Andy Warhol Foundation for Visual Arts, Inc. v. Goldsmith ( 2023 )


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    Volume 598 U. S. Part 2
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    508                     OCTOBER TERM, 2022
    Syllabus
    ANDY WARHOL FOUNDATION FOR THE VISUAL
    ARTS, INC. v. GOLDSMITH et al.
    certiorari to the united states court of appeals for
    the second circuit
    No. 21–869. Argued October 12, 2022—Decided May 18, 2023
    In 2016, petitioner Andy Warhol Foundation for the Visual Arts, Inc.
    (AWF) licensed to Condé Nast for $10,000 an image of “Orange
    Prince”—an orange silkscreen portrait of the musician Prince created
    by pop artist Andy Warhol—to appear on the cover of a magazine com-
    memorating Prince. Orange Prince is one of 16 works now known as
    the Prince Series that Warhol derived from a copyrighted photograph
    taken in 1981 by respondent Lynn Goldsmith, a professional photogra-
    pher. Goldsmith had been commissioned by Newsweek in 1981 to pho-
    tograph a then “up and coming” musician named Prince Rogers Nelson,
    after which Newsweek published one of Goldsmith's photos along with
    an article about Prince. Years later, Goldsmith granted a limited li-
    cense to Vanity Fair for use of one of her Prince photos as an “artist
    Page Proof Pending Publication
    reference for an illustration.” The terms of the license included that
    the use would be for “one time” only. Vanity Fair hired Warhol to cre-
    ate the illustration, and Warhol used Goldsmith's photo to create a pur-
    ple silkscreen portrait of Prince, which appeared with an article about
    Prince in Vanity Fair's November 1984 issue. The magazine credited
    Goldsmith for the “source photograph” and paid her $400. After Prince
    died in 2016, Vanity Fair's parent company (Condé Nast) asked AWF
    about reusing the 1984 Vanity Fair image for a special edition magazine
    that would commemorate Prince. When Condé Nast learned about the
    other Prince Series images, it opted instead to purchase a license from
    AWF to publish Orange Prince. Goldsmith did not know about the
    Prince Series until 2016, when she saw Orange Prince on the cover of
    Condé Nast's magazine. Goldsmith notifed AWF of her belief that
    it had infringed her copyright. AWF then sued Goldsmith for a declar-
    atory judgment of noninfringement or, in the alternative, fair use.
    Goldsmith counterclaimed for infringement. The District Court consid-
    ered the four fair use factors in 
    17 U. S. C. § 107
     and granted AWF sum-
    mary judgment on its defense of fair use. The Court of Appeals
    reversed, fnding that all four fair use factors favored Goldsmith. In
    this Court, the sole question presented is whether the frst fair use fac-
    tor, “the purpose and character of the use, including whether such use
    is of a commercial nature or is for nonproft educational purposes,”
    Cite as: 
    598 U. S. 508
     (2023)                     509
    Syllabus
    § 107(1), weighs in favor of AWF's recent commercial licensing to
    Condé Nast.
    Held: The “purpose and character” of AWF's use of Goldsmith's photo-
    graph in commercially licensing Orange Prince to Condé Nast does not
    favor AWF's fair use defense to copyright infringement. Pp. 525–551.
    (a) AWF contends that the Prince Series works are “transformative,”
    and that the frst fair use factor thus weighs in AWF's favor, because
    the works convey a different meaning or message than the photograph.
    But the frst fair use factor instead focuses on whether an allegedly
    infringing use has a further purpose or different character, which is a
    matter of degree, and the degree of difference must be weighed against
    other considerations, like commercialism. Although new expression,
    meaning, or message may be relevant to whether a copying use has a
    suffciently distinct purpose or character, it is not, without more, disposi-
    tive of the frst factor. Here, the specifc use of Goldsmith's photograph
    alleged to infringe her copyright is AWF's licensing of Orange Prince to
    Condé Nast. As portraits of Prince used to depict Prince in magazine
    stories about Prince, the original photograph and AWF's copying use of
    it share substantially the same purpose. Moreover, AWF's use is of a
    commercial nature. Even though Orange Prince adds new expression
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    to Goldsmith's photograph, in the context of the challenged use, the frst
    fair use factor still favors Goldsmith. Pp. 525–540.
    (1) The Copyright Act encourages creativity by granting to the cre-
    ator of an original work a bundle of rights that includes the rights to
    reproduce the copyrighted work and to prepare derivative works. 
    17 U. S. C. § 106
    . Copyright, however, balances the benefts of incentives
    to create against the costs of restrictions on copying. This balancing
    act is refected in the common-law doctrine of fair use, codifed in § 107,
    which provides: “[T]he fair use of a copyrighted work, . . . for purposes
    such as criticism, comment, news reporting, teaching . . . , scholarship, or
    research, is not an infringement of copyright.” To determine whether
    a particular use is “fair,” the statute enumerates four factors to be con-
    sidered. The factors “set forth general principles, the application of
    which requires judicial balancing, depending upon relevant circum-
    stances.” Google LLC v. Oracle America, Inc., 593 U. S. –––, –––.
    The frst fair use factor, “the purpose and character of the use, includ-
    ing whether such use is of a commercial nature or is for nonproft educa-
    tional purposes,” § 107(1), considers the reasons for, and nature of, the
    copier's use of an original work. The central question it asks is whether
    the use “merely supersedes the objects of the original creation . . . (sup-
    planting the original), or instead adds something new, with a further
    purpose or different character.” Campbell v. Acuff-Rose Music, Inc.,
    510   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Syllabus
    
    510 U. S. 569
    , 579 (internal quotation marks omitted). As most copy-
    ing has some further purpose and many secondary works add some-
    thing new, the frst factor asks “whether and to what extent” the use
    at issue has a purpose or character different from the original. 
    Ibid.
    (emphasis added). The larger the difference, the more likely the frst
    factor weighs in favor of fair use. A use that has a further purpose or
    different character is said to be “transformative,” but that too is a mat-
    ter of degree. 
    Ibid.
     To preserve the copyright owner's right to pre-
    pare derivative works, defned in § 101 of the Copyright Act to include
    “any other form in which a work may be recast, transformed, or
    adapted,” the degree of transformation required to make “transforma-
    tive” use of an original work must go beyond that required to qualify
    as a derivative.
    The Court's decision in Campbell is instructive. In holding that par-
    ody may be fair use, the Court explained that “parody has an obvious
    claim to transformative value” because “it can provide social beneft, by
    shedding light on an earlier work, and, in the process, creating a new
    one.” Ibid. The use at issue was 2 Live Crew's copying of Roy Orbi-
    son's song, “Oh, Pretty Woman,” to create a rap derivative, “Pretty
    Woman.” 2 Live Crew transformed Orbison's song by adding new lyr-
    ics and musical elements, such that “Pretty Woman” had a different
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    message and aesthetic than “Oh, Pretty Woman.” But that did not end
    the Court's analysis of the frst fair use factor. The Court found it nec-
    essary to determine whether 2 Live Crew's transformation rose to the
    level of parody, a distinct purpose of commenting on the original or
    criticizing it. Further distinguishing between parody and satire, the
    Court explained that “[p]arody needs to mimic an original to make its
    point, and so has some claim to use the creation of its victim's (or collec-
    tive victims') imagination, whereas satire can stand on its own two feet
    and so requires justifcation for the very act of borrowing.” Id., at 580–
    581. More generally, when “commentary has no critical bearing on the
    substance or style of the original composition, . . . the claim to fairness
    in borrowing from another's work diminishes accordingly (if it does not
    vanish), and other factors, like the extent of its commerciality, loom
    larger.” Id., at 580.
    Campbell illustrates two important points. First, the fact that a use
    is commercial as opposed to nonproft is an additional element of the
    frst fair use factor. The commercial nature of a use is relevant, but not
    dispositive. It is to be weighed against the degree to which the use has
    a further purpose or different character. Second, the frst factor relates
    to the justifcation for the use. In a broad sense, a use that has a dis-
    tinct purpose is justifed because it furthers the goal of copyright,
    namely, to promote the progress of science and the arts, without dimin-
    Cite as: 
    598 U. S. 508
     (2023)                      511
    Syllabus
    ishing the incentive to create. In a narrower sense, a use may be justi-
    fed because copying is reasonably necessary to achieve the user's new
    purpose. Parody, for example, “needs to mimic an original to make its
    point.” 
    Id.,
     at 580–581. Similarly, other commentary or criticism that
    targets an original work may have compelling reason to “conjure up”
    the original by borrowing from it. 
    Id., at 588
    . An independent justi-
    fcation like this is particularly relevant to assessing fair use where an
    original work and copying use share the same or highly similar pur-
    poses, or where wide dissemination of a secondary work would other-
    wise run the risk of substitution for the original or licensed derivatives
    of it. See 
    id., at 580, n. 14
    .
    In sum, if an original work and secondary use share the same or
    highly similar purposes, and the secondary use is commercial, the frst
    fair use factor is likely to weigh against fair use, absent some other
    justifcation for copying. Pp. 526–533.
    (2) The fair use provision, and the frst factor in particular, requires
    an analysis of the specifc “use” of a copyrighted work that is alleged to
    be “an infringement.” § 107. The same copying may be fair when used
    for one purpose but not another. See Campbell, 
    510 U. S., at 585
    .
    Here, Goldsmith's copyrighted photograph has been used in multiple
    ways. The Court limits its analysis to the specifc use alleged to be
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    infringing in this case—AWF's commercial licensing of Orange Prince
    to Condé Nast—and expresses no opinion as to the creation, display, or
    sale of the original Prince Series works. In the context of Condé Nast's
    special edition magazine commemorating Prince, the purpose of the
    Orange Prince image is substantially the same as that of Goldsmith's
    original photograph. Both are portraits of Prince used in magazines to
    illustrate stories about Prince. The use also is of a commercial nature.
    Taken together, these two elements counsel against fair use here. Al-
    though a use's transformativeness may outweigh its commercial charac-
    ter, in this case both point in the same direction. That does not mean
    that all of Warhol's derivative works, nor all uses of them, give rise to
    the same fair use analysis. Pp. 533–540.
    (b) AWF contends that the purpose and character of its use of Gold-
    smith's photograph weighs in favor of fair use because Warhol's silk-
    screen image of the photograph has a different meaning or message.
    By adding new expression to the photograph, AWF says, Warhol made
    transformative use of it. Campbell did describe a transformative use
    as one that “alter[s] the frst [work] with new expression, meaning, or
    message.” 
    510 U. S., at 579
    . But Campbell cannot be read to mean
    that § 107(1) weighs in favor of any use that adds new expression, mean-
    ing, or message. Otherwise, “transformative use” would swallow the
    copyright owner's exclusive right to prepare derivative works, as many
    512   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Syllabus
    derivative works that “recast, transfor[m] or adap[t]” the original, § 101,
    add new expression of some kind. The meaning of a secondary work,
    as reasonably can be perceived, should be considered to the extent nec-
    essary to determine whether the purpose of the use is distinct from the
    original. For example, the Court in Campbell considered the messages
    of 2 Live Crew's song to determine whether the song had a parodic
    purpose. But fair use is an objective inquiry into what a user does with
    an original work, not an inquiry into the subjective intent of the user,
    or into the meaning or impression that an art critic or judge draws from
    a work.
    Even granting the District Court's conclusion that Orange Prince rea-
    sonably can be perceived to portray Prince as iconic, whereas Gold-
    smith's portrayal is photorealistic, that difference must be evaluated in
    the context of the specifc use at issue. The purpose of AWF's recent
    commercial licensing of Orange Prince was to illustrate a magazine
    about Prince with a portrait of Prince. Although the purpose could be
    more specifcally described as illustrating a magazine about Prince with
    a portrait of Prince, one that portrays Prince somewhat differently from
    Goldsmith's photograph (yet has no critical bearing on her photograph),
    that degree of difference is not enough for the frst factor to favor AWF,
    given the specifc context and commercial nature of the use. To hold
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    otherwise might authorize a range of commercial copying of photo-
    graphs to be used for purposes that are substantially the same as those
    of the originals.
    AWF asserts another related purpose of Orange Prince, which is to
    comment on the “dehumanizing nature” and “effects” of celebrity. No
    doubt, many of Warhol's works, and particularly his uses of repeated
    images, can be perceived as depicting celebrities as commodities. But
    even if such commentary is perceptible on the cover of Condé Nast's
    tribute to “Prince Rogers Nelson, 1958–2016,” on the occasion of the
    man's death, the asserted commentary is at Campbell's lowest ebb: It
    “has no critical bearing on” Goldsmith's photograph, thus the commen-
    tary's “claim to fairness in borrowing from” her work “diminishes ac-
    cordingly (if it does not vanish).” Campbell, 
    510 U. S., at 580
    . The
    commercial nature of the use, on the other hand, “loom[s] larger.” 
    Ibid.
    Like satire that does not target an original work, AWF's asserted com-
    mentary “can stand on its own two feet and so requires justifcation
    for the very act of borrowing.” 
    Id., at 581
    . Moreover, because AWF's
    copying of Goldsmith's photograph was for a commercial use so similar
    to the photograph's typical use, a particularly compelling justifcation is
    needed. Copying the photograph because doing so was merely helpful
    to convey a new meaning or message is not justifcation enough.
    Pp. 540–550.
    Cite as: 
    598 U. S. 508
     (2023)                   513
    Syllabus
    (c) Goldsmith's original works, like those of other photographers, are
    entitled to copyright protection, even against famous artists. Such pro-
    tection includes the right to prepare derivative works that transform
    the original. The use of a copyrighted work may nevertheless be fair
    if, among other things, the use has a purpose and character that is suff-
    ciently distinct from the original. In this case, however, Goldsmith's
    photograph of Prince and AWF's copying use of the photograph in an
    image licensed to a special edition magazine devoted to Prince share
    substantially the same commercial purpose. AWF has offered no other
    persuasive justifcation for its unauthorized use of the photograph.
    While the Court has cautioned that the four statutory fair use factors
    may not “be treated in isolation, one from another,” but instead all must
    be “weighed together, in light of the purposes of copyright,” Campbell,
    
    510 U. S., at 578
    , here AWF challenges only the Court of Appeals' deter-
    minations on the frst fair use factor, and the Court agrees the frst
    factor favors Goldsmith. Pp. 550–551.
    
    11 F. 4th 26
    , affrmed.
    Sotomayor, J., delivered the opinion of the Court, in which Thomas,
    Alito, Gorsuch, Kavanaugh, Barrett, and Jackson, JJ., joined. Gor-
    such, J., fled a concurring opinion, in which Jackson, J., joined, post,
    Page Proof Pending Publication
    p. 553. Kagan, J., fled a dissenting opinion, in which Roberts, C. J.,
    joined, post, p. 558.
    Roman Martinez argued the cause for petitioner. With
    him on the briefs were Sarang Vijay Damle, Elana Night-
    ingale Dawson, Cherish A. Drain, Andrew Gass, Joseph R.
    Wetzel, and Samir Deger-Sen.
    Lisa S. Blatt argued the cause for respondents. With her
    on the brief were Thomas G. Hentoff and Sarah M. Harris.
    Yaira Dubin argued the cause for the United States as
    amicus curiae urging affrmance. With her on the brief
    were Solicitor General Prelogar, Principal Deputy Assist-
    ant Attorney General Boynton, Deputy Solicitor General
    Stewart, Daniel Tenny, Suzanne V. Wilson, Mark T. Gray,
    Jordana S. Rubel, Nicholas R. Bartelt, and Shireen Nasir.*
    *Briefs of amici curiae urging reversal were fled for Artists by Brian
    M. Willen; for Art Law Professors by Mark A. Lemley, pro se, and Joseph
    C. Gratz; for the Authors Alliance by Erik Stallman and Pamela Samuel-
    son; for Documentary Filmmakers by Caren Decter and Edward H. Rosen-
    514   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    Justice Sotomayor delivered the opinion of the Court.
    This copyright case involves not one, but two artists. The
    frst, Andy Warhol, is well known. His images of products
    thal; for the Electronic Frontier Foundation et al. by Corynne
    McSherry; for Floor64, Inc., by Cather ine R. Gellis; for the Robert
    Rauschenberg Foundation et al. by Jaime A. Santos, Andrew Kim, and
    Jeffrey P. Cunard; and for the Royal Manticoran Navy: The Offcial Honor
    Harrington Fan Association, Inc., by J. Remy Green. A brief of amici
    curiae urging vacatur was fled for the Library Futures Institute et al. by
    Kyle K. Courtney and Brandon Butler.
    Briefs of amici curiae urging affrmance were fled for the American
    Society of Media Photographers, Inc., et al. by Thomas B. Maddrey,
    Mickey H. Osterreicher, and Stephen M. Doniger; for the Association of
    American Publishers by Dale Cendali and Joshua L. Simmons; for the
    California Society of Entertainment Lawyers et al. by Scott Alan Bur-
    roughs and Steven T. Lowe; for the Committee for Justice by John M.
    Reeves and Curt Levey; for Dr. Seuss Enterprises, L. P., by Stanley J.
    Panikowski; for the Graphic Artists Guild, Inc., et al. by Linda Joy Katt-
    winkel and James Lorin Silverberg; for the Institute for Intellectual Prop-
    Page Proof Pending Publication
    erty and Social Justice et al. by Melanie L. Bostwick; for the Phoenix
    Center for Advanced Legal & Economic Public Policy Studies by Lawrence
    J. Spiwak; for the Recording Industry Association of America et al. by
    Frank P. Scibilia, Donald S. Zakarin, and Benjamin S. Akley; for the
    Screen Actors Guild-American Federation of Television and Radio Artists
    by Danielle S. Van Lier; for Gary Bernstein et al. by David Leichtman;
    for Sen. Marsha Blackburn by Thomas M. Johnson, Jr., and Krystal B.
    Swendsboe; for Terry Kogan by Gregory Dubinsky; for Philippa S. Loen-
    gard by Nicholas M. O'Donnell and Erika L. Todd; for Peter S. Menell
    et al. by Mr. Menell, pro se; for Zvi S. Rosen by Mr. Rosen, pro se; and
    for Jeffrey Sedlik by Matthew Hersh.
    Briefs of amici curiae were fled for the American Intellectual Property
    Law Association by Lauren B. Emerson, Stefanie M. Garibyan, and Pat-
    rick J. Coyne; for the Art Institute of Chicago et al. by Simon J. Frankel;
    for the Authors Guild, Inc., et al. by Eleanor M. Lackman, Robert
    Rotstein, Eric J. Schwartz, and J. Matthew Williams; for the Copyright
    Alliance by Susan J. Kohlmann; for Copyright Law Professors by Rebecca
    Tushnet, pro se; for the Digital Media Licensing Association by Naomi
    Jane Gray; for the Motion Picture Association, Inc., by Donald B. Verrilli,
    Jr., and Virginia Grace Davis; for the New York Intellectual Property
    Law Association by Mark A. Baghdassarian, Irena Royzman, Robert J.
    Rando, Mitchell Stein, Charles R. Macedo, and David P. Goldberg; for
    Cite as: 
    598 U. S. 508
     (2023)              515
    Opinion of the Court
    like Campbell's soup cans and of celebrities like Marilyn
    Monroe appear in museums around the world. Warhol's
    contribution to contemporary art is undeniable.
    The second, Lynn Goldsmith, is less well known. But she
    too was a trailblazer. Goldsmith began a career in rock-and-
    roll photography when there were few women in the genre.
    Her award-winning concert and portrait images, however,
    shot to the top. Goldsmith's work appeared in Life, Time,
    Rolling Stone, and People magazines, not to mention the Na-
    tional Portrait Gallery and the Museum of Modern Art. She
    captured some of the 20th century's greatest rock stars: Bob
    Dylan, Mick Jagger, Patti Smith, Bruce Springsteen, and, as
    relevant here, Prince.
    In 1984, Vanity Fair sought to license one of Goldsmith's
    Prince photographs for use as an “artist reference.” The
    magazine wanted the photograph to help illustrate a story
    about the musician. Goldsmith agreed, on the condition that
    the use of her photo be for “one time” only. 
    1 App. 85
    . The
    Page Proof Pending Publication
    artist Vanity Fair hired was Andy Warhol. Warhol made a
    silkscreen using Goldsmith's photo, and Vanity Fair pub-
    lished the resulting image alongside an article about Prince.
    The magazine credited Goldsmith for the “source photo-
    graph,” and it paid her $400. 2 
    id., at 323
    , 325–326.
    Warhol, however, did not stop there. From Goldsmith's
    photograph, he derived 15 additional works. Later, the
    Andy Warhol Foundation for the Visual Arts, Inc. (AWF)
    licensed one of those works to Condé Nast, again for the
    purpose of illustrating a magazine story about Prince. AWF
    came away with $10,000. Goldsmith received nothing.
    When Goldsmith informed AWF that she believed its use
    of her photograph infringed her copyright, AWF sued her.
    The District Court granted summary judgment for AWF on
    its assertion of “fair use,” 
    17 U. S. C. § 107
    , but the Court of
    Appeals for the Second Circuit reversed. In this Court, the
    Richard Meyer by Jonathan Y. Ellis; and for Guy A. Rub by Katherine
    C. Ferguson and Mr. Rub, pro se.
    516   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    sole question presented is whether the frst fair use factor,
    “the purpose and character of the use, including whether
    such use is of a commercial nature or is for nonproft educa-
    tional purposes,” § 107(1), weighs in favor of AWF's recent
    commercial licensing to Condé Nast. On that narrow issue,
    and limited to the challenged use, the Court agrees with the
    Second Circuit: The frst factor favors Goldsmith, not AWF.
    I
    Lynn Goldsmith is a professional photographer. Her spe-
    cialty is concert and portrait photography of musicians. At
    age 16, Goldsmith got one of her frst shots: an image of the
    Beatles' “trendy boots” before the band performed live on
    The Ed Sullivan Show. S. Michel, Rock Portraits, N. Y.
    Times, Dec. 2, 2007, p. G64. Within 10 years, Goldsmith had
    photographed everyone from Led Zeppelin to James Brown
    (the latter in concert in Kinshasa, no less). At that time,
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    Goldsmith “had few female peers.” Ibid. But she was a
    self-starter. She quickly became “a leading rock photogra-
    pher” in an era “when women on the scene were largely dis-
    missed as groupies.” Ibid.
    In 1981, Goldsmith convinced Newsweek magazine to hire
    her to photograph Prince Rogers Nelson, then an “up and
    coming” and “hot young musician.” 
    2 App. 315
    . News-
    week agreed, and Goldsmith took photos of Prince in concert
    at the Palladium in New York City and in her studio on West
    36th Street. Newsweek ran one of the concert photos,
    together with an article titled “ ``The Naughty Prince of
    Rock.' ” 
    Id., at 320
    . Goldsmith retained the other photos.
    She holds copyright in all of them.
    One of Goldsmith's studio photographs, a black and white
    portrait of Prince, is the original copyrighted work at issue
    in this case. See fg. 1, infra.
    In 1984, Goldsmith, through her agency, licensed that pho-
    tograph to Vanity Fair to serve as an “artist reference for an
    illustration” in the magazine. 
    1 App. 85
    . The terms of the
    Cite as: 
    598 U. S. 508
     (2023)                  517
    Opinion of the Court
    Page Proof Pending Publication
    Figure 1. A black and white portrait photograph of Prince
    taken in 1981 by Lynn Goldsmith.
    license were that the illustration was “to be published in
    Vanity Fair November 1984 issue. It can appear one time
    full page and one time under one quarter page. No other
    usage right granted.” 
    Ibid.
     Goldsmith was to receive $400
    and a source credit.
    To make the illustration, Vanity Fair hired pop artist Andy
    Warhol. Warhol was already a major fgure in American
    art, known among other things for his silkscreen portraits of
    celebrities.1 From Goldsmith's photograph, Warhol created
    1
    A silkscreen is a fne mesh fabric used in screen printing. Warhol's
    practice was to deliver a photograph to a professional silkscreen printer
    with instructions for alterations, such as cropping and high contrasting.
    
