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NABISCO BRANDS, INC. AND CONSOLIDATED SUBSIDIARIES, Petitioner v. COMMISSIONER OF INTERNAL REVENUE, RespondentNabisco Brands v. CommissionerDocket No. 26644-91
United States Tax Court T.C. Memo 1995-127; 1995 Tax Ct. Memo LEXIS 128; 69 T.C.M. (CCH) 2230;March 27, 1995, Filed*128 Decision will be entered under Rule 155.
This case involves the acquisition of the Life Savers Cos. (LS) by Nabisco Brands, Inc. (P). In 1981, P bought the LS trademarks and the LS business from Squibb. P paid a total of $ 53,746,648 for the LS trademarks, consisting of a $ 25 million initial payment and 10 annual payments totaling $ 28,746,648. P amortized the initial payment and deducted the annual payments under
sec. 1253, I.R.C. R concedes that about 25 percent of the annual payments are contingent on the productivity, use, or disposition of the trademarks, and, therefore, that P may deduct that portion of the payments under
sec. 1253(d)(1), I.R.C. Held , P's initial and annual payments are deductible undersec. 1253(d)(2), I.R.C. , because the contingent payments were a substantial element under the transfer agreement within the meaning ofsec. 1253(b)(2)(F), I.R.C. , and therefore Squibb retained a significant power, right, or continuing interest in the trademarks undersec. 1253(a), I.R.C. For petitioner: Wayne S. Kaplan,Thomas Kittle-Kamp , David A. Hyman,William A. Schmalzl ,Joel V. Williamson ,Stephen D. Katzman , andJeffrey B. Frishman .For respondent: William*129 S. Garofalo andPhillip A. Pillar .COLVINCOLVINMEMORANDUM FINDINGS OF FACT AND OPINION
COLVIN,
Judge : Respondent determined deficiencies in petitioner's Federal income tax of $ 2,016,773 for 1982 and $ 2,223,929 for 1983.Petitioner bought the Life Savers trademarks in 1981 as part of its purchase of the Life Savers business from Squibb, Inc. (Squibb). After concessions, the sole issue for decision is whether petitioner's payments to Squibb for the Life Savers trademarks are deductible under
section 1253 PetitionerIn 1982 and 1983, Nabisco Brands, Inc. (Nabisco), was the parent of the Nabisco group, an affiliated group of corporations (petitioner). Nabisco is a Delaware corporation. Its principal office was in Parsippany, *130 New Jersey, when it filed the petition.
The Nabisco group was formed on July 6, 1981, when corporations headed by Nabisco, Inc., and Standard Brands Inc., were combined. Following the combination, petitioner was one of the Nation's largest producers and distributors of foods, food ingredients, confectioneries, and beverages. On September 10, 1985, R.J. Reynolds Industries, Inc., bought the Nabisco group and changed its name to RJR Nabisco.
2.
Selecting a Buyer for the Life Savers Group In 1981, Squibb was a health care and consumer products company unrelated to the Nabisco group. Life Savers was one of Squibb's subsidiaries. Life Savers made and marketed several leading brands of hard candies such as Life Savers and Breath Savers, chewing gums such as Care*Free, Bubble Yum, Replay, and Beech-Nut, and other products.
During the 1970's, Squibb decided to concentrate on its health care business. Squibb decided in early 1981 to sell the Life Savers group. In April 1981, Squibb employed the investment banking firm of Brown Bros. Harriman & Co. (Brown Bros.) to help it sell the Life Savers group. By July 1981, Brown Bros. had approached several possible buyers of the Life*131 Savers group, including Rowntree Mackintosh Ltd. (Rowntree) (a leading United Kingdom foods company) and petitioner.
3.
Petitioner's Consideration of Acquisition of the Life Savers Group The first meeting between petitioner and Brown Bros. regarding petitioner's possible purchase of the Life Savers group was on July 30, 1981. Attending for petitioner were H.F. Powell (Powell), a Nabisco senior vice president and its principal financial negotiator for corporate acquisitions and divestitures; and Dean Posvar (Posvar), a Nabisco vice president who headed its business planning department. Posvar recommended to petitioner's top management that petitioner seriously consider buying the Life Savers group and that it study the possible acquisition more intensively. F. Ross Johnson, petitioner's chief operating officer, approved this recommendation in September 1981.
