLRB, 
    347 U.S. 17
    , 45 (1954).
    The problem here is that the Commission failed to act
    neutrally by applying a consistent legal rule. In Mr.
    Jack’s case, the Commission chose to distinguish carefully
    between intended and knowingly accepted effects. Even
    though the bakers knowingly denied service to someone in
    a protected class, the Commission found no violation
    because the bakers only intended to distance themselves
    from “the offensive nature of the requested message.”
    Craig v. Masterpiece Cakeshop, Inc., 
    370 P.3d 272
    , 282,
    n. 8 (Colo. App. 2015); App. 237, 247, 256; App. to Pet. for
    Cert. 326a–331a; see also Brief for Respondent Colorado
    Civil Rights Commission 52 (“Businesses are entitled to
    reject orders for any number of reasons, including because
    they deem a particular product requested by a customer to
    be ‘offensive’ ”). Yet, in Mr. Phillips’s case, the Commis-
    sion dismissed this very same argument as resting on a
    “distinction without a difference.” App. to Pet. for Cert.
    69a. It concluded instead that an “intent to disfavor” a
    protected class of persons should be “readily . . . pre-
    sumed” from the knowing failure to serve someone who
    belongs to that class. 
    Id., at 70a.
    In its judgment, Mr.
    Phillips’s intentions were “inextricably tied to the sexual
    orientation of the parties involved” and essentially “irra-
    tional.” 
    Ibid. Nothing in the
    Commission’s opinions suggests any
    neutral principle to reconcile these holdings. If Mr. Phil-
    lips’s objection is “inextricably tied” to a protected class,
    6       MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    GORSUCH, J., concurring
    then the bakers’ objection in Mr. Jack’s case must be
    “inextricably tied” to one as well. For just as cakes cele-
    brating same-sex weddings are (usually) requested by
    persons of a particular sexual orientation, so too are cakes
    expressing religious opposition to same-sex weddings
    (usually) requested by persons of particular religious
    faiths. In both cases the bakers’ objection would (usually)
    result in turning down customers who bear a protected
    characteristic. In the end, the Commission’s decisions
    simply reduce to this: it presumed that Mr. Phillip har-
    bored an intent to discriminate against a protected class in
    light of the foreseeable effects of his conduct, but it de-
    clined to presume the same intent in Mr. Jack’s case even
    though the effects of the bakers’ conduct were just as
    foreseeable. Underscoring the double standard, a state
    appellate court said that “no such showing” of actual
    “animus”—or intent to discriminate against persons in a
    protected class—was even required in Mr. Phillips’s 
    case. 370 P.3d, at 282
    .
    The Commission cannot have it both ways. The Com-
    mission cannot slide up and down the mens rea scale,
    picking a mental state standard to suit its tastes depend-
    ing on its sympathies. Either actual proof of intent to
    discriminate on the basis of membership in a protected
    class is required (as the Commission held in Mr. Jack’s
    case), or it is sufficient to “presume” such intent from the
    knowing failure to serve someone in a protected class (as
    the Commission held in Mr. Phillips’s case). Perhaps the
    Commission could have chosen either course as an initial
    matter. But the one thing it can’t do is apply a more
    generous legal test to secular objections than religious
    ones. See Church of Lukumi Babalu 
    Aye, 508 U.S., at 543
    –544. That is anything but the neutral treatment of
    religion.
    The real explanation for the Commission’s discrimina-
    tion soon comes clear, too—and it does anything but help
    Cite as: 584 U. S. ____ (2018)            7
    GORSUCH, J., concurring
    its cause. This isn’t a case where the Commission self-
    consciously announced a change in its legal rule in all
    public accommodation cases. Nor is this a case where the
    Commission offered some persuasive reason for its dis-
    crimination that might survive strict scrutiny. Instead, as
    the Court explains, it appears the Commission wished to
    condemn Mr. Phillips for expressing just the kind of “irra-
    tional” or “offensive . . . message” that the bakers in the
    first case refused to endorse. Ante, at 16. Many may
    agree with the Commission and consider Mr. Phillips’s
    religious beliefs irrational or offensive. Some may believe
    he misinterprets the teachings of his faith. And, to be
    sure, this Court has held same-sex marriage a matter of
    constitutional right and various States have enacted laws
    that preclude discrimination on the basis of sexual orien-
    tation. But it is also true that no bureaucratic judgment
    condemning a sincerely held religious belief as “irrational”
    or “offensive” will ever survive strict scrutiny under the
    First Amendment. In this country, the place of secular
    officials isn’t to sit in judgment of religious beliefs, but
    only to protect their free exercise. Just as it is the “proud-
    est boast of our free speech jurisprudence” that we protect
    speech that we hate, it must be the proudest boast of our
    free exercise jurisprudence that we protect religious be-
    liefs that we find offensive. See Matal v. Tam, 582 U. S.
    ___, ___ (2017) (plurality opinion) (slip op., at 25) (citing
    United States v. Schwimmer, 
    279 U.S. 644
    , 655 (1929)
    (Holmes, J., dissenting)). Popular religious views are easy
    enough to defend. It is in protecting unpopular religious
    beliefs that we prove this country’s commitment to serving
    as a refuge for religious freedom. See Church of Lukumi
    Babalu 
    Aye, supra
    , at 547; Thomas v. Review Bd. of Indi-
    ana Employment Security Div., 
    450 U.S. 707
    , 715–716
    (1981); Wisconsin v. Yoder, 
    406 U.S. 205
    , 223–224 (1972);
    Cantwell v. Connecticut, 
    310 U.S. 296
    , 308–310 (1940).
    Nor can any amount of after-the-fact maneuvering by
    8       MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    GORSUCH, J., concurring
    our colleagues save the Commission. It is no answer, for
    example, to observe that Mr. Jack requested a cake with
    text on it while Mr. Craig and Mr. Mullins sought a cake
    celebrating their wedding without discussing its decora-
    tion, and then suggest this distinction makes all the dif-
    ference. See post, at 4–5, and n. 4 (GINSBURG, J., dissent-
    ing). It is no answer either simply to slide up a level of
    generality to redescribe Mr. Phillips’s case as involving
    only a wedding cake like any other, so the fact that Mr.
    Phillips would make one for some means he must make
    them for all. See ante, at 2–3, and n. (KAGAN, J., concur-
    ring). These arguments, too, fail to afford Mr. Phillips’s
    faith neutral respect.
    Take the first suggestion first. To suggest that cakes
    with words convey a message but cakes without words do
    not—all in order to excuse the bakers in Mr. Jack’s case
    while penalizing Mr. Phillips—is irrational. Not even the
    Commission or court of appeals purported to rely on that
    distinction. Imagine Mr. Jack asked only for a cake with a
    symbolic expression against same-sex marriage rather
    than a cake bearing words conveying the same idea.
    Surely the Commission would have approved the bakers’
    intentional wish to avoid participating in that message
    too. Nor can anyone reasonably doubt that a wedding
    cake without words conveys a message. Words or not and
    whatever the exact design, it celebrates a wedding, and if
    the wedding cake is made for a same-sex couple it cele-
    brates a same-sex wedding. 
    See 370 P.3d, at 276
    (stating
    that Mr. Craig and Mr. Mullins “requested that Phillips
    design and create a cake to celebrate their same-sex wed-
    ding”) (emphasis added). Like “an emblem or flag,” a cake
    for a same-sex wedding is a symbol that serves as “a short
    cut from mind to mind,” signifying approval of a specific
    “system, idea, [or] institution.” West Virginia Bd. of Ed. v.
    Barnette, 
    319 U.S. 624
    , 632 (1943). It is precisely that
    approval that Mr. Phillips intended to withhold in keeping
    Cite as: 584 U. S. ____ (2018)           9
    GORSUCH, J., concurring
    with his religious faith. The Commission denied Mr.
    Phillips that choice, even as it afforded the bakers in Mr.
    Jack’s case the choice to refuse to advance a message they
    deemed offensive to their secular commitments. That is
    not neutral.
    Nor would it be proper for this or any court to suggest
    that a person must be forced to write words rather than
    create a symbol before his religious faith is implicated.
    Civil authorities, whether “high or petty,” bear no license
    to declare what is or should be “orthodox” when it comes to
    religious beliefs, 
    id., at 642,
    or whether an adherent has
    “correctly perceived” the commands of his religion, 
    Thomas, supra, at 716
    . Instead, it is our job to look beyond the
    formality of written words and afford legal protection to
    any sincere act of faith. See generally Hurley v. Irish-
    American Gay, Lesbian and Bisexual Group of Boston,
    Inc., 
    515 U.S. 557
    , 569 (1995) (“[T]he Constitution looks
    beyond written or spoken words as mediums of ex-
    pression,” which are “not a condition of constitutional
    protection”).
    The second suggestion fares no better. Suggesting that
    this case is only about “wedding cakes”—and not a wed-
    ding cake celebrating a same-sex wedding—actually points
    up the problem. At its most general level, the cake at
    issue in Mr. Phillips’s case was just a mixture of flour and
    eggs; at its most specific level, it was a cake celebrating
    the same-sex wedding of Mr. Craig and Mr. Mullins. We
    are told here, however, to apply a sort of Goldilocks rule:
    describing the cake by its ingredients is too general; un-
    derstanding it as celebrating a same-sex wedding is too
    specific; but regarding it as a generic wedding cake is just
    right. The problem is, the Commission didn’t play with
    the level of generality in Mr. Jack’s case in this way. It
    didn’t declare, for example, that because the cakes Mr.
    Jack requested were just cakes about weddings generally,
    and all such cakes were the same, the bakers had to pro-
    10      MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    GORSUCH, J., concurring
    duce them. Instead, the Commission accepted the bakers’
    view that the specific cakes Mr. Jack requested conveyed a
    message offensive to their convictions and allowed them to
    refuse service. Having done that there, it must do the
    same here.
    Any other conclusion would invite civil authorities to
    gerrymander their inquiries based on the parties they
    prefer. Why calibrate the level of generality in Mr. Phil-
    lips’s case at “wedding cakes” exactly—and not at, say,
    “cakes” more generally or “cakes that convey a message
    regarding same-sex marriage” more specifically?           If
    “cakes” were the relevant level of generality, the Commis-
    sion would have to order the bakers to make Mr. Jack’s
    requested cakes just as it ordered Mr. Phillips to make the
    requested cake in his case. Conversely, if “cakes that
    convey a message regarding same-sex marriage” were the
    relevant level of generality, the Commission would have to
    respect Mr. Phillips’s refusal to make the requested cake
    just as it respected the bakers’ refusal to make the cakes
    Mr. Jack requested. In short, when the same level of
    generality is applied to both cases, it is no surprise that
    the bakers have to be treated the same. Only by adjusting
    the dials just right—fine-tuning the level of generality up
    or down for each case based solely on the identity of the
    parties and the substance of their views—can you engi-
    neer the Commission’s outcome, handing a win to Mr.
    Jack’s bakers but delivering a loss to Mr. Phillips. Such
    results-driven reasoning is improper. Neither the Com-
    mission nor this Court may apply a more specific level of
    generality in Mr. Jack’s case (a cake that conveys a mes-
    sage regarding same-sex marriage) while applying a higher
    level of generality in Mr. Phillips’s case (a cake that
    conveys no message regarding same-sex marriage). Of
    course, under Smith a vendor cannot escape a public
    accommodations law just because his religion frowns on it.
    But for any law to comply with the First Amendment and
    Cite as: 584 U. S. ____ (2018)           11
    GORSUCH, J., concurring
    Smith, it must be applied in a manner that treats religion
    with neutral respect. That means the government must
    apply the same level of generality across cases—and that
    did not happen here.
    There is another problem with sliding up the generality
    scale: it risks denying constitutional protection to religious
    beliefs that draw distinctions more specific than the gov-
    ernment’s preferred level of description. To some, all
    wedding cakes may appear indistinguishable. But to Mr.
    Phillips that is not the case—his faith teaches him other-
    wise. And his religious beliefs are entitled to no less
    respectful treatment than the bakers’ secular beliefs in
    Mr. Jack’s case. This Court has explained these same
    points “[r]epeatedly and in many different contexts” over
    many years. 
    Smith, 494 U.S. at 887
    . For example, in
    Thomas a faithful Jehovah’s Witness and steel mill worker
    agreed to help manufacture sheet steel he knew might
    find its way into armaments, but he was unwilling to work
    on a fabrication line producing tank 
    turrets. 450 U.S., at 711
    . Of course, the line Mr. Thomas drew wasn’t the same
    many others would draw and it wasn’t even the same line
    many other members of the same faith would draw. Even
    so, the Court didn’t try to suggest that making steel is just
    making steel. Or that to offend his religion the steel
    needed to be of a particular kind or shape. Instead, it
    recognized that Mr. Thomas alone was entitled to define
    the nature of his religious commitments—and that those
    commitments, as defined by the faithful adherent, not a
    bureaucrat or judge, are entitled to protection under the
    First Amendment. 
    Id., at 714–716;
    see also United States
    v. Lee, 
    455 U.S. 252
    , 254–255 (1982); 
    Smith, supra, at 887
    (collecting authorities). It is no more appropriate for the
    United States Supreme Court to tell Mr. Phillips that a
    wedding cake is just like any other—without regard to the
    religious significance his faith may attach to it—than it
    would be for the Court to suggest that for all persons
    12      MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    GORSUCH, J., concurring
    sacramental bread is just bread or a kippah is just a cap.
    Only one way forward now remains. Having failed to
    afford Mr. Phillips’s religious objections neutral considera-
    tion and without any compelling reason for its failure, the
    Commission must afford him the same result it afforded
    the bakers in Mr. Jack’s case. The Court recognizes this
    by reversing the judgment below and holding that the
    Commission’s order “must be set aside.” Ante, at 18.
    Maybe in some future rulemaking or case the Commission
    could adopt a new “knowing” standard for all refusals of
    service and offer neutral reasons for doing so. But, as the
    Court observes, “[h]owever later cases raising these or
    similar concerns are resolved in the future, . . . the rulings
    of the Commission and of the state court that enforced the
    Commission’s order” in this case “must be invalidated.”
    