    1 App. 160
    , 163. The latter alteration would “fatten” the image. Once
    Warhol approved, the printer would “reproduc[e]” the altered image “like
    a photographic negative onto the screen.” 
    Id., at 164
    . For canvas prints,
    518    ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    a silkscreen portrait of Prince, which appeared alongside an
    article about Prince in the November 1984 issue of Vanity
    Fair. See fg. 2, infra. The article, titled “Purple Fame,” is
    primarily about the “sexual style” of the new celebrity and
    his music. Vanity Fair, Nov. 1984, p. 66. Goldsmith re-
    ceived her $400 fee, and Vanity Fair credited her for the
    “source photograph.” 
    2 App. 323
    , 325–326. Warhol re-
    ceived an unspecifed amount.
    In addition to the single illustration authorized by the
    Vanity Fair license, Warhol created 15 other works based on
    Goldsmith's photograph: 13 silkscreen prints and two pencil
    drawings. The works are collectively referred to as the
    “Prince Series.” See Appendix, infra. Goldsmith did not
    know about the Prince Series until 2016, when she saw the
    image of an orange silkscreen portrait of Prince (“Orange
    Page Proof Pending Publication
    Figure 2. A purple silkscreen portrait of Prince created in 1984
    by Andy Warhol to illustrate an article in Vanity Fair.
    Warhol “would then place the screen face down on the canvas, pour ink
    onto the back of the mesh, and use a squeegee to pull the ink through the
    weave and onto the canvas.” 
    Ibid.
     The resulting “high-contrast half-
    tone impressions” served as an “ ``under-drawing,' ” over which Warhol
    painted colors by hand. Id., at 165.
    Cite as: 
    598 U. S. 508
     (2023)                   519
    Opinion of the Court
    Prince”) on the cover of a magazine published by Vanity
    Fair's parent company, Condé Nast. See fg. 3, infra.
    By that time, Warhol had died, and the Prince Series had
    passed to the Andy Warhol Foundation for the Visual Arts,
    Inc. AWF no longer possesses the works,2 but it asserts
    copyright in them. It has licensed images of the works for
    commercial and editorial uses. In particular, after Prince
    died in 2016, Condé Nast contacted AWF about the possibil-
    ity of reusing the 1984 Vanity Fair image for a special edition
    magazine that would commemorate Prince. Once AWF in-
    formed Condé Nast about the other Prince Series images,
    however, Condé Nast obtained a license to publish Orange
    Prince instead. The magazine, titled “The Genius of
    Page Proof Pending Publication
    Figure 3. An orange silkscreen portrait of Prince on the cover
    of a special edition magazine published in 2016 by Condé Nast.
    2
    AWF sold 12 of the works to collectors and galleries, and it transferred
    custody of the remaining four works to the Andy Warhol Museum in
    Pittsburgh.
    520   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    Prince,” is a tribute to “Prince Rogers Nelson, 1958–2016.”
    It is “devoted to Prince.” 
    2 App. 352
    . Condé Nast paid
    AWF $10,000 for the license. Goldsmith received neither a
    fee nor a source credit.
    Remember that Goldsmith, too, had licensed her Prince
    images to magazines such as Newsweek, to accompany a
    story about the musician, and Vanity Fair, to serve as an
    artist reference. But that was not all. Between 1981 and
    2016, Goldsmith's photos of Prince appeared on or between
    the covers of People, Readers Digest, Guitar World, and Mu-
    sician magazines. See, e. g., fg. 4, infra.
    People magazine, in fact, paid Goldsmith $1,000 to use
    one of her copyrighted photographs in a special collector's
    edition, “Celebrating Prince: 1958–2016,” just after Prince
    died. People's tribute, like Condé Nast's, honors the life
    and music of Prince. Other magazines, including Rolling
    Page Proof Pending Publication
    Figure 4. One of Lynn Goldsmith's photographs of Prince
    on the cover of Musician magazine.
    Cite as: 
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     (2023)             521
    Opinion of the Court
    Stone and Time, also released special editions. See fg. 5,
    infra. All of them depicted Prince on the cover. All of
    them used a copyrighted photograph in service of that ob-
    ject. And all of them (except Condé Nast) credited the
    photographer.
    Page Proof Pending Publication
    Figure 5. Four special edition magazines commemorating Prince
    after he died in 2016.
    522   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    When Goldsmith saw Orange Prince on the cover of Condé
    Nast's special edition magazine, she recognized her work.
    “It's the photograph, ” she later testified. 
    1 App. 290
    .
    Orange Prince crops, fattens, traces, and colors the photo
    but otherwise does not alter it. See fg. 6, infra.
    Goldsmith notifed AWF of her belief that it had in-
    fringed her copyright. AWF then sued Goldsmith and her
    agency for a declaratory judgment of noninfringement or,
    in the alternative, fair use. Goldsmith counterclaimed for
    infringement.
    The District Court granted summary judgment for AWF.
    
    382 F. Supp. 3d 312
    , 316 (SDNY 2019). The court considered
    the four fair use factors enumerated in 
    17 U. S. C. § 107
     and
    held that the Prince Series works made fair use of Gold-
    smith's photograph. As to the frst factor, the works were
    “transformative” because, looking at them and the photo-
    graph “side-by-side,” they “have a different character, give
    Goldsmith's photograph a new expression, and employ new
    Page Proof Pending Publication
    aesthetics with creative and communicative results distinct
    from Goldsmith's.” 382 F. Supp. 3d, at 325–326 (internal
    Figure 6. Warhol's orange silkscreen portrait of Prince superimposed
    on Goldsmith's portrait photograph.
    Cite as: 
    598 U. S. 508
     (2023)             523
    Opinion of the Court
    quotation marks and alterations omitted). In particular, the
    works “can reasonably be perceived to have transformed
    Prince from a vulnerable, uncomfortable person to an iconic,
    larger-than-life fgure,” such that “each Prince Series work
    is immediately recognizable as a ``Warhol' rather than as a
    photograph of Prince.” 
    Id., at 326
    . Although the second
    factor, the nature of Goldsmith's copyrighted work (creative
    and unpublished), “would ordinarily weigh in [her] favor . . . ,
    this factor [was] of limited importance because the Prince
    Series works are transformative.” 
    Id., at 327
    . The third
    factor, the amount and substantiality of the portion used in
    relation to the copyrighted work, favored AWF because, ac-
    cording to the District Court, “Warhol removed nearly all
    the photograph's protectible elements in creating the Prince
    Series.” 
    Id., at 330
    . Finally, the fourth factor likewise fa-
    vored AWF because “the Prince Series works are not mar-
    ket substitutes that have harmed—or have the potential to
    Page Proof Pending Publication
    harm—Goldsmith.” 
    Id., at 331
    .
    The Court of Appeals for the Second Circuit reversed and
    remanded. 
    11 F. 4th 26
    , 54 (2021). It held that all four fair
    use factors favored Goldsmith. On the frst factor, “the pur-
    pose and character of the use,” § 107(1), the Court of Appeals
    rejected the notion that “any secondary work that adds a
    new aesthetic or new expression to its source material is
    necessarily transformative.” Id., at 38–39. The question
    was, instead, “whether the secondary work's use of its source
    material is in service of a fundamentally different and new
    artistic purpose and character.” Id., at 42 (internal quota-
    tion marks omitted). Such “transformative purpose and
    character must, at bare minimum, comprise something more
    than the imposition of another artist's style on the primary
    work.” Ibid. Here, however, “the overarching purpose
    and function of the two works at issue . . . is identical, not
    merely in the broad sense that they are created as works
    of visual art, but also in the narrow but essential sense
    that they are portraits of the same person.” Ibid. (footnote
    524   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    omitted). The Court of Appeals also rejected the District
    Court's logic that “ ``each Prince Series work' ” is transfor-
    mative because it “ ``is immediately recognizable as a “War-
    hol,” ' ” which the Court of Appeals believed would “create a
    celebrity-plagiarist privilege.” Id., at 43; see also ibid.
    (“[T]he fact that Martin Scorsese's recent flm The Irishman
    is recognizably ``a Scorsese' does not absolve him of the obli-
    gation to license the original book” (some internal quotation
    marks and alterations omitted)).
    On the other three factors, the Court of Appeals found
    that the creative and unpublished nature of Goldsmith's pho-
    tograph favored her, id., at 45; that the amount and substan-
    tiality of the portion taken (here, “the ``essence' ” of the pho-
    tograph) was not reasonable in relation to the purpose of
    the use, id., at 45–47; and that AWF's commercial licensing
    encroached on Goldsmith's protected market to license her
    photograph “to publications for editorial purposes and to
    Page Proof Pending Publication
    other artists to create derivative works,” id., at 48–51.3 The
    court noted that there was “no material dispute that both
    Goldsmith and AWF have sought to license (and indeed have
    successfully licensed) their respective depictions of Prince to
    popular print magazines to accompany articles about him.”
    Id., at 49 (footnote omitted).
    Finally, although the District Court had not reached the
    issue, the Court of Appeals rejected AWF's argument that
    the Prince Series works were not substantially similar to
    Goldsmith's photograph. See id., at 52–54.
    3
    The Court of Appeals considered not only the possibility of market
    harm caused by the actions of AWF but also “whether ``unrestricted and
    widespread conduct of the sort engaged in by [AWF] would result in a
    substantially adverse impact on the potential market' ” for the photograph,
    including the market for derivative works. 
    11 F. 4th 26
    , 49–50 (CA2 2021)
    (quoting Campbell v. Acuff-Rose Music, Inc., 
    510 U. S. 569
    , 590 (1994));
    see also Harper & Row, Publishers, Inc. v. Nation Enterprises, 
    471 U. S. 539
    , 568 (1985).
    Cite as: 
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     (2023)           525
    Opinion of the Court
    Judge Jacobs concurred. He stressed that the Court of
    Appeals' holding “d[id] not consider, let alone decide,
    whether the infringement here encumbers the original
    Prince Series works.” 
    Id., at 54
    . Instead, “the only use at
    issue” was “the Foundation's commercial licensing” of im-
    ages of the Prince Series. 
    Id., at 55
    .
    This Court granted certiorari. 596 U. S. ––– (2022).
    II
    AWF does not challenge the Court of Appeals' holding that
    Goldsmith's photograph and the Prince Series works are sub-
    stantially similar. The question here is whether AWF can
    defend against a claim of copyright infringement because it
    made “fair use” of Goldsmith's photograph. 
    17 U. S. C. § 107
    .
    Although the Court of Appeals analyzed each fair use fac-
    tor, the only question before this Court is whether the court
    below correctly held that the frst factor, “the purpose and
    Page Proof Pending Publication
    character of the use, including whether such use is of a com-
    mercial nature or is for nonproft educational purposes,”
    § 107(1), weighs in Goldsmith's favor. AWF contends that
    the Prince Series works are “transformative,” and that the
    frst factor therefore weighs in its favor, because the works
    convey a different meaning or message than the photograph.
    Brief for Petitioner 33. The Court of Appeals erred, accord-
    ing to AWF, by not considering that new expression. Id.,
    at 47–48.
    But the frst fair use factor instead focuses on whether an
    allegedly infringing use has a further purpose or different
    character, which is a matter of degree, and the degree of
    difference must be weighed against other considerations, like
    commercialism. Campbell v. Acuff-Rose Music, Inc., 
    510 U. S. 569
    , 579 (1994). Although new expression may be rele-
    vant to whether a copying use has a suffciently distinct pur-
    pose or character, it is not, without more, dispositive of the
    frst factor.
    526   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    Here, the specifc use of Goldsmith's photograph alleged to
    infringe her copyright is AWF's licensing of Orange Prince
    to Condé Nast. As portraits of Prince used to depict Prince
    in magazine stories about Prince, the original photograph
    and AWF's copying use of it share substantially the same
    purpose. Moreover, the copying use is of a commercial na-
    ture. Even though Orange Prince adds new expression to
    Goldsmith's photograph, as the District Court found, this
    Court agrees with the Court of Appeals that, in the context
    of the challenged use, the frst fair use factor still favors
    Goldsmith.
    A
    The Copyright Act encourages creativity by granting to
    the author of an original work “a bundle of exclusive rights.”
    Harper & Row, Publishers, Inc. v. Nation Enterprises, 
    471 U. S. 539
    , 546 (1985); see U. S. Const., Art. I, § 8, cl. 8 (“The
    Congress shall have Power . . . To promote the Progress of
    Page Proof Pending Publication
    Science and useful Arts, by securing for limited Times to
    Authors and Inventors the exclusive Right to their respec-
    tive Writings and Discoveries”). That bundle includes the
    rights to reproduce the copyrighted work, to prepare deriva-
    tive works, and, in the case of pictorial or graphic works, to
    display the copyrighted work publicly. 
    17 U. S. C. § 106
    .
    The Act, however, “refects a balance of competing claims
    upon the public interest: Creative work is to be encouraged
    and rewarded, but private motivation must ultimately serve
    the cause of promoting broad public availability of literature,
    music, and the other arts.” Twentieth Century Music Corp.
    v. Aiken, 
    422 U. S. 151
    , 156 (1975). Copyright thus trades
    off the benefts of incentives to create against the costs of
    restrictions on copying. The Act, for example, limits the du-
    ration of copyright, §§ 302–305, as required by the Constitu-
    tion; makes facts and ideas uncopyrightable, § 102; and limits
    the scope of copyright owners' exclusive rights, §§ 107–122.
    This balancing act between creativity and availability (in-
    cluding for use in new works) is refected in one such limita-
    Cite as: 
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     (2023)             527
    Opinion of the Court
    tion, the defense of “fair use.” In 1976, Congress codifed
    the common-law doctrine of fair use in § 107, which provides:
    “[T]he fair use of a copyrighted work, . . . for purposes such
    as criticism, comment, news reporting, teaching . . . , scholar-
    ship, or research, is not an infringement of copyright.” To
    determine whether a particular use is “fair,” the statute sets
    out four factors to be considered:
    “(1) the purpose and character of the use, including
    whether such use is of a commercial nature or is for non-
    proft educational purposes;
    “(2) the nature of the copyrighted work;
    “(3) the amount and substantiality of the portion used
    in relation to the copyrighted work as a whole; and
    “(4) the effect of the use upon the potential market
    for or value of the copyrighted work.”
    The fair use doctrine “permits courts to avoid rigid appli-
    cation of the copyright statute when, on occasion, it would
    Page Proof Pending Publication
    stife the very creativity which that law is designed to fos-
    ter.” Stewart v. Abend, 
    495 U. S. 207
    , 236 (1990) (internal
    quotation marks omitted). The Act's fair use provision, in
    turn, “set[s] forth general principles, the application of which
    requires judicial balancing, depending upon relevant circum-
    stances.” Google LLC v. Oracle America, Inc., 593 U. S.
    –––, ––– (2021). Because those principles apply across a
    wide range of copyrightable material, from books to photo-
    graphs to software, fair use is a “fexible” concept, and “its
    application may well vary depending upon context.” 
    Id.,
    at –––. For example, in applying the fair use provision,
    “copyright's protection may be stronger where the copy-
    righted material . . . serves an artistic rather than a utilitar-
    ian function.” 
    Ibid.
    1
    The frst fair use factor is “the purpose and character of
    the use, including whether such use is of a commercial nature
    or is for nonproft educational purposes.” § 107(1). This
    528   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    factor considers the reasons for, and nature of, the copier's
    use of an original work. The “central” question it asks is
    “whether the new work merely ``supersede[s] the objects' of
    the original creation . . . (``supplanting' the original), or in-
    stead adds something new, with a further purpose or differ-
    ent character.” Campbell, 
    510 U. S., at 579
     (quoting Folsom
    v. Marsh, 
    9 F. Cas. 342
    , 348 (No. 4,901) (CC Mass. 1841)
    (Story, J.), and Harper & Row, 
    471 U. S., at 562
    ). In that
    way, the frst factor relates to the problem of substitution—
    copyright's bête noire. The use of an original work to
    achieve a purpose that is the same as, or highly similar to,
    that of the original work is more likely to substitute for, or
    “ ``supplan[t],' ” the work, 
    ibid.
    Consider the “purposes” listed in the preamble paragraph
    of § 107: “criticism, comment, news reporting, teaching . . . ,
    scholarship, or research.” Although the examples given are
    “ ``illustrative and not limitative,' ” they refect “the sorts of
    copying that courts and Congress most commonly ha[ve]
    Page Proof Pending Publication
    found to be fair uses,” and so may guide the frst factor in-
    quiry. Campbell, 510 U. S., at 577–578 (quoting § 101). As
    the Court of Appeals observed, the “examples are easily un-
    derstood,” as they contemplate the use of an original work
    to “serv[e] a manifestly different purpose from the [work]
    itself.” 11 F. 4th, at 37. Criticism of a work, for instance,
    ordinarily does not supersede the objects of, or supplant, the
    work. Rather, it uses the work to serve a distinct end.4
    Not every instance will be clear cut, however. Whether
    a use shares the purpose or character of an original work, or
    instead has a further purpose or different character, is a mat-
    ter of degree. Most copying has some further purpose, in
    4
    Take a critical book review, for example. Not only does the review, as
    a whole, serve a different purpose than the book; each quoted passage
    within the review likely serves a different purpose (as an object of criti-
    cism) than it does in the book. That may not always be so, however, and
    a court must consider each use within the whole to determine whether the
    copying is fair. W. Patry, Fair Use § 3:1, pp. 129–130 (2022).
    Cite as: 
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     (2023)                   529
    Opinion of the Court
    the sense that copying is socially useful ex post. Many sec-
    ondary works add something new. That alone does not ren-
    der such uses fair. Rather, the frst factor (which is just one
    factor in a larger analysis) asks “whether and to what extent”
    the use at issue has a purpose or character different from
    the original. Campbell, 
    510 U. S., at 579
     (emphasis added).
    The larger the difference, the more likely the frst factor
    weighs in favor of fair use. The smaller the difference, the
    less likely.
    A use that has a further purpose or different character is
    said to be “ ``transformative.' ” 
    Ibid.
     (quoting P. Leval, To-
    ward a Fair Use Standard, 
    103 Harv. L. Rev. 1105
    , 1111
    (1990) (hereinafter Leval)). As before, “transformative-
    ness” is a matter of degree. See Campbell, 
    510 U. S., at 579
    .
    That is important because the word “transform,” though not
    included in § 107, appears elsewhere in the Copyright Act.
    The statute defnes derivative works, which the copyright
    owner has “the exclusive righ[t]” to prepare, § 106(2), to in-
    Page Proof Pending Publication
    clude “any other form in which a work may be recast, trans-
    formed, or adapted,” § 101. In other words, the owner has
    a right to derivative transformations of her work. Such
    transformations may be substantial, like the adaptation of a
    book into a movie. To be sure, this right is “[s]ubject to”
    fair use. § 106; see also § 107. The two are not mutually
    exclusive. But an overbroad concept of transformative use,
    one that includes any further purpose, or any different char-
    acter, would narrow the copyright owner's exclusive right to
    create derivative works. To preserve that right, the degree
    of transformation required to make “transformative” use of
    an original must go beyond that required to qualify as a
    derivative.5
    5
    In theory, the question of transformative use or transformative pur-
    pose can be separated from the question whether there has been transfor-
    mation of a work. In practice, however, the two may overlap. Compare,
    e. g., Núñez v. Caribbean Int'l News Corp., 
    235 F. 3d 18
    , 21–23 (CA1 2000)
    (newspaper's reproduction, without alteration, of photograph of beauty
    530   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    For example, this Court in Campbell considered whether
    parody may be fair use. In holding that it may, the Court
    explained that “parody has an obvious claim to transforma-
    tive value” because “it can provide social beneft, by shed-
    ding light on an earlier work, and, in the process, creating a
    new one.” Id., at 579. The use at issue in Campbell was 2
    Live Crew's copying of certain lyrics and musical elements
    from Roy Orbison's song, “Oh, Pretty Woman,” to create a
    rap derivative titled “Pretty Woman.” Without a doubt, 2
    Live Crew transformed Orbison's song by adding new lyrics
    and musical elements, such that “Pretty Woman” had a new
    message and different aesthetic than “Oh, Pretty Woman.”
    Indeed, the whole genre of music changed from rock ballad
    to rap. That was not enough for the frst factor to weigh in
    favor of fair use, however. The Court found it necessary to
    determine whether 2 Live Crew's transformation of Orbi-
    son's song rose to the level of parody, a distinct purpose of
    commenting on the original or criticizing it. See id., at
    Page Proof Pending Publication
    580–583.
    Distinguishing between parody (which targets an author
    or work for humor or ridicule) and satire (which ridicules
    society but does not necessarily target an author or work),
    the Court further explained that “[p]arody needs to mimic
    an original to make its point, and so has some claim to use
    the creation of its victim's (or collective victims') imagina-
    tion, whereas satire can stand on its own two feet and so
    requires justifcation for the very act of borrowing.” Id., at
    580–581. More generally, when “commentary has no critical
    bearing on the substance or style of the original composition,
    . . . the claim to fairness in borrowing from another's work
    pageant winner to explain controversy over whether her title should be
    withdrawn had transformative purpose because “ ``the pictures were the
    story' ”), with Leibovitz v. Paramount Pictures Corp., 
    137 F. 3d 109
    , 114–
    115 (CA2 1998) (flm advertisement's alteration of well-known photograph
    by superimposing actor's face on actress' body had transformative purpose
    of parody).
    Cite as: 
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     (2023)                   531
    Opinion of the Court
    diminishes accordingly (if it does not vanish), and other fac-
    tors, like the extent of its commerciality, loom larger.” 
    Id., at 580
    ; see also 
    id., at 597
     (Kennedy, J., concurring).
    This discussion illustrates two important points: First, the
    fact that a use is commercial as opposed to nonproft is an
    additional “element of the frst factor.” 
    Id., at 584
    . The
    commercial nature of the use is not dispositive. Ibid.;
    Google, 593 U. S., at –––. But it is relevant. As the Court
    explained in Campbell, it is to be weighed against the degree
    to which the use has a further purpose or different character.
    See 
    510 U. S., at 579
     (“[T]he more transformative the new
    work, the less will be the signifcance of other factors, like
    commercialism, that may weigh against a fnding of fair
    use”); see also 
    id., at 580, 585
    .6
    Second, the frst factor also relates to the justifcation for
    the use. In a broad sense, a use that has a distinct purpose
    is justifed because it furthers the goal of copyright, namely,
    to promote the progress of science and the arts, without
    Page Proof Pending Publication
    diminishing the incentive to create. See 
    id., at 579
    ; Au-
    thors Guild v. Google, Inc., 
    804 F. 3d 202
    , 214 (CA2 2015)
    (Leval, J.) (“The more the appropriator is using the copied
    material for new, transformative purposes, the more it
    serves copyright's goal of enriching public knowledge and
    the less likely it is that the appropriation will serve as a
    substitute for the original or its plausible derivatives, shrink-
    ing the protected market opportunities of the copyrighted
    work”). A use that shares the purpose of a copyrighted
    work, by contrast, is more likely to provide “the public with
    a substantial substitute for matter protected by the [copy-
    6
    The authors of the Copyright Act of 1976 included the language,
    “ ``whether such use is of a commercial nature or is for non-proft educa-
    tional purposes,' ” in the frst fair use factor “to state explicitly” that,
    “as under the present law, the commercial or non-proft character of
    an activity, while not conclusive with respect to fair use, can and should
    be weighed along with other factors.” H. R. Rep. No. 94–1476, p. 66
    (1976).
    532   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    right owner's] interests in the original wor[k] or derivatives
    of [it],” 
    id., at 207
    , which undermines the goal of copyright.
    In a narrower sense, a use may be justifed because copy-
    ing is reasonably necessary to achieve the user's new pur-
    pose. Parody, for example, “needs to mimic an original to
    make its point.” Campbell, 510 U. S., at 580–581. Simi-
    larly, other commentary or criticism that targets an original
    work may have compelling reason to “ ``conjure up' ” the orig-
    inal by borrowing from it. Id., at 588.7 An independent
    justifcation like this is particularly relevant to assessing fair
    use where an original work and copying use share the same
    or highly similar purposes, or where wide dissemination of a
    secondary work would otherwise run the risk of substitution
    for the original or licensed derivatives of it. See id., at 580,
    n. 14; Harper & Row, 
    471 U. S., at 557
    . Once again, the
    question of justifcation is one of degree. See Leval 1111
    (“[I]t is not suffcient simply to conclude whether or not justi-
    Page Proof Pending Publication
    fcation exists. The question remains how powerful, or per-
    suasive, is the justifcation, because the court must weigh the
    strength of the secondary user's justifcation against factors
    favoring the copyright owner”).
    In sum, the frst fair use factor considers whether the use
    of a copyrighted work has a further purpose or different
    character, which is a matter of degree, and the degree of
    difference must be balanced against the commercial nature
    of the use. If an original work and a secondary use share
    the same or highly similar purposes, and the secondary use
    7
    Return to the example of a book review. The review's use of quoted
    material may be justifed in both the broad and the narrower senses.
    First, the use is likely to serve a different purpose than the material itself.
    See n. 4, supra. Second, there may be compelling reason to borrow from
    the original to achieve that purpose because the review targets the mate-
    rial for comment or criticism. But again, the question of justifcation will
    depend on the individual use or uses. See Patry, Fair Use § 3:1, at 129–
    130. Even book reviews are not entitled to a presumption of fairness.
    Campbell, 
    510 U. S., at 581
    .
    Cite as: 
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     (2023)                     533
    Opinion of the Court
    is of a commercial nature, the frst factor is likely to weigh
    against fair use, absent some other justifcation for copying.8
    2
    The fair use provision, and the frst factor in particular,
    requires an analysis of the specifc “use” of a copyrighted
    work that is alleged to be “an infringement.” § 107. The
    same copying may be fair when used for one purpose but not
    another. See Campbell, 
    510 U. S., at 585
     (contrasting the
    use of a copyrighted work “to advertise a product, even in a
    parody,” with “the sale of a parody for its own sake, let alone
    one performed a single time by students in school”); Sony
    Corp. of America v. Universal City Studios, Inc., 
    464 U. S. 417
    , 449–451 (1984) (contrasting the recording of TV “for a
    commercial or proft-making purpose” with “private home
    use”).
    Here, Goldsmith's copyrighted photograph has been used
    in multiple ways: After Goldsmith licensed the photograph
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    to Vanity Fair to serve as an artist reference, Warhol used
    the photograph to create the Vanity Fair illustration and the
    other Prince Series works. Vanity Fair then used the pho-
    8
    Consider, for example, this Court's analysis of the frst factor in Google
    LLC v. Oracle America, Inc., 593 U. S. ––– (2021). Google stressed that
    “[t]he fact that computer programs are primarily functional makes it diff-
    cult to apply traditional copyright concepts in that technological world.”
    
