Andy Warhol Foundation for Visual Arts, Inc. v. Goldsmith ( 2023 )


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  • (Slip Opinion)              OCTOBER TERM, 2022                                       1
    Syllabus
    NOTE: Where it is feasible, a syllabus (headnote) will be released, as is
    being done in connection with this case, at the time the opinion is issued.
    The syllabus constitutes no part of the opinion of the Court but has been
    prepared by the Reporter of Decisions for the convenience of the reader.
    See United States v. Detroit Timber & Lumber Co., 
    200 U. S. 321
    , 337.
    SUPREME COURT OF THE UNITED STATES
    Syllabus
    ANDY WARHOL FOUNDATION FOR THE VISUAL
    ARTS, INC. v. GOLDSMITH ET AL.
    CERTIORARI TO THE UNITED STATES COURT OF APPEALS FOR
    THE SECOND CIRCUIT
    No. 21–869.      Argued October 12, 2022—Decided May 18, 2023
    In 2016, petitioner Andy Warhol Foundation for the Visual Arts, Inc.
    (AWF) licensed to Condé Nast for $10,000 an image of “Orange
    Prince”—an orange silkscreen portrait of the musician Prince created
    by pop artist Andy Warhol—to appear on the cover of a magazine com-
    memorating Prince. Orange Prince is one of 16 works now known as
    the Prince Series that Warhol derived from a copyrighted photograph
    taken in 1981 by respondent Lynn Goldsmith, a professional photog-
    rapher. Goldsmith had been commissioned by Newsweek in 1981 to
    photograph a then “up and coming” musician named Prince Rogers
    Nelson, after which Newsweek published one of Goldsmith’s photos
    along with an article about Prince. Years later, Goldsmith granted a
    limited license to Vanity Fair for use of one of her Prince photos as an
    “artist reference for an illustration.” The terms of the license included
    that the use would be for “one time” only. Vanity Fair hired Warhol to
    create the illustration, and Warhol used Goldsmith’s photo to create a
    purple silkscreen portrait of Prince, which appeared with an article
    about Prince in Vanity Fair’s November 1984 issue. The magazine
    credited Goldsmith for the “source photograph” and paid her $400. Af-
    ter Prince died in 2016, Vanity Fair’s parent company (Condé Nast)
    asked AWF about reusing the 1984 Vanity Fair image for a special
    edition magazine that would commemorate Prince. When Condé Nast
    learned about the other Prince Series images, it opted instead to pur-
    chase a license from AWF to publish Orange Prince. Goldsmith did
    not know about the Prince Series until 2016, when she saw Orange
    Prince on the cover of Condé Nast’s magazine. Goldsmith notified
    AWF of her belief that it had infringed her copyright. AWF then sued
    Goldsmith for a declaratory judgment of noninfringement or, in the
    2      ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Syllabus
    alternative, fair use. Goldsmith counterclaimed for infringement. The
    District Court considered the four fair use factors in 
    17 U. S. C. §107
    and granted AWF summary judgment on its defense of fair use. The
    Court of Appeals reversed, finding that all four fair use factors favored
    Goldsmith. In this Court, the sole question presented is whether the
    first fair use factor, “the purpose and character of the use, including
    whether such use is of a commercial nature or is for nonprofit educa-
    tional purposes,” §107(1), weighs in favor of AWF’s recent commercial
    licensing to Condé Nast.
    Held: The “purpose and character” of AWF’s use of Goldsmith’s photo-
    graph in commercially licensing Orange Prince to Condé Nast does not
    favor AWF’s fair use defense to copyright infringement. Pp. 12–38.
    (a) AWF contends that the Prince Series works are “transformative,”
    and that the first fair use factor thus weighs in AWF’s favor, because
    the works convey a different meaning or message than the photograph.
    But the first fair use factor instead focuses on whether an allegedly
    infringing use has a further purpose or different character, which is a
    matter of degree, and the degree of difference must be weighed against
    other considerations, like commercialism. Although new expression,
    meaning, or message may be relevant to whether a copying use has a
    sufficiently distinct purpose or character, it is not, without more, dis-
    positive of the first factor. Here, the specific use of Goldsmith’s photo-
    graph alleged to infringe her copyright is AWF’s licensing of Orange
    Prince to Condé Nast. As portraits of Prince used to depict Prince in
    magazine stories about Prince, the original photograph and AWF’s
    copying use of it share substantially the same purpose. Moreover,
    AWF’s use is of a commercial nature. Even though Orange Prince adds
    new expression to Goldsmith’s photograph, in the context of the chal-
    lenged use, the first fair use factor still favors Goldsmith. Pp. 12–27.
    (1) The Copyright Act encourages creativity by granting to the crea-
    tor of an original work a bundle of rights that includes the rights to
    reproduce the copyrighted work and to prepare derivative works. 
    17 U. S. C. §106
    . Copyright, however, balances the benefits of incentives
    to create against the costs of restrictions on copying. This balancing
    act is reflected in the common-law doctrine of fair use, codified in §107,
    which provides: “[T]he fair use of a copyrighted work, . . . for purposes
    such as criticism, comment, news reporting, teaching . . . , scholarship,
    or research, is not an infringement of copyright.” To determine
    whether a particular use is “fair,” the statute enumerates four factors
    to be considered. The factors “set forth general principles, the appli-
    cation of which requires judicial balancing, depending upon relevant
    circumstances.” Google LLC v. Oracle America, Inc., 
    593 U. S. ___
    , ___.
    The first fair use factor, “the purpose and character of the use, in-
    cluding whether such use is of a commercial nature or is for nonprofit
    Cite as: 
    598 U. S. ____
     (2023)                        3
    Syllabus
    educational purposes,” §107(1), considers the reasons for, and nature
    of, the copier’s use of an original work. The central question it asks is
    whether the use “merely supersedes the objects of the original creation
    . . . (supplanting the original), or instead adds something new, with a
    further purpose or different character.” Campbell v. Acuff-Rose Music,
    Inc., 
    510 U. S. 569
    , 579 (internal quotation marks and citations omit-
    ted). As most copying has some further purpose and many secondary
    works add something new, the first factor asks “whether and to what
    extent” the use at issue has a purpose or character different from the
    original. 
    Ibid.
     (emphasis added). The larger the difference, the more
    likely the first factor weighs in favor of fair use. A use that has a fur-
    ther purpose or different character is said to be “transformative,” but
    that too is a matter of degree. 
    Ibid.
     To preserve the copyright owner’s
    right to prepare derivative works, defined in §101 of the Copyright Act
    to include “any other form in which a work may be recast, transformed,
    or adapted,” the degree of transformation required to make “trans-
    formative” use of an original work must go beyond that required to
    qualify as a derivative.
    The Court’s decision in Campbell is instructive. In holding that par-
    ody may be fair use, the Court explained that “parody has an obvious
    claim to transformative value” because “it can provide social benefit,
    by shedding light on an earlier work, and, in the process, creating a
    new one.” 
    510 U. S., at 579
    . The use at issue was 2 Live Crew’s copy-
    ing of Roy Orbison’s song, “Oh, Pretty Woman,” to create a rap deriva-
    tive, “Pretty Woman.” 2 Live Crew transformed Orbison’s song by add-
    ing new lyrics and musical elements, such that “Pretty Woman” had a
    different message and aesthetic than “Oh, Pretty Woman.” But that
    did not end the Court’s analysis of the first fair use factor. The Court
    found it necessary to determine whether 2 Live Crew’s transformation
    rose to the level of parody, a distinct purpose of commenting on the
    original or criticizing it. Further distinguishing between parody and
    satire, the Court explained that “[p]arody needs to mimic an original
    to make its point, and so has some claim to use the creation of its vic-
    tim’s (or collective victims’) imagination, whereas satire can stand on
    its own two feet and so requires justification for the very act of borrow-
    ing.” 
    Id.,
     at 580–581. More generally, when “commentary has no crit-
    ical bearing on the substance or style of the original composition, . . .
    the claim to fairness in borrowing from another’s work diminishes ac-
    cordingly (if it does not vanish), and other factors, like the extent of its
    commerciality, loom larger.” 
    Id., at 580
    .
    Campbell illustrates two important points. First, the fact that a use
    is commercial as opposed to nonprofit is an additional element of the
    first fair use factor. The commercial nature of a use is relevant, but
    not dispositive. It is to be weighed against the degree to which the use
    4      ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Syllabus
    has a further purpose or different character. Second, the first factor
    relates to the justification for the use. In a broad sense, a use that has
    a distinct purpose is justified because it furthers the goal of copyright,
    namely, to promote the progress of science and the arts, without di-
    minishing the incentive to create. In a narrower sense, a use may be
    justified because copying is reasonably necessary to achieve the user’s
    new purpose. Parody, for example, “needs to mimic an original to
    make its point.” 
    Id.,
     at 580–581. Similarly, other commentary or crit-
    icism that targets an original work may have compelling reason to
    “conjure up” the original by borrowing from it. 
    Id., at 588
    . An inde-
    pendent justification like this is particularly relevant to assessing fair
    use where an original work and copying use share the same or highly
    similar purposes, or where wide dissemination of a secondary work
    would otherwise run the risk of substitution for the original or licensed
    derivatives of it. See, e.g., Google, 593 U. S., at ___ (slip op., at 26).
    In sum, if an original work and secondary use share the same or
    highly similar purposes, and the secondary use is commercial, the first
    fair use factor is likely to weigh against fair use, absent some other
    justification for copying. Pp. 13–20.
    (2) The fair use provision, and the first factor in particular, re-
    quires an analysis of the specific “use” of a copyrighted work that is
    alleged to be “an infringement.” §107. The same copying may be fair
    when used for one purpose but not another. See Campbell, 
    510 U. S., at 585
    . Here, Goldsmith’s copyrighted photograph has been used in
    multiple ways. The Court limits its analysis to the specific use alleged
    to be infringing in this case—AWF’s commercial licensing of Orange
    Prince to Condé Nast—and expresses no opinion as to the creation,
    display, or sale of the original Prince Series works. In the context of
    Condé Nast’s special edition magazine commemorating Prince, the
    purpose of the Orange Prince image is substantially the same as that
    of Goldsmith’s original photograph. Both are portraits of Prince used
    in magazines to illustrate stories about Prince. The use also is of a
    commercial nature. Taken together, these two elements counsel
    against fair use here. Although a use’s transformativeness may out-
    weigh its commercial character, in this case both point in the same
    direction. That does not mean that all of Warhol’s derivative works,
    nor all uses of them, give rise to the same fair use analysis. Pp. 20–
    27.
    (b) AWF contends that the purpose and character of its use of Gold-
    smith’s photograph weighs in favor of fair use because Warhol’s silk-
    screen image of the photograph has a different meaning or message.
    By adding new expression to the photograph, AWF says, Warhol made
    transformative use of it. Campbell did describe a transformative use
    as one that “alter[s] the first [work] with new expression, meaning, or
    Cite as: 
    598 U. S. ____
     (2023)                      5
    Syllabus
    message.” 
    510 U. S., at 579
    . But Campbell cannot be read to mean
    that §107(1) weighs in favor of any use that adds new expression,
    meaning, or message. Otherwise, “transformative use” would swallow
    the copyright owner’s exclusive right to prepare derivative works, as
    many derivative works that “recast, transfor[m] or adap[t]” the origi-
    nal, §101, add new expression of some kind. The meaning of a second-
    ary work, as reasonably can be perceived, should be considered to the
    extent necessary to determine whether the purpose of the use is dis-
    tinct from the original. For example, the Court in Campbell considered
    the messages of 2 Live Crew’s song to determine whether the song had
    a parodic purpose. But fair use is an objective inquiry into what a user
    does with an original work, not an inquiry into the subjective intent of
    the user, or into the meaning or impression that an art critic or judge
    draws from a work.
    Even granting the District Court’s conclusion that Orange Prince
    reasonably can be perceived to portray Prince as iconic, whereas Gold-
    smith’s portrayal is photorealistic, that difference must be evaluated
    in the context of the specific use at issue. The purpose of AWF’s recent
    commercial licensing of Orange Prince was to illustrate a magazine
    about Prince with a portrait of Prince. Although the purpose could be
    more specifically described as illustrating a magazine about Prince
    with a portrait of Prince, one that portrays Prince somewhat differ-
    ently from Goldsmith’s photograph (yet has no critical bearing on her
    photograph), that degree of difference is not enough for the first factor
    to favor AWF, given the specific context and commercial nature of the
    use. To hold otherwise might authorize a range of commercial copying
    of photographs to be used for purposes that are substantially the same
    as those of the originals.
    AWF asserts another related purpose of Orange Prince, which is to
    comment on the “dehumanizing nature” and “effects” of celebrity. No
    doubt, many of Warhol’s works, and particularly his uses of repeated
    images, can be perceived as depicting celebrities as commodities. But
    even if such commentary is perceptible on the cover of Condé Nast’s
    tribute to “Prince Rogers Nelson, 1958–2016,” on the occasion of the
    man’s death, the asserted commentary is at Campbell’s lowest ebb: It
    “has no critical bearing on” Goldsmith’s photograph, thus the commen-
    tary’s “claim to fairness in borrowing from” her work “diminishes ac-
    cordingly (if it does not vanish).” Campbell, 
    510 U. S., at 580
    . The
    commercial nature of the use, on the other hand, “loom[s] larger.” 
    Ibid.
    Like satire that does not target an original work, AWF’s asserted com-
    mentary “can stand on its own two feet and so requires justification for
    the very act of borrowing.” 
    Id., at 581
    . Moreover, because AWF’s copy-
    ing of Goldsmith’s photograph was for a commercial use so similar to
    the photograph’s typical use, a particularly compelling justification is
    6      ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Syllabus
    needed. Copying the photograph because doing so was merely helpful
    to convey a new meaning or message is not justification enough. Pp.
    28–37.
    (c) Goldsmith’s original works, like those of other photographers, are
    entitled to copyright protection, even against famous artists. Such pro-
    tection includes the right to prepare derivative works that transform
    the original. The use of a copyrighted work may nevertheless be fair
    if, among other things, the use has a purpose and character that is
    sufficiently distinct from the original. In this case, however, Gold-
    smith’s photograph of Prince, and AWF’s copying use of the photo-
    graph in an image licensed to a special edition magazine devoted to
    Prince, share substantially the same commercial purpose. AWF has
    offered no other persuasive justification for its unauthorized use of the
    photograph. While the Court has cautioned that the four statutory fair
    use factors may not “be treated in isolation, one from another,” but
    instead all must be “weighed together, in light of the purposes of copy-
    right,” Campbell, 
    510 U. S., at 578
    , here AWF challenges only the
    Court of Appeals’ determinations on the first fair use factor, and the
    Court agrees the first factor favors Goldsmith. P. 38.
    
    11 F. 4th 26
    , affirmed.
    SOTOMAYOR, J., delivered the opinion of the Court, in which THOMAS,
    ALITO, GORSUCH, KAVANAUGH, BARRETT, and JACKSON, JJ., joined. GOR-
    SUCH, J., filed a concurring opinion, in which JACKSON, J., joined. KAGAN,
    J., filed a dissenting opinion, in which ROBERTS, C. J., joined.
    Cite as: 
    598 U. S. ____
     (2023)                              1
    Opinion of the Court
    NOTICE: This opinion is subject to formal revision before publication in the
    United States Reports. Readers are requested to notify the Reporter of
    Decisions, Supreme Court of the United States, Washington, D. C. 20543,
    pio@supremecourt.gov, of any typographical or other formal errors.
    SUPREME COURT OF THE UNITED STATES
    _________________
    No. 21–869
    _________________
    ANDY WARHOL FOUNDATION FOR THE VISUAL
    ARTS, INC., PETITIONER v. LYNN
    GOLDSMITH, ET AL.
    ON WRIT OF CERTIORARI TO THE UNITED STATES COURT OF
    APPEALS FOR THE SECOND CIRCUIT
    [May 18, 2023]
    JUSTICE SOTOMAYOR delivered the opinion of the Court.
    This copyright case involves not one, but two artists. The
    first, Andy Warhol, is well known. His images of products
    like Campbell’s soup cans and of celebrities like Marilyn
    Monroe appear in museums around the world. Warhol’s
    contribution to contemporary art is undeniable.
    The second, Lynn Goldsmith, is less well known. But she
    too was a trailblazer. Goldsmith began a career in rock-
    and-roll photography when there were few women in the
    genre. Her award-winning concert and portrait images,
    however, shot to the top. Goldsmith’s work appeared in
    Life, Time, Rolling Stone, and People magazines, not to
    mention the National Portrait Gallery and the Museum of
    Modern Art. She captured some of the 20th century’s great-
    est rock stars: Bob Dylan, Mick Jagger, Patti Smith, Bruce
    Springsteen, and, as relevant here, Prince.
    In 1984, Vanity Fair sought to license one of Goldsmith’s
    Prince photographs for use as an “artist reference.” The
    magazine wanted the photograph to help illustrate a story
    about the musician. Goldsmith agreed, on the condition
    2   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    that the use of her photo be for “one time” only. 
    1 App. 85
    .
    The artist Vanity Fair hired was Andy Warhol. Warhol
    made a silkscreen using Goldsmith’s photo, and Vanity Fair
    published the resulting image alongside an article about
    Prince. The magazine credited Goldsmith for the “source
    photograph,” and it paid her $400. 2 
    id., at 323
    , 325–326.
    Warhol, however, did not stop there. From Goldsmith’s
    photograph, he derived 15 additional works. Later, the
    Andy Warhol Foundation for the Visual Arts, Inc. (AWF)
    licensed one of those works to Condé Nast, again for the
    purpose of illustrating a magazine story about Prince. AWF
    came away with $10,000. Goldsmith received nothing.
    When Goldsmith informed AWF that she believed its use
    of her photograph infringed her copyright, AWF sued her.
    The District Court granted summary judgment for AWF on
    its assertion of “fair use,” 
    17 U. S. C. §107
    , but the Court of
    Appeals for the Second Circuit reversed. In this Court, the
    sole question presented is whether the first fair use factor,
    “the purpose and character of the use, including whether
    such use is of a commercial nature or is for nonprofit edu-
    cational purposes,” §107(1), weighs in favor of AWF’s recent
    commercial licensing to Condé Nast. On that narrow issue,
    and limited to the challenged use, the Court agrees with the
    Second Circuit: The first factor favors Goldsmith, not AWF.
    I
    Lynn Goldsmith is a professional photographer. Her spe-
    cialty is concert and portrait photography of musicians. At
    age 16, Goldsmith got one of her first shots: an image of the
    Beatles’ “trendy boots” before the band performed live on
    The Ed Sullivan Show. S. Michel, Rock Portraits, N. Y.
    Times, Dec. 2, 2007, p. G64. Within 10 years, Goldsmith
    had photographed everyone from Led Zeppelin to James
    Brown (the latter in concert in Kinshasa, no less). At that
    time, Goldsmith “had few female peers.” Ibid. But she was
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     (2023)                    3
    Opinion of the Court
    a self-starter. She quickly became “a leading rock photog-
    rapher” in an era “when women on the scene were largely
    dismissed as groupies.” 
    Ibid.
    In 1981, Goldsmith convinced Newsweek magazine to
    hire her to photograph Prince Rogers Nelson, then an “up
    and coming” and “hot young musician.” 
    2 App. 315
    .
    Newsweek agreed, and Goldsmith took photos of Prince in
    concert at the Palladium in New York City and in her studio
    on West 36th Street. Newsweek ran one of the concert pho-
    tos, together with an article titled “ ‘The Naughty Prince of
    Rock.’ ” 
    Id., at 320
    . Goldsmith retained the other photos.
    She holds copyright in all of them.
    One of Goldsmith’s studio photographs, a black and white
    portrait of Prince, is the original copyrighted work at issue
    in this case. See fig. 1, infra.
    In 1984, Goldsmith, through her agency, licensed that
    photograph to Vanity Fair to serve as an “artist reference
    for an illustration” in the magazine. 
    1 App. 85
    . The terms
    of the license were that the illustration was “to be published
    in Vanity Fair November 1984 issue. It can appear one
    time full page and one time under one quarter page. No
    other usage right granted.” 
    Ibid.
     Goldsmith was to receive
    $400 and a source credit.
