Emer's Camper Corral, LLC v. Western Heritage Insurance Company , 2020 WI 46 ( 2020 )


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  •                                                             
    2020 WI 46
    SUPREME COURT            OF   WISCONSIN
    CASE NO.:              2018AP458
    COMPLETE TITLE:        Emer's Camper Corral, LLC,
    Plaintiff-Appellant-Petitioner,
    v.
    Michael A. Alderman, Alderman, Inc. d/b/a
    Jensen-Sundquist
    Insurance Agency and Western Heritage Insurance
    Company,
    Defendants-Respondents.
    REVIEW OF DECISION OF THE COURT OF APPEALS
    Reported at 
    386 Wis. 2d 592
    ,
    928 N.W.2d 641
                                  PDC No:
    2019 WI App 17
    - Published
    OPINION FILED:         May 21, 2020
    SUBMITTED ON BRIEFS:
    ORAL ARGUMENT:         November 25, 2019
    SOURCE OF APPEAL:
    COURT:              Circuit
    COUNTY:             Burnett
    JUDGE:              Melissia R. Mogen
    JUSTICES:
    KELLY, J., delivered the majority opinion of the Court, in which
    ANN WALSH BRADLEY, ZIEGLER, REBECCA GRASSL BRADLEY, DALLET and
    HAGEDORN, JJ., joined. ROGGENSACK, C.J., filed a dissenting
    opinion.
    NOT PARTICIPATING:
    ATTORNEYS:
    For the plaintiff-appellant-petitioner, there were briefs
    filed by Steven L. Miller and Miller Appellate Practice, LLC, River
    Falls, WI. There was an oral argument by Steven L. Miller.
    For the defendant-respondent, there was a brief filed by Rolf
    E. Sonnesyn, Beth L. LaCanne, and Tomsche, Sonnesyn & Tomsche,
    P.A., Minneapolis, Minnesota. There was an oral argument by Rolf
    E. Sonnesyn.
    2
    
    2020 WI 46
    NOTICE
    This opinion is subject to further
    editing and modification.   The final
    version will appear in the bound
    volume of the official reports.
    No.    2018AP458
    (L.C. No.   2015CV25)
    STATE OF WISCONSIN                      :              IN SUPREME COURT
    Emer's Camper Corral, LLC,
    Plaintiff-Appellant-Petitioner,
    v.
    FILED
    Michael A. Alderman, Alderman, Inc. d/b/a                  MAY 21, 2020
    Jensen-Sundquist
    Sheila T. Reiff
    Clerk of Supreme Court
    Insurance Agency and Western Heritage Insurance
    Company,
    Defendants-Respondents.
    KELLY, J., delivered the majority opinion of the Court, in which
    ANN WALSH BRADLEY, ZIEGLER, REBECCA GRASSL BRADLEY, DALLET, and
    HAGEDORN, JJ., joined. ROGGENSACK, C.J., filed a dissenting
    opinion.
    REVIEW of a decision of the Court of Appeals.          Affirmed.
    ¶1    DANIEL KELLY, J.   Emer's Camper Corral, LLC ("Camper
    Corral") thought its insurance agent had acquired a policy with a
    deductible of $1,000 per camper in the event of hail damage with
    a $5,000 aggregate deductible limit.        In actuality, the policy
    required a $5,000 deductible per camper, with no aggregate limit.
    Camper Corral did not discover the truth until after a hailstorm
    damaged many of the campers on its lot.
    No.     2018AP458
    ¶2     Camper       Corral    sued   its    insurance   agent,    Michael      A.
    Alderman, and Alderman, Inc. d/b/a Jensen-Sundquist (collectively,
    "Mr. Alderman") claiming he was negligent because he procured a
    policy that did not conform to its requirements.1                      The circuit
    court    directed    a    verdict      because   Camper   Corral's     failure      to
    introduce evidence that an insurer would have insured the company
    with the deductible limits it thought it had meant that it had not
    proven a causal link between the agent's negligence and the
    sustained loss.2
    ¶3     We   granted     Camper       Corral's    petition   for       review   to
    determine whether it must prove not just that an insurance policy
    with the requested deductibles was commercially available, but
    also that an insurer would actually write that policy for Camper
    Corral in particular.             We hold that commercial availability is
    insufficient to establish causation; Camper Corral must also prove
    it would have qualified for an insurance policy with better terms
    than the policy it actually obtained.                 Therefore, we affirm the
    court of appeals.
    I.    BACKGROUND3
    1 Camper Corral also filed a claim for reformation of contract
    based on mutual mistake against its insurer, Western Heritage
    Insurance Company. That claim is not before us.
    2 This is a review of a published court of appeals opinion,
    Emer's Camper Corral, LLC v. Alderman, 
    2019 WI App 17
    , 
    386 Wis. 2d 592
    , 
    928 N.W.2d 641
    , which affirmed the Burnett County
    Circuit Court, the Honorable Melissia R. Mogen, presiding.
    3 The facts are taken from the Complaint, trial testimony,
    and the circuit court's written order granting Mr. Alderman's
    motion for a directed verdict, which was filed on January 26, 2018.
    2
    No.     2018AP458
    ¶4       Camper Corral (owned by Rhonda Emer and her husband) has
    been in the business of selling new and used camper trailers since
    approximately 2004.4         Since shortly after it started business,
    Camper Corral has obtained its insurance through its agent, Mr.
    Alderman.       In approximately 2007, it contacted Mr. Alderman to
    obtain an insurance policy to cover its camper inventory.
    ¶5       Mrs.   Emer   said   Camper   Corral's   first   garage    policy
    (issued by General Casualty in 2007) included coverage for hail
    damage.       She said it carried a $500 deductible per camper and, to
    her knowledge, had no aggregate limit on the deductible.                     The
    General Casualty policy commenced on September 30, and expired on
    September 30 of the following year.          Succeeding policies commenced
    immediately upon expiration of the preceding policy.
    ¶6   In 2011, Camper Corral sustained approximately $100,000
    in damages to numerous campers in a hailstorm.                 Camper Corral
    submitted a claim to General Casualty pursuant to the policy then
    in effect.       General Casualty duly paid the claim and subsequently
    renewed Camper Corral's policy under the same terms for the 2011-
    2012 policy period.         Camper Corral again sustained hail damage
    totaling approximately $100,000 in the summer of 2012.                As before,
    General Casualty paid on the claim, but this time it sent Camper
    Corral a non-renewal letter prior to commencement of the 2012-2013
    policy term.
    4 At the outset, Camper Corral focused on selling used campers
    only; however, in or around 2008, it also began selling new camper
    trailers.
    3
    No.     2018AP458
    ¶7   Mr. Alderman told Camper Corral that its next insurance
    policy would have to come from "other markets," which Mrs. Emer
    understood to mean that Camper Corral would likely pay higher
    premiums and would have less favorable deductibles.                  Ultimately,
    Camper Corral obtained coverage for the 2012-2013 policy period
    from Western Heritage Insurance Company ("Western Heritage").
    Mrs. Emer said she knew this policy contained a $5,000 deductible
    per camper for hail damage.           She also said she understood that,
    due to Camper Corral's recent claims history, she could not obtain
    a policy with more favorable terms.           Mr. Alderman told her that if
    Camper Corral remained claims free for one to two years, he could
    potentially get the deductible down to $1,000 per camper.                        She
    understood, however, that this was a goal——not a promise that it
    would be possible.
    ¶8   Camper Corral did, in fact, go claims free during the
    2012-2013 policy period.         According to Camper Corral, as the 2013-
    2014   policy    period   approached,       Mr.   Alderman   contacted       Camper
    Corral with the "great news" that he had obtained a policy from
    Western Heritage with a $1,000 deductible per camper for hail
    damage with a $5,000 aggregate deductible limit.                Unbeknownst to
    Camper Corral, however, the 2013-2014 policy placed by Mr. Alderman
    with   Western    Heritage   actually       required   a   $5,000     per    camper
    deductible with no aggregate limit.
    ¶9   In August 2014, Mr. Alderman contacted Camper Corral to
    discuss policy options for the upcoming 2014-2015 period.                        Mr.
    Alderman    explained     that   he   had   obtained   quotes    from       Western
    Heritage (the current provider) and Erie Insurance Company, an
    4
    No.   2018AP458
    insurance company in the standard market.        According to Mrs. Emer,
    he indicated that both quotes offered a $1,000 per camper hail
    deductible and that the Western Heritage quote had the same terms
    as the soon-to-expire 2013-2014 policy.         Before the two could meet
    to discuss the quotes, however, Camper Corral sustained hail damage
    to 25 campers in its inventory on September 3, 2014.          As a result,
    Erie rescinded its quote.       Western Heritage, however, could not
    rescind    its   quote   because,   according    to   Mrs.   Emer's   trial
    testimony, the hail damage claim occurred within 60 days of the
    renewal period.
    ¶10    After the hail event on September 3, 2014, Mrs. Emer
    discovered that the 2013-2014 Western Heritage policy actually
    contained a $5,000 per camper deductible for hail damage rather
    than the $1,000 deductible she thought it had, and that there was
    no aggregate deductible limit.       With damage to 25 campers, Camper
    Corral's total deductible came to $125,000.
    ¶11    Camper Corral's lawsuit against Mr. Alderman claimed he
    breached his duty of care to Camper Corral by obtaining a policy
    for the 2013-2014 period with a $5,000 per camper deductible
    despite being aware that Camper Corral desired coverage with a
    lower deductible.        The Complaint alleges that Mr. Alderman is
    liable in the amount of $120,000——the difference between the
    $125,000 deductible Camper Corral paid for the September 3, 2014
    hail event and the $5,000 aggregate deductible Camper Corral
    believed it had obtained for the 2013-2014 policy period.
    ¶12    Mr. Alderman moved for summary judgment, arguing that
    Camper Corral's negligence claim must fail because there was no
    5
    No.   2018AP458
    evidence that Mr. Alderman had caused Camper Corral's damages.
    The circuit court denied the motion and the case proceeded to a
    jury trial.
    ¶13   Before submitting the case to the jury, Mr. Alderman
    moved for a directed verdict challenging the causal connection
    between Camper Corral's damages and his failure to obtain an
    insurance policy with the desired terms.   Specifically, he argued
    there could be no causal connection unless Camper Corral had been
    eligible for an insurance policy with the more favorable terms it
    believed it had for the 2013-2014 policy period. The circuit court
    took the motion under advisement and counsel for Mr. Alderman then
    read the deposition testimony of Robert Sutton, an insurance expert
    Camper Corral had hired but did not call at trial, to the jury.
    As relevant here,   Mr. Sutton stated that, because of Camper
    Corral's claims history in 2011 and 2012, it was not possible for
    Camper Corral to have obtained an insurance policy with a $1,000
    hail deductible and $5,000 aggregate deductible for the 2013-2014
    policy period.   Mr. Alderman then renewed his motion, which the
    circuit court granted.     The circuit court stated that "[t]he
    evidence presented in this case through the testimony and the
    exhibits presents no evidence that the policy . . . was available
    6
    No.   2018AP458
    or could have been available[,]" and therefore the claim failed as
    a matter of law.5
    ¶14    The court of appeals affirmed, noting that "no credible
    evidence was introduced at trial to support a finding that, absent
    Alderman's alleged negligence, Camper Corral could have obtained
    a policy with a hail damage deductible of less than $5000 per
    unit. . . .      The circuit court's assessment of the evidence was
    not 'clearly wrong.'"      Emer's Camper Corral, LLC v. Alderman, 
    2019 WI App 17
    , ¶24, 
    386 Wis. 2d 592
    , 
    928 N.W.2d 641
    (internal citation
    omitted).     We granted Camper Corral's petition for review and now
    affirm the court of appeals.
    II.    STANDARD OF REVIEW
    ¶15    "A   motion    for    a    directed    verdict   challenges   the
    sufficiency of the evidence."          Marquez v. Mercedes-Benz USA, LLC,
    
    2012 WI 57
    , ¶47, 
    341 Wis. 2d 119
    , 
    815 N.W.2d 314
    ; see also Wis.
    Stat. § 805.14(4) (2017-18)6 ("In trials to the jury, at the close
    of all evidence, any party may challenge the sufficiency of the
    evidence    as     a   matter     of    law   by    moving    for    directed
    5 The circuit court determined that the case failed for the
    additional reason that, in a negligent procurement claim, expert
    testimony is necessary to establish the standard of care. Camper
    Corral did not introduce any such testimony. But because the court
    of appeals affirmed the circuit court on the question of causation,
    it did not address whether expert testimony on the standard of
    care was necessary. Emer's Camper Corral, 
    386 Wis. 2d 592
    , ¶2, n.
    1. It is unclear why the dissent discusses this issue inasmuch as
    Camper Corral did not raise it in its petition for review and we
    do not address it here. See dissent, ¶8.
    6 All subsequent references to the Wisconsin Statutes are to
    the 2017-18 version unless otherwise indicated.
    7
    No.    2018AP458
    verdict . . . .").           The court may grant the motion if it "is
    satisfied that, considering all credible evidence and reasonable
    inferences therefrom in the light most favorable to the party
    against whom the motion is made, there is no credible evidence to
    sustain a finding in favor of such party."                       § 805.14(1).       Where
    a circuit court grants a motion for a directed verdict, we will
    uphold the circuit court's decision unless the circuit court was
    clearly wrong. Gagliano & Co., Inc. v. Openfirst, LLC, 
    2014 WI 65
    ,
    ¶30, 
    355 Wis. 2d 258
    , 
    850 N.W.2d 845
    (citing Weiss v. United Fire
    & Cas. Co., 
    197 Wis. 2d 365
    , 389, 
    541 N.W.2d 753
    (1995)) (when
    reviewing a "circuit court's decision to grant a directed verdict,
    the verdict must stand unless the record reveals that the circuit
    court    was    clearly    wrong.").          "A    circuit     court's     evidentiary
    determination is clearly wrong when there is any credible evidence
    to support the position of the non-moving party."                        Gagliano, 
    355 Wis. 2d 258
    , ¶30.
    ¶16       Whether    the   circuit      court       applied   the    proper    legal
    standard in analyzing causation is a question of law we review de
    novo.      See State v. Greenwold, 
    181 Wis. 2d 881
    , 884-885, 
    512 N.W.2d 237
    (Ct. App. 1994).
    III.     ANALYSIS
    ¶17       Camper Corral says it may have recovery against Mr.
    Alderman because he acted negligently when he obtained an insurance
    policy    with    higher     than    requested          deductibles.      A     plaintiff
    succeeds on such a claim by proving the standard quartet of
    negligence       elements,      which   in       this    case   comprise:        (1)   Mr.
    Alderman's duty of care to Camper Corral; (2) Mr. Alderman's breach
    8
    No.   2018AP458
    of that duty; (3) injury caused by Mr. Alderman's breach; and (4)
    actual loss or damage resulting from the injury.               See Avery v.
    Diedrich,   
    2007 WI 80
    ,   ¶20,   
    301 Wis. 2d 693
    ,   
    734 N.W.2d 159
    ;
    Gritzner v. Michael R., 
    2000 WI 68
    , ¶19, 
    235 Wis. 2d 781
    , 
    611 N.W.2d 906
    ; Robinson v. Mount Sinai Med. Ctr., 
    137 Wis. 2d 1
    , 15,
    
    402 N.W.2d 711
    (1987).
    ¶18    This case involves only the third of the four negligence
    elements.     To establish causation, Camper Corral must prove that
    it would not have sustained its alleged $120,000 loss absent Mr.
    Alderman's negligence.       The loss in this case represents the
    difference between the $125,000 aggregate deductible for which
    Camper Corral was responsible under the 2013-2014 Western Heritage
    policy and the $5,000 aggregate deductible for which it would have
    been responsible if Mr. Alderman had procured a policy with the
    terms Camper Corral requested.7
    ¶19    The circuit court granted a directed verdict because it
    saw no evidence linking Mr. Alderman's breach to Camper Corral's
    loss.    It concluded that Mr. Alderman could not have caused the
    loss because nothing in the record indicated that Camper Corral
    would have qualified for a policy with the requested deductibles.
    Camper Corral argues, however, that its insurability under the
    requested terms is irrelevant.           Instead, it says it need only
    demonstrate     that   policies    with    the   requested      terms    were
    7 See, e.g., Appleton Chinese Food Serv., Inc. v. Murken Ins.,
    Inc., 
    185 Wis. 2d 791
    , 808, 
    519 N.W.2d 674
    (Ct. App. 1994)
    ("Damages arising out of a broker's failure to procure insurance
    are commonly determined by the terms of the policy the agent failed
    to procure.").
    9
    No.     2018AP458
    commercially available.             We will refer to this as the "commercial
    availability" theory of causation.                    Alternatively, it says it can
    prove a causal connection between Mr. Alderman's breach and its
    losses based on its reliance on his representation that he had
    obtained a policy with the requested deductibles.                      If it had known
    Mr. Alderman had failed in that regard, Camper Corral says, it
    could have changed its business practices during the 2013-2014
    policy period to mitigate the vulnerability of its inventory to
    hail    damage.        This    is   Camper          Corral's   "reliance"      theory   of
    causation.       We will address each of these theories in turn.
    A.     General Availability v. Particular Availability
    ¶20    With the exception of the court of appeals' opinion under
    review, it appears there are no reported Wisconsin cases in which
    the court has determined whether, in establishing causation under
    the commercial availability theory, a policyholder must prove it
    was insurable under the policy terms the broker was supposed to
    obtain.       So our analysis will begin with general principles of
    causation and discern what lessons they have for us in these
    circumstances.         We will also consult the decisions of other courts
    that have addressed themselves to this issue.
    ¶21    In negligence cases, "the test for causation is whether
    the conduct at issue was a 'substantial factor' in producing
    plaintiff's injury."           Baumeister v. Automated Products, Inc., 
    2004 WI 148
    ,      ¶24,    
    277 Wis. 2d 21
    ,         
    690 N.W.2d 1
      (citing      Estate   of
    Cavanaugh       v.    Andrade,      
    202 Wis. 2d 290
    ,        306,    
    550 N.W.2d 103
    (1996)).      Or, in the negative formulation, we ask whether the loss
    would    have       occurred    even      in   the     absence    of   Mr.   Alderman's
    10
    No.    2018AP458
    negligence:         "Causation is not established by testimony that even
    without       defendant's        negligence,        the    harm    would    have   occurred
    anyway."         Beacon        Bowl,    Inc.    v.    Wis.    Elec.      Power     Co.,   
    176 Wis. 2d 740
    ,         788,       
    501 N.W.2d 788
            (1993)     (citing       § 432(1),
    Restatement (Second) of Torts (1965) ("[T]he actor's negligent
    conduct is not a substantial factor in bringing about harm to
    another if the harm would have been sustained even if the actor
    had not been negligent.")).