Petitioner began a detailed study of the contemplated purchase. On October 5 and November 2, 1981, Squibb gave petitioner financial statements for 1979 and 1980, and performance reports through Life Savers' third quarter of 1981. Squibb had given petitioner its 1981 third quarter sales projections earlier. In its*132 estimates for the third quarter of 1981, Squibb underestimated domestic sales by Life Savers by $ 338,000 out of total sales of $ 75,613,000.
Petitioner engaged the consulting firm of MCA Development Agency (MCA) to make a comprehensive market analysis of the Life Savers group. The MCA analysis included much of the data Squibb had provided earlier and additional data. It included analyses of confections markets, consumers, competition, and advertising and promotion.
4.
Negotiations to Buy the Life Savers Trademarks Petitioner believed the Life Savers trademarks were indispensable to Life Savers' business success. Petitioner would not have bought the Life Savers group if it could not also buy the Life Savers trademarks. Petitioner preferred to buy Life Savers' assets, primarily to avoid assuming Life Savers' liabilities. Squibb preferred to sell Life Savers' stock so it would transfer Life Savers' liabilities to petitioner.
Petitioner's principal negotiators were Powell, who handled the financial aspects of the negotiations, and Keith Thompson (Thompson), from Nabisco's legal department. J. Thomas Pearson (Pearson), Nabisco's vice president for taxation, also assisted*133 petitioner. Squibb's principal negotiators were J. Elliston Murray, Squibb's controller, who handled the financial aspects of the negotiations for Squibb, and Daniel Cuoco, Squibb's assistant general counsel.
Pearson suggested to Powell and Thompson that petitioner buy the Life Savers trademarks in a way that would permit it to deduct the purchase price of the trademarks under
section 1253 . Pearson suggested a separate sale of the Life Savers trademarks. Powell proposed to Squibb that petitioner buy the Life Savers trademarks. Squibb did not accept that proposal when it was first raised.The prospective buyers of the Life Savers group submitted written bids to Squibb on November 6, 1981. Petitioner bid $ 227 million for the stock of the Life Savers group. After it received the bids, Squibb told petitioner and Rowntree that it would choose one of them to buy the Life Savers group. Squibb, however, wanted to negotiate further. Squibb wanted to obtain the highest possible price for the Life Savers group and to sell it by the end of 1981. Squibb wanted substantial deferred payments rather than immediate cash for the Life Savers group. Petitioner and Squibb were initially unable*134 to agree on the price for the Life Savers group.
Pearson concluded that a separate purchase of the Life Savers trademarks, if structured to comply with
section 1253 , would generate future tax deductions for petitioner with a 1981 present value of about $ 9 million; this would let petitioner raise its offering price and enhance its prospects of outbidding Rowntree. Petitioner raised the amount it was willing to pay for the Life Savers group by $ 18 million.Squibb knew that petitioner intended to obtain a tax benefit under
section 1253 from the trademark agreement. Both parties believed that if they structured the Life Savers' sale to comply withsection 1253 , Squibb would treat the payments as ordinary income rather than long-term capital gain.5.