    Id.,
     at –––. Still, in evaluating the purpose and character of Google's use
    of Sun Microsystems' code, the Court looked, frst, to whether the purpose
    of the use was signifcantly different from that of the original; and, second,
    to the strength of other justifcations for the use. Although Google's use
    was commercial in nature, it copied Sun's code, which was “created for use
    in desktop and laptop computers,” “only insofar as needed to include tasks
    that would be useful in smartphone[s].” 
    Id.,
     at –––. That is, Google put
    Sun's code to use in the “distinct and different computing environment” of
    its own Android platform, a new system created for new products. 
    Ibid.
    Moreover, the use was justifed in that context because “shared interfaces
    are necessary for different programs to speak to each other” and because
    “reimplementation of interfaces is necessary if programmers are to be able
    to use their acquired skills.” Ibid.; see also 
    id.,
     at –––.
    534   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    tograph, pursuant to the license, when it published Warhol's
    illustration in 1984. Finally, AWF used the photograph
    when it licensed an image of Warhol's Orange Prince to
    Condé Nast in 2016. Only that last use, however, AWF's
    commercial licensing of Orange Prince to Condé Nast, is al-
    leged to be infringing.9 We limit our analysis accordingly.
    In particular, the Court expresses no opinion as to the cre-
    ation, display, or sale of any of the original Prince Series
    works.10
    A typical use of a celebrity photograph is to accompany
    stories about the celebrity, often in magazines. For exam-
    ple, Goldsmith licensed her photographs of Prince to illus-
    trate stories about Prince in magazines such as Newsweek,
    Vanity Fair, and People. Supra, at 516–520. She even li-
    9
    AWF sought a declaratory judgment that would cover the original
    Prince Series works, but Goldsmith has abandoned all claims to relief
    other than her claim as to the 2016 Condé Nast license and her request
    Page Proof Pending Publication
    for prospective relief as to similar commercial licensing. Brief for Re-
    spondents 3, 17–18; Tr. of Oral Arg. 80–82.
    10
    The dissent, however, focuses on a case that is not before the Court.
    No, not whether Francis Bacon would have made fair use of Velázquez's
    painting, had American copyright law applied in Europe with a term
    of 300 years post mortem auctoris. But cf. post, at 589–591 (opinion of
    Kagan, J.). Rather, Congress has directed courts to examine the purpose
    and character of the challenged “use.” 
    17 U. S. C. § 107
    (1). Yet the dis-
    sent assumes that any and all uses of an original work entail the same
    frst-factor analysis based solely on the content of a secondary work. This
    assumption contradicts the fair use statute and this Court's precedents.
    See supra, at 533. Had AWF's use been solely for teaching purposes, that
    clearly would affect the analysis, and the statute permits no other conclu-
    sion. Preferring not to focus on the specifc use alleged to infringe Gold-
    smith's copyright, the dissent begins with a sleight of hand, see post, at
    558, n. 1, and continues with a false equivalence between AWF's commer-
    cial licensing and Warhol's original creation. The result is a series of mis-
    statements and exaggerations, from the dissent's very frst sentence, post,
    at 558 (“Today, the Court declares that Andy Warhol's eye-popping silk-
    screen of Prince . . . is (in copyright lingo) not ``transformative' ”), to
    its very last, post, at 593 (“[The majority opinion] will make our world
    poorer”).
    Cite as: 
    598 U. S. 508
     (2023)                     535
    Opinion of the Court
    censed her photographs for that purpose after Prince died in
    2016. Supra, at 520. A photographer may also license her
    creative work to serve as a reference for an artist, like Gold-
    smith did in 1984 when Vanity Fair wanted an image of
    Prince created by Warhol to illustrate an article about
    Prince. As noted by the Court of Appeals, Goldsmith intro-
    duced “uncontroverted” evidence “that photographers gener-
    ally license others to create stylized derivatives of their work
    in the vein of the Prince Series.” 11 F. 4th, at 50; see 2 App.
    291–299. In fact, Warhol himself paid to license photographs
    for some of his artistic renditions. Such licenses, for photo-
    graphs or derivatives of them, are how photographers like
    Goldsmith make a living. They provide an economic incen-
    tive to create original works, which is the goal of copyright.
    In 2016, AWF licensed an image of Orange Prince to
    Condé Nast to appear on the cover of a commemorative edi-
    tion magazine about Prince. The edition, titled “The Genius
    of Prince,” celebrates the life and work of “Prince Rogers
    Page Proof Pending Publication
    Nelson, 1958–2016.” It is undisputed here that the edition
    is “devoted to Prince.” Id., at 352. In addition to AWF's
    image on the cover, the magazine contains numerous concert
    and studio photographs of Prince. In that context, the pur-
    pose of the image is substantially the same as that of Gold-
    smith's photograph. Both are portraits of Prince used in
    magazines to illustrate stories about Prince.11 Such “envi-
    11
    The Court of Appeals observed that the “purpose and function of the
    two works at issue here is identical, not merely in the broad sense that
    they are created as works of visual art, but also in the narrow but essential
    sense that they are portraits of the same person.” 11 F. 4th, at 42 (foot-
    note omitted). This Court goes somewhat “further and examine[s] the
    copying's more specifcally described ``purpose[s]' ” in the context of the
    particular use at issue (here, in a magazine about Prince). Google, 593
    U. S., at –––. The Court does not defne the purpose as simply “commer-
    cial” or “commercial licensing.” Post, at 575, 577, n. 7, 582, n. 8 (Kagan,
    J., dissenting). Nor does the Court view Goldsmith's photograph and
    Warhol's illustration as “fungible products in the magazine market.”
    Post, at 575; see post, at 566–567. Rather, the Court fnds signifcant the
    536   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    ronment[s]” are not “distinct and different.” Google, 593
    U. S., at –––. AWF's licensing of the Orange Prince image
    thus “ ``supersede[d] the objects,' ” Campbell, 
    510 U. S., at 579
    , i. e., shared the objectives, of Goldsmith's photograph,
    even if the two were not perfect substitutes.12
    degree of similarity between the specifc purposes of the original work
    and the secondary use at issue.
    According to the dissent, the fact that a magazine editor might prefer
    one image to the other must mean the secondary use is transformative,
    either because it has a different aesthetic or conveys a different message.
    Ibid.. The Court, because it fails to understand the difference, does not
    have “much of a future in magazine publishing,” the dissent chides. Post,
    at 567. While the dissent is probably correct about the Court's business
    prospects, the editors of People, Rolling Stone, and Time chose a vari-
    ety of different photos of Prince for their memorial issues. See fg. 5,
    supra. Portrait photos, in fact. Some black and white; some depicting
    Prince's “ ``corporeality' ”; some “realistic” or “humanistic.” Post, at 566,
    573 (Kagan, J., dissenting). These variations in aesthetics did not stop
    the photos from serving the same essential purpose of depicting Prince in
    Page Proof Pending Publication
    a magazine commemorating his life and career.
    Fortunately, the dissent's “magazine editor” test does not have much of
    a future in fair use doctrine. The faw in the dissent's logic is simple: If
    all that mattered under the frst factor were whether a buyer was “drawn
    aesthetically” to a secondary work (instead of the pre-existing work it
    adapted) or whether the buyer preferred “to convey the message of ” the
    secondary work, post, at 567, then every derivative work would qualify.
    The New Yorker might prefer an unauthorized sequel to a short story,
    rather than the original, but that does not mean the purpose and character
    of the use would weigh in its favor. Similarly, a rap label might prefer 2
    Live Crew's song, rather than Orbison's original, based on the new sound
    and lyrics (i. e., new aesthetic and message), but that was not enough in
    Campbell, and it is not enough here.
    12
    In this way, the frst factor relates to the fourth, market effect. See
    Campbell, 
    510 U. S., at 591
    ; cf. also Harper & Row, 
    471 U. S., at 568
     (“The
    excerpts were employed as featured episodes in a story about the Nixon
    pardon—precisely the use petitioners had licensed to Time”). While the
    frst factor considers whether and to what extent an original work and
    secondary use have substitutable purposes, the fourth factor focuses on
    actual or potential market substitution. Under both factors, the analysis
    here might be different if Orange Prince appeared in an art magazine
    Cite as: 
    598 U. S. 508
     (2023)                       537
    Opinion of the Court
    The use also “is of a commercial nature.” § 107(1). Just
    as Goldsmith licensed her photograph to Vanity Fair for $400,
    AWF licensed Orange Prince to Condé Nast for $10,000.
    The undisputed commercial character of AWF's use, though
    not dispositive, “tends to weigh against a fnding of fair use.”
    Harper & Row, 
    471 U. S., at 562
    .13
    Taken together, these two elements—that Goldsmith's
    photograph and AWF's 2016 licensing of Orange Prince share
    alongside an article about Warhol. Brief for United States as Amicus
    Curiae 33.
    While keenly grasping the relationship between The Two Lolitas, the
    dissent fumbles the relationship between the frst and fourth fair use fac-
    tors. Under today's decision, as before, the frst factor does not ask
    whether a secondary use causes a copyright owner economic harm. Cf.
    post, at 578 (opinion of Kagan, J.). There is, however, a positive associa-
    tion between the two factors: A secondary use that is more different in
    purpose and character is less likely to usurp demand for the original work
    or its derivatives, as the Court has explained, see Campbell, 519 U. S.,
    Page Proof Pending Publication
    at 591. This relationship should be fairly obvious. But see post, at 578–
    579 (Kagan, J., dissenting) (suggesting that the frst factor can favor only
    the user and the fourth factor only the copyright owner). Still, the rela-
    tionship is not absolute. For example, copies for classroom use might ful-
    fll demand for an original work. The frst factor may still favor the copy-
    ist, even if the fourth factor is shown not to. At the same time, other
    forms of straight copying may be fair if a strong showing on the fourth
    factor outweighs a weak showing on the frst.
    13
    The dissent misconstrues the role of commercialism in this analysis.
    The Court does not hold that “[a]ll that matters is that [AWF] and the
    publisher entered into a licensing transaction”; or that the frst-factor in-
    quiry “should disregard Warhol's creative contributions because he li-
    censed his work”; or that an artist may not “market even a transformative
    follow-on work.” Post, at 560, 576, 591 (opinion of Kagan, J.). Instead,
    consistent with the statute, “whether [a] use is of a commercial nature or
    is for nonproft educational purposes” is one element of the frst factor,
    § 107(1); it does not dispose of that factor, much less the fair use inquiry. As
    this opinion makes clear, the commercial character of a secondary use should
    be weighed against the extent to which the use is transformative or other-
    wise justifed. Supra, at 531 (citing Campbell, 510 U. S., at 579–580, 585);
    see also supra, at 525, 532–533, and n. 8, 537–538; infra, at 546–547.
    538   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    substantially the same purpose, and that AWF's use of Gold-
    smith's photo was of a commercial nature—counsel against
    fair use, absent some other justifcation for copying. That
    is, although a use's transformativeness may outweigh its
    commercial character, here, both elements point in the
    same direction.14
    The foregoing does not mean, however, that derivative
    works borrowing heavily from an original cannot be fair
    uses. In Google, the Court suggested that “[a]n ``artistic
    painting' might, for example, fall within the scope of fair
    use even though it precisely replicates a copyrighted ``adver-
    tising logo to make a comment about consumerism.' ” 593
    U. S., at ––– – ––– (quoting 4 M. Nimmer & D. Nimmer, Copy-
    right § 13.05[A][1][b] (2019), in turn quoting N. Netanel, Mak-
    ing Sense of Fair Use, 
    15 Lewis & Clark L. Rev. 715
    , 746
    (2011) (some internal quotation marks omitted)). That sug-
    gestion refers to Warhol's works that incorporate advertising
    logos, such as the Campbell's Soup Cans series. See fg. 7,
    Page Proof Pending Publication
    infra.
    14
    The dissent contends that the Court gives “little role” to “the key
    term ``character.' ” Post, at 576 (opinion of Kagan, J.). This is somewhat
    puzzling, as the Court has previously employed “character” to encompass
    exactly what the dissent downplays: “ ``the commercial or nonproft charac-
    ter of an activity.' ” Sony Corp. of America v. Universal City Studios,
    Inc., 
    464 U. S. 417
    , 448–449 (1984) (quoting H. R. Rep. No. 94–1476, at
    66); see also Campbell, 
    510 U. S., at 572
    , 584–585 (repeatedly referring to
    “commercial character”). Rather than looking to this case law, the dis-
    sent looks up the word “character” in a dictionary. See post, at 570. But
    the dissent's preferred defnition—“a thing's ``main or essential nature[,]
    esp[ecially] as strongly marked and serving to distinguish,' ” post, at 576
    (quoting Webster's Third New International Dictionary 376 (1976))—helps
    Goldsmith, not AWF. Even this defnition does not support the implica-
    tion that “character” is determined by any aesthetic distinctiveness, such
    as the addition of any new expression. Instead, it is the “main or essen-
    tial nature” that must be “strongly marked and serv[e] to distinguish.”
    So return to Orange Prince on the cover of the Condé Nast issue commem-
    orating Prince, see fg. 5, supra, and ask, what is the main or essential na-
    ture of the secondary use of Goldsmith's photograph in that context?
    Cite as: 
    598 U. S. 508
     (2023)                    539
    Opinion of the Court
    Figure 7. A print based on the Campbell's soup can, one of
    Warhol's works that replicates a copyrighted advertising logo.
    Page     Proof Pending Publication
    Yet not all of Warhol's works, nor all uses of them, give
    rise to the same fair use analysis. In fact, Soup Cans well
    illustrates the distinction drawn here. The purpose of
    Campbell's logo is to advertise soup. Warhol's canvases do
    not share that purpose. Rather, the Soup Cans series uses
    Campbell's copyrighted work for an artistic commentary on
    consumerism, a purpose that is orthogonal to advertising
    soup. The use therefore does not supersede the objects of
    the advertising logo.15
    Moreover, a further justifcation for Warhol's use of Camp-
    bell's logo is apparent. His Soup Cans series targets the
    15
    The situation might be different if AWF licensed Warhol's Soup Cans
    to a soup business to serve as its logo. That use would share much the
    same purpose of Campbell's logo, even though Soup Cans has some new
    meaning or message. This hypothetical, though fanciful, is parallel to the
    situation here: Both Goldsmith and AWF sold images of Prince (AWF's
    copying Goldsmith's) to magazines to illustrate stories about the celebrity,
    which is the typical use made of Goldsmith's photographs.
    540   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    logo. That is, the original copyrighted work is, at least in
    part, the object of Warhol's commentary. It is the very na-
    ture of Campbell's copyrighted logo—well known to the pub-
    lic, designed to be reproduced, and a symbol of an everyday
    item for mass consumption—that enables the commentary.
    Hence, the use of the copyrighted work not only serves a
    completely different purpose, to comment on consumerism
    rather than to advertise soup, it also “conjures up” the ori-
    ginal work to “she[d] light” on the work itself, not just
    the subject of the work. Campbell, 
    510 U. S., at 579, 588
    .16
    Here, by contrast, AWF's use of Goldsmith's photograph does
    not target the photograph, nor has AWF offered another
    compelling justifcation for the use. See infra, at 546–548,
    and nn. 20–21.
    B
    AWF contends, however, that the purpose and character
    of its use of Goldsmith's photograph weighs in favor of fair
    Page Proof Pending Publication
    use because Warhol's silkscreen image of the photograph,
    like the Campbell's Soup Cans series, has a new meaning or
    message. The District Court, for example, understood
    the Prince Series works to portray Prince as “an iconic,
    larger-than-life fgure.” 
    382 F. Supp. 3d, at 326
    . AWF
    also asserts that the works are a comment on celebrity.
    In particular, “Warhol's Prince Series conveys the dehu-
    manizing nature of celebrity.” Brief for Petitioner 44.
    According to AWF, that new meaning or message, which
    the Court of Appeals ignored, makes the use “transfor-
    16
    The dissent either does not follow, or chooses to ignore, this analysis.
    The point is not simply that the Soup Cans series comments on consumer
    culture, similar to how Warhol's celebrity images comment on celebrity
    culture. Post, at 572 (opinion of Kagan, J.). Rather, as the discussion
    makes clear, the degree of difference in purpose and character between
    Campbell's soup label and Warhol's painting is nearly absolute. Plus,
    Warhol's use targets Campbell's logo, at least in part. These features
    (which are absent in this case) strengthen Warhol's claim to fairness in
    copying that logo in a painting.
    Cite as: 
    598 U. S. 508
     (2023)                   541
    Opinion of the Court
    mative” in the fair use sense.             See 
    id.,
     at 44– 48.       We
    disagree.
    1
    Campbell did describe a transformative use as one that
    “alter[s] the frst [work] with new expression, meaning, or
    message.” 
    510 U. S., at 579
    ; see also Google, 593 U. S., at
    –––. That description paraphrased Judge Leval's law re-
    view article, which referred to “new information, new aes-
    thetics, new insights and understandings.” Leval 1111.
    (Judge Leval contrasted such additions with secondary uses
    that “merely repackag[e]” the original. Ibid.) But Camp-
    bell cannot be read to mean that § 107(1) weighs in favor of
    any use that adds some new expression, meaning, or message.
    Otherwise, “transformative use” would swallow the copy-
    right owner's exclusive right to prepare derivative works.
    Many derivative works, including musical arrangements, flm
    and stage adaptions, sequels, spinoffs, and others that “re-
    Page Proof Pending Publication
    cast, transfor[m] or adap[t]” the original, § 101, add new ex-
    pression, meaning, or message, or provide new information,
    new aesthetics, new insights and understandings. That is
    an intractable problem for AWF's interpretation of trans-
    formative use. The frst fair use factor would not weigh in
    favor of a commercial remix of Prince's “Purple Rain” just
    because the remix added new expression or had a different
    aesthetic. A flm or musical adaptation, like that of Alice
    Walker's The Color Purple, might win awards for its “sig-
    nifcant creative contribution”; alter the meaning of a classic
    novel; and add “important new expression,” such as images,
    performances, original music, and lyrics. Post, at 567, 580
    (Kagan, J., dissenting) (internal quotation marks omitted).
    But that does not in itself dispense with the need for
    licensing.17
    17
    The dissent is stumped. Buried in a conclusory footnote, it suggests
    that the fourth fair use factor alone takes care of derivative works
    like book-to-flm adaptations. Post, at 569, n. 5. This idea appears to
    come from a Hail Mary lobbed by AWF when it got caught in the same
    542   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    Campbell is again instructive. 2 Live Crew's version of
    Orbison's song easily conveyed a new meaning or message.
    It also had a different aesthetic. Yet the Court went fur-
    ther, examining whether and to what extent 2 Live Crew's
    song had the parodic purpose of “commenting on the original
    or criticizing it.” 
    510 U. S., at 583
    . Parody is, of course, a
    kind of message. Moreover, the Court considered what the
    words of the songs might have meant to determine whether
    parody “reasonably could be perceived.” 
    Ibid.
     But new
    meaning or message was not suffcient. If it had been, the
    Court could have made quick work of the frst fair use factor.
    Instead, meaning or message was simply relevant to whether
    the new use served a purpose distinct from the original, or
    instead superseded its objects. That was, and is, the “cen-
    tral” question under the frst factor. 
    Id., at 579
    .
    The dissent commits the same interpretive error as AWF:
    It focuses on Campbell's paraphrase, yet ignores the rest of
    that decision's careful reasoning. Indeed, upon reading the
    Page Proof Pending Publication
    dissent, someone might be surprised to learn that Campbell
    was about parody at all. Had expert testimony confrmed
    the obvious fact that 2 Live Crew's “Pretty Woman” differed
    in aesthetics and meaning from Orbison's original, that would
    have been the end of the dissent's analysis. See post, at
    571–574 (opinion of Kagan, J.). Not the Court's, however.
    Campbell was the culmination of a long line of cases and
    scholarship about parody's claim to fairness in borrowing.
    “For the purposes of copyright law,” the Court explained,
    “the heart of any parodist's claim to quote from existing ma-
    bind. See Tr. of Oral Arg. 15–16. The Court is aware of no authority
    for the proposition that the frst factor favors such uses (on the dissent's
    view, the frst factor must, because the use modifes the expressive content
    of an original work), leaving it to the fourth factor to ensure that § 106(2)
    is not a dead letter. Certainly Google, which merely noted in passing that
    “[m]aking a flm of an author's book may . . . mean potential or presumed
    losses to the copyright owner,” did not hold as much. 593 U. S., at –––;
    see id., at ––– – –––, ––– – –––.
    Cite as: 
    598 U. S. 508
     (2023)                   543
    Opinion of the Court
    terial . . . is the use of some elements of a prior author's
    composition to create a new one that, at least in part, com-
    ments on that author's works.” 
    510 U. S., at 580
    . Campbell
    thus drew a nuanced distinction between parody and satire:
    While parody cannot function unless it conjures up the origi-
    nal, “satire can stand on its own two feet and so requires
    justifcation for . . . borrowing.” 
    Id.,
     at 580–581. The ob-
    jective meaning or message of 2 Live Crew's song was rele-
    vant to this inquiry into the reasons for copying, but any
    “new expression, meaning, or message” was not the test.18
    What role meaning or message played in the Court of Ap-
    peals' analysis here is not entirely clear. The court cor-
    rectly rejected the idea “that any secondary work that adds
    a new aesthetic or new expression to its source material is
    necessarily transformative.” 11 F. 4th, at 38–39. It also
    appeared correctly to accept that meaning or message is rel-
    evant to, but not dispositive of, purpose. See id., at 41
    (“[T]he secondary work itself must reasonably be perceived
    Page Proof Pending Publication
    as embodying a distinct artistic purpose, one that conveys a
    new meaning or message separate from its source material”);
    id., at 42 (“[T]he judge must examine whether the secondary
    work's use of its source material is in service of a funda-
    mentally different and new artistic purpose and character,
    [which] must, at a bare minimum, comprise something more
    18
    The dissent makes a similar mistake with Google: It fails to read the
    decision as a whole. So while the dissent claims that the “[Google] Court
    would have told this one to go back to school,” it might be easier just to
    go back and read Google. Post, at 559 (opinion of Kagan, J.). The Court
    did not hold that any secondary use that is innovative, in some sense, or
    that a judge or Justice considers to be creative progress consistent with
    the constitutional objective of copyright, is thereby transformative. The
    Court instead emphasized that Google used Sun's code in a “distinct and
    different” context, and “only insofar as needed” or “necessary” to achieve
    Google's new purpose. Google, 593 U. S., at –––; see also n. 8, supra. In
    other words, the same concepts of use and justifcation that the Court
    relied on in Google are the ones that it applies today.
    544    ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    than the imposition of another artist's style on the primary
    work . . . ” (internal quotation marks omitted)).
    Elsewhere, however, the Court of Appeals stated that “the
    district judge should not assume the role of art critic and
    seek to ascertain the intent behind or meaning of the works
    at issue.” Id., at 41. That statement is correct in part. A
    court should not attempt to evaluate the artistic signifcance
    of a particular work. See Bleistein v. Donaldson Litho-
    graphing Co., 
    188 U. S. 239
    , 251 (1903) (Holmes, J.) (“It would
    be a dangerous undertaking for persons trained only to the
    law to constitute themselves fnal judges of the worth of [a
    work], outside of the narrowest and most obvious limits”).19
    Nor does the subjective intent of the user (or the subjective
    interpretation of a court) determine the purpose of the use.
    But the meaning of a secondary work, as reasonably can be
    perceived, should be considered to the extent necessary to
    determine whether the purpose of the use is distinct from
    Page
    19
    Proof Pending Publication
    The dissent demonstrates the danger of this approach. On its view,
    the frst fair use factor favors AWF's use of Goldsmith's photograph simply
    because Warhol created worthy art. Goldsmith's original work, by con-
    trast, is just an “old photo,” one of Warhol's “templates.” Post, at 559,
    574 (opinion of Kagan, J.). In other words, the dissent (much like the
    District Court) treats the frst factor as determined by a single fact: “It's
    a Warhol.” This Court agrees with the Court of Appeals that such logic
    would create a kind of privilege that has no basis in copyright law. See
    11 F. 4th, at 43. Again, the Court does not deny that Warhol was a major
    fgure in American art. But it leaves the worth of his works to the critics.
    Compare, e. g., D. Antin, Warhol: The Silver Tenement, in Pop Art: A Criti-
    cal History 287 (S. Madoff ed. 1997), with R. Hughes, The Shock of the
    New 346–351 (2d ed. 1991). Whatever the contribution of Orange Prince,
    Goldsmith's photograph is part of that contribution. A court need not,
    indeed should not, assess the relative worth of two works to decide a
    claim of fair use. Otherwise, “some works of genius would be sure to miss
    appreciation,” and, “[a]t the other end, copyright would be denied to
    [works] which appealed to a public less educated than the judge.”
    Bleistein, 188 U. S., at 251–252 (Holmes, J.). That Goldsmith's photograph
    “had [its] worth and [its] success is suffciently shown by the desire to
    reproduce [it] without regard to [her] rights.” Id., at 252.
    Cite as: 
    598 U. S. 508
     (2023)             545
    Opinion of the Court
    the original, for instance, because the use comments on, criti-
    cizes, or provides otherwise unavailable information about
    the original, see, e. g., Authors Guild, 804 F. 3d, at 215–216.
    2
    The District Court determined that “[t]he Prince Series
    works can reasonably be perceived to have transformed
    Prince from a vulnerable, uncomfortable person to an iconic,
    larger-than-life fgure.” 
    382 F. Supp. 3d, at 326
    . To make
    that determination, the District Court relied, in part, on tes-
    timony by Goldsmith that her photographs of Prince show
    that he “is ``not a comfortable person' and that he is ``a vulner-
    able human being.' ” 
    Ibid.
     An expert on Warhol, mean-
    while, testifed that the Prince Series works depict “Prince
    as a kind of icon or totem of something,” a “mask-like simula-
    crum of his actual existence.” 
    1 App. 249
    , 257.
    The Court of Appeals noted, correctly, that “whether a
    Page Proof Pending Publication
    work is transformative cannot turn merely on the stated or
    perceived intent of the artist or the meaning or impression
    that a critic—or for that matter, a judge—draws from the
    work.” 11 F. 4th, at 41. “[O]therwise, the law may well
    ``recogniz[e] any alteration as transformative.' ” Ibid. (quot-
    ing 4 Nimmer, Copyright § 13.05[B][6]). Whether the pur-
    pose and character of a use weighs in favor of fair use is,
    instead, an objective inquiry into what use was made, i. e.,
    what the user does with the original work.
    Granting the District Court's conclusion that Orange
    Prince reasonably can be perceived to portray Prince as
    iconic, whereas Goldsmith's portrayal is photorealistic, that
    difference must be evaluated in the context of the specifc
    use at issue. The use is AWF's commercial licensing of
    Orange Prince to appear on the cover of Condé Nast's special
    commemorative edition. The purpose of that use is, still, to
    illustrate a magazine about Prince with a portrait of Prince.
    Although the purpose could be more specifcally described as
    illustrating a magazine about Prince with a portrait of
    546   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    Prince, one that portrays Prince somewhat differently from
    Goldsmith's photograph (yet has no critical bearing on her
    photograph), that degree of difference is not enough for the
    frst factor to favor AWF, given the specifc context of the
    use.
    To hold otherwise would potentially authorize a range of
    commercial copying of photographs, to be used for purposes
    that are substantially the same as those of the originals. As
    long as the user somehow portrays the subject of the photo-
    graph differently, he could make modest alterations to the
    original, sell it to an outlet to accompany a story about the
    subject, and claim transformative use. Many photographs
    will be open to various interpretations. A subject as open
    to interpretation as the human face, for example, reasonably
    can be perceived as conveying several possible meanings.
    The application of an artist's characteristic style to bring out
    a particular meaning that was available in the photograph is
    less likely to constitute a “further purpose” as Campbell used
    Page Proof Pending Publication
    the term. 
    510 U. S., at 579
    .
    AWF asserts another, albeit related, purpose, which is to
    comment on the “dehumanizing nature” and “effects” of ce-
    lebrity. Brief for Petitioner 44, 51. No doubt, many of
    Warhol's works, and particularly his uses of repeated images,
    can be perceived as depicting celebrities as commodities.
    But again, even if such commentary is perceptible on the
    cover of Condé Nast's tribute to “Prince Rogers Nelson,
    1958–2016,” on the occasion of the man's death, AWF has a
    problem: The asserted commentary is at Campbell's lowest
    ebb. Because it “has no critical bearing on” Goldsmith's
    photograph,20 the commentary's “claim to fairness in borrow-
    20
    At no point in this litigation has AWF maintained that any of the
    Prince Series works, let alone Orange Prince on the cover of the 2016
    Condé Nast special edition, comment on, criticize, or otherwise target
    Goldsmith's photograph. That makes sense, given that the photograph
    was unpublished when Goldsmith licensed it to Vanity Fair, and that nei-
    Cite as: 
    598 U. S. 508
     (2023)                     547
    Opinion of the Court
    ing from” her work “diminishes accordingly (if it does not
    vanish).” 
    510 U. S., at 580
    .21 The commercial nature of the
    use, on the other hand, “loom[s] larger.” 
    Ibid.
    Here, the circumstances of AWF's 2016 licensing outweigh
    its diminished claim to fairness in copying under the frst
    factor. Like satire that does not target an original work,
    AWF's asserted commentary “can stand on its own two feet
    and so requires justifcation for the very act of borrowing.”
    
