International Multifoods Corporation and Affiliated Companies v. Commissioner , 108 T.C. No. 3 ( 1997 )


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    108 T.C. No. 3
    UNITED STATES TAX COURT
    INTERNATIONAL MULTIFOODS CORPORATION AND AFFILIATED COMPANIES,
    Petitioner v. COMMISSIONER OF INTERNAL REVENUE, Respondent
    Docket No. 11643-92.                    Filed January 29, 1997.
    P was in the business of franchising the right to
    operate Mister Donut shops in the United States and
    abroad. On Jan. 31, 1989, P sold its Asian and Pacific
    Mister Donut business operations for $2,050,000.
    Pursuant to the agreement, P transferred its franchise
    agreements, trademarks, Mister Donut System, and
    goodwill for each of the Asian and Pacific countries in
    which P had existing franchise agreements, as well as
    its trademarks and Mister Donut System for those Asian
    and Pacific countries in which it had registered
    trademarks but did not have franchise agreements. In
    the purchase agreement, P allocated $1,930,000 of the
    sale price to goodwill and a covenant not to compete.
    On its 1989 Federal income tax return, P reported the
    income allocated to these assets as foreign source
    income for purposes of computing P's foreign tax credit
    limitation under sec. 904(a), I.R.C. R determined that
    the goodwill and covenant not to compete were inherent
    in P's franchisor's interest. R further determined
    - 2 -
    that the sale of P's franchisor's interest produced
    U.S. source income under sec. 865(d)(1), I.R.C.
    Held: The goodwill inherent in the Mister Donut
    business in Asia and the Pacific was embodied in, and
    inseverable from, P's franchisor's interest and
    trademarks that were conveyed to D. The income
    attributable to the sale of P's franchisor's interest
    and trademarks constitutes U.S. source income under
    sec. 865(d)(1), I.R.C.
    Held, further: P's covenant not to compete, which
    prohibited P from carrying on any business similar to
    Mister Donut or disclosing any part of the Mister Donut
    System in specified Asian and Pacific countries,
    possessed independent economic significance and is
    severable from P's franchisor's interest and
    trademarks.
    Held, further: P has not shown that more than
    $300,000 of the sale price should be allocated to the
    covenant not to compete. R concedes that any amount
    allocated to the covenant constitutes foreign source
    income.
    Held, further: A pro rata portion of P's selling
    expenses must be allocated to the sale of the covenant
    not to compete. Sec. 862(b), I.R.C.
    David R. Brennan, John K. Steffen, Susan B. Grupe, and
    Nathan P. Zietlow, for petitioner.
    Jack Forsberg, for respondent.
    RUWE, Judge:   Respondent determined deficiencies in
    petitioner's Federal income taxes as follows:
    Taxable Year Ended        Deficiency
    Feb. 28, 1987           $2,962,380
    Feb. 29, 1988            3,592,402
    - 3 -
    Petitioner paid these deficiencies following receipt of its
    notice of deficiency and then filed a petition with this Court
    claiming an overpayment of income tax for each year.   On December
    6, 1993, petitioner filed a motion for leave to amend petition in
    order to claim an increased overpayment of income tax for its
    taxable year ended February 28, 1987, resulting from, among other
    things, an alleged foreign tax credit carryback from its taxable
    year ended February 28, 1989, in the amount of $952,015.   On
    January 28, 1994, this Court granted petitioner's motion in part
    and allowed petitioner to claim an increased overpayment of
    income tax resulting from the alleged foreign tax credit
    carryback from its 1989 taxable year.
    Allowance of this foreign tax credit carryback depends upon
    our resolution of the issue we confront today.   We must decide
    what portion, if any, of the gain realized by petitioner on the
    sale of Asian and Pacific operations of Mister Donut of America,
    Inc. (Mister Donut), petitioner's wholly owned subsidiary, to
    Duskin Co. (Duskin) on January 31, 1989, constitutes foreign
    source income for purposes of computing petitioner's foreign tax
    credit limitation pursuant to section 904(a).1
    1
    At trial, the parties addressed an additional issue:
    whether the loss realized by petitioner on the sale of the stock
    of Paty S.A.-Produtos Alimenticios, Ltda. (the Paty stock loss
    issue), constitutes a foreign source loss for purposes of
    computing petitioner's foreign tax credit limitation under sec.
    904(a). On July 8, 1996, the Internal Revenue Service issued
    proposed regulations involving the allocation of losses realized
    (continued...)
    - 4 -
    Unless otherwise indicated, all section references are to
    the Internal Revenue Code in effect for the taxable years in
    issue, and all Rule references are to the Tax Court Rules of
    Practice and Procedure.
    FINDINGS OF FACT
    Some of the facts have been stipulated and are so found.    At
    the time its petition was filed, petitioner maintained its
    principal place of business in Minneapolis, Minnesota.
    Petitioner is a Delaware corporation which filed
    consolidated Federal income tax returns for itself and its
    affiliated subsidiaries for the relevant taxable years.   During
    these years, petitioner and its subsidiaries were involved
    primarily in the manufacture, processing, and distribution of
    food products.
    Mister Donut franchised Mister Donut pastry shops in the
    United States and abroad.   As of January 1989, there were
    approximately 500 Mister Donut shops in the United States, 78
    shops in Asia and the Pacific, and approximately 35 to 40 shops
    1
    (...continued)
    on the disposition of stock. Under the regulations, petitioner
    would be able to elect retroactively to source its Paty stock
    loss in the United States. See sec. 1.865-2(a)(1), (e)(2)(i),
    Proposed Income Tax Regs., 61 Fed. Reg. 35696, 35698-35699 (July
    8, 1996). On July 19, 1996, respondent filed a motion to sever
    the Paty stock loss issue and hold it in abeyance pending the
    filing of a status report by respondent in February 1997
    regarding the finalization of the relevant regulations.
    Respondent's motion to sever issue will be granted.
    - 5 -
    in Europe, the Middle East, and Latin America.           Mister Donut
    joined in the filing of petitioner's consolidated returns.
    Hereinafter, we will generally refer to Mister Donut's
    transactions as petitioner's, since Mister Donut was petitioner's
    wholly owned subsidiary.
    Petitioner's Asian and Pacific Mister Donut Operations
    As of January 1989, petitioner had registered Mister Donut
    trademarks in the following countries:         Indonesia, the
    Philippines, Taiwan, Thailand, Australia, the People's Republic
    of China, Hong Kong, Malaysia, New Zealand, Singapore, and South
    Korea.
    Petitioner, as franchisor, had entered into Mister Donut
    franchise agreements in Indonesia, the Philippines, Thailand, and
    Taiwan2 (the operating countries).         The franchise agreements in
    effect on January 31, 1989, were as follows:
    Date of
    Initial                                            No. of Mister
    Agreement   Territory         Franchisee            Donut Shops
    Apr. 30, 1987    Indonesia       PT Naga Puspita              2
    Bujana
    Nov. 16, 1981    Philippines     Naque Franchising Co.       