    To make the illustration, Vanity Fair hired pop artist
    Andy Warhol. Warhol was already a major figure in Amer-
    ican art, known among other things for his silkscreen por-
    traits of celebrities.1 From Goldsmith’s photograph, Warhol
    ——————
    1 A silkscreen is a fine mesh fabric used in screen printing. Warhol’s
    practice was to deliver a photograph to a professional silkscreen printer
    with instructions for alterations, such as cropping and high contrasting.
    
    1 App. 160
    , 163. The latter alteration would “flatten” the image. Once
    Warhol approved, the printer would “reproduc[e]” the altered image “like
    a photographic negative onto the screen.” 
    Id., at 164
    . For canvas prints,
    Warhol “would then place the screen face down on the canvas, pour ink
    onto the back of the mesh, and use a squeegee to pull the ink through the
    weave and onto the canvas.” 
    Ibid.
     The resulting “high-contrast half-tone
    4    ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    Figure 1. A black and white portrait photograph of Prince
    taken in 1981 by Lynn Goldsmith.
    created a silkscreen portrait of Prince, which appeared
    alongside an article about Prince in the November 1984 is-
    sue of Vanity Fair. See fig. 2, infra. The article, titled “Pur-
    ple Fame,” is primarily about the “sexual style” of the new
    celebrity and his music. Vanity Fair, Nov. 1984, p. 66.
    Goldsmith received her $400 fee, and Vanity Fair credited
    her for the “source photograph.” 
    2 App. 323
    , 325–326. War-
    hol received an unspecified amount.
    In addition to the single illustration authorized by the
    Vanity Fair license, Warhol created 15 other works based
    on Goldsmith’s photograph: 13 silkscreen prints and two
    ——————
    impressions” served as an “ ‘under-drawing,’ ” over which Warhol painted
    colors by hand. 
    Id., at 165
    .
    Cite as: 
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     (2023)                      5
    Opinion of the Court
    Figure 2. A purple silkscreen portrait of Prince created in 1984
    by Andy Warhol to illustrate an article in Vanity Fair.
    pencil drawings. The works are collectively referred to as
    the “Prince Series.” See Appendix, infra. Goldsmith did not
    know about the Prince Series until 2016, when she saw the
    image of an orange silkscreen portrait of Prince (“Orange
    Prince”) on the cover of a magazine published by Vanity
    Fair’s parent company, Condé Nast. See fig. 3, infra.
    By that time, Warhol had died, and the Prince Series had
    passed to the Andy Warhol Foundation for the Visual Arts,
    Inc. AWF no longer possesses the works,2 but it asserts copy-
    right in them. It has licensed images of the works for com-
    mercial and editorial uses. In particular, after Prince died
    in 2016, Condé Nast contacted AWF about the possibility of
    reusing the 1984 Vanity Fair image for a special edition
    magazine that would commemorate Prince. Once AWF in-
    formed Condé Nast about the other Prince Series images,
    however, Condé Nast obtained a license to publish Orange
    ——————
    2 AWF sold 12 of the works to collectors and galleries, and it trans-
    ferred custody of the remaining four works to the Andy Warhol Museum
    in Pittsburgh.
    6   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    Figure 3. An orange silkscreen portrait of Prince on the cover
    of a special edition magazine published in 2016 by Condé Nast.
    Prince instead. The magazine, titled “The Genius of
    Prince,” is a tribute to “Prince Rogers Nelson, 1958–2016.”
    It is “devoted to Prince.” 
    2 App. 352
    . Condé Nast paid AWF
    $10,000 for the license. Goldsmith received neither a fee
    nor a source credit.
    Remember that Goldsmith, too, had licensed her Prince
    images to magazines such as Newsweek, to accompany a
    story about the musician, and Vanity Fair, to serve as an
    artist reference. But that was not all. Between 1981 and
    2016, Goldsmith’s photos of Prince appeared on or between
    the covers of People, Readers Digest, Guitar World, and
    Musician magazines. See, e.g., fig. 4, infra.
    Cite as: 
    598 U. S. ____
     (2023)               7
    Opinion of the Court
    Figure 4. One of Lynn Goldsmith’s photographs of Prince
    on the cover of Musician magazine.
    People magazine, in fact, paid Goldsmith $1,000 to use
    one of her copyrighted photographs in a special collector’s
    edition, “Celebrating Prince: 1958–2016,” just after Prince
    died. People’s tribute, like Condé Nast’s, honors the life and
    music of Prince. Other magazines, including Rolling Stone
    and Time, also released special editions. See fig. 5, infra.
    All of them depicted Prince on the cover. All of them used
    a copyrighted photograph in service of that object. And all
    of them (except Condé Nast) credited the photographer.
    8     ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    Figure 5. Four special edition magazines commemorating Prince
    after he died in 2016.
    When Goldsmith saw Orange Prince on the cover of
    Condé Nast’s special edition magazine, she recognized her
    work. “It’s the photograph,” she later testified. 
    1 App. 290
    .
    Orange Prince crops, flattens, traces, and colors the photo
    but otherwise does not alter it. See fig. 6, infra.
    Cite as: 
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     (2023)                      9
    Opinion of the Court
    Figure 6. Warhol’s orange silkscreen portrait of Prince superimposed
    on Goldsmith’s portrait photograph.
    Goldsmith notified AWF of her belief that it had infringed
    her copyright. AWF then sued Goldsmith and her agency
    for a declaratory judgment of noninfringement or, in the al-
    ternative, fair use. Goldsmith counterclaimed for infringe-
    ment.
    The District Court granted summary judgment for AWF.
    
    382 F. Supp. 3d 312
    , 316 (SDNY 2019). The court consid-
    ered the four fair use factors enumerated in 
    17 U. S. C. §107
    and held that the Prince Series works made fair use of Gold-
    smith’s photograph. As to the first factor, the works were
    “transformative” because, looking at them and the photo-
    graph “side-by-side,” they “have a different character, give
    Goldsmith’s photograph a new expression, and employ new
    aesthetics with creative and communicative results distinct
    from Goldsmith’s.” 
    382 F. Supp. 3d, at
    325–326 (internal
    quotation marks and alterations omitted). In particular,
    the works “can reasonably be perceived to have transformed
    Prince from a vulnerable, uncomfortable person to an
    10   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    iconic, larger-than-life figure,” such that “each Prince Se-
    ries work is immediately recognizable as a ‘Warhol’ rather
    than as a photograph of Prince.” 
    Id., at 326
    . Although the
    second factor, the nature of Goldsmith’s copyrighted work
    (creative and unpublished), “would ordinarily weigh in
    [her] favor . . . , this factor [was] of limited importance be-
    cause the Prince Series works are transformative.” 
    Id., at 327
    . The third factor, the amount and substantiality of the
    portion used in relation to the copyrighted work, favored
    AWF because, according to the District Court, “Warhol re-
    moved nearly all the photograph’s protectible elements in
    creating the Prince Series.” 
    Id., at 330
    . Finally, the fourth
    factor likewise favored AWF because “the Prince Series
    works are not market substitutes that have harmed—or
    have the potential to harm—Goldsmith.” 
    Id., at 331
    .
    The Court of Appeals for the Second Circuit reversed and
    remanded. 
    11 F. 4th 26
    , 54 (2021). It held that all four fair
    use factors favored Goldsmith. On the first factor, “the pur-
    pose and character of the use,” §107(1), the Court of Appeals
    rejected the notion that “any secondary work that adds a
    new aesthetic or new expression to its source material is
    necessarily transformative.” Id., at 38–39. The question
    was, instead, “whether the secondary work’s use of its
    source material is in service of a fundamentally different
    and new artistic purpose and character.” Id., at 42 (internal
    quotation marks omitted). Such “transformative purpose
    and character must, at bare minimum, comprise something
    more than the imposition of another artist’s style on the pri-
    mary work.” Ibid. Here, however, “the overarching purpose
    and function of the two works at issue . . . is identical, not
    merely in the broad sense that they are created as works of
    visual art, but also in the narrow but essential sense that
    they are portraits of the same person.” Ibid. (footnote omit-
    ted). The Court of Appeals also rejected the District Court’s
    logic that “ ‘each Prince Series work’ ” is transformative be-
    cause it “ ‘is immediately recognizable as a “Warhol,” ’ ”
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     (2023)                 11
    Opinion of the Court
    which the Court of Appeals believed would “create a celeb-
    rity-plagiarist privilege.” 
    Id., at 43
    ; see also 
    ibid.
     (“[T]he
    fact that Martin Scorsese’s recent film The Irishman is rec-
    ognizably ‘a Scorsese’ does not absolve him of the obligation
    to license the original book” (some internal quotation marks
    and alterations omitted)).
    On the other three factors, the Court of Appeals found
    that the creative and unpublished nature of Goldsmith’s
    photograph favored her, 
    id., at 45
    ; that the amount and sub-
    stantiality of the portion taken (here, “the ‘essence’ ” of the
    photograph) was not reasonable in relation to the purpose
    of the use, 
    id.,
     at 45–47; and that AWF’s commercial licens-
    ing encroached on Goldsmith’s protected market to license
    her photograph “to publications for editorial purposes and
    to other artists to create derivative works,” 
    id.,
     at 48–51.3
    The court noted that there was “no material dispute that
    both Goldsmith and AWF have sought to license (and in-
    deed have successfully licensed) their respective depictions
    of Prince to popular print magazines to accompany articles
    about him.” 
    Id., at 49
     (footnote omitted).
    Finally, although the District Court had not reached the
    issue, the Court of Appeals rejected AWF’s argument that
    the Prince Series works were not substantially similar to
    Goldsmith’s photograph. See 
    id.,
     at 52–54.
    Judge Jacobs concurred. He stressed that the Court of
    Appeals’ holding “d[id] not consider, let alone decide,
    whether the infringement here encumbers the original
    Prince Series works.” 
    Id., at 54
    . Instead, “the only use at
    ——————
    3 The Court of Appeals considered not only the possibility of market
    harm caused by the actions of AWF but also “whether ‘unrestricted and
    widespread conduct of the sort engaged in by [AWF] would result in a
    substantially adverse impact on the potential market’ ” for the photo-
    graph, including the market for derivative works. 
    11 F. 4th 26
    , 49–50
    (CA2 2021) (quoting Campbell v. Acuff-Rose Music, Inc., 
    510 U. S. 569
    ,
    590 (1994)); see also Harper & Row, Publishers, Inc. v. Nation Enter-
    prises, 
    471 U. S. 539
    , 568 (1985).
    12   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    issue” was “the Foundation’s commercial licensing” of im-
    ages of the Prince Series. Id., at 55.
    This Court granted certiorari. 
    596 U. S. ___
     (2022).
    II
    AWF does not challenge the Court of Appeals’ holding
    that Goldsmith’s photograph and the Prince Series works
    are substantially similar. The question here is whether
    AWF can defend against a claim of copyright infringement
    because it made “fair use” of Goldsmith’s photograph. 
    17 U. S. C. §107
    .
    Although the Court of Appeals analyzed each fair use fac-
    tor, the only question before this Court is whether the court
    below correctly held that the first factor, “the purpose and
    character of the use, including whether such use is of a com-
    mercial nature or is for nonprofit educational purposes,”
    §107(1), weighs in Goldsmith’s favor. AWF contends that
    the Prince Series works are “transformative,” and that the
    first factor therefore weighs in its favor, because the works
    convey a different meaning or message than the photo-
    graph. Brief for Petitioner 33. The Court of Appeals erred,
    according to AWF, by not considering that new expression.
    Id., at 47–48.
    But the first fair use factor instead focuses on whether an
    allegedly infringing use has a further purpose or different
    character, which is a matter of degree, and the degree of
    difference must be weighed against other considerations,
    like commercialism. Campbell v. Acuff-Rose Music, Inc.,
    
    510 U. S. 569
    , 579 (1994). Although new expression may be
    relevant to whether a copying use has a sufficiently distinct
    purpose or character, it is not, without more, dispositive of
    the first factor.
    Here, the specific use of Goldsmith’s photograph alleged
    to infringe her copyright is AWF’s licensing of Orange
    Prince to Condé Nast. As portraits of Prince used to depict
    Cite as: 
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     (2023)             13
    Opinion of the Court
    Prince in magazine stories about Prince, the original photo-
    graph and AWF’s copying use of it share substantially the
    same purpose. Moreover, the copying use is of a commercial
    nature. Even though Orange Prince adds new expression
    to Goldsmith’s photograph, as the District Court found, this
    Court agrees with the Court of Appeals that, in the context
    of the challenged use, the first fair use factor still favors
    Goldsmith.
    A
    The Copyright Act encourages creativity by granting to
    the author of an original work “a bundle of exclusive rights.”
    Harper & Row, Publishers, Inc. v. Nation Enterprises, 
    471 U. S. 539
    , 546 (1985); see U. S. Const., Art. I, §8, cl. 8 (“The
    Congress shall have Power . . . To Promote the Progress of
    Science and useful Arts, by securing for limited Times to
    Authors and Inventors the exclusive Right to their respec-
    tive Writings and Discoveries”). That bundle includes the
    rights to reproduce the copyrighted work, to prepare deriv-
    ative works, and, in the case of pictorial or graphic works,
    to display the copyrighted work publicly. 
    17 U. S. C. §106
    .
    The Act, however, “reflects a balance of competing claims
    upon the public interest: Creative work is to be encouraged
    and rewarded, but private motivation must ultimately
    serve the cause of promoting broad public availability of lit-
    erature, music, and the other arts.” Twentieth Century Mu-
    sic Corp. v. Aiken, 
    422 U. S. 151
    , 156 (1975). Copyright thus
    trades off the benefits of incentives to create against the
    costs of restrictions on copying. The Act, for example, limits
    the duration of copyright, §§302–305, as required by the
    Constitution; makes facts and ideas uncopyrightable, §102;
    and limits the scope of copyright owners’ exclusive rights,
    §§107–122.
    This balancing act between creativity and availability
    (including for use in new works) is reflected in one such lim-
    itation, the defense of “fair use.” In 1976, Congress codified
    14   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    the common-law doctrine of fair use in §107, which pro-
    vides: “[T]he fair use of a copyrighted work, . . . for purposes
    such as criticism, comment, news reporting, teaching . . . ,
    scholarship, or research, is not an infringement of copy-
    right.” To determine whether a particular use is “fair,” the
    statute sets out four factors to be considered:
    “(1) the purpose and character of the use, including
    whether such use is of a commercial nature or is for
    nonprofit educational purposes;
    “(2) the nature of the copyrighted work;
    “(3) the amount and substantiality of the portion
    used in relation to the copyrighted work as a whole; and
    “(4) the effect of the use upon the potential market
    for or value of the copyrighted work.”
    The fair use doctrine “permits courts to avoid rigid appli-
    cation of the copyright statute when, on occasion, it would
    stifle the very creativity which that law is designed to fos-
    ter.” Stewart v. Abend, 
    495 U. S. 207
    , 236 (1990) (internal
    quotation marks omitted). The Act’s fair use provision, in
    turn, “set[s] forth general principles, the application of
    which requires judicial balancing, depending upon relevant
    circumstances.” Google LLC v. Oracle America, Inc., 
    593 U. S. ___
    , ___ (2021) (slip op., at 14). Because those princi-
    ples apply across a wide range of copyrightable material,
    from books to photographs to software, fair use is a “flexi-
    ble” concept, and “its application may well vary depending
    on context.” 
    Id.,
     at ___ (slip op., at 15). For example, in
    applying the fair use provision, “copyright’s protection may
    be stronger where the copyrighted material . . . serves an
    artistic rather than a utilitarian function.” 
    Ibid.
    1
    The first fair use factor is “the purpose and character of
    the use, including whether such use is of a commercial na-
    ture or is for nonprofit educational purposes.” §107(1). This
    Cite as: 
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     (2023)                    15
    Opinion of the Court
    factor considers the reasons for, and nature of, the copier’s
    use of an original work. The “central” question it asks is
    “whether the new work merely ‘supersede[s] the objects’ of
    the original creation . . . (‘supplanting’ the original), or in-
    stead adds something new, with a further purpose or differ-
    ent character.” Campbell, 
    510 U. S., at 579
     (quoting Folsom
    v. Marsh, 
    9 F. Cas. 342
    , 348 (No. 4,901) (CC Mass. 1841)
    (Story, J.), and Harper & Row, 
    471 U. S., at 562
    ). In that
    way, the first factor relates to the problem of substitution—
    copyright’s bête noire. The use of an original work to
    achieve a purpose that is the same as, or highly similar to,
    that of the original work is more likely to substitute for, or
    “ ‘supplan[t],’ ” the work, 
    ibid.
    Consider the “purposes” listed in the preamble paragraph
    of §107: “criticism, comment, news reporting, teaching . . . ,
    scholarship, or research.” Although the examples given are
    “ ‘illustrative and not limitative,’ ” they reflect “the sorts of
    copying that courts and Congress most commonly ha[ve]
    found to be fair uses,” and so may guide the first factor in-
    quiry. Campbell, 
    510 U. S., at
    577–578 (quoting §101). As
    the Court of Appeals observed, the “examples are easily un-
    derstood,” as they contemplate the use of an original work
    to “serv[e] a manifestly different purpose from the [work]
    itself.” 11 F. 4th, at 37. Criticism of a work, for instance,
    ordinarily does not supersede the objects of, or supplant, the
    work. Rather, it uses the work to serve a distinct end.4
    Not every instance will be clear cut, however. Whether a
    use shares the purpose or character of an original work, or
    instead has a further purpose or different character, is a
    matter of degree. Most copying has some further purpose,
    ——————
    4 Take a critical book review, for example. Not only does the review, as
    a whole, serve a different purpose than the book; each quoted passage
    within the review likely serves a different purpose (as an object of criti-
    cism) than it does in the book. That may not always be so, however, and
    a court must consider each use within the whole to determine whether
    the copying is fair. W. Patry, Fair Use §3:1, pp. 129–130 (2022).
    16   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    in the sense that copying is socially useful ex post. Many
    secondary works add something new. That alone does not
    render such uses fair. Rather, the first factor (which is just
    one factor in a larger analysis) asks “whether and to what
    extent” the use at issue has a purpose or character different
    from the original. Campbell, 
    510 U. S., at 579
     (emphasis
    added). The larger the difference, the more likely the first
    factor weighs in favor of fair use. The smaller the differ-
    ence, the less likely.
    A use that has a further purpose or different character is
    said to be “ ‘transformative.’ ” 
    Ibid.
     (quoting P. Leval, To-
    ward a Fair Use Standard, 
    103 Harv. L. Rev. 1105
    , 1111
    (1990) (hereinafter Leval)). As before, “transformative-
    ness” is a matter of degree. See Campbell, 
    510 U. S., at 579
    .
    That is important because the word “transform,” though not
    included in §107, appears elsewhere in the Copyright Act.
    The statute defines derivative works, which the copyright
    owner has “the exclusive righ[t]” to prepare, §106(2), to in-
    clude “any other form in which a work may be recast, trans-
    formed, or adapted,” §101. In other words, the owner has a
    right to derivative transformations of her work. Such
    transformations may be substantial, like the adaptation of
    a book into a movie. To be sure, this right is “[s]ubject to”
    fair use. §106; see also §107. The two are not mutually
    exclusive. But an overbroad concept of transformative use,
    one that includes any further purpose, or any different
    character, would narrow the copyright owner’s exclusive
    right to create derivative works. To preserve that right, the
    degree of transformation required to make “transformative”
    use of an original must go beyond that required to qualify
    as a derivative.5
    ——————
    5 In theory, the question of transformative use or transformative pur-
    pose can be separated from the question whether there has been trans-
    formation of a work. In practice, however, the two may overlap. Com-
    pare, e.g., Núñez v. Caribbean Int’l News Corp., 
    235 F. 3d 18
    , 21–23 (CA1
    Cite as: 
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     (2023)                   17
    Opinion of the Court
    For example, this Court in Campbell considered whether
    parody may be fair use. In holding that it may, the Court
    explained that “parody has an obvious claim to transform-
    ative value” because “it can provide social benefit, by shed-
    ding light on an earlier work, and, in the process, creating
    a new one.” 