    Ibid. Mr. Phillips has
    conclusively proven a First
    Amendment violation and, after almost six years facing
    unlawful civil charges, he is entitled to judgment.
    Cite as: 584 U. S. ____ (2018)            1
    Opinion of THOMAS, J.
    SUPREME COURT OF THE UNITED STATES
    _________________
    No. 16–111
    _________________
    MASTERPIECE CAKESHOP, LTD., ET AL., PETITIONERS
    v. COLORADO CIVIL RIGHTS COMMISSION, ET AL.
    ON WRIT OF CERTIORARI TO THE COURT OF APPEALS OF
    COLORADO
    [June 4, 2018]
    JUSTICE THOMAS, with whom JUSTICE GORSUCH joins,
    concurring in part and concurring in the judgment.
    I agree that the Colorado Civil Rights Commission
    (Commission) violated Jack Phillips’ right to freely exer­
    cise his religion. As JUSTICE GORSUCH explains, the
    Commission treated Phillips’ case differently from a simi­
    lar case involving three other bakers, for reasons that can
    only be explained by hostility toward Phillips’ religion.
    See ante, at 2–7 (concurring opinion). The Court agrees
    that the Commission treated Phillips differently, and it
    points out that some of the Commissioners made com­
    ments disparaging Phillips’ religion. See ante, at 12–16.
    Although the Commissioners’ comments are certainly
    disturbing, the discriminatory application of Colorado’s
    public-accommodations law is enough on its own to violate
    Phillips’ rights. To the extent the Court agrees, I join its
    opinion.
    While Phillips rightly prevails on his free-exercise claim,
    I write separately to address his free-speech claim. The
    Court does not address this claim because it has some
    uncertainties about the record. See ante, at 2. Specifically,
    the parties dispute whether Phillips refused to create a
    custom wedding cake for the individual respondents, or
    whether he refused to sell them any wedding cake (includ­
    ing a premade one). But the Colorado Court of Appeals
    2       MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    Opinion of THOMAS, J.
    resolved this factual dispute in Phillips’ favor. The court
    described his conduct as a refusal to “design and create a
    cake to celebrate [a] same-sex wedding.” Craig v. Master-
    piece Cakeshop, Inc., 
    370 P.3d 272
    , 276 (2015); see also
    
