K. Slaughter v. Commissioner , 2019 T.C. Memo. 65 ( 2019 )


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  •                                T.C. Memo. 2019-65
    UNITED STATES TAX COURT
    K. SLAUGHTER, Petitioner v.
    COMMISSIONER OF INTERNAL REVENUE, Respondent
    Docket No. 13256-14.                         Filed June 4, 2019.
    Charles E. Hodges II, Lynn E. Fowler, and James E. Brown, for petitioner.
    David Delduco, John W. Sheffield III, Courtney S. Bacon, Christopher D.
    Bradley, and Shannon E. Craft, for respondent.
    MEMORANDUM FINDINGS OF FACT AND OPINION
    WELLS, Judge: The instant case involves determinations of deficiencies in
    self-employment taxes pursuant to section 1401(a) of $155,931 and $110,670, and
    section 6662(a) penalties of $31,186 and $22,134, for petitioner’s tax years 2010
    and 2011, respectively. Petitioner is a successful author who during the years in
    -2-
    [*2] issue received substantial royalty income pursuant to several publishing
    contracts. Respondent contends that all of the payments petitioner received from
    her publishing contracts during 2010 and 2011 were derived from her trade or
    business as an author and, therefore, are subject to self-employment tax pursuant
    to section 1401(a).1 Petitioner contends that only a portion of the payments is
    allocable to her trade or business, which she defines narrowly to include only her
    writing.
    The central issue we must decide is how much of petitioner’s income from
    publishing contracts is derived from her trade or business and, therefore, subject to
    self-employment tax.2 If we conclude that petitioner understated the amount of
    her trade or business income and that there are deficiencies, we must then also
    decide whether the section 6662(a) and (b)(1) negligence penalty applies.
    FINDINGS OF FACT
    Petitioner resided in Georgia when the petition was filed. During taxable
    years 2010 and 2011, petitioner spent roughly 12 to 15 weeks in Georgia engaged
    in writing. Petitioner has worked since the 1990s to establish herself as a brand
    1
    All section references are to the Internal Revenue Code in effect for the
    years in issue, and all Rules references are to the Tax Court Rules of Practice and
    Procedure, unless otherwise indicated.
    2
    The parties settled all other matters in the notice of deficiency.
    -3-
    [*3] author because it was her determination that the difference between writing
    generally and writing for a living is branding. A brand author is one who provides
    prestige or reliable profits to a publishing house. When she decided to become a
    writer, petitioner set out in a businesslike fashion to obtain stationery, a reputable
    agent, and a contract with a New York publishing house. She succeeded in
    working with a media coach and publishers to develop her name and likeness into
    a successful brand. Therefore, in addition to writing, she spent time during 2010
    and 2011 meeting with publishers, agents, media contacts, and others to protect
    and further her status as a brand author.
    During the years in issue, petitioner received payments pursuant to contracts
    she had entered into during the years 1999 through 2011 (contracts). The
    contracts all provide for payments in a similar manner. The publishers agree to
    make two types of payments. The first is a nonrefundable advance, paid in the
    respective ways set forth in the contracts. The second is a royalty, or a portion of
    the revenue or profits generated by the sales of petitioner’s manuscripts.3 The
    3
    A third type of payment, which the parties did not address in detail, is
    bonuses tied to the sale numbers of the contracted-for books and adaptations of
    petitioner’s books into movies. Petitioner entered into separate contracts for the
    manufacture and sale of audio versions of her books. Those contracts follow a
    pattern similar to the book contracts, in which the publisher agrees to pay
    petitioner royalties from the sales, rentals, downloads, and sublicensing of the
    (continued...)
    -4-
    [*4] contracts specify the royalty rates applied to the revenue or profits from the
    works; only the amounts in excess of the advance amounts are paid as royalties.