    ¶22     Camper Corral's proposed "commercial availability" test
    is,     certainly,         a    necessary      prerequisite         to     satisfying     the
    "substantial factor" standard of causation.                          After all, if the
    insured requests a policy that is not available in the market, the
    insured's harm comes from its unavailability, not from the broker's
    failure to obtain what does not exist.                     So the desired policy must
    be commercially available before the broker's failure can be a
    substantial factor in causing the insured's loss.                            The question,
    therefore, resolves to whether "commercial availability" is a
    condition sufficient for that causal link.
    ¶23     We     conclude         that         Camper     Corral's        "commercial
    availability" standard does not fully answer whether the desired
    policy was available within the meaning of the "substantial factor"
    test.     An insurance policy is not a mass-produced good or service
    that     is    available         to    the     public      without       regard    for    the
    circumstances         of       the    prospective         purchaser.        Instead,      the
    coverage, terms, and premium depend on factors specific to the
    insured company, such as, for example, its claims history.                                See,
    e.g., Leicht Transfer & Storage Co. v. Pallet Cent. Enters., Inc.,
    11
    No.   2018AP458
    
    2019 WI 61
    , ¶11, 
    387 Wis. 2d 95
    , 
    928 N.W.2d 534
    (quoted source
    omitted) (explaining that we do "'not interpret insurance policies
    to provide coverage for risks that the insurer did not contemplate
    or underwrite and for which it has not received a premium'"); see
    also Certain Underwriters at Lloyd's v. Montford, 
    52 F.3d 219
    , 222
    (9th Cir. 1995) (explaining that an insurance applicant's loss
    history is a fact material to the risk).         So when we say a policy
    with certain deductible limits is "commercially available," what
    we mean is that somewhere in the market there is an insurance
    company willing to write that policy for a hypothetical company
    with a hypothetical set of insurability factors.
    ¶24    But just because an insurance company would write a
    specific policy for one company does not mean it would insure all
    companies   under     the   same   terms.     Consequently,    "commercial
    availability"    of     the   policy      requested   by   Camper    Corral
    establishes, at most, that some company somewhere could get the
    desired deductible limits.         It does not answer whether such a
    policy was available to Camper Corral.         So, if general commercial
    unavailability prevents formation of a causal link between a
    broker's negligence and an insured's loss, then it necessarily
    follows that the policy's unavailability to Camper Corral in
    12
    No.     2018AP458
    particular must also prevent formation of a causal link.8           Whether
    the unavailability is general, or instead particular to Camper
    Corral, the policy's unavailability exists independently of any
    negligence on behalf of the broker.        And if that is so, then the
    broker's negligence cannot be a substantial factor in producing
    Camper Corral's loss because it would have occurred even if the
    broker   had    not   been   negligent.   See   Beacon   Bowl,    
    Inc., 176 Wis. 2d at 788
    ("Causation is not established by testimony that
    even without defendant's negligence, the harm would have occurred
    anyway.").
    ¶25   If we did not require Camper Corral to prove it could
    have obtained a policy with the desired deductible limits, we would
    create a substantive wrinkle in the burden of proof for this type
    of case.       Generally, we require a tort claimant to prove each
    element of its claim by a preponderance of the evidence.                  See,
    e.g., Atkinson v. Goodrich Transp. Co., 
    69 Wis. 5
    , 13, 
    31 N.W. 164
    8 Tri-Town Marine, Inc. v. J.C. Milliken Agency, Inc., 
    924 A.2d 1066
    (Me. 2007), provides additional instruction. In that
    case, the insured asserted the commercial availability theory of
    causation, despite conceding that the scope of coverage it sought
    was "not offered by or available from any other insurer[.]"
    Id. at 1069.
    The Supreme Judicial Court of Maine analogized the case
    to legal malpractice cases "in which proof that better
    representation would have brought about a more favorable outcome
    is required."
    Id. at 1070.
    Tri-Town Marine's analogy suggests that mere commercial
    availability of the desired coverage is insufficient to establish
    causation because it does not establish that a specific insured
    would have had a more favorable outcome but for the insurance
    agent's actions.    The insured would not have a more favorable
    outcome, of course, unless it was actually eligible for the desired
    policy terms.
    13
    No.        2018AP458
    (1887) ("Negligence being an affirmative fact, necessary to be
    proved by the plaintiff who alleges it, the universal rule is that
    the plaintiff must prove the fact by a preponderance of the
    evidence.");    Zillmer       v.   Miglautsch,     
    35 Wis. 2d 691
    ,          700,    
    151 N.W.2d 741
    (1967) ("the plaintiff in a tort case does have the
    burden of proof and, in meeting this burden, he must come forward
    with evidentiary facts that establish the ultimate facts; and the
    degree of proof must be such as to remove these ultimate facts
    from the field of mere speculation and conjecture."); Ehlinger v.
    Sipes, 
    155 Wis. 2d 1
    , 12, 
    454 N.W.2d 754
    (1990) ("To establish
    causation in Wisconsin, the plaintiff bears the burden of proving
    that the defendant's negligence was a substantial factor in causing
    the   plaintiff's      harm.");     see    also    Wis   JI——Civil        200    (2004)
    (explaining     that    the    burden     of   proof     "is   to    satisfy          [the
    factfinder] by the greater weight of the credible evidence, to a
    reasonable certainty . . . .").
    ¶26    But in asking us to accept "commercial availability" as
    sufficient proof of causation, Camper Corral is actually asking us
    to grant it an evidentiary presumption to help it bridge the gap
    between     general    and    particular       availability     of       the    desired
    insurance policy.       It says this presumption is necessary so that
    we do not "impose [on the insured] the difficult task of having to
    retroactively     prove——often        years       later——that       an     individual
    plaintiff could have obtained a better policy during the policy
    period at issue."       We do not think the difficulty of a task is a
    sufficient basis for relieving a plaintiff of its duty to prove
    the essential elements of its claim.              Alternatively, Camper Corral
    14
    No.     2018AP458
    suggests we could make the presumption rebuttable by allowing the
    insurer to prove the required policy was not actually available to
    the insured.   See, e.g., United Capitol Ins. Co. v. Kapiloff, 
    155 F.3d 488
    , 499 (4th Cir. 1998) (citing Patterson Agency, Inc. v.
    Turner, 
    372 A.2d 258
    , 261 (Md. Ct. Spec. App. 1977)).                   This, of
    course,    would   require   proof   of     a     negative.      And     because
    insurability is not susceptible of generalizations, Mr. Alderman
    would have to prove that no insurer in the market would insure
    Camper Corral under the requested terms.
    ¶27   Aside from evidentiary difficulties, Camper Corral has
    offered no rationale for either relieving it of its duty to prove
    each element of its claim, or requiring Mr. Alderman to negate the
    presumption in favor of causation.              Therefore, we conclude that
    the general principles governing proof of causation do not support
    Camper Corral's "commercial availability" standard.
    ¶28   Nor do we find anything in prior opinions (either ours
    or those of other courts) that suggests we should modify the
    teaching of our general principles.              Camper Corral directs our
    attention to Kapiloff, in which the Fourth Circuit recognized that,
    under Maryland law, "[t]he burden of proving the nonavailability
    of insurance coverage is on the insurer or the broker, because it
    is an affirmative defense that is within the peculiar knowledge of
    those   familiar   with   the   
    market." 155 F.3d at 499
        (citing
    
    Patterson, 372 A.2d at 261
    ).        The    Kapiloff   court      relied   on
    Patterson, a Maryland court of appeals opinion, which in turn
    relied on an A.L.R. annotation for its reasoning.             The annotation
    describes "a split of authority . . . as to who bears the burden
    15
    No.   2018AP458
    of proof on the availability of insurance . . . ."   
    Patterson, 372 A.2d at 261
    .     The annotation observed that several jurisdictions
    place the burden on the plaintiff:
    In addition to being required to establish the existence
    of a duty to procure insurance and its breach, the
    plaintiff in an action against an agent or broker for
    failure to procure insurance has often been required to
    show that there was a casual (sic [causal]) relationship
    between the negligence of the agent and the loss suffered
    by the client. In several jurisdictions, the causation
    requirement has been a formidable barrier to recovery,
    which has prevented a finding of liability against the
    agent or broker unless the client is able to clearly
    show that were it not for the agent's negligence, he
    would have been issued a valid policy which would have
    protected him against the loss which he suffered.
    Id. (footnote omitted)
    (citing MacDonald v. Carpenter & Pelton,
    Inc., 
    31 A.D.2d 952
    (N.Y. App. Div. 1969) and Pac. Dredging Co. v.
    Hurley, 
    397 P.2d 819
    (Wash. 1964)).      But not all courts employ
    that standard:
    [A] few courts, recognizing that the question of whether
    a valid policy would have been issued is a matter
    peculiarly within the knowledge of the agent or broker,
    have concluded that causation need not be proved by the
    client and will only enter the case if the issue is
    raised by the agent as an affirmative defense.
    
    Patterson, 372 A.2d at 261
    (citing Annot., 
    64 A.L.R. 3d 398
    , 407
    (1975); Hans Coiffures Int'l, Inc. v. Hejna, 
    469 S.W.2d 38
    (Mo.
    App. 1971); Scott v. Conner, 
    403 S.W.2d 453
    (Tex. Civ. App. 1966)).
    ¶29   In response to the annotation's content, the Patterson
    court cryptically analogized the causation issue to a completely
    unrelated affirmative defense.    Specifically, it noted that when
    concurrent causes result in a loss, one covered by the insurance
    policy and one not, it is the insurer's burden to prove the loss
    16
    No.     2018AP458
    resulted from the non-covered cause.           Based on this analogy, the
    Patterson court concluded that the "burden of proving the non-
    availability [of the requested insurance] should be shouldered by
    the insurer, in the nature of an affirmative defense."               
    Patterson, 372 A.2d at 261
    .    So Patterson, and by extension Kapiloff, provide
    guidance    only   if   we   were   to    conclude   that   Camper    Corral's
    insurability is a piece of information peculiarly within Mr.
    Alderman's knowledge or that insurability is akin to a concurrent
    causation question.      But no party has alleged that Mr. Alderman
    alone would know whether an insurance company would deem Camper
    Corral insurable with the requested deductibles, and we discern
    nothing so peculiar about this information that it could not be
    established through alternative sources (such as other insurance
    brokers or an expert witness).           Further, the concurrent causation
    analogy is inapt because, under those circumstances, the insured
    still must prove the existence of a cause sufficient to explain
    the loss.    Here, however, the Patterson formulation would allow
    Camper Corral to establish causation without ever proving an event
    sufficient to result in its loss.
    ¶30    Camper Corral also cites Appleton Chinese Food Serv.,
    Inc. v. Murken Ins., Inc., 
    185 Wis. 2d 791
    , 
    519 N.W.2d 674
    (Ct.
    App. 1994), and Rainer v. Schulte, 
    133 Wis. 130
    , 
    113 N.W. 396
    (1907), as examples of recovery without proof of insurability under
    more favorable terms. It acknowledges that neither case explicitly
    addressed the question, and we agree with that assessment.               In the
    Appleton Chinese Food Service case, the court of appeals recounted
    our prior statement that "'[a]n insurance broker is bound to
    17
    No.    2018AP458
    exercise reasonable skill and diligence in the transaction of the
    business entrusted to him and he will be responsible to his
    principal   for    any    loss   from        his   failure   to   do   so . . . .'"
    Appleton    Chinese      
    Food, 185 Wis. 2d at 802
    –03    (alteration        in
    original; one set of quotation marks omitted) (quoting Master
    Plumbers    Ltd.   Mut.    Liab.       Co.    v.   Cormany   &    Bird,      Inc.,   
    79 Wis. 2d 308
    , 313, 
    255 N.W.2d 533
    (1977)).                As a general statement
    of law, that is undoubtedly true.                  But the statement does not
    extend far enough to address the question here, which is whether
    the broker's failure was actually responsible for the insured's
    loss.
    ¶31    We had no need to address the issue in Rainer because we
    resolved the case on grounds that did not relate to the plaintiff's
    insurability under the requested terms.                 There, we considered an
    alleged insurance agent's agreement to obtain an insurance policy
    for his customer, which he failed to do before the customer
    suffered a loss that would have been covered by the policy.                          In
    considering a challenge to the sufficiency of evidence in support
    of the jury verdict, we said "it was immaterial whether the
    defendant, at the time, had authority to represent and bind some
    unnamed insurance company or some insurance agent.                     The defendant
    certainly had authority to bind himself to procure such insurance."
    
    Rainer, 113 N.W. at 397
    (internal citations omitted).                        But that
    statement responded to the alleged agent's defense that "at the
    time of entering into said contract the defendant was not an
    insurance agent, and was not authorized to enter into said contract
    for or on behalf of any insurance company or person whatsoever[.]"
    18
    No.   2018AP458
    Id. What we
    said about immateriality is good support for the
    proposition that an alleged agent's lack of authority to obtain
    insurance is not a bar to a successful claim.                But it does not
    necessarily support the proposition that a promise to obtain
    insurance is actionable without regard to whether the person was
    insurable.      As a general rule, if a defendant does not contest a
    complaint's specific allegation, it is taken as admitted and the
    parties do not contest it further.             See Wis. Stat. § 802.02(4).9
    The Ranier opinion does not say whether the defendant had put the
    plaintiff's insurability at issue, and so the opinion's silence on
    that subject may simply reflect that the defendant conceded the
    issue.
    ¶32     But   just   as   there    are    no   cases   authoritatively
    establishing that Camper Corral need not prove an insurer would
    have written a policy with the requested deductibles, there are no
    cases authoritatively establishing the converse.               A majority of
    jurisdictions require, at the very least, evidence that a policy
    with the requested terms was commercially available.              See, e.g.,
    Hawk v. Roger Watts Ins. Agency, 
    989 So. 2d 584
    , 591 (Ala. Civ.
    9   Wisconsin Stat. § 802.02(4) provides:
    Averments in a pleading to which a responsive pleading
    is required, other than those as to the fact, nature and
    extent of injury and damage, are admitted when not denied
    in the responsive pleading, except that a party whose
    prior pleadings set forth all denials and defenses to be
    relied upon in defending a claim for contribution need
    not respond to such claim. Averments in a pleading to
    which no responsive pleading is required or permitted
    shall be taken as denied or avoided.
    19
    No.    2018AP458
    App.   2008)       (lack    of    evidence    that       the   desired     coverage        was
    commercially         available      resulted        in    inability        to        establish
    causation); Johnson & Higgins of Alaska Inc. v. Blomfield, 
    907 P.2d 1371
    , 1374-75 (Alaska 1995) (explaining that the majority
    rule requires evidence of commercial availability); Bayly, Martin
    & Fay, Inc. v. Pete's Satire, Inc., 
    739 P.2d 239
    , 244 (Colo. 1987)
    (requiring         plaintiff      to     introduce        evidence        of     commercial
    availability before requiring defendant to introduce evidence of
    noninsurability); Tri-Town Marine, Inc. v. J.C. Milliken Agency,
    Inc., 
    924 A.2d 1066
    , 1069-1070 (Maine 2007) (collecting cases).
    But    as    discussed      above,      "commercial        availability,"            while    a
    necessary condition to a successful claim, is not necessarily a
    sufficient condition.
    ¶33    We    find    the    Minnesota       case    Melin     v.    Johnson,          
    387 N.W.2d 230
            (Minn.   Ct.     App.     1986),       particularly          helpful      in
    addressing the question of general versus particular availability
    of the requested policy terms.                    In Melin, the plaintiff sought
    long-term disability coverage through his insurance agent.
    Id. at 231.
       The agent obtained coverage through a group policy because
    the plaintiff was not insurable under an individual policy.
    Id. But the
    agent did not tell Mr. Melin that his coverage under the
    group policy was less favorable than what he had expected.
    Id. So Mr.
    Melin sued his agent for his "negligen[ce] in failing to
    inform [him] of limitations contained in the insurance policy he
    procured."
    Id. at 232.
            With respect to Mr. Melin's "negligent
    procurement" cause of action, the court said that, "[w]ithout some
    evidence that reasonable care would have produced a better policy,
    20
    No.   2018AP458
    there is no breach of duty under this doctrine."
    Id. A better
    policy could not be produced, of course, unless the plaintiff was
    actually insurable under the better terms.         So the Melin court
    concluded that "[i]f the jury's verdict was based on the theory
    that [the agent] was negligent in his duty to procure insurance,
    the evidence is conclusive against that verdict."
    Id. The same
    result obtained with respect to the plaintiff's "negligent failure
    to inform" cause of action.
    ¶34   Here in Wisconsin, we have hinted that availability of
    the insurance policy to the particular plaintiff is important, not
    just    generalized   commercial   availability.      In     Wallace   v.
    Metropolitan Life Ins. Co., 
    212 Wis. 346
    , 
    248 N.W. 435
    (1933), we
    addressed causation in the context of an insurance company's
    unreasonable delay in rejecting a life insurance application.          In
    that case, Mr. Bell, the prospective insured, did not know the
    insurer had rejected his application before he died.             Upon the
    intended beneficiary's claim of negligence in notifying Mr. Bell
    of the underwriting decision, the court concluded that "there is
    no evidence tending to show that the assured could have obtained
    other insurance of the same kind and character."
    Id. at 436
    (emphasis added).     Without such evidence, it was "evident that
    plaintiff has proved no damages."
    Id. Our conclusion
    did not
    depend on the general commercial availability of life insurance
    21
    No.   2018AP458
    policies in the desired amount, but instead on whether Mr. Bell in
    particular was insurable.10
    ¶35   Wallace   and   Melin   are   consistent   with   our   general
    principles regarding causation.      "Causation is not established by
    testimony that even without defendant's negligence, the harm would
    have occurred anyway."     Beacon Bowl, 
    Inc., 176 Wis. 2d at 788
    .        It
    necessarily follows that if the harm would have occurred even in
    the absence of the defendant's negligence, then it is impossible
    for the negligence to have been a "substantial factor in producing
    [plaintiff's injury]."     Baumeister, 
    277 Wis. 2d 21
    , ¶24; see also
    10Chief Justice Roggensack says Wallace v. Metropolitan Life
    Ins. Co., 
    212 Wis. 346
    , 
    248 N.W. 435
    (1933), "has no relevance"
    because it addressed life insurance whereas this case addresses
    casualty insurance. Dissent, ¶62. But she does not say why that
    difference affects the proposition that there can be no causation
    unless the plaintiff could have obtained a policy with the desired
    terms.