    id., at 286
    (“designing and selling a wedding cake”); 
    id., at 283
    (“refusing to create a wedding cake”). And it noted
    that the Commission’s order required Phillips to sell “ ‘any
    product [he] would sell to heterosexual couples,’ ” including
    custom wedding cakes. 
    Id., at 286
    (emphasis added).
    Even after describing his conduct this way, the Court of
    Appeals concluded that Phillips’ conduct was not expres­
    sive and was not protected speech. It reasoned that an
    outside observer would think that Phillips was merely
    complying with Colorado’s public-accommodations law, not
    expressing a message, and that Phillips could post a dis­
    claimer to that effect. This reasoning flouts bedrock prin­
    ciples of our free-speech jurisprudence and would justify
    virtually any law that compels individuals to speak. It
    should not pass without comment.
    I
    The First Amendment, applicable to the States through
    the Fourteenth Amendment, prohibits state laws that
    abridge the “freedom of speech.” When interpreting this
    command, this Court has distinguished between regula­
    tions of speech and regulations of conduct. The latter
    generally do not abridge the freedom of speech, even if
    they impose “incidental burdens” on expression. Sorrell v.
    IMS Health Inc., 
    564 U.S. 552
    , 567 (2011). As the Court
    explains today, public-accommodations laws usually regu­
    late conduct. Ante, at 9–10 (citing Hurley v. Irish-
    American Gay, Lesbian and Bisexual Group of Boston,
    Inc., 
    515 U.S. 557
    , 572 (1995)). “[A]s a general matter,”
    public-accommodations laws do not “target speech” but
    instead prohibit “the act of discriminating against individ­
    uals in the provision of publicly available goods, privileges,
    Cite as: 584 U. S. ____ (2018)             3
    Opinion of THOMAS, J.
    and services.” 
    Id., at 572
    (emphasis added).
    Although public-accommodations laws generally regu­
    late conduct, particular applications of them can burden
    protected speech. When a public-accommodations law
    “ha[s] the effect of declaring . . . speech itself to be the
    public accommodation,” the First Amendment applies with
    full force. 
    Id., at 573;
    accord, Boy Scouts of America v.
    Dale, 
    530 U.S. 640
    , 657–659 (2000). In Hurley, for exam­
    ple, a Massachusetts public-accommodations law prohib-
    ited “ ‘any distinction, discrimination or restriction on ac­
    count of . . . sexual orientation . . . relative to the admis­
    sion of any person to, or treatment in any place of public
    accommodation.’ 
    515 U.S., at 561
    (quoting Mass. Gen.
    Laws §272:98 (1992); ellipsis in original). When this law
    required the sponsor of a St. Patrick’s Day parade to
    include a parade unit of gay, lesbian, and bisexual Irish-
    Americans, the Court unanimously held that the law
    violated the sponsor’s right to free speech. Parades are “a
    form of expression,” this Court explained, and the applica­
    tion of the public-accommodations law “alter[ed] the ex­
    pressive content” of the parade by forcing the sponsor to
    add a new 
    unit. 515 U.S., at 568
    , 572–573. The addition
    of that unit compelled the organizer to “bear witness to the
    fact that some Irish are gay, lesbian, or bisexual”; “suggest
    . . . that people of their sexual orientation have as much
    claim to unqualified social acceptance as heterosexuals”;
    and imply that their participation “merits celebration.”
    
    Id., at 574.
    While this Court acknowledged that the unit’s
    exclusion might have been “misguided, or even hurtful,”
    ibid., it rejected the notion that governments can mandate
    “thoughts and statements acceptable to some groups or,
    indeed, all people” as the “antithesis” of free speech, 
    id., at 579;
    accord, 
    Dale, supra, at 660
    –661.
    The parade in Hurley was an example of what this
    Court has termed “expressive conduct.” 
    See 515 U.S., at 568
    –569. This Court has long held that “the Constitution
    4          MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    Opinion of THOMAS, J.
    looks beyond written or spoken words as mediums of
    expression,” 
    id., at 569,
    and that “[s]ymbolism is a primi­
    tive but effective way of communicating ideas,” West Vir-
    ginia Bd. of Ed. v. Barnette, 
    319 U.S. 624
    , 632 (1943).
    Thus, a person’s “conduct may be ‘sufficiently imbued with
    elements of communication to fall within the scope of the
    First and Fourteenth Amendments.’ ” Texas v. Johnson,
    
    491 U.S. 397
    , 404 (1989). Applying this principle, the
    Court has recognized a wide array of conduct that can
    qualify as expressive, including nude dancing, burning the
    American flag, flying an upside-down American flag with
    a taped-on peace sign, wearing a military uniform, wear­
    ing a black armband, conducting a silent sit-in, refusing to
    salute the American flag, and flying a plain red flag.1
    Of course, conduct does not qualify as protected speech
    simply because “the person engaging in [it] intends thereby
    to express an idea.” United States v. O’Brien, 
    391 U.S. 367
    , 376 (1968). To determine whether conduct is suffi­
    ciently expressive, the Court asks whether it was “intended
    to be communicative” and, “in context, would reasona-
    bly be understood by the viewer to be communicative.”
    Clark v. Community for Creative Non-Violence, 
    468 U.S. 288
    , 294 (1984). But a “ ‘particularized message’ ” is not
    required, or else the freedom of speech “would never reach
    the unquestionably shielded painting of Jackson Pollock,
    music of Arnold Schöenberg, or Jabberwocky verse of
    Lewis Carroll.” 
    Hurley, 515 U.S., at 569
    .
    Once a court concludes that conduct is expressive, the
    ——————
    1 Barnes
    v. Glen Theatre, Inc., 
    501 U.S. 560
    , 565–566 (1991); Texas v.
    Johnson, 
    491 U.S. 397
    , 405–406 (1989); Spence v. Washington, 
    418 U.S. 405
    , 406, 409–411 (1974) (per curiam); Schacht v. United States,
    
