Vincent Daniels v. Hollister Co.

NOT FOR PUBLICATION WITHOUT THE
APPROVAL OF THE APPELLATE DIVISION
SUPERIOR COURT OF NEW JERSEY
APPELLATE DIVISION
DOCKET NO. A-3629-13T3
VINCENT DANIELS, individually
and on behalf of a class, APPROVED FOR PUBLICATION
Plaintiff-Respondent, May 13, 2015
v. APPELLATE DIVISION
HOLLISTER CO., a Delaware
Corporation,
Defendant-Appellant.
____________________________________________
Argued October 21, 2014 – Decided May 13, 2015
Before Judges Fisher, Accurso and Manahan.
On appeal from the Superior Court of New
Jersey, Law Division, Ocean County, Docket
No. L-2310-12.
Brian J. Murray (Jones Day) of the Illinois
bar, admitted pro hac vice, argued the cause
for appellant (Grossman, Heavey & Halpin,
P.C., and Mr. Murray, attorneys; Richard A.
Grossman, of counsel and on the briefs; Mr.
Murray, on the briefs).
James Shedden (Shedden Law) of the Illinois
bar, admitted pro hac vice, argued the cause
for respondent (Flitter Lorenz, P.C., and
Mr. Shedden, attorneys; Cary L. Flitter,
Theodore E. Lorenz and Andrew M. Milz, of
counsel and on the brief; Mr. Shedden and
Vincent L. DiTommaso (DiTommaso Lubin, P.C.)
of the Illinois bar, admitted pro hac vice,
on the brief).
The opinion of the court was delivered by
FISHER, P.J.A.D.
We granted leave to appeal an order granting class
certification1 to consider whether the trial judge correctly held
plaintiff was not required to show the class members are
"ascertainable." Although we doubt the "ascertainability"
doctrine adopted by some federal courts should ever be
incorporated into our jurisprudence, we conclude in this matter
of first impression that "ascertainability" must play no role in
considering the certification of a low-value consumer class
action and, therefore, affirm.
Plaintiff commenced this lawsuit on behalf of himself and
others similarly situated against defendant Hollister Co., a
clothing retailer with outlets throughout the United States.
1
Orders granting or denying class certification are not
appealable as of right; an aggrieved party must move for leave
to appeal pursuant to Rule 2:5-6(a). We recognize, however,
that the decision to grant or deny class certification often has
a profound effect on the litigation. Accordingly, we will
hereafter, as a general matter, liberally indulge applications
for leave to appeal: (1) "when a denial of class status
effectively ends the case (because, say, the named plaintiff's
claim is not of a sufficient magnitude to warrant the costs of
stand-alone litigation)"; (2) "when the grant of class status
raises the stakes of the litigation so substantially that the
defendant likely will feel irresistible pressure to settle"; and
(3) when permitting leave to appeal "will lead to a
clarification of a fundamental issue of law." Waste Mgmt.
Holdings, Inc. v. Mowbray, 208 F.3d 288, 293 (1st Cir. 2000);
see also Blair v. Equifax Check Servs., Inc., 181 F.3d 832, 834-
35 (7th Cir. 1999).
2 A-3629-13T3
Plaintiff alleges that in or around December 2009, defendant
conducted a promotion by which customers purchasing at least $75
of merchandise were given a $25 gift card for use in its stores
and on its website. Plaintiff alleges that even though these
transferable gift cards possessed "no expiration date,"
defendant voided all outstanding cards on January 30, 2010.
Plaintiff alleges a gift card, which stated it had "no
expiration date," was dishonored when presented by him at one of
defendant's stores in New Jersey on January 22, 2011.
Claiming in-store signs during the promotion asserted that
"$25 gift card expires 1/30/10," but also acknowledging some
cards expressly stated they had "no expiration date," and others
were silent in that regard, defendant admits that as January 30,
2010 approached it "sent emails to customers who had registered
their email addresses to remind them of the upcoming expiration
date." Notwithstanding defendant's factual assertions, we
review an order granting class certification by according
plaintiff "every favorable view" of the complaint. Iliadis v.