    49 A.K. Marsh. 16
    , 1984    Taiwan          Continental Foods            6
    May 19, 1978     Thailand        Thai Franchising Co.        21
    2
    Although styled a Technical Cooperation Agreement,
    petitioner's agreement in Taiwan was, in all material respects,
    the same as its franchise agreements.
    - 6 -
    These agreements contained substantially similar requirements
    except for provisions dealing with franchise fees, royalties,3
    development schedules, and the length of the agreement.4       As of
    January 31, 1989, petitioner did not have franchise agreements in
    any of the other countries in which it had registered trademarks;
    i.e., Australia, Hong Kong, Malaysia, New Zealand, the People's
    Republic of China, Singapore, and South Korea (the nonoperating
    countries).
    Mister Donut had perfected a system that utilized
    franchisees to prepare and merchandise distinctive quality
    doughnuts, pastries, and other food products.        The franchise
    agreements refer to this system as the "Mister Donut System",
    which is described as:
    3
    The agreements provided for the payment of royalties equal
    to the following percentages of the franchisees' gross sales:
    Agreement                       Royalty Percentage
    Indonesia                            3.90
    The Philippines                      3.50
    Taiwan (as amended)                  3.50
    Thailand (as amended)                3.35
    4
    The franchise agreements for the Philippines and Thailand
    had 20-year terms, while the agreement for Indonesia had an
    initial term of 20 years with an option for the franchisee to
    extend the agreement for additional 20-year periods. The
    agreement for Taiwan, as amended, provided for a term of 20 years
    with an option for the franchisee to extend the agreement for one
    additional 20-year period.
    - 7 -
    the name "Mister Donut", a unique and readily
    recognizable design, color scheme and layout for the
    premises wherein such business is conducted (herein
    called a "Mister Donut Shop") and for its furnishings,
    signs, emblems, trade names, trademarks, certification
    marks and service marks * * *, all of which may be
    changed, improved and further developed from time to
    time * * *
    The Mister Donut System also included methods of preparation,
    serving and merchandising doughnuts, pastries, and other food
    products, and the use of specially prepared doughnut, pastry, and
    other food product mixes as may be changed, improved, and
    disclosed to persons franchised by petitioner to operate a Mister
    Donut shop.
    Petitioner granted franchisees the right to open a fixed
    number of Mister Donut shops pursuant to established terms and
    conditions and at locations approved by petitioner.5   The
    franchise agreements provided that petitioner would not open or
    authorize others to open any Mister Donut shops in the
    franchisee's territory6 until the franchise agreement expired or
    was terminated, or unless the franchisee did not meet its
    development schedule by failing to open the requisite number of
    Mister Donut shops by the agreed-upon date.   In the event the
    5
    Subject to certain limitations, the franchise agreements
    permitted franchisees to subfranchise Mister Donut shops within
    the respective franchisee's territory.
    6
    Hereinafter, "territory" is a reference to one of the 11
    operating and nonoperating countries.
    - 8 -
    franchisee failed to open the agreed-upon number of shops, it
    lost its exclusive rights in the territory and could not open any
    additional Mister Donut shops.    Petitioner could then operate, or
    authorize others to operate, Mister Donut shops in the territory,
    so long as the newly opened shops were not within a certain
    proximity of the franchisee's already existing shops.
    Franchisees were entitled to use the building design,
    layout, signs, emblems, and color scheme relating to the Mister
    Donut System, along with petitioner's copyrights, trade names,
    trade secrets, know-how, and preparation and merchandising
    methods, as well as any other valuable and confidential
    information.   However, petitioner retained exclusive ownership of
    its current and future trademarks, as well as any additional
    materials that constituted an element of the Mister Donut System.
    Use of these assets was prohibited after the termination of the
    franchise agreement.
    The franchise agreements obligated petitioner to provide
    training at petitioner's training facility in Saint Paul,
    Minnesota, for employees of the franchisees.   Instructional
    programs covered every aspect involved in the operation of a
    Mister Donut franchise, including production procedures and
    techniques, personnel matters, accounting, promotion, and
    maintenance.   Petitioner required its new international
    franchisees to send a minimum of two employees to the training
    - 9 -
    programs, which consisted of a basic 4-week class plus a 2-week
    supplemental class for international franchisees.7
    In addition, when franchisees opened their initial Mister
    Donut shops, petitioner provided them with the assistance of two
    Mister Donut employees for a 3-week period to work with the
    shop's manager and to assist in the training of the bakers and
    sales personnel.   Petitioner also provided its franchisees with
    manuals, which covered all aspects of managing and operating a
    Mister Donut franchise, such as operating and production
    procedures, baked goods, training, equipment, advertising, repair
    and maintenance, sanitation, and special programs.   The franchise
    agreements contained strict confidentiality provisions and
    provided that the Mister Donut manuals remained the property of
    petitioner and were to be returned to it upon termination of the
    franchise agreement.
    In order to ensure that the distinguishing characteristics
    of the Mister Donut System were uniformly maintained, petitioner
    established standards for furnishings, equipment, finished
    product mixes, and supplies,8 which the franchisees were required
    7
    International franchisees could send additional employees
    for training each year.
    8
    Petitioner had entered into supplier agreements with
    manufacturers outside the United States, licensing them to
    produce bakery mixes, fillings, and other products to its
    specifications for sale to Mister Donut franchisees and
    subfranchisees. These agreements obligated suppliers to meet
    petitioner's quality standards, prohibited suppliers from selling
    (continued...)
    - 10 -
    to meet.    The agreements also required that franchisees operate
    their shops in accordance with petitioner's standards of quality,
    preparation, appearance, cleanliness, and service.
    Petitioner's Sale of Its Asian and Pacific Mister Donut
    Operations to Duskin
    Duskin is a Japanese corporation which markets a variety of
    goods and services, primarily through franchise operations.     On
    November 19, 1983, petitioner and Duskin entered into an
    agreement for the sale of petitioner's assets, rights, and
    interests in Mister Donut in Japan (the Japan Agreement).    The
    Japan Agreement also included a covenant by petitioner not to
    compete in the donut business in Japan for a period of 20 years,
    as well as a covenant by Duskin not to conduct any business
    similar to the Mister Donut business anywhere outside Japan for a
    period of 10 years.
    By the end of 1986, petitioner had decided to sell its food
    distribution and franchise business.    Petitioner was having
    difficulty providing adequate service to its Mister Donut
    operations in Asia and the Pacific.     Duskin was seeking to expand
    into new territories as it had nearly saturated the Japanese
    market.    Given its organization, financing, and experience,
    8
    (...continued)
    Mister Donut products to anyone other than Mister Donut
    franchisees or subfranchisees, and imposed strict confidentiality
    requirements on the suppliers to prevent the disclosure of
    petitioner's formulas and trade secrets.
    - 11 -
    Duskin appeared the logical buyer for petitioner's franchisor's
    interest in Mister Donut in Asia and the Pacific.