    398 U.S. 58
    , 62–63 (1970); Tinker v. Des Moines Independent Commu-
    nity School Dist., 
    393 U.S. 503
    , 505–506 (1969); Brown v. Louisiana,
    
    383 U.S. 131
    , 141–142 (1966) (opinion of Fortas, J.); West Virginia Bd.
    of Ed. v. Barnette, 
    319 U.S. 624
    , 633–634 (1943); Stromberg v. Califor-
    nia, 
    283 U.S. 359
    , 361, 369 (1931).
    Cite as: 584 U. S. ____ (2018)             5
    Opinion of THOMAS, J.
    Constitution limits the government’s authority to restrict
    or compel it. “[O]ne important manifestation of the prin­
    ciple of free speech is that one who chooses to speak may
    also decide ‘what not to say’ ” and “tailor” the content of his
    message as he sees fit. 
    Id., at 573
    (quoting Pacific Gas &
    Elec. Co. v. Public Util. Comm’n of Cal., 
    475 U.S. 1
    , 16
    (1986) (plurality opinion)). This rule “applies not only to
    expressions of value, opinion, or endorsement, but equally
    to statements of fact the speaker would rather avoid.”
    
    Hurley, supra, at 573
    . And it “makes no difference”
    whether the government is regulating the “creati[on],
    distributi[on], or consum[ption]” of the speech. Brown v.
    Entertainment Merchants Assn., 
    564 U.S. 786
    , 792, n. 1
    (2011).
    II
    A
    The conduct that the Colorado Court of Appeals ascribed
    to Phillips—creating and designing custom wedding
    cakes—is expressive. Phillips considers himself an artist.
    The logo for Masterpiece Cakeshop is an artist’s paint
    palate with a paintbrush and baker’s whisk. Behind the
    counter Phillips has a picture that depicts him as an artist
    painting on a canvas. Phillips takes exceptional care with
    each cake that he creates—sketching the design out on
    paper, choosing the color scheme, creating the frosting and
    decorations, baking and sculpting the cake, decorating it,
    and delivering it to the wedding. Examples of his crea­
    tions can be seen on Masterpiece’s website.             See
    http://masterpiececakes.com/wedding-cakes (as last visited
    June 1, 2018).
    Phillips is an active participant in the wedding celebra­
    tion. He sits down with each couple for a consultation
    before he creates their custom wedding cake. He discusses
    their preferences, their personalities, and the details of
    their wedding to ensure that each cake reflects the couple
    6       MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    Opinion of THOMAS, J.
    who ordered it. In addition to creating and delivering the
    cake—a focal point of the wedding celebration—Phillips
    sometimes stays and interacts with the guests at the
    wedding. And the guests often recognize his creations and
    seek his bakery out afterward. Phillips also sees the
    inherent symbolism in wedding cakes. To him, a wedding
    cake inherently communicates that “a wedding has oc­
    curred, a marriage has begun, and the couple should be
    celebrated.” App. 162.
    Wedding cakes do, in fact, communicate this message.
    A tradition from Victorian England that made its way to
    America after the Civil War, “[w]edding cakes are so
    packed with symbolism that it is hard to know where to
    begin.” M. Krondl, Sweet Invention: A History of Dessert
    321 (2011) (Krondl); see also 
    ibid. (explaining the symbol­
    ism behind the color, texture, flavor, and cutting of the
    cake). If an average person walked into a room and saw a
    white, multi-tiered cake, he would immediately know that
    he had stumbled upon a wedding. The cake is “so stand­
    ardised and inevitable a part of getting married that few
    ever think to question it.” Charsley, Interpretation and
    Custom: The Case of the Wedding Cake, 22 Man 93, 95
    (1987). Almost no wedding, no matter how spartan, is
    missing the cake. See 
    id., at 98.
    “A whole series of events
    expected in the context of a wedding would be impossible
    without it: an essential photograph, the cutting, the toast,
    and the distribution of both cake and favours at the wed­
    ding and afterwards.” 
    Ibid. Although the cake
    is eventu­
    ally eaten, that is not its primary purpose. See 
    id., at 95
    (“It is not unusual to hear people declaring that they do
    not like wedding cake, meaning that they do not like to eat
    it. This includes people who are, without question, having
    such cakes for their weddings”); 
    id., at 97
    (“Nothing is
    made of the eating itself ”); Krondl 320–321 (explaining
    that wedding cakes have long been described as “inedi­
    ble”). The cake’s purpose is to mark the beginning of a
    Cite as: 584 U. S. ____ (2018)                    7
    Opinion of THOMAS, J.
    new marriage and to celebrate the couple.2
    Accordingly, Phillips’ creation of custom wedding cakes
    is expressive. The use of his artistic talents to create a
    well-recognized symbol that celebrates the beginning of a
    marriage clearly communicates a message—certainly
    more so than nude dancing, Barnes v. Glen Theatre, Inc.,
    
    501 U.S. 560
    , 565–566 (1991), or flying a plain red flag,
    Stromberg v. California, 
    283 U.S. 359
    , 369 (1931).3 By
    forcing Phillips to create custom wedding cakes for same­
    ——————
    2 The  Colorado Court of Appeals acknowledged that “a wedding cake,
    in some circumstances, may convey a particularized message celebrat­
    ing same-sex marriage,” depending on its “design” and whether it has
    “written inscriptions.” Craig v. Masterpiece Cakeshop, Inc., 
    370 P.3d 272
    , 288 (2015). But a wedding cake needs no particular design or
    written words to communicate the basic message that a wedding is
    occurring, a marriage has begun, and the couple should be celebrated.
    Wedding cakes have long varied in color, decorations, and style, but
    those differences do not prevent people from recognizing wedding cakes
    as wedding cakes. See Charsley, Interpretation and Custom: The Case
    of the Wedding Cake, 22 Man 93, 96 (1987). And regardless, the
    Commission’s order does not distinguish between plain wedding cakes
    and wedding cakes with particular designs or inscriptions; it requires
    Phillips to make any wedding cake for a same-sex wedding that he
    would make for an opposite-sex wedding.
    3 The dissent faults Phillips for not “submitting . . . evidence” that
    wedding cakes communicate a message. Post, at 2, n. 1 (opinion of
    GINSBURG, J.). But this requirement finds no support in our prece­
    dents. This Court did not insist that the parties submit evidence
    detailing the expressive nature of parades, flags, or nude dancing. See
    Hurley v. Irish-American Gay, Lesbian and Bisexual Group of Boston,
    Inc., 
    515 U.S. 557
    , 568–570 (1995); 
    Spence, 418 U.S., at 410
    –411;
    
    Barnes, 501 U.S., at 565
    –566. And we do not need extensive evidence
    here to conclude that Phillips’ artistry is expressive, see 
    Hurley, 515 U.S., at 569
    , or that wedding cakes at least communicate the basic fact
    that “this is a wedding,” see 
    id., at 573–575.
    Nor does it matter that
    the couple also communicates a message through the cake. More than
    one person can be engaged in protected speech at the same time. See
    
    id., at 569–570.
    And by forcing him to provide the cake, Colorado is
    requiring Phillips to be “intimately connected” with the couple’s speech,
    which is enough to implicate his First Amendment rights. See 
    id., at 576.
    8       MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    Opinion of THOMAS, J.
    sex weddings, Colorado’s public-accommodations law
    “alter[s] the expressive content” of his message. 
    Hurley, 515 U.S., at 572
    . The meaning of expressive conduct, this
    Court has explained, depends on “the context in which it
    occur[s].” 
    Johnson, 491 U.S., at 405
    . Forcing Phillips to
    make custom wedding cakes for same-sex marriages re­
    quires him to, at the very least, acknowledge that same-
    sex weddings are “weddings” and suggest that they should
    be celebrated—the precise message he believes his faith
    forbids. The First Amendment prohibits Colorado from
    requiring Phillips to “bear witness to [these] fact[s],”
    
    Hurley, 515 U.S., at 574
    , or to “affir[m] . . . a belief with
    which [he] disagrees,” 
    id., at 573.
                                  B
    The Colorado Court of Appeals nevertheless concluded
    that Phillips’ conduct was “not sufficiently expressive” to
    be protected from state 
    compulsion. 370 P.3d, at 283
    . It
    noted that a reasonable observer would not view Phillips’
    conduct as “an endorsement of same-sex marriage,” but
    rather as mere “compliance” with Colorado’s public-
    accommodations law. 
    Id., at 286
    –287 (citing Rumsfeld v.
    Forum for Academic and Institutional Rights, Inc., 
    547 U.S. 47
    , 64–65 (2006) (FAIR); Rosenberger v. Rector and
    Visitors of Univ. of Va., 
    515 U.S. 819
    , 841–842 (1995);
    PruneYard Shopping Center v. Robins, 
    447 U.S. 74
    , 76–78
    (1980)). It also emphasized that Masterpiece could “disas­
    sociat[e]” itself from same-sex marriage by posting a “dis­
    claimer” stating that Colorado law “requires it not to
    discriminate” or that “the provision of its services does not
    constitute an 
    endorsement.” 370 P.3d, at 288
    . This rea­
    soning is badly misguided.
    1
    The Colorado Court of Appeals was wrong to conclude
    that Phillips’ conduct was not expressive because a rea­
    Cite as: 584 U. S. ____ (2018)            9
    Opinion of THOMAS, J.
    sonable observer would think he is merely complying with
    Colorado’s public-accommodations law. This argument
    would justify any law that compelled protected speech.
    And, this Court has never accepted it. From the begin­
    ning, this Court’s compelled-speech precedents have re­
    jected arguments that “would resolve every issue of power
    in favor of those in authority.” 
    Barnette, 319 U.S., at 636
    .
    Hurley, for example, held that the application of Massa­
    chusetts’ public-accommodations law “requir[ed] [the
    organizers] to alter the expressive content of their pa­
    
    rade.” 515 U.S., at 572
    –573. It did not hold that reason­
    able observers would view the organizers as merely com­
    plying with Massachusetts’ public-accommodations law.
    The decisions that the Colorado Court of Appeals cited
    for this proposition are far afield. It cited three decisions
    where groups objected to being forced to provide a forum
    for a third party’s speech. See 
    FAIR, supra, at 51
    (law
    school refused to allow military recruiters on campus);
    
    Rosenberger, supra, at 822
    –823 (public university refused
    to provide funds to a religious student paper); 
    PruneYard, supra, at 77
    (shopping center refused to allow individuals
    to collect signatures on its property). In those decisions,
    this Court rejected the argument that requiring the
    groups to provide a forum for third-party speech also
    required them to endorse that speech. See 
    FAIR, supra, at 63
    –65; 
    Rosenberger, supra, at 841
    –842; 
    PruneYard, supra, at 85
    –88. But these decisions do not suggest that the
    government can force speakers to alter their own message.
    See Pacific Gas & 
    Elec., 475 U.S., at 12
    (“Notably absent
    from PruneYard was any concern that access . . . might
    affect the shopping center owner’s exercise of his own
    right to speak”); 
    Hurley, supra, at 580
    (similar).
    The Colorado Court of Appeals also noted that Master­
    piece is a “for-profit bakery” that “charges its 
    customers.” 370 P.3d, at 287
    . But this Court has repeatedly rejected
    the notion that a speaker’s profit motive gives the gov­
    10      MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    Opinion of THOMAS, J.
    ernment a freer hand in compelling speech. See Pacific
    Gas & 
    Elec., supra, at 8
    , 16 (collecting cases); Virginia Bd.
    of Pharmacy v. Virginia Citizens Consumer Council, Inc.,
    
    425 U.S. 748
    , 761 (1976) (deeming it “beyond serious
    dispute” that “[s]peech . . . is protected even though it is
    carried in a form that is ‘sold’ for profit”). Further, even
    assuming that most for-profit companies prioritize maxim­
    izing profits over communicating a message, that is not
    true for Masterpiece Cakeshop. Phillips routinely sacri-
    fices profits to ensure that Masterpiece operates in a way
    that represents his Christian faith. He is not open on
    Sundays, he pays his employees a higher-than-average
    wage, and he loans them money in times of need. Phillips
    also refuses to bake cakes containing alcohol, cakes with
    racist or homophobic messages, cakes criticizing God, and
    cakes celebrating Halloween—even though Halloween is
    one of the most lucrative seasons for bakeries. These
    efforts to exercise control over the messages that Master­
    piece sends are still more evidence that Phillips’ conduct is
    expressive. See Miami Herald Publishing Co. v. Tornillo,
    
    418 U.S. 241
    , 256–258 (1974); Walker v. Texas Div., Sons
    of Confederate Veterans, Inc., 576 U. S. ___, ___ (2015)
    (slip op., at 15).
    2
    The Colorado Court of Appeals also erred by suggesting
    that Phillips could simply post a disclaimer, disassociating
    Masterpiece from any support for same-sex marriage.
    Again, this argument would justify any law compelling
    speech. And again, this Court has rejected it. We have
    described similar arguments as “beg[ging] the core ques­
    tion.” 
    Tornillo, supra, at 256
    . Because the government
    cannot compel speech, it also cannot “require speakers to
    affirm in one breath that which they deny in the next.”
    Pacific Gas & 
    Elec., 475 U.S., at 16
    ; see also 
    id., at 15,
    n. 11 (citing 
    PruneYard, 447 U.S., at 99
    (Powell, J., con­
    Cite as: 584 U. S. ____ (2018)                    11
    Opinion of THOMAS, J.
    curring in part and concurring in judgment)). States
    cannot put individuals to the choice of “be[ing] compelled
    to affirm someone else’s belief ” or “be[ing] forced to speak
    when [they] would prefer to remain silent.” 
    Id., at 99.
                                 III
    Because Phillips’ conduct (as described by the Colorado
    Court of Appeals) was expressive, Colorado’s public-
    accommodations law cannot penalize it unless the law
    withstands strict scrutiny. Although this Court some­
    times reviews regulations of expressive conduct under the
    more lenient test articulated in O’Brien,4 that test does not
    apply unless the government would have punished the
    conduct regardless of its expressive component. See, e.g.,
    
    Barnes, 501 U.S., at 566
    –572 (applying O’Brien to evalu­
    ate the application of a general nudity ban to nude danc­
    ing); 
    Clark, 468 U.S., at 293
    (applying O’Brien to evaluate
    the application of a general camping ban to a demonstra­
    tion in the park). Here, however, Colorado would not be
    punishing Phillips if he refused to create any custom
    wedding cakes; it is punishing him because he refuses to
    create custom wedding cakes that express approval of
    same-sex marriage. In cases like this one, our precedents
    demand “ ‘the most exacting scrutiny.’ ” 
    Johnson, 491 U.S., at 412
    ; accord, Holder v. Humanitarian Law Project,
    