    510 U. S., at 579
    . The use at issue in Campbell
    was 2 Live Crew’s copying of certain lyrics and musical ele-
    ments from Roy Orbison’s song, “Oh, Pretty Woman,” to cre-
    ate a rap derivative titled “Pretty Woman.” Without a
    doubt, 2 Live Crew transformed Orbison’s song by adding
    new lyrics and musical elements, such that “Pretty Woman”
    had a new message and different aesthetic than “Oh, Pretty
    Woman.” Indeed, the whole genre of music changed from
    rock ballad to rap. That was not enough for the first factor
    to weigh in favor of fair use, however. The Court found it
    necessary to determine whether 2 Live Crew’s transfor-
    mation of Orbison’s song rose to the level of parody, a dis-
    tinct purpose of commenting on the original or criticizing it.
    See 
    id.,
     at 580–583.
    Distinguishing between parody (which targets an author
    or work for humor or ridicule) and satire (which ridicules
    society but does not necessarily target an author or work),
    the Court further explained that “[p]arody needs to mimic
    an original to make its point, and so has some claim to use
    the creation of its victim’s (or collective victims’) imagina-
    tion, whereas satire can stand on its own two feet and so
    requires justification for the very act of borrowing.” 
    Id.,
     at
    580–581. More generally, when “commentary has no criti-
    ——————
    2000) (newspaper’s reproduction, without alteration, of photograph of
    beauty pageant winner to explain controversy over whether her title
    should be withdrawn had transformative purpose because “ ‘the pictures
    were the story’ ”), with Leibovitz v. Paramount Pictures Corp., 
    137 F. 3d 109
    , 114–115 (CA2 1998) (film advertisement’s alteration of well-known
    photograph by superimposing actor’s face on actress’ body had trans-
    formative purpose of parody).
    18    ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    cal bearing on the substance or style of the original compo-
    sition, . . . the claim to fairness in borrowing from another’s
    work diminishes accordingly (if it does not vanish), and
    other factors, like the extent of its commerciality, loom
    larger.” Id., at 580; see also id., at 597 (Kennedy, J., con-
    curring).
    This discussion illustrates two important points: First,
    the fact that a use is commercial as opposed to nonprofit is
    an additional “element of the first factor.” Id., at 584. The
    commercial nature of the use is not dispositive. Ibid.;
    Google, 593 U. S., at ___ (slip op., at 27). But it is relevant.
    As the Court explained in Campbell, it is to be weighed
    against the degree to which the use has a further purpose
    or different character. See 
    510 U. S., at 579
     (“[T]he more
    transformative the new work, the less will be the signifi-
    cance of other factors, like commercialism, that may weigh
    against a finding of fair use”); see also 
    id., at 580, 585
    .6
    Second, the first factor also relates to the justification for
    the use. In a broad sense, a use that has a distinct purpose
    is justified because it furthers the goal of copyright, namely,
    to promote the progress of science and the arts, without di-
    minishing the incentive to create. See 
    id., at 579
    ; Authors
    Guild v. Google, Inc., 
    804 F. 3d 202
    , 214 (CA2 2015) (Leval,
    J.) (“The more the appropriator is using the copied material
    for new, transformative purposes, the more it serves copy-
    right’s goal of enriching public knowledge and the less
    likely it is that the appropriation will serve as a substitute
    for the original or its plausible derivatives, shrinking the
    protected market opportunities of the copyrighted work”).
    ——————
    6 The authors of the Copyright Act of 1976 included the language,
    “ ‘whether such use is of a commercial nature or is for non-profit educa-
    tional purposes,’ ” in the first fair use factor “to state explicitly” that, “as
    under the present law, the commercial or non-profit character of an ac-
    tivity, while not conclusive with respect to fair use, can and should be
    weighed along with other factors.” H. R. Rep. No. 94–1476, p. 66 (1976).
    Cite as: 
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     (2023)                    19
    Opinion of the Court
    A use that shares the purpose of a copyrighted work, by con-
    trast, is more likely to provide “the public with a substantial
    substitute for matter protected by the [copyright owner’s]
    interests in the original wor[k] or derivatives of [it],” 
    id., at 207
    , which undermines the goal of copyright.
    In a narrower sense, a use may be justified because copy-
    ing is reasonably necessary to achieve the user’s new pur-
    pose. Parody, for example, “needs to mimic an original to
    make its point.” Campbell, 
    510 U. S., at
    580–581. Simi-
    larly, other commentary or criticism that targets an origi-
    nal work may have compelling reason to “ ‘conjure up’ ” the
    original by borrowing from it. 
    Id., at 588
    .7 An independent
    justification like this is particularly relevant to assessing
    fair use where an original work and copying use share the
    same or highly similar purposes, or where wide dissemina-
    tion of a secondary work would otherwise run the risk of
    substitution for the original or licensed derivatives of it.
    See 
    id., at 580, n. 14
    ; Harper & Row, 
    471 U. S., at 557
    . Once
    again, the question of justification is one of degree. See
    Leval 1111 (“[I]t is not sufficient simply to conclude
    whether or not justification exists. The question remains
    how powerful, or persuasive, is the justification, because
    the court must weigh the strength of the secondary user’s
    justification against factors favoring the copyright owner”).
    In sum, the first fair use factor considers whether the use
    of a copyrighted work has a further purpose or different
    character, which is a matter of degree, and the degree of
    ——————
    7 Return to the example of a book review. The review’s use of quoted
    material may be justified in both the broad and the narrower senses.
    First, the use is likely to serve a different purpose than the material it-
    self. See n. 4, supra. Second, there may be compelling reason to borrow
    from the original to achieve that purpose because the review targets the
    material for comment or criticism. But again, the question of justifica-
    tion will depend on the individual use or uses. See Patry, Fair Use §3:1,
    at 129–130. Even book reviews are not entitled to a presumption of fair-
    ness. Campbell, 
    510 U. S., at 581
    .
    20    ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    difference must be balanced against the commercial nature
    of the use. If an original work and a secondary use share
    the same or highly similar purposes, and the secondary use
    is of a commercial nature, the first factor is likely to weigh
    against fair use, absent some other justification for copy-
    ing.8
    2
    The fair use provision, and the first factor in particular,
    requires an analysis of the specific “use” of a copyrighted
    work that is alleged to be “an infringement.” §107. The
    same copying may be fair when used for one purpose but
    not another. See Campbell, 
    510 U. S., at 585
     (contrasting
    the use of a copyrighted work “to advertise a product, even
    in a parody,” with “the sale of a parody for its own sake, let
    alone one performed a single time by students in school”);
    Sony Corp. of America v. Universal City Studios, Inc., 
    464 U. S. 417
    , 449–451 (1984) (contrasting the recording of TV
    ——————
    8 Consider, for example, this Court’s analysis of the first factor in
    Google LLC v. Oracle America, Inc., 
    593 U. S. ___
     (2021). Google stressed
    that “[t]he fact that computer programs are primarily functional makes
    it difficult to apply traditional copyright concepts in that technological
    world.” 
    Id.,
     at ___ (slip op., at 35). Still, in evaluating the purpose and
    character of Google’s use of Sun Microsystems’ code, the Court looked,
    first, to whether the purpose of the use was significantly different from
    that of the original; and, second, to the strength of other justifications for
    the use. Although Google’s use was commercial in nature, it copied Sun’s
    code, which was “created for use in desktop and laptop computers,” “only
    insofar as needed to include tasks that would be useful in
    smartphone[s].” 
    Id.,
     at ___ (slip op., at 26). That is, Google put Sun’s
    code to use in the “distinct and different computing environment” of its
    own Android platform, a new system created for new products. 
    Ibid.
    Moreover, the use was justified in that context because “shared inter-
    faces are necessary for different programs to speak to each other” and
    because “reimplementation of interfaces is necessary if programmers are
    to be able to use their acquired skills.” Ibid.; see also 
    id.,
     at ___ (slip op.,
    at 8).
    Cite as: 
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    Opinion of the Court
    “for a commercial or profit-making purpose” with “private
    home use”).
    Here, Goldsmith’s copyrighted photograph has been used
    in multiple ways: After Goldsmith licensed the photograph
    to Vanity Fair to serve as an artist reference, Warhol used
    the photograph to create the Vanity Fair illustration and
    the other Prince Series works. Vanity Fair then used the
    photograph, pursuant to the license, when it published
    Warhol’s illustration in 1984. Finally, AWF used the pho-
    tograph when it licensed an image of Warhol’s Orange
    Prince to Condé Nast in 2016. Only that last use, however,
    AWF’s commercial licensing of Orange Prince to Condé
    Nast, is alleged to be infringing.9 We limit our analysis ac-
    cordingly. In particular, the Court expresses no opinion as
    to the creation, display, or sale of any of the original Prince
    Series works.10
    ——————
    9 AWF sought a declaratory judgment that would cover the original
    Prince Series works, but Goldsmith has abandoned all claims to relief
    other than her claim as to the 2016 Condé Nast license and her request
    for prospective relief as to similar commercial licensing. Brief for Re-
    spondents 3, 17–18; Tr. of Oral Arg. 80–82.
    10 The dissent, however, focuses on a case that is not before the Court.
    No, not whether Francis Bacon would have made fair use of Velásquez’s
    painting, had American copyright law applied in Europe with a term of
    300 years post mortem auctoris. But cf. post, at 32–34 (opinion of KAGAN,
    J.). Rather, Congress has directed courts to examine the purpose and
    character of the challenged “use.” 
    17 U. S. C. §107
    (1). Yet the dissent
    assumes that any and all uses of an original work entail the same first-
    factor analysis based solely on the content of a secondary work. This
    assumption contradicts the fair use statute and this Court’s precedents.
    See supra, at 20–21. Had AWF’s use been solely for teaching purposes,
    that clearly would affect the analysis, and the statute permits no other
    conclusion. Preferring not to focus on the specific use alleged to infringe
    Goldsmith’s copyright, the dissent begins with a sleight of hand, see post,
    at 1, n. 1, and continues with a false equivalence between AWF’s com-
    mercial licensing and Warhol’s original creation. The result is a series
    of misstatements and exaggerations, from the dissent’s very first sen-
    22    ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    A typical use of a celebrity photograph is to accompany
    stories about the celebrity, often in magazines. For exam-
    ple, Goldsmith licensed her photographs of Prince to illus-
    trate stories about Prince in magazines such as Newsweek,
    Vanity Fair, and People. Supra, at 3–6. She even licensed
    her photographs for that purpose after Prince died in 2016.
    Supra, at 7. A photographer may also license her creative
    work to serve as a reference for an artist, like Goldsmith
    did in 1984 when Vanity Fair wanted an image of Prince
    created by Warhol to illustrate an article about Prince. As
    noted by the Court of Appeals, Goldsmith introduced “un-
    controverted” evidence “that photographers generally li-
    cense others to create stylized derivatives of their work in
    the vein of the Prince Series.” 11 F. 4th, at 50; see 
    2 App. 291
    –299. In fact, Warhol himself paid to license photo-
    graphs for some of his artistic renditions. Such licenses, for
    photographs or derivatives of them, are how photographers
    like Goldsmith make a living. They provide an economic
    incentive to create original works, which is the goal of copy-
    right.
    In 2016, AWF licensed an image of Orange Prince to
    Condé Nast to appear on the cover of a commemorative edi-
    tion magazine about Prince. The edition, titled “The Genius
    of Prince,” celebrates the life and work of “Prince Rogers
    Nelson, 1958–2016.” It is undisputed here that the edition
    is “devoted to Prince.” 
    2 App. 352
    . In addition to AWF’s
    image on the cover, the magazine contains numerous con-
    cert and studio photographs of Prince. In that context, the
    purpose of the image is substantially the same as that of
    Goldsmith’s photograph. Both are portraits of Prince used
    ——————
    tence, post, at 1 (“Today, the Court declares that Andy Warhol’s eye-pop-
    ping silkscreen of Prince . . . is (in copyright lingo) not ‘transformative’ ”),
    to its very last, post, at 36 (“[The majority opinion] will make our world
    poorer”).
    Cite as: 
    598 U. S. ____
     (2023)                     23
    Opinion of the Court
    in magazines to illustrate stories about Prince.11 Such “en-
    vironment[s]” are not “distinct and different.” Google, 593
    ——————
    11 The Court of Appeals observed that the “purpose and function of the
    two works at issue here is identical, not merely in the broad sense that
    they are created as works of visual art, but also in the narrow but essen-
    tial sense that they are portraits of the same person.” 11 F. 4th, at 42
    (footnote omitted). This Court goes somewhat “further and examine[s]
    the copying’s more specifically described ‘purpose[s]’ ” in the context of
    the particular use at issue (here, in a magazine about Prince). Google,
    593 U. S., at ___ (slip op., at 25). The Court does not define the purpose
    as simply “commercial” or “commercial licensing.” Post, at 18, 20, n. 7,
    25, n. 8 (KAGAN, J., dissenting). Nor does the Court view Goldsmith’s
    photograph and Warhol’s illustration as “fungible products in the maga-
    zine market.” Post, at 18; see post, at 10. Rather, the Court finds signif-
    icant the degree of similarity between the specific purposes of the origi-
    nal work and the secondary use at issue.
    According to the dissent, the fact that a magazine editor might prefer
    one image to the other must mean the secondary use is transformative,
    either because it has a different aesthetic or conveys a different message.
    Post, at 10. The Court, because it fails to understand the difference, does
    not have “much of a future in magazine publishing,” the dissent chides.
    Ibid. While the dissent is probably correct about the Court’s business
    prospects, the editors of People, Rolling Stone, and Time chose a variety
    of different photos of Prince for their memorial issues. See fig. 5, supra.
    Portrait photos, in fact. Some black and white; some depicting Prince’s
    “ ‘corporeality’ ”; some “realistic” or “humanistic.” Post, at 9, 16 (KAGAN,
    J., dissenting). These variations in aesthetics did not stop the photos
    from serving the same essential purpose of depicting Prince in a maga-
    zine commemorating his life and career.
    Fortunately, the dissent’s “magazine editor” test does not have much
    of a future in fair use doctrine. The flaw in the dissent’s logic is simple:
    If all that mattered under the first factor were whether a buyer was
    “drawn aesthetically” to a secondary work (instead of the pre-existing
    work it adapted) or whether the buyer preferred “to convey the message
    of ” the secondary work, post, at 10, then every derivative work would
    qualify. The New Yorker might prefer an unauthorized sequel to a short
    story, rather than the original, but that does not mean the purpose and
    character of the use would weigh in its favor. Similarly, a rap label might
    prefer 2 Live Crew’s song, rather than Orbison’s original, based on the
    new sound and lyrics (i.e., new aesthetic and message), but that was not
    enough in Campbell, and it is not enough here.
    24    ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    U. S., at ___ (slip op., at 26). AWF’s licensing of the Orange
    Prince image thus “ ‘supersede[d] the objects,’ ” Campbell,
    
    510 U. S., at 579
    , i.e., shared the objectives, of Goldsmith’s
    photograph, even if the two were not perfect substitutes.12
    The use also “is of a commercial nature.” §107(1). Just
    as Goldsmith licensed her photograph to Vanity Fair for
    $400, AWF licensed Orange Prince to Condé Nast for
    $10,000. The undisputed commercial character of AWF’s
    use, though not dispositive, “tends to weigh against a find-
    ing of fair use.” Harper & Row, 
    471 U. S., at 562
    .13
    ——————
    12 In this way, the first factor relates to the fourth, market effect. See
    Campbell, 
    510 U. S., at 591
    ; cf. also Harper & Row, 
    471 U. S., at 568
    (“The excerpts were employed as featured episodes in a story about the
    Nixon pardon—precisely the use petitioners had licensed to Time”).
    While the first factor considers whether and to what extent an original
    work and secondary use have substitutable purposes, the fourth factor
    focuses on actual or potential market substitution. Under both factors,
    the analysis here might be different if Orange Prince appeared in an art
    magazine alongside an article about Warhol. Brief for United States as
    Amicus Curiae 33.
    While keenly grasping the relationship between The Two Lolitas, the
    dissent fumbles the relationship between the first and fourth fair use
    factors. Under today’s decision, as before, the first factor does not ask
    whether a secondary use causes a copyright owner economic harm. Cf.
    post, at 21 (opinion of KAGAN, J.). There is, however, a positive associa-
    tion between the two factors: A secondary use that is more different in
    purpose and character is less likely to usurp demand for the original
    work or its derivatives, as the Court has explained, see Campbell, 519
    U. S., at 591. This relationship should be fairly obvious. But see post, at
    22 (KAGAN, J., dissenting) (suggesting that the first factor can favor only
    the user and the fourth factor only the copyright owner). Still, the rela-
    tionship is not absolute. For example, copies for classroom use might
    fulfill demand for an original work. The first factor may still favor the
    copyist, even if the fourth factor is shown not to. At the same time, other
    forms of straight copying may be fair if a strong showing on the fourth
    factor outweighs a weak showing on the first.
    13 The dissent misconstrues the role of commercialism in this analysis.
    The Court does not hold that “[a]ll that matters is that [AWF] and the
    publisher entered into a licensing transaction”; or that the first-factor
    Cite as: 
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     (2023)                      25
    Opinion of the Court
    Taken together, these two elements—that Goldsmith’s
    photograph and AWF’s 2016 licensing of Orange Prince
    share substantially the same purpose, and that AWF’s use
    of Goldsmith’s photo was of a commercial nature—counsel
    against fair use, absent some other justification for copying.
    That is, although a use’s transformativeness may outweigh
    its commercial character, here, both elements point in the
    same direction.14
    The foregoing does not mean, however, that derivative
    works borrowing heavily from an original cannot be fair
    ——————
    inquiry “should disregard Warhol’s creative contributions because he li-
    censed his work”; or that an artist may not “market even a transforma-
    tive follow-on work.” Post, at 3, 19, 34 (opinion of KAGAN, J.). Instead,
    consistent with the statute, “whether [a] use is of a commercial nature
    or is for nonprofit educational purposes” is one element of the first factor,
    §107(1); it does not dispose of that factor, much less the fair use inquiry.
    As this opinion makes clear, the commercial character of a secondary use
    should be weighed against the extent to which the use is transformative
    or otherwise justified. Supra, at 18 (citing Campbell, 
    510 U. S., at
    579–
    580, 585); see also supra, at 12, 19–20, and n. 8, 25; infra, at 34–35.
    14 The dissent contends that the Court gives “little role” to “the key
    term ‘character.’ ” Post, at 19 (opinion of KAGAN, J.). This is somewhat
    puzzling, as the Court has previously employed “character” to encompass
    exactly what the dissent downplays: “ ‘the commercial or nonprofit char-
    acter of an activity.’ ” Sony Corp. of America v. Universal City Studios,
    Inc., 
    464 U. S. 417
    , 448–449 (1984) (quoting H. R. Rep. No. 94–1476, at
    66); see also Campbell, 
    510 U. S., at 572
    , 584–585 (repeatedly referring
    to “commercial character”). Rather than looking to this case law, the
    dissent looks up the word “character” in a dictionary. See post, at 13.
    But the dissent’s preferred definition—“a thing’s ‘main or essential na-
    ture[,] esp[ecially] as strongly marked and serving to distinguish,’ ” post,
    at 20 (quoting Webster’s Third New International Dictionary 376
    (1976))—helps Goldsmith, not AWF. Even this definition does not sup-
    port the implication that “character” is determined by any aesthetic dis-
    tinctiveness, such as the addition of any new expression. Instead, it is
    the “main or essential nature” that must be “strongly marked and serv[e]
    to distinguish.” So return to Orange Prince on the cover of the Condé
    Nast issue commemorating Prince, see fig. 5, supra, and ask, what is the
    main or essential nature of the secondary use of Goldsmith’s photograph
    in that context?
    26   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    uses. In Google, the Court suggested that “[a]n ‘artistic
    painting’ might, for example, fall within the scope of fair
    use even though it precisely replicates a copyrighted ‘adver-
    tising logo to make a comment about consumerism.’ ” 593
    U. S., at ___–___ (slip op., at 24–25) (quoting 4 M. Nimmer
    & D. Nimmer, Copyright §13.05[A][1][b] (2019), in turn
    quoting N. Netanel, Making Sense of Fair Use, 
    15 Lewis & Clark L. Rev. 715
    , 746 (2011) (some internal quotation
    marks omitted)). That suggestion refers to Warhol’s works
    that incorporate advertising logos, such as the Campbell’s
    Soup Cans series. See fig. 7, infra.