    Id., at 581
    . Moreover, because AWF's commercial use of
    Goldsmith's photograph to illustrate a magazine about Prince
    is so similar to the photograph's typical use, a particularly
    compelling justifcation is needed. Yet AWF offers no inde-
    pendent justifcation, let alone a compelling one, for copying
    the photograph, other than to convey a new meaning or mes-
    sage. As explained, that alone is not enough for the frst
    factor to favor fair use.
    Copying might have been helpful to convey a new meaning
    or message. It often is. But that does not suffce under
    Page Proof Pending Publication
    the frst factor. Nor does it distinguish AWF from a long
    list of would-be fair users: a musician who fnds it helpful to
    ther Warhol nor Vanity Fair selected the photograph, which was instead
    provided by Goldsmith's agency.
    21
    The dissent wonders: Why does targeting matter? See post, at 580–
    581 (opinion of Kagan, J.). The reason, as this opinion explains, is the frst
    factor's attention to justifcation. Supra, at 530–533, and nn. 7–8, 542–543,
    and n. 18 (citing Campbell, 510 U. S., at 580–581; Google, 593 U. S., at –––
    ). Compare, for example, a flm adaptation of Gone With the Wind with
    a novel, The Wind Done Gone, that “inverts” the original's “portrait of
    race relations” to expose its “romantic, idealized” portrayal of the antebel-
    lum South. SunTrust Bank v. Houghton Miffin Co., 
    268 F. 3d 1257
    , 1270
    (CA11 2001); 
    id., at 1280
     (Marcus, J., specially concurring). Or, to build
    from one of the artistic works the dissent chooses to feature, consider a
    secondary use that borrows from Manet's Olympia to shed light on the
    original's depiction of race and sex. See R. Storr & C. Armstrong, Lunch
    With Olympia (2016). Although targeting is not always required, fair use
    is an affrmative defense, and AWF bears the burden to justify its taking
    of Goldsmith's work with some reason other than, “I can make it better.”
    548    ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    sample another artist's song to make his own, a playwright
    who fnds it helpful to adapt a novel, or a flmmaker who
    would prefer to create a sequel or spinoff, to name just a
    few.22 As Judge Leval has explained, “[a] secondary author
    is not necessarily at liberty to make wholesale takings of the
    original author's expression merely because of how well the
    original author's expression would convey the secondary au-
    thor's different message.” Authors Guild, 
    804 F. 3d, at 215
    .
    3
    The dissent would rather not debate these fner points.
    See post, at 560, n. 2 (opinion of Kagan, J.). It offers no theory
    of the relationship between transformative uses of original
    works and derivative works that transform originals. No
    reason why AWF was justifed in using Goldsmith's original
    work in this specifc instance. And no limiting principle for
    its apparent position that any use that is creative prevails
    under the frst fair use factor. Instead, the dissent makes
    Page Proof Pending Publication
    the simple (and obvious) point that restrictions on copying
    can inhibit follow-on works. “ ``Nothing comes from noth-
    ing,' ” the dissent observes, “ ``nothing ever could.' ” Post, at
    568. So somewhere in the copyright statute, there must be
    an “escape valve” to create something good. 
    Ibid.
     If AWF
    must pay Goldsmith to use her creation, the dissent claims,
    this will “stife creativity of every sort,” “thwart the expres-
    sion of new ideas and the attainment of new knowledge,” and
    “make our world poorer.” Post, at 593.
    22
    The dissent oddly suggests that under the Court's opinion, the frst
    fair use factor favors such uses. See post, at 569, n. 5. This ignores,
    well, pretty much the entire opinion. See supra, at 527–530, 534–536, 539,
    541–542, 545–546 (degree of difference in purpose and character); supra,
    at 531, 537 (commercial nature); supra, at 530–532, 539–540, 542–543, 546–
    548 ( justifcation). In particular, the Court does not hold that the frst
    factor favors any user who “wants to reach different buyers, in different
    markets, consuming different products.” Post, at 570, n. 5 (opinion of
    Kagan, J.). The dissent apparently deduces this proposition from its in-
    verse, which is a common logical fallacy.
    Cite as: 
    598 U. S. 508
     (2023)            549
    Opinion of the Court
    These claims will not age well. It will not impoverish our
    world to require AWF to pay Goldsmith a fraction of the
    proceeds from its reuse of her copyrighted work. Recall,
    payments like these are incentives for artists to create origi-
    nal works in the frst place. Nor will the Court's decision,
    which is consistent with longstanding principles of fair use,
    snuff out the light of Western civilization, returning us to
    the Dark Ages of a world without Titian, Shakespeare, or
    Richard Rodgers. The dissent goes on at length about the
    basic premise that copyright (like other forms of intellectual
    property) involves a tradeoff between stimulating innovative
    activity, on the one hand, and allowing follow-on innovation,
    on the other. See post, at 567–569, and n. 4, 581–592. This
    theme will be familiar to any student of copyright law. In
    tracing the history of Renaissance painting, however, the dis-
    sent loses sight of the statute and this Court's cases. The
    Lives of the Artists undoubtedly makes for livelier reading
    Page Proof Pending Publication
    than the U. S. Code or the U. S. Reports, but as a court, we
    do not have that luxury.
    The dissent thus misses the forest for a tree. Its single-
    minded focus on the value of copying ignores the value of
    original works. It ignores the statute's focus on the specifc
    use alleged to be infringing. See n. 10, supra. It waves
    away the statute's concern for derivative works. Supra, at
    541, and n. 17. It fails to appreciate Campbell's nuance.
    Supra, at 542–543, 546–547, and n. 21. And it disregards
    this Court's repeated emphasis on justifcation. Supra, at
    542–543, and n. 18, 547, n. 21.
    The result of these omissions is an account of fair use that
    is unbalanced in theory and, perhaps relatedly, in tone. The
    dissent's conclusion—that whenever a use adds new meaning
    or message, or constitutes creative progress in the opinion
    of a critic or judge, the frst fair use factor weighs in its
    favor—does not follow from its basic premise. Fair use in-
    stead strikes a balance between original works and second-
    ary uses based in part on objective indicia of the use's pur-
    550   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Opinion of the Court
    pose and character, including whether the use is commercial
    and, importantly, the reasons for copying.
    Finally, copyright law is replete with escape valves: the
    idea–expression distinction; the general rule that facts may
    not receive protection; the requirement of originality; the
    legal standard for actionable copying; the limited duration of
    copyright; and, yes, the defense of fair use, including all its
    factors, such as whether the amount taken is reasonable in
    relation to the purpose of the use. These doctrines (and oth-
    ers) provide ample space for artists and other creators to
    use existing materials to make valuable new works. They
    account for most, if not all, of the examples given by the
    dissent, as well as the dissent's own copying (and the Court's,
    too). If the last century of American art, literature, music,
    and flm is any indication, the existing copyright law, of
    which today's opinion is a continuation, is a powerful engine
    of creativity.
    III
    Page    Proof Pending Publication
    Lynn Goldsmith's original works, like those of other pho-
    tographers, are entitled to copyright protection, even against
    famous artists. Such protection includes the right to pre-
    pare derivative works that transform the original. The use
    of a copyrighted work may nevertheless be fair if, among
    other things, the use has a purpose and character that is
    suffciently distinct from the original. In this case, however,
    Goldsmith's original photograph of Prince, and AWF's copy-
    ing use of that photograph in an image licensed to a special
    edition magazine devoted to Prince, share substantially the
    same purpose, and the use is of a commercial nature. AWF
    has offered no other persuasive justifcation for its unauthor-
    ized use of the photograph. Therefore, the “purpose and
    character of the use, including whether such use is of a com-
    mercial nature or is for nonproft educational purposes,”
    § 107(1), weighs in Goldsmith's favor.
    The Court has cautioned that the four statutory fair use
    factors may not “be treated in isolation, one from another.
    Cite as: 
    598 U. S. 508
     (2023)           551
    Opinion of the Court
    All are to be explored, and the results weighed together, in
    light of the purposes of copyright.” Campbell, 
    510 U. S., at 578
    . AWF does not challenge the Court of Appeals' deter-
    minations that the second factor, “the nature of the copy-
    righted work,” § 107(2); third factor, “the amount and sub-
    stantiality of the portion used in relation to the copyrighted
    work as a whole,” § 107(3); and fourth factor, “the effect of
    the use upon the potential market for or value of the copy-
    righted work,” all favor Goldsmith. See 11 F. 4th, at 45–51.
    Because this Court agrees with the Court of Appeals that
    the frst factor likewise favors her, the judgment of the
    Court of Appeals is
    Affrmed.
    Page Proof Pending Publication
    552   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Appendix to opinion of the Court
    APPENDIX
    Page Proof Pending Publication
    Andy Warhol created 16 works based on Lynn Goldsmith's photograph:
    14 silkscreen prints and two pencil drawings. The works are collectively
    known as the Prince Series.
    Cite as: 
    598 U. S. 508
     (2023)            553
    Gorsuch, J., concurring
    Justice Gorsuch, with whom Justice Jackson joins,
    concurring.
    The question before us is a narrow one of statutory inter-
    pretation. It concerns the meaning of one of four factors
    Congress has instructed courts to consult when a party in-
    vokes the affrmative defense of “fair use” to a claim of copy-
    right infringement. The statutory factor in question re-
    quires courts to consider “the purpose and character of the
    use.” 
    17 U. S. C. § 107
    (1). The parties disagree which “pur-
    pose” and “character” counts.
    On the Foundation's telling, the statute requires courts to
    focus on the purpose the creator had in mind when producing
    his work and the character of his resulting work. So what
    matters in this case is that Andy Warhol intended to apply
    a “ ``new aesthetic' ” to Lynn Goldsmith's photograph and the
    character of his work “ ``transformed' ” Prince from the “ ``vul-
    nerable, uncomfortable person' ” depicted in Ms. Goldsmith's
    Page Proof Pending Publication
    photograph into “ ``an iconic, larger-than-life fgure.' ” Ante,
    at 523; post, at 564–567, 574–575 (Kagan, J., dissenting).
    Because the purpose and character of Mr. Warhol's work is
    so different from Ms. Goldsmith's, the Foundation insists, the
    frst statutory factor points in favor of fnding a fair-use af-
    frmative defense.
    By contrast, on Ms. Goldsmith's reading of the law and
    under the Second Circuit's approach, the frst fair-use factor
    requires courts to assess the purpose and character of
    the challenged use. Ante, at 533–534. The Foundation
    now owns Mr. Warhol's image of Prince and it recently
    sought to license that image to a magazine looking for a de-
    piction of Prince to accompany an article about Prince.
    
