DocketNumber: Docket Nos. 8593-71, 8594-71
Judges: Sterrett
Filed Date: 1/2/1975
Status: Precedential
Modified Date: 11/14/2024
*204
In 1967 WWB-Cal acquired all the assets of HSI, a corporation which had suffered net operating losses in several of its preceding taxable years.
*440 The respondent determined deficiencies in the Federal income taxes of MacManus, John & Adams, Inc. Docket No. Year Deficiency 8593-71 1968 $ 37,419.19 8594-71 1967 7,966.16 Jan. 1, 1968, to June 30, 1968 16,153.81
*206 It is stipulated that if any income tax deficiencies exist against West, Weir & Bartel, Inc. (Cal.), in docket No. 8594-71 petitioner is liable for them as transferee. *441 the meaning of
Some of the facts have been stipulated and are so found. The stipulation of facts, together with the exhibits attached thereto, are incorporated herein by this reference.
Petitioner D'Arcy-MacManus & Masius, Inc., is a corporation organized under the laws of the State of Delaware. Petitioner's predecessor, MacManus, John & Adams, Inc., to whom the statutory notices of deficiency in both dockets were sent, filed its Federal income tax return for the taxable year 1968 with the district director of internal revenue at Detroit, Mich. West, Weir & Bartel, Inc. (Cal.), which was merged and liquidated into its then new parent MacManus, John & Adams, Inc., on August 30, 1968, filed its Federal income tax returns for the taxable year 1967 and the short year January 1, 1968, to June 30, 1968, with the district director of internal revenue at Los Angeles, Calif.
Because of the number of corporate transactions involved in this case, we think it helpful to give a brief sketch of these transactions which resulted in the formation of petitioner following the acquisition of Hal Stebbins, Inc., by West, Weir & Bartel, Inc. (Cal.). On or about April 29, 1968, MacManus, John & Adams, *208 Inc. (hereinafter MJA), entered into a Plan and Agreement of Merger with West, Weir & Bartel, Inc. (hereinafter WWB-NY), a New York-based advertising agency. West, Weir & Bartel, Inc. (Cal.) (hereinafter WWB-Cal), was the wholly owned subsidiary of WWB-NY. On July 28, 1968, WWB-NY was merged into MJA pursuant to the merger laws of the States of New York and Michigan, and the combined advertising agency businesses of MJA and WWB-NY were carried on by MJA as the surviving corporation of the statutory merger. On August 30, 1968, WWB-Cal was merged and liquidated into its new parent MJA. Effective January 1, 1971, MJA and D'Arcy Advertising Co., a Delaware corporation and a national advertising agency, were consolidated under the laws of the States of Michigan and Delaware to form D'Arcy, MacManus International, Inc. (hereinafter *442 DMI). During 1971, DMI formally changed its corporate name first to D'Arcy, MacManus Intermarco, Inc., and later back to DMI.
On or about December 23, 1972, Masius, Wynne-Williams, Inc. (hereinafter MWW), a New York-based advertising agency and the wholly owned subsidiary of Masius, Wynne-Williams (Holdings) Ltd., a United Kingdom corporation, *209 was merged into DMI under the laws of the States of New York and Delaware. The name of DMI, as the surviving corporation, was changed to D'Arcy-MacManus & Masius, Inc., the petitioner herein. Petitioner has carried on the advertising business formerly carried on separately by DMI and MWW.
WWB-NY was a New York corporation organized on November 1, 1929, under the name of Donahue & Co., Inc. In 1964, Donahue & Co., Inc., and Ellington & Co., both national advertising agencies, merged with the surviving company known as WWB-NY. Both Donahue & Co., Inc., and Ellington & Co. had local branch offices in Los Angeles which, after the 1964 merger, were combined into a single office.
Walter Weir (hereinafter Weir) was chairman of the executive committee of WWB-NY at the time of the 1964 merger of Donahue & Co., Inc., and Ellington & Co. and continued in that position until April 1965 when he became president of WWB-NY upon the removal of the former president by WWB-NY's stockholders.