    Yet not all of Warhol’s works, nor all uses of them, give
    rise to the same fair use analysis. In fact, Soup Cans well
    illustrates the distinction drawn here. The purpose of
    Campbell’s logo is to advertise soup. Warhol’s canvases do
    Figure 7. A print based on the Campbell’s soup can, one of
    Warhol’s works that replicates a copyrighted advertising logo.
    Cite as: 
    598 U. S. ____
     (2023)                      27
    Opinion of the Court
    not share that purpose. Rather, the Soup Cans series uses
    Campbell’s copyrighted work for an artistic commentary on
    consumerism, a purpose that is orthogonal to advertising
    soup. The use therefore does not supersede the objects of
    the advertising logo.15
    Moreover, a further justification for Warhol’s use of
    Campbell’s logo is apparent. His Soup Cans series targets
    the logo. That is, the original copyrighted work is, at least
    in part, the object of Warhol’s commentary. It is the very
    nature of Campbell’s copyrighted logo—well known to the
    public, designed to be reproduced, and a symbol of an every-
    day item for mass consumption—that enables the commen-
    tary. Hence, the use of the copyrighted work not only serves
    a completely different purpose, to comment on consumer-
    ism rather than to advertise soup, it also “conjures up” the
    original work to “she[d] light” on the work itself, not just
    the subject of the work. Campbell, 
    510 U. S., at 579, 588
    .16
    Here, by contrast, AWF’s use of Goldsmith’s photograph
    does not target the photograph, nor has AWF offered an-
    other compelling justification for the use. See infra, at 34–
    35, and nn. 20–21.
    ——————
    15 The situation might be different if AWF licensed Warhol’s Soup Cans
    to a soup business to serve as its logo. That use would share much the
    same purpose of Campbell’s logo, even though Soup Cans has some new
    meaning or message. This hypothetical, though fanciful, is parallel to
    the situation here: Both Goldsmith and AWF sold images of Prince
    (AWF’s copying Goldsmith’s) to magazines to illustrate stories about the
    celebrity, which is the typical use made of Goldsmith’s photographs.
    16 The dissent either does not follow, or chooses to ignore, this analysis.
    The point is not simply that the Soup Cans series comments on consumer
    culture, similar to how Warhol’s celebrity images comment on celebrity
    culture. Post, at 15 (opinion of KAGAN, J.). Rather, as the discussion
    makes clear, the degree of difference in purpose and character between
    Campbell’s soup label and Warhol’s painting is nearly absolute. Plus,
    Warhol’s use targets Campbell’s logo, at least in part. These features
    (which are absent in this case) strengthen Warhol’s claim to fairness in
    copying that logo in a painting.
    28   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    B
    AWF contends, however, that the purpose and character
    of its use of Goldsmith’s photograph weighs in favor of fair
    use because Warhol’s silkscreen image of the photograph,
    like the Campbell’s Soup Cans series, has a new meaning
    or message. The District Court, for example, understood
    the Prince Series works to portray Prince as “an iconic,
    larger-than-life figure.” 
    382 F. Supp. 3d, at 326
    . AWF also
    asserts that the works are a comment on celebrity. In par-
    ticular, “Warhol’s Prince Series conveys the dehumanizing
    nature of celebrity.” Brief for Petitioner 44. According to
    AWF, that new meaning or message, which the Court of Ap-
    peals ignored, makes the use “transformative” in the fair
    use sense. See 
    id.,
     at 44–48. We disagree.
    1
    Campbell did describe a transformative use as one that
    “alter[s] the first [work] with new expression, meaning, or
    message.” 
    510 U. S., at 579
    ; see also Google, 593 U. S., at
    ___ (slip op., at 24). That description paraphrased Judge
    Leval’s law review article, which referred to “new infor-
    mation, new aesthetics, new insights and understandings.”
    Leval 1111. (Judge Leval contrasted such additions with
    secondary uses that “merely repackag[e]” the original.
    Ibid.) But Campbell cannot be read to mean that §107(1)
    weighs in favor of any use that adds some new expression,
    meaning, or message.
    Otherwise, “transformative use” would swallow the copy-
    right owner’s exclusive right to prepare derivative works.
    Many derivative works, including musical arrangements,
    film and stage adaptions, sequels, spinoffs, and others that
    “recast, transfor[m] or adap[t]” the original, §101, add new
    expression, meaning or message, or provide new infor-
    mation, new aesthetics, new insights and understandings.
    That is an intractable problem for AWF’s interpretation of
    transformative use. The first fair use factor would not
    Cite as: 
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     (2023)                     29
    Opinion of the Court
    weigh in favor of a commercial remix of Prince’s “Purple
    Rain” just because the remix added new expression or had
    a different aesthetic. A film or musical adaptation, like that
    of Alice Walker’s The Color Purple, might win awards for
    its “significant creative contribution”; alter the meaning of
    a classic novel; and add “important new expression,” such
    as images, performances, original music, and lyrics. Post,
    at 11, 23 (KAGAN, J., dissenting) (internal quotation marks
    omitted). But that does not in itself dispense with the need
    for licensing.17
    Campbell is again instructive. 2 Live Crew’s version of
    Orbison’s song easily conveyed a new meaning or message.
    It also had a different aesthetic. Yet the Court went fur-
    ther, examining whether and to what extent 2 Live Crew’s
    song had the parodic purpose of “commenting on the origi-
    nal or criticizing it.” 
    510 U. S., at 583
    . Parody is, of course,
    a kind of message. Moreover, the Court considered what
    the words of the songs might have meant to determine
    whether parody “reasonably could be perceived.” 
    Ibid.
     But
    new meaning or message was not sufficient. If it had been,
    the Court could have made quick work of the first fair use
    factor. Instead, meaning or message was simply relevant
    to whether the new use served a purpose distinct from the
    original, or instead superseded its objects. That was, and
    is, the “central” question under the first factor. 
    Id., at 579
    .
    ——————
    17 The dissent is stumped. Buried in a conclusory footnote, it suggests
    that the fourth fair use factor alone takes care of derivative works like
    book-to-film adaptations. Post, at 12, n. 5. This idea appears to come
    from a Hail Mary lobbed by AWF when it got caught in the same bind.
    See Tr. of Oral Arg. 15–16. The Court is aware of no authority for the
    proposition that the first factor favors such uses (on the dissent’s view,
    the first factor must, because the use modifies the expressive content of
    an original work), leaving it to the fourth factor to ensure that §106(2) is
    not a dead letter. Certainly Google, which merely noted in passing that
    “[m]aking a film of an author’s book may . . . mean potential or presumed
    losses to the copyright owner,” did not hold as much. 593 U. S., at ___
    (slip op., at 30); see id., at ___–___, ___–___ (slip op., at 24–28, 30–35).
    30   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    The dissent commits the same interpretive error as AWF:
    It focuses on Campbell’s paraphrase, yet ignores the rest of
    that decision’s careful reasoning. Indeed, upon reading the
    dissent, someone might be surprised to learn that Campbell
    was about parody at all. Had expert testimony confirmed
    the obvious fact that 2 Live Crew’s “Pretty Woman” differed
    in aesthetics and meaning from Orbison’s original, that
    would have been the end of the dissent’s analysis. See post,
    at 14–17 (opinion of KAGAN, J.). Not the Court’s, however.
    Campbell was the culmination of a long line of cases and
    scholarship about parody’s claim to fairness in borrowing.
    “For purposes of copyright law,” the Court explained, “the
    heart of any parodist’s claim to quote from existing material
    is the use of some elements of a prior author’s composition
    to create a new one that, at least in part, comments on that
    author’s works.” 
    510 U. S., at 580
    . Campbell thus drew a
    nuanced distinction between parody and satire: While par-
    ody cannot function unless it conjures up the original, “sat-
    ire can stand on its own two feet and so requires justifica-
    tion for . . . borrowing.” 
    Id.,
     at 580–581. The objective
    meaning or message of 2 Live Crew’s song was relevant to
    this inquiry into the reasons for copying, but any “new ex-
    pression, meaning, or message” was not the test.18
    What role meaning or message played in the Court of Ap-
    peals’ analysis here is not entirely clear. The court correctly
    ——————
    18 The dissent makes a similar mistake with Google: It fails to read the
    decision as a whole. So while the dissent claims that the “[Google] Court
    would have told this one to go back to school,” it might be easier just to
    go back and read Google. Post, at 2 (opinion of KAGAN, J.). The Court
    did not hold that any secondary use that is innovative, in some sense, or
    that a judge or Justice considers to be creative progress consistent with
    the constitutional objective of copyright, is thereby transformative. The
    Court instead emphasized that Google used Sun’s code in a “distinct and
    different” context, and “only insofar as needed” or “necessary” to achieve
    Google’s new purpose. Google, 593 U. S., at ___ (slip op., at 26); see also
    n. 8, supra. In other words, the same concepts of use and justification
    that the Court relied on in Google are the ones that it applies today.
    Cite as: 
    598 U. S. ____
     (2023)                      31
    Opinion of the Court
    rejected the idea “that any secondary work that adds a new
    aesthetic or new expression to its source material is neces-
    sarily transformative.” 11 F. 4th, at 38–39. It also ap-
    peared correctly to accept that meaning or message is rele-
    vant to, but not dispositive of, purpose. See id., at 41 (“[T]he
    secondary work itself must reasonably be perceived as em-
    bodying a distinct artistic purpose, one that conveys a new
    meaning or message separate from its source material”);
    id., at 42 (“[T]he judge must examine whether the second-
    ary work’s use of its source material is in service of a fun-
    damentally different and new artistic purpose and charac-
    ter, [which] must, at a bare minimum, comprise something
    more than the imposition of another artist’s style on the pri-
    mary work . . . ” (internal quotation marks omitted)).
    Elsewhere, however, the Court of Appeals stated that
    “the district judge should not assume the role of art critic
    and seek to ascertain the intent behind or meaning of the
    works at issue.” Id., at 41. That statement is correct in
    part. A court should not attempt to evaluate the artistic
    significance of a particular work. See Bleistein v. Don-
    aldson Lithographing Co., 
    188 U. S. 239
    , 251 (1903)
    (Holmes, J.) (“It would be a dangerous undertaking for per-
    sons trained only to the law to constitute themselves final
    judges of the worth of [a work], outside of the narrowest and
    most obvious limits”).19 Nor does the subjective intent of
    ——————
    19 The dissent demonstrates the danger of this approach. On its view,
    the first fair use factor favors AWF’s use of Goldsmith’s photograph
    simply because Warhol created worthy art. Goldsmith’s original work,
    by contrast, is just an “old photo,” one of Warhol’s “templates.” Post, at
    2, 17 (opinion of KAGAN, J.). In other words, the dissent (much like the
    District Court) treats the first factor as determined by a single fact: “It’s
    a Warhol.” This Court agrees with the Court of Appeals that such logic
    would create a kind of privilege that has no basis in copyright law. See
    11 F. 4th, at 43. Again, the Court does not deny that Warhol was a major
    figure in American art. But it leaves the worth of his works to the critics.
    Compare, e.g., D. Antin, Warhol: The Silver Tenement, in Pop Art: A
    32    ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    the user (or the subjective interpretation of a court) deter-
    mine the purpose of the use. But the meaning of a second-
    ary work, as reasonably can be perceived, should be consid-
    ered to the extent necessary to determine whether the
    purpose of the use is distinct from the original, for instance,
    because the use comments on, criticizes, or provides other-
    wise unavailable information about the original, see, e.g.,
    Authors Guild, 
    804 F. 3d, at
    215–216.
    2
    The District Court determined that “[t]he Prince Series
    works can reasonably be perceived to have transformed
    Prince from a vulnerable, uncomfortable person to an
    iconic, larger-than-life figure.” 
    382 F. Supp. 3d, at 326
    . To
    make that determination, the District Court relied, in part,
    on testimony by Goldsmith that her photographs of Prince
    show that he “is ‘not a comfortable person’ and that he is ‘a
    vulnerable human being.’ ” 
    Ibid.
     An expert on Warhol,
    meanwhile, testified that the Prince Series works depict
    “Prince as a kind of icon or totem of something,” a “mask-
    like simulacrum of his actual existence.” 
    1 App. 249
    , 257.
    The Court of Appeals noted, correctly, that “whether a
    work is transformative cannot turn merely on the stated or
    perceived intent of the artist or the meaning or impression
    that a critic—or for that matter, a judge—draws from the
    work.” 11 F. 4th, at 41. “[O]therwise, the law may well
    ——————
    Critical History 287 (S. Madoff ed. 1997), with R. Hughes, The Shock of
    the New 346–351 (2d ed. 1991). Whatever the contribution of Orange
    Prince, Goldsmith’s photograph is part of that contribution. A court need
    not, indeed should not, assess the relative worth of two works to decide
    a claim of fair use. Otherwise, “some works of genius would be sure to
    miss appreciation,” and, “[a]t the other end, copyright would be denied
    to [works] which appealed to a public less educated than the judge.”
    Bleistein, 
    188 U. S., at
    251–252 (Holmes, J.). That Goldsmith’s photo-
    graph “had [its] worth and [its] success is sufficiently shown by the desire
    to reproduce [it] without regard to [her] rights.” 
    Id., at 252
    .
    Cite as: 
    598 U. S. ____
     (2023)           33
    Opinion of the Court
    ‘recogniz[e] any alteration as transformative.’ ” 
    Ibid.
     (quot-
    ing 4 Nimmer, Copyright §13.05[B][6]). Whether the pur-
    pose and character of a use weighs in favor of fair use is,
    instead, an objective inquiry into what use was made, i.e.,
    what the user does with the original work.
    Granting the District Court’s conclusion that Orange
    Prince reasonably can be perceived to portray Prince as
    iconic, whereas Goldsmith’s portrayal is photorealistic, that
    difference must be evaluated in the context of the specific
    use at issue. The use is AWF’s commercial licensing of Or-
    ange Prince to appear on the cover of Condé Nast’s special
    commemorative edition. The purpose of that use is, still, to
    illustrate a magazine about Prince with a portrait of Prince.
    Although the purpose could be more specifically described
    as illustrating a magazine about Prince with a portrait of
    Prince, one that portrays Prince somewhat differently from
    Goldsmith’s photograph (yet has no critical bearing on her
    photograph), that degree of difference is not enough for the
    first factor to favor AWF, given the specific context of the
    use.
    To hold otherwise would potentially authorize a range of
    commercial copying of photographs, to be used for purposes
    that are substantially the same as those of the originals. As
    long as the user somehow portrays the subject of the photo-
    graph differently, he could make modest alterations to the
    original, sell it to an outlet to accompany a story about the
    subject, and claim transformative use. Many photographs
    will be open to various interpretations. A subject as open
    to interpretation as the human face, for example, reasona-
    bly can be perceived as conveying several possible mean-
    ings. The application of an artist’s characteristic style to
    bring out a particular meaning that was available in the
    photograph is less likely to constitute a “further purpose”
    as Campbell used the term. 
    510 U. S., at 579
    .
    34   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    AWF asserts another, albeit related, purpose, which is to
    comment on the “dehumanizing nature” and “effects” of ce-
    lebrity. Brief for Petitioner 44, 51. No doubt, many of War-
    hol’s works, and particularly his uses of repeated images,
    can be perceived as depicting celebrities as commodities.
    But again, even if such commentary is perceptible on the
    cover of Condé Nast’s tribute to “Prince Rogers Nelson,
    1958–2016,” on the occasion of the man’s death, AWF has a
    problem: The asserted commentary is at Campbell’s lowest
    ebb. Because it “has no critical bearing on” Goldsmith’s
    photograph,20 the commentary’s “claim to fairness in bor-
    rowing from” her work “diminishes accordingly (if it does
    not vanish).” 
    510 U. S., at 580
    .21 The commercial nature of
    the use, on the other hand, “loom[s] larger.” 
    Ibid.
    ——————
    20 At no point in this litigation has AWF maintained that any of the
    Prince Series works, let alone Orange Prince on the cover of the 2016
    Condé Nast special edition, comment on, criticize, or otherwise target
    Goldsmith’s photograph. That makes sense, given that the photograph
    was unpublished when Goldsmith licensed it to Vanity Fair, and that
    neither Warhol nor Vanity Fair selected the photograph, which was in-
    stead provided by Goldsmith’s agency.
    21 The dissent wonders: Why does targeting matter? See post, at 24
    (opinion of KAGAN, J.). The reason, as this opinion explains, is the first
    factor’s attention to justification. Supra, at 17–20, and nn. 7–8, 29–30,
    and n. 18 (citing Campbell, 
    510 U. S., at
    580–581; Google, 593 U. S., at
    ___ (slip op., at 26)). Compare, for example, a film adaptation of Gone
    With the Wind with a novel, The Wind Done Gone, that “inverts” the
    original’s “portrait of race relations” to expose its “romantic, idealized”
    portrayal of the antebellum South. SunTrust Bank v. Houghton Mifflin
    Co., 
    268 F. 3d 1257
    , 1270 (CA11 2001); 
    id., at 1280
     (Marcus, J., specially
    concurring). Or, to build from one of the artistic works the dissent
    chooses to feature, consider a secondary use that borrows from Manet’s
    Olympia to shed light on the original’s depiction of race and sex. See R.
    Storr & C. Armstrong, Lunch With Olympia (2016). Although targeting
    is not always required, fair use is an affirmative defense, and AWF bears
    the burden to justify its taking of Goldsmith’s work with some reason
    other than, “I can make it better.”
    Cite as: 
    598 U. S. ____
     (2023)                     35
    Opinion of the Court
    Here, the circumstances of AWF’s 2016 licensing out-
    weigh its diminished claim to fairness in copying under the
    first factor. Like satire that does not target an original
    work, AWF’s asserted commentary “can stand on its own
    two feet and so requires justification for the very act of bor-
    rowing.” 
    Id., at 581
    . Moreover, because AWF’s commercial
    use of Goldsmith’s photograph to illustrate a magazine
    about Prince is so similar to the photograph’s typical use, a
    particularly compelling justification is needed. Yet AWF
    offers no independent justification, let alone a compelling
    one, for copying the photograph, other than to convey a new
    meaning or message. As explained, that alone is not
    enough for the first factor to favor fair use.
    Copying might have been helpful to convey a new mean-
    ing or message. It often is. But that does not suffice under
    the first factor. Nor does it distinguish AWF from a long
    list of would-be fair users: a musician who finds it helpful
    to sample another artist’s song to make his own, a play-
    wright who finds it helpful to adapt a novel, or a filmmaker
    who would prefer to create a sequel or spinoff, to name just
    a few.22 As Judge Leval has explained, “[a] secondary au-
    thor is not necessarily at liberty to make wholesale takings
    of the original author’s expression merely because of how
    well the original author’s expression would convey the sec-
    ondary author’s different message.” Authors Guild, 
    804 F. 3d, at 215
    .
    ——————
    22 The dissent oddly suggests that under the Court’s opinion, the first
    fair use factor favors such uses. See post, at 12, n. 5. This ignores, well,
    pretty much the entire opinion. See supra, at 14–17, 22–24, 26–27, 28–
    29, 32–33 (degree of difference in purpose and character); supra, at 18,
    24 (commercial nature); supra, at 17–19, 27, 30, 34–35 (justification). In
    particular, the Court does not hold that the first factor favors any user
    who “wants to reach different buyers, in different markets, consuming
    different products.” Post, at 13, n. 5 (opinion of KAGAN, J.). The dissent
    apparently deduces this proposition from its inverse, which is a common
    logical fallacy.
    36   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    3
    The dissent would rather not debate these finer points.