    The contracting publishers receive more than just the right to print, publish,
    distribute, sell, and license the works and manuscripts written, or to be written, by
    petitioner. They also secure the right to use her name and likeness in advertising,
    promotion, and publicity for the contracted works. Petitioner is required to
    provide photos and be available for promotional activities. The contracts include
    noncompete clauses which vary in scope, from requiring that the specified
    manuscript be completed before others, to prohibiting petitioner’s entry into
    another contract until her writing obligations are met. Publishers also secure the
    right to advertise other works in petitioner’s books, qualified by the requirement
    that petitioner consent to the specific advertisements. Several of the contracts
    allow for, but do not require, a share of advertising proceeds to be paid to
    petitioner as a condition of her consent. Finally, the contracts include an exclusive
    option for the respective publisher to negotiate the contract for petitioner’s next
    works.
    3
    (...continued)
    audio versions of her books.
    -5-
    [*5] Petitioner also receives more than just her advances and royalties. For
    instance, some contracts include a marketing guaranty requiring the publisher to
    spend a minimum amount on marketing for petitioner’s books. Although the
    publishers fund the marketing plan, petitioner’s agent retains the authority over its
    development. Another example is petitioner’s option to purchase the publisher’s
    plates at a reduced cost for any book that goes out of print and that the publisher
    refuses to reissue or license. In that instance, the rights in the work also revert to
    petitioner.
    The various requirements of the contracts and the additional benefits
    described above appear to be standard in the publishing industry. It is not
    standard, however, to assign a particular value to such rights and benefits in the
    contracts. Petitioner’s contracts are no exception; they do not allocate the
    advances or royalties between writing the works, promoting the works,
    noncompete clauses, or exclusive options.
    On her Federal income tax returns for 2010 and 2011 petitioner deducted as
    a business expense the cost of leasing a vehicle to attend media interviews and
    promotional events. She also deducted the cost of hosting her own promotional
    events. Not all of petitioner’s meetings and events were within driving distance of
    Atlanta, however. For marketing purposes, many of her meetings were scheduled
    -6-
    [*6] in New York City. While there, petitioner often attended meetings,
    conducted media interviews, and participated in publishing industry events such as
    trade shows. During the years in issue petitioner also met with a fellow writer to
    collaborate on a script for a possible television series. To facilitate her various
    activities, petitioner rented an apartment in New York City and deducted the rent
    on her 2010 and 2011 returns (NYC apartment). Petitioner also deducted the cost
    of business gifts to agents, editors, publishers, and others.
    Petitioner’s promotional activities and writing have created a very
    successful brand and body of work. In petitioner’s case, her brand includes her
    name and likeness as well as her reputation, goodwill, and existing readership.
    Book buyers walk into book stores and request petitioner’s books using her name
    rather than the title. Petitioner has developed good relationships with booksellers
    and librarians, which help to sell her books. She also maintains contact with her
    readership through social media, websites, and a newsletter.
    Petitioner was not a brand author when she signed her first contract in 1999.
    By the time she entered into her contract in 2007, she had become a brand author
    and her typical advance had grown eightfold. Today, petitioner spends the same
    amount of time writing a book as she did in 1999. The change in income is due to
    petitioner’s cachet as a brand author, i.e., her ability to attract and engage readers,
    -7-
    [*7] speak in front of a crowd, and recommend other authors within her publishing
    house. Petitioner’s name is valuable to her publisher because it is how book
    buyers identify her books. Because petitioner sells books and is able to entice
    people into book stores, she fits into her publishers’ business “like a jewel in
    the[ir] crown.” In short, publishers now pay more for petitioner’s work because of
    her brand.
    To prepare her 2010 and 2011 returns, petitioner turned to the same tax
    preparation firm she has worked with for approximately 20 years. Several people
    from the firm, including Karen Wesley, a certified public accountant, worked
    together to prepare petitioner’s 2010 and 2011 returns. Ms. Wesley has been
    licensed since 1989, prepares roughly 300 tax returns per year, and has worked
    with petitioner for approximately eight years. In order to prepare the returns,
    petitioner first met with a bookkeeper and then with Ms. Wesley to review
    questions and ensure that the firm had everything it needed. For each return, the
    firm worked as a team and addressed any followup issues with petitioner on the
    phone. After finalizing the return, petitioner reviewed it with Steve Harless, the
    paid preparer who signed the return.