The Purchase Agreement Squibb chose petitioner to buy the Life Savers group. As a result of the negotiations, Squibb and petitioner agreed to structure the transaction as a sale of the shares of Life Savers and other members of the Life Savers group, and a separate sale of the Life Savers trademarks for an initial payment of $ 25 million and annual payments for 10 years. The parties designed the annual payments formula to *135 reduce Squibb's risk by varying the payment rate based on the amount of sales,
Sales Contingent payment Contingent payment (in millions) % rate--years 1-5 % rate--years 6-10 From: To: 0 $ 50 2.10 1.75 $ 50 75 1.70 1.40 75 100 1.50 1.25 100 125 1.25 1.05 125 150 1.05 .90 150 175 .75 .60 175 200 .65 .55 200 225 .55 .45 225 250 .40 .35 250 275 .30 .25 275 300 .20 .20 300 and over .01 .01 Petitioner projected that its annual payments under the formula would be more than 50 percent of the amount that it would pay for the trademarks, and thus it would comply with
section*136 1253(b)(2)(F) , as interpreted bysection 1.1253-2(d)(6), Proposed Income Tax Regs. ,36 Fed. Reg. 13148, 13151 (July 15, 1971). Pearson believed that the annual payments would total more than $ 25,000,000, and thus the 50-percent requirement of the proposed regulation would be met, and that petitioner would pay little on sales above Life Savers' historical level (approximately $ 275 million) on the theory that future sales above that level would result from petitioner's efforts.The parties expected that sales of the trademarked products would be at least as great through the term of the trademark agreement as they were in 1981 ($ 271.2 million) and that petitioner's 10 annual payments to Squibb would be at least $ 28,208,000. *137 The annual payments that Squibb was to receive under the trademark agreement would vary to some extent based on the levels of petitioner's future sales of the trademarked products. For example, if sales fell by $ 78,200,000 to $ 193 million, annual payments would fall by $ 346,600 for the first 5 years and $ 291,500 for the second 5 years. *138 Nabisco subsidiary and the Life Savers trademarks to petitioner. The second closing involved the sales of various foreign subsidiaries in the Life Savers group.
6.
Terms of the Trademark Agreement a.
Best Efforts Clause The trademark agreement required petitioner to use its reasonable best efforts to maintain or increase sales of Life Savers products (best efforts clause). The 33-Percent Option
The trademark agreement*139 included an elective remedy to encourage petitioner to maintain or increase sales of trademarked products. Squibb could elect the remedy if sales of any of the trademarked products fell below 33 percent of the 1981 sales level. *140 The 33-percent option was intended to accommodate Squibb's desire to secure its expected future payments and petitioner's desire not to have Squibb interfere in its business operations.
Sales of Life Savers products subject to the trademark agreement totaled $ 271.2 million in 1981. If Squibb had elected the 33-percent option based on $ 271.2 million of sales, petitioner's annual payment to Squibb would have been $ 3,076,100 *141 Petitioner and Squibb believed that, absent petitioner's neglect or mismanagement, circumstances would have to have been very different from what petitioner and Squibb forecast for sales to drop by more than two-thirds from the 1981 level. If such a drop had appeared imminent, the 33-percent option gave petitioner an incentive to stem the decline.
c.
Transfer Option Squibb had two options under the trademark agreement if petitioner proposed to transfer any of the Life Savers trademarks or business to a third party. Squibb could: (i) Continue to accept annual payments from the third party under the annual payments formula based on actual sales of the transferred product, or (ii) require petitioner to continue making annual payments based on 1981 sales of the transferred product (the transfer option). *142 d.
Points Relating to Both the 33-Percent Option and the Transfer Option Petitioner and Squibb made no agreement about whether Squibb would elect under the 33-percent option or the transfer option if either became exercisable.
The trademark agreement required petitioner to certify sales of trademarked products and calculate its payments to Squibb each year. *143 7.
Life Savers' Sales Petitioner's analysts believed that Squibb had neglected Life Savers for several years and overpriced Life Savers' products. Petitioner believed this caused Life Savers sales to decline from 1979 to 1981 and that the decline was reversible with good management.
The net sales of trademarked products on which petitioner's annual payments to Squibb were based (or, for years before 1982, upon which such payments would have been based if the agreement had been in effect) were as follows:
Sales Sales Year (in millions) Year (in millions) 1973 $ 99.5 1983 $ 283.0 1974 120.0 1984 303.7 1975 156.8 1985 306.7 1976 198.9 1986 305.2 1977 256.4 1987 349.6 1978 277.8 1988 373.1 1979 279.9 1989 385.1 1980 279.4 1990 395.6 1981 271.2 1991 415.9 1982 266.5 Life Savers had strong trademarks and established market shares in 1981. Petitioner and Squibb expected sales of the trademarked products to increase during the term of the trademark agreement. However, this was not guaranteed. Life Savers' sales revenues increased from 1973 to 1979, but dropped by 4.8 percent from 1979 to 1982. Life Savers spent less*144 on advertising and promotion in 1979 and 1980 than its competitors.