Wal-Mart Stores, Inc., 191 N.J. 88, 96 (2007) (quoting Riley v.
New Rapids Carpet Ctr., 61 N.J. 218, 223 (1972)); see also Lee
v. Carter-Reed Co., 203 N.J. 496, 518 (2010); Int'l Union of
Operating Eng'rs. Local No. 68 Welfare Fund v. Merck & Co., 192
N.J. 372, 376 (2007) (hereafter "Merck"). Accordingly, we
3 A-3629-13T3
proceed on the assumption that the facts contained in the
complaint are true and that, as of January 30, 2010, defendant
began and will continue to dishonor $25 gift cards given out in
December 2009 despite representations at the time that the gift
cards would not expire.
Our courts not only liberally indulge the allegations of
the complaint but also "liberally construe[]" Rule 4:32-1 in
favor of class certification. Iliadis, supra, 191 N.J. at 103(quoting Delgozzo v. Kenny, 266 N.J. Super. 169, 179 (App. Div.
1993)). In Varacallo v. Massachusetts Mutual Life Insurance
Co., 332 N.J. Super. 31, 45 (App. Div. 2000), we said that in
the context of consumer transactions, "class actions should be
liberally allowed . . . under circumstances that would make
individual actions uneconomical to pursue." In short, as the
Court made clear in Iliadis, "a class action 'should lie unless
it is clearly infeasible.'" 191 N.J. at 103 (quoting Riley,
supra, 61 N.J. at 225).
In addition to this liberal approach, courts tasked with
determining whether a class should be certified must focus on
the Rule's purposes, which our Supreme Court described in the
following way:
Unitary adjudication through class
litigation furthers numerous practical
purposes, including judicial economy, cost-
effectiveness, convenience, consistent
4 A-3629-13T3
treatment of class members, protection of
defendants from inconsistent obligations,
and allocation of litigation costs among
numerous, similarly-situated litigants.
[Iliadis, supra, 191 N.J. at 104.]
Of further importance is the Court's admonition that the
decision to certify a class should be guided by the policy that
favors an even playing field:
In such disputes, where the claims are, in
isolation, "too small . . . to warrant
recourse to litigation," the class-action
device equalizes the claimants' ability to
zealously advocate their positions. That
equalization principle "remedies the
incentive problem facing litigants who seek
only a small recovery." [T]he class action's
equalization function opens the courthouse
doors for those who cannot enter alone.
[Ibid. (quoting In re Cadillac V8-6-4 Class
Action, 93 N.J. 412, 435 (1983) and Muhammad
v. Cnty. Bank of Rehoboth Beach, Del., 189
N.J. 1, 17 (2006), certif. denied, 549 U.S.
1338, 127 S. Ct. 2032, 167 L. Ed. 2d 763(2007)).]
In short, the class-action device's "'historic mission'" is
caring for "'the smaller guy.'" Ibid. (quoting Marvin E.
Frankel, Amended Rule 23 From a Judge's Point of View, 32
Antitrust L.J. 295, 299 (1966)).
There is no doubt that the certified class in question
consists of numerous individuals who have allegedly suffered
small injuries. In his written opinion, the trial judge noted
defendant's concession that "over $3,000,000 worth of $25 gift
5 A-3629-13T3
cards were voided." In fact, there is no dispute that all
requirements expressly mentioned in Rule 4:32-1(a) –
"numerosity, commonality, typicality, and adequacy of
representation," Lee, supra, 203 N.J. at 519; Cadillac, supra,
93 N.J. at 424-25 – are present.
Defendant nevertheless argues class certification should
not have been permitted because of an element it claims is
embedded in the Rule's interstices – ascertainability. This
alleged implicit element, recognized by some federal courts in
construing Federal Rule of Civil Procedure 23, insists that "the
class must be currently and readily ascertainable based on
objective criteria." See, e.g., Marcus v. BMW of N. Am.,
L.L.C., 687 F.3d 583, 593 (3d Cir. 2012).