    Over the course of working with petitioner and talking with petitioner’s
    agent, it became apparent to Ms. Wesley that petitioner was compensated for more
    -8-
    [*8] than simply writing. Ms. Wesley came to understand that an author’s earned
    income is generally the amount paid for actually writing but that petitioner’s
    income was higher because she was also paid for her name and likeness. Ms.
    Wesley concluded that any amount paid to petitioner for the use of her name and
    likeness was “investment income”, i.e., payment for an intangible asset beyond
    that of her trade or business as an author. Ms. Wesley noted the distinction
    between investment income and income generated from writing because, in her
    opinion, only the latter would give rise to self-employment tax. Ms. Wesley
    therefore concluded that petitioner should pay self-employment tax only on the
    amount that publishers pay her for writing and not on amounts paid for her name
    and likeness.
    Although the preparers conducted research to determine the income
    allocable to petitioner’s trade or business, they found no definitive authority in the
    particular instance of a brand author’s income. They decided to report all of the
    advances and royalties petitioner received on a Schedule E, Supplemental Income
    and Loss, subtract the portion relating to the trade or business of writing, and
    report that amount on a Schedule C, Profit or Loss From Business. The Schedule
    C amount, therefore, represents the team’s calculation of petitioner’s trade or
    business income. The preparers calculated the amount of petitioner’s self-
    -9-
    [*9] employment tax due using only the Schedule C income amount; they did not
    calculate any self-employment tax due from the balance of the advances and
    royalties left on Schedule E.
    The accounting team did not have copies of petitioner’s publishing
    contracts. To calculate the amount reported on petitioner’s Schedule C, the
    preparers used a calendar-based approach. They applied the percentage of the year
    which petitioner spent writing to the total payments she received for the year.
    Petitioner did not provide the preparers with a work calendar. Instead, the
    preparers relied on petitioner’s statement that it took her roughly 12 to 15 weeks to
    produce a manuscript for a publisher. The preparers applied a 12-week period and
    assumed a five-day workweek because petitioner told them she occasionally took
    time off from writing. For the 2011 tax year the percentage reported was higher
    than that for 2010 because petitioner spent more time writing.
    No other adviser recommended apportioning the income in the foregoing
    manner, and no appraiser was employed to value petitioner’s contracts or opine on
    the calendar-based approach. The only individuals outside the accounting firm
    with whom the team discussed their conclusions were petitioner and her agent.
    The preparers shared with petitioner the plan to split the income; explained that it
    was based on a conclusion that some of petitioner’s income from the publishing
    - 10 -
    [*10] contracts was not related to her trade or business of writing; and discussed
    their computations, which were based on the percentage of petitioner’s time spent
    writing. Petitioner was a longtime client of the accounting firm, and she relied on
    their conclusions and judgment to prepare accurate returns. The preparers told
    petitioner that they did not find authority for treating the income in the manner
    they suggested but advised her that the allocation on the returns was proper. The
    firm’s preparers did not provide any written advice to petitioner as to the treatment
    of her income on the returns. They did not believe such treatment was an
    aggressive return position; they considered it reasonable.
    OPINION
    We must decide what portion of petitioner’s income from publishing
    contracts is derived from her trade or business and, therefore, subject to self-
    employment tax pursuant to section 1401(a). We have jurisdiction over
    petitioner’s timely filed petition. See secs. 6211(a), 6213(a); Philbin v.
    Commissioner, 
    26 T.C. 1159
    (1956); sec. 1.1401-1(a), Income Tax Regs. We
    decide this case on the preponderance of the evidence. See Knudsen v.
    Commissioner, 
    131 T.C. 185
    , 189 (2008), supplementing T.C. Memo 2007-340.
    Section 1401(a) imposes a tax on the self-employment income of every
    individual. Section 1402(b) defines “self-employment income” as “net earnings
    - 11 -
    [*11] from self-employment”. Section 1402(a) defines “net earnings from self-
    employment” in pertinent part as “the gross income derived by an individual from
    any trade or business carried on by such individual, less the deductions allowed by
    this subtitle which are attributable to such trade or business”. The term “derived”,
    in turn, requires “a nexus between the income received and a trade or business that
    is, or was, actually carried on. * * * [T]here [must] be some trade or business
    activity by the taxpayer which gives rise to the income”. Newberry v.