    The dissent prefers Kukuska v. Home Mut. Hail-Tornado Ins.
    Co., 
    204 Wis. 166
    , 
    235 N.W. 403
    (1931), in which we held that a
    farmer had a good cause of action for an insurer's failure to
    timely accept or reject an insurance application because, the
    dissent says——quoting Kukuska——"'had [the farmer] been seasonably
    notified, other insurance could have been readily obtained.'"
    Dissent, ¶63 (citing 
    Kukuska, 204 Wis. at 173-74
    ) (brackets in
    Chief Justice Roggensack's dissent). But the full sentence from
    which the dissent takes that quote shows that the case does not
    support the dissent's proposition. We said: "So that, upon any
    theory, the defendant would be liable to the plaintiff for the
    amount of damages sustained where it appeared, as the court found
    in this case, that, had he been seasonably notified, other
    insurance could have been readily obtained." 
    Kukuska, 204 Wis. at 173-74
    (emphasis added). This was not a normative statement; it
    was instead an observation that the circuit court had found, in
    that case, that the farmer could have readily obtained the
    insurance. Not that it was commercially available, but that it
    was obtainable. Camper Corral, of course, has not shown it could
    obtain an insurance policy with the desired deductible terms.
    22
    No.   2018AP458
    
    Bayly, 739 P.2d at 244
    ("[E]vidence that the type of insurance
    sought   by     the     plaintiff   was   not   generally    available     in   the
    insurance       industry    when    the   broker   or     agent    procured     the
    plaintiff's insurance policy,             or that, even if this type of
    insurance was generally available, the plaintiff nonetheless was
    uninsurable" precluded a finding of causation (emphasis added)).
    ¶36       Based on these principles, and fortified by both Wallace
    and Melin, we conclude that Camper Corral cannot prove causation
    under the commercial availability theory in the absence of evidence
    that it was insurable under a policy with more favorable terms.
    Evidence establishing mere commercial availability demonstrates
    only that someone may qualify for insurance under the specified
    terms.     It does not establish that the desired insurance terms
    were available to Camper Corral in particular.                   Without evidence
    that an insurer would have written a policy for Camper Corral with
    more favorable terms, it is not possible to say that Mr. Alderman's
    negligence was a substantial factor in causing the loss, and no
    such evidence exists in this case.              As far as the state of the
    record is concerned, it cannot be said that Camper Corral's loss
    would    not     have    happened   in    the   absence     of    Mr.   Alderman's
    negligence.       Indeed, Camper Corral's own expert testified that,
    based on Camper Corral's claim history in 2011 and 2012, he did
    not believe it would have qualified for a $1,000 hail deductible
    per camper with a $5,000 total maximum deductible during the 2013-
    2014 policy period.          Therefore, the circuit court did not err in
    holding there was no credible evidence from which the jury could
    23
    No.   2018AP458
    find that Mr. Alderman's negligence caused Camper Corral's loss
    under the commercial availability theory.11
    ¶37    Chief Justice Roggensack's dissent would make this an
    entirely academic discussion by finding that Camper Corral proved
    it was actually insurable under a policy with a $1,000 deductible
    per unit and a $5,000 aggregate limit.       Camper Corral did not make
    that argument here, nor in the court of appeals, nor in the circuit
    court.    In fact, in the entire history of this case, Chief Justice
    Roggensack is the only one who has suggested Camper Corral was
    insurable under those terms.          Even Mrs. Emer did not make this
    claim in her testimony.      What she said was that the summary sheet
    from a Western Heritage insurance quote (Exhibit 103)12 led her to
    believe    that   Camper   Corral's    insurance   policy   contained   the
    favorable deductible terms. But she never claimed the quote proved
    11 Chief Justice Roggensack is worried that this conclusion
    "is unnecessarily harsh on the consumer" because it "will immunize
    misrepresentations by insurance agents who have superior knowledge
    of how to search the insurance industry to determine whether the
    insured was eligible for particularized insurance." Dissent, ¶61.
    It is not harsh at all.      It simply prevents a plaintiff from
    imposing liability on a defendant for failing to procure something
    for which the plaintiff was not eligible. If the insurance agent's
    representations cause the insured to expose itself to risk it would
    not have undertaken if it had known it was not eligible for the
    requested insurance, the insured may have a reliance claim (as
    described below). If we were to agree with the Chief Justice, we
    would be awarding a windfall to Camper Corral by allowing it a
    recovery when there is no evidence any company would have insured
    it under the requested terms. Denying a recovery to which Camper
    Corral is not entitled is not harsh, it is just.
    12In the trial, Mrs. Emer actually referred to Exhibit 8,
    which is the same as Exhibit 103. Exhibit 8 was not admitted into
    evidence, so we refer to Exhibit 103 instead.
    24
    No.   2018AP458
    she was actually insurable under a policy with the $1,000/$5,000
    deductible terms.   Nor did anyone else, until the Chief Justice's
    dissent.   Indeed, Camper Corral's attorney even conceded this
    specific point when he acknowledged that if Camper Corral were
    required to prove it could have obtained a better policy during
    the 2013-2014 policy period, then "the claim fails."13
    13Chief Justice Roggensack also finds significance in the
    difference between Exhibit 103 (Western Heritage's quote from
    August 2, 2013) and Exhibit 106 (Western Heritage's revised quote
    from September 12, 2013). Based on those differences, the Chief
    Justice concludes that "nevertheless, Michael Alderman increased
    the deductible for hail damage.      A review of Rhonda Emer's
    testimony in regard to the $7,493 premium she believed she paid
    and the coverage afforded by Exhibit 8, as also shown on Exhibit
    103, comes in sharp contrast to the lower premium of Exhibit 106,
    which has a higher hail damage deductible." Dissent, ¶58.
    This is erroneous for two reasons. First, the differences in
    the quotes are not necessarily attributable to some nefarious plan
    executed by Mr. Alderman.       There is a much more innocent
    explanation, one offered by Mrs. Emer herself. She testified that
    the first quote was not acceptable to her because she wanted the
    policy's total coverage reduced from $800,000 to $300,000, and she
    wanted the per camper coverage increased from $25,000 to $50,000.
    So she rejected the quote contained in Exhibit 103.
    Secondly, the Chief Justice's argument depends on the unsound
    assumption that Exhibit 103 proves Camper Corral was, in fact,
    eligible for $1,000/$5,000 deductible terms (which is not a
    warranted assumption, as described above). Although it is true
    that Exhibit 106 refers to the hail deductible on the summary page
    and Exhibit 103 does not, that has nothing to do with what the
    policy's actual terms would be. Both Exhibit 103 and Exhibit 106
    indicate that the hail damage deductible would be found in Form
    WHI 26-0496.
    25
    No.   2018AP458
    B.   Reliance
    ¶38    Alternatively, Camper Corral says it can establish a
    causal connection between Mr. Alderman's negligence and its loss
    through the principle of detrimental reliance.          It refers us to
    Runia v. Marguth Agency, Inc., 
    437 N.W.2d 45
    (Minn. 1989), as an
    example of how this principle would function in the context of a
    broker's failure to obtain an insurance policy on the terms
    requested by the insured.      The case involved an insured's request
    that his agent obtain coverage on a snowmobile he owned.
    Id. at 46-47.
        The insured told the agent that the policy should cover
    himself, his daughter, and any other individual who may use the
    snowmobile.
    Id. The agent
    obtained a policy and attached the
    coverage to the insured's homeowner's policy.
    Id. at 47.
           The
    insured then loaned the snowmobile to his daughter, who was injured
    in an accident while riding it with her fiancé.
    Id. In the
    ensuing    lawsuit,   the   insured's   daughter   obtained    a    judgment
    against the fiancé, but the insurance company denied coverage
    because only the father was covered by the policy it wrote.
    Id. The Chief
    Justice suggests that, in making this point, we are
    not accounting for the binding nature of an insurance quote.
    Dissent, ¶59. This is not about whether a quote is binding, it is
    about what the quote's summary page says.        The absence of a
    separate hail deductible on the quote's summary page does not prove
    the quote did not provide for a separate hail deductible. One of
    the unavoidable aspects of a summary is that, by definition, it is
    less than comprehensive. The absence of a piece of information on
    the summary page is not evidence it does not exist elsewhere in
    the quote, it is just evidence it didn't make it to the summary
    page.   And, as already mentioned, the quote did say the hail
    deductible would be found in Form WHI 26-0496. So the absence of
    the hail deductible on the summary page proves precisely nothing.
    26
    No.    2018AP458
    The court agreed the insurance company had no duty to indemnify.
    Id. ¶39 There
    then arose a second lawsuit, this time against the
    insurance agent for negligently failing to obtain an insurance
    policy on the requested terms.                 Upon the question of whether the
    failure to procure an insurance policy on those terms caused the
    loss, the Runia court held that if the plaintiffs had known they
    did not have the coverage they believed they had, they simply could
    have "elect[ed] not to engage in the uninsured activity."
    Id. at 49.
          Thus,     the        court    stated      that       "[l]iability      attaches
    independently       of    whether       any     insurance       policies      would    have
    provided the requested coverage."