    561 U.S. 1
    , 28 (2010).
    The Court of Appeals did not address whether Colo­
    rado’s law survives strict scrutiny, and I will not do so in
    the first instance. There is an obvious flaw, however, with
    ——————
    4 “[A] government regulation [of expressive conduct] is sufficiently
    justified if it is within the constitutional power of the Government; if it
    furthers an important or substantial governmental interest; if the
    governmental interest is unrelated to the suppression of free expres­
    sion; and if the incidental restriction on alleged First Amendment
    freedoms is no greater than is essential to the furtherance of that
    interest.” United States v. O’Brien, 
    391 U.S. 367
    , 377 (1968).
    12      MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    Opinion of THOMAS, J.
    one of the asserted justifications for Colorado’s law. Ac­
    cording to the individual respondents, Colorado can com­
    pel Phillips’ speech to prevent him from “ ‘denigrat[ing] the
    dignity’ ” of same-sex couples, “ ‘assert[ing] [their] inferior-
    ity,’ ” and subjecting them to “ ‘humiliation, frustration, and
    embarrassment.’ ” Brief for Respondents Craig et al. 39
    (quoting J. E. B. v. Alabama ex rel. T. B., 
    511 U.S. 127
    ,
    142 (1994); Heart of Atlanta Motel, Inc. v. United States,
    
    379 U.S. 241
    , 292 (1964) (Goldberg, J., concurring)).
    These justifications are completely foreign to our free-
    speech jurisprudence.
    States cannot punish protected speech because some
    group finds it offensive, hurtful, stigmatic, unreasonable,
    or undignified. “If there is a bedrock principle underlying
    the First Amendment, it is that the government may not
    prohibit the expression of an idea simply because society
    finds the idea itself offensive or disagreeable.” 
    Johnson, supra, at 414
    . A contrary rule would allow the govern­
    ment to stamp out virtually any speech at will. See Morse
    v. Frederick, 
    551 U.S. 393
    , 409 (2007) (“After all, much
    political and religious speech might be perceived as offen­
    sive to some”). As the Court reiterates today, “it is not . . .
    the role of the State or its officials to prescribe what shall
    be offensive.” Ante, at 16. “ ‘Indeed, if it is the speaker’s
    opinion that gives offense, that consequence is a reason for
    according it constitutional protection.’ ” Hustler Magazine,
    Inc. v. Falwell, 
    485 U.S. 46
    , 55 (1988); accord, 
    Johnson, supra, at 408
    –409.         If the only reason a public-
    accommodations law regulates speech is “to produce a
    society free of . . . biases” against the protected groups,
    that purpose is “decidedly fatal” to the law’s constitution­
    ality, “for it amounts to nothing less than a proposal to
    limit speech in the service of orthodox expression.” Hur-
    
    ley, 515 U.S., at 578
    –579; see also United States v. Play-
    boy Entertainment Group, Inc., 
    529 U.S. 803
    , 813 (2000)
    (“Where the designed benefit of a content-based speech
    Cite as: 584 U. S. ____ (2018)           13
    Opinion of THOMAS, J.
    restriction is to shield the sensibilities of listeners, the
    general rule is that the right of expression prevails”). “[A]
    speech burden based on audience reactions is simply
    government hostility . . . in a different guise.” Matal v.
    Tam, 582 U. S. ___, ___ (2017) (KENNEDY, J., concurring in
    part and concurring in judgment) (slip op., at 4).
    Consider what Phillips actually said to the individual
    respondents in this case. After sitting down with them for
    a consultation, Phillips told the couple, “ ‘I’ll make your
    birthday cakes, shower cakes, sell you cookies and brown­
    ies, I just don’t make cakes for same sex weddings.’ ” App.
    168. It is hard to see how this statement stigmatizes gays
    and lesbians more than blocking them from marching in a
    city parade, dismissing them from the Boy Scouts, or
    subjecting them to signs that say “God Hates Fags”—all of
    which this Court has deemed protected by the First
    Amendment. See 
    Hurley, supra, at 574
    –575; 
    Dale, 530 U.S., at 644
    ; Snyder v. Phelps, 
    562 U.S. 443
    , 448 (2011).
    Moreover, it is also hard to see how Phillips’ statement is
    worse than the racist, demeaning, and even threatening
    speech toward blacks that this Court has tolerated in
    previous decisions. Concerns about “dignity” and “stigma”
    did not carry the day when this Court affirmed the right of
    white supremacists to burn a 25-foot cross, Virginia v.
    Black, 
    538 U.S. 343
    (2003); conduct a rally on Martin
    Luther King Jr.’s birthday, Forsyth County v. Nationalist
    Movement, 
    505 U.S. 123
    (1992); or circulate a film featur­
    ing hooded Klan members who were brandishing weapons
    and threatening to “ ‘Bury the niggers,’ ” Brandenburg v.
    Ohio, 
    395 U.S. 444
    , 446, n. 1 (1969) (per curiam).
    Nor does the fact that this Court has now decided Ober-
    gefell v. Hodges, 576 U. S. ___ (2015), somehow diminish
    Phillips’ right to free speech. “It is one thing . . . to con­
    clude that the Constitution protects a right to same-sex
    marriage; it is something else to portray everyone who
    does not share [that view] as bigoted” and unentitled to
    14      MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    Opinion of THOMAS, J.
    express a different view. Id., at ___ (ROBERTS, C. J., dis­
    senting) (slip op., at 29). This Court is not an authority on
    matters of conscience, and its decisions can (and often
    should) be criticized. The First Amendment gives individ­
    uals the right to disagree about the correctness of Oberge-
    fell and the morality of same-sex marriage. Obergefell
    itself emphasized that the traditional understanding of
    marriage “long has been held—and continues to be held—
    in good faith by reasonable and sincere people here and
    throughout the world.” Id., at ___ (majority opinion) (slip
    op., at 4). If Phillips’ continued adherence to that under­
    standing makes him a minority after Obergefell, that is all
    the more reason to insist that his speech be protected. See
    