As shown by the following charts, from 1977 to 1980 the number of units of Life Savers' products sold in the United States declined, but sales revenues increased:
Life Savers U.S. Sales: Unit Volume (millions of boxes) 1977 1978 1979 1980 Life Savers candy 38.9 33.4 30.7 27.5 Breath Savers 0.8 0.9 3.5 4.2 Sweet Nothings 1.2 1.8 Lollipops 3.7 3.9 4.2 3.7 Care*Free 30.9 31.0 27.2 21.6 Supradent 1.6 Replay 1.5 Bubble Yum 26.7 24.8 21.5 16.9 Beech-Nut gum 5.6 3.8 3.0 2.3 Fruit Stripe gum 3.7 3.8 2.3 1.6 Life Savers gum 1.3 0.2 -- -- Vend 12.4 13.7 12.1 9.9 Military 3.5 3.8 3.6 3.4 Other 3.1 2.2 2.0 1.8 Total units sold 130.6 121.5 111.3 97.8 Life Savers U.S. Sales: Revenues (millions of dollars) 1977 1978 1979 1980 Life Savers candy $ 67.9 $ 74.6 $ 80.5 $ 76.6 Breath Savers 0.9 2.2 12.2 17.8 Sweet Nothings 5.3 6.9 Lollipops 8.7 8.7 7.8 7.8 Care*Free 59.3 72.4 67.7 61.6 Supradent 5.4 Replay 4.3 Bubble Yum 75.0 69.9 61.4 58.4 Beech-Nut gum 8.3 6.7 5.7 4.5 Fruit Stripe gum 5.7 7.0 4.5 2.9 Life Savers gum 1.7 -- -- -- Vend 15.9 22.2 21.2 18.7 Military 6.2 8.2 8.2 8.9 Other 6.8 5.9 5.4 5.5 Total units sold 256.4 277.8 279.9 279.3 *145 The market share of Life Savers candy fell from just under 40 percent in 1976 to about 31 percent in 1980. Sales revenues were $ 66.7 million in 1976, and $ 76.6 million in 1980.
Care*Free sugarless chewing gum was introduced in 1966. It declined in unit volume and revenues from 1978 to 1980 because it was reformulated without saccharin and there was a lack of marketing support for it.
Sales of Bubble Yum, a soft sugared bubble gum which was introduced nationally in 1976, dropped from 1977 to 1980 and again in recent years in part because of competition from American Chicle's Bubblicious (introduced in 1977) and Wrigley's Hubba Bubba (introduced in 1979). From 1981 to 1991, Bubble Yum sales were relatively stable.
Sales of several of Life Savers' lesser products declined. Sales of Beech-Nut chewing gum, introduced in the 1920's or 1930's, fell from $ 16 million in 1975 to $ 4.5 million in 1980. Sales of Fruit Stripe chewing gum, introduced in the 1920's or 1930's, fell from $ 9.1 million in 1975 to $ 2.9 million in 1980. Sales of Life Savers chewing gum, introduced in 1973, dropped from $ 8.3 million in 1973 to $ 1.7 million in 1977. The product was discontinued in 1978. *146 Sales of Replay chewing gum fell from about $ 7 million in 1981 until it was discontinued in 1988. Sales of Supradent, Sweet Nothings, Life Savers Sours, and Sour Bites were discontinued in 1985. Sales of Pine Bros. candy were discontinued in 1989.
8.
Business Risks for Life Savers Products Life Savers operated in competitive markets. Its sales were subject to the usual risks of other businesses. When petitioner bought Life Savers, the exposure of the trademarked products to business risks was similar to that of other successful trademarked products. A buyer of a product or a business cannot predict the future with certainty; acquired products sometimes fail. Life Savers' products faced several business risks, including competition from other rack goods and new products, management decisions, cannibalization, *147 9.
Tax Treatment of the Trademark Payments by Petitioner and Squibb Petitioner made 10 annual payments to Squibb under the trademark agreement. Petitioner paid the following amounts: