Heath v. Consumer Protection , 2023 UT App 45 ( 2023 )


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    2023 UT App 45
    THE UTAH COURT OF APPEALS
    MICHAEL DANIEL HEATH, HEATH ENTERPRISE, INC. AND HEATH
    ENTERPRISES UTAH, INC.,
    Appellants,
    v.
    DIVISION OF CONSUMER PROTECTION
    AND DEPARTMENT OF COMMERCE,
    Appellees.
    Opinion
    No. 20210362-CA
    Filed April 27, 2023
    Fifth District Court, Cedar City Department
    The Honorable Matthew L. Bell
    No. 170500129
    James W. Jensen, Attorney for Appellants
    Sean D. Reyes and Stanford E. Purser,
    Attorneys for Appellees
    JUDGE MICHELE M. CHRISTIANSEN FORSTER authored this Opinion,
    in which JUDGES DAVID N. MORTENSEN and RYAN M. HARRIS
    concurred.
    CHRISTIANSEN FORSTER, Judge:
    ¶1      The Utah Division of Consumer Protection (the Division)
    issued two citations against Michael Daniel Heath (Mr. Heath),
    Heath Enterprise, Inc., and Heath Enterprises Utah, Inc.,
    (collectively, Heath) for numerous violations of the Utah
    Administrative Code and the Utah Consumer Sales Practices Act
    (UCSPA). After exhausting its administrative remedies, Heath
    filed a petition for review in the district court challenging the
    citations. The district court found nine violations and fined Heath
    $20,000. On appeal, Heath raises numerous challenges to the
    court’s ruling, which we largely reject. However, we vacate three
    Heath v. Consumer Protection
    of the violations—one of them because the district court
    inappropriately found it sua sponte and two others because the
    court evaluated them using the wrong mens rea standard. We
    remand for the court (1) to reevaluate the two violations under the
    appropriate mens rea standard and (2) to determine whether
    Heath’s fine should be reassessed in light of the vacated
    violations.
    BACKGROUND
    ¶2     Mr. Heath is the owner of Heath Enterprise, Inc. and Heath
    Enterprises Utah, Inc., which operate an auto repair shop in New
    Harmony, Utah, called Freeway Tire. As part of their sales efforts,
    Mr. “Heath and his Freeway Tire employees engage in a business
    practice that [Mr.] Heath calls ‘merchandising the island,’ which
    involves pointing out to drivers who stop at Freeway Tire any
    possible problems with their vehicles (like worn tires) and
    offering to fix those problems.” Freeway Tire employees are paid
    on commission rather than based on an hourly wage or salary.
    ¶3      In response to complaints it received about Freeway Tire,
    the Division conducted an investigation and issued two citations
    against Heath for violations of the UCSPA. Following two
    hearings, an administrative law judge (ALJ) found that Heath had
    committed numerous violations of the UCSPA. The ALJ’s
    findings and conclusions were affirmed by the Department of
    Commerce. After exhausting its administrative remedies, Heath
    filed petitions for judicial review with respect to both citations in
    district court. The district court consolidated the cases.
    ¶4    In the course of a two-day trial de novo, the district court
    heard evidence of violations relating to four of Freeway Tire’s
    customers: Anderson, Wagner, Smith, and Albert.
    ¶5     Anderson stopped at Freeway Tire to buy ice. A Freeway
    Tire employee approached him and told him that the two front
    tires on his motorhome had cracks and should be replaced. The
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    Heath v. Consumer Protection
    employee verbally quoted Anderson $600 for the new tires, and
    Anderson agreed, but the employee did not provide Anderson
    anything in writing or obtain his signature on a written estimate.
    When Anderson returned to pay after the work was done, he
    received an invoice for $1,121.54. Anderson signed the invoice
    and paid by credit card.