    On January 31, 1989, following 2 years of negotiations,
    petitioner and Duskin entered into an agreement for the sale of
    petitioner's entire interest in Mister Donut in designated Asian
    and Pacific nations for $2,050,000.    Pursuant to the agreement,
    petitioner sold its existing franchise agreements, trademarks,
    Mister Donut System, and goodwill for each of the operating
    countries, and its trademarks9 and Mister Donut System in the
    nonoperating countries.   Joseph Dubanoski, formerly a division
    vice president with petitioner whose primary responsibilities
    involved the development and implementation of international
    franchises, determined petitioner's sale price.   In arriving at
    this amount, Mr. Dubanoski considered:   (1) The royalty income
    generated in the operating countries; (2) the growth potential in
    the operating countries; (3) the development potential in the
    nonoperating countries; and (4) the value of the trademarks in
    the operating and nonoperating countries.
    Although nothing in the franchise agreements required
    petitioner to obtain the consent of the franchisees before
    assigning its rights as franchisor, Duskin expressed concern that
    franchisees might be unwilling to work with a Japanese company.
    9
    Included within the transfer of the Mister Donut trademarks
    were trademark applications which petitioner had filed and which
    presumably were pending as of the date of the purchase agreement.
    - 12 -
    Therefore, the purchase agreement required petitioner to obtain
    an agreement from each franchisee consenting to the assignment of
    petitioner's franchisor's interest to Duskin.   Duskin also
    expressed concern as to whether petitioner would be able to
    obtain the requisite approvals and consents and complete the acts
    necessary to transfer the trademarks and franchise agreements.
    Consequently, petitioner included two provisions in the purchase
    agreement which provided for a refund to Duskin of a portion of
    the sale price in the event petitioner was unable to transfer all
    or some of the franchise agreements and trademarks.
    Article V, paragraph 3(a), of the purchase agreement listed
    various documents that petitioner was to deliver to Duskin to
    establish that the transfer of the Mister Donut trademarks for
    the nonoperating countries had been perfected.10   Article V,
    paragraph 4, provided that in the event petitioner was unable to
    deliver the requisite documents, petitioner would refund $615,000
    of the purchase price to Duskin, and Duskin would reconvey the
    trademarks and Mister Donut System for the nonoperating
    countries.
    10
    In addition to the trademarks and Mister Donut System,
    petitioner was responsible for delivering the following
    documents: (1) Certified resolutions from petitioner's board of
    directors authorizing performance on the purchase agreement; (2)
    an opinion letter from counsel for petitioner stating that the
    purchase agreement was valid and enforceable; and (3) an opinion
    letter from the law firm of Baker & McKenzie confirming that
    petitioner's title in the trademarks in the nonoperating
    countries had been transferred to Duskin.
    - 13 -
    In addition, article VII, paragraph 1, listed various
    consents, approvals, assignments, and other documents that
    petitioner was required to deliver to Duskin with respect to the
    transfer of the trademarks, franchise agreements, and supplier
    agreements for the operating countries.    Article VII, paragraph
    2, provided that a portion of the purchase price would be
    refunded if petitioner was unable to deliver the requisite
    documents for one or more of the operating countries.    The
    amount of the refund was dependent upon the number of operating
    countries with respect to which petitioner was unable to deliver
    all necessary documents:
    No. of Operating Countries
    With Respect to Which Post-
    Closing Assignments and
    Consents Are not Delivered             Purchase Price Adjustment
    4                             $700,000 or $500,000 and
    Hawaii license
    3                             $400,000 or $200,000 and
    Hawaii license
    2                             $150,000 or $50,000 and
    Hawaii license
    1                             Hawaii license
    1
    "Hawaii license" is a reference to a provision in the
    purchase agreement that permitted Duskin to opt for a perpetual,
    prepaid license to use the Mister Donut trademark in Hawaii in
    exchange for a reduction in the amount of cash to be refunded
    from petitioner.
    Petitioner satisfied all the terms in the purchase agreement, and
    no price adjustments were made.
    - 14 -
    The purchase agreement also contained a covenant by
    petitioner not to compete in the operating and nonoperating
    countries for a period of 20 years.   Article XIV, paragraph 1, of
    the agreement stated:
    MDAI [Mister Donut] covenants and agrees with
    Duskin that, for a period of twenty (20) years
    commencing on the Post-Closing Date, MDAI will not,
    either directly or indirectly:
    (a) carry on in any of the Non-Operating Countries or
    in any of the Duskin Operating Countries any business
    similar to the Mister Donut shop business being sold
    and transferred by MDAI to Duskin on the Post-Closing
    Date;
    (b) otherwise sell doughnuts in any of the Non-
    Operating Countries or any of the Duskin Operating
    Countries; or
    (c) disclose all or any part of the Mister Donut System
    or any of the bakery mix formulae, with or without the
    payment of consideration, to any person for use in any
    of the Non-Operating Countries or the Duskin Operating
    Countries. * * *
    The agreement similarly contained a covenant by Duskin not to
    compete in any business similar to the Mister Donut business in
    the United States, Canada, and 38 European, Mideastern,
    Caribbean, and Latin American countries for a period of 5 years.
    The countries included in the Duskin covenant were nations where
    petitioner had Mister Donut franchise operations or registered
    trademarks.11
    11
    The purchase agreement also amended Duskin's covenant not
    to compete contained in the Japan Agreement to conform with
    (continued...)
    - 15 -
    Petitioner's Allocation and Reporting of the Proceeds From the
    Sale
    Duane A. Suess and John D. Schaefer were employees in
    petitioner's tax department and were involved in the sale of the
    Mister Donut franchise business in Asia and the Pacific.     Messrs.
    Suess and Schaefer reviewed all drafts of the purchase agreement.
    The first draft, which was dated January 20, 1988, and
    prepared by Bruce M. Bakerman of petitioner's legal department,
    contained a provision allocating the purchase price between the
    existing franchises, goodwill, trademarks, and pending trademark
    applications.   The actual percentage to be allocated to these
    assets was left blank.   Mr. Suess reviewed this draft and
    handwrote the following on the document:
    Approve subject to:
    1) Review of foreign tax consequences associated
    with each country covered by the agreement;
    2) Review of foreign source income rules to
    determine best way to maximize foreign source income.
    Initial review indicates goodwill and noncompete
    covenants may give rise to such income.
    3) Allocation of proceeds will be critical aspects
    of 1 & 2 above, therefore flexibility in this area
    should be a major negotiating point.
    11
    (...continued)
    Duskin's covenant under the purchase agreement. As a result,
    Duskin was no longer precluded from competing in the donut
    business outside Japan; rather, Duskin could compete anywhere in
    the world outside of 41 enumerated countries, none of which were
    located in Asia.