After the combination of the Los Angeles branch offices of WWB-NY, difficulties arose with respect to the management of that combined office with the result that one manager of that office left and the subsequent*210 one was fired. At this point the Los Angeles office of WWB-NY was mostly an industrial advertising shop. Weir believed that the Los Angeles office needed a manager experienced in industrial advertising and needed to increase its consumer advertising function and its creativity. To these ends, Weir went to Los Angeles to investigate a number of Los Angeles agencies.
In 1965, about a year after initial contact, WWB-NY acquired Getz & Sandborg, Inc. (hereinafter G&S), a Los Angeles advertising agency that was headed by Richard A. Getz (hereinafter Getz). After its acquisition by WWB-NY, G&S's name was changed to WWB-Cal and it carried on the businesses of both G&S and the Los Angeles office of WWB-NY. Getz, with both *443 exceptional managerial ability and experience in industrial advertising, became a member of the board of directors of WWB-NY and executive vice president and manager of WWB-Cal. The acquisition of Getz solved the management problem of the west coast operations of WWB-NY. G&S had a net operating loss carry-forward in the amount of $ 58,644 at the time of its acquisition by WWB-NY.
Although the acquisition of G&S, basically an industrial shop, added more industrial*211 advertising, it was management's belief (both WWB-Cal's and WWB-NY's) that that acquisition and the consolidation of the west coast operations did not help WWB-Cal to diversify and grow because of potential client conflict among industrial accounts or to obtain consumer accounts because of the lack of a record or any reputation for creativity in the consumer advertising field.
In 1965 Weir first contacted Hal Stebbins (hereinafter Stebbins) about acquisition of Hal Stebbins, Inc. (hereinafter HSI). Stebbins was the president and sole stockholder of HSI. Weir believed Stebbins and HSI would give WWB-Cal the creative strength and reputation it needed. Stebbins was a highly regarded creative man in the advertising field, the author of a number of articles, pamphlets, and books on advertising and a contributing editor to "Printers Inc.," an important trade magazine, from 1937 to 1967. Weir had known Stebbins for many years prior to 1965 and had on numerous occasions appeared on the same speaking platforms with him. Stebbins declined any acquisition at that point.
Having heard that HSI had lost some of its accounts and that Stebbins might be more amenable to an acquisition, Weir again*212 approached Stebbins in December 1966 or January 1967 on the basis of Stebbins' age and desire to avoid the management side of the business and to devote his time to creative work. After discovering Stebbins' now willingness to consider an acquisition, Weir then assigned Getz to explore the situation and work out the details, including price, of an acquisition. At some time early in 1967, Weir and Stebbins reached agreement on the desirability of combining HSI and WWB-Cal. Weir did not have knowledge of HSI's net operating losses at the time he and Stebbins reached their agreement, but was informed of such losses prior to the completion of the acquisition on July 13, 1967. Weir, as president of WWB-NY, did not consider the tax advantages *444 to be gained by the acquisition to be of any importance in his view of the transaction or in his decision to acquire HSI, and did not discuss tax considerations with the board of directors of WWB-NY. Weir, in fact, never discussed HSI's net operating losses with Stebbins, nor did he inspect the books and records of HSI.
Stebbins and Getz had many meetings, starting with one in January 1967 and a second in February 1967, to discuss the*213 acquisition of HSI. At some time prior to March 15, 1967, Getz learned of the net operating losses of HSI. Getz requested, and received on March 17, 1967, a memorandum from an accounting firm which included, among the analysis of the financial aspects of several proposals regarding the HSI acquisition, an estimate of the tax savings to be derived by use of HSI's net operating loss carry-forward. In this memorandum, the tax benefit of the HSI carry-forward was estimated at up to $ 33,000, this figure being based on an approximated net operating loss carry-forward of $ 100,000 as of March 31, 1967. *214 to personnel and as to lack of conflict among clients. Getz also met with Jack Whitehouse (hereinafter Whitehouse) and the other employees of HSI to become acquainted with them and to evaluate how the HSI staff fitted together. Getz believed that Whitehouse, who was director of the public relations function of HSI, was a critical party to the acquisition since his department was responsible for between 60 to 70 percent of the billing of HSI. Getz understood from his talks with Whitehouse that he (Whitehouse) was in favor of the acquisition. Weir also had no indication that Whitehouse would leave WWB-Cal after the acquisition.
The first draft by WWB-NY's attorneys of the proposed acquisition agreement, dated April 21, 1967, by its cover letter, states that the parties then contemplated that HSI would be operated as a wholly owned subsidiary of WWB-NY. A May 5, 1967, draft proposed that WWB-Cal acquire all the assets of HSI in return for WWB-NY stock. Until receipt of this May 5, 1967, *445 draft, Stebbins' and his attorney's understanding of the transaction was that HSI would continue in existence for several years. In the above-mentioned drafts, it was also proposed that*215 Stebbins would be repaid in full $ 20,000 previously lent by him to HSI. In a May 24, 1967, draft, Stebbins was to be repaid $ 30,000 *216 Getz and Stebbins agreed in early June 1967 that Stebbins would not be repaid the loans he made to HSI. Around the middle of June 1967, Weir met with Stebbins and, after discussing the consideration Stebbins was to receive, unilaterally sought and received directors' approval to increase that consideration, which was in the form of WWB-NY stock, by approximately $ 10,000 worth of WWB-NY stock.
In an internal memorandum of WWB-NY's and WWB-Cal's attorneys, dated July 10, 1967, the terms of the HSI acquisition were described, and the qualification of the transaction as a nontaxable reorganization and the availability of the net operating loss carry-forward to WWB-Cal were discussed.
On or about July 13, 1967, WWB-Cal acquired all of the capital stock of HSI in exchange for 613 shares of the common stock of WWB-NY, of which 564 shares were delivered to Stebbins immediately and 49 shares that initially were placed in escrow were delivered to him on or about October 5, 1967. The assets and liabilities of HSI were transferred to WWB-Cal. For the purposes of this exchange, the WWB-NY shares had an agreed value of $ 36 per share on July 13, 1967, for a total value of $ 22,068. On July*217 13, 1967, Stebbins was 74 years old.
*446 The assets, liabilities, and net worth of HSI on July 13, 1967, after Stebbins' contributions to HSI's capital of the $ 30,000 he lent it, pursuant to an unaudited financial statement, were as follows:
Gross assets | $ 33,227 |
Liabilities | 40,319 |
Net worth | (7,0[92]) |
Several years of the gross capitalized billings of WWB-Cal and HSI, rounded to the nearest $ 100,000, are shown in the following stipulated schedule:
HSI | WWB-Cal | |
1965 | $ 1,600,000 | |
1966 | 1,100,000 | $ 2,300,000 |
1967 | 454,000 | 3,000,000 (includes HSI's |
(to July 18, | billings after July 13, 1967) | |
1967) |
Gross capitalized billings, when multiplied by 15 percent, equal gross income to an agency. After HSI's assets were acquired by WWB-Cal, HSI's leased office premises were subleased by WWB-Cal and the HSI operations were moved into additional space at the WWB-Cal offices.
After HSI's assets were acquired by WWB-Cal, Stebbins became a vice president of WWB-Cal and was also a vice president of petitioner and its predecessors until his retirement on March 1, 1973. Stebbins remained actively employed by WWB-Cal and its successors until his retirement*218 in 1973 at the age of 80 although, while coming to work every day, he did not put in full days for WWB-Cal or its successors after the July 13, 1967, acquisition. On November 23, 1972, the Los Angeles Advertising Association gave Stebbins its Distinguished Member Award. While Stebbins worked for WWB-Cal and its successors he handled his own group of accounts, and in fact brought in one small new account, did the contact, copy, and creative work on his accounts, and was available for creative consultation on other accounts. The compensation paid Stebbins for 4 1/2 years before and 2 1/2 years after the acquisition was as follows: *447
Year | Amount |
1963 | $ 32,400.00 |
1964 | 30,000.00 |
1965 | 23,500.00 |
1966 | 25,000.00 |
1/1/67 to 7/13/67 | $ 3,000.00 |
7/13/67 to 12/31/67 | 11,356.63 |
1968 | 17,500.00 |
1969 | 8,958.43 |
In 1968, 1969, and afterwards, because of decreased billings on his accounts, Stebbins' compensation was reduced.