    Dale, supra, at 660
    (“[T]he fact that [the social acceptance
    of homosexuality] may be embraced and advocated by
    increasing numbers of people is all the more reason to
    protect the First Amendment rights of those who wish to
    voice a different view”).
    *    *     *
    In Obergefell, I warned that the Court’s decision would
    “inevitabl[y] . . . come into conflict” with religious liberty,
    “as individuals . . . are confronted with demands to partic­
    ipate in and endorse civil marriages between same-sex
    couples.” 576 U. S., at ___ (dissenting opinion) (slip op., at
    15). This case proves that the conflict has already
    emerged. Because the Court’s decision vindicates Phillips’
    right to free exercise, it seems that religious liberty has
    lived to fight another day. But, in future cases, the free­
    dom of speech could be essential to preventing Obergefell
    from being used to “stamp out every vestige of dissent”
    and “vilify Americans who are unwilling to assent to the
    new orthodoxy.” Id., at ___ (ALITO, J., dissenting) (slip op.,
    at 6). If that freedom is to maintain its vitality, reasoning
    like the Colorado Court of Appeals’ must be rejected.
    Cite as: 584 U. S. ____ (2018)                   1
    GINSBURG, J., dissenting
    SUPREME COURT OF THE UNITED STATES
    _________________
    No. 16–111
    _________________
    MASTERPIECE CAKESHOP, LTD., ET AL., PETITIONERS
    v. COLORADO CIVIL RIGHTS COMMISSION, ET AL.
    ON WRIT OF CERTIORARI TO THE COURT OF APPEALS OF
    COLORADO
    [June 4, 2018]
    JUSTICE GINSBURG, with whom JUSTICE SOTOMAYOR
    joins, dissenting.
    There is much in the Court’s opinion with which I agree.
    “[I]t is a general rule that [religious and philosophical]
    objections do not allow business owners and other actors
    in the economy and in society to deny protected persons
    equal access to goods and services under a neutral and
    generally applicable public accommodations law.” Ante, at
    9. “Colorado law can protect gay persons, just as it can
    protect other classes of individuals, in acquiring whatever
    products and services they choose on the same terms and
    conditions as are offered to other members of the public.”
    Ante, at 10. “[P]urveyors of goods and services who object
    to gay marriages for moral and religious reasons [may not]
    put up signs saying ‘no goods or services will be sold if
    they will be used for gay marriages.’ ” Ante, at 12. Gay
    persons may be spared from “indignities when they seek
    goods and services in an open market.” Ante, at 18.1 I
    ——————
    1 As JUSTICE THOMAS observes, the Court does not hold that wedding
    cakes are speech or expression entitled to First Amendment protection.
    See ante, at 1 (opinion concurring in part and concurring in judgment).
    Nor could it, consistent with our First Amendment precedents. JUSTICE
    THOMAS acknowledges that for conduct to constitute protected expres-
    sion, the conduct must be reasonably understood by an observer to be
    communicative. Ante, at 4 (citing Clark v. Community for Creative
    2         MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    GINSBURG, J., dissenting
    strongly disagree, however, with the Court’s conclusion
    that Craig and Mullins should lose this case. All of the
    above-quoted statements point in the opposite direction.
    The Court concludes that “Phillips’ religious objection
    was not considered with the neutrality that the Free
    Exercise Clause requires.” Ante, at 17. This conclusion
    rests on evidence said to show the Colorado Civil Rights
    Commission’s (Commission) hostility to religion. Hostility
    is discernible, the Court maintains, from the asserted
    “disparate consideration of Phillips’ case compared to the
    cases of ” three other bakers who refused to make cakes
    requested by William Jack, an amicus here. Ante, at 18.
    The Court also finds hostility in statements made at two
    public hearings on Phillips’ appeal to the Commission.
    Ante, at 12–14. The different outcomes the Court features
    ——————
    Non-Violence, 
    468 U.S. 288
    , 294 (1984)). The record in this case is
    replete with Jack Phillips’ own views on the messages he believes his
    cakes convey. See ante, at 5–6 (THOMAS, J., concurring in part and
    concurring in judgment) (describing how Phillips “considers” and “sees”
    his work). But Phillips submitted no evidence showing that an objec-
    tive observer understands a wedding cake to convey a message, much
    less that the observer understands the message to be the baker’s,
    rather than the marrying couple’s. Indeed, some in the wedding
    industry could not explain what message, or whose, a wedding cake
    conveys. See Charsley, Interpretation and Custom: The Case of the
    Wedding Cake, 22 Man 93, 100–101 (1987) (no explanation of wedding
    cakes’ symbolism was forthcoming “even amongst those who might be
    expected to be the experts”); 
    id., at 104–105
    (the cake cutting tradition
    might signify “the bride and groom . . . as appropriating the cake” from
    the bride’s parents). And Phillips points to no case in which this Court
    has suggested the provision of a baked good might be expressive con-
    duct. Cf. ante, at 7, n. 2 (THOMAS, J., concurring in part and concurring
    in judgment); Hurley v. Irish-American Gay, Lesbian, and Bisexual
    Group of Boston, Inc., 
    515 U.S. 557
    , 568–579 (1995) (citing previous
    cases recognizing parades to be expressive); Barnes v. Glen Theatre,
    Inc., 
    501 U.S. 560
    , 565 (1991) (noting precedents suggesting nude
    dancing is expressive conduct); Spence v. Washington, 
    418 U.S. 405
    ,
    410 (1974) (observing the Court’s decades-long recognition of the
    symbolism of flags).
    Cite as: 584 U. S. ____ (2018)           3
    GINSBURG, J., dissenting
    do not evidence hostility to religion of the kind we have
    previously held to signal a free-exercise violation, nor do
    the comments by one or two members of one of the four
    decisionmaking entities considering this case justify re-
    versing the judgment below.
    I
    On March 13, 2014—approximately three months after
    the ALJ ruled in favor of the same-sex couple, Craig and
    Mullins, and two months before the Commission heard
    Phillips’ appeal from that decision—William Jack visited
    three Colorado bakeries. His visits followed a similar
    pattern. He requested two cakes
    “made to resemble an open Bible. He also requested
    that each cake be decorated with Biblical verses. [He]
    requested that one of the cakes include an image of
    two groomsmen, holding hands, with a red ‘X’ over the
    image. On one cake, he requested [on] one side[,]
    . . . ‘God hates sin. Psalm 45:7’ and on the opposite
    side of the cake ‘Homosexuality is a detestable sin.
    Leviticus 18:2.’ On the second cake, [the one] with the
    image of the two groomsmen covered by a red ‘X’
    [Jack] requested [these words]: ‘God loves sinners’ and
    on the other side ‘While we were yet sinners Christ
    died for us. Romans 5:8.’ ” App. to Pet. for Cert. 319a;
    see 
    id., at 300a,
    310a.
    In contrast to Jack, Craig and Mullins simply requested a
    wedding cake: They mentioned no message or anything
    else distinguishing the cake they wanted to buy from any
    other wedding cake Phillips would have sold.
    One bakery told Jack it would make cakes in the shape
    of Bibles, but would not decorate them with the requested
    messages; the owner told Jack her bakery “does not dis-
    criminate” and “accept[s] all humans.” 
    Id., at 301a
    (inter-
    nal quotation marks omitted). The second bakery owner
    4         MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    GINSBURG, J., dissenting
    told Jack he “had done open Bibles and books many times
    and that they look amazing,” but declined to make the
    specific cakes Jack described because the baker regarded
    the messages as “hateful.” 
    Id., at 310a
    (internal quotation
    marks omitted). The third bakery, according to Jack, said
    it would bake the cakes, but would not include the re-
    quested message. 
    Id., at 319a.2
       Jack filed charges against each bakery with the Colo-
    rado Civil Rights Division (Division). The Division found no
    probable cause to support Jack’s claims of unequal treat-
    ment and denial of goods or services based on his Chris-
    tian religious beliefs. 
    Id., at 297a,
    307a, 316a. In this
    regard, the Division observed that the bakeries regularly
    produced cakes and other baked goods with Christian
    symbols and had denied other customer requests for de-
    signs demeaning people whose dignity the Colorado Anti-
    discrimination Act (CADA) protects. See 
    id., at 305a,
    314a, 324a. The Commission summarily affirmed the
    Division’s no-probable-cause finding. See 
    id., at 326a–
    331a.
    The Court concludes that “the Commission’s considera-