    ¶6      Wagner’s tire went flat near New Harmony, Utah, while he
    was moving across the country with all his possessions in his car,
    and went to Freeway Tire for repairs. A Freeway Tire employee
    recommended that Wagner replace both front tires as well as his
    left half-axle. The employee gave a verbal estimate of $1,200, and
    Wagner agreed. The next day, the employee called Wagner and
    told him he needed a second new half-axle and increased the
    estimate to $1,500. The employee later called a second time and
    told Wagner he needed new front brakes and rotors and increased
    the estimate to $1,800. Wagner verbally agreed to each new
    estimate. Wagner did not provide any written authorization for
    any of the repairs prior to the time they were performed. Upon
    returning to pick up his car, Wagner was presented with two
    invoices totaling $2,829.27. Wagner signed the invoices at that
    time. The employee who helped Wagner claimed at trial that he
    had given Wagner “the exact amount” of both invoices over the
    phone. Wagner later filed a customer complaint with his credit
    card company, which ultimately refunded him $600.
    ¶7       Smith was towing a trailer through Utah when he stopped
    at Freeway Tire for gas. While Smith was pumping gas, a Freeway
    Tire employee approached him and told him his trailer was
    making a noise when he pulled up. The employee offered to
    inspect the trailer, to which Smith agreed. The employee then
    pulled the trailer into the garage and began removing parts from
    it, telling Smith they were broken and needed to be replaced. The
    employee wrote an estimate of $468 for parts and $150 for labor
    on a scrap of paper. Smith agreed to the amount but did not sign
    the paper. After completing the repairs, the employee gave Smith
    an invoice for $1,343.23. Despite protesting the amount, Smith
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    Heath v. Consumer Protection
    ultimately signed the invoice and paid. At trial, the employee
    stated that the quote was “per side.”
    ¶8      Albert was driving a truck and towing a trailer to Arizona
    on I-15 when an employee of Freeway Tire flagged him down. The
    employee told Albert that the right rear tire on his trailer was
    “wobbling so badly it looked like it was about to fall off” and that
    something was wrong with the trailer’s shackle. The employee
    directed Albert to follow him back to Freeway Tire. At Freeway
    Tire, another employee told Albert that the trailer’s shock
    absorber was blown out and “strongly recommended” that he
    replace all four shocks “to make sure he had a safe journey.” The
    employee told Albert that he “had shocks in stock that were
    correct for Albert’s trailer.” He told Albert that “it was common
    for RVs to have this particular shock and the shock has to be
    ‘custom ordered,’” so the employee “kept them on hand so he
    could fix RVs.” The employee said the shocks were “heavy duty,
    custom ordered” and cost $365 a pair. The employee later denied
    telling Albert that his trailer was unsafe or that the shocks were
    special order. 1 Albert did not receive a written estimate of repairs
    until they were completed. After the repairs were finished, the
    employee gave Albert an invoice for $1,018.10. Albert signed the
    invoice and paid with a credit card.
    ¶9     For various reasons, Albert suspected Freeway Tire had
    not been forthright with him. Upon arriving home, he contacted a
    local parts store and learned that the shocks cost less than $30 each
    and that they were neither a custom part nor heavy duty. An
    expert at trial testified that shock absorbers were not necessary for
    safety on Albert’s trailer and that most RVs do not have shocks at
    all. Another expert testified that broken shocks could be removed
    rather than replaced.
    1. Neither the parties nor the district court attempted to
    distinguish between “custom” and “special” order and used the
    terms interchangeably, so for purposes of this opinion, we do the
    same.
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    Heath v. Consumer Protection
    ¶10 Mr. Heath testified that he considers a “special order” to be
    anything that he orders “in a greater quantity than his supplier
    has on hand at a given time.” Heath’s expert similarly testified
    that “‘special order’ means anything he needs to make sure he
    gets in, and can include things that he keeps in stock on his
    shelves.” An expert witness for the Division of Consumer
    Protection, on the other hand, testified that a special order is
    something “ordered for a specific customer” and that an item is
    not a special order if “several are kept in inventory.” Albert
    believed a special order was something not readily available in
    stores.
    ¶11 After trial, the Division moved to amend one of its citations
    to add a new rule violation it had not previously alleged—that
    Heath had intentionally understated costs to Smith.