    Commissioner, 
    76 T.C. 441
    , 444 (1981).
    The definition of trade or business must be construed broadly and requires
    an examination of all the facts and circumstances. Commissioner v. Groetzinger,
    
    480 U.S. 23
    , 31 (1987); Hornaday v. Commissioner, 
    81 T.C. 830
    , 834, 836-837
    (1983). Generally, when used in reference to self-employment income, the term
    “trade or business” has the same meaning as it does in section 162. Sec. 1402(c).
    To be engaged in a trade or business within the meaning of section 162, and by
    extension section 1402, an individual must be involved in an activity with
    continuity and regularity, and the primary purpose for engaging in the activity
    must be for income and profit. See Commissioner v. 
    Groetzinger, 480 U.S. at 35
    .
    In summary, for income to be subject to self-employment tax, a taxpayer
    must be engaged in a trade or business and the income must derive from that trade
    - 12 -
    [*12] or business. See secs. 1401(a), 1402(a) and (b). The dispute we must
    resolve in this case is whether there is a distinction, for self-employment tax
    purposes, between petitioner’s royalty income derived from her writing and any
    royalty income derived from her name and likeness. Petitioner contends that one
    portion of her royalty payments is derived from her writing, which is a trade or
    business, and that another portion is derived, not from her writing, but rather
    solely from her name and likeness--personal attributes which are not part of any
    trade or business.
    Respondent contends that there is a sufficient nexus between the royalties
    paid to petitioner and her trade or business of writing such that all of her income
    from publishing contracts is subject to self-employment tax. Respondent relies
    upon several cases in which we concluded that the taxpayers, who were authors,
    owed self-employment tax on all of their royalty income. See Dacey v.
    Commissioner, T.C. Memo. 1992-187; Hittleman v. Commissioner, T.C. Memo.
    1990-325, aff’d, 
    945 F.2d 409
    (9th Cir. 1991); Allen v. Commissioner, T.C.
    Memo. 1982-93, aff’d, 
    707 F.2d 522
    (11th Cir. 1983); see also Rev. Rul. 68-498,
    1968-2 C.B. 377; Rev. Rul. 55-385, 1955-1 C.B. 100. None of the taxpayer-
    authors in the foregoing cases and revenue rulings cited by respondent, however,
    contended that the royalty payments should be allocated between the trade or
    - 13 -
    [*13] business of writing and an intangible asset. Petitioner is not challenging her
    deficiency on the basis of allowable expenses, see Allen v. Commissioner, T.C.
    Memo. 1982-93, attempting to shift her royalty income by donating her copyrights
    to a nonprofit entity of her own creation, see Hittleman v. Commissioner, T.C.
    Memo. 1990-325, or contending that her writing activity is a hobby, see Dacey v.
    Commissioner, T.C. Memo. 1992-187; Rev. Rul. 68-498, supra.4 None of the
    authorities cited by respondent establishes that income derived from an author’s
    brand provides a sufficient nexus to her trade or business of writing so as to be
    subject to self-employment tax.
    Respondent contends that this Court and others have limited the application
    of the nexus test, both explicitly and implicitly, to cases with a particular set of
    distinguishable facts: when taxpayers receive payments in lieu of engaging in
    their trade or business, meaning that the payments are separate and distinct from
    the taxpayer’s trade or business and that they are made precisely for not engaging
    4
    We are not bound by revenue rulings, and we evaluate them on the basis of
    the “power to persuade” standard articulated by the Supreme Court in Skidmore v.
    Swift & Co., 
    323 U.S. 134
    , 139 (1944). See Taproot Admin. Servs., Inc. v.
    Commissioner, 
    133 T.C. 202
    , 208-209 (2009), aff’d, 
    679 F.3d 1109
    (9th Cir.
    2012); PSB Holdings, Inc. v. Commissioner, 
    129 T.C. 131
    , 142 (2007). Under
    that standard, the weight we give revenue rulings “depends upon their
    persuasiveness and the consistency of the Commissioner’s position over time.”