The personnel, other than Stebbins, of HSI as of July 13, 1967, their job classifications and salaries, and their employment history with WWB-Cal and its successors after July 13, 1967, were as follows:
Date of leaving | |||
Salaries | employ of | ||
Job | (annual | WWB-Cal or | |
Name | classification | rate) | its successors |
Carolyn DeGregory | Secretary to Stebbins | $ 6,000 | 8/31/67 |
Norman Church | Account executive | 15,000 | 10/26/67 |
Jack Vibber | Art director | 16,000 | 8/15/67 |
Ruth Winberg | Treasurer | 8,400 | 8/18/67 |
Jack Whitehouse | Public relations director | 16,000 | 5/31/68 |
Don Caswell | Public relations | 13,000 | 5/31/68 |
account executive | |||
Tom Henley | Public relations | 10,000 | 5/31/68 |
account executive | |||
Gloria Croke | Public relations secretary | 5,880 | 5/31/68 |
*219 Carolyn DeGregory left WWB-Cal to work in Palm Springs. Norman Church accepted an offer to work for a smaller agency where he could become a principal. He took an account with him when he left. Jack Vibber moved over to another company where he became a part owner. Ruth Winberg retired when her husband retired.
Whitehouse, after first indicating he was in favor of the acquisition by WWB-Cal, left WWB-Cal to start his own agency shortly before MJA acquired WWB-NY by merger on June 28, 1968. Whitehouse wrote a letter to Getz, dated May 16, 1968, tendering his resignation and giving as the reason his desire to retain complete charge of his side of the business. Since MJA had a subsidiary which performed a public relations function, Whitehouse believed he would be put in a subordinate position after the WWB-NY merger with MJA. Getz attempted, but to no avail, to retain Whitehouse through talks between the latter and the head of MJA's public relations subsidiary to work out any conflicts. Don Caswell, Tom Henley, and Gloria Croke left with Whitehouse to become employed by his agency. Whitehouse took *448 the accounts he serviced with him. Weir and Getz first learned Whitehouse*220 was contemplating leaving in April or May 1968.
As a result of the above departures, HSI's accounts which remained with WWB-Cal and its successors represented approximately 15 percent of HSI's billings as of July 1967 and were characterized as consumer-oriented accounts. These consumer accounts remained for the most part with WWB-Cal and its successors and were serviced by Stebbins.
The business reasons for the acquisition of HSI's assets and personnel by WWB-Cal include the following: the acquisition of the creative reputation of Stebbins and of a creative organization (including personnel) intact; the acquisition of and potential for development of consumer business; and the acquisition of additional billing and economies of operation. Weir and Getz believed that to be successful an advertising agency required growth, dynamism, and diversification. Such attributes, they thought, were acquired through the acquisition of agencies and accounts since that presents a successful image and in turn attracts business.
As of July 13, 1967, HSI had an unused net operating loss carry-forward of $ 127,132. On its Federal corporate income tax returns for its taxable year 1967 and its short*221 taxable year January 1, 1968, to June 30, 1968, WWB-Cal deducted $ 16,124 and $ 41,011, respectively, of HSI's net operating loss carry-forward. On its Federal corporate income tax return for its taxable year 1968, MJA deducted $ 69,997 of HSI's net operating loss carry-forward. In his notices of deficiency in both dockets respondent disallowed the claimed net operating loss carry-forward deductions on the grounds of the applicability of
OPINION
The sole issue for decision is whether the principal purpose motivating WWB-Cal's acquisition of the property of HSI was the evasion or avoidance of Federal income tax by securing a net operating loss carryover deduction not otherwise available, as the foregoing terms are used in
*223 In order for
Careful scrutiny of the entire record leads us to the conclusion that tax avoidance was not the principal purpose of the acquisition of HSI's assets and personnel. Instead, the record affirmatively establishes that the principal purpose of the acquisition was bona fide business considerations which are listed in our Findings of Fact. It is our opinion that the transaction consummated between WWB-Cal and HSI was not an arrangement which distorted or perverted deductions*224 so that they no longer bore "a reasonable business relationship to the interests or enterprises which produced them and for the benefit of which *450 they were provided." See S. Rept. No. 627, 78th Cong., 1st Sess. (1943),
In a case such as this which necessarily requires delving into intent, we think the testimony of the acquiring corporation's top management is of particular importance. See
In the instant case we think Walter Weir, who was president of WWB-NY (WWB-Cal's parent) at the time of the negotiations with Stebbins and the acquisition of HSI's assets and personnel in 1967, represented the acquiring corporation's top management who had control over the transaction in question. His testimony, which we find to be forthright and credible as to the*225 motives behind the acquisition, in conjunction with other corroborating evidence contained in the record leads us to our conclusion that the principal purpose for the acquisition was not that which was interdicted under
It was Weir's belief that to be successful an advertising agency requires growth, dynamism, and diversification. The method chosen*226 for this expansion and diversification was by the acquisition route rather than by internal growth and the HSI transaction was only one of many in which WWB-Cal and WWB-NY and their predecessors and successors were involved. In particular the acquisition of HSI's assets and personnel was made to shore up deficiencies in the WWB-Cal operation. The fact that all the hoped-for results did not ensue does not negate the *451 existence of bona fide reasons, behind the decision of top management, to acquire HSI's assets and personnel in the first place.