    tion of Phillips’ religious objection did not accord with its
    treatment of [the other bakers’] objections.” Ante, at 15.
    See also ante, at 5–7 (GORSUCH, J., concurring). But the
    cases the Court aligns are hardly comparable. The bakers
    would have refused to make a cake with Jack’s requested
    message for any customer, regardless of his or her reli-
    gion. And the bakers visited by Jack would have sold him
    any baked goods they would have sold anyone else. The
    bakeries’ refusal to make Jack cakes of a kind they would
    not make for any customer scarcely resembles Phillips’
    refusal to serve Craig and Mullins: Phillips would not sell
    ——————
    2 The record provides no ideological explanation for the bakeries’ re-
    fusals. Cf. ante, at 1–2, 9, 11 (GORSUCH, J., concurring) (describing
    Jack’s requests as offensive to the bakers’ “secular” convictions).
    Cite as: 584 U. S. ____ (2018)                    5
    GINSBURG, J., dissenting
    to Craig and Mullins, for no reason other than their sexual
    orientation, a cake of the kind he regularly sold to others.
    When a couple contacts a bakery for a wedding cake, the
    product they are seeking is a cake celebrating their wed-
    ding—not a cake celebrating heterosexual weddings or
    same-sex weddings—and that is the service Craig and
    Mullins were denied. Cf. ante, at 3–4, 9–10 (GORSUCH, J.,
    concurring). Colorado, the Court does not gainsay, prohib-
    its precisely the discrimination Craig and Mullins encoun-
    tered. 
    See supra, at 1
    . Jack, on the other hand, suffered
    no service refusal on the basis of his religion or any other
    protected characteristic. He was treated as any other
    customer would have been treated—no better, no worse.3
    The fact that Phillips might sell other cakes and cookies
    to gay and lesbian customers4 was irrelevant to the issue
    Craig and Mullins’ case presented. What matters is that
    Phillips would not provide a good or service to a same-sex
    ——————
    3 JUSTICE GORSUCH argues that the situations “share all legally sa-
    lient features.” Ante, at 4 (concurring opinion). But what critically
    differentiates them is the role the customer’s “statutorily protected
    trait,” ibid., played in the denial of service. Change Craig and Mullins’
    sexual orientation (or sex), and Phillips would have provided the cake.
    Change Jack’s religion, and the bakers would have been no more
    willing to comply with his request. The bakers’ objections to Jack’s
    cakes had nothing to do with “religious opposition to same-sex wed-
    dings.” Ante, at 6 (GORSUCH, J., concurring). Instead, the bakers
    simply refused to make cakes bearing statements demeaning to people
    protected by CADA. With respect to Jack’s second cake, in particular,
    where he requested an image of two groomsmen covered by a red “X”
    and the lines “God loves sinners” and “While we were yet sinners Christ
    died for us,” the bakers gave not the slightest indication that religious
    words, rather than the demeaning image, prompted the objection. 
    See supra, at 3
    . Phillips did, therefore, discriminate because of sexual
    orientation; the other bakers did not discriminate because of religious
    belief; and the Commission properly found discrimination in one case
    but not the other. Cf. ante, at 4–6 (GORSUCH, J., concurring).
    4 But see ante, at 7 (majority opinion) (acknowledging that Phillips
    refused to sell to a lesbian couple cupcakes for a celebration of their
    union).
    6           MASTERPIECE CAKESHOP, LTD. v. COLORADO
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    GINSBURG, J., dissenting
    couple that he would provide to a heterosexual couple. In
    contrast, the other bakeries’ sale of other goods to Chris-
    tian customers was relevant: It shows that there were no
    goods the bakeries would sell to a non-Christian customer
    that they would refuse to sell to a Christian customer. Cf.
    ante, at 15.
    Nor was the Colorado Court of Appeals’ “difference in
    treatment of these two instances . . . based on the govern-
    ment’s own assessment of offensiveness.” Ante, at 16.
    Phillips declined to make a cake he found offensive where
    the offensiveness of the product was determined solely by
    the identity of the customer requesting it. The three other
    bakeries declined to make cakes where their objection to
    the product was due to the demeaning message the re-
    quested product would literally display. As the Court
    recognizes, a refusal “to design a special cake with words
    or images . . . might be different from a refusal to sell any
    cake at all.” Ante, at 2.5 The Colorado Court of Appeals
    did not distinguish Phillips and the other three bakeries
    based simply on its or the Division’s finding that messages
    ——————
    5 The Court undermines this observation when later asserting that
    the treatment of Phillips, as compared with the treatment of the other
    three bakeries, “could reasonably be interpreted as being inconsistent
    as to the question of whether speech is involved.” Ante, at 15. But
    recall that, while Jack requested cakes with particular text inscribed,
    Craig and Mullins were refused the sale of any wedding cake at all.
    They were turned away before any specific cake design could be dis-
    cussed. (It appears that Phillips rarely, if ever, produces wedding cakes
    with words on them—or at least does not advertise such cakes. See
    Masterpiece Cakeshop, Wedding, http://www.masterpiececakes.com/
    wedding-cakes (as last visited June 1, 2018) (gallery with 31 wedding
    cake images, none of which exhibits words).) The Division and the
    Court of Appeals could rationally and lawfully distinguish between a
    case involving disparaging text and images and a case involving a
    wedding cake of unspecified design. The distinction is not between a
    cake with text and one without, see ante, at 8–9 (GORSUCH, J., concur-
    ring); it is between a cake with a particular design and one whose form
    was never even discussed.
    Cite as: 584 U. S. ____ (2018)            7
    GINSBURG, J., dissenting
    in the cakes Jack requested were offensive while any
    message in a cake for Craig and Mullins was not. The
    Colorado court distinguished the cases on the ground that
    Craig and Mullins were denied service based on an aspect
    of their identity that the State chose to grant vigorous
    protection from discrimination. See App. to Pet. for Cert.
    20a, n. 8 (“The Division found that the bakeries did not
    refuse [Jack’s] request because of his creed, but rather
    because of the offensive nature of the requested mes-
    sage. . . . [T]here was no evidence that the bakeries based
    their decisions on [Jack’s] religion . . . [whereas Phillips]
    discriminat[ed] on the basis of sexual orientation.”). I do
    not read the Court to suggest that the Colorado Legisla-
    ture’s decision to include certain protected characteristics
    in CADA is an impermissible government prescription of
    what is and is not offensive. Cf. ante, at 9–10. To repeat,
    the Court affirms that “Colorado law can protect gay
    persons, just as it can protect other classes of individuals,
    in acquiring whatever products and services they choose
    on the same terms and conditions as are offered to other
    members of the public.” Ante, at 10.
    II
    Statements made at the Commission’s public hearings
    on Phillips’ case provide no firmer support for the Court’s
    holding today. Whatever one may think of the statements
    in historical context, I see no reason why the comments of
    one or two Commissioners should be taken to overcome
    Phillips’ refusal to sell a wedding cake to Craig and Mul-
    lins. The proceedings involved several layers of independ-
    ent decisionmaking, of which the Commission was but one.
    See App. to Pet. for Cert. 5a–6a. First, the Division had to
    find probable cause that Phillips violated CADA. Second,
    the ALJ entertained the parties’ cross-motions for sum-
    mary judgment. Third, the Commission heard Phillips’
    appeal. Fourth, after the Commission’s ruling, the Colo-
    8       MASTERPIECE CAKESHOP, LTD. v. COLORADO
    CIVIL RIGHTS COMM’N
    GINSBURG, J., dissenting
    rado Court of Appeals considered the case de novo. What
    prejudice infected the determinations of the adjudicators
    in the case before and after the Commission? The Court
    does not say. Phillips’ case is thus far removed from the
    only precedent upon which the Court relies, Church of
    Lukumi Babalu Aye, Inc. v. Hialeah, 
    508 U.S. 520
    (1993),
    where the government action that violated a principle of
    religious neutrality implicated a sole decisionmaking body,
    the city council, see 
    id., at 526–528.
                           *    *     *
    For the reasons stated, sensible application of CADA to
    a refusal to sell any wedding cake to a gay couple should
    occasion affirmance of the Colorado Court of Appeals’
    judgment. I would so rule.