In arguing the trial judge erred in granting class
certification, defendant contends that the defined class2 "fails
the ascertainability requirement and violates due process"
because defendant will have no ability "to test class
2
The order in question describes the class as: "Persons who
possess [defendant's] promotional gift cards in hard copy
stating 'no expiration date' that were issued as part of the
2009 promotion and that were voided by [defendant] on or after
January 30, 2010, and persons who discarded such cards because
they were told that the cards expired or had been voided, but
not persons who received a refund of the expired balance on
their cards, not persons who lost their cards, not persons who
discarded their cards for reasons other than having been told
that the cards expired or had been voided, and not persons who
gave their cards to somebody else."
6 A-3629-13T3
membership," because "absent class members" will have no
"opportunity to opt-out," and because the preclusive effect of
any judgment will be unknowable and unenforceable. Defendant
claims our courts have recognized this doctrine but, even if
that were not so, we should now recognize and apply it. We
disagree on both scores.
We conclude, as did the trial judge, that our courts have
never viewed Rule 4:32-1 as requiring that a class be
"ascertainable" as a condition for certification. Defendant's
contrary argument relies on Iliadis, where, in a footnote, it is
stated that class certification:
presupposes the existence of a properly
defined class. Thus, "[e]ven before one
reaches the four prerequisites for a class
action, there must be an adequately defined
class." Richard L. Marcus & Edward F.
Sherman, Complex Litigation: Cases and
Materials on Advanced Civil Procedure 231
(4th ed. 2004). "[T]he proposed class must
be sufficiently identifiable without being
overly broad. The proposed class may not be
amorphous, vague, or indeterminate and it
must be administratively feasible to deter-
mine whether a given individual is a member
of the class." White v. Williams, 208 F.R.D.
123, 129 (D.N.J. 2002) (quotations and
internal citation omitted).
[Iliadis, supra, 191 N.J. at 106 n.2.]
This footnote, however, is inapposite. It simply emphasized the
need for a clear definition of the contours of the class; it
says nothing about whether the class members must be
7 A-3629-13T3
ascertainable before certification may be permitted. In fact,
the word "ascertainable" does not appear in the opinion.
Those federal courts that found "ascertainability" silently
residing within Federal Rule of Civil Procedure 23 so held
because they believed this judge-made doctrine: "eliminates
'serious administrative burdens that are incongruous with the
efficiencies expected in a class action' by insisting on the
easy identification of class members"; "protects absent class
members by facilitating the "'best notice practicable'" required
by federal rules; and "protects defendants by ensuring that
those persons who will be bound by the final judgment are
clearly identifiable." Marcus, supra, 687 F.3d at 593
(citations omitted). This "ascertainability" doctrine, however,
is different from the requirement that a class be properly
defined, as the Third Circuit recognized when it later held that
"the question of ascertainability" in Marcus was "analyzed . . .
separately from the question of whether the class was properly
defined." Shelton v. Bledsoe, 775 F.3d 554, 560 (3d Cir. 2015).
So, while defendant trumpets the Iliadis footnote as proof our
Supreme Court adopted "ascertainability" as a requirement for
class actions commenced pursuant to our own Rule, in fact, the
footnote's language is premised on the Court's examination of
what is required to properly define a class without imposing on
8 A-3629-13T3
plaintiff the obligation of then showing that all class members
are identifiable. Accordingly, we reject defendant's contention
that the "ascertainability" doctrine has already been recognized
by our courts.
We also dispense with the argument that we should hold the
"ascertainability" doctrine is implicitly contained within Rule
4:32-1.
First, as already observed, our Supreme Court has not
recognized the doctrine despite discussing the requirements for
class certifications at length in Lee, Merck and Iliadis.3
Nothing in those decisions remotely suggests that anything other
than the Rule's expressed requirements are relevant, and nothing
in those decisions suggests the Rule's requirements are to be
interpreted with anything other than liberality in favor of
certification.