    Taproot Admin. Servs., Inc. v. Commissioner, 
    133 T.C. 209
    .
    - 14 -
    [*14] in it. See, e.g., Peterson v. Commissioner, 
    827 F.3d 968
    (11th Cir. 2016)
    (addressing whether postretirement program distributions are subject to self-
    employment tax), aff’g in part, dismissing in part T.C. Memo. 2013-271; Gump v.
    United States, 
    86 F.3d 1126
    (Fed. Cir. 1996) (analyzing termination payments);
    Milligan v. Commissioner, 
    38 F.3d 1094
    , 1099-1100 (9th Cir. 1994) (“[The
    taxpayer] received these payments precisely because he was no longer working for
    State Farm.”), rev’g T.C. Memo. 1992-655; Jackson v. Commissioner, 
    108 T.C. 130
    (1997) (analyzing termination payments); Newberry v. Commissioner, 
    76 T.C. 441
    (finding that the insurance payments in issue were made explicitly for the
    taxpayer’s inability to work).
    Petitioner contends that the payments for her brand are, contrary to
    respondent’s contention, separate and distinct from payments for her trade or
    business of writing. She furthermore contends that this is the case even when they
    are made by one payor and that these distinct payments are not trade or business
    income. Petitioner cites Rev. Rul. 68-499, 1968-2 C.B. 421, in support of both of
    her contentions. Rev. Rul. 
    68-499, supra
    , discusses a company paying royalties to
    certain individuals who are also employed by the company. On the basis that the
    licensing contracts are separate and distinct from the employment contracts, the
    revenue ruling concludes that the royalties are not paid for services performed by
    - 15 -
    [*15] the individuals, that they are not “wages”, and that therefore they are not
    subject to payroll taxes. 
    Id. Petitioner offered
    expert testimony in support of her contention that, just as
    with the employer in Rev. Rul. 
    68-499, supra
    , her publishers’ intent was to pay
    one amount for her writing and another separate and distinct amount for her
    brand.5 According to petitioner’s expert, the actual writing of a manuscript is but
    a small percentage of the value a publisher seeks from an author. An author’s
    work may sell on the basis of the author’s name and readers’ expectations for a
    particular kind of story, rather than for the quality of the writing. The total
    contract amount is greatly influenced by several elements, such as branding, which
    are not spelled out on paper but are known to both parties. Despite the existence
    of these other elements, petitioner’s expert testified that she has always seen them
    valued together with the writing of the manuscript. On the basis of this testimony,
    petitioner contends that the amount paid for her writing is what a publisher would
    pay a nonbrand author, and the excess of that amount is a separate and distinct
    payment for her brand.
    5
    Petitioner’s expert was not qualified or offered as an expert in valuation
    but rather as an expert in the publishing industry and author branding.
    - 16 -
    [*16] Analogizing earned wages to net earnings, and payroll taxes to self-
    employment tax, petitioner contends that the conclusion in Rev. Rul. 
    68-499, supra
    , should be applied to her case. Specifically, she contends that payment for
    the writing of a manuscript is payment for a service; wages have been defined as
    payments made in exchange for services, sec. 3121(b); Milligan v. 
    Commissioner, 38 F.3d at 1099
    n.7, and therefore, by analogy, payment for such a service should
    be subject to self-employment tax just as wages are subject to payroll taxes. In
    contrast, payment for something other than a service, such as the licensing
    royalties, is not a wage, see Jones v. Commissioner, T.C. Memo. 1998-354, so the
    separate and distinct payment for petitioner’s brand should not be subject to self-
    employment tax.
    Respondent counters that we should disregard the parties’ intent because
    petitioner is improperly attempting to add or vary the meaning of the contracts
    using inadmissible parol evidence.6 See Estate of Goldberg v. Commissioner, T.C.