    ¶12 In a lengthy written ruling entered after trial, the district
    court found that Heath had committed the following nine
    violations:
    1. Materially misstating the estimate of the cost to repair
    Anderson’s vehicle in violation of rule R152-11-5(A)(10) of
    the Utah Administrative Code;
    2. Failing to obtain Anderson’s express authorization prior to
    performing repairs to his vehicle in violation of rule R152-
    11-5(A)(1);
    3. Knowingly making material misstatements in estimating
    the cost to repair Wagner’s vehicle in violation of rule
    R152-11-5(A)(10);
    4. Failing to obtain Wagner’s express authorization for the
    repairs to his vehicle prior to performing them in violation
    of rule R152-11-5(A)(1);
    5. Knowingly making material misstatements in estimating
    the cost to repair Smith’s vehicle in violation of rule R152-
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    Heath v. Consumer Protection
    11-5(A)(10) (the new rule violation raised by the Division
    after trial) or, alternatively, knowingly charging Smith for
    repairs to which he did not previously agree in violation of
    Utah Code section 13-11-4(2)(r);
    6. Knowingly failing to obtain Smith’s express authorization
    for the repairs to his vehicle prior to performing them in
    violation of rule R152-11-5(A)(1);
    7. Knowingly misrepresenting to Albert that his trailer was
    dangerous in violation of rule R152-11-5(A)(9);
    8. Knowingly misrepresenting to Albert that his shocks were
    special order in violation of Utah Code section 13-11-
    4(2)(d), which prohibits representing that the subject of a
    consumer transaction was “available to the consumer for a
    reason that does not exist,” and Utah Code section 13-11-
    4(2)(b), which prohibits representing that the subject of a
    consumer transaction was “of a particular standard,
    quality, grade, style, or model” when it was not; and
    9. Knowingly misrepresenting to Albert that the shocks were
    “the exactly right shock” for his trailer in violation of Utah
    Code section 13-11-4(2)(b).
    The ninth violation identified by the court was not raised by the
    Division but was found sua sponte by the district court.
    ¶13 In assessing the appropriate penalty, the court found that
    Heath’s conduct had spanned multiple years, Heath had targeted
    vulnerable drivers far from home, its violations had caused
    substantial harm to individual consumers, it had not cooperated
    with investigation efforts, it had a long history of consumer
    complaints, it had done little to change its conduct, it had engaged
    in business practices that incentivize employees to engage in
    illegal conduct, and it had made minimal effort to mitigate the
    harm it caused because of the revenue it stood to make by
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    Heath v. Consumer Protection
    continuing its deceptive practices. Based on these findings, the
    district court imposed a fine of $20,000 against all defendants
    jointly and severally and permanently enjoined Heath from
    engaging in further violations of the UCSPA.
    ISSUES AND STANDARDS OF REVIEW
    ¶14 First, Heath challenges the district court’s consideration of
    matters not raised in the administrative proceedings, asserting
    that the court exceeded the scope of its de novo review. “Whether
    a court has authority to resolve an issue between the parties is a
    question of law,” which we review for correctness. Warner v.
    Warner, 
    2014 UT App 16
    , ¶ 14, 
    319 P.3d 711
    .
    ¶15 Second, Heath argues that the district court misinterpreted
    rule R152-11-5(A)(1) of the Utah Administrative Code when it
    interpreted that provision to require suppliers to obtain a
    customer’s express authorization prior to performing automotive
    repairs. We review the interpretation of administrative rules for
    correctness. See Utah Chapter of Sierra Club v. Air Quality Board,
    
    2009 UT 76
    , ¶ 13, 
    226 P.3d 719
    .
    ¶16 Third, Heath argues that the district court applied the
    wrong mens rea standard in finding violations of rule R152-11-
    5(A)(10). This issue also involves the interpretation of an
    administrative rule, which we review for correctness. See 
    id.
    ¶17 Fourth, Heath challenges the district court’s findings 2 that
    Freeway Tire employees made misrepresentations in telling
    Albert that his trailer was in a dangerous condition and that the
    shocks sold to him were special order. “We review a court’s
    2. Heath attempts to frame these issues as legal challenges to the
    district court’s interpretation of the administrative rules and the
    Utah Code. However, we agree with the Division that these issues
    are more properly characterized as challenges to the district
    court’s factual findings and therefore review them as such.
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    Heath v. Consumer Protection
    findings of fact for clear error . . . .” Seamons v. Wiser, 
    2020 UT App 33
    , ¶ 11, 
    462 P.3d 387
    .
    ¶18 Finally, Heath challenges the district court’s determination
    that Mr. Heath was a supplier, as defined by Utah Code section
    13-11-3(6), who could be held jointly and severally liable for the
    violations. The parties dispute whether this is a legal or factual
    question, but because we ultimately decline to consider the issue
    on grounds of inadequate briefing, we need not resolve their
    dispute.
    ANALYSIS
    I. De Novo Review
    ¶19 Heath’s first argument concerns matters addressed by the
    district court that Heath believes were beyond the scope of the
    court’s authority to consider on de novo review from an
    administrative proceeding. There are two parts to this argument:
    first, that the court lacked authority to consider alleged violations
    not raised in the administrative proceedings and, second, that the
    court lacked authority to consider mens rea evidence regarding
    violations the Division maintained did not require a mens rea
    element.
    A.     New Violations
    ¶20 Heath first alleges that the district court erred by
    considering violations that were not raised in the administrative
    proceedings in its de novo review: (1) the new violation relating
    to Smith raised by the Division for the first time after trial and (2)
    the additional violation relating to Albert that the district court
    recognized, sua sponte, for the first time after trial.
    ¶21 Our supreme court has held that in “an action for judicial
    review of final agency action, . . . unpreserved claims are
    foreclosed.” Friends of Great Salt Lake v. Utah Dep’t of Nat. Res., 2017
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    Heath v. Consumer Protection
    UT 15, ¶ 60, 
    393 P.3d 291
    . “Only those issues that were brought to
    the factfinder’s attention at the administrative level may be
    litigated in the de novo review in the district court.” Taylor-West
    Weber Water Improvement Dist. v. Olds, 
    2009 UT 86
    , ¶ 12, 
    224 P.3d 709
    ; accord Friends, 
    2017 UT 15
    , ¶ 58. As “review implies an analysis
    of the claims and defenses raised in the proceeding under
    review,” the “failure to preserve . . . claims . . . is accordingly
    preclusive of [an] attempt to assert them in an amended
    complaint.” Friends, 
    2017 UT 15
    , ¶ 59.
    ¶22 With regard to the Smith violation, the district court
    granted the Division’s request “to amend its administrative
    citation to conform to proof after trial pursuant to” rule 15 of the
    Utah Rules of Civil Procedure. See generally Utah R. Civ. P. 15(b)(1)
    (permitting a party to amend its pleadings “to conform them to
    the evidence and to raise an unpleaded issue”). While we question
    whether rule 15 could appropriately be used to amend the
    original administrative citation, any error in amending the
    citation was harmless in light of the fact that the district court
    found this violation as an “alternative” to its determination that
    Heath knowingly charged Smith for repairs to which he did not
    previously agree in violation of Utah Code section 13-11-4(2)(r),
    an allegation that was raised and adjudicated during the
    administrative proceedings.
    ¶23 As to the court’s sua sponte determination that Heath
    violated Utah Code section 13-11-4(2)(b) by knowingly
    misrepresenting to Albert that the shocks were “the exactly right
    shock” for his trailer, we agree with Heath that such a
    determination was beyond the scope of the court’s authority.
    Because this violation was neither contained in the administrative
    citation nor considered in the administrative proceedings, it could
    also not be considered in the first instance in the district court.
    Thus, we vacate the court’s findings and conclusions regarding
    this violation and direct it, on remand, to assess whether the
    absence of this violation affects its ruling as to the appropriate fine
    to impose.
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    Heath v. Consumer Protection
    B.     Mens Rea Evidence
    ¶24 Continuing with its assertion that de novo review must be
    limited to issues raised in the underlying administrative
    proceeding, Heath also argues that the district court should not
    have considered any evidence of its knowledge or intent to violate
    the Division’s regulations or the UCSPA. Heath maintains that the
    Division’s administrative citations did not plead, and argument
    in the administrative proceedings did not preserve, the
    knowledge or intent element in the course of administrative
    review and, instead, the Division “vehemently argued that
    knowledge or intent was not required for Rule violations.” Heath
    therefore asserts that any argument regarding the knowledge or
    intent element for each violation was not preserved for the district
    court’s review.