Second, federal experimentation with the ascertainability
doctrine seems far from over and, indeed, this doctrinal wave
may have broken before ever cresting. Only a few circuits have
expressly adopted it,4 and the Third Circuit, which produced the
3
We observed earlier that the word "ascertainability" does not
appear in Iliadis; the word also makes no appearance in either
Lee or Merck.
4
See EQT Prod. Co. v. Adair, 764 F.3d 347, 358-59 (4th Cir.
2014); Little v. T-Mobile U.S.A., Inc., 691 F.3d 1302, 1304
(continued)
9 A-3629-13T3
Marcus/Hayes/Carrera trilogy on which defendant relies,5 appears
quite unsettled. For example, in a case decided after the
trilogy, the court expressly held that "ascertainability is not
a requirement for certification of a (b)(2)[6] class seeking only
injunctive and declaratory relief." Shelton, supra, 775 F.3d at
563. The final act of the trilogy – disagreement about
rehearing en banc in Carrera, supra, 727 F.3d 300, set forth in
Carrera v. Bayer Corp., No. 12-2621, 2014 U.S. App. LEXIS 15553(3d Cir. May 2, 2014) – demonstrates further uncertainty about
the scope and application of the doctrine in class actions
brought pursuant to Federal Rule of Civil Procedure 23(b)(3),
the federal counterpart to Rule 4:32-1(b)(3), which applies
here. And the rollback of the doctrinal wave may be seen in an
even more recent opinion; in concurring in a judgment reversing
an order that denied certification on ascertainability grounds,
Circuit Judge Rendell observed that "the lengths to which the
majority goes in its attempt to clarify what our requirement of
(continued)
(11th Cir. 2012); John v. Nat'l. Sec. Fire & Cas. Co., 501 F.3d
443, 445 (5th Cir. 2007); In re Initial Pub. Offerings Sec.
Litig., 471 F.3d 24, 30 (2d Cir. 2006).
5
This trilogy consists of Marcus, to which we have already
referred, Carrera v. Bayer Corp., 727 F.3d 300 (3d Cir. 2013),
and Hayes v. Wal-Mart Stores, Inc., 725 F.3d 349 (3d Cir. 2013).
6
This abbreviation refers to Federal Rule of Civil Procedure
23(b)(2), the federal counterpart to Rule 4:32-1(b)(2).
10 A-3629-13T3
ascertainability means, and to explain how this implicit
requirement fits in the class certification calculus, indicate
that the time has come to do away with this newly created aspect
of Rule 23 in the Third Circuit." Byrd v. Aaron's Inc., No. 14-
3050, 2015 U.S. App. LEXIS 6190, at *39 (3d Cir. Apr. 16, 2015).7
The concerns expressed by Circuit Judges Ambro and Rendell,
in Carrera and Byrd, respectively, seem more in tune with our
Supreme Court's description of the policies governing the class-
action device in Lee, supra, 203 N.J. at 517-21, Merck, supra,192 N.J. at 382-85, and Iliadis, supra, 191 N.J. at 103-05, than
those that generated the ascertainability doctrine. Indeed,
their views are more in line with the guiding principle
7
We are mindful that Byrd and the opinions in favor of and
against rehearing en banc in Carrera are not "published."
Nevertheless, Rule 1:36-3, which prohibits our citation to
"appellate opinions not approved for publication," except in
defined circumstances, has not been understood as applying to
unpublished opinions from other jurisdictions. The Rule's
prohibition is based on the concept declared in the first
sentence of Rule 1:36-3 that "unpublished opinion[s]" are not to
be cited because they are not precedential. Because decisions
of the federal courts of appeals are not binding on this court
regardless of whether they are published, see In re Contest of
Nov. 8, 2011, 210 N.J. 29, 45 (2012), we do not interpret Rule
1:36-3 as precluding our citation to unpublished opinions of the
federal courts of appeals. Moreover, we cite to Byrd and
Carrera not because we view them as either precedential or non-
precedential but merely to shed light on a judicially-created
doctrine that defendant believes should be transplanted in this
jurisdiction. We find these unpublished federal decisions
highly relevant in seeking an understanding of how or to what
extent this doctrine is being applied elsewhere.