    - 16 -
    In a memorandum dated May 24, 1988, from Michael S. Munro to
    Paul Quinn, Mr. Munro recommended that the purchase agreement
    should not contain an allocation of the sale price.12       In
    response to this suggestion, petitioner's legal department
    removed the allocation from the subsequent draft dated May 25,
    1988.        However, in a memorandum dated May 27, 1988, Mr. Schaefer
    expressed concern regarding the absence of such an allocation:
    The lack of any purchase price allocation in the
    Agreement is not particularly helpful from a U.S. tax
    viewpoint. However, the fact that the purchaser is a
    Japanese entity and the current lack of distinction in
    the amount of tax on capital gains and ordinary income
    minimizes this concern.
    It could be advantageous to have a portion of the
    purchase price allocated to "goodwill" in the four Far
    East countries where Mister Donut already has
    franchisees.
    My main concern, though, is with uncertain tax
    consequences surrounding the transfer of trademarks in
    the Peoples Republic of China, Taiwan, Indonesia,
    Malaysia, Singapore, and Hong Kong. It is possible
    that the trademark transfers could generate a tax in
    these countries. Therefore, if amounts are to be
    allocated to the trademarks associated with these
    countries, the purchase price allocated to them should
    be as little as possible. If this is not practical as
    negotiations continue, I would appreciate it if you
    could keep me advised so that I can get some outside
    professional help with respect to the tax consequences
    of the trademark sale in these countries.
    12
    Mr. Munro was an assistant to Mr. Quinn, petitioner's
    group vice president for international affairs.
    - 17 -
    In a memorandum dated September 8, 1988, Mr. Suess provided
    draft language for a provision allocating the purchase price
    between goodwill, trademarks, and petitioner's covenant not to
    compete.   In his memorandum, Mr. Suess stated:
    In negotiating the allocation it is important to
    note that the amounts allocated to goodwill and the
    noncompete covenant, to the extent upheld upon IRS
    audit, will be tax-free to Multifoods. The amount
    allocated to the trademarks and pending trademark
    applications will be subject to a tax of approximately
    38% in the U.S. and potentially additional taxes in the
    countries in which such trademarks are registered.
    Therefore, to the extent that we can maximize the
    allocation to the goodwill and non-compete covenant, we
    will maximize Multifoods' after-tax gain on the sale.
    You requested that I advise you of the potential
    tax consequences to Duskin of the purchase price
    allocation. As previously discussed, both goodwill and
    trademarks are generally amortizable for tax purposes
    in Japan. Non-compete covenants are also generally
    amortizable for tax purposes in Japan. Therefore, it
    is possible that Duskin may be indifferent to the
    specific amounts allocated to each type of asset.
    * * *
    On or about January 27, 1989, petitioner obtained a draft of
    an appraisal from the Valuation Engineering Associates Division
    of Touche Ross (Touche Ross), allocating the sale price among the
    assets to be sold.   Duskin was not involved in the selection of
    Touche Ross, nor did it indicate to petitioner its preferred
    allocation.
    On January 31, 1989, Touche Ross submitted its final report,
    which stated:
    - 18 -
    Based on our limited review of information
    provided to us, we allocated the $2,050,000 purchase,
    as follows:
    Trademarks              $120,000           6%
    Non-competition          820,000          40%
    Goodwill               1,110,000          54%
    Total                 $2,050,000         100%
    Article IV, paragraph 3, of the purchase agreement contained the
    same allocation.
    In reporting its foreign and domestic source income for its
    taxable year ended February 28, 1989, petitioner followed the
    allocation contained in article IV of the purchase agreement.
    After allocating its selling expenses among the goodwill and
    trademarks sold to Duskin, petitioner reported $1,016,64313 of
    foreign source income from the sale of goodwill, $820,000 of
    foreign source income from the covenant not to compete, and
    $109,907 of U.S. source income from the sale of the trademarks.
    Petitioner did not allocate any of its selling expenses to the
    sale of the covenant not to compete.
    OPINION
    We must determine what portion, if any, of the gain on
    petitioner's sale of its Asian and Pacific Mister Donut
    operations constitutes foreign source income for purposes of
    13
    The parties have stipulated that petitioner should have
    allocated selling expenses of $97,398 to goodwill, which would
    have produced income in the amount of $1,012,602.
    - 19 -
    computing petitioner's foreign tax credit limitation under
    section 904(a).
    We begin with the sourcing of income rules under section
    865.    Section 865(a)(1) provides that income from the sale of
    personal property by a U.S. resident14 is generally sourced in
    the United States.     Section 865(d) provides that in the case of
    any sale of an intangible, the general rule applies only to the
    extent that the payments in consideration of such sale are not
    contingent on the productivity, use, or disposition of the
    intangible.     Sec. 865(d)(1)(A).   Section 865(d)(2) defines
    "intangible" to mean any patent, copyright, secret process or
    formula, goodwill, trademark, trade brand, franchise, or other
    like property.     Section 865(d)(3) carves out a special sourcing
    rule for goodwill.     Payments received in consideration of the
    sale of goodwill are treated as received from sources in the
    country in which the goodwill was generated.
    1.   Goodwill
    Petitioner allocated $1,110,000 of the sale price to
    goodwill.     On brief, petitioner maintains that the franchisor's
    interest it conveyed to Duskin consisted exclusively of
    intangible assets in the nature of goodwill; i.e., franchises,
    trademarks, and the Mister Donut System.      Petitioner contends
    14
    Sec. 865(g)(1)(A)(ii) defines "United States resident" to
    include a domestic corporation. See sec. 7701(a)(30).
    - 20 -
    that the income attributable to the sale of this goodwill
    constitutes foreign source income pursuant to section
    865(d)(3).15
    This argument mistakes goodwill for the intangible assets
    which embody it.   Goodwill represents an expectancy that "old
    customers will resort to the old place" of business.      Houston
    Chronicle Publishing Co. v. United States, 
    481 F.2d 1240
    , 1247
    (5th Cir. 1973); Canterbury v. Commissioner, 
    99 T.C. 223
    , 247
    (1992).   The essence of goodwill exists in a preexisting business
    relationship founded upon a continuous course of dealing that can
    be expected to continue indefinitely.    Canterbury v.
    Commissioner, supra at 247; Computing & Software, Inc. v.
    Commissioner, 
    64 T.C. 223
    , 233 (1975).   The Supreme Court has
    explained that "The value of every intangible asset is related,
    to a greater or lesser degree, to the expectation that customers
    will continue their patronage [i.e., to goodwill]."      Newark
    Morning Ledger Co. v. United States, 
    507 U.S. 546
    , 556 (1993).
    An asset does not constitute goodwill, however, simply because it
    contributes to this expectancy of continued patronage.
    Section 865(d)(1) provides that income from the sale of an
    intangible asset by a U.S. resident will generally be sourced in
    the United States.   Section 865(d)(2) defines "intangible" to
    15
    On brief, petitioner appears to concede that no goodwill
    existed with respect to its trademarks in the nonoperating
    countries, since it had no franchises in those countries or
    customers who could "return" to Mister Donut stores.
    - 21 -
    include, among other things, secret processes or formulas,
    goodwill, trademarks, and franchises.     Section 865(d)(3) then
    provides a special rule for goodwill, sourcing it in the country
    in which it was generated.