    6
    When a taxpayer attempts to challenge a contractual allocation, this Court
    generally applies the strong proof rule unless the court to which appeal would
    normally lie has adopted a different rule. Golsen v. Commissioner, 
    54 T.C. 742
    ,
    756-757 (1970), aff’d, 
    445 F.2d 985
    (10th Cir. 1971). The Court of Appeals for
    the Eleventh Circuit, to which the instant case is appealable absent stipulation to
    the contrary, has adopted the rule of Commissioner v. Danielson, 
    378 F.2d 771
    ,
    775 (3d Cir. 1967), vacating and remanding 
    44 T.C. 549
    (1965). See Peterson v.
    Commissioner, 
    827 F.3d 968
    , 988 (11th Cir. 2016), aff’g in part, dismissing in
    (continued...)
    - 17 -
    [*17] Memo. 2010-26. Furthermore, he contends that there is no separate and
    distinct payment because all of petitioner’s income is directly or indirectly tied to
    the selling of her books. If a contract provides no allocation between different
    elements, however, then it is ambiguous and we may analyze the mutual intent of
    the parties. See, e.g., Jorgl v. Commissioner, T.C. Memo. 2000-10, aff’d without
    published opinion, 
    264 F.3d 1145
    (11th Cir. 2001); see also Peterson Mach. Tool,
    Inc. v. Commissioner, 
    79 T.C. 72
    , 82 (1982), aff’d, 
    54 A.F.T.R.2d (RIA) 84-5407
    (10th
    Cir. 1984). Furthermore, this Court has analyzed single royalty contracts to
    allocate different types of compensation for purposes of the income tax. See, e.g.,
    Garcia v. Commissioner, 
    140 T.C. 141
    (2013); Goosen v. Commissioner, 
    136 T.C. 547
    (2011); Kramer v. Commissioner, 
    80 T.C. 768
    (1983).
    In this case, however, we need not analyze the contract parties’ intent,
    because petitioner’s reliance on Rev. Rul. 
    68-499, supra
    , is misplaced.
    Petitioner’s analogy fails because it attempts to adapt out-of-context definitions of
    employment to the definition of trade or business income under section 1402. We
    are not able to focus solely on the words “net earnings” to the exclusion of the
    6
    (...continued)
    part T.C. Memo. 2013-271. Taxpayers can challenge the tax consequences of an
    agreement only by adducing proof which would be admissible to alter its
    construction in an action between the contracting parties, or to show a contract’s
    unenforceability because of mistake, undue influence, fraud, duress, et cetera. 
    Id. - 18
    -
    [*18] words “trade or business”. The statute provides that “net earnings from self-
    employment” includes income derived from any trade or business. An allocation
    within petitioner’s contracts is beside the point if all elements are to be allocated
    to a trade or business.
    We conclude that petitioner’s brand is part of her trade or business. We
    construe “trade or business” broadly, and, examining all of the facts, find that
    petitioner was engaged in developing her brand with continuity and regularity for
    the primary purpose of income and profit. See Jones v. Commissioner, T.C.
    Memo. 1998-354; Dacey v. Commissioner, T.C. Memo. 1992-187; Hittleman v.
    Commissioner, T.C. Memo. 1990-325. Petitioner set out in a businesslike fashion
    to obtain stationery, a reputable agent, and a publishing contract. Petitioner
    worked with a media coach and publishers to develop a successful brand. She has
    spent time, including during 2010 and 2011, meeting with publishers, agents,
    media contacts, and others to protect and further her status as a brand author. She
    attended interviews and promotional events and works to develop and maintain
    good relationships with booksellers and librarians. Petitioner also uses social
    media, websites, and a newsletter to maintain her brand with her readership.
    Further, it is common in the publishing industry for writers to build brands and
    promote their work. We have held that an author’s TV and radio appearances, for
    - 19 -
    [*19] example, are evidence that a taxpayer is in the trade or business of writing
    rather than writing as a hobby. See, e.g., Dacey v. Commissioner, T.C. Memo.
    1992-187.
    Petitioner contends that her brand could never be part of a trade or business
    because she is “not in the trade or business of being herself”. Furthermore, her
    brand is not “tied to the quantity or quality” of her writing, and therefore it has an
    insufficient nexus with her trade or business as an author. We do not agree. The
    fact that petitioner’s brand involves personal traits such as her name and likeness
    does not mean that it cannot form part of her trade or business. If petitioner’s
    brand has commercial value, it can form part of her trade or business.