    ¶25 But the fact that the Division took the position that proof of
    knowledge or intent was not required for certain violations does
    not mean that the issue of whether Heath had the necessary mens
    rea was unpreserved or inadequately pleaded. “An issue is
    preserved by presenting it to the [tribunal] in such a way that the
    [tribunal] has an opportunity to rule on that issue.” Fort Pierce
    Indus. Park Phases II, III & IV Owners Ass’n v. Shakespeare, 
    2016 UT 28
    , ¶ 13, 
    379 P.3d 1218
     (quotation simplified). Moreover, the
    adequacy of a pleading depends not on the use of “magic words
    . . . in the pleadings” but on “whether the [tribunal] and the
    parties were aware of the issues involved.” Jones, Waldo, Holbrook
    & McDonough v. Dawson, 
    923 P.2d 1366
    , 1374 (Utah 1996)
    (quotation simplified).
    ¶26 In ruling on Heath’s argument that any evidence of
    knowledge or intent should be disregarded, the district court
    found that “[w]hile the Division did not use the words
    ‘knowingly or intentionally’ in its administrative citations when
    alleging the separate counts . . . , the administrative citations
    alleged, in sufficient detail, the specific conduct comprising the
    alleged violations and the knowing or intentional conduct.” The
    court also found that Heath “raised the issue of knowledge and
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    Heath v. Consumer Protection
    intent with respect to all violations at the administrative hearings,
    such that the issue was fully presented and briefed multiple times
    at the administrative level by both parties.” Heath does not
    challenge this finding by the district court or point us to any
    evidence of knowledge and intent provided to the district court
    that was not presented to the ALJ and the Department of
    Commerce. Thus, we have no basis to conclude that the district
    court erred in considering evidence of Heath’s knowledge and
    intent on de novo review.
    II. Express Authorization
    ¶27 Heath next argues that the district court erred by
    concluding that a supplier violates rule R152-11-5(A)(1) of the
    Utah Administrative Code when it does not obtain a customer’s
    express authorization prior to performing repairs. “We review
    administrative rules in the same manner as statutes. Therefore, we
    interpret the rule as a whole, giving effect to each word, and
    harmonizing the various parts wherever possible.” Dorsey v.
    Department of Workforce Services, 
    2012 UT App 364
    , ¶ 12, 
    294 P.3d 580
     (quotation simplified), aff’d, 
    2014 UT 22
    , 
    330 P.3d 91
    .
    ¶28 Rule R152-11-5(A)(1) states that it is “a deceptive act or
    practice” to “[f]ail to obtain the consumer’s express authorization
    for repairs, inspections, or other services.” Utah Admin. Code
    R152-11-5(A)(1). It further requires that the authorization “be
    obtained only after the supplier has clearly explained to the
    consumer the anticipated repairs, inspection or other services to
    be performed, the estimated charges for those repairs, inspections
    or other services, and the reasonably expected completion date of
    such repairs, inspection or other services to be performed.” 
    Id.
    Finally, for any services over $50, “a transcript or copy of the
    consumer’s express authorization shall be provided to the
    consumer on or before the time that the consumer receives the
    initial billing or invoice.” 
    Id.
     “Express authorization” is defined as
    “a written agreement signed [or electronically authorized] by the
    consumer.” 
    Id.
     R152-11-1(B)(3).
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    Heath v. Consumer Protection
    ¶29 Heath asserts that so long as it obtains a customer’s express
    authorization at the same time it provides an invoice for services,
    it has complied with rule R152-11-5(A)(1) and that it need not
    obtain express authorization prior to completing services.
    However, we agree with the district court that this reading of the
    rule is inconsistent with its language and that the rule should
    instead be read to require a customer’s express authorization
    prior to the time repairs begin.
    ¶30 By its plain language, the rule requires a supplier to obtain
    the express authorization “after the supplier has clearly explained
    to the consumer the anticipated repairs, inspection or other
    services to be performed, the estimated charges for those repairs,
    inspections or other services, and the reasonably expected completion
    date of such repairs, inspection or other services to be performed.”
    
    Id.
     R152-11-5(A)(1) (emphasis added). This emphasized language
    suggests that the customer will provide the authorization before
    services are completed. Otherwise, there would be no need to
    inform the customer of the anticipated services and repairs, the
    estimated cost, or the expected completion date; if the customer
    provides express authorization after services are complete, then
    this information would already be known. As the district court
    correctly noted, if the repairs have already been performed, they
    “would no longer be ‘anticipated,’ the completion date would no
    longer be ‘expected,’ and the charges would be known rather than
    ‘estimated.’” Further, the rule’s language requiring that the
    customer be provided with “a copy” of their express
    authorization on or before the time they receive their invoice
    suggests that the express authorization is something that would
    be given prior to the services being performed rather than
    something      the    customer     would     receive     and    sign
    contemporaneously with receiving an invoice.