    Petitioner's argument equates goodwill with the other assets
    listed in the definition of "intangible" in section 865(d)(2).
    This Court has recognized that intangible assets such as
    trademarks and franchises are "inextricably related" to goodwill.
    Canterbury v. Commissioner, supra at 249-251; see also Philip
    Morris, Inc. v. Commissioner, 
    96 T.C. 606
    , 634 (1991), affd.
    without published opinion 
    970 F.2d 897
    (2d Cir. 1992).     However,
    we believe that Congress' enumeration of goodwill in section
    865(d)(2) as a separate intangible asset necessarily indicates
    that the special sourcing rule contained in section 865(d)(3) is
    applicable only where goodwill is separate from the other
    intangible assets that are specifically listed in section
    865(d)(2).     If the sourcing provision contained in section
    865(d)(3) also extended to the goodwill element embodied in the
    other intangible assets enumerated in section 865(d)(2), the
    exception would swallow the rule.     Such an interpretation would
    nullify the general rule that income from the sale of an
    intangible asset by a U.S. resident is to be sourced in the
    United States.16     See Torres v. McDermott Inc., 
    12 F.3d 521
    , 526
    16
    Indeed, in the purchase agreement, petitioner failed to
    (continued...)
    - 22 -
    (5th Cir. 1994); Israel-British Bank (London), Ltd. v. FDIC, 
    536 F.2d 509
    , 512-513 (2d Cir. 1976); Edward B. Marks Music Corp. v.
    Colorado Magnetics, Inc., 
    497 F.2d 285
    , 288 (10th Cir. 1974).17
    Respondent contends that, although not denominated as such,
    what Duskin acquired from petitioner was a territorial franchise
    for the operating and nonoperating countries.     Petitioner, on the
    other hand, argues that it did not sell Duskin a franchise, but,
    rather, the entire Mister Donut franchising business in Asia and
    the Pacific.   Petitioner maintains that the sale of a franchise
    requires the franchisor to retain an interest in the business and
    that petitioner failed to retain the requisite interest in this
    case following the sale to Duskin.     Petitioner contends that
    section 1253(a) and our opinion in Jefferson-Pilot Corp. v.
    Commissioner, 
    98 T.C. 435
    (1992), affd. 
    995 F.2d 530
    (4th Cir.
    1993), support its interpretation of "franchise".
    Although section 865 does not provide a definition of
    franchise, section 1253(b)(1) defines it for purposes of section
    16
    (...continued)
    allocate any portion of the sale price to the franchise
    agreements. Instead, petitioner allocated $1,930,000 to goodwill
    and the covenant not to compete and later reported this amount as
    foreign source income on its 1989 Federal income tax return.
    Petitioner allocated the remaining $120,000 of the sale price to
    the trademarks and reported this amount as U.S. source income on
    its 1989 return.
    17
    In Edward B. Marks Music Corp. v. Colorado Magnetics,
    Inc., 
    497 F.2d 285
    , 288 (10th Cir. 1974), the court stated that
    "it is the general rule that a proviso should be strictly
    construed to the end that an exception does not devour the
    general policy which a law may embody."
    - 23 -
    1253(a) to include "an agreement which gives one of the parties
    to the agreement the right to distribute, sell, or provide goods,
    services, or facilities, within a specified area."    We have found
    this definition to be consistent with the common understanding of
    the term.    Jefferson-Pilot Corp. v. Commissioner, supra at 440-
    441.    When Congress uses a term that has accumulated a settled
    meaning under equity or the common law, courts must infer that
    Congress intended to incorporate the established meaning of the
    term, unless the statute otherwise dictates.    NLRB v. Amax Coal
    Co., 
    453 U.S. 322
    , 329 (1981); see also Jefferson-Pilot Corp. v.
    Commissioner, supra at 442 n.8.    Since we find no indication that
    Congress intended "franchise" to carry a different meaning in the
    context of section 865, we adopt this definition for purposes of
    this section.
    Pursuant to section 1253(a), the transfer of a franchise,
    trademark, or trade name shall not be treated as the sale or
    exchange of a capital asset if the transferor retains a
    significant power, right, or continuing interest with respect to
    the subject matter of the franchise, trademark, or trade name.
    Prior to its amendment in the Omnibus Budget Reconciliation Act
    of 1993 (OBRA), Pub. L. 103-66, sec. 13261(c), 107 Stat. 312,
    539,18 section 1253(d)(2)(A) provided that if a transfer of a
    18
    Congress amended sec. 1253(d) by replacing pars. (2), (3),
    (4), and (5) with the following:
    (continued...)
    - 24 -
    franchise, trademark, or trade name is not treated as the sale or
    exchange of a capital asset, then any single payment in discharge
    of a principal sum agreed upon in the transfer agreement shall be
    deducted ratably by the payor over a period of 10 years or the
    period of the transfer agreement, whichever is shorter.
    In Jefferson-Pilot, the taxpayer's subsidiary purchased
    three radio stations, and the taxpayer sought a deduction under
    section 1253(d)(2) for a portion of the purchase price, which it
    claimed was attributable to Federal Communications Commission
    (FCC) broadcast licenses transferred pursuant to the sale.    We
    concluded that the FCC licenses constituted franchises under
    section 1253, and a ratable portion of the purchase price
    attributable to the licenses was deductible under section
    1253(d)(2).   We found that the FCC had retained the right to
    disapprove of any assignment of the licenses, as well as the
    right to prescribe standards of quality for broadcasting services
    18
    (...continued)
    (2) Other payments.--Any amount paid or incurred on
    account of a transfer, sale, or other disposition of a
    franchise, trademark, or trade name to which paragraph
    (1) [sec. 1253(d)(1)] does not apply shall be treated
    as an amount chargeable to capital account.
    (3) Renewals, etc.--For purposes of determining the
    term of a transfer agreement under this section, there
    shall be taken into account all renewal options (and
    any other period for which the parties reasonably
    expect the agreement to be renewed).
    Omnibus Budget Reconciliation Act of 1993, Pub. L. 103-66, sec.
    13261(c), 107 Stat. 312, 539.
    - 25 -
    and for the equipment used to broadcast.   Jefferson-Pilot Corp.
    v. Commissioner, supra at 447.
    Neither the language of section 1253(a) nor our opinion in
    Jefferson-Pilot supports petitioner's position.   Section 1253(a)
    provides that the transfer of a franchise will not be treated as
    the sale or exchange of a capital asset so long as the transferor
    retains a significant power, right, or continuing interest with
    respect to the subject matter of the franchise.   The necessary
    implication is that a franchise can be transferred without the
    retention by the transferor of any significant degree of control.
    In such a case, the transfer will be treated as the sale or
    exchange of a capital asset, and the transferee will not be
    permitted to amortize any portion of the purchase price.   See
    sec. 1253(d)(2) (prior to amendment by OBRA sec. 13261(c)).