    Petitioner also misapplies the nexus test. To satisfy the nexus test, the
    earnings must be tied to the quantity or quality of the taxpayer’s labor. Milligan v.
    
    Commissioner, 38 F.3d at 1098
    . The question is not whether petitioner’s brand is
    tied to the quantity or quality of her writing, but rather whether the payments for
    her brand are tied to the quantity or quality of her efforts in developing her brand.
    Petitioner herself admits she has worked to develop a brand. Royalties earned
    from her brand are not solely a result of her publishers’ actions. Although the
    publishers fund the marketing plan for petitioner’s books, petitioner’s agent
    retains the authority over its development. Petitioner’s and her agent’s
    - 20 -
    [*20] promotional activities and monitoring of sales information contribute to the
    sale of her books. Such sales-focused work is sufficiently routine that we consider
    it part of petitioner’s trade or business. Petitioner’s books, in turn, sell in part on
    the basis of her brand strength. Petitioner’s brand signals to readers what content
    they can expect from her books. The loyalty of her readership base translates into
    higher sales, and her high sales then enhance her brand. Petitioner’s brand and her
    writing combined are monetized, first, by the selling of books, and second, by
    providing petitioner with the leverage to negotiate for higher advances and royalty
    rates.
    We note petitioner’s treatment of her expenses as further evidence that
    payments for her brand derive from a trade or business.7 Petitioner deducted the
    rent paid for the NYC apartment on her Schedule C, even though most of her
    7
    Analyzing petitioner’s business expenses in this manner does not
    contradict the parties’ stipulation, is not unfair, and is not a new matter raised by
    respondent that shifts the burden of proof. See Rule 142(a). A new position taken
    by the Commissioner is not necessarily a new matter if it merely clarifies or
    develops the original determination and is consistent with or does not increase the
    amount of deficiency. Estate of Jayne v. Commissioner, 
    61 T.C. 744
    , 748-749
    (1974). The parties stipulated certain amounts petitioner was entitled to deduct as
    business expenses; the parties did not stipulate that the expenses related to
    petitioner’s writing and not her brand. Respondent’s analysis merely develops the
    original determination that all of petitioner’s income from publishing contracts is
    trade or business income, whether it was paid for her writing or her brand, and is,
    therefore, not a new matter.
    - 21 -
    [*21] writing was done in Georgia. The apartment’s main purpose was to
    facilitate petitioner’s attendance at meetings and conferences and to make
    connections with agents, publishers, and booksellers. Petitioner may have met
    with a screenwriter in the NYC apartment to collaborate on a script, but the
    fundamental benefit of having a presence in New York City was to develop her
    brand, not to write. Petitioner also deducted advertising costs, the cost of a car
    used, in part, to attend promotional activities around Atlanta, and gifts sent to her
    contacts in the publishing world. Such expenses demonstrate that petitioner’s
    trade or business extends beyond writing to its promotion. If such promotion and
    brand-related expenditures are Schedule C trade or business expenses, then the
    income derived from the brand to which those expenses relate is also trade or
    business income. See sec. 1402(c).
    We turn finally to the remaining non-trade-or-business elements petitioner
    contends can be found in her contracts. Such elements include payments for the
    publisher’s right to advertise in books published from petitioner’s writing; access
    to her readership; the right to continue an existing series; the right to use
    characters from prior books published from her writing; and noncompete clauses.
    Some of the elements she identified fall squarely within her trade or business. The
    elements involving written series and characters are directly related to her writing
    - 22 -
    [*22] activities. See Newberry v. Commissioner, 
    76 T.C. 444
    . Petitioner’s
    readership is made up of those who enjoy petitioner’s writing, therefore providing
    a sufficient nexus. Without her writing there can be no books whose pages may be
    used for advertising. Further, the contracts include provisions that petitioner is,
    upon request, entitled to proceeds from the advertising in her books. If the
    contracts provide for additional and separate payment for that revenue, it follows
    that none of petitioner’s advances or royalties are allocable to it.