    See post, at 4, n. 2 (opinion of KAGAN, J.). It offers no theory
    of the relationship between transformative uses of original
    works and derivative works that transform originals. No
    reason why AWF was justified in using Goldsmith’s original
    work in this specific instance. And no limiting principle for
    its apparent position that any use that is creative prevails
    under the first fair use factor. Instead, the dissent makes
    the simple (and obvious) point that restrictions on copying
    can inhibit follow-on works. “ ‘Nothing comes from noth-
    ing,’ ” the dissent observes, “ ‘nothing ever could.’ ” Post, at
    11. So somewhere in the copyright statute, there must be
    an “escape valve” to create something good. Post, at 12. If
    AWF must pay Goldsmith to use her creation, the dissent
    claims, this will “stifle creativity of every sort,” “thwart the
    expression of new ideas and the attainment of new
    knowledge,” and “make our world poorer.” Post, at 36.
    These claims will not age well. It will not impoverish our
    world to require AWF to pay Goldsmith a fraction of the
    proceeds from its reuse of her copyrighted work. Recall,
    payments like these are incentives for artists to create orig-
    inal works in the first place. Nor will the Court’s decision,
    which is consistent with longstanding principles of fair use,
    snuff out the light of Western civilization, returning us to
    the Dark Ages of a world without Titian, Shakespeare, or
    Richard Rodgers. The dissent goes on at length about the
    basic premise that copyright (like other forms of intellectual
    property) involves a tradeoff between stimulating innova-
    tive activity, on the one hand, and allowing follow-on inno-
    vation, on the other. See post, at 11–12, and n. 4, 24–35.
    This theme will be familiar to any student of copyright law.
    In tracing the history of Renaissance painting, however, the
    dissent loses sight of the statute and this Court’s cases. The
    Lives of the Artists undoubtedly makes for livelier reading
    Cite as: 
    598 U. S. ____
     (2023)            37
    Opinion of the Court
    than the U. S. Code or the U. S. Reports, but as a court, we
    do not have that luxury.
    The dissent thus misses the forest for a tree. Its single-
    minded focus on the value of copying ignores the value of
    original works. It ignores the statute’s focus on the specific
    use alleged to be infringing. See n. 10, supra. It waves
    away the statute’s concern for derivative works. Supra, at
    28–29, and n. 17. It fails to appreciate Campbell’s nuance.
    Supra, at 29–30, 34, n. 21. And it disregards this Court’s
    repeated emphasis on justification. Supra, at 29–30, and
    n. 18, 34, n. 21.
    The result of these omissions is an account of fair use that
    is unbalanced in theory and, perhaps relatedly, in tone.
    The dissent’s conclusion—that whenever a use adds new
    meaning or message, or constitutes creative progress in the
    opinion of a critic or judge, the first fair use factor weighs
    in its favor—does not follow from its basic premise. Fair
    use instead strikes a balance between original works and
    secondary uses based in part on objective indicia of the use’s
    purpose and character, including whether the use is com-
    mercial and, importantly, the reasons for copying.
    Finally, copyright law is replete with escape valves: the
    idea–expression distinction; the general rule that facts may
    not receive protection; the requirement of originality; the
    legal standard for actionable copying; the limited duration
    of copyright; and, yes, the defense of fair use, including all
    its factors, such as whether the amount taken is reasonable
    in relation to the purpose of the use. These doctrines (and
    others) provide ample space for artists and other creators
    to use existing materials to make valuable new works.
    They account for most, if not all, of the examples given by
    the dissent, as well as the dissent’s own copying (and the
    Court’s, too). If the last century of American art, literature,
    music, and film is any indication, the existing copyright
    law, of which today’s opinion is a continuation, is a powerful
    engine of creativity.
    38   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    III
    Lynn Goldsmith’s original works, like those of other pho-
    tographers, are entitled to copyright protection, even
    against famous artists. Such protection includes the right
    to prepare derivative works that transform the original.
    The use of a copyrighted work may nevertheless be fair if,
    among other things, the use has a purpose and character
    that is sufficiently distinct from the original. In this case,
    however, Goldsmith’s original photograph of Prince, and
    AWF’s copying use of that photograph in an image licensed
    to a special edition magazine devoted to Prince, share sub-
    stantially the same purpose, and the use is of a commercial
    nature. AWF has offered no other persuasive justification
    for its unauthorized use of the photograph. Therefore, the
    “purpose and character of the use, including whether such
    use is of a commercial nature or is for nonprofit educational
    purposes,” §107(1), weighs in Goldsmith’s favor.
    The Court has cautioned that the four statutory fair use
    factors may not “be treated in isolation, one from another.
    All are to be explored, and the results weighed together, in
    light of the purposes of copyright.” Campbell, 
    510 U. S., at 578
    . AWF does not challenge the Court of Appeals’ deter-
    minations that the second factor, “the nature of the copy-
    righted work,” §107(2); third factor, “the amount and sub-
    stantiality of the portion used in relation to the copyrighted
    work as a whole,” §107(3); and fourth factor, “the effect of
    the use upon the potential market for or value of the copy-
    righted work,” all favor Goldsmith. See 11 F. 4th, at 45–51.
    Because this Court agrees with the Court of Appeals that
    the first factor likewise favors her, the judgment of the
    Court of Appeals is
    Affirmed.
    Cite as: 
    598 U. S. ____
     (2023)                  39
    Opinion
    Appendix      of the of
    to opinion  Court
    the Court
    APPENDIX
    Andy Warhol created 16 works based on Lynn Goldsmith’s photograph:
    14 silkscreen prints and two pencil drawings. The works are collectively
    known as the Prince Series.
    Cite as: 
    598 U. S. ____
     (2023)            1
    GORSUCH, J., concurring
    SUPREME COURT OF THE UNITED STATES
    _________________
    No. 21–869
    _________________
    ANDY WARHOL FOUNDATION FOR THE VISUAL
    ARTS, INC., PETITIONER v. LYNN
    GOLDSMITH, ET AL.
    ON WRIT OF CERTIORARI TO THE UNITED STATES COURT OF
    APPEALS FOR THE SECOND CIRCUIT
    [May 18, 2023]
    JUSTICE GORSUCH, with whom JUSTICE JACKSON joins,
    concurring.
    The question before us is a narrow one of statutory inter-
    pretation. It concerns the meaning of one of four factors
    Congress has instructed courts to consult when a party in-
    vokes the affirmative defense of “fair use” to a claim of cop-
    yright infringement. The statutory factor in question re-
    quires courts to consider “the purpose and character of the
    use.” 
    17 U. S. C. §107
    (1). The parties disagree which “pur-
    pose” and “character” counts.
    On the Foundation’s telling, the statute requires courts
    to focus on the purpose the creator had in mind when pro-
    ducing his work and the character of his resulting work. So
    what matters in this case is that Andy Warhol intended to
    apply a “ ‘new aesthetic’ ” to Lynn Goldsmith’s photograph
    and the character of his work “ ‘transformed’ ” Prince from
    the “ ‘vulnerable, uncomfortable person’ ” depicted in Ms.
    Goldsmith’s photograph into “ ‘an iconic, larger-than-life
    figure.’ ” Ante, at 9–10; post, at 7–10, 18 (KAGAN, J., dis-
    senting). Because the purpose and character of Mr. War-
    hol’s work is so different from Ms. Goldsmith’s, the Foun-
    dation insists, the first statutory factor points in favor of
    finding a fair-use affirmative defense.
    By contrast, on Ms. Goldsmith’s reading of the law and
    2   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    GORSUCH, J., concurring
    under the Second Circuit’s approach, the first fair-use fac-
    tor requires courts to assess the purpose and character of
    the challenged use. Ante, at 21. The Foundation now owns
    Mr. Warhol’s image of Prince and it recently sought to li-
    cense that image to a magazine looking for a depiction of
    Prince to accompany an article about Prince. 
    Ibid.
     Ms.
    Goldsmith seeks to license her copyrighted photograph to
    exactly these kinds of buyers. And because the purpose and
    character of the Foundation’s challenged use and the pur-
    pose and character of her own protected use overlap so com-
    pletely, Ms. Goldsmith argues that the first statutory factor
    does not support a fair-use affirmative defense.
    As I see it, the second view of the law is the better one.
    Nothing in the copyright statute calls on judges to speculate
    about the purpose an artist may have in mind when work-
    ing on a particular project. Nothing in the law requires
    judges to try their hand at art criticism and assess the aes-
    thetic character of the resulting work. Instead, the first
    statutory fair-use factor instructs courts to focus on “the
    purpose and character of the use, including whether such
    use is of a commercial nature or is for nonprofit educational
    purposes.” §107(1) (emphases added). By its terms, the law
    trains our attention on the particular use under challenge.
    And it asks us to assess whether the purpose and character
    of that use is different from (and thus complements) or is
    the same as (and thus substitutes for) a copyrighted work.
    It’s a comparatively modest inquiry focused on how and for
    what reason a person is using a copyrighted work in the
    world, not on the moods of any artist or the aesthetic quality
    of any creation.
    To my mind, three contextual clues confirm that this
    reading of the statutory text is the correct one.
    First, the statutory preamble to all four fair-use factors
    instructs courts to assess whether the person asserting a
    fair-use defense seeks to “use” a copyrighted work “for pur-
    poses such as criticism, comment, news reporting, teaching
    Cite as: 
    598 U. S. ____
     (2023)             3
    GORSUCH, J., concurring
    . . . , scholarship, or research.” §107 (emphasis added).
    Once more, the statute indicates that a court must examine
    the purpose of the particular use under challenge, not the
    artistic purpose underlying a work. And once more, the
    statute tasks courts with asking whether the challenged
    use serves a different purpose (as, say, a “criticism” of or
    “comment” on the original) or whether it seeks to serve the
    same purpose (as a substitute for the original).
    Second, the copyright statute expressly protects a copy-
    right holder’s exclusive right to create “derivative works”
    that “transfor[m]” or “adap[t]” his original work. §§101,
    106(2). So saying that a later user of a copyrighted work
    “transformed” its message and endowed it with a “new aes-
    thetic” cannot automatically mean he has made fair use of
    it. Contra, post, at 1–2, 22–23, 34–36 (KAGAN, J., dissent-
    ing). To hold otherwise would risk making a nonsense of
    the statutory scheme—suggesting that transformative uses
    of originals belong to the copyright holder (under §106) but
    that others may simultaneously claim those transformative
    uses for themselves (under §107). We aren’t normally in
    the business of putting a statute “at war with itself ” in this
    way. United States v. American Tobacco Co., 
    221 U. S. 106
    ,
    180 (1911).
    Finally, the fourth fair-use factor requires courts to as-
    sess “the effect of the use upon the potential market for or
    value of the copyrighted work.” §107(4). This Court has
    described the fourth factor as the “most important” one.
    Harper & Row, Publishers, Inc. v. Nation Enterprises, 
    471 U. S. 539
    , 566 (1985). This Court has said, too, that no fac-
    tor may “be treated in isolation, one from another.” Camp-
    bell v. Acuff-Rose Music, Inc., 
    510 U. S. 569
    , 578 (1994). Nor
    does anything in the fourth factor call on courts to speculate
    about artistic ambitions or aesthetics. Instead, it requires
    courts to ask whether consumers treat a challenged use “as
    a market replacement” for a copyrighted work or a market
    complement that does not impair demand for the original.
    4   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    GORSUCH, J., concurring
    
    Id., at 591
    . Reading §107 as a whole, then, it supplies
    courts with a sequential chain of questions about the par-
    ticular challenged use—starting with its purpose and char-
    acter (in the first factor) and ending with its effect (in the
    fourth). There is no double counting here. Contra, post, at
    22 (KAGAN, J., dissenting). Instead, the statute proceeds
    from step to step, asking judges to assess whether the chal-
    lenged use (as revealed by its purpose, character, amount
    of source material used, and effect) serves as a complement
    to or a substitute for a copyrighted work.
    With all this in mind, the Court’s decision seems to me
    exactly right. Does Mr. Warhol’s image seek to depict
    Prince as a “larger-than-life” icon while Ms. Goldsmith’s
    photograph attempts to cast him in a more “vulnerable”
    light? See ante, at 28–35; post, at 9–10, 35 (KAGAN, J., dis-
    senting). Or are the artistic purposes latent in the two im-
    ages and their aesthetic character actually more similar
    than that? Happily, the law does not require judges to tan-
    gle with questions so far beyond our competence. Instead,
    the first fair-use factor requires courts to assess only
    whether the purpose and character of the challenged use is
    the same as a protected use. And here, the undisputed facts
    reveal that the Foundation sought to use its image as a com-
    mercial substitute for Ms. Goldsmith’s photograph. Of
    course, competitive products often differ in material re-
    spects and a buyer may find these differences reason to pre-
    fer one offering over another. Cf. post, at 10, 18 (KAGAN, J.,
    dissenting). But under the first fair-use factor the salient
    point is that the purpose and character of the Foundation’s
    use involved competition with Ms. Goldsmith’s image. To
    know that much is to know the first fair-use factor favors
    Ms. Goldsmith.
    It is equally important, however, to acknowledge what
    this case does not involve and what the Court does not de-
    cide. Worried about the fate of artists seeking to portray
    reclining nudes or papal authorities, or authors hoping to
    Cite as: 
    598 U. S. ____
     (2023)              5
    GORSUCH, J., concurring
    build on classic literary themes? Post, at 25–35 (KAGAN, J.,
    dissenting). Worry not. This case does not call on us to
    strike a balance between rewarding creators and enabling
    others to build on their work. That is Congress’s job. See
    U. S. Const., Art. I, §8, cl. 8. Nor does this case even call on
    us to interpret and apply many of the reticulated elements
    of the Copyright Act that Congress has adopted to balance
    these competing interests. Our only job today is to interpret
    and apply faithfully one statutory factor among many Con-
    gress has deemed relevant to the affirmative defense of fair
    use.
    That observation points the way to another. The Court
    today does not even decide whether the Foundation’s image
    of Prince infringes on Ms. Goldsmith’s copyright. To uphold
    a claim of infringement under the Copyright Act, a court
    must find the defendant copied elements of the plaintiff ’s
    work that are themselves original. Feist Publications, Inc.
    v. Rural Telephone Service Co., 
    499 U. S. 340
    , 361 (1991).
    As part of this process, a court must isolate and vindicate
    only the truly original elements of a copyrighted work. See
    2 Nimmer on Copyright §8.01[D] (2022). The plaintiff must
    usually show not only a similarity but a “substantial” simi-
    larity between the allegedly infringing work and the origi-
    nal elements of his own copyrighted work. See 4 Nimmer
    on Copyright §13.03[A] (2023). And even when two works
    are substantially similar, if both the plaintiff ’s and the de-
    fendant’s works copy from a third source (reworking, say, a
    traditional artistic or literary theme), a claim for infringe-
    ment generally will not succeed. See 2 Nimmer on Copy-
    right §8.01[C]. In this case, we address none of these ques-
    tions or other elements of the infringement standard
    designed to ensure room for later artists to build on the
    work of their predecessors. The district court concluded
    that it “need not address” the merits of Ms. Goldsmith’s in-
    fringement claim because the Foundation could prevail at
    summary judgment on its affirmative defense of fair use.
    6    ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    GORSUCH, J., concurring
    
    382 F. Supp. 3d 312
    , 324 (SDNY 2019). The Second Circuit
    reversed, focused primarily on the district court’s “applica-
    tion of the four fair-use factors.” 
    11 F. 4th 26
    , 32 (2021); see
    
    id.,
     at 36–52. And this Court granted review to decide only
    the question of fair use and only the role of a single factor
    in that affirmative defense. 
    596 U. S. ___
     (2022).
    Last but hardly least, while our interpretation of the first
    fair-use factor does not favor the Foundation in this case, it
    may in others. If, for example, the Foundation had sought
    to display Mr. Warhol’s image of Prince in a nonprofit mu-
    seum or a for-profit book commenting on 20th-century art,
    the purpose and character of that use might well point to
    fair use. But those cases are not this case. Before us, Ms.
    Goldsmith challenges only the Foundation’s effort to use its
    portrait as a commercial substitute for her own protected
    photograph in sales to magazines looking for images of
    Prince to accompany articles about the musician. And our
    only point today is that, while the Foundation may often
    have a fair-use defense for Mr. Warhol’s work, that does not
    mean it always will. Under the law Congress has given us,
    each challenged use must be assessed on its own terms.
    Cite as: 
    598 U. S. ____
     (2023)                     1
    KAGAN, J., dissenting
    SUPREME COURT OF THE UNITED STATES
    _________________
    No. 21–869
    _________________
    ANDY WARHOL FOUNDATION FOR THE VISUAL
    ARTS, INC., PETITIONER v. LYNN
    GOLDSMITH, ET AL.
    ON WRIT OF CERTIORARI TO THE UNITED STATES COURT OF
    APPEALS FOR THE SECOND CIRCUIT
    [May 18, 2023]
    JUSTICE KAGAN, with whom THE CHIEF JUSTICE joins,
    dissenting.
    Today, the Court declares that Andy Warhol’s eye-pop-
    ping silkscreen of Prince—a work based on but dramati-
    cally altering an existing photograph—is (in copyright
    lingo) not “transformative.” Still more, the Court decides
    that even if Warhol’s portrait were transformative—even if
    its expression and meaning were worlds away from the
    photo—that fact would not matter. For in the majority’s
    view, copyright law’s first fair-use factor—addressing “the
    purpose and character” of “the use made of a work”—is un-
    interested in the distinctiveness and newness of Warhol’s
    portrait. 
    17 U. S. C. §107
    . What matters under that factor,
    the majority says, is instead a marketing decision: In the
    majority’s view, Warhol’s licensing of the silkscreen to a
    magazine precludes fair use.1
    You’ve probably heard of Andy Warhol; you’ve probably
    seen his art. You know that he reframed and reformu-
    lated—in a word, transformed—images created first by oth-
    ers. Campbell’s soup cans and Brillo boxes. Photos of ce-
    lebrity icons: Marilyn, Elvis, Jackie, Liz—and, as most
    ——————
    1 By the time of the licensing, Warhol had died and the Warhol Foun-
    dation had stepped into his shoes. But for ease of exposition, I will refer
    to both the artist and his successor-in-interest as Warhol.
    2    ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    relevant here, Prince. That’s how Warhol earned his con-
    spicuous place in every college’s Art History 101. So it may
    come as a surprise to see the majority describe the Prince
    silkscreen as a “modest alteration[ ]” of Lynn Goldsmith’s
    photograph—the result of some “crop[ping]” and “flat-
    ten[ing]”—with the same “essential nature.” Ante, at 8, 25,
    n. 14, 33 (emphasis deleted). Or more generally, to observe
    the majority’s lack of appreciation for the way his works dif-
    fer in both aesthetics and message from the original tem-
    plates. In a recent decision, this Court used Warhol paint-
    ings as the perfect exemplar of a “copying use that adds
    something new and important”—of a use that is “transform-
    ative,” and thus points toward a finding of fair use. Google
    LLC v. Oracle America, Inc., 
    593 U. S. ___
    , ___–___ (2021)
    (slip op., at 24–25). That Court would have told this one to
    go back to school.
    What is worse, that refresher course would apparently be
    insufficient. For it is not just that the majority does not
    realize how much Warhol added; it is that the majority does
    not care. In adopting that posture of indifference, the ma-
    jority does something novel (though in law, unlike in art, it
    is rarely a good thing to be transformative). Before today,
    we assessed “the purpose and character” of a copier’s use by
    asking the following question: Does the work “add[ ] some-
    thing new, with a further purpose or different character, al-
    tering the [original] with new expression, meaning, or mes-
    sage”? Campbell v. Acuff-Rose Music, Inc., 
    510 U. S. 569
    ,
    579 (1994); see Google, 593 U. S., at ___ (slip op., at 24).
    When it did so to a significant degree, we called the work
    “transformative” and held that the fair-use test’s first factor
    favored the copier (though other factors could outweigh that
    one). But today’s decision—all the majority’s protestations
    notwithstanding—leaves our first-factor inquiry in sham-
    bles. The majority holds that because Warhol licensed his
    work to a magazine—as Goldsmith sometimes also did—the
    first factor goes against him. See, e.g., ante, at 35. It does
    Cite as: 
    598 U. S. ____
     (2023)             3
    KAGAN, J., dissenting
    not matter how different the Warhol is from the original
    photo—how much “new expression, meaning, or message”
    he added. It does not matter that the silkscreen and the
    photo do not have the same aesthetic characteristics and do
    not convey the same meaning. It does not matter that be-
    cause of those dissimilarities, the magazine publisher did
    not view the one as a substitute for the other. All that mat-
    ters is that Warhol and the publisher entered into a licens-
    ing transaction, similar to one Goldsmith might have done.