    Id. ¶40 Camper
    Corral says it could have altered its behavior,
    just like the Runia plaintiffs could have, if it had known its
    policy had deductible limits higher than requested.                          For example,
    it says it could have reduced or eliminated its on-site inventory,
    or stored its inventory under cover, or made alternate arrangements
    with the supplier, or stopped selling new campers altogether.                            Any
    of these alternatives, it argues, would have allowed Camper Corral
    to    minimize    or     eliminate      its    uninsured        risk.    And     that,   it
    concludes,       proves    a    causal       connection    between      Mr.    Alderman's
    actions and its damages.
    ¶41   We do not preclude the possibility of proving causation
    under the reliance theory, but we need not resolve the issue here.
    Camper    Corral    offered       the    many      ways   by    which   it    could    have
    mitigated    or    eliminated          its    exposure     to    high   deductibles      as
    theoretical possibilities.              But it referred to no evidence in the
    27
    No.   2018AP458
    record to suggest it actually would have availed itself of one of
    these methods of risk mitigation.           Because the record contains no
    evidence    that    Camper   Corral    would     have   changed   its   business
    practices had it known of the higher deductibles, the circuit court
    did not err in concluding there was no credible evidence of
    causation.
    C.    Camper Corral Forfeited Its Alternate Theories of
    Recovery
    ¶42    Finally, Camper Corral argues that it is entitled to
    damages    under    the   benefit     of   the   bargain   rule   because    its
    Complaint, although asserting a single negligence cause of action,
    can nevertheless be construed as having stated claims for breach
    of   contract       and    strict     responsibility       misrepresentation.
    According to Camper Corral, these alternate theories of recovery
    are available because the circuit court's decision was actually a
    decision on a summary judgment motion rather than a motion for a
    directed verdict.         This is so, says Camper Corral, because the
    circuit court relied on materials outside the trial record in
    reaching its decision.       We disagree, for two reasons.
    ¶43    First, the court of appeals properly analyzed Camper
    Corral's argument that the circuit court actually decided the
    motion as a request for summary judgment rather than a directed
    verdict.        See Emer's Camper Corral, LLC, 
    386 Wis. 2d 592
    , ¶13
    (explaining that it would review the circuit court's ruling under
    the directed verdict standard because the circuit court did not
    cite evidence outside the trial record in the portion of its
    written decision addressing Mr. Alderman's causation argument and
    28
    No.    2018AP458
    that the expert deposition testimony the circuit court referenced
    was read to the jury at trial).       We agree with the court of appeals
    and see no need to further expand upon its rationale.
    ¶44   Second,   and    perhaps    more   importantly,   we    will   not
    consider these issues because Camper Corral did not present them
    to us in its petition for review.               See Wis. Stat. § (Rule)
    809.62(6) ("If a petition is granted, the parties cannot raise or
    argue issues not set forth in the petition unless ordered otherwise
    by the supreme court."). Here, Camper Corral's petition for review
    identified one issue:      "In a suit for failure to procure requested
    insurance, must the plaintiff prove causal damages by showing she
    could have personally obtained an insurance policy equal to or
    better than the policy promised to her by her agent?"                Camper
    Corral acknowledges that its petition did not list its alternate
    theories of recovery as reviewable issues, but says its summary of
    its position in a lengthy footnote adequately preserved them for
    presentation in their merits briefs.          However, our order granting
    review in this case said that Camper Corral "may not raise or argue
    issues not set forth in the petition for review unless otherwise
    ordered by the court . . . ."          We have been presented with no
    adequate reason for departing from the terms of our order, and
    therefore will not address Camper Corral's alternative theories of
    recovery.14
    14The court of appeals likewise declined to address Camper
    Corral's alternate arguments regarding breach of contract and
    strict responsibility misrepresentation because Camper Corral
    failed to raise the arguments in the circuit court. Emer's Camper
    Corral, LLC, 
    386 Wis. 2d 592
    , ¶¶26-27.
    29
    No.    2018AP458
    IV.   CONCLUSION
    ¶45    In a cause of action for negligent procurement of an
    insurance   policy,   the     insured    cannot    establish    the        insurance
    agent's negligence was a "substantial factor" in causing its loss
    under the commercial availability theory without evidence that a
    policy with the requested terms was available to the insured.15
    Because Camper Corral failed to introduce any evidence that it was
    eligible for an insurance policy with the requested deductible
    limits, we conclude that the circuit court did not err in granting
    Mr. Alderman's motion for a directed verdict.
    By    the   Court.—The    decision      of   the   court   of     appeals    is
    affirmed.
    15Our decision today does not foreclose the possibility of
    establishing causation under the reliance theory.
    30
    No.   2018AP458.pdr
    ¶46    PATIENCE DRAKE ROGGENSACK, C.J.       (dissenting).      The
    majority opinion is wrong on the law and wrong on the facts.
    First, it creates a new and rigid evidentiary burden for causation
    that immunizes an insurance agent's misrepresentations about the
    insurance policy he said that he was providing and the policy he
    actually provided, all at the expense of the consumer.1         Second,
    even if I were to accept the new evidentiary burden the majority
    opinion places on insureds, Rhonda Emer's trial testimony and trial
    Exhibit 103 provided a factual basis to show that coverage with a
    $1,000/$5,000 deductible for hail damage that she thought she
    bought was commercially available and that Camper Corral was
    eligible for that coverage during the 2013-14 policy term from
    Western Heritage because those are the terms that were on the
    exhibit provided to Camper Corral.        Accordingly, I respectfully
    dissent.
    I.   BACKGROUND
    ¶47    This case was tried, in part, before a jury based on
    Camper Corral's claim that insurance agent, Michael Alderman,
    negligently did not provide the insurance policy for Camper Corral
    that he represented to Rhonda Emer that he was providing.2        Rhonda
    Emer based her claim on statements that her insurance agent,
    Michael Alderman, made orally and as provided in Exhibit 8, a quote
    from Western Heritage that he reviewed with her at their meeting
    for the 13/14 insurance renewal.        In support of her belief that
    1   Majority op., 
    ¶3. 2 Rawle at 107
    , 65-66.
    1
    No.   2018AP458.pdr
    she had purchased a 2013-14 year policy that had a $1,000 hail
    damage deductible with a $5,000 cap (hereinafter $1,000/$5,000),
    Rhonda Emer testified about deductibles for hail damage that she
    believed Camper Corral purchased based on what Michael Alderman
    told her and the quote from Western Heritage that he reviewed with
    her:
    Q.   I am showing you now what has been marked as
    Exhibit 8. Do you recognize that document? Just looking
    at the first page, do you recognize this document, the
    first page?
    A.   Yes, definitely.
    Q.   Can you describe what that first page is?
    A.   Yes, it's a cover letter from Jensen-Sundquist
    signed by Michael Alderman.
    Q.   Okay. Do you recall receiving that?
    A.   Yes, I do.
    Q.   When did you receive it?
    A.   I received that at our meeting for the '13/'14
    renewal.[3]
    . . . .
    Q.     What is the date on the first page of Exhibit
    No. 8?
    A.   August 6, 2013.[4]
    . . . .
    Q.   I'd like to turn your attention to Page No. 2.
    A.   
    Okay. 3 Rawle at 107
    , 
    146. 4 Rawle at 107
    , 148.
    2
    No.   2018AP458.pdr
    Q.   Do you recognize that document?[5]
    A.   Yes, I do.
    Q.   And can you describe for the jury what that
    document is?
    A.   This is a summary page, a declaration page
    that is a snapshot of your deductibles for a certain
    policy term.
    Q.   Okay.        And what are your deductibles for wind
    and hail?
    A.   Okay. Well, this is where it gets explained
    to me by Mr. Alderman in person.
    Q.   I am asking you --
    A.   Okay.
    Q.   Review Page No. 2 of Exhibit 8, and tell me
    what your deductibles are for wind and hail.
    A.   My deductible for wind and hail is $1,000 per
    unit with a $5,000 maximum aggregate out-of-pocket.
    . . . .
    A.   It says under dealer physical damage comp and
    collateral 1,000/5,000.[6]
    . . . .
    Q.   Is there anything in that document that
    specifically defines what the deductible for hail would
    be?
    A.   Yes.   Under dealer physical damage comp and
    collateral    is   marked   as   1,000/5,000   maximum
    aggregate.[ ]
    7
    . . . .
    5
    Id. 6 R.
    at 107, 149.
    7
    Id., 154. 3
                                                               No.    2018AP458.pdr
    Q.   Okay.    And during this conversation with
    Mr. Alderman, when you saw Exhibit 8 for the very first
    time, did you confirm with him -- did you ask him to
    make sure that you only had a $1,000 hail deductible?
    A.   Oh, most certainly, and then he pointed it out
    to me.[8]
    . . . .
    Q.   Okay. And how long was it after that meeting
    that you got the policy?
    A.     I never received the policy.
    Q.     Ever?
    A.     Not until I requested it after my hailstorm.
    Q.     When was your hailstorm?
    A.     September 3rd of 2014.[9]
    . . . .
    Q.     And what is the premium for 2013-'14?
    A.  $5,200 plus -- well, actually it's more than
    that. It's $7,493 . . . .[10]
    Q.     I am asking about the quote, Exhibit No. 8.
    A.     Yes.[11]
    ¶48     Through her testimony set out above, which is supported
    by trial exhibits, Rhonda Emer explained at least two things that
    are important to this appeal.          First, her testimony and Exhibit
    103, dated August 2, 2013 provided a factual basis to show that
    Camper    Corral     was   eligible   for   a   $1,000/$5,000    hail   damage
    8
    Id., 158. 9
       Id., 163.