    Ibid.
     Ms. Goldsmith seeks to license her copyrighted photo-
    graph to exactly these kinds of buyers. And because the
    purpose and character of the Foundation's challenged use
    and the purpose and character of her own protected use
    overlap so completely, Ms. Goldsmith argues that the frst
    554   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Gorsuch, J., concurring
    statutory factor does not support a fair-use affirmative
    defense.
    As I see it, the second view of the law is the better one.
    Nothing in the copyright statute calls on judges to speculate
    about the purpose an artist may have in mind when working
    on a particular project. Nothing in the law requires judges
    to try their hand at art criticism and assess the aesthetic
    character of the resulting work. Instead, the frst statutory
    fair-use factor instructs courts to focus on “the purpose and
    character of the use, including whether such use is of a com-
    mercial nature or is for nonproft educational purposes.”
    § 107(1) (emphases added). By its terms, the law trains our
    attention on the particular use under challenge. And it asks
    us to assess whether the purpose and character of that use
    is different from (and thus complements) or is the same as
    (and thus substitutes for) a copyrighted work. It's a com-
    paratively modest inquiry focused on how and for what rea-
    Page Proof Pending Publication
    son a person is using a copyrighted work in the world, not
    on the moods of any artist or the aesthetic quality of any
    creation.
    To my mind, three contextual clues confrm that this read-
    ing of the statutory text is the correct one.
    First, the statutory preamble to all four fair-use factors
    instructs courts to assess whether the person asserting a
    fair-use defense seeks to “use” a copyrighted work “for pur-
    poses such as criticism, comment, news reporting, teaching
    . . . , scholarship, or research.” § 107 (emphasis added).
    Once more, the statute indicates that a court must examine
    the purpose of the particular use under challenge, not the
    artistic purpose underlying a work. And once more, the
    statute tasks courts with asking whether the challenged use
    serves a different purpose (as, say, a “criticism” of or “com-
    ment” on the original) or whether it seeks to serve the same
    purpose (as a substitute for the original).
    Second, the copyright statute expressly protects a copy-
    right holder's exclusive right to create “derivative works”
    Cite as: 
    598 U. S. 508
     (2023)             555
    Gorsuch, J., concurring
    that “transfor[m]” or “adap[t]” his original work. §§ 101,
    106(2). So saying that a later user of a copyrighted work
    “transformed” its message and endowed it with a “new aes-
    thetic” cannot automatically mean he has made fair use of
    it. Contra, post, at 558–559, 579–580, 591–593 (Kagan, J.,
    dissenting). To hold otherwise would risk making a non-
    sense of the statutory scheme—suggesting that transforma-
    tive uses of originals belong to the copyright holder (under
    § 106) but that others may simultaneously claim those trans-
    formative uses for themselves (under § 107). We aren't nor-
    mally in the business of putting a statute “at war with itself ”
    in this way. United States v. American Tobacco Co., 
    221 U. S. 106
    , 180 (1911).
    Finally, the fourth fair-use factor requires courts to assess
    “the effect of the use upon the potential market for or value
    of the copyrighted work.” § 107(4). This Court has de-
    scribed the fourth factor as the “most important” one.
    Page Proof Pending Publication
    Harper & Row, Publishers, Inc. v. Nation Enterprises, 
    471 U. S. 539
    , 566 (1985). This Court has said, too, that no factor
    may “be treated in isolation, one from another.” Campbell
    v. Acuff-Rose Music, Inc., 
    510 U. S. 569
    , 578 (1994). Nor
    does anything in the fourth factor call on courts to speculate
    about artistic ambitions or aesthetics. Instead, it requires
    courts to ask whether consumers treat a challenged use “as
    a market replacement” for a copyrighted work or a market
    complement that does not impair demand for the original.
    
    Id., at 591
    . Reading § 107 as a whole, then, it supplies courts
    with a sequential chain of questions about the particular
    challenged use—starting with its purpose and character (in
    the frst factor) and ending with its effect (in the fourth).
    There is no double counting here. Contra, post, at 579
    (Kagan, J., dissenting). Instead, the statute proceeds from
    step to step, asking judges to assess whether the challenged
    use (as revealed by its purpose, character, amount of source
    material used, and effect) serves as a complement to or a
    substitute for a copyrighted work.
    556   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Gorsuch, J., concurring
    With all this in mind, the Court's decision seems to me
    exactly right. Does Mr. Warhol's image seek to depict Prince
    as a “larger-than-life” icon while Ms. Goldsmith's photograph
    attempts to cast him in a more “vulnerable” light? See
    ante, at 540–548; post, at 565–567, 591 (Kagan, J., dissent-
    ing). Or are the artistic purposes latent in the two images
    and their aesthetic character actually more similar than that?
    Happily, the law does not require judges to tangle with ques-
    tions so far beyond our competence. Instead, the frst fair-
    use factor requires courts to assess only whether the purpose
    and character of the challenged use is the same as a pro-
    tected use. And here, the undisputed facts reveal that the
    Foundation sought to use its image as a commercial substitute
    for Ms. Goldsmith's photograph. Of course, competitive prod-
    ucts often differ in material respects and a buyer may fnd
    these differences reason to prefer one offering over another.
    Cf. post, at 566–567, 574–575 (Kagan, J., dissenting). But
    Page Proof Pending Publication
    under the frst fair-use factor the salient point is that the
    purpose and character of the Foundation's use involved com-
    petition with Ms. Goldsmith's image. To know that much is
    to know the frst fair-use factor favors Ms. Goldsmith.
    It is equally important, however, to acknowledge what this
    case does not involve and what the Court does not decide.
    Worried about the fate of artists seeking to portray reclining
    nudes or papal authorities, or authors hoping to build on clas-
    sic literary themes? Post, at 582–592 (Kagan, J., dissenting).
    Worry not. This case does not call on us to strike a balance
    between rewarding creators and enabling others to build
    on their work. That is Congress's job. See U. S. Const.,
    Art. I, § 8, cl. 8. Nor does this case even call on us to inter-
    pret and apply many of the reticulated elements of the Copy-
    right Act that Congress has adopted to balance these com-
    peting interests. Our only job today is to interpret and
    apply faithfully one statutory factor among many Congress
    has deemed relevant to the affrmative defense of fair use.
    Cite as: 
    598 U. S. 508
     (2023)             557
    Gorsuch, J., concurring
    That observation points the way to another. The Court
    today does not even decide whether the Foundation's image
    of Prince infringes on Ms. Goldsmith's copyright. To uphold
    a claim of infringement under the Copyright Act, a court
    must fnd the defendant copied elements of the plaintiff's
    work that are themselves original. Feist Publications, Inc.
    v. Rural Telephone Service Co., 
    499 U. S. 340
    , 361 (1991). As
    part of this process, a court must isolate and vindicate only
    the truly original elements of a copyrighted work. See 2
    Nimmer on Copyright § 8.01[D] (2022). The plaintiff must
    usually show not only a similarity but a “substantial” similar-
    ity between the allegedly infringing work and the original
    elements of his own copyrighted work. See 4 Nimmer on
    Copyright § 13.03[A] (2023). And even when two works are
    substantially similar, if both the plaintiff's and the defend-
    ant's works copy from a third source (reworking, say, a tradi-
    tional artistic or literary theme), a claim for infringement
    Page Proof Pending Publication
    generally will not succeed. See 2 Nimmer on Copyright
    § 8.01[C]. In this case, we address none of these questions
    or other elements of the infringement standard designed to
    ensure room for later artists to build on the work of their
    predecessors. The district court concluded that it “need not
    address” the merits of Ms. Goldsmith's infringement claim
    because the Foundation could prevail at summary judgment
    on its affrmative defense of fair use. 
    382 F. Supp. 3d 312
    ,
    324 (SDNY 2019). The Second Circuit reversed, focused
    primarily on the district court's “application of the four fair-
    use factors.” 
    11 F. 4th 26
    , 32 (2021); see 
    id.,
     at 36–52. And
    this Court granted review to decide only the question of fair
    use and only the role of a single factor in that affrmative
    defense. 596 U. S. ––– (2022).
    Last but hardly least, while our interpretation of the frst
    fair-use factor does not favor the Foundation in this case, it
    may in others. If, for example, the Foundation had sought
    to display Mr. Warhol's image of Prince in a nonproft mu-
    558   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    seum or a for-proft book commenting on 20th-century art,
    the purpose and character of that use might well point to
    fair use. But those cases are not this case. Before us,
    Ms. Goldsmith challenges only the Foundation's effort to use
    its portrait as a commercial substitute for her own protected
    photograph in sales to magazines looking for images of
    Prince to accompany articles about the musician. And our
    only point today is that, while the Foundation may often
    have a fair-use defense for Mr. Warhol's work, that does not
    mean it always will. Under the law Congress has given us,
    each challenged use must be assessed on its own terms.
    Justice Kagan, with whom The Chief Justice joins,
    dissenting.
    Today, the Court declares that Andy Warhol's eye-popping
    silkscreen of Prince—a work based on but dramatically al-
    tering an existing photograph—is (in copyright lingo) not
    “transformative.” Still more, the Court decides that even if
    Page Proof Pending Publication
    Warhol's portrait were transformative—even if its expres-
    sion and meaning were worlds away from the photo's—that
    fact would not matter. For in the majority's view, copyright
    law's frst fair-use factor—addressing “the purpose and char-
    acter” of “the use made of a work”—is uninterested in
    the distinctiveness and newness of Warhol's portrait. 
    17 U. S. C. § 107
    . What matters under that factor, the majority
    says, is instead a marketing decision: In the majority's view,
    Warhol's licensing of the silkscreen to a magazine precludes
    fair use.1
    You've probably heard of Andy Warhol; you've probably
    seen his art. You know that he reframed and reformu-
    lated—in a word, transformed—images created frst by oth-
    ers. Campbell's soup cans and Brillo boxes. Photos of
    celebrity icons: Marilyn, Elvis, Jackie, Liz—and, as most
    1
    By the time of the licensing, Warhol had died and the Warhol Founda-
    tion had stepped into his shoes. But for ease of exposition, I will refer to
    both the artist and his successor-in-interest as Warhol.
    Cite as: 
    598 U. S. 508
     (2023)             559
    Kagan, J., dissenting
    relevant here, Prince. That's how Warhol earned his con-
    spicuous place in every college's Art History 101. So it may
    come as a surprise to see the majority describe the Prince
    silkscreen as a “modest alteration[ ]” of Lynn Goldsmith's
    photograph—the result of some “crop[ping]” and “fatten-
    [ing]”—with the same “essential nature.” Ante, at 522, 538,
    n. 14, 546 (emphasis deleted). Or more generally, to observe
    the majority's lack of appreciation for the way his works
    differ in both aesthetics and message from the original tem-
    plates. In a recent decision, this Court used Warhol paint-
    ings as the perfect exemplar of a “copying use that adds
    something new and important”—of a use that is “transform-
    ative,” and thus points toward a fnding of fair use. Google
    LLC v. Oracle America, Inc., 593 U. S. –––, ––– – ––– (2021).
    That Court would have told this one to go back to school.
    What is worse, that refresher course would apparently be
    insuffcient. For it is not just that the majority does not
    Page Proof Pending Publication
    realize how much Warhol added; it is that the majority does
    not care. In adopting that posture of indifference, the ma-
    jority does something novel (though in law, unlike in art, it
    is rarely a good thing to be transformative). Before today,
    we assessed “the purpose and character” of a copier's use by
    asking the following question: Does the work “add[ ] some-
    thing new, with a further purpose or different character, al-
    tering the [original] with new expression, meaning, or mes-
    sage”? Campbell v. Acuff-Rose Music, Inc., 
    510 U. S. 569
    ,
    579 (1994); see Google, 593 U. S., at –––. When it did so to
    a signifcant degree, we called the work “transformative”
    and held that the fair-use test's frst factor favored the copier
    (though other factors could outweigh that one). But today's
    decision—all the majority's protestations notwithstanding—
    leaves our frst-factor inquiry in shambles. The majority
    holds that because Warhol licensed his work to a magazine—
    as Goldsmith sometimes also did—the first factor goes
    against him. See, e. g., ante, at 547. It does not matter how
    different the Warhol is from the original photo—how much
    560   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    “new expression, meaning, or message” he added. It does
    not matter that the silkscreen and the photo do not have the
    same aesthetic characteristics and do not convey the same
    meaning. It does not matter that because of those dissimi-
    larities, the magazine publisher did not view the one as a
    substitute for the other. All that matters is that Warhol and
    the publisher entered into a licensing transaction, similar to
    one Goldsmith might have done. Because the artist had
    such a commercial purpose, all the creativity in the world
    could not save him.
    That doctrinal shift ill serves copyright's core purpose.
    The law does not grant artists (and authors and composers
    and so on) exclusive rights—that is, monopolies—for their
    own sake. It does so to foster creativity—“[t]o promote the
    [p]rogress” of both arts and science. U. S. Const., Art. I, § 8,
    cl. 8. And for that same reason, the law also protects the
    fair use of copyrighted material. Both Congress and the
    courts have long recognized that an overly stringent copy-
    Page Proof Pending Publication
    right regime actually “stife[s]” creativity by preventing art-
    ists from building on the work of others. Stewart v. Abend,
    
    495 U. S. 207
    , 236 (1990) (internal quotation marks omitted);
    see Campbell, 510 U. S., at 578–579. For, let's be honest,
    artists don't create all on their own; they cannot do what
    they do without borrowing from or otherwise making use of
    the work of others. That is the way artistry of all kinds—
    visual, musical, literary—happens (as it is the way knowl-
    edge and invention generally develop). The fair-use test's
    frst factor responds to that truth: As understood in our prec-
    edent, it provides “breathing space” for artists to use exist-
    ing materials to make fundamentally new works, for the pub-
    lic's enjoyment and beneft. Id., at 579. In now remaking
    that factor, and thus constricting fair use's boundaries, the
    majority hampers creative progress and undermines creative
    freedom. I respectfully dissent.2
    2
    One preliminary note before beginning in earnest. As readers are
    by now aware, the majority opinion is trained on this dissent in a way ma-
    jority opinions seldom are. Maybe that makes the majority opinion self-
    Cite as: 
    598 U. S. 508
     (2023)                   561
    Kagan, J., dissenting
    I
    A
    Andy Warhol is the avatar of transformative copying. Cf.
    Google, 593 U. S., at ––– – ––– (selecting Warhol, from the
    universe of creators, to illustrate what transformative copy-
    ing is). In his early career, Warhol worked as a commercial
    illustrator and became experienced in varied techniques of
    reproduction. By night, he used those techniques—in par-
    ticular, the silkscreen—to create his own art. His own—
    even though in one sense not. The silkscreen enabled him
    to make brilliantly novel art out of existing “images carefully
    selected from popular culture.” D. De Salvo, God Is in the
    Details, in Andy Warhol Prints 22 (4th rev. ed. 2003). The
    works he produced, connecting traditions of fne art with
    mass culture, depended on “appropriation[s]”: The use of
    “elements of an extant image[ ] is Warhol's entire modus
    operandi.” B. Gopnik, Artistic Appropriation vs. Copyright
    Page Proof Pending Publication
    Law, N. Y. Times, Apr. 6, 2021, p. C4 (internal quotation
    marks omitted). And with that m.o., he changed modern
    art; his appropriations and his originality were fipsides of
    each other. To a public accustomed to thinking of art as
    formal works “belong[ing] in gold frames”—disconnected
    from the everyday world of products and personalities—
    Warhol's paintings landed like a thunderclap. A. Danto,
    Andy Warhol 36 (2009). Think Soup Cans or, in another
    vein, think Elvis. Warhol had created “something very
    refuting? After all, a dissent with “no theory” and “[n]o reason” is not
    one usually thought to merit pages of commentary and fstfuls of comeback
    footnotes. Ante, at 548. In any event, I'll not attempt to rebut point for
    point the majority's varied accusations; instead, I'll mainly rest on my
    original submission. I'll just make two suggestions about reading what
    follows. First, when you see that my description of a precedent differs
    from the majority's, go take a look at the decision. Second, when you
    come across an argument that you recall the majority took issue with, go
    back to its response and ask yourself about the ratio of reasoning to ipse
    dixit. With those two recommendations, I'll take my chances on readers'
    good judgment.
    562   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    new”—“shockingly important, transformative art.” B. Gop-
    nik, Warhol 138 (2020); Gopnik, Artistic Appropriation.
    To see the method in action, consider one of Warhol's pre-
    Prince celebrity silkscreens—this one, of Marilyn Monroe.
    He began with a publicity photograph of the actress. And
    then he went to work. He reframed the image, zooming in
    on Monroe's face to “produc[e] the disembodied effect of a
    cinematic close-up.” 
    1 App. 161
     (expert declaration).
    Page Proof Pending Publication
    At that point, he produced a high-contrast, fattened image
    on a sheet of clear acetate. He used that image to trace an
    outline on the canvas. And he painted on top—applying ex-
    otic colors with “a fat, even consistency and an industrial
    appearance.” 
    Id., at 165
    . The same high-contrast image
    was then reproduced in negative on a silkscreen, designed to
    function as a selectively porous mesh. Warhol would “place
    the screen face down on the canvas, pour ink onto the back
    of the mesh, and use a squeegee to pull the ink through the
    weave and onto the canvas.” 
    Id., at 164
    . On some of his
    Marilyns (there are many), he reordered the process—frst
    ink, then color, then (perhaps) ink again. See 
    id.,
     at 165–
    Cite as: 
    598 U. S. 508
     (2023)                    563
    Kagan, J., dissenting
    166. The result—see for yourself—is miles away from a lit-
    eral copy of the publicity photo.
    Page Proof Pending Publication
    Andy Warhol, Marilyn, 1964, acrylic and silkscreen ink on linen
    And the meaning is different from any the photo had. Of
    course, meaning in great art is contestable and contested (as
    is the premise that an artwork is great). But note what
    some experts say about the complex message(s) Warhol's
    Marilyns convey. On one level, those vivid, larger-than-life
    paintings are celebrity iconography, making a “secular, pro-
    fane subject[ ]” “transcendent” and “eternal.” 
    Id., at 209
    (internal quotation marks omitted). But they also function
    as a biting critique of the cult of celebrity, and the role it
    plays in American life. With misaligned, “Day-Glo” colors
    suggesting “artifciality and industrial production,” Warhol
    portrayed the actress as a “consumer product.” The Metro-
    politan Museum of Art Guide 233 (2012); The Metropolitan
    Museum of Art, Marilyn (2023) (online source archived at
    https://www.supremecourt.gov). And in so doing, he “ex-
    posed the defciencies” of a “mass-media culture” in which
    564   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    “such superfcial icons loom so large.” 
    1 App. 208
    , 210
    (internal quotation marks omitted). Out of a publicity
    photo came both memorable portraiture and pointed social
    commentary.
    As with Marilyn, similarly with Prince. In 1984, Vanity
    Fair commissioned Warhol to create a portrait based on a
    black-and-white photograph taken by noted photographer
    Lynn Goldsmith:
    Page Proof Pending Publication
    As he did in the Marilyn series, Warhol cropped the photo,
    so that Prince's head flls the whole frame: It thus becomes
    “disembodied,” as if “magically suspended in space.” 
    Id., at 174
    . And as before, Warhol converted the cropped photo
    into a higher-contrast image, incorporated into a silkscreen.
    That image isolated and exaggerated the darkest details of
    Prince's head; it also reduced his “natural, angled position,”
    presenting him in a more face-forward way. 
    Id., at 223
    .
    Warhol traced, painted, and inked, as earlier described. See
    supra, at 562. He also made a second silkscreen, based on
    his tracings; the ink he passed through that screen left differ-
    Cite as: 
    598 U. S. 508
     (2023)                  565
    Kagan, J., dissenting
    ently colored, out-of-kilter lines around Prince's face and hair
    (a bit hard to see in the reproduction below—more pro-
    nounced in the original). Altogether, Warhol made 14 prints
    and two drawings—the Prince series—in a range of unnatu-
    ral, lurid hues. See Appendix, ante, at 552. Vanity Fair
    chose the Purple Prince to accompany an article on the musi-
    cian. Thirty-two years later, just after Prince died, Condé
    Nast paid Warhol (now actually his foundation, see supra,
    at 558, n. 1) to use the Orange Prince on the cover of a special
    commemorative magazine. A picture (or two), as the saying
    goes, is worth a thousand words, so here is what those maga-
    zines published:
    Page Proof Pending Publication
    Andy Warhol, Prince, 1984, synthetic paint and silkscreen ink on canvas
    It does not take an art expert to see a transformation—
    but in any event, all those offering testimony in this case
    agreed there was one. The experts explained, in far greater
    detail than I have, the laborious and painstaking work that
    Warhol put into these and other portraits. See 1 App. 160–
    185, 212–216, 222–224. They described, in ways I have tried
    to suggest, the resulting visual differences between the
    photo and the silkscreen. As one summarized the matter:
    566   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    The two works are “materially distinct” in “their composi-
    tion, presentation, color palette, and media”—i. e., in pretty
    much all their aesthetic traits. Id., at 227.3 And with the
    change in form came an undisputed change in meaning.
    Goldsmith's focus—seen in what one expert called the “cor-
    poreality and luminosity” of her depiction—was on Prince's
    “unique human identity.” Id., at 176, 227. Warhol's focus
    was more nearly the opposite. His subject was “not the pri-
    vate person but the public image.” Id., at 159. The artist's
    “fattened, cropped, exotically colored, and unnatural depic-
    tion of Prince's disembodied head” sought to “communicate
    a message about the impact of celebrity” in contemporary
    life. Id., at 227. On Warhol's canvas, Prince emerged as
    “spectral, dark, [and] uncanny”—less a real person than a
    “mask-like simulacrum.” Id., at 187, 249. He was reframed
    as a “larger than life” “icon or totem.” Id., at 257. Yet
    he was also reduced: He became the product of a “publicity
    Page Proof Pending Publication
    machine” that “packages and disseminates commoditized im-
    ages.” Id., at 160. He manifested, in short, the dehumaniz-
    ing culture of celebrity in America. The message could not
    have been more different.
    A thought experiment may pound the point home. Sup-
    pose you were the editor of Vanity Fair or Condé Nast, pub-
    lishing an article about Prince. You need, of course, some
    kind of picture. An employee comes to you with two op-
    tions: the Goldsmith photo, the Warhol portrait. Would you
    say that you don't really care? That the employee is free to
    fip a coin? In the majority's view, you apparently would.
    3
    The majority attempts to minimize the visual dissimilarities between
    Warhol's silkscreen and Goldsmith's photograph by rotating the former
    image and then superimposing it on the latter one. See ante, at 522 (fg.
    6); see also Brief for Goldsmith 17 (doing the same thing). But the major-
    ity is trying too hard: Its manipulated picture in fact reveals the signif-
    cance of the cropping and facial reorientation that went into Warhol's
    image. And the majority's WarGold combo of course cannot obscure the
    other differences, of color and presentation, between the two works.
    Cite as: 
    598 U. S. 508
     (2023)            567
    Kagan, J., dissenting
    Its opinion, as further discussed below, is built on the idea
    that both are just “portraits of Prince” that may equivalently
    be “used to depict Prince in magazine stories about Prince.”
    Ante, at 526; see ante, at 535–536, and n. 11, 539, n. 15, 545,
    547. All I can say is that it's a good thing the majority isn't
    in the magazine business. Of course you would care! You
    would be drawn aesthetically to one, or instead to the other.
    You would want to convey the message of one, or instead of
    the other. The point here is not that one is better and the
    other worse. The point is that they are fundamentally dif-
    ferent. You would see them not as “substitute[s],” but as
    divergent ways to (in the majority's mantra) “illustrate a
    magazine about Prince with a portrait of Prince.” Ante, at
    528, 545; see ante, at 535–536, and n. 11, 539, n. 15, 547. Or
    else you (like the majority) would not have much of a future
    in magazine publishing.
    In any event, the editors of Vanity Fair and Condé Nast
    understood the difference—the gulf in both aesthetics and
    Page Proof Pending Publication
    meaning—between the Goldsmith photo and the Warhol por-
    trait. They knew about the photo; but they wanted the por-
    trait. They saw that as between the two works, Warhol had
    effected a transformation.
    B
    The question in this case is whether that transformation
    should matter in assessing whether Warhol made “fair use”
    of Goldsmith's copyrighted photo. The answer is yes—it
    should push toward (although not dictate) a fnding of fair
    use. That answer comports with the copyright statute, its
    underlying policy, and our precedent concerning the two.
    Under established copyright law (until today), Warhol's addi-
    tion of important “new expression, meaning, [and] message”
    counts in his favor in the fair-use inquiry. Campbell, 
    510 U. S., at 579
    .
    Start by asking a broader question: Why do we have “fair
    use” anyway? The majority responds that while copyrights
    encourage the making of creative works, fair use promotes
    568   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    their “public availability.” Ante, at 526. But that descrip-
    tion sells fair use far short. Beyond promoting “avail-
    ability,” fair use itself advances creativity and artistic
    progress. See Campbell, 
    510 U. S., at 575, 579
     (fair use
    is “necessary to fulfll copyright's very purpose”—to
    “promote science and the arts”). That is because creative
    work does not happen in a vacuum. “Nothing comes from
    nothing, nothing ever could,” said songwriter Richard Rodg-
    ers, maybe thinking not only about love and marriage but
    also about how the Great American Songbook arose from
    vaudeville, ragtime, the blues, and jazz.4 This Court has
    long understood the point—has gotten how new art, new in-
    vention, and new knowledge arise from existing works. Our
    seminal opinion on fair use quoted the illustrious Justice
    Story:
    “In truth, in literature, in science and in art, there are,
    and can be, few, if any, things, which . . . are strictly
    Page Proof Pending Publication
    new and original throughout. Every book in literature,
    science and art, borrows, and must necessarily borrow,
    and use much which was well known and used before.”
    
    Id., at 575
     (quoting Emerson v. Davies, 
    8 F. Cas. 615
    ,
    619 (No. 4,436) (CC Mass. 1845)).
    Because that is so, a copyright regime with no escape valves
    would “stife the very creativity which [the] law is designed
    to foster.” Stewart, 
    495 U. S., at 236
    . Fair use is such an
    escape valve. It “allow[s] others to build upon” copyrighted
    4
    In the spirit of this opinion, I might have quoted that line without
    further ascription. But lawyers believe in citations, so I will tell you that
    the Rodgers lyric (which is, of course, from the Sound of Music) is used—
    to make the same point I do—in Rob Kapilow's Listening for America:
    Inside the Great American Songbook From Gershwin to Sondheim (2019).
    One of that book's themes is that even the most “radically new” music
    builds on existing works—or as Irving Berlin put the point, “songs make
    history, and history makes songs.” 
    Id.,
     at xv, 2. And so too for every
    other form of art. See infra, at 583–591 (making this point at greater
    length—and with pictures!).
    Cite as: 
    598 U. S. 508
     (2023)                     569
    Kagan, J., dissenting
    material, so as not to “put manacles upon” creative progress.
    Campbell, 
    510 U. S., at 575
     (internal quotation marks omit-
    ted). In short, copyright's core value—promoting creativ-
    ity—sometimes demands a pass for copying.
    To identify when that is so, the courts developed and
    Congress later codifed a multi-factored inquiry. As the ma-
    jority describes, see ante, at 527, the current statute sets out
    four non-exclusive considerations to guide courts. They are:
    (1) “the purpose and character of the use” made of the copy-
    righted work, “including whether such use is of a commercial
    nature”; (2) “the nature of the copyrighted work”; (3) “the
    amount and substantiality of the portion used in relation to
    the copyrighted work as a whole”; and (4) “the effect of the
    use upon the potential market for or value of the copyrighted
    work.” 
    17 U. S. C. § 107
    . Those factors sometimes point in
    different directions; if so, a court must weigh them against
    each other. In doing so, we have stated, courts should
    view the fourth factor—which focuses on the copyright hold-
    Page Proof Pending Publication
    er's economic interests—as the “most important. ” See
    Harper & Row, Publishers, Inc. v. Nation Enterprises, 
    471 U. S. 539
    , 566 (1985).5 But the overall balance cannot come
    5
    The fourth factor has, to use the majority's repeated example, forced
    many a flmmaker to pay for adapting books into movies—as we noted two
    Terms ago. See Google LLC v. Oracle America, Inc., 593 U. S. –––, –––
    (2021) (explaining that flm adaptations may founder on “[t]he fourth statu-
    tory factor” because “[m]aking a flm of an author's book” may result in
    “potential or presumed losses to the copyright owner”). The majority
    asserts that it is “aware of no authority for the proposition” that the fourth
    factor can thus protect against unlicensed flm adaptations, insisting that
    the frst factor must do (or at least share in) the work. Ante, at 541–542,
    n. 17; see ante, at 529, 541, 548. But Google is the “authority for the
    proposition”: That's just what it said, in so many words. And anyway, the
    majority's own frst-factor test, applied consistently, would favor, not stop,
    the freeloading flmmaker. As you've seen (and I'll discuss below), that
    test boils down to whether a follow-on work serves substantially the same
    commercial purpose as the original—here, “depict[ing] Prince in magazine
    stories about Prince.” Ante, at 526; see ante, at 535–536, and n. 11, 539,
    n. 15, 545, 547. A flm adaptation doesn't ft that mold: The flmmaker
    570   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    out right unless each factor is assessed correctly. This case,
    of course, is about (and only about) the frst.
    And that factor is distinctive: It is the only one that fo-
    cuses on what the copier's use of the original work accom-
    plishes. The frst factor asks about the “character” of that
    use—its “main or essential nature[,] esp[ecially] as strongly
    marked and serving to distinguish.” Webster's Third New
    International Dictionary 376 (1976). And the frst factor
    asks about the “purpose” of the use—the “object, effect, or
    result aimed at, intended, or attained.” Id., at 1847. In
    that way, the frst factor gives the copier a chance to make
    his case. See P. Leval, Toward a Fair Use Standard, 
    103 Harv. L. Rev. 1105
    , 1116 (1990) (describing factor 1 as “the
    soul of ” the “fair use defense”). Look, the copier can say, at
    how I altered the original, and what I achieved in so doing.
    Look at how (as Judge Leval's seminal article put the point)
    the original was “used as raw material” and was “trans-
    formed in the creation of new information, new aesthetics,
    Page Proof Pending Publication
    new insights.” 
    Id., at 1111
    . That is hardly the end of the
    fair-use inquiry (commercialism, too, may bear on the frst
    factor, and anyway there are three factors to go), but it mat-
    ters profoundly. Because when a transformation of the orig-
    inal work has occurred, the user of the work has made the
    kind of creative contribution that copyright law has as its
    object.
    Don't take it from me (or Judge Leval): The above is ex-
    actly what this Court has held about how to apply factor 1.
    (unlike Warhol, in the majority's view) wants to reach different buyers, in
    different markets, consuming different products. The majority at one
    point suggests it might have some different factor 1 test in its back pocket
    to deal with this problem. See ante, at 548, n. 22. But assuming the
    majority's approach, as stated repeatedly in its opinion, is truly the majori-
    ty's approach, factor 1 won't help the author in the book-to-flm situation.
    Under that approach, it is the fourth factor, not the frst, which has to
    “take[ ] care of derivative works like book-to-flm adaptations.” Ante, at
    541, n. 17. It's a good thing the majority errs in believing that the fourth
    factor isn't up to the job.
    Cite as: 
    598 U. S. 508
     (2023)             571
    Kagan, J., dissenting
    In Campbell, our primary case on the topic, we stated that
    the frst factor's purpose-and-character test “central[ly]”
    concerns “whether and to what extent the new work is
    ``transformative.' ” 
    510 U. S., at 579
     (quoting Leval 1111).
    That makes sense, we explained, because “the goal of copy-
    right, to promote science and the arts, is generally furthered
    by the creation of transformative works.” 
    510 U. S., at 579
    .
    We then expounded on when such a transformation happens.
    Harking back to Justice Story, we explained that a “new
    work” might “merely ``supersede[ ] the objects' of the original
    creation”—meaning, that it does no more, and for no other
    end, than the frst work had. 
    Ibid.
     (quoting Folsom v.
    Marsh, 
    9 F. Cas. 342
    , 348 (No. 4,901) (CC Mass. 1841)). But
    alternatively, the new work could “add[ ] something new,
    with a further purpose or different character, altering the
    frst with new expression, meaning, or message.” 
    510 U. S., at 579
    . Forgive me, but given the majority's stance (see,
    Page Proof Pending Publication
    e. g., ante, at 545–546), that bears repeating: The critical fac-
    tor 1 inquiry, we held, is whether a new work alters the frst
    with “new expression, meaning, or message.” The more it
    does so, the more transformative the new work. And (here
    is the fnal takeaway) “the more transformative the new
    work, the less will be the signifcance of other factors, like
    commercialism, that may weigh against a fnding of fair use.”
    