    Because the artist had such a commercial purpose, all the
    creativity in the world could not save him.
    That doctrinal shift ill serves copyright’s core purpose.
    The law does not grant artists (and authors and composers
    and so on) exclusive rights—that is, monopolies—for their
    own sake. It does so to foster creativity—“[t]o promote the
    [p]rogress” of both arts and science. U. S. Const., Art. I, §8,
    cl. 8. And for that same reason, the law also protects the
    fair use of copyrighted material. Both Congress and the
    courts have long recognized that an overly stringent copy-
    right regime actually “stifle[s]” creativity by preventing art-
    ists from building on the work of others. Stewart v. Abend,
    
    495 U. S. 207
    , 236 (1990) (internal quotation marks omit-
    ted); see Campbell, 
    510 U. S., at
    578–579. For, let’s be hon-
    est, artists don’t create all on their own; they cannot do
    what they do without borrowing from or otherwise making
    use of the work of others. That is the way artistry of all
    kinds—visual, musical, literary—happens (as it is the way
    knowledge and invention generally develop). The fair-use
    test’s first factor responds to that truth: As understood in
    our precedent, it provides “breathing space” for artists to
    use existing materials to make fundamentally new works,
    for the public’s enjoyment and benefit. 
    Id., at 579
    . In now
    remaking that factor, and thus constricting fair use’s
    boundaries, the majority hampers creative progress and
    4     ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    undermines creative freedom. I respectfully dissent.2
    I
    A
    Andy Warhol is the avatar of transformative copying. Cf.
    Google, 593 U. S., at ___–___ (slip op., at 24–25) (selecting
    Warhol, from the universe of creators, to illustrate what
    transformative copying is). In his early career, Warhol
    worked as a commercial illustrator and became experienced
    in varied techniques of reproduction. By night, he used
    those techniques—in particular, the silkscreen—to create
    his own art. His own—even though in one sense not. The
    silkscreen enabled him to make brilliantly novel art out of
    existing “images carefully selected from popular culture.”
    D. De Salvo, God Is in the Details, in Andy Warhol Prints
    22 (4th rev. ed. 2003). The works he produced, connecting
    traditions of fine art with mass culture, depended on “ap-
    propriation[s]”: The use of “elements of an extant image[ ]
    is Warhol’s entire modus operandi.” B. Gopnik, Artistic Ap-
    propriation vs. Copyright Law, N. Y. Times, Apr. 6, 2021,
    p. C4 (internal quotation marks omitted). And with that
    m.o., he changed modern art; his appropriations and his
    originality were flipsides of each other. To a public accus-
    tomed to thinking of art as formal works “belong[ing] in
    ——————
    2 One preliminary note before beginning in earnest. As readers are by
    now aware, the majority opinion is trained on this dissent in a way ma-
    jority opinions seldom are. Maybe that makes the majority opinion self-
    refuting? After all, a dissent with “no theory” and “[n]o reason” is not
    one usually thought to merit pages of commentary and fistfuls of come-
    back footnotes. Ante, at 36. In any event, I’ll not attempt to rebut point
    for point the majority’s varied accusations; instead, I’ll mainly rest on my
    original submission. I’ll just make two suggestions about reading what
    follows. First, when you see that my description of a precedent differs
    from the majority’s, go take a look at the decision. Second, when you
    come across an argument that you recall the majority took issue with, go
    back to its response and ask yourself about the ratio of reasoning to ipse
    dixit. With those two recommendations, I’ll take my chances on readers’
    good judgment.
    Cite as: 
    598 U. S. ____
     (2023)            5
    KAGAN, J., dissenting
    gold frames”—disconnected from the everyday world of
    products and personalities—Warhol’s paintings landed like
    a thunderclap. A. Danto, Andy Warhol 36 (2009). Think
    Soup Cans or, in another vein, think Elvis. Warhol had cre-
    ated “something very new”—“shockingly important, trans-
    formative art.” B. Gopnik, Warhol 138 (2020); Gopnik, Ar-
    tistic Appropriation.
    To see the method in action, consider one of Warhol’s pre-
    Prince celebrity silkscreens—this one, of Marilyn Monroe.
    He began with a publicity photograph of the actress. And
    then he went to work. He reframed the image, zooming in
    on Monroe’s face to “produc[e] the disembodied effect of a
    cinematic close-up.” 
    1 App. 161
     (expert declaration).
    At that point, he produced a high-contrast, flattened image
    on a sheet of clear acetate. He used that image to trace an
    outline on the canvas. And he painted on top—applying ex-
    otic colors with “a flat, even consistency and an industrial
    appearance.” 
    Id., at 165
    . The same high-contrast image
    was then reproduced in negative on a silkscreen, designed
    6    ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    to function as a selectively porous mesh. Warhol would
    “place the screen face down on the canvas, pour ink onto the
    back of the mesh, and use a squeegee to pull the ink through
    the weave and onto the canvas.” 
    Id., at 164
    . On some of his
    Marilyns (there are many), he reordered the process—first
    ink, then color, then (perhaps) ink again. See 
    id.,
     at 165–
    166. The result—see for yourself—is miles away from a lit-
    eral copy of the publicity photo.
    Andy Warhol, Marilyn, 1964, acrylic and silkscreen ink on linen
    And the meaning is different from any the photo had. Of
    course, meaning in great art is contestable and contested
    (as is the premise that an artwork is great). But note what
    some experts say about the complex message(s) Warhol’s
    Marilyns convey. On one level, those vivid, larger-than-life
    paintings are celebrity iconography, making a “secular, pro-
    fane subject[ ]” “transcendent” and “eternal.” 
    Id., at 209
     (in-
    ternal quotation marks omitted). But they also function as
    a biting critique of the cult of celebrity, and the role it plays
    Cite as: 
    598 U. S. ____
     (2023)            7
    KAGAN, J., dissenting
    in American life. With misaligned, “Day-Glo” colors sug-
    gesting “artificiality and industrial production,” Warhol
    portrayed the actress as a “consumer product.” The Metro-
    politan Museum of Art Guide 233 (2012); The Metropolitan
    Museum of Art, Marilyn (2023) (online source archived at
    https://www.supremecourt.gov). And in so doing, he “ex-
    posed the deficiencies” of a “mass-media culture” in which
    “such superficial icons loom so large.” 
    1 App. 208
    , 210 (in-
    ternal quotation marks omitted). Out of a publicity photo
    came both memorable portraiture and pointed social com-
    mentary.
    As with Marilyn, similarly with Prince. In 1984, Vanity
    Fair commissioned Warhol to create a portrait based on a
    black-and-white photograph taken by noted photographer
    Lynn Goldsmith:
    As he did in the Marilyn series, Warhol cropped the photo,
    so that Prince’s head fills the whole frame: It thus becomes
    “disembodied,” as if “magically suspended in space.” 
    Id.,
     at
    8    ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    174. And as before, Warhol converted the cropped photo
    into a higher-contrast image, incorporated into a silkscreen.
    That image isolated and exaggerated the darkest details of
    Prince’s head; it also reduced his “natural, angled position,”
    presenting him in a more face-forward way. 
    Id., at 223
    .
    Warhol traced, painted, and inked, as earlier described.
    See supra, at 5–6. He also made a second silkscreen, based
    on his tracings; the ink he passed through that screen left
    differently colored, out-of-kilter lines around Prince’s face
    and hair (a bit hard to see in the reproduction below—more
    pronounced in the original). Altogether, Warhol made 14
    prints and two drawings—the Prince series—in a range of
    unnatural, lurid hues. See Appendix, ante, at 39. Vanity
    Fair chose the Purple Prince to accompany an article on the
    musician. Thirty-two years later, just after Prince died,
    Condé Nast paid Warhol (now actually his foundation, see
    supra, at 1, n. 1) to use the Orange Prince on the cover of a
    special commemorative magazine. A picture (or two), as the
    saying goes, is worth a thousand words, so here is what
    those magazines published:
    Andy Warhol, Prince, 1984, synthetic paint and silkscreen ink on canvas
    Cite as: 
    598 U. S. ____
     (2023)                      9
    KAGAN, J., dissenting
    It does not take an art expert to see a transformation—
    but in any event, all those offering testimony in this case
    agreed there was one. The experts explained, in far greater
    detail than I have, the laborious and painstaking work that
    Warhol put into these and other portraits. See 
    1 App. 160
    –
    185, 212–216, 222–224. They described, in ways I have
    tried to suggest, the resulting visual differences between
    the photo and the silkscreen. As one summarized the mat-
    ter: The two works are “materially distinct” in “their com-
    position, presentation, color palette, and media”—i.e., in
    pretty much all their aesthetic traits. 
    Id., at 227
    .3 And with
    the change in form came an undisputed change in meaning.
    Goldsmith’s focus—seen in what one expert called the “cor-
    poreality and luminosity” of her depiction—was on Prince’s
    “unique human identity.” 
    Id., at 176, 227
    . Warhol’s focus
    was more nearly the opposite. His subject was “not the pri-
    vate person but the public image.” 
    Id., at 159
    . The artist’s
    “flattened, cropped, exotically colored, and unnatural depic-
    tion of Prince’s disembodied head” sought to “communicate
    a message about the impact of celebrity” in contemporary
    life. 
    Id., at 227
    . On Warhol’s canvas, Prince emerged as
    “spectral, dark, [and] uncanny”—less a real person than a
    “mask-like simulacrum.” 
    Id., at 187, 249
    . He was reframed
    as a “larger than life” “icon or totem.” 
    Id., at 257
    . Yet he
    was also reduced: He became the product of a “publicity ma-
    chine” that “packages and disseminates commoditized im-
    ages.” 
    Id., at 160
    . He manifested, in short, the dehuman-
    izing culture of celebrity in America. The message could
    ——————
    3 The majority attempts to minimize the visual dissimilarities between
    Warhol’s silkscreen and Goldsmith’s photograph by rotating the former
    image and then superimposing it on the latter one. See ante, at 9 (fig. 6);
    see also Brief for Goldsmith 17 (doing the same thing). But the majority
    is trying too hard: Its manipulated picture in fact reveals the significance
    of the cropping and facial reorientation that went into Warhol’s image.
    And the majority’s WarGold combo of course cannot obscure the other
    differences, of color and presentation, between the two works.
    10   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    not have been more different.
    A thought experiment may pound the point home. Sup-
    pose you were the editor of Vanity Fair or Condé Nast, pub-
    lishing an article about Prince. You need, of course, some
    kind of picture. An employee comes to you with two options:
    the Goldsmith photo, the Warhol portrait. Would you say
    that you don’t really care? That the employee is free to flip
    a coin? In the majority’s view, you apparently would. Its
    opinion, as further discussed below, is built on the idea that
    both are just “portraits of Prince” that may equivalently be
    “used to depict Prince in magazine stories about Prince.”
    Ante, at 12–13; see ante, at 22–23, and n. 11, 27, n. 15, 33,
    35. All I can say is that it’s a good thing the majority isn’t
    in the magazine business. Of course you would care! You
    would be drawn aesthetically to one, or instead to the other.
    You would want to convey the message of one, or instead of
    the other. The point here is not that one is better and the
    other worse. The point is that they are fundamentally dif-
    ferent. You would see them not as “substitute[s],” but as
    divergent ways to (in the majority’s mantra) “illustrate a
    magazine about Prince with a portrait of Prince.” Ante, at
    15, 33; see ante, at 22–23, and n. 11, 27, n. 15, 35. Or else
    you (like the majority) would not have much of a future in
    magazine publishing.
    In any event, the editors of Vanity Fair and Condé Nast
    understood the difference—the gulf in both aesthetics and
    meaning—between the Goldsmith photo and the Warhol
    portrait. They knew about the photo; but they wanted the
    portrait. They saw that as between the two works, Warhol
    had effected a transformation.
    B
    The question in this case is whether that transformation
    should matter in assessing whether Warhol made “fair use”
    of Goldsmith’s copyrighted photo. The answer is yes—it
    should push toward (although not dictate) a finding of fair
    Cite as: 
    598 U. S. ____
     (2023)                      11
    KAGAN, J., dissenting
    use. That answer comports with the copyright statute, its
    underlying policy, and our precedent concerning the two.
    Under established copyright law (until today), Warhol’s ad-
    dition of important “new expression, meaning, [and] mes-
    sage” counts in his favor in the fair-use inquiry. Campbell,
    
    510 U. S., at 579
    .
    Start by asking a broader question: Why do we have “fair
    use” anyway? The majority responds that while copyrights
    encourage the making of creative works, fair use promotes
    their “public availability.” Ante, at 13 (internal quotation
    marks omitted). But that description sells fair use far
    short. Beyond promoting “availability,” fair use itself ad-
    vances creativity and artistic progress. See Campbell, 
    510 U. S., at 575, 579
     (fair use is “necessary to fulfill copyright’s
    very purpose”—to “promote science and the arts”). That is
    because creative work does not happen in a vacuum. “Noth-
    ing comes from nothing, nothing ever could,” said song-
    writer Richard Rodgers, maybe thinking not only about love
    and marriage but also about how the Great American Song-
    book arose from vaudeville, ragtime, the blues, and jazz.4
    This Court has long understood the point—has gotten how
    new art, new invention, and new knowledge arise from ex-
    isting works. Our seminal opinion on fair use quoted the
    illustrious Justice Story:
    “In truth, in literature, in science and in art, there are,
    and can be, few, if any, things, which . . . are strictly
    ——————
    4 In the spirit of this opinion, I might have quoted that line without
    further ascription. But lawyers believe in citations, so I will tell you that
    the Rodgers lyric (which is, of course, from the Sound of Music) is used—
    to make the same point I do—in Rob Kapilow’s Listening for America:
    Inside the Great American Songbook From Gershwin to Sondheim
    (2019). One of that book’s themes is that even the most “radically new”
    music builds on existing works—or as Irving Berlin put the point, “songs
    make history, and history makes songs.” 
    Id.,
     at xv, 2. And so too for
    every other form of art. See infra, at 26–34 (making this point at greater
    length—and with pictures!).
    12   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    new and original throughout. Every book in literature,
    science and art, borrows, and must necessarily borrow,
    and use much which was well known and used before.”
    
    Id., at 575
     (quoting Emerson v. Davies, 
    8 F. Cas. 615
    ,
    619 (No. 4,436) (CC Mass. 1845)).
    Because that is so, a copyright regime with no escape valves
    would “stifle the very creativity which [the] law is designed
    to foster.” Stewart, 
    495 U. S., at 236
    . Fair use is such an
    escape valve. It “allow[s] others to build upon” copyrighted
    material, so as not to “put manacles upon” creative pro-
    gress. Campbell, 
    510 U. S., at 575
     (internal quotation
    marks omitted). In short, copyright’s core value—promot-
    ing creativity—sometimes demands a pass for copying.
    To identify when that is so, the courts developed and Con-
    gress later codified a multi-factored inquiry. As the major-
    ity describes, see ante, at 14, the current statute sets out
    four non-exclusive considerations to guide courts. They are:
    (1) “the purpose and character of the use” made of the cop-
    yrighted work, “including whether such use is of a commer-
    cial nature”; (2) “the nature of the copyrighted work”; (3)
    “the amount and substantiality of the portion used in rela-
    tion to the copyrighted work as a whole”; and (4) “the effect
    of the use upon the potential market for or value of the cop-
    yrighted work.” 
    17 U. S. C. §107
    . Those factors sometimes
    point in different directions; if so, a court must weigh them
    against each other. In doing so, we have stated, courts
    should view the fourth factor—which focuses on the copy-
    right holder’s economic interests—as the “most important.”
    See Harper & Row, Publishers, Inc. v. Nation Enterprises,
    
    471 U. S. 539
    , 566 (1985).5 But the overall balance cannot
    ——————
    5 The fourth factor has, to use the majority’s repeated example, forced
    many a filmmaker to pay for adapting books into movies—as we noted
    two Terms ago. See Google LLC v. Oracle America, Inc., 
    593 U. S. ___
    ,
    ___ (2021) (slip op., at 30) (explaining that film adaptations may founder
    on “[t]he fourth statutory factor” because “[m]aking a film of an author’s
    book” may result in “potential or presumed losses to the copyright
    Cite as: 
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     (2023)                     13
    KAGAN, J., dissenting
    come out right unless each factor is assessed correctly. This
    case, of course, is about (and only about) the first.
    And that factor is distinctive: It is the only one that fo-
    cuses on what the copier’s use of the original work accom-
    plishes. The first factor asks about the “character” of that
    use—its “main or essential nature[,] esp[ecially] as strongly
    marked and serving to distinguish.” Webster’s Third New
    International Dictionary 376 (1976). And the first factor
    asks about the “purpose” of the use—the “object, effect, or
    result aimed at, intended, or attained.” 
    Id., at 1847
    . In that
    way, the first factor gives the copier a chance to make his
    case. See P. Leval, Toward a Fair Use Standard, 
    103 Harv. L. Rev. 1105
    , 1116 (1990) (describing factor 1 as “the soul
    of ” the “fair use defense”). Look, the copier can say, at how
    I altered the original, and what I achieved in so doing. Look
    at how (as Judge Leval’s seminal article put the point) the
    original was “used as raw material” and was “transformed
    ——————
    owner”). The majority asserts that it is “aware of no authority for the
    proposition” that the fourth factor can thus protect against unlicensed
    film adaptations, insisting that the first factor must do (or at least share
    in) the work. Ante, at 29, n. 17; see ante, at 16, 28–29, 36. But Google is
    the “authority for the proposition”: That’s just what it said, in so many
    words. And anyway, the majority’s own first-factor test, applied consist-
    ently, would favor, not stop, the freeloading filmmaker. As you’ve seen
    (and I’ll discuss below), that test boils down to whether a follow-on work
    serves substantially the same commercial purpose as the original—here,
    “depict[ing] Prince in magazine stories about Prince.” Ante, at 12–13;
    see ante, at 22–23, and n. 11, 27, n. 15, 33, 35. A film adaptation doesn’t
    fit that mold: The filmmaker (unlike Warhol, in the majority’s view)
    wants to reach different buyers, in different markets, consuming differ-
    ent products. The majority at one point suggests it might have some
    different factor 1 test in its back pocket to deal with this problem. See
    ante, at 35, n. 22. But assuming the majority’s approach, as stated re-
    peatedly in its opinion, is truly the majority’s approach, factor 1 won’t
    help the author in the book-to-film situation. Under that approach, it is
    the fourth factor, not the first, which has to “take[ ] care of derivative
    works like book-to-film adaptations.” Ante, at 29, n. 17. It’s a good thing
    the majority errs in believing that the fourth factor isn’t up to the job.
    14   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    in the creation of new information, new aesthetics, new in-
    sights.” 
    Id., at 1111
    . That is hardly the end of the fair-use
    inquiry (commercialism, too, may bear on the first factor,
    and anyway there are three factors to go), but it matters
    profoundly. Because when a transformation of the original
    work has occurred, the user of the work has made the kind
    of creative contribution that copyright law has as its object.
    Don’t take it from me (or Judge Leval): The above is ex-
    actly what this Court has held about how to apply factor 1.
    In Campbell, our primary case on the topic, we stated that
    the first factor’s purpose-and-character test “central[ly]”
    concerns “whether and to what extent the new work is
    ‘transformative.’ ” 
    510 U. S., at 579
     (quoting Leval 1111).
    That makes sense, we explained, because “the goal of copy-
    right, to promote science and the arts, is generally fur-
    thered by the creation of transformative works.” 
    510 U. S., at 579
    . We then expounded on when such a transformation
    happens. Harking back to Justice Story, we explained that
    a “new work” might “merely ‘supersede[ ] the objects’ of the
    original creation”—meaning, that it does no more, and for
    no other end, than the first work had. 
    Ibid.
     (quoting Folsom
    v. Marsh, 
    9 F. Cas. 342
    , 348 (No. 4,901) (CC Mass. 1841)).
    But alternatively, the new work could “add[ ] something
    new, with a further purpose or different character, altering
    the first with new expression, meaning, or message.” 