11 A-3629-13T3
described by the Supreme Court of the United States. "The
policy at the very core of the class action mechanism" was the
desire "to overcome the problem that small recoveries do not
provide the incentive for any individual to bring a solo action
prosecuting his or her rights" and the mechanism "solves this
problem by aggregating the relatively paltry potential
recoveries into something worth someone's (usually an
attorney's) labor." Amchem Prods., Inc. v. Windsor, 521 U.S.
591, 617, 117 S. Ct. 2231, 2246, 138 L. Ed. 2d 689, 709 (1997)
(quoting Mace v. Van Ru Credit Corp., 109 F.3d 338, 344 (7th
Cir. 1997)). Accordingly, we agree with the concurring and
dissenting judges in Carrera and Byrd that when the concept of
ascertainability is applied inflexibly it becomes a device that
serves to burden or eliminate nascent class actions without
providing any societal benefit.8 We find that this federal
doctrine as urged here imposes far too heavy a burden on class
certification where the purported injuries to class members are
8
In his dissent in Carrera, Circuit Judge Ambro, the author of
Marcus, argued the panel had lost sight of the intended
flexibility that gave birth to this judicially-created doctrine.
Carrera, supra, 2014 U.S. App. LEXIS 15553, at *6-9. We agree.
It should not be overlooked that the class-action mechanism has
equitable roots, see Hansberry v. Lee, 311 U.S. 32, 41, 61 S.
Ct. 115, 118, 85 L. Ed. 22, 27 (1940); Iliadis, supra, 191 N.J.
at 103, and the hallmark of equity is its flexibility, see Crane
v. Bielski, 15 N.J. 342, 349 (1954); Thompson v. City of
Atlantic City, 386 N.J. Super. 359, 375 (App. Div. 2006), aff’d
in part, modified in part, 190 N.J. 359 (2007).
12 A-3629-13T3
so minimal as to preclude the likelihood they would be
individually asserted. Although we have misgivings about the
ascertainability doctrine's use at the certification stage in
any class action, we decline to consider its application in
cases other than those involving low value consumer class
actions because of the concept's novelty.
Ascertainability, as defined by defendant, is particularly
misguided when applied to a case where any difficulties
encountered in identifying class members are a consequence of a
defendant's own acts or omissions. Had defendant obtained the
identities of consumers when giving out $25 gift cards, the
problems it now offers as grounds for upending certification
would not exist. Allowing a defendant to escape responsibility
for its alleged wrongdoing by dint of its particular
recordkeeping policies – an outcome admittedly un-troubling to
some federal courts9 – is not in harmony with the principles
governing class actions. See Byrd, supra, 2015 U.S. App. LEXIS
6190, at *50 (Rendell, J., concurring) (recognizing that
"[w]ithout the class action mechanism, corporations selling
small-value items for which it is unlikely that consumers would
9
See Marcus, supra, 687 F.3d at 593 (observing, in referring to a
number of unpublished district court opinions, "[s]ome courts
have held that where nothing in company databases shows or could
show whether individuals should be included in the proposed
class, the class definition fails").
13 A-3629-13T3
keep receipts are free to engage in false advertising,
overcharging, and a variety of other wrongs without
consequence"). In the final analysis, "ascertainability" does
not benefit the chief goal of our court rules – the fair and
efficient administration of justice; the Third Circuit's
experiences suggest the doctrine is practically unworkable in
application and is being exploited by defendants in unsuitable
cases to evade liability. See Hughes v. Kore of Ind. Enter.,
Inc., 731 F.3d 672, 677 (7th Cir. 2013) (recognizing that "when
what is small is not the aggregate but the individual claim . .
. that's the type of case in which class action treatment is
most needful[,]" and emphasizing that a class action "has a
deterrent as well as a compensatory objective").
In rejecting the applicability of the "ascertainability"
doctrine when certifying class actions when members are numerous
consumers with small injuries, we are guided by the very reason
the class-action mechanism was created. As Justice Albin
expressed for the Court in Lee:
At times, a large number of individuals may
have valid claims related to consumer fraud
or some other wrong, but those claims in
isolation are "too small . . . to warrant
recourse to litigation." The perpetrator of
that fraud or wrong also may be a corporate
entity that wields enormous economic power.