    Indeed, if petitioner's argument were correct, section 1253(a)
    would have been altogether unnecessary, as the sale of a
    franchise would only occur where the transferor retained a
    significant interest in the franchise.   However, as we explained
    in Jefferson-Pilot Corp. v. Commissioner, 
    98 T.C. 441-442
    n.7:
    Sec[tion] 1253 requires a two-step analysis. First, we
    must determine if the interest transferred was a
    "franchise" as defined in sec[tion] 1253(b)(1); then we
    determine whether a significant power was retained.
    Limiting the definition of "franchise" based on
    inferences from the retained powers requirement begs
    - 26 -
    the question of whether the interest transferred is a
    "franchise" in the first place. [Citation omitted.19]
    Petitioner's sale of its Mister Donut operations to Duskin
    constituted the sale of a "franchise" for purposes of section
    865(d)(2).   Petitioner transferred to Duskin its existing
    franchise agreements, trademarks, and Mister Donut System in each
    of the operating countries, as well as its trademarks and Mister
    Donut System in the nonoperating countries.   Petitioner's Mister
    Donut operation utilized franchisees to prepare and merchandise
    distinctive quality doughnuts.    This system included methods of
    preparation, serving, and merchandising doughnuts.    In the
    purchase agreement, petitioner not only sold Duskin petitioner's
    rights as franchisor in the existing franchise agreements in the
    operating countries, but also all its rights to exclusive use in
    the designated Asian and Pacific territories of its secret
    formulas, processes, trademarks, and supplier agreements; i.e.,
    its entire Mister Donut System.   Duskin received petitioner's
    existing rights as franchisor, as well as the right to enter
    franchise agreements in the nonoperating countries.
    Respondent argues that any goodwill associated with the
    Asian and Pacific franchise business was part of, and inseverable
    19
    Petitioner transferred its interest in Mister Donut in
    certain designated Asian and Pacific countries only. As of Jan.
    31, 1989, petitioner presumably had retained its rights to the
    Mister Donut System everywhere other than the 11 operating and
    nonoperating countries and Japan.
    - 27 -
    from, the franchisor's rights and trademarks acquired by Duskin.
    Respondent maintains that any gain attributable to the sale of
    franchises or the trademarks produces U.S. source income, as
    section 865 generally sources income in the residence of the
    seller.   See sec. 865(a),(d)(1).
    While there are no cases on point under section 865, case
    law interpreting other provisions of the Code supports
    respondent's position.   In Canterbury v. Commissioner, 
    99 T.C. 223
    (1992), we considered whether the excess of a franchisee's
    purchase price of an existing McDonald's franchise over the value
    of the franchise's tangible assets was allocable to the franchise
    or to goodwill for purposes of amortization pursuant to section
    1253(d)(2)(A).    We recognized that McDonald's franchises
    encompass attributes that have traditionally been viewed as
    goodwill.   The issue, therefore, was whether these attributes
    were embodied in the McDonald's franchise, trademarks, and trade
    name, which would make their cost amortizable pursuant to section
    1253(d)(2)(A), or whether the franchisee acquired intangible
    assets, such as goodwill, which were not encompassed by, or
    otherwise attributable to, the franchise and which were
    nonamortizable.
    We found that the expectancy of continued patronage which
    McDonald's enjoys "is created by and flows from the
    implementation of the McDonald's system and association with the
    - 28 -
    McDonald's name and trademark."    
    Id. at 248
    (fn. ref. omitted).
    In addition, we stated:
    The right to use the McDonald's system, trade name, and
    trademarks is the essence of the McDonald's franchise.
    * * * Respondent did not identify, and we cannot
    discern, any quantifiable goodwill that is not
    attributable to the franchise. We find that
    petitioners acquired no goodwill that was separate and
    apart from the goodwill inherent in the McDonald's
    franchise.
    [T]he franchise acts as the repository for goodwill
    * * * [Id. at 249; fn. ref. omitted; emphasis added.]
    We concluded that the goodwill produced by the McDonald's system
    was embodied in, and inseverable from, the McDonald's franchise
    that the taxpayer received.20
    Similarly, in Montgomery Coca-Cola Bottling Co. v. United
    States, 
    222 Ct. Cl. 356
    , 381-382, 
    615 F.2d 1318
    , 1331-1332
    (1980), the Court of Claims, in valuing a Coca-Cola franchise,
    explained:
    Defendant's expert has testified that there is no
    goodwill in a Coca-Cola bottling operation. Anything
    resembling goodwill attaches solely to the national
    company and the name of the product * * *. Customers
    buy Coca-Cola because of * * * the product, not because
    of who bottles it. Since goodwill is considered to be
    the value of the habit of customers to return to
    purchase a product at the same location, the absence of
    the product would destroy the value of the habit; and
    since only one entity has the perpetual right to
    distribute Coca-Cola in a territory, the value of
    20
    Although Canterbury v. Commissioner, 
    99 T.C. 223
    (1992),
    involved a sale by a franchisee, we find its analysis of this
    issue applicable to the instant case as well.
    - 29 -
    goodwill, and the franchise are so interrelated as to
    be indistinguishable, all the value should then be
    assigned to the franchise. * * * [Emphasis added; fn.
    ref. omitted.]
    In Zorniger v. Commissioner, 
    62 T.C. 435
    (1974), we
    addressed the issue of whether the taxpayer's shares of stock in
    a Chevrolet dealership possessed goodwill that should have been
    reflected in the valuation of the stock for purposes of the gift
    tax.    We held that no goodwill existed in the stock, since the
    dealership agreement required Chevrolet's prior approval of any
    transfer of the taxpayer's interest therein.    
    Id. at 444-445.
       We
    relied principally on our decision in Akers v. Commissioner, 
    6 T.C. 693
    , 700 (1946), where we determined that no goodwill
    existed in a General Motors' dealership upon liquidation, as the
    taxpayer had a nontransferable, personal services contract, which
    could have been divested from the taxpayer under circumstances
    outside his control.    In Zorniger v. Commissioner, supra at 444-
    445 (quoting Akers v. Commissioner, supra at 700), we stated:
    "The franchises were not assignable and by their terms
    were made personal contracts between the parties. Such
    good will or going-concern value as the corporation
    might have created during its existence was subject at
    all times to be divested by termination of the
    franchises without action by the corporation. * * *
    The good will, if any, continued to be embodied in the
    franchises and they, under the circumstances, were not
    property subject to transfer or other disposition by
    the corporation." [Citation omitted.]
    - 30 -
    It is also well established that trademarks embody goodwill.
    Renziehausen v. Lucas, 
    280 U.S. 387
    , 388 (1930); Stokely USA,
    Inc. v. Commissioner, 
    100 T.C. 439
    , 447 (1993); Canterbury v.
    Commissioner, supra at 252; Philip Morris Inc. v. Commissioner,
    
    96 T.C. 636
    .   Consumers associate the Mister Donut trademark
    with their pleasurable experience at Mister Donut shops.     As a
    result, goodwill is also embodied in the trademarks, which Duskin
    acquired and which cause customers to return to Mister Donut
    shops in the future and patronize them.