    The remaining element petitioner explicitly identified is the amount paid for
    the noncompete clauses in the contracts. Income earned for not working is not
    subject to self-employment tax. See, e.g., Milligan v. Commissioner, 
    38 F.3d 1094
    ; Newberry v. Commissioner, 
    76 T.C. 443
    . Petitioner contends that any
    amount allocable to noncompete clauses should similarly not be subject to self-
    employment tax. Upon review of petitioner’s so-called noncompete clauses,
    however, we conclude that for the most part they do not prevent petitioner from
    contracting with others; they merely require that the contracted work be completed
    - 23 -
    [*23] first.8 Consequently, we hold that petitioner may not exclude any amount
    from her trade or business income that she alleges is from noncompete clauses.
    In sum, we conclude that all of the payments to petitioner pursuant to the
    publishing contracts are income derived from her trade or business as an author,
    and such income is subject to self-employment tax.
    Regarding the penalties, a taxpayer may be liable for a penalty of 20% of
    the portion of an underpayment which is attributable to, among other things,
    negligence or disregard of rules or regulations. Sec. 6662(a) and (b)(1). The term
    “negligence” includes any failure to make a reasonable attempt to comply with the
    provisions of internal revenue laws or to exercise the due care that a reasonable
    and ordinarily prudent person would exercise under the circumstances. Sec.
    6662(c); Neely v. Commissioner, 
    85 T.C. 934
    , 947 (1985). It also includes the
    failure to make a reasonable attempt to determine the correctness of a position that
    would seem to a reasonable person to be “too good to be true.” Sec.
    1.6662-3(b)(1)(ii), Income Tax Regs.
    8
    Petitioner also has provided no way to value the payments made for these
    clauses. The contracts are silent as to any allocation or cost of a breach;
    petitioner’s expert witness testified almost exclusively as to the premium paid for
    a brand author and not as to any other right; and applying the calendar method
    used by petitioner’s return preparers would be nonsensical for a noncompete
    provision.
    - 24 -
    [*24] Pursuant to section 7491(c), the Commissioner generally bears the burden
    of production for any penalty, but the taxpayer bears the ultimate burden of proof.
    Higbee v. Commissioner, 
    116 T.C. 438
    , 446 (2001).9 Where the Commissioner
    has met his burden of production, a taxpayer may attempt to show reasonable
    cause for the underpayment. The penalty will not apply if a taxpayer reasonably
    relies in good faith on a return preparer. Sec. 6664(c)(1); sec. 1.6664-4(c)(1),
    Income Tax Regs. The preparer must be a competent professional with sufficient
    expertise to justify reliance; the taxpayer must provide necessary and accurate
    information to the preparer; and the taxpayer must actually rely in good faith on
    the preparer’s judgment. Neonatology Assocs., P.A. v. Commissioner, 
    115 T.C. 43
    , 99 (2000), aff’d, 
    299 F.3d 221
    (3d Cir. 2002). For a taxpayer to reasonably
    rely on a preparer’s advice, the advice must not be based on unreasonable factual
    or legal assumptions. Sec. 1.6664-4(c)(1)(i) and (ii), Income Tax Regs.
    Petitioner engaged the services of several qualified professionals to prepare
    her tax returns, including a certified public accountant with many decades of
    experience. Petitioner provided everything requested from her, and the preparers
    9
    Petitioner moved that the Court hold that respondent failed to meet his
    burden of production as to the sec. 6662(a) penalty. Because we find that
    petitioner had reasonable cause for her underpayment, we will deny the motion as
    moot.
    - 25 -
    [*25] were satisfied with the information. It was reasonable for petitioner to rely
    on her preparers’ expertise, considering that she has no background in finance,
    law, or tax. See United States v. Boyle, 
    469 U.S. 241
    , 251 (1985). The preparers’
    advice was based on an assessment of the facts of petitioner’s situation and a
    comparison to the available authority. Accordingly, we hold that petitioner
    reasonably relied on the advice of her preparers and, therefore, is not liable for the
    negligence penalties.
    To reflect the foregoing,
    An appropriate order and decision
    will be entered for respondent as to the
    deficiencies and for petitioner as to the
    section 6662 penalties.