    10 
      R. at 108, 9.
    11
    Id., 10. 4
                                                              No.   2018AP458.pdr
    deductible for the 2013-14 year, notwithstanding its history of
    hail damage, because those are the terms that were on the exhibit
    provided to Camper Corral.12         And second, the terms of what she
    thought she bought in August 2013 changed between the time when
    Michael Alderman reviewed the quote for the 2013-14 policy year
    with her and when she made her claim for damages due to the
    September 3, 2014 hail storm.13
    II.   DISCUSSION
    A.   Standard of Review
    ¶49    The circuit court dismissed this case based on a motion
    for a directed verdict, pursuant to Wis. Stat. § 805.14(3), and on
    summary judgment, pursuant to Wis. Stat. § 802.08, during a jury
    trial.     In either case, judgment cannot be granted to a movant if
    there is any dispute of material fact.            Anthony Gagliano & Co.,
    Inc. v. Openfirst, LLC, 
    2014 WI 65
    , ¶¶30-32, 
    355 Wis. 2d 258
    , 
    850 N.W.2d 845
    .
    ¶50    Although we have said that an appellate court should not
    overturn a circuit court's dismissal on directed verdict unless
    the circuit court is "clearly wrong," a circuit court is clearly
    wrong "when there is any credible evidence to support the position
    of the non-moving party."
    Id., ¶30. Furthermore,
    we review
    independently whether there is any credible evidence to support
    the non-moving party's position.
    Id., ¶32. ¶51
       We also independently review whether summary judgment
    was properly granted, employing the same standards as the circuit
    12
    Id., Ex. 103.
         13
    Id., Ex. 106.
    5
    No.   2018AP458.pdr
    court and the court of appeals, while "benefitting from their prior
    discussions."
    Id., ¶33 (citing
    City of Janesville v. CC Midwest,
    Inc., 
    2007 WI 93
    , ¶13, 
    302 Wis. 2d 599
    , 
    734 N.W.2d 428
    ).
    B.   Directed Verdict/Summary Judgment
    1.   Directed verdict
    ¶52    The standard under which a directed verdict may be
    granted during a jury trial is set out in Wis. Stat. § 805.14(3),
    which provides:
    At the close of plaintiff's evidence in trials to the
    jury, any defendant may move for dismissal on the ground
    of insufficiency of evidence. If the court determines
    that the defendant is entitled to dismissal, the court
    shall state with particularity on the record or in its
    order of dismissal the grounds upon which the dismissal
    was granted and shall render judgment against the
    plaintiff.
    In regard to the particularity for its decision, the circuit
    court's Order of January 26, 2018 provided:
    This Court does not find that Alderman's conduct
    was so obviously negligent as a matter of law, as such,
    expert testimony is necessary to ascertain whether
    Alderman's conduct fell within the scope of the usual
    care exercised by insurance professionals under the
    circumstances. . . .[14]
    In this case, Camper Corral has failed to produce
    any evidence that a policy was available or could have
    been available in the insurance market for the September
    30, 2013-September 30, 2014 time period with a $1,000.00
    per auto/camper deductible and a $5,000.00 aggregate for
    wind, hail, earthquake, and flood for Camper Corral.
    Further, Camper Corral has produced no evidence to
    demonstrate that Michael Alderman misrepresented the
    insurance coverage. . . .
    Based on the evidence provided, along with the fact
    that the cause of action pleaded by Camper Corral 
    against 14 Rawle at 86
    , 3
    6
    No.   2018AP458.pdr
    Alderman for professional negligence requires expert
    testimony at the time of trial, and that Camper Corral
    has failed to provide any evidence where a reasonable
    jury could find that Alderman were a direct and proximate
    cause to the damages sustained by Camper Corral, and
    that expert testimony was needed to prove causation in
    this matter, the Court grants Alderman's motion.
    IT IS HEREBY ORDERED that:              Judgment for the Defendant
    is GRANTED.[15]
    ¶53        The circuit court's decision that dismissal was required
    in part because Camper Corral did not provide expert testimony
    about standards applicable to insurance agents is without legal
    foundation and is clearly wrong in at least two respects.                   First,
    no expert testimony is necessary to prove that an insurance agent
    misrepresented the terms of the policy that he sold to an insured.
    All that is needed to reach the jury on misrepresentation is trial
    testimony showing Alderman made a representation of material fact;
    it was untrue; Rhonda Emer believed the representation to be true;
    and she reasonably relied on it to the damage of Camper Corral.
    Whipp v. Iverson, 
    43 Wis. 2d 166
    , 169, 
    168 N.W.2d 201
    (1969).
    Benefit       of    the   bargain   is   the   legal   measure   of    damages   for
    detrimental reliance, i.e., the difference between the payment
    Camper Corral would have received for the 2014 hail damage if the
    deductible had been $1,000/$5,000 and what she actually was paid.
    Appleton Chinese Food Serv., Inc. v. Murken Ins., Inc., 
    185 Wis. 2d 791
    , 808, 
    519 N.W.2d 674
    (Ct. App. 1994) (concluding that damages
    are measured by the terms of the policy that the insurance agent
    failed to provide). Michael Alderman asserted he did not represent
    that        the     2013-14   policy     had    hail    damage   deductible       of
    15
    Id., 7. 7
                                                                 No.    2018AP458.pdr
    $1,000/$5,000.        This created a dispute of material fact that the
    jury should have decided and on which no expert testimony was
    required.
    ¶54    Second, Camper Corral's trial did produce evidence that
    a policy with a $1,000/$5,000 deductible for hail damage was
    commercially available and that Camper Corral was eligible to
    purchase it.      The circuit court, the court of appeals and the
    majority opinion ignore Exhibits 103 and 10616 and Rhonda Emer's
    testimony, which is repeated above, that discusses the Western
    Heritage quote that Michael Alderman gave her shortly after August
    6, 2013, which shows Camper Corral's eligibility for that policy
    (Exhibit 8).17
    ¶55    Rhonda Emer's testimony points out differences in the
    quotes:      the dates are different, the premiums for the year are
    different, and the statement about deductibles for hail damage are
    different. Exhibit 103's quote is dated August 2, 2013 and Exhibit
    106's quote is dated September 12, 2013.                 Exhibit 103 has a
    $1,000/$5,000 deductible, without singling out hail damage, but
    its premium for this coverage was $7,493 per year.                  Exhibit 106
    has a notation at the bottom that said, "$5,000 DEDUCTIBLE APPLIES
    TO   WIND,    HAIL,   EARTHQUAKE   AND       FLOOD."18   However,    with   that
    16   Michael Alderman identified Exhibit 106.         R. at 108, 86.
    Each of Western Heritage's quotes for Camper Corral is
    17
    titled "Garage Premium Summary."  Exhibits 8, 103 and 106 are
    quotes from Western Heritage.
    This statement about deductibles was not on exhibit 8,
    18
    which Michael Alderman gave to her in early August 2013.
    8
    No.   2018AP458.pdr
    additional clause limiting payment for hail damage, the annual
    premium was reduced to $4,399.
    ¶56    To explain more fully, the hail damage larger deductible
    shown on Exhibit 106 is not shown on Exhibit 103; the only notation
    about deductibles on Exhibit 103 is $1,000/$5,000 for "Comp &
    Coll." Hail is not mentioned.    The policy premium shown on Exhibit
    103 is $7,493, which is the amount that Rhonda Emer testified
    Camper Corral paid.    Therefore, Exhibit 10319 combined with Rhonda
    Emer's testimony about Exhibit 8 shows that the deductible limits
    that she thought Camper Corral had purchased were commercially
    available from Western Heritage and Camper Corral was eligible for
    them at the $7,493 premium she agreed to pay in early August 2013.
    ¶57    Michael Alderman testified that Camper Corral's premium
    and coverage are shown in Exhibit 106, which is a quote stating,
    "$5,000 DEDUCTIBLE APPLIES TO WIND, HAIL, EARTHQUAKE AND FLOOD"
    for an annual premium of $4,399.      The increased deductible for
    hail damage and the lower premium on Exhibit 106 create a dispute
    of material fact, as Rhonda Emer testified that she paid $7,493
    for her 2013-14 insurance that provided a $1,000/$5,000 deductible
    for hail damage.
    ¶58    In light of two previous hailstorms that each created
    damage in excess of $100,000, reducing the deductible for hail
    damage was a major concern for Rhonda Emer, but nevertheless,
    Michael Alderman increased the deductible for hail damage.            A
    review of Rhonda Emer's testimony in regard to the $7,493 premium
    she believed she paid and the coverage afforded by Exhibit 8, as
    19   Michael Alderman identified Exhibit 103.   R. at 108, 77.
    9
    No.    2018AP458.pdr
    also shown on Exhibit 103, comes in sharp contrast to the lower
    premium of Exhibit 106, which has a higher hail damage deductible.
    ¶59    The    majority    opinion's      response     to   Rhonda       Emer's
    testimony is that Exhibit 103 is only a quote and therefore, it
    "has nothing to do with what the policy's actual terms would be."20
    However, an insurance quote is a proposal by an insurance company
    of the terms under which it will provide insurance and the cost
    thereof.    Kimberly J. Winbush, Supplement, Validity, construction,
    and effect of assault and battery exclusion in liability insurance
    policey at issue, 
    44 A.L.R. 5th 91
    (1996) (citing Regis Ins. Co.
    v. All American Rathskeller, Inc., 
    976 A.2d 1157
    , 1167 (Pa. Super.