    Petitioner's business in the operating countries was
    conducted by granting Mister Donut franchises.   Under the
    purchase agreement, Duskin received petitioner's rights as
    franchisor under the existing franchise agreements in the
    operating countries.   The franchisees in the operating countries
    possessed the exclusive right to open stores pursuant to
    established conditions and at locations approved by the
    franchisor.   In order to ensure that the distinguishing
    characteristics of Mister Donut were uniformly maintained, the
    franchise agreements had established standards for furnishings,
    equipment, product mixes, and supplies, which the franchisees
    were required to meet.   The franchise agreements also required
    that franchisees operate their shops in accordance with uniform
    standards of quality, preparation, appearance, cleanliness, and
    service.   The agreements provided that the franchisor could not
    open, or authorize others to open, any Mister Donut shops in the
    - 31 -
    franchisee's country until the franchise agreement expired, or
    was terminated, or unless the franchisee did not meet its
    development schedule by failing to open the requisite number of
    Mister Donut shops.
    Mister Donut's success resulted from the Mister Donut System
    and the high standards for quality and service, which the
    franchisees were required to meet.     See supra p. 9.    Although
    these characteristics produced goodwill in the operating
    countries, that goodwill was embodied in the franchises and
    trademarks conveyed to Duskin.
    Petitioner also transferred its Mister Donut System and
    trademarks for each of the nonoperating countries.       Duskin
    received the right to exploit--either by entering franchise
    agreements in these territories or by opening shops itself--the
    Mister Donut System along with the accompanying trademarks,
    formulas, and other intangible assets.    In the nonoperating
    countries, there were no Mister Donut shops for customers to
    patronize at the time the purchase agreement was executed.
    Goodwill is founded upon a continuous course of dealing that can
    be expected to continue indefinitely.     Canterbury v.
    Commissioner, 
    99 T.C. 247
    ; see also Computing & Software, Inc.
    v. Commissioner, 
    64 T.C. 233
    .     Goodwill is the expectancy of
    continued patronage.   Houston Chronicle Publishing Co. v. United
    
    States, 481 F.2d at 1247
    .   Petitioner concedes on brief that
    - 32 -
    in the operating countries where the franchises had
    been developed, the value to Duskin was in obtaining
    the assets which comprised the goodwill. In contrast,
    there was no value, or negligible value, in the
    trademarks or trade names in the non-operating
    countries. * * * Thus, in the non-operating countries
    where the franchises had not been developed, any value
    acquired by Duskin was merely for the right to do so.
    [Emphasis added.]
    Petitioner has failed to establish that it transferred any
    goodwill in the nonoperating countries other than what might have
    been embodied in its trademarks.
    We find that petitioner did not establish that it
    transferred any goodwill separate and apart from the goodwill
    inherent in the franchisor's interest and trademarks that
    petitioner conveyed to Duskin.    Pursuant to section 865(d)(1),
    income attributable to the sale of a franchise or a trademark is
    sourced in the residence of the seller.    The income petitioner
    received upon the sale of these assets must, therefore, be
    sourced in the United States.
    2.   Covenant Not To Compete
    The only remaining asset transferred to Duskin that could
    produce foreign source income is petitioner's covenant not to
    compete.   Respondent concedes that any amount allocated to the
    covenant constitutes foreign source income to petitioner.
    Respondent argues that the covenant (like goodwill) was
    inseverable from the franchisor's interest that petitioner
    - 33 -
    conveyed to Duskin.   Respondent alleges that the franchise rights
    Duskin acquired provided it with the exclusive right to use the
    know-how, trade secrets, trademarks, and other components of the
    Mister Donut System in the operating and nonoperating countries.
    Any competition or disclosure of the Mister Donut System by
    petitioner in these countries, respondent contends, would have
    deprived Duskin of the beneficial enjoyment of the rights it had
    acquired.   Thus, respondent maintains that petitioner's covenant
    should be viewed as an inseverable element of the franchisor's
    interest acquired by Duskin.   We disagree.
    The covenant granted Duskin benefits in addition to those
    necessarily conveyed by petitioner's transfer of its franchisor's
    interests and trademarks.   The covenant prohibited petitioner
    from conducting any business similar to the Mister Donut business
    in the operating or nonoperating countries or from otherwise
    selling doughnuts in any of these countries.   Since petitioner
    possessed expertise, knowledge, and contacts regarding the donut
    business, it was reasonable for Duskin to preclude petitioner
    from reentering the donut business in Asia and the Pacific under
    a different name.   We conclude that the covenant not to compete
    possessed independent economic significance, as it did more than
    simply preclude petitioner from depriving Duskin of rights which
    it had acquired in purchasing petitioner's franchise rights and
    trademarks.   As we stated in Horton v. Commissioner, 
    13 T.C. 143
    ,
    147 (1949) (Court reviewed):
    - 34 -
    It is well settled that if, in an agreement of the
    kind which we have here, the covenant not to compete
    can be segregated in order to be assured that a
    separate item has actually been dealt with, then so
    much as is paid for the covenant not to compete is
    ordinary income and not income from the sale of a
    capital asset. * * *
    See also General Ins. Agency, Inc. v. Commissioner, 
    401 F.2d 324
    ,
    329-330 (4th Cir. 1968), affg. T.C. Memo. 1967-143.
    It is necessary, therefore, to determine what portion of the
    $2,050,000 sale price must be allocated to the covenant not to
    compete.   Petitioner bears the burden of proof.   Rule 142(a);
    Welch v. Helvering, 
    290 U.S. 111
    , 115 (1933); Peterson Mach.
    Tool, Inc. v. Commissioner, 
    79 T.C. 72
    , 81 (1982), affd. without
    published opinion 54 AFTR 2d 84-5407, 84-2 USTC par. 9885 (10th
    Cir. 1984).
    Petitioner urges us to uphold the allocation in the purchase
    agreement of $820,000.   Petitioner relies upon case law
    indicating that an allocation in a purchase agreement to a
    covenant not to compete will be respected for Federal income tax
    purposes if it was the intent of the parties to make such an
    allocation and the covenant possessed independent economic
    significance.   See, e.g., Major v. Commissioner, 
    76 T.C. 239
    , 246
    (1981).
    We decline to place reliance upon the allocation contained
    in the purchase agreement.   The cases upholding the contracting
    parties' allocation of a specific amount to a covenant not to
    - 35 -
    compete are premised upon the assumption that the competing tax
    interests of the parties will ensure that the allocation is the
    result of arm's-length bargaining.     Where the assumption is
    unwarranted, there is no reason to be bound to the allocation in
    the contract.   See, e.g., Patterson v. Commissioner, 
    810 F.2d 562
    , 570 (6th Cir. 1987), affg. T.C. Memo. 1985-53; Schulz v.
    Commissioner, 
    294 F.2d 52
    , 55 (9th Cir. 1961), affg. 