    510 U. S., at 579
    . Under that approach, the Campbell Court
    held, the rap group 2 Live Crew's “transformative” copying
    of Roy Orbison's “Pretty Woman” counted in favor of fair
    use. 
    Id., at 583
    . And that was so even though the rap song
    was, as everyone agreed, recorded and later sold for proft.
    See 
    id., at 573
    .
    Just two Terms ago, in Google, we made all the same
    points. We quoted Campbell in explaining that the factor 1
    inquiry is “whether the copier's use ``adds something new,
    with a further purpose or different character, altering' the
    copyrighted work ``with new expression, meaning, or mes-
    sage.' ” 593 U. S., at –––. We again described “a copying
    572   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    use that adds something new and important” as “transforma-
    tive.” 
    Ibid.
     We reiterated that protecting transformative
    uses “stimulate[s] creativity” and thus “fulfll[s] the objective
    of copyright law.” 
    Ibid.
     (quoting Leval 1111). And then we
    gave an example. Yes, of course, we pointed to Andy War-
    hol. (The majority claims not to be embarrassed by this em-
    barrassing fact because the specifc reference was to his Soup
    Cans, rather than his celebrity images. But drawing a dis-
    tinction between a “commentary on consumerism”—which is
    how the majority describes his soup canvases, ante, at 539—
    and a commentary on celebrity culture, i. e., the turning of
    people into consumption items, is slicing the baloney pretty
    thin.) Finally, the Court conducted the frst-factor inquiry
    it had described. Google had replicated Sun Microsystems'
    computer code as part of a “commercial endeavor,” done “for
    commercial proft.” 593 U. S., at –––. No matter, said the
    Court. “[M]any common fair uses are indisputably commer-
    Page Proof Pending Publication
    cial.” 
    Ibid.
     What mattered instead was that Google had
    used Sun's code to make “something new and important”: a
    “highly creative and innovative” software platform. 
    Id.,
    at ––– – –––. The use of the code, the Court held, was there-
    fore “transformative” and “point[ed] toward fair use.” 
    Id.,
    at –––, –––.
    Campbell and Google also illustrate the difference it can
    make in the world to protect transformative works through
    fair use. Easy enough to say (as the majority does, see ante,
    at 549) that a follow-on creator should just pay a licensing
    fee for its use of an original work. But sometimes copyright
    holders charge an out-of-range price for licenses. And other
    times they just say no. In Campbell, for example, Orbison's
    successor-in-interest turned down 2 Live Crew's request for
    a license, hoping to block the rap take-off of the original song.
    See 510 U. S., at 572–573. And in Google, the parties could
    not agree on licensing terms, as Sun insisted on conditions
    that Google thought would have subverted its business
    Cite as: 
    598 U. S. 508
     (2023)           573
    Kagan, J., dissenting
    model. See 593 U. S., at –––. So without fair use, 2 Live
    Crew's and Google's works—however new and important—
    might never have been made or, if made, never have reached
    the public. The prospect of that loss to “creative progress”
    is what lay behind the Court's inquiry into transformative-
    ness—into the expressive novelty of the follow-on work (re-
    gardless whether the original creator granted permission).
    
    Id.,
     at –––; see Campbell, 
    510 U. S., at 579
    .
    Now recall all the ways Warhol, in making a Prince por-
    trait from the Goldsmith photo, “add[ed] something new, with
    a further purpose or different character”—all the ways he
    “alter[ed] the [original work's] expression, meaning, [and]
    message.” 
    Ibid.
     The differences in form and appearance,
    relating to “composition, presentation, color palette, and
    media.” 
    1 App. 227
    ; see supra, at 564–566. The differences
    in meaning that arose from replacing a realistic—and indeed
    humanistic—depiction of the performer with an unnatural,
    Page Proof Pending Publication
    disembodied, masklike one. See ibid. The conveyance of
    new messages about celebrity culture and its personal and
    societal impacts. See ibid. The presence of, in a word,
    “transformation”—the kind of creative building that copy-
    right exists to encourage. Warhol's use, to be sure, had a
    commercial aspect. Like most artists, Warhol did not want
    to hide his works in a garret; he wanted to sell them. But
    as Campbell and Google both demonstrate (and as further
    discussed below), that fact is nothing near the showstopper
    the majority claims. Remember, the more transformative
    the work, the less commercialism matters. See Campbell,
    
    510 U. S., at 579
    ; supra, at 571; ante, at 531 (acknowledging
    the point, even while refusing to give it any meaning). The
    dazzling creativity evident in the Prince portrait might not
    get Warhol all the way home in the fair-use inquiry; there
    remain other factors to be considered and possibly weighed
    against the frst one. See supra, at 559, 567, 570. But the
    “purpose and character of [Warhol's] use” of the copyrighted
    574   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    work—what he did to the Goldsmith photo, in service of what
    objects—counts powerfully in his favor. He started with an
    old photo, but he created a new new thing.6
    II
    The majority does not see it. And I mean that literally.
    There is precious little evidence in today's opinion that the
    majority has actually looked at these images, much less that
    it has engaged with expert views of their aesthetics and
    meaning. Whatever new expression Warhol added, the ma-
    jority says, was not transformative. See ante, at 538. Ap-
    parently, Warhol made only “modest alterations.” Ante, at
    546. Anyone, the majority suggests, could have “crop[ped],
    fatten[ed], trace[d], and color[ed] the photo” as Warhol did.
    Ante, at 522. True, Warhol portrayed Prince “somewhat
    differently.” Ante, at 546. But the “degree of difference”
    is too small: It consists merely in applying Warhol's “charac-
    teristic style”—an aesthetic gloss, if you will—“to bring out
    Page Proof Pending Publication
    a particular meaning” that was already “available in [Gold-
    smith's] photograph.” Ibid. So too, Warhol's commentary
    on celebrity culture matters not at all; the majority is not
    willing to concede that it even exists. See ibid. (“even if
    such commentary is perceptible”). And as for the District
    Court's view that Warhol transformed Prince from a “vulner-
    able, uncomfortable person to an iconic, larger-than-life fg-
    ure,” the majority is downright dismissive. Ante, at 545.
    Vulnerable, iconic—who cares? The silkscreen and the
    photo, the majority claims, still have the same “essential na-
    ture.” Ante, at 538, n. 14 (emphasis deleted).
    The description is disheartening. It's as though Warhol is
    an Instagram flter, and a simple one at that (e. g., sepia-
    6
    I have to admit, I stole that last phrase from Michael Lewis's The
    New New Thing: A Silicon Valley Story (2014). I read the book some
    time ago, and the phrase stuck with me (as phrases often do). I wouldn't
    have thought of it on my own.
    Cite as: 
    598 U. S. 508
     (2023)           575
    Kagan, J., dissenting
    tinting). “What is all the fuss about?,” the majority wants
    to know. Ignoring reams of expert evidence—explaining,
    as every art historian could explain, exactly what the fuss
    is about—the majority plants itself frmly in the “I could
    paint that” school of art criticism. No wonder the majority
    sees the two images as essentially fungible products in the
    magazine market—publish this one, publish that one, what
    does it matter? See ante, at 534–536; supra, at 566–567.
    The problem is that it does matter, for all the reasons given
    in the record and discussed above. See supra, at 565–566.
    Warhol based his silkscreen on a photo, but fundamentally
    changed its character and meaning. In belittling those cre-
    ative contributions, the majority guarantees that it will
    reach the wrong result.
    Worse still, the majority maintains that those contribu-
    tions, even if signifcant, just would not matter. All of War-
    hol's artistry and social commentary is negated by one thing:
    Page Proof Pending Publication
    Warhol licensed his portrait to a magazine, and Goldsmith
    sometimes licensed her photos to magazines too. That is the
    sum and substance of the majority opinion. Over and over,
    the majority incants that “[b]oth [works] are portraits of
    Prince used in magazines to illustrate stories about Prince”;
    they therefore both “share substantially the same pur-
    pose”—meaning, a commercial one. Ante, at 535, 550; see
    ante, at 526, 539, n. 15, 545, 547. Or said otherwise, because
    Warhol entered into a licensing transaction with Condé Nast,
    he could not get any help from factor 1—regardless how
    transformative his image was. See, e. g., ante, at 547 (War-
    hol's licensing “outweigh[s]” any “new meaning or message”
    he could have offered). The majority's commercialism-
    trumps-creativity analysis has only one way out. If Warhol
    had used Goldsmith's photo to comment on or critique Gold-
    smith's photo, he might have availed himself of that factor's
    beneft (though why anyone would be interested in that work
    is mysterious). See ante, at 546–547. But because he
    576   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    instead commented on society—the dehumanizing culture of
    celebrity—he is (go fgure) out of luck.
    From top to bottom, the analysis fails. It does not ft the
    copyright statute. It is not faithful to our precedent. And
    it does not serve the purpose both Congress and the Court
    have understood to lie at the core of fair use: “stimulat[ing]
    creativity,” by enabling artists and writers of every descrip-
    tion to build on prior works. Google, 593 U. S., at –––.
    That is how art, literature, and music happen; it is also how
    all forms of knowledge advance. Even as the majority mis-
    construes the law, it misunderstands—and threatens—the
    creative process.
    Start with what the statute tells us about whether the
    factor 1 inquiry should disregard Warhol's creative contribu-
    tions because he licensed his work. (Sneak preview: It
    shouldn't.) The majority claims the text as its strong suit,
    viewing our precedents' inquiry into new expression and
    Page Proof Pending Publication
    meaning as a faulty “paraphrase” of the statutory language.
    Ante, at 541–542. But it is the majority, not Campbell and
    Google, that misreads § 107(1). First, the key term “charac-
    ter” plays little role in the majority's analysis. See ante,
    at 526, 535–536, and n. 11, 542 (statements of central test or
    holding referring only to “purpose”). And you can see why,
    given the counter-intuitive meaning the majority (every so
    often) provides. See ante, at 537–538, and n. 14. When re-
    ferring to the “character” of what Warhol did, the majority
    says merely that he “licensed Orange Prince to Condé Nast
    for $10,000.” See ante, at 537. But that reductionist view
    rids the term of most of its ordinary meaning. “Character”
    typically refers to a thing's “main or essential nature[,] es-
    p[ecially] as strongly marked and serving to distinguish.”
    Webster's Third 376; see supra, at 570. The essential and
    distinctive nature of an artist's use of a work commonly in-
    volves artistry—as it did here. See also Campbell, 
    510 U. S., at 582
    , 588–589 (discussing the expressive “character”
    Cite as: 
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     (2023)                       577
    Kagan, J., dissenting
    of 2 Live Crew's rap). So the term “character” makes sig-
    nifcant everything the record contains—and everything ev-
    eryone (save the majority) knows—about the differences in
    expression and meaning between Goldsmith's photo and War-
    hol's silkscreen.
    Second, the majority signifcantly narrows § 107(1)'s refer-
    ence to “purpose” (thereby paralleling its constriction of
    “character”). It might be obvious to you that artists have
    artistic purposes. And surely it was obvious to the drafters
    of a law aiming to promote artistic (and other kinds of) cre-
    ativity. But not to the majority, which again cares only
    about Warhol's decision to license his art. Warhol's purpose,
    the majority says, was just to “depict Prince in [a] magazine
    stor[y] about Prince” in exchange for money. Ante, at 526.
    The majority spurns all that mattered to the artist—evident
    on the face of his work—about “expression, meaning, [and]
    message.” Campbell, 
    510 U. S., at 579
    ; Google, 593 U. S.,
    at –––. That indifference to purposes beyond the commer-
    Page Proof Pending Publication
    cial—for what an artist, most fundamentally, wants to com-
    municate—fnds no support in § 107(1).7
    7
    The majority seeks some statutory backing in what it describes as
    § 107's reference to the “specifc ``use' ” of a work “alleged to be ``an infringe-
    ment.' ” Ante, at 533; see also ante, at 554, 556 (Gorsuch, J., concurring).
    Because the challenged use here is a licensing (so says the majority), all
    that matters is that Goldsmith engaged in similar commercial transactions.
    But the majority is both rewriting and splicing the statute. The key part
    of the statute simply asks whether the “use made of a [copyrighted]
    work” is fair. (The term “alleged infringement,” which the majority
    banks on, nowhere exists in the text; indeed, all the statute says about
    infringement, and in a separate sentence, is that a fair use doesn't count
    as one.) The statute—that is, the actual one—thus focuses attention on
    what the copier does with the underlying work. So when the statute
    more particularly asks (in factor 1) about the “purpose and character of
    the use”—meaning again, the “use made of [the copyrighted] work”—it is
    asking to what end, and with what result, the copier made use of the original.
    And that necessarily involves the issue of transformation—more specifcally
    here, how Warhol's silkscreen transformed Goldsmith's photo.
    578   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    Still more, the majority's commercialism-über-alles view
    of the factor 1 inquiry fts badly with two other parts of
    the fair-use provision. To begin, take the preamble, which
    gives examples of uses of ten thought fair: “criticism,
    comment, news reporting, teaching[,] . . . scholarship, or
    research. ” § 107. As we have explained, an emphasis
    on commercialism would “swallow” those uses—that
    is, would mostly deprive them of fair-use protection. Camp-
    bell, 
    510 U. S., at 584
    . For the listed “activities are gener-
    ally conducted for proft in this country.” 
    Ibid.
     (inter-
    nal quotation marks omitted). “No man but a blockhead,”
    Samuel Johnson once noted, “ever wrote[ ] except for
    money.” 3 Boswell's Life of Johnson 19 (G. Hill ed. 1934).
    And Congress of course knew that when it drafted the
    preamble.
    Next, skip to the last factor in the fair-use test: “the effect
    of the use upon the potential market for or value of the
    Page Proof Pending Publication
    copyrighted work.” § 107(4). You might think that when
    Congress lists two different factors for consideration, it is
    because the two factors are, well, different. But the ma-
    jority transplants factor 4 into factor 1. Recall that the ma-
    jority conducts a kind of market analysis: Warhol, the major-
    ity says, licensed his portrait of Prince to a magazine that
    Goldsmith could have licensed her photo to—and so may
    have caused her economic harm. See ante, at 535–536; see
    also ante, at 531–532 (focusing on whether a follow-on work
    is a market “substitute” for the original); ante, at 556 (Gor-
    such, J., concurring) (describing the “salient point” as
    whether Warhol's “use involved competition with Ms. Gold-
    smith's image”). That issue is no doubt important in the
    fair-use inquiry. But it is the stuff of factor 4: how Warhol's
    use affected the “value of ” or “market for” Goldsmith's
    photo. Factor 1 focuses on the other side of the equation:
    the new expression, meaning, or message that may come
    from someone else using the original. Under the statute,
    Cite as: 
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     (2023)             579
    Kagan, J., dissenting
    courts are supposed to strike a balance between the two—
    and thus between rewarding original creators and enabling
    others to build on their works. That cannot happen when a
    court, à la the majority, double-counts the frst goal and ig-
    nores the second.
    Is it possible I overstate the matter? I would like for that
    to be true. And a puzzling aspect of today's opinion is that
    it occasionally acknowledges the balance that the fair-use
    provision contemplates. So, for example, the majority notes
    after reviewing the relevant text that “the central question
    [the frst factor] asks” is whether the new work “adds some-
    thing new” to the copyrighted one. Ante, at 528 (internal
    quotation marks omitted). Yes, exactly. And in other
    places, the majority suggests that a court should consider in
    the factor 1 analysis not merely the commercial context but
    also the copier's addition of “new expression,” including new
    meaning or message. Ante, at 515; see ante, at 531, 537,
    Page Proof Pending Publication
    n. 13, 538, 544. In that way, the majority opinion differs
    from Justice Gorsuch's concurrence, which would exclude
    all inquiry into whether a follow-on work is transformative.
    See ante, at 554, 556. And it is possible lower courts will
    pick up on that difference, and ensure that the “newness” of
    a follow-on work will continue to play a signifcant role in
    the factor 1 analysis. If so, I'll be happy to discover that
    my “claims [have] not age[d] well.” Ante, at 549. But that
    would require courts to do what the majority does not: make
    a serious inquiry into the follow-on artist's creative contribu-
    tions. The majority's refusal to do so is what creates the
    oddity at the heart of today's opinion. If “newness” matters
    (as the opinion sometimes says), then why does the majority
    dismiss all the newness Warhol added just because he li-
    censed his portrait to Condé Nast? And why does the ma-
    jority insist more generally that in a commercial context
    “convey[ing] a new meaning or message” is “not enough for
    the frst factor to favor fair use”? Ante, at 547.
    580   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    Certainly not because of our precedent—which conficts
    with nearly all the majority says. As explained earlier, this
    Court has decided two important cases about factor 1. See
    supra, at 570–573. In each, the copier had built on the origi-
    nal to make a product for sale—so the use was patently com-
    mercial. And in each, that fact made no difference, because
    the use was also transformative. The copier, we held, had
    made a signifcant creative contribution—had added real
    value. So in Campbell, we did not ask whether 2 Live Crew
    and Roy Orbison both meant to make money by “including a
    catchy song about women on a record album.” But cf. ante,
    at 526 (asking whether Warhol and Goldsmith both meant
    to charge for “depict[ing] Prince in magazine stories about
    Prince”). We instead asked whether 2 Live Crew had added
    signifcant “new expression, meaning, [and] message”; and
    because we answered yes, we held that the group's rap song
    did not “merely supersede the objects of the original cre-
    Page Proof Pending Publication
    ation.” 
    510 U. S., at 579
     (internal quotation marks and al-
    teration omitted). Similarly, in Google, we took for granted
    that Google (the copier) and Sun (the original author) both
    meant to market software platforms facilitating the same
    tasks—just as (in the majority's refrain) Warhol and Gold-
    smith both wanted to market images depicting the same sub-
    ject. See 593 U. S., at –––, –––. “So what?” was our basic
    response. Google's copying had enabled the company to
    make a “highly creative and innovative tool,” advancing “cre-
    ative progress” and thus serving “the basic constitutional
    objective of copyright.” 
    Id.,
     at ––– (internal quotation
    marks omitted). Search today's opinion high and low, you
    will see no such awareness of how copying can help produce
    valuable new works.
    Nor does our precedent support the majority's strong dis-
    tinction between follow-on works that “target” the original
    and those that do not. Ante, at 547. (Even the majority
    does not claim that anything in the text does so.) True
    Cite as: 
    598 U. S. 508
     (2023)           581
    Kagan, J., dissenting
    enough that the rap song in Campbell fell into the former
    category: 2 Live Crew urged that its work was a parody of
    Orbison's song. But even in discussing the value of par-
    ody, Campbell made clear the limits of targeting's impor-
    tance. The Court observed that as the “extent of trans-
    formation” increases, the relevance of targeting decreases.
    