    510 U. S., at 579
    . Forgive me, but given the majority’s stance
    (see, e.g., ante, at 33), that bears repeating: The critical fac-
    tor 1 inquiry, we held, is whether a new work alters the first
    with “new expression, meaning, or message.” The more it
    does so, the more transformative the new work. And (here
    is the final takeaway) “the more transformative the new
    work, the less will be the significance of other factors, like
    commercialism, that may weigh against a finding of fair
    use.” 
    510 U. S., at 579
    . Under that approach, the Campbell
    Court held, the rap group 2 Live Crew’s “transformative”
    copying of Roy Orbison’s “Pretty Woman” counted in favor
    Cite as: 
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     (2023)             15
    KAGAN, J., dissenting
    of fair use. 
    Id., at 583
    . And that was so even though the
    rap song was, as everyone agreed, recorded and later sold
    for profit. See 
    id., at 573
    .
    Just two Terms ago, in Google, we made all the same
    points. We quoted Campbell in explaining that the factor 1
    inquiry is “whether the copier’s use ‘adds something new,
    with a further purpose or different character, altering’ the
    copyrighted work ‘with new expression, meaning, or mes-
    sage.’ ” 593 U. S., at ___ (slip op., at 24). We again described
    “a copying use that adds something new and important” as
    “transformative.” Ibid. We reiterated that protecting
    transformative uses “stimulate[s] creativity” and thus “ful-
    fill[s] the objective of copyright law.” Ibid. (quoting Leval
    1111). And then we gave an example. Yes, of course, we
    pointed to Andy Warhol. (The majority claims not to be em-
    barrassed by this embarrassing fact because the specific
    reference was to his Soup Cans, rather than his celebrity
    images. But drawing a distinction between a “commentary
    on consumerism”—which is how the majority describes his
    soup canvases, ante, at 27—and a commentary on celebrity
    culture, i.e., the turning of people into consumption items,
    is slicing the baloney pretty thin.) Finally, the Court con-
    ducted the first-factor inquiry it had described. Google had
    replicated Sun Microsystems’ computer code as part of a
    “commercial endeavor,” done “for commercial profit.” 593
    U. S., at ___ (slip op., at 27). No matter, said the Court.
    “[M]any common fair uses are indisputably commercial.”
    Ibid. What mattered instead was that Google had used
    Sun’s code to make “something new and important”: a
    “highly creative and innovative” software platform. Id., at
    ___–___ (slip op., at 24–25). The use of the code, the Court
    held, was therefore “transformative” and “point[ed] toward
    fair use.” Id., at ___, ___ (slip op., at 25, 28).
    Campbell and Google also illustrate the difference it can
    make in the world to protect transformative works through
    fair use. Easy enough to say (as the majority does, see ante,
    16   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    at 36) that a follow-on creator should just pay a licensing
    fee for its use of an original work. But sometimes copyright
    holders charge an out-of-range price for licenses. And other
    times they just say no. In Campbell, for example, Orbison’s
    successor-in-interest turned down 2 Live Crew’s request for
    a license, hoping to block the rap take-off of the original
    song. See 
    510 U. S., at
    572–573. And in Google, the parties
    could not agree on licensing terms, as Sun insisted on con-
    ditions that Google thought would have subverted its busi-
    ness model. See 593 U. S., at ___ (slip op., at 3). So without
    fair use, 2 Live Crew’s and Google’s works—however new
    and important—might never have been made or, if made,
    never have reached the public. The prospect of that loss to
    “creative progress” is what lay behind the Court’s inquiry
    into transformativeness—into the expressive novelty of the
    follow-on work (regardless whether the original creator
    granted permission). Id., at ___ (slip op., at 25); see Camp-
    bell, 
    510 U. S., at 579
    .
    Now recall all the ways Warhol, in making a Prince por-
    trait from the Goldsmith photo, “add[ed] something new,
    with a further purpose or different character”—all the ways
    he “alter[ed] the [original work’s] expression, meaning,
    [and] message.” 
    Ibid.
     The differences in form and appear-
    ance, relating to “composition, presentation, color palette,
    and media.” 
    1 App. 227
    ; see supra, at 7–10. The differences
    in meaning that arose from replacing a realistic—and in-
    deed humanistic—depiction of the performer with an un-
    natural, disembodied, masklike one. See ibid. The convey-
    ance of new messages about celebrity culture and its
    personal and societal impacts. See ibid. The presence of,
    in a word, “transformation”—the kind of creative building
    that copyright exists to encourage. Warhol’s use, to be sure,
    had a commercial aspect. Like most artists, Warhol did not
    want to hide his works in a garret; he wanted to sell them.
    But as Campbell and Google both demonstrate (and as fur-
    Cite as: 
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    KAGAN, J., dissenting
    ther discussed below), that fact is nothing near the show-
    stopper the majority claims. Remember, the more trans-
    formative the work, the less commercialism matters. See
    Campbell, 
    510 U. S., at 579
    ; supra, at 14; ante, at 18 (ac-
    knowledging the point, even while refusing to give it any
    meaning). The dazzling creativity evident in the Prince
    portrait might not get Warhol all the way home in the fair-
    use inquiry; there remain other factors to be considered and
    possibly weighed against the first one. See supra, at 2, 10,
    14. But the “purpose and character of [Warhol’s] use” of the
    copyrighted work—what he did to the Goldsmith photo, in
    service of what objects—counts powerfully in his favor. He
    started with an old photo, but he created a new new thing.6
    II
    The majority does not see it. And I mean that literally.
    There is precious little evidence in today’s opinion that the
    majority has actually looked at these images, much less
    that it has engaged with expert views of their aesthetics
    and meaning. Whatever new expression Warhol added, the
    majority says, was not transformative. See ante, at 25. Ap-
    parently, Warhol made only “modest alterations.” Ante, at
    33. Anyone, the majority suggests, could have “crop[ped],
    flatten[ed], trace[d], and color[ed] the photo” as Warhol did.
    Ante, at 8. True, Warhol portrayed Prince “somewhat dif-
    ferently.” Ante, at 33. But the “degree of difference” is too
    small: It consists merely in applying Warhol’s “characteris-
    tic style”—an aesthetic gloss, if you will—“to bring out a
    particular meaning” that was already “available in [Gold-
    smith’s] photograph.” Ibid. So too, Warhol’s commentary
    on celebrity culture matters not at all; the majority is not
    willing to concede that it even exists. See ante, at 34 (“even
    ——————
    6 I have to admit, I stole that last phrase from Michael Lewis’s The
    New New Thing: A Silicon Valley Story (2014). I read the book some
    time ago, and the phrase stuck with me (as phrases often do). I wouldn’t
    have thought of it on my own.
    18   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    if such commentary is perceptible”). And as for the District
    Court’s view that Warhol transformed Prince from a “vul-
    nerable, uncomfortable person to an iconic, larger-than-life
    figure,” the majority is downright dismissive. Ante, at 32.
    Vulnerable, iconic—who cares? The silkscreen and the
    photo, the majority claims, still have the same “essential
    nature.” Ante, at 25, n. 14 (emphasis deleted).
    The description is disheartening. It’s as though Warhol
    is an Instagram filter, and a simple one at that (e.g., sepia-
    tinting). “What is all the fuss about?,” the majority wants
    to know. Ignoring reams of expert evidence—explaining, as
    every art historian could explain, exactly what the fuss is
    about—the majority plants itself firmly in the “I could paint
    that” school of art criticism. No wonder the majority sees
    the two images as essentially fungible products in the mag-
    azine market—publish this one, publish that one, what
    does it matter? See ante, at 22–23; supra, at 10. The prob-
    lem is that it does matter, for all the reasons given in the
    record and discussed above. See supra, at 9–10. Warhol
    based his silkscreen on a photo, but fundamentally changed
    its character and meaning. In belittling those creative con-
    tributions, the majority guarantees that it will reach the
    wrong result.
    Worse still, the majority maintains that those contribu-
    tions, even if significant, just would not matter. All of War-
    hol’s artistry and social commentary is negated by one
    thing: Warhol licensed his portrait to a magazine, and Gold-
    smith sometimes licensed her photos to magazines too.
    That is the sum and substance of the majority opinion.
    Over and over, the majority incants that “[b]oth [works] are
    portraits of Prince used in magazines to illustrate stories
    about Prince”; they therefore both “share substantially the
    same purpose”—meaning, a commercial one. Ante, at 22–
    23, 38; see ante, at 12–13, 27, n. 15, 33, 35. Or said other-
    wise, because Warhol entered into a licensing transaction
    with Condé Nast, he could not get any help from factor 1—
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    KAGAN, J., dissenting
    regardless how transformative his image was. See, e.g.,
    ante, at 35 (Warhol’s licensing “outweigh[s]” any “new
    meaning or message” he could have offered). The majority’s
    commercialism-trumps-creativity analysis has only one
    way out. If Warhol had used Goldsmith’s photo to comment
    on or critique Goldsmith’s photo, he might have availed
    himself of that factor’s benefit (though why anyone would
    be interested in that work is mysterious). See ante, at 34.
    But because he instead commented on society—the dehu-
    manizing culture of celebrity—he is (go figure) out of luck.
    From top-to-bottom, the analysis fails. It does not fit the
    copyright statute. It is not faithful to our precedent. And
    it does not serve the purpose both Congress and the Court
    have understood to lie at the core of fair use: “stimulat[ing]
    creativity,” by enabling artists and writers of every descrip-
    tion to build on prior works. Google, 593 U. S., at ___ (slip
    op., at 24). That is how art, literature, and music happen;
    it is also how all forms of knowledge advance. Even as the
    majority misconstrues the law, it misunderstands—and
    threatens—the creative process.
    Start with what the statute tells us about whether the
    factor 1 inquiry should disregard Warhol’s creative contri-
    butions because he licensed his work. (Sneak preview: It
    shouldn’t.) The majority claims the text as its strong suit,
    viewing our precedents’ inquiry into new expression and
    meaning as a faulty “paraphrase” of the statutory language.
    Ante, at 28–30. But it is the majority, not Campbell and
    Google, that misreads §107(1). First, the key term “charac-
    ter” plays little role in the majority’s analysis. See ante, at
    12–13, 22–23, and n. 11, 29 (statements of central test or
    holding referring only to “purpose”). And you can see why,
    given the counter-intuitive meaning the majority (every so
    often) provides. See ante, at 24–25, and n. 14. When refer-
    ring to the “character” of what Warhol did, the majority
    says merely that he “licensed Orange Prince to Condé Nast
    for $10,000.” See ante, at 24. But that reductionist view
    20    ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    rids the term of most of its ordinary meaning. “Character”
    typically refers to a thing’s “main or essential nature[,]
    esp[ecially] as strongly marked and serving to distinguish.”
    Webster’s Third 376; see supra, at 13. The essential and
    distinctive nature of an artist’s use of a work commonly in-
    volves artistry—as it did here. See also Campbell, 
    510 U. S., at 582
    , 588–589 (discussing the expressive “charac-
    ter” of 2 Live Crew’s rap). So the term “character” makes
    significant everything the record contains—and everything
    everyone (save the majority) knows—about the differences
    in expression and meaning between Goldsmith’s photo and
    Warhol’s silkscreen.
    Second, the majority significantly narrows §107(1)’s ref-
    erence to “purpose” (thereby paralleling its constriction of
    “character”). It might be obvious to you that artists have
    artistic purposes. And surely it was obvious to the drafters
    of a law aiming to promote artistic (and other kinds of ) cre-
    ativity. But not to the majority, which again cares only
    about Warhol’s decision to license his art. Warhol’s pur-
    pose, the majority says, was just to “depict Prince in [a]
    magazine stor[y] about Prince” in exchange for money.
    Ante, at 12–13. The majority spurns all that mattered to
    the artist—evident on the face of his work—about “expres-
    sion, meaning, [and] message.” Campbell, 
    510 U. S., at 579
    ;
    Google, 593 U. S., at ___ (slip op., at 24). That indifference
    to purposes beyond the commercial—for what an artist,
    most fundamentally, wants to communicate—finds no sup-
    port in §107(1).7
    ——————
    7 The majority seeks some statutory backing in what it describes as
    §107’s reference to the “specific ‘use’ ” of a work “alleged to be ‘an infringe-
    ment.’ ” Ante, at 20; see also ante, at 2, 4 (GORSUCH, J., concurring). Be-
    cause the challenged use here is a licensing (so says the majority), all
    that matters is that Goldsmith engaged in similar commercial transac-
    tions. But the majority is both rewriting and splicing the statute. The
    key part of the statute simply asks whether the “use made of a [copy-
    righted] work” is fair. (The term “alleged infringement,” which the ma-
    jority banks on, nowhere exists in the text; indeed, all the statute says
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    KAGAN, J., dissenting
    Still more, the majority’s commercialism-über-alles view
    of the factor 1 inquiry fits badly with two other parts of the
    fair-use provision. To begin, take the preamble, which gives
    examples of uses often thought fair: “criticism, comment,
    news reporting, teaching[,] . . . scholarship, or research.”
    §107. As we have explained, an emphasis on commercial-
    ism would “swallow” those uses—that is, would mostly de-
    prive them of fair-use protection. Campbell, 
    510 U. S., at 584
    . For the listed “activities are generally conducted for
    profit in this country.” 
    Ibid.
     (internal quotation marks
    omitted). “No man but a blockhead,” Samuel Johnson once
    noted, “ever wrote[ ] except for money.” 3 Boswell’s Life of
    Johnson 19 (G. Hill ed. 1934). And Congress of course knew
    that when it drafted the preamble.
    Next, skip to the last factor in the fair-use test: “the effect
    of the use upon the potential market for or value of the cop-
    yrighted work.” §107(4). You might think that when Con-
    gress lists two different factors for consideration, it is be-
    cause the two factors are, well, different. But the majority
    transplants factor 4 into factor 1. Recall that the majority
    conducts a kind of market analysis: Warhol, the majority
    says, licensed his portrait of Prince to a magazine that
    Goldsmith could have licensed her photo to—and so may
    have caused her economic harm. See ante, at 22–23; see
    also ante, at 19 (focusing on whether a follow-on work is a
    market “substitute” for the original); ante, at 4 (GORSUCH,
    J., concurring) (describing the “salient point” as whether
    Warhol’s “use involved competition with Ms. Goldsmith’s
    ——————
    about infringement, and in a separate sentence, is that a fair use doesn’t
    count as one.) The statute—that is, the actual one—thus focuses atten-
    tion on what the copier does with the underlying work. So when the
    statute more particularly asks (in factor 1) about the “purpose and char-
    acter of the use”—meaning again, the “use made of [the copyrighted]
    work”—it is asking to what end, and with what result, the copier made
    use of the original. And that necessarily involves the issue of transfor-
    mation—more specifically here, how Warhol’s silkscreen transformed
    Goldsmith’s photo.
    22   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    image”). That issue is no doubt important in the fair-use
    inquiry. But it is the stuff of factor 4: how Warhol’s use
    affected the “value of ” or “market for” Goldsmith’s photo.
    Factor 1 focuses on the other side of the equation: the new
    expression, meaning, or message that may come from some-
    one else using the original. Under the statute, courts are
    supposed to strike a balance between the two—and thus be-
    tween rewarding original creators and enabling others to
    build on their works. That cannot happen when a court, à
    la the majority, double-counts the first goal and ignores the
    second.
    Is it possible I overstate the matter? I would like for that
    to be true. And a puzzling aspect of today’s opinion is that
    it occasionally acknowledges the balance that the fair-use
    provision contemplates. So, for example, the majority notes
    after reviewing the relevant text that “the central question
    [the first factor] asks” is whether the new work “adds some-
    thing new” to the copyrighted one. Ante, at 15 (internal
    quotation marks omitted). Yes, exactly. And in other
    places, the majority suggests that a court should consider
    in the factor 1 analysis not merely the commercial context
    but also the copier’s addition of “new expression,” including
    new meaning or message. Ante, at 12; see ante, at 18, 24–
    25, n. 13, 25, 32. In that way, the majority opinion differs
    from JUSTICE GORSUCH’s concurrence, which would exclude
    all inquiry into whether a follow-on work is transformative.
    See ante, at 2, 4. And it is possible lower courts will pick up
    on that difference, and ensure that the “newness” of a fol-
    low-on work will continue to play a significant role in the
    factor 1 analysis. If so, I’ll be happy to discover that my
    “claims [have] not age[d] well.” Ante, at 36. But that would
    require courts to do what the majority does not: make a se-
    rious inquiry into the follow-on artist’s creative contribu-
    tions. The majority’s refusal to do so is what creates the
    oddity at the heart of today’s opinion. If “newness” matters
    (as the opinion sometimes says), then why does the majority
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    KAGAN, J., dissenting
    dismiss all the newness Warhol added just because he li-
    censed his portrait to Condé Nast? And why does the ma-
    jority insist more generally that in a commercial context
    “convey[ing] a new meaning or message” is “not enough for
    the first factor to favor fair use”? Ante, at 35.
    Certainly not because of our precedent—which conflicts
    with nearly all the majority says. As explained earlier, this
    Court has decided two important cases about factor 1. See
    supra, at 14–16. In each, the copier had built on the origi-
    nal to make a product for sale—so the use was patently
    commercial. And in each, that fact made no difference, be-
    cause the use was also transformative. The copier, we held,
    had made a significant creative contribution—had added
    real value. So in Campbell, we did not ask whether 2 Live
    Crew and Roy Orbison both meant to make money by “in-
    cluding a catchy song about women on a record album.” But
    cf. ante, at 12–13 (asking whether Warhol and Goldsmith
    both meant to charge for “depict[ing] Prince in magazine
    stories about Prince”). We instead asked whether 2 Live
    Crew had added significant “new expression, meaning,
    [and] message”; and because we answered yes, we held that
    the group’s rap song did not “merely supersede the objects
    of the original creation.” 
    510 U. S., at 579
     (internal quota-
    tion marks and alteration omitted). Similarly, in Google,
    we took for granted that Google (the copier) and Sun (the
    original author) both meant to market software platforms
    facilitating the same tasks—just as (in the majority’s re-
    frain) Warhol and Goldsmith both wanted to market images
    depicting the same subject. See 593 U. S., at ___, ___ (slip
    op., at 25, 27). “So what?” was our basic response. Google’s
    copying had enabled the company to make a “highly crea-
    tive and innovative tool,” advancing “creative progress” and
    thus serving “the basic constitutional objective of copy-
    right.” Id., at ___ (slip op., at 25) (internal quotation marks
    omitted). Search today’s opinion high and low, you will see
    24   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    no such awareness of how copying can help produce valua-
    ble new works.
    Nor does our precedent support the majority’s strong dis-
    tinction between follow-on works that “target” the original
    and those that do not. Ante, at 35. (Even the majority does
    not claim that anything in the text does so.) True enough
    that the rap song in Campbell fell into the former category:
    2 Live Crew urged that its work was a parody of Orbison’s
    song. But even in discussing the value of parody, Campbell
    made clear the limits of targeting’s importance. The Court
    observed that as the “extent of transformation” increases,
    the relevance of targeting decreases. 
    510 U. S., at 581, n. 14
    . Google proves the point. The new work there did not
    parody, comment on, or otherwise direct itself to the old:
    The former just made use of the latter for its own devices.
    Yet that fact never made an appearance in the Court’s opin-
    ion; what mattered instead was the “highly creative” use
    Google had made of the copied code. That decision is on
    point here. Would Warhol’s work really have been more
    worthy of protection if it had (somehow) “she[d] light” on
    Goldsmith’s photograph, rather than on Prince, his celeb-
    rity status, and celebrity culture? Ante, at 27. Would that
    Goldsmith-focused work (whatever it might be) have more
    meaningfully advanced creative progress, which is copy-
    right’s raison d’être, than the work he actually made? I
    can’t see how; more like the opposite. The majority’s pref-
    erence for the directed work, apparently on grounds of ne-
    cessity, see ante, at 27, 34–35, again reflects its undervalu-
    ing of transformative copying as a core part of artistry.