    34 T.C. 235
    (1960); Lemery v. Commissioner, 
    52 T.C. 367
    , 375-376 (1969),
    affd. per curiam 
    451 F.2d 173
    (9th Cir. 1971).     In the instant
    case, Mr. Suess' memorandum of September 8, 1988, indicates that
    the interests of Duskin and petitioner were apparently not
    adverse as to the allocation of the sale price.     No
    representatives from Duskin testified at trial regarding whether
    Duskin considered the allocation important, and, given Mr. Suess'
    statements, we suspect that Duskin was unconcerned.      Petitioner,
    on the other hand, was certainly cognizant of the potential tax
    consequences of the allocation, because of the obvious impact on
    the calculation of petitioner's foreign tax credit, as well as
    the possibility that the transfer of petitioner's trademarks to
    Duskin would generate a tax in several Asian and Pacific nations.
    Petitioner's expert witness, Robert F. Reilly,21 valued the
    21
    Mr. Reilly was the director of the Valuation Engineering
    Associates Division of Touche Ross when Touche Ross prepared the
    allocation that petitioner used in its purchase agreement with
    Duskin.
    - 36 -
    covenant at $620,000,22 almost $200,000 less than the amount
    allocated by petitioner in the purchase agreement with Duskin.
    Although expert opinions can assist the Court in evaluating a
    claim, we are not bound by the opinion of any expert and may
    reach a decision based on our own analysis of all the evidence in
    the record.     Helvering v. National Grocery Co., 
    304 U.S. 282
    , 295
    (1938); Silverman v. Commissioner, 
    538 F.2d 927
    , 933 (2d Cir.
    1976), affg. T.C. Memo. 1974-285.
    Mr. Reilly computed the value of the covenant not to compete
    under the comparative business valuation method and a discounted
    net cash-flow analysis.     Utilizing this comparative approach, Mr.
    Reilly computed Mister Donut's discounted net cash-flow under two
    scenarios.     Scenario 1 assumed that the covenant was in place,
    and petitioner could not reenter the Asian and Pacific donut
    market.     Scenario 2 assumed that the purchaser did not receive a
    covenant, and petitioner would reenter the market and compete.
    Mr. Reilly attributed the difference in the sum of Mister Donut's
    discounted net cash-flows under these two scenarios to the
    22
    Mr. Reilly's report contained the following allocation:
    Asset                         Fair Market Value
    Non-compete agreement                      $620,000
    Trade secrets and know-how                   50,000
    Trademarks and trade names                  370,000
    Existing franchise agreements               200,000
    Goodwill                                    810,000
    Total                                    2,050,000
    - 37 -
    covenant not to compete.   Mr. Reilly then added the income tax
    benefits of amortization over the covenant's estimated
    enforceable period of 5 years to determine the portion of the
    $2,050,000 sale price to be allocated to the covenant.
    Mr. Reilly performed these calculations twice, once assuming
    the most likely competition scenario from petitioner in the event
    it reentered the Asian and Pacific market, and a second time
    assuming the worst case competition scenario from petitioner.23
    Mr. Reilly estimated the values of the covenant under the most
    likely competition scenario and the worst case competition
    scenario at $620,000 and $630,000, respectively.   He then
    reconciled these differences and arrived at a final value of
    $620,000.
    We find two difficulties with Mr. Reilly's report and his
    calculations.   First, we are unsure whether Mr. Reilly's
    calculations and valuation of the covenant not to compete
    erroneously assumed that petitioner could reenter these Asian and
    Pacific markets again as "Mister Donut", despite the fact that
    petitioner had conveyed its existing franchise agreements,
    trademarks, and Mister Donut System to Duskin in the purchase
    agreement.   For instance, Mr. Reilly testified at trial that "The
    23
    Under the worst case of competition from petitioner, Mr.
    Reilly projected that petitioner's reentry into the Asian and
    Pacific market would be so competitive that the purchaser of
    petitioner's Mister Donut franchise business would be unable to
    open new franchises after 1 year.
    - 38 -
    value of the [Duskin's] business would be reduced by $620,000,
    due to the most likely competition from Mister Donut."    But
    petitioner had already transferred its rights to Mister Donut in
    the operating and nonoperating countries.    Assuming no covenant
    existed, and petitioner had chosen to reenter the donut market in
    these territories, it would have had to do so under a different
    name.24
    Second, Mr. Reilly computed the value of the covenant not to
    compete under both the most likely and the worst cases of
    competition without factoring in the likelihood of petitioner's
    competition into his calculations.     Although Mr. Reilly's report
    stated that there existed a less-than-50-percent chance of
    petitioner's reentering the Asian and Pacific market for such
    franchise operations, his calculations ignored the fact that
    competition was unlikely even without a covenant.
    Based on our review of the record, we conclude that $300,000
    of the sale price should be allocated to the covenant not to
    compete.   Respondent concedes that the amount allocable to the
    24
    In response to respondent's pretrial inquiry, petitioner
    stated that future competition from petitioner could reduce the
    net income of a buyer of Mister Donut's Asian and Pacific
    franchise operations by 40-45 percent. Petitioner attributed
    this reduction to the following: (1) Formulas for the bakery
    mixes, 10 percent; (2) ability to control suppliers, 30 percent;
    and (3) knowledge of the business and donut market, 5 percent.
    However, only the impact of the third factor, which petitioner
    determined would reduce a buyer's net income by only 5 percent,
    would presumably be attributable to the covenant not to compete,
    as the supplier contracts and trade secrets were assets sold to
    Duskin.
    - 39 -
    covenant not to compete constitutes foreign source income for
    purposes of computing petitioner's foreign tax credit limitation
    pursuant to section 904(a).
    Finally, petitioner incurred $107,491 of expenses in
    connection with the sale to Duskin but did not allocate any
    portion of the expenses to the sale of the covenant not to
    compete.   At trial, Mr. Schaefer testified that "It was my
    conclusion that we were selling assets, trademarks, good will,
    and selling expenses should be allocated to those * * * assets
    being sold.   The covenant not to compete is--I equate to kind of
    a performance contract.   We weren't selling anything; therefore,
    selling expenses should not be allocated to it."   On brief,
    respondent argues that to the extent a portion of the sale price
    is allocated to the covenant and treated as foreign source
    income, a pro rata share of the selling expenses must necessarily
    be allocated to the covenant, thus reducing petitioner's foreign
    source income.   See sec. 862(b).
    Section 1.861-8(b)(1), Income Tax Regs., provides that
    deductions are allocated to the class of gross income to which
    they are definitely related.   Section 1.861-8(b)(2), Income Tax
    Regs., provides that a deduction is "definitely related" to a
    class of gross income "if it is incurred as a result of, or
    incident to, an activity or in connection with property from
    which such class of gross income is derived."   Accordingly, we
    - 40 -
    hold that a pro rata portion of the selling expenses must be
    allocated to petitioner's sale of the covenant not to compete.
    An appropriate order will
    be issued.