We think it essential in any inquiry into intent to examine all the events leading up to and following the acquisition. See S. Rept. No. 627,
Respondent emphasizes the fact that within 1 year after the acquisition only a small percentage of HSI's accounts and billings remained with WWB-Cal. Undoubtedly hindsight is better than foresight but it is certainly not controlling in determination of the question herein.
In order to show a predominant tax-avoidance purpose, respondent next stresses the facts that as of March 15, 1967, Getz knew of and had received an accountant's estimate of the potential tax benefits to be derived from HSI's net operating loss carryover, that the method of acquisition was changed from a B reorganization to a C reorganization in May 1967, and that the tax aspects of the net operating loss carry-forward were discussed in an attorney's internal memorandum dated July 10, 1967 (several days prior to the closing). It is clear, however, that consideration of the tax aspects of a transaction does not mandatorily require application of
Of more difficulty in our conclusion in the instant case is the fact that the acquisition, as originally contemplated, apparently envisioned the continuation of HSI as a subsidiary of WWB-Cal through a B reorganization. The method of acquisition ultimately arrived at was an asset acquisition via a C reorganization. Respondent argues, on the basis of
But when
It is clear that the above-quoted*231 statement does not apply to the instant case because here we have the acquisition of assets, not the acquisition of a corporation. While there is a great deal of difference between acquiring one asset, the yacht in
In order to buttress his determination that the principal purpose of the acquisition of HSI's assets and personnel was tax avoidance respondent points to
*233
1. Petitioner's predecessor's name appeared in the petition filed herein as "MacManus, John and Adams, Inc." However, from an examination of the exhibits herein, we conclude that the correct name is "MacManus, John & Adams, Inc."↩
2. There is not, nor apparently ever was, any dispute that petitioner is liable for any income tax deficiency found due in docket No. 8593-71.↩
3. All statutory references are to the Internal Revenue Code of 1954, as in effect during the taxable years in issue, unless otherwise noted.↩
4. It is unclear from the memorandum whether it was contemplated that HSI would continue in existence as a separate entity or would be combined with WWB-Cal in arriving at the amount of potential tax benefits.↩
5. The $ 10,000 increase between this and the earlier drafts resulted from the intervening discovery that Stebbins had lent HSI $ 30,000 rather than $ 20,000.↩
6.
(a) In General. -- If -- * * * (2) any corporation acquires, or acquired on or after October 8, 1940, directly or indirectly, property of another corporation, not controlled, directly or indirectly, immediately before such acquisition, by such acquiring corporation or its stockholders, the basis of which property, in the hands of the acquiring corporation, is determined by reference to the basis in the hands of the transferor corporation,↩
7. If the acquisition was by way of a B reorganization (i.e., where HSI continued as a subsidiary), sec. 381, which allows carryovers of certain corporate attributes to the acquiring corporation, would have been inapplicable. Furthermore, if WWB-Cal and HSI filed a consolidated return,
8.
(c) Presumption in Case of Disproportionate Purchase Price. -- The fact that the consideration paid upon an acquisition by any person or corporation described in subsection (a) is substantially disproportionate to the aggregate -- (1) of the adjusted basis of the property of the corporation (to the extent attributable to the interest acquired specified in paragraph (1) of subsection (a)), or of the property acquired specified in paragraph (2) of subsection (a); and (2) of the tax benefits (to the extent not reflected in the adjusted basis of the property) not available to such person or corporation otherwise than as a result of such acquisition,↩