A class action permits "claimants to band
together" and, in doing so, gives them a
measure of equality against a corporate
14 A-3629-13T3
adversary, thus providing "a procedure to
remedy a wrong that might otherwise go
unredressed." In short, the class action is
a device that allows "an otherwise
vulnerable class" of diverse individuals
with small claims access to the courthouse.
In addition, a class action furthers other
policy goals, including "judicial economy,"
"consistent treatment of class members," and
"protection of defendants from inconsistent
[results]."
[203 N.J. at 517-18 (citations omitted).]
As noted earlier, the class-action device was intended to
empower "the smaller guy," Iliadis, supra, 191 N.J. at 104, who
lacks either the incentive to sue for a small recovery or the
strength to take on a corporate giant in litigation. This has
been the predominant theme of all our Supreme Court's decisions
in this field. We therefore decline the invitation to water
down – if not eliminate – the availability of the class-action
device to low-value consumers by appending an onerous
requirement that serves no equitable purpose and cannot be
located in Rule 4:32-1.
Even if ascertainability was relevant to some degree at
this stage and in this case, we would find it poses no obstacle
to class certification.10 Defendant offers the specter of
10
Defendant has raised legitimate concerns about the preclusive
effect of a final judgment in class actions when class
membership is uncertain. These concerns, however, are outweighed
at the certification stage by the benefits provided by class
(continued)
15 A-3629-13T3
"extensive and individualized fact-finding or 'mini-trials'" in
identifying class members, or that membership might ultimately
be determined solely on the basis of the purported member's "say
so." Marcus, supra, 687 F.3d at 593-94. This seems to us at
most a matter of concern at the claims administration stage, not
a ground for rejecting class certification. And even then, the
argument does not pose a very compelling ground for
decertification. See Iliadis, supra, 191 N.J. at 117 (observing
that "[d]enial of class status due to manageability concerns is
disfavored and, 'in view of the public interest involved in
class actions, should be the exception rather than the rule'"
(citations omitted)). The record on appeal does not suggest
that future identification problems cannot be overcome through
the application of some ingenuity, if necessary. Instead, the
record reveals that defendant identified and canceled over
$3,000,000 worth of gift cards. Are not the many individuals
still in possession of cancelled gift cards easily
ascertainable? Is there a need for objective evidence other
than a member's presentation of such a card? To be sure, the
other part of the defined class – those individuals who
discarded a $25 gift card "because they were told that the cards
(continued)
status, at least in the low value consumer class actions we
address.
16 A-3629-13T3
expired or had been voided" – may need to show more, perhaps
through submission of an affidavit; it has not been shown,
however, how such a process unfairly hampers the defense. See
Boundas v. Abercrombie & Fitch Stores, Inc., 280 F.R.D. 408,
417-18 (N.D. Ill. 2012).
To demand more of plaintiff at this stage is to impose
nothing other than an artificial barrier to the court's ability
to render justice in a situation that suggests – in assuming, as
we must,11 the truth of plaintiff's allegations – that defendant
defrauded or deprived thousands upon thousands of a benefit once
extended. Consumers may very well have purchased more than $75
of defendant's merchandise because of the lure of a $25 gift
card, and this bargain was arguably snatched away by defendant's
unilateral cancellation of the gift card at a later date. The
class-action device was created not only to allow compensation
for such small wrongs but also to deter future wrongdoing in the
marketplace. Hughes, supra, 731 F.3d at 677.
11
To be clear, we only assume for present purposes what it is
that plaintiff alleges. Defendant has suggested a number of
factual grounds that may eventually demonstrate it engaged in no
wrongdoing. This, however, is neither the time nor the place to
resolve their dispute.
17 A-3629-13T3
The order granting class certification is affirmed and the
matter remanded for further proceedings. We do not retain
jurisdiction.
18 A-3629-13T3