    Ct. 2009) (discussing a "pre-insurance quote" that identified
    subsequent limitations of the policy's coverage)).                    Accordingly,
    the quote given to Rhonda Emer has probative value in regard to
    the terms of the policy that she could expect would follow.
    ¶60    The majority opinion drifts into further error when it
    fails to recognize that "there may be several substantial factors
    contributing to the same result."             Blashaski v. Classified Risk
    Ins. Corp., 
    48 Wis. 2d 169
    , 175, 
    179 N.W.2d 924
    (1970).                      As we
    have explained, "[a]n injury may be produced by several substantial
    factors, acting in sequence or simultaneously, and responsibility
    need not be restricted to the last and most immediate factor."
    Stewart    v.   Wulf,   
    85 Wis. 2d 461
    ,   469,   
    271 N.W.2d 79
      (1978)
    (citation omitted).      "Cause is a question for the jury unless the
    facts are so clear that reasonable persons could not differ on the
    question."
    Id. (citation omitted).
          Michael Alderman's failure to
    20   Majority op., ¶37, n.13.
    10
    No.   2018AP458.pdr
    provide    the   insurance    policy   he    said    he   was   providing    is   a
    substantial factor in causing Camper Corral's damage.
    ¶61    Furthermore,      although      Camper   Corral     provided    proof
    sufficient to reach a jury on whether a policy with $1,000/$5,000
    was commercially available and that Camper Corral was eligible to
    obtain     it,   I   object   to   those     requirements       becoming    legal
    requirements for causation in Wisconsin.             The majority opinion is
    unnecessarily harsh on the consumer and, as it has in this case,
    will immunize misrepresentations by insurance agents who have
    superior knowledge of how to search the insurance industry to
    determine whether the insured was eligible for particularized
    insurance.
    ¶62    In addition, the majority opinion relies on Wallace v.
    Metro. Life Ins. Co., 
    212 Wis. 346
    , 
    248 N.W. 436
    (1933), to reason,
    "we have hinted that availability of the insurance policy to the
    particular plaintiff is important, not just generalized commercial
    availability."21      However, Wallace addressed life insurance for a
    man with a known heart defect that permanently precluded his
    insurability.        Stated otherwise, Wallace could not change the
    condition of his heart; it always would affect his insurability.
    Therefore, Wallace's reasoning that "there is no evidence tending
    to show that the assured could have obtained other insurance of
    the same kind and character,"
    id. at 350,
    has no relevance in
    regard to insuring for hail damage.             This is so because in any
    given year, hail may not be a factor affecting property damage for
    Camper Corral, but Wallace's heart condition always would be a
    21   Majority op., ¶34.
    11
    No.   2018AP458.pdr
    factor      affecting   his     actuarial     longevity.         Also,     Wallace
    distinguished Kukuska v. Home Mut. Hail-Tornado Ins. Co., 
    204 Wis. 166
    , 235 N.W.403 (1931), which dealt with insurance coverage
    more analogous to the case-at-hand.
    ¶63    In Kukuska, a farmer applied for crop insurance against
    hail damage in early July of 1928.
    Id. at 167.
      On August 1, 1928,
    the farmer was notified that his application had been rejected.
    Id. at 168-69.
         That same day, a "violent hailstorm" damaged the
    farmer's crops.
    Id. at 169.
         We concluded that "had [the farmer]
    been seasonably notified, other insurance could have been readily
    obtained" and we affirmed the judgment in favor of the farmer.
    Id. at 173-74.
         We did not place the burden on Kukuska that the
    circuit court placed and the majority opinion now places on Camper
    Corral.      Here there was no circuit court finding about whether
    insurance with a $1,000/$5,000 deductible for hail damage could,
    or could not, have been obtained.            Rhonda Emer's testimony, quoted
    above, simply was ignored.
    ¶64    The majority opinion presumes that reliance provides an
    alternative theory for plaintiffs in insurance cases such as this,
    which is why it concludes that its decision is not harsh on
    consumers.22     It faults Rhonda Emer for not explaining what she
    would have done differently had she realized that Camper Corral
    was   underinsured.       But    what   she     would   have   done      would   be
    speculation     because   she    believed      Camper   Corral    was     properly
    insured until after the September 3, 2014 hail storm.                    Given the
    22   Majority op., ¶36, n.11.
    12
    No.    2018AP458.pdr
    vigorous   defense    that    counsel    for   the   defendants     provided,
    speculation would never have found its way to the jury.
    ¶65   And finally, were I writing for the majority, I would
    conclude   that   once   general    commercial       availability     in   the
    insurance industry has been shown by the plaintiff, plaintiff has
    satisfied its burden in regard to causation.          Johnson & Higgins of
    Alaska Inc. v. Blomfield, 
    907 P.2d 1371
    , 1374-75 (Alaska 1995);
    Bayly, Martin & Fay, Inc. v. Pete's Satire, Inc., 
    739 P.2d 239
    ,
    244 (Colo. 1987).     If it is raised, uninsurability then becomes an
    affirmative defense for which the defendant bears the burden of
    proof.
    Id. In that
    manner, the entirety of causation for alleged
    negligence by an insurance agent can be placed before the finder
    of fact.
    2.    Summary Judgment
    ¶66   We also have said that summary judgment, which rests on
    a legal conclusion by the court, can rest on the same legal theory
    as a directed verdict.        Gagliano, 
    355 Wis. 2d 258
    , ¶32 (citing
    Steven V. v. Kelly H., 
    2004 WI 47
    , ¶35, 
    271 Wis. 2d 1
    , 
    678 N.W.2d 856
    ).    Summary judgment is appropriate when there is no genuine
    issue of material fact and the moving party is entitled to judgment
    as a matter of law.    Sands v. Menard, 
    2017 WI 110
    , ¶28, 
    379 Wis. 2d 1
    , 
    904 N.W.2d 789
    ; Wis. Stat. § 802.08(2).
    ¶67   Wisconsin Stat. § 802.08(2) provides in relevant part:
    The judgment sought shall be rendered if the pleadings,
    depositions, answers to interrogatories, and admissions
    on file, together with the affidavits, if any, show that
    there is no genuine issue as to any material fact and
    that the moving party is entitled to a judgment as a
    matter of law.
    13
    No.   2018AP458.pdr
    When a motion for summary judgment is made before trial, we begin
    our review by determining whether the complaint and answer are
    sufficient to join issue.             Schwegel v. Milwaukee Cty., 
    2015 WI 12
    ,
    ¶20, 
    360 Wis. 2d 654
    , 
    859 N.W.2d 78
    .               Then, we examine the moving
    party's affidavits that support the motion and affidavits that
    oppose the motion.
    Id. Here, summary
    judgment was granted during
    the course of a jury trial.             Therefore, my starting point in this
    discussion      differs     from    Schwegel;     however,   the     ultimate     test
    remains the same.          Summary judgment can be granted only when there
    is no dispute of material fact.
    Id. ¶68 Here,
    the circuit court ignored disputes of material
    fact and, as a legal conclusion, held that judgment should be
    entered for Michael Alderman.              As I pointed out above, and will
    not repeat here, there was credible evidence on disputes of
    material fact, e.g., what did Michael Alderman tell Rhonda Emer
    about the policy he sold to her.                  If the jury believed Rhonda
    Emer's testimony and the related trial exhibits, the jury would
    have    ruled   in    her    favor.      Stated    otherwise,      taking   all   the
    testimony in the light most favorable to Camper Corral, there is
    no legal principle upon which Camper Corral's claim of negligent
    misrepresentation should have been taken from the jury and decided
    by a court in favor of Michael Alderman.
    ¶69   And finally, every court has jumped the gun on this
    case:    First,      the    circuit    court,   who   seemed    to   believe      that
    everything an insurance agent says is ok unless there is an expert
    opinion saying that the agent's statement was not ok;                    second, the
    court of appeals, who decided the case by importing into Wisconsin
    14
    No.   2018AP458.pdr
    law a new and heavy evidentiary burden on causation for insureds
    who were told one thing by their insurance agents and found the
    policy they were sold contained something else; and third, the
    majority opinion of this court, that affirms the court of appeals
    new evidentiary burden for proof of causation, but ignores trial
    court exhibits and testimony that show the evidentiary burden it
    creates actually was met at trial.
    III.   CONCLUSION
    ¶70    In conclusion, the majority opinion is wrong on the law
    and wrong on the facts.          First, it creates a new and rigid
    evidentiary    burden   for   causation   that    immunizes   an   insurance
    agent's misrepresentations about the insurance policy he said that
    he was providing and the policy he actually provided, all at the
    expense of the consumer.23       Second, even if I were to accept the
    new evidentiary burden the majority opinion places on insureds,
    Rhonda Emer's trial testimony and trial Exhibit 103 provide a
    factual basis to show that coverage with a $1,000/$5,000 deductible
    for hail damage was commercially available and that Camper Corral
    was eligible for that coverage during the 2013-14 policy term
    because those are the terms that were on the exhibit provided to
    Camper Corral.    Accordingly, I respectfully dissent.
    23   Majority op., ¶3.
    15
    No.   2018AP458.pdr
    1