    ¶31 Notably, the following subsection of the rule also makes it
    a deceptive practice not to obtain express authorization “for
    additional, unforeseen, but necessary, repairs, inspections, or
    other services” amounting to 10% or more of the original estimate.
    
    Id.
     R152-11-5(A)(2). If all that was needed for an express
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    Heath v. Consumer Protection
    authorization was final approval after all services are completed,
    there would be no need to require intermediate approval for
    additional repairs exceeding the initial estimate.
    ¶32 Having reviewed the language of the rule, we conclude
    that the only reasonable interpretation is that it requires suppliers
    to obtain express authorization prior to performing services.
    Accordingly, the district court did not err in determining that
    Heath’s knowing failure to obtain such authorization from
    Anderson, Wagner, and Smith violated rule R152-11-5(A)(1).
    III. Mens Rea
    ¶33 Heath’s next argument concerns the mens rea required for
    a violation of rule R152-11-5(A)(10). This rule prohibits
    “[i]ntentionally understat[ing] or . . . materially [misstating] the
    estimated cost of repairs, inspections, or other services.” Utah
    Admin. Code R152-11-5(A)(10). While the district court found that
    Heath committed three such violations with respect to Anderson,
    Wagner, and Smith, 3 the court found that it did so “knowingly.”
    The Division concedes that “the district court stated the wrong
    mens rea standard.” We therefore vacate the district court’s
    conclusions regarding Anderson and Wagner and remand for the
    limited purpose of allowing the court to reassess the Division’s
    allegations under the appropriate standard and determine
    whether Heath’s misstatements to Anderson and Wagner were
    intentional.
    3. The district court’s finding that Heath “knowingly materially
    misstated the estimate of the cost of repairs to Smith’s vehicle . . .
    by giving an estimate for only half the vehicle without clearly
    informing Smith that this was only a half estimate” was an
    alternative to the court’s finding that Heath knowingly charged
    Smith for repairs to which Smith did not previously agree. See
    supra ¶¶ 12, 22. Because we affirm that alternative finding, our
    limited remand does not require the court to reassess the alleged
    rule R152-11-5(A)(10) violation relating to Smith.
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    IV. Challenges to Factual Findings
    ¶34 Heath next challenges the district court’s findings that its
    employees knowingly made misrepresentations when they told
    Albert (1) that his trailer was in a dangerous condition and (2) that
    the shocks were a custom order. However, these challenges
    amount merely to a rearguing of the evidence presented at trial
    and do not demonstrate that the district court clearly erred.
    ¶35 “A trial court’s factual determinations are clearly
    erroneous only if they are in conflict with the clear weight of the
    evidence, or if this court has a definite and firm conviction that a
    mistake has been made.” Kimball v. Kimball, 
    2009 UT App 233
    ,
    ¶ 14, 
    217 P.3d 733
     (quotation simplified). “A party who fails to
    identify and deal with supportive evidence will never persuade
    an appellate court to reverse under the deferential standard of
    review that applies to factual findings.” Eskelsen v. Theta Inv. Co.,
    
    2019 UT App 1
    , ¶ 40, 
    437 P.3d 1274
     (quotation simplified).
    ¶36 Here, Heath merely identifies the evidence that supports
    its assertion that Albert’s broken shocks did in fact present a
    dangerous condition and that identifying the shocks as a custom
    order was not a misrepresentation. It does not deal with the
    contrary evidence on which the district court relied.
    ¶37 With respect to the safety representation, the district court
    cited evidence that shocks are not necessary for a trailer’s safety
    and that a broken shock can be removed rather than replaced.
    Based on this evidence, the district court found that “Albert’s
    trailer did not require replacing the shocks to remedy a dangerous
    condition,” contrary to the representations of Heath’s employees,
    and that Heath’s employees falsely told Albert “the trailer was
    unsafe without new shocks” because they “had a financial
    incentive . . . to instill in the potential customer a sense of urgency
    to have repairs done at Freeway Tire, because Freeway Tire paid
    mechanics only on commission.” The evidence was sufficient to
    support a determination that Heath’s employees misrepresented
    to Albert that his trailer was unsafe.