    510 U. S., at 581, n. 14
    . Google proves the point. The new
    work there did not parody, comment on, or otherwise direct
    itself to the old: The former just made use of the latter
    for its own devices. Yet that fact never made an appearance
    in the Court's opinion; what mattered instead was the
    “highly creative” use Google had made of the copied code.
    That decision is on point here. Would Warhol's work really
    have been more worthy of protection if it had (somehow)
    “she[d] light” on Goldsmith's photograph, rather than on
    Prince, his celebrity status, and celebrity culture? Ante,
    at 540. Would that Goldsmith-focused work (whatever it
    Page Proof Pending Publication
    might be) have more meaningfully advanced creative prog-
    ress, which is copyright's raison d'être, than the work he ac-
    tually made? I can't see how; more like the opposite. The
    majority's preference for the directed work, apparently on
    grounds of necessity, see ante, at 539–540, 546–547, again
    refects its undervaluing of transformative copying as a core
    part of artistry.
    And there's the rub. (Yes, that's mostly Shakespeare.)
    As Congress knew, and as this Court once saw, new creations
    come from building on—and, in the process, transforming—
    those coming before. Today's decision stymies and sup-
    presses that process, in art and every other kind of crea-
    tive endeavor. The decision enhances a copyright holder's
    power to inhibit artistic development, by enabling her
    to block even the use of a work to fashion something quite
    different. Or viewed the other way round, the decision im-
    pedes non-copyright holders' artistic pursuits, by preventing
    them from making even the most novel uses of existing mate-
    582   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    rials. On either account, the public loses: The decision oper-
    ates to constrain creative expression.8
    The effect, moreover, will be dramatic. Return again
    to Justice Story, see supra, at 568: “[I]n literature, in
    science and in art, there are, and can be, few, if any,
    things” that are “new and original throughout.” Campbell,
    
    510 U. S., at 575
     (quoting Emerson, 8 F. Cas., at 619). Every
    work “borrows, and must necessarily” do so. 
    510 U. S., at 575
    . Creators themselves know that fact deep in
    their bones. Here is Mark Twain on the subject: “The ker-
    n[e]l, the soul—let us go further and say the substance,
    the bulk, the actual and valuable material” of creative
    works—all are “consciously and unconsciously drawn from
    a million outside sources.” Letter from M. Twain to H.
    Keller, in 2 Mark Twain's Letters 731 (1917); see also id.,
    at 732 (quoting Oliver Wendell Holmes—no, not that one,
    his father the poet—as saying “I have never originated
    Page Proof Pending Publication
    anything altogether myself, nor met anybody who had”).
    “[A]ppropriation, mimicry, quotation, allusion and sublimated
    collaboration,” novelist Jonathan Lethem has explained, are
    “a kind of sine qua non of the creative act, cutting across
    all forms and genres in the realm of cultural produc-
    tion.” The Ecstasy of Infuence, in Harper's Magazine 61
    (Feb. 2007). Or as Mary Shelley once wrote, there is no
    8
    No worries, the majority says: Today's decision is only about the com-
    mercial licensing of artistic works, not about their “creation” or their other
    uses. See ante, at 534, and n. 10. So, for example, if Warhol had used
    his Prince silkscreen “for teaching purposes” or sought to “display [it] in
    a nonproft museum,” the frst factor could have gone the other way.
    Ibid.; ante, at 557–558 (Gorsuch, J., concurring). But recall what Samuel
    Johnson said about “blockheads”: Unless an artist is one, he makes art for
    money. See supra, at 578. So when the majority denies follow-on artists
    the full reward of their creativity, it diminishes their incentive to create.
    And as should go without saying, works not created will not appear in
    classrooms and museums.
    Cite as: 
    598 U. S. 508
     (2023)                   583
    Kagan, J., dissenting
    such thing as “creating out of [a] void.” Frankenstein ix
    (1831).9
    Consider, in light of those authorial references, how the
    majority's factor 1 analysis might play out in literature.
    And why not start with the best? Shakespeare borrowed
    over and over and over. See, e. g., 8 Narrative and Dramatic
    Sources of Shakespeare 351–352 (G. Bullough ed. 1975)
    (“Shakespeare was an adapter of other men's tales and plays;
    he liked to build a new construction on something given”).
    I could point to a whole slew of works, but let's take Romeo
    and Juliet as an example. Shakespeare's version copied
    most directly from Arthur Brooke's The Tragical History of
    Romeus and Juliet, written a few decades earlier (though of
    course Brooke copied from someone, and that person copied
    from someone, and that person . . . going back at least to
    Ovid's story about Pyramus and Thisbe). Shakespeare took
    plot, characters, themes, even passages: The friar's line to
    Page Proof Pending Publication
    Romeo, “Art thou a man? Thy form cries out thou art,”
    appeared in Brooke as “Art thou a man? The shape saith so
    thou art.” Bullough 387. (Shakespeare was, among other
    things, a good editor.) Of course Shakespeare also added
    loads of genius, and so made the borrowed stories “uniquely
    Shakespearian.” G. Williams, Shakespeare's Basic Plot Sit-
    uation, 2 Shakespeare Quarterly No. 4, p. 313 (Oct. 1951).
    But on the majority's analysis? The two works—Shake-
    speare's and Brooke's—are just two stories of star-crossed
    lovers written for commercial gain. Shakespeare would not
    9
    OK, one last one: T. S. Eliot made the same point more, shall we say,
    poetically. We often harp, he wrote, on “the poet's difference from his
    predecessors.” The Sacred Wood 43 (1921). “[But] we shall often fnd
    that not only the best, but the most individual parts of his work may be
    those in which the dead poets, his ancestors, assert their immortality most
    vigorously. . . . No poet, no artist of any art, has his complete meaning
    alone.” 
    Id.,
     at 43–44.
    584   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    qualify for fair use; he would not even come out ahead on
    factor 1.
    And if you think that's just Shakespeare, here are a couple
    more. (Once you start looking, examples are everywhere.)
    Lolita, though hard to read today, is usually thought one of
    the greatest novels of the 20th century. But the plotline—
    an adult man takes a room as a lodger; embarks on an obses-
    sive sexual relationship with the preteen daughter of the
    house; and eventually survives her death, remaining marked
    forever—appears in a story by Heinz von Lichberg written
    a few decades earlier. Oh, and the girl's name is Lolita in
    both versions. See generally M. Maar, The Two Lolitas
    (2005). All that said, the two works have little in common
    artistically; nothing literary critics admire in the second Lo-
    lita is found in the frst. But to the majority? Just two
    stories of revoltingly lecherous men, published for proft.
    So even factor 1 of the fair-use inquiry would not aid Nabo-
    kov. Or take one of the most famed adventure stories ever
    Page Proof Pending Publication
    told. Here is the provenance of Treasure Island, as Robert
    Louis Stevenson himself described it:
    “No doubt the parrot once belonged to Robinson Crusoe.
    No doubt the skeleton is conveyed from [Edgar Allan]
    Poe. I think little of these, they are trifes and details;
    and no man can hope to have a monopoly of skeletons or
    make a corner in talking birds. . . . It is my debt to
    Washington Irving that exercises my conscience, and
    justly so, for I believe plagiarism was rarely carried far-
    ther. . . . Billy Bones, his chest, the company in the par-
    lor, the whole inner spirit and a good deal of the material
    detail of my frst chapters—all were there, all were
    the property of Washington Irving.” My First Book—
    Treasure Island, in 21 Syracuse University Library As-
    sociates Courier No. 2, p. 84 (1986).
    Odd that a book about pirates should have practiced pi-
    racy? Not really, because tons of books do—and not many
    Cite as: 
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     (2023)           585
    Kagan, J., dissenting
    in order to “target” or otherwise comment on the originals.
    “Thomas Mann, himself a master of [the art,] called [it]
    ``higher cribbing.' ” Lethem 59. The point here is that
    most writers worth their salt steal other writers' moves—
    and put them to other, often better uses. But the majority
    would say, again and yet again in the face of such transforma-
    tive copying, “no factor 1 help and surely no fair use.”
    Or how about music? Positively rife with copying of all
    kinds. Suppose some early blues artist (W. C. Handy, per-
    haps?) had copyrighted the 12-bar, three-chord form—the es-
    sential foundation (much as Goldsmith's photo is to Warhol's
    silkscreen) of many blues songs. Under the majority's view,
    Handy could then have controlled—meaning, curtailed—the
    development of the genre. And also of a fair bit of rock and
    roll. “Just another rendition of 12-bar blues for sale in rec-
    ord stores,” the majority would say to Chuck Berry (Johnny
    B. Goode), Bill Haley (Rock Around the Clock), Jimi Hendrix
    Page Proof Pending Publication
    (Red House), or Eric Clapton (Crossroads). Or to switch
    genres, imagine a pioneering classical composer (Haydn?)
    had copyrighted the three-section sonata form. “One more
    piece built on the same old structure, for use in concert
    halls,” the majority might say to Mozart and Beethoven and
    countless others: “Sure, some new notes, but the backbone
    of your compositions is identical.”
    And then, there's the appropriation of those notes, and
    accompanying words, for use in new and different ways.
    Stravinsky reportedly said that great composers do not imi-
    tate, but instead steal. See P. Yates, Twentieth Century
    Music 41 (1967). At any rate, he would have known. He
    took music from all over—from Russian folk melodies to
    Schoenberg—and made it inimitably his own. And then—
    as these things go—his music became a source for others.
    Charlie Parker turned The Rite of Spring into something of
    a jazz standard: You can still hear the Stravinsky lurking,
    but jazz musicians make the composition a thing of a differ-
    ent kind. And popular music? I won't point fngers, but
    586   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    maybe rock's only Nobel Laureate and greatest-ever lyricist
    is known for some appropriations? See M. Gilmore, The Roll-
    ing Stone Interview, Rolling Stone, Sept. 27, 2012, pp. 51, 81.10
    He wouldn't be alone. Here's what songwriter Nick Cave
    (he of the Bad Seeds) once said about how music develops:
    “The great beauty of contemporary music, and what
    gives it its edge and vitality, is its devil-may-care atti-
    tude toward appropriation—everybody is grabbing stuff
    from everybody else, all the time. It's a feeding frenzy
    of borrowed ideas that goes toward the advancement of
    rock music—the great artistic experiment of our era.”
    The Red Hand Files (Apr. 2020) (online source archived
    at https://www.supremecourt.gov).
    But not as the majority sees the matter. Are these guys
    making money? Are they appropriating for some different
    reason than to critique the thing being borrowed? Then
    they're “shar[ing] the objectives” of the original work, and
    Page Proof Pending Publication
    will get no beneft from factor 1, let alone protection from
    the whole fair-use test. Ante, at 536.
    10
    He is, though, also one of modern music's most bounteous sources.
    His work has been copied so often that Rolling Stone (whose name was
    partly inspired by—OK, you guessed it—Bob Dylan) recently published a
    list of the 80 greatest Dylan covers. See J. Wenner, A Letter from the
    Editor, Rolling Stone, Nov. 9, 1967, p. 2; J. Dolan et al., The 80 Greatest
    Dylan Covers of All Time, Rolling Stone, May 24, 2021 (online source ar-
    chived at https://www.supremecourt.gov). (The list's collators noted that
    Dylan so “loved the ide[a] of other people doing his songs” that they strug-
    gled to settle on 80. Ibid.) To see how important all that copying was,
    consider Mr. Tambourine Man. When the Byrds frst heard Dylan's demo
    of the song, they weren't sure they could use it. (David Crosby thought
    it was way too long.) But Roger McGuinn decided he could “save” the
    tune. 
    Ibid.
     Add a Bach-inspired guitar lick (truly, J. S. Bach) and a
    Beatles-inspired beat, and the “pound of Dylan's acoustic guitars” was
    “transformed” into a “danceable” and “uplifting” megahit. R. Unter-
    berger, Turn! Turn! Turn! 137 (2002). And that rendition (not Dylan's
    own) launched a thousand ships. Among other things, it “spawned an
    entirely new style” of music—what soon came to be known as “folk-rock.”
    
    Id., at 108
    , 132–133.
    Cite as: 
    598 U. S. 508
     (2023)             587
    Kagan, J., dissenting
    Finally, back to the visual arts, for while Warhol may have
    been the master appropriator within that feld, he had plenty
    of company; indeed, he worked within an established tradi-
    tion going back centuries (millennia?). The representatives
    of three giants of modern art (you may know one for his use
    of comics) describe the tradition as follows: “[T]he use and
    reuse of existing imagery” are “part of art's lifeblood”—“not
    just in workaday practice or fedgling student efforts, but
    also in the revolutionary moments of art history.” Brief for
    Robert Rauschenberg, Roy Lichtenstein, and Joan Mitchell
    Foundations et al. as Amici Curiae 6.
    Consider as one example the reclining nude. Probably
    the frst such fgure in Renaissance art was Giorgione's
    Sleeping Venus. (Note, though, in keeping with the “noth-
    ing comes from nothing” theme, that Giorgione apparently
    modeled his canvas on a woodcut illustration by Francesco
    Colonna.) Here is Giorgione's painting:
    Page Proof Pending Publication
    Giorgione, Sleeping Venus, c. 1510, oil on canvas
    But things were destined not to end there. One of Giorgi-
    one's pupils was Titian, and the former student undertook
    to riff on his master. The resulting Venus of Urbino is a
    588   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    prototypical example of Renaissance imitatio—the creation
    of an original work from an existing model. See 
    id., at 8
    ; 1
    G. Vasari, Lives of the Artists 31, 444 (G. Bull transl. 1965).
    You can see the resemblance—but also the difference:
    Page Proof Pending Publication
    Titian, Venus of Urbino, 1538, oil on canvas
    The majority would presumably describe these Renaissance
    canvases as just “two portraits of reclining nudes painted to
    sell to patrons.” Cf. ante, at 526, 535. But wouldn't that
    miss something—indeed, everything—about how an artist
    engaged with a prior work to create new expression and add
    new value?
    And the reuse of past images was far from done. For here
    is Édouard Manet's Olympia, now considered a foundational
    work of artistic modernism, but referring in obvious ways to
    Titian's (and back a step, to Giorgione's) Venus:
    Cite as: 
    598 U. S. 508
     (2023)          589
    Kagan, J., dissenting
    Manet, Olympia, 1863, oil on canvas
    Page
    Here againProof        Pending
    consider the                Publication
    account of the Rauschenberg,  Lich-
    tenstein, and Mitchell Foundations: “The revolutionary shock
    of the painting depends on how traditional imagery remains
    the painting's recognizable foundation, even as that imagery
    is transformed and wrenched into the present.” Brief as
    Amici Curiae 9. It is an especially striking example of a
    recurrent phenomenon—of how the development of visual
    art works across time and place, constantly building on what
    came earlier. In fact, the Manet has itself spawned further
    transformative paintings, from Cézanne to a raft of con-
    temporary artists across the globe. See 
    id.,
     at 10–11. But
    the majority, as to these matters, is uninterested and
    unconcerned.
    Take a look at one last example, from a modern master
    very different from Warhol, but availing himself of the same
    590   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    appropriative traditions. On the left (below) is Velázquez's
    portrait of Pope Innocent X; on the right is Francis Bacon's
    Study After Velázquez's Portrait.
    Page
    Velázquez,Proof
    Pope InnocentPending
    c. 1650, oil on canvas
    X, FrancisPublication
    Bacon, Study After
    Velázquez's Portrait of Pope
    Innocent X, 1953, oil on canvas
    To begin with, note the word “after” in Bacon's title. Copy-
    ing is so deeply rooted in the visual arts that there is a nam-
    ing convention for it, with “after” denoting that a painting
    is some kind of “imitation of a known work.” M. Clarke,
    The Concise Oxford Dictionary of Art Terms 5 (2d ed. 2010).
    Bacon made frequent use of that convention. He was espe-
    cially taken by Velázquez's portrait of Innocent X, referring
    to it in tens of paintings. In the one shown above, Bacon
    retained the subject, scale, and composition of the Velázquez
    original. Look at one, look at the other, and you know
    Bacon copied. But he also transformed. He invested his
    portrait with new “expression, meaning, [and] message,” con-
    verting Velázquez's study of magisterial power into one of
    mortal dread. Campbell, 
    510 U. S., at 579
    .
    Cite as: 
    598 U. S. 508
     (2023)            591
    Kagan, J., dissenting
    But the majority, from all it says, would fnd the change
    immaterial. Both paintings, after all, are “portraits of
    [Pope Innocent X] used to depict [Pope Innocent X]” for
    hanging in some interior space, ante, at 526; so on the majori-
    ty's reasoning, someone in the market for a papal portrait
    could use either one, see ante, at 535–536. Velázquez's por-
    trait, although Bacon's model, is not “the object of [his] com-
    mentary.” Ante, at 540; see A. Zweite, Bacon's Scream, in
    Francis Bacon: The Violence of the Real 71 (A. Zweite ed.
    2006) (Bacon “was not seeking to expose Velázquez's master-
    piece,” but instead to “adapt it” and “give it a new mean-
    ing”). And absent that “target[ing],” the majority thinks
    the portraits' distinct messages make no difference. Ante,
    at 540. Recall how the majority deems irrelevant the Dis-
    trict Court's view that the Goldsmith Prince is vulnerable,
    the Warhol Prince iconic. Too small a “degree of differ-
    ence,” according to the majority. Ante, at 545–546; see
    Page Proof Pending Publication
    
    supra, at 574
    . So too here, presumably: the stolid Pope, the
    disturbed Pope—it just doesn't matter. But that once again
    misses what a copier accomplished: the making of a wholly
    new piece of art from an existing one.
    The majority thus treats creativity as a trifing part of the
    fair-use inquiry, in disregard of settled copyright principles
    and what they refect about the artistic process. On the ma-
    jority's view, an artist had best not attempt to market even
    a transformative follow-on work—one that adds signifcant
    new expression, meaning, or message. That added value
    (unless it comes from critiquing the original) will no longer
    receive credit under factor 1. And so it can never hope to
    outweigh factor 4's assessment of the copyright holder's
    interests. The result will be what this Court has often
    warned against: suppression of “the very creativity which
    [copyright] law is designed to foster.” Stewart, 
    495 U. S., at 236
    ; see supra, at 568–569. And not just on the margins.
    Creative progress unfolds through use and reuse, framing
    592   ANDY WARHOL FOUNDATION FOR VISUAL ARTS, INC.
    v. GOLDSMITH
    Kagan, J., dissenting
    and reframing: One work builds on what has gone before;
    and later works build on that one; and so on through time.
    Congress grasped the idea when it directed courts to attend
    to the “purpose and character” of artistic borrowing—to
    what the borrower has made out of existing materials. That
    inquiry recognizes the value in using existing materials to
    fashion something new. And so too, this Court—from Jus-
    tice Story's time to two Terms ago—has known that it is
    through such iterative processes that knowledge accumu-
    lates and art fourishes. But not anymore. The majority's
    decision is no “continuation” of “existing copyright law.”
    Ante, at 550. In declining to acknowledge the importance
    of transformative copying, the Court today, and for the frst
    time, turns its back on how creativity works.
    III
    And the workings of creativity bring us back to Andy War-
    Page Proof Pending Publication
    hol. For Warhol, as this Court noted in Google, is the very
    embodiment of transformative copying. He is proof of con-
    cept—that an artist working from a model can create im-
    portant new expression. Or said more strongly, that appro-
    priations can help bring great art into being. Warhol is a
    towering fgure in modern art not despite but because of his
    use of source materials. His work—whether Soup Cans and
    Brillo Boxes or Marilyn and Prince—turned something not
    his into something all his own. Except that it also became
    all of ours, because his work today occupies a signifcant
    place not only in our museums but in our wider artistic cul-
    ture. And if the majority somehow cannot see it—well,
    that's what evidentiary records are for. The one in this case
    contained undisputed testimony, and lots of it, that Warhol's
    Prince series conveyed a fundamentally different idea, in a
    fundamentally different artistic style, than the photo he
    started from. That is not the end of the fair-use inquiry.
    The test, recall, has four parts, with one focusing squarely
    on Goldsmith's interests. But factor 1 is supposed to meas-
    Cite as: 
    598 U. S. 508
     (2023)            593
    Kagan, J., dissenting
    ure what Warhol has done. Did his “new work” “add[ ]
    something new, with a further purpose or different charac-
    ter”? Campbell, 
    510 U. S., at 579
    . Did it “alter[ ] the frst
    with new expression, meaning, or message”? 
    Ibid.
     It did,
    and it did. In failing to give Warhol credit for that transfor-
    mation, the majority distorts ultimate resolution of the fair-
    use question.
    Still more troubling are the consequences of today's ruling
    for other artists. If Warhol does not get credit for trans-
    formative copying, who will? And when artists less famous
    than Warhol cannot beneft from fair use, it will matter even
    more. Goldsmith would probably have granted Warhol a li-
    cense with few conditions, and for a price well within his
    budget. But as our precedents show, licensors sometimes
    place stringent limits on follow-on uses, especially to prevent
    kinds of expression they disapprove. And licensors may
    charge fees that prevent many or most artists from gaining
    access to original works. Of course, that is all well and good
    Page Proof Pending Publication
    if an artist wants merely to copy the original and market it
    as his own. Preventing those uses—and thus incentivizing
    the creation of original works—is what copyrights are for.
    But when the artist wants to make a transformative use, a
    different issue is presented. By now, the reason why should
    be obvious. “Inhibit[ing] subsequent writers” and artists
    from “improv[ing] upon prior works”—as the majority does
    today—will “frustrate the very ends sought to be attained”
    by copyright law. Harper & Row, 
    471 U. S., at 549
    . It will
    stife creativity of every sort. It will impede new art and
    music and literature. It will thwart the expression of new
    ideas and the attainment of new knowledge. It will make
    our world poorer.
    Reporter’s Note
    The attached opinion has been revised to refect the usual publication
    and citation style of the United States Reports. The revised pagination
    makes available the offcial United States Reports citation in advance of
    publication. The syllabus has been prepared by the Reporter of Decisions
    for the convenience of the reader and constitutes no part of the opinion of
    Page Proof Pending Publication
    the Court. A list of counsel who argued or fled briefs in this case, and
    who were members of the bar of this Court at the time this case was
    argued, has been inserted following the syllabus. Other revisions may
    include adjustments to formatting, captions, citation form, and any errant
    punctuation. The following additional edits were made:
    p. 510, line 1, “and citations” is deleted
    p. 511, line 11, “See, e. g., Google, 593 U. S., at –––” is changed to “See 
    id., at 580
    , n. 14”
    

Document Info

Docket Number: 21-869

Judges: Sonia Sotomayor

Filed Date: 5/18/2023

Precedential Status: Precedential

Modified Date: 8/22/2024