    And there’s the rub. (Yes, that’s mostly Shakespeare.) As
    Congress knew, and as this Court once saw, new creations
    come from building on—and, in the process, transforming—
    those coming before. Today’s decision stymies and sup-
    presses that process, in art and every other kind of creative
    endeavor. The decision enhances a copyright holder’s
    power to inhibit artistic development, by enabling her to
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    KAGAN, J., dissenting
    block even the use of a work to fashion something quite dif-
    ferent. Or viewed the other way round, the decision im-
    pedes non-copyright holders’ artistic pursuits, by prevent-
    ing them from making even the most novel uses of existing
    materials. On either account, the public loses: The decision
    operates to constrain creative expression.8
    The effect, moreover, will be dramatic. Return again to
    Justice Story, see supra, at 11–12: “[I]n literature, in sci-
    ence and in art, there are, and can be, few, if any, things”
    that are “new and original throughout.” Campbell, 
    510 U. S., at 575
     (quoting Emerson, 8 F. Cas., at 619). Every
    work “borrows, and must necessarily” do so. 
    510 U. S., at 575
    . Creators themselves know that fact deep in their
    bones. Here is Mark Twain on the subject: “The kern[e]l,
    the soul—let us go further and say the substance, the bulk,
    the actual and valuable material” of creative works—all are
    “consciously and unconsciously drawn from a million out-
    side sources.” Letter from M. Twain to H. Keller, in 2 Mark
    Twain’s Letters 731 (1917); see also id., at 732 (quoting Ol-
    iver Wendell Holmes—no, not that one, his father the
    poet—as saying “I have never originated anything alto-
    gether myself, nor met anybody who had”). “[A]ppropria-
    tion, mimicry, quotation, allusion and sublimated collabo-
    ration,” novelist Jonathan Lethem has explained, are “a
    kind of sine qua non of the creative act, cutting across all
    forms and genres in the realm of cultural production.” The
    ——————
    8 No worries, the majority says: Today’s decision is only about the com-
    mercial licensing of artistic works, not about their “creation” or their
    other uses. See ante, at 21, and n. 10. So, for example, if Warhol had
    used his Prince silkscreen “for teaching purposes” or sought to “display
    [it] in a nonprofit museum,” the first factor could have gone the other
    way. Ante, at 21, n. 10; ante, at 6 (GORSUCH, J., concurring). But recall
    what Samuel Johnson said about “blockheads”: Unless an artist is one,
    he makes art for money. See supra, at 21. So when the majority denies
    follow-on artists the full reward of their creativity, it diminishes their
    incentive to create. And as should go without saying, works not created
    will not appear in classrooms and museums.
    26    ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    Ecstasy of Influence, in Harper’s Magazine 61 (Feb. 2007).
    Or as Mary Shelley once wrote, there is no such thing as
    “creating out of [a] void.” Frankenstein ix (1831).9
    Consider, in light of those authorial references, how the
    majority’s factor 1 analysis might play out in literature.
    And why not start with the best? Shakespeare borrowed
    over and over and over. See, e.g., 8 Narrative and Dramatic
    Sources of Shakespeare 351–352 (G. Bullough ed. 1975)
    (“Shakespeare was an adapter of other men’s tales and
    plays; he liked to build a new construction on something
    given”). I could point to a whole slew of works, but let’s take
    Romeo and Juliet as an example. Shakespeare’s version
    copied most directly from Arthur Brooke’s The Tragical His-
    tory of Romeus and Juliet, written a few decades earlier
    (though of course Brooke copied from someone, and that
    person copied from someone, and that person . . . going back
    at least to Ovid’s story about Pyramus and Thisbe). Shake-
    speare took plot, characters, themes, even passages: The
    friar’s line to Romeo, “Art thou a man? Thy form cries out
    thou art,” appeared in Brooke as “Art thou a man? The
    shape saith so thou art.” Bullough 387. (Shakespeare was,
    among other things, a good editor.) Of course Shakespeare
    also added loads of genius, and so made the borrowed sto-
    ries “uniquely Shakespearian.” G. Williams, Shakespeare’s
    Basic Plot Situation, 2 Shakespeare Quarterly No. 4, p. 313
    (Oct. 1951). But on the majority’s analysis? The two
    works—Shakespeare’s and Brooke’s—are just two stories of
    star-crossed lovers written for commercial gain. Shake-
    speare would not qualify for fair use; he would not even
    ——————
    9 OK, one last one: T. S. Eliot made the same point more, shall we say,
    poetically. We often harp, he wrote, on “the poet’s difference from his
    predecessors.” The Sacred Wood 43 (1921). “[But] we shall often find
    that not only the best, but the most individual parts of his work may be
    those in which the dead poets, his ancestors, assert their immortality
    most vigorously. . . . No poet, no artist of any art, has his complete mean-
    ing alone.” Id., at 43–44.
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    KAGAN, J., dissenting
    come out ahead on factor 1.
    And if you think that’s just Shakespeare, here are a cou-
    ple more. (Once you start looking, examples are every-
    where.) Lolita, though hard to read today, is usually
    thought one of the greatest novels of the 20th century. But
    the plotline—an adult man takes a room as a lodger; em-
    barks on an obsessive sexual relationship with the preteen
    daughter of the house; and eventually survives her death,
    remaining marked forever—appears in a story by Heinz von
    Lichberg written a few decades earlier. Oh, and the girl’s
    name is Lolita in both versions. See generally M. Maar, The
    Two Lolitas (2005). All that said, the two works have little
    in common artistically; nothing literary critics admire in
    the second Lolita is found in the first. But to the majority?
    Just two stories of revoltingly lecherous men, published for
    profit. So even factor 1 of the fair-use inquiry would not aid
    Nabokov. Or take one of the most famed adventure stories
    ever told. Here is the provenance of Treasure Island, as
    Robert Louis Stevenson himself described it:
    “No doubt the parrot once belonged to Robinson Cru-
    soe. No doubt the skeleton is conveyed from [Edgar Al-
    lan] Poe. I think little of these, they are trifles and de-
    tails; and no man can hope to have a monopoly of
    skeletons or make a corner in talking birds. . . . It is my
    debt to Washington Irving that exercises my con-
    science, and justly so, for I believe plagiarism was
    rarely carried farther. . . . Billy Bones, his chest, the
    company in the parlor, the whole inner spirit and a
    good deal of the material detail of my first chapters—
    all were there, all were the property of Washington Ir-
    ving.” My First Book—Treasure Island, in 21 Syracuse
    University Library Associates Courier No. 2, p. 84
    (1986).
    Odd that a book about pirates should have practiced piracy?
    Not really, because tons of books do—and not many in order
    28   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    to “target” or otherwise comment on the originals. “Thomas
    Mann, himself a master of [the art,] called [it] ‘higher crib-
    bing.’ ” Lethem 59. The point here is that most writers
    worth their salt steal other writers’ moves—and put them
    to other, often better uses. But the majority would say,
    again and yet again in the face of such transformative cop-
    ying, “no factor 1 help and surely no fair use.”
    Or how about music? Positively rife with copying of all
    kinds. Suppose some early blues artist (W. C. Handy, per-
    haps?) had copyrighted the 12-bar, three-chord form—the
    essential foundation (much as Goldsmith’s photo is to War-
    hol’s silkscreen) of many blues songs. Under the majority’s
    view, Handy could then have controlled—meaning, cur-
    tailed—the development of the genre. And also of a fair bit
    of rock and roll. “Just another rendition of 12-bar blues for
    sale in record stores,” the majority would say to Chuck
    Berry (Johnny B. Goode), Bill Haley (Rock Around the
    Clock), Jimi Hendrix (Red House), or Eric Clapton (Cross-
    roads). Or to switch genres, imagine a pioneering classical
    composer (Haydn?) had copyrighted the three-section so-
    nata form. “One more piece built on the same old structure,
    for use in concert halls,” the majority might say to Mozart
    and Beethoven and countless others: “Sure, some new
    notes, but the backbone of your compositions is identical.”
    And then, there’s the appropriation of those notes, and
    accompanying words, for use in new and different ways.
    Stravinsky reportedly said that great composers do not im-
    itate, but instead steal. See P. Yates, Twentieth Century
    Music 41 (1967). At any rate, he would have known. He
    took music from all over—from Russian folk melodies to
    Schoenberg—and made it inimitably his own. And then—
    as these things go—his music became a source for others.
    Charlie Parker turned The Rite of Spring into something of
    a jazz standard: You can still hear the Stravinsky lurking,
    but jazz musicians make the composition a thing of a differ-
    ent kind. And popular music? I won’t point fingers, but
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    KAGAN, J., dissenting
    maybe rock’s only Nobel Laureate and greatest-ever lyricist
    is known for some appropriations? See M. Gilmore, The
    Rolling Stone Interview, Rolling Stone, Sept. 27, 2012, pp.
    51, 81.10 He wouldn’t be alone. Here’s what songwriter
    Nick Cave (he of the Bad Seeds) once said about how music
    develops:
    “The great beauty of contemporary music, and what
    gives it its edge and vitality, is its devil-may-care atti-
    tude toward appropriation—everybody is grabbing
    stuff from everybody else, all the time. It’s a feeding
    frenzy of borrowed ideas that goes toward the advance-
    ment of rock music—the great artistic experiment of
    our era.” The Red Hand Files (Apr. 2020) (online
    source archived at https://www.supremecourt.gov).
    But not as the majority sees the matter. Are these guys
    making money? Are they appropriating for some different
    reason than to critique the thing being borrowed? Then
    they’re “shar[ing] the objectives” of the original work, and
    will get no benefit from factor 1, let alone protection from
    ——————
    10 He is, though, also one of modern music’s most bounteous sources.
    His work has been copied so often that Rolling Stone (whose name was
    partly inspired by—OK, you guessed it—Bob Dylan) recently published
    a list of the 80 greatest Dylan covers. See J. Wenner, A Letter from the
    Editor, Rolling Stone, Nov. 9, 1967, p. 2; J. Dolan et al., The 80 Greatest
    Dylan Covers of All Time, Rolling Stone, May 24, 2021 (online source
    archived at https://www.supremecourt.gov). (The list’s collators noted
    that Dylan so “loved the ide[a] of other people doing his songs” that they
    struggled to settle on 80. Ibid.) To see how important all that copying
    was, consider Mr. Tambourine Man. When the Byrds first heard Dylan’s
    demo of the song, they weren’t sure they could use it. (David Crosby
    thought it was way too long.) But Roger McGuinn decided he could
    “save” the tune. 
    Ibid.
     Add a Bach-inspired guitar lick (truly, J. S. Bach)
    and a Beatles-inspired beat, and the “pound of Dylan’s acoustic guitars”
    was “transformed” into a “danceable” and “uplifting” megahit. R. Unter-
    berger, Turn! Turn! Turn! 137 (2002). And that rendition (not Dylan’s
    own) launched a thousand ships. Among other things, it “spawned an
    entirely new style” of music—what soon came to be known as “folk-rock.”
    
    Id., at 108
    , 132–133.
    30   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    the whole fair-use test. Ante, at 24.
    Finally, back to the visual arts, for while Warhol may
    have been the master appropriator within that field, he had
    plenty of company; indeed, he worked within an established
    tradition going back centuries (millennia?). The represent-
    atives of three giants of modern art (you may know one for
    his use of comics) describe the tradition as follows: “[T]he
    use and reuse of existing imagery” are “part of art’s life-
    blood”—“not just in workaday practice or fledgling student
    efforts, but also in the revolutionary moments of art his-
    tory.” Brief for Robert Rauschenberg, Roy Lichtenstein,
    and Joan Mitchell Foundations et al. as Amici Curiae 6.
    Consider as one example the reclining nude. Probably
    the first such figure in Renaissance art was Giorgione’s
    Sleeping Venus. (Note, though, in keeping with the “noth-
    ing comes from nothing” theme, that Giorgione apparently
    modeled his canvas on a woodcut illustration by Francesco
    Colonna.) Here is Giorgione’s painting:
    Giorgione, Sleeping Venus, c. 1510, oil on canvas
    Cite as: 
    598 U. S. ____
     (2023)           31
    KAGAN, J., dissenting
    But things were destined not to end there. One of Gior-
    gione’s pupils was Titian, and the former student undertook
    to riff on his master. The resulting Venus of Urbino is a
    prototypical example of Renaissance imitatio—the creation
    of an original work from an existing model. See 
    id., at 8
    ; 1
    G. Vasari, Lives of the Artists 31, 444 (G. Bull transl. 1965).
    You can see the resemblance—but also the difference:
    Titian, Venus of Urbino, 1538, oil on canvas
    The majority would presumably describe these Renaissance
    canvases as just “two portraits of reclining nudes painted to
    sell to patrons.” Cf. ante, at 12–13, 22–23. But wouldn’t
    that miss something—indeed, everything—about how an
    artist engaged with a prior work to create new expression
    and add new value?
    And the reuse of past images was far from done. For here
    is Édouard Manet’s Olympia, now considered a founda-
    tional work of artistic modernism, but referring in obvious
    ways to Titian’s (and back a step, to Giorgione’s) Venus:
    32   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    Manet, Olympia, 1863, oil on canvas
    Here again consider the account of the Rauschenberg, Lich-
    tenstein, and Mitchell Foundations: “The revolutionary
    shock of the painting depends on how traditional imagery
    remains the painting’s recognizable foundation, even as
    that imagery is transformed and wrenched into the pre-
    sent.” Brief as Amici Curiae 9. It is an especially striking
    example of a recurrent phenomenon—of how the develop-
    ment of visual art works across time and place, constantly
    building on what came earlier. In fact, the Manet has itself
    spawned further transformative paintings, from Cézanne
    to a raft of contemporary artists across the globe. See 
    id.,
    at 10–11. But the majority, as to these matters, is uninter-
    ested and unconcerned.
    Take a look at one last example, from a modern master
    very different from Warhol, but availing himself of the same
    appropriative traditions. On the left (below) is Velázquez’s
    portrait of Pope Innocent X; on the right is Francis Bacon’s
    Study After Velázquez’s Portrait.
    Cite as: 
    598 U. S. ____
     (2023)                 33
    KAGAN, J., dissenting
    Velázquez, Pope Innocent X,       Francis Bacon, Study After
    c. 1650, oil on canvas        Velázquez’s Portrait of Pope
    Innocent X, 1953, oil on canvas
    To begin with, note the word “after” in Bacon’s title. Copy-
    ing is so deeply rooted in the visual arts that there is a nam-
    ing convention for it, with “after” denoting that a painting
    is some kind of “imitation of a known work.” M. Clarke, The
    Concise Oxford Dictionary of Art Terms 5 (2d ed. 2010). Ba-
    con made frequent use of that convention. He was espe-
    cially taken by Velázquez’s portrait of Innocent X, referring
    to it in tens of paintings. In the one shown above, Bacon
    retained the subject, scale, and composition of the Veláz-
    quez original. Look at one, look at the other, and you know
    Bacon copied. But he also transformed. He invested his
    portrait with new “expression, meaning, [and] message,”
    converting Velázquez’s study of magisterial power into one
    of mortal dread. Campbell, 
    510 U. S., at 579
    .
    But the majority, from all it says, would find the change
    immaterial. Both paintings, after all, are “portraits of
    [Pope Innocent X] used to depict [Pope Innocent X]” for
    hanging in some interior space, ante, at 12–13; so on the
    34   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    majority’s reasoning, someone in the market for a papal
    portrait could use either one, see ante, at 22–23. Veláz-
    quez’s portrait, although Bacon’s model, is not “the object of
    [his] commentary.” Ante, at 27; see A. Zweite, Bacon’s
    Scream, in Francis Bacon: The Violence of the Real 71 (A.
    Zweite ed. 2006) (Bacon “was not seeking to expose Veláz-
    quez’s masterpiece,” but instead to “adapt it” and “give it a
    new meaning”). And absent that “target[ing],” the majority
    thinks the portraits’ distinct messages make no difference.
    Ante, at 27. Recall how the majority deems irrelevant the
    District Court’s view that the Goldsmith Prince is vulnera-
    ble, the Warhol Prince iconic. Too small a “degree of differ-
    ence,” according to the majority. Ante, at 33–34; see supra,
    at 17. So too here, presumably: the stolid Pope, the dis-
    turbed Pope—it just doesn’t matter. But that once again
    misses what a copier accomplished: the making of a wholly
    new piece of art from an existing one.
    The majority thus treats creativity as a trifling part of the
    fair-use inquiry, in disregard of settled copyright principles
    and what they reflect about the artistic process. On the
    majority’s view, an artist had best not attempt to market
    even a transformative follow-on work—one that adds sig-
    nificant new expression, meaning, or message. That added
    value (unless it comes from critiquing the original) will no
    longer receive credit under factor 1. And so it can never
    hope to outweigh factor 4’s assessment of the copyright
    holder’s interests. The result will be what this Court has
    often warned against: suppression of “the very creativity
    which [copyright] law is designed to foster.” Stewart, 
    495 U. S., at 236
    ; see supra, at 11–12. And not just on the mar-
    gins. Creative progress unfolds through use and reuse,
    framing and reframing: One work builds on what has gone
    before; and later works build on that one; and so on through
    time. Congress grasped the idea when it directed courts to
    attend to the “purpose and character” of artistic borrow-
    Cite as: 
    598 U. S. ____
     (2023)           35
    KAGAN, J., dissenting
    ing—to what the borrower has made out of existing materi-
    als. That inquiry recognizes the value in using existing ma-
    terials to fashion something new. And so too, this Court—
    from Justice Story’s time to two Terms ago—has known
    that it is through such iterative processes that knowledge
    accumulates and art flourishes. But not anymore. The ma-
    jority’s decision is no “continuation” of “existing copyright
    law.” Ante, at 37. In declining to acknowledge the im-
    portance of transformative copying, the Court today, and
    for the first time, turns its back on how creativity works.
    III
    And the workings of creativity bring us back to Andy
    Warhol. For Warhol, as this Court noted in Google, is the
    very embodiment of transformative copying. He is proof of
    concept—that an artist working from a model can create
    important new expression. Or said more strongly, that ap-
    propriations can help bring great art into being. Warhol is
    a towering figure in modern art not despite but because of
    his use of source materials. His work—whether Soup Cans
    and Brillo Boxes or Marilyn and Prince—turned something
    not his into something all his own. Except that it also be-
    came all of ours, because his work today occupies a signifi-
    cant place not only in our museums but in our wider artistic
    culture. And if the majority somehow cannot see it—well,
    that’s what evidentiary records are for. The one in this case
    contained undisputed testimony, and lots of it, that War-
    hol’s Prince series conveyed a fundamentally different idea,
    in a fundamentally different artistic style, than the photo
    he started from. That is not the end of the fair-use inquiry.
    The test, recall, has four parts, with one focusing squarely
    on Goldsmith’s interests. But factor 1 is supposed to meas-
    ure what Warhol has done. Did his “new work” “add[ ]
    something new, with a further purpose or different charac-
    ter”? Campbell, 
    510 U. S., at 579
    . Did it “alter[ ] the first
    with new expression, meaning, or message”? 
    Ibid.
     It did,
    36   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    KAGAN, J., dissenting
    and it did. In failing to give Warhol credit for that trans-
    formation, the majority distorts ultimate resolution of the
    fair-use question.
    Still more troubling are the consequences of today’s rul-
    ing for other artists. If Warhol does not get credit for trans-
    formative copying, who will? And when artists less famous
    than Warhol cannot benefit from fair use, it will matter
    even more. Goldsmith would probably have granted War-
    hol a license with few conditions, and for a price well within
    his budget. But as our precedents show, licensors some-
    times place stringent limits on follow-on uses, especially to
    prevent kinds of expression they disapprove. And licensors
    may charge fees that prevent many or most artists from
    gaining access to original works. Of course, that is all well
    and good if an artist wants merely to copy the original and
    market it as his own. Preventing those uses—and thus in-
    centivizing the creation of original works—is what copy-
    rights are for. But when the artist wants to make a trans-
    formative use, a different issue is presented. By now, the
    reason why should be obvious. “Inhibit[ing] subsequent
    writers” and artists from “improv[ing] upon prior works”—
    as the majority does today—will “frustrate the very ends
    sought to be attained” by copyright law. Harper & Row, 
    471 U. S., at 549
    . It will stifle creativity of every sort. It will
    impede new art and music and literature. It will thwart the
    expression of new ideas and the attainment of new
    knowledge. It will make our world poorer.