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    ¶38 With respect to the “custom order” representation, the
    court acknowledged that there was conflicting evidence about the
    meaning of custom or special order. Both Albert and his expert
    testified that they considered “special order” to mean something
    that was not readily available in stores. The court rejected the
    testimony of Heath’s expert and Mr. Heath regarding their
    understanding of special order because it did not consider their
    definition to be consistent with how “a reasonable consumer
    would understand that term.” The court found that Heath’s
    employee “made the representation to quell Albert’s hesitance
    and surprise at the high price of the shock and to convince Albert
    the shocks were worth their hefty price.” The evidence was
    sufficient to support the district court’s determination that the
    employee had represented to Albert that the shocks were
    “available . . . for a reason that does not exist,” see Utah Code § 13-
    11-4(2)(d), or were “of a particular standard, quality, grade, style,
    or model” when they were not, see id. § 13-11-4(2)(b).
    ¶39 Because the evidence was sufficient to support the district
    court’s findings that Heath’s employees made misrepresentations
    about the dangerousness of Albert’s trailer and whether the
    shocks were “custom order,” we affirm the district court’s
    findings on those points.
    V. Supplier
    ¶40 Finally, Heath argues that Mr. Heath, personally, could not
    be considered a “supplier” under Utah Code section 13-11-3(6) 4
    and therefore could not be held personally liable for any
    violations committed by the Heath companies. While this
    argument implicates interesting questions relating to piercing the
    4. The Utah Code defines a supplier as “a seller, lessor, assignor,
    offeror, broker, or other person who regularly solicits, engages in,
    or enforces consumer transactions, whether or not he deals
    directly with the consumer.” Utah Code § 13-11-3(6).
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    Heath v. Consumer Protection
    corporate veil and the personal liability of an owner, we
    ultimately conclude that it is inadequately briefed.
    ¶41 Heath’s entire argument consists of a single paragraph
    asserting that there was no evidence that Mr. Heath acted in his
    individual capacity or that he was even present for most of the
    transactions. While Heath mentioned issues regarding corporate
    officer immunity and piercing the corporate veil in its reply brief
    and at oral argument, it did not develop any arguments relating
    to these concepts in its opening brief on appeal. See generally
    Porenta v. Porenta, 
    2017 UT 78
    , ¶ 33, 
    416 P.3d 487
    ; Coleman v.
    Stevens, 
    2000 UT 98
    , ¶ 9, 
    17 P.3d 1122
    . Because Heath’s arguments
    regarding the supplier issue are inadequately briefed, we decline
    to address this issue. See State v. Thomas, 
    961 P.2d 299
    , 304 (Utah
    1998) (“It is well established that a reviewing court will not
    address arguments that are not adequately briefed.”).
    CONCLUSION
    ¶42 We agree with Heath that the district court, in the context
    of a review of administrative proceedings, did not have the
    authority to find a violation sua sponte. Accordingly, we vacate
    the district court’s finding of a violation based on
    misrepresentations to Albert that the shocks were “the exactly
    right shock” for his trailer.
    ¶43 We also agree with Heath that the district court did not
    apply the correct mens rea standard in finding violations of rule
    R152-11-5(A)(10). Accordingly, we vacate the district court’s
    rulings regarding violations related to the cost of repairs for
    Anderson’s vehicle and Wagner’s vehicle, and we remand those
    counts to the district court for determination of whether the
    estimates were intentionally misstated.
    ¶44 On remand, the district court should reassess the
    appropriateness of the $20,000 fine it originally imposed in light
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    Heath v. Consumer Protection
    of the vacated sua sponte finding and its revised findings
    regarding the rule R152-11-5(A)(10) violations.
    ¶45 We affirm the district court in all other respects. Its
    alternative finding based on its amendment of the citation was
    harmless, and it was not beyond the scope of the court’s authority
    to consider evidence of knowledge and intent relating to the
    alleged violations. The district court correctly interpreted the
    express authorization provision of rule R152-11-5(A)(1), and its
    factual findings regarding misrepresentations made by Freeway
    Tire employees were supported by the evidence and not clearly
    erroneous. And Heath’s arguments regarding whether Mr. Heath
    was a supplier were inadequately briefed.
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